Q1 2026 Live Streaming Trends Report

Q1 2 0 26 Q 1 2 0 26
LIV E-S TR EA M IN G T R EN D S R EP O RTLIV E-S TR EA M IN G T R EN D S R EP O RT

A N O TE F R O M E D UA RD M ONTS E R R A T ( C EO )Stre am H atc h et’s L iv e -S tre am in g T re n d s Q uart e rly R ep ort is a
c u lm in atio n o f th e b ig gest tre n d s, s to rie s, a n d in sig hts fr o m
th e liv e stre am in g an d vid eo g am es in d ustry fo r Q 1 20 26 .
W an t t o b e a m on g t h e fir s t t o h ear a b ou t fu tu re r e p ort s ?
S u b sc rib e t o o u r n ew sle tt e r t o d ay!
S tre am H atc h et w ork s w it h a c o n so rt iu m o f in d ustry -le ad in g
an aly sts an d busin ess le ad ers to un d ers ta n d ke y tre n d s
re la te d t o t h e im pact o f liv e -s tre am in g a u d ie n ce s o n g am in g
cre ato rs , e sp ort s , a n d t h e b ro ad er v id eo g am es i n d ustry .
“W e h op e y o u e n jo y o u r Q 1 2 0 26 v id eo
g am e liv e -s tre a m in g in sig hts re p ort .
W e are ea g er to co n tin ue to offe r
m ark e t-le a din g in sig hts in th e c re a to r
a nd stre a m in g in d ustrie s, and are
t h a nkfu l fo r ou r part n ers ‘ co n tin ued
su p port a nd g uid ance in fr a m in g th is
u n iq ue d ata se t fo r th ose w ork in g in ,
a nd a dja ce n t t o , v id eo g am es.”
A BO UT S TR EA M H A TC H ET’S
Q 1 2 0 26 R EP O RT
Our la te st q uart e rly r e p ort o ffe rs a d eta ile d lo ok in to t h e p ast
a n d c u rre n t s ta te o f t h e v id eo g am e li v e -s tre am in g m ark e t,
a n d it s re le va n ce to th e pop ula rit y of liv e -s tre am in g
p la tfo rm s, g am e p ub lis h er IP , p op ula r m ed ia , a n d c re ato rs .
K ey t a k e aw ays i n clu d e:
W e’r e n ow o ffic ia lly i n clu d in g Tik To k L iv e d ata fo r e ve ry
q uart e r. A nd i n Q 1 2 0 26 , T ik To k L iv e a cco u n te d f o r
alm ost h alf o f a ll l iv e -s tre am in g v ie w ers h ip … t h ou g h i t
d id d ro p w hile o th er p la tfo rm s r o se f r o m Q 4 2 0 25
Q uart e rly liv e -s tre am in g vie w ers h ip hit 17 B hou rs
w atc h ed , b ut exc lu d in g Tik To k Liv e it b asic a lly h eld
s te ad y w it h a + 0 .2 % i n cre ase f r o m Q 4 2 0 25
T h e e ve n ts b rin g in g i n t h e m ost v ie w ers h ip i n clu d ed t h e
K in g s L e ag ue W orld C up N atio n s w it h a m assiv e 2.2 M
p eak v ie w ers a n d g am e s h ow ca se s l ik e S o n y’s S ta te o f
P la y f o r F eb ru ary w it h a 2.1 M p eak
A m on g g am in g m ain sta ys, W orld o f W arc ra ft su rg ed
w it h th e M id nig ht exp an sio n re le ase w hile F o rt n it e
b ack slid as E xtra ctio n Sh oote rs ro se . N ew re le ase s
R esid en t E vil R eq uie m a n d C rim so n D ese rt s o are d
M ost to p s tre am ers p oste d s tro n g q uart e rs , b ut n on e
m ore so th an AR C Raid ers “P Tu b er” T h eB urn tP ean ut
w hose 2 4 /7 c h an nel s tra t h elp ed g en era te 8 7.4 M h ou rs
E X EC U TIV E S U M MARYEX EC U TIV E S U M MARY

Pla tfo rm s
Liv e S tre am in g O ve rv ie w
M ajo r P la tfo rm C om paris o n
P la tfo rm V ie w ers h ip D is trib utio n
C ase S tu d y: T ik To k L iv e
R eg io n al V ie w ers h ip D is trib utio n
M ost W atc h ed E ve n ts
C ase S tu d y: T w it c h R iv a ls E ve n ts
G am in g
To p G am es
To p N ew R ele ase s
To p G en re s & S tre am in g C ate g orie s
C ase S tu d y: H ig hg uard ’s S h ad ow D ro p
C ase S tu d y: S h oote r G am e R ete n tio n
E sp ort s
T o p E sp ort s G am es
C ase S tu d y: M ob ile E sp ort s
C ase S tu d y: B LA ST E sp ort s
N on -G am in g
To p N on -G am in g C ate g orie s
C ase S tu d y: K in g s L e ag ue W orld C up N atio n s
To p B ra n d s B ein g D is c u sse d
C ase S tu d y: H ow B ra n d s R each M ore V ie w ers
C re ato rs
T o p M ale S tre am ers
T o p F em ale S tre am ers
T o p V Tu b ers
C ase S tu d y: T h eB urn tP ean ut’s R is e
E xtra s i n cl. F u rt h er R ead in g
4
4
5
6
7
8
9
10
1 1
12
13
14
15
16
1 7
18
19
2 0
2 1
22
23
24
25
2 6
27
28
29
3 0
3 1
C lic k o n a t o p ic t o j u m p
to t h e r e le va n t s e ctio n C O NTE N TSC O NTE N TS

Liv e -s tre am in g v ie w ers h ip
h eld s te ad y i n Q 1 2 0 26 a t
8 .9 B h ou rs w atc h ed , u p
+0 .2 % Y oY . T h is c o n tin ues
a r e co ve ry f r o m Q 1 2 0 23’s
n ad ir o f 7 .3 B h ou rs
w atc h ed , b ut i s f a r f r o m t h e
p an d em ic -e ra 9 .4 B h ou rs
w atc h ed o f Q 1 2 0 21
F o r t h e f ir s t t im e, w e’r e
n ow i n clu d in g Tik To k L iv e
in o u r o ve ra ll m etric s.
T ik To k L iv e a lo n e
co n trib ute d an a d dit io n al
8 .1 B h ou rs w atc h ed i n Q 1
20 26 , b rin g in g th e t ru e
to ta l t o 1 7 B h ou rs a n d
un d erlin in g t h e p la tfo rm ‘s
s c a le … t h ou g h v ie w ers o n
Tik To k L iv e a re lik ely l e ss
e n g ag ed
Q 1 ‘2 0
5 .1 B
Q 1 ‘2 1
9 .4 B
Q1 ‘2 2
8 .8 B
Q1 ‘2 3
7 .3 B
Q 1 ‘2 4
8 .2 B
Q 1 ‘2 5Q 1 ‘2 6
8 .9 B8 .9 B8 .1 B
TIK TO K
LIV E 3 .6 B
Q 1 ‘1 9 T O TA L L IV E-S TR EA M IN G H O URS W ATC H ED | Q 1 2 0 19 – Q 1 2 0 26 | A LL P LA TF O RM STO TA L L IV E-S TR EA M IN G H O URS W ATC H ED | Q 1 2 0 19 – Q 1 2 0 26 | A LL P LA TF O RM S 17 %6 %8 4 %12 %8 .9 %0 .2 %4 2%
T O TA L L IV E-S TR EA M IN G V IE W ER SH IPT O TA L L IV E-S TR EA M IN G V IE W ER SH IP

