State of Mobile 2022
Download PDFS T A T E O F
M O B I L E 2 0 2 2
ap pan nie .c o m
EX EC U TIV E S U M MARY
2 0 21 M obile L a n d sc a p e a t a G la n ce
2 30 B
New A pp
D ow nlo ad s
YoY G ro w th
+ 5 % iO S, G oogle P la y, T hir d -P arty
A nd ro id in C hin a
4 .8 H rs
Daily T im e S pen t
P er U se r
2Y G ro w th
A nd ro id P ho ne s; W eig hte d
Ave ra g e A m ong T o p 1 0 M obile –
Fir s t M ark e ts
+ 3 0 %
$ 29 5B
Mob ile
A d S pen d
YoY G ro w th
+ 2 3%
$ 17 0 B
App S to re
S pen d
YoY G ro w th
+ 19 %iO S, G oogle P la y, T hir d -P arty
A nd ro id in C hin a N um ber o f A pps
>$ 10 0M S pen d
2 33
YoY G ro w th
iO S, G oogle P la y, A pps
an d G am es + 2 0 % > 4 3 5 ,0 00 a p ps
d ow nlo ad ed p er
m in ute in 2 0 21
1/3 o f d aily
w akin g h o urs
w ould b e # 41 la rg est
c o untr y r a n ke d am ong
g lo bal e co no m ie s
>$ 32 0 ,0 00 s p ent p er
m in ute in 2 0 21
A s c o m pare d t o
o nly 3 8 M ovie s w it h
> $ 10 0M glo bal B ox
O ffic e P ro ce ed s
in 2 0 21
2
Conte nts
M acro M obile Trend s
Gam in g
F in an ce
R et ail
V id eo S tr ea min g
F o od & Dri nk
H ea lt h & F it n es s
Socia l
Trav el
Datin g
O th er I nd ustr ies Em bra cin g M obile
To p A pp & G am es o f 2 0 21
D iv e d eep er in to t h e in sig hts c o nta in ed in t h is r e p ort
b y e xp lo rin g d ir e ctly in A pp A nnie I n te ll ig en ce . E ach s lid e
co nta in s lin ks t o v ie w t h e d ata in e xp an d ed m ark e ts a n d
t r e n d ed o ve r t im e. F o r A cce ss t o A pp A nnie I n te ll ig en ce ,
re ach o ut t o d ay . T his r e p ort is in te ra ctiv e . F o r t h e b est
u se r e xp erie n ce , p le ase v ie w in y o ur w eb b ro w se r.
3
APP A N NIE
A F e w o f O ur A m azin g C usto m ers
4
Macro M ob ile
T re n d s
M acro M ob ile
T re n d s
Our p artn e rs h ip w it h A pp A nnie h as
h e lp ed u s b ette r n avig ate t h e g am in g
m ark e t, p ro vid in g u s in sig ht a n d
assis ta n ce in t h e d ecis io n-m akin g
p ro ce ss. O ur f a vo rit e h as t o b e G am e
IQ ‘s p io ne erin g c a p ab ilit y t o p re se nt a
c le are r p ic tu re o f o ur c lie nte le a n d a llo w
us t o c re ate a t a ilo r-m ad e e xp erie nce .
Matt L iu
G lo b al P ub lis h in g & M ark e tin g V ic e G en era l M an ag er
N etE ase G am es
5
5.55 .04 .54 .03 .53 .02 .52 .01 .51 .00 .50
B ra zil I n d one sia S outh K o re a M exic o In d ia J a p an Tu rk e y S in g ap o re C an ad aU nit e d S ta te s R ussia U nit e d K in g d om A ustr a lia A rg entin a F ra n ce G erm an y C hin a
2 0 19 2 0 20 20 21
A ve ra g e H ours S pent o n M ob ile P er D ay P er U se r
Sourc e : A pp A nnie I n te llig en ce
N ote : A nd ro id p ho ne s
M ob ile -F ir s t M ark e ts
S pen d 1 /3 o f W akin g
H ours o n M ob ile
M AC RO M OBIL E T R EN DSA cro ss t h e t o p 1 0 m ark e ts a n aly ze d , t h e w eig hte d
ave ra g e s u rp asse d 4 h o urs 4 8 m in ute s in 2 0 21 —
u p 3 0 % f r o m 2 0 19 .
U se rs in B ra zil, In d one sia a n d S outh K ore a s u rp asse d
5 h o urs p er d ay in m obile a p ps in 2 0 21.
T he a ve ra g e A m eric a n w atc h e d 3.1 h o urs o f T V a d ay ,
w he re as t h e y s p ent 4 .1 h o urs o n t h e ir m obile d evic e
in 2 0 21.
M ob ile u sa g e e stim ate s h ig hlig ht g ro w th s e cto rs
to in fo rm s tr a te g ic r o ad m ap a n d in ve stm en t p rio rit ie s.
K no w w here t o m ake s tr a te g ic d ecis io ns: a d ve rtis in g
sp en d , c o rp ora te p rio rit iz a tio n a n d r e so urc e a llo ca tio n
fo llo w t h e e ye b alls — a n d t h ey a re o n m ob ile .
6
To p 2 0 M obile M ark e ts in 2 0 21
G lo b ally 2 30
B illio n D ow nlo ad s,
$ 17 0 B illio n in
C onsu m er S pen d ,
3.8 T rillio n H ours
The U S h as s e en p he no m enal g ro w th in c o nsu m er
sp end , a d din g a n a d dit io nal $ 43 b illio n in 2 0 21, $ 10 .4
b illio n m ore t h an 2 0 20 , e quatin g t o 3 0 % g ro w th Y oY a s
m obile g am in g a n d in -a p p s u b sc rip tio ns g o m ain str e am .
Em erg in g m ark e ts d om in ate f o r d ow nlo ad s g ro w th
w it h In d ia s e ein g s ta n d out d ow nlo ad s. P akis ta n , P eru ,
P hilip pin e s, V ie tn am , In d one sia a n d E g yp t w ere a m ong
th e f a ste st g ro w in g m ark e ts f o r d ow nlo ad s a t 2 5% , 2 5% ,
25% , 2 0 % 1 5 % a n d 1 5 % g ro w th Y oY , r e sp ectiv e ly .
M AC RO M OBIL E T R EN DSM ob ile a d op tio n b oom ed in 2 0 21, w it h g ro w th a cro ss
d ow nlo ad s, u sa g e a n d a p p s to re c o nsu m er s p en d .
S iz e t h e m ark e t a n d k e ep t a b s o n f a st-g ro w in g a re as
o f o p portu nit y in A pp A nnie .
Downloads D ow nlo ad s
10 0B90 B80 B70 B60 B50 B40 B30 B20 B10 B0
#1 C hin a # 2 In d ia# 3 U nit e d S ta te s
2 0 19 2 0 20 20 21
Sourc e : A pp A nnie I n te llig en ce
N ote : D ow nlo ad s a cro ss iO S, G oogle P la y a n d th ir d -p arty A nd ro id in C hin a c o m bin e d ; T im e s p ent is A nd ro id
p ho ne s o nly ; S pend is g ro ss — in clu siv e o f a n y p erc e nt ta ke n b y th e a p p s to re s
D ow nlo ad s C onsu m er S pen d H ours
11B10 B9B8B7B6 B5B4B3 B2 B1B0
# 4 B ra zil# 5 In d one sia # 6 R ussia # 7 M exic o # 8 T u rk e y # 9 V ie tn am# 10 P hilip pin e s # 11 E g yp t# 12 P akis ta n # 13 J a p an # 14 T haila n d # 15 U K#16 G erm an y # 17 F ra n ce# 18 S outh K o re a # 19 S au d i A ra b ia # 2 0 C olo m bia
2 0 19 2 0 20 20 21
7
Hours S pent in A pps b y C ate g o ry
Sourc e : A pp A nnie I n te llig en ce
N ote : A nd ro id p ho ne s
7 o f E ve ry 1 0 M in ute s
o n M ob ile W as S pen t
in S ocia l a n d P ho to
& V id eo A pps in 2 0 21
As t im e in cre ase s o n m obile in e m erg in g c a te g o rie s,
c o nsu m ers a re a ls o e ng ag in g d eeper in e arly -m ove r
ca te g o rie s lik e S ocia l, C om munic a tio n a n d P ho to & V id eo
ap ps.
W hile P ho to & V id eo a p ps (e .g . Y ouT ub e a n d Tik T o k )
have s e en a n in cre ase in m ark e t s h are o f t im e s p ent, t h is
h as la rg ely n o t b een a t t h e e xp ense o f c u rre nt h ab it s .
R ath e r, c o nsu m ers h ave t u rn e d h is to ric a lly ‘n o n-m ob ile ‘
tim e in to t im e s p ent in a p ps a n d g am es.
M AC RO M OBIL E T R EN DSThe p an d em ic a cce le ra te d e xis tin g m ob ile h ab it s , w hic h
h ave s o lid if ie d in 2 0 21. W hile s o cia l d om in ate s f o r t im e
sp en t g lo b ally , r e g io nal d if fe re n ce s in a p p p re fe re n ce s
h ig hlig ht u niq ue m ark e t d if fe re n ce s. D is c o ve r lo ca l
tr e n d s in A pp A nnie .
W orldwide W orld w id e
18 B16 B14 B12 B10 B8B6 B4B2 B0
20 18 Q 1 20 18 Q 2 20 18 Q 3 20 18 Q 4 20 19 Q 1 20 19 Q 2 20 19 Q 3 20 19 Q 4 20 20 Q 1 20 20 Q 2 20 20 Q 3 20 20 Q 4 20 21 Q 1 20 21 Q 2 20 21 Q 3 20 21 Q 4
Socia l & C om munic a tio n P ho to & V id eo G am es E nte rta in m en t O th ers
8
Cum ula tiv e N um ber o f A pps R ele ase d b y S to re
Sourc e : A pp A nnie I n te llig en ce . N ote : N um ber o f a p ps r e le ase d a s o f D ece m ber 2 0 21. R ele ase
d ate is b ase d o n a p p m eta data o n iO S A pp S to re o r G oogle P la y in a n y c o untr y
M ob ile E co sy ste m H ealt h ie r
T han E ve r: P ub lis h ers R ele ase d
2 M illio n N ew A pps & G am es
in 2 0 21
MAC RO M OBIL E T R EN DSThis b rin g s t h e t o ta l o f a p ps a n d g am es e ve r r e le ase d o n iO S a n d G oogle
P la y t o o ve r 2 1 m illio n.
G oogle P la y a cco unte d f o r 7 7% o f a ll a p ps a n d g am es r e le ase s in 2 0 21.
A cro ss b oth iO S a n d G oogle P la y, G am es r e pre se nte d 1 5 % o f a ll n e w
re le ase s in 2 0 21. T he r e m ain in g 8 5 % o f n e w a p ps s p an a ll c a te g o rie s o f t h e
ap p s to re s, f r o m m obile -fir s t m ove rs lik e s o cia l t o m obile -fo rc e d in d ustr ie s
lik e in su ra n ce a n d h e alt h ca re .
A pps a re a ls o r e m ove d a n d p hase d o ut o ve rtim e t o le ave t h e c u rre nt liv e
a p ps a n d g am es a va ila b le t o d ow nlo ad o n t h e a p p s to re s a t 5 .4 m illio n (1 .8
m illio n o n iO S a n d 3 .6 m illio n o n G oo gle P la y).
W it h s m artp ho nes p ro vid in g u np ara lle le d r e ach a n d a cce ss t o b illio ns
o f c o nsu m ers w orld w id e, e ve ry in d ustr y is a m ob ile -f o cu se d in d ustr y —
N ew a p p r e le ase s illu str a te s t h e d em an d f o r e n g ag in g c u sto m ers
o n m ob ile . K eep t a b s o n t h e r a p id ly -c h an g in g c o m petit iv e la n d sc a p e
w it h A pp A nnie .
2 2M20 M18 M16 M14 M12 M10 M8M6 M4M2 M0
20 11 2 0 12 2 0 13 2 0 14 2 0 15 2 0 16 2 0 17 2 0 18 2 0 19 2 0 20 20 21
iO S Goog le P la y
9
25020 015 010 0500
20 12 2 0 13 2 0 14 2 0 15 2 0 16 2 0 17 2 0 18 2 0 19 2 0 20 20 21
7 2 8 37 6 7
14
8 7
18
116
2 7
14 1
35
15 8
59
17 4
A pplic a tio ns G am es
N um ber o f A pps S urp assin g $ 10 0 M illio n
in A nnual G lo bal C onsu m er S pend
Sourc e : A pp A nnie I n te llig en ce
N ote : C onsu m er S pend a cro ss iO S, G oogle P la y, iO S o nly f o r C hin a; S pend
is g ro ss — in clu siv e o f a n y p erc e nt ta ke n b y th e a p p s to re s 2 33 A pps & G am es
G en era te d O ve r
$ 10 0 M illio n D olla rs
A nnually in 2 0 21
MAC RO M OBIL E T R EN DSC onsu m ers m ig ra te d m ore o f t h e ir e nte rta in m ent a n d
g am es c o nsu m ptio n o nto m obile . In 2 0 21, t h e re w ere
o ve r 2 30 a p ps a n d g am es s u rp ass in g $ 10 0M in a n nual
co nsu m er s p end , w it h 1 3 o f t h e m s u rp assin g $ 1 B illio n.
T his w as u p 2 0 % f r o m 2 0 20 a t 1 9 3 a p ps a n d g am es
o ve r $ 10 0M in a n nual s p end , a n d o nly 8 o ve r $ 1 B illio n.
Im pro ve d c o nnectiv it y , s c re en s iz e a n d h ard w are
h ave m ad e it e asie r t h an e ve r b efo re t o e n jo y p re m iu m
ap plic a tio ns & g am in g e xp erie n ce s o n-t h e-g o.
C onsu m ers , c o nse q uen tly , m ig ra te d s h are o f w alle t
to m ob ile a s t h e d e f a cto g am in g c o nso le a n d t o ol
fo r m an ag in g o ur liv e s. V ie w t o p g ro ssin g a p ps
in A pp A nnie .
10
United States Unit e d S ta te s
5010 015 020 0
Ed uca tio n Pho to & V … E nte rta in … M usic S ocia lP ro ductiv i… H ealt h & F … F o od & D r… B ooks & … T o ols B usin e ss S po rts F in an ce S ho ppin g Lif e sty le T ra ve l & … W eath e r N ew s & … M ed ic a l
G en Z M ille n nia ls G en X & B ab y B oom ers
In sta g ra m F ace b ook B O M W eath e r
S po tif y F ace b ook M esse ng er C he ck In Q ld
N etfl ix W hats A pp M esse ng er S erv ic e V ic to ria
S nap ch at e B ay S to ca rd
G en ZM ille n nia lsG en X & B ab y B oom ers
1
2
3
4
A ve ra g e A ge G ro up I n d ex A m ong T op A pps P er C ate g ory
Sourc e : A pp A nnie I n te llig en ce N ote : 2 0 21, A nd ro id p ho ne s; A ve ra g e o f T o p 2 0 a p ps b y M AU p er
ca te go ry ; G en Z r e pre se nte d b y th ose a g ed 1 6 -2 4; M ille nnia ls r e pre se nte d b y th ose a g ed 2 5-4 4; G en X
a n d B ab y B oom ers r e pre se nte d b y th ose a g ed 4 5 +
T op A pps b y M AU b y L ik e lih o od o f U se
G en Z is a M ob ile
S ocia l & V id eo F ir s t
G en era tio n
Apps in c a te g o rie s t h at a re a lr e ad y h ig hly r e le va n t
to G en Z c a n b e e xc e lle nt p artn e rs t o h e lp y o u in cre ase
e ng ag em ent, in clu d in g P ho to & V id eo , E nte rta in m ent,
a n d S ocia l.
F in an ce a n d S ho ppin g a p ps h ave n’t m an ag ed t o
r e ach a b ro ad G en Z a u d ie nce , b ut t h e se c a te g o rie s
have e xp erie nce d s tr o ng g ro w th Y oY a n d r e pre se nt
a p ro m is in g a re a f o r in ve stm ent. T he se c a te g o rie s t e nd t o
s k e w m ore t o w ard s M ille nnia ls a t t h is s ta g e.
M ob ile d ata u nearth s o p portu nit ie s f o r r e ach in g G en Z :
w heth er it s a n u nd ers e rv e d m ark e t o r a h ig hly -e n g ag ed
ve rtic a l t o le ve ra g e. U nco ve r h o w a p p p re fe re n ce s
ch an g e b y g en era tio n in A pp A nnie .
