How consumers engage with video games today

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Jun, 2023 Newzoo’s Global Gamer Study 2023How consumers engage with video games today

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•Introduction and key insights•Definitions and methodology •Gaming engagement in 2023•Cross-platform players•Spending in games•Opportunities for brands•Appendix•About the Global Gamer StudyTa b l e o f c o n t e n t s4671216192226

© Newzoo 2023The future of gaming engagement is looking brightGaming continues to be one of the world’s most popular pastimes, and today’s gamers are a diverse cohort.Consumers increasingly engage with games and gaming platforms across many dimensions, including playing, viewing, creating content, and socializing, especially as new business models and technologies emerge. Games and gaming platforms are also becoming a significant element of the marketing mix for publishers, developers, and companies outside the gaming industry. Understanding why gamers play, view, and spend on video games is and will continue to be essential in the battle for consumer time and money. Learning more about your target audiences and what motivates them can illuminate what content may resonate with them.We hope you enjoy this free, light version of our 2023 Global Gamer Study report. This report covers higher-level insights than the full version, part of the Global Gamer Study subscription, which also includes access to the data and individual market audience snapshot reports per market you subscribe to.Please get in touch to learn more about subscribing to the Global Gamer Study for gamer insights across 36 markets around the globe. Happy reading! Jutta JakobHead of Consumer InsightsOrla MeehanResearch Project Manager

© Newzoo 2023Key insights5 Engaging with games meansmore than just playingNearly half of players play onmore than one platformMany players spend moneyon video games79%of the total online population are games enthusiasts1To say gaming continues to be popular is an understatement. Out of the total online population, nearly 8 in 10 engaged with games in the past six months.Today’s game enthusiasts engage with games in many ways. In fact, over 50% of the total online population engages with games in more than one way.Increasingly, younger generations are finding ways to interact with games other than playing. These newer players are leading the charge toward viewing content on top of playing it.47%of players2 played on at least two platformsNearly half of today’s gamers play on more than one platform, and this multi-platform trend is bound to accelerate. Players who played on all three platforms in the past six months (tri-platform players) are an attractive cohort: they spend more time and money on gaming and are more likely to view gaming content. Advances in mobile and 5G technology and the rise of cloud gaming services are enabling better player experiences. More AAA PC and console games are expanding to mobile platforms to attract more players (and vice-versa). 57%of players2 have also spent money on video games Over half of players have spent money on video games in the past six months. Console gaming has the highest player-to-payer conversion, while mobile has the lowest. Besides special offers, the potential to unlock extra or exclusive content and customization options motivate spending. Nearly all payers spend money on in-game items, demonstrating how important it is for publishers and developers to optimize these offerings to attract continued player investment.1231 Game Enthusiasts are consumers who engage with gaming through playing, viewing, owning, and/or social behavior2 Played in past 6 months50%of players and/or viewers discovered new brands while gamingVideo games have become important marketing tools for many companies. Games enable brands to connect with their target audiences in ways beyond traditional advertising.Players are reacting more positively to brands than non-players, and many players and viewers discover new brands while engaging with video games. Getting into games and gaming platforms can positively impact brand discovery, purchase consideration, and brand attitude.4Players are reacting positively to brands