Tik To k L iv e l e ad s a ll p la tfo rm s w it h
8 .1 B h ou rs w atc h ed a n d 4 7.6 %
m ark et s h are i n Q 1 2 0 26 , t h ou g h i t s
-1 8 % Q oQ d eclin e s u g gests t h e
p la tfo rm h as c o ole d o ff s o m ew hat
T w it c h r e b ou n d ed f r o m p re vio u s
Q oQ l o sse s w it h 4 .5 B h ou rs w atc h ed
an d 26 .8 % m ark et s h are , u p +4 %
Q oQ . M ean w hile , Y ou Tu b e G am in g
hit 2 .5 B h ou rs ( + 2% Q oQ ) a n d K ic k
re ach ed 1 .3 B h ou rs ( + 5% Q oQ ) , w it h
a ll t h re e g ro w in g s im ult a n eo u sly i n
t h e s a m e q uart e r
A ll o th er p la tfo rm s c o lle ctiv e ly
s h ru n k b y -8 % Q oQ t o 8 60 M h ou rs
w atc h ed a s a u d ie n ce s c o n so li d ate d
aro u n d t h e m ajo r p la tfo rm s
TO P 5 L IV E-S TR EA M IN G P LA TF O RM S B Y H O URS W ATC H ED W / Q OQ G RO W TH | Q 1 2 0 26 V S. Q 4 2 0 25T O P 5 L IV E-S TR EA M IN G P LA TF O RM S B Y H O URS W ATC H ED W / Q OQ G RO W TH | Q 1 2 0 26 V S. Q 4 2 0 25
2 6 .8 %
TW IT C HO TH ER SK IC KTIK TO K L IV E5.1 %
4 .5 B
YO UTU BE
GA M IN G1 3 .1 %
2 .2 B
1.3B
7 .5 %8 60 M4%
5%
2 %
M AJO R P LA TFO RM M ARK ET S H A REM AJO R P LA TFO RM M ARK ET S H A RE 8.1B 47.6 % 18 % 8%

Kic k r e co rd ed th e s tro n g est Y oY g ro w th a m on g m ajo r p la tfo rm s a t + 6 5% , r e ach in g 1.3 B
h ou rs w atc h ed ( d riv e n b y c o n tin ued e xp an sio n a cro ss t h e M EN A a n d L A TA M r e g io n s )
K ore an p la tfo rm s S O OP K ore a a n d C hzzk b oth r e co rd ed +11% Y oY g ro w th , r e ach in g 317 M
an d 2 6 4 M h ou rs w atc h ed r e sp ectiv e ly . C hzzk c o n tin ues t o c lo se t h e g ap o n i t s r iv a l w it h
e xclu siv e L C K b ro ad ca st r ig hts a n d s tro n g 20 26 W in te r O ly m pic s v ie w ers h ip
R um ble d ro p ped -5 3% Y oY t o 6 8 M h ou rs w atc h ed , a s ig nif ic a n t c o rre ctio n a ft e r t h e
p la tfo rm ‘s v ie w ers h ip s p ik e d h eavily d urin g t h e 20 24 U S e le ct io n c y cle . T h is p olit ic a l
co n te n t d ro ve o u ts iz e d e n g ag em en t t h at w as u n lik ely t o s u sta in i n to a n on -e le ctio n y e ar
S te am g re w +20 % Y oY t o 7 3M h ou rs w atc h ed , t h ou g h a s ig nif ic a n t p ort io n o f t h at
vie w ers h ip c o m es f r o m au to m ate d s tre am s r u n nin g o n g am e s to re p ag es (h en ce h avin g
p ote n tia lly l e ss e n g ag ed v ie w ers t h an o th er l iv e -s tre am in g p la tfo rm s)
*P la tfo rm s t ra ck e d i n clu d e: T ik To k L iv e , T w it c h , Y ou Tu b e G am in g , K ic k , S O O P K ore a ( f o rm erly A fr e eca TV ), C hzzk , R um ble , B ig o L iv e , S te am , F ace b ook
Liv e , T ro vo , O pen re c, S O OP, R oote r, D Liv e , N ave rT V , M ild om , V K , L o co , a n d K ak ao T V . N o h is to ric a l Y oY d ata a va il a b le f o r T ik To k L iv e
P LA TF O RM S* B Y H O URS W ATC H ED W IT H % Y O Y G RO W TH | Q 1 2 0 25 V S. Q 1 2 0 26P LA TF O RM S* B Y H O URS W ATC H ED W IT H % Y O Y G RO W TH | Q 1 2 0 25 V S. Q 1 2 0 26 8.1 B4 .5 B 1 4 % 2.2 B1.3 B 6 5% 1 5 % 317 M26 4 M 2 0 % 5 3% 7 3M7 3M6 8 M27 M12 M12 M7 M4 M3M7 11K5 8 9K 2 % 6 % 3 4 % 8 6% 8 0 % 6 0 % 8 5% 1 1% 1 1% 0 .5 % 9 0 %
P LA TFO RM V IE W ER SH IP D IS TR IB U TIO NPLA TFO RM V IE W ER SH IP D IS TR IB U TIO N
NEW *NO TE : T ro vo a n d S O OP G lo b al b oth a n nou n ce d a s s h uttin g d ow n i n 2 0 26

TIK TO K’S R IS E T O P R O M IN EN CE TIK TO K’S R IS E T O P R O M IN EN CE
TIK TO K’S M ARK ET S H ARE G RO W TH A N D T O P G AM ES B Y H O URS W ATC H ED * | 2 0 24 V S. 2 0 25T IK TO K’S M ARK ET S H ARE G RO W TH A N D T O P G AM ES B Y H O URS W ATC H ED * | 2 0 24 V S. 2 0 25
How d id Tik To k L iv e g et t o t h is p osit io n ? W e
lo ok ed b ack a t 2 0 24 a n d 2 0 25 d ata t o f in d o u t
Tik To k L iv e r a ck e d u p 6.3 B h ou rs w atc h ed o f
g am in g c o n te n t a cro ss a ll o f 2 0 25, g ro w in g +312 %
sin ce Q 1 2 0 23
T ik To k L iv e i n cre ase d i t s m ark e t s h are b y + 35 % Y oY ,
sit tin g c o m fo rt a b ly i n p osit iv e t e rrit o ry a lo n g sid e
K ic k a n d You Tu b e w hile T w it c h a n d Face b ook
G am in g b ack slid .
M ob ile g am es h ave f o u n d a h om e o n t h e m ob il e –
fr ie n d ly a p p. R ob lo x l e ad s w it h 4 37 M h ou rs o f
g am in g c o n te n t w atc h ed , g ro w in g i t s s h are o n
Tik To k L iv e f r o m 37 % t o 4 6% Y oY . P U BG M ob ile ,
G are n a F re e F ir e , a n d M ob ile L e g en d s: B an g B an g
fo llo w c lo se b eh in d
2 0 24 v s 2 0 25 M ARK ET G RO W TH 20 24 v s 2 0 25 M ARK ET G RO W TH G A M ES O VER V IE W G A M ES O VER V IE W
TIK TO K L IV E S H ARE O F L IV E S TR EA M IN G H O URS W ATC H EDTIK TO K L IV E S H ARE O F L IV E S TR EA M IN G H O URS W ATC H ED RO BLO X
4 37 M
20 25 H W
RO BLO X
4 37 M
20 25 H W
PU BG M OBIL E
3 15 M
20 25 H W
PU BG M OBIL E
3 15 M
20 25 H W
GAREN A F R EE F IR E
3 0 7 M
20 25 H W
GAREN A F R EE F IR E
3 0 7 M
20 25 H W
M OBIL E L E G EN D S: B B
3 20 M
20 25 H W
M OBIL E L E G EN D S: B B
3 20 M
20 25 H W
FO RTN IT E
1 4 5 M
20 25 H W
FO RTN IT E
1 4 5 M
20 25 H W
GTA V
2 12 M
20 25 H W
GTA V
2 12 M
20 25 H W
-5 0 %-5 0 %0%0% +50 %+50 %+10 0%+10 0%+15 0 %+15 0 %
*D ata p ro vid ed d ir e ctly b y T ik To k 20 2420 24 20 2520 25 37 %37 % 51%5 1% 34 %34 % 32%3 2% 16 %16 % 8%8% 46%4 6% 45%4 5% 40%4 0% 38 %38 % 17 %17 % 10 %10 %