M AC RO M OBIL E T R EN DS: D EM OGRA PH IC S In d ex > 10 0 S ke w s T o w ard s D em ogra p hic G ro up 11
Whats A pp M esse ng er Face b ook
eB ay F ace b ook M esse ng er
C om mBan k In sta g ra m
M ic ro so ft O utlo ok S po tif y
M aleF em ale
1
2
3
4
United States U nit e d S ta te s
5010 015 0
Spo rts T o olsN ew s & M a… M usic F in an ceE nte rta in m e… B usin e ss W eath e r P ro ductiv it y T ra ve l & N av… S ocia l Lif e sty le B ooks & R e… M ed ic a lP ho to & V id … Fo od & D rin k S ho ppin g E d uca tio n H ealt h & F it …
M ale F em ale
A ve ra g e G en d er G ro up I n d ex A m ong T op A pps P er C ate g ory
S ourc e : A pp A nnie I n te llig en ce N ote : 2 0 21, A nd ro id p ho ne s; A ve ra g e o f T o p 2 0 a p ps b y M AU p er
ca te go ry ; G end er r e pre se nte d a s M ale a n d F e m ale o nly a n d is n o t re pre se nta tive o f a ll g end er id entiti e s T op A pps b y M AU b y L ik e lih o od o f U se
M ark e t D if fe re n ce s
E m erg e b y G en d er
B ase d o n A pp
C ate g ory
MAC RO M OBIL E T R EN DS: D EM OGRA PH IC SSpo rts a p ps o ve rin d ex h e avily w it h m ale s in e ach m ark e t
an aly ze d , w he re as F o od & D rin k a p ps t e nd t o s k e w m ore
fe m ale . H ow eve r, t h e d if fe re nce c a n b e s u b tle in t h e c a se
o f t h e U S f o r F o od & D rin k a n d m ore d ra m atic in o th e r
m ark e ts lik e J a p an .
W e a ls o s e e t h at t h e m ost u se d a p ps in e ach c o untr y
te nd t o b uck c a te g o ry . F o r in sta n ce , S ho ppin g a p ps o n
th e w ho le t e nd t o s k e w m ore f e m ale o ve ra ll, y e t A m azo n
sk e w s m ore m ale in J a p an , t h e U K, G erm an y, F ra n ce a n d
C an ad a. O nly in t h e U S d oes A m azo n s k e w m ore f e m ale .
O ur a n aly sis is lim it e d t o m ale s a n d f e m ale s o nly a n d is
n o t r e pre se nta tiv e o f a ll g end er id entit ie s.
M ob ile d em og ra p hic d ata g iv e s y o u a b en ch m ark f o r
yo ur in d ustr y a n d a llo w s y o u t o s p ot d if fe re n ce s in y o ur
an d y o ur c o m petit o r’s a u d ie n ce , w hic h c a n b e c rit ic a l
fo r u se r a cq uis it io n. V ie w d em og ra p hic s s p lit s in A pp
A nnie .
In d ex > 10 0 S ke w s T o w ard s D em ogra p hic G ro up 12
Glo bal M obile A d S pend
Sourc e : A pp A nnie I n te llig en ce
$ 40 0B$35 0 B$30 0B$250 B$20 0B$15 0 B$10 0B$50 B0
20 18 2 0 19 2 0 20 20 21 20 22F
$ 15 5B
$ 19 0 B
$240 B
$29 5B
$ 35 0 B
4-Y R C AG R:
2 2.6 %
D esp it e I D FA F ears , D olla rs
F lo ck e d t o M ob ile A ds —
T op pin g $ 29 5B in 2 0 21,
u p 2 3% Y oY a n d P ois e d
to H it $ 35 0 B in 2 0 22
MAC RO M OBIL E T R EN DS: A D VER TIS IN GM obile is d riv in g d ig it a l a d s p end g lo bally . A m id st a n e co no m ic r e b o un d
w it h G DP u p 5 .9 % in 2 0 21 , c yc lic a l e ve nts lik e t h e T o kyo O ly m pic s a n d E U FA
to urn am ent, a n d e ng ra in e d m obile h ab it s , a d d olla rs f lo w ed t o m obile a s
th e p rim ary a n d c a p tiv e c h an ne l f o r e ng ag in g c o nsu m ers — r e pre se ntin g
70 % o f d ig it a l s p end .
W it h t h e B eijin g O ly m pic s in 2 0 22 a n d U S m id -te rm e le ctio ns, d ig it a l
a d s p end is s e t t o b e r o bust w it h t h e m ajo rit y d riv e n b y m obile . B ra n d
m ark e tin g v s p erfo rm an ce m ark e tin g is s e t t o p ic k u p a s b usin e ss e s a n d
b ra n d s c a p it a liz e o n m obile ‘s b ro ad a n d c a p tiv e a u d ie nce a m id st t h e
b ack d ro p o f ID FA d epre ca tio n.
M onit o r t h e c h an g in g b est p ra ctic e s in m ob ile a d ve rtis in g , p in p oin t
ad c re ativ e s a re p erfo rm in g b est a n d d eco d e t h e g ro w th s tr a te g ie s
o f t h e le ad ers in t h e m ob ile u se r a cq uis it io n. U nco ve r a d ve rtis in g
in sig hts in A pp A nnie .
13
The M ost S earc h ed iO S A pp S to re K eyw ord s in 2 0 21
MAC RO M OBIL E T R EN DS: A PP S TO RE O PTIM IZ A TIO N Business Busin ess
1 a u str a lia g o ogle
m eet jo b boss
直聘 sc a n ne r te am s whats a p p+ zo om zo om zo om zo om zo om ed evle t sc a n ne r
ap p zo om
2 se ek zo om zo om 企查
查 zo om zo om zo om go ogle
m eet ya h o o m eetin g s по чта
р о сси и 줌 tü rk iy e zo om m ic ro so ft
t e am s
3 au str a lia
p o st m eet lin ke d in 天眼
查 t e am s sc a n ne r a p p g o ogle m eet m eet te am s meet hh.r u 알바몬 z o om te am s in d eed
4 jo b cla ro in d eed 腾讯
会议 lin ke d in p d f s c a n ne r w hats a p p
b usin e ss m eetin g s やふ ー go ogle
m eet зум 알바천
국 lin ke d in s c a n ne r te am s
5 zo om lin ke d in t e am s 阿里
云 pô le e m plo i sc a n ne r a p p
ko ste nlo s
ca ll r e co rd er f o r
ip ho ne f r e e pd f やふー te am s ск а н е р 한글 ı̇ş k u r m ic ro so ft
t e am s
mic ro so ft
a u th e ntic a to r
6 lin ke d in m eetin g s ca n ad a
po st w ps ca m sc a n ne r au to sc o ut2 4 sc a n ne r lin ke d in や ふ ー m ic ro so ft
t e am s
ле руа
м ерле н 알바 str e am sc a n ne r
ap p f r e e d uo m obile
7 jo bs te am s mic ro so ft
t e am s
企业
微信 in d eed m ic ro so ft
t e am s te am s pln まいなぽいん
とアプリ p d f м ой н ал о г 사람인 m eetin g s lin ke d in lin ke d in
8 m ic ro so ft
t e am s
va g as d e
em pre g o ch at 顺丰 w hats a p p
b usin e ss
m ic ro so ft
a u th e ntic a to r lin ke d in jo bstr e et ずーむ lin ke d in л ук о йл 블라인
드 m eet in d eed g o ogle m eet
9 xe ro m in ha c la ro g o ogle
m eet
今日
头条 pd f lin ke d in z o om m eetin g sc a n ne r zo om アプリ
無料 str e am te am s pd f te am s ca m
sc a n ne r
th e z o om a p p
fo r ip ho ne
10 te am s cp f se rv ic e s 钉钉 o rn ik a r p d f sc a n ne r f o r
ip ho ne jn e zo om アプリ
無料 ch at ск а н е р
до кум енто в 스캔 pd f ub er
d riv e r sc a n ne r a p p
R an kA ustr a liaB ra zilC an ad aC hin aFra n ceG erm an yIn d iaI n d onesiaJ a p anM exic oR ussiaS outh
K ore aTu rk e yU nit e d
K in g d omU nit e d S ta te sU nco ve r t r e n d s in A pp S to re O ptim iz a tio n ( A SO ) in a n d c o m petit iv e in sig hts o n a p p s to re
s e arc h t r a ffic , k e yw ord r a n kin g s a n d p aid a p p s to re s e arc h a d s in A pp A nnie .
Sourc e : A pp A nnie I n te llig en ce N ote : iP ho ne s; r a n ke d b y a ve ra g e S earc h V olu m e 14
Gam in g
Ja m C it y ‘s b usin e ss h as e xp erie nce d
te rrif ic g ro w th o ve r t h e y e ars a n d w e
he ad in to 2 0 22 w it h b illio ns in a g gre g ate
lif e tim e r e ve nue a n d t e ns o f m illio ns o f
pla ye rs a ro und t h e w orld . A pp A nnie h as
re m ain e d a v a lu e d p artn e r w ho se m ark e t
in te llig ence p la tfo rm p ro vid es in d ustr y
b ench m ark in g a n d c o m petit iv e in sig hts
a cro ss t h e m obile e co sy ste m w hic h o ur
te am u se s d aily t o h e lp d riv e o ur
co ntin ue d s u cce ss a t s c a le .
Jo sh Y guad o
P re sid en t a n d C O O
Ja m C it y
15
Addit io nal $ 16 B illio n
in G am in g C onsu m er
S pen d w as A dded
in 2 0 21, B rin g in g T ota l
to $ 116 B illio n
In 2 0 21, h it g am es s u ch a s R oblo x an d G ensh in Im pact
sa w f u rth e r g ro w th in c o nsu m er s p end a s m obile g am es
are n o w c a p ab le o f o ffe rin g c o nso le -lik e g ra p hic s a n d
g am epla y e xp erie nce s. T he g am in g s c e ne in C hin a h as
se en r e ne w ed e xc it e m ent o ve r t h e r e le ase o f H arry
P otte r M ag ic A w ake ne d a n d Le ag ue o f L e g end s: W ild R if t
in H 2 2 0 21, a n d w e e xp ect t h e se t o f u rth e r o ccu p y t h e
to p r e ve nue c h arts in t h e c o m in g m onth s a n d f u rth e r a d d
to g lo bal m obile g am in g g ro w th .
H yp erc a su al g am es lik e B rid ge R ace a n d H air C halle ng e
w ere k e y d ow nlo ad s d riv e r, b ut 2 0 21 s a w s o m e w ell
k n o w n IP s s u ch a s P oké m on U N IT E , a n d P U BG : N EW
S TA TE m akin g m ajo r g ain s in d ow nlo ad s a n d u sa g e.
G AM IN G
Worldwide W orld w id e
$12 0 B$10 0B$80 B$60 B$40 B$20 B0
20 18 2 0 18 -2 0 19 G ro w th 2 0 19 -2 0 20 G ro w th 2 0 20 -2 0 21 G ro w th 2 0 21
$ 73 .7 9 B
$ 12 .0 3B
$ 14 .7 0 B
$15 .4 9 B
$ 116 .0 1B Consu m er S pend (U SD )
W orldwide W orld w id e
80 B60 B40 B20 B0
20 18 2 0 18 -2 0 19 G ro w th 2 0 19 -2 0 20 G ro w th 2 0 20 -2 0 21 G ro w th 2 0 21
6 3.7 1B
4 .3 4 B
11.9 0 B
3.0 3B
8 2.9 8B
Dow nlo ad s (M illio ns)
S ourc e : A pp A nnie I n te llig en ce N ote : D ow nlo ad s a cro ss iO S, G oogle P la y a n d th ir d -p arty A nd ro id in C hin a
co m bin e d ; T im e s p ent is A nd ro id p ho ne s o nly ; S pend is g ro ss — in clu siv e o f a n y p erc e nt ta ke n b y th e a p p s to re s M ob ile G am e C onsu m er S pen d G ro w th M ob ile G am e D ow nlo ad s G ro w th M ob ile g am e s u sta in ed s tr o ng m om en tu m f r o m
p an d em ic s u rg e — 2 0 21 in g am in g w as a s d yn am ic
a s a n y p re vio us y e ar. T he t im e t o a ct is n o w .
16
Sourc e : A pp A nnie I n te llig en ce N ote : T o p A pps b y y e ar-o ve r-y ear D ow nlo ad s, C onsu m er S pe nd a n d
A ve ra g e A ctive U se r G ro w th a cro ss iO S, G oogle P la y. M AU G ro w th o n iP ho ne s a n d A nd ro id P ho ne sG AM IN G
2 0 21 B re ako ut R an kin g s b y M ark e t | G am es
AMER – Br eakout Downloads AM ER – B re ako ut D ow nlo ad s
Brid ge R ace H ig h H eels H ig h H eels C ra sh B an d ic o ot: O n
th e R un H air C halle ng e C ount M aste rs B rid ge R ace B rid ge R ace B rid ge R ace
H air C halle ng e P ro je ct M ake o ve r C ount M aste rs B rid ge R ace P ho ne C ase D IY P ho ne C ase D IY C ount M aste rs D O P 2 : D ele te O ne
P art C ount M aste rs
C ount M aste rs B rid ge R ace H air C halle ng e H air C halle ng e C ra sh B an d ic o ot: O n
th e R un B rid ge R ace H air C halle ng e H air C halle ng e M y T a lk in g A ng ela 2
P ho ne C ase D IY P ap er F o ld B rid ge R ace P ho ne C ase D IY L e ag ue o f L e g end s:
W ild R if t
D O P 2 : D ele te O ne
P art G oin g B alls P ho ne C ase D IY H air C halle ng e
H ig h H eels C ount M aste rs P ro je ct M ake o ve r C ount M aste rs S cu lp t p eo ple F id get T o ys 3 D H ig h H eels S cu lp t p eo ple F id get T o ys T ra d in g 3 D
W orld w id eU nit e d S ta te sC an ad a M exic oB ra zil A rg en tin a C olo m biaC hile P eru
1
2
3
4
5
L e arn M ore : U nco ve r t h e T op G am es b y C han g e in Y early D ow nlo ad s 17
Astr o no m ic a l R is e o f H yp erc a su al: I n no va tio n & S hif t in g P la ye r
P re fe re n ce s G ave W ay t o E m erg in g G am e G en re s
GAM IN G
Sourc e : A pp A nnie I n te llig en ce N ote : D ow nlo ad s a cro ss iO S, G oogle P la y. C hin a is iO S o nly . G enre
b re akd ow n b ase d o n A pp A nnie G am e IQ T axo no m y a s o f J a n uary 7 th , 2 0 22W orld w id e | T op G am in g S ub gen re s & T op G am es b y D ow nlo ad s
01B2 B3B5 B
20 11 2 0 12 2 0 13 2 0 14 2 0 15 2 0 16 2 0 17 2 0 18 2 0 19 2 0 20 20 21
A ctio n (H yp erc a su al)
P uzzle (H yp erc a su al)
S im ula tio n (H yp erc a su al)
K id s (O th e r)
D riv in g (S im ula tio n)
.io (H yp erc a su al)
R unne r (A ctio n)
C re ativ e S an d box
(S im ula tio n)
S im ula tio n S po rts (S po rts )
P e t (S im ula tio n)
P vE S ho otin g (S ho otin g )
W ord (P uzzle )
B ub ble S ho ote r (M atc h )
S olit a ir e (T a b le to p)
P hysic s (P uzzle )
Po ke r & C ard (C asin o )
S lic in g (A ctio n)
A ctio n (H yp erc a su al)
P uzzle (H yp erc a su al)
S im ula tio n…
K id s (O th e r)
D riv in g (S im ula tio n)
.io (H yp erc a su al)
R unne r (A ctio n)
C re ativ e S an d box…
S im ula tio n S po rts …
P e t (S im ula tio n)
01B2 B3B4B
4.0 1B
3 .7 8 B
3.1 5 B
2.5 7B
1.6 3B
1.4 1B
1.2 0 B
1.1 2 B
1.1 0 B
0.9 0 B
W ate r S ort P uzzle
P ho ne C ase D IY
T o ca L if e : W orld
E xtr e m e C ar
D riv in g S im ula to r
B rid ge R ace
S ub w ay S urfe rs
R O BLO X
8 B all P o ol
M y T a lk in g T o m
Frie nd s
H air C halle ng e 2021 2 0 21 Y early E vo lu tio n o f T op G en re s b y D ow nlo ad s
2 0 21 T op G en re s 2 0 21’s T op G en re s in 2 0 11 2 0 11 T op G en re s
A naly ze M ore G en re s in A pp A nnie ‘s G am e I Q M ark e t S iz in g R ep ort 18
4x M arc h -B attle S tr a te g y G am es E m erg ed
as t h e M ost M onetiz a b le G en re f o r M ob ile G am es
GAM IN GW orld w id e | T op G am in g S ub gen re s & T op G am es b y C onsu m er S pen dY early E vo lu tio n o f T op G en re s b y C onsu m er S pen d
2 0 21 T op G en re s 2 0 21’s T op G en re s in 2 0 11 2 0 11 T op G en re s
2021 20 21
4X M arc h -B attle …
M MORPG (R PG )
Te am B attle (R PG )
Slo ts (C asin o )
M 3-M eta (M atc h )
B attle R o ya le …
M 3-S ag a (M atc h )
P uzzle R PG (R PG )
Sim ula tio n S po rt…
C re ativ e S an d b…
0 $ 2B$ 4B$ 6B$8B$ 10 B$12 B
$9.7 0 B
$8.4 3 B
$ 8.0 2B
$ 5.5 7B
$ 3.9 2B
$ 3.6 3B
$ 2.8 2 B
$ 2.2 5B
$ 2.1 8 B
$ 2.1 5 B
M y H ero
A ca d em ia :
S tr o ng est H ero
H ero W ars
S lo to m an ia
P ro je ct M ake o ve r
Fre e F ir e
C an d y C ru sh
S ag a
Em pir e s & P uzzle s
8 B all P o ol
R O BLO X
Lo rd s M obile
0$ 2B$ 4B$ 6B$ 8B$ 10 B
20 11 2 0 12 2 0 13 2 0 14 2 0 15 2 0 16 2 0 17 2 0 18 2 0 19 2 0 20 20 21
4X M arc h -B attle
( S tr a te g y)
M MORPG (R PG )
Te am B attle (R PG )
Slo ts (C asin o )
M 3-M eta (M atc h )
B attle R o ya le (S ho otin g )
M 3-S ag a (M atc h )
P uzzle R PG (R PG )
Sim ula tio n S po rts (S po rts )
C re ativ e S an d box
(S im ula tio n)
P o ke r & C ard (C asin o )
W ord (P uzzle )
B uild B re ed (S im ula tio n)
P hysic s (P uzzle )
P vE S ho otin g (S ho otin g )
La n e -B attle (S tr a te g y)
S lic in g (A ctio n)
Sourc e : A pp A nnie I n te llig en ce N ote : D ow nlo ad s a cro ss iO S, G oogle P la y. C hin a is iO S o nly . G enre
b re akd ow n b ase d o n A pp A nnie G am e IQ T axo no m y a s o f J a n uary 7 th , 2 0 22A naly ze M ore G en re s in A pp A nnie ‘s G am e I Q M ark e t S iz in g R ep ort 19
Ave ra g e A ge G ro up I n d ex A m ong S ele ct S ub gen re s
Sourc e : A pp A nnie I n te llig en ce N ote : 2 0 21, iP ho ne a n d A nd ro id p ho ne s; G en Z r e pre se nte d b y th ose a g ed 1 6 -2 4; M ille nnia ls r e pre se nte d
by th ose a g ed 2 5-4 4; G en X / B ab y B oom ers r e pre se nte d b y th ose a g ed 4 5 +; A ve ra g e o f D em ogra p hic s In d ex (a m easu re o f
d em ogra p hic c o ho rt co m pare d to th e o ve ra ll p o pula tio n) a m ong to p 1 0 a p ps b y a ve ra g e M AU p er G enre .
