State of Mobile 2022 India

data .a i

EX EC U TIV E S U M MARY : I N DIA
2 0 21 M obile L a n d sc a p e a t a G la n ce
2 6 .7 B
New A pp
D ow nlo ad s
2Y G ro w th
+ 4 1% iO S, G oogle P la y
4 .7 H rs
Daily T im e S pen t
P er U se r
2Y G ro w th
A nd ro id P ho ne s + 2 7%
9 .3 B
Gam in g A pp
D ow nlo ad s
2Y G ro w th
+ 6 5%
$ 417 M
App S to re
S pen d
2Y G ro w th
+ 12 % iO S, G oogle P la yG am in g A pp
S pen d
$ 16 5M
2Y G ro w th
iO S, G oogle P la y + 11% > 7 9 9,0 00 a p ps
d ow nlo ad ed p er
m in ute in 2 0 21
1/3 o f d aily
w akin g h o urs
> 3 5 % o f a ll a p ps
d ow nlo ad ed in 2 0 21
> $ 555 s p ent p er
m in ute in 2 0 21
> 4 0 % o f t o ta l s p end in
I n d ia in 2 0 21
2 iO S, G oogle P la y

Conte nts












M acro M obile Trend s
Gam in g
F in an ce
R et ail
V id eo S tr ea min g
F o od & Dri nk
H ea lt h & F it n es s
Socia l
Trav el
Datin g
O th er I nd ustr ies Em bra cin g M obile
To p A pp & G am es o f 2 0 21
D iv e d eep er in to t h e in sig hts c o nta in ed in t h is r e p ort
b y e xp lo rin g d ir e ctly in d ata .a i I n te ll ig en ce . E ach s lid e c o nta in s
lin ks t o v ie w t h e d ata in e xp an d ed m ark e ts a n d t r e n d ed o ve r
tim e. F o r A cce ss t o d ata .a i I n te ll ig en ce ,
re ach o ut t o d ay . T his r e p ort is in te ra ctiv e . F o r t h e b est
u se r e xp erie n ce , p le ase v ie w in y o ur w eb b ro w se r.
3

data .a i
A F e w o f O ur A m azin g C usto m ers
4

Macro M ob ile
T re n d s
M acro M ob ile
T re n d s
Our p artn e rs h ip w it h d ata .a i h as h e lp ed
us b ette r n avig ate t h e g am in g m ark e t,
p ro vid in g u s in sig ht a n d a ssis ta n ce in t h e
d ecis io n-m akin g p ro ce ss. O ur f a vo rit e
h as t o b e G am e IQ ‘s p io ne erin g
ca p ab ilit y t o p re se nt a c le are r p ic tu re o f
our c lie nte le a n d a llo w u s t o c re ate a
t a ilo r-m ad e e xp erie nce .
Matt L iu
G lo b al P ub lis h in g & M ark e tin g V ic e G en era l M an ag er
N etE ase G am es
5

5.55 .04 .54 .03 .53 .02 .52 .01 .51 .00 .50
B ra zil I n d one sia S outh K o re a M exic o In d ia J a p an Tu rk e y S in g ap o re C an ad aU nit e d S ta te s R ussia U nit e d K in g d om A ustr a lia A rg entin a F ra n ce G erm an y C hin a
2 0 19 2 0 20 20 21
A ve ra g e H ours S pent o n M ob ile P er D ay P er U se r
Sourc e : d ata .a i
N ote : A nd ro id p ho ne s
U se rs in I n d ia S pen d
1/3 o f W akin g H ours
o n M ob ile
M AC RO M OBIL E T R EN DSIn In d ia , t im e s p ent s u rp asse d 4 .7 h o urs p er d ay in m obile
a p ps in 2 0 21 — u p 2 7% f r o m 2 0 19 .
M obile is c rit ic a l t o r e ach in g u se rs in In d ia . U se rs s p ent
m ore t im e o n m obile in In d ia t h an in o th e r r e g io ns,
ra n kin g a s t h e # 5 r e g io n.
T he a ve ra g e p ers o n in In d ia w atc h e d a n e stim ate d 3
ho urs 1 7 m in ute s o f T V a d ay , w he re as t h e y s p ent 4 h o urs
4 2 m in ute s o n t h e ir m obile d evic e in 2 0 21.
M ob ile u sa g e e stim ate s h ig hlig ht g ro w th s e cto rs
to in fo rm s tr a te g ic r o ad m ap a n d in ve stm en t p rio rit ie s.
K no w w here t o m ake s tr a te g ic d ecis io ns: a d ve rtis in g
sp en d , c o rp ora te p rio rit iz a tio n a n d r e so urc e a llo ca tio n
fo llo w t h e e ye b alls — a n d t h ey a re o n m ob ile .
6

To p 2 0 M obile M ark e ts in 2 0 21
2 6 .7 B illio n
D ow nlo ad s in I n d ia ,
$ 417 M illio n in
C onsu m er S pen d ,
70 0 B illio n H ours
Em erg in g m ark e ts d om in ate f o r d ow nlo ad s g ro w th
w it h In d ia s e ein g a s ta n d out 2 6 .7 b illio n d ow nlo ad s (1 0 %
gro w th Y oY ). P akis ta n , P eru , t h e P hilip pin e s, a n d V ie tn am
w ere a m ong t h e f a ste st- g ro w in g m ark e ts f o r d ow nlo ad s
at 2 5% , 2 5% , 2 5% , a n d 2 0 % g ro w th Y oY , r e sp ectiv e ly .
N ota b le c a te g o rie s d riv in g g ro w th a cro ss b oth d ow nlo ad s
an d c o nsu m er s p end in 2 0 21 in clu d e F in an ce (+ 2 7% Y oY
gro w th in d ow nlo ad s; + 4 6 % Y oY in cre ase in s p end ),
B ooks & R efe re nce (+ 13 % d ow nlo ad s; + 15 % s p end ) a n d
M ed ic a l (+ 3 8 % d ow nlo ad s; + 3 6 % s p end ).
M AC RO M OBIL E T R EN DSM ob ile a d op tio n b oom ed in 2 0 21, w it h g ro w th a cro ss
d ow nlo ad s, u sa g e a n d a p p s to re c o nsu m er s p en d .
S iz e t h e m ark e t a n d k e ep t a b s o n f a st-g ro w in g a re as
o f o p portu nit y in d a ta .a i .
Downloads D ow nlo ad s
10 0B90 B80 B70 B60 B50 B40 B30 B20 B10 B0
#1 C hin a # 2 In d ia# 3 U nit e d S ta te s
2 0 19 2 0 20 20 21
Sourc e : d ata .a i
N ote : D ow nlo ad s a cro ss iO S, G oogle P la y a n d th ir d -p arty A nd ro id in C hin a c o m bin e d ; T im e s p ent is A nd ro id
p ho ne s o nly ; S pend is g ro ss — in clu siv e o f a n y p erc e nt ta ke n b y th e a p p s to re s
D ow nlo ad s C onsu m er S pen d H ours
11B10 B9B8B7B6 B5B4B3 B2 B1B0
# 4 B ra zil# 5 In d one sia # 6 R ussia # 7 M exic o # 8 T u rk e y # 9 V ie tn am# 10 P hilip pin e s # 11 E g yp t# 12 P akis ta n # 13 J a p an # 14 T haila n d # 15 U K#16 G erm an y # 17 F ra n ce# 18 S outh K o re a # 19 S au d i A ra b ia # 2 0 C olo m bia
2 0 19 2 0 20 20 21
7

Hours S pent in A pps b y C ate g o ry
Sourc e : d ata .a i
N ote : A nd ro id p ho ne s
7 o f E ve ry 1 0 M in ute s
o n M ob ile W as S pen t
in S ocia l a n d P ho to
& V id eo A pps in 2 0 21
As t im e in cre ase s o n m obile in e m erg in g c a te g o rie s,
c o nsu m ers a re a ls o e ng ag in g d eeper in e arly -m ove r
ca te g o rie s lik e S ocia l, C om munic a tio n a n d P ho to & V id eo
ap ps.
W hile P ho to & V id eo a p ps (e .g . J o sh a n d M X T aka ta k )
h ave s e en a n in cre ase in m ark e t s h are o f t im e s p ent, t h is
h as la rg ely n o t b een a t t h e e xp ense o f c u rre nt h ab it s .
R ath e r, c o nsu m ers h ave t u rn e d h is to ric a lly ‘n o n-m ob ile ‘
tim e in to t im e s p ent in a p ps a n d g am es.
M AC RO M OBIL E T R EN DSThe p an d em ic a cce le ra te d e xis tin g m ob ile h ab it s , w hic h
h ave s o lid if ie d in 2 0 21. W hile s o cia l d om in ate s f o r t im e
sp en t g lo b ally , r e g io nal d if fe re n ce s in a p p p re fe re n ce s
h ig hlig ht u niq ue m ark e t d if fe re n ce s. D is c o ve r lo ca l
tr e n d s in d ata .a i .
India In d ia
2 0 0B18 0 B16 0 B14 0 B12 0 B10 0B80 B60 B40 B20 B0
20 18 Q 1 20 18 Q 2 20 18 Q 3 20 18 Q 4 20 19 Q 1 20 19 Q 2 20 19 Q 3 20 19 Q 4 20 20 Q 1 20 20 Q 2 20 20 Q 3 20 20 Q 4 20 21 Q 1 20 21 Q 2 20 21 Q 3 20 21 Q 4
Socia l & C om munic a tio n P ho to & V id eo G am es E nte rta in m en t O th ers
8

Cum ula tiv e N um ber o f A pps R ele ase d b y S to re
Sourc e : d ata .a i. N ote : N um ber o f a p ps r e le ase d a s o f D ece m ber 2 0 21. R ele ase
d ate is b ase d o n a p p m eta data o n iO S A pp S to re o r G oogle P la y in a n y c o untr y
M ob ile E co sy ste m H ealt h ie r
T han E ve r: P ub lis h ers R ele ase d
2 M illio n N ew A pps & G am es
in 2 0 21
MAC RO M OBIL E T R EN DSThis b rin g s t h e t o ta l o f a p ps a n d g am es e ve r r e le ase d o n iO S a n d G oogle
P la y t o o ve r 2 1 m illio n.
G oogle P la y a cco unte d f o r 7 7% o f a ll a p ps a n d g am es r e le ase d in 2 0 21.
A cro ss b oth iO S a n d G oogle P la y, G am es r e pre se nte d 1 5 % o f a ll n e w
re le ase s in 2 0 21. T he r e m ain in g 8 5 % o f n e w a p ps s p an a ll c a te g o rie s o f t h e
ap p s to re s, f r o m m obile -fir s t m ove rs lik e s o cia l t o m obile -fo rc e d in d ustr ie s
lik e in su ra n ce a n d h e alt h ca re .
A pps a re a ls o r e m ove d a n d p hase d o ut o ve r t im e t o le ave t h e c u rre nt liv e
a p ps a n d g am es a va ila b le t o d ow nlo ad o n t h e a p p s to re s a t 5 .4 m illio n (1 .8
m illio n o n iO S a n d 3 .6 m illio n o n G oo gle P la y).
W it h s m artp ho nes p ro vid in g u np ara lle le d r e ach a n d a cce ss t o b illio ns
o f c o nsu m ers w orld w id e, e ve ry in d ustr y is a m ob ile -f o cu se d in d ustr y —
N ew a p p r e le ase s illu str a te s t h e d em an d f o r e n g ag in g c u sto m ers
o n m ob ile . K eep t a b s o n t h e r a p id ly -c h an g in g c o m petit iv e la n d sc a p e
w it h d ata .a i .
22M20 M18 M16 M14 M12 M10 M8M6 M4M2 M0
20 11 2 0 12 2 0 13 2 0 14 2 0 15 2 0 16 2 0 17 2 0 18 2 0 19 2 0 20 20 21
iO S Goog le P la y
9

25020 015 010 0500
20 12 2 0 13 2 0 14 2 0 15 2 0 16 2 0 17 2 0 18 2 0 19 2 0 20 20 21
7 2 8 37 6 7
14
8 7
18
116
2 7
14 1
35
15 8
59
17 4
A pplic a tio ns G am es
N um ber o f A pps S urp assin g $ 10 0 M illio n
in A nnual G lo bal C onsu m er S pend
Sourc e : d ata .a i
N ote : C onsu m er S pend a cro ss iO S, G oogle P la y, iO S o nly f o r C hin a; S pend
is g ro ss — in clu siv e o f a n y p erc e nt ta ke n b y th e a p p s to re s 2 33 A pps & G am es
G en era te d O ve r
$ 10 0 M illio n D olla rs
A nnually W orld w id e
in 2 0 21
MAC RO M OBIL E T R EN DSC onsu m ers m ig ra te d m ore o f t h e ir e nte rta in m ent a n d
g am es c o nsu m ptio n o nto m obile . In 2 0 21, t h e re w ere
o ve r 2 30 a p ps a n d g am es s u rp ass in g $ 10 0M in a n nual
co nsu m er s p end , w it h 1 3 o f t h e m s u rp assin g $ 1 B illio n.
T his w as u p 2 0 % f r o m 2 0 20 a t 1 9 3 a p ps a n d g am es
o ve r $ 10 0M in a n nual s p end , a n d o nly 8 o ve r $ 1 B illio n.
Im pro ve d c o nnectiv it y , s c re en s iz e a n d h ard w are
h ave m ad e it e asie r t h an e ve r b efo re t o e n jo y p re m iu m
ap plic a tio ns & g am in g e xp erie n ce s o n-t h e-g o.
C onsu m ers , c o nse q uen tly , m ig ra te d s h are o f w alle t
to m ob ile a s t h e d e f a cto g am in g c o nso le a n d t o ol
fo r m an ag in g o ur liv e s. V ie w t o p g ro ssin g a p ps
in d ata .a i .
10