Th e U .S . r e m ain s t h e l a rg est s in g le
m ark et w it h 2 4 .9 % o f v ie w ers h ip –
t h at’s ¼ o f a ll v ie w ers h ip a m on g t h e
To p 1 0 00 s tre am ers
L a tin A m eric a c o lle ctiv e ly o u tw eig hs
th e U .S ., w it h B ra zil ( 9 .4 % ) , M exic o
(7 .8 % ) , a n d s e ve n f u rt h er n atio n s
co m bin in g f o r ~ 28 .5 % o f v ie w ers h ip
( b ooste d b y e ve n ts l ik e K in g s
Le ag ue a n d s e rv e rs l ik e Q SM P )
In d on esia r a n ks 5 g lo b ally a t 4 .1 %
(le ve l w it h Fra n ce ), u n d erlin in g t h e
sc a le o f S o u th east A sia n a u d ie n ce s.
th
S au d i A ra b ia ( 1 .3 % ) a n d I r a q ( 0 .6 % )
both a p pear i n t h e T o p 3 0 c o u n trie s,
re fle ctin g K ic k ‘s r a p id e xp an sio n
acro ss t h e M EN A r e g io n d riv e n b y
A ra b ic -s p eak in g c re ato rs l ik e A bsi
a n d M ah erc o
R EG IO NA L V IE W ER SH IP D IS TR IB U TIO NREG IO NA L V IE W ER SH IP D IS TR IB U TIO N
CO UN TR Y % S H ARE O F T O P 1 0 00 S TR EA M ER S V IE W ER SH IP | Q 1 2 0 26 | T W IT C H , Y O UTU BE G AM IN G, K IC KCO UN TR Y % S H ARE O F T O P 1 0 00 S TR EA M ER S V IE W ER SH IP | Q 1 2 0 26 | T W IT C H , Y O UTU BE G AM IN G, K IC K *T o p 1 0 00 s tre am ers b y h ou rs w atc h ed i n Q 1 2 0 26 , a ll p la tfo rm s c o m bin ed 0%0% 25 %25 %

MOST W ATC H ED E V EN TSM OST W ATC H ED E V EN TS
Th e K in g s W orld C up N atio n s 2 0 26
w as t h e m ost-w atc h ed e ve n t o f Q 1
20 26 w it h 2.2 M p eak v ie w ers , a s
B ra zil d efe n d ed i t s t it le w it h a 6 -2
v ic to ry o ve r C hile i n f r o n t o f v ie w ers
a cro ss m ore t h an 2 0 0 t e rrit o rie s
P la yS ta tio n ‘s S ta te o f P la y o n
F eb ru ary 1 2 p eak e d a t 2 .1 M p eak
vie w ers , b eco m in g th e m ost-
w atc h ed S ta te o f P la y e ve r ,
an ch ore d b y t h e r e ve al o f a G od o f
W ar t rilo g y r e m ak e a n d G od o f W ar:
S o n s o f S p art a s p in -o ff
th
T h e P ok ém on P re se n ts o n F eb ru ary
2 7 d re w 76 8 K p eak v ie w ers o n
P ok ém on ‘s 3 0 a n niv e rs a ry ,
h ead lin ed b y t h e re ve al o f
G en era tio n 1 0 t it le s P oké m on W in d s
an d P oké m on W ave s, c o n fir m ed a s
la u n ch in g i n 2 0 27
th
t h
T O P E V EN TS ( N O N-E SP O RTS ) B Y P EA K C O NCU RR EN T V IE W ER S | Q 1 2 0 26 | A LL P LA TF O RM S*TO P E V EN TS ( N O N-E SP O RTS ) B Y P EA K C O NCU RR EN T V IE W ER S | Q 1 2 0 26 | A LL P LA TF O RM S* Kings League Brazil – Split 2Kings World Cup Nations 2026Pokémon PresentsState of Play February 2026Nintendo Direct: Partner Showcase
*E xc lu d in g T ik To k L iv e

DEM AND F O R TW IT C H R IV A LS E V EN TS D EM AND F O R TW IT C H R IV A LS E V EN TS
KEY M ETR IC S F O R T W IT C H R IV A LS W / T O P E V EN TS B Y P EA K V IE W ER S | Q 1 2 0 26K EY M ETR IC S F O R T W IT C H R IV A LS W / T O P E V EN TS B Y P EA K V IE W ER S | Q 1 2 0 26
HO URS W ATC H EDH O URS W ATC H EDA VER A G E V IE W ER SA VER A G E V IE W ER S # O F E V EN TS# O F E V EN TS A IR TIM EAIR TIM E
1 .2 M1.2 M 19 .1 K19 .1 K 1010 6 3h6 3h
Stre am er
B ow l V II
S tre am er
B ow l V II
B lo xfe st
G ra n d F in als
f t . R B B attle s
B lo xfe st
G ra n d F in als
f t . R B B attle s
E ro b b221’s
T e tris
C halle n g e
Ero b b221’s
T e tris
C halle n g e
B la ck O ps
R oya le
B la ck O ps
R oya le
Z em ie
S h ow dow n f t .
F o rt n it e
Z em ie
S h ow dow n f t .
F o rt n it e
4 7K4 3K4 3K4 3K4 2K4 2K4 2K3 7 K37 K37 K37 K37 K37 K
Tw it c h R iv a ls e ve n ts a re p la tfo rm -s p on so re d c o m petit iv e s tre am er e ve n ts t h at
b rin g t o g eth er d if fe re n t c o m mun it ie s t o s e e t h eir f a vo u rit e c re ato rs c la sh
In Q 1 2 0 26 , S tre am er B ow l V II g arn ere d t h e m ost i n te re st w it h 4 7K p eak v ie w ers ,
c ro ssin g t h e b ou n d ary i n to I R L c e le b rit ie s a s s tre am ers f a ce d o ff a g ain st N FL p ro s

GA M IN GGA M IN G

Le ag ue o f L e g en d s a n d G TA V
c o m bin ed f o r 9 4 1M h ou rs w atc h ed i n
Q 1 2 0 26 ( r o u g hly 3 8 % o f t h e e n tir e
T o p 1 0 )
E xtra ctio n S h oote r A RC R aid ers
e n te re d t h e T o p 1 0 a t 2 0 1M h ou rs
w atc h ed i n i t s f ir s t f u ll q uart e r s in ce
la u n ch , c o n fir m in g t h e g am e’s
s ta yin g p ow er ( s e e S lid e 1 6 )
B ut F o rt n it e s lip ped t o 13 0 M h ou rs
(-1 4 % Q oQ ) a s C hap te r 7 ‘s l a u n ch
u n d erp erfo rm ed a n d B attle R oya le s
ce d ed g ro u n d t o f r e sh er s h oote r
g en re s
W o rld o f W arc ra ft p oste d t h e
b ig gest Q oQ s w in g i n t h e T o p 1 0 ,
g ro w in g +8 1% t o 1 6 0 M h ou rs
w atc h ed , d riv e n b y t h e l a u n ch o f t h e
M id nig ht e xp an sio n i n M arc h ( a n d a
b oost f r o m t h e h ard co re S au erc ro w d
stre am in g c o lle ctiv e )
1 5 %
TO P G AM ES B Y H O URS W ATC H ED | Q 1 2 0 26 V S Q 4 2 0 25 | A LL P LA TF O RM S*TO P G AM ES B Y H O URS W ATC H ED | Q 1 2 0 26 V S Q 4 2 0 25 | A LL P LA TF O RM S* LE A GU E O F L E G EN D SGRA ND T H EFT A UTO V C O UN TE R -S TR IK EW ORLD O F W ARCR A FT FO RTN IT E D O TA 2 M OBIL E L E G EN D S: B B V A LO RA NTM IN EC R A FTA RC R A ID ER S
4 85M4 56 M
30 8M 20 9M20 7M20 1M 16 0 M13 3M13 0 M16 0 M
*E xc lu d in g T ik To k L iv e
T O P G A M ES O N L IV E S TR EA M IN GTO P G A M ES O N L IV E S TR EA M IN G 3% 8% 26 % 24 % 14 % 0.4 % 6% 14 % 81%

