State of Mobile 2022: Indonesia Report

data .a i

EX EC UTIV E S U M MARY :
2 0 21 I n d onesia n M ob ile L a nd sc a pe a t a G la nce
7 .3 1B
New A pp
D ow nlo a ds
2Y G ro w th
+ 33% iO S, G oog le P la y
5 .4 H rs
Daily T im e S p en t
P er U se r
2Y G ro w th
A nd ro id P ho nes + 38 %
3 .1 3 B
Gam in g A pp
D ow nlo a ds
2Y G ro w th
+ 56 %
$ 532 M
App S to re
S p en d
2Y G ro w th
+ 38 % iO S, G oog le P la y G am in g A pp
Sp en d
$ 32 5 M
2Y G ro w th
iO S, G oog le P la y + 2 4 % > 1 3 ,0 00 a pps
dow nlo a ded p er
m in ute i n 2 0 21
1/ 3 o f d aily
w akin g h o urs
> $ 1,0 00 s p en t p er
m in ute i n 2 0 21
2 iO S, G oog le P la y > 4 2% o f a ll a pps
dow nlo a ded i n
I n d onesia i n 2 0 21
> 6 1% o f a ll a pp
sp en d i n I n d onesia
in 2 0 21

Conte n ts












M acro M ob ile Tr en d s
G am in g
F in a nce
R eta il
V id eo S tr e a m in g
F ood & D rin k
H ea lt h & F it n ess
S o cia l
Tr ave l
D atin g
O th er I n d ustr ie s E m bra cin g M ob ile
To p A pp & G am es o f 2 0 21
D iv e d eep er i n to t h e i n sig hts c o nta in ed i n t h is r e p ort b y
exp lo rin g d ir e ctly i n d ata .a i I n te lli g en ce . E ach s li d e
co nta in s l i n ks t o v ie w t h e d ata i n e xp and ed m ark e ts a nd
t r e n d ed o ve r t im e. F or a cce ss t o d ata .a i I n te lli g en ce ,
re a ch o ut t o d ay . T his r e p ort i s i n te ra ctiv e . F or t h e b est
u se r e xp erie n ce , p le a se v ie w i n y o ur w eb b ro ws er.
3

data .a i
A F ew o f O ur A m azin g C usto m ers
4

Macro M ob ile
T re n d s
M acro M ob ile
T re n d s
Consu m er t im e a nd t r a nsa ctio ns in a pps
co ntin ue s t o h yp erc h a rg e d if fe re n t
ve rtic a ls – F ro m G am in g t o R eta il t o
F o od /R id e h a ili n g a nd n o w F in a nce ,
F in te ch & E dute ch . I t is in cre a sin g ly
c rit ic a l f o r b ra nd s t o p ro a ctiv e ly in ve st
in d eve lo p in g r o b ust a pp-b ase d in sig hts
a nd a pp c a pabili t ie s t o m ake t h e m ost
o f t h e s u rg e in u se r a tte n tio n a nd t im e.
Neel M urty
H ea d o f A pps & D is p la y, S E A
G oog le
5

5.55 .04 .54 .03 .53 .02 .52 .01 .51 .00 .50
B ra zil I n d one sia S outh K o re a M exic o In d ia J a p an Tu rk e y S in g ap o re C an ad aU nit e d S ta te s R ussia U nit e d K in g d om A ustr a lia A rg entin a F ra n ce G erm an y C hin a
2 0 19 2 0 20 20 21
A ve ra g e H ours S pent o n M ob ile P er D ay P er U se r
Sourc e : d ata .a i I n te llig en ce
N ote : A nd ro id p ho ne s
I n d onesia n s S pen t 1 /3
o f W akin g H ours o n
M ob ile , U p 3 8 % S in ce
2 0 19
MAC RO M OBIL E T R EN DSA cro ss t h e t o p 1 0 m ark e ts a n aly ze d , t h e w eig hte d
ave ra g e s u rp asse d 4 h o urs 4 8 m in ute s in 2 0 21 —
u p 3 0 % f r o m 2 0 19 . U se rs in B ra zil, In d o ne sia a n d S outh
K ore a s u rp asse d 5 h o urs p er d ay in m obile a p ps in 2 0 21.
A lt h o ug h t h e a ve ra g e In d one sia n w atc h e d 4.3 3 h o urs o f
TV a d ay in 2 0 18 (a cco rd in g t o t h e la te st a va ila b le d ata ),
t h e t im e t h e y s p end o n t h e ir m obile d evic e s is q uic k ly s e t
to s u rp ass t h at.
M ob ile u sa g e e stim ate s h ig hlig ht g ro w th s e cto rs
to in fo rm s tr a te g ic r o ad m ap a n d in ve stm en t p rio rit ie s.
K no w w here t o m ake s tr a te g ic d ecis io ns: a d ve rtis in g
sp en d , c o rp ora te p rio rit iz a tio n a n d r e so urc e a llo ca tio n
fo llo w t h e e ye b alls — a n d t h ey a re o n m ob ile .
6

To p 2 0 M obile M ark e ts in 2 0 21
G lo b ally 2 30
B illio n D ow nlo ad s,
$ 17 0 B illio n in
C onsu m er S pen d ,
3.8 T rillio n H ours
In d one sia s a w p he no m enal g ro w th in h o urs s p end o n
m obile , s e ein g 1 5 6 b illio n h o urs in 2 0 21, 6 6 b illio n m ore
h o urs t h an 2 0 20 , e quatin g t o a 2 0 % g ro w th Y oY a s
m obile — e sp ecia lly m obile g am in g — g o m ain str e am .
Em erg in g m ark e ts d om in ate f o r d ow nlo ad s g ro w th
w it h In d ia s e ein g s ta n d out d ow nlo ad s. P akis ta n , P eru ,
P hilip pin e s, V ie tn am , In d one sia a n d E g yp t w ere a m ong
th e f a ste st g ro w in g m ark e ts f o r d ow nlo ad s a t 2 5% , 2 5% ,
25% , 2 0 % 1 5 % a n d 1 5 % g ro w th Y oY , r e sp ectiv e ly .
M AC RO M OBIL E T R EN DSM ob ile a d op tio n b oom ed in 2 0 21, w it h g ro w th a cro ss
d ow nlo ad s, u sa g e a n d a p p s to re c o nsu m er s p en d .
S iz e t h e m ark e t a n d k e ep t a b s o n f a st-g ro w in g a re as
o f o p portu nit y in d ata .a i .
Downloads D ow nlo ad s
10 0B90 B80 B70 B60 B50 B40 B30 B20 B10 B0
#1 C hin a # 2 In d ia# 3 U nit e d S ta te s
2 0 19 2 0 20 20 21
Sourc e : d ata .a i I n te llig en ce
N ote : D ow nlo ad s a cro ss iO S, G oogle P la y a n d th ir d -p arty A nd ro id in C hin a c o m bin e d ; T im e s p ent is A nd ro id
p ho ne s o nly ; S pend is g ro ss — in clu siv e o f a n y p erc e nt ta ke n b y th e a p p s to re s
D ow nlo ad s C onsu m er S pen d H ours
11B10 B9B8B7B6 B5B4B3 B2 B1B0
# 4 B ra zil# 5 In d one sia # 6 R ussia # 7 M exic o # 8 T u rk e y # 9 V ie tn am# 10 P hilip pin e s # 11 E g yp t# 12 P akis ta n # 13 J a p an # 14 T haila n d # 15 U K#16 G erm an y # 17 F ra n ce# 18 S outh K o re a # 19 S au d i A ra b ia # 2 0 C olo m bia
2 0 19 2 0 20 20 21
7

Hours S pent in A pps b y C ate g o ry
Sourc e : d ata .a i I n te llig en ce
N ote : A nd ro id p ho ne s
I n I n d onesia , 7 O ut o f
E ve ry 1 0 M in ute s o n
M ob ile W as S pen t in
S ocia l a n d P ho to
& V id eo A pps in 2 0 21
As t im e in cre ase s o n m obile in e m erg in g c a te g o rie s,
c o nsu m ers a re a ls o e ng ag in g d eeper in e arly -m ove r
ca te g o rie s lik e S ocia l, C om munic a tio n, a n d P ho to &
V id eo a p ps.
W hile P ho to & V id eo a p ps (e .g . Y ouT ub e a n d Tik T o k )
have s e en a n in cre ase in m ark e t s h are o f t im e s p ent, t h is
h as la rg ely n o t b een a t t h e e xp ense o f c u rre nt h ab it s .
R ath e r, c o nsu m ers h ave t u rn e d h is to ric a lly ‘n o n-m ob ile ‘
tim e in to t im e s p ent in a p ps a n d g am es.
M AC RO M OBIL E T R EN DSThe p an d em ic a cce le ra te d e xis tin g m ob ile h ab it s , w hic h
h ave s o lid if ie d in 2 0 21. W hile s o cia l d om in ate s f o r t im e
sp en t g lo b ally , r e g io nal d if fe re n ce s in a p p p re fe re n ce s
h ig hlig ht u niq ue m ark e t d if fe re n ce s. D is c o ve r lo ca l
tr e n d s in d ata .a i .
Indonesia In d onesia
4 5 B40 B35 B30 B25B20 B15 B10 B5B0
20 18 Q 1 20 18 Q 2 20 18 Q 3 20 18 Q 4 20 19 Q 1 20 19 Q 2 20 19 Q 3 20 19 Q 4 20 20 Q 1 20 20 Q 2 20 20 Q 3 20 20 Q 4 20 21 Q 1 20 21 Q 2 20 21 Q 3 20 21 Q 4
Socia l & C om munic a tio n P ho to & V id eo G am es E nte rta in m en t O th ers
8

Cum ula tiv e N um ber o f A pps R ele ase d b y S to re
Sourc e : d ata .a i I n te llig en ce . N ote : N um ber o f a p ps r e le ase d a s o f D ece m ber 2 0 21. R ele ase
d ate is b ase d o n a p p m eta data o n iO S A pp S to re o r G oogle P la y in a n y c o untr y
M ob ile E co sy ste m H ealt h ie r
T han E ve r: P ub lis h ers R ele ase d
2 M illio n N ew A pps & G am es
in 2 0 21
MAC RO M OBIL E T R EN DSThis b rin g s t h e t o ta l o f a p ps a n d g am es e ve r r e le ase d o n iO S a n d G oogle
P la y t o o ve r 2 1 m illio n.
G oogle P la y a cco unte d f o r 7 7% o f a ll a p ps a n d g am es r e le ase s in 2 0 21.
A cro ss b oth iO S a n d G oogle P la y, G am es r e pre se nte d 1 5 % o f a ll n e w
re le ase s in 2 0 21. T he r e m ain in g 8 5 % o f n e w a p ps s p an a ll c a te g o rie s o f t h e
ap p s to re s, f r o m m obile -fir s t m ove rs lik e s o cia l t o m obile -fo rc e d in d ustr ie s
lik e in su ra n ce a n d h e alt h ca re .
A pps a re a ls o r e m ove d a n d p hase d o ut o ve rtim e t o le ave t h e c u rre nt liv e
a p ps a n d g am es a va ila b le t o d ow nlo ad o n t h e a p p s to re s a t 5 .4 m illio n (1 .8
m illio n o n iO S a n d 3 .6 m illio n o n G oo gle P la y).
W it h s m artp ho nes p ro vid in g u np ara lle le d r e ach a n d a cce ss t o b illio ns
o f c o nsu m ers w orld w id e, e ve ry in d ustr y is a m ob ile -f o cu se d in d ustr y —
N ew a p p r e le ase s illu str a te s t h e d em an d f o r e n g ag in g c u sto m ers
o n m ob ile . K eep t a b s o n t h e r a p id ly -c h an g in g c o m petit iv e la n d sc a p e
w it h d ata .a i .
2 2M20 M18 M16 M14 M12 M10 M8M6 M4M2 M0
20 11 2 0 12 2 0 13 2 0 14 2 0 15 2 0 16 2 0 17 2 0 18 2 0 19 2 0 20 20 21
iO S Goog le P la y
9

25020 015 010 0500
20 12 2 0 13 2 0 14 2 0 15 2 0 16 2 0 17 2 0 18 2 0 19 2 0 20 20 21
7 2 8 37 6 7
14
8 7
18
116
2 7
14 1
35
15 8
59
17 4
A pplic a tio ns G am es
N um ber o f A pps S urp assin g $ 10 0 M illio n
in A nnual G lo bal C onsu m er S pend
Sourc e : d ata .a i I n te llig en ce
N ote : C onsu m er S pend a cro ss iO S, G oogle P la y, iO S o nly f o r C hin a; S pend
is g ro ss — in clu siv e o f a n y p erc e nt ta ke n b y th e a p p s to re s 2 33 A pps & G am es
G en era te d O ve r
$ 10 0 M illio n D olla rs
A nnually in 2 0 21
MAC RO M OBIL E T R EN DSC onsu m ers m ig ra te d m ore o f t h e ir e nte rta in m ent a n d
g am es c o nsu m ptio n o nto m obile . In 2 0 21, t h e re w ere
o ve r 2 30 a p ps a n d g am es s u rp ass in g $ 10 0M in a n nual
co nsu m er s p end , w it h 1 3 o f t h e m s u rp assin g $ 1 B illio n.
T his w as u p 2 0 % f r o m 2 0 20 a t 1 9 3 a p ps a n d g am es
o ve r $ 10 0M in a n nual s p end , a n d o nly 8 o ve r $ 1 B illio n.
Im pro ve d c o nnectiv it y , s c re en s iz e a n d h ard w are
h ave m ad e it e asie r t h an e ve r b efo re t o e n jo y p re m iu m
ap plic a tio ns & g am in g e xp erie n ce s o n-t h e-g o.
C onsu m ers , c o nse q uen tly , m ig ra te d s h are o f w alle t
to m ob ile a s t h e d e f a cto g am in g c o nso le a n d t o ol
fo r m an ag in g o ur liv e s. V ie w t o p g ro ssin g a p ps
in d ata .a i .
10

