Q4 2022 Store Intelligence Data Digest

Q4 2022:
Store Intelligence
Data Digest
—
Explore the Quarter’s Top Apps,
Games, Publishers, and More

© 2023 Sensor Tower Inc. – All Rights Reserved |
Executive Summary: Highlights
Worldwide app downloads totaled 35.5 billion
in 4Q22, a 0.1 percent year-over-year decrease.
App Store downloads grew by 2.4 percent to 8.1
billion, while Google Play installs declined about 0.9
percent to 27.5 billion.
Stumble Guys was both the top mobile game and
top app by download growth globally. Despite its
recent worldwide release in 2021, the game ranked
within the top five games in most regions around the
world.
Instagram managed to become the top app by
worldwide downloads in Q4 2022. Meta-owned
Facebook and WhatsApp, and ByteDance-owned
TikTok and CapCut made up the rest of the top five
most-installed apps.
The Utilities category on the App Store has
consistently shown growth each quarter since Q1
2020. Tools, its Google Play counterpart was the
third fastest growing category on Google Play in Q4
2022.
2

© 2023 Sensor Tower Inc. – All Rights Reserved |
Sensor Tower’s Mobile Insights team compiled the download estimates
provided in this report using the Sensor Tower Store Intelligence platform.
●Figures cited in this report reflect App Store and Google Play download
estimates for October 1, 2022 through December 31, 2022.
●Download estimates presented are on a per-user basis, meaning that only
one download per Apple or Google account is counted towards the total.
●Downloads of the same app by the same user to multiple devices,
updates, or re-installs of the same app by the same user are not counted
towards the total.
●Android app install estimates represent downloads from the Google Play
Store only. Sensor Tower does not provide download estimates for third-
party Android stores.
About This Data: Methodology
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© 2023 Sensor Tower Inc. – All Rights Reserved |
Market Overview: Q4 2022 Worldwide Download Growth
35.5 Billion
App Store + Google Play Downloads
8.1 Billion
App Store Downloads
27.5 Billion
Google Play Downloads
0
5B
10B
15B
20B
25B
30B
35B
40B
Q4 2021 Q4 2022
-0.1%

0
5B
10B
15B
20B
25B
30B
35B
40B
Q4 2021 Q4 2022
+2.4%
0
5B
10B
15B
20B
25B
30B
35B
40B
Q4 2021 Q4 2022
-0.9%
Worldwide App Store and
Google Play Downloads
Worldwide App Store
Downloads
Worldwide Google Play
Downloads
4 35.5B 35.6B 8.1B 7.9B 27.5B 27.7B

—
Top Apps by Downloads in Q4 2022
Top Apps

© 2023 Sensor Tower Inc. – All Rights Reserved |
Instagram .
TikTok .
Facebook .
CapCut .
WhatsApp .
Snapchat .
Telegram .
Messenger .
WhatsApp Business .
Spotify .
Amazon .
Flipkart .
Twitter .
Truecaller .
Netflix .
JioCinema .
Pinterest .
SHEIN .
Normal VPN .
Shopsy .
0 20M 40M 60M 80M 100M 120M 140M 160M 180M 200M
App Store Google Play
Top Apps by Worldwide Downloads
Instagram held its position in the top 3 apps
for the past 7 quarters, beginning in Q2 2021,
maintaining the number one position in Q4
2022. Facebook and TikTok have remained in the
top 3 apps below Instagram during the same
period.
Meta continues its streak as the largest app
publisher on mobile in Q4 2022. Half of the top
10 apps in Q4 2022 were from Meta, including
Instagram, Facebook, and WhatsApp; all within the
top five.
Overall – Worldwide
Note Regarding Download Estimates
Our estimates include worldwide downloads for iPhone, iPad,
and Google Play for Oct. 1 through Dec. 31, 2022. Apple apps
and Google pre-installed apps are excluded. We report unique
installs only. Android estimates do not include third-party
stores. Figures represent aggregate installs of all app versions,
ex: Facebook and Facebook Lite.
6

© 2023 Sensor Tower Inc. – All Rights Reserved |
Top Apps by Worldwide Downloads
While ByteDance took the top 2 apps, Google
apps including Google and YouTube placed in
the top 5 at number 3 and 5, respectively.
Google apps including YouTube, Google, and
Google Maps have placed in the top 5 since Q2
2022.
Google Maps placed in the top 10 apps for 7
consecutive quarters, beginning in Q2 2021.
The app has generated over 108M unique installs
throughout 2022.
App Store – Worldwide
TikTok .
CapCut .
Google .
Instagram .
YouTube .
WhatsApp .
VooV Meeting .
Google Maps .
Telegram .
Facebook .
Gmail .
Google Chrome .
Kuaishou .
BeReal .
Spotify .
Messenger .
Netflix .
Twitter .
McDonald’s .
Taobao .
0 10M 20M 30M 40M 50M 60M
iPhone iPad
Note Regarding Download Estimates
Our estimates include worldwide daily download totals for
iPhone and iPad for Oct. 1 through Dec. 31, 2022. Apple apps
are excluded. We report unique installs only (one download
per user). Figures represent aggregate installs of all app
versions, ex: Facebook and Facebook Lite.
7

© 2023 Sensor Tower Inc. – All Rights Reserved |
Google Play – Worldwide
Top Apps by Worldwide Downloads
Meta led in Google Play downloads with half
of the top 10 apps being published by the
company. Instagram generated 167M downloads,
a 22 percent increase QoQ, making Q4 Instagram’s
best performing quarter of 2022.
In response to the hype surrounding the World
Cup in 2022, JioCinema generated 43M
downloads in Q4 2022. Downloads for JioCinema
have increased 2,265 percent QoQ, making
Q4 2022 JioCinema’s best performing quarter.
Instagram .
Facebook .
TikTok .
WhatsApp .
Snapchat .
CapCut .
Telegram .
WhatsApp Business .
Messenger .
Spotify .
Flipkart .
Amazon .
JioCinema .
Truecaller .
Normal VPN .
Shopsy .
PhonePe .
Meesho .
Google Pay .
Terabox .
0 20M 40M 60M 80M 100M 120M 140M 160M 180M
Note Regarding Download Estimates
Our estimates include worldwide daily download totals for
Google Play for Oct. 1 through Dec. 31, 2022. We report unique
installs only (one download per User). Google preinstalled
apps are excluded. Android download estimates do not
include third-party stores. Figures represent aggregate installs
of all app versions, ex: Facebook and Facebook Lite.
8

© 2023 Sensor Tower Inc. – All Rights Reserved |
Overall – United States
Top Apps by U.S. Downloads
For 8 consecutive quarters, beginning in
Q1 2021, TikTok has taken the number 1 spot.
Through Q4 2022, TikTok generated 13.4M
downloads in the United States.
Temu, a Chinese online marketplace app,
has entered the top 10 for the first time,
following TikTok at 12.7M downloads. Temu,
TikTok, and CapCut demonstrate the lead that
Chinese based publishers have in the U.S. market.
TikTok .
Temu .
CapCut .
Peacock TV .
Facebook .
Instagram .
WhatsApp .
McDonald’s .
Cash App .
Google .
Amazon .
Disney+ .
Messenger .
Netflix .
YouTube .
Walmart .
Amazon Prime Video .
Spotify .
Telegram .
Twitter .
0 2M 4M 6M 8M 10M 12M 14M
App Store Google Play
Note Regarding Download Estimates
Our estimates include worldwide downloads for iPhone, iPad,
and Google Play for Oct. 1 through Dec. 31, 2022. Apple apps
and Google pre-installed apps are excluded. We report unique
installs only. Android estimates do not include third-party
stores. Figures represent aggregate installs of all app versions,
ex: Facebook and Facebook Lite.
9

© 2023 Sensor Tower Inc. – All Rights Reserved |
App Store – United States
Top Apps by U.S. Downloads
While TikTok has led in App Store downloads
for 7 consecutive quarters, Temu’s debut in
the top 10 has made it one of the the fastest
growing App Store apps of Q4 2022. Similar to
overall downloads, TikTok, Temu, and CapCut’s
lead demonstrates the influence that Chinese
publishers have on the U.S. market.
Despite a slight decline in Q4 2022, BeReal
has maintained its position in the top 10 since
Q3 2022 while being the fastest growing app
in 2022. BeReal downloads have increased 12,914
percent YoY since Q4 2021.
TikTok .
Temu .
CapCut .
Google .
Peacock TV .
YouTube .
BeReal .
Instagram .
Gmail .
Amazon .
Disney+ .
McDonald’s .
Google Chrome .
WhatsApp .
Amazon Prime Video .
Netflix .
Facebook .
Google Maps .
Twitter .
Spotify .
0 1M 2M 3M 4M 5M 6M 7M 8M 9M
iPhone iPad
Note Regarding Download Estimates
Our estimates include worldwide daily download totals for
iPhone and iPad for Oct. 1 through Dec. 31, 2022. Apple apps
are excluded. We report unique installs only (one download
per user). Figures represent aggregate installs of all app
versions, ex: Facebook and Facebook Lite.
10