© Newzoo 2023Newzoo’s Global Gamer Study 2023Definitions and methodology 6 Survey methodology: Computer-Assisted Web Interviewing (CAWI) Fieldwork: February 2023 –May 2023Target group: Representative sample of the online population aged 10-65/10-50 (regional coverage and age scope differ by market). Sample size: 74,295respondents across 36 countries/markets. Per country/market, approx. 2,000 respondents, 3,000 for the United States and China, and 1,500 for Egypt, Saudi Arabia, and the United Arabic Emirates.MethodologyGenerations: •Gen Alpha (born 2010 or later / 10-13 years old)*•Gen Z (born 1995-2009 / 14-28 years old)•Millennials (born 1981-1994 / 29-42 years old)•Gen X (born 1965-1980 / 43-58 years old)•Baby Boomers (born 1946-1964 / 59-65 years old)* *Please note that for our study. We only cover ages 10 to 65. Total Online Population: Population that has access to a stable/active internet connection.Game Enthusiasts: Consumers who engage with gaming through playing, viewing, owning, and/or social behavior.Players: Those who have played video games on a PC, console, or mobile in the past 6 months.Payers: Players who the past six months, on average, spent money on a monthly basis on games on a PC, console, or mobile device. Spending money includes gifts, downloadable content, subscriptions, and other micro-transactions.•Minor spenders: up to £/€/$5 a month•Average spenders: between £/€/$5 – £/€/$25 a month•Big spenders: £/€/$25 or more a monthViewers: Those who watched live-streamed or pre-recorded gaming video content in the past 12 months (incl. esports). (=Gaming video content viewers).DefinitionsGeographic scopeNAM: United States, CanadaEMEA: United Kingdom, Germany, France, Spain, Italy, Russia, Poland, Netherlands, Belgium, Sweden, Finland, Turkey, Egypt, Saudi Arabia, United Arab Emirates, South AfricaLATAM: Mexico, Brazil, Argentina, Chile, ColombiaAPAC: Australia, New Zealand, China, Japan, South Korea, Thailand, Taiwan, Indonesia, Vietnam, Malaysia, Philippines, Singapore, India.For more details: Global Gamer Study 2023 methodology

© Newzoo 2023Gaming engagement continues to involve activities beyond play8/10 of the total online population have engaged with gaming in one way or anotherTotal% of game enthusiasts1 79%+0% (vs. ‘22)Source: Newzoo Global Gamer Study 2023 (Global weighted average across 36 markets)Q. Game Enthusiasts, Total players (past 6 months), Gaming video content viewers (past 12 months), Those who engage with gaming beyond playing/viewing in the past 12 months (% often)Base: Total sample (n=74,295)Nearly eight out of 10 people from the total online population engage with video games in one form or another, and the paths to engagement are also evolving. People can engage with games via more dimensions than before, from playing and viewing to creating and socializing. In fact, over half of the total online population engages with more than one dimension, and 29% play, view, and engage in other ways2.Playing is still the most common way to engage, with over three-quarters of the total online population having played games in the past six months. However, viewing and other activities hold sizeable interest. This impacts game companies that continue to expand into other forms of entertainment, consumer brands, and companies that rely mainly on traditional advertising methods.34%54%76%Total othereng ag em entTotal viewersTotal play ersGaming engagementBase: Total online population+0% (vs. ‘22)+2% (vs. ‘22)+1% (vs. ‘22)1 Game Enthusiasts are consumers who engage with gaming through playing, viewing, owning, and/or social behavior2Other gaming engagement includes those that claim to have “often” followed video gaming channels or esports broadcasters, socialized through/visited online gaming communities, discussed video games with family and friends, listened to gaming podcasts, and/or attended large in-person gaming conventions in the past 12 months2

© Newzoo 2023Video games appeal to every generationGen Alpha and Gen Z players are more likely to engage with gaming in many ways beyond playing9 Gaming engagement by generationBase: Total online populationSource: Newzoo Global Gamer Study 2022 (Global weighted average across 36 markets)Q. Game Enthusiasts, Total players (past 6 months), Gaming video content viewers (past 12 months), Those who engage with gaming beyond playing/viewing in the past 12 months (% often)Base: Generation Alpha (n=5,182), Gen Z (n=25,494), Millennials (n=22,942), Gen X (n=13,178), Baby Boomers (n=7,499)1 Game Enthusiasts are consumers who engage with gaming through playing, viewing, owning, and/or social behavior2Other gaming engagement includes those that claim to have “often” followed video gaming channels or esports broadcasters, socialized through/visited online gaming communities, discussed video games with family and friends, listened to gaming podcasts, and/or attended large in-person gaming conventions in the past 12 monthsGen ZGen XBaby BoomersMillennialsGen Alpha% of game enthusiasts194%90%82%67%47%While every generation engages with games, younger game enthusiasts are more likely to interact across all dimensions. Of course, a sizable share of Gen X and Baby Boomers engages with gaming, albeit typically across fewer dimensions. Unsurprisingly, playing remains the most common means of engagement across generations. Meanwhile, viewing and other gaming engagement tend to drop with age. This may be partly due to these older game enthusiasts not growing up as digital natives and being accustomed to video games as a medium solely for playing. +1% (vs. ‘22)+0% (vs. ‘22)+0% (vs. ‘22)-2% (vs. ‘22)+1% (vs. ‘22)Total playingTotal viewingTotal other eng. 293%72%50%88%72%47%80%57%37%63%33%18%44%13%5%

