Turkey Game Market Report 2021

TU RK EY G A M E
MARK ET 2 0 21
R EP O RT
WWW.G AM IN GIN TU RKEY.C O M   GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY – N EW G EN ER ATIO N G AM E P U BLIS H ER

Rep ort C on te n ts
GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY 2 Sp on so rs
P art n ers
P ro lo g u e
20 21 T u rk e y O ve rv ie w
E stim ate d 2 0 21 M ed ia a n d A dve rt is in g I n ve stm en ts in T u rk e y
Th e M ost U se d S o cia l M ed ia P la tfo rm s in T u rk e y
P re fe rre d B ra n d s in T u rk e y
Tu rk is h M ob il e P la ye r H ab it s
W orld o f A nd ro id G am in g in T u rk e y
Th e I m port a n ce o f L o ca liz a tio n in T u rk e y
G am es a n d M usic in T u rk e y
C hara cte ris tic s o f T u rk is h P la ye rs
W hat’s t h e S ta tu s o f T u rk is h G am in g M ark e t?
In ve stm en ts in t h e G am in g I n d ustry
T u rk is h E sp ort s F e d era tio n T E SFE D
R io t G am es
C em B ölü kb aşı I n te rv ie w
M eta ve rs e a n d G am in g S ecto r
B lo ck ch ain a n d G am es
A I I n G am in g
Tu rk e y G am e M ark e t 2 0 20 – 2 0 21 C om paris o n
P op ula r G am in g C om pan ie s in T u rk e y
5
6
7 -1 1
12 -1 3
14 -1 6
17 -1 9
2 0
21-2 5
26 -2 7
28 -2 9
30 -3 2
33-3 5
36 -4 1
42 -4 4
45-5 1
52 -5 3
54 -5 6
57-5 8
59 -6 1
62-6 3
64-8 5
86-8 7

Rep ort C on te n ts
GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY 3 Lo ca l G am in g C om pan ie s in T u rk e y
P op ula r S tre am ers in T u rk e y / T w it c h T V
P op ula r Y ou tu b e C han nels in T u rk e y
P op ula r I n sta g ra m I n flu en ce rs in T u rk e y
A ctiv e P aym en t O rg an iz a tio n s
A ctiv e E le ctro n ic F u n d O rg an iz a tio n s
A sso cia tio n s
G am e E xh ib it io n s
G IS T 2 0 22
G AM EX 2 0 22
S ecto ra l E d uca tio n in T u rk e y
G am e D esig n O ptio n al U nd erg ra d uate C ou rs e s
G am e D esig n M aste r’s P ro g ra m s
Gam e D esig n a n d E -s p ort s C ert if ic a te P ro g ra m s
Oth er G am e D esig n P ro g ra m s
In te rn et C afe s a n d D eta il s
E sp ort s T e am s in T u rk e y
N um ber o f L ic e n se d P la ye rs a n d T e am s
Esp ort s T e am s T h at M ake B est U se o f S o cia l M ed ia
O nlin e E -s p ort s a n d G am e E ve n ts O rg an iz e d in T u rk e y
B r an d s I n ve stin g in E -s p ort s a n d G am in g
Esp ort s G am es
8 8-9 5
96-9 7
98 -9 9
10 0-1 0 1
10 2
10 3
10 4
10 5
10 6-1 0 8
10 9-1 11
112 -1 16
117 -1 19
12 0 -1 2 1
12 2
12 3-1 2 4
12 5-1 2 9
13 0 -1 3 3
13 4
13 5 -1 3 8
13 9 -1 4 0
14 1
14 2

Rep ort C on te n ts
GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY 4 Tu rk is h E sp ort s M ed ia C han nels
T o p G am in g S it e s
To p O nlin e S ale s S it e s
To p O nlin e G am in g P la tfo rm s
Gam in g M ag azin es in T u rk e y
E xp ert O pin io n s
C oca -C ola
f a stP ay
M on ste r N ote b ook
Tü rk T e le ko m
G am er A re n a
Tü rk iy e B il iş im V akfı
P olit y
U GC90
W hat A bou t M id dle E ast G am e M ark e t?
R efe re n ce s
In fo rm atio n N ote
G am in g in T u rk e y – G am in g a n d E sp ort s A gen cy – N ew G en era tio n G am e P ub lis h er
14 3
14 4
14 5
14 6
14 7
14 8 -2 0 0
20 1-2 0 2
20 3-2 0 4
20 5-2 0 6
20 7-2 0 8
20 9-2 10
2 11-2 12
2 13 -2 14
2 15 -2 16
2 17 -2 18
2 19
2 20
221

Mon ste r N ote b ook
G am in g N ote b ooks f o r
P erfo rm an ce E n th usia sts
T ü rk T e le ko m
Le ad in g I n fo rm atio n a n d
C om mun ic a tio n
Te ch nolo g ie s C om pan y o f
Tu rk e y
fa stP ay
D ig it a l W alle t
G AM ER A R EN A
Com petit iv e
G am in g P la tfo rm

T h an k Y ou
GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY W e a ck n ow le d ge o u r s p on so rs , a cco m pan yin g a n d s u p port in g u s, in t h e 2 0 21 v e rs io n o f t h e T u rk is h
G am in g Secto r R ep ort s th at w e p re p are rig oro u sly an d in te rp re t d ata fr o m m an y p ub lis h ed
re so u rc e s f o r 6 y e ars .
(T h e l o g os o f o u r s p on so r b ra nd s a re l s te d a lp ha betc a lly a nd b y s p on so rs h p c a te g ory .)
P la tin um S p on so rsG old S p on so rsU GC90 : U LT IM ATE G AM EC H AN GER
N FT G am in g &
C olle ctio n s & M eta ve rs e
P olit y
V ir t u al W orld
T u rk is h I n fo rm atic s F o u n d atio n
A T u rk e y T ra n sfo rm ed I n to A n
In fo rm atio n S o cie ty
C oca -C ola
F M CG – B eve ra g es
5

GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY Cafe B aza ar
Ir a n A nd ro id M ob il e G am e
Pub lis h in g P art n er
g am esc o m
Tu rk e y S tra te g ic P art n er
G la ssH ou se
IT S erv ic e s
S tra te g ic P art n er
E SI G am e
Chin a M ob il e G am e
Pub lis h in g P art n er
A nti H ack in g
Stra te g ic P art n er
Tu rk e y a n d M EN A
BA U
Esp ort s
P la ya b le F a cto ry
P la ya b le A ds
Stra te g ic P art n er
LIV A D
Liv e stre am M ark e tin g
Stra te g ic P art n er
P ER IS C O PE
D ig it a l M ark e tin g
P art n er
W e t h an k o u r p art n ers w ho h ave w alk e d w it h u s f o r y e ars a n d b een w it h u s f o r t h eir s u p port .
T h an k Y ou
6

Tu rk ey a n d M id dle E astO ZA N A YD EM İRP R ESID EN T / C EO GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY 7 20 21, u n fo rt u n ate ly , w as a d up lic a te o f 2 0 20 , w hen th e p an d em ic c o n tin ued a n d w e
co u ld n ot c a rry o u t o u r s o cia l a ctiv it ie s m ost o f t h e t im e. O f c o u rs e , e ve n t h ou gh t h e fir s t
sh ock w e e xp erie n ce d h as b een o ve rc o m e, t h ere is s til l a n u n ce rt a in s it u atio n f o r a ll o f u s,
su ch a s w hen t h e p an d em ic w il l e n d a n d w hen w e c a n r e ally r e tu rn t o o u r s o cia l l iv e s.
H ow eve r, o n t h e b rig h t s id e, w e s o m eh ow a d ap te d t o t h is n ew o rd er. Y es, a lt h ou gh w e a ll
w ait e d w it h g re at h op e f o r it t o e n d , t h e s u rv iv a l in stin ct o f h um an b ein gs s o m eh ow k e p t
us g oin g fo rw ard in t h is d if fic u lt s it u atio n . T h e d ig it iz a tio n p ro ce ss, w hic h a cce le ra te d in
2 0 20 , sta rt e d to b ear fr u it in 2 0 21. T h e c o n ce p t o f “M eta ve rs e “, w hic h o u r in d ustry is
a lr e ad y f a m il ia r w it h b ut g en era lly r e ach es e ve ry o n e, l e ft it s m ark a t t h e e n d o f t h e y e ar.

Tu rk ey a n d M id dle E astO ZA N A YD EM İR G AM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY P R ESID EN T / C EO 8 Secto ra lly , a t t h e b eg in nin g a n d m id dle o f 2 0 21, it w as s lig h tly m ore s ta g n an t in t e rm s o f
in co m e th an in th e p re vio u s y e ar. In fa ct, w hen w e c o m pare d p erio d ic a lly , fo r th e fir s t
tim e t h ere w as a d ow nw ard m om en tu m . B ut in t h e la st q uart e r, r e ve n ues s ta rt e d t o g o
u p a g ain . O ur e xp ecta tio n w as g ro w th w it h a s ta b le p erc e n ta g e fo r 2 0 19 a n d a ft e r. B ut
th e im pact o f t h e p an d em ic o n t h e g am in g m ark e t w as t h at m ost o f t h is g ro w th w as p re –
lo ad ed b y 2 0 20 . T h is y e ar, e sp ecia lly a t t h e b eg in nin g a n d m id dle o f t h e y e ar, h as b een a
s lig h tly m ore s ta b le b ala n cin g y e ar. B ut a s I s a id in t h e b eg in nin g, 2 0 21 s u rp ris e d u s a g ain
in t h e l a st q uart e r a n d r e ve n ues in cre ase d . B y 2 0 23, o u r p re d ic tio n f o r t h e g lo b al m ark e t is
t h at r e ve n ues w il l b e o ve r $ 20 0 m il lio n .
You k n ow , th is p ro ce ss h as c h an ged o u r e n tir e b usin ess lif e a n d th e w ay w e w ork . T h is
in clu d es g am e d eve lo p ers t o o. D ue t o s o m e d is a d va n ta g es o f r e m ote w ork in g, e sp ecia lly
t h e c o n stru ctio n p ro ce sse s o f h ig h -q ualit y P C a n d c o n so le g am es c a lle d A AA h ave b een
p ro lo n ged a n d t h ere fo re t h e r e le ase d ate s o f m an y o f t h ese g am es h ave b een p ostp on ed .
Th e g lo b al c h ip s h ort a g e h as c a u se d s o m e d if fic u lt ie s in s o u rc in g t h e h ard w are p ro d ucts
n eed ed f o r n ext-g en c o n so le s a n d h ig h -e n d P C s.

Tu rk ey a n d M id dle E astO ZA N A YD EM İR G AM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY P R ESID EN T / C EO 9 Th e m ain f a cto r s h ap in g t h e in d ustry is m ob il e . M ob il e g am in g w il l b e t h e f a ste st-g ro w in g
se g m en t in t h e c o m in g y e ars ; T h e M ob il e G am e In d ustry is g ro w in g a t a n in cre d ib le r a te
a n d it is a lm ost im possib le to sto p th is g ro w th . M ore th an $ 90 b il lio n o f to ta l g lo b al
re ve n ues in 2 0 21 is f r o m m ob il e .
C on so le a n d P C g am es w ere slo w ed d ow n d ue to th e d ela ys th ey e xp erie n ce d a t th e
b eg in nin g o f t h e y e ar, b ut s o on a ll t h e d ela ye d g am es s ta rt e d t o b e r e le ase d w it h a t ig h t
sc h ed ule . Th is a g ain b oth in cre ase d P C a n d c o n so le sa le s a n d sto p ped th e re ve n ue
d eclin e in t h ese s e g m en ts .
In ve stm en ts in o u r s e cto r c o n tin ued in 2 0 21, b oth in o u r c o u n try a n d g lo b ally . T h e s p eed
o f t h e c ry p to w orld s p re ad in g t o o u r in d ustry h as in cre ase d , t h e c o n ce p t o f N FT h as t a ke n
it s p la ce in t h e in d ustry . F in ally , w it h M eta ve rs e , a ll e ye s h ave t u rn ed t o o u r in d ustry .

GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY
G am in g i n T u rk eyO ZA N A YD EM İRP R ESID EN T / C EOIf w e lo ok a t th e d eve lo p m en ts o n o u r sid e; A s G am in g in T u rk e y G am in g a n d E sp ort s
A gen cy, w e’v e r e ach ed o u r 6 th y e ar a n niv e rs a ry m ark t h is y e ar. W e h ave s e rv e d a n d s til l k e ep
se rv in g m ore t h an 2 5 g am e c o m pan ie s s im ult a n eo u sly . O ur a ctiv it ie s in b oth T u rk e y a n d t h e
M id dle E ast c o n tin ue.
W e c o n tin ue o u r w ay a s C oca -C ola ‘s o ffic ia l g am in g a n d e sp ort s a g en cy in 2 5 c o u n trie s. O ne
of t h e o th er g ood n ew s o f 2 0 21 w as T ü rk T e ke o m f o r u s. A s G am in g in T u rk e y, w e a re n ow t h e
ag en cy o f T ü rk T e le ko m . A nd w e w il l u n d ert a ke v e ry su cce ssfu l p ro je cts a n d w ork s w it h
t h em in 2 0 22. A t t h e m om en t, o u r in fr a stru ctu re p re p ara tio n s c o n tin ue a t f u ll s p eed .
I c a n s a y t h at 2 0 21 h as b een t h e y e ar f o r u s t o t ra n sit io n t o a c o m ple te c o rp ora te s tru ctu re . O f
co u rs e , w e s u ffe re d t h e s w eet p ain s o f t h is , b ut w e s ta rt e d t o r e ap t h e b en efit s a n d f r u it s o f it .
W it h t h e p art ic ip atio n o f v a lu ab le b ra n d s, t h e n um ber o f o u r t e am h as re ach ed 3 0 p eo p le .
W e a re a ls o stil l in a se arc h fo r m is sin g p osit io n s in o u r te am . O f c o u rs e , th is g ro w th w il l
c o n tin ue t o p ro g re ss in d ir e ct p ro p ort io n t o o u r g lo b aliz in g s tru ctu re .
10

GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY
G am in g i n T u rk eyO ZA N A YD EM İRP R ESID EN T / C EOW hen w e lo ok at in co m e, w e b ro ke o u r o w n re co rd b y g ro w in g b y m ore th an 250 %
co m pare d to th e p re vio u s ye ar. B y in cre asin g th e n um ber o f o u r stra te g ic p art n ers h ip s
glo b ally , w e h ave o p en ed th e d oors o f b ig m ark e ts s u ch a s C hin a a n d Ir a n , w hic h a re v e ry
d if fic u lt t o e n te r, f o r g am e c o m pan ie s a n d o f c o u rs e f o r o u rs e lv e s.
W hat w e c o u ld n’t d o la st y e ar w as t h e g am e d eve lo p m en t d ue t o t h is o ve rc ro w din g. I h op e
th is y e ar w il l b e th e s ta rt o f o u r g am e d eve lo p m en t d ep art m en t. A nd th e la st d ecis io n w e
m ad e is g am e p ub lis h in g. C on sid erin g t h e t e am ‘s 1 3 y e ars o f e xp erie n ce in g am e o p era tio n s
an d m ark e tin g, w e w il l s ta rt b oth t h e d eve lo p m en t o f o u r o w n g am es a n d t h e p ub lic a tio n o f
g am es o f d if fe re n t g am e c o m pan ie s in o u r o w n r e g io n .
11

In 20 21 , t h e p op ula tio n o f T u rk e y in cre ase d c o m pare d t o t h e p re vio u s y e ar.
A s o f 3 1 D ece m ber 2 0 21, th e p op ula tio n re sid in g in T u rk e y in cre ase d b y 1
m il lio n 6 5 t h ou sa n d 9 11 p eo p le co m pare d t o t h e p re vio u s y e ar a n d r e ach ed
8 4 m il lio n 6 8 0 t h ou sa n d 2 73 p eo p le .
W hil e th e a n nual p op ula tio n g ro w th ra te w as 5 .5 p er th ou sa n d in 2 0 20 , it
b eca m e 12 .7 p er t h ou sa n d in 2 0 21.
W hil e t h e m ale p op ula tio n is 4 2 m il lio n 4 2 8 t h ou sa n d 1 0 1 p eo p le , t h e f e m ale
p op ula tio n is 4 2 m il lio n 2 52 th ou sa n d 17 2 p eo p le . In o th er w ord s, 5 0 .1 % o f
th e t o ta l p op ula tio n a re m en a n d 4 9 .9 % a re w om en .
Th e p op ula tio n o f I s ta n b ul in cre ase d b y 3 7 8 t h ou sa n d 4 48 p eo p le c o m pare d
to th e p re vio u s ye ar a n d b eca m e 15 m il lio n 8 40 th ou sa n d 9 0 0 p eo p le .
I s ta n b ul, w here 18 .7 1% o f T u rk e y’s p op ula tio n re sid es, is fo llo w ed b y A nka ra
w it h 5 m il lio n 7 4 7 th ou sa n d 3 2 5 p eo p le , İz m ir w it h 4 m il lio n 4 2 5 th ou sa n d
78 9 p eo p le , B urs a w it h 3 m il lio n 1 4 7 t h ou sa n d 8 18 p eo p le , a n d A nta ly a w it h
2 m il lio n 6 19 t h ou sa n d 8 32 p eo p le .
2 0 21 T u rk ey
O ve rv ie w
GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY 4 9,9 %50 ,1 %So u rc e : T u rk is h S ta tis tic a l I n stit u te ( T S I) , 2 0 21 A ddre ss B ase d P op ula tio n R eg is tra tio n S yste m R esu lt s 1 2

20 21 T u rk ey
GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY 13 T O TA L
PO PU LA TIO N
84.6 8 0 .2 73
F E M ALE
P O PU LA TIO N
42.2 52 .1 7 2
M ALE
P O PU LA TIO N
42.4 28 .1 0 1
IN TE R N ET
U SE R S
70 .0 00.0 00+
SO CIA L M ED IA
U SE R S
62 .0 00.0 00+
38 .0 00.0 00 FA CEB O OK
49 .0 00.0 00 IN STA G RAM
PO PU LA TIO N R ATE A G E 1 6 – 7 4
% 82.6

B Y G EN DER
M ALE 8 7.7 %
F E M ALE 7 7.5 %

Acco rd in g to th e fig u re s in th e Tu rk e y Estim ate d M ed ia an d A dve rt is in g
In ve stm en ts 2 0 21 R ep ort p re p are d b y t h e A dve rt s e rs A sso ca to n , t h e h ig h est
in cre ase in T V a d ve rt is in g in ve stm en ts in th e la st 2 0 y e ars w as e xp erie n ce d .
D ig it a l a d ve rt is in g in ve stm en ts , o n th e o th er h an d , h ave th e h ig h est sh are
a m on g a ll in ve stm en ts . W hen w e lo ok a t t h e b re akd ow n, w e s e e t h at it is 6 8 %
M ob il e a n d 3 2 % D esk to p .
E stim ate d M ed ia a n d A dve rt is in g
In ve stm en ts i n T u rk ey
GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY TV C han nel P re ss O utd oor R ad oC n em aDg t a l 28 % M ark et S h are 2 0 21 1,7 %3,4 %1,4 % – 65%34 ,7 % M ark et S h are 2 0 20 2,9 %4 ,6 %2,1 %0 ,4 %55,3 % So u rc e : 2 0 21 E stim ate d M ed ia a n d A dve rt is in g I n ve stm en ts in T u rk e y – A ss o cia tio n o f A dve rt is in g A gen cie s – D elo it te 1 4

Dg t a l B re ak d ow n P erc e n t Im pre sso n / C lc k
V d eo
S earc h E n g n e
A dve rt s e m en t
O th er
3 8 %
27 %
28 %
1%
6 %
W hen w e lo ok a t th e d is trib utio n o f d ig it a l a d ve rt is in g c h an nels , w e s e e th at
se arc h e n gin e a d s, im pre ssio n , a n d c lic k -b ase d a d s, a n d v id eo a d s a re t h e m ost
fr e q uen tly u se d o n es.E stim ate d M ed ia a n d A dve rt is in g
In ve stm en ts i n T u rk ey
GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY So u rc e : 2 0 21 E stim ate d M ed ia a n d A dve rt is in g I n ve stm en ts in T u rk e y – A ss o cia tio n o f A dve rt is in g A gen cie s – D elo it te 1 5

Estim ate d M ed ia a n d A dve rt is in g
In ve stm en ts i n T u rk ey
Whil e s o m uch in ve stm en t is b ein g m ad e in d ig it a l in T u rk e y, u se r h ab it s a re
a ls o c h an gin g. U se rs b etw een th e a g es o f 16 -6 4 a lw ays se arc h th e in te rn et
b efo re p urc h asin g, a n d m ore th an 12 % o f th e u se rs sta te th at th e a d s th ey
co m e a cro ss a re e ffe ctiv e . It is e stim ate d th at a ro u n d 3 0 % + in te rn et u se rs in
T u rk e y u se A d B lo ck e r.
G AM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY So u rc e : D ig it a l 2 0 21 O cto b er G lo b al S ta ts h ot R ep ort – W e A re S o cia l – H oots u it e P la ya b le a d ve rt is in g m od els , w hic h a re v e ry
p op ula r glo b ally , have now beco m e a
pre fe rre d m eth od by m an y bra n d s an d
gam e c o m pan ie s in T u rk e y.
W hil e th e In te rs tit ia l ad m od el dra w s
atte n tio n as th e m ost u se d m od el, as in
2 0 20 , t h e v id eo f o rm at a n d s ta n d ard b an ner
ad m od els r e m ain p op ula r.
In te rs tt a l A d M od el: I n te rs tt a l a ds, w hc h s a
d s p la y a d f o rm at, a re u se d n m ob le a pplc a to n s
(a nd w eb st e s), a llo w n g a dve rt s e rs t o r e a ch t h er
t a rg et a ud e n ce s.
1 6

M ost U se d S ocia l M ed ia
P la tfo rm s i n T u rk ey
You Tu b e
In sta g ra m
Fa ce b ook
Tik To k
Tw it te r
G AM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY So u rc e : W e A re S o cia l D ig it a l 2 0 22 L o ca l C ou n try H ead lin es R ep ort
S o u rc e : W e A re S o cia l G lo b al D ig it a l 2 0 22 R ep ort 1 7
W hil e t h e a ve r ag e a g e o f t h e w orld is 3 1.4 , t h e a ve ra g e a g e o f t h e p op ula tio n
in T u rk e y is 3 2 .2 .
N ota b le 2 0 21 S o ca l M ed a U sa g e H ab t s D ata n T u rk ey
Th e a ve ra g e tim e i n te rn et u se rs sp en d o n so cia l m ed ia is 2 h ou rs a n d 2 7
m in ute s.
In o u r c o u n try , e ach in te rn et u se r h as a n a ve ra g e o f 8 .1 s o cia l p la tfo rm s.
O ne o u t o f e ve ry t w o in te rn et u se rs u se s s o cia l m ed ia f o r b ra n d r e se arc h , a n d
13 o u t o f 1 0 0 p eo p le o n a ve ra g e f o llo w a n I n flu en ce r o n s o cia l m ed ia .
Th e r a te o f t h ose w ho u se s o cia l m ed ia f o r b usin ess is c lo se t o 1 in 3 .
M ore t h an h alf o f t h e c o u n try ‘s p op ula tio n h as a cce ss t o F a ce b ook.
A ve ra g e T m e S p en t o n S o ca l M ed a P er P ers o n n a D ay n T u rk ey Fa ce b ook M esse n ger
S n ap ch at
Lin ke d in
P in te re st
In 2 0 21, T u rk e y h a s r s e n
to t h e p ost o n o f t h e
co u n try t h a t u se s
In sta g ra m m ost a ctv e ly
a ll o ve r t h e w orld .

Most U se d S ocia l M ed ia
P la tfo rm s i n T u rk ey
GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY 18 T u rk e y is t h e 6 th c o u n try in t h e w orld t h at u se s s o cia l m ed ia m ost a ctiv e ly . T h e
co u n trie s th at u se so cia l m ed ia m ost a ctiv e ly in th e w orld a re B ra zil , In d ia ,
In d on esia , t h e P hil ip pin es, M ala ysia , T u rk e y, a n d C hin a.
So u rc e : W e A re S o cia l D ig it a l 2 0 22 L o ca l C ou n try H ead lin es R ep ort
S o u rc e : W e A re S o cia l G lo b al D ig it a l 2 0 22 R ep ort

19 Y ou Tu b e a cce ss ra te is c lo se to 7 3% . In sta g ra m re ach ra te is 7 6 .5 % . T h is fig u re
p uts o u r c o u n try a t t h e t o p o f t h e g lo b al I n sta g ra m r e ach r a n kin gs.
M ost U se d S ocia l M ed ia
P la tfo rm s i n T u rk ey
GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY So u rc e : W e A re S o cia l D ig it a l 2 0 22 L o ca l C ou n try H ead lin es R ep ort
S o u rc e : W e A re S o cia l G lo b al D ig it a l 2 0 22 R ep ort

20 21
P r e fe rre d B ra n d s i n T u rk ey
Th e u se o f s m art p hon es a n d t e le p hon es in T u rk e y is q uit e h ig h . A s o f t h e e n d o f S ep te m ber
20 21, th ere are a to ta l of 86,9 46 ,1 8 3 m ob il e su b sc rib ers , in clu d in g m ach in e-t o -m ach in e
co m mun ic a tio n (M 2M ) s u b sc rib ers , w hic h c o rr e sp on d s t o a p re va le n ce ra te o f a p pro xim ate ly
1 0 4% .
G AM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY Sam su n gA ppleO ppoR ED M IQuecte lR eed erR ealm eGen . M ob il eT C LPocoTe cn oV iv oH iK in gC in te rio nFib oco mC asp er50 0 T h ou sa n d 40 0 T h ou sa n d 30 0 T h ou sa n d 20 0 T h ou sa n d 10 0 T h ou sa n d 0 T h ou sa n d 20 So u rc e : B TK – 2 0 21 M ark e t D ata R ep ort 3 rd Q uart e r – N um ber o f I M EI R eg is te re d M ob il e D evic e s b y B ra n d s

78 % o f a d ult s in T u rk e y p la y m ob il e g am es.
5 2 % o f m ob il e g am ers in T u rk e y a re m en a n d 4 8 % a re w om en .
P erc e n ta g e d is trib utio n o f a g e r a n ge o f m ob il e p la ye rs in T u rk e y:
10 -2 0 y e ars – 2 8 %
21-3 5 y e ars o ld – 4 4%
A ges 3 6 -5 0 – 2 9 %
A cco rd in g to A dC olo n y an d N ie ls e n ‘s 20 21 re se arc h an d th e d ata w e h ave ,
m asse s o f a ll a g es a re p la yin g m ob il e g am es in 2 0 21, ju st lik e in 2 0 20 . Th e
d em og ra p hic c h ara cte ris tic s a n d b eh avio ra l h ab it s o f m ob il e p la ye rs in T u rk e y
are a s f o llo w s;
G AM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY
T u rk is h M ob il e P la ye r H ab it s
So u rc e : T u rk e y M ob il e G am e R ese arc h 2 0 21 – A dC olo n y – N ie ls e n 2 1
1-2 H ou r3-4 H ou r5-6 H ou r7-8 H ou r9-1 0 H ou r10 H ou r +% 50 % 40 % 30 % 20 % 10 % 0 12 %10 %13 %9 %10 %46 % W EEK LY M OBIL E G A M E P LA YIN G H O URS Th e n um ber o f
h ou rs t h at p la ye rs
s p en d o n m ob il e
g am es o n a
w eekly b asis is
q uit e h ig h .

As t h e fa vo rit e g am e g en re o f m ob il e p la ye rs in T u rk e y, P uzzle /T riv ia /W ord
g am es r a n ke d f ir s t w it h 4 8 % , w hil e A ctio n /A dve n tu re g am es, w hic h w ere in
f ir s t p la ce l a st y e ar, d ro p ped t o 3 rd p la ce w it h 3 7 % .
Favo rt e G am e G en re s
Puzzle /T riv ia /W ord 4 8 %
C ard G am es 3 7 %
A ctio n /A dve n tu re 3 7 %
S tra te g y 3 3%
S p ort s /R acin g 3 3%
S h oote r G am es 2 8 %
So cia l 2 2%
R ole -P la yin g G am es 1 9 %
T u rk is h M ob il e P la ye r H ab it s
So u rc e : T u rk e y M ob il e G am e R ese arc h 2 0 21 – A dC olo n y – N ie ls e n G AM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY 22 W hy D o T h ey P la y M ob le G am es?
6 0 % B eca u se I t ‘s F u n
57% B eca u se I t R elie ve s / R elie ve s S tre ss
3 7 % B eca u se I t M ake s Y ou F e el F re e
P ro g re ssio n / E n h an ce m en t / C re atio n 3 0 %
Frie n d sh ip 2 9 %

Fre e D ow nlo ad o f t h e G am e
Havin g A ds I n T h e G am e I n A W ay T h at D oesn ‘t D is tu rb
A bil it y t o P la y O nlin e w it h F rie n d s
A bil it y t o P la y S ta n d alo n e O fflin e
M akin g F rie n d s / C hattin g / C hattin g
K now in g a n d T ru stin g t h e P ro d uce r C om pan y
C on tin uou s I n nova tio n
H avin g a C om petit iv e E n vir o n m en t a n d S h ow in g I t W ell
A part fr o m th e fa ct th at m ob il e p la ye rs c h oose a g am e g en re o r g en re
b eca u se th ey lik e it , it is a ls o a n im port a n t is su e th at th ey p la y w hic h
g am e d ue t o w hic h in -g am e f a cto rs .
W hat I n -G am e M otv a to n T rg gers P la ye rs ‘ C hoc e s?
T u rk is h M ob il e P la ye r H ab it s
GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY 23 So u rc e : T u rk e y M ob il e G am e R ese arc h 2 0 21 – A dC olo n y – N ie ls e n

One T im e2-3 T im e4-5 T im e5+% 50 % 40 % 30 % 20 % 10 % 0 1 G am e2 G am e3 G am e4 G am e5 G am e6-1 0 G am e10 +% 30 % 20 % 10 % 0
T u rk is h M ob il e P la ye r H ab it s
GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY 24 15 %4 7%18 %20 % D A IL Y M OBIL E P LA YS 8%29 %25%3%N UM BER O F M OBIL E G A M ES P LA YED13 %15 %7%So u rc e : T u rk e y M ob il e G am e R ese arc h 2 0 21 – A dC olo n y – N ie ls e n

Mob le G am ers P ers o n al
In te re sts a n d C on cu rre n t
A ctv t e s
Lis te n in g t o M usic 6 7%
W atc h in g T V 5 1%
S o cia l M ed ia 4 6 %
M ovie /T V 4 4%
W atc h in g V id eo s O nlin e 3 3%
W hen w e lo ok a t th e p ers o n al in te re sts o f m ob il e p la ye rs , th ere is n ot
m uch v a ria tio n in fa ct. M usic , S o cia l M ed ia U sa g e, T e le vis io n is n ow in t h e
2n d s c re en p osit io n . 8 0 % o f t h e p la ye rs c o n tin ue t h eir m ob il e g am e w hil e
w atc h in g a p ro g ra m , s e rie s, o r s h ow o n T V . O nly 2 0 % p la y g am es d urin g
co m merc ia l b re aks.
2 5 So u rc e : T u rk e y M ob il e G am e R ese arc h 2 0 21 – A dC olo n y – N ie ls e n
T u rk is h M ob il e P la ye r H ab it s
GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY

Th ere are m ore th an 2.6 36 Tu rk is h pub lis h ers am on g 15 8 .0 96 gam e
pub lis h ers o n G oog le P la y.
A m on g th e 4 2 4.9 64 g am es o n G oog le P la y, th ere a re m ore th an 8 .8 90
g am es o ffe re d b y T u rk is h p ub lis h ers . ( In 2 0 20 , t h is f ig u re w as 8 ,0 55.)
T h e a ve ra g e s c o re o f o ve r 8 .8 90 g am es b y T u rk is h p ub lis h ers o n G oo g le P la y
is 3 .9 7 o u t o f 5 (u p f r o m 3 .9 4 in 2 0 20 ). T h is is b ette r t h an t h e o ve ra ll a ve ra g e
sc o re o f 3 .9 0 f o r a ll m ob il e g am es.
3 % o f T u rk is h p ub lis h ers ‘ g am es a re in t h e p aid c a te g ory , 8 1% c o n ta in a d s
(u p f r o m 8 7% in 2 0 20 ). I n -a p p p aym en ts a re u se d in 2 6 % o f t h eir g am es. ( In
2 0 20 , t h is f ig u re w as 2 8 % .)
O nly 2 1% o f T u rk is h p ub lis h ers ‘ g am es a re a va il a b le o n b oth G oo g le P la y
an d A pp S to re . ( In 2 0 20 , t h is f ig u re w as 1 8 % .)
W orld o f A nd ro id G am in g
in T u rk ey
So u rc e : 4 2 m atte rs .c o m – T u rk e y M ob il e G am in g S ta tis tic s – L in k G AM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY 26

Th ere a re m ore t h an 5 52 9 T u rk is h p ub lis h ers a m on g 8 69,3 2 0 p ub lis h ers o n
G oog le P la y.
A m on g th e 2 .7 5 7.5 6 3 a p plic a tio n s o n G oog le P la y, th ere a re m ore th an
2 0 .0 00 a p plic a tio n s o ffe re d b y T u rk is h p ub lis h ers .
T h e a ve ra g e s c o re o f m ore t h an 2 0 .0 00 a p plic a tio n s b y T u rk is h p ub lis h ers
o n G oog le P la y is 3 .8 5 o u t o f 5 . T h is is b ette r t h an t h e o ve ra ll a ve ra g e s c o re
o f 3 .6 3 f o r a ll m ob il e a p ps.
5 % o f t h e a p plic a tio n s o f T u rk is h p ub lis h ers a re in t h e p aid c a te g ory , 4 6 % o f
th em c o n ta in a d ve rt is e m en ts . In 1 4 % o f t h e a p plic a tio n s, in -a p p p aym en ts
a re u se d .
W hen w e lo ok a t t h e a p plic a tio n d is trib utio n o f T u rk is h p ub lis h ers ; W e s e e
th at 6 9% a re a p plic a tio n s in d if fe re n t c a te g orie s a n d 3 1% a re g am es.
W orld o f A nd ro id A pplic a tio n s
in T u rk ey
So u rc e : 4 2 m atte rs .c o m – T u rk e y M ob il e G am in g S ta tis tic s – L in k G AM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY 27

Acco rd in g t o E d uca tio n F ir s t E n glis h L a n gu ag e S ch ool ‘s 2 0 21 E n glis h P ro fic ie n cy
In d ex, w hic h w as c a rrie d o u t w it h t h e p art ic ip atio n o f 1 12 c o u n trie s fr o m a ll o ve r
th e w orld , T u rk e y s e em s t o b e in t h e s a m e p la ce c o m pare d t o t h e p re vio u s y e ar.
A cco rd in g t o t h e t a b le , t h e N eth erla n d s is s til l n um ber 1 in E n glis h s p eakin g r a te ,
as in p re vio u s y e ars . T u rk e y, o n t h e o th er h an d , h as d ro p ped o n e p la ce f r o m 6 9th
p la ce t o t h e 7 0 th in t h e l is t o f 1 0 0 c o u n trie s.
S o u rc e : E d uca tio n F ir s t E n glis h L a n gu ag e S ch ool E n glis h P ro fic ie n cy I n d ex L is t 2 0 21
W hy i s L o ca liz a tio n E sse n tia l
fo r T u rk is h P la ye rs ?
GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY 28 P ro fic ie n cy T re n ds

Tu rk e y w as in 6 2n d p la ce in 2 0 17 a n d fe ll 1 1 p la ce s t o 7 3rd p la ce in 2 0 18 . In 2 0 19 ,
w e w ere in 7 9 th p la ce . W hil e it w as 3 2 n d in 2 0 12 , o u r c o u n tr y , w hic h h as b een
re g re ssin g e ve ry y e ar s in ce t h en , w en t u p 10 p la ce s in 2 0 20 , b ut in 2 0 21 w e a re
d ow n o n e p la ce .
Th e g am in g s e cto r is w ell a w are o f t h e s ig n if ic a n ce o f lo ca liz a tio n f o r o u r c o u n try .
P art ic u la rly la rg e a n d m id -s c a le g am in g c o m pan ie s a re try in g to re ach o u t to
T u rk is h p la ye rs in m an y a sp ects fr o m d ub bin g to tra n sla tio n a n d e ve n in -g am e
cu lt u ra l it e m s.
N o w on d er it ’s a s ig n if ic a n t f a cto r o f s u cce ss t o b e w ell a w are
t h at lo ca liz a tio n is n ’t ju st a tra n sla tio n or tra n sfe r of an
O tto m an it e m in to t h e g am es.
W e c a n s a y th at m an y d eta il s s u ch a s tra n sla tio n b y a te am
th at sp ecia liz e d in gam in g co n te n t, not havin g sp ellin g
m is ta ke s, u sin g t h e fo n ts t h at c o m ply w it h o u r s p ecia l le tte rs
(i.e . Ö ö, Ç ç, Ş ş, ı, İ, Ç ç, Ü ü, Ğ ğ), le n gth o f th e te xt (in te rfa ce
la yo u t), c o n sid erin g th e d if fe re n t se n te n ce stru ctu re s a s th e
ve rb is p la ce d a t th e e n d in T u rk is h la n gu ag e, c h oosin g th e
rig h t v o ca l a rt is ts , a n d r e m ovin g in -g am e c o n te n ts t h at m ig h t
offe n d T u rk is h p la ye rs re lig io u sly o r p olit ic a lly a re ju st a fe w
u n d erly in g r e aso n s f o r t h e s u cce ss o f l o ca liz a tio n .
W hy i s L o ca liz a tio n E sse n tia l
fo r T u rk is h P la ye rs ?
GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY 29 So u rc e : E d uca tio n F ir s t E n glis h L a n gu ag e S ch ool E n glis h P ro fic ie n cy I n d ex L is t 2 0 21

Music i s a n I n d is p en sa b le
P art o f G am in g
So u rc e : S p otif y 2 0 21 S u m mary G AM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY 30 SP O TIF Y 2 0 21 S U M MARY
M OST S TR EA M ED S O NGS & A RTIS TS V IA G AM E C O NSO LE S
E zh el
U ZI
Tra vis S co tt
X XXTE N TA CIO N
ca ka l
T h e M ost L s te n ed A rt s ts n T u rk ey Pop S m oke
B atu fle x
D ra ke
M urd a
Lil N as X
M ask e d W olf / A stro n au t I n T h e O ce an
U ZI / K rv n
L il N as X / M ONTE R O ( C all M e B y Y ou r N am e)
U ZI / M akin a
C J / W hoop ty
B atu fle x, L vb el C 5 / r a lli
U ZI / U m ru m da D eğ il
C aka l / L ü tfe n
E zh el / B ul B en i
C oolio , L .V . / G an gsta ’s P ara d is e
T h e M ost S tre am ed S o n g s n T u rk ey n 2 0 21

Music i s a n I n d is p en sa b le
P art o f G am in g
So u rc e : S p otif y 2 0 21 S u m mary G AM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY 31 SP O TIF Y 2 0 21 S U M MARY
M OST S TR EA M ED S O NGS & A RTIS TS V IA G AM E C O NSO LE S
Tu rk is h T ra p P op
Tu rk is h H ip H op
Tu rk is h P op
P op R ap
Tu rk is h T ra p
T h e M ost L s te n ed M usc G en re s n T u rk ey n 2 0 21 Rap
Tra p
H ip H op
P op
So u th ern H ip H op
G usta vo S an ta o la lla / T h e L a st o f U s
Gusta vo S an ta o la lla / T h e L a st o f U s P art I I ( O rig in al S o u n d tra ck )
C 418 / M in ecra ft – V olu m e A lp ha
M arc in P rz yb yło w ic z / T h e W it c h er 3 : W il d H un t
B ear M cC re ary / G od o f W ar ( P la yS ta tio n S o u n d tra ck )
Jo h n P ae sa n o / M arv e l’s S p id er-M an : M il e s M ora le s
V ario u s A rt is ts / T h e M usic o f R ed D ead R ed em ptio n 2 ( O rig in al S co re )
M ic k G ord on / D oom ( O rig in al G am e S o u n d tra ck )
H an s Z im mer / I n te rs te lla r ( O rig in al M otio n P ic tu re S o u n d tra ck )
Jo h an S ö d erq vis t / B attle fie ld 1 ( O rig in al S o u n d tra ck )
T h e M ost L s te n ed V d eo -G am e S o u n d tra ck s n T u rk ey n 2 0 21

Music i s a n I n d is p en sa b le
P art o f G am in g
So u rc e : S p otif y 2 0 21 S u m mary G AM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY 32 SP O TIF Y 2 0 21 S U M MARY
M OST S TR EA M ED S O NGS & A RTIS TS V IA G AM E C O NSO LE S
To p G am in g T ra ck s
U lt im ate P op G am in g
H ip H op C on tro lle r
P ow er G am in g
U lt im ate R ock G am in g
U lt ra G am in g
R etro G am in g
H eavy G am er
G am e O n
Le ag u e o f L e g en d s O ffic ia l P la ylis t
M ost S tre am ed S p otf y P la yls ts n t h e G am n g T ab

Chara cte ris tic s
o f T u rk is h P la ye rs
0 1020304
So u rc e : G am in g in T u rk e y G AM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY 33
P la ye rs A ged 1 2 – 1 8P la ye rs A ged 1 8 – 2 4P la ye rs A ged 2 5 – 3 0P la ye rs A ged 3 0 – 4 0

Work s, is w ell-
d re sse d , 3 0 -4 0 y e ars
o ld a n d a p la ye r.
H as a ll t e ch nolo g ic a l
to ols ; g ood p hon e,
co n so le , P C .
Sp en d s d ail y l if e
r a th er w ork in g a n d
p la ys g am es a ft e r
sp en d in g t im e w it h
th e f a m il y in t h e
eve n in g.
H as l im it e d t im e.
W ork s a n d p re fe rs
s p ort s c lo th in g, is 2 5-
30 y e ars o ld a n d a
p la ye r.
S le ep s l a te .
P la ys g am e a t m an y
p la tfo rm s.
P rim ary c h oic e is a
g ood p hon e –
c o m pute r
U niv e rs it y s tu d en t,
p re fe rs s p ort s
c lo th in g, is 1 8 -2 4
ye ars o ld , a p la ye r.
U se s l a p to p .
Lik e s l is te n in g t o
m usic .
S ta ys a w ake t il l l a te
h ou rs .
Is 1 2 -1 8 y e ars o ld a n d
a p la ye r.
Is a t h ig h s c h ool /
s e co n d ary s c h ool.
P la ys g am es w it h
p hon e.
Is a t s c h ool d urin g
d aytim e a n d h as
lim it e d t im e.
S le ep s e arly , is a d ay
p ers o n .
0 4030201 C hara cte ris tic s
o f T u rk is h P la ye rs
So u rc e : G am in g in T u rk e y G AM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY 34
P la ye rs A ged 1 2 – 1 8P la ye rs A ged 1 8 – 2 4P la ye rs A ged 2 5 – 3 0P la ye rs A ged 3 0 – 4 0