Glo bal M obile A d S pend
Sourc e : d ata .a i
$ 40 0B$35 0 B$30 0B$250 B$20 0B$15 0 B$10 0B$50 B0
20 18 2 0 19 2 0 20 20 21 20 22F
$ 15 5B
$ 19 0 B
$240 B
$29 5B
$ 35 0 B
4-Y R C AG R:
2 2.6 %
D esp it e I D FA F ears , D olla rs
F lo ck e d t o M ob ile A ds —
T op pin g $ 29 5B W orld w id e
in 2 0 21, u p 2 3% Y oY a n d
P ois e d t o H it $ 35 0 B in 2 0 22
MAC RO M OBIL E T R EN DS: A D VER TIS IN GM obile is d riv in g d ig it a l a d s p end g lo bally . A m id st a n e co no m ic r e b o un d
w it h G DP u p 5 .9 % in 2 0 21 , c yc lic a l e ve nts lik e t h e T o kyo O ly m pic s a n d U EFA
E uro T o urn am ent, a n d e ng ra in e d m obile h ab it s , a d d olla rs f lo w ed t o m obile
a s t h e p rim ary a n d c a p tiv e c h an ne l f o r e ng ag in g c o nsu m ers — r e pre se ntin g
70 % o f d ig it a l s p end .
W it h t h e B eijin g O ly m pic s in 2 0 22 a n d U S m id -te rm e le ctio ns, d ig it a l
a d s p end is s e t t o b e r o bust w it h t h e m ajo rit y d riv e n b y m obile . B ra n d
m ark e tin g v s p erfo rm an ce m ark e tin g is s e t t o p ic k u p a s b usin e ss e s a n d
b ra n d s c a p it a liz e o n m obile ‘s b ro ad a n d c a p tiv e a u d ie nce a m id st t h e
b ack d ro p o f ID FA d epre ca tio n.
M onit o r t h e c h an g in g b est p ra ctic e s in m ob ile a d ve rtis in g , p in p oin t
ad c re ativ e s a re p erfo rm in g b est a n d d eco d e t h e g ro w th s tr a te g ie s
o f t h e le ad ers in t h e m ob ile u se r a cq uis it io n. U nco ve r a d ve rtis in g
in sig hts in d a ta .a i .
11

The M ost S earc h ed K eyw ord s o n A nd ro id P ho ne in 2 0 21
MAC RO M OBIL E T R EN DS: A PP S TO RE O PTIM IZ A TIO N Business Busin ess
1 se ek m eet jo b zo om te am s zo om zo om zo om zo om zo om zo om ed evle t sc a n ne r
ap p zo om
2 au str a lia
p o st z o om zo om te am s zo om go ogle m eet g o ogle
m eet ya h o o m eet по чта
р о сси и 줌 zo om zo om m ic ro so ft
t e am s
3 zo om go ogle m eet jo bs lin ke d in s c a n ne r a p p w hats a p p
b usin e ss m eet te am s meetin g s hh.r u 알바몬 tü rk iy e te am s in d eed
4 jo b m eetin g s in d eed pô le e m plo i au to sc o ut2 4 sc a n ne r f o r
ip ho ne m eetin g s やふー go ogle
m eet зум 알바천
국 ı̇ş k u r m ic ro so ft
t e am s te am s
5 lin ke d in c la ro lin ke d in c a m sc a n ne r m ic ro so ft t e am s te am s lo go やふー te am s ле руа
м ерле н 한글 iş k u r sc a n ne r
ap p f r e e
m ic ro so ft
a u th e ntic a to r
6 jo bs va g as d e
em pre g o te am s sc a n m ic ro so ft
a u th e ntic a to r lin ke d in p d f やふー te am м ой н ал о г 알바 m eet lin ke d in d uo m obile
7 m ic ro so ft
t e am s lin ke d in c h at in d eed pd f zo om
m eetin g p ln まいなぽいんと
アプリ p d f лук о йл 사람인 lin ke d in in d eed lin ke d in
8 x e ro te am s mic ro so ft
t e am s
whats a p p
b usin e ss lin ke d in a d obe s c a n jn e メモ ch at te am s 블라인
드 te am ca m
sc a n ne r
th e z o om a p p
fo r ip ho ne
9 te am s te am ca n ad a
po st p d f w hats a p p
b uis n e ss
m ic ro so ft
t e am s jo bstr e et ずーむ m ic ro so ft
t e am s ро сте ле ко м pd f pd f ch at g o ogle m eet
10 tim e min ha c la ro g o ogle
m eet o rn ik a r ad obe s c a n p d f s c a n ne r lin ke d in z o om アプリ無
料 in d eed аэр о ф ло т 모바일
팩스 m eetin g s ub er
d riv e r ub er d riv e r a p p
R an kA ustr a liaB ra zilC an ad aFra n ceG erm an yIn d iaI n d onesiaJ a p anM exic oR ussiaS outh
K ore aTu rk e yU nit e d
K in g d omU nit e d S ta te sU nco ve r t r e n d s in A pp S to re O ptim iz a tio n ( A SO ) in a n d c o m petit iv e in sig hts o n a p p s to re
s e arc h t r a ffic , k e yw ord r a n kin g s a n d p aid a p p s to re s e arc h a d s in d ata .a i.
S ourc e : d ata .a i N ote : A nd ro id P ho ne s; r a n ke d b y a ve ra g e S earc h V olu m e12

Gam in g
Ja m C it y ‘s b usin e ss h as e xp erie nce d
te rrif ic g ro w th o ve r t h e y e ars a n d w e
he ad in to 2 0 22 w it h b illio ns in a g gre g ate
lif e tim e r e ve nue a n d t e ns o f m illio ns o f
pla ye rs a ro und t h e w orld . d ata .a i h as
re m ain e d a v a lu e d p artn e r w ho se m ark e t
in te llig ence p la tfo rm p ro vid es in d ustr y
b ench m ark in g a n d c o m petit iv e in sig hts
a cro ss t h e m obile e co sy ste m w hic h o ur
te am u se s d aily t o h e lp d riv e o ur
co ntin ue d s u cce ss a t s c a le .
Jo sh Y guad o
P re sid en t a n d C O O
Ja m C it y
13

$16 5 M illio n in G am in g
C onsu m er S pen d in
2 0 21, B rin g in g in 4 0 %
of T ota l S pen d D esp it e
S lig ht D ip Y oY
In 2 0 21, h it g am es s u ch a s G ensh in Im pact a n d R oblo x
sa w f u rth e r g ro w th in c o nsu m er s p end a s m obile g am es
are n o w c a p ab le o f o ffe rin g c o nso le -lik e g ra p hic s a n d
g am epla y e xp erie nce s.
T he f a ste st g ro w in g a p p s to re -d efin e d g am in g c a te g o ry
w as A dve ntu re g am es, u p 1 7 % Y oY t o a t o ta l o f m ore t h an
$ 13 .6 m illio n in g am in g s p end .
H yp erc a su al g am es lik e B rid ge R ace a n d H air C halle ng e
w ere k e y d ow nlo ad s d riv e r in 2 0 21.
G AM IN G
India In d ia
$ 0.2 0 B$0.1 5 B$ 0.1 0 B$0.0 5B0
20 18 2 0 18 -2 0 19 G ro w th 2 0 19 -2 0 20 G ro w th 2 0 20 -2 0 21 G ro w th 2 0 21
$ 0.1 3 B
$ 0.0 2B
$ 0.0 6B -$ 0.0 4B
$ 0.1 7 B Consu m er S pend (U SD )
India I n d ia
1 0 B8B6 B4B2 B0
20 18 2 0 18 -2 0 19 G ro w th 2 0 19 -2 0 20 G ro w th 2 0 20 -2 0 21 G ro w th 2 0 21
5 .0 5B
0.6 0 B
3.6 1B
0 .0 7B
9 .3 3B Dow nlo ad s (M illio ns)
S ourc e : d ata .a i N ote : D ow nlo ad s a cro ss iO S, G oogle P la y a n d th ir d -p arty A nd ro id in C hin a c o m bin e d ; T im e s p ent
is A nd ro id p ho ne s o nly ; S pend is g ro ss — in clu siv e o f a n y p e rc e nt ta ke n b y th e a p p s to re s M ob ile G am e C onsu m er S pen d G ro w th M ob ile G am e D ow nlo ad s G ro w th M ob ile g am e s u sta in ed s tr o ng m om en tu m f r o m
p an d em ic s u rg e — 2 0 21 in g am in g w as a s d yn am ic
a s a n y p re vio us y e ar. T he t im e t o a ct is n o w .
14

Sourc e : d ata .a i N ote : T o p A pps b y y e ar-o ve r-y ear D ow nlo ad s, C onsu m er S pe nd a n d A ve ra g e A ctive
U se r G ro w th a cro ss iO S, G oogle P la y. M AU G ro w th o n iP ho ne s a n d A nd ro id P ho ne sG AM IN G
2 0 21 B re ako ut R an kin g s b y M ark e t | G am es
APAC – Br eakout Downloads APA C – B re ako ut D ow nlo ad s
Brid ge
R ace
Le ag ue o f
Le g end s: W ild
R if t
C ookie R un:
K in g d om
U m a
M usu m e
Pre tty D erb y
B rid ge R ace H ig h
H eels
H ig gs
D om in o
Is la n d
P o ké m on
U N IT E
H air
C halle ng e
B rid ge
R ace P la y T o geth e r Stu m ble
G uys C oin M aste r N in ja M ust D ie 3
H air
C halle ng e
C all o f D uty :
M obile
N i n o K uni: C ro ss
W orld s
Pro je ct
M ake o ve r
FA U -G :
Fe arle ss a n d
U nit e d G uard s
B rid ge
R ace
Is la n d K in g
– C oin
A dve ntu re
S tu m ble
G uys
R ag naro k
X : N ext
G ene ra tio n
B lo ck
P uzzle
2 0 21
8 B all P o ol B rid ge
R ace
Le ag ue o f L e g end s:
W ild R if t
P U BG : N EW
S TA TE
C ount
M aste rs
B attle o f
G old en
S patu la
P U BG : N EW
S TA TE
To uho u
D an m aku
K ag ura
L e g end S quad
3 D
C ount
M aste rs
B rid ge
R ace
P ro je ct
M ake o ve r
B rid ge
R ace
S m ash
C olo rs 3 D B rid ge R ace R O BLO X Count M aste rs
H arry P o tte r
M ag ic
A w ake ne d
P ho ne
C ase D IY
H arry P o tte r
M ag ic
A w ake ne d
O ne P unch M an :
T he S tr o ng est
N ie R
Re in ca rn atio n H air C halle ng e H air
C halle ng e
H air
C halle ng e
B rid ge
R ace
S au sa g e
M an
S au sa g e
M an H air C halle ng e Is la n d
K in g S an g o ku sh i S tr a te g y
P ro je ct S eka i
C olo rfu l S ta g e!
fe at. H ats u ne
M ik u
W orld w id e C hin a S outh K ore aJa p anIn d ia A ustr a liaI n d onesiaS in g ap oreT haila n dP hilip pin es V ie tn am M ala ysiaH ong K ong M ark e tTa iw an M ark e t
1
2
3
4
L e arn M ore : U nco ve r t h e T op G am es b y C han g e in Y early D ow nlo ad s 15

Astr o no m ic a l R is e o f H yp erc a su al: I n no va tio n & S hif t in g P la ye r
P re fe re n ce s G ave W ay t o E m erg in g G am e G en re s
GAM IN G
Sourc e : d ata .a i N ote : D ow nlo ad s a cro ss iO S, G oogle P la y. C hin a is iO S o nly . G enre b re akd ow n b ase d
o n A pp A nnie G am e IQ T axo no m y a s o f J a n uary 7 th , 2 0 22W orld w id e | T op G am in g S ub gen re s & T op G am es b y D ow nlo ad s
01B2 B3B5 B
20 11 2 0 12 2 0 13 2 0 14 2 0 15 2 0 16 2 0 17 2 0 18 2 0 19 2 0 20 20 21
A ctio n (H yp erc a su al)
P uzzle (H yp erc a su al)
S im ula tio n (H yp erc a su al)
K id s (O th e r)
D riv in g (S im ula tio n)
.io (H yp erc a su al)
R unne r (A ctio n)
C re ativ e S an d box
(S im ula tio n)
S im ula tio n S po rts (S po rts )
P e t (S im ula tio n)
P vE S ho otin g (S ho otin g )
W ord (P uzzle )
B ub ble S ho ote r (M atc h )
S olit a ir e (T a b le to p)
P hysic s (P uzzle )
Po ke r & C ard (C asin o )
S lic in g (A ctio n)
A ctio n (H yp erc a su al)
P uzzle (H yp erc a su al)
S im ula tio n…
K id s (O th e r)
D riv in g (S im ula tio n)
.io (H yp erc a su al)
R unne r (A ctio n)
C re ativ e S an d box…
S im ula tio n S po rts …
P e t (S im ula tio n)
01B2 B3B4B
4.0 1B
3 .7 8 B
3.1 5 B
2.5 7B
1.6 3B
1.4 1B
1.2 0 B
1.1 2 B
1.1 0 B
0.9 0 B
W ate r S ort P uzzle
P ho ne C ase D IY
T o ca L if e : W orld
E xtr e m e C ar
D riv in g S im ula to r
B rid ge R ace
S ub w ay S urfe rs
R O BLO X
8 B all P o ol
M y T a lk in g T o m
Frie nd s
H air C halle ng e 2021 2 0 21 Y early E vo lu tio n o f T op G en re s b y D ow nlo ad s
2 0 21 T op G en re s 2 0 21’s T op G en re s in 2 0 11 2 0 11 T op G en re s
A naly ze M ore G en re s in d ata .a i’s G am e I Q M ark e t S iz in g R ep ort 16