Resid en t E vil R eq uie m t o p ped t h e Q 1 2 0 26 n ew r e le ase r a n kin g s w it h 76 .1 M h ou rs w atc h ed i n i t s f ir s t 3 0 d ays – t h e s tro n g est l a u n ch f o r a n y
R esid en t E vil o n l iv e s tre am in g , w it h 63% c o m in g i n t h e f ir s t w eek a s C ap co m ‘s 9 m ain lin e e n try s o ld 5 M c o p ie s i n i t s f ir s t f iv e d ays
th
C rim so n D ese rt l a u n ch ed a t t h e e n d o f Q 1, b ut h as n ow m an ag ed t o t a k e 2 p osit io n w it h 4 1.8 M h ou rs w atc h ed . M ean w hile , P ok ém on
P ok op ia a n d M ara th on b oth l a u n ch ed o n M arc h 5 , g en era tin g 2 9 .1 M a n d 1 6 .4 M h ou rs w atc h ed ( w it h 4 8% f r o m t h eir f ir s t w eek)
nd
th
I n d ie d arlin g s H yta le a n d M ew gen ic s c la im ed 5 a n d 6 p la ce s w it h 1 0 .3 M a n d 9 .9 M h ou rs w atc h ed r e sp ectiv e ly
th th
H ig hg uard r e co rd ed 86% o f i t s 5 .5 M h ou rs i n i t s f ir s t w eek , s ig nallin g a b urs t o f c u rio sit y a t l a u n ch t h at d id n’t l a st o u t ( s e e S lid e 1 5 )
*F ir s t 3 0 D ays s in ce r e le ase , i n clu d in g v ie w ers h ip u p t o a n d i n clu d in g 2 0 A pril i n c a se s w here a g am e w as r e le ase d n ear t h e e n d o f Q 1 2 0 26 . th
† I n d ic a te s d ata s ta rt in g f r o m E arly A cce ss r e le ase d ate
T O P N EW G A M E R ELE A SE STO P N EW G A M E R ELE A SE S
TO P R ELE A SE S B Y F IR ST 3 0 D AYS’ H O URS W ATC H ED * | Q 1 2 0 26 | T W IT C H , Y TG , K IC K , F B L IV ETO P R ELE A SE S B Y F IR ST 3 0 D AYS’ H O URS W ATC H ED * | Q 1 2 0 26 | T W IT C H , Y TG , K IC K , F B L IV E FIR ST 3 0 D AYS
FIR ST W EEK
% F IR ST W EEK
76 .1 M 6 3%
Resid en t E vil
R eq uie m 4 1.8 M 55%
Crim so n
D ese rt * 3 0 .2 M 4 8%
Pok ém on
P ok op ia1 7 M 4 8%
Mara th on
10 .3 M10 .3 M10 .3 M 6 3%
Hyta le
8 .2 M6 8 %
Nio h 3
5 .5 M8 6%
Hig hg uard
2 .1 M6 4 %
Mon ste r H un te r
S to rie s 3 : T w is te d
R efle ctio n
5 .8 M35 %
Dra g on
Q uest V II
R eim ag in ed
9 .9 M9.9 M9.9 M4 8%
Mew gen ic s †

Non -G am in g r e m ain s t h e m ost-w atc h ed
g en re o n l iv e s tre am in g w it h 1.5 4 B
h ou rs w atc h ed , u p +5% Q oQ , a s I R L,
N ew s & P olit ic s, a n d M usic g en re s
co n tin ue t o t h riv e
T h e B attle R oya le g en re r o se +4 5% Q oQ
to 4 93M h ou rs w atc h ed d esp it e
F ort n it e s lid in g b ack w ard s. C all o f D uty :
W arz o n e , P U BG : B attle g ro u n d s , a n d
A pex L e g en d s a ll r e co rd ed l if t s t h at
m ore t h an a b so rb ed F ort n it e ’s s h ort fa ll,
d em on stra tin g t h e g en re ‘s r e silie n ce
R PG s c lim bed +13 % Q oQ t o 5 6 9M h ou rs
w atc h ed , d riv e n p rim arily b y t h e r e le ase
o f C rim so n D ese rt w hic h t o p ped t h e
g en re . H ow eve r, t h is Q oQ i s a l it tle
e xa g gera te d c o n sid erin g a n u n usu all y
q uie t Q 4 2 0 25 f o r m ajo r R PG l a u n ch es
T O P S TR EA M IN G G EN RES B Y H O URS W ATC H ED | Q 1 2 0 26 V S Q 4 2 0 25 | A LL P LA TF O RM S*TO P S TR EA M IN G G EN RES B Y H O URS W ATC H ED | Q 1 2 0 26 V S Q 4 2 0 25 | A LL P LA TF O RM S* N on -G am in gFir s t-P ers o n
Sh oote r
M OBAA ctio n Sh oote r R ole -P la yin g A ctio n -A dve n tu re D riv in g /R acin g M MORPG B attle R oya le
M OST P O PU LA R S TR EA M IN G G EN RESM OST P O PU LA R S TR EA M IN G G EN RES
*E xc lu d in g T ik To k L iv e 1.5 4 B 1.1 0 B 877M 825 M 862M 56 9M 1.1 3 B 59 5M 497M 493M 5% 8% 20 % 13 % 2% 45% 1% 3% 1% 11%

We l o oke d c lo se r a t a g am e t h at u n d erw helm ed u p on r e le ase i n Q 1 2 0 26 , H ig hg uard , t o s h ow w hat u n d erp erfo rm in g r e te n tio n l o oks l ik e . U sin g D ay 1 a ve ra g e
vie w ers h ip a s a b ase lin e ( 1 0 0% ), w e e xa m in ed D ay 7 a n d D ay 3 0 a ve ra g e v ie w ers h ip f o r 1 3 h ig h p ro fil e t it le s i n clu d in g F ort n it e , M ara th on , a n d D un e: A w ak e n in g
A cro ss t h e s a m ple d g am es, t h e a ve ra g e t it le r e ta in ed a p pro xim ate ly 7 6 % o f i t s D ay 1 l iv e -s tre am in g v ie w ers h ip b y D ay 7 , a n d a ro u n d 4 8% b y D ay 3 0 ,
su g gestin g t h at r o u g hly h alf o f t h e a ve ra g e g am e’s o p en in g a u d ie n ce s ta ys e n g ag ed t h ro u g h t h e f ir s t m on th
H ig hg uard w as a s ig nif ic a n t o u tlie r, r e ta in in g j u st 3 3% b y D ay 7 a n d c o lla p sin g t o 9 % b y D ay 3 0 . I t s s h ad ow d ro p l a u n ch s tra te g y a m plif ie d i t s w eak n esse s
ra th er t h an i t s s tre n g th s: 7 6 .8 % o f i t s e n tir e d eb ut w eek v ie w ers h ip c a m e o n D ay 1 a lo n e , w it h n eg ativ e c h at s e n tim en t d ou b lin g p osit iv e o n l a u n ch d ay
F o r a d eep er d iv e i n to H ig hg uard ’s p erfo rm an ce , s e e o u r f u ll a n aly sis h ere
H IG H GU A RD ’S L O W R ETE N TIO NHIG H GU A RD ’S L O W R ETE N TIO N
10 0%12 0 %80 %60 %4 0% 14 0% 20 % *T h e g am es s a m ple d h ere i n clu d e ( f r o m t o p t o b otto m b y D ay 7 r e te n tio n ): A pex L e g en d s, O ve rw atc h , C all o f D uty : W arz o n e, P U BG : B ATTL E G RO UN D S, M ara th on ,
D estin y: R is in g , D un e A w ak e n in g , A R C R aid ers , F ort n it e , M on ste r H un te r W ild s, D estin y 2 , H ig hg uard , F B C: F ir e b re ak
% O F C H AN GE I N A VER A G E V IE W ER S F O R S E LE C T G AM ES* | Q 1 2 0 26 | T W IT C H , Y TG , K IC K , F B L IV E% O F C H AN GE I N A VER A G E V IE W ER S F O R S E LE C T G AM ES* | Q 1 2 0 26 | T W IT C H , Y TG , K IC K , F B L IV E Day 1D ay 7D ay 3 0H ig hg uard O th ers