Chara cte ris tic s
o f T u rk is h P la ye rs
So u rc e : G am in g in T u rk e y G AM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY 35 TU RK IS H P LA YER S’ P ER SP EC TIV ES A G AIN ST T H E G AM ES Exc it e m en t
Stre ss
V ic to ry
P le asu re
A nger
S ad ness
W on d er
H ap pin ess
Im patie n ce
G re ed
S tru ggle
C olla p se
R esp on sib il it y
H ab it
E M OTIO NS A V is u al W orld / U niv e rs e s w it h D if fe re n t V is u als
I n sp ir in g w it h I t ’s S to ry
T a ste o f E ve ry S ty le
E ve ry E m otio n E xp erie n ce d a t a H ig h L e ve l
Th e B eau ty o f T ra d in g W it h in t h e D is tin ctiv e R ule s o f a G am e W orld
F rie n d sh ip a n d T e am in g
En te rt a in m en t / H ob by
R iv a lr y ; W in nin g / L o sin g
P re stig e / B ein g F a m ou s I n -G am e
Con sta n tly R en ew in g W orld s, D is c o ve rie s
B ein g a H ero in t h e W orld s o f Y ou r D re am s
Opport u n it y t o B eco m e a P ro fe ssio n al P la ye r

Whil e le avin g 2 0 21 b eh in d , th e p an d em ic p ro ce ss, w hic h h as d eep ly a ffe cte d
eve ry a re a o f

o u r liv e s fo r 2 y e ars , c o n tin ues t o a ffe ct t h e g am e in d ustry . W hen
w e lo ok a t t h e fir s t h alf o f t h e y e ar, 2 0 21 w as a b it m ore s ta g n an t in t e rm s o f
in co m e co m pare d to th e pre vio u s ye ar. In fa ct, when we co m pare d
p erio d ic a lly , fo r th e fir s t tim e th ere w as a d ow nw ard m om en tu m . B ut in th e
la st q uart e r, r e ve n ues s ta rt e d t o g o u p a g ain .
W hat’s t h e S ta tu s
of T u rk is h G am in g M ark et?
TH E E FFE C T O F C O VID -1 9 C O NTIN UES I N E V ER Y W AY! GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY 36

20 21 h as b een a re p lic a o f 2 0 20 , in w hic h th e p an d em ic p ro ce ss c o n tin ued
an d w e co u ld not perfo rm ou r so cia l activ it ie s m ost of th e tim e. Th e
d ig it iz a tio n p ro ce ss, w hic h a cce le ra te d in 2 0 20 , s ta rt e d to b ear fr u it in 2 0 21.
T h e c o n ce p t o f ” M eta ve rs e “, w hic h o u r in d ustry is a lr e ad y f a m il ia r w it h , b ut h as
re ach ed e ve ry o n e in g en era l w it h t h e a tte n tio n o f t h e m ain stre am m ed ia , a ls o
m ad e a l o t o f n ois e in T u rk e y a n d l e ft it s m ark a t t h e e n d o f t h e y e ar.
W hen w e lo ok a t t h e fir s t h alf o f t h e y e ar, 2 0 21 w as m ore s ta g n an t in t e rm s o f
in co m e co m pare d to th e pre vio u s ye ar. In fa ct, w hen w e co m pare d
p erio d ic a lly , w e e xp erie n ce d a se cto ra l d ow nw ard m om en tu m fo r th e fir s t
tim e. Th e p ro lo n gatio n o f th e d eve lo p m en t tim es o f h ig h -q ualit y P C an d
co n so le g am es, w hic h w e c a ll A AA in p art ic u la r, d ue t o t h e p an d em ic , c a u se d
th e r e le ase d ate s t o b e d ela ye d , a n d t h ere w as a s lo w dow n in r e ve n ue o n t h e
P C a n d c o n so le s id e.
O ur e xp ecta tio n w as g ro w th w it h a s ta b le p erc e n ta g e f o r 2 0 19 a n d a ft e r. B ut a t
th is p oin t, t h e im pact o f t h e p an d em ic o n t h e g am in g m ark e t w as t h at m ost
o f t h is g ro w th w as p re -lo ad ed b y 2 0 20 . W hen w e e va lu ate 2 0 21 c o m pare d t o
th e fir s t six m on th s, w e h ad a p erio d th at p ro vid ed a slig h tly m ore sta b le
b ala n ce . B ut th e la st p erio d o f th e ye ar su rp ris e d u s ag ain an d re ve n ues
in cre ase d .
G AM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY 37
G am in g M ark et i n
T u rk ey

Hyp er-c a su al an d ca su al gam es have b eco m e a tre n d fo r gam ers as in
p re vio u s ye ars . H ard co re p la ye rs p re fe rre d B attle R oya le , F P S, S tra te g y, a n d
M OBA g am e g en re s a s t h ey d id f o r t h e l a st 2 y e ars .
P la ye rs in T u rk e y p re fe rre d th e g am es w e w ro te b elo w a n d sim il a r o n es in
2 0 21; P U BG M ob il e , B ra w l S ta rs , C an d y C ru sh S ag a, R O BLO X, C la sh o f C la n s, 1 0 1
O ke y P lu s, e Fo otb all P ES 2 0 21, M ob il e L e g en d s: B an g B an g, C an ak O ke y, H ead
B all 2 , O ke y b y P eak G am es, G are n a F re e F ir e , C all o f D uty : M ob il e , Lo rd s
M ob il e , C ra sh er: O rig in , S ta te o f S u rv iv a l…
I n P C g am es; L e ag u e O f L e g en d s, V alo ra n t, C ou n te r-S trik e : G lo b al O ffe n siv e ,
P U BG , R ob lo x, M in ecra ft , E uro T ru ck S im ula to r, R ock e t L e ag u e, K nig h t O nlin e,
M etin 2 , Z ula w ere t h e l e ad in g g am es.
A lo n g w it h S te am , E p ic G am es S to re , X b ox G am e P ass P C , E A P la y, U pla y,
O rig in b eca m e im port a n t p la tfo rm s f o r T u rk is h p la ye rs .
In g en era l, th e m ain fa cto r sh ap in g th e se cto r is m ob il e . M ob il e g am es w il l
c o n tin ue t o b e t h e f a ste st-g ro w in g s e g m en t in t h e c o m in g y e ars ; I n 2 0 21, m ore
t h an 6 0 0 m il lio n d olla rs o f t o ta l r e ve n ues in T u rk e y w ere o b ta in ed f r o m m ob il e
g am es.
G AM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY 38
G am in g M ark et i n
T u rk ey

Gam in g M ark et i n
T u rk ey
To p E ye -C atc h n g M ajo r E ve n ts n 2 0 21
C em B ölü kb aşı – F ro m E sp ort s t o R eal T ra ck s
Cem B ölü kb aşı s ta rt e d h is e sp ort s c a re er w it h I- R acin g. H e w as t h en s e le cte d f o r
th e F e rn an d o A lo n so t e am , m akin g it t o t h e t o p t w en ty a m on g 7 0 ,0 00 p eo p le in
F 1 E sp ort s . H e r a n ke d fif t h in t h e w orld in A bu D hab i in 2 0 17 , a n d s e co n d in t h e
w orld w it h t h e R ed B ull T o ro R osso T e am in 2 0 18 (in e sp ort s F 1). In 2 0 19 . B oru sa n
O to m otiv M oto rs p ort t o ok t h e r e al t ra ck fo r t h e fir s t t im e. H e c o m pete d in a ll 1 5
r a ce s w it h th e B la ck A rt s R acin g te am in th e 2 0 21 F 3 A sia n C ham pio n sh ip a n d
fin is h ed th e c h am pio n sh ip in 9 th p la ce w it h a to ta l o f 6 1 p oin ts . In th e ro okie ‘s
c la ssif ic a tio n , he pla ce d se co n d aft e r A yu m u Iw asa . W it h th is ris e , he w il l
c o m pete in t h e C haro u z R acin g S yste m t e am in F o rm ula 2 in 2 0 22.
G AM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY 39 T E M UÇİN Ü N ALP
FO UN D ER & C EO – T E M A G EN CY
CEM B Ö LÜ KB AŞI

Gam in g M ark et i n
T u rk ey
To p E ye -C atc h n g M ajo r E ve n ts n 2 0 21
D re am G am es R ece v e s $ 15 5 M llo n I n ve stm en t
Turk is h g am e c o m pan y D re am G am es, w hic h w as fo u n d ed in 2 0 19 , re ce iv e d
an in ve stm en t o f 7 .5 m il lio n d olla rs in N ove m ber 2 0 20 u n d er t h e le ad ers h ip o f
th e M ake rs F u n d . T h e c o m pan y d ou b le d it s v a lu e w it h a n in ve stm en t o f $ 5 0
m il lio n u n d er th e le ad ers h ip o f V en tu re s in F e b ru ary 2 0 21. In th e S erie s B
in ve stm en t r o u n d h eld in J u n e 2 0 21, D re am G am es m an ag ed t o r e ce iv e a t o ta l
o f $ 15 5 m il lio n in in ve stm en t fr o m In d ex V en tu re s, M ake rs F u n d , B ald ert o n
C ap it a l, IV P , a n d K ora . T h us, re ach in g a v a lu atio n o f 1 b il lio n d olla rs in 2 0 21, it
b eca m e T u rk e y’s n ew u n ic o rn to g eth er w it h P eak G am es a n d G etir . ( A t th e
b eg n nn g o f 2 0 22, D re a m G am es’ v a lu a to n w as a nnou n ce d a s $ 2.7 5 b llo n ,
w t h a n ew n ve stm en t o f $ 255 m llo n .)
G AM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY 40 S O NER A YD EM İR

Gam in g M ark et i n
T u rk ey
To p E ye -C atc h n g M ajo r E ve n ts n 2 0 21
Tw t c h B t S ca n d al – T u rk s h P ub ls h ers n J u d g m en t
O ne o f t h e m ost im port a n t e ve n ts in t h e g am in g in d ustry in 2 0 21 w as m on ey
la u n d erin g a n d b it c o in e ve n ts in T w it c h , l e d b y T w it c h T u rk e y. I t w as r e ve ale d
th at m an y p ub lis h ers w ere in vo lv e d in m on ey la u n d erin g fr o m s to le n c re d it
c a rd s w it h T w it c h B it in t h e e ve n t t h at fir s t e xp lo d ed o n t h e K nig h t O nlin e
fo ru m s a n d th en w as w id ely a n n ou n ce d b y n am es su ch a s Ja h re in a n d
P q ueen . T h e p olic e ‘s d ete n tio n o f s e ve ra l p ub lis h ers w as a ls o w id ely c o ve re d
in t h e t ra d it io n al p re ss.
G AM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY 41

I nve stm en ts i n t h e
G am in g I n d ustry
Acco rd in g to th e Sta rt u p Cen tru m 20 21 Tu rk e y Sta rt u p Eco sy ste m
In ve stm en t R ep ort ; O ne o f th e m ost ta lk e d -a b ou t se cto rs o f 2 0 21 w as th e
gam in g se cto r a g ain . In 2 0 21, 5 4 sta rt u p s in th e g am e in d ustry re ce iv e d
in ve stm en ts . A lt h ou gh it is n ot t a lk e d a b ou t a s o ft e n a s t h e g am e in d ustry in
t h e e co sy ste m , 4 6 s ta rt u p s t h at o ffe r a rt if ic ia l in te llig en ce s o lu tio n s t h at a re
a lw ays re la te d to th e in d ustry re ce iv e d in ve stm en ts . D ata & a n aly tic s to ok
th ir d p la ce w it h 3 9 s ta rt u p s.
W hil e t h e T u rk is h e n tre p re n eu rs h ip e co sy ste m r e ce iv e d a t o ta l in ve stm en t o f
1.1 b il lio n d olla rs in 2 0 21, 2 6 6 m il lio n d olla rs o f th is a m ou n t b elo n gs to th e
gam in g in d ustry . T h e v a st m ajo rit y o f in ve stm en ts a re m ad e in -g am e s tu d io s,
e sp ecia lly m ob il e gam e stu d io s. D re am G am es alo n e re ce iv e d a to ta l
in ve stm en t o f $ 20 5M . T h e r e m ain in g 5 3 s ta rt u p s s p lit t h e t o ta l in ve stm en t o f
$61M .
Of th e 5 4 sta rt u p s th at re ce iv e d in ve stm en t in 2 0 21, 4 8 a re g am e stu d io s,
w hil e th e re m ain in g 6 a re fr o m b lo ck ch ain -b ase d v id eo g am e p la tfo rm s to
a ssis ta n ts th at im pro ve y o u r g am ep la y w it h a rt if ic ia l in te llig en ce . O f th e 4 8
g am e stu d io s th at re ce iv e d in ve stm en t, 2 2 p ro d uce m ob il e g am es in th e
hyp er-c a su al g en re .
G AM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY Kayn ak: S ta rt u p C en tru m 2 0 21 T ü rk iy e S ta rt u p E ko sis te m i Y atır ım R ap oru 4 2

In ve stm en ts i n t h e
G am in g I n d ustry
GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY C om pan y
Dre am G am es
Lib ra S o ft w ork s
P an te o n
A ce G am es
h ad i
B re w G am es
E n ucu zo yu n .c o m
Fo m o G am es
P ub lis h m e
HEY G am es
P axie G am es
M ae stro G am es
Fo rt u n e M in e
Sta rd ust G am es
U D O G am es
G narly G am e S tu d io
M ad cra ft S tu d io s
Fu n m oth G am es
H ood y S tu d io s
Fo rg e G am es
G oril la S o ft w ork s
Te le p ort e r
Tip la y S tu d io
I n ve sto r
In d ex V en tu re s, M ake rs F u n d , B ald ert o n C ap it a l, I V P , K ora
A cte ra G ro u p
Te kn asy o n ’u n K uru cu O rt a kla rı M usta fa V ard alı, B ura k S ağ lık v e M usta fa S evin ç
N fX , K ris tia n S eg ers tra le , A le xis B on te , K aan G ün ay
Trip le d ot
A cte ra G ro u p
23 S tu d io s
V ood oo
N aza ra T e ch nolo g ie s
Lu d us G ir iş im S tu d io
L u d us G ir iş im S tu d io
L u d us G ir iş im S tu d io
L u d us G ir iş im S tu d io
L u d us G ir iş im S tu d io
W eP la y V en tu re s – L im a V en tu re s
W eP la y V en tu re s
W eP la y V en tu re s – M atc h in gh am G am es
W eP la y V en tu re s
W eP la y V en tu re s
W eP la y V en tu re s
W eP la y V en tu re s
A R YA I n ve stm en t P la tfo rm – T R A ngels – I n d iv id ual I n ve stm en ts
R e-P ie P ort fo lio , K erim K ota n , S aru h an T a n
A m ou n t o f I n ve stm en t
$20 5 M il lio n
$30 M il lio n
$10 M il lio n
7 M il lio n D olla rs
5 .2 M il lio n D olla rs
$ 4 M il lio n
30 0 T h ou sa n d E uro I n ve stm en t
17 M il lio n T L
6 9.8 2% M ajo rit y S h are
1.2 M il lio n D olla rs
1 M il lio n D olla rs
5 0 0 T h ou sa n d D olla rs S eed – 5 0 0 T h ou sa n d D olla rs M ark e tin g
850 T h ou sa n d D olla rs P re -S eed
450 T h ou sa n d D olla rs P re -S eed
42 0 T h ou sa n d D olla rs
In ve stm en t O ve r 5 M il lio n T L V alu atio n
Seed I n ve stm en t O ve r 2 M il lio n T L V alu atio n
In ve stm en t o ve r 1 0 .5 M il lio n T L V alu atio n
Seed I n ve stm en t O ve r 1 .8 M il lio n T L V alu atio n
In ve stm en t o ve r 2 .6 M il lio n T L V alu atio n
Seed I n ve stm en t O ve r 2 .5 M il lio n T L V alu atio n
In ve stm en t O ve r $ 12 M il lio n V alu atio n
$50 0K a t $ 25M V alu atio n
4 3 Th e l is t h as b een c o m pil e d b y r e se arc h in g t h e n ew s.
2 0 21

In ve stm en ts i n t h e
G am in g I n d ustry
Com pan y
In ooste r
Z ero su m
Th e A ca d em ys
A bra ka d ab ra G am es
G yro sc o p in g G am es
H ero C on ce p t
A pphic G am es
G ulliv e r’s G am es
Fib er G am es
M afia G am es
Fu n rik a
To sb y G am es
S ettin gs L a b s
Ela G am e S tu d io
U nco so ft
C re asa u r E n te rt a in m en t
B yte ty p er
H un gri G am es
V elo xia
T ir a m is u
A gave G am es
C lic k G am e S tu d io
M oon S ta r G am es
A m ou n t o f I n ve stm en t
70 0 T h ou sa n d D olla rs I n ve stm en t
P urc h ase d
In ve stm en t O ve r 1 2 .5 M il lio n T L V alu atio n
In ve stm en t O ve r $ 5 M il lio n V alu atio n
Seed I n ve stm en t O ve r 2 .2 M il lio n T L V alu atio n
In ve stm en t O ve r $ 3 M il lio n V alu atio n
1.4 M il lio n T L I n ve stm en t
75 0 T h ou sa n d D olla rs I n ve stm en t
3 M il lio n T L I n ve stm en t
3 M il lio n T L I n ve stm en t
2.7 5 M il lio n T L I n ve stm en t
In ve stm en t o ve r $ 50 0 T h ou sa n d V alu atio n
80 0 T h ou sa n d T L I n ve stm en t
In ve stm en t O ve r 1 .4 M il lio n E uro V alu atio n
P urc h ase d
P urc h ase d
P urc h ase d
1.1 M il lio n D olla rs I n ve stm en t
3 M il lio n D olla rs I n ve stm en t
20 % S h are P urc h ase
F in an cia l D eta il s N ot S h are d
Fin an cia l D eta il s N ot S h are d
In ve stm en t O ve r 1 0 M il lio n T L V alu atio n
In ve sto r
Te ch O ne V C , L o g o V en tu re s, A PY V en tu re s F in te ch G SY F, A PY V en tu re s S ta rt -u p G SY F
Z yn ga
—
W eP la y V en tu re s
W eP la y V en tu re s
W eP la y V en tu re s
W eP la y V en tu re s
B oğ aziç i V en tu re s – M arc h C ap it a l
B oğ aziç i V en tu re s
B oğ aziç i V en tu re s
B oğ aziç i V en tu re s
K eir e ts u F o ru m T u rk e y
In d iv id ual A ngel I n ve sto rs
R om an K ais e r ( In d iv id ual)
R ollic
R ollic
R ollic
T rip le D ra g on
C olle ctiv e S p ark
E rd em Y u rd an ur ( In d iv id ual)
5 0 0 İ s ta n b ul, A kın B ab ayiğ it ( B ir e yse l)
N etm arb le T u rk e y
In d iv id ual A ngel I n ve sto rs
G AM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY 44 Th e l is t h as b een c o m pil e d b y r e se arc h in g t h e n ew s.
2 0 21

Gam in g a n d e sp ort s a re m uch lo ve d in o u r c o u n try , w hic h is d is tin gu is h ed b y
it s y o u n g p op ula tio n . W hen C ovid -1 9 f ir s t s ta rt e d , a n in cre ase in t im e s p en t a t
h om e re fle cte d p osit iv e ly on th e g am in g se cto r. W it h th e m it ig atio n of
m easu re s, l iv e e sp ort s t o u rn am en ts s ta rt e d a g ain y e t p art ia lly .
O rg an iz a tio n s d ra w g re at a tte n tio n e ve n if t h ey a re c u rre n tly b ro u gh t t o lif e
w it h a lim it e d n um ber o f s p ecta to rs a n d a ft e r a ll h ealt h m easu re s a re t a ke n ,
an d liv e m atc h es in o n lin e s tre am in g p la tfo rm s s u ch a s T w it c h a re w atc h ed
b y ple n ty of esp ort s lo ve rs . W e’v e se en good exa m ple s of gam e-b ra n d
co lla b ora tio n s. T h is is b eca u se g am in g a n d e sp ort s h ave a ctu ally b eco m e o n e
of t h e m ost e ffic ie n t t o ols f o r r e ach in g a n a u d ie n ce a t a c e rt a in a g e r a n ge.
G AM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY A LP ER A FŞ İN Ö ZD EM İR
T E SFE D F O UN DIN G
PR ESID EN T /
E U RO PEA N E SP O RTS
F E D ER ATIO N
FO UN DIN G B O AR D
M EM BER
In te rv e w
T u rk is h E -s p ort s F ed era tio n
TE SFE D
45 Sh ort E va lu ato n N ote s O f O ur F ed era to n P re sd en t F o r 2 0 21

GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY
In te rv e w
T u rk is h E -s p ort s F ed era tio n
TE SFE D
46 “W e w il l h ost th e G lo b al E sp ort s G am es 2 0 22 e ve n t. Th is is a sig n if ic a n t
d eve lo p m en t f o r o u r c o u n try .”
” In th e 3 rd B it e xe n T E SFE D T u rk is h C up h eld in 2 0 21, th ou sa n d s o f e sp ort s
p la ye rs fr o m all aro u n d Tu rk e y b attle d in 11 d if fe re n t b ra n ch es, an d th e
ch am pio n s h ad t h e o p port u n it y t o r e p re se n t o u r c o u n try w it h t h eir n atio n al
te am s in m an y d if fe re n t in te rn atio n al t o u rn am en ts .”
” H avin g b eco m e c h am pio n in th e N BA 2K to u rn am en t in B it e xe n T E SFE D
Tu rk is h C up , o u r t e am w on t h e t it le f o r t w o c o n se cu tiv e t im es b y e lim in atin g
op posin g co u n trie s in th e in te rn atio n al FIB A Esp ort s O pen To u rn am en t
org an iz e d b y t h e I n te rn atio n al F e d era tio n o f B ask e tb all.”
” T u rk e y m ake s p ro g re ss e ve ry p assin g d ay in te rm s o f e sp ort s . T o d ay, m an y
tra d it io n al s p ort s c lu b s in clu d in g G ala ta sa ra y, F e n erb ah çe , a n d B eşik ta ş a re
e xp an d in g t h eir e sp ort s b ra n ch .”
A L P ER A FŞ İN Ö ZD EM İR
T E SFE D F O UN DIN G
PR ESID EN T /
E U RO PEA N E SP O RTS
F E D ER ATIO N
FO UN DIN G B O AR D
M EM BER
Im po rt a n t H ead ln es

GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY
T u rk is h E -s p ort s F ed era tio n
TE SFE D
47 TE SF E D A ctv t e s I n 2 0 21 – W hat D d W e D o A s T E SF E D I n 2 0 21?P rim ary g oals a t th e b eg in nin g w ere to d eve lo p e sp ort s in T u rk e y, m ake
Tu rk e y a g lo b al b ra n d in th e fie ld o f e sp ort s , a n d w ave th e Tu rk is h fla g
p ro u d ly w it h th e s u cce ss to b e a ch ie ve d in th e in te rn atio n al a re n a. I n 2 0 21,
w e c o n tin ued a ll o u r e ffo rt s a n d a ctiv it ie s to stic k w it h th ese g oals a t th e
b eg in nin g. F o r in sta n ce ,
TE SFE D T u rk is h C up , w hic h is th e o n ly o ffic ia l e sp ort s c u p in T u rk e y, h as
co m e in to o u r liv e s a s a tra d it io n s in ce 2 0 18 , a n d b eco m e a n o rg an iz a tio n
th at p ro vid es a s ig n if ic a n t c o n trib utio n t o t h e d eve lo p m en t o f e sp ort s in o u r
co u n try in a sh ort p erio d o f tim e. Th e cu p o rg an iz e d u n d er th e tit le o f
“B it e xe n T E SFE D T u rk is h C up ” th is y e ar d ra w s m ore a tte n tio n e ve ry p assin g
ye ar. C ham pio n s in c e rt a in b ra n ch es o f th e C up h ave o ffic ia lly re p re se n te d
o u r co u n try in in te rn atio n al to u rn am en ts sin ce la st ye ar. Eve n if th e
p an d em ic h asn ‘t ju st e n d ed a ctu ally , w e a cce le ra te d o u r e ffo rt s b y p ayin g a n
u tm ost le ve l of atte n tio n to ta kin g nece ssa ry m easu re s. W e co m ple te d
“B it e xe n T E SFE D T u rk is h C up ” fin als a t IS FA N BU L T h em e P ark o n A ugu st 1 4 –
15 . In th is ye ar’s c u p , th ou sa n d s o f e sp ort s p la ye rs fr o m a ll a ro u n d T u rk e y
b attle d in 11 d if fe re n t b ra n ch es, a n d th e c h am pio n s h ad th e o p port u n it y to
re p re se n t ou r co u n try wit h th eir natio n al te am s in m an y dif fe re n t
in te rn atio n al t o u rn am en ts .

GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY
T u rk is h E -s p ort s F ed era tio n
TE SFE D
48 TE SF E D A ctv t e s I n 2 0 21 – W hat D d W e D o A s T E SF E D I n 2 0 21?H avin g b eco m e c h am pio n in t h e N BA 2K t o u rn am en t in T E SFE D T u rk is h C up ,
ou r t e am o ffic ia lly re p re se n te d o u r c o u n try fo r t w o c o n se cu tiv e t im es in t h e
in te rn atio n al ” F IB A E sp ort s O pen ” t o u rn am en t o rg an iz e d b y t h e In te rn atio n al
Fe d era tio n o f B ask e tb all a n d w on th e tit le fo r tw o c o n se cu tiv e tim es b y
elim in atin g o p posin g c o u n trie s o n ce a g ain .
M an y g lo b al e sp ort s e ve n ts w ere b ro u gh t to lif e in o u r c o u n try in th e p ast
p erio d . O ur esp ort s pla ye rs re p re se n te d ou r co u n try in th e IE SF W orld
C ham pio n sh ip h eld in E il a t, Is ra e l, a n d in t h e fir s t G EG W orld C ham pio n sh ip
h eld in S in gap ore , a n d w e p art ic ip ate d in b oth to u rn am en ts a s a n atio n al
te am .

GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY
T u rk is h E -s p ort s F ed era tio n
TE SFE D
In te rv e w
49 A LP ER A FŞ İN Ö ZD EM İR
T E SFE D F O UN DIN G
PR ESID EN T /
E U RO PEA N E SP O RTS
F E D ER ATIO N
FO UN DIN G B O AR D
M EM BER
Our c o u n try w as c h ose n to b e th e h ost c o u n try fo r G lo b al E sp ort s G am es
20 22, o f w hic h t h e f ir s t e ve n t w as h eld in S in gap ore in la te 2 0 21 b y t h e G lo b al
E sp ort s F e d era tio n . N ext y e ar, w e’l l b e h ostin g t h e e ve n t in o u r c o u n try . T h is is
a sig n if ic a n t deve lo p m en t fo r ou r co u n try as well as an im port a n t
op port u n it y to dra w th e atte n tio n of th e glo b al gam in g an d esp ort s
e co sy ste m in to o u r c o u n try .
A s Tu rk is h E sp ort s Fe d era tio n , a ll o u r e ffo rt s a re in te n d ed to e xte n d th e
esp ort s b ase a n d m ake o u r c o u n try o n e o f t h e g lo b al b ra n d s a n d r e co g n iz e d
esp ort s c o u n trie s in th e w orld . T h is ye ar, w e’l l p ro ce ed o n o u r w ay m ore
c o n fid en tly a ft e r a p erio d o f 3 .5 y e ars in lin e w it h th is p urp ose . T o th is e n d ,
w e’r e doin g m an y th in gs fr o m co lla b ora tio n w it h M in is trie s to esp ort s
lic e n sin g, a n d f r o m t o u rn am en ts t o jo in t p ro je cts w it h g am in g c o m pan ie s.
T h e E sp ort s e co n om y is e stim ate d to b e v a lu ed a t a p pro xim ate ly 5 b il lio n
d olla rs w it h in t h e n ext 3 y e ars . W e, a s a c o u n try , in clu d in g g am e d eve lo p ers ,
in ve sto rs , p la ye rs , a n d t e am s m ust a sp ir e a ft e r w ork in g a t f u ll s te am t o h ave a
la rg er s h are o f t h is c a ke . A s a F e d era tio n , w e’l l k e ep p la yin g a s u p port iv e a n d
ca ta ly z in g r o le t o t h is e n d in t h e n ext p erio d , a s w ell.
W hat W ll T E SF E D ‘s 2 0 22 S tra te g y B e?

GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY
T u rk is h E -s p ort s F ed era tio n
TE SFE D
In te rv e w
50 A LP ER A FŞ İN Ö ZD EM İR
T E SFE D F O UN DIN G
PR ESID EN T /
E U RO PEA N E SP O RTS
F E D ER ATIO N
FO UN DIN G B O AR D
M EM BER
W e h ave a y o u n g p op ula tio n , a n d p la yin g g am es is a p art o f t h eir liv e s. I t ‘s n ot
n ece ssa ril y a b ou t t h e g am in g a u d ie n ce o n ly ; o u r c o u n try h as n ow b eco m e a
c e n te r o f g am in g. W e h ave c ru cia l g am e p ro d uce rs th at a re d em an d ed b y
fo re ig n in ve sto rs , a n d w e h ear a b ou t s e rio u s p urc h ase s.
In th e p ast p erio d , e sp ort s re ally g re w a n d m ad e c o n sid era b le p ro g re ss n ot
on ly in o u r c o u n try b ut a ls o a ro u n d th e w orld . It ‘s o b vio u s th at th is g ro w th
w il l b e in cre asin gly h ig h er in t h e n ext y e ars . W e c a n s a y t h at t h ere is a h uge
d if fe re n ce b etw een th e esp ort s aw are n ess 3,5 ye ars ag o an d n ow . N ow ,
esp ort s is a p rio rit y f o r a ll a d ve rt is e rs , m un ic ip alit ie s, s tre am ers , a n d a n yo n e. It
h as b eco m e th e m ost im port a n t to ol, p art ic u la rly fo r a n yo n e in te n d in g to
re ach a n a u d ie n ce a g ed b etw een 1 5 a n d 2 5.
In n um bers , th e la te st d ata a va il a b le sh ow s th at a p pro xim ate ly 4 0 m il lio n
p eo p le in T u rk e y p la y g am es. E sp ort s h as a n a ve ra g e o f a lm ost 6 m il lio n
fo llo w ers . T o g iv e a n e xa m ple in fig u re s in re la tio n to a n in te re st in e sp ort s ,
m ore t h an 9 0 0 t h ou sa n d e sp ort s fa n s w atc h ed t h e B it e xe n T E SFE D T u rk is h
C up o rg an iz e d t h is y e ar b y o u r f e d era tio n .
W hat W ll T E SF E D ‘s 2 0 22 S tra te g y B e?

GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY
T u rk is h E -s p ort s F ed era tio n
TE SFE D
In te rv e w
51 A LP ER A FŞ İN Ö ZD EM İR
T E SFE D F O UN DIN G
PR ESID EN T /
E U RO PEA N E SP O RTS
F E D ER ATIO N
FO UN DIN G B O AR D
M EM BER
W hat W ll T E SF E D ‘s 2 0 22 S tra te g y B e?Tu rk e y m ake s p ro g re ss eve ry p assin g d ay in te rm s o f esp ort s . N ow , an y
un iv e rs it y has an esp ort s clu b an d org an iz e s esp ort s to u rn am en ts . O ur
m un ic ip alit ie s n ow p rio rit iz e e sp ort s f a cil it ie s.
A s a re su lt , th e d eve lo p m en t o f th e e sp ort s s e cto r w il l y ie ld a s e rio u s p ro fit
n ot o n ly fo r th ose o p era tin g in th is fie ld b ut th e e n tir e c o u n try . W e c a n s a y
th at w e’l l a ch ie ve s u cce ss, b eco m e a r e co g n iz e d e sp ort s c o u n try in t h e w orld
a n d a ll s ta ke h old ers in th e e co sy ste m w il l b en efit fr o m it to th e e xte n t w e
buil d b ette r in fr a stru ctu re a n d t a ke m ore in fo rm ed s te p s in o u r c o u n try .
W e, a s t h e fe d era tio n , w il l k e ep m akin g a n y t y p e o f e ffo rt fo r e xte n d in g t h e
b ase o f a n d in stit u tio n aliz in g T u rk is h e sp ort s th ro u gh ou t 2 0 22. T h us, w e’l l
a cce le ra te o u r e ffo rt s v ia v a rio u s c o lla b ora tio n s a n d p ro je cts .

We’v e b eco m e a c o m pan y t h at r e d efin es t h e w orld o f e n te rt a in m en t f o r g am ers w it h o u r
p ro je ct A rc a n e, p ub lis h ed b y N etflix in t h e la st m on th s o f 2 0 21. A rc a n e’s la u n ch h as b een
th e s ta rt in g p oin t fo r a n ew p erio d . A rc a n e h as b een t h e m ost-w atc h ed s e rie s in e xa ctly
3 8 c o u n trie s in t h e la u n ch w eek a n d m ad e it t o T O P10 in 8 7 c o u n trie s. T h e s e rie s r a n ke d
to p 5 in m an y c o u n trie s s u ch a s T u rk e y, C an ad a, a n d S o u th K ore a. It r e ach ed 1 3 0 m il lio n
vie w s o n th e T e n ce n t stre am in g p la tfo rm in th e la u n ch w eek a n d h as b een th e m ost
se arc h ed t it le o n t h is p la tfo rm . It ‘s s c o re d 9 .2 in t h e IM DB a s o f t h e fin al w eek o f J a n uary .
C on sid erin g t h e g am in g p art , L e ag u e o f L e g en d s, h avin g m an ag ed t o b e in w it h g am ers
in M OBA s ty le f o r y e ars , w il l c e le b ra te it s 1 0 th a n niv e rs a ry in T u rk e y t h is y e ar. W e s a w t h at
Lo L, o u r fir s t lo ve , c o n tin ued t o in cre ase t h e n um ber o f p la ye rs in o u r c o u n try w it h m ore
t h an 2 0 m il lio n a cco u n ts b y t h e e n d o f 2 0 21.
O ur le ag u e s tre am s w ere w atc h ed fo r m ore th an 6 m il lio n h ou rs in 2 0 21. O n th e o th er
h an d , L e ag u e o f L e g en d s W il d R if t h as b eco m e o n e o f o u r m ost im port a n t s te p s in th e
m ob il e w orld . T h e y e ar e n d ed w it h m an y a w ard s p ro vin g it s s u cce ss. E ve n if it ‘s s til l in
b eta , th e aw ard s re ce iv e d m otiv a te us a lo t. W e ce le b ra te d th e 1s t an n iv e rs a ry of
V A LO RAN T la st y e ar. T h e y e ar e n d ed w it h m ore t h an h alf a b il lio n m atc h es in t h e w orld .
W it h m ore th an 14 m il lio n a ctiv e P C g am ers in th e w orld , V A LO RAN T h as b eco m e o u r
m ost l o ve d g am e, p art ic u la rly in o u r c o u n try . W e a ls o im pro ve d t h e g am in g e xp erie n ce b y
in ve stin g in a T u rk is h se rv e r d ed ic a te d to o u r g am ers . W e a lw ays k e ep im pro vin g th e
co n te n ts o f t h e g am e v ia n ew a g en ts , m ap s, m od es, a n d in -g am e u p d ate s. In s u m mary ,
2 0 22 h as b een a g re at y e ar f o r u s, e xp lo rin g m an y in nova tio n s, p ro vid in g o u r g am ers w it h
n ew e xp erie n ce s a t v a rio u s p la tfo rm s, a n d a ch ie vin g o u r g oals .
G AM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY
R IO T G A M ES
20 21
ER D İN Ç İ Y İK U L
RIO T G AM ES
TU RKEY C O UN TR Y
M AN AG ER
In te rv e w
52 A B re f E va lu ato n O f 2 0 21 B y R IO T G am es

We, a s R io t G am es, h ave e vo lv e d in to a n e n te rt a in m en t c o m pan y f o cu sin g o n
th e g am es, p art ic u la rly in th e p ast 3 y e ars . W e’v e b eco m e a p art o f a la rg e
en te rt a in m en t e co sy ste m fr o m P C a n d m ob il e g am es to c o n so le g am es,
m usic t o c o m ic b ooks, h uge e ve n ts t o f a sh io n c o lla b ora tio n , b y g oin g b eyo n d
m akin g t h e b est o f le tte r s a t t h e e n d o f o u r n am e in t e rm s o f p ro d ucts in t h e
p ast ye ars . In 20 22, w e in te n d to co n tin ue co m in g to g eth er w it h w id e
au d ie n ce s b y d if fe re n tia tin g o u r c o n te n t a s a g am in g-fo cu se d e n te rt a in m en t
co m pan y. W e w an t to m ake a n im pact o n th e lif e o f a n yo n e p la yin g o u r
gam es a n d c o n tin ue to p ro vid e e xc it in g c o n te n t fo r th em . W e’v e s e en th at
w e’r e d oin g q uit e t h e r ig h t b usin ess f r o m t h e r e actio n s t o A rc a n e la stly , e ve n
th ou gh w e’r e ju st a t t h e b eg in nin g. 2 0 22 w il l b e t h e 1 0 th a n niv e rs a ry o f R io t
Tu rk e y, a n d b ra n d n ew a d ve n tu re s s u ch a s P ro je ct L , H yta le , V alo ra n t M ob il e ,
an d s e ve ra l R io t F o rg e g am es a re w ait in g fo r u s a s w e e n te r in to t h e s e co n d
d eca d e. W e’r e e sta b lis h in g a d yn am ic a n d h uge e co sy ste m b uil t o n g am es.
W e k e ep s h ap in g a ll o u r p la n s a n d s tru ctu re s a cco rd in gly . T h ere fo re , I c a n
co n fid en tly s a y t h at e ve ry o n e w il l h ear a b ou t t h e n am e o f R io t G am es a n d it s
p ro d ucts m uch m ore in 2 0 22.
G AM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY
R IO T G A M ES
20 22
In te rv e w
ER D İN Ç İ Y İK U L
RIO T G AM ES
TU RKEY C O UN TR Y
M AN AG ER
53 20 22 G oals A s R o t G am es

GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY 54 A f a r y t a le t h at a lm ost t h e e n tr e g am n g n d ustry w an te d t o s e e
h as b eco m e r e alt y . W e k n ow , t s a s to ry t h at s t o o lo n g t o f t n
t h e a rt c le s, b ut s tll, c a n y o u t e ll u s y o u r s u cce ss s to ry fr o m y o u r
p on t o f v e w ? H ow d d t sta rt , w ere th ere a n y st u ato n s th at
d s c o u ra g ed y o u ? W hat w ere t h e b re ak n g m om en ts ?
I n te rv e w
C EM B Ö LÜ KBA ŞI
My s to ry s ta rt e d w hen m y f a th er’s f r ie n d s n otic e d m y p assio n f o r s p eed a n d t o ld m y
fa th er t o d ir e ct m e t o m oto cro ss. I s ta rt e d m oto cro ss a t t h e a g e o f 5 a n d b eca m e t h e
ch am pio n o f T u rk e y a t t h e a g e o f 6 . R acin g o n r e al t ra ck s r e q uir e s s e rio u s fin an cia l
su p port a n d w e c o u ld n ot r e ach t h is fin an cia l s u p port a t t h at t im e. T h is w as o n e o f
th e b re akin g m om en ts , a n d in t h e fo llo w in g y e ars , I t u rn ed t o e sp ort s . T h is s it u atio n
d id n ot d is c o u ra g e m e a n d e ve n e n ab le d m e to g ain e xp ert is e in a c o m ple te ly
d if fe re n t fie ld a n d t o b re ak n ew g ro u n d in t h e w orld . I p art ic ip ate d in t h e F o rm ula
E sp ort s W orld C ham pio n sh ip in 2 0 17 a n d b eca m e t h e f if t h in t h e w orld . I a m t h e f ir s t
d riv e r to b e se le cte d fo r th e S im ra cin g te am o f F o rm ula 1 c h am pio n F e rn an d o
A lo n so . A s o n e o f th e to p 2 0 ra ce rs a m on g 7 0 ,0 00 p eo p le w ho p art ic ip ate d in F 1
E sp ort s in 2 0 18 , I b eca m e t h e w orld c h am pio n in t h e P ro D ra ft a u d it io n s. I jo in ed t h e
R ed bull T o ro R osso F o rm ula 1 te am a n d w e c a m e se co n d in th e w orld w it h th e
te am . A ft e r t h ese s u cce sse s o n t h e e sp ort s s id e o f F o rm ula 1 , I h ad t h e o p port u n it y t o
ra ce o n r e al t ra ck s in t im e a n d I w as a b le t o c a rr y m y v ir t u al s te erin g c o n tro l t o r e al
tra ck s. A noth er b re akin g m om en t o f m y c a re er is m y s to ry t h at I w ro te fr o m v ir t u al
to r e alit y . I b eca m e t h e fir s t r a cin g d riv e r in t h e w orld t o t a ke h is r a cin g c a re er fr o m
vir t u al t o r e al t o F o rm ula 2 l e ve l.
C EM B Ö LÜ KB A ŞI
FO RM ULA 2 D RIV ER

GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY 55 O ur yo u n g p eo p le are ve ry n te re ste d n esp ort s . Th ey fo llo w
esp ort s p la ye rs a n d w e h ave a lo t o f y o u n g p eo p le w ho w an t to
ta k e t h em a s a n e xa m ple a n d c o n tn ue n t h s f e ld p ro fe sso n ally .
N ow yo u h ave sh ow n u s th at th ere s an oth er p ossb lt y n a
co m ple te ly df fe re n t fe ld . Th s s ve ry df fc u lt an d a gre at
ach e ve m en t. W hat a d vc e w ou ld y o u lk e t o g v e t o y o u n g p eo p le
a t t h s p on t, w hat w ou ld b e y o u r s u g g esto n s?
I n te rv e w
C EM B Ö LÜ KBA ŞI
Work in g h ard , b ein g o rg an iz e d a n d d is c ip lin ed . W hil e I w as g ettin g to th is le ve l, I
w ork e d d ay a n d n ig h t fo r b oth m y s c h ool a n d m y r a cin g c a re er. W hil e s tu d yin g fo r
sc h ool e xa m s, I d id s im ula tio n t ra in in g fo r t h e e sp ort s w orld c h am pio n sh ip s fo r u p
to 8 h ou rs a d ay. A s in a ll a d va n ce d s p ort s , g ettin g fr o m z e ro t o a c e rt a in le ve l is a
lo n g a n d d if fic u lt jo u rn ey. A lt h ou gh t h ere a re m an y u p s a n d d ow ns o n t h is r o ad , t h e
m ain g oal s h ou ld b e n ot t o g iv e u p a n d h ave f u n . T h e m ost im port a n t t h in g is t o b e
ab le t o e n jo y t h e d if fic u lt ie s a n d s u cce sse s a t e ve ry m om en t o f t h e jo u rn ey u n til y o u
re ach t h e e n d .
C EM B Ö LÜ KB A ŞI
FO RM ULA 2 D RIV ER

GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY 56
In te rv e w
It s s u ch a s to ry th at t m ak es y o u s a y “T h e R eal M atc h B eg n s
N ow “. W hat a re y o u r g oals a ft e r t h at? W hat a w at s u s?
C EM B Ö LÜ KBA ŞI
I h ave d re am ed o f b ein g a F o rm ula 1 d riv e r s in ce I w as l it tle . I a m n ow , o n e s te p a w ay
fr o m F o rm ula 1 le ve l. M y b ig gest g oal rig h t n ow is to d o m y b est in th e F o rm ula 2
W orld C ham pio n sh ip , w hic h w il l sta rt a t th e e n d o f M arc h . It w il l b e a d if fe re n t
exc it e m en t fo r m e to ra ce o n th e sa m e tra ck s in th e sa m e w eeks a s F o rm ula 1.
E xc it in g r a ce s a w ait u s o n t h e b est t ra ck s in t h e w orld fo r 1 4 w eeke n d s. M y b ig gest
d re am is t o b e t h e f ir s t r a cin g d riv e r in T u rk e y t o c o m pete in F o rm ula 1 .
C EM B Ö LÜ KB A ŞI
FO RM ULA 2 D RIV ER