© 2023 Sensor Tower Inc. – All Rights Reserved |
Google Play – United States
Top Apps by U.S. Downloads
TikTok and Temu have taken the number 1
and 2 position, respectively, in the Google
Play store, just as they have in the App Store.
CapCut’s position within the top 10 highlights
China’s capability to match U.S. based publisher
downloads.
Cash App maintained its position in the top 5
Google Play apps for 6 consecutive quarters,
beginning in Q3 2021. Despite an 11 percent
decline YoY from Q4 2021, Cash App downloads
have remained above 3M for the past two
quarters.
TikTok .
Temu .
Facebook .
WhatsApp .
Cash App .
Instagram .
CapCut .
Messenger .
Peacock TV .
McDonald’s .
Tubi .
Snapchat .
Amazon .
Walmart .
Telegram .
Google Pay .
SHEIN .
Disney+ .
Paramount+ .
Netflix .
0 1M 2M 3M 4M 5M
Note Regarding Download Estimates
Our estimates include worldwide daily download totals for
Google Play for Oct. 1 through Dec. 31, 2022. We report unique
installs only (one download per User). Google preinstalled
apps are excluded. Android download estimates do not
include third-party stores. Figures represent aggregate installs
of all app versions, ex: Facebook and Facebook Lite.
11

© 2023 Sensor Tower Inc. – All Rights Reserved |
Overall – Europe
Top Apps by European Downloads
ByteDance and Meta apps lead in European
downloads, owning 6 out of the top 10 apps.
ByteDance accounted for an 18 percent share of
downloads with apps such as TikTok and CapCut,
while Meta accounted for 29 percent of downloads
with WhatsApp, Instagram, Messenger, and Facebook.
Following TikTok, Instagram, and WhatsApp,
Telegram has ranked in the top 5 apps for
8 consecutive quarters since Q1 2021. A majority
of app installs for Telegram come from Russia at
31 percent, while Turkey and Ukraine are close
behind at 12.5 percent, and 12 percent, respectively.
TikTok .
CapCut .
Telegram .
WhatsApp .
Instagram .
BeReal .
Facebook .
Messenger .
Snapchat .
McDonald’s .
Disney+ .
Google .
Pinterest .
Spotify .
Vinted .
SHEIN .
QR & Barcode Scanner .
Amazon .
Netflix .
YouTube .
0 5M 10M 15M 20M 25M 30M
App Store Google Play
Note Regarding Download Estimates
Our estimates include worldwide downloads for iPhone, iPad,
and Google Play for Oct. 1 through Dec. 31, 2022. Apple apps
and Google pre-installed apps are excluded. We report unique
installs only. Android estimates do not include third-party
stores. Figures represent aggregate installs of all app versions,
ex: Facebook and Facebook Lite.
12

© 2023 Sensor Tower Inc. – All Rights Reserved |
App Store – Europe
Top Apps by European Downloads
Despite a slight decline in Q4 2022, BeReal has
maintained its rank within the top 5 apps for
2 consecutive quarters, beginning in Q3 2022.
BeReal has generated over 9.6M downloads in Q4
2022 following CapCut and Google.
ByteDance apps including CapCut and TikTok
saw the majority of their European installs in
Turkey and the U.K. with 13.5 percent of
market share and 12.1 percent of market
share, respectively. Turkey and the U.K. were the
only European countries to exceed 2M downloads
in Q4 2022.
CapCut .
Google .
BeReal .
WhatsApp .
TikTok .
Instagram .
YouTube .
Google Maps .
Telegram .
Gmail .
Vinted .
Spotify .
McDonald’s .
Microso! Teams .
Facebook .
Google Chrome .
Netflix .
Disney+ .
Snapchat .
Pinterest .
0 2M 4M 6M 8M 10M 12M
iPhone iPad
Note Regarding Download Estimates
Our estimates include worldwide daily download totals for
iPhone and iPad for Oct. 1 through Dec. 31, 2022. Apple apps
are excluded. We report unique installs only (one download
per user). Figures represent aggregate installs of all app
versions, ex: Facebook and Facebook Lite.
13

© 2023 Sensor Tower Inc. – All Rights Reserved |
Google Play – Europe
Top Apps by European Downloads
TikTok topped the Google Play store in Europe
with over 12.3M downloads in Q4 2022.
In second place, Telegram generated 12.2M, just a
few thousand behind TikTok.
QR & Barcode Scanner maintained its rank
within the top 10 Google Play apps in Europe for
7 consecutive quarters, beginning in Q2 2021.
On a YoY perspective, downloads for QR & Barcode
Scanner have declined 16 percent, but have
followed the lead of WhatsApp and Instagram.
TikTok .
Telegram .
CapCut .
WhatsApp .
Instagram .
QR & Barcode Scanner .
Facebook .
Messenger .
Snapchat .
Disney+ .
Pinterest .
SHEIN .
McDonald’s .
Samsung Smart Switch .
Amazon .
Spotify .
Haircut Prank .
Wildberries .
Likee .
Duolingo .
0 2M 4M 6M 8M 10M 12M 14M 16M
Note Regarding Download Estimates
Our estimates include worldwide daily download totals for
Google Play for Oct. 1 through Dec. 31, 2022. We report unique
installs only (one download per User). Google preinstalled
apps are excluded. Android download estimates do not
include third-party stores. Figures represent aggregate installs
of all app versions, ex: Facebook and Facebook Lite.
14

© 2023 Sensor Tower Inc. – All Rights Reserved |
Overall – Asia
Top Apps by Asia Downloads
Instagram ranks at the top in Asia in both
App Store and Google Play with 128M
downloads. In terms of market share of Instagram
downloads, India leads Asian countries with 74.3
percent in Q4 2022, while Indonesia takes a distant
second place with an 8 percent share.
Indonesia led in TikTok app adoption in Q4
2022 with a 30 percent share of the Asian
market. Beginning in Q3 2020, Indonesia led in
TikTok adoption for 10 consecutive quarters.
Instagram .
Facebook .
TikTok .
Snapchat .
CapCut .
Flipkart .
WhatsApp Business .
WhatsApp .
JioCinema .
Telegram .
Shopsy .
PhonePe .
Meesho .
Spotify .
Messenger .
Truecaller .
Amazon .
Normal VPN .
Paytm .
Hotstar .
0 20M 40M 60M 80M 100M 120M 140M
App Store Google Play
Note Regarding Download Estimates
Our estimates include worldwide downloads for iPhone, iPad,
and Google Play for Oct. 1 through Dec. 31, 2022. Apple apps
and Google pre-installed apps are excluded. We report unique
installs only. Android estimates do not include third-party
stores. Figures represent aggregate installs of all app versions,
ex: Facebook and Facebook Lite.
15

© 2023 Sensor Tower Inc. – All Rights Reserved |
App Store – Asia
Top Apps by Asia Downloads
TikTok continued its lead in Asian App Store
downloads, generating over 29M unique
installs. Despite a 19 percent QoQ decline, TikTok
remains the dominant app in the Asian market
since Q2 2020.
Video apps account for four out of the top five
App Store apps in downloads. Apps such as
TikTok, VooV Meeting, CapCut, and Kuaishou
demonstrate that features such as video editing,
social networking, and communication are a
popular trend in Asian countries.
TikTok .
VooV Meeting .
CapCut .
Kuaishou .
Taobao .
PinDuoDuo .
WeChat .
DingTalk .
Quark .
iQIYI .
Instagram .
Little Red Book .
Guangdong Civil Affairs .
YouTube .
QQ .
Alipay .
Jingdong .
Google .
bilibili .
Google Chrome .
0 5M 10M 15M 20M 25M 30M
iPhone iPad
Note Regarding Download Estimates
Our estimates include worldwide daily download totals for
iPhone and iPad for Oct. 1 through Dec. 31, 2022. Apple apps
are excluded. We report unique installs only (one download
per user). Figures represent aggregate installs of all app
versions, ex: Facebook and Facebook Lite.
16

© 2023 Sensor Tower Inc. – All Rights Reserved |
Google Play – Asia
Top Apps by Asia Downloads
Instagram led in Google Play downloads in Asia
in Q4 2022 with over 116M unique installs.
Instagram has maintained its number
one position in Asia for 6 quarters, beginning in
Q3 2021, with India being its largest market with
79.5 percent market share in Q4 2022.
Flipkart, an Indian e-commerce app, ranked
within the top 5 Google Play apps in Asia for
the first time since Q4 2020. While India has
maintained its market share lead in downloads for
Flipkart, Singapore maintained second place in
Flipkart app adoption for 8 consecutive quarters,
beginning in Q4 2021.
Instagram .
Facebook .
Snapchat .
Flipkart .
WhatsApp Business .
WhatsApp .
JioCinema .
Shopsy .
TikTok .
CapCut .
PhonePe .
Meesho .
Telegram .
Truecaller .
Spotify .
Amazon .
Normal VPN .
Messenger .
Paytm .
Hotstar .
0 20M 40M 60M 80M 100M 120M
Note Regarding Download Estimates
Our estimates include worldwide daily download totals for
Google Play for Oct. 1 through Dec. 31, 2022. We report unique
installs only (one download per User). Google preinstalled
apps are excluded. Android download estimates do not
include third-party stores. Figures represent aggregate installs
of all app versions, ex: Facebook and Facebook Lite.
17