© Newzoo 2023Three in four play video games, with mobile being the most popularOver 90% of Gen Alpha played video games in the past six months10 Source: Newzoo Global Gamer Study 2023 (Global weighted average across 36 markets)Q. Players (past 6 months); Main cellphone: feature phone or smartphoneBase: Total sample (n=74,295), Generation Alpha (n=5,182), Gen Z (n=25,494), Millennials (n=22,942), Gen X (n=13,178), Baby Boomers (n=7,499), Cellphone owners (n=73,770)Delving deeper into play behavior specifically, we find that mobile devices remain the most common way to play video games. One key reason for this is that mobile has fewer hardware and software barriers to entry than PC and console gaming. Practically every consumer already owns a smartphone (among those that own a cellphone, 98% of those surveyed indicated owning a smartphone), and the most popular mobile titles are often free-to-play. Altogether, these factors make mobile gaming an accessible option for game enthusiasts. Although younger generations are notably more likely to play video games, a sizeable proportion of older generations also play, highlighting once again that gaming is a popular pastime across generations. 32%33%60%76%ConsolePla y e rsPCPla y e rsMobi lePla y e rsTot alPla y e rs93% PlayersGen Alpha88% PlayersGen Z80% PlayersMillennials63% PlayersGen X44% PlayersBaby BoomersShare of players per platform Base: Total online populationShare of players by generation Base: Total online population

© Newzoo 2023Viewing is an important element of gaming engagement54% of the online population have viewed video game content in the past 12 months, and over a quarter watched esports11 49%51%Esports audience breakdownBase: Total esports audienceTotal online populationTotal viewers1Esports enthusiasts3Occasional esports viewers454%100%1 Viewers are those who watched live-streamed or pre-recorded gaming video content in the past 12 months2 Esports Audience are those who watched professional competitive gaming (esports) video content in the past 12 months3 Esports Enthusiasts are those who watched gaming (esports) video content once a month or more in the past 12 months4 Occasional Esports Viewers are those who watched gaming (esports) video content less than once a month in the past 12 monthsSource: Newzoo Global Gamer Study 2023 (Global weighted average across 36 markets)Q. Gaming video content viewers (past 12 months), Esports Segmentation Base: Total sample (n= 74,295), Total Esports Audience (n=20,103)Esports audience227%Over half of the online population has viewed gaming video content in the past 12 months.Among viewers, inspiration on things to do in games/new ways to play, and seeing high-level gameplay/skills, were the top reasons to view gaming content. Over a quarter of the online population has viewed esports content specifically in the past 12 months. Among this group, nearly half watched esports content once a month or more (esports enthusiasts). Together, this demonstrates that gaming video content is an important element for consideration among both endemic and non-endemic parties interested in gaming. Share of viewers & esports audienceBase: Total online population

© Newzoo 2023Nearly half of players play games on more than one platformMobile continues to dominate single-platform play13 Source: Newzoo Global Gamer Study 2023 (Global weighted average across 36 markets)Q. Platform player overlapBase: Total players (n=58,040)Platform-exclusive players still have a considerable hold over the gaming landscape, with mobile at the forefront. As previously mentioned, mobile has a lower barrier to entry and is more accessible than PC and console gaming. However, nearly half of players (48%) play on two platforms or more. PC and console publishers will likely keep expanding to other platforms for growth, while players engage across several platforms in parallel. Out of these players, an interesting cohort to watch is players that play on all three platforms, who represent 15% of the total player base. Platform overlapBase: Total playersTotal79%Total41%Total43%35%9%8%13%16%Mobile only15%All 34%15%32%52%3 p lat forms2 p latfo rms1 p lat fo rmNumber of platforms played onBase: Total players