4x M arc h -B attle S tr a te g y G am es E m erg ed
as t h e M ost M onetiz a b le G en re f o r M ob ile G am es
GAM IN GW orld w id e | T op G am in g S ub gen re s & T op G am es b y C onsu m er S pen dY early E vo lu tio n o f T op G en re s b y C onsu m er S pen d
2 0 21 T op G en re s 2 0 21’s T op G en re s in 2 0 11 2 0 11 T op G en re s
2021 20 21
4X M arc h -B attle …
M MORPG (R PG )
Te am B attle (R PG )
Slo ts (C asin o )
M 3-M eta (M atc h )
B attle R o ya le …
M 3-S ag a (M atc h )
P uzzle R PG (R PG )
Sim ula tio n S po rt…
C re ativ e S an d b…
0 $ 2B$ 4B$ 6B$8B$ 10 B$12 B
$9.7 0 B
$8.4 3 B
$ 8.0 2B
$ 5.5 7B
$ 3.9 2B
$ 3.6 3B
$ 2.8 2 B
$ 2.2 5B
$ 2.1 8 B
$ 2.1 5 B
M y H ero
A ca d em ia :
S tr o ng est H ero
H ero W ars
S lo to m an ia
P ro je ct M ake o ve r
Fre e F ir e
C an d y C ru sh
S ag a
Em pir e s & P uzzle s
8 B all P o ol
R O BLO X
Lo rd s M obile
0$ 2B$ 4B$ 6B$ 8B$ 10 B
20 11 2 0 12 2 0 13 2 0 14 2 0 15 2 0 16 2 0 17 2 0 18 2 0 19 2 0 20 20 21
4X M arc h -B attle
( S tr a te g y)
M MORPG (R PG )
Te am B attle (R PG )
Slo ts (C asin o )
M 3-M eta (M atc h )
B attle R o ya le (S ho otin g )
M 3-S ag a (M atc h )
P uzzle R PG (R PG )
Sim ula tio n S po rts (S po rts )
C re ativ e S an d box
(S im ula tio n)
P o ke r & C ard (C asin o )
W ord (P uzzle )
B uild B re ed (S im ula tio n)
P hysic s (P uzzle )
P vE S ho otin g (S ho otin g )
La n e -B attle (S tr a te g y)
S lic in g (A ctio n)
Sourc e : d ata .a i N ote : D ow nlo ad s a cro ss iO S, G oogle P la y. C hin a is iO S o nly . G enre b re akd ow n b ase d
o n A pp A nnie G am e IQ T axo no m y a s o f J a n uary 7 th , 2 0 22A naly ze M ore G en re s in d ata .a i’s G am e I Q M ark e t S iz in g R ep ort 17

Fin an ce
Consu m ers h ave s h o w n h o w m uch t h e y lo ve t h e
co nve nie nce a n d c o ntr o l o f o ur a ll- in -o ne s h o ppin g
ap p. F ro m s h o ppin g in sp ir a tio n a n d p aym ent m eth o ds
to t r a n sp are nt b an kin g , b ud getin g f e atu re s a n d p o st-
p urc h ase s e rv ic e s, t h e K la rn a a p p h e lp s c o nsu m ers t o
s a ve t im e a n d m one y a t e ve ry s te p o f t h e s h o ppin g
jo urn e y. W it h 7 0 % o f m obile s h o ppers lo okin g f o r a
s in g le a p p t h at b ette r u nit e s s e rv ic e s a n d f e atu re s
in ste ad o f s w it c h in g b etw een a p ps, K la rn a is o ptim ally
p o sit io ne d t o b eco m e t h e w orld ’s f a vo rit e w ay t o
s h o p, p ay a n d b an k.
David S an d str ö m
C hie f M ark e tin g O ffic e r
K la rn a
18

Fin an ce A pp D ow nlo ad s b y C ountr y
F in an ce A pp D ow nlo ad s
in I n d ia S urp asse d 1 B in 2 0 21,
F u elin g t h e 2 8% Y oY I n cre ase
in F in an ce A pp D ow nlo ad s
W orld w id e t o 5 .9 B
Alt h o ug h n o t t h e la rg est m ark e ts g lo bally , M exic o , In d o ne sia ,
A rg entin a, a n d B ra zil s a w t h e la rg est g ro w th o ve r t h e p ast 4 y e ars ,
u p 2 50 % , 1 8 5 % , 1 8 0 % a n d 1 7 5 % , r e sp ectiv e ly . In d ia g re w 2 8% Y oY .
In L a tin A m eric a , t h e re is a s u b sta n tia l u nd erb an ke d c o m munit y a s 7 0 %
of t h e ir p o pula tio n d oes n o t h ave a b an k a cco unt a n d n e arly 8 0 % d oes
no t h ave a c re d it c a rd . C onsu m ers a re m ore w illin g t o t r y a lt e rn ativ e s
to r e ta il b an ks, s u ch a s n e o ban ks, w hic h t e nd t o b e m ore a cce ssib le
t o t h o se w it h o ut e xc e lle nt c re d it a n d o ffe r c u sto m f e atu re s b ette r s u it e d
fo r s p ecif ic n e ed s.
F IN AN CE
India In d ia
1 .2 B1.1 B1.0 B0.9 B0.8 B0.7 B0 .6 B0.5 B0.4 B0 .3 B0 .2 B0.1 B0
2 0 18 2 0 19 2 0 20 20 21
K no w in g h ig h-g ro w th a re as is k e y f o r a p p p ub lis h ers w hen
d ete rm in in g t h eir e xp an sio n s tr a te g ie s. C om pare F in an ce a p p
d ow nlo ad s o ve r t h e y e ars a n d t r a ck t h eir m ark e t g ro w th .
S ourc e : d ata .a i
N ote : D ow nlo ad s a cro ss iO S, G oogle P la y; C hin a is iO S o nly
1 9

Month ly E ng ag em ent A m ong t h e T o p 1 0 C ry p to cu rre ncy
A pps b y W orld w id e D ow nlo ad s in 2 0 21 P ayP al E nte re d t h e
C ry p to cu rre n cy M ark e t in
2 0 21; B in an ce & W azir X S aw
th e H ig hest Y oY I n cre ase in
S essio ns P er U se r W orld w id e
Alt h o ug h U S-H Q ‘d p ub lis h e rs d om in ate s t h e c ry p to cu rre ncy s p ace , t a kin g
up h alf o f t h e t o p 1 0 m ost d ow nlo ad ed c ry p to cu rre ncy a p ps w orld w id e,
In d ia w as a r is in g c o nte nd er in 2 0 21.
C oin D CX In ve stm ent m ad e a s p la sh d esp it e o nly la u nch in g in Q 4
20 20 a cro ss iO S a n d G oogle P la y s to re s. W it h in o ne y e ar, it h as r e ach e d
# 9 w orld w id e in t e rm s o f t h e m ost d ow nlo ad ed c ry p to cu rre ncy a p ps.
F IN AN CEA lt h o ug h P ayP al h ad t h e h ig hest a ve ra g e M AU w orld w id e, T ru st:
C ry p to & B it c o in W alle t , B in an ce , a n d W azir X s a w t h e h ig hest in cre ase
in u sa g e Y oY ; u nd ers ta n d in g t h e f le xib ilit y o f t h eir o ffe rin g s t h at g o
b eyo nd t r a d in g c ry p to cu rre n cy a sse ts is c ru cia l f o r a n y a p p p ub lis h er
th at t r ie s t o e m ula te t h eir s u cce ss fu l a d op tio n w orld w id e. C om pare
th e t o p b re ako ut c ry p to cu rre n cy a p ps o f 2 0 21.
Sourc e : d ata .a i N ote : D ow nlo ad s a cro ss iO S, G oogle P la y; u sa g e d ata o n A nd ro id o nly . A ve ra g e S essio ns p er
U se r r e pre se nts th e a ve ra g e n um ber o f s e ssio ns p er a ctive u se r in a g iv e n m onth th ro ug ho ut 2 0 21. A ve ra g e
A ctive D ays r e pre se nts th e a ve ra g e d ays o f u se a cro ss a ll a ctive u se rs in a g iv e n m onth th ro ug ho ut 2 0 21.
C oin D CX In ve stme nt w as la u nch e d in Q 4 2 0 20 a cro ss iO S
an d G oogle P la y S to re s.
2 0 21 20 20
012345678910111213
0 5 8 115 17 3 2 30
A ve ra g e A ctiv e D ays
A ve ra g e S essio ns p er U se r
P ayP al R ob in h o od C oin b ase C ry p to .c o m
Tru st: C ry p to & B it c o in W alle t B in an ce C oin S w it c h W azir X
M eta M ask C oin D CX I n ve stm en t
20

Sourc e : d ata .a i N ote : C om bin e d iO S a n d G oogle P la y; C hin a is iO S o nly ; M AU is a cro ss iP ho ne s a n d A nd ro id p ho ne s; M ark e t-
le ve l r a n kin g s; B re ako ut d efin e d a s Y ear-o ve r-Y ear g ro w th in D ow nlo ad s o r a ve ra g e M AUF IN AN CE
2 0 21 R an kin g s b y M ark e t | F in an ce
APAC – Br eakout Downloads APA C – B re ako ut D ow nlo ad s
Alip ay U pB it P ayP ay P ho ne Pe C oin S po t D AN A m oom oo PaoT a n g G Cash
To ss – R e w ard ,
To p-u p , F re e
A cco unt & C ard
M AE
BO CH K
M obile
B an kin g
N ew
LIN E B an k
Ta iw an
D uxia o m an K B an k kif u to w n Baja j
F in se rv B in an ce N eo : B N C b an k T ig er T ra d e B it k u b B in an ce M B B an k B ig Pay O cto pus B in an ce
众安小贷 B it h um b ONE R e ce ip t
S ho otin g C oin S w it c h C ry p to .c o m B RIm o B RI C ry p to .c o m ถุงเงิน M eta M ask Z alo Pay Lu no B it c o in
W alle t B in an ce 國泰人壽
平安普惠 C oin o ne E P O S C ard U psto x P ro S w yft x B in o m o Bin an ce B in an ce U nio nB an k
O nlin e
C AKE-D ig it a l
B an kin g
O cta F X
Tra d in g A pp Ta p & G o 水滴發票
Chin aS outh K ore a Ja p an In d ia A ustr a lia I n d onesia S in g ap ore T haila n dP hilip pin es V ie tn am M ala ysia
H ong
K ong
M ark e t
Ta iw an
M ark e t
1
2
3
4
L e arn M ore : U nco ve r t h e T op F in an ce A pps b y C han g e in Y early D ow nlo ad s 21

Reta il
At A SO S, o ur v is io n is t o b e t h e g o -to g lo bal
d estin atio n f o r f a sh io n lo vin g 2 0 -s o m eth in g s –
t h e p la ce t h at o ur t a rg et c o nsu m ers t u rn
to f o r f a sh io n. O ur a p ps a re c rit ic a l in h e lp in g
us r e alis e t h at v is io n – e nab lin g u s t o c re ate
a p la ce t h at’s in sp ir in g , e ng ag in g a n d
e nte rta in in g – w it h t h e t e ch nic a l a g ilit y , g lo bal
sc a le , a n d r e silie nce t o c o ntin uo usly in no va te
a n d p ers o nalis e o ur o ffe rin g t o b eco m e t h e
fa sh io n b est f r ie nd o f e ach o f o ur c u sto m ers .
Vija y R am
H ead o f T ech no lo g y – M ob ile A pps
A SO S
22

Annual H ours S pent in S ho ppin g A pps
T im e in S ho p pin g
A pps R each ed O ve r
7.5 7 B illio n H ours
S pen t in I n d ia
Tim e s p ent in S ho ppin g a p ps r o se 1 6 % y e ar-o ve r-y e ar, o n
par w it h t h e g lo bal g ro w th a t 1 8 % . T he c a te g o ry s a w s tr o ng
m ove m ent in f a st f a sh io n, s o cia l s h o ppin g , a n d m obile –
sa vvy b ig -b ox p la ye rs .
A m ong t h e c o untr ie s w it h t h e f a ste st g ro w th w ere
In d one sia , S in g ap o re a n d B ra zil a t 5 2% ,
46 % a n d 4 5 % g ro w th Y oY , r e sp ectiv e ly .
R ETA IL S ourc e : d ata .a i
N ote : A nd ro id P ho ne s Asia-P acic – India A sia -P aciﬁ c – I n d ia
8B7B6 B5B4B3B2 B1B0
2 0 18 2 0 19 2 0 20 20 21
M ob ile s h o p pin g h ab it s c a ta ly ze d d urin g C O VID -1 9
h ave s o lid if ie d . M onit o r p eak s h o p pin g p erio d s
in d a ta .a i .
23