T op G am es b y M AU M ost L ik e ly t o B e P la ye d b y A ge G ro up
P arty , S im ula tio n,
S ho ote rs & R PG S ke w
T ow ard s G en Z ;
M atc h 3 & P uzzle
P re fe rre d B y O ld er
A ge G ro up s
GAM IN GG en Z g am ers in t h e m ark e ts a n aly ze d a re a ro und 2 .0 x
m ore lik e ly t o p la y M afia / B etr a ya l (P arty ) g am es s u ch
a s A m ong U s! , w hile G en X & B oom ers in t h e U S a n d U K
are a ro und 1 .5 x m ore lik e ly t o p la y S olit ia re (T ab le to p)
g am es c o m pare d t o t h e a ve ra g e p o pula tio n.
U nd ers ta n d in g d em og ra p hic s s e g m en ta tio n c a n h elp
y o u b uild o ut m ark e tin g c a m paig ns a n d p artn ers h ip s
fo r g am es w it h d em og ra p hic s t h at m atc h y o ur t a rg et
au d ie n ce . V ie w t h e m ost u se d g am es b y a g e g ro up
in A pp A nnie o ve r t im e, b y d evic e a n d in d if fe re n t
m ark e ts .
R O BLO X Cre ativ e S an d box
(S im ula tio n)
P ro je ct
M ake o ve r
M 3-M eta
(M atc h )
C an d y C ru sh
S ag a
M 3-S ag a
(M atc h )
A m ong U s! M afia /B etr a ya l (P arty ) C oin M aste r Lu ck B attle
( P arty ) W ord sc a p es W ord
(P uzzle )
Po ké m on G O Lo ca tio n R PG (R PG ) Hom esc a p es M 3-M eta
(M atc h )
N ew W ord s W it h
F rie nd s
W ord
(P uzzle )
G en ZM ille n nia lsG en X & B ab y B oom ers
1
2
3
In d ex > 10 0 S ke w s T o w ard s D em ogra p hic G ro up United States U nit e d S ta te s
10 020 0
M afia /B etr a … Lif e S im ula t… D re ss U p & … C re ativ e S a… R unne r (A ct… T e am D eat… M usic (H yp … S um mon-B a… B uild -B attle … L o ca tio n R … C olo rin g (T … M 3-M eta (… W ord (P uzz… M 3-S ag a (… S olit a ir e (T a …
G en Z M ille n nia ls G en X & B oom ers
2 0
Ave ra g e G en d er G ro up I n d ex A m ong S ele ct S ub gen re s
Sourc e : A pp A nnie I n te llig en ce N ote : 2 0 21, iP ho ne a n d A nd ro id p ho ne s; A ve ra g e o f D em ogra p hic s
In d ex (a m easu re o f d em ogra p hic c o ho rt co m pare d to th e o ve ra ll p o pula tio n) a m ong to p 1 0 a p ps b y
ave ra g e M AU p er G enre
T op G am es b y M AU M ost L ik e ly t o B e P la ye d b y G en d er G ro up
M atc h 3 G am es
T en d t o S ke w
T ow ard s F em ale
A ud ie n ce , W hile
B uild -B attle G am es
S ke w M ale
G AM IN GIn t h e U S, F ra n ce a n d J a p an , f e m ale g am ers a re
a ro und 1 .3 x m ore lik e ly t o u se 4 X M 3-S ag a (M atc h )
g am es, a n d m ale g am ers in t h e U S a re 1 .7 x m ore lik e ly
t o p la y B uild -B attle (S tr a te g y) g am es t h an t h e g ene ra l
p o pula tio n.
N ot o nly a re A m ong U s! a n d R O BLO X c le ar f a vo rit e s
am ong G en Z , t h e y a ls o h ave h ig he r t e nd ency t o b e
pla ye d b y f e m ale a u d ie nce s. P oké m on G O h as e njo ye d
w id esp re ad p o pula rit y g lo bally , b ut t e nd s t o s k e w
to w ard s a m ale a u d ie nce .
A pp A nnie ‘s a u d ie n ce in d ex c a n f u rth er s h o w y o u
w here t h e s p ecif ic d em og ra p hic g ro up is e n g ag in g
o n m ob ile . D iv e D eep er in to G en re D em og ra p hic s
in t h e G en re S um mary R ep ort .
P o ké m on G O Lo ca tio n R PG (R PG ) RO BLO X Cre ativ e S an d box (S im ula tio n)
C all o f D uty : M obile T e am D eath m atc h (S ho otin g ) A m ong U s! M afia /B etr a ya l (P arty )
C la sh R o ya le S um mon-B attle (S tr a te g y) C an d y C ru sh S ag a M 3-S ag a (M atc h )
M aleF em ale
1
2
3
I n d ex > 10 0 S ke w s T o w ard s D em ogra p hic G ro up United States U nit e d S ta te s
5010 015 0
B uild -B attle … S um mon-B a… Te am D eat… L o ca tio n R … C re ativ e S a… M afia /B etr a … R unne r (A ct… L if e S im ula t… M usic (H yp … S olit a ir e (T a … C olo rin g (T … W ord (P uzz… M 3-M eta (… M 3-S ag a (… D re ss U p & …
M ale F em ale
2 1
Fin an ce
Consu m ers h ave s h o w n h o w m uch t h e y lo ve t h e
co nve nie nce a n d c o ntr o l o f o ur a ll- in -o ne s h o ppin g
ap p. F ro m s h o ppin g in sp ir a tio n a n d p aym ent m eth o ds
to t r a n sp are nt b an kin g , b ud getin g f e atu re s a n d p o st-
p urc h ase s e rv ic e s, t h e K la rn a a p p h e lp s c o nsu m ers t o
s a ve t im e a n d m one y a t e ve ry s te p o f t h e s h o ppin g
jo urn e y. W it h 7 0 % o f m obile s h o ppers lo okin g f o r a
s in g le a p p t h at b ette r u nit e s s e rv ic e s a n d f e atu re s
in ste ad o f s w it c h in g b etw een a p ps, K la rn a is o ptim ally
p o sit io ne d t o b eco m e t h e w orld ’s f a vo rit e w ay t o
s h o p, p ay a n d b an k.
David S an d str ö m
C hie f M ark e tin g O ffic e r
K la rn a
22
Fin an ce A pp D ow nlo ad s b y C ountr y
F in an ce A pp D ow nlo ad s
in I n d ia S urp asse d 1 B in 2 0 21,
F u elin g t h e 2 8% Y oY I n cre ase
in F in an ce A pp D ow nlo ad s
W orld w id e t o 5 .9 B
Alt h o ug h n o t t h e la rg est m ark e ts g lo bally , M exic o , In d o ne sia ,
A rg entin a, a n d B ra zil s a w t h e la rg est g ro w th o ve r t h e p ast 4 y e ars ,
u p 2 50 % , 1 8 5 % , 1 8 0 % a n d 1 7 5 % , r e sp ectiv e ly .
In L a tin A m eric a , t h e re is a s u b sta n tia l u nd erb an ke d c o m munit y a s 7 0 %
of t h e ir p o pula tio n d oes n o t h ave a b an k a cco unt a n d n e arly 8 0 % d oes
no t h ave a c re d it c a rd . C onsu m ers a re m ore w illin g t o t r y a lt e rn ativ e s
to r e ta il b an ks, s u ch a s n e o ban ks, w hic h t e nd t o b e m ore a cce ssib le
t o t h o se w it h o ut e xc e lle nt c re d it a n d o ffe r c u sto m f e atu re s b ette r s u it e d
fo r s p ecif ic n e ed s.
F IN AN CE
W orldwide W orld w id e
6.0 B5.5 B5.0 B4.5 B4.0 B3.5 B3.0 B2.5 B2.0 B1.5 B1.0 B0.5 B0
20 18 2 0 19 2 0 20 20 21
K no w in g h ig h-g ro w th a re as is k e y f o r a p p p ub lis h ers w hen
d ete rm in in g t h eir e xp an sio n s tr a te g ie s. C om pare F in an ce a p p
d ow nlo ad s o ve r t h e y e ars a n d t r a ck t h eir m ark e t g ro w th .
S ourc e : A pp A nnie I n te llig en ce
N ote : D ow nlo ad s a cro ss iO S, G oogle P la y; C hin a is iO S o nly
2 3
Em bra cin g I n no va tio n:
G en Z A re M ost L ik e ly
t o U se N eo b an ks a n d
C ry p to cu rre n cy
T ra d in g A pps
Alt h o ug h r e ta il b an ks a re w id ely u se d b y G en X a n d B ab y
B oom ers , G en Z a re m ost lik e ly t o u se t r a d in g a p ps a n d
n e o ban ks a cro ss r e g io ns. In a d dit io n, t h e y a ls o p re fe r t o
u se m one y t r a n sfe r a p ps s u ch a s V enm o , C ash A pp , a n d
S plit w is e a s t h e y a re in cre asin g ly c o m fo rta b le u sin g t h e ir
m obile p ho ne s a s a f o rm o f p aym ent in ste ad o f c a sh .
F in an ce a p p p ub li s h e rs w ho w is h t o r e ach t h e n e xt
g ene ra tio n o f m obile -s a vvy u se rs s h o uld k e ep in m in d
w hat t h e y n o w c o m e t o e xp ect: f a st a n d s im ple m one y
m ove m ent a n d f in an cia l f le xib ilit y t h at t a ilo rs t o t h e ir n e ed s.
C om pare t h e t o p f in an ce a p ps b y a ctiv e u se rs
a cro ss c o untr ie s in A pp A nnie .
FIN AN CESourc e : A pp A nnie I n te llig en ce N ote : 2 0 21, iP ho ne s a n d A nd ro id p ho ne s; T o p 1 0 F in an ce a p ps u se d
p er a g e g ro up in d exe d a m ong th e T o p 5 0 a p ps o ve ra ll b y M AU in th e F in an ce c a te go ry ; G en Z
r e pre se nte d b y th ose a g ed 1 6 -2 4; M ille nnia ls r e pre se nte d b y th ose a g ed 2 5-4 4; G en X a n d B ab y
B oom ers r e pre se nte d b y th ose a g ed 4 5 +
T o p F in an ce A pp s b y M AU b y L ik e lih o od o f U se Austr alia Austr a lia
B eem It C ry p to .c o m Q an ta s M one y
S prig gy S w yft x M y A M P
Split w is e W is e , e x T ra n sfe rW is e B an kS A
U p M one y IN G D IR EC T A ustr a lia B an kin g C it ib an k A ustr a lia
S pace sh ip H um m M acq uarie
C oin b ase H sb c A ustr a lia P e o ple ‘s C ho ic e C re d it U nio n
B in an ce X E C urre ncy A m ex A U
C oin S po t W este rn U nio n A U W oolw orth s M one y
W este rn U nio n A U O penp ay Ya h o o F in an ce
R e st S up er S plit w is e S unco rp A pp
G en ZM ille n nia lsG en X & B ab y B oom ers
1
2
3
4
5
6
7
8
9
10
2 4
To p 5 N eo ban ks b y A ve ra g e M AU in 2 0 21
N eo b an ks G ain in P op ula rit y
a s Y O NO S B I, N ub an k, a n d
P ic P ay E ach S aw > 3 0 % Y oY
In cre ase in A ve ra g e M AU
W orld w id e
Most c o untr ie s t e nd t o u se h o m eg ro w n n e o ban ks; M exic o is a n e xc e ptio n,
w he re B ra zil’s N ub an k t o pped t h e c h arts a cro ss b oth c o untr ie s.
In f a ct, B ra zil is a h o ts p o t f o r n e o ban k a d optio n a s it h as a la rg e p o pula tio n
th at c u rre ntly d oes n o t h ave r e la tio nsh ip s w it h r e ta il b an ks; N ub an k a n d
P ic P ay h ad t h e s e co nd a n d 3 rd h ig he st a ve ra g e M AU w orld w id e in 2 0 21,
w hile it s C 6 B an k a n d B an co P A N s a w > 2 0 0% g ro w th in M AU Y oY .
In c o ntr a st, A ustr a lia ‘s u se r b ase , f o r e xa m ple , r e ly le ss o n n e o ban ks d ue t o
t h e p o pula rit y o f t h e a d va n ce d m one y m ove m ent c a p ab ilit ie s w it h in t h e
re g io n’s e xis tin g r e ta il b an ks.
F IN AN CEK no w in g t h e c u rre n t o ffe rin g s o f e xis tin g f in an ce a p ps a n d w heth er
th ey s e rv e t h e n eed s o f t h e r e g io n’s u se rs is c ru cia l f o r a n y f in an ce
a p p p ub lis h er. E xp lo re B ra zil’s T op F in an ce a p ps o f 2 0 21 .
Sourc e : A pp A nnie I n te llig en ce N ote : iP ho ne s a n d A nd ro id d evic e s
M yd oh la u nch e d in M ay 2 0 20 o n iO S a n d in J u ne 2 0 21 o n th e G oogle P la y S to re .
N eo : B N C B an k la u nch e d in M arc h 2 0 21 a cro ss iO S a n d th e G oogle P la y S to re .
W orldwide W orld w id e
55M50 M45 M40 M35 M30 M25 M20 M15 M10 M5M0
YO NO SB I Nub an k P ic P ay Yo no L it e SB I Revo lu t
4 0 ,8 43,0 00 54,0 05,0 00 27,3 0 5,0 00 37,782, 000 14 ,76 5,0 00 22,73 8,0 00 19 ,6 0 2,0 00 18 ,9 36 ,0 00 13 ,6 35 ,0 00 17 ,1 12 ,0 00
2 0 20 20 21
25
Month ly E ng ag em ent A m ong t h e T o p 1 0 C ry p to cu rre ncy
A pps b y W orld w id e D ow nlo ad s in 2 0 21 P ayP al E nte re d t h e
C ry p to cu rre n cy M ark e t in
2 0 21; B in an ce & W azir X S aw
th e H ig hest Y oY I n cre ase in
S essio ns P er U se r W orld w id e
Alt h o ug h U S-H Q ‘d p ub lis h e rs d om in ate s t h e c ry p to cu rre ncy s p ace , t a kin g
up h alf o f t h e t o p 1 0 m ost d ow nlo ad ed c ry p to cu rre ncy a p ps w orld w id e,
In d ia w as a r is in g c o nte nd er in 2 0 21.