© Newzoo 2023Tr i-platform players are an attractive cohortGamers who play on more than one platform are significantly more likely to spend time and money on games14 Share of payers by number of platformsBase: Total players41%69%85%123% of payersIn the past six months, 85% of players who played on all three platforms (tri-platform players) spent money on video-game-related purchases. Number of platforms played onSource: Global Gamer Study 2023 (Global weighted average across 36 markets)Q. Payers (past 6 months), Platform player overlap, Time spent per week per platformBase: Total players (n=58,040) Players that have played on one platform (n=29,099), Two platforms (n=18,920), Three platforms (n=10,021) 123Average time spent playing per weekNumber of platforms played onTri-platform players played video games for an average of more than 11 hours a week.4h8h 24m11h 18mTime spent playing by number of platformsBase: Total playersTri-platform players spent the most time and money on video games in the past six months, making them an attractive cohort for developers and publishers.Advances in mobile and 5G technology, coupled with the rise in cloud gaming, are affording players more opportunities to engage with IPs and franchises across several devices with improved accessibility. Games like Fortnite and ROBLOX have built enormous player (and payer) bases using this strategy.Given the opportunity that tri-platform players present in engagement and revenue, investing in cross-platform and cross-progression could be a wise strategic move.

© Newzoo 202325%23%23%20%19%Pu zzleAdve nt ur eMatchAr cadeRacing70%63%60%56%56%Adve nt ur eBattleRoyaleShooterAr cadeRacingComparing single-platform and tri-platform playersTri-platform players are more likely to view gaming video content and play more intensive genres15 49%50%Non-binary/Other: <1% 24%36%27%12%10 -2 021 -3 536-5051-65AgeSource: Newzoo Global Gamer Study 2023 (Global weighted average across 36 markets)Q. Gender, Age combined, Genres played on any device (past 6 months), Gaming video content viewers (past 12 months)Base: Single-platform players (n= 29.099), Tri-platform players (n=10,021)Profile of single vs. tri-platform playersBase: Single-platform players and tri-platform playersSingle-platform56%View GenderTop 5 genres played on any device (past 6 months)64%35%Tri-platform86%View 31%44%21%4%10 -2 021 -3 536-5051-65Non-binary/Other: 1% © Newzoo 20233.SpendingMany players spend money on video games © Newzoo 202360%27%32%21%33%18%Mo bilePlayersMo bilePayersCo nso lePlayersCo nso lePayersPC Pla yersPC PayersMore than half of players spend money on video gamesPlay-to-pay conversion is highest on console and lowest on mobileSource: Global Gamer Study 2023 (Global weighted average across 36 markets)Q. Players & Payers (past 6 months)Base: Total sample (n=74,295), Total players (n=58,040), Mobile players (n=44,970), Console players (n=24,912), PC players (n=27,120)Share of payers (past 6 months)Base: Total online population17 1Payers (past 6 months): Payers are defined as players that, on average, spend money on a monthly basis on games on a PC, console, or mobile device. Spending money on games also includes gifts, downloadable content, subscriptions, and other micro-transactions.2Big spenders spend €/£/$ 25 or more a month. PayersShare of players and payers by platform (past 6 months)Base: Total online population45% Play-to-pay conversion66% Play-to-pay conversion55% Play-to-pay conversionTotal online populationTotal Players76%100%Total payers143%57% Play-to-pay conversionSpending money on video games is very common. More than half of players spent money on games in the past six months. Console gaming has the highest play-to-pay conversion rate and is the platform with the highest share of big spenders2. We can likely attribute this to how dominant pay-to-play games are on the platform and the popularity of subscriptions. On the other hand, mobile is the platform with the lowest player-to-payer conversion and share of big spenders2. Free-to-play games are most prevalent on mobile, directing players away from paying for games, so in-game items are particularly important for mobile revenues. © Newzoo 2023Unlocking exclusive content and special offers are key reasons