AVER A G E V IE W ER S E V O LU TIO N | Q 4 2 0 25 – Q 1 2 0 26 | T W IT C H , Y TG , K IC K , F B L IV EA VER A G E V IE W ER S E V O LU TIO N | Q 4 2 0 25 – Q 1 2 0 26 | T W IT C H , Y TG , K IC K , F B L IV E On t h e t o p ic o f r e te n tio n , w e l o oke d b ack a t t h e t h re e b ig S h oote r t it le s t h at r e le ase d i n Q 4 2 0 25 t o s e e w hic h g am es w ere s ta yin g s tro n g p ost-r e le ase
A RC R aid ers d em on stra te d t h e s tro n g est r e te n tio n o f t h e t h re e s h oote rs , a ve ra g in g 1 7 0 .7 K v ie w ers a t i t s N ove m ber p eak b efo re s e ttlin g i n to a s ta b le p la te au o f
10 5-1 2 0 K a ve ra g e v ie w ers t h ro u g h J a n uary a n d F eb ru ary , a r a re p ost-la u n ch g ro w th c u rv e t h at r e fle cts t h e g am e b uild in g a c o m mit te d s tre am in g c o m mun it y
B attle fie ld 6 h ad t h e s h arp est c o lla p se o f t h e t h re e , l a u n ch in g a t 5 8 .9 K a ve ra g e v ie w ers i n O cto b er b efo re f a llin g t o 1 4 .4 K i n N ove m ber a n d b otto m in g o u t a t
3.4 K b y J a n uary , s u g gestin g t h e g am e f a ile d t o c o n ve rt l a u n ch c u rio sit y i n to a s u sta in ed s tre am in g a u d ie n ce d esp it e t h e f r a n ch is e ‘s p ed ig re e
C all o f D uty : B la ck O ps 7 d id n’t s ta rt a s s tro n g a s A RC R aid ers o r B attle fie ld 6 ( 4 0.9 K a t l a u n ch ) , b ut h as m an ag ed t o h old r e la tiv e ly s ta b le a t a ro u n d 1 8 -2 0 K
ave ra g e v ie w ers w ell i n to Q 1 2 0 26 , r e fle ctin g t h e f r a n ch is e ‘s r e li a b le c o re a u d ie n ce s till s h ow in g u p
S H O OTE R G A M ES’ R ETE N TIO NSH O OTE R G A M ES’ R ETE N TIO N
20 0K15 0 K10 0K 50 K O CT ‘2 5N O V ‘2 5Q 4 2 0 25Q 1 2 0 26D EC ‘2 5JA N ‘2 6F E B ‘2 6M AR ‘2 6 ARC R aid ersB att le fi eld 6C all o f D uty : B la ck O ps 7

ESP O RTSE SP O RTS

*In clu d in g h ou rs w atc h ed o n ly f r o m o ffic ia l e sp ort s t o u rn am en ts t ra ck e d b y S tre am H atc h et
M OST P O PU LA R E SP O RTS G A M ESM OST P O PU LA R E SP O RTS G A M ES
Th e T o p 1 0 e sp ort s g am es a re
d om in ate d b y M OBA s a n d
Sh oote rs , w it h Le ag ue o f L e g en d s,
M ob ile L e g en d s, D ota 2 , a n d H on or
of K in g s a cco u n tin g f o r f o u r o f t h e
te n s lo ts , w hile C ou n te r-S trik e,
V A LO RA N T, O ve rw atc h , a n d C all o f
D uty r e p re se n t S h oote rs
L e ag ue o f L e g en d s h eld o n to # 1
w it h 15 4 M h ou rs w atc h ed ,
h ead lin ed b y t h e LC K C up 2 0 26 a t
1.5 M p eak v ie w ers
M ob ile L e g en d s: B an g B an g
cla im ed 2 p la ce w it h 14 6M h ou rs
w atc h ed th an ks t o t h e M 7 W orld
C ham pio n sh ip , w hic h b ro u g ht i n
1 2 3M o f t h ose h ou rs a t a p eak 5 .9 M
co n cu rre n t v ie w ers ( S ee S lid e 1 9 )
nd
T h e t w o n o n -M OBA s o r S h oote rs
(S tre et F ig hte r a n d R ock e t L e ag ue)
sa w r o u g hly 1 0 % o f t h e v ie w ers h ip
o f t h e t o p g am es , b ut R ock et
Le ag ue s till h ad a m assiv e p eak o f
612 K v ie w ers
C ou n te r
S trik e
M ob ile
L e g en d s:
B B
T O P G AM ES B Y T O TA L E SP O RTS H O URS W ATC H ED * W IT H P EA K E V EN T | Q 1 2 0 26 | A LL P LA TF O RM STO P G AM ES B Y T O TA L E SP O RTS H O URS W ATC H ED * W IT H P EA K E V EN T | Q 1 2 0 26 | A LL P LA TF O RM S
Le ag ue o f
Le g en d s
D ota 2C all o f
D uty
H on or o f
K in g s
Stre et
F ig hte r
R ock et
Le ag ue
O ve rw atc hV A LO RA N T
15 4 M1.5 M
PEA K V IE W ER S
1 .4 M5.9 M8 77K8 77K333K39 7K27 2K6 12 K15 9 K14 6M14 0M86M63M22M19 M14 M14 M11M

MOBIL E E SP O RTS A ND M L:B BM OBIL E E SP O RTS A ND M L:B B
Th e M 7 W orld C ham pio n sh ip b eca m e t h e m ost-w atc h ed m ob il e e sp ort s t o u rn am en t i n
h is to ry w it h i t s 5 .9 M p eak v ie w ers
A ll T o p 5 c o -s tre am ers b y h ou rs w atc h ed s tre am ed o n You Tu b e o r T ik To k L iv e , r e fle ctin g
th e e ve n t’s m ain ly S o u th -E ast A sia n a n d m ob ile -f r ie n d ly a u d ie n ce
C EO KO PA T A LT E R E G O , t h e o ffic ia l c o -s tre am o f G ra n d F in al r u n ner-u p A lt e r E g o E sp ort s ,
g en era te d 4 .5 M h ou rs w atc h ed fr o m h is I n d on esia n f a n b ase
K EY M ETR IC S F O R M 7 W ORLD C H AM PIO NSH IP W / T O P C O -S TR EA M ER S B Y H O URS W ATC H ED | Q 1 2 0 26K EY M ETR IC S F O R M 7 W ORLD C H AM PIO NSH IP W / T O P C O -S TR EA M ER S B Y H O URS W ATC H ED | Q 1 2 0 26
se t1a w an ad ese t1a w an ad e C EO KO PA T
ALT E R E G O
CEO KO PA T
ALT E R E G O
Zay C astin g
C han nel
Z ay C astin g
C han nel
R 7 T ats u m ak iR 7 T ats u m ak id an erie ja m essd an erie ja m ess
4 .9 M4 .5 M3.6 M 2M 1.7 M
HO URS W ATC H EDH O URS W ATC H EDA VER A G E V IE W ER SA VER A G E V IE W ER S PEA K V IE W ER SPEA K V IE W ER S U N IQ UE C H AN NELSU N IQ UE C H AN NELS
1 2 3 M12 3 M9 70 K970 K5.9 M5.9 M 4 624 62

BLA ST E SP O RTSB LA ST E SP O RTS
To u rn am en t o rg an iz e r B LA ST E sp ort s h as c o n tin ued t o d eli v e r h ig hly w atc h ed t o u rn am en ts a cro ss a r a n g e o f
g am es a n d g en re s ; i n f a ct, t h ey g en era te d 4 8.3 M h ou rs w atc h ed a cro ss t h re e Q 1 2 0 26 e ve n ts
T h e 20 26 B LA ST O pen R otte rd am f o r C ou n te r-S trik e l e d t h e w ay a s T e am V it a lit y s w ep t N aV i 3 -0 , s e ein g 27 .1 M
h ou rs w atc h ed a n d a n 8 15 K p eak . T h eir o th er C S e ve n t, B LA ST B ou n ty 2 0 26 W in te r , f e ll j u st s h ort a t a 7 6 8 K p eak
B LA ST S la m 6 se t a n ew v ie w ers h ip r e co rd f o r B LA ST’s D ota 2 s e rie s w it h 12 .4 M h ou rs w atc h ed a n d a 2 9 9K p eak
M ETR IC S F O R B LA ST E V EN TS , S O RTE D B Y P EA K V IE W ER S D URIN G Q 1 2 0 26 | A LL P LA TF O RM SM ETR IC S F O R B LA ST E V EN TS , S O RTE D B Y P EA K V IE W ER S D URIN G Q 1 2 0 26 | A LL P LA TF O RM S 815 K8 15 K7 6 8 K76 8 K29 9K29 9K29 2K29 2K3 6 7K36 7K13 9 K13 9 K27 .1 M2 7 .1 M8 .8 M8.8 M12 .4 M12 .4 M 20 26 B LA ST O pen R otte rd am20 26 B LA ST O pen R otte rd am BLA ST B ou n ty 2 0 26 W in te rB LA ST B ou n ty 2 0 26 W in te r BLA ST S la m 6B LA ST S la m 6 HO URS W ATC H EDH O URS W ATC H ED AVER A G E V IE W ER SA VER A G E V IE W ER S PEA K V IE W ER SPEA K V IE W ER S TO TA L T E A M STO TA L T E A M S 48.3 M4 8.3 M 23 5 K23 5 K 815 K8 15 K 2121 HO URS
W ATC H ED
H O URS
W ATC H ED AVER A G E
VIE W ER S
A VER A G E
VIE W ER S PEA K
VIE W ER S
PEA K
VIE W ER S