—
Top Games by Downloads in Q4 2022
Top Games

© 2023 Sensor Tower Inc. – All Rights Reserved |
Overall – Worldwide
Top Games by Worldwide Downloads
Subway Surfers led in mobile game downloads
globally in Q4 2022 with more
than 59M installs, a 29 percent decline QoQ
from Q3 2022. Along with the Subway Surfers
decline, top ranked games including Garena Free
Fire, Roblox, Ludo King, and Candy Crush Saga all
experienced download declines QoQ.
With the World Cup taking place in
November 2022, football games such as FIFA
Mobile and Soccer Super Star grew 137 percent
and 112 percent QoQ, respectively. Brazil led in
app adoption for FIFA Mobile and Soccer Super
Star, with collective downloads at 13 percent
market share.
Subway Surfers .
Garena Free Fire .
Roblox .
FIFA Mobile .
Ludo King .
Candy Crush Saga .
Soccer Super Star .
Stumble Guys .
Gangster Mafia City .
Piano Star .
My Talking Tom 2 .
8 Ball Pool .
Color Page ASMR .
Snake Lite-Snake .
Bridge Race .
Tic Tac Toe Glow .
Traffic Rider .
Race Master 3D .
Shotgun Sounds .
Car Games 3D .
0 10M 20M 30M 40M 50M 60M
App Store Google Play
Note Regarding Download Estimates
Our estimates include worldwide downloads for iPhone, iPad,
and Google Play for Oct. 1 through Dec. 31, 2022. Apple apps
and Google pre-installed apps are excluded. We report unique
installs only. Android estimates do not include third-party
stores. Figures represent aggregate installs of all app versions,
ex: Facebook and Facebook Lite.
19

© 2023 Sensor Tower Inc. – All Rights Reserved |
App Store – Worldwide
Top Games by Worldwide Downloads
Subway Surfers dominated global App Store
downloads with over 16M in Q4 2022.
The game has maintained its ranking within the
top 5 App Store games for 6 quarters, beginning in
Q3 2021.
Apps within the top 20 games have seen
massive growth in Q4 2022. Egg Party grew
162 percent QoQ, FIFA Mobile grew 136 percent
QoQ, Township grew 41 percent QoQ, and
Gardenscapes grew 244 percent QoQ.
Subway Surfers .
Roblox .
Survivor!.io .
Egg Party .
PUBG Mobile .
FIFA Mobile .
Stumble Guys .
Township .
Call of Duty: Mobile .
Gas .
X-HERO .
Makeover Studio .
Honor of Kings .
Gardenscapes .
Genshin Impact .
Block Blast-Block .
Candy Crush Saga .
Magic Tiles 3 .
Among Us .
8 Ball Pool .
0 2M 4M 6M 8M 10M 12M 14M 16M 18M
iPhone iPad
Note Regarding Download Estimates
Our estimates include worldwide daily download totals for
iPhone and iPad for Oct. 1 through Dec. 31, 2022. Apple apps
are excluded. We report unique installs only (one download
per user). Figures represent aggregate installs of all app
versions, ex: Facebook and Facebook Lite.
20

© 2023 Sensor Tower Inc. – All Rights Reserved |
Google Play – Worldwide
Top Games by Worldwide Downloads
Garena Free Fire led in global Google Play
downloads with over 44M in Q4.
Despite a 15.8 percent decline QoQ, Garena Free
Fire has maintained its number one position
among all Google Play games since Q4 2018.
In response to the hype around the World Cup,
football apps including FIFA Mobile and Soccer
Super Star ranked within the top 10 Google
Play games. A majority of downloads for FIFA
Mobile and Soccer Super Star came from Brazil in
the two quarters leading up to the World Cup.
Garena Free Fire .
Subway Surfers .
Ludo King .
FIFA Mobile .
Roblox .
Soccer Super Star .
Candy Crush Saga .
Gangster Mafia City .
Piano Star .
Stumble Guys .
Snake Lite-Snake .
Tic Tac Toe Glow .
Shotgun Sounds .
Car Games 3D .
Save the Doge .
DOP 4 .
Color Page ASMR .
Traffic Rider .
School Party Cra! .
My Talking Tom 2 .
0 5M 10M 15M 20M 25M 30M 35M 40M 45M 50M
Note Regarding Download Estimates
Our estimates include worldwide daily download totals for
Google Play for Oct. 1 through Dec. 31, 2022. We report unique
installs only (one download per User). Google preinstalled
apps are excluded. Android download estimates do not
include third-party stores. Figures represent aggregate installs
of all app versions, ex: Facebook and Facebook Lite.
21

© 2023 Sensor Tower Inc. – All Rights Reserved |
Overall – United States
Top Games by U.S. Downloads
Gas, an anonymous guessing game popular
among teens, grew 7,102 percent QoQ to
become the number one game in the U.S.
with over 6.9M downloads. Other top performing
games such as Roblox, Subway Surfers, and
Stumble Guys, by contrast, experienced a slight
decline QoQ in Q4 2022.
ByteDance’s latest game, MARVEL SNAP,
ranked within the top 20 games in Q4 2022
with over 2.8M downloads since its release in
Q3 2022. MARVEL SNAP’s popularity exceeded top-
charting games such as Candy Crush Saga, which
placed 16th among the top 20.
Gas .
Roblox .
Survivor!.io .
Subway Surfers .
Stumble Guys .
Tap Away .
Makeover Studio .
Township .
FIFA Mobile .
Among Us .
Call of Duty: Mobile .
Parking Jam 3D .
Royal Match .
MARVEL SNAP .
Wordscapes .
Candy Crush Saga .
Magic Tiles 3 .
Fade Master 3D .
Going Balls .
Pull the Pin .
0 1M 2M 3M 4M 5M 6M 7M
App Store Google Play
Note Regarding Download Estimates
Our estimates include worldwide downloads for iPhone, iPad,
and Google Play for Oct. 1 through Dec. 31, 2022. Apple apps
and Google pre-installed apps are excluded. We report unique
installs only. Android estimates do not include third-party
stores. Figures represent aggregate installs of all app versions,
ex: Facebook and Facebook Lite.
22

© 2023 Sensor Tower Inc. – All Rights Reserved |
App Store – United States
Top Games by U.S. Downloads
New games such as Gas, Makeover Studio,
and MARVEL SNAP gained popularity in the
U.S. In particular, Gas grew 7,102 percent QoQ,
while Makeover Studio grew 2,035 percent QoQ,
placing both titles among the fastest growing
games in the U.S. App Store in Q4 2022.
Following the hype around the World Cup,
football games including FIFA Mobile and
Soccer Super Star grew in popularity in the
U.S. FIFA Mobile downloads grew 196 percent QoQ,
while Soccer Super Star grew 368 percent QoQ.
Gas .
Roblox .
Makeover Studio .
Survivor!.io .
Subway Surfers .
Stumble Guys .
Township .
Call of Duty: Mobile .
Fade Master 3D .
Parking Jam 3D .
Tap Away .
Among Us .
FIFA Mobile .
Magic Tiles 3 .
Royal Match .
Wordscapes .
X-HERO .
MARVEL SNAP .
Going Balls .
Soccer Super Star .
0 1M 2M 3M 4M 5M 6M 7M
iPhone iPad
Note Regarding Download Estimates
Our estimates include worldwide daily download totals for
iPhone and iPad for Oct. 1 through Dec. 31, 2022. Apple apps
are excluded. We report unique installs only (one download
per user). Figures represent aggregate installs of all app
versions, ex: Facebook and Facebook Lite.
23

© 2023 Sensor Tower Inc. – All Rights Reserved |
Google Play – United States
Top Games by U.S. Downloads
Roblox dominated Google Play downloads as it
made consistent growth each quarter in 2022,
concluding with over 2M downloads in Q4
2022. Among the top 5 games, Roblox and
Survior!.io ranked as the top games under the
Adventure genre.
Among the top 10 games, 4 were in the Puzzle
genre, while the remaining were in Adventure,
Arcade, and Action. Meanwhile, Piano Star and
Hunt & Seek were the only games in the Music and
Casual genres, respectively.
Roblox .
Survivor!.io .
Piano Star .
Tap Away .
Stumble Guys .
Pull the Pin .
Mob Control .
2248 Number Puzzle .
Hunt & Seek .
Subway Surfers .
Color Page ASMR .
Candy Crush Saga .
Perfect Lie .
Save the Doge .
MARVEL SNAP .
FIFA Mobile .
Tall Man Run .
Royal Match .
Going Balls .
Wordscapes .
0 500K 1M 1.5M 2M 2.5M 3M
Note Regarding Download Estimates
Our estimates include worldwide daily download totals for
Google Play for Oct. 1 through Dec. 31, 2022. We report unique
installs only (one download per User). Google preinstalled
apps are excluded. Android download estimates do not
include third-party stores. Figures represent aggregate installs
of all app versions, ex: Facebook and Facebook Lite.
24