to spendIn-game currencies, expansion or content packs, and gear are the most popular in-game items to spend money onSource: Newzoo Global Gamer Study 2023 (Global weighted average across 36 markets)Q. Main reasons to spend money on video games, In-game items/virtual goods spent money on (past 6 months), Base: Total payers (n=32,796)18 With the rise of free-to-play (F2P) games in recent years, in-game purchases have become increasingly common. F2P game publishers and developers need to ensure they are creating engaging and worthwhile opportunities for their current players. Striking the correct balance for such opportunities in-game without negatively impacting gameplay will continue to be a major challenge as we move further away from the pay-to-play business models.Main reasons to spend money on video games | Top 3 out of 13Base: Total payers29%34%34%Pe rson a liz e ch a ra ct er s or th in gs bu ilt in -ga m eUnloc k extr a / exc lusive pla yab le co ntentFor a sa le / sp ec ia l offe r / go od p ric e87%In-game currencies29%Expansions or content packs25%Gear25%In-game items spent money on (past 6 months)Base: Total payers% Spent money on in-game itemsIn-game items spent money on | Top 3 out of 13 © Newzoo 20234.BrandsPlayers are reacting positively to brand collaborations in video games © Newzoo 2023Many players discover new brands while gamingBrand collaborations in games and with streamers appear to influence purchasing decisions20 Attitudes towards brand advertisement and endorsement in gaming | % Completely agree/ Strongly agree/ AgreeBase: Total players and/or viewersHave discovered new brands while gamingMore likely to buy from a brand featured in favorite game(s)Bought a product or service recommended or used by favorite streamerSource: Newzoo Global Gamer Study 2023 (Global weighted average across 36 markets)Q. Brand statementsBase: Total players and viewers (n=59,847)As consumers flock to digital spaces for activities normally reserved for the physical world, brands are increasingly establishing their presence and building experiences in the virtual world of games. This is leading to more brand discovery in gaming. 50% of players and/or viewers stated that they discovered new brands while gaming. Brand collaborations within games and with streamers appeared to impact purchasing decisions as well. Overarchingly, gaming brings added value to advertisers and marketers. Games provide an array of creative options for reaching audiences in a way that feels more personal, playful, and immediately actionable. 50%47%42% © Newzoo 2023Across categories, players have more positive attitudes towards brandsSports, beverage, technology, automotive, and fast-food brands appear to resonate strongly with players21 PlayersNon-playersBrand attitude per category* | % Very positive/positiveBase: Total online population86%86%86%86%80%69%59%71%70%69%72%63%53%46%SportsbrandsTechnologyBeverageFast-foodAutomotiveSunglassesDeliveryThe global gaming audience is more receptive, or at least accustomed to, branded content and media collaborations within games. This trend presents clear opportunities for companies to reach new audiences of actively engaged game enthusiasts. For many types of brands, from tech to beverage companies, the gaming space and the people who inhabit it are worth exploring. Taken altogether, these trends show that the market is filled with creative opportunities for companies within the industry and those just getting started in gaming. Source: Newzoo Global Gamer Study 2023 (Global weighted average across 36 markets)Q. Brand attitudeBase: Total players (n=58,049), Non-players (n=16,255); Total players for alcoholic beverages (n=42,084), Non-players for alcoholic beverages (n=14,480)Note: Budweiser, Absolut, and Ballentine’s only shown > legal drinking age and not asked in SA, UAE, EG (excluded from base for beverage category)*The brands covered per category are:•Sports brands: Nike, Adidas, and PUMA•Beverage: Coca-Cola, Fanta, Mountain Dew (Mtn Dew), Monster Energy, Red Bull, Budweiser, Absolut, and Ballantine’s•Technology: Apple, Intel, and Nvidia•Automotive: BMW, Porsche, Ford, and Kia•Fast food: McDonald‘s, Burger King, and Wendy’s•Delivery: FedEx, DHL, and UberEats•Sunglasses: Ray-Ban and Oakley