Th ere is a n in cre d ib le a m ou n t o f m is in fo rm atio n a b ou t th e M eta ve rs e , w hic h w as
fir s t in tro d uce d in sc i- fi n ove ls in th e 9 0 s. E sp ecia lly in T u rk e y, it is o b se rv e d th at
th ere is a m is u n d ers ta n d in g o f th e co n ce p t o f M eta ve rs e , w hic h is trie d to b e
en gra ve d in th is m in d , a n d th e id ea o f

m akin g u n fa ir p ro fit s th ro u gh d if fe re n t
b usin esse s.
In -g am e p ro d uct p la ce m en t o r n -g am e a d ve rt s n g m od els t h at w e h ave b een
m akin g f o r b ra n d s f o r y e ars h ave b een n am ed M eta ve rs e b y t h ose w ho w an t t o g ain
a n u n fa ir a d va n ta g e. T h is is n ot a c o rre ct o rie n ta tio n . It w ou ld b e w ro n g t o n arr o w
d ow n t h e c o n ce p t o f t h e m eta ve rs e . T h e im ag in ed M eta ve rs e d oes n ot y e t e xis t. T h e
co n ce p t to b e c re ate d is b ase d o n a n o n lin e, 3 D u n iv e rs e th at c o m bin es m ult ip le
d if fe re n t v ir t u al s p ace s – d ig it a l w orld s. a n d r e m ovin g t h e b ou n d arie s o f t h e p hysic a l
w orld a n d th e d ig it a l w orld . M an y b ig c o m pan ie s, e sp ecia lly F a ce b ook’s u m bre lla
c o m pan y M eta p la tfo rm , a re c u rre n tly w ork in g o n t h is is su e.
Th e c o n ce p t o f M eta ve rs e c la im s t o b e a d ece n tra liz e d o n lin e u n iv e rs e t h at g ath ers ,
c o ve rs , a n d c o m bin es a ll t h ese w orld s in o n e p la ce . T h e e asie st w ay t o u n d ers ta n d
th e M eta ve rs e is th ro u gh m ovie s. T h e b est m ovie m ad e o n th is su b je ct is 2 0 18 ‘s
” R ead y Pla ye r O ne” dir e cte d by Ste ve n Sp ie lb erg . Te ch nic a lly , cu rre n tly use d
h ard w are pro d ucts an d in te rn et in fr a stru ctu re are not su it a b le fo r M eta ve rs e .
E ve ry th in g th at F a ce b ook u se s in it s p ro m otio n o r th at w e se e in m ovie s is ju st
fic tio n r ig h t n ow . T im e w il l t e ll if it w il l c o m e t ru e.
G AM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY
In te rv e w
57
M ETA VER SE A N D
GA M IN G S E C TO R
Clc k H ere T o
R ea d T h e
Fu ll A rt c le !
O ZA N A YD EM İR
C EO
G AM IN G I N T U RKEY
G AM IN G A N D
ESP O RTS A G EN CY

GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY
M ETA VER SE A N D
GA M IN G S E C TO R
In te rv e w
Our c u rre n t in te rn et a n d c o m pute r in fr a stru ctu re a re n ot a va il a b le f o r M eta ve rs e . W e
are s til l in t h e “M ” o f t h e M eta ve rs e . V ir t u al r e alit y h elm ets a re c u rre n tly u se d fo r t h e
vir t u al u n iv e rs e . V ir t u al r e alit y h elm ets a llo w y o u t o f e el in a v ir t u al e n vir o n m en t w it h
3 D im ag in g t e ch nolo g y. H elm ets a re v e ry h eavy , v e ry d if fic u lt t o c a rr y o n o u r h ead s
fo r a lo n g t im e, h ave v e ry lo w r e so lu tio n s a n d m ost o f t h em h ave t o w ork c o n n ecte d
to c o m pute rs . A ls o , a f e elin g o r a n e xp erie n ce is n ot v e ry p ossib le , y o u a re ju st w here
y o u a re . It p ro vid es a lim it e d in te ra ctiv e e xp erie n ce in th e v ir t u al w orld o r g am es
w it h c e rt a in m ove m en ts s u ch a s b en d in g o ve r, g ettin g u p , g oin g b ack a n d fo rt h in
t h e v ir t u al w orld .
G am e c o m pan ie s c o m bin e t h eir o w n w orld s w it h o th er v ir t u al w orld s a n d o ffe r v e ry
d if fe re n t c o n te n t to th e p la ye rs , su ch a s th e in clu sio n o f h ero es fr o m th e m ovie s,
c o n ce rt s , in d ep en d en t o f t h e g am e. G ia n t g am e c o m pan ie s m ake b ig in ve stm en ts
a n d in clu d e o th er g am e c o m pan ie s a n d g am es w it h in th eir o w n s tru ctu re . A part
fr o m a ll th ese , th ere a re a ls o g am e sy ste m s w it h b lo ck ch ain in fr a stru ctu re . S u ch
g am es a ls o o ffe r p la ye rs t h e o p port u n it y t o p la y g am es w it h c ry p to in fr a stru ctu re , a s
w ell a s t o b uy, s e ll a n d e arn r e al m on ey in a c o m ple te ly v ir t u al u n iv e rs e . O n t h e o th er
h an d , w ork h as a ls o s ta rt e d in T u rk e y. D om estic c o m pan ie s s ta rt e d t o m ake c ry p to –
b ase d g am es a n d t e am s t h at c o u ld o n ly s e rv e c ry p to in fr a stru ctu re w ere fo rm ed . I
t h in k th at w e w il l s e e m ore c le ar a n d c o n cre te s te p s b y th e g am e c o m pan ie s in
T u rk e y a t t h e e n d o f 2 0 22 o r in 2 0 23. D om estic e n trie s w ere m ad e a n d c o n tin ue t o
b e m ad e in t h e w orld o f N FT.
T h e g am e n d ustry s th e o n ly n d ustry th at w ll d om n ate f th e m ag n ed
M eta ve rs e w orld c a n b e c re ate d , a n d n e ve ry s e n se ; F u n , c o m pett o n , a n d
n co m e. G am es, g am f e d w orld s f o rm t h e b ass o f t h s w ork .
5 8 O ZA N A YD EM İR
C EO
G AM IN G I N T U RKEY
G AM IN G A N D
ESP O RTS A G EN CY
Clc k H ere T o
R ea d T h e
Fu ll A rt c le !

GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY
B LO CK CH AIN A N D
GA M ES
In te rv e w
59 Th e b lo ck ch ain s y ste m is o n e o f t h e m ost f u n ctio n al m eth od s o f t o d ay’s t e ch nolo g y.
B asic a lly , w hen lo okin g a t h is to ry , t h e in te g ra tio n o f c ry p to g ra p hy, w hic h d ate s b ack
6 ,0 00 y e ars t o c u n eif o rm , in to t o d ay’s w orld is e xtre m ely s u cce ssfu l. S o m uch s o t h at
th e b lo ck ch ain s y ste m is u se d in a re as w here m an y d if fe re n t t e ch nic a l d ata s u ch a s
fin an ce , h ealt h s e rv ic e s, lo g is tic s a re p ro ce sse d . T h e b lo ck ch ain is b oth tra n sp are n t
an d r e lia b le , m akin g t h is t e ch nolo g y e xtre m ely v a lu ab le . In p ara lle l w it h t h e im pact
o f b lo ck ch ain o n th e b an kin g a n d fin an cia l w orld , th e e ffe cts o n th e b il lio n -d olla r
g am in g w orld h ave b een p osit iv e to o. W it h th e u se o f b lo ck ch ain te ch nolo g y, th e
fu n ctio n alit y o f v ir t u al a sse ts t h at h ave e xis te d in t h e g am in g w orld fo r m an y y e ars
h as b een in cre ase d a n d m ad e f a ste r a n d m ore c o n tro lla b le .
Th ere a re c e n tra liz e d m od els th at h ave b een u se d in th e g am in g w orld fo r y e ars ,
a n d t h e m od els a re b ase d o n t h e c o n tro l o f a ll d ata in t h e g am e b y g am e m an ag ers .
T h is sit u atio n re su lt s in th e fa ct th at all asse ts (v ir t u al asse ts , in -g am e it e m s,
c o lle ctio n s, etc .) in th e gam e are co n necte d to th e co m pan y th at ow ns th e
d ata b ase , c a u sin g th e p la ye rs to n ot a ctu ally o w n th e a sse ts th ey a ctu ally o w n.
B lo ck ch ain te ch nolo g y g iv e s p la ye rs fu ll co n tro l o ve r th eir acc o u n ts an d vir t u al
asse ts a n d a cce ss t o f r e ed om o f t ra d e w it h t h ese a sse ts . T h e a d ve n tu re o f c o n ve rt in g
vir t u al a sse ts in b lo ck ch ain g am es in to re al a sse ts m ake s th ese g am es e xtre m ely
a ttra ctiv e . V ir t u al a sse ts s u ch a s c a rd s, c h ara cte rs , p lo ts , e q uip m en t, e tc . in t h e g am e
ca n b e re cip ro ca te d a s N FT o r c ry p to cu rre n cy. A s a re su lt o f th is s it u atio n , p la ye rs
s p en d m ore t im e in t h e g am e in o rd er t o o b ta in t h ese a sse ts , a n d t h e s y ste m t o e arn
m on ey b y p la yin g a p pears a s t h e P la y t o E arn m od el.
S E R H AT B EK D EM İR
F O UN DER
C O LLE G IA TE
E SP O RTS L E A G U E

IE SF
E D UCA TIO N A N D
YO UTH
C O M MIS SIO N
PR ESID EN T

GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY
B LO CK CH AIN A N D
GA M ES
In te rv e w
60 Cry to K it tie s d eb ute d in 2 0 17 an d is o n e o f th e m ost p op ula r b lo ck ch ain -b ase d
g am es. P la ye rs c a n b uy a n d s e ll c a t N FTs w it h d if fe re n t c h ara cte ris tic s t o g et u n iq ue
kit te n s. T h is is e n tir e ly u p t o t h e p la ye r. T h ese N FTs a re m an ufa ctu re d w it h t h e E R C-
72 1 s ta n d ard . T h is is th e o p posit e o f th e E R C-2 0 b eca u se e ve ry to ke n p ro d uce d in
t h e E R C-7 2 1 is a u n iq ue p ie ce . C ry p to K it tie s’ u se o f t h e E R V-7 2 1 p ro to co l m ake s t h e
gam e o n e o f t h e m ost p op ula r g am es.
A noth er b lo ck ch ain -b ase d g am e, A xie In fin it y , a llo w s u se rs t o c o m pete in -g am e a s
b oth P vE a n d P vP u se A xie ’s th ey o w n. A s a re su lt o f th is c o m petit io n , th e S LP
(S m ooth L o ve P otio n ) t o ke n is o b ta in ed . A xie In fin it y u se s t h e E R C-2 0 s ta n d ard , t h e
fir s t v e rs io n o f t h e E th ere u m p ro to co l.
A lt h ou gh it is th e fir s t p ro to co l, E R C-2 0 a n d E R C-7 2 1 fo rm th e b asis o f b lo ck ch ain
g am es t o d ay w hen f a cto rs s u ch a s u se r h ab it s , a d ap ta tio n t o t h e r e ve ale d g am e, a n d
co sts a re c o n sid ere d . O n t h e o th er h an d , E R C-1 15 5, u n lik e E R C-7 2 1, c a n a llo w m an y
tra n sa ctio n s a t o n ce in ste ad o f ta kin g a sin gle tra n sa ctio n fo r e ach tra n sa ctio n .
Th ere fo re , E R C-1 15 5 is m ore c o n ve n ie n t a n d e ffic ie n t t h an E R C-7 2 1. C on sid erin g a ll
t h ese p ro ce sse s, it ca n b e p re d ic te d th at th ere is a p ow er b eh in d b lo ck ch ain
t e ch nolo g y t h at c a n c h an ge t h e W orld o n e d ay.
S E R H AT B EK D EM İR
F O UN DER
C O LLE G IA TE
E SP O RTS L E A G U E

IE SF
E D UCA TIO N A N D
YO UTH
C O M MIS SIO N
PR ESID EN T

GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY
B LO CK CH AIN A N D
GA M ES
In te rv e w
61 La rg e g am in g c o m pan ie s o ffe rin g A AA-le ve l g am es h ave s ta rt e d t o in ve st in N FT. In
D ece m ber 20 21, Ubis o ft an nou n ce d Ubis o ft Quart z , whic h use s blo ck ch ain
t e ch nolo g y.
O n th e co m pan y sid e, p ro je ct m an ag ers N ic h ola s P ou ard an d D id ie r G en evo is
e xp la in ed th eir sy ste m a s th e a b il it y to se ll it e m s, o u tfit s , o r e q uip m en t o b ta in ed
aft e r a c o m ple te d g am e t h ro u gh Q uart z .
T h an ks t o t h is s it u atio n , t h e e xc h an ge o f v ir t u al a sse ts t h at a lr e ad y e xis t in -g am e c a n
b e exte n d ed to an eve n w id er ra n ge, so o n ly o n e g am e-s p ecif ic asse t ca n b e
tra n sfe rre d t o o th er g am es u sin g b lo ck ch ain t e ch nolo g y.
S E R H AT B EK D EM İR
F O UN DER
C O LLE G IA TE
E SP O RTS L E A G U E

IE SF
E D UCA TIO N A N D
YO UTH
C O M MIS SIO N
PR ESID EN T

Art if ic ia l in te llig en ce , w hic h is a sy ste m w it h p erc e p tio n , th in kin g, an d actio n
ca p ab il it ie s, h as n ow b eco m e a lm ost a n in d is p en sa b le p art o f g am es. A I c a n b e
ap plie d in g am in g in v a rio u s w ays a n d in tw o c a te g orie s: “t h e fu n w ay”, im pro vin g
th e g am e fo r th e p la ye r; a n d “t h e b usin ess w ay”, im pro vin g th e b usin ess fo r th e
gam e d eve lo p er.
N ob od y lik e s p la yin g a g ain st t o o d if fic u lt , e asy , o r b orin g o p pon en ts . A I c a n b e u se d
to a vo id a ll o f t h ese . A I h ad in cre d ib le p ro g re ss in re ce n t y e ars a n d re in fo rc e m en t
le arn in g-b ase d b ots s u ch a s A lp ha G o p ro ve d t h at A I c a n b oth b eat h um an p la ye rs
a n d h elp t h em im pro ve b y c h alle n gin g t h em a n d m akin g t h e g am e in te re stin g.

O ne b en efit o f h avin g A I- b ase d b ots is t h at t h ey g en era lly t ry m an y d if fe re n t a ctio n
se q uen ce s; In th is w ay, AI ag en ts ca n au to n om ou sly try ou t m an y dif fe re n t
co m bin atio n s, a n d th eir p ro b ab il it y o f d ete ctio n is m uch h ig h er th an a h um an
te ste r.

A s t h e g am in g in d ustry is e vo lv in g w it h m eta ve rs e , N FTs, a n d p la y-t o -e arn , A I c a n b e
util iz e d m ore in p re vio u sly le ss exp lo re d are as; In arc a d e gam es th at re q uir e
c o n tin uou s le ve l a n d c o n te n t d esig n , A I c a n b e u se d t o u n d ers ta n d t h e p la ye r’s s ty le
a n d a rra n ge th e b uil d in g b lo ck s th at c a n b e u se d fo r a le ve l m ore c h alle n gin g fo r
th e p la ye r. D esig n a n d im ple m en ta tio n o f A I- b ase d b ots th at a re a d ap tiv e to th e
gam ep la y: O ne c a n in tro d uce g am ep la y, s to ry te llin g, o r e ve n a d ia lo g u e d esig n t h at
is a d ap tiv e t o t h e a ctio n s o f t h e u se r. T h ere c a n b e a n u n lim it e d v a rie ty o f N PC s t o
p op ula te t h e m eta ve rs e .
A I I N G A M IN G
Clc k H ere T o
R ea d T h e
Fu ll A rt c le !
G AM IN G I N T U RKEY – O YU N V E E SP O R A JA N SI
In te rv e w
62 O ĞU Z S İL A H TA R
CO -F O UN DER & C EO
U AH ER O
(T A R EN TU M A I)

GAM IN G I N T U RKEY – O YU N V E E SP O R A JA N SI
In te rv e w
But w hat a b ou t t h e im pact o n t h e r e ve n ue in g am es? A I c a n p la y a b ig p art w hen it
c o m es t o m axim iz in g r e ve n ue g en era tio n .
M on etiz a tio n ; B y u sin g A I, y o u c a n u n d ers ta n d th e ty p es o f u se rs th at c h urn a n d
b uil d r e al- t im e s tra te g ie s s u ch a s o ffe rin g d is c o u n t p ack a g es o r in -g am e b on use s t o
p re ve n t p ossib le c h urn s.
L if e tim e Valu e (L T V ) Pre d ic tio n ; LT V estim atio n is crit ic a l fo r U se r A cq uis it io n .
Sta tis tic a l in fe re n ce a n d m ach in e le arn in g c a n b oost t h e a ccu ra cy o f L T V p re d ic tio n s
usin g t h e a va il a b le r e ve n ue in fo rm atio n (f r o m d ay 1 , d ay 3 , d ay 7 t o d ay 3 0 a n d d ay
36 0 ), a lo n g w it h c o n te xtu al a n d b eh avio ra l d ata .
M ark e tin g O ptim iz a tio n ; W hil e o p tim iz in g m ark e tin g c a m paig n s, A I c a n h elp in
a llo ca tin g c a m paig n b ud gets a n d o p tim iz in g b id din g stra te g ie s, b ase d o n R O AS,
in sta lls , a n d re te n tio n a ll p re d ic te d b y t h e h elp o f m ach in e le arn in g. M ore o ve r, it is
a ls o p ossib le t o u n d ers ta n d t h e fe asib le R O AS t a rg ets t h at b oost t h e v o lu m e o f t h e
ca m paig n an d stil l gen era te good re ve n ue. AI ca n als o help eva lu ate th e
p erfo rm an ce o f e xis tin g c re ativ e s, a n d p ro vid e in sig h ts in to d esig n in g su cce ssfu l
cre ativ e s.
6 3
A I I N G A M IN G
CEM O RH AN
H EA D O F A I
U AH ER O
(T A R EN TU M A I)
C lc k H ere T o
R ea d T h e
Fu ll A rt c le !

Tu rk ey G am e
Mark et 2 0 20  
&
Tu rk ey G am e
Mark et 2 0 21  
C om paris o n !
2 0 20 20 21
GAM IN G I N T U RKEY G AM IN G A N D E SP O RTS A G EN CY

20 20 P op ula tio n : 8 3.6 14 .3 6 2
22,8 % Age 0 – 1 4
6 7,7 % A ge 1 5 – 6 4
9,5 %  A ge 6 4+
P O PU LA TIO N
GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY TU RKEY G AM E M AR KET R EP O RT 2 0 21 So u rc e : T u rk is h S ta tis tic a l I n stit u te ( T U IK )
2 0 21 P op ula tio n : 8 4.6 8 0 .2 73
2 2,4 %   Age 0 – 1 4
6 7,9 % Age 1 5 – 6 4
9,7 % Age 6 4+
2 0 2020 21
65

In te rn et U se rs :
6 6.0 55.0 00+
79 % of t h e p op ula tio n is
o n lin e
* I n te rn et a cce ss a t h om e % 90 ,7 * I n d iv id uals in t h e 1 6 -7 4 a g e g ro u p* I n te rn et u sa g e r a te b y g en d erM ale 8 4,7 % – F e m ale 7 3,3 %
I N TE R N ET U SE R S
GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY TU RKEY G AM E M AR KET R EP O RT 2 0 21 So u rc e : T u rk is h S ta tis tic a l I n stit u te ( T U IK )* I n te rn et a cce ss a t h om e % 92 * I n d iv id uals in t h e 1 6 -7 4 a g e g ro u p* I n te rn et u sa g e r a te b y g en d erM ale 8 7,7 % – F e m ale 7 7,5 %
2 0 2020 21
In te rn et U se rs :
7 0 .0 00.0 00+
82,6 % of t h e p op ula tio n
is o n lin e
66

SO CIA L M ED IA U SE R S
GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY TU RKEY G AM E M AR KET R EP O RT 2 0 21
A ctiv e S o cia l M ed ia
U se rs : 5 5.0 00.0 00  
A ctiv e S o cia l M ed ia
U se rs : 6 5.0 00.0 00+
So u rc e : W e A re S o cia l D ig it a l 2 0 22 L o ca l C ou n try H ead lin es R ep ort T h e ave ra g e tim e th at in te rn et u se rs
a g ed 16 -6 4 sp en d on so cia l m ed ia
e ve ry d ay is 2 H ou rs 5 7 M n ute s
2 0 2020 21
67 Fa ce b oo k: 4 2 M il lio n U se rs ( + /- )
Y ou tu b e: 6 0 M il l io n U se rs ( + /- )
In sta g ra m : 6 4 M il lio n U se rs ( + /- )
T ik to k: 2 7 M il lio n U se rs ( + /- )
T w it te r: 1 6 .5 M il l io n U se rs ( + /- )
S n ap ch at: 1 3 M il lio n U se rs ( + /- )
T w it c h T V : 5 .7 M il lio n U niq ue V ie w ers M on th ly
T h e ave ra g e tim e th at in te rn et u se rs
a g ed 16 -6 4 sp en d on so cia l m ed ia
e ve ry d ay is 2 H ou rs 2 7 M n ute s

Mob il e U se rs :  8 2.8 0 0.0 00+
99,6 %  M ob il e / P op ula tio n
75 – 8 0 % Sm art p hon e / M ob il e
S m art p hon e U se rs :    
5 5.5 0 0.0 00 ( + / – )
M ob il e U se rs :  8 7.0 00.0 00+
10 4%  M ob il e / P op ula tio n
75 – 8 0 % Sm art p hon e / M ob il e
S m art p hon e U se rs :    
5 9 .0 00.0 00 ( + / – )
M OBIL E U SE R S
GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY TU RKEY G AM E M AR KET R EP O RT 2 0 21 4.5 G S u b sc rib ers : 7 6 .5 M il lio n s
3G S u b sc rib ers : 4 .4 M il lio n s
So u rc e : I n fo rm atio n T e ch nolo g ie s a n d C om mun ic a tio n s A uth orit y ( B TK )
Tu rk is h E le ctro n ic C om mun ic a tio n s S ecto r 2 0 21 3 rd Q uart e r M ark e t D ata R ep ort 2 0 2020 21
68 4.5 G S u b sc rib ers : 8 0 .8 M il lio n s
3G S u b sc rib ers : 4 .1 M il l io n s
O th er: 2 G a n d M 2M
N um ber o f s u b sc r ib ers w hose d evic e a n d S IM c a rd a re s u it a b le f o r 4 .5 G s e rv ic e

Pla ye rs :  3 6 .0 00.0 00+
To ta l G am e R eve n ue :    
8 80 .0 00.0 00 U SD ( + / – )
– M ob le : 4 50 .0 00.0 00 U SD ( + / – )
– P C : 2 30 .0 00.0 00 U SD ( + / – )
– C on so le : 2 0 0.0 00.0 00 U SD ( + / – )
1 D olla r = 8 ,9 T L1 D olla r = 7 ,0 234 T L
2 0 2020 21 Pla ye rs :  4 2 .0 00.0 00+
To ta l G am e R eve n ue :    
1 .2 0 0.0 00.0 00 U SD ( + / – )
– M ob le : 6 20 .0 00.0 00 U SD ( + / – )
– P C : 3 0 0.0 00.0 00 U SD ( + / – )
– C on so le : 2 8 0 .0 00.0 00 U SD ( + / – )
6 9
P LA YER S
GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY TU RKEY G AM E M AR KET R EP O RT 2 0 21

MOBIL E : 3 5 M il lio n P la ye rs
P C : 2 2 M il lio n P la ye rs
C O NSO LE : 1 7 M il lio n P la ye rs
P LA YER S
GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY TU RKEY G AM E M AR KET R EP O RT 2 0 21
P la ye rs B re ak d ow n ( E stim ate d )
70
2 0 2020 21 MOBIL E : 4 0 M il lio n P la ye rs
P C : 2 4 M il lio n P la ye rs
C O NSO LE : M il lio n P la ye rs

PLA YER S B Y A GE
TU RKEY G AM E M AR KET R EP O RT 2 0 21 P la ye rs b y A ge 2 0 20 A ge 1 8 – 2 4 2 4,7 %
A ge 2 5 – 3 4 3 3,4 %
A ge 3 5 – 4 4 2 7,4 %
A ge 4 5 – 5 4 1 0 ,8 %
A ge 5 5 – 6 4 3 ,7 %
P la ye rs b y A ge 2 0 21 A ge 1 8 – 2 4 2 5 %
A ge 2 5 – 3 4 3 5 %
A ge 3 5 – 4 4 2 6 %
A ge 4 5 – 5 4 1 2 %
A ge 5 5 – 6 4 2 %
G AM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY A ge 1 8 – 2 4A ge 2 5 – 3 4A ge 3 5 – 4 4A ge 4 5 – 5 4A ge 5 5 – 6 4% 4 0 % 3 0 % 2 0 % 1 0 % 0
2 5 % 3 5 % 2 6 % 1 2 % 2 %
7 1
2 0 21
So u rc e : S ta tis ta G lo b al C on su m er S u rv e y 2 0 21
S o u rc e : G am in g in T u rk e y T a kım ı

PLA YER S B Y G EN DER
GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY TU RKEY G AM E M AR KET R EP O RT 2 0 21 % 0% 2 0% 4 0% 6 0Fe m ale P la ye rs M ale P la ye rs 4 7 %5 3 % 7 2
2 0 21
So u rc e : S ta tis ta G lo b al C on su m er S u rv e y 2 0 21
S o u rc e : G am in g in T u rk e y T a kım ı

PLA YER S B Y I N CO M E
TU RKEY G AM E M AR KET R EP O RT 2 0 21 G AM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY So u rc e : S ta tis ta V id eo G am es H ig h lig h ts 2 0 21 T u rk e y
2 0 2020 21
73 H g h I n co m e
41 %
M ed u m I n co m e
29 .7 %
L o w I n co m e
28 .9 %
H g h I n co m e
% 4 0.8
L o w I n co m e
29 .8 %
M ed u m I n co m e
29 .5 %

TO P 1 5 M OBIL E G A M ES – F R EE G A M ES D O W NLO AD
TU RKEY G AM E M AR KET R EP O RT 2 0 21 G AM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY 74 P U BG M ob il e – T e n ce n t
B ra w l S ta rs – S u p erc e ll
S u b w ay S u rfe rs – S yb o
PK X D – M ovil e
G oin g B alls – S u p ers o n ic
U N O b y M atte l 1 6 3 – M atte l 1 6 3
R O BLO X – R ob lo x
A m on g U s! – I n nerS lo th
K afa T o p u 2 – M aso m o
Til e s H op : E D M R ush – A m am ote s
C an d y C ru sh S ag a – K in g
B rid ge R ace – S u p ers o n ic
P hon e C ase D IY – C ra zy L a b s
M y T a lk in g T o m F rie n d s – O utfit 7
H air C halle n ge – R ollic
1
2
3
4
5
6
7
8
9
1 0
11
12
13
14
15
9 .0 00.0 00 +
6 .0 00.0 00 +
6 .0 00.0 00 +
6 .0 00.0 00 +
5 .5 0 0.0 00 +
5 .5 0 0.0 00 +
5 .0 00.0 00 +
5 .0 00.0 00 +
5 .0 00.0 00 +
5 .0 00.0 00 +
4 .7 5 0 .0 00 +
4 .7 5 0 .0 00 +
4 .5 0 0.0 00 +
4 .5 0 0.0 00 +
4 .5 0 0.0 00 +
Fig u re s G iv e n A re F o re ca sts a n d A ve ra g e F ig u re s

TO P 1 5 M OBIL E G A M ES – R EV EN UE
TU RKEY G AM E M AR KET R EP O RT 2 0 21 G AM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY
19 .0 00.0 00 U SD +
13 .0 00.0 00 U SD +
10 .0 00.0 00 U SD +
9.7 0 0.0 00 U SD +
9 .5 0 0.0 00 U SD +
9 .0 00.0 00 U SD +
8 .0 00.0 00 U SD +
7 .5 0 0.0 00 U SD +
7 .0 00.0 00 U SD +
6 .5 0 0.0 00 U SD +
6 .0 00.0 00 U SD +
5 .7 5 0 .0 00 U SD +
5 .5 0 0.0 00 U SD +
5 .0 00.0 00 U SD +
5 .0 00.0 00 U SD +
P U BG M ob il e – T e n ce n t
10 1 O ke y P lu s – Z yn ga
C ra sh er: O rig in – 4 39 9 G am es
M ob il e L e g en d s: B an g B an g – M oon to n
Fre e F ir e – G are n a
B ra w l S ta rs – S u p erc e ll
L o rd s M ob il e – I G G
Call o f D uty : M ob il e – A ctiv is io n P ub lis h in g, I n c.
S ta te O f S u rv iv a l – K in gsG ro u p
R O BLO X – R ob lo x C orp ora tio n
H ero W ars – N EX TE R S G LO BA L L T D
F u n O ke y 1 0 1 – Q uic k G am e
Cla sh O f C la n s – S u p erc e ll
G am e O f S u lt a n s – M ech an is t
T o p W ar: B attle G am e – T o p w ar S tu d io
7 5
1
2
3
4
5
6
7
8
9
1 0
11
12
13
14
15
Fig u re s G iv e n A re F o re ca sts a n d A ve ra g e F ig u re s

TO P 1 5 M OBIL E G A M ES – P A ID G A M ES D O W NLO AD
TU RKEY G AM E M AR KET R EP O RT 2 0 21 G AM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY
7 5 .0 00 +
45.0 00 +
45.0 00 +
35 .0 00 +
3 0 .0 00 +
3 0 .0 00 +
2 5.0 00 +
2 0 .0 00 +
2 0 .0 00 +
2 0 .0 00 +
1 5 .0 00 +
1 3 .0 00 +
1 2 .0 00 +
1 0 .0 00 +
1 0 .0 00 +
1
2
3
4
5
6
7
8
9
1 0
11
12
13
14
15
Min ecra ft P ock e t E d it io n – M oja n g
H it m an : S n ip er – S Q UAR E E N IX
M esih – F a tih B ece re n
C on stru ctio n S im ula to r 2 0 14 – A stra g on
R FS – R eal F lig h t S im ula to r – R O RTO S
Th e S u n O rig in : P ost-a p oca ly p tic
E arn T o D ie – N ot D op ple r
Fo otb all M an ag er 2 0 21 – S E G A
Gra n d T h eft A uto : S an A nd re as – R ock sta r G am es
P la g u e I n c – N dem ic C re atio n s
G ra n d T h eft A uto : V ic e C it y – R ock sta r G am es
Ju stic e G un 2 – R ig b ak
E arn T o D ie 2 – N ot D op ple r
R eal S te el – R elia n ce A nil D hir u b hai A m ban i G ro u p
G eo m etry D ash – R ob To p
76 Fig u re s G iv e n A re F o re ca sts a n d A ve ra g e F ig u re s

TO P 1 5 M OBIL E G A M ES – P A ID G A M ES R EV EN UE
GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY
8 50 .0 00 U SD +
19 0 .0 00 U SD +
80 .0 00 U SD +
80 .0 00 U SD +
7 5 .0 00 U SD +
7 0 .0 00 U SD +
4 0 .0 00 U SD +
4 0 .0 00 U SD +
3 0 .0 00 U SD +
2 0 .0 00 U SD +
2 0 .0 00 U SD +
2 0 .0 00 U SD +
2 0 .0 00 U SD +
1 7 .5 0 0 U SD +
1 7 .5 0 0 U SD +
1
2
3
4
5
6
7
8
9
1 0
11
12
13
14
15
Min ecra ft P ock e t E d it io n – M oja n g
Fo otb all M an ag er 2 0 21 – S E G A S A M MY
Fo otb all M an ag er 2 0 22 – S E G A S A M MY
Gra n d T h eft A uto : S an A nd re as – T a ke T w o I n te ra ctiv e
F a rm in g S im ula to r 2 0 – G ia n ts S o ft w are
S p ace S h oote r : G ala xy A tta ck – O neS o ft
R fs – R eal F lig h t S im ula to r – R O RTO S
Gra n d T h eft A uto : V ic e C it y – T a ke T w o I n te ra ctiv e
H it m an : S n ip er – S Q UAR E E N IX
T a n k H ero – S ie g e C am p
Sta rd ew V alle y – C huck le fis h
R ed B all 4 – F D G E n te rt a in m en t
B lo on s T D 6 – N in ja K iw i
Con stru ctio n S im ula to r 2 0 14 – A stra g on
G oat S im ula to r – E m bra ce r G ro u p
77 Fig u r es G iv e n A re F o re ca sts a n d A ve ra g e F ig u re s T U RKEY G AM E M AR KET R EP O RT 2 0 21

TH E M OST P O PU LA R T U RK IS H M OBIL E G A M ES O F 2 0 21
GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY
2 0 21
78 K afa T o p u 2 – M aso m o / M in ic lip
1 0 1 O ke y P lu s – P eak G am es / Z yn ga
H air C halle n ge – R ollic
B us S im ula to r – Z uuks G am es
W ord s O f W on d ers – F u go
Tru ck S im ula to r : U lt im ate – Z uuks G am es
Tru ck S im ula to r 2 0 18 – Z uuks G am es
Tra ffic R ace r – S o n er K ara
P ap er F o ld – G ood J o b G am es
Tra ffic R id er – S o n er K ara
B ata k: C ard G am e l ik e S p ad es – F u zzy M ob il e G am es
TR T B il B aka lım – T u rk is h R ad io a n d T e le vis io n C orp ora tio n
Fa sh io n B attle – A pps I n fo rm atio n T e ch nolo g ie s
A rro w F e st – R ollic
T R T Ç ocu k K it a p lık – T u rk is h R ad io a n d T e le vis io n C orp ora tio n
W ord han e – W ord S earc h P uzzle – A yb ars Y alç ın
D rif t M ax P ro – T ir a m is u
Th e g am es a re a ls o in clu d ed in t h e l is t b efo re in ve stm en t a n d /o r p urc h ase . T U RKEY G AM E M AR KET R EP O RT 2 0 21

GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY
T H E M OST D O W NLO ADED M OBIL E A PPS I N T U RK EY
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
14 .0 00.0 00 +
13 .0 00.0 00 +
13 .0 00.0 00 +
13 .0 00.0 00 +
1 2 .0 00.0 00 +
1 1.0 00.0 00 +
1 0 .5 0 0.0 00 +
1 0 .5 0 0.0 00 +
9 .0 00.0 00 +
9 .0 00.0 00 +
9 .0 00.0 00 +
8 .5 0 0.0 00 +
7 .5 0 0.0 00 +
7 .5 0 0.0 00 +
7 .0 00.0 00 +
E -N ab iz – M in is try O f T ra n sp ort , M arit im e a n d C om mun ic a tio n s
Tik To k – B yte D an ce
G etir – G etir
H ES – L if e A t H om e – T u rk e y M in is try O f H ealt h
T re n d yo l – T re n d yo l
In sta g ra m – I n sta g ra m
M HRS – T u rk e y M in is try O f H ealt h
W hats A pp M esse n ger – W hats A pp
Te le g ra m – T e le g ra m
E -D evle t – M in is try O f T ra n sp ort , M arit im e a n d C om mun ic a tio n s
Yem ek S ep eti – Y em ekse p eti
H ep si B ura d a – H ep sib ura d a
Fa ce b ook – M eta
C ap C ut- B yte D an ce
S n ap ch at – S n ap
7 9 Fig u r es G iv e n A re F o re ca sts a n d A ve ra g e F ig u re s T U RKEY G AM E M AR KET R EP O RT 2 0 21

GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY
T O P M OBIL E A PPS I N T E R M S O F M ONEY S P EN T I N T U RK EY
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
15 .0 00.0 00 U SD +
12 .0 00.0 00 U SD +
10 .0 00.0 00 U SD +
9.0 00.0 00 U SD +
8 .0 00.0 00 U SD +
7 .0 00.0 00 U SD +
6 .0 00.0 00 U SD +
5 .5 0 0.0 00 U SD +
5 .5 0 0.0 00 U SD +
3 .0 00.0 00 U SD +
2 .5 0 0.0 00 U SD +
2 .5 0 0.0 00 U SD +
2 .0 00.0 00 U SD +
2 .0 00.0 00 U SD +
2 .0 00.0 00 U SD +
T ik To k – B yte D an ce
A za r – H yp erc o n nect
Liv U – R il e y C il lia n
Ta n go L iv e – T a n gom e
BIG O L IV E – B IG O
Liv e C hat – R il e y C il lia n
Tin d er – M atc h G ro u p
C on necte d 2.m e – C 2M
Y alla – Y alla
Y ou Tu b e – G oog le
C ute U – A sia I n nova tio n s
La m ou r – A sia I n nova tio n s
le tg o – l e tg o
B erm ud a – B erm ud a I n c
Sto ry te l – S to ry te l
8 0 Fig u re s G iv e n A re F o re ca sts a n d A ve ra g e F ig u re s T U RKEY G AM E M AR KET R EP O RT 2 0 21

M OST P R EFE R RED P C G A M ES I N 2 0 21
GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY So u rc e : P la ysto re , R aze r G old , S te am , O yu n fo r, E p ic S to re
L is t A rra n ged b y L e tte r O rd er
2 0 21
81 TU RKEY G AM E M AR KET R EP O RT 2 0 21 E uro T ru ck S im ula to r 2
E uro p a U niv e rs a lis I V
F 1 2 0 20
Fa ll G uys
F a r C ry N ew D aw n
Fe ig n
FIF A 2 1
FIF A 2 2
Fo otb all M an ag er 2 0 20
Fo otb all M an ag er 2 0 21
Fo rt n it e
F o rz a H oriz o n 4
F ro stp un k
G arry ‘s M od
G ra n d T h eft A uto V
H ad es
H alo : I n fin it e
C iv il iz a tio n V I
C ou n te r-S trik e
C ou n te r-S trik e : G lo b al O ffe n siv e
C ra b G am e
Cyb erp un k 2 0 77
D ead b y D aylig h t
D eath S tra n d in g
D estin y 2
D EV O UR
D on ‘t S ta rv e T o g eth er
D oom E te rn al
D ota 2
D yin g L ig h t
eFo otb all P ES 2 0 20
e Fo otb all P ES 2 0 21
e Fo otb all P ES 2 0 21 S easo n U pd ate
E sc a p e F ro m T a rk o v
A ge o f E m pir e s I V
A m on g U s
Apex L e g en d s
A rm a 3
A ssa ssin ‘s C re ed O dysse y
A ssa ssin ‘s C re ed V alh alla
A sse tto C ors a
B ack 4 B lo od
B ald urs G ate
B attle fie ld 1
B attle fie ld 2 0 42
B attle fie ld V
B la ck D ese rt O nlin e
B ord erla n d s 3
B ra w lh alla
B usin ess T o u r
C all o f D uty : B la ck O ps 4

MOST P R EFE R RED P C G A M ES I N 2 0 21
GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY
2 0 21
82 TU RKEY G AM E M AR KET R EP O RT 2 0 21 So u rc e : P la ysto re , R aze r G old , S te am , O yu n fo r, E p ic S to re
L is t A rra n ged b y L e tte r O rd er T e am F o rt re ss 2
T h e C re w 2
T h e F o re st
T h e W it c h er 3 : W il d H un t
To m C la n cy’s R ain b ow S ix : S ie g e
To w er U nit e
U ntu rn ed
V alh eim
V alo ra n t
V am pir e : T h e M asq uera d e
W ar T h un d er
W arfr a m e
Wolf t e am
W orld O f W arc ra ft
Z ula
P hasm op hob ia
P U BG : B A TTLE G RO UN DS
Pum mel P art y
R aft
R ead y O r N ot
R ed D ead R ed em ptio n 2
R esid en t E vil V il la g e
R IS K : G lo b al D om in atio n
R ob lo x
R ock e t L e ag u e
R ust
S ea o f T h ie ve s
S ekir o
S ta r W ars J e d i F a lle n O rd er
S ta rd ew V alle y
S tic k F ig h t: T h e G am e
Su p er P eo p le
H eart s o f I r o n I V
H um an : F a ll F la t
It T a ke s T w o
Le ag u e o f L e g en d s
Le ft 4 D ead 2
M afia : D efin it iv e E d it io n
M etin 2
M on ste r H un te r W orld
M ort a l K om bat 1 1
M ou n t & B la d e I I: B an nerlo rd
M ou n t & B la d e: W arb an d
M uck
N BA 2 K 20
N eed F o r S p eed H eat
N ew W orld
P ala d in s
P A YD AY 2

Sh oote r – F P S

A dve n tu re
B attle R oya le
R ole -P la yin g
Sp or t
Stra te g y
S an d box
R acin g
P la tfo rm
A rc a d e
M O ST P R EFE R RED P C G A M ES I N 2 0 21
GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY So u rc e : P la ysto re , R aze r G old , S te am , O yu n fo r, E p ic S to re
2 0 21
83 TU RKEY G AM E M AR KET R EP O RT 2 0 21

M OST P R EFE R RED C O NSO LE G A M ES I N 2 0 21
GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY Pla ysta tio n ( 4 -5 ), X b ox
Lis t A rra n ged b y L e tte r O rd er
2 0 21
84 TU RKEY G AM E M AR KET R EP O RT 2 0 21 M arv e l’s S p id er-M an
M in ecra ft
M ort a l K om bat 1 1
M ort a l K om bat X
N BA 2 K 21
N BA 2 K 22
N eed f o r S p eed
O ve rw atc h
P U BG : B A TTLE G RO UN DS
Red D ead R ed em ptio n 2
R O BLO X
Rock e t L e ag u e
Sh ad ow o f t h e T o m b R aid er
S ta r W ars B attle fr o n t I I ( 2 0 17 )
T o m C la n cy’s R ain b ow S ix : S ie g e
eFo otb all 2 0 22
e Fo otb all P ES 2 0 20
F1 2 0 20
Fa ll G uys
F IF A S erie s ( 2 0 -2 2)
Fo rt n it e
F o rz a H oriz o n 4
F o rz a H oriz o n 5
G en sh in I m pact
G host o f T su sh im a
God o f W ar ( 2 0 18 )
G ra n T u ris m o S p ort
G ra n d T h eft A uto V
H oriz o n Z ero D aw n
It T a ke s T w o
Am on g U s
Apex L e g en d s
A ssa ssin ‘s C re ed V alh alla
B attle fie ld 1
B attle fie ld 2 0 42
B attle fie ld V
B ra w lh alla
C all o f D uty : B la ck O ps 4
C all o f D uty : B la ck O ps C old W ar
C all o f D uty : B la ck O ps I II
C all o f D uty : M od ern W arfa re
C all o f D uty : W WII
D ays G on e
D estin y 2
E A S p ort s U FC 3

World R an kin g – T o ta l
1 8 – 1 918 – 1 9
W orld R an kin g – M ob il eW orld R an kin g – T o ta l
1 8
W orld R an kin g – M ob il e T U RK EY I N W ORLD R EV EN UE R A N KIN G
18
GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY
2 0 2020 21
85 TU RKEY G AM E M AR KET R EP O RT 2 0 21