NO N-G A M IN GNO N-G A M IN G

PO PU LA R N O N-G A M IN G C O NTE N TPO PU LA R N O N-G A M IN G C O NTE N T
OTH ER S
T O P N O N-G AM IN G C A TE G O RIE S B Y H O URS W ATC H ED | Q 1 2 0 26 | A LL P LA TF O RM S*TO P N O N-G AM IN G C A TE G O RIE S B Y H O URS W ATC H ED | Q 1 2 0 26 | A LL P LA TF O RM S* G AM IN GGAM IN G NO N-G AM IN GNO N-G AM IN G JU ST C H ATTIN GJU ST C H ATTIN G 3.5 B2.8 B1.9 B1.5 B 1B 8 27 M339 M24 6M23 4 M676 M
New s &
P olit ic s
E n te rt a in m en t M usic P eo p leS p ort sE d uca tio n Film &
A nim atio n
N on pro fit s
& A ctiv is m
IR L &
O utd oors
O th ersN on -G am in g c o n te n t a cco u n te d f o r 6 3% o f a ll l iv e -s tre am in g h ou rs w atc h ed , n early d ou b le G am in g ‘s 3 2 % s h are , u n d erli n in g t h at l iv e
stre am in g h as l o n g ou tg ro w n i t s g am in g -f ir s t o rig in s a n d i s n ow a m ain stre am e n te rt a in m en t m ed iu m s p an nin g n ew s, m usic , a n d s p ort s
N ew s & P olit ic s l e ad s a ll n on -g am in g c a te g orie s w it h 3.5 B h ou rs w atc h ed , m ore t h an a n y i n d iv id ual g am in g t it le b y a s ig nif ic a n t m arg in ,
re fle ctin g v ie w ers s e ekin g o u t p olit ic a l c o m men ta ry a n d n ew s c o ve ra g e o n p la tfo rm s l i k e Y ou Tu b e a n d R um ble i n p art ic u la r
S p ort s a t 1 B h ou rs w atc h ed a n d N on pro fit s & A ctiv is m a t 2 4 6M h ou rs a re a m on g t h e m ore n ota b le m id -t ie r c a te g orie s, d riv e n b y th e r is e o f
cre ato r-le d f o rm ats l i k e t h e K in g s L e ag ue a n d c re ato rs u sin g s tre am in g a s a f u n d ra is in g a n d a d vo ca cy t o ol f o r c a u se s c lo se t o t h eir h eart s
3 2%6 3%
5%*E xc lu d in g T ik To k L iv e

KIN GS L E A GU E W ORLD C U P N A TIO NSKIN GS L E A GU E W ORLD C U P N A TIO NS
Th e K in g s L e ag ue W orld C up N atio n s i s a c re ato r-le d s e ve n -a -s id e f o otb all
t o u rn am en t t h at h as g ro w n i n to a c o n sis te n t d ra w ca rd o n l i v e -s tre am in g . T h e 2 0 26
e d it io n g en era te d 3 0 M h ou rs w atc h ed a n d a 2 .5 M p eak i n Q 1 2 0 26 a s B ra zil
h oste d ( a n d w on ) t h e s e co n d e d it io n o f t h e t o u rn am en t
C azé TV , B ra zil’s l iv e -s tre am in g s p ort s b ro ad ca ste r f o u n d ed b y s tre am er C asim ir o
M ig uel , d om in ate d c o -s tre am er r a n kin g s w it h 6 .1 M h ou rs w atc h ed . T h e r e m ain in g
co -s tre am ers i n clu d ed c o m petin g s tre am ers l i k e D JM aR iiO , T u m blu rr, a n d G au le s
C azé TVC azé TV D JM aR iiOD JM aR iiOT u m blu rrT u m blu rr G au le sG au le s D rb 7hD rb 7h
6 .1 M2 .2 M2.1 M2 .1 M 7 9 7K
HO URS W ATC H EDH O URS W ATC H EDA VER A G E V IE W ER SA VER A G E V IE W ER S PEA K V IE W ER SPEA K V IE W ER S A IR TIM EAIR TIM E
3 0 M30 M 4 36 K4 36 K2.5 M2.5 M
68 h 4 6m68 h 4 6m
KEY M ETR IC S W / T O P C O -S TR EA M ER S B Y H O URS W ATC H ED | Q 1 2 0 26K EY M ETR IC S W / T O P C O -S TR EA M ER S B Y H O URS W ATC H ED | Q 1 2 0 26

MOST D IS C U SSE D B RA ND SM OST D IS C U SSE D B RA ND S
Am azo n l e ad s a ll c a te g orie s w it h
4 17 K u n iq ue c h atte rs –
u n su rp ris in g g iv e n i t s t ie s t o Tw it c h
G ucci t o p ped A ppare l w it h 1 2 7 K
u n iq ue c h atte rs , a h ead o f S u p re m e
(9 7K ) a n d N ik e ( 9 3K ) , a l e ad b uilt o n
ye ars o f g am in g -n ativ e a ctiv a tio n s
in clu d in g t h e G ucci G am in g
A ca d em y a n d c o lla b ora tio n s w it h
c re ato rs l ik e V alk yra e /10 0 T h ie ve s
P ayP al l e d F in an ce w it h 18 0 K
u n iq ue c h atte rs , m ore t h an 3 X
ru n ner-u p C ash A pp a t 5 2K .
R ed B ull r e co rd ed 27 9 K u n iq ue
ch atte rs i n F ood & D rin k, t ra ilin g
on ly C oca -C ola ‘s 3 6 4 K . T h eir d eep
sp on so rs h ip f o otp rin t s p an s L E C ,
V CT E M EA , a n d a s ig ned c re ato r
ro ste r t h at i n clu d es C ae d re l, E m ir u ,
an d M rS ava g e
T O P B RA N D S B Y U N IQ UE C H ATTE R S B Y I N D USTR Y | Q 1 2 0 26 | T W IT C H , K IC KTO P B RA N D S B Y U N IQ UE C H ATTE R S B Y I N D USTR Y | Q 1 2 0 26 | T W IT C H , K IC K 116 K36 4 K12 7 K4 17 K18 1K112 K27 9 K97K16 1K5 2K10 8K15 7 K9 3K117 K4 3K
Ferra ri C oca -C ola G U CCIA m azo nP ayP alB M W Red B ullS u p re m eW alm artC ash A pp Te slaP ep siN ik eC ostc oV IS A Auto m otiv e Fo od & D rin k Appare l Reta il & E co m merc e Fin an ce

HO W B RA ND S R EA CH M ORE V IE W ER SH O W B RA ND S R EA CH M ORE V IE W ER S
Part o f t h e r e aso n b ra n d s h ave b een s o s u cce ssfu l i n r a is in g t h eir p ro file a m on g l iv e -s tre am in g a u d ie n ce s h as b een th e c re atio n
of i n nova tiv e n ew w ays t o c o n nect w it h c re ato rs i n t h e s p ace
S tre am H atc h et’s o w n Cre ato r C om mun it ie s f e atu re s, f o r e xa m ple , c o ve r t h e e n tir e c re ato r m ark etin g l if e cy cle f r o m d is c o ve ry
a n d o n b oard in g t o a ctiv a tio n a n d r e p ort in g
Th ese f e atu re s d ra w o n ove r a d eca d e o f c re ato r d ata f r o m a ro u n d t h e w o rld a n d re al- lif e c re ato r m ark etin g a ctiv a tio n s . A nd ,
beyo n d h elp in g p ass iv e d is c o ve ry , C re ato r C om mun it ie s w il l a ctiv e ly s u rfa ce r e co m men d atio n s
C lic k h ere t o se e s o m e s p ecif ic e xa m ple s o f b ra n d s l ik e P rin g le s a n d C ro cs i m pro vin g t h eir r e ach o n l iv e -s tre am in g