© Newzoo 2023Global Gamer Study: 2023 topic list23 Game Behavior & Attitudes •Total share of players and non-players per market (P6M)•Total share of players per platform (P6M)•Reasons for playing games •Non-players: past play behavior & intention to play (N6M)•Play frequency per platform•Time spent per week playing per platform•Game mode played most per platform•Importance of social features in games (statements)•Favorite platform to play games on •Appealing features of games•Appealing themes/settings of games•Gamer identity (statements) •Frequency socialized through/visited online gaming communities or social media groups (P12M)•Frequency talked about video games with family, friends, or other significant others (P12M)•Frequency visited websites/blogs or listened to podcasts to keep up to date on latest gaming news (P12M)•Frequency attended large gaming conventions in-person (P12M)•Gaming subscription awareness and usage•Type of games played per platform (i.e.,“F2P”, “P2P”)•DEI important aspects in video games NEW!•DEI related statements related to playing NEW!Spending Behavior•Total share of paying players per platform•Money spent per month per platform (Minor, Average, or Big Spenders)•Main reasons to spend money on video games•PC/mobile games: payment method used*•Money spent on in-game items or virtual goods (P6M)•In-game items/virtual goods spent money on (P6M)•Impact of a game item/virtual good being branded on likelihood to buy NEW!Socio-Demographics•Gender•Age•Generations•Education*•Household income*•Work situation•Parental or legal guardian statusMedia & Lifestyle•Leisure time spent per week on various activities (e.g., reading, watching broadcast television, using social media) •Social media and chat applications actively used (P6M)•Favorite hobbies•General interests most interested in•Following/watching of professional sports regularly•Professional sports watched/streamed regularly (P6M)•Media subscriptions currently used (e.g., Spotify Premium, Netflix, Disney+, Apple TV+)•TV channels watched most often*Mobile & Internet•Brand main cellphone•Main cellphone: feature phone or smartphone •Main cellphone operating system •Cellphone network provider*•Household internet service provider (ISP)**Country/market specific topics.(P[]M)/(N[]M) = Past [] months, Next [] months

© Newzoo 2023Global Gamer Study: 2023 topic list24 Gaming Video Content & Esports•Gaming video content watched (i.e., live-streamed, pre-recorded) •Frequency watching live streamed and pre-recorded gaming video content on various platforms (P12M)•Esports awareness•Frequency watching esports (P12M) •Types of gaming video content typically watched (P12M; e.g., reviews, gameplay, tips & tricks) •Gaming video content regularly watched (P12M; e.g., CS:GO, League of Legends, Dota 2, Fortnite)•Type of gaming video content per game regularly watched (P12M; i.e., esports, general gaming video content) •Esports franchises regularly watched (P12M)•Motivation to watch video gaming content (statements)•Frequency followed video gaming channels or esports broadcasters (P12M)•Frequency paid for a monthly subscription to video gaming channels or esports broadcasters (P12M)•Frequency donated money (non-re-occurring) to video gaming channels or gaming content creators (P12M) •Frequency created gaming-related content (P12M)•Esports franchises played (P6M)Gaming Hardware & Peripherals•Average spent per year on gaming hardware (past 3 years)•Reasons to buy gaming hardware (statements) •Gaming peripheral ownership•Gaming peripheral intention to buy (N6M)•Gaming peripheral brand awarenessConsumer Brands•Brand attitude (e.g., Coca-Cola, Nike, Porsche)•Brands and gaming-related statements NEW!•Consumption while gaming/viewing •Beverage brand consumption while gaming/viewingSocializing in Game Worlds•Frequency socialized in virtual game worlds (outside of playing main game) (P12M) NEW!•Likelihood of socializing in a game world in future (beyond playing the main game) NEW!•Most interesting game world activities (outside of playing main game) NEW!•Time spent per week socializing in virtual game worlds (outside of playing main game (P12M) NEW!Newzoo’s Gamer Segmentation™•Covering unique personas based on gaming, viewing, owning, and social behavior*Country/market specific topics.(P[]M)/(N[]M) = Past [] months, Next [] monthsFranchises•Franchise funnel (i.e., awareness and play behavior)•Devices played on (P6M)•Franchises played per platformMobile Games•Mobile devices used to play mobile games (P6M)•App stores used to download mobile games•Genres played on mobile devices (P6M)•RPG subgenres played on mobile devices (P6M)PC Games•Type of PC games played (i.e, browser, downloaded/boxed)•Main PC system for playing downloaded/boxed PC games•Main PC brand for playing downloaded/boxed PC games•Frequency used PC game launchers (P6M; e.g., Epic Games Store, Steam)•Genres played on PC (P6M)•RPG subgenres played on PC (P6M)•PC budget spent on (P6M)Console Games•Console played games on (P6M)•Owned console•Genres played on game console (P6M)•RPG subgenres played on console (P6M) •Console budget spent on (P6M)Cloud Gaming•Cloud gaming awareness•Tried cloud gaming