Glo bal M obile A d S pend
Sourc e : d ata .a i I n te llig en ce
$ 40 0B$35 0 B$30 0B$250 B$20 0B$15 0 B$10 0B$50 B0
20 18 2 0 19 2 0 20 20 21 20 22F
$ 15 5B
$ 19 0 B
$240 B
$29 5B
$ 35 0 B
4-Y R C AG R:
2 2.6 %
D esp it e I D FA F ears , D olla rs
F lo ck e d t o M ob ile A ds —
T op pin g $ 29 5B in 2 0 21,
u p 2 3% Y oY a n d P ois e d
to H it $ 35 0 B in 2 0 22
MAC RO M OBIL E T R EN DS: A D VER TIS IN GM obile is d riv in g d ig it a l a d s p end g lo bally . A m id st a n e co no m ic r e b o un d
w it h G DP u p 5 .9 % in 2 0 21 , c yc lic a l e ve nts lik e t h e T o kyo O ly m pic s a n d U EFA
E uro T o urn am ent, a n d e ng ra in e d m obile h ab it s , a d d olla rs f lo w ed t o m obile
a s t h e p rim ary a n d c a p tiv e c h an ne l f o r e ng ag in g c o nsu m ers — r e pre se ntin g
70 % o f d ig it a l s p end .
W it h t h e B eijin g O ly m pic s in 2 0 22 a n d U S m id -te rm e le ctio ns, d ig it a l
a d s p end is s e t t o b e r o bust w it h t h e m ajo rit y d riv e n b y m obile . B ra n d
m ark e tin g v s p erfo rm an ce m ark e tin g is s e t t o p ic k u p a s b usin e ss e s a n d
b ra n d s c a p it a liz e o n m obile ‘s b ro ad a n d c a p tiv e a u d ie nce a m id st t h e
b ack d ro p o f ID FA d epre ca tio n.
M onit o r t h e c h an g in g b est p ra ctic e s in m ob ile a d ve rtis in g , p in p oin t
ad c re ativ e s a re p erfo rm in g b est a n d d eco d e t h e g ro w th s tr a te g ie s
o f t h e le ad ers in t h e m ob ile u se r a cq uis it io n. U nco ve r a d ve rtis in g
in sig hts in d ata .a i .
11

The M ost S earc h ed A nd ro id A pp S to re K eyw ord s in 2 0 21
MAC RO M OBIL E T R EN DS: A PP S TO RE O PTIM IZ A TIO N Business Busin ess
1 se ek m eet jo b boss
直聘 z o om te am s zo om zo om zo om zo om zo om zo om ed evle t sc a n ne r
ap p zo om
2 au str a lia
p o st z o om zo om 企查
查 te am s zo om go ogle m eet g o ogle
m eet ya h o o m eet по чта
р о сси и 줌 zo om zo om m ic ro so ft
t e am s
3 zo om go ogle m eet jo bs 天眼
查 lin ke d in s c a n ne r a p p w hats a p p
b usin e ss m eet te am s meetin g s hh.r u 알바몬 tü rk iy e te am s in d eed
4 jo b m eetin g s in d eed 腾讯
会议 pô le e m plo i au to sc o ut2 4 sc a n ne r f o r
ip ho ne m eetin g s やふー go ogle
m eet зум 알바천
국 ı̇ş k u r m ic ro so ft
t e am s te am s
5 lin ke d in c la ro lin ke d in 阿里
云 c a m sc a n ne r m ic ro so ft t e am s te am s lo go やふー te am s ле руа
м ерле н 한글 iş k u r sc a n ne r
ap p f r e e
m ic ro so ft
a u th e ntic a to r
6 jo bs va g as d e
em pre g o te am s wps sc a n m ic ro so ft
a u th e ntic a to r lin ke d in p d f やふー te am м ой н ал о г 알바 m eet lin ke d in d uo m obile
7 m ic ro so ft
t e am s lin ke d in c h at 企业
微信 in d eed pd f zo om
m eetin g p ln まいなぽいん
とアプリ p d f лук о йл 사람인 lin ke d in in d eed lin ke d in
8 x e ro te am s mic ro so ft
t e am s 顺丰 whats a p p
b usin e ss lin ke d in a d obe s c a n jn e メモ ch at te am s 블라인
드 te am ca m
sc a n ne r
th e z o om a p p
fo r ip ho ne
9 te am s te am ca n ad a
po st
今日
头条 p d f w hats a p p
b uis n e ss
m ic ro so ft
t e am s jo bstr e et ずーむ m ic ro so ft
t e am s ро сте ле ко м pd f pd f ch at g o ogle m eet
10 tim e min ha c la ro g o ogle
m eet 钉钉 o rn ik a r ad obe s c a n p d f s c a n ne r lin ke d in z o om アプリ無
料 in d eed аэр о ф ло т 모바일
팩스 m eetin g s ub er
d riv e r
ub er d riv e r
ap p
R an kA ustr a liaB ra zilC an ad aC hin aFra n ceG erm an yIn d iaI n d onesiaJ a p anM exic oR ussiaS outh
K ore aTu rk e yU nit e d
K in g d omU nit e d S ta te sU nco ve r t r e n d s in A pp S to re O ptim iz a tio n ( A SO ) in a n d c o m petit iv e in sig hts o n a p p s to re
s e arc h t r a ffic , k e yw ord r a n kin g s a n d p aid a p p s to re s e arc h a d s in d ata .a i.
S ourc e : d ata .a i I n te llig en ce N ote : A nd ro id p ho ne s; r a n ke d b y a ve ra g e S earc h V olu m e; C hin a in clu d es iP ho ne s o nly 1 2

Gam in g
Ja m C it y ‘s b usin ess h a s e xp erie n ce d
te rrif ic g ro w th o ve r t h e y e a rs a nd w e
hea d in to 2 0 22 w it h b ill i o ns in a ggre g a te
li f e tim e r e ve n ue a nd t e n s o f m ill i o ns o f
p la ye rs a ro un d t h e w orld . d ata .a i h a s
re m ain ed a v a lu e d p artn er w ho se
m ark e t in te lli g en ce p la tf o rm p ro vid es
in d ustr y b en ch m ark in g a nd c o m petit iv e
in sig hts a cro ss t h e m ob ile e co sy ste m
w hic h o ur t e a m u se s d aily t o h elp d riv e
o ur c o ntin ue d s u cce ss a t s c a le .
Jo sh Y gua do
P re sid en t a nd C O O
Ja m C it y
13

In I n d onesia , A ddit io nal
4 9 0 M illio n in G am in g
D ow nlo ad s w as A dded
in 2 0 21, B rin g in g T ota l
to 3 .1 B illio n
Hyp erc a su al g am es s u ch a s H air C halle ng e a n d B rid ge
R ace w ere k e y d ow nlo ad s d riv e r, b ut 2 0 21 s a w s o m e w ell
k n o w n IP s s u ch a s P oké m on U N IT E , a n d PU BG : N EW
S TA TE m akin g m ajo r g ain s in d ow nlo ad s a n d u sa g e.
H it g am es s u ch a s R oblo x an d G ensh in Im pact a ls o s a w
g ro w th in c o nsu m er s p end w orld w id e a s m obile g am es
are n o w c a p ab le o f o ffe rin g c o nso le -lik e g ra p hic s a n d
g am epla y e xp erie nce s. T he g am in g s c e ne in C hin a h as
se en r e ne w ed e xc it e m ent o ve r t h e r e le ase o f H arry
P otte r M ag ic A w ake ne d a n d Le ag ue o f L e g end s: W ild R if t
in H 2 2 0 21, a n d w e e xp ect t h e se t o f u rth e r o ccu p y t h e
to p r e ve nue c h arts in t h e c o m in g m onth s a n d f u rth e r a d d
to g lo bal m obile g am in g g ro w th .
G AM IN G
Worldwide W orld w id e
$12 0 B$10 0B$80 B$60 B$40 B$20 B0
20 18 2 0 18 -2 0 19 G ro w th 2 0 19 -2 0 20 G ro w th 2 0 20 -2 0 21 G ro w th 2 0 21
$ 73 .7 9 B
$ 12 .0 3B
$ 14 .7 0 B
$15 .4 9 B
$ 116 .0 1B Consu m er S pend (U SD )
W orldwide W orld w id e
80 B60 B40 B20 B0
20 18 2 0 18 -2 0 19 G ro w th 2 0 19 -2 0 20 G ro w th 2 0 20 -2 0 21 G ro w th 2 0 21
6 3.7 1B
4 .3 4 B
11.9 0 B
3.0 3B
8 2.9 8B
Dow nlo ad s (M illio ns)
S ourc e : d ata .a i I n te llig en ce N ote : D ow nlo ad s a cro ss iO S, G oogle P la y a n d th ir d -p arty A nd ro id in C hin a
co m bin e d ; T im e s p ent is A nd ro id p ho ne s o nly ; S pend is g ro ss — in clu siv e o f a n y p erc e nt ta ke n b y th e a p p s to re s M ob ile G am e C onsu m er S pen d G ro w th M ob ile G am e D ow nlo ad s G ro w th M ob ile g am e s u sta in ed s tr o ng m om en tu m f r o m
p an d em ic s u rg e — 2 0 21 in g am in g w as a s d yn am ic
a s a n y p re vio us y e ar. T he t im e t o a ct is n o w .
14

Sourc e : d ata .a i I n te llig en ce N ote : T o p A pps b y y e ar-o ve r-y ear D ow nlo ad s, C onsu m er S pe nd a n d
A ve ra g e A ctive U se r G ro w th a cro ss iO S, G oogle P la y. M AU G ro w th o n iP ho ne s a n d A nd ro id P ho ne sG AM IN G
2 0 21 B re ako ut R an kin g s b y M ark e t | G am es
APAC – Br eakout Downloads APA C – B re ako ut D ow nlo ad s
Brid ge
R ace
Le ag ue o f
Le g end s: W ild
R if t
C ookie R un:
K in g d om
U m a
M usu m e
Pre tty D erb y
B rid ge R ace H ig h
H eels
H ig gs
D om in o
Is la n d
P o ké m on
U N IT E
H air
C halle ng e
B rid ge
R ace P la y T o geth e r Stu m ble
G uys C oin M aste r N in ja M ust D ie 3
H air
C halle ng e
C all o f D uty :
M obile
N i n o K uni: C ro ss
W orld s
Pro je ct
M ake o ve r
FA U -G :
Fe arle ss a n d
U nit e d G uard s
B rid ge
R ace
Is la n d K in g
– C oin
A dve ntu re
S tu m ble
G uys
R ag naro k
X : N ext
G ene ra tio n
B lo ck
P uzzle
2 0 21
8 B all P o ol B rid ge
R ace
Le ag ue o f L e g end s:
W ild R if t
P U BG : N EW
S TA TE
C ount
M aste rs
B attle o f
G old en
S patu la
P U BG : N EW
S TA TE
To uho u
D an m aku
K ag ura
L e g end S quad
3 D
C ount
M aste rs
B rid ge
R ace
P ro je ct
M ake o ve r
B rid ge
R ace
S m ash
C olo rs 3 D B rid ge R ace R O BLO X Count M aste rs
H arry P o tte r
M ag ic
A w ake ne d
P ho ne
C ase D IY
H arry P o tte r
M ag ic
A w ake ne d
O ne P unch M an :
T he S tr o ng est
N ie R
Re in ca rn atio n H air C halle ng e H air
C halle ng e
H air
C halle ng e
B rid ge
R ace
S au sa g e
M an
S au sa g e
M an H air C halle ng e Is la n d
K in g S an g o ku sh i S tr a te g y
P ro je ct S eka i
C olo rfu l S ta g e!
fe at. H ats u ne
M ik u
W orld w id e C hin a S outh K ore aJa p anIn d ia A ustr a liaI n d onesiaS in g ap oreT haila n dP hilip pin es V ie tn am M ala ysiaH ong K ong M ark e tTa iw an M ark e t
1
2
3
4
L e arn M ore : U nco ve r t h e T op G am es b y C han g e in Y early D ow nlo ad s 15

Astr o no m ic a l R is e o f H yp erc a su al: I n no va tio n & S hif t in g P la ye r
P re fe re n ce s G ave W ay t o E m erg in g G am e G en re s
GAM IN G
Sourc e : d ata .a i I n te llig en ce N ote : D ow nlo ad s a cro ss iO S, G oogle P la y. C hin a is iO S o nly . G enre
b re akd ow n b ase d o n A pp A nnie G am e IQ T axo no m y a s o f J a n uary 7 th , 2 0 22W orld w id e | T op G am in g S ub gen re s & T op G am es b y D ow nlo ad s
01B2 B3B5 B
20 11 2 0 12 2 0 13 2 0 14 2 0 15 2 0 16 2 0 17 2 0 18 2 0 19 2 0 20 20 21
A ctio n (H yp erc a su al)
P uzzle (H yp erc a su al)
S im ula tio n (H yp erc a su al)
K id s (O th e r)
D riv in g (S im ula tio n)
.io (H yp erc a su al)
R unne r (A ctio n)
C re ativ e S an d box
(S im ula tio n)
S im ula tio n S po rts (S po rts )
P e t (S im ula tio n)
P vE S ho otin g (S ho otin g )
W ord (P uzzle )
B ub ble S ho ote r (M atc h )
S olit a ir e (T a b le to p)
P hysic s (P uzzle )
Po ke r & C ard (C asin o )
S lic in g (A ctio n)
A ctio n (H yp erc a su al)
P uzzle (H yp erc a su al)
S im ula tio n…
K id s (O th e r)
D riv in g (S im ula tio n)
.io (H yp erc a su al)
R unne r (A ctio n)
C re ativ e S an d box…
S im ula tio n S po rts …
P e t (S im ula tio n)
01B2 B3B4B
4.0 1B
3 .7 8 B
3.1 5 B
2.5 7B
1.6 3B
1.4 1B
1.2 0 B
1.1 2 B
1.1 0 B
0.9 0 B
W ate r S ort P uzzle
P ho ne C ase D IY
T o ca L if e : W orld
E xtr e m e C ar
D riv in g S im ula to r
B rid ge R ace
S ub w ay S urfe rs
R O BLO X
8 B all P o ol
M y T a lk in g T o m
Frie nd s
H air C halle ng e 2021 2 0 21 Y early E vo lu tio n o f T op G en re s b y D ow nlo ad s
2 0 21 T op G en re s 2 0 21’s T op G en re s in 2 0 11 2 0 11 T op G en re s
A naly ze M ore G en re s in A pp A nnie ‘s G am e I Q M ark e t S iz in g R ep ort 16