C oin D CX In ve stm ent m ad e a s p la sh d esp it e o nly la u nch in g in Q 4
20 20 a cro ss iO S a n d G oogle P la y s to re s. W it h in o ne y e ar, it h as r e ach e d
# 9 w orld w id e in t e rm s o f t h e m ost d ow nlo ad ed c ry p to cu rre ncy a p ps.
F IN AN CEA lt h o ug h P ayP al h ad t h e h ig hest a ve ra g e M AU w orld w id e, T ru st:
C ry p to & B it c o in W alle t , B in an ce , a n d W azir X s a w t h e h ig hest in cre ase
in u sa g e Y oY ; u nd ers ta n d in g t h e f le xib ilit y o f t h eir o ffe rin g s t h at g o
b eyo nd t r a d in g c ry p to cu rre n cy a sse ts is c ru cia l f o r a n y a p p p ub lis h er
th at t r ie s t o e m ula te t h eir s u cce ss fu l a d op tio n w orld w id e. C om pare
th e t o p b re ako ut c ry p to cu rre n cy a p ps o f 2 0 21.
Sourc e : A pp A nnie I n te llig en ce N ote : D ow nlo ad s a cro ss iO S, G oogle P la y; u sa g e d ata o n A nd ro id o nly .
A ve ra g e S essio ns p er U se r r e pre se nts th e a ve ra g e n um ber o f s e ssio ns p er a ctive u se r in a g iv e n m onth
th ro ug ho ut 2 0 21. A ve ra g e A ctive D ays r e pre se nts th e a ve ra g e d ays o f u se a cro ss a ll a ctive u se rs in a g iv e n
m onth th ro ug ho ut 2 0 21. C oin D CX In ve stme nt w as la u nch e d in Q 4 2 0 20 a cro ss iO S
an d G oogle P la y S to re s.
2 0 21 20 20
012345678910111213
0 5 8 115 17 3 2 30
A ve ra g e A ctiv e D ays
A ve ra g e S essio ns p er U se r
P ayP al R ob in h o od C oin b ase C ry p to .c o m
Tru st: C ry p to & B it c o in W alle t B in an ce C oin S w it c h W azir X
M eta M ask C oin D CX I n ve stm en t
26
Sourc e : A pp A nnie I n te llig en ce N ote : C om bin e d iO S a n d G oogle P la y; C hin a is iO S o nly ; M AU is a cro ss iP ho ne s a n d A nd ro id
p ho ne s; M ark e t-l eve l r a n kin g s; B re ako ut d efin e d a s Y ear-o ve r-Y ear g ro w th in D ow nlo ad s o r a ve ra g e M AUF IN AN CE
2 0 21 R an kin g s b y M ark e t | F in an ce
AMER – Br eakout Downloads AM ER – B re ako ut D ow nlo ad s
Coin b ase W ealt h sim ple T ra d e B ie ne sta r A zte ca B an co P A N BN A PR O FIN – P ré sta m os d e C ré d it o M i B an co F p ay P e rú
C ry p to .c o m C ry p to .c o m Sto ri it i It a ú : p ag ar e
r e ce b er B ille te ra S an ta F e N equi C olo m bia M erc a d o
Pag o iS ole z-P ré sta m os c a sh e n P e rú
G oogle P ay B in an ce iF e ctiv o C 6 B an k M ODO It a ú C olo m bia M i P ass T re in ta – G estió n d e t u p eque ño
ne g o cio
W eb ull C oin b ase Y u m iC ash N ub an k N ara n ja X P ayP al M ue vo P ayP al
B in an ce .U S Shake pay P ré sta m os d e c ré d it o e n
efe ctiv o c a sh B it z B in an ce Tre in ta – G estió n d e t u p eque ño
ne g o cio
M i B an co
C hile T u nki
U nit e d S ta te s C an ad a M exic o B ra zil A rg en tin aC olo m bia C hile P eru
1
2
3
4
5
L e arn M ore : U nco ve r t h e T op F in an ce A pps b y C han g e in Y early D ow nlo ad s 27
Reta il
At A SO S, o ur v is io n is t o b e t h e g o -to g lo bal
d estin atio n f o r f a sh io n lo vin g 2 0 -s o m eth in g s –
t h e p la ce t h at o ur t a rg et c o nsu m ers t u rn
to f o r f a sh io n. O ur a p ps a re c rit ic a l in h e lp in g
us r e alis e t h at v is io n – e nab lin g u s t o c re ate
a p la ce t h at’s in sp ir in g , e ng ag in g a n d
e nte rta in in g – w it h t h e t e ch nic a l a g ilit y , g lo bal
sc a le , a n d r e silie nce t o c o ntin uo usly in no va te
a n d p ers o nalis e o ur o ffe rin g t o b eco m e t h e
fa sh io n b est f r ie nd o f e ach o f o ur c u sto m ers .
Vija y R am
H ead o f T ech no lo g y – M ob ile A pps
A SO S
28
Annual H ours S pent in S ho ppin g A pps
T im e in S ho p pin g
A pps R each ed O ve r
10 0 B illio n H ours
S pen t G lo b ally
Tim e s p ent in S ho ppin g a p ps r o se 1 8 % y e ar-o ve r-y e ar,
w it h s tr o ng m ove m ent in f a st f a sh io n, s o cia l s h o ppin g ,
an d m obile -s a vvy b ig -b ox p la ye rs .
A m ong t h e c o untr ie s w it h t h e f a ste st g ro w th w ere
In d one sia , S in g ap o re a n d B ra zil a t 5 2% ,
46 % a n d 4 5 % g ro w th Y oY , r e sp ectiv e ly .
R ETA IL S ourc e : A pp A nnie I n te llig en ce
N ote : A nd ro id P ho ne s W orldwide W orld w id e
110 B10 0B90 B80 B70 B60 B50 B40 B30 B20 B10 B0
20 18 2 0 19 2 0 20 20 21
M ob ile s h o p pin g h ab it s c a ta ly ze d d urin g C O VID -1 9
h ave s o lid if ie d . M onit o r p eak s h o p pin g p erio d s
in A pp A nnie .
2 9
Goin g G lo bal: S hare o f S ho ppin g D ow nlo ad s b y
O ve rs e as-H Q ‘d P ub lis h e rs O ve rs e as B ra n d s
G ro w I n te rn atio nal
F o otp rin t, G ro w in g
M ark e t S hare b y 1 1%
in S om e R eg io ns
APA C -H Q ‘d s h o ppin g a p ps h ave g ro w n in te rn atio nal
d ow nlo ad s, s h if t in g m ark e t s h are t o n o n-n ativ e -b ase d
b ra n d s in m an y r e g io ns. A cro ss A M ER , o ve rs e as
p ub lis h e rs g re w in s h are o f d ow nlo ad s. In t h e U S,
ho w eve r, t h e m obile s h o ppin g m ark e t c o ntin ue d t o b e
dom in ate d b y U S-b ase d b ra n d s (6 6% s h are ), w it h o nly
3 4% f r o m n o n-d om estic b ra n d s.
S till, U S-b ase d a p ps lo st 5 % s h are o f d ow nlo ad s t o
o ve rs e as p ub lis h e rs , d riv e n b y C hin a, C an ad a, A ustr a lia ,
a n d J a p an . In B ra zil, O ve rs e as-H Q ‘d a p ps d om in ate d 5 2%
of a ll s h o ppin g a p p d ow nlo ad s in 2 0 21, a n in cre ase in
s h are o f 1 1% Y oY .
R eta il b ra n d s a re lo sin g s h are t o n o n-lo ca l c o m pan ie s,
m ost n o ta b ly in r e g io ns a cro ss A M ER a s s h o p pers t u rn
to o ve rs e as-H Q ‘d S ho p pin g a p ps. E va lu ate w hic h o f t h e
to p c o m pan ie s a re d riv in g s h if t s in m ark e t s h are .
R ETA IL S ourc e : A pp A nnie I n te llig en ce
N ote : D ow nlo ad s a cro ss iO S a n d G oogle P la y; C hin a is iO S o nly A M ER A PA C EM EA R
90 %80 %70 %60 %50 %40 %30 %20 %10 %0
M exic o A rg en tin a C an ad a B ra zil U nit e d S ta te s
83% 8 4%
72 %
78 %
75 % 75 %
41%
5 2%
29 %
34%
2 0 20 20 21
30
Com petin g ” A m azo n
P rim e D ay” E ve n ts
S purre d S essio ns
G ro w th b y 2 0 % f o r
W alm art & S m alle r
S avvy P la ye rs
W hile P rim e D ay w as s ta rte d b y A m azo n , n e arly a ll m ajo r
re ta ile rs p ig gyb ack w it h r iv a l e ve nts a s t h e y c o m pete f o r
sh are o f w alle t. T his y e ar, A m azo n h e ld Prim e D ay 2 0 21
in J u ne (6 /2 1 – 6 /2 2) v s t h e O cto ber e ve nt p erio d t h at w as
h e ld la st y e ar, a n d c o m petit iv e r e ta ile rs f o llo w ed s u it .
W alm art h e ld t h e ir f ir s t ” P rim e D ay” e ve nt in 2 0 20 c a lle d
th e ” B ig S ave E ve nt” , w hic h r a n p ara lle l t o A m azo n P rim e
Day’s 10 /1 3 – 1 0 /1 4 e ve nt . B eca u se o f it s s u cce ss, W alm art
ra n ” D eals f o r D ays” in 2 0 21 a lo ng sid e P rim e D ay a n d s a w
2 0 % m ore s e ssio ns t h an t h e y e ar b efo re . S im ila rly , T arg et
an no unce d T arg et D eal D ays, a n d C he w y h o ste d t h e ir
B lu e B ox E ve nt s a le .
D iv e in to o ur c re ativ e d ata t o s e e h o w o th er p la ye rs
p ro m ote o n m ob ile s u rro und in g h ig h t r a ffic r e ta il
h o lid ays.
R ETA ILG ro w th in S essio ns S pent in S ho ppin g A pps in t h e U S
D urin g ” P rim e D ay” D eal P erio d
Sourc e : A pp A nnie I n te llig en ce N ote : A nd ro id P ho ne s. A m ong s e le ct re ta ile rs th at h e ld a ” P rim e D ay
co m petitive s a vin g s e ve nt” in 2 0 21. D ata r e fle cts th e 2 -d ay e ve nt p erio d o nly , b ase d o n A m azo n’s o ffic ia l
P rim e D ay e ve nt d ate s (6 /2 1-6 /2 2 in 2 0 21 a n d 1 0 /1 3 -1 0/1 4 in 2 0 20 )
02 0 %40 %60 %80 %10 0%12 0 %14 0 %16 0 %
B ed B ath &
B eyo nd
P e tc o C he w y W alm art T a rg et A m azo n eB ay
% C han g e 2 0 21 E ve n t v s. 2 0 20 E ve n t
31
Sourc e : A pp A nnie I n te llig en ce .N ote : C om bin e d iO S a n d G oogle P la y; C hin a is iO S o nly ; M AU is a cro ss iP ho ne s a n d A nd ro id
p ho ne s; M ark e t-l eve l r a n kin g s; B re ako ut d efin e d a s Y ear-o ve r-Y ear g ro w th in D ow nlo ad s o r a ve ra g e M AU .R ETA IL
2 0 21 R an kin g s b y M ark e t | S ho p pin g
AMER – Br eakout Downloads AM ER – B re ako ut D ow nlo ad s
M eesh o B lu sh M ark N ik e S ho pee S H EIN G ELT S ho pee S ho pee A liE xp re ss
S ho pee S H EIN T ria n g le N ik e F acily | S ocia l
C om merc e A lib ab a.c o m A lib ab a.c o m Paris a p p A lib ab a.c o m
S H EIN A ft e rp ay H one y S m art S ho ppin g
A ssis ta n t
hib obi- e nric h b ab y’s
c h ild ho od S ho pee P lu s L a A nó nim a AliE xp re ss F azil F azil
A lib ab a.c o m K la rn a E ts y C la ro s h o p enjo ei Lo otB oy S H EIN L id er R ip le yP ag o
A JIO Sh A Affi d A lb b AlE S h ll B Tre nd ie r – Sell n ‘b uy S pid 35 :M ile s de B U
World w id e U nit e d S ta te s C an ad aM exic oB ra zilA rg en tin aC olo m bia C hileP eru
1
2
3
4
5
L e arn M ore : U nco ve r t h e T op S ho p pin g A pps b y C han g e in Y early D ow nlo ad s 32
Vid eo
S tr e am in g
33
Gro w th in T o ta l H ours S pent S tr e am in g
2 0 21 v s 2 0 19 T ota l H ours S pen t
W atc h in g V id eo
S tr e am in g A pps G re w
16 % W orld w id e S in ce
P re -P an d em ic L e ve ls
M ost c o untr ie s in A sia s a w g ro w th in t im e s p ent a m ong
th e t o p 2 0 v id eo s tr e am in g a p ps, c o ntin uin g t h e m om en-
tu m f ir s t s e en d urin g t h e in it ia l s ta g e o f t h e g lo bal p an –
d em ic . C onve rs e ly , in C hin a, v id eo s tr e am in g a p ps s a w
su b sta n tia l d eclin e s a s c o nsu m ers in cre asin g ly g ra vit a te d
to w ard s s h o rt- fo rm v id eo a p ps; T ik T o k a n d K w ai s a w t o ta l
tim e s p ent in a p p g ro w b y 2 0 5% a n d 2 25% s in ce 2 0 19 ,
re sp ectiv e ly .
In d one sia a n d R ussia s a w t h e h ig he st in cre ase s in t o ta l
h o urs s p ent a cro ss t h e ir v id eo s tr e am in g a p ps in 2 0 21,
w it h In d ia ‘s M X P la ye r b ein g t h e p rim ary d riv e r o f g ro w th .
D esp it e a cce ss t o b ig ger s c re en s, c o nsu m ers a re s till
w atc h in g c o nte n t o n m ob ile . C om petit io n is h eatin g u p
in t h e s p ace a n d e xc lu siv e c o nte n t is a w ay o f d ra w in g
in n ew v ie w ers . K eep t r a ck o f t h e r a p id ly c h an g in g
in d ustr y in A pp A nnie .
V ID EO S TR EA M IN G Sourc e : A pp A nnie I n te llig en ce
N ote : T im e s p ent o n A nd ro id p ho ne s a m ong to p 2 0 v id eo s tr eam in g a p ps
b y ti m e s p ent; w orld w id e e xc lu d es C hin a
1 4 0 %12 0 %10 0%80 %60 %40 %20 %0-2 0 %-4 0 %-6 0 %
In d onesia R ussia A rg en tin a Ja p an Tu rk e y B ra zil M exic o F ra n ce G erm an y U nit e d S ta te s S outh K ore a S in g ap ore C an ad a A ustr a liaU nit e d K in g d om W orld w id e In d ia C hin a
G ro w th in T o ta l H ours S pent o n S ho rt- F o rm S tr e am in g
A pps in C hin a, 2 0 21 v s 2 0 19
T ik T o k: + 2 0 5%K w ai: + 2 25% 34
Dow nlo ad s a n d A ctiv e U se rs G ro w th f o r S ele ct E xc lu siv e
C onte nt R ele ase s, U nit e d S ta te s 3 0 D ays P rio r t o R ele ase v s
3 0 D ays A ft e r
E xc lu siv e C onte n t
R ele ase s D riv e S pik e s
in V id eo S tr e am in g
A pp D ow nlo ad s
A m id st I n cre ase d
C om petit io n in 2 0 21
As m ore p eo ple w ere f o rc e d in d oors d ue t o C O VID -1 9
a n d c o ntin uin g t o r e m ain a t h o m e t h ro ug ho ut 2 0 21,
d em an d f o r v id eo s tr e am in g a p ps s u rg ed . T o r e m ain
c o m petit iv e , p ro vid ers le ve ra g ed e xc lu siv e c o nte nt
re le ase s t o c a p tu re m ark e t s h are .
The la u nch o f M ad e f o r L o ve (T V S erie s) c o in cid ed w it h a
6 1% in cre ase in d ow nlo ad s o f t h e H BO M ax a p p, w hile
S quid G am e’s r e le ase in S epte m ber 2 0 21 s a w a 6 % b oost
fo r N etflix a p p d ow nlo ad s.
T he d em an d a m ong v ie w ers f o r e xc lu siv e c o nte n t
is s tr o ng er t h an e ve r. K no w in g w hat o rig in al c o nte n t
re so nate s w it h t h e t a rg et a u d ie n ce is c ru cia l t o s ta yin g
ah ead in a n in cre asin g ly c ro w ded s p ace . C om pare U S-
base d v id eo s tr e am in g a p p d ow nlo ad s.
V ID EO S TR EA M IN G Sourc e : A pp A nnie I n te llig en ce
N ote : D ow nlo ad s a cro ss iO S, G oogle P la y. M AU is a cro ss iP ho ne s a n d A nd ro id p ho ne s
A ve ra g e D AU r e pre se nts th e a ve ra g e D aily A ctive U se rs o f a n a p p D ow nlo ad s C han g e A ve ra g e D AU C han g e
60 %50 %40 %30 %20 %10 %0
M ad e f o r L o ve ( T V Se rie s) O ne o f U s I s L y in g ( T V Se r… A nd J u st L ik e T hat… ( T V S… L u ca ( F ilm ) Com in g 2 A m eric a ( F ilm ) Frie n d s: T he R eu nio n ( T V … Sq uid G am e ( T V Se rie s)
6 1% 5 2% 44% 40 % 39 % 34 % 6 %
35
Num ber o f C ountr ie s W it h O ve r 1 M illio n L if e tim e
Dow nlo ad s A m ong S ele ct T o p S tr e am in g A pps G lo b al E xp an sio n
H eats U p: N etflix S et
to S urp ass 1 M illio n
D ow nlo ad s in O ve r
6 0 C ountr ie s in 2 0 22
Netflix h as t h e la rg est g lo bal f o otp rin t a m ong v id eo
str e am in g p la tfo rm s a n d a r o bust a u d ie nce in e ach :
w it h o ve r 1 m illio n lo ca l d ow nlo ad s in 6 0 + c o untr ie s.