© Newzoo 2023Global Gamer Study: 2023 franchise list25 •Among Us•Anipop (only in CN)•Apex Legends•Assassin’s Creed •Borderlands •Brawlhalla (not in CN, KR)•Call of Duty •Candy Crush Saga (not in CN)•Civilization •Clash (incl. Clash of Clans, Clash Royale, and others)•Counter-Strike •Dead by Daylight•Dead Island (not in CN, KR, JP)•Destiny •Diablo (incl. Diablo Immortal)•Dota 2•Dragon Quest•Dungeon & Fighter / Dungeon Fighter Online (only in CN, KR)•Dungeons & Dragons •Elden Ring•Fall Guys•Fantasy Westward Journey / Westward Journey Online (only in CN)•Fate (incl. Stay Night, Grand Order, and Tsukihime etc) (only in JP)•FIFA •Final Fantasy •Fortnite (not in CN)•Forza •Genshin Impact•God of War •Golf With Your Friends•Gran Turismo •Grand Theft Auto (GTA) •Halo •Harry Potter •Hearthstone: Heroes of Warcraft•Hell Let Loose•Honor of Kings (only in CN, BR, EG, MX, TR)•Kartrider (only in KR)•Knives Out (only in JP)•League of Legends (incl. Wild Rift)•Light and Night (only in CN)•Lineage (only in KR)•Lost Ark (only in KR)•Madden NFL (Not in CN, JP)•Magic: The Gathering •Mario •Marvel (incl. Marvel Snap)•Metro •Minecraft •Mobile Legends: Bang Bang (only in US, CA, TR, SE, RU, BR, MX, ID, TW, PH, VN, SG, TH, MY, AR, IN, SA, NZ, AE, EG, CO, CL)•Mortal Kombat (not in CN, KR)•Naraka: Bladepoint (only in CN)•Naruto (only in CN)•NBA 2K (not in JP)•Need for Speed •Overwatch 2•Pokémon •Project SEKAI COLORFUL STAGE! feat. Hatsune Miku (only in JP)•QQ Speed (only in CN, ID, TW, PH, VN, SG, TH, MY, IN)•Resident Evil •Roblox•Rocket League (not in CN)•Rust (not in CN, KR, JP)•Saints Row •Sniper Elite (not in CN, KR, JP)•Splatoon (only in JP)•Star Wars•StarCraft 2 (only in KR)•Sudden Attack (only in KR)•Survivor.io (only in CN)•The Elder Scrolls •The Legend of Zelda •The Sims •The Witcher •Three Kingdoms Strategy Edition (only in CN)•Total War •Umamusume Pretty Derby (only in JP)•Valorant•World of Warcraft•Worms

© Newzoo 202374,000+Consumerssurveyed yearly36Global coverage with 36 markets200+Variables trackedNewzoo’s Global Gamer Study26Access the most comprehensive global consumer research covering the gaming landscape and gaming audiences.Includes:Full demographic and psychographic profilesGaming behavior across all platforms/dimensions Playing and viewing motivations & attitudes Spending behavior and motivationsMedia, lifestyle, and consumer brands consumption Easy-to-use consumer insights dashboard accessEvaluate market opportunities, understand your audience to its core, and stay on top of consumer trends with Newzoo.Get in touch

© Newzoo 2023The Global Gamer Study 2023 covers 36 markets27 North America (2)MarketAvailabilityUnited States✓Canada✓Eastern Asia (4)MarketAvailabilityChina✓Japan✓South Korea✓Taiwan✓Latin America (5)MarketAvailabilityArgentina✓Brazil✓Chile✓Colombia✓Mexico✓Eastern Europe (2)MarketAvailabilityPoland✓Russia✓Middle East and Northern Africa (4)MarketAvailabilityEgypt✓Saudi Arabia✓Turkey✓United Arab Emirates✓Oceania (2)MarketAvailabilityAustralia✓New Zealand✓Southeast Asia (6)MarketAvailabilityIndonesia✓Malaysia✓Philippines✓Singapore✓Thailand✓Vietnam✓Sub-Saharan Africa (1)MarketAvailabilitySouth Africa✓Western Europe (9)MarketAvailabilityBelgium✓Finland✓France✓Germany✓Italy✓Netherlands✓Spain✓Sweden✓United Kingdom✓Central Southern Asia (1)MarketAvailabilityIndia✓

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