4x M arc h -B attle S tr a te g y G am es E m erg ed
as t h e M ost M onetiz a b le G en re f o r M ob ile G am es
GAM IN GW orld w id e | T op G am in g S ub gen re s & T op G am es b y C onsu m er S pen dY early E vo lu tio n o f T op G en re s b y C onsu m er S pen d
2 0 21 T op G en re s 2 0 21’s T op G en re s in 2 0 11 2 0 11 T op G en re s
2021 20 21
4X M arc h -B attle …
M MORPG (R PG )
Te am B attle (R PG )
Slo ts (C asin o )
M 3-M eta (M atc h )
B attle R o ya le …
M 3-S ag a (M atc h )
P uzzle R PG (R PG )
Sim ula tio n S po rt…
C re ativ e S an d b…
0 $ 2B$ 4B$ 6B$8B$ 10 B$12 B
$9.7 0 B
$8.4 3 B
$ 8.0 2B
$ 5.5 7B
$ 3.9 2B
$ 3.6 3B
$ 2.8 2 B
$ 2.2 5B
$ 2.1 8 B
$ 2.1 5 B
M y H ero
A ca d em ia :
S tr o ng est H ero
H ero W ars
S lo to m an ia
P ro je ct M ake o ve r
Fre e F ir e
C an d y C ru sh
S ag a
Em pir e s & P uzzle s
8 B all P o ol
R O BLO X
Lo rd s M obile
0$ 2B$ 4B$ 6B$ 8B$ 10 B
20 11 2 0 12 2 0 13 2 0 14 2 0 15 2 0 16 2 0 17 2 0 18 2 0 19 2 0 20 20 21
4X M arc h -B attle
( S tr a te g y)
M MORPG (R PG )
Te am B attle (R PG )
Slo ts (C asin o )
M 3-M eta (M atc h )
B attle R o ya le (S ho otin g )
M 3-S ag a (M atc h )
P uzzle R PG (R PG )
Sim ula tio n S po rts (S po rts )
C re ativ e S an d box
(S im ula tio n)
P o ke r & C ard (C asin o )
W ord (P uzzle )
B uild B re ed (S im ula tio n)
P hysic s (P uzzle )
P vE S ho otin g (S ho otin g )
La n e -B attle (S tr a te g y)
S lic in g (A ctio n)
Sourc e : d ata .a i I n te llig en ce N ote : D ow nlo ad s a cro ss iO S, G oogle P la y. C hin a is iO S o nly . G enre
b re akd ow n b ase d o n A pp A nnie G am e IQ T axo no m y a s o f J a n uary 7 th , 2 0 22A naly ze M ore G en re s in A pp A nnie ‘s G am e I Q M ark e t S iz in g R ep ort 17

Fin an ce
As D AN A f o cu se s o n im pro vin g t h e q ua li t y
o f li f e o f I n d onesia n p eo p le t h ro ug h o ur
o ne-sto p f in a ncia l li f e sty le p la tf o rm , w e
need t o u n d ers ta nd t h e p ro fo un d
sp ectr u m o f t h e f a st- c h a ng in g m ob ile
a nd d ig it a l e co sy ste m . d ata .a i h a s g iv e n
us e xte n siv e in sig hts t o in cre a se t h e
g ro w th o f o ur a pp p erfo rm ance .
Vin ce n t H en ry I s w ara tio so
C hie f E xe cu tiv e O ffic e r
D AN A I n d onesia
18

Fin an ce A pp D ow nlo ad s b y C ountr y
F in an ce A pp D ow nlo ad s
in I n d onesia S urp asse d
3 8 2M in 2 0 21, a n 8 2% Y oY
In cre ase a n d a 1 8 5 %
In cre ase S in ce 2 0 18
Asid e f r o m In d one sia , M exic o , A rg entin a, a n d B ra zil s a w t h e la rg est
g ro w th o ve r t h e p ast 4 y e ars , u p 2 50 % , 1 8 0 % a n d 1 7 5 % , r e sp ectiv e ly ,
a lt h o ug h t h e y a re n o t t h e la rg est m ark e ts g lo bally .
In L a tin A m eric a , t h e re is a s u b sta n tia l u nd erb an ke d c o m munit y a s 7 0 %
of t h e ir p o pula tio n d oes n o t h ave a b an k a cco unt a n d n e arly 8 0 % d oes
no t h ave a c re d it c a rd . C onsu m ers a re m ore w illin g t o t r y a lt e rn ativ e s
to r e ta il b an ks, s u ch a s n e o ban ks, w hic h t e nd t o b e m ore a cce ssib le
t o t h o se w it h o ut e xc e lle nt c re d it a n d o ffe r c u sto m f e atu re s b ette r s u it e d
fo r s p ecif ic n e ed s.
F IN AN CE
Indonesia In d onesia
4 0 0.0 M35 0.0 M30 0.0 M25 0.0 M20 0.0 M15 0.0 M10 0.0 M50.0 M0
20 18 2 0 19 2 0 20 20 21
K no w in g h ig h-g ro w th a re as is k e y f o r a p p p ub lis h ers w hen
d ete rm in in g t h eir e xp an sio n s tr a te g ie s. C om pare F in an ce a p p
d ow nlo ad s o ve r t h e y e ars a n d t r a ck t h eir m ark e t g ro w th .
S ourc e : d ata .a i I n te llig en ce
N ote : D ow nlo ad s a cro ss iO S, G oogle P la y; C hin a is iO S o nly
1 9

To p 5 N eo ban ks b y A ve ra g e M AU in 2 0 21
N eo b an ks G ain in P op ula rit y
G lo b ally in 2 0 21; I n d onesia ‘s
J e n iu s S aw a 1 2 % I n cre ase in
M onth ly A ctiv e U se rs Y oY ,
3.5 X T hat o f D ig ib an k’s
M ost c o untr ie s t e nd t o u se h o m eg ro w n n e o ban ks. N eo : B N C b an k , f o r
exa m ple , s a w it s a ve ra g e m onth ly a ctiv e u se rs s u rg e t o m atc h Je niu s’s le ve l
d esp it e o nly la u nch in g in M arc h la st y e ar. M exic o is a n e xc e ptio n, w he re
B ra zil’s N ub an k t o pped t h e c h arts a cro ss b oth c o untr ie s.
In f a ct, B ra zil is a h o ts p o t f o r n e o ban k a d optio n a s it h as a la rg e p o pula tio n
th at c u rre ntly d oes n o t h ave r e la tio nsh ip s w it h r e ta il b an ks; N ub an k a n d
P ic P ay h ad t h e s e co nd a n d 3 rd h ig he st a ve ra g e M AU w orld w id e in 2 0 21,
w hile it s C 6 B an k a n d B an co P A N s a w > 2 0 0% g ro w th in M AU Y oY .
In c o ntr a st, A ustr a lia ‘s u se r b ase , f o r e xa m ple , r e ly le ss o n n e o ban ks d ue t o
t h e p o pula rit y o f t h e a d va n ce d m one y m ove m ent c a p ab ilit ie s w it h in t h e
re g io n’s e xis tin g r e ta il b an ks.
F IN AN CEK no w in g t h e c u rre n t o ffe rin g s o f e xis tin g f in an ce a p ps a n d w heth er
th ey s e rv e t h e n eed s o f t h e r e g io n’s u se rs is c ru cia l f o r a n y f in an ce
a p p p ub lis h er. E xp lo re B ra zil’s T op F in an ce a p ps o f 2 0 21 .
Sourc e : d ata .a i I n te llig en ce N ote : iP ho ne s a n d A nd ro id d evic e s
M yd oh la u nch e d in M ay 2 0 20 o n iO S a n d in J u ne 2 0 21 o n th e G oogle P la y S to re .
N eo : B N C B an k la u nch e d in M arc h 2 0 21 a cro ss iO S a n d th e G oogle P la y S to re .
Indonesia In d onesia
2 .4 M2 .2 M2M1.8 M1.6 M1.4 M1.2 M1M0 .8 M0.6 M0.4 M0 .2 M0
Je n iu s N eo : B N C b an k d ig ib an k b y D BS In d onesia T M RW byU O B I D W is e , e x T ra n sfe rW is e
2 ,0 84,0 00 2,3 4 1,0 00 2,2 84,0 00 526 ,0 00 647,0 00
19 3,0 00
42 8,0 00 57,0 00
13 7,0 00
2 0 20 20 21
20

Sourc e : d ata .a i I n te llig en ce N ote : C om bin e d iO S a n d G oogle P la y; C hin a is iO S o nly ; M AU is a cro ss iP ho ne s a n d A nd ro id
p ho ne s; M ark e t-l eve l r a n kin g s; B re ako ut d efin e d a s Y ear-o ve r-Y ear g ro w th in D ow nlo ad s o r a ve ra g e M AUF IN AN CE
2 0 21 R an kin g s b y M ark e t | F in an ce
APAC – Br eakout Downloads APA C – B re ako ut D ow nlo ad s
Alip ay U pB it P ayP ay P ho ne Pe C oin S po t D AN A m oom oo PaoT a n g G Cash
To ss – R e w ard ,
To p-u p , F re e
A cco unt & C ard
M AE
BO CH K
M obile
B an kin g
N ew
LIN E B an k
Ta iw an
D uxia o m an K B an k kif u to w n Baja j
F in se rv B in an ce N eo : B N C b an k T ig er T ra d e B it k u b B in an ce M B B an k B ig Pay O cto pus B in an ce
众安小贷 B it h um b ONE R e ce ip t
S ho otin g C oin S w it c h C ry p to .c o m B RIm o B RI C ry p to .c o m ถุงเงิน M eta M ask Z alo Pay Lu no B it c o in
W alle t B in an ce 國泰人壽
平安普惠 C oin o ne E P O S C ard U psto x P ro S w yft x B in o m o Bin an ce B in an ce U nio nB an k
O nlin e
C AKE-D ig it a l
B an kin g
O cta F X
Tra d in g A pp Ta p & G o 水滴發票
Chin aS outh K ore a Ja p an In d ia A ustr a lia I n d onesia S in g ap ore T haila n dP hilip pin es V ie tn am M ala ysia
H ong
K ong
M ark e t
Ta iw an
M ark e t
1
2
3
4
L e arn M ore : U nco ve r t h e T op F in an ce A pps b y C han g e in Y early D ow nlo ad s 21

Reta il
A t A SO S, o ur v is io n is t o b e t h e g o-to g lo b al
destin a tio n f o r f a sh io n lo vin g 2 0 -so m eth in g s
– t h e p la ce t h a t o ur t a rg et c o nsu m ers t u rn t o
f o r f a sh io n. O ur a pps a re c rit ic a l in h elp in g u s
re a li s e t h a t v is io n – e n a bli n g u s t o c re a te a
p la ce t h a t’s in sp ir in g , e n g a gin g a nd
en te rta in in g – w it h t h e t e ch nic a l a gili t y , g lo b al
sc a le , a nd r e sili e n ce t o c o ntin uo usly in no va te
a nd p ers o na li s e o ur o ffe rin g t o b eco m e t h e
fa sh io n b est f r ie n d o f e a ch o f o ur c u sto m ers .
V ij a y R am
H ea d o f T ech no lo g y – M ob ile A pps
A SO S
22

Annual H ours S pent in S ho ppin g A pps
T im e S pen t in
S ho p pin g A pps
R each ed O ve r 1 0 0B
H ours G lo b ally a n d
5 .5 B H ours in
I n d onesia
Tim e s p ent in S ho ppin g a p ps r o se 1 8 % g lo bally y e ar-o ve r-
y e ar, w it h s tr o ng m ove m ent in f a st f a sh io n, s o cia l s h o ppin g ,
an d m obile -s a vvy b ig -b ox p la ye rs .
A m ong t h e c o untr ie s w it h t h e f a ste st g ro w th w ere
In d one sia , S in g ap o re a n d B ra zil a t 5 2% ,
46 % a n d 4 5 % g ro w th Y oY , r e sp ectiv e ly .
R ETA IL S ourc e : d ata .a i I n te llig en ce
N ote : A nd ro id P ho ne s Asia-P acic – Indonesia A sia -P aciﬁ c – I n d onesia
6B5.5 B5B4.5 B4B3.5 B3B2 .5 B2B1.5 B1B0 .5 B0
20 18 2 0 19 2 0 20 20 21
M ob ile s h o p pin g h ab it s c a ta ly ze d d urin g C O VID -1 9
h ave s o lid if ie d . M onit o r p eak s h o p pin g p erio d s
in d ata .a i .
23