CR EA TO RSCR EA TO RS

Th eB urn tP ean ut r e co rd ed 87.4 M h ou rs w atc h ed a cro ss a ll p la tfo rm s i n Q 1 2 0 26 , m ore t h an d ou b le t h e n eare st c o m petit o r. H ow ? W e’l l d iv e
in to t h at i n t h e n ext s lid e, b ut s u p port in g 2 4 /7 c h an nels h ave h elp ed f a n s s ta y e n g ag ed e ve n w hen T h eB urn tP ean ut i s o ff t h e c lo ck
IS h ow Sp eed p oste d th e b ig gest Q oQ g ro w th i n t h e T o p 1 0 a t + 30 8% , d riv e n b y h is ” S p eed D oes A fr ic a ” t o u r, a 2 8 -d ay I R L m ara th on a cro ss 2 0
co u n trie s t h at c u lm in ate d i n h im h it tin g 5 0 M Y ou Tu b e s u b sc rib ers o n h is 2 1 b ir t h d ay i n L a g os
st
J o rd an ia n K ic k c re ato rs A bsi a n d M ah erc o c la im ed 2 a n d 4 p la ce r e sp ectiv e ly , r e fle ctin g t h e K ic k ’s r a p id e xp an sio n a cro ss t h e M EN A
re g io n , w it h A bsi’s 3 4 .3 M h ou rs r e p re se n tin g a + 13 8 % j u m p o n Q 4 2 0 25
nd th
6 1%*E xc lu d in g T ik To k L iv e
T O P 1 0 S TR EA M ER STO P 1 0 S TR EA M ER S
TO P S TR EA M ER S B Y H O URS W ATC H ED | Q 1 2 0 26 V S Q 4 2 0 25 | A LL P LA TF O RM S*TO P S TR EA M ER S B Y H O URS W ATC H ED | Q 1 2 0 26 V S Q 4 2 0 25 | A LL P LA TF O RM S* 8 7.4 M34 .3 M33.2 M25 .4 M 25 M 24 .4 M22.4 M20 .3 M19 .8 M19 .8 M
Th eB urn t
P ean ut
A bsi a sm on g oldM ah erc o Jy n xzi k ore k ore _c h C ae d re l H asa n A bi G au le s IS h ow Sp eed 13 4 % 13 8 % 10 %10 % 86%8 6% 14 %14 % 11% 28 % 14 % 30 8%

TO P F E M ALE S TR EA M ER S B Y H O URS W ATC H ED | Q 1 2 0 26 V S Q 4 2 0 25 | A LL P LA TF O RM S*TO P F E M ALE S TR EA M ER S B Y H O URS W ATC H ED | Q 1 2 0 26 V S Q 4 2 0 25 | A LL P LA TF O RM S* *E xc lu d in g T ik To k L iv e , a n d n ot i n clu d in g V Tu b ers
E m ir u l e d t h e f e m ale r a n kin g s w it h 6 .4 M h ou rs w atc h ed o n Tw it c h a lo n e, a + 30 % Q oQ i n cre ase , r e in fo rc in g h er p osit io n a s t h e m ost-w atc h ed
fe m ale s tre am er o n t h e p la tfo rm
A sp en r e co rd ed t h e s e co n d -la rg est g ro w th i n t h e T o p 1 0 a t + 15 2% Q oQ , r e ach in g 3 .2 M h ou rs w atc h ed o n Tw it c h , d riv e n b y t h e F eb ru ary
re la u n ch o f O ve rw atc h a s a f u lly r e b oote d S easo n 1 w it h f iv e n ew h ero es, w hic h g en era te d t h e g am e’s s tro n g est v ie w ers h ip s in ce 2 0 23
Ja p an ese s tre am er m on jo ri_f ujis a w a_n an a p oste d t h e m ost d ra m atic Q oQ s w in g i n t h e r a n kin g a t + 6 11% , r e ach in g 2 .3 M h ou rs w atc h ed .
K now n f o r c o n tro ve rs ia l I R L c o n te n t o n Ja p an -o n ly p la tfo rm T w it c a stin g , h er m ig ra tio n t o K ic k i n l a te 2 0 25 b ro u g ht h er t o a g lo b al a u d ie n ce .
1 5 2% 6 .4 M4.2 M3 .2 M3 .2 M2.9 M2.4 M2.3 M2.3 M2.3 M2.2 M
Em ir uG in g yA sp en V alk yra e M is s
M i kkaa
H ap py
H ap pyG al
Jin nytty C in na m on jo ri
fu j is a w a_n an a
E xtra E m ily
T O P 1 0 F E M ALE S TR EA M ER STO P 1 0 F E M ALE S TR EA M ER S 30 % 86% 29 %29 % 20 %20 % 24 %24 % 9% 28 % 611% 19 %

TO P V TU BER S B Y H O URS W ATC H ED | Q 1 2 0 26 V S Q 4 2 0 25 | A LL P LA TF O RM S*TO P V TU BER S B Y H O URS W ATC H ED | Q 1 2 0 26 V S Q 4 2 0 25 | A LL P LA TF O RM S* Kuzu h a C han nel c la im ed t h e # 1 s p ot i n Q 1 2 0 26 w it h 12 .3 M h ou rs w atc h ed o n You Tu b e G am in g , a + 29 % Q oQ r is e t h at p ush ed t h e N IJ IS A N JI
v a m pir e p ast l o n g tim e r iv a l P ek ora , w hose -2 5 % Q oQ d eclin e d ro p ped h er t o 2 p la ce
nd
鈴 原るる ( S u zu h ara L u lu ) p oste d t h e b ig gest Q oQ s w in g i n t h e T o p 1 0 at + 37 2% , r e ach in g 6.3 M h ou rs w atc h ed a ft e r r e tu rn in g t o N IJ IS A N JI i n
D ece m ber 2 0 25 f o llo w in g a f o u r-y e ar a b se n ce . T h e V O D f o r h er c o m eb ack s tre am a lo n e h as o ve r 2 M v ie w s o n You Tu b e
ir o n m ou se r e m ain s t h e o n ly n on -J a p an ese c re ato r i n t h e T o p 1 0 , h old in g 4 .6 M h ou rs w atc h ed o n T w it c h a s a n i n d ep en d en t V Tu b er f o llo w in g
her d ep art u re f r o m VSh ojo i n J u ly 2 0 25, d ow n a m od est -7 % Q oQ
*E xc lu d in g T ik To k L iv e5 7 % 12 .3 M11.2 M9 .1 M7 .3 M7 .1 M6 .4 M6.3 M6 .2 M4 .6 M4 .6 M
Kuzu h a
C han nel
P ek ora C h.
兎 ⽥ぺこら
叶ちゃんねるMik o C h.
さ くらみこ
胡桃沢りりか Su b aru C h.
⼤ 空スバル
鈴原るるエクス
アルビオ
ローレン
イロアス
ir o n m ou se
T O P 1 0 V TU BER STO P 1 0 V TU BER S 29 % 25 % 50 % 8%8% 2%2% 37 2%3 7 2% 47% 32% 7%

