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Keywords Studios Has Acquired Maverick Media For $4.8m

M&A | ANNOUNCEMENT DATE: 27 AUG 2020
WRITTEN BY | 27 Aug 2020
Keywords Studios Has Acquired Maverick Media For $4.8m
M&A

🧩 Acquisition

  • Ireland-based technical & creative gaming services provider Keywords Studios (LON: KWS) has acquired London-based creative gaming marketing agency Maverick Media Limited for purchase price of up to $4.76m

  • The total consideration includes

    • Upfront payment of $3.17m in cash and $0.4m in new shares

    • Post-completion conditional payment of $1.19m payable in mix of cash and shares

  • As reported by Proactive Investors, Maverick has annual revenue of $4.5m and adjusted EBITDA of $1.32m for the financial year ended May 31, 2020. Therefore, the valuation multiples are EV/Rev 1.2x, EV/EBITDA 3.6x

  • This is the second acquisition performed by Keywords Studios after $122m public offering in May 2020

💵 Previous Acquisitions

  • In June 2020, the company acquired UK-based provider of specialized game development services provider Coconut Lizards for $2.5m

  • In 2019, Keywords Studios made 9 acquisitions (Sunny Side Up, AppSecTest, GetSocial, Wizcorp, Descriptive Video Works, TV+SYNCHRON, Ichi, Syllabes, Kantan) for a total amount of $25.8m

🎯 InvestGame Notes

  • Keywords Studios is an active buyer and still holds plenty of cash on its accounts. As reported by Group, it had net cash of €101m and €100m of undrawn committed revolving credit facility as of 30 June 2020

🎲 Services

  • Maverick Media is a games creative agency, that helps gaming companies to position their products at the marking through the following services

    • leading of advertising campaigns

    • branding and development of advertising strategies

    • creation of promos and trailers

    • acquisition of celebrities and influencers

    • creation of live action animation

    • other services

  • Among the company’s clients are such games publishers and developers as: Bandai Namco, Ubisoft, Capcom, Microsoft, Activision Blizzard, EA, SEGA, Nintendo and others

SOURCES: KEYWORDS, PROACTIVEINVESTORS

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M&A
Maverick Media Limited
  • Established in 1995

  • Headquarters – London, United Kingdom

  • Founded by Will Jeffery

  • Creative marketing agency

Keywords Studios