Goin g G lo bal: S hare o f S ho ppin g D ow nlo ad s b y
O ve rs e as-H Q ‘d P ub lis h e rs O ve rs e as B ra n d s
G ro w I n te rn atio nal
F o otp rin t, G ro w in g
M ark e t S hare b y 1 1%
in S om e R eg io ns
APA C -H Q ‘d s h o ppin g a p ps h ave g ro w n in te rn atio nal
d ow nlo ad s, s h if t in g m ark e t s h are t o n o n-n ativ e -b ase d
b ra n d s in m an y r e g io ns. A cro ss A M ER , o ve rs e as
p ub lis h e rs g re w in s h are o f d ow nlo ad s. In In d o ne sia , t h e
m obile s h o ppin g m ark e t c o ntin ue d t o b e d om in ate d b y
no n-d om estic b ra n d s (7 2 % s h are ), w it h o nly 2 8% f r o m
In d one sia -b ase d b ra n d s.
A s a c o m paris o n, U S-b ase d a p ps lo st 5 % s h are o f
dow nlo ad s t o o ve rs e as p ub lis h e rs , d riv e n b y C hin a,
C an ad a, A ustr a lia , a n d J a p an . In B ra zil, O ve rs e as-H Q ‘d
a p ps d om in ate d 5 2% o f a ll s h o ppin g a p p d ow nlo ad s in
2 0 21, a n in cre ase in s h are o f 1 1% Y oY .
R eta il b ra n d s a re lo sin g s h are t o n o n-lo ca l c o m pan ie s,
m ost n o ta b ly in r e g io ns a cro ss A M ER a s s h o p pers t u rn
to o ve rs e as-H Q ‘d S ho p pin g a p ps. E va lu ate w hic h o f t h e
to p c o m pan ie s a re d riv in g s h if t s in m ark e t s h are .
R ETA IL S ourc e : d ata .a i I n te llig en ce
N ote : D ow nlo ad s a cro ss iO S a n d G oogle P la y; C hin a is iO S o nly A PA C EM EA R AM ER
90 %80 %70 %60 %50 %40 %30 %20 %10 %0
Sin g ap ore A ustr a lia I n d onesia I n d ia J a p an C hin a S outh K ore a
77% 76 %
72 %
75 % 73 % 72 %
6 6%
58%
32 % 34% 3 2 % 31%
2 6 % 28%
2 0 20 20 21
24

Sourc e : d ata .a i I n te llig en ce .N ote : C om bin e d iO S a n d G oogle P la y; C hin a is iO S o nly ; M AU is a cro ss iP ho ne s a n d A nd ro id
p ho ne s; M ark e t-l eve l r a n kin g s; B re ako ut d efin e d a s Y ear-o ve r-Y ear g ro w th in D ow nlo ad s o r a ve ra g e M AU .R ETA IL
2 0 21 R an kin g s b y M ark e t | S ho p pin g
APAC – Br eakout Downloads APA C – B re ako ut D ow nlo ad s
M eesh o JD .C O M Que enit S H EIN M eesh o P o sh m ark A ku la ku A to m e S G
C entr a l
D epartm ent
S to re
S H EIN S ho pee S H EIN a to m e H K Lin e
S ho ppin g
S ho pee M eit u an Y o uxu an 발란 O NE R e ce ip t
S ho otin g
A JIO
S ho ppin g A pp N ik e M yP o in N ik e Te sc o L o tu s
A pp
S M M alls
O nlin e La za d a Z -C it y S asa H K SH EIN
S H EIN 转转 L G 전자
LG E.C O M Nis h im ats u ya
R TO V ehic le
I n fo rm atio n &
E xa m
C ult u re K in g s
A ustr a lia T o ko ped ia P ace P ay S H EIN N ik e
O KX E M ua
b án x e m áy
tr ự c t u yế n
N ik e
M ark e t
P la ce b y
Ja so ns
家樂福
C arre fo ur T W
A lib ab a.c o m S am ‘s C lu b C hin a B ra n d i S TR IP E C LU B Sho pee
C ostc o
W ho le sa le
A ustr a lia
M it r a
B uka la p ak M eesh o H om eP ro
h ib obi- e nric h
b ab y’s
c h ild ho od
G O & B ig C a to m e M Y Pric e rit e 實
惠全聯線上購
W orld w id e C hin a S outh
K ore a Ja p anIn d ia A ustr a liaI n d onesiaS in g ap oreT haila n dP hilip pin esV ie tn amM ala ysiaH ong K ong
M ark e t
Ta iw an
M ark e t
1
2
3
4
L e arn M ore : U nco ve r t h e T op S ho p pin g A pps b y C han g e in Y early D ow nlo ad s 25

Vid eo
S tr e am in g
26

Gro w th in T o ta l H ours S pent S tr e am in g
2 0 21 v s 2 0 19 T ota l H ours S pen t
W atc h in g V id eo
S tr e am in g A pps G re w
9 3% in I n d onesia S in ce
P re -P an d em ic L e ve ls
M ost c o untr ie s in A sia s a w g ro w th in t im e s p ent a m ong
th e t o p 2 0 v id eo s tr e am in g a p ps, c o ntin uin g t h e
m om entu m f ir s t s e en d urin g t h e in it ia l s ta g e o f t h e g lo bal
p an d em ic . C onve rs e ly , in C hin a, v id eo s tr e am in g a p ps s a w
su b sta n tia l d eclin e s a s c o nsu m ers in cre asin g ly g ra vit a te d
to w ard s s h o rt- fo rm v id eo a p ps; T ik T o k a n d K w ai s a w t o ta l
tim e s p ent in a p p g ro w b y 2 0 5% a n d 2 25% s in ce 2 0 19 ,
re sp ectiv e ly .
In d one sia , J a p an , a n d In d ia s a w t h e h ig he st in cre ase s in
t o ta l h o urs s p ent a cro ss t h e ir v id eo s tr e am in g a p ps in
2 0 21, w it h Y ouT ub e b ein g t h e p rim ary d riv e r o f g ro w th .
D esp it e a cce ss t o b ig ger s c re en s, c o nsu m ers a re s till
w atc h in g c o nte n t o n m ob ile . C om petit io n is h eatin g u p
in t h e s p ace a n d e xc lu siv e c o nte n t is a w ay o f d ra w in g
in n ew v ie w ers . K eep t r a ck o f t h e r a p id ly c h an g in g
in d ustr y in d ata .a i.
V ID EO S TR EA M IN G Sourc e : d ata .a i I n te llig en ce
N ote : T im e s p ent o n A nd ro id p ho ne s a m ong to p 2 0 v id eo s tr eam in g a p ps
b y ti m e s p ent; w orld w id e e xc lu d es C hin a
1 0 0%80 %60 %40 %20 %0-2 0 %-4 0 %-6 0 %
In d onesia J a p an In d ia R ussia W orld w id e S outh K ore a Tu rk e y C an ad a A ustr a lia S in g ap ore U nit e d S ta te s A rg en tin a B ra zil U nit e d K in g d om Fra n ce M exic o G erm an y C hin a
G ro w th in T o ta l H ours S pent o n S ho rt- F o rm S tr e am in g
A pps in C hin a, 2 0 21 v s 2 0 19
T ik T o k: + 2 0 5%K w ai: + 2 25% 27

Dow nlo ad s a n d A ctiv e U se rs G ro w th f o r S ele ct E xc lu siv e
C onte nt R ele ase s, U nit e d S ta te s 3 0 D ays P rio r t o R ele ase v s
3 0 D ays A ft e r
E xc lu siv e C onte n t
R ele ase s D riv e S pik e s
in V id eo S tr e am in g
A pp D ow nlo ad s
A m id st I n cre ase d
C om petit io n in 2 0 21
As m ore p eo ple w ere f o rc e d in d oors d ue t o C O VID -1 9
a n d c o ntin uin g t o r e m ain a t h o m e t h ro ug ho ut 2 0 21,
d em an d f o r v id eo s tr e am in g a p ps s u rg ed . T o r e m ain
c o m petit iv e , p ro vid ers le ve ra g ed e xc lu siv e c o nte nt
re le ase s t o c a p tu re m ark e t s h are .
The la u nch o f M ad e f o r L o ve (T V S erie s) c o in cid ed w it h a
6 1% in cre ase in d ow nlo ad s o f t h e H BO M ax a p p, w hile
S quid G am e’s r e le ase in S epte m ber 2 0 21 s a w a 6 % b oost
fo r N etflix a p p d ow nlo ad s.
T he d em an d a m ong v ie w ers f o r e xc lu siv e c o nte n t
is s tr o ng er t h an e ve r. K no w in g w hat o rig in al c o nte n t
re so nate s w it h t h e t a rg et a u d ie n ce is c ru cia l t o s ta yin g
ah ead in a n in cre asin g ly c ro w ded s p ace . C om pare U S-
base d v id eo s tr e am in g a p p d ow nlo ad s.
V ID EO S TR EA M IN G Sourc e : d ata .a i I n te llig en ce
N ote : D ow nlo ad s a cro ss iO S, G oogle P la y. M AU is a cro ss iP ho ne s a n d A nd ro id p ho ne s
A ve ra g e D AU r e pre se nts th e a ve ra g e D aily A ctive U se rs o f a n a p p D ow nlo ad s C han g e A ve ra g e D AU C han g e
60 %50 %40 %30 %20 %10 %0
M ad e f o r L o ve ( T V Se rie s) O ne o f U s I s L y in g ( T V Se r… A nd J u st L ik e T hat… ( T V S… L u ca ( F ilm ) Com in g 2 A m eric a ( F ilm ) Frie n d s: T he R eu nio n ( T V … Sq uid G am e ( T V Se rie s)
6 1% 5 2% 44% 40 % 39 % 34 % 6 %
28

Num ber o f C ountr ie s W it h O ve r 1 M illio n L if e tim e
Dow nlo ad s A m ong S ele ct T o p S tr e am in g A pps G lo b al E xp an sio n
H eats U p: N etflix S et
to S urp ass 1 M illio n
D ow nlo ad s in O ve r
6 0 C ountr ie s in 2 0 22
Netflix h as t h e la rg est g lo bal f o otp rin t a m ong v id eo
str e am in g p la tfo rm s a n d a r o bust a u d ie nce in e ach :
w it h o ve r 1 m illio n lo ca l d ow nlo ad s in 6 0 + c o untr ie s.
D is n e y+ r iv a ls A m azo n P rim e V id eo ‘s g lo bal f o otp rin t,
d esp it e la u nch in g 7 y e ars la te r o n m obile .
Exc lu siv e c o nte nt, s tr a te g ic a lly t im ed r e le ase s, a n d
o ve rs e as e xp an sio n a re f u e llin g g ro w th in t h e v id eo
str e am in g s e cto r — a m obile -fir s t s tr a te g y is n e ed ed
to s u cce ed .
T ra ck lif e tim e d ow nlo ad s a n d m onit o r t h e g lo b al
str a te g ie s a m ong t o p p la ye rs in y o ur c o m petit iv e
se t.
V ID EO S TR EA M IN G Sourc e : d ata .a i I n te llig en ce
N ote : D ow nlo ad s a cro ss iO S, G oogle P la y
02 0406 0
20 18 H 1 20 18 H 2 20 19 H 1 20 19 H 2 20 20 H 1 20 20 H 2 20 21 H 1 20 21 H 2 20 22 H 1 F
# o f C ountr ie s E xc e ed in g 1 M L if e tim e D ow nlo ad s
A m azo n P rim e V id eo D is n ey+ N etflix
2 9

APAC – Downloads A PA C – D ow nlo ad s
Yo uT u b e Te nce nt
V id eo N etﬂ ix Y o uT u b e H ots ta r D is n e y+ Te nce nt
V id eo Yo uT u b e iQ IY I bilib ili Y o uT u b e iQ IY I Yo uT u b e Yo uT u b e
N etﬂ ix iQ IY I C oup an g
P la y
A m azo n P rim e
Vid eo M X P la ye r N etﬂ ix V id io D is n e y+ V iu N etﬂ ix V TV G o Viu N etﬂ ix iQ IY I
A m azo n P rim e
Vid eo b ilib ili t v in g T V er Z EE5 Yo uT u b e bilib ili N etﬂ ix T e nce nt
V id eo
Te nce nt
V id eo iQ IY I N etﬂ ix V iu N etﬂ ix
D is n e y+ Y o uku w avve N etﬂ ix D aily h unt 9 N ow iQ IY I iQ IY I bilib ili V iu b ilib ili T e nce nt
V id eo b ilib ili b ilib ili
W orld w id eC hin aS outh
K ore a Ja p anIn d ia A ustr a lia I n d onesia S in g ap oreT haila n dP hilip pin esV ie tn amM ala ysiaH ong K ong
M ark e t
Ta iw an
M ark e t
1
2
3
4
Sourc e : d ata .a i I n te llig en ce N ote : C om bin e d iO S a n d G oogle P la y; C hin a is iO S o nly ; M ark e t-l eve l r a n kin g s.
V id eo S tr eam in g A pps c u sto m c a te go riz e d f r o m th e E nte rta in m ent, P ho to & V id eo , N ew s, S po rts , N ew s & M ag azin e s
an d V id eo E d ito rs & P la ye rs c a te go rie s a cro ss iO S a n d G oogle P la y
V ID EO S TR EA M IN G
2 0 21 R an kin g s b y M ark e t | V id eo S tr e am in g
Le arn M ore : U nco ve r t h e T op V id eo S tr e am in g A pps b y D ow nlo ad s 30

Fo od & D rin k
Fro m g ro ce ry , a lc o ho l, a nd c o nve n ie n ce t o
m orn in g c o ffe e r u n s, w e’r e f o cu se d o n m akin g
U ber E ats r e li a ble , f le xib le a nd e a sy t o u se .
T ru ste d d ata p oin ts f r o m s o urc e s li k e d ata .a i
help u s t o m ea su re t h a t s u cce ss a nd r e fin e o ur
m ob ile s tr a te g y o ve r t im e.
Pie rre D im it r i G ore -C oty
S V P o f D eli v e ry
U ber
31