Goin g G lo bal: S hare o f S ho ppin g D ow nlo ad s b y
O ve rs e as-H Q ‘d P ub lis h e rs M ob ile S ho p pers in
I n d ia S eek D om estic :
D ow nlo ad s S hare o f
In d ia -H Q ‘d S ho p pin g
A pps G re w b y 8 %
APA C -H Q ‘d s h o ppin g a p ps h ave g ro w n in te rn atio nal
d ow nlo ad s, s h if t in g m ark e t s h are t o n o n-n ativ e -b ase d
b ra n d s in m an y r e g io ns.
F o r e xa m ple , in B ra zil, O ve rs e as-H Q ‘d a p ps d om in ate d
5 2% o f a ll s h o ppin g a p p d ow nlo ad s in 2 0 21, a n in cre ase
in s h are o f 1 1% Y oY .
In d ia ‘s m obile s h o ppin g m ark e t w as d om in ate d b y n o n-
d om estic b ra n d s, w it h 5 8% o f d ow nlo ad s c o m in g f r o m
O ve rs e as-H Q ‘d a p ps. H ow eve r, In d ia w as o ne o f t h e f e w
co untr ie s t o s e e g ro w th a m ong d o m estic -b ase d b ra n d s —
IN -b ase d s h o ppin g a p ps r e ach e d 4 2 % s h are o f
dow nlo ad s in 2 0 21, u p 8 % c o m pare d t o 2 0 20 .
R eta il b ra n d s a re lo sin g s h are t o n o n-lo ca l c o m pan ie s,
m ost n o ta b ly in r e g io ns a cro ss A M ER a s s h o p pers t u rn
to o ve rs e as-H Q ‘d S ho p pin g a p ps. E va lu ate w hic h o f t h e
to p c o m pan ie s a re d riv in g s h if t s in m ark e t s h are .
R ETA IL S ourc e : d ata .a i
N ote : D ow nlo ad s a cro ss iO S a n d G oogle P la y; C hin a is iO S o nly A PA C A M ER EM EA R
90 %80 %70 %60 %50 %40 %30 %20 %10 %0
Sin g ap ore A ustr a lia I n d onesia I n d ia J a p an C hin a S outh K ore a
77% 76 %
72 %
75 % 73 % 72 %
6 6%
58%
32 % 34% 3 2 % 31%
2 6 % 28%
2 0 20 20 21
24

Sourc e : d ata .a i .N ote : C om bin e d iO S a n d G oogle P la y; C hin a is iO S o nly ; M AU is a cro ss iP ho ne s a n d A nd ro id p ho ne s; M ark e t-
le ve l r a n kin g s; B re ako ut d efin e d a s Y ear-o ve r-Y ear g ro w th in D ow nlo ad s o r a ve ra g e M AU .R ETA IL
2 0 21 R an kin g s b y M ark e t | S ho p pin g
APAC – Br eakout Downloads APA C – B re ako ut D ow nlo ad s
M eesh o JD .C O M Que enit S H EIN M eesh o P o sh m ark A ku la ku A to m e S G
C entr a l
D epartm ent
S to re
S H EIN S ho pee S H EIN a to m e H K Lin e
S ho ppin g
S ho pee M eit u an Y o uxu an 발란 O NE R e ce ip t
S ho otin g
A JIO
S ho ppin g A pp N ik e M yP o in N ik e Te sc o L o tu s
A pp
S M M alls
O nlin e La za d a Z -C it y S asa H K SH EIN
S H EIN 转转 L G 전자
LG E.C O M Nis h im ats u ya
R TO V ehic le
I n fo rm atio n &
E xa m
C ult u re K in g s
A ustr a lia T o ko ped ia P ace P ay S H EIN N ik e
O KX E M ua
b án x e m áy
tr ự c t u yế n
N ik e
M ark e t
P la ce b y
Ja so ns
家樂福
C arre fo ur T W
A lib ab a.c o m S am ‘s C lu b C hin a B ra n d i S TR IP E C LU B Sho pee
C ostc o
W ho le sa le
A ustr a lia
M it r a
B uka la p ak M eesh o H om eP ro
h ib obi- e nric h
b ab y’s
c h ild ho od
G O & B ig C a to m e M Y Pric e rit e 實
惠全聯線上購
W orld w id e C hin a S outh
K ore a Ja p anIn d ia A ustr a liaI n d onesiaS in g ap oreT haila n dP hilip pin esV ie tn amM ala ysiaH ong K ong
M ark e t
Ta iw an
M ark e t
1
2
3
4
L e arn M ore : U nco ve r t h e T op S ho p pin g A pps b y C han g e in Y early D ow nlo ad s 25

Vid eo
S tr e am in g
26

Gro w th in T o ta l H ours S pent S tr e am in g
2 0 21 v s 2 0 19 T ota l H ours S pen t
W atc h in g V id eo
S tr e am in g A pps G re w
5 2% in I n d ia S in ce
P re -P an d em ic L e ve ls
M ost c o untr ie s in A sia s a w g ro w th in t im e s p ent a m ong
th e t o p 2 0 v id eo s tr e am in g a p ps, c o ntin uin g t h e m om en-
tu m f ir s t s e en d urin g t h e in it ia l s ta g e o f t h e g lo bal p an –
d em ic .
In d one sia , J a p an , a n d In d ia s a w t h e h ig he st in cre ase s in
t o ta l h o urs s p ent a cro ss t h e ir v id eo s tr e am in g a p ps in
2 0 21, w it h Y ouT ub e b ein g t h e p rim ary d riv e r o f g ro w th .
D esp it e a cce ss t o b ig ger s c re en s, c o nsu m ers a re s till
w atc h in g c o nte n t o n m ob ile . C om petit io n is h eatin g u p
in t h e s p ace a n d e xc lu siv e c o nte n t is a w ay o f d ra w in g
in n ew v ie w ers . K eep t r a ck o f t h e r a p id ly c h an g in g
in d ustr y in d ata .a i.
V ID EO S TR EA M IN G Sourc e : d ata .a i
N ote : T im e s p ent o n A nd ro id p ho ne s a m ong to p 2 0 v id eo s tr eam in g a p ps
b y ti m e s p ent; w orld w id e e xc lu d es C hin a
1 0 0%80 %60 %40 %20 %0-2 0 %-4 0 %-6 0 %
In d onesia J a p an In d ia R ussia W orld w id e S outh K ore a Tu rk e y C an ad a A ustr a lia S in g ap ore U nit e d S ta te s A rg en tin a B ra zil U nit e d K in g d om Fra n ce M exic o G erm an y C hin a
G ro w th in T o ta l H ours S pent o n S ele ct T o p S tr e am in g
A pps in In d ia , 2 0 21 v s 2 0 20
ZEE5 : + 4 5 %H ots ta r: + 18 % 27

Num ber o f C ountr ie s W it h O ve r 1 M illio n L if e tim e
Dow nlo ad s A m ong S ele ct T o p S tr e am in g A pps G lo b al E xp an sio n
H eats U p: N etflix S et
to S urp ass 1 M illio n
D ow nlo ad s in O ve r
6 0 C ountr ie s in 2 0 22
Netflix h as t h e la rg est g lo bal f o otp rin t a m ong v id eo
str e am in g p la tfo rm s a n d a r o bust a u d ie nce in e ach :
w it h o ve r 1 m illio n lo ca l d ow nlo ad s in 6 0 + c o untr ie s.
D is n e y+ r iv a ls A m azo n P rim e V id eo ‘s g lo bal f o otp rin t,
d esp it e la u nch in g 7 y e ars la te r o n m obile . In In d ia ,
h o w eve r, P rim e V id eo w as t h e h ig he st- r a n kin g U S-H Q ‘d
c o m petit o r, r a n kin g # 6 b y d ow nlo ad s in 2 0 21.
E xc lu siv e c o nte nt, s tr a te g ic a lly t im ed r e le ase s, a n d
o ve rs e as e xp an sio n a re f u e llin g g ro w th in t h e v id eo
str e am in g s e cto r — a m obile -fir s t s tr a te g y is n e ed ed
to s u cce ed .
T ra ck lif e tim e d ow nlo ad s a n d m onit o r t h e g lo b al
str a te g ie s a m ong t o p p la ye rs in y o ur c o m petit iv e
se t.
V ID EO S TR EA M IN G Sourc e : d ata .a i
N ote : D ow nlo ad s a cro ss iO S, G oogle P la y
02 0406 0
20 18 H 1 20 18 H 2 20 19 H 1 20 19 H 2 20 20 H 1 20 20 H 2 20 21 H 1 20 21 H 2 20 22 H 1 F
# o f C ountr ie s E xc e ed in g 1 M L if e tim e D ow nlo ad s
A m azo n P rim e V id eo D is n ey+ N etflix
2 8

APAC – Downloads A PA C – D ow nlo ad s
Yo uT u b e Te nce nt
V id eo N etﬂ ix Y o uT u b e H ots ta r D is n e y+ Te nce nt
V id eo Yo uT u b e iQ IY I bilib ili Y o uT u b e iQ IY I Yo uT u b e Yo uT u b e
N etﬂ ix iQ IY I C oup an g
P la y
A m azo n P rim e
Vid eo M X P la ye r N etﬂ ix V id io D is n e y+ V iu N etﬂ ix V TV G o Viu N etﬂ ix iQ IY I
A m azo n P rim e
Vid eo b ilib ili t v in g T V er Z EE5 Yo uT u b e bilib ili N etﬂ ix T e nce nt
V id eo
Te nce nt
V id eo iQ IY I N etﬂ ix V iu N etﬂ ix
D is n e y+ Y o uku w avve N etﬂ ix D aily h unt 9 N ow iQ IY I iQ IY I bilib ili V iu b ilib ili T e nce nt
V id eo b ilib ili b ilib ili
W orld w id eC hin aS outh
K ore a Ja p anIn d ia A ustr a lia I n d onesia S in g ap oreT haila n dP hilip pin esV ie tn amM ala ysiaH ong K ong
M ark e t
Ta iw an
M ark e t
1
2
3
4
Sourc e : d ata .a i N ote : C om bin e d iO S a n d G oogle P la y; C hin a is iO S o nly ; M ark e t-l eve l r a n kin g s.
V id eo S tr eam in g A pps c u sto m c a te go riz e d f r o m th e E nte rta in m ent, P ho to & V id eo , N ew s, S po rts , N ew s & M ag azin e s
an d V id eo E d ito rs & P la ye rs c a te go rie s a cro ss iO S a n d G oogle P la y
V ID EO S TR EA M IN G
2 0 21 R an kin g s b y M ark e t | V id eo S tr e am in g
Le arn M ore : U nco ve r t h e T op V id eo S tr e am in g A pps b y D ow nlo ad s 29

Fo od & D rin k
Fro m g ro ce ry , a lc o ho l, a n d c o nve nie nce t o
m orn in g c o ffe e r u ns, w e’r e f o cu se d o n m akin g
U ber E ats r e lia b le , f le xib le a n d e asy t o u se .
Tru ste d d ata p o in ts f r o m s o urc e s lik e d ata .a i
h e lp u s t o m easu re t h at s u cce ss a n d r e fin e o ur
m obile s tr a te g y o ve r t im e.
Pie rre D im it r i G ore -C oty
S V P o f D eliv e ry
U ber
30

Quarte rly S essio ns S pent in F o od & D rin k
A pps G ro w th O ve r T im e S essio ns in F o od &
D rin k A pps R each ed
12 .1 B illio n, H ig hest
S in ce 2 0 19
The p an d em ic e xp ed it e d u sa g e o f F o od & D rin k a p ps
acro ss t h e w orld . D esp it e c o nce rn s f o r a s lo w do w n
fo llo w in g r e g io nal r e -o penin g s, a n in cre ase in b oth s u p ply
a n d in d em an d p ush e d m ark e t g ro w th f u rth e r t h an e ve r.
A ft e r f a cin g a d eclin e in u se r s e ssio ns in In d ia in Q 2 2 0 20
due t o lo gis tic s is su e s a ris in g f r o m t h e p an d em ic , In d ia
b ounce d b ack t o 1 2 .1 b illio n s e ssio ns in Q 4 2 0 21. O ve ra ll,
2 0 21 s h o w ed s tr o ng g ro w th v s. 2 0 20 , w it h u se rs
s p end in g 3 3% m ore s e ssio ns Y oY in F o od & D rin k a p ps.
F o ste re d b y n ew p la ye rs , p artn ers h ip s, d eliv e ry , q uic k –
fu lf ilm en t, u se r d em an d c o ntin ued t o in cre ase t h ro ug h-
o ut t h e y e ar, w it h u se rs s p en d in g m ore s e ssio ns t h an
e ve r in Q 4. D iv e d eep er in d ata .a i’s m ark e t le ve l r e p ort
to s e e h o w d ow nlo ad s a n d s e ssio ns s ta ck u p .
FO OD & D RIN K Sourc e : d ata .a i
N ote : A nd ro id P ho ne s A PA C A M ER EM EA R W orld w id e
-2 B02B4B6 B8B10 B12 B14 B
2 0 18 Q 1 20 18 Q 2 20 18 Q 3 20 18 Q 4 20 19 Q 1 20 19 Q 2 20 19 Q 3 20 19 Q 4 20 20 Q 1 20 20 Q 2 20 20 Q 3 20 20 Q 4 20 21 Q 1 20 21 Q 2 20 21 Q 3 20 21 Q 4
Quarte r
A ustr a lia C hin a In d ia I n d onesia J a p an S in g ap ore S outh K ore a
31