© 2023 Sensor Tower Inc. – All Rights Reserved |
Overall – Europe
Top Games by European Downloads
Roblox led European downloads globally
with their best quarter of 2022 at 9.9M
downloads. Among all European countries, Russia
showed the greatest app adoption for Roblox,
accounting for 25 percent of all downloads.
New games released in 2022 such as Piano Star
and Save the Pets surged in popularity within
the span of a few months. Piano Star and Save
the Pets grew 782 percent and 1,183 percent QoQ,
respectively.
Roblox .
Stumble Guys .
Subway Surfers .
Words of Wonders .
FIFA Mobile .
Piano Star .
Going Balls .
Save The Pets .
Geometry Dash .
Soccer Super Star .
Stick Hero: Tower Defense .
Color Page ASMR .
Among Us .
Number Master .
Snake.io .
PUBG Mobile .
MADFUT 23 .
2248 Number Puzzle .
Magic Tiles 3 .
Tic Tac Toe Glow .
0 1M 2M 3M 4M 5M 6M 7M 8M 9M 10M
App Store Google Play
Note Regarding Download Estimates
Our estimates include worldwide downloads for iPhone, iPad,
and Google Play for Oct. 1 through Dec. 31, 2022. Apple apps
and Google pre-installed apps are excluded. We report unique
installs only. Android estimates do not include third-party
stores. Figures represent aggregate installs of all app versions,
ex: Facebook and Facebook Lite.
25

© 2023 Sensor Tower Inc. – All Rights Reserved |
App Store – Europe
Top Games by European Downloads
Stumble Guys ranked as the number one game
in Europe since Q3 2022. Stumble Guys
dethroned Subway Surfers, Europe’s previous
number one game on the App Store in Q3 2021,
and has maintained this position ever since.
Newly released titles in 2022 such as Makeover
Studio and Survivor!.io ranked among the top
20 apps, at number 11 and number 13
respectively. The majority of app adoption for
Makeover Studio came from the U.K. at 24 percent,
while Survivor!.io saw 18 percent of its app
adoption in Germany.
Stumble Guys .
X-HERO .
Roblox .
Subway Surfers .
MADFUT 23 .
FIFA Mobile .
Township .
Gardenscapes .
Royal Match .
Magic Tiles 3 .
Makeover Studio .
Among Us .
Survivor!.io .
Geometry Dash .
Going Balls .
Words of Wonders .
Candy Crush Saga .
Brawl Stars .
PUBG Mobile .
Call of Duty: Mobile .
0 1M 2M 3M 4M
iPhone iPad
Note Regarding Download Estimates
Our estimates include worldwide daily download totals for
iPhone and iPad for Oct. 1 through Dec. 31, 2022. Apple apps
are excluded. We report unique installs only (one download
per user). Figures represent aggregate installs of all app
versions, ex: Facebook and Facebook Lite.
26

© 2023 Sensor Tower Inc. – All Rights Reserved |
Google Play – Europe
Top Games by European Downloads
Several newly released games in 2022 reached
the top 10 for Europe, supplanting titles such
as Roblox and Subway Surfers. Among the new
games, Piano Star placed at number one, Stick
Hero placed at number seven, and Save the Pets
and Color Page ASMR placed at number 8 and 10,
respectively.
Among the top ten games, Save the Pets saw
the highest growth at 1,007 percent QoQ since
its launch in Q3 2022. Russia held 60 percent of
its download share in Q4 2022.
Piano Star .
Roblox .
Words of Wonders .
Stumble Guys .
Subway Surfers .
FIFA Mobile .
Stick Hero: Tower Defense .
Save The Pets .
Going Balls .
Color Page ASMR .
Soccer Super Star .
Number Master .
Geometry Dash .
School Party Cra! .
Tic Tac Toe Glow .
Snake.io .
Among Us .
Gangster Mafia City .
Race Master 3D .
Car Crash Compilation .
0 1M 2M 3M 4M 5M 6M 7M 8M
Note Regarding Download Estimates
Our estimates include worldwide daily download totals for
Google Play for Oct. 1 through Dec. 31, 2022. We report unique
installs only (one download per User). Google preinstalled
apps are excluded. Android download estimates do not
include third-party stores. Figures represent aggregate installs
of all app versions, ex: Facebook and Facebook Lite.
27

© 2023 Sensor Tower Inc. – All Rights Reserved |
Overall – Asia
Top Games by Asia Downloads
Ludo King generated over 36M downloads, with
89 percent of global downloads occurring in
Asia. India, which has been the leading Asian
country since the app’s launch in 2016, accounted
for 76 percent of Ludo King’s app adoption.
Dream11, a fantasy cricket game, debuted in
Q4 2022 to the top 10 games in Asia with over
18M downloads, ranking above hit titles such as
Temple Run and Bubble Shooter.
Among all Asian countries, India was responsible for
100 percent of all downloads during its release.
Ludo King .
Subway Surfers .
Garena Free Fire .
Candy Crush Saga .
Carrom Pool .
Snake Lite-Snake .
Dream11 .
Temple Run .
Car Games 3D .
Bubble Shooter .
FIFA Mobile .
Indian Bikes Driving .
Snow Race .
Gangster Mafia City .
Hill Climb Racing .
Fish Go.io .
Save the puppy .
Subway Princess .
Roblox .
Shotgun Sounds .
0 5M 10M 15M 20M 25M 30M 35M 40M
App Store Google Play
Note Regarding Download Estimates
Our estimates include worldwide downloads for iPhone, iPad,
and Google Play for Oct. 1 through Dec. 31, 2022. Apple apps
and Google pre-installed apps are excluded. We report unique
installs only. Android estimates do not include third-party
stores. Figures represent aggregate installs of all app versions,
ex: Facebook and Facebook Lite.
28

© 2023 Sensor Tower Inc. – All Rights Reserved |
App Store – Asia
Top Games by Asia Downloads
Released in Q2 2022, Egg Party debuted as the
number one App Store game in Asia with over
10M downloads, topping popular titles such as
Honor of Kings and PUBG Mobile.
Egg Party downloads increased 161 percent QoQ.
Half of the top 10 games from Q4 2022 were
new titles that released in Q2 2022 and Q3
2022. In particular, Q2 2022 witnessed the release
of Egg Party, Survivor!.io, and My Hotpot Story,
which placed at No.1, No. 5, and No. 8,
respectively. Super World and Valor Legends
placed at No. 9 and No. 10, respectively.
Egg Party .
Subway Surfers .
Honor of Kings .
PUBG Mobile .
Survivor!.io .
Genshin Impact .
Sheep .
My Hotpot Story .
Super World .
Valor Legends: Dog Rescue .
Teamfight Tactics .
League of Legends: Wild Ri! .
Anipop .
Plants vs Zombies 2 .
FIFA Mobile .
Neon Abyss Infinite .
Township .
Call of Duty: Mobile .
Block Blast-Block .
Roblox .
0 2M 4M 6M 8M 10M 12M
iPhone iPad
Note Regarding Download Estimates
Our estimates include worldwide daily download totals for
iPhone and iPad for Oct. 1 through Dec. 31, 2022. Apple apps
are excluded. We report unique installs only (one download
per user). Figures represent aggregate installs of all app
versions, ex: Facebook and Facebook Lite.
29

© 2023 Sensor Tower Inc. – All Rights Reserved |
Google Play – Asia
Top Games by Asia Downloads
Ludo King led in Google Play installs with
over 35M in Q4, with Google Play installs
accounting for 98 percent of overall downloads
across both stores. In the Asian market, India
accounted for 77 percent of downloads,
maintaining its lead since the first quarter of 2016.
Snow Race made its premiere in the top 20
Google Play games in Q4 2022 with over
15M downloads. Since its release in November,
Snow Race app adoption was largely driven by
India, which accounted for 66 percent of all
downloads among Asian countries.
Ludo King .
Garena Free Fire .
Carrom Pool .
Subway Surfers .
Candy Crush Saga .
Snake Lite-Snake .
Dream11 .
Temple Run .
Car Games 3D .
Bubble Shooter .
Indian Bikes Driving 3D .
Snow Race .
Gangster Mafia City .
Fish Go.io .
Hill Climb Racing .
Save the puppy .
Subway Princess Runner .
Shotgun Sounds .
DOP 4 .
FIFA Mobile .
0 5M 10M 15M 20M 25M 30M 35M 40M
Note Regarding Download Estimates
Our estimates include worldwide daily download totals for
Google Play for Oct. 1 through Dec. 31, 2022. We report unique
installs only (one download per User). Google preinstalled
apps are excluded. Android download estimates do not
include third-party stores. Figures represent aggregate installs
of all app versions, ex: Facebook and Facebook Lite.
30