Quarte rly S essio ns S pent in F o od & D rin k
A pps G ro w th O ve r T im e N ew R eco rd : S essio ns
in F o od & D rin k A pps
R each ed 6 2 B illio n
The p an d em ic e xp ed it e d u sa g e o f F o od & D rin k a p ps
acro ss t h e w orld . D esp it e c o nce rn s f o r a s lo w do w n
fo llo w in g r e g io nal r e -o penin g s, a n in cre ase in b oth s u p ply
a n d in d em an d p ush e d m ark e t g ro w th f u rth e r t h an e ve r.
In In d one sia , u se rs in 2 0 21 s p ent n e arly 4 8 0 % m ore
s e ssio ns Y oY in F o od & D rin k a p ps.
A ft e r f a cin g a d eclin e in u se r s e ssio ns in In d ia in Q 2 2 0 20
due t o lo gis tic s is su e s a ris in g f r o m t h e p an d em ic , In d ia
b ounce d b ack t o 1 2 .1 b illio n s e ssio ns in Q 4 2 0 21.
S eve ra l r e g io ns d ro ve h ig h g ro w th in Q 4 2 0 21, in clu d in g :
The U S (4 2 % Y oY ), R ussia (1 5 4% Y oY ), T urk e y (7 5 % Y oY ),
a n d In d one sia — w ho s a w o ve r 9 x g ro w th Y oY —
s u rp assin g u se r s e ssio ns in C hin a.
F o ste re d b y n ew p la ye rs , p artn ers h ip s, d eliv e ry , q uic k –
fu lf ilm en t, u se r d em an d c o ntin ued t o in cre ase t h ro ug h-
o ut t h e y e ar, w it h u se rs s p en d in g m ore s e ssio ns t h an
e ve r in Q 4. D iv e d eep er in d ata .a i’s m ark e t le ve l r e p ort
to s e e h o w d ow nlo ad s a n d s e ssio ns s ta ck u p .
FO OD & D RIN K Sourc e : d ata .a i I n te llig en ce
N ote : A nd ro id P ho ne s A PA C A M ER EM EA R W orld w id e
-2 B02B4B6 B8B10 B12 B14 B
2 0 18 Q 1 20 18 Q 2 20 18 Q 3 20 18 Q 4 20 19 Q 1 20 19 Q 2 20 19 Q 3 20 19 Q 4 20 20 Q 1 20 20 Q 2 20 20 Q 3 20 20 Q 4 20 21 Q 1 20 21 Q 2 20 21 Q 3 20 21 Q 4
Quarte r
A ustr a lia C hin a In d ia I n d onesia J a p an S in g ap ore S outh K ore a
32

Esta b lis h ed M ark e ts : Q SR
Term s & D eliv e ry D om in ate d
th e T op S earc h es in 2 0 21
In e sta b lis h e d m ark e ts , u se rs t e nd t o s e arc h f o r b ra n d ed k e yw ord s. In
e m erg in g m ark e ts f o r m obile F o od & D rin k, b ra n d a w are ne ss r e m ain s a n
o ppo rtu nit y .
F o r m an y c a te g o rie s o n m obile , b ra n d ed k e yw ord s t o p t h e c h arts b y a p p s to re
s e arc h t r a ffic . In t h is c a se , w hat u se rs w an te d , t h e y s e arc h e d f o r. In m ark e ts
s u ch a s t h e U S, U K, a n d F ra n ce , b ra n d ed f o od d eliv e ry k e yw ord s r a n ke d
am ong t h e t o p t e rm s, f o llo w ed b y Q SR b ra n d n am es. B y c o m paris o n, t o p
se arc h e s in In d one sia , o ne o f t h e f a ste st g ro w in g m ark e ts f o r f o od a n d d rin k
ap ps, w ere a lm ost e xc lu siv e ly Q SR (8 o f 1 0 ).
G ene ric k e yw ord o ppo rtu nit ie s w it h in A SO s u rfa ce d in m an y o th e r m ark e ts —
in 2 0 21, u se r s e arc h e s f o r ” fo od”, ” d eliv e ry ” a n d ” c o ffe e” w ere o n t h e r is e .
“F o od” w as a t o p 5 k e yw ord in s e ve ra l r e g io ns, r a n kin g a s t h e # 1 s e arc h e d
ke yw ord in C an ad a, M exic o , a n d A ustr a lia , a n d a t # 2 in T urk e y a n d # 3 in B ra zil.
U se t h e K eyw ord S earc h r e p ort to u nd ers ta n d w here c o m petit o rs
s ta ck u p f o r t h e t o p o rg an ic k e yw ord s in e ach c o untr y .
F O OD & D RIN K T o p K eyw ord s b y iO S S earc h V olu m e
Am ong F o od & D rin ks A pps
Sourc e : d ata .a i I n te llig en ce N ote : T o p 1 0 k e yw ord s s e arc h e d o n iP ho ne w ith in e ach r e g io n,
ra n ke d b y a ve ra g e e st. k e yw ord s e arc h v o lu m e in 2 0 21 Indonesia In d onesia
g ra b m cd on ald s ko p i piz za h utsta rb u ck sko p i k e n an ga n ke n an ga nd om in osbu rg e r k in g re se p
F O OD D ELIV ER Y
Q SR & F A ST -C ASU AL
G EN ER IC K EY W ORD S
DISC OVER Y / R EW ARD S / R EC IP ES
33

Tre nd S po tlig ht: R ap id D eliv e ry A pps S ee S tr o ng G ro w th in
Q uarte rly D ow nlo ad s W orld w id e In te rn atio nal L a u nch es
& R ece n t A cq uis it io ns
D riv e R ap id G ro w th f o r
10 -M in ute D eliv e ry
In 2 0 20 , c o nsu m ers w an te d d eliv e ry . In 2 0 21, c o nsu m ers
w an te d d eliv e ry …n o w . H yp er-fa st g ro ce ry d eliv e ry a p ps
g re w a t s p eed s f a ste r t h an t h e ir d eliv e ry t im es.
T urk is h d eliv e ry c o m pan y G etir h it n e arly 7 m illio n
dow nlo ad s w orld w id e in Q 4 2 0 21, u p 1 0 5% f r o m Q 1 –
d riv e n b y in te rn atio nal e xp an sio n. A ft e r m akin g t h e ir fir s t
a cq uis it io n in J u ly t o e xp an d in to S pain a n d It a ly , G etir
a cq uir e d U K-b ase d r iv a l W eezy in N ove m ber ju st w eeks
b efo re s ta rtin g o pera tio ns in t h e U S — w ra p pin g u p 2 0 21
w it h s e rv ic e s in C hic a g o , N YC , a n d B osto n .
G erm an y-b ase d G orilla s a n d Flin k a re a m ong s e ve ra l
ra p id ly g ro w in g p la ye rs b oth r e ach in g o ve r 1 m illio n g lo bal
d ow nlo ad s in Q 4.
D iv e in to e m erg in g t r e n d s a n d p la ye rs e ve n f u rth er.
U se d ata .a i t o h elp unco ve r n ew a n d e m erg in g
co m petit o rs d riv in g g lo b al g ro w th w it h in r a p id d eliv e ry .
F O OD & D RIN K Sourc e : d ata .a i I n te llig en ce N ote : iO S a n d G oogle P la y c o m bin e d ; S ele ct to p
deliv e ry a p ps m ark e te d a s h avin g ” 10 -min ute d eliv e ry ”
-1 M01M2 M3M4M5 M6 M7M
Q 1 2 0 21 Q 2 2 0 21 Q 3 2 0 21 Q 4 2 0 21
getir G orilla s F lin k: L e b en sm it te l in 1 0 m in
3 4

Sourc e : d ata .a i I n te llig en ce N ote : C om bin e d iO S a n d G oogle P la y; C hin a is iO S o nly ; M ark e t-l eve l r a n kin g s
F O OD & D RIN K
2 0 21 R an kin g s b y M ark e t | F o od & D rin k
APAC – Downloads A PA C – D ow nlo ad s
UberE A TS M eit u an
W aim ai
C oup an g
E ats D em ae -c a n Z om ato
m ym acca ‘s
O rd erin g &
O ﬀe rs
G ra b
fo odpan d a
– f o od
deliv e ry
fo odpan d a – f o od
deliv e ry
fo odpan d a –
f o od d eliv e ry G ra b
fo odpan d a
– f o od
deliv e ry
M cD onald ‘s
H ong K o ng
fo odpan d a
– f o od
deliv e ry
Z om ato e le .m e Bae d al
M in jo k U berE A TS S w ig gy F o od
D eliv e ry D oorD ash
P iz za H ut
D eliv e ry
In d one sia
G ra b G ra b G ra b B A EM IN G ra b
fo odpan d a –
f o od
deliv e ry
U berE A TS
M cD onald ‘s
A pp D ia n p in g Yo giy o M cD onald ‘s
J a p an
D om in o ‘s
P iz za In d ia U berE A TS M cD onald ‘s
A pp
M cD onald ‘s
A pp
Ro bin ho od b y P urp le
V entu re s C om pan y
Lim it e d
Jo llib ee
P hilip pin e s N ow .v n K FC
M ala ysia 香港壽司郎 W ow prim e
W ow fo ods
fo odpan d a –
f o od
deliv e ry
M cD onald ‘s
C hin a 교촌치킨 K U RA SH IR U G ro fe rs
M enulo g –
O rd er
Ta ke aw ay
O nlin e
G ra b M erc h an t D eliv e ro o Kfc T haila n d – F o od
O rd erin g
M cD onald ‘s
A pp Lo sh ip M cD eliv e ry
M ala ysia D eliv e ro o PK 雙饗卡
W orld w id e C hin aS outh
K ore aJa p an In d iaA ustr a liaI n d onesiaS in g ap ore T haila n d P hilip pin esV ie tn amM ala ysiaH ong K ong
M ark e t
Ta iw an
M ark e t
1
2
3
4
L e arn M ore : U nco ve r t h e T op F o od & D rin k A pps b y Y early D ow nlo ad s 35

Healt h & F it n ess
In 2 0 21, m ob ile a pps b eca m e m ore in te g ra te d in
o ur d aily li v e s a s p eo p le a im ed t o e n ric h t h eir li v e s
w hile s ta yin g a t h o m e a m id st C ovid -19 . W e b eli e ve
th is t r e n d w ill c o ntin ue a s m ob ile a pps b eco m e
more t a ilo re d t o m eet in d iv id ua l c o nsu m er n eed s.
In t h e h ea lt h ca re d om ain , w e b eli e ve t h a t m ore
p eo p le w ill b e u sin g s m artp ho nes, t a ble ts , a nd
w ea ra ble d evic e s e ve n m ore f o r h ea lt h
m ana gem en t, d ia gno sis , a nd t r e a tm en t.
T aku m a I s h ib ash i
E xe cu tiv e D ir e cto r,
E is a i C o., L td .
36

Quarte rly H ealt h a n d F it n e ss A pp
D ow nlo ad s b y C ountr y
Sourc e : d ata .a i I n te llig en ce
N ote : D ow nlo ad s a cro ss iO S, G oogle P la y; C hin a is iO S o nly
I n d onesia ‘s H ealt h & F it n ess
A pp D ow nlo ad s W as 5 6 %
H ig her T han P re -C ovid
L e ve ls in 2 0 21 a s H ealt h &
W ellb ein g A re T op o f M in d
2 Y ears I n to t h e P an d em ic
H EA LT H & F IT N ES SW orld w id e d ow nlo ad s o f H ealt h a n d F it n e ss a p ps r e m ain e d h ig h
d esp it e s e ein g a s lig ht s o ft e nin g f r o m a p an d em ic -in d uce d h ig h in
2 0 20 f o r m ost c o untr ie s. W hile C hin a a n d t h e U nit e d S ta te s w ere
tw o m ark e ts t h at d id n o t s e e t h e ir 2 0 21 d ow nlo ad v o lu m es
su rp ass p re -p an d em ic le ve ls in 2 0 18 , t h e re w ere s till a re as o f
dow nlo ad g ro w th . D esp it e t h is , m ed it a tio n, f it n e ss a n d m enta l
h e alt h a p ps s a w s u sta in e d p o pula rit y Y oY .
Indonesia In d onesia
1 6 M14 M12 M10 M8M6 M4M2 M0
20 18 Q 1 20 18 Q 2 20 18 Q 3 20 18 Q 4 20 19 Q 1 20 19 Q 2 20 19 Q 3 20 19 Q 4 20 20 Q 1 20 20 Q 2 20 20 Q 3 20 20 Q 4 20 21 Q 1 20 21 Q 2 20 21 Q 3 20 21 Q 4
M ob ile is a p uls e c h eck o f c o nsu m er s e n tim en t. H ealt h , f it n ess
a n d m en ta l w ellb ein g a re t o p o f m in d f o r c o nsu m ers . M onit o r
m ark e t s h if t s in d ata .a i.
3 7

Consu m er S pend & D ow nlo ad s A m ong T o p M ost
D ow nlo ad ed M ed it a tio n A pps W orld w id e
Sourc e : d ata .a i I n te llig en ce
N ote : R eve nue a n d D ow nlo ad s a cro ss iO S, G oogle P la y
T he T op 5 D ow nlo ad ed
M ed it a tio n A pps S aw 2 5 %
G ro w th Y oY in C onsu m er
S pen d F o llo w in g R eco rd
D ow nlo ad s in 2 0 20
HEA LT H & F IT N ES SM ed it a tio n a p ps a re b eco m in g a f a st- g ro w in g s u b ca te g o ry w it h in
H ealt h a n d F it n e ss a p ps, a cce le ra te d b y t h e g lo bal p an d em ic a t t h e
sta rt o f 2 0 20 t h at h as s in ce f o rc e d m an y t o r e m ain in d o ors a s
lo ck d ow ns b eco m e t h e s u d den n o rm .
Calm r e m ain s t h e m ost d ow nlo ad ed m ed it a tio n a p p b oth in 2 0 20
an d 2 0 21 w orld w id e, w it h H ead sp ace a n d M ed it o pia r o und in g o ut
th e t o p 3 . A lt h o ug h d ow nlo ad s s o ft e ne d in 2 0 21, b oth C alm a n d
H ead sp ace s a w t o ta l t im e s p ent in t h e ir G oogle P la y a p ps in cre ase
Y oY b y 1 2 % a n d 1 5 % , r e sp ectiv e ly .
M ore t im e s p en t in a p p c a n t r a n sla te t o h ig her r e ve n ue d esp it e
d eclin es in a p p d ow nlo ad s. C om pare t im e s p en t a m ong m ed it a tio n
ap ps t o s e e h o w it c o rre la te s w it h r e ve n ue.
C onsu m er S pen d D ow nlo ad s
C alm
H ead sp ace
M ed it o pia
I n sig ht T im er
D aily Y o ga
0 2 0 M40 M60 M80 M10 0M12 0 M
20 19 2 0 20 20 21
38