D is n e y+ r iv a ls A m azo n P rim e V id eo ‘s g lo bal f o otp rin t,
d esp it e la u nch in g 7 y e ars la te r o n m obile .
Exc lu siv e c o nte nt, s tr a te g ic a lly t im ed r e le ase s, a n d
o ve rs e as e xp an sio n a re f u e llin g g ro w th in t h e v id eo
str e am in g s e cto r — a m obile -fir s t s tr a te g y is n e ed ed
to s u cce ed .
T ra ck lif e tim e d ow nlo ad s a n d m onit o r t h e g lo b al
str a te g ie s a m ong t o p p la ye rs in y o ur c o m petit iv e
se t.
V ID EO S TR EA M IN G Sourc e : A pp A nnie I n te llig en ce
N ote : D ow nlo ad s a cro ss iO S, G oogle P la y
02 0406 0
20 18 H 1 20 18 H 2 20 19 H 1 20 19 H 2 20 20 H 1 20 20 H 2 20 21 H 1 20 21 H 2 20 22 H 1 F
# o f C ountr ie s E xc e ed in g 1 M L if e tim e D ow nlo ad s
A m azo n P rim e V id eo D is n ey+ N etflix
3 6
AMER – Downloads AM ER – D ow nlo ad s
Yo uT u b e Yo uT u b e Yo uT u b e D is n e y+ N etfl ix D is n e y+ D is n e y+ D is n e y+ D is n e y+
N etfl ix N etfl ix A m azo n P rim e V id eo N etfl ix D is n e y+ N etfl ix N etfl ix N etfl ix N etfl ix
A m azo n P rim e V id eo H BO M ax D is n e y+ H BO M ax P lu to .t v P lu to .t v P lu to .t v A m azo n P rim e V id eo B O OYA H L iv e
D is n e y+ D is n e y+ N etfl ix T u b i T V A m azo n P rim e V id eo A m azo n P rim e V id eo A m azo n P rim e V id eo H BO M ax P lu to .t v
Y o uT u b e K id s H ulu T w it c h P lu to .t v G lo bo P la y Tw it c h V IX T w it c h A m azo n P rim e V id eo
W orld w id eU nit e d S ta te s C an ad aM exic oB ra zil A rg en tin aC olo m bia C hileP eru
1
2
3
4
5
S ourc e : A pp A nnie I n te llig en ce N ote : C om bin e d iO S a n d G oogle P la y; C hin a is iO S o nly ; M ark e t-l eve l r a n kin g s.
V id eo S tr eam in g A pps c u sto m c a te go riz e d f r o m th e E nte rta in m ent, P ho to & V id eo , N ew s, S po rts , N ew s & M ag azin e s
an d V id eo E d ito rs & P la ye rs c a te go rie s a cro ss iO S a n d G oogle P la y
V ID EO S TR EA M IN G
2 0 21 R an kin g s b y M ark e t | V id eo S tr e am in g
Le arn M ore : U nco ve r t h e T op V id eo S tr e am in g A pps b y D ow nlo ad s 37
Fo od & D rin k
Fro m g ro ce ry , a lc o ho l, a n d c o nve nie nce t o
m orn in g c o ffe e r u ns, w e’r e f o cu se d o n m akin g
U ber E ats r e lia b le , f le xib le a n d e asy t o u se .
Tru ste d d ata p o in ts f r o m s o urc e s lik e A pp A nnie
h e lp u s t o m easu re t h at s u cce ss a n d r e fin e o ur
m obile s tr a te g y o ve r t im e.
Pie rre D im it r i G ore -C oty
S V P o f D eliv e ry
U ber
38
Quarte rly S essio ns S pent in F o od & D rin k
A pps G ro w th O ve r T im e N ew R eco rd : S essio ns
in F o od & D rin k A pps
R each ed 6 2 B illio n
The p an d em ic e xp ed it e d u sa g e o f F o od & D rin k a p ps
acro ss t h e w orld . D esp it e c o nce rn s f o r a s lo w do w n
fo llo w in g r e g io nal r e -o penin g s, a n in cre ase in b oth s u p ply
a n d in d em an d p ush e d m ark e t g ro w th f u rth e r t h an e ve r.
G lo bally , u se rs s p ent 4 9 % m ore s e ssio ns Y oY in 2 0 21
in F o od & D rin k a p ps.
A ft e r f a cin g a d eclin e in u se r s e ssio ns in In d ia in Q 2 2 0 20
due t o lo gis tic s is su e s a ris in g f r o m t h e p an d em ic , In d ia
b ounce d b ack t o 1 2 .1 b illio n s e ssio ns in Q 4 2 0 21.
S eve ra l r e g io ns d ro ve h ig h g ro w th in Q 4, in clu d in g :
The U S (4 2 % Y oY ), R ussia (1 5 4% Y oY ), T urk e y (7 5 % Y oY ),
a n d In d one sia — w ho s a w o ve r 9 x g ro w th Y oY —
s u rp assin g u se r s e ssio ns in C hin a.
F o ste re d b y n ew p la ye rs , p artn ers h ip s, d eliv e ry , q uic k –
fu lf ilm en t, u se r d em an d c o ntin ued t o in cre ase t h ro ug h-
o ut t h e y e ar, w it h u se rs s p en d in g m ore s e ssio ns t h an
e ve r in Q 4. D iv e d eep er in A pp A nnie ‘s m ark e t le ve l
re p ort to s e e h o w d ow nlo ad s a n d s e ssio ns s ta ck u p .
FO OD & D RIN K Sourc e : A pp A nnie I n te llig en ce
N ote : A nd ro id P ho ne s A M ER A PA C EM EA R W orld w id e
00.5 B1B1.5 B2B2.5 B3B3.5 B4B4.5 B5B5.5 B
20 18 Q 1 20 18 Q 2 20 18 Q 3 20 18 Q 4 20 19 Q 1 20 19 Q 2 20 19 Q 3 20 19 Q 4 20 20 Q 1 20 20 Q 2 20 20 Q 3 20 20 Q 4 20 21 Q 1 20 21 Q 2 20 21 Q 3 20 21 Q 4
Quarte r
A rg en tin a B ra zil C an ad a M exic o U nit e d S ta te s
39
Esta b lis h ed M ark e ts : Q SR
Term s & D eliv e ry D om in ate d
th e T op S earc h es in 2 0 21
In e sta b lis h e d m ark e ts , u se rs t e nd t o s e arc h f o r b ra n d ed k e yw ord s. In
e m erg in g m ark e ts f o r m obile F o od & D rin k, b ra n d a w are ne ss r e m ain s a n
o ppo rtu nit y .
F o r m an y c a te g o rie s o n m obile , b ra n d ed k e yw ord s t o p t h e c h arts b y a p p
sto re s e arc h t r a ffic . In t h is c a se , w hat u se rs w an te d , t h e y s e arc h e d f o r. In
e sta b lis h e d m ark e ts s u ch a s t h e U S, U K, a n d F ra n ce , b ra n d ed f o od d eliv e ry
k e yw ord s r a n ke d a m ong t h e t o p t e rm s, f o llo w ed b y Q SR b ra n d n am es. T o p
se arc h e s in In d one sia , o ne o f t h e f a ste st g ro w in g m ark e ts f o r f o od a n d d rin k
ap ps, w ere a lm ost e xc lu siv e ly Q SR (8 o f 1 0 ).
G ene ric k e yw ord o ppo rtu nit ie s w it h in A SO s u rfa ce d in m an y o th e r m ark e ts —
in 2 0 21, u se r s e arc h e s f o r ” fo od”, ” d eliv e ry ” a n d ” c o ffe e” w ere o n t h e r is e .
“F o od” w as a t o p 5 k e yw ord in s e ve ra l r e g io ns, r a n kin g a s t h e # 1 s e arc h e d
ke yw ord in C an ad a, M exic o , a n d A ustr a lia , a n d a t # 2 in T urk e y a n d # 3 in
B ra zil.
U se t h e K eyw ord S earc h r e p ort to u nd ers ta n d w here c o m petit o rs
s ta ck u p f o r t h e t o p o rg an ic k e yw ord s in e ach c o untr y .
F O OD & D RIN K T o p K eyw ord s b y iO S S earc h V olu m e
Am ong F o od & D rin ks A pps
Sourc e : A pp A nnie I n te llig en ce N ote : T o p 1 0 k e yw ord s s e arc h e d o n iP ho ne w ith in e ach r e g io n,
ra n ke d b y a ve ra g e e st. k e yw ord s e arc h v o lu m e in 2 0 21 Br azil Bra zil
i f o od mcd on ald s co m id adeliv e ry bu rg e r k in g su bw ay re sta u ra n te s fo odhap py su perm erc a d o
FO OD D ELIV ER Y
Q SR & F A ST -C ASU AL
G EN ER IC K EY W ORD S
DISC OVER Y / R EW ARD S / R EC IP ES
40
Tre nd S po tlig ht: R ap id D eliv e ry A pps S ee S tr o ng G ro w th in
Q uarte rly D ow nlo ad s W orld w id e In te rn atio nal L a u nch es
& R ece n t A cq uis it io ns
D riv e R ap id G ro w th f o r
10 -M in ute D eliv e ry
In 2 0 20 , c o nsu m ers w an te d d eliv e ry . In 2 0 21, c o nsu m ers
w an te d d eliv e ry …n o w . H yp er-fa st g ro ce ry d eliv e ry a p ps
g re w a t s p eed s f a ste r t h an t h e ir d eliv e ry t im es.
T urk is h d eliv e ry c o m pan y G etir h it n e arly 7 m illio n
dow nlo ad s w orld w id e in Q 4 2 0 21, u p 1 0 5% f r o m Q 1 –
d riv e n b y in te rn atio nal e xp an sio n. A ft e r m akin g t h e ir fir s t
a cq uis it io n in J u ly t o e xp an d in to S pain a n d It a ly , G etir
a cq uir e d U K-b ase d r iv a l W eezy in N ove m ber ju st w eeks
b efo re s ta rtin g o pera tio ns in t h e U S — w ra p pin g u p 2 0 21
w it h s e rv ic e s in C hic a g o , N YC , a n d B osto n .
D E-b ase d G orilla s a n d U S-b ase d Flin k a re a m ong s e ve ra l
ra p id ly g ro w in g p la ye rs b oth r e ach in g o ve r 1 m illio n g lo bal
d ow nlo ad s in Q 4.
D iv e in to e m erg in g t r e n d s a n d p la ye rs e ve n f u rth er.
U se A pp A nnie t o h elp unco ve r n ew a n d e m erg in g
co m petit o rs d riv in g g lo b al g ro w th w it h in r a p id d eliv e ry .
F O OD & D RIN K Sourc e : A pp A nnie I n te llig en ce N ote : iO S a n d G oogle P la y c o m bin e d ; S ele ct to p
deliv e ry a p ps m ark e te d a s h avin g ” 10 -min ute d eliv e ry ”
-1 M01M2 M3M4M5 M6 M7M
Q 1 2 0 21 Q 2 2 0 21 Q 3 2 0 21 Q 4 2 0 21
getir G orilla s F lin k: L e b en sm it te l in 1 0 m in
4 1
Sourc e : A pp A nnie I n te llig en ce N ote : C om bin e d iO S a n d G oogle P la y; C hin a is iO S o nly ; M ark e t-l eve l r a n kin g s
F O OD & D RIN K
2 0 21 R an kin g s b y M ark e t | F o od & D rin k
AMER – Downloads AM ER – D ow nlo ad s
UberE A TS D oorD ash T im H orto ns R ap pi iF o od D eliv e ry d e
C om id a Pe d id osY a iF o od C olo m bia P e d id osY a P e d id osY a
Z om ato M cD onald ‘s M cD onald s
C an ad a D iD i F o od M cD onald ’s A pp M cD onald ’s A pp R ap pi R ap pi R ap pi
M cD onald ‘s A pp U berE A TS U berE A TS U berE A TS Z é D eliv e ry d e
B eb id as
B urg er K in g
A rg entin a O LIO U berE A TS B ees U
f o odpan d a – f o od
deliv e ry Y e lp D oorD ash D om in o s M X Rap pi R ap pi M cD onald ’s A pp Pap a J o hns P iz za C hile W ab i C asa
D oorD ash G ru b hub S kip T he D is h e s B urg er K in g M exic o
N ue vo U berE A TS W ab i C asa D iD i F o od M cD onald ’s A pp M cD onald ’s A pp
W orld w id e U nit e d S ta te s C an ad a M exic oB ra zilA rg en tin aC olo m bia C hile P eru
1
2
3
4
5
L e arn M ore : U nco ve r t h e T op F o od & D rin k A pps b y Y early D ow nlo ad s 42
Healt h & F it n ess
In 2 0 21, m obile a p ps b eca m e m ore in te g ra te d in
o ur d aily liv e s a s p eo ple a im ed t o e nric h t h e ir liv e s
w hile s ta yin g a t h o m e a m id st C ovid -1 9 . W e b elie ve
th is t r e nd w ill c o ntin ue a s m obile a p ps b eco m e
more t a ilo re d t o m eet in d iv id ual c o nsu m er n e ed s.
In t h e h e alt h ca re d om ain , w e b elie ve t h at m ore
p eo ple w ill b e u sin g s m artp ho ne s, t a b le ts , a n d
w eara b le d evic e s e ve n m ore f o r h e alt h
m an ag em ent, d ia g no sis , a n d t r e atm ent.
T aku m a I s h ib ash i
E xe cu tiv e D ir e cto r,
E is a i C o., L td ..
4 3
Quarte rly H ealt h a n d F it n e ss A pp
D ow nlo ad s b y C ountr y
Sourc e : A pp A nnie I n te llig en ce
N ote : D ow nlo ad s a cro ss iO S, G oogle P la y; C hin a is iO S o nly
G lo b al H ealt h & F it n ess
A pp D ow nlo ad s S urp asse d
P re -C ovid L e ve ls in 2 0 21
as H ealt h & W ellb ein g A re
T op o f M in d 2 Y ears I n to
th e P an d em ic
H EA LT H & F IT N ES SW orld w id e d ow nlo ad s o f H ealt h a n d F it n e ss a p ps r e m ain e d h ig h
d esp it e s e ein g a s lig ht s o ft e nin g f r o m a p an d em ic -in d uce d h ig h in
2 0 20 f o r m ost c o untr ie s. W hile C hin a a n d t h e U nit e d S ta te s w ere
tw o m ark e ts t h at d id n o t s e e t h e ir 2 0 21 d ow nlo ad v o lu m es
su rp ass p re -p an d em ic le ve ls in 2 0 18 , t h e re w ere s till a re as o f
dow nlo ad g ro w th . D esp it e t h is , m ed it a tio n, f it n e ss a n d m enta l
h e alt h a p ps s a w s u sta in e d p o pula rit y Y oY .
W orldwide W orld w id e
90 0M80 0M70 0M60 0M50 0M40 0M30 0M20 0M10 0M0
20 18 Q 1 20 18 Q 2 20 18 Q 3 20 18 Q 4 20 19 Q 1 20 19 Q 2 20 19 Q 3 20 19 Q 4 20 20 Q 1 20 20 Q 2 20 20 Q 3 20 20 Q 4 20 21 Q 1 20 21 Q 2 20 21 Q 3 20 21 Q 4
M ob ile is a p uls e c h eck o f c o nsu m er s e n tim en t. H ealt h , f it n ess
a n d m en ta l w ellb ein g a re t o p o f m in d f o r c o nsu m ers . M onit o r
m ark e t s h if t s in A pp A nnie .
44
Walk in g & F it n ess
A pps a re M ost P op ula r
A m ong O ld er G ro up s,
W hile M ed it a tio n A pps
M ore L ik e ly U se d
A m ong G en Z
The m ost d if fe re nce s in g ene ra tio nal u se o f H ealt h &
F it n e ss a p ps e m erg ed in S outh K ore a, w it h t h e le ast in
G erm an y.
G en Z u se rs o f H ealt h & F it n e ss a p ps t e nd t o b e m ore
c o m fo rta b le u sin g a p ps t h at c e nte r a ro und k n o w le d ge
em po w erm ent a n d p riv a cy, s u ch a s f e m in in e h e alt h a p ps;
th e y a re a ls o m ore w illin g t o t r y m enta l- h e alt h f o cu se d
ap ps s u ch a s H ead sp ace .
T his c o ntr a sts w it h G en X & B ab y B oom ers , w here
p ed om ete r, w alk in g a n d h ik in g a p ps t e n d t o b e m ore
p op ula r. C om pare d em og ra p hic s d ata a cro ss a g e
gro up s .