PO PU LA R G A M IN G C O M PA N IE S I N T U RK EY
GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY
2 0 21
86 TU RKEY G AM E M AR KET R EP O RT 2 0 21 2K G am es
439 9
8 9Tril lio n
A hoy G am es
A m an ote s
A M ZG
A ppQ uan tu m
A ppQ uiz
A pps I n fo rm atio n T e ch .
A re n an et
A rk a n e S tu d io s
A sc e lla M ob il e
A stra g on
A xe sin M otio n
A ya sis
A yb ars Y alc in
A zu r I n te ra ctiv e G am es
B an d ai N am co
B each B um
B eau ty S alo n S tu d io
B ee G am es
B eth esd a
B ette r W orld G am es
B io w are
B liz za rd /A ctiv is io n
B oke
B oom Hit s
K in g
K in gsG ro u p
K le i E n te rt e in m en t
K ojim a
Kon am i
Kolib ri G am es
K ooap ps
K ra ft o n G am e U nio n
K R AFTO N, I n c.
La ria n S tu d io s
Lil it h G am es
Lio n S tu d io s
Lo ku m
Lo w te ch S tu d io s
Lu n im e
Mag ic T a ve rn
M aksim G am arn ik
M aru l G am es
M aso m o
Matc h in gh am G am es
M atte l 1 6 3
M ech an is t
M ed io cre
m iH oY o
M in ic lip
M NO G O A PPS
M oja n g
B ub ad u
B yte D an ce
C an d iv o re
C ap co m
C D P ro je kt R ed
C hess P rin ce
C hess.c o m
C od a P la tfo rm
C on ce rn ed A pe
C O W ON
Cra zy L a b s
C ry te k
C rit ic a l F o rc e
C ub in et
D ail y I n nova tio n
D eep S il v e r
D evo lv e r D ig it a l
D re am G am es
D re ss G am es f o r G ir ls
E A G am es
E asy b ra in
E p ic G am es
E te rm ax
Fa ce p un ch S tu d io s
Fa n ate e
FD G E n te rt a in m en t
Fid get D ev
Fin gers o ft
F ir a xis G am es
Fir s t T o u ch
F o llo w C ir c le s
Fo rg eG am es
Fro m So ft w are
F u go
G am eb asic s
G am efo rg e
G am elo ft
G are n a O nlin e
G art ic
G rin d in g G ear G am es
G ood J o b G am es
G ooog am e
Hab by
H alf b ric k
H e2 A pps
H ead U pG am es
H in te rla n d G am es
H om a
IG G
Ily o n D yn am ic s
Im an gi
In ners lo th
iP ose id on
K etc h ap p

PO PU LA R G A M IN G C O M PA N IE S I N T U RK EY
GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY
2 0 21
87 TU RKEY G AM E M AR KET R EP O RT 2 0 21 M oon S tu d io s
M oon to n
M ovil e
M yn et
N au gh ty D og
N dem ic C re atio n s
N ekki
N ero n ‘s B ro th er
N ete ase
N etm arb le
N EX O N
New S ta r G am es
N fin it y G am es
N ia n tic
N ik a E n te rt a in m en t
N in te n d o
N ord eu s
N ot D op ple r
O bsid ia n E n te rt a in m en t
O lz h ass
O nem t
OneS o ft
O ra n ge S tu d io s G am es
To p w ar S tu d io
U bis o ft
U nic o S tu d io
U nre al G am es
V ER TIG O G AM ES
V alv e
W arg am in g
W il d lif e S tu d io s
V ood oo G am es
W arn er B ro s. I n te ra ctiv e
W oog a
W ord G am e S tu d io
X b ox G am e S tu d io s
X -F lo w
Y alla G am e
You r S to ry I n te ra ctiv e
Z &K G am es
Z ake h
Z eg o S tu d io
Z en lif e
Z P LA Y
Zyn ga
Z uuks G am es
O utfit 7
P an ora m ik G am es
P ara d ox I n te ra ctiv e
P ara d ym e
Pla yg en d ary
P la ym ax G am e S tu d io
P earl A byss
P la yrix
P sy o n ix
P sy o n ix L LC
P op co re
Q uic k G am e
Relic
R ollic
R io t G am es
R ob lo x C oop era tio n
R ock sta r
R ovio E n te rt a in m en t
R O RTO S
SC S S o ft w are
S ayG am es
S E G A
Seye o n So ft
S m all G ia n t G am es
sm So ft
S N G I C T
So cia l P oin t
So n er K ara
S o n y I n te ra ctiv e
S ta rU nio n
Sq uare E n ix
S tu d io W il d ca rd
S u b m arin e A pps
Su p erc e ll
S u p erg ia n t G am es
S u p ers o n ic
S yb o
Ta p B la ze
T a p N atio n
Te ch la n d
Te ch la n d
Te n ce n t
tin yB uil d
T ir a m is u
T o ca B oca
To p G am es

LO CA L G A M IN G C O M PA N IE S I N T U RK EY
GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY 88
2 0 21
TU RKEY G AM E M AR KET R EP O RT 2 0 21
A bra ka d ab ra G am es
A ce G am es
A den G am es
A gave G am es
A lic tu s
A lp er G am es
A lf is h G am es
A ny G am es
A pphic G am es
A rc a d eM on k
A rs h G am e S tu d io
A ry a s G am es
A xe ll S tu d io
B ab il S tu d io s
B ack p ack G am es
B erz a h G am es A .Ş .
B ig ger G am es
B la ck b urn e G am es Y azıl ım A .Ş .
B la ck C oco
B le n d ed G am es
B re w G am es
B oom Hit s
C O M PA N YE-M AIL
in fo @ ab ra ka d ab ra .c o m .t r
in fo @ ace .g am es
in fo @ ad en gam es.c o m
co n ta ct@ ag ave .g am es
h ello @ a lic tu s.c o m
in fo @ alp erg am es.c o m
stu d io @ alf g am es.c o m
h ello @ an yg am es.i o
in fo @ ap phic g am es.c o m
b usin essd eve lo p m en t@ arc a d em on k.c o m
in fo @ ars h gam es.c o m
ary a sg am es.c o m /c o n ta ct
in fo @ axe lls tu d io .c o m
in fo @ bab il s tu d io s.c o m
in fo @ back p ack .g am es
in fo @ berz a h gam es.c o m
in fo @ big gerg am es.c o m
co n ta ct@ bla ck b urn e.g am es
co n ta ct@ bla ck co co .n et
il k e @ ble n d ed gam es.c o m
in fo @ bre w -g am es.c o m
h ttp s:/ /b oom hit s .c o m /
W EB SIT E
h ttp s:/ /a b ra k ad ab ra .c o m .t r/
h ttp s:/ /a ce .g am es/
h ttp s:/ /w ww.a d en gam es.c o m /
http :/ /w ww.a g ave .g am es/
w ww.a l ic tu s.c o m
w ww.a lp erg am es.c o m
h ttp :/ /w ww.a lf g am es.c o m /
http s:/ /w ww.a n yg am es.i o /
w ww.a p phic g am es.c o m
w ww.a rc a d em on k.c o m
w ww.a rs h gam es.c o m
w ww.a ry a sg am es.c o m
w ww.a xe lls tu d io .c o m
w ww.b ab il s tu d io s.c o m
w ww.b ack p ack .g am es
w ww.b erz a h gam es.c o m
h ttp s:/ /b ig gerg am es.c o m /
http s:/ /e xn atu ra th eg am e.c o m /
www.b la ck co co .n et
h ttp s:/ /b le n d ed gam es.c o m /
http s:/ /w ww.b re w -g am es.c o m /
http s:/ /b oom hit s .c o m /

LO CA L G A M IN G C O M PA N IE S I N T U RK EY
GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY
2 0 21
89 TU RKEY G AM E M AR KET R EP O RT 2 0 21
B yte ty p er
C atP ath
C lic k G am e S tu d io
C lo w n G am es
C ra n ia G am es
C re alo d e G am es
C re asa u r E n te rt a in m en t
C re sc iv e G am es
C oco n ut G am e
Cool P ig z
D ala k G am es
D ig it o y G am es
D re am G am es
E la G am e S tu d io
E lit e G am e S tu d io
E n ric h G am es
en ny G am es
E rik G am es
Fa b rik a G am es
Fib er G am es
Fo m o G am es
Fo rg e G am es
C O M PA N YE-M AIL
h ttp s:/ /b yte ty p er.c o m /
ca ta e o n .c o m
in fo @ cl ic k g am estu d io .c o m
h ello @ alic tu s.c o m
su p port @ cra n ia g am es.c o m
co n ta ct@ cre alo d eg am es.c o m
in fo @ cre asa u r.n et
h ello @ cre sc iv e g am es.c o m
co co n ut@ co co n utg am e.c o m
h ttp s:/ /c o olp ig z.i o /
eg em en @ dala kg am es.c o m
su p port @ dig it o yg am es.c o m
in fo @ dre am gam es.c o m
in fo @ ela g am estu d io .c o m
co n ta ct@ in gam eg ro u p .c o m
h i@ en ric h gam es.c o m
h ttp s:/ /e n nyg am es.c o m /c o n ta ct
in fo @ erik g am es.c o m
co n ta ct@ fa b rik a g am es.c o m
in fo @ fib erg am es.c o m .t r
h ello @ fo m o.g s
in fo @ fo rg eg am es.c o
W EB SIT E
h ttp :/ /b yte ty p er.c o m /
www.c a ta e o n .c o m
h ttp s:/ /c lic k g am estu d io .c o m /
www.c lo w n.g s
w ww.c ra n ia g am es.c o m
w ww.c re alo d eg am es.c o m
w ww.c re asa u r.n et
w ww.c re sc iv e g am es.c o m
h ttp :/ /w ww.c o co n utg am e.c o m /
http s:/ /c o olp ig z.i o /
h ttp :/ /d ala kg am es.c o m /
www.d ig it o y.g am es
w ww.d re am gam es.c o m
h ttp :/ /w ww.e la g am estu d io .c o m
w ww.i n gam eg ro u p .c o m
w ww.e n ric h gam es.c o m
h ttp s:/ /e n nyg am es.c o m /
www.e rik g am es.c o m
w ww.f a b rik a g am es.c o m
w ww.f ib erg am es.c o m .t r
h ttp s:/ /f o m o.g s/
h ttp s:/ /f o rg eg am es.c o

LO CA L G A M IN G C O M PA N IE S I N T U RK EY
GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY
2 0 21
90 TU RKEY G AM E M AR KET R EP O RT 2 0 21
Fo rt u n e M in e
Fo xP id er G am es
Fu go G am es
Fu n ik a G am es
Fu n rik a
Fu n m oth G am es
Fu n p ac ( M yn et)
G am eb it S tu d io
G am eg os
G am eg u ru
G am eH ub
G am este r
G am eta to r
G am ik ro
G ara w ell G am es
G ig an tic G am es
G narly G am e S tu d io
G ood J o b G am es
G oril la S o ft w ork s
G ra m G am es
G ün ay S tu d io
G ulliv e r’s G am es
C O M PA N YE-M AIL
c o n ta ct@ fo rt u n em in e.c o m
fo xp id erg am es@ gm ail .c o m
in fo @ fu go.m ob i
in fo @ fu n ik a g am es.c o m
in fo @ fu n rik a .c o m
in fo @ fu n m oth .c o m
h r@ fu n p ac.c o m
co n ta ct@ stu d io g am eb it .c o m
in f o@ gam eg os.c o m
h ello @ gam eg u ru .n et
in fo @ gam eh ub .g s
h ttp s:/ /w ww.g am este r.c o m .t r/c o n ta ct
le tg am eb eg in @ gam eta to r.c o m
in fo @ gam ik ro .c o m
in fo @ gara w ell.c o m
h ttp s:/ /g ig an tic .g s/
in fo @ gn arly g am estu d io .c o m
co n ta ct@ good jo b gam es.c o m
in fo @ goril la so ft w ork s.c o m
oth er@ gra m .g s
in fo @ gu n aystu d io .c o m
g u lliv e rs .g am es/
W EB SIT E
h ttp s:/ /f o rt u n em in e.c o m /
http s:/ /w ww.f o xp id erg am es.c o m /
www.f u g o.c o m .t r
w ww.f u n ik a g am es.c o m
h ttp s:/ /w ww.f u n rik a .c o m /
www.f u n m oth .c o m
w ww.f u n p ac.c o m
w ww.s tu d io g am eb it .c o m
h ttp s:/ / w ww.g am eg os.c o m /
www.g am eg u ru .n et
w ww.g am eh ub .g s
w ww.g am este r.c o m .t r
h ttp s:/ /w ww.g am eta to r.c o m /
www.g am ik ro .c o m
h ttp s:/ /w ww.g ara w ell.c o m /
http s:/ /g ig an tic .g s/
w ww.g n arly g am estu d io .c o m
w ww.g ood jo b gam es.c o m
h ttp :/ /g oril la so ft w ork s.c o m /
www.g ra m .g s
w ww.g u n aystu d io .c o m /t r/
h ttp s:/ /g u lliv e rs .g am es/

LO CA L G A M IN G C O M PA N IE S I N T U RK EY
GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY
2 0 21
91 TU RKEY G AM E M AR KET R EP O RT 2 0 21
G yb e G am es
G yro sc o p in g G am es
h ad i
H am mu ra b i G am es
H e2 A pps
H eis e n G am es
H ero C on ce p t
H ero G am es
H ES G am es
H ey G am es
H if iv e G am es
H ood y S tu d io s
H un gri G am es
H yp erF lo w G am es
H yp erla b
H yp erM on k
H yp ern ova T e ch nolo g y & G am in g
Im ag in it e S tu d io s
In d ie -d ir G am es
Jo ke r G am e
Koala G am e S tu d io
K od ob ur
C O M PA N YE-M AIL
in fo @ gyb eg am es.c o m
in fo @ gyro sc o p in ggam es.c o m
in fo @ had i.g s
h am mura b i.g am es@ gm ail .c o m
il e tis im @he2ap ps.c o m
heis e n g am es@ gm ail .c o m
h ttp s:/ /h ero co n ce p t.c o m /c o n ta ct/
h ello @ hero g am es tu d io .c o m
in fo @ hesg am es.c o m
in fo @ hey.g s
h ttp :/ /h if iv e .g am es/
c o n ta ct@ hood ystu d io s.c o m
in fo @ hun grig am es.c o m
in fo @ hyp er flo w gam es.c o m
h ello @ hyp erla b .g am es
in fo @ hyp erm on kg am es.c o m
in fo @ hyp ern ova -t e ch .c o m
in fo @ im ag in it e so ft .c o m
in fo @ in d ie d ir .c o m
h ttp :/ /jo ke rg am e.n et/s u p port -c e n te r
in fo @ ko ala g am estu d io .c o m
in fo @ ko d ob ur.c o m
W EB SIT E
h ttp s:/ /g yb eg am es.c o m /
http s:/ /g yro sc o p in ggam es.c o m /
http s:/ /w ww.h ad i.g s/
w ww.h a m mura b ig am es.c o m
w ww.h e2ap ps.c o m
w ww.h eis e n gam es.n et
h ttp s:/ /h ero co n ce p t.c o m /
http s:/ /w ww.h ero g am estu d io .c o m /
www.h esg am es.c o m
w ww.h ey.g s/t r/
h ttp :/ /h if iv e .g am es/
h ttp s:/ /w ww.h ood ystu d io s.c o m
h ttp s:/ /w ww.h un grig am es.c o .u k/
w ww.h yp erflo w gam es.c o m
w ww.h yp erla b .g am es
h ttp s:/ /w ww.h yp erm on kg am es.c o m /
http s:/ /w ww.h yp ern ova -t e ch .c o m /
www.i m ag in it e so ft .c o m
w ww.i n d ie d ir .c o m
w ww.j o ke r.g am es
h ttp s:/ /w ww.k o ala g am estu d io .c o m /
www.k o d ob ur.c o m /t r

LO CA L G A M IN G C O M PA N IE S I N T U RK EY
GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY
2 0 21
92 TU RKEY G AM E M AR KET R EP O RT 2 0 21
K ra ke r S tu d io
L a civ e rt D ig it a l S erv ic e s
Le art e s S tu d io s
Lib ra S o ft w ork s
Lo ku m G am es
M ad B yte G am es
M ad cra ft S tu d io s
M ae stro G am e S tu d io
M afia G am es
M ag ic La b G am e T e ch nolo g ie s
M an gora m a S tu d io
M aso m o
Mavis G am es
M aya d em T e kn olo ji
M aya w ork s
M eta ve rs e G am e S tu d io s
M id poly G am es
M il d M an ia
M ix e r G am es
M ob ge
M ob il e cra ft
M om en tu m D M T
CO M PA N YE-M AIL
h ello @ kra ke rs tu d io .c o m
sa ri@ la civ e rt .o rg
in fo @ le art e sstu d io s.c o m
lib ra s o ft w ork s@ gm ail .c o m
con ta ct@ lo ku m gam es.c o m
co n ta ct@ m ad byte g am es.c o m
m ad cra ft s tu d io s.c o m /
http s:/ /m ae stro .g s/
in fo @ m afia -g am es.c o m
h ello @ m ag la b .c o m .t r
c o n ta ct@ m an gora m astu d io .c o m
su p port @ m aso m o.c o m
sa yg in @ m avis g am es.c o m
il e ti s im @m aya d em .c o m
il e ti sim @m ult ip la ye r.c o m .t r
h ttp s:/ /a n gelic th eg am e.c o m /
in fo @ m id poly g am es.c o m
w e are @ m il d m an ia .c o m
h ello @ m ix e r.g am es
h ttp s:/ /m ob ge.n et/c o n ta ct
su p port @ m ob il e cra ft .n et
m om en tu m -d m t.c o m /t r/c o m pan y/c o n ta ct-u s/
W EB SIT E
w ww.k ra ke rs tu d io .c o m
w ww.l a civ e rt .o rg
h ttp s:/ /le art e sstu d io s.c o m /
www.l ib ra so ft w ork s.c o m
w ww.l o ku m gam es.c o m
w ww.m ad byte g am es.c o m
w ww.m ad cra ft s tu d io s.c o m
h ttp s:/ /m ae stro .g s/
h ttp s:/ /m afia -g am es.c o m /
www.m ag la b .c o m .t r
w ww.m an gora m astu d io .c o m
w ww.m aso m o.c o m
w ww.m avis g am es.c o m
w ww.m aya d em .c o m
w ww.m aya .w ork s
h ttp s:/ /a n gelic th eg am e.c o m /
http s:/ /w ww.m id poly g am es.c o m /
www.m il d m an ia .c o m
h ttp s:/ /w ww.m ix e r.g am es/
w ww.m ob ge.n et
w ww.m ob il e cra ft .n et
w ww.m om en tu m -d m t.c o m /t r/

LO CA L G A M IN G C O M PA N IE S I N T U RK EY
GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY
2 0 21
93 TU RKEY G AM E M AR KET R EP O RT 2 0 21
M oon S ta r G am es
M oon Sta rG am es
M ora la b s
M yth ra T e ch
N arc a d e
N eg en tra
N DG S tu d io
N it rid G am e
no-p act
N oh o G am es
N ow here S tu d io s
O m nio G am es
O TTO G am es
O ve rd ose C affe in e
O yu n S tü d yo su
P an go G am es
P an te o n
P assio n P un ch S tu d io
P axie G am es
P eak G am es
P ix e g a S tu d io
P ix o fu n
C O M PA N YE-M AIL
b ura kca km ak@ m oon sta rg am es.n et
in fo @ m oon sta rg am es.c o m
in fo @ m ora la b s.c o m
in f o @ m yth ra te ch .c o m
zip @ nar.c lu b
in fo @ neg en tra .c o m .t r
h ttp :/ /n d gstu d io .c o m .t r/# co n ta ct
in fo @ nit rid .c o m
in fo @ nop act.c o m
h ello @ noh o.g am es
in fo @ now here stu d io s.c o m
h i @ om nio .g s
h i@ otto g am es.s tu d io
m ed ic @ od ca f.c o m
in fo @ oyu n stu d yo su .c o m
in fo @ pan gog am es.c o m
in fo @ pan te o n .g am es
in fo @ passio n p un ch .s tu d io
h ttp s:/ /w ww.p axie g am es.c o m /
co n t act@ peak.c o m
in f o@ pix e g astu d io .c o m
in fo @ pix o fu n .c o m
W EB SIT E
h ttp s:/ /w ww.m oon sta rg am es.n et/
h ttp :/ /w ww.m oon sta rg am es.c o m /
www.m ora la b s.c o m
w ww.m yth ra t e ch .c o m
w ww.n arc a d e.c o m
w ww.n eg en tra .c o m .t r
h ttp :/ /n d gstu d io .c o m .t r/
w ww.n it rid .c o m
w ww.n op act.c o m
w ww.n oh o.g am es
w ww.n ow here stu d io s.c o m
h ttp s:/ /o m nio g am es.c o m /
http s:/ /w ww.o tto g am es.s tu d io /
w ww.o d ca f.c o m
w ww.o yu n stu d yo su .c o m
h ttp :/ /w ww.p an gog am es.c o m /
www.p an te o n .g am es
w ww.p assio n p un ch .s tu d io
h ttp s:/ /w ww.p axie g am es.c o m /
www.p eak.c o m
w ww.p ix e g astu d io .c o m
w ww.p ix o fu n .c o m

LO CA L G A M IN G C O M PA N IE S I N T U RK EY
GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY
2 0 21
94 TU RKEY G AM E M AR KET R EP O RT 2 0 21
P la ya b le F a cto ry
P ois o n S o ft w are S tu d io
P O W G am es
Q uok G am es
R ealit y A rt s S tu d io
R eco n ta ct G am es
R eve l G am es
R oar G am es S tu d io
R ock w is e E n te rt a in m en t
R og S tu d io s
R ollic G am es
R ub y G am e S tu d io
S ettin gs G am es
S im so ft
S in gin G ia n t
Sir S tu d io s
SN G S tu d io s
Sp yk e G am es
S ta rd ust G am es
S tu d io B il lio n
Stu d io G am eb it
S u ji G am es
C O M PA N YE-M AIL
h ello @ pla ya b le fa cto ry .c o m
d eve lo p @ pois o n so ft w are stu d io .c o m
h ey@ pow .g am es
h ttp s:/ /q uok.g am es/
in f o @ re al it y a rt s stu d io .c o m
in fo @ re co n ta ctg am e.c o m
h ttp :/ /w ww.r e ve l.g s/
in fo @ ro ar.g s
in fo @ ro cw is e .c o m
co n ta ct@ ro g stu d io s.c o m
h ttp s:/ /w ww.r o llic g am es.c o m /c o n ta ct
in fo @ ru b yg am estu d io .c o m
in f o@ se ttin gs.g am es
in fo @ sim so ft .c o m .t r
in fo @ sin gin gia n t.c o m
su p port @ sir s tu d io s.c o m
in fo @ sn gic t.c o m
h ttp s:/ /s p yk e g am es.c o m /
http s:/ /s ta rd ust.g s/
in fo @ stu d io b il lio n .c o m
co n ta ct@ stu d io g am eb it .c o m
in fo @ su jig am es.c o m
W EB SIT E
w ww.p la ya b le fa cto ry .c o m
w ww.p ois o n so ft w are stu d io .c o m
h ttp s:/ /p ow .g am es/
h ttp s:/ /q uok.g am es/
w ww.r e alit y a rt s stu d io .c o m
w ww.r e co n ta c tg am e.c o m
h ttp :/ /w ww.r e ve l.g s/
h ttp :/ /r o ar.g s/
w ww.r o cw is e .c o m
w ww.r o g stu d io s.c o m
w ww.r o llic g am es.c o m
w ww.r u b yg am estu d io .c o m
h ttp s:/ /s e ttin gs.g am es/
w ww.s im so ft .c o m .t r
h ttp :/ /w ww.s in gin gia n t.c o m /
www.s ir s tu d io s.c o m
h ttp s:/ / w ww.s n gic t.c o m /
http s:/ /s p yk e g am es.c o m /
http s:/ /s ta rd ust.g s/
w ww.s tu d io b il lio n .c o m /t r
w ww.s tu d io g am eb it .c o m
w ww.s u ji.g am es

LO CA L G A M IN G C O M PA N IE S I N T U RK EY
GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY
2 0 21
95 TU RKEY G AM E M AR KET R EP O RT 2 0 21 If y o u t h n k t h a t a
c o m pany o r
n fo rm ato n s
m s sn g n o u r l s t,
p le a se c o n ta ct u s
so t h a t w e c a n
up date t h e l s t.
T a b a G am es
Ta le W orld s E n te rt a in m en t
Ta lu s S tu d io
T e le p ort e r
Te ta G am es
Tip la y S tu d io
T ir a m is u S tu d io s
To sb y G am es
Trif le s G am es
U do G am es
U nco so ft Y azıl ım
U pperp ik G am es
V an ta P la y G am es
V elo xia
V ert ig o G am es
W eez B eez
W hoop s G am es
Y am y S tu d io
Y in g Y an g G am es
Z ero su m
Z uuks G am es
C O M PA N YE-M AIL
c o n ta ct@ ta b ag am es.c o m
in fo @ ta le w orld s.c o m
in fo @ ta lu sstu d io .c o m
p art n ers h ip @ te le p ort e r.g g
su p port @ te ta g am es.c o m
in fo @ tip la ystu d io .c o m
in fo @ tir a m is u .g am e
in fo @ to sb yg am es.c o m
in fo @ trif le sg am es.c o m
in fo @ ud og am es.c o m
h ell o @ un co so ft .c o m
h ttp :/ /u p perp ik .c o m /c o n ta ct/
h ell o @ va n ta .g am es
h ey@ ve lo xia .c o
in fo @ ve rt ig og am es.c o
w eez b eezg am es@ gm ail .c o m
in fo @ whoo p sg am e s.c o m
in fo @ ya m ystu d io .c o m
h ello @ yin ya n g.g am es
in fo @ ze ro su m .c o
h ttp s:/ /w ww.z u uks.c o m /c o n ta ct
W EB SIT E
h ttp s:/ /t a b ag am es.c o m /
www.t a le w orld s.c o m
h ttp :/ /w ww.t a lu sstu d io .c o m /
http s:/ /t e le p ort e r.g g/
w ww.t e ta g am es.c o m
w ww.t ip la ystu d io .c o m
w ww.t ir a m is u .g am e
http s:/ /t o sb yg am es.c o m /
www.t rif le s g am es.c o m
w ww.u d og am es.c o m
w ww.u n co so ft .c o m
h ttp :/ /u p perp ik .c o m /
www.v a n ta .g am es
h ttp s:/ /v e lo x ia .c o
w ww.v e rt ig og am es.c o
w ww.w eezb eez.c o m
h ttp s:/ /w hoop sg am es.c o m /
http s:/ /y a m ystu d io .c o m /
http s:/ /y in ya n g.g am es/
http s:/ /z e ro su m .c o /
w ww.z u uks.c o m

PO PU LA R S TR EA M ER S I N T U RK EY / T W IT C H T V
GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY
2 0 21
96 TU RKEY G AM E M AR KET R EP O RT 2 0 21

PO PU LA R S TR EA M ER S I N T U RK EY / T W IT C H T V
GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY
2 0 21
97 TU RKEY G AM E M AR KET R EP O RT 2 0 21

98
P O PU LA R Y O UTU BE C H AN NELS I N T U RK EY
GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY
2 0 21
TU RKEY G AM E M AR KET R EP O RT 2 0 21

PO PU LA R Y O UTU BE C H AN NELS I N T U RK EY
GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY
2 0 21
99 TU RKEY G AM E M AR KET R EP O RT 2 0 21

PO PU LA R I N STA GRA M I N FLU EN CER S I N T U RK EY
GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY
2 0 21
10 0 TU RKEY G AM E M AR KET R EP O RT 2 0 21

PO PU LA R I N STA GRA M I N FLU EN CER S I N T U RK EY
GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY
2 0 21
10 1 TU RKEY G AM E M AR KET R EP O RT 2 0 21

ACTIV E P A YM EN T O RG A N IZ A TIO NS
GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY Kayn ak: T ü rk iy e C um huriy e t M erk e z B an ka sı A yp ara Ö dem e K uru lu şu A .Ş . ( 8 80 )
C eo Ö dem e H iz m etle ri A .Ş . ( 8 78 )
D gp ara Ö dem e v e E le ktro n ik P ara K uru lu şu A .Ş . ( 8 93)
E fix Ö dem e H iz m etle ri A .Ş . ( 8 76 )
E le kse E le ktro n ik P ara v e Ö dem e K uru lu şu A .Ş . ( 8 55)
Fa tu ra ko m Ö dem e H iz m etle ri A .Ş . ( 8 58 )
Fö y F a tu ra Ö dem e K uru lu şu A .Ş . ( 8 59 )
G lo b al Ö dem e H iz m etle ri A .Ş . ( 8 84)
G ön d erA l Ö dem e H iz m etle ri A .Ş . ( 8 51)
İs ta n b ul Ö dem e K uru lu şu A .Ş . ( 8 83)
K lo n Ö dem e K uru lu şu A .Ş . ( 8 81)
M oka Ö dem e v e E le ktro n ik P ara K uru lu şu A .Ş . ( 8 57)
M on eyG ra m T u rk e y Ö dem e H iz m etle ri A .Ş . ( 8 71)
N K ola y Ö dem e v e E le ktro n ik P ara K uru lu şu A .Ş . ( 8 52 )
N estp ay Ö dem e H iz m etle ri A .Ş . ( 8 65)
O cte t E xp re ss Ö dem e K uru lu şu A .Ş . ( 8 74 )
Ö deal Ö dem e K uru lu şu A .Ş . ( 8 68 )
P ara g ra m Ö dem e H iz m etle ri A .Ş . ( 8 88 )
P ay F ix E le ktro n ik P ara v e Ö dem e H iz m etle ri A .Ş . ( 8 82)
P ayb ull Ö dem e H iz m etle ri A .Ş . ( 8 92)
P ayn et Ö dem e H iz m etle ri A .Ş . ( 8 66)
P aytre k Ö dem e K uru lu şu H iz m etle ri A .Ş . ( 8 56 )
P ra tik İ ş le m Ö dem e K uru lu şu A .Ş . ( 8 60 )
R ia T u rk e y Ö dem e K uru lu şu A .Ş . ( 8 79 )
S en d er Ö dem e H iz m etle ri A .Ş . ( 8 75 )
Tre n d Ö dem e K uru lu şu A .Ş . ( 8 62)
Tro n ap ay Ö dem e H iz m etle ri A .Ş . ( 8 87)
V ezn e24 T a h sil a t S is te m le ri v e Ö dem e H iz m etle ri A .Ş . ( 8 85)
V iz yo n E le ktro n ik P ara v e Ö dem e H iz m etle ri A .Ş . ( 8 54 )
W este rn U nio n T u rk e y Ö dem e H iz m etle ri A .Ş . ( 8 86)
2 0 21
10 2 TU RKEY G AM E M AR KET R EP O RT 2 0 21

ACTIV E E LE C TR O NIC F U N D O RG A N IZ A TIO NS
GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY Kayn ak: T ü rk iy e C um huriy e t M erk e z B an ka sı
A hla tc ı Ö dem e v e E le ktro n ik P ara H iz m etle ri A .Ş . ( 8 94)
A kö d e E le ktro n ik P ara v e Ö dem e H iz m etle ri A .Ş . ( 8 36 )
B ELB İM E le ktro n ik P ara v e Ö dem e H iz m etle ri A .Ş . ( 8 28 )
B ir le şik Ö dem e H iz m etle ri v e E le ktro n ik P ara A .Ş . ( 8 25)
B PN Ö dem e v e E le ktro n ik P ara H iz m etle ri A .Ş . ( 8 50 )
C EM ETE E le ktro n ik P ara v e Ö dem e H iz m etle ri A .Ş . ( 8 26 )
D Ö dem e E le ktro n ik P ara v e Ö dem e H iz m etle ri A .Ş . ( 8 30 )
ER PA Ö dem e H iz m etle ri v e E le ktro n ik P ara A .Ş . ( 8 37 )
F a stp ay E le ktro n ik P ara v e Ö dem e H iz m etle ri A .Ş . ( 8 91)
F a tu ra m atik E le ktro n ik P ara v e Ö dem e K uru lu şu A .Ş . ( 8 61)
H ız lıp ara Ö dem e H iz m etle ri v e E le ktro n ik P ara A .Ş . ( 8 33)
IQ M on ey Ö dem e H iz m etle ri v e E le ktro n ik P ara A .Ş . ( 8 89)
İn in al Ö dem e v e E le ktro n ik P ara H iz m etle ri A .Ş . ( 8 32 )
İy z i Ö dem e v e E le ktro n ik P ara H iz m etle ri A .Ş . ( 8 64)
Lyd ia n s E le ktro n ik P ara v e Ö dem e Hiz m etle ri A .Ş . ( 8 90 )
O za n E le ktro n ik P ara A .Ş . ( 8 39 )
P ala d yu m E le ktro n ik P ara v e Ö dem e Hiz m etle ri A .Ş . ( 8 34 )
P ap ara E le ktro n ik P ara A .Ş . ( 8 29 )
P aytr Ö dem e v e E le ktro n ik P ara K uru lu şu A .Ş . ( 8 63)
S ip ay E le ktro n ik P ara v e Ö dem e H iz m etle ri A .Ş . ( 8 38 )
TT Ö dem e v e E le ktro n ik P ara H iz m etle ri A .Ş . ( 8 70 )
TU RK E le ktro n ik P ara A .Ş . ( 8 27)
T u rk ce ll Ö dem e v e E le ktro n ik P ara H iz m etle ri A .Ş . ( 8 69)
U PT Ö dem e H iz m etle ri v e E le ktro n ik P ara A .Ş . ( 8 53)
V o d afo n e E le ktro n ik P ara v e Ö dem e H iz m etle ri A .Ş . ( 8 35 )
W ir e ca rd Ö dem e v e E le ktro n ik P ara H iz m etle ri A .Ş . ( 8 31)
2 0 21
10 3 TU RKEY G AM E M AR KET R EP O RT 2 0 21

ASSO CIA TIO NS
GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY
2 0 2020 21
10 4 TU RKEY G AM E M AR KET R EP O RT 2 0 21
T O GED (T u rk is h A sso cia tio n o f
G am e D eve lo p ers )
O YU N DER (A sso cia tio n o f G am e
Desig n ers , D eve lo p ers ,
P ub lis h ers a n d P ro d uce rs )
T O GED (T u rk is h A sso cia tio n o f
G am e D eve lo p ers )
O YU N DER (A sso cia tio n o f G am e
Desig n ers , D eve lo p ers ,
P ub lis h ers a n d P ro d uce rs )

Gam eX  
G IS T ( G am in g İ s ta n b ul)
A ll exh b t o n s have been
p ostp on ed f o r t h e la st 2 y e a rs
d ue t o C ovd -1 9 .
G A M E E X H IB IT IO NS
GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY
2 0 2020 21
10 5 In 20 22 , all exh b t o n s w l l
m eet w t h t h e p la ye rs a g an !
TU RKEY G AM E M AR KET R EP O RT 2 0 21

In s h ort ? A b ig ger G am in g Is ta n b ul. G am in g Is ta n b ul n ow r e fe rs t o g am in g, e sp ort s ,
a n d y o u th e xh ib it io n . T h is y e ar, e sp ort s a n d to u rn am en t a re as w it h in th e fa ir a re
la rg er. W e’r e o rg an iz in g o n e o f t h e b ig gest L A N P art ie s a n d e sp ort s t o u rn am en ts in
o u r r e g io n b y c o lla b ora tin g w it h o u r g lo b al p art n er a n d p ub lic in stit u tio n s.
W e h ave a d ed ic a te d s p ace fo r in te rn et s tre am ers ; th e c o n tra cte d s tre am ers h ere
w il l ta ke th e sta g e a n d m eet th e fa n s, a lo n g w it h th e tw en ty b ig gest stre am ers
u n d er th e tit le #ka lk g el Sp ecia l Ed it io n . In d ie w ay, ou r gam in g an d busin ess
d eve lo p m en t e co sy ste m th at sta rt e d d urin g th e p an d em ic , is n ow a G IS T b ra n d
in te n d ed fo r p ro fe ssio n als a n d in d ie s. T h e n ew n am e o f o u r B 2B s p ace is In d ie w ay.
W e c o n tin ue th e tra d it io n th is y e ar, to o, a n d p ro vid e fr e e s p ace d urin g th e fa ir fo r
in d ie t e am s w it h ou t a n in ve sto r. In a d dit io n t o In d ie w ay, M ağ ara J a m w il l a ls o b e a t
G IS T.
M eta ve rs e , N FT, a n d n ew t e ch nolo g ie s a re n ow a p art o f lif e , a n d w e’r e p re p arin g a
d ed ic a te d sp ace , se m in ars , a n d c h at se ssio n s fo r th em in G am in g Is ta n b ul 2 0 22.
Th ere a re c o sp la y c o n te sts a n d F R P sp ace a g ain . W e’r e g oin g b eyo n d th e c lo se d
are as by m akin g use of sh if t in g Gam in g Is ta n b ul to Sep te m ber, an d I ca n
re co m men d o u r vis it o rs to g et re ad y fo r o u td oor a ctiv it ie s. T h ere w il l b e a ve ry
s p ecia l g u est d urin g t h e o p en in g c e re m on y, b ut l e t’s k e ep it a s e cre t f o r n ow .
G AM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY
G IS T 20 22
In te rv e w
CEV H ER E R YÜ REK
D IR EC TO R O F
GAM IN G I S TA N BU L
AN D IN DIE W AY
10 6 You ‘l l m eet g am ers a g an a ft e r t w o y e ars .
W hat’s n t f o r u s?

GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY
G IS T 20 22
In te rv e w
CEV H ER E R YÜ REK
D IR EC TO R O F
GAM IN G I S TA N BU L
AN D I N DIE W AY
10 7 W hat a re t h e c o n trb uto n s f r o m G am n g I s ta n bul t o t h e g am n g
eco sy ste m , a n d w hat’s a re t s p la n s f o r t h e f u tu re ?
W e, a s th e s e cto r, w ere u n se ttle d a b ou t it b efo re th e p an d em ic p erio d . W e d id n’t
k n ow h ow d ig it a liz e d w e w ere , o r n ot a s d ig it a liz e d a s w e e xp ecte d . P an d em ic
p ro ve d th at fo r u s. E ve n ts a re th e m ost im port a n t p art s o f th e g am in g s e cto r. W e
un d ers to od it w hen th e b ig gest g am in g e ve n ts in th e w orld fa il e d in th eir o n lin e
atte m pts . G am ers a n d p ro fe ssio n als w an t t o m eet in r e al l if e .
Th e fir s t c o n trib utio n fr o m G am in g Is ta n b ul t o t h e e co sy ste m h as b een m akin g t h is
g re at m eetin g p ossib le . W e, a s 9 2,0 00 g am ers , a re c o m in g to g eth er. T h is m eetin g
p ro vid es t h e o p port u n it y o f m akin g a g re at b re akth ro u gh , d eve lo p in g b usin ess a n d
m ark e tin g fo r g am in g a n d h ard w are c o m pan ie s, b ra n d s in te n d in g to re ach g am er
an d y o u n g s e g m en ts , a n d a n yo n e e ls e .
Ju st l ik e G erm an y, F ra n ce , C hin a h as l e ad in g f a ir b ra n d s, T u rk e y h as G am in g I s ta n b ul.
G IS T is n ow a n e sta b lis h ed b ra n d in t h e g lo b al s e cto r a n d d ra w s a m in im um o f t h re e
th ou sa n d pro fe ssio n al vis it o rs eve ry ye ar. It s co n trib utio n to th e eco sy ste m is
a p pare n t, a n d w e c a lc u la te it s fin an cia l c o n trib utio n a n d fo re ig n e xc h an ge in p ut a s
ap pro xim ate ly 5 m il lio n E uro s p er y e ar.

GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY
G IS T 20 22
In te rv e w
CEV H ER E R YÜ REK
D IR EC TO R O F
GAM IN G I S TA N BU L
AN D I N DIE W AY
1 0 8 W hat a re t h e c o n trb uto n s f r o m G am n g I s ta n bul t o t h e g am n g
eco sy ste m , a n d w hat’s a re t s p la n s f o r t h e f u tu re ?
O f c o u rs e , I h ave to sa y th at G am in g Is ta n b ul h asn ‘t m ad e it a lo n e. W e’v e fir s t
b eco m e a p art a n d th en , th e m ain e ve n t o f th e e co sy ste m w it h s u p port fr o m th e
se cto r a n d g am ers . T h is is t h e jo in t e ffo rt o f a n yo n e in ve stin g in t h e s e cto r, in clu d in g
gam in g a n d e sp ort s b ra n d s, a g en cie s, a n d p ro fe ssio n als . W e c re ate d t h e e co sy ste m
to g eth er, a n d G am in g I s ta n b ul is it s n am e.
W e’v e g ot a s im ple p la n fo r t h e fu tu re ; w e’r e t h e b ig gest g am e e ve n t in t h e r e g io n ,
an d o n e o f th e e ig h t b ig gest g am in g e ve n ts in th e w orld . O ur p urp ose is to b e
ra n ke d w it h in t h e t o p t h re e a n d t o e xte n d G am in g Is ta n b ul b eyo n d fa ir g ro u n d s t o
tu rn it in to a la rg er n etw ork o f eve n ts h eld sim ult a n eo u sly in va rio u s p art s o f
Is ta n b ul. W e’v e m ad e sig n if ic a n t p ro g re ss in th is re sp ect, b ut it ‘s to o early to
a n nou n ce it .
G am n g s ta n bul.c o m
C ata lo g L in k

GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY
G A M EX 20 22
İS M ET G Ö KSE L
R Ö NESA N S
EX H IB IT IO N A N D
PU BLIS H IN G I N C.
FO UN DER /
C H AIR M AN O F T H E
BO AR D
10 9
In te rv e w
Aft e r T w o Y ears , Y ou F n ally M eet T h e G am ers A gan ,
W hat A w at s U s?
G am eX , a n In te rn atio n al D ig it a l G am in g a n d E n te rt a in m en t F a ir , w il l b e h eld a t
Is ta n b ul T U YA P F a ir a n d C on gre ss C en te r o n 1 9 -2 2 M ay 2 0 22. A tte n d ed b y m ore t h an
10 0 th ou sa n d yo u n g p eo p le a t a n y a g e e ve ry ye ar, G am eX is a g ain e xp ecte d to
g ath er m ore th an 10 0 th ou sa n d g am ers to g eth er d urin g th e C om mem ora tio n o f
A ta tu rk , Y ou th a n d S p ort s D ay o n 1 9 M ay 2 0 22.
To b e h eld w it h t h e c o n trib utio n f r o m s tro n g s p on so rs , e ach o f w hic h is le ad in g in it s
o w n s e cto r, a n d th e g re at s u p port fr o m p rin te d , v is u al a n d d ig it a l m ed ia , G am eX
20 22 w il l fe atu re v a rio u s se ctio n s su ch a s C osp la y C on te sts , E sp ort s T o u rn am en ts ,
G eek B aza a r S p ace , G am eX C am pus U niv e rs it ie s S p ace , D ro n e R ace s, R ob ot W ars ,
In d ie G am e S p ace , B oard G am es, C om ic B ook, A nim e, M an ga (S u b -c u lt u re ) S p ace ,
In flu en ce r M eetin gs, Esp ort s Te am A ctiv it ie s, Sim ula to r, an d V R Sp ace s, w here
v is it o rs c a n h ave fu n t o re p le tio n a t B 2C h alls . C ele b ra tin g it s s ix te en th a n niv e rs a ry ,
G am eX w il l b e w id ely a tte n d ed b y m an y in te rn atio n al a n d d om estic g am e a n d
gam in g te ch nolo g y bra n d s. Gam eX , ou r In te rn atio n al Dig it a l Gam in g an d
En te rt a in m en t F a ir , is a n o rg an iz a tio n p ro fe ssio n ally h ostin g t h e m ost v is it o rs in t h e
re g io n fr o m Easte rn Euro p e to A sia . A lo n g w it h th e G am in g an d Te ch nolo g y
co m pan ie s, so cia l m ed ia p hen om en a a s w ell a s b ig in te rn atio n al a n d d om estic
b ra n d s t a rg etin g t h e e sp ort s p la ye rs a n d y o u n g a u d ie n ce p art ic ip ate in o u r fa ir a n d
m ake p ro m otio n s. C on stit u tin g th e ro of a n d b ein g th e b ig gest p la tfo rm o f D ig it a l
G am in g a n d E n te rt a in m en t W orld , G am eX is t o b e h eld in a t o ta l a re a o f 2 2,5 0 0 m 2,
in clu d in g 5 H alls a n d O pen s p ace s, c lo se t o E 5, a n d r ig h t n ext t o M etro b us s ta tio n .

GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY
G A M EX 20 22
110
I n te rv e w
Aft e r T w o Y ears , Y ou F n ally M eet T h e G am ers A gan ,
W hat A w at s U s?
İS M ET G Ö KSE L
R Ö NESA N S
EX H IB IT IO N A N D
PU BLIS H IN G I N C.
FO UN DER /
C H AIR M AN O F T H E
BO AR D
Atte n d ed b y th e U nio n o f E sp ort s C lu b s in th e p ast ye ars , G am eX w il l h ost th e
b ig gest e sp ort s c lu b s o f T u rk e y, a n d t h eir t e am s a n d p la ye rs t h is y e ar. In a d dit io n t o
th e s p ace s w here e sp ort s c lu b s a n d t h e m ost lo ve d in flu en ce rs in T u rk e y w il l m eet
an d c h at w it h th ou sa n d s o f fa n s, a n d h ave p hoto g ra p hs ta ke n , b re ath ta kin g s h ow
m atc h es w il l b e p la ye d in G am eX 2 0 22. A ls o , v is it o rs w il l jo in g am es w it h p le n ty o f
re w ard s in t e n s o f e sp ort s t o u rn am en ts t o b e h eld d urin g 4 d ays, a n d c o m pete fo r
b oth w in nin g a n d h avin g f u n .
A v is it o r p ro fil e q ualif ie d b y y o u n g, w ell- t ra in ed , t e ch -s a vvy p eo p le w ho w an t t o b uy
th e rig h t p ro d uct a t th e rig h t p ric e c o m pris e s th e b ig gest fo rc e o f th e fa ir . O ur
co u n try p ro vid es c o m pan ie s w it h u n iq ue o p port u n it ie s v ia a y o u n g a n d d yn am ic
g am er a u d ie n ce o f m ore th an 4 0 m il lio n p eo p le a n d a ra p id ly g ro w in g d ig it a l
e n te rt a in m en t m ark e t. O ur v is it o rs h ave t h e o p p ort u n it y o f v is it in g e ach s ta n d d ue t o
o u r fa ir g ro u n d la yo u t an d org an iz a tio n s. So , th ou sa n d s of vis it o rs have th e
op port u n it y o f t e stin g h un d re d s o f p ro d ucts a n d s e rv ic e s p ro m ote d d urin g t h e f a ir .

GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY
G A M EX 20 22
111
I n te rv e w
Aft e r T w o Y ears , Y ou F n ally M eet T h e G am ers A gan ,
W hat A w at s U s?
İS M ET G Ö KSE L
R Ö NESA N S
EX H IB IT IO N A N D
PU BLIS H IN G I N C.
FO UN DER /
C H AIR M AN O F T H E
BO AR D
Th e b g gest c o sp la y c o n te st n t h e r e g o n w ll b e h eld h ere !
Lik e e ve ry y e ar, a c o sp la y c o n te st, w hic h is a c o stu m e p erfo rm an ce w here g am e,
m ovie , a n d a n im e c h ara cte rs a re im it a te d , w il l b e h eld in G am eX in 2 0 22. C osp la ye rs
t o a tte n d fr o m a ll a ro u n d T u rk e y w il l b oth h ave fu n a n d c o m pete fo r t h e b ig p riz e
b efo re t h e s p ecta to rs a n d t h e ju ry f o r 4 d ays.
S ta k eh old ers o f t h e g am n g s e cto r w ll m eet!
S ta ke h old ers o f t h e g am in g s e cto r w il l m eet in t h e G am eX 2 0 22 B 2B b usin ess h alls
t o b e org an iz e d w it h th e p art n ers h ip of G am e Fa cto ry , an in cu b atio n ce n te r
d ed ic a te d to g am e d eve lo p ers . S ecto r p ro fe ssio n als w il l b e p ro vid ed w it h v a rio u s
p ossib il it ie s su ch as sp ecia l netw ork in g are as, m eetin g halls , co n fe re n ce s,
p re se n ta tio n s, a n d p an els t o b e a tte n d ed b y d om estic a n d in te rn atio n al s p eake rs in
t h e G am eX 2 0 22 B usin ess se ctio n in clu d in g 2 h alls w it h in th e fa ir g ro u n d s a n d a
c o n tro lle d e n try p oin t.
G am ex.c o m .t r

GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY Tim es a re c h an gin g f a st, a n d s o a re t h e m ech an ic s a n d d yn am ic s o f t h e g am in g s e cto r. E sp ecia lly
T u rk e y is in g re at c o m petit io n w it h b oth th e w orld a n d it s e lf . W e p ro u d ly s h are a n ew s u cce ss
s to ry a lm ost e ve ry w eek f r o m u n ic o rn s t o e xit s , in ve stm en ts .
S u re ly , th is n ew s u n b elie va b ly m otiv a te s a n d e n co u ra g es su cce sso rs a n d n ew te am s. T u rk e y’s
u n sta b le e co n om y f u rt h er f u els t h is r a p id o rg an iz a tio n . E ve ry o n e w an ts t o ” p ull- t h ro u gh ” f ir s t, a n d
th en w in . T h e c o m mon is su e is t h e s a m e: q ualif ie d h um an r e so u rc e s.
E ve n if I sa y th at th e fa m ou s y o u n g p op ula tio n o f o u r c o u n try h as fo u n d it s p ro fe ssio n /s e cto r
m an y tim es a s o f n ow , w e’r e stil l a w ay fr o m tra in in g q ualif ie d p ers o n nel, o r ra th er p ro vid in g
p ers o n nel w it h t h e s p eed a n d q ualit ie s e xp ecte d b y t h e m ark e t.
D on ‘t g et it w ro n g; w e d on ‘t m ean t h e n eed f o r g am e d eve lo p ers , d esig n ers , a n d a rt is ts , a n d n ow
p ers o n nel is re q uir e d fo r m an y ro le s fr o m g am e-s p ecif ic h um an re so u rc e s e xp ert s to p ub lic
r e la tio n s o ffic e rs . A s y o u s e e, t h in gs h ave c h an ged .
S E C TO RA L E D UCA TIO N I N T U RK EY
112
2 0 21
TU RKEY G AM E M AR KET R EP O RT 2 0 21 G Ü VEN Ç A TA K
FO UN DER D IR EC T O R A T
BA H CESE H IR U N IV ER SIT Y
G AM E L A B ( B U G)
ED UCA TIO N
W IT H AN E X P ER T’S
C O M MEN T

GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY Here , p eo p le s u re ly lo ok a ft e r t ra in in g. B ein g a s e lf – t a u gh t p ers o n a n d im pro vin g o n ese lf c o u ld b e
a s o lu tio n a t t h e t im e, y e t t h e s e cto r is in t h e h op es o f a s ta n d ard iz e d a n d s e lf – r e n ew in g s y ste m , a
t ra in in g lin e. N o m atte r ve ry g ood ste p s are ta ke n in th e p ast 10 ye ars fo r g am e d esig n ,
un iv e rs it ie s a re n ‘t a g il e e n ou gh t o m eet s e cto ra l e xp ecta tio n s, a n d p erh ap s, t h ey s h ou ld n’t b e. B y
defin it io n , a u n iv e rs it y m ust b e a n in te rs e ctio n w here id eas a n d p eo p le m eet, a n d n ew v is io n s
an d in it ia tiv e s a re d esig n ed . W e c a n s e t s u ch a c o u rs e f o r m aste r’s p ro g ra m s a t l e ast.
H ow eve r, u n d erg ra d uate p ro g ra m s m ust d efin it e ly g et r e ad y f o r t h e c re atio n o f h um an r e so u rc e s
an d u p d ate t h em se lv e s a cco rd in gly . W e n ow h ave 1 2 u n d erg ra d uate p ro g ra m s fo r D ig it a l G am e
Desig n in T u rk e y; a ll b ut o n e a re fo u n d atio n u n iv e rs it ie s a n d m ore o r le ss a ll h ave th e sa m e
pro b le m r e g ard in g t h e s e cto r, m ean in g h um an r e so u rc e s.
J u st lik e th e se cto r is lo okin g fo r q ualif ie d p ro fe ssio n als , u n iv e rs it ie s a re lo okin g fo r q ualif ie d
aca d em ic ia n s, a n d t h at’s w here w e g et in to a v ic io u s c yc le . T h is is b eca u se p ro g ra m s w here t h ose
a ca d em ic ia n s w il l s tu d y n eed t o b e o p en ed f ir s t. U nfo rt u n ate ly , t h ere a re p en d in g p ro g ra m s d ue
to f a il u re o f f in d in g s ta ff d esp it e t h e b ein g a p pro ve d .
S E C TO RA L E D UCA TIO N I N T U RK EY
2 0 21
113 T U RKEY G AM E M AR KET R EP O RT 2 0 21 G Ü VEN Ç A TA K
FO UN DER D IR EC T O R A T
BA H CESE H IR U N IV ER SIT Y
G AM E L A B ( B U G)
ED UCA TIO N
W IT H A N E X P ER T’S
C O M MEN T

GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY W e’r e m akin g a rra n gem en ts fo r a d octo ra l p ro g ra m tit le d “G am in g S tu d ie s” a s b oth it ‘s b een
ask e d fo r y e ars a n d c o u ld b e t h e c u re fo r t h is p ro b le m . W e h op e t h at “D r. B U G” w il l s ta rt in t h e
next fa ll s e m este r. A q uit e n ew d eve lo p m en t fo r e xit in g th is v ic io u s c yc le is th at D ig it a l G am e
Desig n p ro g ra m s w il l n ow b e c o n sid ere d a s “a p plie d ” p ro g ra m s (w hy it w asn ‘t c o n sid ere d s o in
t h e p ast is stil l a m yste ry ) a n d c a n h ir e In stru cto rs , m ean in g th at fe llo w s w it h ou t a d octo ra l
d eg re e b ut a m aste r’s d eg re e a n d /o r s e cto ra l e xp erie n ce w il l b e a b le t o b e h ir e d a s s ta ff, y e t o n ly
if t h ey h ave p ro fic ie n t A LE S a n d Y D S s c o re s.
T h ese sc o re s a n d ty p es m ig h t b e q uit e b oth ers o m e, b ut it ‘s a sig n if ic a n t ste p to w ard s th e
re so lu tio n o f th e h um an re so u rc e p ro b le m . U nfo rt u n ate ly , th e fa ct th at m an y p ro g ra m s a re
a tte m pte d t o b e o p en ed in a h urry is a n oth er p ro b le m . It ‘s im port a n t t o k e ep u p w it h t h e r is in g
tre n d o f t h e g am in g s e cto r a n d b e in t h e g ro ove , b ut a c e rt a in v is io n , a g am e p la n n eed s t o b e
exe cu te d w hil e d oin g s o , a n d t h at’s o n ly p ossib le w it h a n in fr a stru ctu re . O th erw is e , it w ou ld n’t b e
possib le t o k e ep u p w it h d ail y c h an gin g t re n d s a n d in te g ra te t h em in to e d uca tio n , l e t a lo n e o p en
a p ro g ra m . T o d ay, w e ro ck o u r b ra in s o ve r b lo ck ch ain g am es a n d N FT w hil e w e w ere o ccu p ie d
w it h t h e h yp erc a su al p ro d uctio n l in e y e ste rd ay.
S E C TO RA L E D UCA TIO N I N T U RK EY
2 0 21
114 T U RKEY G AM E M AR KET R EP O RT 2 0 21 G Ü VEN Ç A TA K
FO UN DER D IR EC T O R A T
BA H CESE H IR U N IV ER SIT Y
G AM E L A B ( B U G)
ED UCA TIO N
W IT H A N E X P ER T’S
C O M MEN T

GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY In th is c o n te xt, it ‘s re q uir e d to d eliv e r a d yn am ic a n d v is io n ary c u rric u lu m . A noth er n eed is to
o p en V oca tio n al S ch ools ( M YO ) f o r g am e d eve lo p m en t a n d t h e a rt o f g am in g b eca u se o n ly t h ese
tw o-y e ar v o ca tio n al s c h ools c a n c lo se t h e p ro d uctio n g ap o f t h e s e cto r a t in y b it , a n d r a is e g ood
op era to rs . T h ere a re c e rt if ic a tio n p ro g ra m s o p en ed w it h th e sa m e in te n tio n s, b ut th ey’r e n ot
en ou gh . A n in clu siv e s y ste m is r e q uir e d f o r m eetin g t h e d em an d .
A s fo u r-y e ar u n d erg ra d uate p ro g ra m s try to a d dre ss 3 6 0 -d eg re es g am e p ro d uctio n fr o m th e
co n ce p tu al s ta g e t o b usin ess d eve lo p m en t (a t le ast id eally ), t h ese p ro g ra m s m ig h t b e e xp ecte d
to p ro vid e (a n d th ey d o) m ore te am s, in it ia tiv e s, a n d in nova tiv e g am es. T h is ty p e o f d iv is io n o f
la b or w ou ld b e m uch m ore o p tim al o n t h e a ca d em ic s id e.
R ece n tly in cre ase d n um ber o f g am e p re -in cu b atio n , in cu b atio n , a n d a cce le ra tio n p ro g ra m s c a n
p ro vid e a g re at v a rie ty o f t ra in in g u n d er t h e r o of o f m en to rs h ip . T o s a y t h e le ast, f in e-t u n in g s u ch
a s e lf – t a u gh t te am a d m it te d to th is ty p e o f p ro g ra m w ou ld h elp th em le arn th e fu n d am en ta ls
a n d s o lv e t h e f u n d am en ta l p ro b le m s.
S E C TO RA L E D UCA TIO N I N T U RK EY
2 0 21
115 T U RKEY G AM E M AR KET R EP O RT 2 0 21 G Ü VEN Ç A TA K
FO UN DER D IR EC T O R A T
BA H CESE H IR U N IV ER SIT Y
G AM E L A B ( B U G)
ED UCA TIO N
W IT H A N E X P ER T’S
C O M MEN T

GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY Th e o n ly w ay fo r th is ty p e o f p ro g ra m to b e s u sta in ab le is to a ctiv a te a “le arn -t e ach ” m od el b y
esta b lis h in g a c lo se d -c ir c u it sy ste m , a n d se le ctio n o f th e in cu b atio n te am s to b e a d m it t e d is
im port a n t in th is se n se . Lik e w is e , it ‘s good to se le ct th e co m pan ie s to pro vid e exte rn al
co n su lt a n cy a cco rd in g t o t h is m od el.
F in ally , c o m mun it ie s fo ste r b oth e d uca tio n a n d t h e s e cto r, a n d it ‘s v it a l t h at t h ey’r e s u p port e d in
t h is s e n se . W e, a s e d uca to rs a n d p ro fe ssio n als , m ust s u p erv is e a n d o b se rv e t h e c o m mun it ie s t o
t e st t h e w ate r, c o lle ct d ata a n d b e a b le t o in te rv e n e w hil e a t t h e b otto m o f t h e la d der, b eca u se
a cce ss t o t h e b ase s ta rt s w it h t h em .
It ‘l l b e m uch b ette r a n d is o n ly a m atte r o f tim in g a n d c o o rd in atio n , b ut it ‘s a fa ct th at w e
ce rt a in ly d on ‘t s te p b ack n ow e ve n t h ou gh w e t a ke b ab y s te p s in s o m e t o p ic s!
S E C TO RA L E D UCA TIO N I N T U RK EY
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116 T U RKEY G AM E M AR KET R EP O RT 2 0 21 G Ü VEN Ç A TA K
FO UN DER D IR EC T O R A T
BA H CESE H IR U N IV ER SIT Y
G AM E L A B ( B U G)
ED UCA TIO N
W IT H A N E X P ER T’S
C O M MEN T

GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY
2 0 21
117 T U RKEY G AM E M AR KET R EP O RT 2 0 21 TIT LE
M E D İP O L U N IV ER SIT Y
C O URSE N AM E
DIG IT A L G AM E D ESIG N
CO URSE O BJE C TIV E
Th e o b je ctiv e o f th e c o u rs e “D ig it a l G am e D esig n ” in th e
N ew Med ia an d Com mun ic a tio n Pro g ra m at
C om mun ic a tio n F a cu lt y o f M ed ip ol U niv e rs it y is to p ro vid e
in fo rm atio n on th e stru ctu re s an d te ch nolo g ie s of th e
cu rre n t d ig it a l g am es w it h in th e c o n te xt o f fu n d am en ta l
g am e d esig n c o n te n t, d o vis u al stu d ie s p ra ctic a lly in th e
co m pute r e n vir o n m en t a n d c re ate a s a m ple g am e d esig n
p ro je ct.
T IT LE
İS TA N BU L K Ü LT Ü R U N IV ER SIT Y
C O URSE N AM E
DIG IT A L G AM E D ESIG N
CO URSE O BJE C TIV E
Th e o b je ctiv e o f th e c o u rs e “D ig it a l G am e D esig n ” in th e
N ew M ed ia a n d C om mun ic a tio n P ro g ra m a t İs ta n b ul K ült ü r
U niv e rs it y is to b rin g th e stu d en ts in th e in fo rm atio n a n d
ab il it y t o d eve lo p d ig it a l g am es w it h in t h e f r a m ew ork o f t h e
gam if ic a tio n a n d g am e c re atio n t e ch niq ues a n d p rin cip le s.
T h e g am e a n d g am if ic a tio n p ro ce ss w il l b e t a u gh t t h ro u gh
th eo re tic a l in fr a stru ctu re a n d p ra ctic a l a p p lic a tio n s d urin g
th e c o u rs e .
G A M E D ESIG N O PTIO NAL U N DER G RA DUA TE C O URSE S

GA M E D ESIG N O PTIO NAL U N DER G RA DUA TE C O URSE S
GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY
2 0 21
118 T U RKEY G AM E M AR KET R EP O RT 2 0 21 TIT LE
Y E D İT E P E U N IV ER SIT Y
C O URSE N AM E
GAM E D ESIG N 1 0 1
C O URSE O BJE C TIV E
Th e o b je ctiv e o f t h e c o u rs e “G am e D esig n 1 0 1” in t h e V is u al
C om mun ic a tio n an d Desig n Dep art m en t of Yed it e p e
U niv e rs it y is to in tro d uce stu d en ts to th e fu n d am en ta l
co n ce p t a n d w ork in g p rin cip le s o f g am e d esig n a n d o ve ra ll
d esig n . G oin g h an d in h an d w it h t h e a p plic a tio n a n d b ein g
b ase d on both pla ye r-fo cu se d an d cyc lic a l/ it e ra tiv e
u n d ers ta n d in g o f d esig n , th e co u rs e p ro vid es th eo re tic a l
in fo rm atio n p er w eek a s w ell a s re q uir e s th e stu d en ts to
d eve lo p a (d ig it a l a n d n on -d ig it a l) g am e s ta rt in g fr o m th e
id ea sta g e til l th e fin al p ro d uct sta g e. Stu d en ts w il l b e
te ste d by th eo re tic a l co u rs e s as w ell as ap plic a tio n s.
S tu d en ts w il l b e activ e ly su p port e d an d gu id ed b y th e
le ctu re rs an d vis it in g exp ert s o f th e co u rs e d urin g th eir
g am e d eve lo p m en t p ra ctic e s.
T IT LE
Y IL D IZ T E K N İK U N IV ER SIT Y
C O URSE N AM E
3D G AM E D ESIG N
CO URSE O BJE C TIV E
Th e o b je ctiv e o f t h e c o u rs e “3 D G am e D esig n ” in t h e G ra p hic
D esig n Und erg ra d uate Pro g ra m at Yıl d ız Te ch nic a l
U niv e rs it y is to se t u p in fr a stru ctu re o n 3D G am e D esig n
p ro ce sse s a n d t o ols , a n d t o d esig n a 3 D g am e in t h e lig h t o f
su ch in fo rm atio n .

GA M E D ESIG N O PTIO NAL U N DER G RA DUA TE C O URSE S
GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY
2 0 21
119 T U RKEY G AM E M AR KET R EP O RT 2 0 21 TIT LE
Y A KIN D O ĞU U N IV ER SIT Y
C O URSE N AM E
DIG IT A L G AM E D ESIG N
CO URSE O BJE C TIV E
Yakın D oğ u U niv e rs it y D ig it a l G am e D esig n U nd erg ra d uate
C ou rs e
T IT LE
S A KA R YA U N IV ER SIT Y
C O URSE N AM E
DIG IT A L G AM E A N ALY SE S
C O URSE O BJE C TIV E
Saka ry a U niv e rs it y D ig it a l G am e A naly se s
T IT LE
GA Zİ U N IV ER SIT Y
C O URSE N AM E
ED UCA TIO NAL P C G AM E D ESIG N
CO URSE O BJE C TIV E
G azi U niv e rs it y E d uca tio n al P C G am e D esig n C ou rs e
T IT LE
A N AD O LU U N IV ER SIT Y
C O URSE N AM E
PC G AM E D ESIG N 1
C O URSE O BJE C TIV E
Anad olu U niv e rs it y P C G am e D esig n 1 C ou rs e
T IT LE
Ç U KU RO V A U N IV ER SIT Y
C O URSE N AM E
DIG IT A L G AM E D ESIG N 1
C O URSE O BJE C TIV E
Th is c o u rs e p ro vid es p ra ctic a l a n d c o n ce p tu al in fo rm atio n
on d ig it a l d esig n a n d f o r a n aly z in g t h em .
TIT LE
G ALA TA SA R AY U N IV ER SIT Y
C O URSE N AM E
DIG IT A L G AM E D ESIG N
CO URSE O BJE C TIV E
As p art o f th is c o u rs e , stu d en ts a re e xp ecte d to im pro ve
th eir an aly tic a l eva lu atio n sk il ls at fo rm , co n te n t, an d
p ro ce ss m an ag em en t l e ve ls f o r w id ely v a rie d d ig it a l g am es.

GA M E D ESIG N M ASTE R ’S P R O GRA M S
GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY
2 0 21
12 0 TU RKEY G AM E M AR KET R EP O RT 2 0 21 TIT LE
BA H ÇEŞE H İR U N IV ER SIT Y
C O URSE O BJE C TIV E
G am e D esig n M aste r’s P ro g ra m fo llo w s a n in te rd is c ip lin ary se tu p b y d ir e ctin g stu d en ts
to w ard s dif fe re n t fie ld s su ch as gam e art s , gam e stu d ie s, gam e pro d uctio n , gam e
eco n om y, a n d g am if ic a tio n b eyo n d th e d esig n c o u rs e s. T h e p ro g ra m m ake s a d if fe re n ce
w it h it s m od ula r e d uca tio n s y ste m a n d p ro je ct b ase d c o u rs e m ech an is m .
TIT LE
İS T A N BU L T E K N İK U N IV ER SIT Y
C O URSE O BJE C TIV E
G am e a n d In te ra ctio n T e ch nolo g ie s T h esis B ase d M aste r’s D eg re e P ro g ra m u n d er th e
D ep art m en t o f G am e a n d I n te ra ctio n T e ch nolo g ie s a t M aste r’s E d uca tio n I n stit u te
T IT LE
O DTÜ G ATE
C O URSE O BJE C TIV E
M id dle E ast T e ch nic a l U niv e rs it y G am e T e ch nolo g ie s M aste r’s P ro g ra m
T IT LE
H ACETTE P E U N IV ER SIT Y
C O URSE O BJE C TIV E
O ne o f th e lim it e d g am e d eve lo p m en t m aste r’s p ro g ra m s in o u r c o u n try is C om pute r
A nim atio n s a n d G am e T e ch nolo g ie s T h esis B ase d M aste r’s P ro g ra m (s ta rt e d in 2 0 12 ) a t
H ace tte p e U niv e rs it y in A nka ra .

GA M E D ESIG N M ASTE R ’S P R O GRA M S
GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY
2 0 21
12 1 TU RKEY G AM E M AR KET R EP O RT 2 0 21 TIT LE
M UĞL A S IT K I K O ÇM AN U N IV .
C O URSE O BJE C TIV E
D IG IT A L G am e D esig n a n d T e ch nolo g ie s T h esis B ase d M aste r’s D eg re e
T IT LE
IŞ I K U N IV ER SIT Y
C O URSE O BJE C TIV E
IŞ IK UN IV ER SIT Y Com pute riz e d Gra p hic s an d Anim atio n Maste r’s Pro g ra m . Th e
C om pute riz e d G ra p hic s a n d A nim atio n M aste r’s P ro g ra m a t th e In stit u te o f S cie n ce a n d
Te ch nolo g y o f I ş ık U niv e rs it y in İ s ta n b ul is o n e o f t h e e d uca tio n al p ro g ra m s t h at p ay r e g ard
t o t h e g am in g s e cto r.
T IT LE
M AR M AR A U N IV ER SIT Y
C O URSE O BJE C TIV E
Eve n th ou gh g am e d eve lo p m en t e d uca tio n c a n ’t b e p ro vid ed d ir e ctly in th e C om pute r
an d In stru ctio n al T e ch nolo g ie s T e ach in g D ep art m en t a t t h e A ta tü rk E d uca tio n al S cie n ce
F a cu lt y of MAR M AR A UN IV ER SIT Y , it has co u rs e s th at in ve stig ate fu n d am en ta l
co m pon en ts , t y p es o f v id eo g am es, t h e e d uca tio n al p osit io n o f t h e p eo p le , p sy c h olo g ic a l
a n d s o cio lo g ic a l im pacts o f t h e g am es.
T IT LE
İZ M İR E K O NO M İ U N IV ER SIT Y
C O URSE O BJE C TIV E
İZ M İR EK O NO M İ UN IV ER SIT Y Com pute r Gam es an d Te ch nolo g y M aste r’s Pro g ra m .
Anoth er m aste r’s p ro g ra m t h at is d ir e ctly re la te d t o g am e d eve lo p m en t is t h e C om pute r
G am es a n d T e ch nolo g y M aste r’s P ro g ra m o f İ z m ir E ko n om i U niv e rs it y .

GA M E D ESIG N A N D E -S P O RTS C ER TIF IC A TE P R O GRA M S
GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY
2 0 21
12 2 TU RKEY G AM E M AR KET R EP O RT 2 0 21 TIT LE
M ID DLE E A ST T E C H N IC A L U N IV ER SIT Y
C O NTIN UIN G E D UCA TIO N C EN TE R
D ESC R IP TIO N
M ETU S E M o ffe rs b eg in ner-le ve l e d uca tio n f o r U nit y 3 D . 3 0 -h ou rs e d uca tio n c o n tin ues f o r 5
w eeks.
T IT LE
M İM AR S İN AN F IN E A R TS U N IV ER SIT Y
C O NTIN UIN G E D UCA TIO N C EN TE R
D ESC R IP TIO N
Con tin uin g E d uca tio n C en te r o f M İM AR S İN AN F in e A rt s U niv e rs it y in İs ta n b ul is a n oth er
e d uca tio n al in stit u tio n t h at p ro vid es p aid t ra in in g fo r d eve lo p in g g am es. It p ro vid es U nit y
3 D g am e e n gin e e d uca tio n a t 2 d if fe re n t l e ve ls
T IT LE
TO BB E C O NO M Y A N D T E C H N O LO GY
U N IV ER SIT Y C O NTIN UIN G E D UCA TIO N
RESE A R CH & T R AIN IN G C EN TE R , T O BB
ETÜ S E M
D ESC R IP TIO N
TO BB E TÜ S E M in A N KA R A p ro vid es t ra in in g re la te d t o U nit y 3 D g am e e n gin e w it h p aid
g am e d eve lo p m en t c o u rs e s.
T IT LE
TE D U N IV ER SIT Y C O NTIN UIN G
ED UCA TIO N C EN TE R
D ESC R IP TIO N
Havin g b eco m e o n e o f th e b ig gest in d ustrie s in th e W ORLD A S P A R T O F T H E N EW M ED IA
T E C H N O LO GIE S, D ig it a l G am e D esig n is d efin ed a s t h e s e cto r in w hic h e co n om ic c ris e s h ave t h e
le ast im pact. It ’s a ls o a n ew a n d o p en a re a o f e m plo ym en t f o r t h e y o u n g p op ula tio n . It ’s in te n d ed
to p ro vid e th e h um an re so u rc e to m eet th e n eed s o f th e se cto r in th e a re a o f D ig it a l G am e
Desig n , a n d t o c o n trib ute t o o u r c o u n try w it h t h e p ro je cts a n d p ro d ucts t o b e d eve lo p ed in t h is
f ie ld .
TIT LE
B A H ÇEŞE H İR U N IV ER SIT Y C O NTIN UIN G
ED UCA TIO N C EN TE R
D ESC R IP TIO N
It a d dre sse s th e re la tio n o f e -s p ort s w it h p sy c h olo g y a n d c u rre n t lit e ra tu re a s p art o f th e
SP O RTS P sy c h olo g y a n d e -s p ort s c e rt if ic a te p ro g ra m .

OTH ER
GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY
2 0 21
12 3 TU RKEY G AM E M AR KET R EP O RT 2 0 21 TIT LE
E D UCA T H UB
D ESC R IP TIO N
Th is t ra in in g h as b een d esig n ed t o p ro vid e o u r s tu d en ts w it h a ccu ra te in fo rm atio n o n e –
sp ort s , a n d e n su re th em to b e re sp on sib le in d iv id uals a n d te am m em bers b y b rin gin g
th em in s k il ls o f p ro b le m s o lv in g, q uic k d ecis io n m akin g a n d c o lla b ora tiv e w ork in g.
TIT LE
A TO M
D ESC R IP TIO N
AN IM ATIO N T e ch nolo g ie s a n d G am e D eve lo p m en t C en te r, a .k .a . A TO M , is a p re in cu b atio n
ce n te r f o u n d ed in 2 0 08 w it h in M id dle E ast T e ch nic a l U niv e rs it y T e kn oke n t.
T IT LE
IN DIG O C O NSU LT A N CY A N D T R AIN IN G
SE R VIC ES
D ESC R IP TIO N
M OBIL E G AM E W IT H U N IT Y 3D gam e d eve lo p m en t co u rs e s, 3D ch ara cte r m od elin g
co u rs e s. I n d iG o is a ls o a n A nka ra b ase d o rg an iz a tio n .
TIT LE
3D A CA D EM Y A N IM ATIO N A N D V IS U AL
EFFE C T S C H O OL
D ESC R IP TIO N
3D A CA D EM Y A N IM ATIO N A N D V IS U AL E FFE C T S C H O OL, is a c e n te r th at p ro vid es 3D
m od ellin g, g ra p hic d esig n , v is u al e ffe ct tra in in g fo r th e g am in g se cto r a s w ell a s m an y
oth er s e cto rs .
T IT LE
B A N DIR M A O NYE D İ E YLÜ L U N IV ER SİT Y
E -S P O RTS E C O NO M Y R ESE A R CH
CEN TE R
D ESC R IP TIO N
Th e E -s p ort s Lit e ra cy tra in in g fe atu rin g aca d em ic ia n s an d se cto ra l exp ert s to an aly z e
E M ER G IN G C O NCEP TU AL c o m ple xit ie s a n d in cre ase so cia l a w are n ess w as p ro vid ed in
c o lla b ora tio n w it h İ z m ir K atip Ç ele b i U niv e rs it y C are er D eve lo p m en t C en te r.

OTH ER
GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY
2 0 21
12 4 TU RKEY G AM E M AR KET R EP O RT 2 0 21 TIT LE
İZ M İR K A TİP Ç ELE B İ U N IV ER SIT Y
C A R EER D EV ELO PM EN T C EN TE R
D ESC R IP TIO N
Th e E -s p ort s L it e ra cy tra in in g fe atu rin g a ca d em ic ia n s a n d se cto ra l e xp ert s to A N ALY Z E
EM ER G IN G C O NCEP TU AL C O M PLE X IT IE S a n d in cre ase s o cia l a w are n ess w as p ro vid ed in
c o lla b ora tio n w it h B an d ır m a O nye d i E ylü l U niv e rs it y E sp ort s E co n om y R ese arc h C en te r.
T IT LE
B A H ÇEŞE H İR U N IV ER SİT Y
(B A U E SP O RTS )
D ESC R IP TIO N
Onlin e s h ou t-c a stin g t ra in in g fo r h ig h s c h oo l s tu d en ts a s w ell a s o p tio n al e -s p ort s c o u rs e s
at 5 d if fe re n t h ig h s c h ools w as p ro vid ed b y E -S P O RTS U N IT o f B A H ÇEŞE H İR U N IV ER SIT Y
u n til now . Th e stu d en ts w it h in th e in stit u tio n are se le cte d via e-s p ort s sc h ola rs h ip
a p plic a tio n . I t p ro vid es s u p port f o r m an y a ca d em ic s tu d ie s in e -s p ort s a s w ell a s w ork sh op s
an d a p plie d t ra in in g.
TIT LE
B İL İŞ İM E Ğ İT İM M ER KEZ İ
D ESC R IP TIO N
BİL İŞ İM E Ğ İT İM M ER KEZ İ IS O NE O F T H E P A ID E D UCA TIO N C EN TE R S. It p ro vid es v a rio u s
so ft w are tra in in g a s w ell a s 3 D a n im atio n tra in in gs a t B O TH IN DIV ID UAL A N D c o rp ora te
le ve ls . B il iş im E ğit im M erk e zi re n d ers s e rv ic e s in İs ta n b ul, A nka ra , E sk iş e h ir , K on ya , B urs a
a n d A nta ly a .
T IT LE
B İL İŞ İM A KA D EM İS İ
D ESC R IP TIO N
BİL İŞ İM A KA D EM İS İ IS A N O TH ER P R IV A TE E D UCA TIO N IN STIT U TIO N. IT a ls o p ro vid es U nit y
3 D t ra in in g. I t ’s l o ca te d in t h e Y ıl d ız T e ch nic a l U niv e rs it y T e kn op ark in İ s ta n b ul.
T IT LE
B İL G EA D AM Y O UTH A CA D EM Y –
G AM E D ESIG N A N D P R O GRAM MIN G
D ESC R IP TIO N
TH IS E D UCA TIO NAL P R O GRAM se ts O UR C H IL D REN u p fo r th e m ost effe ctiv e , h ig h
in co m e a n d e xc it in g o ccu p atio n s o f o u r a g e in t h e fie ld o f in fo rm atio n b y t e ach in g t h em
h ow to d esig n a n d d eve lo p g am es. T h us, it b rin gs th e y o u th s k il ls to g u id e th em w hil e
p ic k in g a d ep art m en t a t u n iv e rs it y a n d a n o ccu p atio n .

10 .2 50   inte rn et c a fe I N TE R N ET C A FE S
Our In te rn et c a fe s o p en ed o n A pril 1 0 , 2 0 21. H ow eve r, t h ey w ere
c lo se d a g ain b y th e p ro vin cia l a d m in is tra tio n o n A pril 14 , 2 0 21,
b y la w e n fo rc e m en t. O n J u ly 2 0 , 2 0 21, t h ey r e o p en ed w it h 3 P C s
em pty in 4 ro w s, 1 P C fu ll, H ES c o d es t o b e q uerie d a n d c lo se d
at 18 :0 0 in th e e ve n in g, a n d s u b je ct to c o n sta n t in sp ectio n b y
la w en fo rc e m en t. Unfo rt u n ate ly , th is dif fic u lt pro ce ss has
ca u se d to o m an y c a fe s to c lo se o r ta ke o ve r. O n O cto b er 2 5,
2 0 21, th ese heavy co n d it io n s were re m ove d an d activ it ie s
sta rt e d a g ain w it h t h e c la ssic H ES c o d e c o n tro l.
G AM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY
2 0 2020 21
12 5 TU RKEY G AM E M AR KET R EP O RT 2 0 21
1 4 .5 0 0  inte rn et c a fe
Havin g c lo se d o n M arc h 1 7 t h ro u gh ou t
Tu rk e y a s p art o f t h e c o ro n a v ir u s
p re ca u tio n s r e le ase d d ue t o t h e C ovid -1 9 , t h e
in te rn et c a fe s h ave n ’t o p era te d in 2 0 20 .
M an y o f o u r in te rn et c a fe s h ad t o e n d t h eir
b usin ess a g ain st t h e c o sts a n d t a xe s.