APAC – Downloads A PA C – D ow nlo ad s
Pe d uliL in d ung i Ke ep M H ealt h
In su ra n ce
家族アルバム
みてね A aro gya S etu C he ck In Q ld P e d uliL in d ung i H ealt h H ub
S G W e D o P uls e W e D o
Puls e B lu e zo ne M yS eja h te ra L e ave H om eS afe M i F it
H om e
W ork o ut – N o
Eq uip m ents
美柚女生
助手 제주안심코드
C alo rie
C ounte r –
A sk e n D ie t
C o-W IN
V accin ato r A pp S afe W A W e D o P uls e H ealt h
B ud dy
Lo se W eig ht
A pp f o r
W om en
S w eatc o in V N EID
S tr a va
R unnin g a n d
C yc lin g
D r. K o ng 小米穿戴
M i F it 他趣 C ash w alk L u nalu na 6 P ack A bs in
3 0 D ays
C he ck In
C BR
Lo se W eig ht
A pp f o r
W om en
O ne N UH S
Flo P e rio d &
O vu la tio n
Tra ck e r
Flo P e rio d
& O vu la tio n
Tra ck e r
V ie tn am
H ealt h
D ecla ra tio n
W e D o P uls e W e D o P uls e A ctiv e
A rc a d e
A aro gya S etu H uaw ei
H ealt h
S elf – D ia g no sis
o f H ealt h
S ta tu s M in is tr y
o f E d uca tio n
G oogle F it H ealt h if y M e MyF it n e ssP al 6 P ack A bs in
3 0 D ays
S tr a va
R unnin g a n d
C yc lin g
6 P ack A bs in
3 0 D ays P ra y.c o m W e D o
Puls e H ealt h if y M e Mi F it
A BIS H KKIN G
Pe rio d
C ale nd ar
W orld w id eC hin a S outh K ore a Ja p anIn d ia A ustr a liaI n d onesiaS in g ap ore T haila n d P hilip pin esV ie tn amM ala ysiaH ong K ong
M ark e t
Ta iw an
M ark e t
1
2
3
4
Sourc e : d ata .a i I n te llig en ce N ote : C om bin e d iO S a n d G oogle P la y; C hin a is iO S o nly ; M ark e t-l eve l r a n kin g s H EA LT H & F IT N ES S
2 0 21 R an kin g s b y M ark e t | H ealt h & F it n ess
Le arn M ore : U nco ve r t h e T op H ealt h & F it n ess A pps b y Y early D ow nlo ad s 39

Socia l
Mob ile a ug m en te d r e a li t y e xp erie n ce s a re c h a ng in g
th e w ay w e li v e , f r o m h o w w e c o m mun ic a te a nd
ha ve f u n t o h o w w e s h o p f o r a nd d is c o ve r p ro d ucts .
W it h o ve r 6 b illi o n A R in te ra ctio ns o n S na pch a t
eve ry d ay, t h ese a re n ’t d is ta nt h o p es; it ‘s t h e n ew
re a li t y . T ha nks t o t h e p ow er o f m ob ile , t h is c u ttin g
ed ge t e ch no lo g y is a t t h e f in g ertip s o f e ve ry o ne w it h
a c e ll p ho ne r ig ht n o w , a nd a s w e lo ok a hea d t o
2 0 22, A R w ill c o ntin ue t o e vo lv e a nd g ro w in u tili t y
f o r b oth c o nsu m ers a nd b usin ess e s.
C hip K anne
H ea d o f N orth A m eric a E m erg in g S a le s
S na p
40

Glo bal G ro w th o f L iv e S tr e am in g A pps
A m ong T o p 2 5 A pps A ll E ye s o n L iv e S tr e am in g :
Tim e S pen t G re w 9 x in 4 Y ears
— C ult iv a tin g t h e D eep est
S ocia l E ng ag em en t
In 2 0 21, t im e s p ent in t h e t o p 2 5 liv e s tr e am in g a p ps o utp ace d t h e s o cia l
m ark e t o ve ra ll y e ar o ve r y e ar b y a f a cto r o f 9 — Y oY g ro w th o f 4 0 %
co m pare d t o a ll s o cia l a p ps a t 5 % .
Liv e s tr e am in g a p ps a re a ls o d riv in g c o nsu m er s p end in S ocia l a p ps
as c o nsu m ers ‘t ip ‘ t h e ir f a vo rit e c o nte nt c re ato rs — w it h g lo bal c o nsu m er
sp end in t h e t o p 2 5 liv e s tr e am in g a p ps in 2 0 21 g ro w in g 6 .5 x f r o m 2 0 18
a n d 5 5% Y oY .
Socia l a p ps a re t h e lin ch p in t o c o nnectio n in o ur m ob ile -f ir s t w orld .
Liv e s tr e am in g a p ps a re c h an g in g t h e g am e — p ro vid in g o p portu nit ie s
fo r liv e s h o p pin g , c o nte n t c re ato r c o m pen sa tio n, c re ativ e e m pow erm en t
an d t h e r is e o f a u th en tic it y in s o cia l a p ps. K eep o n t o p o f t h e la te st
so cia l t r e n d s in d ata .a i .
S O CIA LSourc e : d ata .a i I n te llig en ce N ote : D ow nlo ad s a n d C onsu m er S pend a cro ss iO S, G oogle P la y; C hin a is
i O S o nly . T im e s p ent is A nd ro id p ho ne s o nly H ours S pen t C onsu m er S pen d D ow nlo ad s
30 0B25 0 B20 0B15 0 B10 0B50 B0
20 18 2 0 19 2 0 20 20 21
41

Ave ra g e M onth ly H ours S pent P er U se r
in T o p 5 S ocia l A pps b y T o ta l T im e
Sourc e ; d ata .a i I n te llig en ce
N ote : A nd ro id p ho ne s; E xc lu d in g b usin e ss-ma nag em ent ap p s; W orld w id e e xc lu d in g C hin a
T ik T ok’s R ock e t S hip
G ro w th : Y oY G ro w th
R ate s A s H ig h A s 7 5 %
Tik T o k w as a s ta n d out w in ne r in p er u se r e ng ag em ent
am ong t h e t o p 5 s o cia l a p ps c o m man d in g t h e m ost t im e
sp ent in 2 0 21.
It is n o ta b le t h at T ik T o k h as s e en t h e g re ate st in d epth
o f e ng ag em ent o ve r 4 y e ars a n d h ad a s ta n d o ut y e ar in
2 0 21, o ff t h e b ack o f a n a lr e ad y r e co rd -b re akin g 2 0 20 .
M eta p ro pertie s in In d ia b ene fit e d f r o m t h e Tik T o k b an
in 2 0 21, w it h e ng ag em ent d eepenin g in b oth F ace b ook
an d In sta g ra m b y 1 5 % a n d 3 5 % r e sp ectiv e ly .
E xp lo re e vo lv in g e n g ag em en t p atte rn s, in clu d in g
ave ra g e t im e s p en t, d em og ra p hic b ase a n d c ro ss-a p p
usa g e o f t o p p la ye rs t o m onit o r h o w t h ey a re c a rv in g
o ut m in d sh are in 2 0 22 a n d b eyo nd .
SO CIA L
Indonesia In d onesia
3 5302 520151050
# 1 W hats A pp
M esse n g er
# 2 F ace b ook # 3 I n sta g ra m # 4 T ik T o k # 5 T w it te r
2 0 18 2 0 19 2 0 20 20 21
42

Sourc e : d ata .a i I n te llig en ce N ote : C om bin e d iO S a n d G oogle P la y; C hin a is iO S o nly ; M ark e t-l eve l r a n kin g s; E xc lu d in g d atin g a p ps
S O CIA L
2 0 21 R an kin g s b y M ark e t | S ocia l
APAC – Downloads A PA C – D ow nlo ad s
Tik T o k Tik T o k Karro t LIN E In sta g ra m T ik T o k Tik T o k W hats A pp
M esse ng er Tik T o k Face b ook Face b ook Tik T o k W hats A pp
M esse ng er LIN E
In sta g ra m W eC hat T ik T o k In sta g ra m M X T a kaT a k In sta g ra m S nack V id eo Te le g ra m F ace b ook Face b ook
M esse ng er Tik T o k W hats A pp
M esse ng er W eC hat F ace b ook
Face b ook Q Q Kaka oT a lk T ik T o k Face b ook Face b ook Face b ook Tik T o k Face b ook
M esse ng er Tik T o k Face b ook
M esse ng er Te le g ra m F ace b ook Tik T o k
W hats A pp
M esse ng er
Re d － S ho p
th e W orld I n sta g ra m G m ail S nap ch at F ace b ook
M esse ng er In sta g ra m F ace b ook In sta g ra m In sta g ra m Z alo I n sta g ra m In sta g ra m F ace b ook
M esse ng er
W orld w id e C hin a S outh
K ore aJa p an In d ia A ustr a liaI n d onesiaS in g ap oreT haila n dP hilip pin esV ie tn amM ala ysiaH ong K ong
M ark e t
Ta iw an
M ark e t
1
2
3
4
L e arn M ore : U nco ve r t h e T op S ocia l A pps b y Y early D ow nlo ad s 43

Tra ve l
Tra ve lo ka h a s e xp erie n ce d t r e m en d ous y e a rs o f c o m eb ack
re co ve ry a nd g ro w th a s S o uth ea st A sia ’s L if e sty le S up era pp.
W it h a n ew n o rm al p ara dig m a nd o ur b usin ess e xp ansio n
sp annin g f r o m t r a ve l t o lo ca l s e rv ic e s t o f in a ncia l s e rv ic e s; it
is p iv o ta l f o r T ra ve lo ka t o e q uip o urs e lv e s w it h b est- in -c la ss
te ch no lo g y, p ro d uct in no va tio n, a nd d ata -d riv e n m ark e tin g .
In o ur m is sio n t o f u lf ill t h e c u sto m ers ’ li f e sty le n eed s a nd
a sp ir a tio ns, w e a re t h a nkfu l t o b e p artn erin g w it h d ata .a i t o
h elp u s in n a vig a tin g m ark e t g ro w th la nd sc a pe a nd
b eco m in g a t h in k t a nk p artn er in m any o f o ur s tr a te g ic
in it ia tiv e s, e sp ecia lly d urin g t h e p and em ic .
Terry S a nto so
V P P la tf o rm M ark e tin g
T ra ve lo ka
44

Month ly D ow nlo ad s o f T ra ve l & N avig atio n A pps
D ow nlo ad s o f T ra ve l
A pps R eb ound b y
2 0 % in H 2, D riv e n b y
S harp I n cre ase s f r o m
Ju ly t o D ec 2 0 21
The s e co nd h alf o f 2 0 21 s h o w ed p o sit iv e t r e nd s f o r
tr a ve l o n m obile . H 2 2 0 21 d ow nlo ad s h it 1 .9 5 b illio n
w orld w id e, n e arin g p re -p an d em ic le ve ls o f 2 .0 8 b illio n
in H 2 2 0 19 .
A cco rd in g t o T rip it .c o m , 8 2 % o f A m eric a n s t r a ve le d in
t h e S um mer o f 2 0 21 . D urin g t h is t im e, t h e m obile t r a ve l
m ark e t s a w a ctiv it y c lo se ly a lig ne d t o le ve ls in 2 0 19 .
In J u ly 2 0 21, t r a ve l a p ps r e ach e d 4 0 m illio n d ow nlo ad s
in t h e U S, t h e h ig he st s in ce A ug ust 2 0 19 .
Seve ra l c o untr ie s in E uro pe s a w s tr o ng r e b o und r a te s in
H 2 2 0 21 a ft e r lo ose nin g s h e lt e r-in -p la ce r e str ic tio ns a n d
tr a ve l r e g ula tio ns. In f a ct, t r a ve l g ro w th in cre ase d s o
ste eply o ve r t h e p eak s u m mer s e aso n t h at d ow nlo ad s in
G erm an y, T urk e y, a n d In d ia w ere u p 7 % , 2 2% , a n d 5 %
co m pare d t o H 2 2 0 19 , r e sp ectiv e ly .
Id en tif y t h e t o p a p ps d riv in g g ro w th w it h in t h e
T ra ve l & N avig atio n m ark e t.
T R A VEL Sourc e : d ata .a i I n te llig en ce
N ote : iO S a n d G oogle P la y; C hin a is iO S o nly A PA C A M ER EM EA R W orld w id e
05M10 M15 M20 M25M30 M35 M40 M45 M50 M55M
1/1 /2 0 2/1 /2 0 3/1 /2 0 4/1 /2 0 5/1 /2 0 6 /1 /2 0 7/1 /2 0 8/1 /2 0 9 /1 /2 0 10 /1 /2 0 11/1 /2 0 12 /1 /2 0 1/1 /2 1 2/1 /2 1 3/1 /2 1 4/1 /2 1 5/1 /2 1 6 /1 /2 1 7/1 /2 1 8/1 /2 1 9 /1 /2 1 10 /1 /2 1 11/1 /2 1 12 /1 /2 1
Month
A ustr a lia C hin a In d ia I n d onesia J a p an S in g ap ore S outh K ore a
45