Top Publishers
—
Top Publishers by Downloads in Q4 2022

© 2023 Sensor Tower Inc. – All Rights Reserved |
Overall – Worldwide
Top Publishers by Worldwide Downloads
Meta and Google took the lead worldwide in
Q4 2022, with Meta taking the No. 1 position.
While Meta climbed 3 percent QoQ, Google
declined more than one percent QoQ.
Microsoft climbed up one position each
quarter, reaching No. 10 on the top 10
publishers worldwide in Q4. Microsoft
generated over 187M downloads globally
with 1 percent growth QoQ.
Meta .
Google .
ByteDance .
Azur Interactive .
Say Games .
Embracer Group .
Miniclip .
Supersonic Studios .
Zego Studio .
Microso! .
Outfit7 Limited .
Amazon .
Tencent .
BabyBus .
ABI Global LTD .
AppLovin .
Take-Two Interactive .
Voodoo .
Electronic Arts .
Alibaba Group .
0 100M 200M 300M 400M 500M 600M 700M
App Store Google Play
Note Regarding Download Estimates
Our estimates include worldwide downloads for iPhone, iPad,
and Google Play for Oct. 1 through Dec. 31, 2022.
Apple apps and Google pre-installed apps are excluded.
We report unique installs only. Android estimates do not
include third-party stores.
32

© 2023 Sensor Tower Inc. – All Rights Reserved |
App Store – Worldwide
Top Publishers by Worldwide Downloads
Google maintained its lead among publishers
in the App Store, accruing over 250M
downloads in Q4. Chinese publishers Tencent and
ByteDance rounded out the top three.
The majority of the top 10 publishers
worldwide in the App Store are based in the
U.S. and China. In particular, U.S. and Chinese
publishers claimed the top 7 spots, with the
majority being U.S. publishers.
Google .
Tencent .
ByteDance .
Meta .
Microso! .
Alibaba Group .
Amazon .
Embracer Group .
Take-Two Interactive .
NetEase .
Supersonic Studios .
Voodoo .
Miniclip .
Say Games .
AppLovin .
Baidu .
Electronic Arts .
Azur Interactive .
Disney .
Kuaishou .
0 50M 100M 150M 200M 250M 300M
iPhone iPad
Note Regarding Download Estimates
Our estimates include worldwide daily download totals for
iPhone and iPad for Oct. 1 through Dec. 31, 2022. Apple
apps are excluded. We report unique installs only (one
download per User).
33

© 2023 Sensor Tower Inc. – All Rights Reserved |
Google Play – Worldwide
Top Publishers by Worldwide Downloads
Meta and Google held the top two spots for
eight consecutive quarters, with Meta taking
number one and Google coming in second.
Meta generated over 559M downloads,
making Q4 2022 its third best performing quarter
since Q1 2020.
For the first time since Q2 2020, ByteDance
ranked within the top 5 worldwide publishers
on the Google Play store. TikTok was responsible
for 48 percent of ByteDance’s Q4 2022 downloads
while CapCut accounted for 36 percent.
Meta .
Google .
Azur Interactive .
Say Games .
ByteDance .
Embracer Group .
Miniclip .
Supersonic Studios .
Zego Studio .
Outfit7 Limited .
BabyBus .
ABI Global LTD .
AppLovin .
Amazon .
Voodoo .
Take-Two Interactive .
InShot .
Microso! .
Snap .
Electronic Arts .
0 100M 200M 300M 400M 500M 600M
Note Regarding Download Estimates
Our estimates include worldwide daily download totals for
Google Play for Oct. 1 through Dec. 31, 2022. We report
unique installs only (one download per User). Google
preinstalled apps are excluded. Android download estimates
do not include third-party stores.
34

© 2023 Sensor Tower Inc. – All Rights Reserved |
Overall – United States
Top Publishers by U.S. Downloads
U.S. based publishers lead the top 5 spots
across both stores in the U.S. app market.
Google held the number one spot with over 90M
downloads, a difference of 50M downloads from
Amazon, which came in a distant second.
Microsoft ranked within the top 5 publishers
for the first time since Q3 2017, placing at
number 5 with publishers such as Meta,
Amazon, and Google. Among all Microsoft apps,
Microsoft Teams was the leading Microsoft app
with over 14 percent of download shares.
Google .
Amazon .
Meta .
Take-Two Interactive .
Microso! .
Embracer Group .
ByteDance .
Voodoo .
Supersonic Studios .
AppLovin .
Say Games .
Azur Interactive .
Comcast .
Miniclip .
Disney .
Electronic Arts .
Temu .
AT&T .
Uber .
Popcore Games .
0 10M 20M 30M 40M 50M 60M 70M 80M 90M 100M
App Store Google Play
Note Regarding Download Estimates
Our estimates include worldwide downloads for iPhone, iPad,
and Google Play for Oct. 1 through Dec. 31, 2022.
Apple apps and Google pre-installed apps are excluded.
We report unique installs only. Android estimates do not
include third-party stores.
35

© 2023 Sensor Tower Inc. – All Rights Reserved |
App Store – United States
Top Publishers by U.S. Downloads
U.S. based publishers made up the top 5
publishers on the App Store. Google led with
more than double Amazon’s downloads, moving
the latter to second place.
After maintaining a position within the top 6
since Q4 2020, Amazon finally reached second
place in the U.S. App Store. Amazon has
consistently maintained quarterly downloads
above 25M in the third and fourth quarters of 2022,
an achievement that has not occurred since Q1
2021.
Google .
Amazon .
Meta .
Microso! .
Take-Two Interactive .
ByteDance .
Embracer Group .
Voodoo .
Comcast .
AppLovin .
Supersonic Studios .
Say Games .
Disney .
Miniclip .
Azur Interactive .
Electronic Arts .
Temu .
AT&T .
Uber .
Simp App .
0 10M 20M 30M 40M 50M 60M 70M
iPhone iPad
Note Regarding Download Estimates
Our estimates include worldwide daily download totals for
iPhone and iPad for Oct. 1 through Dec. 31, 2022. Apple
apps are excluded. We report unique installs only (one
download per User).
36

© 2023 Sensor Tower Inc. – All Rights Reserved |
Google Play – United States
Top Publishers by U.S. Downloads
Meta became the publisher with the second
most downloads on the Google Play store for
the first time since Q2 2020. Among Meta
publishers, Meta Platforms received 49 percent
of downloads, WhatsApp received 27 percent, and
Instagram received 20 percent.
Temu saw the greatest growth in downloads
among the top 20 publishers with a 1,765
percent increase from Q3 2022. Temu’s
popularity demonstrates the demand for
B2B marketing in the mobile economy.
Google .
Meta .
Say Games .
Take-Two Interactive .
Embracer Group .
Supersonic Studios .
Azur Interactive .
Amazon .
Voodoo .
AppLovin .
ByteDance .
Microso! .
Miniclip .
ABI Global LTD .
Comcast .
Disney .
Zego Studio .
Electronic Arts .
Homa .
Temu .
0 5M 10M 15M 20M 25M 30M
Note Regarding Download Estimates
Our estimates include worldwide daily download totals for
Google Play for Oct. 1 through Dec. 31, 2022. We report
unique installs only (one download per User). Google
preinstalled apps are excluded. Android download estimates
do not include third-party stores.
37

© 2023 Sensor Tower Inc. – All Rights Reserved |
Overall – Europe
Top Publishers by European Downloads
Google ranked as the top publisher in Europe
with over 124M downloads. Google saw nearly
1.6 times as many installs as Azur Interactive, which
came in second, with over 78M downloads.
Azur Interactive remained in second place
for two consecutive quarters since it moved
up from the top 5 in Q2 2022. Azur Interactive
saw popularity in Russia as it accounted for
29 percent of downloads in Q4 2022, while
Turkey came in second sharing 17 percent.
Google .
Azur Interactive .
Meta .
Say Games .
Embracer Group .
ByteDance .
Microso! .
Supersonic Studios .
Miniclip .
Yandex .
Take-Two Interactive .
ABI Global LTD .
Voodoo .
Amazon .
Outfit7 Limited .
AppLovin .
Zego Studio .
Electronic Arts .
Abishkking .
Telegram .
0 20M 40M 60M 80M 100M 120M 140M
App Store Google Play
Note Regarding Download Estimates
Our estimates include worldwide downloads for iPhone, iPad,
and Google Play for Oct. 1 through Dec. 31, 2022.
Apple apps and Google pre-installed apps are excluded.
We report unique installs only. Android estimates do not
include third-party stores.
38