IN TE R N ET C A FE C O M PU TE R S Y STE M P R O PER TIE S
TU RKEY G AM E M AR KET R EP O RT 2 0 21 G AM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY
2 0 2020 21
12 6

DA IL Y I N TE R N ET C A FE S TA TIS TIC S Peak H ou rs
P eak D ays ( W eeke n d )
A ve ra g e F e e / H ou r
D ail y A ve ra g e P in S ale s ( Q ty .)
A vg . F o od P aym en t / P ers o n
15 :0 0 – 2 2:0 05 T L – 1 2 T L15 / P ER C A FE25 T L12 :3 0 – 2 4 :0 0
2 0 2020 21 Peak H ou rs
P eak D ays ( W eeke n d )
A ve ra g e F e e / H ou r
D ail y A ve ra g e P in S ale s ( Q ty .)
A vg . F o od P aym en t / P ers o n
17 :0 0 – 2 1:0 07 T L – 2 0 T L4 / P ER C A FE18 T L13 :0 0 – 1 8 :0 0 Note : T h s d ata s p ro vd ed o n
a ve ra g e p er d al y c o n d t o n s a s t h e
n te rn et c a fe s a re c lo se d .
T U RKEY G AM E M AR KET R EP O RT 2 0 21 G AM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY 12 7

TO P G A M ES P LA YED I N I N TE R N ET C A FE S
TU RKEY G AM E M AR KET R EP O RT 2 0 21 G AM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY
2 0 2020 21
PU BG M ob il e
F re e F ir e
S te am O yu n la rı
C S: G O
Valo ra n t
E m ula to r 12 8 Note : T h s s t h e d ata a cce sse d n t h e t m e p ero d
u n tl M arc h 1 7 , n w hc h n te rn et c a fe s w ere o p en .
P U BG
Le ag u e O f L e g en d s
Fo rt n it e
C S: G O
ZU LA
C S: G O
GTA
C all O f D uty
F re e F ir e
L e ag u e o f L e g en d s
R ob lo x
E p ic G am es O yu n la rı
X b ox G am e P ass O yu n la rı

BR EA KD O W N O F I N TE R N ET C A FE S I N T U RK EY
TU RKEY G AM E M AR KET R EP O RT 2 0 21 G AM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY 12 9
2 0 21
8%29 %27%17 %4 %7%8 %

SO M E O F T H E E SP O RTS T E A M S I N T U RK EY
TU RKEY G AM E M AR KET R EP O RT 2 0 21 G AM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY
2 0 21
13 0 5 R on n – L e ag u e o f L e g en d s
52 O rd usp or F K – F IF A P ro C lu b
A dan asp or – F IF A P ro C lu b
A lt a y – F IF A P ro C lu b
A nta ly a sp or – F IF A P ro C lu b
A S4 E sp ort s – F IF A P ro C lu b
B alık esr s p or – F IF A P ro C lu b
B B E rz u ru m sp or – F IF A P ro C lu b
B BL – V alo ra n t
B en E sp ort s – P U BG M ob il e
B eşk ta ş E sp or – L e ag u e o f L e g en d s, V alo ra n t, P U BG M ob il e , F IF A P ro C lu b , 2 K 22
B lg E sp or- F IF A P ro C lu b
B urs a sp or – F IF A P ro C lu b
Ç ayk u r R z e sp or – F IF A P ro C lu b
D ark P assa g e – L e ag u e o f L e g en d s
D eep E sp or – P U BG M ob il e
D g t a l A th le tc s – V alo ra n t, P U BG M ob il e , P U BG : B attle g ro u n d s, W il d R if t
D g t a l S p ort s E sp ort s – F IF A P ro C lu b
E sk ş e h r s p or E sp or – F IF A P ro C lu b
E te rn al F r e – V alo ra n t, C S: G O

SO M E O F T H E E SP O RTS T E A M S I N T U RK EY
TU RKEY G AM E M AR KET R EP O RT 2 0 21 G AM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY
2 0 21
13 1 Fr e F lu x – V alo ra n t, P U BG M ob il e
F u ry E sp ort s – P U BG M ob il e
F u tb ols t – V alo ra n t, P U BG M ob il e , P U BG : B attle g ro u n d s, F IF A P ro C lu b , F IF A , W il d R if t
G ala k tc o s – L e ag u e o f L e g en d s, V alo ra n t, P U BG : B attle g ro u n d s, F IF A P ro C lu b
G ala ta sa ra y E sp or- L e ag u e o f L e g en d s, P U BG M ob il e , F IF A P ro C lu b , F IF A , 2 K 22
G am eb ed el E sp ort s – P U BG M ob il e
G aza n te p F K – F IF A P ro C lu b
G en çle rb r lğ – F IF A P ro C lu b
G ets o E sp ort s – P U BG M ob il e
G r e su n sp or – F IF A P ro C lu b
H ata ysp or – F IF A P ro C lu b
In te rra l E sp or – F IF A P ro C lu b
İs ta n bul B aşa k şe h r – F IF A P ro C lu b
İs ta n buls p or – F IF A P ro C lu b
K afa la r E sp ort s – V alo ra n t
K ara g üm rü k E sp or – V alo ra n t, P U BG : B attle g ro u n d s, F IF A P ro C lu b , F IF A , R ock e t L e ag u e
K arş ıy a k a E sp or – F IF A P ro C lu b , 2 K 22
K asım paşa – F IF A P ro C lu b
fa stP ay W ld ca ts – L e ag u e o f L e g en d s, V alo ra n t,
P U BG M ob il e , P U BG : B attle g ro u n d s, C S: G O , F IF A
P ro C lu b , W il d R if t , R ock e t L e ag u e, 2 K 22
F en erb ah çe E sp or – L e ag u e o f L e g en d s, V alo ra n t,
P U BG M ob il e , P U BG : B attle g ro u n d s, F IF A P ro
C lu b , F IF A , 2 K 22

SO M E O F T H E E SP O RTS T E A M S I N T U RK EY
TU RKEY G AM E M AR KET R EP O RT 2 0 21 G AM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY
2 0 21
13 2 K ayse rs p or – F IF A P ro C lu b
K nock ou t – P U BG M ob il e
K oca e ls p or – F IF A P ro C lu b
N ASR E sp ort s – L e ag u e o f L e g en d s, W il d R if t
N ext R üya G am n g – P U BG M ob il e
O ld un t y – P U BG M ob il e
O rg le ss 5 – C S: G O
O th er S d e – V alo ra n t, P U BG M ob il e , 2 K 22
P arla S p ort s – F IF A , W il d R if t
P op ra te r E sp or – P U BG M ob il e
R eg num C ary a – V alo ra n t, P U BG M ob il e , F IF A P ro C lu b , W il d R if t , 2 K 22
R esp ect E sp ort s – P U BG M ob il e
S 2G E sp ort s – P U BG M ob il e
Ş ah an g lle r – P U BG M ob il e , C S: G O
Sak ary a sp or – F IF A P ro C lu b
San g al E sp ort s – C S: G O , W il d R if t , V alo ra n t
Sv a ssp or – F IF A P ro C lu b
Sık ın tı C t y T R – F IF A P ro C lu b
Sk ate rs – P U BG : B attle g ro u n d s
Sp art a n W arro rs T R – F IF A P ro C lu b

SO M E O F T H E E SP O RTS T E A M S I N T U RK EY
TU RKEY G AM E M AR KET R EP O RT 2 0 21 G AM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY
2 0 21
13 3 Su p erM assv e B la ze – L e ag u e o f L e g en d s, V alo ra n t, P U BG M ob il e , P U BG : B att le g ro u n d s, F IF A P ro C lu b , F IF A ,
R ock e t L e ag u e, A re n a o f V alo r, 2 K 22
S u rre al E sp ort s – V alo ra n t, P U BG M ob il e
T e am A uro ra – L e ag u e o f L e g en d s, V alo ra n t, F IF A P ro C lu b
Te am L x a – V alo ra n t
Th un d erb olt s G am n g – V alo ra n t, C S: G O
Tra b zo n sp or – F IF A P ro C lu b , 2 K 22
V c e V ers a – C S: G O
W ED A E sp ort s – V alo ra n t
W orld o f W on d ers – P U BG M ob il e
Y en M ala ty a sp or – F IF A P ro C lu b
Y ılp ort S am su n sp or – F IF A P ro C lu b
Z ero Z on e – V alo ra n t, P U BG M ob il e , C S: G O

TU RKEY G AM E M AR KET R EP O RT 2 0 21 G AM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY
N UM BER O F L IC EN SE D P LA YER S A N D T E A M S
Th ere a re 16 5+
lic e n se d
e-s p ort s t e am s
in T u rk e y.
T h ere a re
8 12 6 + l ic e n se d
e-s p ort s
p la ye rs in
T u rk e y.
* I n 3 .5 y e a rs , a t o ta l o f 8 .1 2 6 e sp ort s p la ye rs , o f w hc h 2 .4 67 w ere w om en , w ere l c e n se d b y
ou r f e d era to n . D urn g t h s p ero d , t h e n um ber o f l c e n se d c lu b s n cre a se d t o 1 6 5, wh le t h e
num ber o f e sp ort s h a lls r o se t o 5 7 a s o f t h s y e a r. R ep re se n ta tv e o ffc e s o f t h e F ed era to n
w ere e sta bls h ed n 6 8 p ro vn ce s a nd t h e n um ber o f t ra n ers h a s r e a ch ed 6 4 a s o f t o d ay.
2 0 21
13 4

TU RKEY G AM E M AR KET R EP O RT 2 0 21 G AM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY E SP O RTS T E A M S T H AT M AKE B EST U SE O F S O CIA L M ED IA
2 0 21
13 5

GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY TU RKEY G AM E M AR KET R EP O RT 2 0 21 E SP O RTS T E A M S T H AT M AKE B EST U SE O F S O CIA L M ED IA
2 0 21
13 6

GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY TU RKEY G AM E M AR KET R EP O RT 2 0 21 E SP O RTS T E A M S T H AT M AKE B EST U SE O F S O CIA L M ED IA
2 0 21
13 7

GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY TU RKEY G AM E M AR KET R EP O RT 2 0 21 E SP O RTS T E A M S T H AT M AKE B EST U SE O F S O CIA L M ED IA
2 0 21
13 8

TU RKEY G AM E M AR KET R EP O RT 2 0 21 G AM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY
2n d S p ort s I s ta n b ul Y ou th a n d E n te rt a in m en t F e stiv a l
E SA E sp ort s C up V este l
E SA C up V este l T o u rn am en t
ESA x T O SLA P U BG D om in atio n
E SL T u rk e y C ham pio n sh ip S u m mer
E SL T u rk e y C ham pio n sh ip W in te r
FIF A 2 1 V este l C up
Fo rt n it e V este l C up
G am if ic a tio n M eetu p – G am fe d T u rk e y 5 th G am if ic a tio n C on fe re n ce
G are n a F re e F ir e S em este r C up
G are n a F re e F ir e T u rk e y R am ad an C up
IN DIE W AY E ve n ts ( 6 T im es H eld B etw een F e b ru ary – D ece m ber 2 0 21)
In te l M on ste r R elo ad ed R ock e t L e ag u e
In te l M on ste r R elo ad ed V A LO RAN T
IN TE L U ET C la sh R oya le T u rk e y C ham pio n sh ip
I N TE L U ET L o L L C Q 2 0 21
E ve n t N am e
IN TE L U ET L o L R an kin g T o u rn am en t
IN TE L U ET L o L T u rk e y C ham pio n sh ip
I N TE L U ET L o L T o u rn am en t
IN TE L U ET R ock e t L e ag u e T u rk e y C ham pio n sh ip
I N TE L U ET V A LO RAN T F a ll T o u rn am en t
IN TE L U ET V A LO RAN T U niv e rs it y S p rin g T o u rn am en t
IN TE L U ET S u m mer C am p L e g en d s o f R un ete rra T o u rn am en t
IN TE L U ET S u m mer C am p L o L T o u rn am en t
IN TE L U ET S u m mer C am p R ock e t L e ag u e T o u rn am en t
Iz m ir G am e F e stiv a l ( O fflin e)
M ig ro s E sp ort s F a ll G uys C up
M ig ro s E sp ort s R ock e t L e ag u e
M ig ro s E sp ort s S easo n 4 B ra lk S ta rs C up 1
M ig ro s E sp ort s S easo n 4 B ra w l S ta rs C up 2
M ig ro s E sp ort s S easo n 4 P U BG M ob il e C up 1
M ig ro s E sp ort s S easo n 4 P U BG M ob il e C up 2
E ve n t N am e ONLIN E E SP O RTS A N D G A M E E V EN TS O RG A N IZ ED I N T U RK EY
2 0 21
13 9

TU RKEY G AM E M AR KET R EP O RT 2 0 21 G AM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY O NLIN E E SP O RTS A N D G A M E E V EN TS O RG A N IZ ED I N T U RK EY
2 0 21
14 0
M ig ro s E sp ort s S easo n 4 Z ula C up 1
M ig ro s E sp ort s S easo n S ezo n 4 Z ula C up 2
M ig ro s E sp ort s S easo n W il d R if t C up 1
M ig ro s E sp ort s S easo n W il d R if t C up 2
M LB B 5 15 S h ow N ig h t
M LB B T u rk e y C ham pio n sh ip
M ob id ic tu m B usin ess N etw ork # 1 ( W eb in ar)
M ob id ic tu m B usin ess N etw ork # 2 ( W eb in ar)
P arib u C am pus C halle n ge P U BG M T u rn uva sı
P M CC T u rk e y 2 0 21
P M CO 2 0 21 F a ll S p lit
P M CO 2 0 21 S p rin g T u rk e y
P M NC T u rk e y 2 0 21
P M PL S easo n 1 2 0 21 T u rk e y
P M PL S easo n 2 2 0 21 T u rk e y
E ve n t N am e
Pro E lit e L e ag u e
P ro ta lit y S erie s
PU BG S q uad P C V este l C up
PU BG M V este l C up
R ed B ull C am pus C lu tc h V A LO RAN T
Red B ull F lic k C S:G O
Red B ull S o lo Q 2 0 21 L o L
R ock e t L e ag u e V este l C up
Ste elS erie s C S:G O T o u rn am en t
Face it C S:G O T o u rn am en t S p on so re d b y S te elS erie s
V alo ra n t T o u rn am en t S p on so re d b y S te elS erie s
S u p ra d yn E n erg y P ro ta lit y S erie s
TE SFE D T u rk is h C up
V A LO RAN T C ham pio n s T o u r T u rk e y
V FS L
V FS L A ca d em y L e ag u e
E ve n t N am e

TU RKEY G AM E M AR KET R EP O RT 2 0 21 G AM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY
B R A N DS I N VESTIN G I N E SP O RTS A N D G A M IN G * T h s l s t h a s b een g en era te d v a t h e a ctv t e s w e m on t o re d t h ro u g hou t t h e y e a r. T h ere m g ht b e m s sn g b ra nd s.
2 0 21
14 1 Ace r
A lt ın yıl d ız C la ssic s
A O C
Ark o M en
A sis t A naliz
A su s
A xe
B aca r A uto m otiv e
B ah çe şe h ir Ü niv e rs it e si
b il c e e
B io co re
B it c i.c o m
B it e xe n
B KM E xp re ss
B oru sa n O to m otiv
B urs a G B
Byn og am e
Carre fo u rS A
C hup a C hup s
C oca -C ola
C ors a ir
D orit o s
E SA
E ti
fa stP ay
G am esa tış
G etir
G il e tte
G ökra il
G rim ela n ge
H aw k
HDI S ig ort a
H ead & S h ou ld ers
H ep sib ura d a
H i2 G am es
H yp erX
İn ce H esa p
in in al
It o p ya
K arn ava l
R ed B ull
R eg n um C ary a
S te elS erie s
S u n ny
Su p ra d yn E n erg y
TH Y
Tik To k
To sla
T ü rk n et
V este l
V od afo n e
W ulf z
Y em ekse p eti
Z io
K FC
Lit tle C ae sa rs
L o g it e ch G
M axim um
M ig ro s
M on ste r N ote b ook
M SI
N esc a fe
N im o T V
O ld S p ic e
O lip s
O m en B y H P
O pet
O za n S u p era p p
Pap ara
P arib u
Pum a
Ram pag e
R aze r
R aze r G old

TU RKEY G AM E M AR KET R EP O RT 2 0 21 G AM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY
E SP O RTS G A M ES
2 0 21
14 2 F1
FIF A 2 1
FIF A 2 2
FIF A O nlin e 4
F if a M ob il
F o rt n it e
F re e F ir e
H eart h sto n e
K afa T o p u 2
L e ag u e o f L e g en d s
Le g en d s o f R un ete rra
M ob il e L e g en d s
PES 2 1
2 K 21
2K 22
A re n a o f V alo r
B ask e tb all A re n a
B ra w lh alla
B ra w l S ta rs
C all o f D uty M ob il e
C la sh O f C la n s
C la sh R oya le
C O D W arz o n e
C ou n te r-S trik e
D O TA 2
E Fo otb all
P U BG
PU BG M ob il e
P U BG : N ew S ta te
R ock e t L e ag u e
Te am fig h t T a ctic s
Te kke n
TF T
V A LO RAN T
W il d R if t
W orld o f T a n ks
Z ula

TU RK IS H E SP O RTS M ED IA C H AN NELS
TU RKEY G AM E M AR KET R EP O RT 2 0 21 G AM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY
2 0 2020 21 * S o rt e d a lp ha betc a lly .
14 3 5M id
D ijit a l S p orla r
E le ktro n ik S p orla r
E sp or A nalis t
E sp or G aze te si
e -S p or.c o m
E sp or.o n lin e
Esp orfix
E sp orin
E sp ort T im es
E sp ort s 3 6 0 M ag
E sp ort s L if e
F a n atik E sp or
Fla n k E sp ort s
G am erb ase
H ub og i
H ürriy e t E sp or
M ed ya E sp or
M ult ip la ye r
M yn et E sp or
O nly A G am er
P la ye rb ro s
Save B uto n u
Sp orX E sp or
Th ats G am e B ro
A cu n n M ed ya
D ijit a l S p orla r
E le ktro n ik S p orla r
E sp or A nalis t
E sp or G aze te si
E sp orin
E sp ork o lik
E sp ort T im es
E sp ort s 3 6 0 M ag
Fa n atik E sp or
G am erb ase
H ub og i
H ürriy e t E sp or
In va d e E sp or
M ed ya E sp or
M ig ro s E sp or
M ob id ic tu m
M ult ip la ye r
M yn et E sp or
O ned io G am in g
P la ye rb ro s
R ed B ull E sp or
Save B uto n u
Th ats G am e B ro

TO P G A M IN G S IT E S ( 2 0 21 T R A FFIC )
GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY TU RKEY G AM E M AR KET R EP O RT 2 0 21
2 0 21
14 4
* S o rt e d a lp ha betc a lly .
Bölü m S o n u C an ava rı
D on an ım Hab er
E sp or G aze te si
e S p ort s 3 6 0
Fra g tis t
G am er
H ub og i
Le ad erG am er
LE V EL
M avi K ol
M erlin in K aza n ı
M ob id ic tu m
O yu n G eze r
P la ye rb ro s
Save B uto n u
Sh if t D ele te
T u rk M MO
Tu ru n cu L e vy e
W eb te kn o

TO P O NLIN E S A LE S S IT E S ( 2 0 21 T R A FFIC )
GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY So u rc e : S im il a rW eb D ata T U RKEY G AM E M AR KET R EP O RT 2 0 21
* S o rt e d b y t o ta l t ra ffc .
2 0 21
14 5 b yn og am e.c o m
g am esa tis .c o m
ka b asa ka lo n lin e.c o m
p erd ig it a l.c o m
p la ysto re .c o m
oyu n fo r.c o m
d urm ap la y.c o m
g p ay.c o m .t r
fo xn gam e.c o m
m id asb uy.c o m
pla ysu lt a n .c o m .t r
o yu n alis v e ris .c o m
m tc g am e.c o m
g old .r a ze r.c o m
b urs a g b .c o m
jo ya lis v e ris .c o m
e p in .c o m .t r
v a ta n gam e.c o m
d ijip in .c o m
g 2a.c o m
kla sg am e.c o m

GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY
T O P O NLIN E G A M IN G P LA TFO RM S ( 2 0 21 T R A FFIC )
TU RKEY G AM E M AR KET R EP O RT 2 0 21
2 0 21
14 6 So u rc e : S im il a rW eb d ata . S te am
E p ic G am es S to re
G O G
Rock sta r G am es – S o cia lc lu b
O rig in
B attle .N et
P la ysto re
it c h .i o
H um ble b un d le
U bis o ft S to re
K in gu in

GA M IN G M AGA ZIN ES I N T U RK EY
GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY
O yu n geze rLe ve l 2 0 2020 21
TU RKEY G AM E M AR KET R EP O RT 2 0 21 14 7

EX PER T
O PIN IO NS
2 0 21
GAM IN G I N T U RKEY G AM IN G A N D E SP O RTS A G EN CY

TU RK IS H G A M IN G S E C TO R E X PER T O PIN IO NS
GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY A LP ER A FŞİN
Ö ZD EM İR
T E SFE D F O UN DIN G
PR ESID EN T /
E U RO PEA N E SP O RTS
F E D ER ATIO N B O AR D
M EM BER
E R D İN Ç İ Y İK U L
RIO T G AM ES
TU RKEY C O UN TR Y
M AN AG ER
TU RKEY G AM E M AR KET R EP O RT 2 0 21 G am in g a n d e sp ort s a re m uch lo ve d in o u r c o u n try , w hic h is d is tin gu is h ed b y it s y o u n g p op ula tio n . W hen
C ovid -1 9 fir s t s ta rt e d , a n in cre ase in tim e s p en t a t h om e re fle cte d p osit iv e ly o n th e g am in g s e cto r. W it h th e
m it ig atio n o f m easu re s, liv e e sp ort s t o u rn am en ts s ta rt e d a g ain y e t p art ia lly . O rg an iz a tio n s d ra w g re at a tte n tio n
eve n if t h ey a re c u rre n tly b ro u gh t t o lif e w it h a lim it e d n um ber o f s p ecta to rs a n d a ft e r a ll h ealt h m easu re s a re
t a ke n , a n d liv e m atc h es in o n lin e s tre am in g p la tfo rm s s u ch a s T w it c h a re w atc h ed b y p le n ty o f e sp ort s lo ve rs .
W e’v e s e en g ood e xa m ple s o f g am e-b ra n d c o lla b ora tio n s. T h is is b eca u se g am in g a n d e sp ort s h ave a ctu ally
b eco m e o n e o f t h e m ost e ffic ie n t t o ols f o r r e ach in g a n a u d ie n ce a t a c e rt a in a g e r a n ge. T u rk e y m ake s p ro g re ss
e ve ry p assin g d ay in t e rm s o f e sp ort s . A t o ta l o f 8 ,1 2 6 e sp ort s p la ye rs , in clu d in g 2 ,4 6 7 w om en w ere lic e n se d b y
ou r F e d era tio n in t h e p ast 3 .5 y e ars . In t h e m ean tim e, t h e n um ber o f lic e n se d c lu b s in cre ase d t o 1 6 5, a n d t h e
num ber o f e sp ort s h all s , w hic h w as 3 in 5 7, in cre ase d t o 1 9 . A gen cie s w ere s ta rt e d f o r f e d era tio n in 6 8 c it ie s, a n d
to d ay, t h ere a re 6 4 t ra in ers . A s a r e su lt , t h e d eve lo p m en t o f t h e e sp ort s s e cto r w il l y ie ld a s e rio u s p ro fit n ot o n ly
f o r th ose o p era tin g in th is fie ld b ut th e e n tir e c o u n try . W e c a n sa y th at w e’l l a ch ie ve su cce ss, b eco m e a
re co g n iz e d e sp ort s c o u n try in t h e w orld a n d a ll s ta ke h old ers in t h e e co sy ste m w il l b en efit f r o m it t o t h e e xte n t
w e b uil d b ette r in fr a stru ctu re a n d t a ke m ore in fo rm ed s te p s in o u r c o u n try .
T h e g am in g a n d e sp ort s s e cto r k e p t g ro w in g b oth in o u r c o u n try a n d a ll a ro u n d t h e w orld in 2 0 21. A s o n e o f
th e m ost in ve ste d s e cto rs a ro u n d t h e w orld , t h e g am in g s e cto r r e ce iv e d s ig n if ic a n t s u p port fr o m b oth p riv a te
c o m pan ie s a n d p ub lic in stit u tio n s. A cco rd in g to N ew zo o G lo b al G am in g M ark e t R ep ort , th e g lo b al g am in g
se cto r r e ach ed 1 8 0 .3 b il lio n d olla rs in 2 0 21, w it h a 1 .4 p erc e n t in cre ase c o m pare d t o t h e p re vio u s y e ar. A n a n nual
in cre ase w as s e en in in -g am e in co m es a s w ell a s t h e n um ber o f p la ye rs .
A n in cre ase in th e n um ber o f p la ye rs c o n tin ued a lo n g 2 0 21, re ach in g 3 b il lio n p la ye rs w it h a 5 .3 3 p erc e n t
in cre ase . L o okin g a t t h e e sp ort s m ark e t, w e s e e t h at e sp ort s is f o llo w ed b y m ore t h an 4 6 5 m il lio n p eo p le w it h a
6 .7 % a n nual in cre ase a ro u n d t h e w orld . A ppro xim ate ly , 2 30 m il lio n o f t h em a re e sp ort s f a n s. M an y o f t h ese f a n s
are lo okin g fo rw ard t o g ettin g b ack t o p hysic a l e sp ort s e ve n ts a ft e r t h e m ark e t s w it c h es t o d ig it a l- o n ly d urin g
th e p an d em ic . C on sid erin g a ll th e d ata a n d te ch nolo g ic a l d eve lo p m en ts , I b elie ve th at th e s e cto r w il l k e ep
g ro w in g m ore sta b ly in 20 22 an d th at Tu rk e y w il l in cre ase it s sh are o f th is im port a n t ca ke d ue to th e
in ve stm en ts m ad e in o u r c o u n try a n d t h e y o u n g p op ula tio n .
14 9

TU RK IS H G A M IN G S E C TO R E X PER T O PIN IO NS
GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY B A RIŞ Ö ZİS TE K
JO YG AM E
CH AIR M AN O F T H E
BO AR D
TU RKEY G AM E M AR KET R EP O RT 2 0 21 Tu rk e y h as b eco m e o n e o f t h e m ost im port a n t g am e d eve lo p m en t e co sy ste m s in t h e w orld . T h e m ost t a le n te d
h um an re so u rc e s in th e c o u n try s tre am in to th e g am in g s e cto r. C re ativ e a n d e n tre p re n eu ria l T u rk is h p eo p le
r is e r a p id ly , r e in fo rc in g t h eir p osit io n in t h e g am in g s e cto r. W e h ad a y e ar w hen in ve stm en ts in cre ase d . V en tu re
c a p it a l fu n d s, p art ic u la rly B oğ aziç i V en tu re s, c o m ple te d a g re at n um ber o f in ve stm en ts in t h e g am in g s e cto r.
W hat’s m ore im port a n t is th at in ve stm en ts w ere m ad e in to th e th riv in g g am in g c o m pan ie s w it h a h ig h
va lu atio n t h at w ou ld a cce le ra te t h eir g lo b al g ro w th .
20 21 h as b een a y e ar in w hic h a q uit e s ig n if ic a n t p erio d o f c h an ge w as e xp erie n ce d b y J o yg am e. F o u n d ed in
2 0 09, J o yg am e a ffo rd ed t h e fir s t p urc h ase in T u rk e y b y a g lo b al g am in g g ia n t in 2 0 13 . 8 y e ars o f e xp erie n ce in
t h e N etm arb le fa m il y h as c o n trib ute d g re atly to u s a n d th e e co sy ste m in te rm s o f v is io n a n d e xp erie n ce .
H avin g s ta rt e d a s o f 2 0 20 , o u r s tra te g y fo r d eve lo p in g m ob il e g am es v ia d om estic g am in g s tu d io s in T u rk e y,
a n d p ub lis h in g th em in th e g lo b al m ark e t sta rt e d b rin gin g re su lt s . O ur su cce ssfu l g am es ra n ke d in to p
p osit io n s in th e U S a n d o th er im port a n t m ark e ts . In p ara lle l w it h th ese d eve lo p m en ts , J o yg am e d ecla re d it s
in d ep en d en ce a g ain a t t h e b eg in nin g o f 2 0 22 w it h t h e n ew in ve stm en t. W e’l l r e tu rn t o t h e J o yg am e b ra n d a n d
co n tin ue w avin g t h e T u rk is h f la g in t h e in te rn atio n al m ark e t w hil e c o n tin uin g o u r p art n ers h ip w it h N etm arb le ,
th e b ig gest g am in g c o m pan y in S o u th K ore a. W e’r e f o cu se d o n in tro d ucin g a n d e n te rt a in in g m il lio n s o f p la ye rs
b y a ls o c o m ple tin g lo ca liz a tio n e ffo rt s fo r t a rg et m ark e ts fo r m ob il e g am es d eve lo p ed in h yp er-c a su al, h yb rid –
ca su al, c a su al, a n d m id -c o re s e g m en ts th ro u gh p art n ers h ip s w it h g am in g s tu d io s, p art ic u la rly in T u rk e y a n d
Easte rn E uro p e r e g io n .
A n ew b usin ess m od el t o fu n d am en ta lly c h an ge t h e e n tir e w orld o f g am in g w as in tro d uce d t o u s in 2 0 21. T h e
se cto r w il l g ro w w it h N FT G am in g. W e w it n esse d t h at n ew in it ia tiv e f r o m s c ra tc h a n d t h ose in te n d ed t o c re ate
n ew o p port u n it ie s a ch ie ve d b il lio n d oll a rs w ort h o f e va lu atio n s in a sh ort p erio d o f tim e. W it h a n a ve ra g e
an nual g ro w th ra te o f 12 % , th e s e cto r w il l g ear u p w it h N FT g am in g. W e c a n e stim ate th e m ark e t s iz e to b e
aro u n d 3 2 0 -3 5 0 b il lio n d olla rs in 2 0 25. N FT fu n d am en ta lly c h an ges m an y c o n ce p ts su ch a s g am e d esig n ,
eco n om y, a n d b usin ess m od el, a n d k n ow n fa cts a re b ein g re w rit te n . A ve ry im port a n t p ro ce ss o f c h an ge
sta rt e d , a n d c o m pan ie s k e ep in g u p w it h it w il l g ro w v e ry fa st. W e, a s J o yg am e, s ta rt e d o u r n ew p ro je cts in t h e
fie ld o f N FT, a n d w e’l l in tro d uce o u r N FT g am es a n d p la tfo rm s t o t h e p la ye rs w it h in 2 0 22.
15 0

TU RK IS H G A M IN G S E C TO R E X PER T O PIN IO NS
GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY O ZA N A YD EM İR
G AM IN G I N T U RKEY
P R ESID EN T
FO UN DER
TU RKEY G AM E M AR KET R EP O RT 2 0 21 C on sid erin g t h e s e cto r, it ‘s b een a lit tle q uie t in t e rm s o f in co m e a t t h e b eg in nin g a n d m id dle o f t h e y e ar 2 0 21
co m pare d to th e p re vio u s y e ar. In fa ct, th ere w as a n a cce le ra tio n o f fa ll fo r th e fir s t tim e, w hen c o m pare d
p erio d ic a lly . H ow eve r, in co m es s ta rt e d to in cre ase a g ain in th e fin al q uart e r. O ur e xp ecta tio n w as a ctu ally a
g ro w th a t a n e ve r-c o n sis te n t p erc e n ta g e fo r 2 0 19 a n d la te r o n . B ut th e im pact o f p an d em ic o n th e g am in g
m ark e t w as lik e d ow n p aym en t o f m ost o f th is g ro w th in 2 0 20 . T h is ye ar h as b een m ore lik e a ye ar o f
sta b il iz a tio n a t th e b eg in nin g a n d m id dle , a n d a s I m en tio n ed a t fir s t, th e fin al q uart e r s u rp ris e d u s a n d th e
in co m es in cre ase d . O ur p re d ic tio n f o r t h e v a lu e o f t h e g lo b al m ark e t in 2 0 23 is o ve r 2 0 0 b il lio n d olla rs .
A s y o u k n ow , th is p ro ce ss c h an ged o u r e n tir e lif e a n d th e w ay w e w ork . T h at in clu d es th e g am e p ro d uce rs .
P ro d uctio n tim es w ere e xte n d ed p art ic u la rly fo r th e to p q ualit y (s o -c a lle d A AA) P C a n d c o n so le g am es, o r
re le ase d ate s o f t h is t y p e o f g am e w ere d ela ye d . D ue t o c e rt a in d is a d va n ta g es o f w ork in g r e m ote ly .
G lo b al c h ip p ro b le m re su lt e d in p art ia l d if fic u lt ie s in th e s u p ply o f h ard w are p ro d ucts re q uir e d fo r n ext-g en
co n so le s a n d p re m iu m P C s.
M ob il is t h e m ain f a cto r t h at g u id es t h e s e cto r. M ob il e g am in g w il l b e t h e m ost r a p id ly g ro w in g s e g m en t in t h e
next y e ars . T h e m ob il e g am in g se cto r g ro w s a t a n in cre d ib le p ace a n d it ‘s a lm ost im possib le to sto p th is
g ro w th . W e e xp ect m ore t h an 9 0 b il lio n d olla rs o f t h e t o ta l g lo b al in co m e t o c o m e f r o m m ob il e in 2 0 21.
C on so le a n d P C g am es w ere s lo w ed d ue t o d ela ys a t t h e b eg in nin g o f t h e y e ar, b ut a ll t h e g am es d ela ye d w ere
s ta rt e d t o b e r e le ase d in to t h e m ark e t w it h a b usy t im elin e in a s h ort p erio d . A gain , t h is b oth in cre ase P C a n d
co n so le s a le s a n d s to p ped t h e in co m e d ecre ase in t h ese s e g m en ts .
In ve stm en ts in to t h e s e cto r c o n tin ued in b oth o u r c o u n try a n d g lo b ally in 2 0 21. T h e ra te o f e xp an sio n o f t h e
cry p to w orld in to t h e s e cto r in cre ase d , a n d t h e c o n ce p t o f N FT s e cu re d it s p osit io n in t h e s e cto r. F in ally , a ll t h e
p eo p le h ave a n e ye o n t h e s e cto r o n ce a g ain w it h t h e M eta ve rs e .
15 1

TU RK IS H G A M IN G S E C TO R E X PER T O PIN IO NS
GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY TU RKEY G AM E M AR KET R EP O RT 2 0 21 Th e g am in g in d ustry , wh ic h g ro ws b y m ore t h an 1 0 % e ach y e ar w it h t h e t o ta l n um ber o f u se rs e xc e ed in g 3 5
m il lio n , is v e rt ic a l wh ic h is im port a n t t o u s a n d in te rs e cts w it h o u r u se r p ro fil e t o a g re at e xte n t.
A s fa stP ay, we p ro vid e p aym en t s o lu tio n s t o t h e g am in g in d ustry t h ro u gh b oth t h e w alle t a p plic a tio n a n d o u r
m erc h an ts . f a stP ay u se rs c a n e asil y p urc h ase g am e c o d es w it h in s e co n d s u sin g t h e f a stP ay a p plic a tio n a n d u se
th em in sta n tly . W e a ls o p ro vid e p aym en t s o lu tio n s t o o u r m erc h an ts o p era tin g w it h in t h e g am in g in d ustry .
W e a re p ro u d o f th e a ch ie ve m en ts o f th e T u rk is h c o m pan ie s o p era tin g in th e g am in g in d ustry , w hic h w ere
e sta b lis h ed wi th in t h e c o u n try , t h en o p en ed u p t o t h e w orld , a n d r e ce iv e d s ig n if ic a n t in ve stm en ts . A s in 2 0 21,
we wi ll c o n tin ue t o c o n trib ute t o t h e g ro wt h o f t h e s e cto r in t h e u p co m in g p erio d a s w ell.
S E R K A N T U RA N
GEN ER AL M AN AG ER
FA STP A Y A .Ş .
H ASA N K EM AL
U YSA L
M EN A R EG IO N
HEA D O FB D &
O PER ATIO NS
Covid p an d em ic re su lt s in m an y p erm an en t c h an ges in o u r liv e s a n d a p osit iv e o n e o f th em a re d ig it a l
e n te rt a in m en t. S ta te d a t t h e b otto m o f t h e lis t o r e ve n n ot in clu d ed in t h e lis t a t a ll w hen t h e e n te rt a in m en t
se cto r is in q uestio n , ” g am in g” is n ow a p art o f lif e f o r a lm ost e ve ry o n e. E ve ry o n e s o m eh ow t a p s in to g am in g v ia
m ob il e , c o n so le , o r P C . A s s u ch , g am es k e e p c h an gin g s h ap e a n d b eco m in g m ore d iv e rs if ie d .
To d ay, m ost g am in g c o m pan ie s a p pre cia te t h is c h an ge a n d a re in a n e vo lv in g p erio d in c o m plia n ce w it h t h is
n ew e co sy ste m . W e, a s R io t G am es, g ave c lu es fo r o u r o w n e vo lu tio n w it h th e fir s t s e aso n o f th e a n im ate d
se rie s A rc a n e, p ub lis h ed in 2 0 21, m akin g a g re at s u rp ris e . T h e g am in g s e cto r g re w s o m uch in t h e p erio d w hen
w e w ere lo ck e d d ow n a t o u r h om es in 2 0 20 th at w e h ad d ou b ts a b ou t w heth er w e c a n s u rp ass th is ra p id
g ro w th o r n ot a t th e b eg in nin g o f 2 0 21. H ow eve r, w e th en re aliz e d in th e m id dle o f th e y e ar th at g ro w th in
2 0 20 w as a ctu ally a q uic k ” s ta rt “. I b elie ve t h at w e’l l a ll w it n ess t h e r is e o f a n ew e n te rt a in m en t c u lt u re t o w hic h
th e g am in g s e cto r is in te g ra te d in th e s h ort p erio d o f tim e a h ead . It s e em s lik e w e’l l w it n ess m an y e xc it in g
ca se s, f r o m e sp ort s t u rn in g in to a n O ly m pic s p ort t o c o n ve n tio n al t e le vis io n b eco m in g a m ult ip la ye r p la tfo rm .
15 2

We a re s til l e xp erie n cin g t h e e ffe cts o f t h e d if fic u lt p ro ce ss t h at s ta rt e d in 2 0 20 . T h e e co n om ic c h all e n ges o f
th e p an d em ic h ave b een a b ig te st a n d le sso n fo r a ll o f u s… W e h ave s e en th at th e d ig it a l w orld is n ow a n
in se p ara b le p art o f h um an it y , th at it h as p ro ve n to b e th e lo co m otiv e o f th e e co n om y, a n d th at th e T u rk is h
g am in g in d ustry h as ris e n in th is d ir e ctio n . W e h ave w it n esse d a g ain a n d a g ain th at tim es o f c ris is trig ger
in nova tio n a n d f u el h um an c re ativ it y .
W e e sta b lis h ed N EO HUB t o p ro d uce in nova tiv e b usin ess m od els w it h t h e a p pro p ria te c o lla b ora tiv e c u lt u re a n d
th e re q uir e m en ts o f t h e t e ch nolo g ie s o f t h e fu tu re a n d t o im ple m en t fin an cia l t e ch nolo g y s o lu tio n s t h at w il l
c o n trib ute t o t h e e co sy ste m . N eo h ub ‘s a rm s; F o rc e s s u ch a s D en iz A kva ry u m In nova tio n a n d E n tre p re n eu rs h ip
C en te r, D en iz V en tu re s V en tu re C ap it a l In ve stm en t F u n d , fa stP ay a re w ork in g to g u id e th e e n tre p re n eu rs h ip
e co sy ste m an d fin an cia l te ch nolo g y se cto r. Th ere fo re , w it h fa stP ay, ou r m ob il e w alle t, w e atta ch gre at
im port a n ce t o o u r fo cu s o n t h e g am in g s e cto r a n d t h e in ve stm en ts w e m ake in t h is fie ld . In 2 0 20 , w e b elie ve
th at w e h ave t a ke n a c rit ic a l s te p fo r t h e d eve lo p m en t o f e sp ort s b y s p on so rin g Is ta n b ul W il d C ats , o n e o f t h e
old est e sp ort s t e am s in o u r c o u n try .
T h e g am in g in d ustry w il l b e t h e m ost im port a n t r e so u rc e f o r t o d ay’s r is in g t re n d M eta ve rs e t o c o m e t ru e in t h e
im ag in ed s e n se . A t t h is p oin t, w e b elie ve t h at t h e p io n eerin g in it ia tiv e s o f t h e T u rk is h G am in g In d ustry , w hic h
a re a d m ir e d in t h e w orld , w il l c o n tin ue t o le ad in in nova tiv e f ie ld s s u ch a s M eta ve rs e . E sp ecia ll y w it h M eta ve rs e
ta kin g th e co n ce p t o f “o w ners h ip ” fr o m g am e co m pan ie s a n d m akin g it tra n sfe ra b le to u se rs th an ks to
b lo ck ch ain t e ch nolo g y, n ew a p plic a tio n s o p en t o d eve lo p m en t in t h is fie ld b eg an t o e m erg e. W it h t h e r e le ase
o f p la y to e arn th em ed g am es, w e s e e th at th e fin an cia l a n d g am in g s e cto rs a re b eco m in g m ore a n d m ore
in te rt w in ed . W it h t h e c o n ce p t o f d ece n tra liz a tio n le avin g t h e a re a o f u se o f c ry p to cu rre n cie s, t h an ks t o s m art
c o n tra cts a n d N FT s ta n d ard s, a n d in clu d in g it e m s w it h a rt a n d in -g am e u sa g e, w e a re b eco m in g a b le t o r e ach
th e M eta ve rs e d im en sio n .
A t th is p oin t, fo r m yse lf , I s e e a n im port a n t fu tu re w here th e fin an cia l a n d g am in g e co sy ste m s c a n g ro w b y
su p port in g e ach o th er. A s N EO HUB a n d f a stP ay, w e w il l c o n tin ue o u r c o n stru ctiv e , s h arin g, a n d s u p port e ff o rt s
in 2 0 22 w it h b oth o u r in ve stm en ts a n d c o lla b ora tio n s t o s u p port t h is f u tu re .
T U RK IS H G A M IN G S E C TO R E X PER T O PIN IO NS
GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY TU RKEY G AM E M AR KET R EP O RT 2 0 21 G Ü RH AN Ç A M
N EO HUB G EN EL M D.
& F A STP A Y A Ş. Y K
Ü YE Sİ
15 3

TU RK IS H G A M IN G S E C TO R E X PER T O PIN IO NS
GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY Th e g am in g a n d e S p ort s e co sy ste m c o n tin ued t o g ro w in 2 0 21, a s it h as b een d oin g in re ce n t y e ars . T h e d ig it a l
g am in g c u lt u re h as re ach ed a m uch w id er a u d ie n ce w it h th e a cc e le ra tin g e ffe ct o f th e p an d em ic a n d is n ow
em bra ce d b y u se rs o f a ll a g es a n d p ro fil e s. A s o n e o f t h e le ad in g p la ye rs in t h e g am in g e co sy ste m in T u rk e y, w e
co n tin ue t o s u p port g am ers b oth w it h t h e p art n ers h ip s w e fo rm w it h o th er s ta ke h old ers a n d w it h t h e a ctiv it ie s
w e c a rry o u t a t M on ste r N ote b ook. W it h o u r s tra te g ic p art n ers s u ch a s In te l, N VID IA , a n d M ic ro so ft , w e d eve lo p
p ro je cts t o d eliv e r t h e m ost p op ula r g am es t o o u r u se rs . O ur s u p port fo r e S p ort s in cre ase s e ve ry y e ar. In 2 0 21, w e
part ic ip ate d in la rg e-s c a le e S p ort s e ve n ts b oth in T u rk e y a n d a b ro ad . W e e xp an d ed th e sc o p e o f M on ste rs
R elo ad ed , t h e e S p ort s t o u rn am en t w e la u n ch ed in t h e fir s t y e ar o f t h e p an d em ic a n d t u rn ed it in to a la rg e-s c a le
6 -m on th g am in g a n d e S p ort s e ve n t in 2 0 21 in p art n ers h ip w it h In te l. N early 10 ,0 00 g am ers p art ic ip ate d in th e
to u rn am en ts h eld a s p art o f In te l M on ste rs R elo ad ed , a n d p riz e s w it h a t o ta l v a lu e o f 3 0 0,0 00 T R Y w ere a w ard ed .
M il lio n s o f g am in g e n th usia sts w atc h ed t h e 1 0 0-h ou r l iv e s tre am o f t h e e ve n t.
In th e g am in g e co sy ste m , s u p ply c h ain c h alle n ges c a u se d b y th e g lo b al c h ip c ris is , a n d th e flu ctu atio n s in th e
exc h an ge r a te le ft t h eir m ark o n t h e g am in g e q uip m en t a n d h ig h -p erfo rm an ce g am in g c o m pute rs s e cto r in 2 0 21.
O n t h e o th er h an d , in 2 0 21, M on ste r N ote b ook c o n tin ued t o f o cu s o n u se rs a n d t a ke f ir m s te p s t o w ard s it s g oal o f
b eco m in g a g lo b al b ra n d fr o m T u rk e y, w it h t h e a d va n ta g es b ro u gh t b y it s in ve stm en ts in p re vio u s y e ars , d esp it e
th e in cre asin g c o sts in p ro d uctio n a n d o p era tio n p ro ce sse s. W e le d t h e h ig h -p erfo rm an ce la p to p m ark e t w it h t h e
p ro d ucts w e in tro d uce d in 2 0 21, w hic h w ere e n h an ce d w it h In te l’s 1 1t h g en era tio n p ro ce sso rs a n d o ffe r t w ic e t h e
p erfo rm an ce o f t h eir p re d ece sso rs , t h an ks t o N VID IA ’s R TX 3 0 S erie s g ra p hic s c a rd s. In fa ct, w e h ave b eco m e t h e
m ost p op ula r g am in g c o m pute r b ra n d in 2 0 21. In a m ark e t s tu d y c o n d ucte d in c o op era tio n w it h D ig it a l R ep ort
m ag azin e a n d D O Rin sig h t R ese arc h , 4 5 p erc e n t o f p art ic ip an ts c h ose M on ste r N ote b ook a s t h e b est b ra n d in t h e
gam in g c o m pute r c a te g ory . N ot o n ly o u r la p to p s b ut a ls o th e n ew a cce sso rie s w e a d d ed to th e ra n ge o f P usa t
g am in g e q uip m en t a re p op ula r a m on g u se rs . W hil e r e in fo rc in g o u r d om in an t a n d le ad in g p osit io n in t h e g am in g
m ark e t in T u rk e y, w e c o n tin ued to m ake in te rn atio n al in ve stm en ts a s w ell. W e la u n ch ed m ajo r in it ia tiv e s in e –
co m merc e , w hic h h as alr e ad y b een o n e o f o u r stre n gth s. W e stre n gth en ed o u r G erm an y-b ase d E uro p ean
o p era tio n s a n d b uil t t h e in fr a stru ctu re f o r o u r o p era tio n s in t h e U K, w hic h w il l s ta rt v e ry s o on . S in ce o u r b ra n d h as
alw ays d ra w n s tre n gth fr o m it s b on d w it h it s u se rs , u se r e xp erie n ce w as a t t h e t o p o f o u r a g en d a in 2 0 21. E ve n
th ou gh w e p re d ic t t h at T u rk e y w il l h ave d if fic u lt t im es in 2 0 22, ju st a s t h e r e st o f t h e w orld ; a s M on ste r N ote b ook,
w e w il l c o n tin ue to in ve st in u se r e xp erie n ce a n d d eve lo p p ro je cts fo cu se d o n m eetin g a n d e xc e ed in g th e
exp ecta tio n s o f g am ers .
İ L H AN Y IL M AZ
FO UN DER A N D C EO
M ONSTE R
N O TE B O OK
TU RKEY G AM E M AR KET R EP O RT 2 0 21 15 4

Wit h t h e s p re ad o f in te rn et u sa g e a ro u n d t h e w orld a n d t h e a cce le ra tio n o f t e ch nolo g ic a l d eve lo p m en ts , t h e
gam in g w orld b eg an t o r e ach a w id e a u d ie n ce . C urre n t r e se arc h es s h ow t h at t h ere a re 3 b il lio n g am ers in t h e
w orld a n d c lo se t o 4 0 m il lio n in T u rk e y. W e c a n o b se rv e t h at b oth t h e n um ber o f p la ye rs a n d r e ve n ue in t h e
gam e m ark e t w il l c o n tin ue t o g ro w a n d t h e im port a n ce o f o u r c o u n try in t h e r e g io n w il l in cre ase d ay b y d ay.
I n r e ce n t y e ars , t h e g am in g in d ustry h as g ro w n r a p id ly t h an ks t o t h e m ajo r c o m pan ie s o f t h e g am in g in d ustry
w ork in g c o lla b ora tiv e ly . O ur c o u n try is t h e 7 th m ost v id eo g am e-p la yin g c o u n try in t h e w orld . T h is w il l a ls o p ave
th e w ay fo r s ig n if ic a n t d eve lo p m en ts fo r g am in g c o m pan ie s, p la ye rs , a n d t h e g am in g in d ustry . W e a n tic ip ate
t h at t h e d eve lo p m en t a n d g ro w th in t h e s e cto r w il l c o n tin ue t h e s id e o f b oth c o m pute r a n d m ob il e g am es a n d
co n so le g am es.
W it h t h e d eve lo p m en t o f t h e s e cto r, p la ye rs n ow w an t t o h ave a n e xp erie n ce t h at is m ore c o n necte d t o e ach
o th er a n d r e fle cts t h e t e am s p ir it . M ult ip la ye r g am es a re a fe atu re t h at d riv e s p la ye rs t o g et b ette r a n d a llo w s
th em t o e n jo y g am es m ore .
G am in g v ie w ers h ip is a ls o a n im port a n t p art o f th is fu n w orld . A cco rd in gly , th e e sp ort s a n d liv e stre am in g
m ark e ts a ch ie ve d g re at s u cce ss in 2 0 21.
F o r t h e p la ye r, b ro ad ca ste r, a n d v ie w er, t h e ” in te rn et” is o n e o f t h e m ost b asic n eed s r e la te d t o g am in g. A s T ü rk
T e le ko m , T u rk e y’s le ad in g in fo rm atio n a n d c o m mun ic a tio n t e ch nolo g ie s c o m pan y, w e w il l c o n tin ue t o b e w it h
g am e lo ve rs a ll o ve r T u rk e y w it h o u r g am e b ra n d G AM EO N, w hic h w e h ave im ple m en te d t o s u p port p la ye rs
3 6 0 d eg re es w it h c a m paig n s, d evic e s, g am e b ra n d c o lla b ora tio n s, t o u rn am en ts , a n d m ore .
T U RK IS H G A M IN G S E C TO R E X PER T O PIN IO NS
GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY N İL A Y A LT A N
TÜ RK T E LE K O M
FIX ED S E R VIC ES
M AR KETIN G
DIR EC TO R
TU RKEY G AM E M AR KET R EP O RT 2 0 21 15 5