Sourc e : d ata .a i I n te llig en ce N ote : C om bin e d iO S a n d G oogle P la y; C hin a is iO S o nly ; M ark e t-l eve l r a n kin g s T R A VEL
2 0 21 R an kin g s b y M ark e t | T ra ve l
APAC – Downloads A PA C – D ow nlo ad s
Google
M ap s A m ap T m ap G oogle
M ap s
W he re is m y
Tra in
G oogle
M ap s G oje k G oje k G oogle M ap s W aze G oogle M ap s W aze A pp 1 9 33 G oogle
M ap s
U ber C tr ip K aka oT a xi Ta xib ell
I R C TC T ra in
B ookin g
ix ig o
U ber M axim :
ta xi o rd er G oogle M ap s G oogle E arth G oogle
E arth G oje k G oogle
M ap s G oogle M ap s 神盾測速照
相
W aze 铁路 12 30 6 Kaka o M ap
Ya h o o!
Ja p an
Tra n sit
O la c a b s B ookin g .c o m Tra ve lo ka E Z -L in k G oje k La la m ove W iF i M ap La la m ove M TR M obile u T a g G O
Google Earth H ello bik e N ave r To kyo
D is n e y IR C TC R ail W aze G oogle K lo ok A go da to kto k be – V ie tn am ese G ra b Driv e r U ber
Yo uB ik e 微笑
單車 2 0 官方
W orld w id e C hin aS outh
K ore aJa p anIn d ia A ustr a lia I n d onesia S in g ap ore T haila n d P hilip pin es V ie tn am M ala ysiaH ong K ong
M ark e t
Ta iw an
M ark e t
1
2
3
4
L e arn M ore : U nco ve r t h e T op T ra ve l A pps b y Y early D ow nlo ad s 46

Datin g
47

Consu m er S pend o n D atin g A pps b y C ountr y
C onsu m er S pen d o n
D atin g A pps in
I n d onesia S urp asse d
$ 10 M in 2 0 21, a 1 8 8%
In cre ase S in ce 2 0 18
D esp it e t h e P an d em ic
The u nab ate d g ro w th in c o nsu m er s p end w as p rim arily
d riv e n b y t h e U S, J a p an , t h e U K a n d C hin a, t h e f o ur la rg est
m ark e ts in 2 0 21.
F o r t h e U S, G erm an y, In d one sia , a n d J a p an , c o nsu m er s p end
m ore t h an d oub le d s in ce 2 0 18 . D esp it e it s p o pula tio n s iz e ,
In d ia is o ne r e g io n t h at s a w d eclin in g c o nsu m er s p end o n
datin g a p ps, a lt h o ug h it is s till u p 1 8 % s in ce 2 0 18 . In d ia is a
u niq ue m ark e t w he re , a lt h o ug h u se rs o f d atin g a p ps m ay n o t
be s p end in g h e avily , m ore t h an 7 5 % o f In d ia n d ate rs h ave
sta rte d g o in g o n h o bby d ate s a n d m ore t h an 5 0 % a re t h in kin g
o f d atin g a s a w ay t o e xp lo re . M obile is p erfe ctly p o sit io ne d
to c a p tu re b ud din g d em an d in t h is s e cto r.
It is im porta n t f o r d atin g a p p p ub lis h ers t o k n o w t h eir
p rim ary K PIs e arly , w heth er it is m axim iz in g u se r a cq uis it io n
or r e ve n ue. S ee h o w d atin g a p ps m etr ic s c h an g ed y e ar-
o ve r-y e ar in d ata .a i.
D ATIN G Sourc e : d ata .a i I n te llig en ce
N ote : C onsu m er S pend a cro ss iO S, G oogle P la y W orldwide W orld w id e
$5B$ 4B$ 4B$ 3B$ 3B$ 2B$ 2B$ 1B$ 1B0
2 0 18 2 0 19 2 0 20 20 21
48

Sourc e : d ata .a i I n te llig en ce N ote : C om bin e d iO S a n d G oogle P la y; C hin a is iO S o nly ; M ark e t-l eve l r a n kin g s
D ATIN G
2 0 21 R an kin g s b y M ark e t | D atin g
APAC – Downloads A PA C – D ow nlo ad s
Tin d er S oul －跟随
灵魂找到你 W IP PY Tin d er C ute U Tin d er M iC hat T in d er O m i Tin d er Tin d er O m i Tin d er O m i
Bad oo M om o Tin d er Pair s Z eepLiv e B um ble
A pp Ta n ta n O kC up id
D atin g A za r D atin g .c o m La m our M iC hat Ta n ta n Ta n ta n
C ute U Ta n ta n S im ku ng ta p ple P ara U H in g e Tin d er B um ble A pp Tin d er B um ble A pp A za r Ta n D oo
C oﬀe e
M eets
B ag el
C M B
Le m o
Aza r 他趣 M essa g e v ie w er – r e ad W it h C ham et
P O F
Onlin e Le m o Coﬀe e M eets B ad oo M eetM e Blu e d La m our O m i Tin d er
W orld w id e C hin a S outh K ore a Ja p an In d ia A ustr a lia I n d onesia S in g ap oreT haila n d P hilip pin esV ie tn am M ala ysia
H ong
K ong
M ark e t
Ta iw an
M ark e t
1
2
3
4
L e arn M ore : U nco ve r t h e T op D atin g A pps b y Y early D ow nlo ad s 49

Oth er I n d ustr ie s
Em bra cin g M ob ile
Educa tio n a pps h a ve s e en a t r e m en d ous s u rg e in
a dop tio n d urin g t h e p and em ic . A t Z en iu s, w e a re
c o nsta ntly in no va tin g t o im pro ve o ur p ro d uct s u it e t o
p ro vid e a g re a t le a rn in g e xp erie n ce f o r m illi o ns o f
In d onesia n s tu d en ts , a nd t o e n a ble t h em t o c o ntin ue
to le a rn a nd g ro w a m id st t h e p and em ic . d ata .a i
pla ys a n im porta nt r o le in o ur in no va tio n p ro ce ss –
W e a re a ble t o m onit o r t h e in d ustr y la nd sc a pe w it h a
w id e a ng le le n s a nd a na ly se m ark e t r e sp onse s t o o ur
n ew p ro d uct la un ch es.
So ny R adhit y o
C hie f G ro w th & P ro d uct
Z en iu s
50

Hours S pent in S po rts A pps
S ports R eb ound ed
in 2 0 21: T okyo
O ly m pic s & R etu rn
o f L iv e S ports D riv e s
M ob ile S tr e am in g
Hung ry f o r n e w c o nte nt, e ye s r e tu rn e d t o s p o rts
in 2 0 21. T he U EFA E uro T o urn am ent, t h e r e tu rn
o f N FL a n d f a n ta sy f o otb all in t h e U S a n d t h e C ric k e t
W orld C up in A PA C w ere in h ig h d em an d f o llo w in g
a y e ar w it h d ela ys a n d lim it a tio ns o n liv e s p o rts .
G lo bally t im e s p ent in s p o rts a p ps r e b o und ed 3 0 %
fr o m 2 0 20 b ack t o 2 0 19 ‘s p re -p an d em ic le ve ls .
C ountr ie s s e ein g t h e g re ate st r e b o und s in clu d ed :
S in g ap o re (+ 12 5% ), C an ad a (+ 12 5% ), R uss ia (+ 12 0 % ),
A rg entin a (+ 10 5% ), In d one sia (+ 9 0 % ), A ustr a lia (+ 8 5 % )
an d t h e U S (+ 7 0 % ).
M onit o r s h if t s in s e aso nalit y w it h d ata .a i. B en ch m ark
y o ur a p p a g ain st m ark e t t r e n d s t o s e e if y o u a re in -lin e
w it h , o ut-p acin g o r f a llin g b eh in d t h e m ark e t.
S P O RTS Sourc e : d ata .a i I n te llig en ce
N ote : A nd ro id P ho ne s A PA C A M ER EM EA R W orld w id e
050 M10 0M15 0 M20 0M250 M30 0M35 0 M
2/1 /1 8 4 /1 /1 8 6 /1 /1 8 8 /1 /1 8 10 /1 /1 8 12 /1 /1 8 2 /1 /1 9 4 /1 /1 9 6 /1 /1 9 8 /1 /1 9 10 /1 /1 9 12 /1 /1 9 2 /1 /2 0 4/1 /2 0 6 /1 /2 0 8/1 /2 0 10 /1 /2 0 12 /1 /2 0 2/1 /2 1 4/1 /2 1 6 /1 /2 1 8/1 /2 1 10 /1 /2 1 12 /1 /2 1
A ustr a lia C hin a In d ia I n d onesia J a p an S in g ap ore S outh K ore a
51

To p B re ako ut B usin e ss A pps
b y A bso lu te G ro w th in D ow nlo ad s 2 0 21 v s 2 0 20
Sourc e : d ata .a i I n te llig en ce
N ote : iO S a n d G oogle P la y, C hin a is iO S o nly
T he G re at R esig natio n ?
M ore L ik e T he M ob ile –
E m pow ere d W ork
F o rc e
Busin e ss m an ag em ent a p ps s u ch a s B uku W aru ng A pps
fo r M SM Es w ere a m ong t h e t o p b re ako ut a p ps b y
dow nlo ad s in In d one sia , w hile v a rio us jo b s e arc h in g
p la tfo rm s (s u ch a s J o bS tr e et in In d one sia ) g ain e d t r a ctio n
in m ult ip le r e g io ns, in clu d in g t h e U K a n d In d ia in 2 0 21.
C ho osin g t o w ork f o r t h em se lv e s: D eliv e ry d riv e r a p ps
lik e D oorD ash D riv e r (# 1 b re ako ut b usin e ss a p p in t h e
U S s e ein g 6 0 % g ro w th Y oY f r o m a n a lr e ad y h ig h le ve l
o f d em an d in 2 0 20 ), D eliv e ro o R id er (# 7 b re ako ut a p p
in t h e U K) a n d B ae m in R id ers (# 3 in S outh K ore a) s a w
re co rd le ve ls o f d em an d . A pps t o e m po w er in d iv id uals
t o e arn e xtr a m one y o r w ork f o r t h e m se lv e s lik e
W hats A pp B usin e ss (# 1 W orld w id e) a n d G etN in ja s in B ra zil
( # 2 ) a ls o s a w s ta n d out g ro w th in d em an d a s c o nsu m ers
tu rn e d t o m obile f o r c a re er f r e ed o m .
M onit o r h o w c o nsu m er b eh avio r m an if e sts o n m ob ile
w it h d a ta .a i . U nco ve r o p portu nit ie s, m eet y o ur
cu sto m er n eed s a n d id en tif y n asc e n t t r e n d s b efo re
y o ur c o m petit o rs .
B U SIN ES S
Indonesia In d onesia
0 .5 M1.0 M1.5 M2.0 M2.5 M3.0 M3.5 M4.0 M4.5 M
2 W hats A pp B usin e ss
3 To kko – B uat T o ko O nlin e
S ho p G ra tis & P ra ktis
4 J o bStr e et
5 B uku W aru ng A pps f o r
M SM Es
6 To ko ko S elle r | B uat T o ko
O nlin e S ho p
7 G oogle M eet
8 A M AAN
9 Fo re x T u to ria ls – F o re x
Tra d in g S im ula to r
10 G ud an g A da
1PLN M obile
5 2

Vaccin e R ollo ut &
A pp E ng ag em en t
A re C ru cia l D riv e rs
o f t h e O ng oin g E ffo rt
to C om bat C ovid -1 9
MED IC AL In sta ll P ene tr a tio n & O pen R ate A m ong
T o p C O VID -1 9 A pps b y D ow nlo ad s W orld w id e in 2 0 21
Sourc e : d ata .a i I n te llig en ce N ote : A nd ro id P ho ne s o nly . O pen R ate s h o w s th e p erc e nt o f th e in sta ll b ase th at o pene d th e a p p
in th e g iv e n y e ar f o r e ach r e sp ective c o untr y. In sta ll P ene tr atio n s h o w s th e p erc e nt o f d evic e s w ith th e C ovid -1 9 a p p in sta lle d
fo r th e r e g io n w he re th e a p p is b ase d . C ovP ass w as la u nch e d in J u ne 2 0 21 in G erm an y C O VID -19 v a ccin atio n r a te b y c o untr y
fr o m J o hns H opkin s U niv e rs ity , D ece m ber 3 1, 2 0 21
E ach m ark e t h as a u niq ue w ay o f h an d lin g t h e C O VID -1 9
p an d em ic a t t h e n atio nal le ve l. In t h e U K, C O VID -1 9 in fo r-
m atio n a n d v a ccin e c a rd s w ere in co rp o ra te d in to t h e n atio nal
h e alt h ca re a p p ( N H S ). A pp d ow nlo ad s in cre ase d b y > 3 0 0%
Y oY a n d o pen r a te r e ach e d 8 1% in 2 0 21 — s h o w in g a h ig hly
e ng ag ed u se r b ase d esp it e a lo w in sta ll p ene tr a tio n.
O th e r r e g io ns h ave d ed ic a te d a p ps t o h e lp u se rs k e ep t r a ck
o f v a ccin e a n d C O VID -1 9 in fo rm atio n o n t h e g o . M ala ysia ‘s
M yS eja h te ra a n d S au d i A ra b ia ‘s T aw akka ln a s a w t h e h ig he st
in sta ll p ene tr a tio ns a n d o pen r a te s in 2 0 21. G erm an y’s C oro na-
W arn -A pp a n d C ovP ass t e nd t o b e u se d m ore b y m ale s, a s
se en a m ong t h e To p A pps b y L ik e lih o od o f U se A cro ss
G end er . N ot a ll r e g io ns h ave a u nif ie d n atio nw id e a p p; in t h e
U S, f o r e xa m ple , it is s ta te -le d .
C om pare h o w C O VID -1 9 a p ps h ave e m pow ere d
co nsu m ers t o t r a ce a n d c o nnect.
P erc e n t o f P op ula tio n
Fu lly V accin ate d ( 2 0 21)
8 0 %68%6 2%74 %71%7 1%4 4%5 8%71%
53
2 0 21 20 20
M ySe ja h te ra ( M ala ysia )
Ta w akka ln a ( Sa ud i A ra b ia )
H ES (T u rk e y)
To usA ntiC ovid ( F ra n ce )
C ovP ass ( G erm an y)
C oro na-W arn -A pp…
A aro g ya Se tu ( In d ia )
B lu ezo ne ( V ie tn am )
NH S App ( U nit e d K in g d om )
0 20 %40 %60 %80 %10 0%
O pen R ate In sta ll P en etr a tio n