© 2023 Sensor Tower Inc. – All Rights Reserved |
App Store – Europe
Top Publishers by European Downloads
Google continued its dominance in Europe
with over 122M downloads in the App Store.
Among all apps published by Google, the Google
app, YouTube, and Google Maps held the top 3
positions.
U.S. based publishers led European publisher
downloads in the App Store. Four out of the top
5 U.S. publishers include Google, Meta, Microsoft,
and Amazon. U.S. publishers account for 9 out of
the top 20 publishers.
Google .
Meta .
Microso! .
ByteDance .
Amazon .
Embracer Group .
Yandex .
Take-Two Interactive .
Miniclip .
Alexis Barreyat .
Voodoo .
Supersonic Studios .
Say Games .
Azur Interactive .
AppLovin .
Electronic Arts .
Telegram .
Playrix .
Netflix .
Adobe .
0 10M 20M 30M 40M 50M 60M 70M
iPhone iPad
Note Regarding Download Estimates
Our estimates include worldwide daily download totals for
iPhone and iPad for Oct. 1 through Dec. 31, 2022. Apple
apps are excluded. We report unique installs only (one
download per User).
39

© 2023 Sensor Tower Inc. – All Rights Reserved |
Google Play – Europe
Top Publishers by European Downloads
Azur Interactive led in Google Play publisher
downloads for the second consecutive quarter
since Q3 2022. Russia was the largest market for
Azur Interactive apps, with over 30 percent
download share, while Turkey had 18 percent.
Of the top 20 publishers in the European
market, 13 out of 20 were publishers that
focused on gaming. Although downloads for
game publishers have decreased since their height
near the pandemic, download growths have
remained steady throughout 2022.
Azur Interactive .
Say Games .
Google .
Embracer Group .
Meta .
Supersonic Studios .
ABI Global LTD .
Miniclip .
ByteDance .
Zego Studio .
Outfit7 Limited .
Yandex .
Voodoo .
Take-Two Interactive .
AppLovin .
Microso! .
Abishkking .
Amazon .
Bravestars Global Publishing .
Electronic Arts .
0 10M 20M 30M 40M 50M 60M 70M 80M
Note Regarding Download Estimates
Our estimates include worldwide daily download totals for
Google Play for Oct. 1 through Dec. 31, 2022. We report
unique installs only (one download per User). Google
preinstalled apps are excluded. Android download estimates
do not include third-party stores.
40

© 2023 Sensor Tower Inc. – All Rights Reserved |
Overall – Asia
Top Publishers by Asia Downloads
Meta, Google, ByteDance, and Tencent took
the top 4 positions in overall downloads,
respectively, for four consecutive quarters.
Meta led the top publishers in Asia with over
360M downloads in Q4 2022, Meta’s best
performing quarter in 2022.
Miniclip entered the top 5 publishers in Asia,
topping Supersonic Studios at number 5.
India was Miniclip’s most popular market,
accounting for a 57 percent share of downloads in
Asia. Subway Surfers was Miniclip’s most popular
app with over 18 percent of downloads from
Miniclip published games.
Meta .
Google .
ByteDance .
Tencent .
Miniclip .
Say Games .
Azur Interactive .
Supersonic Studios .
BabyBus .
Zego Studio .
Alibaba Group .
Embracer Group .
Outfit7 Limited .
Reliance Jio .
Snap .
Amazon .
ABI Global LTD .
InShot .
Walmart .
Microso! .
0 50M 100M 150M 200M 250M 300M 350M 400M
App Store Google Play
Note Regarding Download Estimates
Our estimates include worldwide downloads for iPhone, iPad,
and Google Play for Oct. 1 through Dec. 31, 2022.
Apple apps and Google pre-installed apps are excluded.
We report unique installs only. Android estimates do not
include third-party stores.
41

© 2023 Sensor Tower Inc. – All Rights Reserved |
App Store – Asia
Top Publishers by Asia Downloads
Tencent was the leading publisher with
over 142M Asian App Store downloads.
ByteDance, the second leading publisher,
generated over 81M downloads, 61M installs
behind Tencent.
Chinese publishers accounted for 15 out
of the top 20 publishers in Asian App Store
downloads. Among the top 20 publishers,
China was the largest market, accounting for
73 percent of download shares in Asia, while Japan
came in second with 5 percent of shares.
Tencent .
ByteDance .
Alibaba Group .
Google .
NetEase .
Meta .
Baidu .
Kuaishou .
Microso! .
Pinduoduo .
Meitu .
NAVER .
Beijing Jingdong .
iQIYI .
iDreamSky .
Guangdong Government Service .
Xingin .
bilibili .
Beijing Zhending .
Amazon .
0 20M 40M 60M 80M 100M 120M 140M 160M
iPhone iPad
Note Regarding Download Estimates
Our estimates include worldwide daily download totals for
iPhone and iPad for Oct. 1 through Dec. 31, 2022. Apple
apps are excluded. We report unique installs only (one
download per User).
42

© 2023 Sensor Tower Inc. – All Rights Reserved |
Google Play – Asia
Top Publishers by Asia Downloads
Meta generated over 328M Google Play
downloads in Asia, where Google Play
accounted for 91 percent of Meta downloads
across both stores. Throughout 2022, Instagram
was the most popular Meta app, holding a 31
percent share of all Google Play Meta downloads
while Facebook came in second with 26 percent.
India was Meta’s most popular market holding 61
percent of download shares.
Zego Studio climbed 4 places after being in
10th place since Q1 2020. Zego Studio games
such as Gangster Mafia City and Car Games 3D
were the most popular games of Q4 2022, both
growing 328 percent and 64 percent QoQ,
respectively.
Meta .
Google .
Miniclip .
Azur Interactive .
Say Games .
Zego Studio .
ByteDance .
Supersonic Studios .
BabyBus .
Reliance Jio .
Outfit7 Limited .
Embracer Group .
Snap .
ABI Global LTD .
InShot .
Walmart .
Amazon .
Bharti Airtel .
AppLovin .
Ivy .
0 50M 100M 150M 200M 250M 300M 350M 400M
Note Regarding Download Estimates
Our estimates include worldwide daily download totals for
Google Play for Oct. 1 through Dec. 31, 2022. We report
unique installs only (one download per User). Google
preinstalled apps are excluded. Android download estimates
do not include third-party stores.
43

—
Top Categories by Downloads in Q4 2022
Top Categories

© 2023 Sensor Tower Inc. – All Rights Reserved |
0
500M
1.0B
1.5B
2.0B
2.5B
Games Utilities Entertainment Shopping Photo & Video
Q4 2021 Q4 2022
App Store
-6.9%
+14.5%
+11.8% +9.4%
-0.6%
Top Categories by Worldwide Downloads
Despite a 6.9 percent decline year-over-year,
the Game category has remained dominant,
responsible for almost three times as many
installs as the No. 2 Category, Utilities. Mobile
game downloads have dipped below 2B for the first
time since Q1 2019.
At 14.5 percent, the Utilities category saw the
highest growth among the top five App Store
categories of 2022. The Utilities category has not
seen a year-over-year growth under four percent in
any quarter since Q1 2020.
Note Regarding Download Estimates
Our estimates include worldwide daily download totals for
iPhone and iPad for Oct. 1 through Dec. 31, 2022 Apple
apps are excluded. We report unique installs only (one
download per User).
45 508M 568M 569M 676M 1.91B 511M 519M 509M 590M 2.05B

© 2023 Sensor Tower Inc. – All Rights Reserved |
0
2B
4B
6B
8B
10B
12B
Game Tools Entertainment Finance Social
Q4 2021 Q4 2022
Google Play
+0.6%
+25.9%
+2.6%
+0.3%
-13.3%
Top Categories by Worldwide Downloads
In contrast to the App Store, mobile game
downloads increased year-over-year on Google
Play to nearly 11.7B . The Game category on
Google Play was responsible for more installs than
all categories on the App Store combined.
Non-Game categories saw over 15.8B installs in
Q3 2022, down 1.5 percent year-over-year.
Despite this, the Tools category, the counterpart of
the Utilities category on the App Store, saw an
impressive 25.8 percent Y/Y growth in downloads. It
was the third fastest growing category in Q4 2022.
Note Regarding Download Estimates
Our estimates include worldwide daily download totals for
Google Play for Oct. 1 through Dec. 31, 2022 We report
unique installs only (one download per User). Google
preinstalled apps are excluded. Android download estimates
do not include third-party stores. Figures represent aggregate
installs of all app versions, ex: Facebook and Facebook Lite.
46 1.09B 1.25B 1.42B 2.93B 11.69B 1.25B 1.24B 1.39B 2.33B 11.62B

—
Top Markets by Downloads in Q4 2022
Top Markets

© 2023 Sensor Tower Inc. – All Rights Reserved |
India .
US .
Brazil .
Indonesia .
Russia .
Mexico .
Turkey .
Pakistan .
Vietnam .
Philippines .
0 1B 2B 3B 4B 5B 6B 7B 8B
App Store Google Play
Overall
Top Markets by Downloads
India saw over 7B installs, up seven percent
year-over-year. The vast majority of these came
from Google Play, a trend seen in all of the top ten
markets with the exception of the U.S.
Vietnam saw installs fall to 808M, a 13 percent
decrease Y/Y. This allowed both Turkey and
Pakistan to move up one rank each to the No. 7 and
No. 8 place, respectively.
Note Regarding Download Estimates
Our estimates include worldwide daily download totals for
iPhone and iPad for Oct. 1 through Dec. 31, 2022. Apple
apps are excluded. We report unique installs only (one
download per User).
As Google Play is not available in China, we have
excluded it from this chart.
48

© 2023 Sensor Tower Inc. – All Rights Reserved |
App Store
0
500M
1.0B
1.5B
2.0B

U.S.