Asid e f r o m t h e in cre asin g n um ber o f g am ers d urin g t h e p an d em ic p erio d , t h e in cre ase in t h e t im e t h at p la ye rs
s p en d p la yin g g am es, a n d t h e n ew ly r e le ase d T u rk is h g am es, 2 0 21 w as a y e ar in w hic h w e h eard t h e n ew s o f
th e in ve stm en ts r e ce iv e d b y t h e g am in g c o m pan ie s in T u rk e y. T h e m ore in te re stin g p art is t h at m ost o f t h ese
in ve stm en ts o r s a le s w ere m ad e b y in ve sto r c o m pan ie s o u ts id e T u rk e y.
M an y g am e s tu d io s I k n ow a n d in te rv ie w h ave s ta rt e d t o a ch ie ve s u cce ss a b ro ad a n d h ave s ta rt e d t o e va lu ate
a n d re je ct in co m in g in ve stm en t re q uests . A s s o m eo n e w ho h as b een in c lo se c o n ta ct w it h in ve sto rs in th e
gam in g a n d e sp ort s s e cto r fo r n early 5 y e ars , it is v e ry e xc it in g fo r t h e fu tu re t o s e e c o m pan ie s s ta rt t o c h oose
in ve sto rs f r o m a p osit io n w here t h ey c o u ld n’t f in d in ve stm en ts , a n d t h is p ro ve s t h at t h e g am in g s e cto r in T u rk e y
w il l g ro w m uch b ig ger.
O ve r t h e p ast fe w y e ars , m eta ve rs e a n d p la y-t o -e arn (P 2E ) c o n ce p ts h ave b eco m e v e ry p op ula r in t h e g am in g
w orld a n d a ttra cte d a lo t o f a tte n tio n in t h e in d ustry . I t h in k m eta ve rs e n eed s m ore t im e t o b eco m e w hat it
w as la u n ch ed t o b e. B ut I t h in k in 2 0 22 t h e P la y-T o -E arn m od el w il l le ad t o c h an ges in t h e g am in g w orld b oth
g lo b ally a n d in T u rk e y a n d in cre ase t h e t im e t h at g am ers s p en d p la yin g g am es.
I t h in k t h at t h e im pact o f b lo ck ch ain t e ch nolo g y o n t h e g am in g s e cto r w il l in cre ase m uch m ore w it h t h is y e ar
an d t h at c o m pan ie s t h at p re p are t h em se lv e s f o r t h ese e ffe cts a n d c h an ges c a n a ch ie ve v e ry s e rio u s g ro w th .
T U RK IS H G A M IN G S E C TO R E X PER T O PIN IO NS
GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY TU RKEY G AM E M AR KET R EP O RT 2 0 21 K ER İM Y IL M AZ
CEO & C O -F O UN DER
G AM ER A R EN A
15 6

FA RU K E C ZA CIB A ŞI
TÜ RKİY E B İL İŞ İM
V A KFI Y Ö NETİM
K U RU LU B A ŞK A N I
T U RK IS H G A M IN G S E C TO R E X PER T O PIN IO NS
GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY TU RKEY G AM E M AR KET R EP O RT 2 0 21 Th e fa ct t h at le arn in g c a n b e a d if fic u lt a n d b orin g p ro ce ss fr o m t im e t o t im e, a lw ays m ake s m e t h in k a b ou t
m akin g te ach in g m ore a ttra ctiv e a n d p erm an en t w it h g am es. W hat is le arn ed b y p la yin g o r liv in g b eco m es
m uch m ore e asil y in te rn aliz e d , p erm an en t, a n d b eco m es u se fu l. B ase d o n t h is id ea, w e t h ou gh t a b ou t g am es,
s o ft w are , e d uca tio n al in stit u tio n s, a n d e d uca tio n w it h g am es u n d er t h e u m bre lla o f t h e T ü rk iy e B il iş im V akfı.
E sp ecia lly w it h t o d ay’s c o n d it io n s a n d fa cil it ie s, w e h ave fo cu se d o n e d uca tio n w it h d ig it a l g am es t h at c a n b e
th e m ost e ffe ctiv e w ay o f te ach in g& le arn in g a n d s ta rt e d a c o m petit io n p ro g ra m c a lle d K O D E ğit im O yu n la rı
Ö dülle ri.
A s T ü rk iy e B il iş im V akfı, w hic h w ork s t o t ra n sfo rm T u rk e y in to a n in fo rm atio n s o cie ty , w e a im ed t o c re ate t h e
K O D E ğit im O yu n la rı Ö dülle ri p ro je ct in 2 0 18 , b y th e c u rric u lu m o f th e M in is try o f N atio n al E d uca tio n ’ 4 +4 +4
sy ste m , w hic h is c a lle d K 12 , c o ve rin g p rim ary , s e co n d ary a n d h ig h s c h ools . W e a ls o a im ed to e n co u ra g e a n d
re w ard t h e p re se n ta tio n o f m ath em atic s a n d s c ie n ce t o s tu d en ts a s a n ” e d uca tio n al g am e”. A ll t h e p art ic ip an ts
w ho p art ic ip ate d in t h e c o m petit io n w it h h un d re d s o f id eas a n d p ro d ucts in 4 y e ars , w ho p ut t h eir m in d , id ea,
an d c re ativ it y in te ach in g w it h th e e d uca tio n al g am es, w heth er th ey w on o r n ot b eca m e w in ners fo r u s a n d
m ad e a v e ry im port a n t c o n trib utio n t o t h e p ath t o t h e d eve lo p m en t o f o u r c o u n try w it h e d uca tio n . W it h t h is
c o m petit io n p ro g ra m , I b elie ve th at w e h ave m ad e im port a n t c o n trib utio n s to th e fu tu re o f o u r c o u n try ‘s
e n tre p re n eu rs h ip e co sy ste m a n d t o e n co u ra g e y o u n g p eo p le t o g ain a n in n ova tiv e p ers p ectiv e .
W e a re e vo lv in g t h is id ea o f 5 y e ars , in to t h e a ca d em y fo rm at, w hic h w e b elie ve w il l b e m ore e ffe ctiv e in 2 0 22
an d c o n trib ute m uch m ore t o b oth t h e e d uca tio n s y ste m a n d t h e w orld o f g am e s o ft w are . O ur m is sio n is t h e
sa m e, b ut o u r p ath w il l b e s tro n ger, o u tp uts w il l b e e ffic ie n t a n d m ult i- u se r.
1 5 7

20 21 w as a y e ar w hen v ir t u al w orld s c a m e to th e fo re a g ain , n am ely M eta ve rs e w it h it s n ew n am e. In fa ct,
M eta ve rs e in vit e s m an kin d t o t a ke a b re ak f r o m t h e g en era l r e al a d ve n tu re t h at it h as b een p urs u in g s in ce 6 0 0
B C a n d t o e xp lo re a n d b uil d v ir t u al w orld s. It is o b vio u s t h at t h e w orld w e h ave c re ate d is n o lo n ger s u ffic ie n t
fo r u s a s it u se d to b e. T h at’s w hy s o m e a re a ft e r g oin g to M ars , w hil e o th ers a re a ft e r g ra b bin g la n d in th e
M eta ve rs e . O f c o u rs e , m an c a n not d en y h is n atu re , w e a lw ays a sp ir e f o r m ore .
Ju st a s tim es c h an ge, p eo p le a n d n eed s c h an ge a s w ell . T h is le ad s to th e e vo lu tio n o f g am es a n d v a rio u s
p la tfo rm s o ve r tim e, a n d m an y th in gs a re c h an gin g fr o m y e ste rd ay to to d ay a n d to m orro w . G am es a re n o
lo n ger p la tfo rm s w here p eo p le ju st k il l t im e o r h ave a g ood t im e, b ut h ave b eco m e p la ce s w here t h ey c re ate a
s e co n d l if e , p erh ap s a s e co n d c h an ce , w here t h ey f r e ely s h are t h eir d re am s a n d id eals .
In 2 0 18 , a s J IB G am es, w e a ctu ally a n tic ip ate d th is c h an ge a n d s ta rt e d to d eve lo p P olit y , in 2 0 21 w e o p en ed
P olit y fo r E arly A cce ss o n S te am . T h e r e aso n w e c h ose t h e S te am p la tfo rm w as t o r e ach t h e c o re p la ye rs a n d
p erfo rm o u r e arly -s ta g e t e sts (C lo se a n d O pen B eta T e sts ) w it h o u r p la ye rs . In p art ic u la r, w e p la ye d P olit y w it h
m an y p ub lis h ers a n d g am e d eve lo p er te am s fr o m A m eric a a n d E uro p e, a s w ell a s p erfo rm in g th e q ualit y
c o n tro l ( Q A) a n d m ic ro m ark e tin g ( M ic ro m ark e tin g).
S ta rt in g fr o m th e se co n d q uart e r o f 2 0 22, P olit y w il l b e re le ase d in b eta o n th e A pp S to re . In a d dit io n to
p re se n tin g g am e co n te n t to o u r fu tu re p la ye rs , w e a im to h elp th em w it h d eve lo p m en t is su es su ch a s
e d uca tio n fr o m ad ole sc e n ce an d th en ch oosin g a sp ecia liz a tio n /p ro fe ssio n . W e se e th is as ou r m ain
r e sp on sib il it y w it h o u r d eve lo p er t e am , w e t h in k t h at o u r g oal is n ot o n ly t o m ake m on ey b ut t o t a ke a r o le in a
m ore m ean in gfu l f o rm atio n .
T U RK IS H G A M IN G S E C TO R E X PER T O PIN IO NS
GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY TU N GA S A N ALP
C EO & F O UN DER
JIB G AM ES
TU RKEY G AM E M AR KET R EP O RT 2 0 21 15 8

It is p ossib le to fin d a n ew IG O (in it ia l g am e o ffe rin g) a lm ost e ve ry d ay in th e N FT g am in g s e cto r, o r b ette r
n am ed , th e G am eFi se cto r in a b ro ad er se n se . In c o u n trie s su ch a s th e P hil ip pin es, T a iw an , a n d V ie tn am ,
hun d re d s o f t h ou sa n d s o f p eo p le h ave le ft t h eir n orm al liv e s a n d jo b s b eh in d t o p la y t h ese g am es in h op es o f a
b ette r liv in g. In 2 0 21 th ese p eo p le m ad e a ro u n d $ 8 0 0-$ 10 00 m on th ly w hic h w as e n ou gh in ce n tiv e to m ake
P 2E g am in g a v ia b le f u ll- t im e jo b . T h e G am eFi s e cto r n ow h osts a ro u n d 1 .2 M p la ye rs p er d ay, w hen c o m pare d
to m ob il e a n d c o n so le g am in g, 1.2 M is b ut a m easly fr a ctio n o f t h eir u se rs . D esp it e t h e m in usc u le s iz e o f t h e
se cto r in t e rm s o f p la ye rs w hic h is g ain in g m om en tu m w it h e ach p assin g d ay, G am eFi h as b eco m e a s e cto r f o r
astro n om ic a l a m ou n ts o f in ve stm en t. G am e s tu d io s a n d g am ers th at d is c o ve r th e w orld o f N FTG am in g flo ck
h ere , s o t o s p eak… A nd in t h e c u rre n t c o n je ctu re , t h ose t h at a re w atc h in g o u ts id e a re le ft w on d erin g ” W here d o
I e ve n s ta rt ? ” ( T o ke n , p riv a te s a le , p ub lic s a le , w hit e Lis t, g am e g u il d , e tc .) . R ap id g ro w th a n d h ig h d em an d c re ate
a u n iq ue, “ f r e e” m ark e t. T h e r e al k e y t o t h is f r e e e co n om y is t h at in t h e G am eFi s e cto r, g am es c a n b e s e lf – fu n d ed
th ro u gh t o ke n iz a tio n a n d N FT s a le s. A s o f t h e b eg in n in g o f 2 0 22, t h e a m ou n t o f f u n d s f o r t h e G am e-fi s e cto r is
$ 4 .8 3 b il lio n .
To b rie fly w ra p u p t h e c u rre n t s ta tu s: “G am es a re b ein g d eve lo p ed v e ry s w if t ly w it h r e ally s e rio u s b ud gets b ut
n o o n e p la ys t h em ..! ? !” T h e r e aso n f o r t h is c o n tra d ic tio n is t h at t h e g am es a re b ase d o n c o m ple x m ath em atic a l
an d fin an cia l c a lc u la tio n s. D esp it e t h is , t h e p ro b le m s te m s fr o m t h e fa ct t h at g am es, w here p eo p le c a n e arn
m on ey, c o n sis t o f r e la tiv e ly s im ple a n d r e p etit iv e g am e m ech an ic s. In d ustry -le ad in g P 2E g am es, d o n ot f u lly f it
in to t h e h ab it s o f t h e c o n su m er o f t h e k n ow n g am in g in d ustry . G am eFi P 2E (P la y t o /a n d E arn ) p la ye rs g am e
wit h t h e s o le in te n tio n o f m akin g m on ey. W hen eve r “& E n jo y” is a d ded n ext t o t h e p hra se P la y-a n d -E arn , t h at’s
e xa ctly w hen w e’l l e xp erie n ce t h e r e al f o rc e o f t h e G am eFi in d ustry . A s U GC90 , w e a im t o r e aliz e P &E &E g am es
th at a re f u n t o p la y a n d p ro vid e f in an cia l f r e ed om w it h o u r le ad in g g am e s tu d io s. D ra w in g in t h e c o n su m ers o f
th e c o n ve n tio n al g am in g in d ustry t o t h e w orld o f G am eFi, a n d h ave t h em p la y h ig h -q ualit y , e n jo ya b le g am es
all t h e w hil e m akin g t h em e arn m on ey a s t h ey p la y. W e b elie ve t h at t h e T u rk is h g am e e co sy ste m w it h a p la ye r
b ase o f 3 5 M a n d s tro n g g am e s tu d io s re ad y fo r a ctio n w il l c o n trib ute to th e c o u n try ‘s e co n om y b y e arn in g,
Tu rk e y is r e ad y t o m eet P 2E .
T U RK IS H G A M IN G S E C TO R E X PER T O PIN IO NS
GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY B U RA K G Ü N SE V
C H IE F E G O
O PER ATO R
UGC90
TU RKEY G AM E M AR KET R EP O RT 2 0 21 15 9

20 21 g am in g s e cto r h as t w o d if fe re n t d im en sio n s: E sp ort s h ave a ch ie ve d a m azin g f in an cia l s u cce ss o n t h e s id e
of c o m petit iv e g am es a n d m ob il e , h yp er-c a su al, in d ie g am e d eve lo p m en t, a n d g am e h ard w are s a le s. E ve ry o n e
in t h e g am in g s e cto r e xp ecte d p an d em ic c o n d it io n s t o b e r e fle cte d p osit iv e ly o n s a le s a n d p la ytim es, b ut o n ly
v e ry f e w o f u s c o u ld p re d ic t s u ch a b ig im pact. T h is w as t h e r o sy s c e n ario .
W e h ave s e en t h e n eg ativ e im pact o n t h e s id e o f A AA g am es a n d b ig p ro d uctio n s. P an d em ic c o n d it io n s a n d
m easu re s s lo w ed d ow n A AA p ro je ct p ro ce sse s t h at c a n ‘t b e c o m ple te d v ia a r e m ote w ork in g m od el. I n g am ers ‘
w ord s, th ere w as a m in im um s ix -m on th “la g “, a n d th at c a u se d a g lo b al s lo w d ow n in th e s e cto r. W e’l l k e ep
fe elin g t h e im pact in 2 0 22.
M eta ve rs e a n d b lo ck ch ain -b ase d g am es a ls o s ta rt e d t o p oin t o u r d ir e ctio n in t h e fu tu re m ap . A ft e r t h e .c o m
im pact th at ca u se s w hit e n ois e is m it ig ate d , 20 22 w il l co m e w it h an un exp ecte d p ace d ue to th ese
te ch nolo g ie s in t h e g am in g s e cto r.
I e xp ect a r e al b oom in g am in g a n d e sp ort s e ve n ts ; t h e p an d em ic s h ow ed u s t h at o u r s o cia l id en tit ie s a re n ‘t a s
vir t u aliz e d a s w e a ssu m ed . P eo p le w an t t o c o m e t o g eth er a n d h ave fu n . G am in g e ve n ts a re t h e o n ly t y p e o f
eve n t th at b rin gs tw o w orld s to g eth er. I re co m men d e ve ry o n e a im in g a t y o u n g s e g m en ts a n d th e g am in g
se cto r to fin d o u t h ow to s w im in th ese tw o la n es. T h e c lic h e “T h e g am e s ta rt s n ow ” h ad n eve r b een m ore
m ean in gfu l f o r t h e f in an ce w orld .
T U RK IS H G A M IN G S E C TO R E X PER T O PIN IO NS
GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY M ER İÇ E R YÜ REK
VA R D İY A
G AM ES M AR KETIN G
AG EN CY
CO -F O UN DER
TU RKEY G AM E M AR KET R EP O RT 2 0 21 16 0

TU RK IS H G A M IN G S E C TO R E X PER T O PIN IO NS
GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY İS M ET G Ö KSE L
R Ö NESA N S
FU AR CIL IK V E
YA YIN CIL IK A . Ş .
FO UN DER / Y K
B A ŞK A N I
TU RKEY G AM E M AR KET R EP O RT 2 0 21 A lt h ou gh 2 0 21 w as n ot a v e ry p le asa n t y e ar f o r p hysic a l a ctiv it ie s, w e f e lt t h at w e w ere a p pro ach in g t h e e n d o f
th e c lo su re s b ro u gh t b y t h e p an d em ic . E sp ecia lly in t h e l a st q uart e r o f t h e y e ar, s o m e o ff lin e a ctiv it ie s s ta rt e d t o
g ain m om en tu m . W e c a n s a y t h at t h e g am e in d ustry c o m ple te d t h e y e ar 2 0 21 o n lin e a s in 2 0 20 . H ow eve r, it
c o n tin ued t o a cce le ra te o n t h e o n lin e s id e a n d b ro u gh t u s g ood n ew s d esp it e a ll k in d s o f n eg ativ it y . W e n ot
on ly f o llo w ed t h e s u cce ss o f t h e g am e s tu d io s o f o u r c o u n try b ut a ls o w it n esse d t h e g lo b al a cq uis it io n s a n d t h e
re le ase o f n ew g am es.
I th in k th e y e ar 2 0 22 w il l b e m ore o p en a b ou t th e c o m in g to g eth er o f th e se cto r. It se em s th at th e m ost
im port a n t fa ir s o f th e re g io n s w il l b e o p en ed fo r fa ce -t o -fa ce m eetin gs in 2 0 22. W e a re w ork in g to b rin g th e
G AM EX D ig it a l G am e a n d E n te rt a in m en t F a ir t o g eth er w it h t h e p la ye rs a ft e r 2 y e ars . T h e f a ir , w hic h w e p la n t o
h old b etw een 1 9 – 2 2 M ay, w il l b e h eld in M ay f o r t h e f ir s t t im e t h is y e ar.
E sp ecia lly th e Y ou th an d S p ort s D ay w eek w e h ave ch ose n is p la n ned in acco rd an ce w it h th e g en era l
ch ara cte ris tic s o f G AM EX . T u rk e y’s m ost ro ote d fa ir , a ft e r th e 2 -y e ar P an d em ic b re ak, w il l b rin g g am es a n d
p la ye rs t o g eth er a g ain a n d b rin g t h e in d ustry t o g eth er. E sp ecia lly w it h t h e in cre ase in g am e s tu d io s in t h e la st
p erio d , T u rk e y h as c o m e t o a p ro m in en t p osit io n in t h e w orld .
A t t h is p oin t, I b elie ve t h at f a ir s p la y a n im port a n t r o le in b rin gin g g am es t o p la ye rs a n d in ve sto rs . T h at’s w hy w e
op en ed o u r f a ir g ro u n d t o g am e m ake rs , a n d t o g eth er w it h G am e F a cto ry , w e w il l s u p p ort g am e c o m pan ie s a t
G AM EX . I fu lly b elie ve t h at t h e T u rk is h g am in g in d ustry w il l a cce le ra te a n d g ro w in 2 0 22, ju st lik e t h e p re vio u s
ye ars . I h op e th at 2 0 22 w il l b rin g to g eth er m eetin gs w it h b oth G AM EX a n d a ll s ta ke h old ers o f th e g am in g
in d ustry t h at w il l m ake t h em f o rg et t h e im pact o f t h e p an d em ic .
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Web 1.0 d em ocra tiz e d in te rn et u se rs ‘ a cce ss to in fo rm atio n b y m ovin g c o n te n t c o n su m ptio n to th e d ig it a l
w orld . W eb s it e s w it h c o n te n t h ave b een a t t h e c e n te r o f d is c o ve ry f o r w eb sit e u se rs a n d c re ate d a n im port a n t
op port u n it y f o r b ra n d s t o r e ach c u sto m ers in b oth m easu ra b le a n d s c a la b le w ays.
W it h w eb 2 .0 , in te rn et u se rs s ta rt e d g en era tin g c o n te n t a n d c re atin g o n lin e c o m mun it ie s a s w ell a s c o n su m in g
co n te n t. W it h t h ese n ew o p port u n it ie s, p la tfo rm s f o cu se d o n c o n te n t g en era te d b y u se rs s u ch a s F a ce b ook a n d
In sta g ra m h ave b eco m e a n a ttra ctiv e a lt e rn ativ e to w eb sit e s. N ow , th e m ost im port a n t p la ce o f d is c o ve ry is
s o cia l m ed ia . N ot o n ly a cce ss to in fo rm atio n b ut a ls o th e g en era tio n o f in fo rm atio n h as b een d em ocra tiz e d
an d th us, b ra n d s sh if t e d a sig n if ic a n t p art o f th eir m ark e tin g e ffo rt s to th ese p la tfo rm s a n d th e c re ato rs
g en era tin g c o n te n t in t h ese p la tfo rm s.
2 0 21 h as b een q uit e a n in te re stin g y e ar, a s th e fa ct th at c o n ce p ts th at e xis t fo r s o m e tim e s u ch a s N FT a n d
M eta ve rs e h ave b eco m e th e m ain stre am m ed ia a llo w ed W eb 3 .0 to g ain c u rre n cy. E ve n th ou gh W eb 2 .0
p ro vid ed m ore a d va n ce d o p port u n it ie s t h an W eb 1 .0 , o n e o f it s p ain p oin ts w as t h at b ig t e ch nolo g y c o m pan ie s
are p osit io n ed t o b e o w ners o f t h e c o n te n ts a n d c o n tro l t h e u se r d ata . T h e id ea t h at is p ro m is e d b y W eb 3 .0
a n d exc it e s th e in te rn et en tre p re n eu rs an d in ve sto rs is th at d ig it a l o w ners h ip b eco m es p oss ib le w it h a
d ece n tra liz e d s tru ctu re . W it h t h e c h an ge, v ir t u al w orld s w il l b e p osit io n ed a s p la tfo rm s w here a cq uir e d in co m e
ca n b e u se d a t o th er v ir t u al w orld s a n d e ve n in t h e r e al w orld , r a th er t h an b ein g e n vir o n m en ts w here p eo p le
s p en d t im e f o r e n te rt a in m en t.
A n in cre asin gly la rg er p art o f t h e in te rn et u se rs p re fe rs g am es t o s o cia liz e , a cce ss in fo rm atio n , a n d s h are it . In
p art ic u la r, G en Z d is c o ve rs t h e m usic , a g en d a, fa sh io n t re n d s t h ro u gh g am es s u ch a s F o rt n it e , G TA V . T h is s h if t
in u se r t e n d en cy h as ju st s ta rt e d a n d w il l c o n tin ue in cre asin gly in t h e n ext y e ars . A s a lw ays, b ra n d s w il l fo llo w
u se r t e n d en cie s a n d t ry t o e xis t in t h ese s p ace s t o g ain a c o m petit iv e e d ge. W e s ta rt e d s e ein g it s e xa m ple s, a n d
I p re d ic t th at th ere w il l b e a g re at in cre ase in th e in ve stm en ts in to in -g am e a d s a n d c o n te n t g en era to rs a t
vir t u al u n iv e rs e s, p art ic u la rly in t h e n ext y e ars .
T U RK IS H G A M IN G S E C TO R E X PER T O PIN IO NS
GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY A RD A G EN Ç
FO UN DER & C EO
LIV A D
TE C H N O LO GIE S
TU RKEY G AM E M AR KET R EP O RT 2 0 21 16 2

Gro w in g c o n sis te n tly e ve ry p assin g y e ar, t h e g am in g s e cto r h as le ft b eh in d t h e A m eric a n m usic in d ustry a ft e r
H olly w ood o n ce it r e ach es t h e p eak w it h t h e im pact o f t h e p an d em ic , a n d is n ow r a n ke d f ir s t in t h e w orld a s o f
20 21. W e, a s B yN oG am e, h ave b een in ve stin g in t h e g am in g s e cto r a n d a ls o b uil d in g o u rs e lv e s s in ce t h e d ays
w hen n o o n e s a w a n d b elie ve d in ( in clu d in g t h e m on ey w e s p en t in a ta ri s a lo on s d urin g o u r c h il d hood ).
A lm ost 13 % in cre ase w as e xp ecte d fo r th e in -g am e p urc h ase s m ark e t in 2 0 21, a n d y e t w e c o m ple te d 2 0 21,
w hic h is o u r 14 th a n niv e rs a ry ,” w it h a w ay h ig h er r a te o f 7 4 % . G am ers a re g en era lly e xtra o rd in ary p eo p le w it h
m en ta l a g il it y . T h ey d on ‘t w an t t o b e ju st a c u sto m er a n d s p en d m on ey; t h ey a ls o w an t t o b e a s e lle r o n t o p o f it
a n d e arn m on ey w hil e p la yin g a g am e. W e, a s B yN oG am e, a re v e ry h ap py t o k e ep g am ers t o g eth er f o r a ll t h eir
n eed s, a n d a cco rd in gly , p osit io n o u rs e lv e s a s a n ” A T e ch nolo g ic a l C om pan y S ellin g T ru st”.

2 0 22 w il l b e a y e ar th at th e e n tir e w orld w il l ta lk m ore a n d m ake s e n se o f m eta ve rs e (I h op e it m eets th e
exp ecta tio n s. 🙂 ) It ‘l l b e a y e ar in w hic h t h e w orld o f N FTs a re fu rt h er p am pere d , m ore p eo p le lo se t h eir c ry p to
a sse ts , a n d a re s o rry ; h ow eve r, t h e g ra in w il l b e s e p ara te d fr o m t h e c h aff in t im e a n d w e’l l h ave m ore c o n cis e
a n d e xp lic it m ean in g in t im e.
B yN oG am e w il l b e in vo lv e d in M eta ve rs e a s it d id in t h e “G am eve rs e ” fo r y e ars , a n d I’d lik e t o s a y p ro u d ly t h at
w e’r e ju st r e ad y f o r t h is w it h t h e t e ch nolo g ie s w e d eve lo p ed .
W e’v e b een a n aly z in g th e n eed s o f g am ers e ve ry d ay fo r 15 ye ars a n d fu rt h er im pro vin g o u r se rv ic e s a n d
ou rs e lv e s a cco rd in gly . R ig h t n ow , w e h ave a u se r e xp erie n ce th at w e im pro ve c o n tin uou sly w it h a rt if ic ia l
in te llig en ce -p ow ere d c u sto m er s e rv ic e s, d ata s c ie n ce -b ase d d ig it a l m ark e tin g, a n d u se r b eh avio r a n aly se s. W e’l l
o p en a ll o u r id ealiz e d s e rv ic e s f o r t h e b en efit o f a ll g lo b al p la ye rs , a n d 2 0 22 w il l b e t h e y e ar o f g lo b aliz a tio n a n d
re p re se n ta tio n o f o u r c o u n try a b ro ad f o r B yN oG am e. S in ce re r e g ard s.
T U RK IS H G A M IN G S E C TO R E X PER T O PIN IO NS
GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY M URA T K Ö M ÜRCÜ
CEO
B YN O GAM E
TU RKEY G AM E M AR KET R EP O RT 2 0 21 16 3

Th e y e ar 2 0 21 h as b een a n e ffic ie n t y e ar o f w hic h im pact fo r g am in g a n d e sp ort s s e cto r w il l b e fe lt in t h e fu tu re .
26 6 m il lio n d olla rs w ere in ve ste d in to th e g am in g se cto r in T u rk e y w it h in 2 0 21 d ue to o u r g am in g stu d io s
ach ie vin g in te rn atio n al su cce ss a n d c o m ple tin g re co rd -b re akin g e xit s . G am in g a n d e sp ort s se cto r-s p ecif ic V C s
w ere b ro u gh t to lif e . In it ia tiv e s su ch as LIV A D , ESA , an d P ub lis h m e re ce iv e d in ve stm en ts an d ap pra is a ls .
C om pare d t o t h e o th er s e cto rs , t h e e sp ort s s e cto r w as in t h e le ad in g p osit io n d esp it e a y e ar f u ll o f e co n om ic c ris is
a n d d ep re ssio n e xp erie n ce d b y o u r c o u n try .

H ere , utte rly dif fe re n t op port u n it ie s aro se w it h th e pop ula riz a tio n an d ris e of cry p to . W e’v e se en m an y
co lla b ora tio n s s e iz in g t h e o p port u n it ie s in o u r c o u n try . I b elie ve t h at e sp ort s w il l a cc e le ra te m ore t h an t h e p ast
p erio d s a lo n g w it h t h e c o n tin ued p op ula rit y o f t h e c ry p to w orld in 2 0 22. I q ualif y 2 0 22 a s a y e ar o f p re p ara tio n f o r
fu n d am en ta l c h an ges, in w hic h t h e e n tre p re n eu ria l e co sy ste m is f e d a b un d an tly .

B esid es th e N erf IT ! a p p th at w e, a s T h e A ca d em y’s , w il l la u n ch w it h in 2 0 22, w e’l l c o n tin ue m akin g e ff o rt s fo r
q ualif ie d t ra in in g, g en d er e q ualit y , a n d d ece n t w ork p urp ose s.
T U RK IS H G A M IN G S E C TO R E X PER T O PIN IO NS
GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY B U RA K Ç EV İK
T H E A CA D EM YS
FO UN DER A N D
GEN ER AL B O AR D
M EM BER
TU RKEY G AM E M AR KET R EP O RT 2 0 21 D R.
M ETE T E V ETO ĞLU
TE C H N O LO GY A N D
IN TE LLE C TU AL
PR O PER TY L A W
R ESE A R CH C EN TE R
D IR EC TO R – T E SFE D
B O AR D M EM BER –
L E G AL E X P ER T
20 21 w as q uit e s u cce ssfu l f o r t h e g am in g s e cto r. G am in g c o m pan ie s m an ag ed t o s ta n d o u t a m ou n t t e ch nolo g ic a l
co m pan ie s b y r e ce iv in g s ig n if ic a n t d om estic a n d fo re ig n in ve stm en ts a t m an y le ve ls b oth w it h in a n d o u ts id e o u r
co u n try . O n t h e s id e o f e sp ort s , s te p s c o n tin ued t o b e t a ke n f o r in stit u tio n aliz a tio n . G am in g p ro je ct m od els w here
b lo ck ch ain p ro d ucts a re in te g ra te d a n d to ke n iz a tio n in cre ase d w ere s trik in gly h ig h er in 2 0 21. F u n d in g g am in g
in it ia tiv e s v ia IC O -ID O y ie ld ed q uit e s u cce ssfu l r e su lt s a n d t h is w il l in cre ase e xp on en tia lly . M eta ve rs e a n d in cre ase
in w eara b le t e ch a re t h e s u p port s f o r in te re st in g am in g a s w ell a s s e cto ra l g ro w th in 2 0 21. S u re ly , t h ese a ll c re ate d
ve ry c le ar r e fle ctio n s in t h e f ie ld o f l a w f o r a ll r e g u la to ry , l e g al a rra n gem en ts , a g re em en ts , a n d s o m etim es d is p ute s.
M on it o rin g t h e is su e o n t h e b asis o f s e cto r a n d p ro d uct o n o n e s id e a n d r e g u la to ry , le g al, c o n tra ctu al, a n d ju d ic ia l
a sp ects o n t h e o th er s id e, a n d s e ein g t h e o b je ctiv e s a ch ie ve d a n d p oin te d o u t b y t h e g am in g e co sy ste m in 2 0 21
m ore c le arly a n d c ris p ly a re v e ry m otiv a tin g a n d sa tis fy in g fo r m e a s a la w ye r w ork in g in th is fie ld fo r y e ars . I
b elie ve th at th e g am in g s e cto r w il l c o n tin ue it s d eve lo p m en t in 2 0 22 w it h h uge s te p s in te rm s o f in ve stm en t,
p ro d uct, t e ch nolo g y, a n d p en etra tio n v ia h ard w are p ro d uct a n d s e rv ic e d eve lo p m en ts a s w ell a s m eta ve rs e a n d
b lo ck ch ain .
16 4

TU RK IS H G A M IN G S E C TO R E X PER T O PIN IO NS
GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY TU RKEY G AM E M AR KET R EP O RT 2 0 21 Th e e sp ort s a n d d ig it a l g am in g cu lt u re re ach ed a m uch w id er a u d ie n ce d urin g th e p an d em ic . In 2 0 21,
b usin esse s in ve ste d m ore in e S p ort s a n d d ig it a l g am es, w hic h o ccu p ie d a b ig ger p la ce in t h e e ve ry d ay lif e o f
in d iv id uals . S im il a rly , F a ce b ook’s d ecis io n to re n am e it s p are n t c o m pan y a s “M eta ” a ft e r M eta ve rs e a n d it s
a n nou n ce m en ts th at it w il l in ve st m ore in M eta ve rs e h as le d M eta ve rs e to b eco m e o n e o f th e m ost p op ula r
to p ic s o f d is c u ssio n in t h e t e ch nolo g y a n d g am in g e co sy ste m . T h e c o n ce p ts o f N FT a n d M eta ve rs e , w hic h a re
fr e q uen tly d is c u sse d b y t h ose w ho w an t t o in ve st in t h e fu tu re , w ere m ostly e m bra ce d b y t h ose w ho a re n ot
q uit e fa m il ia r w it h t h e d eve lo p m en ts in t h e g am in g w orld . T o d ay, it is n ot a s e asy a s it s e em s t o h ave a c le ar
u n d ers ta n d in g o f t h e m ech an is m o f t h ese t e ch nolo g ie s, t h e o p port u n it ie s t h at t h ey c a n o ffe r, a n d t h e fu tu re
p ossib il it ie s. Y et, I n otic e d t h at in d iv id uals a n d b usin esse s t h at d o n ot w an t t o m is s t h e o p port u n it y t o in ve st in
t h ese a re as a re in flu en ce d b y th e g en era l o p in io n o n th ese c o n ce p ts a n d th e e xc it e m en t a ro u n d th em . A n
un re alis tic t re n d is c re ate d w it h a s e n se o f p an ic , w it h ou t s u ffic ie n t k n ow le d ge o f w hat t h e M eta ve rs e h as t o
o ffe r. M ost o f t h e s tu d ie s c o n d ucte d o n t h is t o p ic a re s h ort -t e rm a n d e xp erim en ta l s tu d ie s. O n t h e o th er h an d ,
vid eo g am e e n th usia sts a re n ot o n ly f a m il ia r w it h t h e M eta ve rs e w orld , b ut t h ey h ave a ls o p la ye d a n a ctiv e r o le
in m an y d eve lo p m en ts t h at a re c o n sid ere d t o b e p art o f t h e M eta ve rs e w orld t o d ay.
T h e t e ch nolo g y e co sy ste m , w hic h is d yn am ic b y n atu re , is im pro vin g d ay b y d ay. I t is c rit ic a l t o f o llo w in nova tiv e
d eve lo p m en ts c lo se ly b efo re m akin g a n in ve stm en t, in o rd er t o m ake a d if fe re n ce in t h is fie ld . T h e in nova tiv e
a sp ects o f s u cce ssfu l in it ia tiv e s, t h e f a cto rs b eh in d t h eir s u cce ss, a n d t h e r e aso n s f o r t h e f a il u re o f u n su cce ssfu l
on es s h ou ld b e a n aly z e d in d eta il . T h e g am in g in d ustry is a t th e h eart o f th ese d eve lo p m en ts . I b elie ve th at
th ose w ho e xp lo re th e p ote n tia l o f th ese te ch nolo g ie s s h ou ld tru st th e fo re sig h t o f g am ers w ho h ave b een
w ork in g o n t h ese d eve lo p m en ts fo r y e ars , in ste ad o f t h at o f t h ose w ho a re n ew t o t h e c o n ce p t o f m eta . T h e
fo re sig h t of th ese gam ers an d th e an aly sis of su cce ssfu l in it ia tiv e s ca n h elp ta ke fir m er ste p s to w ard s
in ve stm en ts in th e M eta ve rs e te ch nolo g y. M eta ve rs e an d N FT are o n ly th e tip s o f th e ic e b erg . E xc it in g
d eve lo p m en ts a re t a kin g p la ce in m an y f ie ld s, f r o m a rt if ic ia l in te llig en ce t o B lo ck ch ain . T h e d eve lo p m en ts t h at
h ave t a ke n p la ce d urin g t h e p an d em ic a cce le ra te t h e s p re ad o f a ll t h ese t e ch nolo g ie s a n d e xp an d t h eir r e ach .
20 22 w il l b e e ve n m ore e xc it in g. T h e g am in g w orld h as a p re cio u s e co sy ste m , w hic h d riv e s in nova tio n . A s
M on ste r N ote b ook, w e s triv e t o c o n trib ute t o t h e d eve lo p m en t a n d e n ric h m en t o f t h is e co sy ste m .
KA YR A K ER İ K Ü PÇ Ü
G AM IN G P R O JE C TS
M AN AG ER
M ONSTE R
N O TE B O OK
16 5

TU RK IS H G A M IN G S E C TO R E X PER T O PIN IO NS
GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY U LU Ç A Lİ K IR A N GİL
H EA D O F
GAM IN G I N T U RKEY
TU RKEY G AM E M AR KET R EP O RT 2 0 21 A lt h ou gh 2 0 21 d id n ot c a u se m uch c h an ge in t e rm s o f in co m e c o m pare d t o 2 0 20 , u n lik e m an y o th er s e cto rs , it w as a
y e ar in w hic h t h e g am in g in d ustry a cce le ra te d in T u rk e y. W e h ave w it n esse d m an y t im es t h at t h e g am e in d ustry h as
g ro w n e ve n m ore in t im es o f c ris is , b ut in 2 0 21, w it h t h e in tro d uctio n o f d if fe re n t t e ch nolo g ie s a n d t h eir m ore u sa b il it y ,
th ere h as b een a n in cre ase in b oth t h e n um bers o f p la yin g g am es a n d t h e n um ber o f s tu d io s. A lt h ou gh t h e r a p id r is e
in 2 0 20 s e em s t o h ave s ta b il iz e d in 2 0 21, I b elie ve t h at t h e a cce le ra tio n in 2 0 22 w it h N FT g am es w il l b e t h e s a m e a s in
2 0 20 . It is n ece ssa ry t o t h in k o f t h e g am e in d ustry a s a w hole , in clu d in g m an y s u b je cts s u ch a s s tu d io s, p la ye rs , g am es,
g am e f a ir s . G am e f a ir s h ave w ork e d f o r 2 y e ars t o s w it c h f r o m o fflin e t o o n lin e, m an y b ra n d s c a m e t o g eth er o n lin e a n d
w ork e d f o r t h e c o n tin uit y o f t h e in d ustry in B 2B p an els . I n 2 0 22, it w il l p ro g re ss w it h m ore h yb rid m od els a n d t h ere w il l
b e a re tu rn t o it s fo rm er s ta te in t im e, b ut fo r n ow , w e w il l s til l e xp erie n ce t h e g lo b al e ff e cts o f t h e p an d em ic in t h e
se cto r. T h is s h ow s t h at t h e c ris is p erio d c o n tin ues a n d t h e g am in g in d ustry w il l r e ach h ig h er n um bers t h an e xp ecte d .
20 22 m ay b e t h e y e ar o f g am es a cce le ra te d b y n ew t e ch nolo g ie s. E sp ecia lly w it h t h e in tro d uctio n o f B lo ck ch ain a n d
N FT in to o u r liv e s, c o n te n t p re p are d w it h d if fe re n t g am e in fr a stru ctu re s b eg an to a p pear b efo re u s. I th in k su ch
fo rm atio n s w il l b e m ore v is ib le in t h e 3 rd a n d 4 th q uart e rs . F o r n ow , w e a re in a t ra n sit io n p erio d , a lt h ou gh t h ere a re
c o u n trie s t h at s a y t h e P la y t o E arn m od el is n ot d ir e ctly fo cu se d o n g am es w it h a s y ste m b ase d o n m akin g m on ey b y
elim in atin g e n te rt a in m en t, a n d t h ere a re c o m pan ie s t h at d o n ot p ut N FT g am es in t h eir s to re s. T h e a d ap ta tio n o f t h ese
n ew t e ch nolo g ie s t o t h e g am e w orld c a n le ad u s t o w ard s d if fe re n t a p plic a tio n s a n d d ir e ctio n s. F o r t h is r e aso n , w e a re
m ovin g t o w ard s a n o rd er w here c o m pan ie s t h at w il l n ot s ta y a w ay f r o m it a n d a ct o n t h e lo g ic o f h ow w e u se it in o u r
ow n b usin ess w il l w in . I n t h e n ear f u tu re , w it h t h e la u n ch o f W eb 3 .0 , w e w il l a ls o s ta rt t o e n te r M eta ve rs e , w hic h is n ow
th e m ost p op ula r t e rm fo r b ra n d s. T o d ay, a s u it a b le e n vir o n m en t n eed s t o b e p re p are d fo r t h is . T h e w ork d on e s o fa r
an d t h e c o n ce p t o f M eta ve rs e , w hic h m an y b ra n d s in T u rk e y h ave b een t re n d in g, is n ot a g am e in te g ra tio n . W e c a n not
en te r t h e M eta ve rs e b y a d ve rt is in g in sid e t h e g am es. It ‘s a ls o n ot a M eta ve rs e fo r 5 p eo p le t o h ave a c o n ve rs a tio n w it h
th eir a va ta r in a s in gle r o om . I t ‘s a ll p re p ara tio n . F o r n ow , o u r t e ch nolo g y is in su ffic ie n t f o r t h e c o n ce p t o f M eta ve rs e , b ut
as I s a id , w e w il l b oth t a lk a n d p ro d uce a l o t a b ou t t h is c o n ce p t in t h e n ear f u tu re .
W e l o ok f o rw ard t o 2 0 22 f u ll o f n ew t e ch nolo g ie s, n ew s tu d io s, n ew g am es a n d n ew id eas. T u rk e y h as n ow b eco m e o n e
of t h e w orld ‘s m ost im port a n t c e n te rs in t h e g am e in d ustry . W e h ave n o d ou b t t h at o u r in d ustry w il l a cce le ra te in t h e
co m in g p erio d w it h t h e w in d it r e ce iv e s fr o m s u cce ssfu l b usin esse s. W it h t h e b ig b ra n d s c h an gin g t h eir p ers p ectiv e s
o n t h e in d ustry , it s e em s t h at b oth m ore a d va n ta g eo u s a n d e n te rt a in in g f o r t h e p la ye rs a n d w id er p la ye r c o m mun it ie s
w il l b e c re ate d fo r t h e s tu d io s. In a d dit io n t o t h e b ra n d s t h at a lr e ad y e xis t in t h is s e cto r, I h op e t h at t h ose w ho p re fe r
th e g am e in d ustry t o r e ach t h eir a u d ie n ce w il l a ls o w in a y e ar.
1 6 6

20 21 h as b een a y e ar in w hic h g ro w th c o n tin ued fo r t h e g am in g s e cto r in b oth T u rk e y a n d t h e w orld , a n d b ig
p urc h ase s a n d in ve stm en ts w ere m ad e. I p re d ic t t h at t h e g am in g w orld w il l c o n tin ue t h is g ro w th m om en tu m ,
an d e xp an d it s a re a o f in flu en ce b y f e ed in g a sso cia te d s e cto rs a s w ell a s d ra w in g n on -s e cto ra l p la ye rs in to t h e
se cto r.