H EA LT H & F IT N ES S
608010 012 0
U nit e d
K in g d om
G erm an y U nit e d S ta te s C an ad a S outh K o re a Fra n ce A ustr a lia J a p an
G en Z M ille n nia ls G en X & B oom ers
A ve ra g e A ge G ro up I n d ex A m ong T op H ealt h & F it n ess A pps P er C ountr y
Sourc e : A pp A nnie I n te llig en ce N ote : 2 0 21, A nd ro id p ho ne s; A ve ra g e o f T o p 2 0 a p ps b y M AU w ith in
th e H ealth & F itn ess c a te go ry ; G en Z r e pre se nte d b y th ose a g ed 1 6 -2 4; M ille nnia ls r e pre se nte d b y
th ose a g ed 2 5-4 4; G en X a n d B ab y B oom ers r e pre se nte d b y th ose a g ed 4 5 +
T op A pps b y M AU b y L ik e lih o od o f U se Austr alia Austr a lia
F lo P e rio d & O vu la tio n T ra ck e r A BIS H KKIN G P e rio d C ale nd ar C O VID Safe
C lu e – P e rio d T ra ck e r C he ck in T A S C oro navir u s A ustr a lia
H ead sp ace B up a A ustr a lia F it b it
A BIS H KKIN G P e rio d C ale nd ar M ed ib an k M obile G arm in C onne ct
M ed ib an k M obile M yF it n e ssP al C he ck In C BR
G en ZM ille n nia lsG en X & B ab y B oom ers
1
2
3
4
5
In d ex > 10 0 S ke w s T o w ard s D em ogra p hic G ro up 45
Consu m er S pend & D ow nlo ad s A m ong T o p M ost
D ow nlo ad ed M ed it a tio n A pps W orld w id e
Sourc e : A pp A nnie I n te llig en ce
N ote : R eve nue a n d D ow nlo ad s a cro ss iO S, G oogle P la y
T he T op 5 D ow nlo ad ed
M ed it a tio n A pps S aw 2 7%
G ro w th Y oY in C onsu m er
S pen d F o llo w in g R eco rd
D ow nlo ad s in 2 0 20
HEA LT H & F IT N ES SM ed it a tio n a p ps a re b eco m in g a f a st- g ro w in g s u b ca te g o ry w it h in
H ealt h a n d F it n e ss a p ps, a cce le ra te d b y t h e g lo bal p an d em ic a t t h e
sta rt o f 2 0 20 t h at h as s in ce f o rc e d m an y t o r e m ain in d o ors a s
lo ck d ow ns b eco m e t h e s u d den n o rm .
Calm r e m ain s t h e m ost d ow nlo ad ed m ed it a tio n a p p b oth in 2 0 20
an d 2 0 21 w orld w id e, w it h H ead sp ace a n d M ed it o pia r o und in g o ut
th e t o p 3 . A lt h o ug h d ow nlo ad s s o ft e ne d in 2 0 21, b oth C alm a n d
H ead sp ace s a w t o ta l t im e s p ent in t h e ir G oogle P la y a p ps in cre ase
Y oY b y 1 2 % a n d 1 5 % , r e sp ectiv e ly .
M ore t im e s p en t in a p p c a n t r a n sla te t o h ig her r e ve n ue d esp it e
d eclin es in a p p d ow nlo ad s. C om pare t im e s p en t a m ong m ed it a tio n
ap ps t o s e e h o w it c o rre la te s w it h r e ve n ue.
C onsu m er S pen d D ow nlo ad s
C alm
H ead sp ace
M ed it o pia
M éd it e r a ve c P e tit
B am Bou
Re la x M elo die s: S le ep
& Y o ga
0 2 0 M40 M60 M80 M10 0M12 0 M
20 19 2 0 20 20 21
46
AMER – Downloads AM ER – D ow nlo ad s
Pe d uliL in d ung i P la n e t F it n e ss A llT ra ils I m ss D ig it a l F lo P e rio d &
O vu la tio n T ra ck e r va cu nate P B A C oro nap p-C olo m bia F it ia – N utr ic ió n
In te lig ente S IS : A se g úra te e In fó rm ate
H om e W ork o ut – N o
Eq uip m ents C alm F it b it Y a n a W ork o ut f o r W om en:
F it a t H om e Blo od P re ssu re IN FO W ork o ut f o r W om en:
F it a t H om e Bette rfl y Y a n a
M i F it M yF it n e ssP al C O VID A le rt L o se W eig ht A pp f o r
W om en
Lo se W eig ht A pp f o r
W om en
Lo se W eig ht A pp f o r
W om en Ya n a M usc le B ooste r
W ork o ut T ra ck e r Lo se W eig ht A pp f o r W om en
A aro gya S etu F lo P e rio d &
O vu la tio n T ra ck e r C alm W ork o ut f o r W om en:
F it a t H om e Hry fin e Ya n a H om e W ork o ut – N o
Eq uip m ents C alm 6 P ack A bs in 3 0 D ays
F lo P e rio d &
O vu la tio n T ra ck e r Fit b it M yF it n e ssP al H om e W ork o ut – N o
Eq uip m ents
S tr a va R unnin g a n d
C yc lin g M i F it L o se W eig ht A pp f o r
W om en Ya n a F it ia – N utr ic ió n In te lig ente
W orld w id eU nit e d S ta te s C an ad aM exic oB ra zil A rg en tin aC olo m bia C hile P eru
1
2
3
4
5
S ourc e : A pp A nnie I n te llig en ce N ote : C om bin e d iO S a n d G oogle P la y; C hin a is iO S o nly ; M ark e t-l eve l r a n kin g s H EA LT H & F IT N ES S
2 0 21 R an kin g s b y M ark e t | H ealt h & F it n ess
Le arn M ore : U nco ve r t h e T op H ealt h & F it n ess A pps b y Y early D ow nlo ad s 47
Socia l
Mobile a u g m ente d r e alit y e xp erie nce s a re c h an g in g
th e w ay w e liv e , f r o m h o w w e c o m munic a te a n d
have f u n t o h o w w e s h o p f o r a n d d is c o ve r p ro ducts .
W it h o ve r 6 b illio n A R in te ra ctio ns o n S nap ch at e ve ry
d ay, t h e se a re n’t d is ta n t h o pes; it ‘s t h e n e w r e alit y .
T han ks t o t h e p o w er o f m obile , t h is c u ttin g e d ge
te ch no lo gy is a t t h e f in g ertip s o f e ve ry o ne w it h a c e ll
p ho ne r ig ht n o w , a n d a s w e lo ok a h e ad t o 2 0 22, A R
w ill c o ntin ue t o e vo lv e a n d g ro w in u tilit y f o r b oth
c o nsu m ers a n d b usin e sse s.
Chip K an ne
H ead o f N orth A m eric a E m erg in g S ale s
S nap
48
Glo bal G ro w th o f L iv e S tr e am in g A pps
A m ong T o p 2 5 A pps A ll E ye s o n L iv e S tr e am in g :
Tim e S pen t G re w 9 x in 4 Y ears
— C ult iv a tin g t h e D eep est
S ocia l E ng ag em en t
In 2 0 21, t im e s p ent in t h e t o p 2 5 liv e s tr e am in g a p ps o utp ace d t h e s o cia l
m ark e t o ve ra ll y e ar o ve r y e ar b y a f a cto r o f 9 — Y oY g ro w th o f 4 0 %
co m pare d t o a ll s o cia l a p ps a t 5 % .
Liv e s tr e am in g a p ps a re a ls o d riv in g c o nsu m er s p end in S ocia l a p ps
as c o nsu m ers ‘t ip ‘ t h e ir f a vo rit e c o nte nt c re ato rs — w it h g lo bal c o nsu m er
sp end in t h e t o p 2 5 liv e s tr e am in g a p ps in 2 0 21 g ro w in g 6 .5 x f r o m 2 0 18
a n d 5 5% Y oY .
Socia l a p ps a re t h e lin ch p in t o c o nnectio n in o ur m ob ile -f ir s t w orld .
Liv e s tr e am in g a p ps a re c h an g in g t h e g am e — p ro vid in g o p portu nit ie s
fo r liv e s h o p pin g , c o nte n t c re ato r c o m pen sa tio n, c re ativ e e m pow erm en t
an d t h e r is e o f a u th en tic it y in s o cia l a p ps. K eep o n t o p o f t h e la te st
so cia l t r e n d s in A pp A nnie .
S O CIA LSourc e : A pp A nnie I n te llig en ce N ote : D ow nlo ad s a n d C onsu m er S pend a cro ss iO S, G oogle P la y; C hin a
is iO S o nly . T im e s p ent is A nd ro id p ho ne s o nly H ours S pen t C onsu m er S pen d D ow nlo ad s
30 0B25 0 B20 0B15 0 B10 0B50 B0
20 18 2 0 19 2 0 20 20 21
49
Ave ra g e M onth ly H ours S pent P er U se r
in T o p 5 S ocia l A pps b y T o ta l T im e
Sourc e ; A pp A nnie I n te llig en ce
N ote : A nd ro id p ho ne s; E xc lu d in g b usin e ss-ma nag em ent ap p s; W orld w id e e xc lu d in g C hin a
T ik T ok’s R ock e t S hip
G ro w th : Y oY G ro w th
R ate s A s H ig h A s 7 5 %
Tik T o k w as a s ta n d out w in ne r in p er u se r e ng ag em ent
am ong t h e t o p 5 s o cia l a p ps c o m man d in g t h e m ost t im e
sp ent in 2 0 21.
It is n o ta b le t h at T ik T o k h as s e en t h e g re ate st in d epth
o f e ng ag em ent o ve r 4 y e ars a n d h ad a s ta n d o ut y e ar in
2 0 21, o ff t h e b ack o f a n a lr e ad y r e co rd -b re akin g 2 0 20 .
M eta p ro pertie s in In d ia b ene fit e d f r o m t h e Tik T o k b an
in 2 0 21, w it h e ng ag em ent d eepenin g in b oth F ace b ook
an d In sta g ra m b y 1 5 % a n d 3 5 % r e sp ectiv e ly .
E xp lo re e vo lv in g e n g ag em en t p atte rn s, in clu d in g
ave ra g e t im e s p en t, d em og ra p hic b ase a n d c ro ss-a p p
usa g e o f t o p p la ye rs t o m onit o r h o w t h ey a re c a rv in g
o ut m in d sh are in 2 0 22 a n d b eyo nd .
SO CIA L
W orldwide W orld w id e
20181614121086420
# 1 F ace b ook # 2 W hats A pp
M esse n g er
# 3 I n sta g ra m # 4 T ik T o k # 5 F ace b ook
M esse n g er
2 0 18 2 0 19 2 0 20 20 21
50
Spo tlig ht o n A va ta r S ocia l A pps:
W orld w id e D ow nlo ad s E m erg in g T re n d : A va ta r A pps
Tap I n to I n cre asin g D em an d
fo r M eta ve rs e s: S ocia l, U se r-
G en era te d C onte n t, C re ativ it y
SO CIA L Sourc e : A pp A nnie I n te llig en ce
N ote : iO S a n d G oogle P la y; C hin a is iO S o nly
02 M4M6 M8M10 M12 M14 M16 M18 M
2 0 20 Q 1 20 20 Q 2 20 20 Q 3 20 20 Q 4 20 21 Q 1 20 21 Q 2 20 21 Q 3 20 21 Q 4
Lit m atc h R EA LIT Y b y W rig ht F ly e r Z EP ETO
D em an d f o r a va ta r s o cia l a p ps h as g ro w n a m id st in te re st in m eta ve rs e s
in 2 0 21, p artic u la rly H 2.
A m ong t h e 3 s e le ct a va ta r s o cia l a p ps in clu d in g Lit m atc h , R EA LIT Y b y
W rig ht F ly e r a n d Z EP ETO , d ow nlo ad s g re w 1 6 0 % Y oY . L it m atc h e m phasiz e s
m atc h in g w it h f r ie nd s a n d u sin g a s im ple a va ta r — h ig hli g htin g t h e o ve rla p o f
gro w in g d em an d f o r a va ta r-b ase d a p ps, e ve n w it h o ut a m eta ve rs e
c o m po ne nt — 2 c o nve rg in g t r e nd s. L it m atc h s a w d ow nlo ad s g ro w 4 0 5%
Y oY a m id st s u rg in g d em an d .
C re ativ it y , c re atio n a n d c o nnectio n a re a t t h e c o re o f g ro w in g in te re sts
in 2 0 22. M ob ile is t h e p uls e o f t h e c u lt u ra l z e it g eis t. M onit o r r is in g s ta rs
to b e a m ong t h e f ir s t t o c a p tu re s h if t s in t h ese t r e n d s.
51
Sourc e : A pp A nnie I n te llig en ce N ote : C om bin e d iO S a n d G oogle P la y; C hin a is iO S o nly ; M ark e t-l eve l r a n kin g s; E xc lu d in g d atin g a p ps
S O CIA L
2 0 21 R an kin g s b y M ark e t | S ocia l
AMER – Downloads AM ER – D ow nlo ad s
Tik T o k Tik T o k Tik T o k Tik T o k Tik T o k Tik T o k Tik T o k Tik T o k Tik T o k
In sta g ra m F ace b ook In sta g ra m W hats A pp M esse ng er In sta g ra m In sta g ra m F ace b ook W hats A pp M esse ng er W hats A pp M esse ng er
Face b ook In sta g ra m F ace b ook M esse ng er Face b ook W hats A pp M esse ng er W hats A pp M esse ng er W hats A pp M esse ng er In sta g ra m F ace b ook
W hats A pp M esse ng er Face b ook M esse ng er Face b ook In sta g ra m F ace b ook Face b ook In sta g ra m Te le g ra m In sta g ra m
Te le g ra m S nap ch at W hats A pp M esse ng er Face b ook M esse ng er Te le g ra m Te le g ra m Te le g ra m F ace b ook Te le g ra m
W orld w id eU nit e d S ta te s C an ad aM exic oB ra zil A rg en tin aC olo m bia C hileP eru
1
2
3
4
5
L e arn M ore : U nco ve r t h e T op S ocia l A pps b y Y early D ow nlo ad s 52
Tra ve l
DiD i a s a g lo bal le ad er in r id e-h ailin g s e rv ic e s,
c o ntin ue s t o g ro w r a p id ly in in te rn atio nal m ark e ts in
p ro vid in g a ffo rd ab le r id e-h ailin g a n d f o od d eliv e ry
s e rv ic e s in 2 0 21. A pp A nnie is a n in te g ra l a n aly tic s
p la tfo rm f o r o ur m ark e tin g p la n nin g p ro ce ss. W it h
it s t r u ste d m obile in sig hts c o ve rin g t h e a p p
la n d sc a p e w e a re b ett e r e quip ped t o o ptim iz e o ur
use r a cq uis it io n, r e te ntio n a n d e ng ag em ent
p ro gra m s. It a ls o h e lp s u s p rio rit iz e o ur r o ad m ap
an d p la n n e w m ark e ts e ntr y .
Aja y K au l
G lo b al P erfo rm an ce M ark e tin g H ead
D iD i
53
Month ly D ow nlo ad s o f T ra ve l & N avig atio n A pps
D ow nlo ad s o f T ra ve l
A pps R eb ound b y
2 0 % in H 2 d riv e n b y
S harp I n cre ase s f r o m
Ju ly — D ec 2 0 21
The s e co nd h alf o f 2 0 21 s h o w ed p o sit iv e t r e nd s f o r
tr a ve l o n m obile . H 2 2 0 21 d ow nlo ad s h it 1 .9 5 b illio n
w orld w id e, n e arin g p re -p an d em ic le ve ls o f 2 .0 8 b illio n
in H 2 2 0 19 .
A cco rd in g t o T rip it .c o m , 8 2 % o f A m eric a n s t r a ve le d in
t h e S um mer o f 2 0 21 . D urin g t h is t im e, t h e m obile t r a ve l
m ark e t s a w a ctiv it y c lo se ly a lig ne d t o le ve ls in 2 0 19 .
In J u ly 2 0 21, t r a ve l a p ps r e ach e d 4 0 m illio n d ow nlo ad s
in t h e U S, t h e h ig he st s in ce A ug ust 2 0 19 .
Seve ra l c o untr ie s in E uro pe s a w s tr o ng r e b o und r a te s in
H 2 2 0 21 a ft e r lo ose nin g s h e lt e r-in -p la ce r e str ic tio ns a n d
tr a ve l r e g ula tio ns. In f a ct, t r a ve l g ro w th in cre ase d s o
ste eply o ve r t h e p eak s u m mer s e aso n t h at d ow nlo ad s in
G erm an y, T urk e y, a n d In d ia w ere u p 7 % , 2 2% , a n d 5 %
co m pare d t o H 2 2 0 19 , r e sp ectiv e ly .
Id en tif y t h e t o p a p ps d riv in g g ro w th w it h in t h e
T ra ve l & N avig atio n m ark e t.