Top A pps & G am es
20 21 w as a v e ry in te re stin g y e a r w it h n ew
p riv a cy r u le s o n iO S, c h a ng es in a pp s to re
c re a tiv e s m od era tio n p oli c y , a nd t h e
em erg en ce o f n ew b ig p la ye rs in t h e
m ark e t o f a pp p ro m otio n — r e p re se n tin g
a c h a lle n g e f o r t h e in d ustr y a s a w ho le a nd
fo r u s in p artic u la r. W e’r e f o rtu n a te t h a t
w e d on’t h a ve t o s o lv e t h ese in d ustr y
h ea dw in d s a lo ne, b ut in p artn ers h ip w it h
d ata .a i.
P etr A bro sk in
C M O S ea rc h a nd P orta l
Y and ex
54

Indonesia In d onesia
1 T ik T o k S ho rt V id eo s (E nte rta in m ent) 1 T ik T o k S ho rt V id eo s (E nte rta in m ent) 1 W hats A pp
M esse ng er C om munic a tio n (S ocia l M ed ia )
2 C ap C ut V id eo E d it in g (P ho to & V id eo ) 2 Te nce nt
V id eo O TT (E nte rta in m ent) 2 F ace b ook S ocia l N etw ork s (S ocia l M ed ia )
3 S nack V id eo S ho rt V id eo s (E nte rta in m ent) 3 L IN E
W eb to on C om ic s (B ooks & R e fe re nce ) 3 In sta g ra m M ed ia S harin g N etw ork s (S ocia l
M ed ia )
4 F ace b ook S ocia l N etw ork s (S ocia l M ed ia ) 4 G oogle O ne F ile M an ag em ent (U tilit y &
P ro ductiv it y ) 4 S ho pee E-C om merc e (C 2C ) (S ho ppin g )
5 In sta g ra m M ed ia S harin g N etw ork s (S ocia l
M ed ia ) 5 V iu O TT (E nte rta in m ent) 5 T e le g ra m C om munic a tio n (S ocia l M ed ia )
6 D AN A Dig it a l W alle ts & P aym ent
(F in an ce ) 6 G oodN ove l eB ooks (B ooks & R e fe re nce ) 6 To ko ped ia E -C om merc e (C 2C ) (S ho ppin g )
7 S ho pee E-C om merc e (C 2C ) (S ho ppin g ) 7 In no ve l eB ooks (B ooks & R e fe re nce ) 7 Tik T o k S ho rt V id eo s (E nte rta in m ent)
8 W hats A pp
M esse ng er C om munic a tio n (S ocia l M ed ia ) 8 G etC onta ct C om munic a tio n (S ocia l M ed ia ) 8 G oje k Tra n sp o rta tio n (T ra ve l)
9 P e d uliL in d ung i M ed ic a l H ealt h (H ealt h & F it n e ss) 9 B IG O L IV E Liv e S tr e am in g (E nte rta in m ent) 9 F ace b ook
M esse ng er C om munic a tio n (S ocia l M ed ia )
10 T e le g ra m C om munic a tio n (S ocia l M ed ia ) 10 W eS in g K ara o ke (E nte rta in m ent) 1 0 M yT e lk o m se l N etw ork M an ag em ent (U tilit y &
P ro ductiv it y )
D O W NLO AD SCO NSU M ER S P EN DM ONTH LY A C TIV E U SER SSourc e : d ata .a i I n te llig en ce N ote : D ow nlo ad s a n d c o nsu m er s p end b ase d o n c o m bin e d iO S A pp S to re a n d G oogle P la y. M AU
base d o n C om bin e d iP ho ne a n d A nd ro id P ho ne M onth ly A ctive U se rs ; E xc lu d in g p re -in sta ll e d A pps. M ark e t-l eve l r a n kin g sT O P A PPS & G AM ES O F 2 0 21
2 0 21 R an kin g s b y M ark e t | T op A pps
Le arn M ore : U nco ve r t h e M ost P op ula r A pps B y M ark e t 55

Indonesia In d onesia
1 H ig gs D om in o Is la n d D om in o es (C asin o ) 1 Fre e F ir e B attle R o ya le (S ho otin g ) 1 M obile L e g end s: B an g
B an g M OBA (A ctio n)
2 M obile L e g end s: B an g
B an g M OBA (A ctio n) 2 M obile L e g end s: B an g
B an g M OBA (A ctio n) 2 P U BG M OBIL E B attle R o ya le (S ho otin g )
3 Fre e F ir e B attle R o ya le (S ho otin g ) 3 H ig gs D om in o Is la n d D om in o es (C asin o ) 3 Fre e F ir e B attle R o ya le (S ho otin g )
4 W orm sZ one .io . io (H yp erc a su al) 4 G ensh in Im pact O pen W orld R PG (R PG ) 4 Hig gs D om in o Is la n d D om in o es (C asin o )
5 SA KU RA S ch o ol
S im ula to r A va ta r L if e (S im ula tio n) 5 S ta te o f S urv iv a l 4 X M arc h -B attle (S tr a te g y) 5 W orm sZ one .io . io (H yp erc a su al)
6 I s la n d K in g – C oin
A dve ntu re L u ck B attle (P arty ) 6 R is e o f K in g d om s 4X M arc h -B attle (S tr a te g y) 6 M in e cra ft P o ck e t E d it io n C re ativ e S an d box
(S im ula tio n)
7 S tic k m an P arty M in i G am es C olle ctio n
(P arty ) 7 R O BLO X Cre ativ e S an d box
(S im ula tio n) 7 R O BLO X Cre ativ e S an d box
(S im ula tio n)
8 Lu d o K in g B oard G am e (T a b le to p) 8 P U BG M OBIL E B attle R o ya le (S ho otin g ) 8 C la sh o f C la n s B uild -B attle (S tr a te g y)
9 P o u Pe t (S im ula tio n) 9 C la sh o f C la n s B uild -B attle (S tr a te g y) 9 S A KU RA S ch o ol
S im ula to r A va ta r L if e (S im ula tio n)
10 P K X D Ava ta r L if e (S im ula tio n) 10 R ag naro k X : N ext
G ene ra tio n M MORPG (R PG ) 10 C an d y C ru sh S ag a M 3-S ag a (M atc h )
D O W NLO AD SCO NSU M ER S P EN DM ONTH LY A C TIV E U SER STO P A PPS & G AM ES O F 2 0 21
2 0 21 R an kin g s b y M ark e t | T op G am es
Sourc e : d ata .a i I n te llig en ce N ote : D ow nlo ad s a n d c o nsu m er s p end b ase d o n c o m bin e d iO S A pp S to re a n d G oogle P la y. M AU b ase d o n C om bin e d
iP ho ne a n d A nd ro id P ho ne M onth ly A ctive U se rs ; E xc lu d in g p re -in sta ll e d A pps. M ark e t-l eve l r a n kin g sL e arn M ore : U nco ve r t h e M ost P op ula r G am es B y M ark e t 56

TO P A PPS & G AM ES C O M PA N IE S O F 2 0 21
2 0 21 R an kin g s b y M ark e t | T op C om pan ie s – A pps
Indonesia In d onesia
C om pan y H Q To p A pps b y D ow nlo ad s C om pan y H Q To p A pps b y C onsu m er S pen d
1 B yte D an ce C hin a T ik T o k 1 Te nce nt C hin a Te nce nt V id eo
2 M eta U nit e d S ta te s Face b ook 2 B yte D an ce C hin a T ik T o k
3 G oogle U nit e d S ta te s G oogle M eet 3 N AV ER S outh K o re a LIN E W eb to on
4 S H AREit S in g ap o re S H AREit 4 G oogle U nit e d S ta te s G oogle O ne
5 O ne S m ile C hin a S nack V id eo 5 JO YY In c. C hin a B IG O L IV E
6 Alib ab a G ro up C hin a La za d a 6 D re am e Sin g ap o re In no ve l
7 S ea S in g ap o re S ho pee 7 P C CW H ong K o ng V iu
8 T e nce nt C hin a Te nce nt V id eo 8 G oodN ove l S in g ap o re G oodN ove l
9 In S ho t In c C hin a In S ho t 9 G etv e rif y P o rtu g al G etC onta ct
10 E sp ay D eb it In d one sia K o e In d one sia D AN A 10 M atc h G ro up U nit e d S ta te s Tin d er
D O W NLO AD SCO NSU M ER S P EN DSourc e : d ata .a i I n te llig en ce N ote : C om bin e d iO S a n d G oogle P la y; C hin a is iO S o nly ; M ark e t-l eve l r a n kin g s L e arn M ore : U nco ve r t h e T op A pps P ub lis h ers A cro ss D if fe re n t M ark e ts 5 7

TO P A PPS & G AM ES C O M PA N IE S O F 2 0 21
2 0 21 R an kin g s b y M ark e t | T op C om pan ie s – G am es
Indonesia In d onesia
C om pan y H Q To p G am es b y D ow nlo ad s C om pan y H Q To p G am es b y D ow nlo ad s
1 B ab yB us C hin a B ab y P an d a W orld 1 S ea S in g ap o re F re e F ir e
2 A ppLo vin U nit e d S ta te s Is la n d K in g – C oin A dve ntu re 2 B yte D an ce C hin a M obile L e g end s: B an g B an g
3 A zu r In te ra ctiv e G am es C yp ru s W orm sZ one .io 3 B oke C hin a H ig gs D om in o Is la n d
4 O ne S oft V ie tn am P ris o n E sc a p e: S tic k m an S to ry 4 m iH oY o C hin a G ensh in Im pact
5 ir o nS ourc e Is ra e l B rid ge R ace 5 P la yrix I r e la n d G ard ensc a p es – N ew A cre s
6 S ayG am es B ela ru s D O P 2 : D ele te O ne P art 6 L ilit h C hin a R is e o f K in g d om s
7 Jin ke C ult u re – O utﬁ t7 C hin a M y T a lk in g T o m F rie nd s 7 FunP lu s C hin a S ta te o f S urv iv a l
8 V oodoo Fra n ce R o of R ails 8 T e nce nt C hin a P U BG M OBIL E
9 B oke C hin a H ig gs D om in o Is la n d 9 S up erc e ll F in la n d C la sh o f C la n s
10 C ra zy L a b s Is ra e l P ho ne C ase D IY 1 0 R o blo x U nit e d S ta te s R O BLO X
DO W NLO AD SCO NSU M ER S P EN DSourc e : d ata .a i I n te llig en ce N ote : C om bin e d iO S a n d G oogle P la y; C hin a is iO S o nly ; M ark e t-l eve l r a n kin g s L e arn M ore : U nco ve r t h e T op G am es P ub lis h ers A cro ss D if fe re n t M ark e ts 5 8

Com petit iv e
In te llig en ce
D riv in g O rg an ic S earc h
& P aid U se r A cq uis it io n
P ro d uct D eve lo p m en t
& R oad m ap P la n nin g
B usin ess
D eve lo p m en t
In te rn atio nal
E xp an sio n
A d M onetiz a tio n
O ptim iz a tio n W e F ue l M obile E xc e lle nce
& M one tiz a tio n
APP A N NIE 5 9

Dis c la im er
Vie w R ep ort M eth o d olo g yd ata .a i is a m ob ile m ark e t e stim ate s e rv ic e p ro vid er. d ata .a i
is n o t r e g is te re d in a ny in ve stm en t a dvis o ry c a pacit y in a ny j u ris d ic tio n
g lo b ally , a nd d oes n o t o ffe r a ny le g a l, f in a ncia l, in ve stm en t o r b usin ess
a dvic e . N oth in g c o nta in ed in t h is c o m mun ic a tio n, o r in a ny d ata .a i p ro d ucts ,
se rv ic e s, c o m mun ic a tio ns, o r o th er o ffe rin g s, s h o uld b e c o nstr u e d a s a n
offe r, r e co m men d atio n, o r s o li c it a tio n t o b uy o r s e ll a ny s e cu rit y o r
in ve stm en t, o r t o m ake a ny in ve stm en t d ecis io ns. A ny r e fe re n ce t o p ast
o r p ote n tia l p erfo rm ance is n o t, a nd s h o uld n o t, b e c o nstr u e d a s a r e co m –
men d atio n o r a s a g ua ra nte e o f a ny s p ecif ic o utc o m e. Y ou s h o uld a lw ays
co nsu lt y o ur o w n p ro fe ssio na l le g a l, f in a ncia l, in ve stm en t a nd b usin ess
a dvis o rs . A ddit io na lly , b y p ro vid in g t h e in fo rm atio n h ere in , d ata .a i
does n o t m ake a ny r e p re se n ta tio ns o r w arr a ntie s a nd d oes n o t u n d erta ke
a ny le g a l o r c o ntr a ctu a l o b li g a tio ns w ha ts o eve r. N o li a bili t y m ay a ccru e
to d ata .a i a s a r e su lt o f p ro vid in g t h is in fo rm atio n t o y o u.
60

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