TH EB U RN TP EA NUT’S G RO W THTH EB U RN TP EA NUT’S G RO W TH
Th eB urn tP ean ut g re w f r o m 5 .3 M h ou rs w atc h ed i n O cto b er 2 0 25 t o a p eak o f 3 2 .2 M i n J a n uary 2 0 26 : A ~6 X i n cre ase i n j u st t h re e m on th s t h at
tra ck s a lm ost e xa ctly w it h t h e l a u n ch o f A RC R aid ers i n l a te O cto b er ( t h e g am e t h at a cco u n ts f o r 2 6 .8 M h ou rs w atc h ed o f h is Q 1 2 0 26 t o ta l) .
A s A RC R aid ers ’ h yp e h as c o ole d o ff , s o t o o h as T h eB urn tP ean ut’s v ie w ers h ip h ead in g i n to l a te Q 1 2 0 26 .
D esp it e h is T w it c h -f ir s t r e p uta tio n , Y ou Tu b e w as h is l a rg est p la tfo rm i n Q 1 2 0 26 w it h 4 7.2 M c o m bin ed h ou rs w atc h ed acro ss m ain + 2 4 /7
c h an nels ( c o m pare d t o 39 M o n Tw it c h ). Y ou Tu b e a s h is m ain p la tfo rm ? Ju st o n e m ore t h in g T h eB urn tP ean ut h as i n c o m mon w it h V Tu b ers
H is th eb urn tp ean ut_ 2 4 7 Tw it c h c h an nel l o g ged 9 .5 M h ou rs w atc h ed , k e ep in g h is a u d ie n ce e n g ag ed e ve n w hen h e i s n ot l iv e , a s tra te g y
th at m ean in g fu lly i n fla te s h is o ve ra ll v ie w ers h ip n um bers r e la tiv e t o c re ato rs w ho r e ly s o le ly o n s c h ed ule d s tre am s
H O URS W ATC H ED M ONTH LY E V O LU TIO N | Q 4 2 0 25 – Q 1 2 0 26 | A LL P LA TF O RM SHO URS W ATC H ED M ONTH LY E V O LU TIO N | Q 4 2 0 25 – Q 1 2 0 26 | A LL P LA TF O RM S OCT ‘2 5N O V ‘2 5Q 4 2 0 25Q 1 2 0 26 T H EB U RN TP EA N UT T O P C A TE G O RIE S
B Y H O URS W ATC H ED
D EC ‘2 5JA N ‘2 6F E B ‘2 6M AR ‘2 6 5 .3 M14 .9 M 23 M 32.2 M29 .5 M25 .8 M
ARC R A ID ER SA LW AYS O N
2 6 .8 M9.5 M6.3 M3.2 M3 M
CO UN TE R -S TR IK ETH E I S LEA PEX L E G EN D S

ABO UT T HIS
R EP O RT
ABO UT T HIS
R EP O RT

HO URS W ATC H ED
Th e t o ta l n um ber o f h ou rs t h e a u d ie n ce w atc h ed t h e c h an nel o ve r t h e s e le cte d t im efr a m e
PEA K C O NCU RREN T V IE W ER S
Th e m axim um n um ber o f v ie w ers w atc h in g t h e c h an nel a t t h e s a m e t im e r e ach ed w it h in
t h e s e le cte d t im efr a m e
AVER A G E C O NCU RREN T V IE W ER S
Th e a ve ra g e n um ber o f v ie w ers w atc h in g t h e c h an nel d urin g t h e b ro ad ca stin g t im e w it h in
t h e s e le cte d t im efr a m e
AIR TIM E
Th e a m ou n t o f t im e t h at a c h an nel b ro ad ca ste d l i v e i n h ou rs
U N IQ UE C H ATTE R S
Th e t o ta l n um ber o f u n iq ue T w it c h u se rs w ho m en tio n ed t h e b ra n d d urin g t h e s e le cte d
tim efr a m e
REG IS TE R ED V IE W ER R A TE
R atio o f t h e h ou rs w atc h ed b y r e g is te re d v ie w ers o n a l iv e -s tre am in g p la tfo rm t o t h e t o ta l
vie w ers h ip b y a ll v ie w ers STR EA M H A TC H ET
M ETR IC S D EFIN IT IO NS
STR EA M H A TC H ET
M ETR IC S D EFIN IT IO NS

ABO UT S TR EA M H ATC H ET A BO UT G AM ESQ UARE H O LD IN GS
Stre am H atc h et p ro vid es d ata f r o m t h e t o p
vid eo g am e s tre am in g s it e s v ia a r o b ust
b usin ess i n te llig en ce p la tfo rm . W e p ow er
in sig htfu l, i n fo rm ed d ecis io n s l e ad in g t o
in nova tio n a n d g ro w th t h ro u g h t h e
ag gre g atio n o f d yn am ic , g ra n ula r d ata .
G am eS q uare ( N ASD AQ : G AM E) i s a c u ttin g -e d g e m ed ia ,
e n te rt a in m en t, a n d t e ch nolo g y c o m pan y t ra n sfo rm in g
how b ra n d s a n d p ub lis h ers c o n nect w it h G en Z , G en A lp ha,
an d M ille n nia l a u d ie n ce s. W it h a p la tfo rm t h at s p an s
aw ard -w in nin g c re ativ e s e rv ic e s, a d va n ce d a n aly tic s, a n d
FaZ e C la n E sp ort s , w e o p era te o n e o f t h e l a rg est g am in g
m ed ia n etw ork s i n N ort h A m eric a . G am eS q uare p ro vid es
b ra n d s w it h u n p ara lle le d a cce ss t o w orld -c la ss c re ato rs a n d
ta le n t, d eliv e rin g a u th en tic c o n nectio n s a cro ss g am in g ,
esp ort s , a n d y o u th c u lt u re . C om ple m en tin g o u r o p era tin g
stra te g y, G am eS q uare h as d eve lo p ed a n i n nova tiv e
tre asu ry m an ag em en t p ro g ra m d esig ned t o g en era te y ie ld
a n d e n han ce c a p it a l e ffic ie n cy, r e in fo rc in g o u r
co m mit m en t t o b uild in g a d yn am ic , h ig h-p erfo rm in g
m ed ia c o m pan y a t t h e i n te rs e ctio n o f c u lt u re , t e ch nolo g y,
a n d n ext-g en era tio n f in an cia l i n nova tio n . T o l e arn m ore ,
vis it w ww.g am esq uare .c o m . GET A D EM O & T R IA LGET A D EM O & T R IA L STA Y I N T O UCHSTA Y I N T O UCH

FU RTH ER R EA D IN GFU RTH ER R EA D IN G
Liv e S tre am in g
20 25 Y early L iv e S tre am in g T re n d s R ep ort * **
L iv e S tre am in g B asic s: A C om pre h en siv e I n tro d uctio n
A C om pre h en siv e G uid e t o E ve ry L iv e -S tre am in g P la tfo rm
P la tfo rm s
Tw it c h B asic s: A B eg in ner’s G uid e t o t h e M ost P op ula r L iv e –
S tre am in g P la tfo rm
Y ou Tu b e G am in g B asic s: A B eg in ner’s G uid e
You Tu b e G am in g 2 0 25 L iv e S tre am in g T re n d s R ep ort * **
H ow Y ou Tu b e S h ort s I m pact G am e D is c o ve ry ***
K ic k B asic s: A B eg in ner’s G uid e f o r L iv e S tre am in g
Ste am ’s S to re P ag e I n fla te s L iv e S tre am in g V ie w ers h ip
C hzzk B asic s: A B eg in ner’s G uid e f o r L iv e S tre am in g ***
R um ble E xp la in ed : T h e P olit ic a l L iv e S tre am in g P la tfo rm
E sp ort s & S tre am ers
C o-s tre am ers f o r P ro m otin g E sp ort s a n d E ve n ts
T h e S ta te o f J a p an ese S tre am in g ***
V Tu b ers : E ve ry th in g Y ou N ee d T o K now
G am in g ( G en era l, R ete n tio n , & G en re s)
T o p G a m es o n L iv e S tre am in g f o r 2 0 25 * **
M ost W atc h ed G am e P ub li s h ers o n L iv e S tre am in g * **
L iv e S erv ic e G am es o n L iv e S tre am in g
Su cce ssfu l G am e L a u n ch es o n L iv e S tre am in g
Stic k y G am es: H ow T o R eta in V ie w ers o n L iv e S tre am in g * **
U sin g S tre am in g t o C re ate P ere n nia l S elle rs o n S te am
S h oote r G am es o n L iv e S tre am in g
A R C R aid ers a n d E xtra ctio n S h oote rs o n L iv e S tre am in g
H ig hg uard : S h ad ow D ro p s o n L iv e S tre am in g ***
W here W in d s M eet: H exi E xp an sio n o n L iv e S tre am in g * **
T h e R esid en t E vil S erie s o n L iv e S tre am in g
In flu en ce r M ark etin g
In flu en ce r M ark e tin g f o r B ra n d s R ep ort
C re ativ e I n flu en ce r M ark e tin g E xa m ple s f o r L iv e S tre am in g
N on -E n d em ic B ra n d C am paig ns o n L iv e S tre am in g
B ra n d S tra te g ie s f o r R each in g L iv e S tre am in g A ud ie n ce s ***
C re ato r C om mun it ie s: A S o lu tio n f o r C re ato r M ark e tin g ***
*** = N ew c o n te n tClic k o n a t it le t o a cce ss
th e r e le va n t b lo g