Esta b lis h ed M ark e ts : Q SR
Term s & D eliv e ry D om in ate d
th e T op S earc h es in 2 0 21
In e sta b lis h e d m ark e ts , u se rs t e nd t o s e arc h f o r b ra n d ed k e yw ord s. In
e m erg in g m ark e ts f o r m obile F o od & D rin k, b ra n d a w are ne ss r e m ain s a n
o ppo rtu nit y .
F o r m an y c a te g o rie s o n m obile , b ra n d ed k e yw ord s t o p t h e c h arts b y a p p
sto re s e arc h t r a ffic . In t h is c a se , w hat u se rs w an te d , t h e y s e arc h e d f o r. F o od
deliv e ry t e rm s m ad e u p 6 o f t h e t o p 1 0 t o p s e arc h e d t e rm s in In d ia .
G ene ric k e yw ord o ppo rtu nit ie s w it h in A SO s u rfa ce d in m an y o th e r m ark e ts —
in 2 0 21, u se r s e arc h e s f o r ” fo od”, ” d eliv e ry ” a n d ” c o ffe e” w ere o n t h e r is e .
“F o od” w as a t o p 5 k e yw ord in s e ve ra l r e g io ns, r a n kin g a s t h e # 1 s e arc h e d
ke yw ord in C an ad a a n d A ustr a lia , a n d # 2 in T urk e y.
U se t h e K eyw ord S earc h r e p ort to u nd ers ta n d w here c o m petit o rs
s ta ck u p f o r t h e t o p o rg an ic k e yw ord s in e ach c o untr y .
F O OD & D RIN K T o p K eyw ord s b y S earc h V olu m e
Am ong F o od & D rin ks A pps
Sourc e : d ata .a i N ote : T o p 1 0 k e yw ord s s e arc h e d o n iP ho ne w ith in e ach r e g io n,
ra n ke d b y a ve ra g e e st. k e yw ord s e arc h v o lu m e in 2 0 21. T o p k e yw ord s in In d ia , B ra zil , a n d M exic o
re fle ct to p k e yw ord s o n A nd ro id D evic e s.
India I n d ia
z o m ato s w ig gy dom in o’s p iz za in dia sw ig gy f o od d eliv e ry d om in oszo m ato d eliv e ry lic io u s m c d on ald s din eo u tgro fe rs
F O OD D ELIV ER Y
Q SR & F A ST -C ASU AL
G EN ER IC K EY W ORD S
DISC OVER Y / R EW ARD S / R EC IP ES
32

Tre nd S po tlig ht: R ap id D eliv e ry A pps S ee S tr o ng G ro w th in
Q uarte rly D ow nlo ad s W orld w id e In te rn atio nal L a u nch es
& R ece n t A cq uis it io ns
D riv e R ap id G ro w th f o r
10 -M in ute D eliv e ry
In 2 0 20 , c o nsu m ers w an te d d eliv e ry . In 2 0 21, c o nsu m ers
w an te d d eliv e ry …n o w . H yp er-fa st g ro ce ry d eliv e ry a p ps
g re w a t s p eed s f a ste r t h an t h e ir d eliv e ry t im es.
C om petit io n in cre ase s f o r In d ia -b ase d a p ps lik e Z epto a s
o ve rs e as p la ye rs s e ek t o g ro w t h e ir g lo bal f o otp rin t.
T urk is h d eliv e ry c o m pan y G etir h it n e arly 7 m illio n
dow nlo ad s w orld w id e in Q 4 2 0 21, u p 1 0 5% f r o m Q 1 –
d riv e n b y in te rn atio nal e xp an sio n. A ft e r m akin g t h e ir fir s t
a cq uis it io n in J u ly t o e xp an d in to S pain a n d It a ly , G etir
a cq uir e d U K-b ase d r iv a l W eezy in N ove m ber ju st w eeks
b efo re s ta rtin g o pera tio ns in t h e U S — w ra p pin g u p 2 0 21
w it h s e rv ic e s in C hic a g o , N YC , a n d B osto n .
D E-b ase d G orilla s a n d Flin k a re a m ong s e ve ra l r a p id ly
g ro w in g p la ye rs b oth r e ach in g o ve r 1 m illio n g lo bal
d ow nlo ad s in Q 4.
D iv e in to e m erg in g t r e n d s a n d p la ye rs e ve n f u rth er.
U se d ata .a i t o h elp unco ve r n ew a n d e m erg in g
co m petit o rs d riv in g g lo b al g ro w th w it h in r a p id d eliv e ry .
F O OD & D RIN K Sourc e : d ata .a i N ote : iO S a n d G oogle P la y c o m bin e d ; S ele ct to p
deliv e ry a p ps m ark e te d a s h avin g ” 10 -min ute d eliv e ry ”
-1 M01M2 M3M4M5 M6 M7M
Q 1 2 0 21 Q 2 2 0 21 Q 3 2 0 21 Q 4 2 0 21
getir G orilla s F lin k: L e b en sm it te l in 1 0 m in
3 3

Sourc e : d ata .a i N ote : C om bin e d iO S a n d G oogle P la y; C hin a is iO S o nly ; M ark e t-l eve l r a n kin g s
F O OD & D RIN K
2 0 21 R an kin g s b y M ark e t | F o od & D rin k
APAC – Downloads A PA C – D ow nlo ad s
UberE A TS M eit u an
W aim ai
C oup an g
E ats D em ae -c a n Z om ato
m ym acca ‘s
O rd erin g &
O ﬀe rs
G ra b
fo odpan d a
– f o od
deliv e ry
fo odpan d a – f o od
deliv e ry
fo odpan d a –
f o od d eliv e ry G ra b
fo odpan d a
– f o od
deliv e ry
M cD onald ‘s
H ong K o ng
fo odpan d a
– f o od
deliv e ry
Z om ato e le .m e Bae d al
M in jo k U berE A TS S w ig gy F o od
D eliv e ry D oorD ash
P iz za H ut
D eliv e ry
In d one sia
G ra b G ra b G ra b B A EM IN G ra b
fo odpan d a –
f o od
deliv e ry
U berE A TS
M cD onald ‘s
A pp D ia n p in g Yo giy o M cD onald ‘s
J a p an
D om in o ‘s
P iz za In d ia U berE A TS M cD onald ‘s
A pp
M cD onald ‘s
A pp
Ro bin ho od b y P urp le
V entu re s C om pan y
Lim it e d
Jo llib ee
P hilip pin e s N ow .v n K FC
M ala ysia 香港壽司郎 W ow prim e
W ow fo ods
fo odpan d a –
f o od
deliv e ry
M cD onald ‘s
C hin a 교촌치킨 K U RA SH IR U G ro fe rs
M enulo g –
O rd er
Ta ke aw ay
O nlin e
G ra b M erc h an t D eliv e ro o Kfc T haila n d – F o od
O rd erin g
M cD onald ‘s
A pp Lo sh ip M cD eliv e ry
M ala ysia D eliv e ro o PK 雙饗卡
W orld w id e C hin aS outh
K ore aJa p an In d iaA ustr a liaI n d onesiaS in g ap ore T haila n d P hilip pin esV ie tn amM ala ysiaH ong K ong
M ark e t
Ta iw an
M ark e t
1
2
3
4
L e arn M ore : U nco ve r t h e T op F o od & D rin k A pps b y Y early D ow nlo ad s 34

Healt h & F it n ess
In 2 0 21, m obile a p ps b eca m e m ore in te g ra te d in
o ur d aily liv e s a s p eo ple a im ed t o e nric h t h e ir liv e s
w hile s ta yin g a t h o m e a m id st C ovid -1 9 . W e b elie ve
th is t r e nd w ill c o ntin ue a s m obile a p ps b eco m e
more t a ilo re d t o m eet in d iv id ual c o nsu m er n e ed s.
In t h e h e alt h ca re d om ain , w e b elie ve t h at m ore
p eo ple w ill b e u sin g s m artp ho ne s, t a b le ts , a n d
w eara b le d evic e s e ve n m ore f o r h e alt h
m an ag em ent, d ia g no sis , a n d t r e atm ent.
T aku m a I s h ib ash i
E xe cu tiv e D ir e cto r,
E is a i C o., L td ..
3 5

Quarte rly H ealt h a n d F it n e ss A pp
D ow nlo ad s b y C ountr y
Sourc e : d ata .a i
N ote : D ow nlo ad s a cro ss iO S, G oogle P la y; C hin a is iO S o nly
H ealt h & F it n ess A pp
D ow nlo ad s U p 6 3% in 2 0 21
vs 2 -Y A in I n d ia a s H ealt h &
W ellb ein g C ontin ue t o b e
Top o f M in d 2 Y ears I n to
th e P an d em ic
H EA LT H & F IT N ES SW orld w id e d ow nlo ad s o f H ealt h a n d F it n e ss a p ps r e m ain e d h ig h
d esp it e s e ein g a s lig ht s o ft e nin g f r o m a p an d em ic -in d uce d h ig h in
2 0 20 f o r m ost c o untr ie s. T o ta l d ow nlo ad s in In d ia r e ach e d a b ove
2 45 M in 2 0 21, a s M ed it a tio n, f it n e ss a n d m enta l h e alt h a p ps s a w
su sta in e d p o pula rit y Y oY .
In In d ia , H ealt h & F it n e ss a p ps r e ach e d o ve r 8 0 M d ow nlo ad s in
Q 2 2 0 21 — t h e s e co nd -h ig he st q uarte r s in ce 2 0 18 — a ft e r t h e
p eak o f 1 15 M d ow nlo ad s in Q 2 2 0 20 .
India In d ia
1 2 0 M110 M10 0M90 M80 M70 M60 M50 M40 M30 M20 M10 M0
20 18 Q 1 20 18 Q 2 20 18 Q 3 20 18 Q 4 20 19 Q 1 20 19 Q 2 20 19 Q 3 20 19 Q 4 20 20 Q 1 20 20 Q 2 20 20 Q 3 20 20 Q 4 20 21 Q 1 20 21 Q 2 20 21 Q 3 20 21 Q 4
M ob ile is a p uls e c h eck o f c o nsu m er s e n tim en t. H ealt h , f it n ess
a n d m en ta l w ellb ein g a re t o p o f m in d f o r c o nsu m ers . M onit o r
m ark e t s h if t s in d ata .a i.
3 6

Consu m er S pend & D ow nlo ad s A m ong T o p M ost
D ow nlo ad ed M ed it a tio n A pps W orld w id e
Sourc e : d ata .a i
N ote : R eve nue a n d D ow nlo ad s a cro ss iO S, G oogle P la y
T he T op 5 D ow nlo ad ed
M ed it a tio n A pps S aw 2 5 %
G ro w th Y oY in C onsu m er
S pen d F o llo w in g R eco rd
D ow nlo ad s in 2 0 20
HEA LT H & F IT N ES SM ed it a tio n a p ps a re b eco m in g a f a st- g ro w in g s u b ca te g o ry w it h in
H ealt h a n d F it n e ss a p ps, a cce le ra te d b y t h e g lo bal p an d em ic a t t h e
sta rt o f 2 0 20 t h at h as s in ce f o rc e d m an y t o r e m ain in d o ors a s
lo ck d ow ns b eco m e t h e s u d den n o rm .
Calm r e m ain s t h e m ost d ow nlo ad ed m ed it a tio n a p p b oth in 2 0 20
an d 2 0 21 w orld w id e, w it h H ead sp ace a n d M ed it o pia r o und in g o ut
th e t o p 3 . A lt h o ug h d ow nlo ad s s o ft e ne d in 2 0 21, b oth C alm a n d
H ead sp ace s a w t o ta l t im e s p ent in t h e ir G oogle P la y a p ps in cre ase
Y oY b y 1 2 % a n d 1 5 % , r e sp ectiv e ly .
M ore t im e s p en t in a p p c a n t r a n sla te t o h ig her r e ve n ue d esp it e
d eclin es in a p p d ow nlo ad s. C om pare t im e s p en t a m ong m ed it a tio n
ap ps t o s e e h o w it c o rre la te s w it h r e ve n ue.
37
C onsu m er S pen d D ow nlo ad s
C alm
H ead sp ace
M ed it o pia
I n sig ht T im er
D aily Y o ga
0 2 0 M40 M60 M80 M10 0M12 0 M
20 19 2 0 20 20 21

APAC – Downloads A PA C – D ow nlo ad s
Pe d uliL in d ung i Ke ep M H ealt h
In su ra n ce
家族アルバム
みてね A aro gya S etu C he ck In Q ld P e d uliL in d ung i H ealt h H ub
S G W e D o P uls e W e D o
Puls e B lu e zo ne M yS eja h te ra L e ave H om eS afe M i F it
H om e
W ork o ut – N o
Eq uip m ents
美柚女生
助手 제주안심코드
C alo rie
C ounte r –
A sk e n D ie t
C o-W IN
V accin ato r A pp S afe W A W e D o P uls e H ealt h
B ud dy
Lo se W eig ht
A pp f o r
W om en
S w eatc o in V N EID
S tr a va
R unnin g a n d
C yc lin g
D r. K o ng 小米穿戴
M i F it 他趣 C ash w alk L u nalu na 6 P ack A bs in
3 0 D ays
C he ck In
C BR
Lo se W eig ht
A pp f o r
W om en
O ne N UH S
Flo P e rio d &
O vu la tio n
Tra ck e r
Flo P e rio d
& O vu la tio n
Tra ck e r
V ie tn am
H ealt h
D ecla ra tio n
W e D o P uls e W e D o P uls e A ctiv e
A rc a d e
A aro gya S etu H uaw ei
H ealt h
S elf – D ia g no sis
o f H ealt h
S ta tu s M in is tr y
o f E d uca tio n
G oogle F it H ealt h if y M e MyF it n e ssP al 6 P ack A bs in
3 0 D ays
S tr a va
R unnin g a n d
C yc lin g
6 P ack A bs in
3 0 D ays P ra y.c o m W e D o
Puls e H ealt h if y M e Mi F it
A BIS H KKIN G
Pe rio d
C ale nd ar
W orld w id eC hin a S outh K ore a Ja p anIn d ia A ustr a liaI n d onesiaS in g ap ore T haila n d P hilip pin esV ie tn amM ala ysiaH ong K ong
M ark e t
Ta iw an
M ark e t
1
2
3
4
Sourc e : d ata .a i N ote : C om bin e d iO S a n d G oogle P la y; C hin a is iO S o nly ; M ark e t-l eve l r a n kin g s H EA LT H & F IT N ES S
2 0 21 R an kin g s b y M ark e t | H ealt h & F it n ess
Le arn M ore : U nco ve r t h e T op H ealt h & F it n ess A pps b y Y early D ow nlo ad s 38