T R A VEL Sourc e : A pp A nnie I n te llig en ce
N ote : iO S a n d G oogle P la y; C hin a is iO S o nly A M ER A PA C EM EA R W orld w id e
05M10 M15 M20 M25M30 M35 M40 M
1/1 /2 0 2/1 /2 0 3/1 /2 0 4/1 /2 0 5/1 /2 0 6 /1 /2 0 7/1 /2 0 8/1 /2 0 9 /1 /2 0 10 /1 /2 0 11/1 /2 0 12 /1 /2 0 1/1 /2 1 2/1 /2 1 3/1 /2 1 4/1 /2 1 5/1 /2 1 6 /1 /2 1 7/1 /2 1 8/1 /2 1 9 /1 /2 1 10 /1 /2 1 11/1 /2 1 12 /1 /2 1
Month
A rg en tin a B ra zil C an ad a M exic o U nit e d S ta te s
54
United States – Lyft U nit e d S ta te s – L y ft
02 0 M40 M60 M80 M10 0M12 0 M
20 20 -0 3-0 1 20 20 -0 4-0 1 20 20 -0 5-0 1 20 20 -0 6-0 1 20 20 -0 7-0 1 20 20 -0 8-0 1 20 20 -0 9-0 1 20 20 -1 0 -0 1 20 20 -1 1-0 1 20 20 -1 2 -0 1 20 21-0 1-0 1 20 21-0 2-0 1 20 21-0 3-0 1 20 21-0 4-0 1 20 21-0 5-0 1 20 21-0 6-0 1 20 21-0 7-0 1 20 21-0 8-0 1 20 21-0 9-0 1 20 21-1 0 -0 1 20 21-1 1-0 1 20 21-1 2 -0 1
Ye ar
L y ft L y ft D riv e r
M onth ly S essio ns S pent in S ele ct R id esh are A pps
“D riv e r” v s. ” R id er” A pps o n A nd ro id D riv e rs v s. R id ers :
R id esh are S up ply &
D em an d D yn am ic s
D if fe r A cro ss R eg io ns
Dem an d f o r r id esh are a p ps h as r e tu rn e d t o n o rm al le ve ls ,
e ve n h ig he r in s o m e r e g io ns. In t h e U S, U ber r id ers s p ent
ne arly 2 12 m illio n s e ssio ns in t h e a p p in D ece m ber 2 0 21.
R id ers s p end 3 s e ssio ns f o r e ve ry 1 d riv e r s e ssio n o n Lyft
in t h e U S, s h o w in g d em an d f o r o n-d em an d t r a n sp o rt. In
t h e U K, ” s u p ply ” o f a va ila b le , a ctiv e d riv e rs w as n e arly
e qual w it h d em an d f r o m r id ers in 2 0 21.
M ark e tp la ce s f a ce t h e b ala n cin g a ct o f s u p ply
a n d d em an d in r e al t im e. M onit o r m ob ile d ata
to k e ep t r a ck o f m ark e t m ove m en t.
T R A VEL Sourc e : A pp A nnie I n te llig en ce
N ote : A nd ro id P ho ne s
5 5
Sourc e : A pp A nnie I n te llig en ce N ote : C om bin e d iO S a n d G oogle P la y; C hin a is iO S o nly ; M ark e t-l eve l r a n kin g s T R A VEL
2 0 21 R an kin g s b y M ark e t | T ra ve l
AMER – Downloads AM ER – D ow nlo ad s
Google M ap s G oogle M ap s G oogle M ap s D iD i- M obilit y U ber D iD i- M obilit y in D riv e r W aze in D riv e r
U ber U ber A rriv e C AN U ber 9 9Ta xis C ab if y D iD i- M obilit y D iD i- M obilit y D iD i- M obilit y
W aze Ly ft U ber in D riv e r W aze U ber W aze U ber W aze
G oogle E arth W aze W aze G oogle M ap s in D riv e r Tra n sit D ir e ctio ns b y M oovit P ic a p in D riv e r U ber
B ookin g .c o m H opper G oogle E arth A ir b nb B ookin g .c o m S U BE U ber G oogle M ap s Ta xib eat
W orld w id eU nit e d S ta te s C an ad a M exic o B ra zil A rg en tin a C olo m bia C hileP eru
1
2
3
4
5
L e arn M ore : U nco ve r t h e T op T ra ve l A pps b y Y early D ow nlo ad s 56
Datin g
57
Consu m er S pend o n D atin g A pps b y C ountr y
W orld w id e C onsu m er
S pen d o n D atin g A pps
S urg ed P ast $ 4B in
2 0 21, S eein g a n 9 5%
In cre ase S in ce 2 0 18
D esp it e t h e P an d em ic
The u nab ate d g ro w th in c o nsu m er s p end w as p rim arily
d riv e n b y t h e U S, J a p an , t h e U K a n d C hin a, t h e f o ur la rg est
m ark e ts in 2 0 21.
F o r t h e U S, G erm an y, In d one sia , a n d J a p an , c o nsu m er s p end
m ore t h an d oub le d s in ce 2 0 18 . D esp it e it s p o pula tio n s iz e ,
In d ia is o ne r e g io n t h at s a w d eclin in g c o nsu m er s p end o n
datin g a p ps, a lt h o ug h it is s till u p 1 8 % s in ce 2 0 18 . In d ia is a
u niq ue m ark e t w he re , a lt h o ug h u se rs o f d atin g a p ps m ay n o t
be s p end in g h e avily , m ore t h an 7 5 % o f In d ia n d ate rs h ave
sta rte d g o in g o n h o bby d ate s a n d m ore t h an 5 0 % a re t h in kin g
o f d atin g a s a w ay t o e xp lo re . M obile is p erfe ctly p o sit io ne d
to c a p tu re b ud din g d em an d in t h is s e cto r.
It is im porta n t f o r d atin g a p p p ub lis h ers t o k n o w t h eir
p rim ary K PIs e arly , w heth er it is m axim iz in g u se r a cq uis it io n
or r e ve n ue. S ee h o w d atin g a p ps m etr ic s c h an g ed y e ar-
o ve r-y e ar in A pp A nnie .
D ATIN G Sourc e : A pp A nnie I n te llig en ce
N ote : C onsu m er S pend a cro ss iO S, G oogle P la y W orldwide W orld w id e
$5B$ 4B$ 4B$ 3B$ 3B$ 2B$ 2B$ 1B$ 1B0
2 0 18 2 0 19 2 0 20 20 21
58
To p 5 D atin g A pps U se d a s R an ke d b y
G ene ra tio nal In d ex, 2 0 21 U se rs o f D atin g A pps
W it h G en era tio nally –
U niq ue U se r B ase s
M ore L ik e ly t o S ke w
M ale in M ost R eg io ns
E xc e p t f o r A ustr a lia
Taim i , H ily , a n d Tin d er te nd t o b e m ore p o pula r a m ong
G en Z in t h e U S.
G en X & B ab y B oom ers in N orth A m eric a a n d A ustr a lia
t e nd t o u se ‘m obile -fo rc e d ‘ d atin g a p ps; a m ong t h o se ,
Z oosk a n d M atc h .c o m t e nd t o b e p o pula r. S C RU FF ,
B erm ud a , a n d Ple nty o f F is h O nlin e D atin g b uck e d th e
tr e nd a n d s a w p o pula rit y a m ong B ab y B oom ers
d esp it e b ein g m obile -fir s t p ro vid ers .
C om pare d atin g a p ps a cro ss c o untr ie s in A pp A nnie .
D ATIN G
Austr alia Austr a lia
6 08010 012 014 016 018 02 0 02202402 6 0
0 20 40 6 0 80 10 0 12 0 14 0 16 0 18 0 2 0 0
Gen Z / M ille nnia l / B ab y B oom er In d ex
M ale / F e m ale In d ex
G en Z M ille n nia l B ab y B oom er
Sourc e : A pp A nnie I n te llig en ce N ote : 2 0 21, iP ho ne a n d A nd ro id p ho ne s; G en Z r e pre se nte d b y th ose a g ed 1 6 -2 4; M ille nnia ls
r e pre se nte d b y th ose a g ed 2 5-4 4; G en X / B ab y B oom ers r e pre se nte d b y th ose a g ed 4 5 +; T o p 5 D atin g a p ps b y
D em ogra p hic s In d ex (a m easu re o f d em ogra p hic c o ho rt co m pare d to th e o ve ra ll p o pula tio n) a m ong to p 2 5 D atin g a p ps b y
ave ra g e M AU o ve ra ll; b ub ble s iz e c o rre sp o nd s to a ve ra g e M AU o f e ach d em ogra p hic c o ho rt
G en Z / M ille n nia l / B ab y B oo m er I n d ex In d ex > 10 0 S ke w s T ow ard s D em og ra p hic G ro up M ale L e an in gF e m ale L e an in g 17
Month ly A vg A ctiv e D ays v s D ata U sa g e p er U se r A m ong
T o p 1 0 D atin g A pps W orld w id e b y C onsu m er S pend in 2 0 21A m ong t h e T op 1 0 D atin g
A pps W orld w id e b y C onsu m er
S pen d , M ost A pps S aw a n
In cre ase in U sa g e T w o Y ears
In to t h e P an d em ic
The t o p g ro ssin g d atin g a p ps a ls o t e nd ed t o h ave h ig h a ve ra g e M B p er u se r,
s ig nallin g t h e r is in g p o pula rit y o f u sin g p ho to s a n d v id eo s t o c o m munic a te .
H ow eve r, h ig he r u sa g e d oes n o t a lw ays c o rre la te w it h h ig he r c o nsu m er
sp end .
Tin d er s a w a s lig ht d eclin e in a ve ra g e M B p er u se r b ut s a w a r e co rd –
bre akin g $ 1.3 5 B in c o nsu m er s p end w orld w id e in 2 0 21, m ain ta in in g it s le ad
th an ks t o a 3 5 % in cre ase Y oY .
Tin d er’s p ric in g m odel w ork s w ell a m ong it s la rg e u se r b ase , w it h it s f r e e-to –
use m odel t h at c h arg es u se rs f o r e xtr a f e atu re s s u ch a s B oosts a n d S up er
Lik e s in clu d ed in in -a p p s u b sc rip tio ns a n d p urc h ase s. It e ve n d yn am ic a lly
a d ju sts it s p ric e b ase d o n t h e u se r’s a g e – a p ro xy f o r d em an d .
U nd ers ta n d in g e ach d atin g a p p’s t a rg et a u d ie n ce a n d u se r b eh avio r
is c ru cia l t o it s s u cce ss. E xp lo re e n g ag em en t a n d m onetiz a tio n s tr a te g ie s
in A pp A nnie .
D ATIN GSourc e : A pp A nnie I n te llig en ce N ote : A nd ro id p ho ne s o nly ; A ve ra g e a ctive d ays p er m onth ; ” A ve ra g e
S essio ns p er U se r r e pre se nts th e a ve ra g e n um ber o f s e ssio ns p er a ctive u se r in a g iv e n m onth
th ro ug ho ut ye ar. A ve ra g e A ctive D ays r e pre se nts th e a ve ra g e d ays o f u se a cro ss a ll a ctive u se rs in a
g iv e n m onth th ro ug ho ut ye ar.
A ve ra g e M B p er U se r A ve ra g e A ctiv e D ays
1,0 0090 080 070 060 050 040 030 020 010 00
A ve ra g e M eetM e Pair s T a g ged G rin d r B um ble A pp B ad oo H in g e Tin d er A za r P O F O nlin e D atin g
2 0 20 20 21
Sourc e : A pp A nnie I n te llig en ce N ote : C om bin e d iO S a n d G oogle P la y; C hin a is iO S o nly ; M ark e t-l eve l r a n kin g s
D ATIN G
2 0 21 R an kin g s b y M ark e t | D atin g
AMER – Downloads AM ER – D ow nlo ad s
Tin d er Tin d er Tin d er Tin d er Tin d er Tin d er Tin d er Tin d er Tin d er
B ad oo B um ble A pp B um ble A pp B ad oo B ad oo B ad oo B ad oo B ad oo B ad oo
C ute U H in g e H in g e B um ble A pp C ute U hap pn 2 Ste ps: D atin g A pp &
C hat G rin d r M eetM e
Aza r P O F O nlin e D atin g P O F O nlin e
D atin g
2 Ste ps: D atin g A pp &
C hat La m our M atc h .c o m – R e la cio ne s
S eria s S w eetM eet La m our C ute U
B bl 2 St Dti A &
World w id e U nit e d S ta te s C an ad a M exic oB ra zil A rg en tin aC olo m bia C hileP eru
1
2
3
4
5
L e arn M ore : U nco ve r t h e T op D atin g A pps b y Y early D ow nlo ad s
Oth er I n d ustr ie s
Em bra cin g M ob ile
App A nnie c o ntin ue s t o b e o ne o f o ur
m ost t r u ste d t o ols a n d p artn e rs , h e lp in g
us k e ep a n e ye o n m ark e t t r e nd s a n d
co m petit iv e b ench m ark s. M ark e ta b ilit y
fr o m t h e g am e c o nce pt s ta g e is a p iv o ta l
str a te g ic p illa r a t R ovio , s o w e c o ntin ue
to w ork c lo se ly w it h A pp A nnie o n n e w
fe atu re s t h at h e lp u s in id entif y in g m ark e t
o ppo rtu nit ie s.
Lu is d e L a C am ara
V P M ark e tin g
R ovio
Hours S pent in S po rts A pps
S ports R eb ound ed
in 2 0 21: T okyo
O ly m pic s & R etu rn
o f L iv e S ports D riv e s
M ob ile S tr e am in g
Hung ry f o r n e w c o nte nt, e ye s r e tu rn e d t o s p o rts
in 2 0 21. T he E U FA C ham pio nsh ip in E uro pe, t h e r e tu rn
o f N FL a n d f a n ta sy f o otb all in t h e U S a n d t h e C ric k e t
W orld C up in A PA C w ere in h ig h d em an d f o llo w in g
a y e ar w it h d ela ys a n d lim it a tio ns o n liv e s p o rts .
G lo bally t im e s p ent in s p o rts a p ps r e b o und ed 3 0 %
fr o m 2 0 20 b ack t o 2 0 19 ‘s p re -p an d em ic le ve ls . C ountr ie s
se ein g t h e g re ate st r e b ound s in clu d ed : S in g ap o re
(+ 12 5% ), C an ad a (+ 12 5% ), R ussia (+ 12 0 % ), A rg entin a
(+ 10 5% ), In d one sia (+ 9 0 % ), A ustr a lia (+ 8 5 % ) a n d t h e U S
(+ 7 0 % ).
M onit o r s h if t s in s e aso nalit y w it h A pp A nnie .
B en ch m ark y o ur a p p a g ain st m ark e t t r e n d s
to s e e if y o u a re in -lin e w it h , o ut-p acin g o r f a llin g
b eh in d t h e m ark e t.
S P O RTS Sourc e : A pp A nnie I n te llig en ce
N ote : A nd ro id P ho ne s A M ER EM EA R APA C W orld w id e
010 M20 M30 M40 M50 M60 M70 M80 M90 M10 0M110 M
2/1 /1 8 4 /1 /1 8 6 /1 /1 8 8 /1 /1 8 10 /1 /1 8 12 /1 /1 8 2 /1 /1 9 4 /1 /1 9 6 /1 /1 9 8 /1 /1 9 10 /1 /1 9 12 /1 /1 9 2 /1 /2 0 4/1 /2 0 6 /1 /2 0 8/1 /2 0 10 /1 /2 0 12 /1 /2 0 2/1 /2 1 4/1 /2 1 6 /1 /2 1 8/1 /2 1 10 /1 /2 1 12 /1 /2 1
A rg en tin a B ra zil C an ad a M exic o U nit e d S ta te s
To p B re ako ut B usin e ss A pps
b y A bso lu te G ro w th in D ow nlo ad s 2 0 21 v s 2 0 20
Sourc e : A pp A nnie I n te llig en ce
N ote : iO S a n d G oogle P la y, C hin a is iO S o nly
T he G re at R esig natio n ?
M ore L ik e T he M ob ile –
E m pow ere d W ork
F o rc e
Jo b s e arc h in g p la tfo rm s lik e S onic a n d A pna w ere
th e # 1 b re ako ut a p ps b y d ow nlo ad s in t h e U K a n d In d ia ,
re sp ectiv e ly .
C ho osin g t o w ork f o r t h em se lv e s: D eliv e ry d riv e r a p ps
lik e D oorD ash D riv e r (# 1 b re ako ut b usin e ss a p p in t h e
U S s e ein g 6 0 % g ro w th Y oY f r o m a n a lr e ad y h ig h le ve l
o f d em an d in 2 0 20 ), D eliv e ro o R id er (# 7 b re ako ut a p p
in t h e U K) a n d B ae m in R id ers (# 3 in S outh K ore a) s a w
re co rd le ve ls o f d em an d . A pps t o e m po w er in d iv id uals
t o e arn e xtr a m one y o r w ork f o r t h e m se lv e s lik e
W hats A pp B usin e ss (# 1 W orld w id e) a n d G etN in ja s in B ra zil
( # 2 ) a ls o s a w s ta n d out g ro w th in d em an d a s c o nsu m ers
tu rn e d t o m obile f o r c a re er f r e ed o m .