China Mainland

Japan

U.K.

Russia
Q4 2021 Q4 2022
+0.3%
-1.6%
-1.1%
-1.9%
-5.5%
Top Markets by Downloads
The U.S. was the top market on the App Store,
for the fourth quarter in a row. The country saw
1.85B installs, up 0.3 percent year-over-year. China
saw a 1.6 percent decline in installs Y/Y, putting it
about 15M installs behind the U.S.
The U.S. was the only market out of the top
markets on the App Store, that did not see
negative growth. Despite its drop, Japan came in
second place with a 1.1 percent decline, while
Russia saw the largest decline out of the top
market, with a 5.5 percent decline in downloads.
Note Regarding Download Estimates
Our estimates include worldwide daily download totals for
iPhone and iPad for Oct. 1 through Dec. 31, 2022. Apple
apps are excluded. We report unique installs only (one
download per User).
49 278M 312M 385M 1.70B 1.85B 294M 318M 389M 1.72B 1.84B

© 2023 Sensor Tower Inc. – All Rights Reserved |
0
1B
2B
3B
4B
5B
6B
7B
8B

India

Brazil

Indonesia

U.S.

Russia
Q4 2021 Q4 2022
Google Play
+6.8%
-5.2%
+0.8%
+2.4%
-13.1%
Top Markets by Downloads
India saw 6.8 percent growth year-over-year
and remained the top market on Google Play,
with more installs than the other top five
markets combined. India alone accounted for
over 25 percent of installs on Google Play; the only
country to account for a double digit share of
installs in that store in Q4 2022.
Despite its modest 2.4 percent, the U.S. was
the runner-up in download growth. It managed
to grow its share of installs on Google Play to five
percent, only 1.5 percentage points behind
Indonesia.
Note Regarding Download Estimates
Our estimates include worldwide daily download totals for
Google Play for Oct. 1 through Dec. 31, 2022. We report
unique installs only (one download per User). Google
preinstalled apps are excluded. Android download estimates
do not include third-party stores. Figures represent aggregate
installs of all app versions, ex: Facebook and Facebook Lite.
50 1.13B 1.38B 1.78B 2.31B 6.94B 1.30B 1.34B 1.77B 2.43B 6.50B

—
The Latest Mobile Trends in Australia
Spotlight
on Australia

© 2023 Sensor Tower Inc. – All Rights Reserved |
Top Apps by Australia Downloads
At over 940K installs myGovID, the Australian
Government’s digital identity app, was the
No. 1 app in Australia. Meanwhile, the popular
streaming app, SBS on Demand, saw a whopping
439 percent growth year-over-year, propelling it to
the No. 2 spot.
Only three of the top ten apps in Australia
belonged to Meta, down from five in Q2 2022.
Meanwhile, two of the top ten apps belong to
ByteDance, indicating a shift away from Meta’s
dominance among the top ten apps.
Apps – Australia
myGovID .
SBS On Demand .
TikTok .
WhatsApp .
Messenger .
Disney+ .
CapCut .
McDonald’s .
Facebook .
Spotify .
BeReal .
Everyday Rewards .
Paramount+ .
Flybuys .
Microso! Teams .
Shop .
Instagram .
Netflix .
Uber .
Google Pay .
0 100K 200K 300K 400K 500K 600K 700K 800K 900K 1.0M
App Store Google Play
Note Regarding Download Estimates
Our estimates include worldwide downloads for iPhone, iPad,
and Google Play for Oct. 1 through Dec. 31, 2022. Apple apps
and Google pre-installed apps are excluded. We report unique
installs only. Android estimates do not include third-party
stores. Figures represent aggregate installs of all app versions,
ex: Facebook and Facebook Lite.
52

© 2023 Sensor Tower Inc. – All Rights Reserved |
Games – Australia
Top Games by Worldwide Downloads
Roblox led in mobile game installs in Australia
in Q4 2022 with almost 375K installs, up two
percent year-over-year . Survivor!.io saw nearly
352K installs and managed to move up from No.4
in Q3 2022 to the No.2 in Q4 2022.
Stumble Guys managed to place in the top
three for the second quarter in a row. While its
rank fell from first to third place between Q3 and Q4
2022, it remained in close competition with the No.
2 game and still had a sizeable 100K install lead
over the No. 4 game.
Roblox .
Survivor!.io .
Stumble Guys .
Meme Challenge .
Parking Jam 3D .
Tap Away .
My Singing Monsters .
Township .
Woodoku .
Subway Surfers .
Wordle .
Royal Match .
FIFA Mobile .
X-HERO .
Hero Clash .
Magic Tiles 3 .
Mob Control .
Wordscapes .
Crowd Evolution! .
Pull the Pin .
0 50K 100K 150K 200K 250K 300K 350K 400K
App Store Google Play
Note Regarding Download Estimates
Our estimates include worldwide downloads for iPhone, iPad,
and Google Play for Oct. 1 through Dec. 31, 2022. Apple apps
and Google pre-installed apps are excluded. We report unique
installs only. Android estimates do not include third-party
stores. Figures represent aggregate installs of all app versions,
ex: Facebook and Facebook Lite.
53

© 2023 Sensor Tower Inc. – All Rights Reserved |
Publishers – Australia
Top Publishers by Australian Downloads
Google saw 5.6M installs, down three
percent year-over-year, but still remained
the dominant publisher in Australia in Q4 2022.
With nearly twice as many installs as the No. 2
publisher, Microsoft, Google does not seem likely
to lose its grip on the lead anytime soon.
Neither of the top two publishers, Google
and Microsoft, were responsible for any apps
that ranked in the top ten apps in Australia in
Q4 2022. Despite this, both publishers remain in
the lead, showing that top apps aren’t necessary
to score a “win”.
Google .
Microso! .
Meta .
Take-Two Interactive .
Embracer Group .
Voodoo .
Amazon .
ByteDance .
AppLovin .
Supersonic Studios .
Say Games .
Azur Interactive .
Woolworths .
Miniclip .
Australian Taxation Office .
Uber .
SBS Corporation .
Department of Human Services .
Disney .
Electronic Arts .
0 1M 2M 3M 4M 5M 6M
App Store Google Play
Note Regarding Download Estimates
Our estimates include worldwide downloads for iPhone, iPad,
and Google Play for Oct. 1 through Dec. 31, 2022.
Apple apps and Google pre-installed apps are excluded.
We report unique installs only. Android estimates do not
include third-party stores.
54

—
Top Apps, Games, Publishers, and More
2022 Year
in Review

© 2023 Sensor Tower Inc. – All Rights Reserved |
Market Overview: 2022 Worldwide Download Growth
142.0 Billion
App Store + Google Play Downloads
32.2 Billion
App Store Downloads
109.9 Billion
Google Play Downloads
0
25B
50B
75B
100B
125B
150B
2020 2021 2022
+0.3%

0
25B
50B
75B
100B
125B
150B
2020 2021 2022
-7.0%
0
25B
50B
75B
100B
125B
150B
2020 2021 2022
+2.6%
Worldwide App Store and
Google Play Downloads
Worldwide App Store
Downloads
Worldwide Google Play
Downloads
-1.4%
+0.5%
-0.9%
56 142.0B 143.4B 142.9B 32.2B 32.0B 34.4B 109.9B 111.4B 108.5B

© 2023 Sensor Tower Inc. – All Rights Reserved |
Top Apps by Worldwide Downloads
TikTok was the No. 1 App by yearly worldwide
downloads for the third year in a row. TikTok
saw 732M installs in 2022, a one percent decline
year-over-year, but still over one percent more
installs than its download figures in 2019.
Two publishers were responsible for the top
five apps of 2022; ByteDance and Meta. While
the No. 1 app belongs to ByteDance, Meta is
responsible for three of the top five apps:
Instagram, Facebook and WhatsApp.
Top Apps – Worldwide
TikTok .
Instagram .
Facebook .
WhatsApp .
CapCut .
Telegram .
Snapchat .
Messenger .
Spotify .
WhatsApp Business .
Shopee .
Amazon .
Zoom .
Meesho .
Twitter .
Netflix .
YouTube .
Pinterest .
SHEIN .
Truecaller .
0 100M 200M 300M 400M 500M 600M 700M 800M
App Store Google Play
Note Regarding Download Estimates
Our estimates include worldwide downloads for iPhone, iPad,
and Google Play for Jan. 1 through Dec. 31, 2022. Apple apps
and Google pre-installed apps are excluded. We report unique
installs only. Android estimates do not include third-party
stores. Figures represent aggregate installs of all app versions,
ex: Facebook and Facebook Lite.
57