Socia l
Mobile a u g m ente d r e alit y e xp erie nce s a re c h an g in g
th e w ay w e liv e , f r o m h o w w e c o m munic a te a n d
have f u n t o h o w w e s h o p f o r a n d d is c o ve r p ro ducts .
W it h o ve r 6 b illio n A R in te ra ctio ns o n S nap ch at e ve ry
d ay, t h e se a re n’t d is ta n t h o pes; it ‘s t h e n e w r e alit y .
T han ks t o t h e p o w er o f m obile , t h is c u ttin g e d ge
te ch no lo gy is a t t h e f in g ertip s o f e ve ry o ne w it h a c e ll
p ho ne r ig ht n o w , a n d a s w e lo ok a h e ad t o 2 0 22, A R
w ill c o ntin ue t o e vo lv e a n d g ro w in u tilit y f o r b oth
c o nsu m ers a n d b usin e sse s.
Chip K an ne
H ead o f N orth A m eric a E m erg in g S ale s
S nap
39

Glo bal G ro w th o f L iv e S tr e am in g A pps
A m ong T o p 2 5 A pps A ll E ye s o n L iv e S tr e am in g :
Tim e S pen t G re w 9 x in 4 Y ears
— C ult iv a tin g t h e D eep est
S ocia l E ng ag em en t
In 2 0 21, t im e s p ent in t h e t o p 2 5 liv e s tr e am in g a p ps o utp ace d t h e s o cia l
m ark e t o ve ra ll y e ar o ve r y e ar b y a f a cto r o f 9 — Y oY g ro w th o f 4 0 %
co m pare d t o a ll s o cia l a p ps a t 5 % .
Liv e s tr e am in g a p ps a re a ls o d riv in g c o nsu m er s p end in S ocia l a p ps
as c o nsu m ers ‘t ip ‘ t h e ir f a vo rit e c o nte nt c re ato rs — w it h g lo bal c o nsu m er
sp end in t h e t o p 2 5 liv e s tr e am in g a p ps in 2 0 21 g ro w in g 6 .5 x f r o m 2 0 18
a n d 5 5% Y oY .
Socia l a p ps a re t h e lin ch p in t o c o nnectio n in o ur m ob ile -f ir s t w orld .
Liv e s tr e am in g a p ps a re c h an g in g t h e g am e — p ro vid in g o p portu nit ie s
fo r liv e s h o p pin g , c o nte n t c re ato r c o m pen sa tio n, c re ativ e e m pow erm en t
an d t h e r is e o f a u th en tic it y in s o cia l a p ps. K eep o n t o p o f t h e la te st
so cia l t r e n d s in d ata .a i .
S O CIA L Sourc e : d ata .a i N ote : D ow nlo ad s a n d C onsu m er S pend a cro ss iO S, G oogle P la y; C hin a is iO S o nly .
T im e s p ent is A nd ro id p ho ne s o nly H ours S pen t C onsu m er S pen d D ow nlo ad s
30 0B25 0 B20 0B15 0 B10 0B50 B0
20 18 2 0 19 2 0 20 20 21
40

Ave ra g e M onth ly H ours S pent P er U se r
in T o p 5 S ocia l A pps b y T o ta l T im e
Sourc e ; d ata .a i
N ote : A nd ro id p ho ne s; E xc lu d in g b usin e ss-ma nag em ent ap p s; W orld w id e e xc lu d in g C hin a
T ik T ok’s R ock e t S hip
G ro w th : Y oY G ro w th
R ate s A s H ig h A s 7 5 %
Tik T o k w as a s ta n d out w in ne r in p er u se r e ng ag em ent
am ong t h e t o p 5 s o cia l a p ps c o m man d in g t h e m ost t im e
sp ent in 2 0 21.
It is n o ta b le t h at T ik T o k h as s e en t h e g re ate st in d epth
o f e ng ag em ent o ve r 4 y e ars a n d h ad a s ta n d o ut y e ar in
2 0 21, o ff t h e b ack o f a n a lr e ad y r e co rd -b re akin g 2 0 20 .
M eta p ro pertie s in In d ia b ene fit e d f r o m t h e Tik T o k b an
in 2 0 21, w it h e ng ag em ent d eepenin g in b oth F ace b ook
an d In sta g ra m b y 1 5 % a n d 3 5 % r e sp ectiv e ly .
E xp lo re e vo lv in g e n g ag em en t p atte rn s, in clu d in g
ave ra g e t im e s p en t, d em og ra p hic b ase a n d c ro ss-a p p
usa g e o f t o p p la ye rs t o m onit o r h o w t h ey a re c a rv in g
o ut m in d sh are in 2 0 22 a n d b eyo nd .
SO CIA L
India In d ia
2 220181614121086420
# 1 W hats A pp
M esse n g er
# 2 F ace b ook # 3 I n sta g ra m # 4 T e le g ra m # 5 F ace b ook
M esse n g er
2 0 18 2 0 19 2 0 20 20 21
41

Spo tlig ht o n A va ta r S ocia l A pps:
W orld w id e D ow nlo ad s E m erg in g T re n d : A va ta r A pps
Tap I n to I n cre asin g D em an d
fo r M eta ve rs e s: S ocia l, U se r-
G en era te d C onte n t, C re ativ it y
SO CIA L Sourc e : d ata .a i
N ote : iO S a n d G oogle P la y; C hin a is iO S o nly
02 M4M6 M8M10 M12 M14 M16 M18 M
2 0 20 Q 1 20 20 Q 2 20 20 Q 3 20 20 Q 4 20 21 Q 1 20 21 Q 2 20 21 Q 3 20 21 Q 4
Lit m atc h R EA LIT Y b y W rig ht F ly e r Z EP ETO
D em an d f o r a va ta r s o cia l a p ps h as g ro w n a m id st in te re st in m eta ve rs e s
in 2 0 21, p artic u la rly H 2.
A m ong t h e 3 s e le ct a va ta r s o cia l a p ps in clu d in g Lit m atc h , R EA LIT Y b y
W rig ht F ly e r a n d Z EP ETO , d ow nlo ad s g re w 1 6 0 % Y oY . L it m atc h e m phasiz e s
m atc h in g w it h f r ie nd s a n d u sin g a s im ple a va ta r — h ig hli g htin g t h e o ve rla p o f
gro w in g d em an d f o r a va ta r-b ase d a p ps, e ve n w it h o ut a m eta ve rs e
c o m po ne nt — 2 c o nve rg in g t r e nd s. L it m atc h s a w d ow nlo ad s g ro w 4 0 5%
Y oY a m id st s u rg in g d em an d . A m ong t h e se p la ye rs , Z EP ETO w as t h e t o p a p p
in In d ia , w it h n e arly 5 m illio n d ow nlo ad s o n A nd ro id P ho ne in 2 0 21.
C re ativ it y , c re atio n a n d c o nnectio n a re a t t h e c o re o f g ro w in g in te re sts
in 2 0 22. M ob ile is t h e p uls e o f t h e c u lt u ra l z e it g eis t. M onit o r r is in g s ta rs
to b e a m ong t h e f ir s t t o c a p tu re s h if t s in t h ese t r e n d s.
42

Sourc e : d ata .a i N ote : C om bin e d iO S a n d G oogle P la y; C hin a is iO S o nly ; M ark e t-l eve l r a n kin g s; E xc lu d in g d atin g a p ps
S O CIA L
2 0 21 R an kin g s b y M ark e t | S ocia l
APAC – Downloads A PA C – D ow nlo ad s
Tik T o k Tik T o k Karro t LIN E In sta g ra m T ik T o k Tik T o k W hats A pp
M esse ng er Tik T o k Face b ook Face b ook Tik T o k W hats A pp
M esse ng er LIN E
In sta g ra m W eC hat T ik T o k In sta g ra m M X T a kaT a k In sta g ra m S nack V id eo Te le g ra m F ace b ook Face b ook
M esse ng er Tik T o k W hats A pp
M esse ng er W eC hat F ace b ook
Face b ook Q Q Kaka oT a lk T ik T o k Face b ook Face b ook Face b ook Tik T o k Face b ook
M esse ng er Tik T o k Face b ook
M esse ng er Te le g ra m F ace b ook Tik T o k
W hats A pp
M esse ng er
Re d － S ho p
th e W orld I n sta g ra m G m ail S nap ch at F ace b ook
M esse ng er In sta g ra m F ace b ook In sta g ra m In sta g ra m Z alo I n sta g ra m In sta g ra m F ace b ook
M esse ng er
W orld w id e C hin a S outh
K ore aJa p an In d ia A ustr a liaI n d onesiaS in g ap oreT haila n dP hilip pin esV ie tn amM ala ysiaH ong K ong
M ark e t
Ta iw an
M ark e t
1
2
3
4
L e arn M ore : U nco ve r t h e T op S ocia l A pps b y Y early D ow nlo ad s 43

Tra ve l
DiD i a s a g lo bal le ad er in r id e-h ailin g s e rv ic e s,
c o ntin ue s t o g ro w r a p id ly in in te rn atio nal m ark e ts in
p ro vid in g a ffo rd ab le r id e-h ailin g a n d f o od d eliv e ry
s e rv ic e s in 2 0 21. d ata .a i is a n in te g ra l a n aly tic s
p la tfo rm f o r o ur m ark e tin g p la n nin g p ro ce ss. W it h
it s t r u ste d m obile in sig hts c o ve rin g t h e a p p
la n d sc a p e w e a re b ett e r e quip ped t o o ptim iz e o ur
use r a cq uis it io n, r e te ntio n a n d e ng ag em ent
p ro gra m s. It a ls o h e lp s u s p rio rit iz e o ur r o ad m ap
an d p la n n e w m ark e ts e ntr y .
Aja y K au l
G lo b al P erfo rm an ce M ark e tin g H ead
D iD i
44

Month ly D ow nlo ad s o f T ra ve l & N avig atio n A pps
D ow nlo ad s o f T ra ve l
A pps R eb ound b y
N early 2 0 % in I n d ia in
H 2 2 0 21
The s e co nd h alf o f 2 0 21 s h o w ed p o sit iv e t r e nd s f o r
tr a ve l o n m obile . H 2 2 0 21 d ow nlo ad s h it 1 .9 5 b illio n
w orld w id e, n e arin g p re -p an d em ic le ve ls o f 2 .0 8 b illio n
in H 2 2 0 19 .
In In d ia , T ra ve l a p p d ow nlo ad s h it 2 59 .5 M in H 2 2 0 21, u p
fr o m 2 21.7 M d ow nlo ad s in t h e s e co nd h alf o f 2 0 20 .
Seve ra l c o untr ie s in E uro pe s a w s tr o ng r e b o und r a te s in
H 2 2 0 21 a ft e r lo ose nin g s h e lt e r-in -p la ce r e str ic tio ns a n d
tr a ve l r e g ula tio ns. In f a ct, t r a ve l g ro w th in cre ase d s o
ste eply o ve r t h e p eak s u m mer s e aso n t h at d ow nlo ad s in
G erm an y, T urk e y, a n d In d ia w ere u p 7 % , 2 2% , a n d 5 %
co m pare d t o H 2 2 0 19 , r e sp ectiv e ly .
Id en tif y t h e t o p a p ps d riv in g g ro w th w it h in t h e
T ra ve l & N avig atio n m ark e t.
T R A VEL Sourc e : d ata .a i
N ote : iO S a n d G oogle P la y; C hin a is iO S o nly A PA C A M ER EM EA R W orld w id e
05M10 M15 M20 M25M30 M35 M40 M45 M50 M55M
1/1 /2 0 2/1 /2 0 3/1 /2 0 4/1 /2 0 5/1 /2 0 6 /1 /2 0 7/1 /2 0 8/1 /2 0 9 /1 /2 0 10 /1 /2 0 11/1 /2 0 12 /1 /2 0 1/1 /2 1 2/1 /2 1 3/1 /2 1 4/1 /2 1 5/1 /2 1 6 /1 /2 1 7/1 /2 1 8/1 /2 1 9 /1 /2 1 10 /1 /2 1 11/1 /2 1 12 /1 /2 1
Month
A ustr a lia C hin a In d ia I n d onesia J a p an S in g ap ore S outh K ore a
45