M onit o r h o w c o nsu m er b eh avio r m an if e sts o n m ob ile
w it h A pp A nnie . U nco ve r o p portu nit ie s, m eet y o ur
cu sto m er n eed s a n d id en tif y n asc e n t t r e n d s b efo re
y o ur c o m petit o rs .
B U SIN ES S
W orldwide W orld w id e
5M10 M15 M20 M25 M30 M35 M
2 ap na
3 V ssID
4 P ho ne Pe f o r B usin e ss
5 K o rm o J o bs
6 A zu re A uth e ntic a to r
7 A nyD esk
8 D ocu m ents S ca n ne r
9 U ber D riv e r
10 F o re x T u to ria ls – F o re x
Tra d in g S im ula to r
1W hats A pp B usin e ss
Vaccin e R ollo ut &
A pp E ng ag em en t
A re C ru cia l D riv e rs
o f t h e O ng oin g E ffo rt
to C om bat C ovid -1 9
MED IC AL In sta ll P ene tr a tio n & O pen R ate A m ong
T o p C O VID -1 9 A pps b y D ow nlo ad s W orld w id e in 2 0 21
Sourc e : A pp A nnie I n te llig en ce N ote : A nd ro id P ho ne s o nly . O pen R ate s h o w s th e p erc e nt o f th e in sta ll b ase th at o pene d th e
ap p in th e g iv e n y e ar f o r e ach r e sp ective c o untr y. In sta ll P ene tr atio n s h o w s th e p erc e nt o f d evic e s w ith th e C ovid -1 9 a p p
in sta lle d f o r th e r e g io n w he re th e a p p is b ase d . C ovP ass w as la u nch e d in J u ne 2 0 21 in G erm an y C O VID -19 v a ccin atio n r a te b y
co untr y f r o m J o hns H opkin s U niv e rs ity , D ece m ber 3 1, 2 0 21
E ach m ark e t h as a u niq ue w ay o f h an d lin g t h e C O VID -1 9
p an d em ic a t t h e n atio nal le ve l. In t h e U K, C O VID -1 9 in fo r-
m atio n a n d v a ccin e c a rd s w ere in co rp o ra te d in to t h e n atio nal
h e alt h ca re a p p ( N H S ). A pp d ow nlo ad s in cre ase d b y > 3 0 0%
Y oY a n d o pen r a te r e ach e d 8 1% in 2 0 21 — s h o w in g a h ig hly
e ng ag ed u se r b ase d esp it e a lo w in sta ll p ene tr a tio n.
O th e r r e g io ns h ave d ed ic a te d a p ps t o h e lp u se rs k e ep t r a ck
o f v a ccin e a n d C O VID -1 9 in fo rm atio n o n t h e g o . M ala ysia ‘s
M yS eja h te ra a n d S au d i A ra b ia ‘s T aw akka ln a s a w t h e h ig he st
in sta ll p ene tr a tio ns a n d o pen r a te s in 2 0 21. A lt h o ug h In d ia ‘s
A aro gya S etu a p p s a w t h e h ig he st d ow nlo ad s, s u rp assin g
10 0M s in ce la u nch (A pril 2 0 20 ), it s a w d ecli n e s in o pen r a te
Y oY . N ot a ll r e g io ns h ave a u nif ie d n atio nw id e a p p; in t h e
U S, f o r e xa m ple , it is s ta te -le d .
C om pare h o w C O VID -1 9 a p ps h ave e m pow ere d
co nsu m ers t o t r a ce a n d c o nnect.
2 0 21 20 20
M ySe ja h te ra ( M ala ysia )
Ta w akka ln a ( Sa ud i A ra b ia )
H ES (T u rk e y)
To usA ntiC ovid ( F ra n ce )
C ovP ass ( G erm an y)
C oro na-W arn -A pp…
A aro g ya Se tu ( In d ia )
B lu ezo ne ( V ie tn am )
NH S App ( U nit e d K in g d om )
0 20 %40 %60 %80 %10 0%
O pen R ate In sta ll P en etr a tio n
P erc e n t o f P op ula tio n
Fu lly V accin ate d ( 2 0 21)
8 0 %68%6 2%74 %71%7 1%4 4%5 8%71%
65
Top A pps & G am es
20 21 w as a v e ry in te re stin g y e ar w it h
n e w p riv a cy r u le s o n iO S, c h an g es in a p p
sto re c re ativ e s m odera tio n p o lic y, a n d
th e e m erg ence o f n e w b ig p la ye rs in t h e
m ark e t o f a p p p ro m otio n — r e pre se ntin g
a c h alle ng e f o r t h e in d ustr y a s a w ho le
a n d f o r u s in p artic u la r. W e’r e f o rtu nate
t h at w e d on’t h ave t o s o lv e t h e se
in d ustr y h e ad w in d s a lo ne , b ut in
p artn e rs h ip w it h A pp A nnie .
Petr A bro sk in
C M O S earc h a n d P orta l
Y an d ex
66
Worldwide W orld w id e
1 Tik T o k S ho rt V id eo s (E nte rta in m ent) 1 T ik T o k S ho rt V id eo s (E nte rta in m ent) 1 F ace b ook S ocia l N etw ork s (S ocia l M ed ia )
2 In sta g ra m M ed ia S harin g N etw ork s (S ocia l
M ed ia ) 2 Yo uT u b e V id eo S harin g (E nte rta in m ent) 2 W hats A pp
M esse ng er C om munic a tio n (S ocia l M ed ia )
3 F ace b ook S ocia l N etw ork s (S ocia l M ed ia ) 3 T in d er D atin g (S ocia l M ed ia ) 3 F ace b ook
M esse ng er C om munic a tio n (S ocia l M ed ia )
4 W hats A pp
M esse ng er C om munic a tio n (S ocia l M ed ia ) 4 D is n e y+ O TT (E nte rta in m ent) 4 In sta g ra m M ed ia S harin g N etw ork s (S ocia l
M ed ia )
5 Te le g ra m C om munic a tio n (S ocia l M ed ia ) 5 Te nce nt
V id eo O TT (E nte rta in m ent) 5 A m azo n E-C om merc e (B 2C ) (S ho ppin g )
6 S nap ch at M ed ia S harin g N etw ork s (S ocia l
M ed ia ) 6 p ic co m a Com ic s (B ooks & R e fe re nce ) 6 Tik T o k S ho rt V id eo s (E nte rta in m ent)
7 F ace b ook
M esse ng er C om munic a tio n (S ocia l M ed ia ) 7 H BO M ax O TT (E nte rta in m ent) 7 T e le g ra m C om munic a tio n (S ocia l M ed ia )
8 Z O OM C lo ud
M eetin g s M eetin g (B usin e ss) 8 G oogle O ne F ile M an ag em ent (U tilit y &
P ro ductiv it y ) 8 T w it te r M ic ro B lo ggin g (S ocia l M ed ia )
9 C ap C ut V id eo E d it in g (P ho to & V id eo ) 9 Tw it c h L iv e S tr e am in g (E nte rta in m ent) 9 S po tif y M usic & A ud io (E nte rta in m ent)
1 0 S po tif y M usic & A ud io (E nte rta in m ent) 1 0 B IG O L IV E Liv e S tr e am in g (E nte rta in m ent) 1 0 N etfl ix O TT (E nte rta in m ent)
D O W NLO AD SCO NSU M ER S P EN DM ONTH LY A C TIV E U SER SSourc e : A pp A nnie I n te llig en ce N ote : D ow nlo ad s a n d c o nsu m er s p end b ase d o n c o m bin e d iO S A pp S to re a n d G oogle P la y.
M AU b ase d o n C om bin e d iP ho ne a n d A nd ro id P ho ne M onth ly A ctive U se rs ; E xc lu d in g p re -in sta ll e d A pps. M ark e t-l eve l r a n kin g sT O P A PPS & G AM ES O F 2 0 21
2 0 21 R an kin g s b y M ark e t | T op A pps
Le arn M ore : U nco ve r t h e M ost P op ula r A pps B y M ark e t 67
Worldwide W orld w id e
1 Fre e F ir e B attle R o ya le (S ho otin g ) 1 R O BLO X Cre ativ e S an d box
(S im ula tio n) 1 P U BG M OBIL E B attle R o ya le (S ho otin g )
2 S ub w ay S urfe rs R unne r (A ctio n) 2 G ensh in Im pact O pen W orld R PG (R PG ) 2 RO BLO X Cre ativ e S an d box
(S im ula tio n)
3 R O BLO X Cre ativ e S an d box
(S im ula tio n) 3 C oin M aste r Lu ck B attle (P arty ) 3 C an d y C ru sh S ag a M 3-S ag a (M atc h )
4 B rid ge R ace .io (H yp erc a su al) 4 H ono ur o f K in g s M OBA (A ctio n) 4 F re e F ir e B attle R o ya le (S ho otin g )
5 C an d y C ru sh
S ag a M 3-S ag a (M atc h ) 5 C an d y C ru sh S ag a M 3-S ag a (M atc h ) 5 A m ong U s! M afia /B etr a ya l (P arty )
6 P U BG M OBIL E B attle R o ya le (S ho otin g ) 6 P U BG M OBIL E B attle R o ya le (S ho otin g ) 6 Lu d o K in g B oard G am e (T a b le to p)
7 Lu d o K in g B oard G am e (T a b le to p) 7 Po ké m on G O Lo ca tio n R PG (R PG ) 7 M in e cra ft P o ck e t
Ed it io n
C re ativ e S an d box
(S im ula tio n)
8 H air C halle ng e A ctio n (H yp erc a su al) 8 U m a M usu m e P re tty
D erb y Id ol T ra in in g S im (S im ula tio n) 8 S ub w ay S urfe rs R unne r (A ctio n)
9 A m ong U s! M afia /B etr a ya l (P arty ) 9 G am e F o r P e ace B attle R o ya le (S ho otin g ) 9 C all o f D uty : M obile T e am D eath m atc h (S ho otin g )
10 J o in C la sh 3 D A ctio n (H yp erc a su al) 1 0 H om esc a p es M 3-M eta (M atc h ) 10 P o ké m on G O Lo ca tio n R PG (R PG )
DO W NLO AD SCO NSU M ER S P EN DM ONTH LY A C TIV E U SER STO P A PPS & G AM ES O F 2 0 21
2 0 21 R an kin g s b y M ark e t | T op G am es
Sourc e : A pp A nnie I n te llig en ce N ote : D ow nlo ad s a n d c o nsu m er s p end b ase d o n c o m bin e d iO S A pp S to re a n d G oogle P la y. M AU b ase d o n
C om bin e d iP ho ne a n d A nd ro id P ho ne M onth ly A ctive U se rs ; E xc lu d in g p re -in sta ll e d A pps. M ark e t-l eve l r a n kin g sL e arn M ore : U nco ve r t h e M ost P op ula r G am es B y M ark e t 68
TO P A PPS & G AM ES C O M PA N IE S O F 2 0 21
2 0 21 R an kin g s b y M ark e t | T op C om pan ie s – A pps
Worldwide W orld w id e
C om pan y H Q To p A pps b y D ow nlo ad s C om pan y H Q To p A pps b y C onsu m er S pen d
1 G oogle U nit e d S ta te s G oogle M eet 1 G oogle U nit e d S ta te s Yo uT u b e
2 M eta U nit e d S ta te s In sta g ra m 2 M atc h G ro up U nit e d S ta te s Tin d er
3 B yte D an ce C hin a T ik T o k 3 Te nce nt C hin a Te nce nt V id eo
4 M ic ro so ft U nit e d S ta te s M ic ro so ft T e am s 4 Dis n e y U nit e d S ta te s D is n e y+
5 In S ho t In c C hin a In S ho t 5 B yte D an ce C hin a T ik T o k
6 A lib ab a G ro up C hin a A lib ab a.c o m 6 A m azo n U nit e d S ta te s Tw it c h
7 A m azo n U nit e d S ta te s A m azo n 7 A T& T U nit e d S ta te s H BO M ax
8 Te nce nt C hin a Te nce nt V id eo 8 Kaka o J a p an C orp J a p an p ic co m a
9 ABIS H KKIN G H ong K o ng F re e V id eo D ow nlo ad er – V id eo D ow nlo ad er A pp 9 LIN E Ja p an LIN E
10 N AV ER S outh K o re a B 612 10 J O YY In c. C hin a B IG O L IV E
D O W NLO AD SCO NSU M ER S P EN DSourc e : A pp A nnie I n te llig en ce N ote : C om bin e d iO S a n d G oogle P la y; C hin a is iO S o nly ; M ark e t-l eve l r a n kin g s L e arn M ore : U nco ve r t h e T op A pps P ub lis h ers A cro ss D if fe re n t M ark e ts 6 9
TO P A PPS & G AM ES C O M PA N IE S O F 2 0 21
2 0 21 R an kin g s b y M ark e t | T op C om pan ie s – G am es
Worldwide W orld w id e
C om pan y H Q To p G am es b y D ow nlo ad s C om pan y H Q To p G am es b y D ow nlo ad s
1 A ppLo vin U nit e d S ta te s P ro je ct M ake o ve r 1 Te nce nt C hin a H ono ur o f K in g s
2 V oodoo Fra n ce a q uap ark .io 2 N etE ase C hin a F an ta sy W estw ard J o urn e y
3 A zu r In te ra ctiv e G am es C yp ru s W orm sZ one .io 3 A ctiv is io n B liz za rd U nit e d S ta te s C an d y C ru sh S ag a
4 S ayG am es B ela ru s D O P 2 : D ele te O ne P art 4 P la yrix I r e la n d H om esc a p es
5 ir o nS ourc e Is ra e l B rid ge R ace 5 Z yn g a U nit e d S ta te s Em pir e s & P uzzle s
6 C ra zy L a b s Is ra e l P ho ne C ase D IY 6 S up erc e ll F in la n d C la sh o f C la n s
7 Z yn g a U nit e d S ta te s H air C halle ng e 7 P la ytik a Is ra e l B IN G O B lit z
8 T e nce nt C hin a 8 B all P o ol 8 Ro blo x U nit e d S ta te s R O BLO X
9 O ne S oft V ie tn am 19 45 A ir F o rc e s 9 N etm arb le S outh K o re a M arv e l C onte st o f C ham pio ns
10 J in ke C ult u re – O utfi t7 C hin a M y T a lk in g T o m F rie nd s 10 m iH oY o C hin a G ensh in Im pact
D O W NLO AD SCO NSU M ER S P EN DSourc e : A pp A nnie I n te llig en ce N ote : C om bin e d iO S a n d G oogle P la y; C hin a is iO S o nly ; M ark e t-l eve l r a n kin g s L e arn M ore : U nco ve r t h e T op G am es P ub lis h ers A cro ss D if fe re n t M ark e ts 7 0
Com petit iv e
In te llig en ce
D riv in g O rg an ic S earc h
& P aid U se r A cq uis it io n
P ro d uct D eve lo p m en t
& R oad m ap P la n nin g
B usin ess
D eve lo p m en t
In te rn atio nal
E xp an sio n
A d M onetiz a tio n
O ptim iz a tio n W e F ue l M obile E xc e lle nce
& M one tiz a tio n
APP A N NIE 7 1
Dis c la im er
App A nnie is a m obile m ark e t e stim ate s e rv ic e p ro vid er. A pp A nnie
is n o t r e g is te re d in a n y in ve stm ent a d vis o ry c a p acit y in a n y ju ris d ic tio n
glo bally , a n d d oes n o t o ffe r a n y le g al, f in an cia l, in ve stm ent o r b usin e ss
a d vic e . N oth in g c o nta in e d in t h is c o m munic a tio n, o r in a n y A pp A nn ie
p ro ducts , s e rv ic e s, c o m munic a tio ns, o r o th e r o ffe rin g s, s h o uld b e c o nstr u e d
as a n o ffe r, r e co m mend atio n, o r s o lic it a tio n t o b uy o r s e ll a n y s e cu rit y o r
in ve stm ent, o r t o m ake a n y in ve stm ent d ecis io ns. A ny r e fe re nce t o p ast
o r p o te ntia l p erfo rm an ce is n o t, a n d s h o uld n o t, b e c o nstr u e d a s a r e co m –
mend atio n o r a s a g uara n te e o f a n y s p ecif ic o utc o m e. Y ou s h o uld a lw ays
c o nsu lt y o ur o w n p ro fe ssio nal le g al, f in an cia l, in ve stm ent a n d b usin e ss
a d vis o rs . A ddit io nally , b y p ro vid in g t h e in fo rm atio n h e re in , A pp A nnie
d oes n o t m ake a n y r e pre se nta tio ns o r w arra n tie s a n d d oes n o t u nd erta ke
a n y le g al o r c o ntr a ctu al o blig atio ns w hats o eve r. N o lia b ilit y m ay a ccru e
to A pp A nnie a s a r e su lt o f p ro vid in g t h is in fo rm atio n t o y o u.
V ie w R ep ort M eth o d olo g y
Req uest a D em o T od ay
ap pan n ie .c o m