© 2023 Sensor Tower Inc. – All Rights Reserved |
Top Games – Worldwide
Top Games by Worldwide Downloads
Subway Surfers was the No. 1 game in 2022
by worldwide downloads with nearly 292M
installs, up 48 percent from the previous year.
Meanwhile, Garena Free Fire came in second place
for the third time since 2019.
Newcomer Stumble Guys managed to reach
the No. 3 rank with over 184M installs. This is
especially notable considering Stumble Guys’ early
2021 worldwide release date and the fact that every
other game in the top 5 released in 2017 or prior.
Subway Surfers .
Garena Free Fire .
Stumble Guys .
Roblox .
Ludo King .
Candy Crush Saga .
Race Master 3D .
Bridge Race .
PUBG Mobile .
My Talking Tom 2 .
8 Ball Pool .
FIFA Mobile .
My Talking Tom Friends .
Piano Fire .
Traffic Rider .
Going Balls .
Magic Tiles 3 .
Fishdom .
Merge Master .
Soccer Super Star .
0 50M 100M 150M 200M 250M 300M
App Store Google Play
Note Regarding Download Estimates
Our estimates include worldwide downloads for iPhone, iPad,
and Google Play for Jan. 1 through Dec. 31, 2022. Apple apps
and Google pre-installed apps are excluded. We report unique
installs only. Android estimates do not include third-party
stores. Figures represent aggregate installs of all app versions,
ex: Facebook and Facebook Lite.
58

© 2023 Sensor Tower Inc. – All Rights Reserved |
Publishers – Worldwide
Top Publishers by Worldwide Downloads
At nearly 2.6B installs, Meta once again takes
the lead in worldwide downloads, after a two
year stretch in which Google was ranked the
No. 1 publisher. Meta installs were up seven
percent, while Google installs fell by 15 percent
year-over-year. The growth seen by Meta was largely
due to the 203M install growth seen by the Google
Play versions of WhatsApp and Instagram while the
decline seen by Google was due to the 396M install
decrease of the Google App on Google Play.
Game publisher Azur Interactive rose from
No. 14 in 2021 to become the No. 4 publisher
worldwide in 2022. It saw over 1.2B installs
worldwide, with its top two games Worms Zone.io
and Stack Ball being responsible for just over nine
percent of the publishers installs in 2022.
Meta .
Google .
ByteDance .
Azur Interactive .
Embracer Group .
Supersonic Studios .
Miniclip .
Say Games .
AppLovin .
Take-Two Interactive .
Outfit7 Limited .
Voodoo .
Microso! .
Tencent .
BabyBus .
Amazon .
Snap .
Alibaba Group .
InShot .
Zego Studio .
0 500M 1.0B 1.5B 2.0B 2.5B 3.0B
App Store Google Play
Note Regarding Download Estimates
Our estimates include worldwide downloads for iPhone, iPad,
and Google Play for Jan. 1 through Dec. 31, 2022.
Apple apps and Google pre-installed apps are excluded.
We report unique installs only. Android estimates do not
include third-party stores.
59

—
Key Trends in Mobile
Story of the Year

© 2023 Sensor Tower Inc. – All Rights Reserved |
Stumble Guys was released in early 2021 but has successfully managed to become both
the fastest growing game and the fastest growing app by worldwide downloads in 2022.
●Stumble Guys ranked in the top five games by downloads in most regions around the
world. The only regions where it did not place in the top five games were Africa and Asia.
●When it comes to individual countries, Stumble Guys saw most of its downloads come
from five of the worlds top ten markets. Indonesia was the most popular market.
●Germany had the highest Revenue Per Download (RPD) out of Stumble Guys’ top five
markets by revenue. Despite a lower RPD, the U.S. was Stumble Guys’ top market by
revenue, responsible for nearly 25 percent of the worldwide revenue.
Story of the Year:
Stumble Guys Saw Success Around the Globe in 2022
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Stumble Guys Dominated by Download Growth in 2022
Stumble Guys’ rank among games by 2022 Download Growth in each region, App Store and Google Play
Stumble Guys
Kitka Games
Downloads by Region
Stumble Guys was not only the fastest growing
game, but also the fastest growing app of 2022
by downloads. It grew by 140.4M installs around
the world in 2022. The second fastest growing app
was Shopsy which saw 133.1M installs, while the
second fastest growing game was Merge Master,
which saw 98.9M installs in 2022.
Stumble Guys saw its downloads surge across
the globe, placing it in the top five games by
download growth in most regions. However, it
failed to reach the top five in Asia, where Puzzle
and Racing games performed better. Despite its
relatively recent release in February 2021, it has
already reached nearly 236M all time downloads
around the world.
Note Regarding Download Estimates
Our estimates include worldwide downloads for iPhone, iPad,
and Google Play for Oct. 1 through Dec. 31, 2022. Apple apps
and Google pre-installed apps are excluded. We report unique
installs only. Android estimates do not include third-party stores.
As Google Play is not available in China, we have
excluded it from this chart.
62
No. 1
in Latin America
52.5M
Downloads

No. 2
in North America
17.6M
Downloads

No. 1
in Europe
36.0M
Downloads

No. 15
in Asia
28.1M
Downloads

No. 5
in Middle East
2.4M
Downloads

No. 2
in Oceania
1.7M
Downloads

No. 44
in Africa
2.2M
Downloads

© 2023 Sensor Tower Inc. – All Rights Reserved |
Indonesia .
Brazil .
U.S. .
Mexico .
India .
Argentina .
Spain .
Colombia .
France .
Italy .
0 5M 10M 15M 20M 25M 30M
Downloads
Top Markets by Downloads
The top ten markets for Stumble Guys were
Indonesia, Brazil, the U.S., Mexico, and India;
countries that were among the top ten markets
by downloads in the World in 2022. While
Stumble Guys has not been available in Russia
since September 2022, more downloads may be
obtained by targeting other top markets such as
Turkey, Vietnam, and Pakistan. Pakistan and Turkey
may be particularly of interest, given their position
in the top ten markets for Subway Surfers, another
top Casual Runner game.
At over 27.4M installs, Indonesia was the
top Market for Stumble Guys in 2022. Brazil
came in second place with just over 24.8M
downloads followed by the U.S. which saw
nearly 17.8M installs.
Stumble Guys Sees Success in Five of the Top Ten Markets
Top Markets for Stumble Guys by Downloads, 2022, App Store and Google Play
Note Regarding Download Estimates
Our estimates include worldwide downloads for iPhone, iPad,
and Google Play for Oct. 1 through Dec. 31, 2022. Apple apps
and Google pre-installed apps are excluded. We report unique
installs only. Android estimates do not include third-party stores.
As Google Play is not available in China, we have
excluded it from this chart.
63

© 2023 Sensor Tower Inc. – All Rights Reserved |
Revenue per Download
$0.00
$0.20
$0.40
$0.60
$0.80
$1.00
$1.20
$1.40
Downloads
0 5M 10M 15M 20M 25M 30M
Revenue Per Download (RPD) of Stumble Guys’ Top Five Markets by Revenue, App Store and Google Play, 2022
Stumble Guys Sees the Highest Revenue Per Download in Germany
US
Brazil
Germany
Indonesia
Italy
Top Markets by Revenue Per Download
The U.S. was Stumble Guys’ top market by
Revenue. The country generated $18.1M of the
game’s revenue in 2022, accounting for nearly
25 percent of worldwide revenue. Brazil placed
No. 2 at $7.4M followed by Italy which yielded $6.2M.
Germany saw the highest Revenue Per
Download (RPD) at $1.34, followed closely by
Italy which saw an RPD of $1.30. Indonesia and
Brazil, which saw the most downloads at 27.4M and
24.8M installs, were No. 5 and No. 2 by revenue due to
their low RPDs of $0.20 and $0.30, respectively. This is
a trend likely to be seen by other games, where
wealthier nations typically see much higher RPDs.
Note Regarding Download Estimates
Our estimates include worldwide downloads for iPhone, iPad,
and Google Play for Oct. 1 through Dec. 31, 2022. Apple apps
and Google pre-installed apps are excluded. We report unique
installs only. Android estimates do not include third-party stores.
As Google Play is not available in China, we have
excluded it from this chart.
64

© 2022 Sensor Tower Inc. – All Rights Reserved
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