India – Ola Cabs In d ia – O la C ab s
-0 .2 B00.2 B0.4 B0 .6 B0.8 B1B1.2 B1.4 B
2 0 20 -0 3-0 1 20 20 -0 4-0 1 20 20 -0 5-0 1 20 20 -0 6-0 1 20 20 -0 7-0 1 20 20 -0 8-0 1 20 20 -0 9-0 1 20 20 -1 0 -0 1 20 20 -1 1-0 1 20 20 -1 2 -0 1 20 21-0 1-0 1 20 21-0 2-0 1 20 21-0 3-0 1 20 21-0 4-0 1 20 21-0 5-0 1 20 21-0 6-0 1 20 21-0 7-0 1 20 21-0 8-0 1 20 21-0 9-0 1 20 21-1 0 -0 1 20 21-1 1-0 1 20 21-1 2 -0 1
Ye ar
O la C ab s O la P artn er
M onth ly S essio ns S pent in S ele ct R id esh are A pps
“D riv e r” v s. ” R id er” A pps o n A nd ro id D riv e rs v s. R id ers :
R id esh are S up ply &
D em an d D yn am ic s
D if fe r A cro ss R eg io ns
Dem an d f o r r id esh are a p ps h as r e tu rn e d t o n o rm al le ve ls ,
e ve n h ig he r in s o m e r e g io ns. In t h e U S, U ber r id ers s p ent
ne arly 2 12 m illio n s e ssio ns in t h e a p p in D ece m ber 2 0 21.
R id ers s p end n e arly 3 s e ssio ns f o r e ve ry 1 d riv e r s e ssio n
on O la C ab s in In d ia a n d o n Lyft in t h e U S, s h o w in g
d em an d f o r o n-d em an d t r a n sp o rt. In t h e U K, ” s u p ply ” o f
ava ila b le , a ctiv e d riv e rs w as n e arly e qual w it h d em an d
fr o m r id ers in 2 0 21.
M ark e tp la ce s f a ce t h e b ala n cin g a ct o f s u p ply
a n d d em an d in r e al t im e. M onit o r m ob ile d ata
to k e ep t r a ck o f m ark e t m ove m en t.
T R A VEL Sourc e : d ata .a i
N ote : A nd ro id P ho ne s
4 6

Sourc e : d ata .a i N ote : C om bin e d iO S a n d G oogle P la y; C hin a is iO S o nly ; M ark e t-l eve l r a n kin g s T R A VEL
2 0 21 R an kin g s b y M ark e t | T ra ve l
APAC – Downloads A PA C – D ow nlo ad s
Google
M ap s A m ap T m ap G oogle
M ap s
W he re is m y
Tra in
G oogle
M ap s G oje k G oje k G oogle M ap s W aze G oogle M ap s W aze A pp 1 9 33 G oogle
M ap s
U ber C tr ip K aka oT a xi Ta xib ell
I R C TC T ra in
B ookin g
ix ig o
U ber M axim :
ta xi o rd er G oogle M ap s G oogle E arth G oogle
E arth G oje k G oogle
M ap s G oogle M ap s 神盾測速照
相
W aze 铁路 12 30 6 Kaka o M ap
Ya h o o!
Ja p an
Tra n sit
O la c a b s B ookin g .c o m Tra ve lo ka E Z -L in k G oje k La la m ove W iF i M ap La la m ove M TR M obile u T a g G O
Google Earth H ello bik e N ave r To kyo
D is n e y IR C TC R ail W aze G oogle K lo ok A go da to kto k be – V ie tn am ese G ra b Driv e r U ber
Yo uB ik e 微笑
單車 2 0 官方
W orld w id e C hin aS outh
K ore aJa p anIn d ia A ustr a lia I n d onesia S in g ap ore T haila n d P hilip pin es V ie tn am M ala ysiaH ong K ong
M ark e t
Ta iw an
M ark e t
1
2
3
4
L e arn M ore : U nco ve r t h e T op T ra ve l A pps b y Y early D ow nlo ad s 47

Datin g
48

Consu m er S pend o n D atin g A pps b y C ountr y
W orld w id e C onsu m er
S pen d o n D atin g A pps
S urg ed P ast $ 4B in
2 0 21, W it h $ 24M
C om in g F ro m I n d ia
The u nab ate d g ro w th in c o nsu m er s p end w as p rim arily
d riv e n b y t h e U S, J a p an , t h e U K a n d C hin a, t h e f o ur la rg est
m ark e ts in 2 0 21.
F o r t h e U S, G erm an y, In d one sia , a n d J a p an , c o nsu m er s p end
m ore t h an d oub le d s in ce 2 0 18 . D esp it e it s p o pula tio n s iz e ,
In d ia is o ne r e g io n t h at s a w d eclin in g c o nsu m er s p end o n
datin g a p ps, a lt h o ug h it is s till u p 1 8 % s in ce 2 0 18 . In d ia is a
u niq ue m ark e t w he re , a lt h o ug h u se rs o f d atin g a p ps m ay n o t
be s p end in g h e avily , m ore t h an 7 5 % o f In d ia n d ate rs h ave
sta rte d g o in g o n h o bby d ate s a n d m ore t h an 5 0 % a re t h in kin g
o f d atin g a s a w ay t o e xp lo re . M obile is p erfe ctly p o sit io ne d
to c a p tu re b ud din g d em an d in t h is s e cto r.
It is im porta n t f o r d atin g a p p p ub lis h ers t o k n o w t h eir
p rim ary K PIs e arly , w heth er it is m axim iz in g u se r a cq uis it io n
or r e ve n ue. S ee h o w d atin g a p ps m etr ic s c h an g ed y e ar-
o ve r-y e ar in d ata .a i.
D ATIN G Sourc e : d ata .a i
N ote : C onsu m er S pend a cro ss iO S, G oogle P la y India In d ia
$ 35 M$ 30 M$25 M$ 20 M$15 M$ 10 M$5M0
20 18 2 0 19 2 0 20 20 21
49

Month ly A vg A ctiv e D ays v s D ata U sa g e p er U se r A m ong
T o p 1 0 D atin g A pps W orld w id e b y C onsu m er S pend in 2 0 21A m ong t h e T op 1 0 D atin g
A pps W orld w id e b y C onsu m er
S pen d , M ost A pps S aw a n
In cre ase in U sa g e T w o Y ears
In to t h e P an d em ic
The t o p g ro ssin g d atin g a p ps a ls o t e nd ed t o h ave h ig h a ve ra g e M B p er u se r,
s ig nallin g t h e r is in g p o pula rit y o f u sin g p ho to s a n d v id eo s t o c o m munic a te .
H ow eve r, h ig he r u sa g e d oes n o t a lw ays c o rre la te w it h h ig he r c o nsu m er
sp end .
Tin d er s a w a s lig ht d eclin e in a ve ra g e M B p er u se r b ut s a w a r e co rd –
bre akin g $ 1.3 5 B in c o nsu m er s p end w orld w id e in 2 0 21, m ain ta in in g it s le ad
th an ks t o a 3 5 % in cre ase Y oY .
Tin d er’s p ric in g m odel w ork s w ell a m ong it s la rg e u se r b ase , w it h it s f r e e-to –
use m odel t h at c h arg es u se rs f o r e xtr a f e atu re s s u ch a s B oosts a n d S up er
Lik e s in clu d ed in in -a p p s u b sc rip tio ns a n d p urc h ase s. It e ve n d yn am ic a lly
a d ju sts it s p ric e b ase d o n t h e u se r’s a g e – a p ro xy f o r d em an d .
U nd ers ta n d in g e ach d atin g a p p’s t a rg et a u d ie n ce a n d u se r b eh avio r
is c ru cia l t o it s s u cce ss. E xp lo re e n g ag em en t a n d m onetiz a tio n s tr a te g ie s
in d ata .a i.
D ATIN GSourc e : d ata .a i N ote : A nd ro id p ho ne s o nly ; A ve ra g e a ctive d ays p er m onth ; ” A ve ra g e S essio ns p er U se r
re pre se nts th e a ve ra g e n um ber o f s e ssio ns p er a ctive u se r in a g iv e n m onth th ro ug ho ut ye ar. A ve ra g e
A ctive D ays r e pre se nts th e a ve ra g e d ays o f u se a cro ss a ll a ctive u se rs in a g iv e n m onth th ro ug ho ut
ye ar.
A ve ra g e M B p er U se r A ve ra g e A ctiv e D ays
1,0 0090 080 070 060 050 040 030 020 010 00
A ve ra g e M eetM e Pair s T a g ged G rin d r B um ble A pp B ad oo H in g e Tin d er A za r P O F O nlin e D atin g
2 0 20 20 21
50

Sourc e : d ata .a i N ote : C om bin e d iO S a n d G oogle P la y; C hin a is iO S o nly ; M ark e t-l eve l r a n kin g s
D ATIN G
2 0 21 R an kin g s b y M ark e t | D atin g
APAC – Downloads A PA C – D ow nlo ad s
Tin d er S oul －跟随
灵魂找到你 W IP PY Tin d er C ute U Tin d er M iC hat T in d er O m i Tin d er Tin d er O m i Tin d er O m i
Bad oo M om o Tin d er Pair s Z eepLiv e B um ble
A pp Ta n ta n O kC up id
D atin g A za r D atin g .c o m La m our M iC hat Ta n ta n Ta n ta n
C ute U Ta n ta n S im ku ng ta p ple P ara U H in g e Tin d er B um ble A pp Tin d er B um ble A pp A za r Ta n D oo
C oﬀe e
M eets
B ag el
C M B
Le m o
Aza r 他趣 M essa g e v ie w er – r e ad W it h C ham et
P O F
Onlin e Le m o Coﬀe e M eets B ad oo M eetM e Blu e d La m our O m i Tin d er
W orld w id e C hin a S outh K ore a Ja p an In d ia A ustr a lia I n d onesia S in g ap oreT haila n d P hilip pin esV ie tn am M ala ysia
H ong
K ong
M ark e t
Ta iw an
M ark e t
1
2
3
4
L e arn M ore : U nco ve r t h e T op D atin g A pps b y Y early D ow nlo ad s 51

Oth er I n d ustr ie s
Em bra cin g M ob ile
data .a i c o ntin ue s t o b e o ne o f o ur m ost
tr u ste d t o ols a n d p artn e rs , h e lp in g u s
ke ep a n e ye o n m ark e t t r e nd s a n d
co m petit iv e b ench m ark s. M ark e ta b ilit y
fr o m t h e g am e c o nce pt s ta g e is a p iv o ta l
str a te g ic p illa r a t R ovio , s o w e c o ntin ue
to w ork c lo se ly w it h d ata .a i o n n e w
fe atu re s t h at h e lp u s in id entif y in g m ark e t
o ppo rtu nit ie s.
Lu is d e L a C am ara
V P M ark e tin g
R ovio
5 2

Hours S pent in S po rts A pps
S ports R eb ound ed
in 2 0 21: T okyo
O ly m pic s & R etu rn
o f L iv e S ports D riv e s
M ob ile S tr e am in g
Hung ry f o r n e w c o nte nt, e ye s r e tu rn e d t o s p o rts
in 2 0 21. T he U EFA E uro T o urn am ent, t h e r e tu rn
o f N FL a n d f a n ta sy f o otb all in t h e U S a n d t h e C ric k e t
W orld C up in A PA C w ere in h ig h d em an d f o llo w in g
a y e ar w it h d ela ys a n d lim it a tio ns o n liv e s p o rts . In In d ia ,
cric k e t is t h e d riv e r o f t h e b ig p eaks in u se r h o urs .
G lo bally t im e s p ent in s p o rts a p ps r e b o und ed 3 0 %
fr o m 2 0 20 b ack t o 2 0 19 ‘s p re -p an d em ic le ve ls . C ountr ie s
se ein g t h e g re ate st r e b ound s in clu d ed : S in g ap o re
(+ 12 5% ), C an ad a (+ 12 5% ), R ussia (+ 12 0 % ), A rg entin a
(+ 10 5% ), In d one sia (+ 9 0 % ), A ustr a lia (+ 8 5 % ) a n d t h e U S
(+ 7 0 % ). In In d ia , t im e s p ent w as r e la tiv e ly f la t v s 2 0 20 .
M onit o r s h if t s in s e aso nalit y w it h d ata .a i.
B en ch m ark y o ur a p p a g ain st m ark e t t r e n d s
to s e e if y o u a re in -lin e w it h , o ut-p acin g o r f a llin g
b eh in d t h e m ark e t.
S P O RTS Sourc e : d ata .a i
N ote : A nd ro id P ho ne s A PA C A M ER EM EA R W orld w id e
050 M10 0M15 0 M20 0M250 M30 0M35 0 M
2/1 /1 8 4 /1 /1 8 6 /1 /1 8 8 /1 /1 8 10 /1 /1 8 12 /1 /1 8 2 /1 /1 9 4 /1 /1 9 6 /1 /1 9 8 /1 /1 9 10 /1 /1 9 12 /1 /1 9 2 /1 /2 0 4/1 /2 0 6 /1 /2 0 8/1 /2 0 10 /1 /2 0 12 /1 /2 0 2/1 /2 1 4/1 /2 1 6 /1 /2 1 8/1 /2 1 10 /1 /2 1 12 /1 /2 1
A ustr a lia C hin a In d ia I n d onesia J a p an S in g ap ore S outh K ore a
53

To p B re ako ut B usin e ss A pps
b y A bso lu te G ro w th in D ow nlo ad s 2 0 21 v s 2 0 20
Sourc e : d ata .a i
N ote : iO S a n d G oogle P la y, C hin a is iO S o nly
T he G re at R esig natio n ?
M ore L ik e T he M ob ile –
E m pow ere d W ork
F o rc e
Jo b s e arc h in g p la tfo rm s lik e S onic a n d A pna w ere
th e # 1 b re ako ut a p ps b y d ow nlo ad s in t h e U K a n d In d ia ,
re sp ectiv e ly .
C ho osin g t o w ork f o r t h em se lv e s: D eliv e ry d riv e r a p ps
lik e D oorD ash D riv e r (# 1 b re ako ut b usin e ss a p p in t h e
U S s e ein g 6 0 % g ro w th Y oY f r o m a n a lr e ad y h ig h le ve l
o f d em an d in 2 0 20 ), D eliv e ro o R id er (# 7 b re ako ut a p p
in t h e U K) a n d B ae m in R id ers (# 3 in S outh K ore a) s a w
re co rd le ve ls o f d em an d . A pps t o e m po w er in d iv id uals
t o e arn e xtr a m one y o r w ork f o r t h e m se lv e s lik e
W hats A pp B usin e ss (# 1 W orld w id e) a n d G etN in ja s in B ra zil
( # 2 ) a ls o s a w s ta n d out g ro w th in d em an d a s c o nsu m ers
tu rn e d t o m obile f o r c a re er f r e ed o m .
M onit o r h o w c o nsu m er b eh avio r m an if e sts o n m ob ile
w it h d ata .a i . U nco ve r o p portu nit ie s, m eet y o ur
cu sto m er n eed s a n d id en tif y n asc e n t t r e n d s b efo re
y o ur c o m petit o rs .
B U SIN ES S
India In d ia
2 M4M6 M8M10 M12 M14 M16 M18 M
2 ap na
3 V ssID
4 P ho ne Pe f o r B usin e ss
5 K o rm o J o bs
6 A zu re A uth e ntic a to r
7 A nyD esk
8 D ocu m ents S ca n ne r
9 U ber D riv e r
10 F o re x T u to ria ls – F o re x
Tra d in g S im ula to r
1W hats A pp B usin e ss
54

Top A pps & G am es
20 21 w as a v e ry in te re stin g y e ar w it h
n e w p riv a cy r u le s o n iO S, c h an g es in a p p
sto re c re ativ e s m odera tio n p o lic y, a n d
th e e m erg ence o f n e w b ig p la ye rs in t h e
m ark e t o f a p p p ro m otio n — r e pre se ntin g
a c h alle ng e f o r t h e in d ustr y a s a w ho le
a n d f o r u s in p artic u la r. W e’r e f o rtu nate
t h at w e d on’t h ave t o s o lv e t h e se
in d ustr y h e ad w in d s a lo ne , b ut in
p artn e rs h ip w it h d ata .a i.
P etr A bro sk in
C M O S earc h a n d P orta l
Y an d ex
55

India In d ia
1 In sta g ra m M ed ia S harin g N etw ork s (S ocia l
M ed ia ) 1 H ots ta r O TT (E nte rta in m ent) 1 W hats A pp
M esse ng er C om munic a tio n (S ocia l M ed ia )
2 M X T a kaT a k S ho rt V id eo s (E nte rta in m ent) 2 T in d er D atin g (S ocia l M ed ia ) 2 F ace b ook S ocia l N etw ork s (S ocia l M ed ia )
3 F ace b ook S ocia l N etw ork s (S ocia l M ed ia ) 3 Lin ke d In In te g ra te d C are er P la tfo rm
(B usin e ss) 3 T ru e ca lle r C alle r B lo ck e r (S ocia l M ed ia )
4 S nap ch at M ed ia S harin g N etw ork s (S ocia l
M ed ia ) 4 C ham et D atin g (S ocia l M ed ia ) 4 In sta g ra m M ed ia S harin g N etw ork s (S ocia l M ed ia )
5 M eesh o E -C om merc e (C 2C ) (S ho ppin g ) 5 Ta n g o L iv e L iv e S tr e am in g (E nte rta in m ent) 5 F ace b ook
M esse ng er C om munic a tio n (S ocia l M ed ia )
6 M oj S ho rt V id eo s (E nte rta in m ent) 6 Y o uT u b e V id eo S harin g (E nte rta in m ent) 6 A m azo n E-C om merc e (B 2C ) (S ho ppin g )
7 Jo sh S ho rt V id eo s (E nte rta in m ent) 7 T ru e ca lle r C alle r B lo ck e r (S ocia l M ed ia ) 7 P ho ne Pe D ig it a l W alle ts & P aym ent (F in an ce )
8 Flip ka rt E -C om merc e (B 2C ) (S ho ppin g ) 8 S ony L IV O TT (E nte rta in m ent) 8 F lip ka rt E -C om merc e (B 2C ) (S ho ppin g )
9 P ho ne Pe D ig it a l W alle ts & P aym ent (F in an ce ) 9 G oogle
O ne
F ile M an ag em ent (U tilit y &
P ro ductiv it y ) 9 M X P la ye r O TT (E nte rta in m ent)
1 0 S hare K aro
In d ia
F ile M an ag em ent (U tilit y &
P ro ductiv it y ) 10 Z EE5 O TT (E nte rta in m ent) 1 0 M yJio N etw ork M an ag em ent (U tilit y &
P ro ductiv it y )
D O W NLO AD SCO NSU M ER S P EN DM ONTH LY A C TIV E U SER SSourc e : d ata .a i N ote : D ow nlo ad s a n d c o nsu m er s p end b ase d o n c o m bin e d iO S A pp S to re a n d G oogle P la y. M AU b ase d o n
C om bin e d iP ho ne a n d A nd ro id P ho ne M onth ly A ctive U se rs ; E xc lu d in g p re -in sta ll e d A pps. M ark e t-l eve l r a n kin g sT O P A PPS & G AM ES O F 2 0 21
2 0 21 R an kin g s b y M ark e t | T op A pps
Le arn M ore : U nco ve r t h e M ost P op ula r A pps B y M ark e t 56

India In d ia
1 L u d o K in g B oard G am e (T a b le to p) 1 Fre e F ir e B attle R o ya le (S ho otin g ) 1 Lu d o K in g B oard G am e (T a b le to p)
2 Fre e F ir e B attle R o ya le (S ho otin g ) 2 C all o f D uty : M obile T e am D eath m atc h (S ho otin g ) 2 P U BG M OBIL E B attle R o ya le (S ho otin g )
3 C arro m P o ol B oard G am e (T a b le to p) 3 C oin M aste r Lu ck B attle (P arty ) 3 F re e F ir e B attle R o ya le (S ho otin g )
4 B ub ble S ho ote r b y Ily o n B ub ble S ho ote r (M atc h ) 4 C an d y C ru sh S ag a M 3-S ag a (M atc h ) 4 C an d y C ru sh S ag a M 3-S ag a (M atc h )
5 C an d y C ru sh S ag a M 3-S ag a (M atc h ) 5 Te en P atti P o ke r & C ard (C asin o ) 5 C arro m P o ol B oard G am e (T a b le to p)
6 S ub w ay P rin ce ss R unne r R unne r (A ctio n) 6 Lo rd s M obile 4 X M arc h -B attle (S tr a te g y) 6 S ub w ay S urfe rs R unne r (A ctio n)
7 Jo in C la sh 3 D A ctio n (H yp erc a su al) 7 C la sh o f C la n s B uild -B attle (S tr a te g y) 7 B ub ble S ho ote r b y Ily o n B ub ble S ho ote r (M atc h )
8 Te m ple R un R unne r (A ctio n) 8 P U BG M OBIL E B attle R o ya le (S ho otin g ) 8 C allb re ak M ult ip la ye r Po ke r & C ard (C asin o )
9 H ill C lim b R acin g A rc a d e R acin g (R acin g ) 9 G ard ensc a p es – N ew A cre s M 3-M eta (M atc h ) 9 S ub w ay P rin ce ss R unne r R unne r (A ctio n)
10 B rid ge R ace .io (H yp erc a su al) 1 0 E vo ny 4 X M arc h -B attle (S tr a te g y) 10 H ill C lim b R acin g A rc a d e R acin g (R acin g )
D O W NLO AD SCO NSU M ER S P EN DM ONTH LY A C TIV E U SER STO P A PPS & G AM ES O F 2 0 21
2 0 21 R an kin g s b y M ark e t | T op G am es
Sourc e : d ata .a i N ote : D ow nlo ad s a n d c o nsu m er s p end b ase d o n c o m bin e d iO S A pp S to re a n d G oogle P la y. M AU b ase d o n C om bin e d iP ho ne a n d
A nd ro id P ho ne M onth ly A ctive U se rs ; E xc lu d in g p re -in sta lle d A pps. M ark e t-l eve l r a n kin g sL e arn M ore : U nco ve r t h e M ost P op ula r G am es B y M ark e t 57

TO P A PPS & G AM ES C O M PA N IE S O F 2 0 21
2 0 21 R an kin g s b y M ark e t | T op C om pan ie s – A pps
India In d ia
C om pan y H Q To p A pps b y D ow nlo ad s C om pan y H Q To p A pps b y C onsu m er S pen d
1 G oogle U nit e d S ta te s G oogle P ay 1 G oogle U nit e d S ta te s Yo uT u b e
2 M eta U nit e d S ta te s In sta g ra m 2 D is n e y U nit e d S ta te s H ots ta r
3 W alm art U nit e d S ta te s Flip ka rt 3 M atc h G ro up U nit e d S ta te s Tin d er
4 Re lia n ce In d ustr ie s In d ia M yJio 4 M ic ro so ft U nit e d S ta te s Lin ke d In
5 T im es G ro up In d ia M X T a kaT a k 5 V eeP ro C hin a P ara U
6 S hare C hat In d ia M oj 6 FU LIA O H ong K o ng C ham et
7 In S ho t In c C hin a In S ho t 7 Ta n g o M e Unit e d S ta te s Ta n g o L iv e
8 D aily h unt In d ia J o sh 8 T ru e ca lle r S w ed en Tru e ca lle r
9 S nap U nit e d S ta te s S nap ch at 9 S ony Ja p an S ony L IV
1 0 B harti A ir te l In d ia W yn k 10 Z ee E nte rta in m ent E nte rp ris e s In d ia Z EE5
D O W NLO AD SCO NSU M ER S P EN DSourc e : d ata .a i N ote : C om bin e d iO S a n d G oogle P la y; C hin a is iO S o nly ; M ark e t-l eve l r a n kin g s L e arn M ore : U nco ve r t h e T op A pps P ub lis h ers A cro ss D if fe re n t M ark e ts 5 8

TO P A PPS & G AM ES C O M PA N IE S O F 2 0 21
2 0 21 R an kin g s b y M ark e t | T op C om pan ie s – G am es
India In d ia
C om pan y H Q To p G am es b y D ow nlo ad s C om pan y H Q To p G am es b y D ow nlo ad s
1 Te nce nt C hin a C arro m P o ol 1 S ea S in g ap o re F re e F ir e
2 J in ke C ult u re – O utﬁ t7 C hin a M y T a lk in g T o m F rie nd s 2 A ctiv is io n B liz za rd U nit e d S ta te s C all o f D uty : M obile
3 A zu r In te ra ctiv e G am es C yp ru s W orm sZ one .io 3 P la yrix I r e la n d G ard ensc a p es – N ew A cre s
4 V oodoo Fra n ce S pir a l R o ll 4 M oon A ctiv e Is ra e l C oin M aste r
5 ir o nS ourc e Is ra e l Jo in C la sh 3 D 5 S up erc e ll F in la n d C la sh o f C la n s
6 A ppLo vin U nit e d S ta te s K it c h e n F re nzy 6 Te nce nt C hin a 8 B all P o ol
7 S ayG am es B ela ru s C om ic s B ob 7 O ctr o In d ia T e en P atti
8 C ra zy L a b s Is ra e l P ho ne C ase D IY 8 IG G Chin a Lo rd s M obile
9 G am etio n In d ia L u d o K in g 9 Lo ng T e ch N etw ork C hin a R is e o f E m pir e
10 B ab yB us C hin a B ab y P an d a W orld 1 0 E le ctr o nic A rts U nit e d S ta te s FIF A S occe r
D O W NLO AD SCO NSU M ER S P EN DSourc e : d ata .a i N ote : C om bin e d iO S a n d G oogle P la y; C hin a is iO S o nly ; M ark e t-l eve l r a n kin g s L e arn M ore : U nco ve r t h e T op G am es P ub lis h ers A cro ss D if fe re n t M ark e ts 5 9

Com petit iv e
In te llig en ce
D riv in g O rg an ic S earc h
& P aid U se r A cq uis it io n
P ro d uct D eve lo p m en t
& R oad m ap P la n nin g
B usin ess
D eve lo p m en t
In te rn atio nal
E xp an sio n
A d M onetiz a tio n
O ptim iz a tio n W e F ue l M obile E xc e lle nce
& M one tiz a tio n
data .a i 60

Dis c la im er
data .a i is a m obile m ark e t e stim ate s e rv ic e p ro vid er. d ata .a i
is n o t r e g is te re d in a n y in ve stm ent a d vis o ry c a p acit y in a n y ju ris d ic tio n
glo bally , a n d d oes n o t o ffe r a n y le g al, f in an cia l, in ve stm ent o r b usin e ss
a d vic e . N oth in g c o nta in e d in t h is c o m munic a tio n, o r in a n y d ata .a i
p ro ducts , s e rv ic e s, c o m munic a tio ns, o r o th e r o ffe rin g s, s h o uld b e c o nstr u e d
as a n o ffe r, r e co m mend atio n, o r s o lic it a tio n t o b uy o r s e ll a n y s e cu rit y o r
in ve stm ent, o r t o m ake a n y in ve stm ent d ecis io ns. A ny r e fe re nce t o p ast
o r p o te ntia l p erfo rm an ce is n o t, a n d s h o uld n o t, b e c o nstr u e d a s a r e co m –
mend atio n o r a s a g uara n te e o f a n y s p ecif ic o utc o m e. Y ou s h o uld a lw ays
c o nsu lt y o ur o w n p ro fe ssio nal le g al, f in an cia l, in ve stm ent a n d b usin e ss
a d vis o rs . A ddit io nally , b y p ro vid in g t h e in fo rm atio n h e re in , d ata .a i
d oes n o t m ake a n y r e pre se nta tio ns o r w arra n tie s a n d d oes n o t u nd erta ke
a n y le g al o r c o ntr a ctu al o blig atio ns w hats o eve r. N o lia b ilit y m ay a ccru e
to d ata .a i a s a r e su lt o f p ro vid in g t h is in fo rm atio n t o y o u.
V ie w R ep ort M eth o d olo g y 61

Req uest a D em o T od ay
data .a i

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