2 0 21 h as b een q uit e in te n siv e , e ffic ie n t, a n d fa st fo r u s, a s P la ya b le F a cto ry . W e h ave p ro d uce d a t o ta l o f 1 ,0 00
pla ya b le a d s t h is y e ar. A t o ta l o f 7 ,0 00 d if fe re n t v e rs io n s w ere c re ate d o n t h e G earb ox p la tfo rm , w here a d s w e
cre ate d c a n b e e d it e d b y o u r c u sto m ers . A ls o , w e r e ach ed 5 0 0 d if fe re n t B 2B u se rs w orld w id e.

Th is y e ar h as b een a g am e-c h an ger in t e rm s o f t h e b usin ess w e d id . W e e xte n d ed o u r b usin ess t o in clu d e n on –
gam in g b ra n d s a n d c o lla b ora te d w it h L e g o, H asb ro , T re n d yo l, U nil e ve r, W PP, a n d m an y o th er b ra n d s a n d
ag en cie s. W e c re ate d p la ya b le a d s fo r sm art T V s fo r th e fir s t tim e. A ls o , w e la u n ch ed tw o n ew fe atu re s o n
G earb ox, o u r m ain p la tfo rm , fo r o u r u se rs : “G earb ox In sig h ts “, w here p ub lis h ed a d s c a n b e tra ck e d a n d a d s
base d in sig h ts c a n b e o b ta in ed , a n d “G earb ox G ra p hic s E d it o r”, w here y o u c a n e asil y c re ate a n ew v e rs io n b y
ad din g v is u al e ffe cts a n d fil t e rs t o y o u e xis tin g p la ya b le a d . F o r u s, t h e y e ar 2 0 22 w il l b e a “g am e-c h an ger”, in
w hic h w e’l l f o cu s o n o u r R &D a n d g ro w th s tra te g ie s, a n d m ake n ew in ve stm en ts . W e’l l la u n ch ” G earb ox V id eo “,
a t o ol t h at a cce le ra te s a n d f a cil it a te s o u r g am ep la y v id eo p ro d uctio n p ro ce ss, f o r t h e g am in g w orld in a d dit io n
to th e p ro d uctio n o f p la ya b le a d s th is y e ar. T h us, w e b eco m e a c re ativ e te ch nolo g y c o m pan y th at p ro vid es
m uch f a ste r, h olis tic , a n d t e ch nolo g y-fo cu se d s e rv ic e .

Fin ally , m ore n on -g am in g b ra n d s d is c o ve r th e w orld o f p la ya b le an d in te ra ctiv e ad s eve ry p assin g d ay.
C urre n tly , w e c lo se ly m on it o r th e d eve lo p m en ts in th e w orld o f th e m eta ve rs e , N FT, a n d P 2E . W e’l l c e rt a in ly
c o n tin ue le ad in g th e a d s w orld fo r b oth g am in g a n d n on -g am in g b ra n d s b y a d ap tin g o u r c o m pan y in th e
fa ste st a n d m ost a ccu ra te w ay f o r t h ese n ew d eve lo p m en ts in t h e g am in g w orld t h ro u gh ou t t h e n ext y e ar.
T U RK IS H G A M IN G S E C TO R E X PER T O PIN IO NS
GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY M ESU T C A N
CO ŞK U N CA N
GRO W TH &
P A R TN ER SH IP L E A D
AT P LA YA BLE
F A CTO RY
TU RKEY G AM E M AR KET R EP O RT 2 0 21 16 7

TU RK IS H G A M IN G S E C TO R E X PER T O PIN IO NS
GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY YEŞİM A LG AN
RAZER T U RKEY
C O UN TR Y M AN AG ER
TU RKEY G AM E M AR KET R EP O RT 2 0 21 20 21 h as b een a y e ar o f e co n om ic in sta b il it ie s a n d h yp erin fla tio n in T u rk e y, b ut it w as a ls o a lit tle p re o ccu p ie d
an d a lit tle e xc it in g y e ar in w hic h w e t a lk e d a b ou t d eve lo p m en ts s u ch a s M eta ve rs e a n d N FT. In t h is p ro ce ss,
w e a llo w g am ers in T u rk e y to m ake p aym en ts fo r h un d re d s o f g am e c o n te n t a n d d ig it a l e n te rt a in m en t
p la tfo rm s v ia a s in gle in stru m en t d ue t o o u r s a fe r, fa ste r, a n d m ore b en efic ia l c o m pou n d c re d it s tru ctu re . W e
have ju stif ie d hap pin ess of havin g to u ch ed alm ost all th e p la ye rs in Tu rk e y d esp it e th e eco n om ic a lly
c h alle n gin g y e ar o f 2 0 21 f o r T u rk e y, w it h o u r t e am .

We, a s R aze r, a re n ‘t a b ra n d th at m an ufa ctu re s o n ly p erip hera ls fo r g am ers . W e k n ow it v e ry w ell th at d ear
g am ers ju st d on ‘t s p en d t h eir liv e s in fr o n t o f a c o m pute r, a m ob il e d evic e o r a T V c o n necte d t o a c o n so le . A
g am er is o n e o f u s a n d c o n tin ues h is /h er lif e ju st lik e a n y o th er p ers o n w ho liv e s t h eir d ail y lif e w it h ou t p la yin g
gam es. R ig h t a t t h is p oin t, w e, a s R aze r, a re h ere t o c o ve r a n y s p ace a g am er m ig h t n eed in h is /h er l if e . W e h ave
p erip hera ls to h ave to p -q ualit y tim e w hil e p la yin g g am es, c lo th in g, a n d te xtil e p ro d ucts fo r th e m ost s ty lis h
a p peara n ce , m on etiz a tio n t o ols f o r t h e s a fe st a n d f a ste st p aym en t n eed s, a n d m ore a t d ear g am er’s d is p osa l.

W e’l l c o n tin ue t o p ush m ore g am ers t o g eth er w it h t h e m ost lo ve d b ra n d s, m ake t h e m ost b en efic ia l o ffe rs in
h otly -a n tic ip ate d p ro d uctio n s f o r R aze r G old p ro d ucts a n d d eliv e r R aze r g re en t o a ll p la ye rs in T u rk e y t o t o u ch
m ore p la ye rs a n d h ave t h em f e el t h e h ap pin ess o f b ein g a R aze r f a n . A s w e s ta te d in o u r m otto s: “F o r G am ers .
B y G am ers .” a n d ” W hate ve r y o u p la y, p ay w it h R aze r G old ”
16 8

Acco rd in g t o 2 0 21 d ata p ub lis h ed b y N ew zo o, t h e m ob il e g am in g s e cto r c o m pris e s m ore t h an h alf o f t h e g lo b al v id eo g am e m ark e t
w it h a v o lu m e o f 9 3 b il lio n d olla rs . F ro m th e p ast til l to d ay, th e m ob il e g am in g s e cto r s e rv e d a s a lo co m otiv e in th e g ro w th o f th e
glo b al g am in g s e cto r w it h a n a n nual c o m pou n d g ro w th r a te o f 1 1.4 % b etw een 2 0 19 a n d 2 0 24. W e’r e t a lk in g a b ou t a w orld in w hic h
co m petit io n is f ie rc e r e ve ry p assin g y e ar, a s it is in e ve ry g ro w in g s e cto r. A t t h is p oin t, y o u r e xp erie n ce in t h e s e cto r b eco m es o n e o f t h e
im port a n t fa cto rs t h at d is tin gu is h y o u fr o m y o u r c o m petit o rs . G ain in g t h e a b il it y t o d o b usin ess a b ove t h e w orld s ta n d ard s in a re as
su ch a s p ro d uct d eve lo p m en t, p ro d uct m an ag em en t, d esig n , m ark e tin g, p la ye r m an ag em en t is a t im e-c o n su m in g p ro ce ss. T h e c o st
o f t ria l a n d e rro r m eth od s u se d f o r a ch ie vin g c e rt a in s u cce ss in t h e p ast w as l o w er. E ve n t h ou gh c u rre n t g am e d eve lo p m en t t o ols h ave
b een im pro ve d fo r fa st e n try in to th e m ark e t, th e in cre ase d c o st in th e a re as o f h um an re so u rc e s a n d m ark e tin g a re th e h ig h -c o st
it e m s fo r c o m pan ie s t h at ju st e n te r in to t h e s e cto r a n d t ry t o g ain e xp erie n ce . I c a n s a y t h at c o m pan ie s w it h p re vio u s e xp erie n ce in
t h ese fie ld s w il l ta ke m ore so lid ste p s to w ard s th e fu tu re . Y ou b eco m e a m uch m ore c o m petit iv e a cto r in th is se cto r w hen y o u
co m bin e y o u r o w n e xp erie n ce w it h a c o m pan y th at h ad b ig s u cce ss in th e g lo b al a re n a, in a n e n vir o n m en t w here c o n so lid atio n is
f u rt h er im port a n t a s b ig c o m pan ie s b uy t h e s m all c o m pan ie s in t h e s e cto r. W e’l l c o n tin ue s e ein g it s e xa m ple s in 2 0 22.
Th e p an d em ic p erio d a ffe cte d t h e g lo b al m ob il e g am in g s e cto r p osit iv e ly . In a s it u atio n w here p eo p le c a n ‘t g et o u t o f t h eir h om es, a n
au d ie n ce th at a lr e ad y p la ys g am es s ta rt e d p la yin g m ore , b ut m ore im port a n tly , a n a u d ie n ce th at n eve r s te p ped in to th e w orld o f
g am in g s ta rt e d te stin g p art ic u la rly th e m ob il e g am es fo r th e fir s t tim e. T h is a ctu ally e n ab le d th e m ark e t to g ro w . S u re ly , y o u s ta rt
fe elin g t h e a d ve rs e e ffe cts o f e ve ry g ood d eve lo p m en t a t a p oin t a ft e r y e ars p ass. E co n om ic s h rin ka g es a n d p re ssu re o f in fla tio n t h at
co m e u p on th e en tir e w orld aft e r th e p an d em ic ca n ta ke p eo p le to a p oin t w here th ey re vie w th e exp en se s an d re d uce
e n te rt a in m en t-r e la te d e xp en se s. W e c u rre n tly d on ‘t fe el it m uch , b ut t h is m ig h t c o m e u p a s o n e o f t h e fa cto rs t h at a ffe ct t h e m ob il e
g am in g s e cto r in t e rm s o f in co m es in t h e n ext m on th s. N eve rt h ele ss, 2 0 22 w il l b e a y e ar o f g ro w th e ve n t h ou gh it w il l b e le ss t h an t h e
p re vio u s y e ar.
T h e a cq uis it io n s o f v e ry la rg e c o m pan ie s t h at w e h ear s in ce t h e b eg in nin g o f 2 0 22 w il l t u rn o u t t o b e a y e ar in w hic h fo u n d atio n s fo r
d if fe re n t g am e e xp erie n ce s w il l b e la id . T h e a cq uis it io n o f Z yn ga, w hic h h ad q uit e r e m ark a b le s u cce ss in t h e f ie ld o f m ob il e g am es, b y
Ta ke -T w o, w hic h is q uit e s u cce ssfu l in t h e a re a o f P C a n d c o n so le g am es w il l m ake c o n so le a n d m ob il e g am es t o b e c lo se r t o e ach
o th er. T h at m ig h t b eco m e t h e s ta rt o f y e ars w hen p la ye rs w il l h ave m uch m ore d if fe re n t e xp erie n ce s.
A cq uis it io n o f A ctiv is io n – B liz za rd b y M ic ro so ft fo r a n a m ou n t o f a p pro xim ate ly 70 m il lio n d olla rs is a lo n e a q uit e sig n if ic a n t
d eve lo p m en t in te rm s o f e xp re ssin g w here th e g am in g s e cto r is . In cre ase d m ark e tin g c o sts a n d th e a ctio n s w ere ta ke n b y A pple
w it h in t h e s c o p e o f u se r p riv a cy in t h e f ie ld o f m easu rin g t h e p erfo rm an ce o f a m ark e tin g a ctiv it y f o rc e c o m pan ie s t o b uil d t h eir o w n
co n te n t s tro n gh old s. S o , c o m pan ie s p la n t o d o t h is m ore e ffe ctiv e ly in t h e lo n g t e rm b y a cq uir in g c o n te n t c re ato rs in a n e n vir o n m en t
w here m ore e ffe ctiv e m ark e tin g c a m paig n s c a n b e c a rr ie d o u t le ss. A nd th at le ad s to a n e n vir o n m en t w here m ore c o m pan y
acq uis it io n s w il l t a ke p la ce w it h in 2 0 22.
In s u m , 2 0 22 w il l b e a y e ar w hen g ro w th w il l c o n tin ue f o r t h e g am in g s e cto r, b ig p la ye rs w il l h ave a lo u d er v o ic e , a n d c o m pan ie s t h at
fa il t o g ain t h e s u p port o f g lo b al c o m pan ie s a n d in ve sto rs w il l f u rt h er s w eat.
S E R TA Ç P IÇ A KÇI
VP O F P R O DUCT
M ASO M O
T U RK IS H G A M IN G S E C TO R E X PER T O PIN IO NS
GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY TU RKEY G AM E M AR KET R EP O RT 2 0 21 16 9

20 21 h as b een a ye ar in w hic h e sp ort s in cre ase d th e m om en tu m it a ch ie ve d a t th e g lo b al le ve l a n d h as
b eco m e o n e o f t h e fa ste st-g ro w in g s e cto rs w orld w id e. C on tin uin g p an d em ic c o n d it io n s r e su lt e d in t h e s e cto r,
h avin g sta rt e d th e o n lin e tra n sfo rm atio n in 20 20 , b eco m in g d ig it a liz e d q uic k ly an d o n lin e to u rn am en ts
b eco m in g th e s e cto ra l n orm . T h e in cre asin g m om en tu m o f th e s e cto r c o n tin ued in th e a re as o f in ve stm en t
an d c re atin g v a lu e. T h e fa ct t h at F a Z e C la n , o n e o f t h e m ost p op ula r e sp ort s t e am s in t h e w orld , w en t p ub lic
w it h a v a lu e o f 1 b il lio n U SD in t h e U S, a n d t h at t h e p ro ce d ure s f o r E SL a n d F A CEIT g ro u p s b ein g a cq uir e d w it h
a v a lu e o f 1.5 b il lio n U SD in c o m bin atio n b y th e S avvy G am in g G ro u p a re s ta rt e d w ere th e m ost s ig n if ic a n t
d eve lo p m en ts in 2 0 21.
W e, a s E SA E sp ort s & M ed ia , h ad a n e xtre m ely s u cc e ssfu l y e ar a n d t o ok c o n cre te s te p s t o w ard b eco m in g t h e
b est c o rp ora te a n d le ad in g e sp ort s o rg an iz a tio n c o m pan y in t h e s e cto r. W e h ave b eco m e e xc lu siv e V A LO RAN T
Eco sy ste m B usin ess P art n er o f t h e R io t G am es f o r t h re e y e ars w it h a n a g re em en t m ad e w it h t h e R io t G am es, a s
sp ecif ic to th e V A LO RAN T, w hic h w as re le ase d in 2 0 20 a n d is c u rr e n tly o n th e w ay to b eco m in g th e m ost
p op ula r F P S g am e in t h e w orld . S o , w e h ave t a ke n a v e ry s ig n if ic a n t s te p t o w ard s a d din g c o n tin uou s, q ualit y ,
a n d g lo b al b ra n d ed e sp ort s o rg an iz a tio n s t o t h e T u rk is h e sp ort s e co sy ste m , w hic h is o n e o f t h e m ost im port a n t
ob je ctiv e s fr o m th e e sta b lis h m en t o f E SA . A s p art o f th is a g re em en t, E SA b rin gs th e fir s t T u rk is h N atio n al
le ag u e f o r t h e g am e V A LO RAN T in 2 0 22. “In a d dit io n , it h old s c o m mun it y t o u rn am en ts f o r t h is g am e, a n d a ls o
e n ab le s e sp ort s lo ve rs t o a cce ss t h e m ost im port a n t e sp ort s o rg an iz a tio n s f o r t h e g am e V A LO RAN T t h ro u gh ou t
th e y e ar b y a ssu m in g l iv e T u rk is h b ro ad ca st o f r e g io n al a n d g lo b al V A LO RAN T e sp ort s t o u rn am en ts .”
2 0 22 w il l b e a y e ar in w hic h E SA E sp ort s & M ed ia c o n tin ues t h e g ro w th m om en tu m in t h e b est w ay, a n d t o p
q ualit y o rg an iz a tio n s a re h eld in th e fie ld o f e sp ort s in T u rk e y, a n d th e e sp ort s in a n y g ro u p fr o m w om en to
p ro fe ssio n als a n d a m ate u rs w il l b e d ro w ned in u n iq uely c o m petit iv e to u rn am en ts . In te n d ed to c o n tin ue th e
lo n g-t e rm le ag u e a n d to u rn am en t se rie s fo rm ats fo r va rio u s g am es, E SA w il l b eco m e a m ed iu m th at is
f o llo w ed w it h p le asu re b y t h e c o m mun it y d ue t o e sp ort s o rg an iz a tio n s a n d e n te rt a in m en t c o n te n ts a d d ed t o
th e e sp ort s s e cto r a n d a im ed t o b e t u rn ed in to a n in te rn atio n al b ra n d .
T U RK IS H G A M IN G S E C TO R E X PER T O PIN IO NS
GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY LA LE E R G İN
E SA E SP O RTS &
M ED IA F O UN DIN G
PA R TN ER A N D C EO
TU RKEY G AM E M AR KET R EP O RT 2 0 21 17 0

TU RK IS H G A M IN G S E C TO R E X PER T O PIN IO NS
GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY Th e p an d em ic c o n tin ued in 2 0 21 a n d m ad e t h e m asse s m uch m ore d ig it a lly c o n necte d . G am es a re o n e o f t h e
ele m en ts th at c o n nect u s, e sp ecia lly g en era tio n Z . A ft e r th is c h an ge, th e se cto r h as g ro w n ra p id ly a n d is
e xp ecte d t o c o n tin ue t o g ro w .
To d ay, t h e g lo b al g am in g in d ustry is w ort h $ 17 8 .5 b il lio n . B y 2 0 25, t h is f ig u re is e xp ecte d t o r e ach a p pro xim ate ly
2 20 b il lio n d olla rs . O n t h e o th er h an d , T u rk e y r a n ks 1 8 th in t h is m ark e t w it h 1 .2 b il lio n d olla rs . I n o u r c o u n try , t h e
gam in g s e cto r is d eve lo p in g a n d g ro w in g d ay b y d ay. R ese arc h s h ow s t h at 4 3.2 m il lio n p eo p le p la y g am es in
o u r c o u n try o f 8 5 m il lio n p eo p le . W e k n ow t h at a s ig n if ic a n t p ort io n o f t h is a u d ie n ce m ake s in -g am e p urc h ase s.
O n th e o th er h an d , w e h ear m ore a n d m ore a b ou t th e n ew s th at o u r in it ia tiv e s in th e g am in g se cto r a re
re ce iv in g in ve stm en ts a t h ig h v a lu atio n s, a n d w e a re p ro u d . It is p ossib le to ta lk a b ou t a n a ll- o u t d eve lo p in g
an d g ro w in g e co sy ste m . A s O za n E le ktro n ik P ara A .Ş ., w e c a re fu ll y fo llo w th is g ro w th ; a n d w e d eve lo p o u r
p ro d ucts a n d s e rv ic e s b y t a rg etin g t h e g am in g w orld .
A s a g lo b al fin te ch , w e w il l o ffe r fin an cia l s e rv ic e s a n d d ail y lif e -fa cil it a tin g s e rv ic e s t o 4 3 m il lio n p la ye rs in o u r
co u n try a n d t h en m il lio n s o f p la ye rs a ro u n d t h e w orld w it h O za n S u p erA pp. T h ro u gh O za n S u p erA pp, w e o ffe r
se rv ic e s s u ch a s in sta n tly o p en in g a f r e e T L/U SD /E U R a cco u n t, s e n d in g, a n d r e ce iv in g m on ey b etw een a cco u n ts
a t a n y t im e w it h ou t a f e e, a n d m akin g a 2 4/7 f r e e o f c h arg e m on ey t ra n sfe r t o t h eir o w n b an k a cco u n t. W e h ave
fin ally in tro d uce d t h e lo n g-a w ait e d p re p aid O za n S u p erC ard , w hic h h as n o m on th ly d ues, t o o u r u se rs . W e w il l
o ffe r O za n S u p erC ard o w ners th e o p port u n it y to e arn c a sh b ack in sta n tly a s th ey s p en d , in m an y a re as th at
to u ch e ve ry d ay lif e , fr o m g am e p urc h ase s to e -c o m merc e , fr o m b uyin g p la n e a n d b us tic k e ts to g ro ce ry
s h op pin g.
W e d esig n a ll t h e fu n ctio n s w e h ave d eve lo p ed fo r O za n S u p erA pp a n d O za n S u p erC ard e n tir e ly in lin e w it h
th e n eed s a n d u sa g e h ab it s o f th e g am ers . W e a im to b e th e fa vo rit e fin an cia l se rv ic e o f th e e n tir e g am e
eco sy ste m , fr o m in d iv id ual p la ye rs t o e sp ort s t e am s. T h ro u gh o u r c o lla b ora tio n s w it h g am in g b ra n d s, w e w il l
c o n tin ue t o c o n sis te n tly o ffe r d eals s u ch a s g am e w orld -s p ecif ic d is c o u n ts , t h e c h eap est e -p in s, g am e c o d es,
a n d e n su re th at o u r u se rs p ro fit fr o m a ll th eir p urc h ase s. W e a im to d eve lo p a w id e ra n ge o f c a sh b ack
o p port u n it ie s t h ro u gh ou t t h e y e ar a n d b rin g t h em t o o u r u se rs t o b e w it h t h em n ot o n ly o n t h e g am e a xis b ut
als o in a ll a re as o f t h is a u d ie n ce ‘s d ail y l if e .
Ö M ER S U N ER
C EO
O ZA N S U PER APP
TU RKEY G AM E M AR KET R EP O RT 2 0 21 17 1

TU RK IS H G A M IN G S E C TO R E X PER T O PIN IO NS
GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY Th e in te re st in th e T u rk is h g am e m ark e t e xc e ed ed a ll o f o u r e xp ecta tio n s d urin g 2 0 21. B ack in 2 0 17 , w hen
Lo cp ic k w as s til l in it s f ir s t y e ar, w e w ere t e llin g f o re ig n c o m pan ie s a b ou t t h e T u rk is h m ark e t a n d e la b ora tin g o n
th e im port a n ce o f T u rk is h lo ca liz a tio n a t e ve n ts lik e G am esc o m . T h e fa ct th at d oze n s o f fo re ig n c o m pan ie s
n ow re ach o u t to u s o n th eir o w n a cco rd fo r T u rk is h lo ca liz a tio n p ro ve s h ow m uch th e p erc e p tio n o f th e
Tu rk is h g am e m ark e t h as c h an ged w orld w id e.
C olo ssa l g am es lik e D is c o E ly siu m , D yin g L ig h t 2 a n d B ald ur’s G ate 3 g ettin g o ffic ia l T u rk is h lo ca liz a tio n w ou ld
h ave b een d eve lo p m en ts t h at w e w ou ld h ave d if fic u lt y im ag in in g o n ly a c o u p le o f y e ars a g o. S to ry -r ic h g am es
lik e th ese tit le s, w hic h c o n ta in h un d re d s o f th ou sa n d s o f w ord s, re ce iv in g T u rk is h la n gu ag e s u p port is tru ly
a m azin g. T h ese d eve lo p m en ts s ig n al th e a d ve n t o f a n ew a g e fo r b oth th e T u rk is h g am ers a n d th e in d ustry
s ta ke h old ers .
O n t h e o th er h an d , fr e e-t o -p la y o n lin e g am es s u ch a s L e ag u e o f L e g en d s, F o rt n it e a n d V alo ra n t a re a s p op ula r
as e ve r in T u rk e y. A ll in -g am e a n d o u t-o f- g am e c o n te n ts re la te d to th ese g am es b ein g lo ca liz e d in to T u rk is h
p la ys n o s m all p art in t h e s u cce ss o f t h ese t it le s in o u r c o u n try .
W e a ls o c o n tin ued t o h elp lo ca l g am e d eve lo p ers r e ach g am ers a ll a ro u n d t h e w orld t h ro u gh lo ca liz a tio n . W e
lo ca liz e d T u rk is h g am es s u ch a s M ayh em B ra w le r in to 10 + la n gu ag es fo r th e e n jo ym en t o f p la ye rs in a g re at
n um ber o f c o u n trie s. W e a re n ot a b ou t t o s lo w d ow n in 2 0 22 e it h er, w it h t h e lo ca liz a tio n , v o ic e -o ve r, a n d m usic
p ro d uctio n p ro je cts a lr e ad y o n o u r p la te a n d n um ero u s g am es a lm ost r e ad y t o b e e xp erie n ce d b y g am ers b oth
in T u rk e y a n d a ll a ro u n d t h e w orld in t h eir n ativ e l a n gu ag es.
A Lİ B A RU TÇ U O ĞLU
LO CPIC K
CO -F O UN DER
& C EO
TU RKEY G AM E M AR KET R EP O RT 2 0 21 17 2

TU RK IS H G A M IN G S E C TO R E X PER T O PIN IO NS
GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY TU RKEY G AM E M AR KET R EP O RT 2 0 21 A ft e r t h e r e b ra n d in g p ro ce ss t h at w e c o m ple te d in 2 0 20 , t h e y e ar 2 0 21 p asse d w it h e xp an sio n a n d o p en in g t o
n ew m ark e ts fo r S an gal E sp ort s . E sp ecia lly w it h th e se co n d h alf o f th e y e ar, w e to ok th e fir s t ste p b y fir s t
m ovin g o u r c o rp ora te s tru ctu re t o t h e N eth erla n d s, a n d n ow S an gal’s s te p s h ave s ta rt e d t o r e so n ate in E uro p e.
In t h e o n goin g p ro ce ss, w e h ave b een lo okin g fo r y o u n g, p ro m is in g p la ye rs w ho w il l c o n trib ute t o o u r c lu b fo r
m an y y e ars in o u r C S: G O t e am , w hic h is o u r fla g sh ip a n d w e e n jo y s u p port in g it , a n d w e d ecid ed t o c o n tin ue
w it h a t e am o f p la ye rs m ostly l iv in g in E uro p e.
W it h a ll t h ese c h an ges, w e h ave n ow t u rn ed o u r d ir e ctio n t o t h e E uro p ean r e g io n a n d b y p art ic ip atin g in m an y
esp ort s e ve n ts in b oth t h e N eth erla n d s a n d F ra n ce d urin g t h e y e ar, w e s a w h ow w ell o u r v is io n a n d g oals w ere
a cce p te d a n d t h at w e w ere o n t h e r ig h t t ra ck .
O ur a ctio n s a re n ot lim it e d t o C S: G O o n ly . W e a re in clu d ed in t h e L e ag u e o f L e g en d s: W il d R if t e sp ort s in t h e
m ob il e g am es c a te g ory . O ur te am , w hic h c a m e to g eth er in a sh ort tim e, a ch ie ve d sig n if ic a n t su cce ss in
in te rn atio n al t o u rn am en ts t o w ard s t h e e n d o f t h e y e ar.
T h e la st im port a n t d eve lo p m en t fo r 2 0 21 w as a w om en ‘s t e am fo r V A LO RAN T e sp ort s . W it h o u r t e am , w hic h
w il l b e a n nou n ce d in 2 0 22, w e a im t o c o m pete in V C T G am e C han gers a n d r e p re se n t o u r c o u n try in t h e b est
w ay, a n d w e w an t t o b e o n e o f t h e s ta b le t e am s t h at h ave c o n tin uit y in t h is e co sy ste m .
Aft e r 2 0 21, w hen w e s ta rt e d t o r e co ve r f r o m t h e e ffe cts o f t h e p an d em ic , S an gal E sp ort s , w il l f o cu s m ore o n o u r
ove rs e as b usin ess p art n ers h ip s a n d im ple m en t a s tra te g y o f e xp an sio n in 2 0 22.
H AM ZA S Ö NM EZ
M AN AG IN G P A R TN ER
SA N GAL E SP O RTS
17 3

TU RK IS H G A M IN G S E C TO R E X PER T O PIN IO NS
GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY
VR a n d A R : W e’v e s e en t h at t h ere ‘s b een a h uge in cre ase in s a le s a n d c o n te n t in t h e fie ld s o f v ir t u al r e alit y
a n d au gm en te d re alit y , p art ic u la rly aft e r th e M ETA an n ou n ce m en t of Fa ce b ook. O cu lu s sto re alo n e
an nou n ce d a n in co m e o f o ve r 1 b il lio n d olla rs , a n d I p re d ic t t h at t h e a m ou n t o f in co m e a n d t h e n um ber o f
u se rs w il l k e ep in cre asin g a s t h e d ays p ass.
P la y t o e arn (N FT G am in g): E ve n t h ou gh t h is c a te g ory is s til l in it s in fa n cy p erio d , I b elie ve t h at it w il l c o m e
to a s ig n if ic a n t p oin t f o r u se rs a n d g am e d eve lo p ers w it h in 1 0 y e ars . I ‘m s u re t h at w e’l l s e e a h ig h n um ber o f
N FT g am in g u se rs w it h in t im e e ve n if it ‘s s til l p erc e iv e d a s a n on -r e lia b le e n vir o n m en t in t h e e ye s o f g am ers
a n d m an y s m all in ve sto rs .
M em bers h ip s y ste m s: P la tfo rm s o ffe rin g m an y g am es t o t h e u se rs w it h in t h em se lv e s t h ro u gh m em bers h ip
s y ste m s c o n tin ue g ro w in g. W hil e w e h ad X b ox G am e P ass, n ow P la ysta tio n g iv e s th e s ig n als th at it c a n
e n te r in to t h is fie ld . “O nlin e g am e s tre am in g” p la tfo rm s m ust a ls o b e a d d ed t o m em bers h ip s y ste m s, a n d I
b elie ve t h at m ore u se rs w il l b en efit f r o m t h ese p la tfo rm s w it h t h e in cre ase o f in te rn et s p eed w it h in 1 0 y e ars .
W e w it n esse d in 2 0 21 t h at t h e g am in g s e cto r c o n tin ued it s w ay a h ead o f a ll t h e o th er e n te rt a in m en t s e cto rs in
t e rm s o f in co m e a n d u se r c o u n ts . T h is le ad ers h ip a n d e ve n g ro w th c o n tin ued in m an y s u b ca te g orie s. It s e em s
th at t h e g am in g s e cto r, w here n ew s u b ca te g orie s a re c re ate d , w il l k e ep c re atin g f u rt h er r e so u rc e s a n d c o n te n t.
W e n eed t o h ig h lig h t t h at in ve sto rs ‘ in te re st in t h is f ie ld a n d s u b ca te g orie s c o n tin ue. H ere , I’d lik e t o t a lk a b ou t
su b ca te g orie s t h at g ain ed g ro w th a cce le ra tio n in t h e s e cto r:
C on sid erin g g lo b ally , I b elie ve t h at t h ere w il l b e v e ry f ie rc e c o m petit io n a n d m an y s m all a n d b ig in it ia tiv e s a n d
in ve stm en ts w hic h fa il o r k n ock e d o u t w it h in th is y e ar in th ese c a te g orie s I m en tio n ed . A t th is p oin t, h avin g
good d eve lo p m en ts in th e s e cto r in T u rk e y m ake s m e h ap py a n d I’m s u re th at w e’l l h ave fu rt h er s u cce ssfu l
in it ia tiv e s in t h e m ob il e f ie ld .
C EM N AH İT K O NE
NETM AR BLE P C
D EP A R TM EN T
DIR EC TO R
TU RKEY G AM E M AR KET R EP O RT 2 0 21 17 4

TU RK IS H G A M IN G S E C TO R E X PER T O PIN IO NS
GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY B U RA K G Ü VEN
A KM EN EK
FR AG TIS T.C O M &
F İB ER P R F O UN DER
G AM E P R O DUCER
TU RKEY G AM E M AR KET R EP O RT 2 0 21 W e c a n s a y t h at 2 0 21 w as lik e a c o n tin uatio n o f t h e p re vio u s y e ar in T u rk e y. W e w it n esse d t h at m ore a n d e ve n
e xc e ssiv e m ob il e g am e c o m pan ie s w ere f o u n d ed . In f a ct, it h as b een a y e ar in w hic h e ve n t h e r o okie st m ob il e
g am e d eve lo p ers in t h e c o u n try w ere h ir e d w it h h ig h s a la rie s, a n d c o m pan ie s s to le p ers o n nel f r o m e ach o th er.
W hil e w e h ad c o m pan ie s t ry in g t o b ala n ce t h eir c u rre n t s ta ff o n o n e h an d a n d e m plo ye es s w it c h in g p osit io n s
fo r b ette r fa cil it ie s, e sc a p e a b ro ad a ls o c o n tin ued e ve n if it d ecre ase d . W hil e w e o b se rv e d t h ese o n t h e s id e o f
em plo ye es w ork in g o n t h e m ob il e s id e, I c a n s a y t h at t h e P C s id e is r e la tiv e ly s til l. I t h in k, 2 0 21 h as b een a y e ar
w hen c e rt a in t h in gs w ere d efin ed in t h e s e cto r in T u rk e y. H ow eve r, I b elie ve t h at t h e b ig b an g w il l h ap pen in
2 0 22. T h is is b eca u se t h e s e cto r d eve lo p ed n ot o n ly in t e rm s o f in ve sto rs a n d s tu d io s b ut a ls o r e le va n t M in is trie s
an d l a w f ir m s.
N ow , m ore b ooks a re b ein g p ub lis h ed in t h e f ie ld o f g am e la w in o u r c o u n try . W e’l l s e e t h at m ore o p port u n it ie s
are c re ate d a t u n iv e rs it ie s, p art ic u la rly in 2 0 22. A noth er s e cto r-r e la te d d eve lo p m en t w as s u re a b ou t t h e g am es
b uil t o n t h e B lo ck ch ain s tru ctu re , a lt c o in s, N FT, a n d M eta ve rs e . T h is t o p ic c a n b e d is c u sse d f o r s o lo n g t h at t h e
te xt h ere w on ‘t b e e n ou gh , b ut it c re ate d m an y o th er o p port u n it ie s in t h e s e cto r a n d le d t o d is c u ssio n s a b ou t
un ce rt a in tie s. C om mun ic a tio n w it h s o cie ty r e q uir e s a s im ple r a n d m ore d esc rip tiv e m eth od s o t h at t h e t e rm s
ab ove h ave a c o n cre te m ean in g w hil e t ry in g t o e xp la in e sp ort s e tc . d im en sio n s o f a n a lr e ad y ” v ir t u al” s e cto r.
In su m , th e g am in g se cto r c o n tin ues to d eve lo p ra p id ly b y ste p pin g u p it s e xc it e m en t. I’m h ap py to h ave
sta rt e d m y e ffo rt s o n th e P C s id e b y fo u n d in g S in gin G ia n t, m y o w n g am in g c o m pan y, in th e la st m on th o f
20 21.
1 7 5

Th e c o n ve n tio n al m ark e tin g t e ch niq ues a re a b ou t t o r e ach s a tu ra tio n b oth in t h e w orld a n d in o u r c o m pan y.
W it h m an y b ra n d s c o m ple tin g t h eir d ig it a l t ra n sfo rm atio n , d ig it a l m ark e tin g t e ch niq ues h ave b een a d ap te d t o
a ll se cto rs th ro u gh m ed ia c h an nels . A t th is p oin t, w e c a n sa y th at th e g am in g se cto r is c o n sid ere d a s a n
alt e rn ativ e c h an nel o w nin g t o it s d yn am is m , a n d it is f o cu se d o n b y t h e b ra n d s.
A s s o cia l m ed ia c o n stit u te s s u ch a b ig p art o f o u r liv e s, t h e m ark e tin g c h an nels e m erg e in a n e ve r re ach ab le
a n d m easu ra b le f o rm o n t h e liv in g p la tfo rm s. G am in g is a p art o f o u r liv e s a n d h as b eco m e a lif e sty le f o r m an y
p eo p le . In o rd er t o a d dre ss t h e w orld s o f t h e g am ers a u d io -v is u ally a n d t a ke s te p s a im ed a t t h eir n eed s, it is
n ece ssa ry to h ave a g ood c o m man d o f th eir la n gu ag es a n d w orld s. T h e te ch nolo g ic a l d eve lo p m en ts a re
e ffe ctiv e in t h e g am in g s e cto r’s g ro w th , b ut w e s h ou ld n ot u n d ere stim ate t h e e ffe cts o f s o cia l m ed ia a n d liv e
stre am p la tfo rm s. Th e d eve lo p m en t o f liv e stre am p la tfo rm s is im port a n t fo r th e m ark e tin g ch an nels to
in cre ase .
D ata h as r e ce n tly b eco m e t h e m ost im port a n t t h in g w it h t h e d eve lo p m en t o f d ig it a l m ark e tin g. T h us, w e c a n
m easu re th at th e g am ers s p en d h ow m uch tim e o n w hic h p la tfo rm s a s w ell a s w hat a n d h ow m uch th ey
co n su m e a n d t e n d t o c o n su m e. I n flu en ce r m ark e tin g is a c o n ce p t t h at g ath ers g am ers o n liv e stre am p la tfo rm s
an d c re ate s a s e n se o f t o g eth ern ess. T h is w ay, t h e b ra n d s a re a b le t o r e ach t h eir a u d ie n ce s t h ro u gh a lt e rn ativ e
c h an nels a s l o n g a s t h e c o n su m er p erc e p tio n s, e xp ecta tio n s, a n d t re n d s a re m easu re d a ccu ra te ly .
T U RK IS H G A M IN G S E C TO R E X PER T O PIN IO NS
GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY B İL G E K A RA G EY İK
H EA D O F
M AR KETIN G
GAM IN G I N T U RKEY
TU RKEY G AM E M AR KET R EP O RT 2 0 21 17 6

We liv e t o g eth er w it h t h e g am in g s e cto r a s a b ra n d t h at c lo se ly m on it o rs a n d le ad s t h e t e ch nolo g ic a l in nova tio n s
an d d eve lo p m en ts in sp ir in g th e se cto r. A s in cre ase d g am in g h ab it s b eco m e p erm an en t w it h th e p erio d o f
p an d em ic s a n d a re se en a s a m ore im port a n t m ean s o f e n te rt a in m en t e ve ry p assin g d ay, th e g am in g se cto r
co n tin ues it s d eve lo p m en t a t a fa st p ace . S u re ly , t h e in ve stm en ts in to t h e g am in g s e cto r a re in cre asin gly h ig h er
fr o m t h is p oin t o f v ie w .
Lo g it e ch is a b ra n d t h at s e rv e s a s a m od el a n d c re ate s t re n d s in t h e s e cto r w it h it s in nova tiv e in ve stm en ts , a n d
d esig n s, p erfo rm an ce , a n d f u n ctio n alit y o f it s p ro d ucts . T h us, w e a ct o n t h e b elie f t h at w e s h ou ld b e in t h e le ad in g
p osit io n , exa ctly w it h in th e w orld of gam in g an d esp ort s an d beyo n d th e exp ecta tio n s of th e se cto r.
D eve lo p m en ts in t h e fie ld o f e sp ort s c o n tin ue w it h ou t s lo w in g d ow n in T u rk e y a s it d oes t h ro u gh ou t t h e w orld .
W e m ake m an y e ffo rt s in v a rio u s f ie ld s in t h e w orld a n d T u rk e y t o m axim iz e t h e g am in g e xp erie n ce a n d im pro ve
th e s e cto r w it h o u r b ra n d L o g it e ch G , w hic h is u se d f o r m an ufa ctu rin g g am in g e q uip m en t.
G lo b ally , w e h ave p art n ers h ip s w it h th e te am s le ad in g in th eir le ag u es a n d g am es su ch a s N a’V i, A stra lis , G 2,
D AM W ON G am in g, T S M . W e a ls o w ork w it h p ro m in en t le ag u es s u ch a s L E C . In a d d it io n , w e c o n tin ue o u r L o g it e ch
M cLa re n G C halle n ge t o u rn am en t s e rie s, in w hic h w e e m bra ce t h e g lo b al r a ce e co sy ste m t h ro u gh c o lla b ora tio n
w it h M cLa re n , a n d b uil d t h e o rg an iz a tio n ‘s m uch a n tic ip ate d T u rk e y l e g .
W e w ork t o w ard s m ain ta in in g t h e in ve stm en ts t h at w e m ake g lo b ally w it h o u r b ra n d L o g it e ch G , a ls o in T u rk e y. I n
t h is c o n te xt, w e s p on so re d V FC L in 2 0 21. B esid es, w e m ake c o n trib utio n s to th e p erfo rm an ce o f th e te am a n d
sp ort s m en b y m ean s o f o u r o n goin g c o lla b ora tio n w it h S u p erm assiv e w hil e a ls o s u p port in g t h e r e co g n it io n a n d
p op ula riz a tio n o f e sp ort s in o u r c o u n try . F in ally , w e h ad t h e e q uip m en t s p on so rs h ip fo r t h e S an gal E sp ort s t e am ,
whic h r e p re se n ts T u rk e y a t a n in te rn atio n al l e ve l.
O n t h e o th er h an d , a n oth er t o p ic t h at w e h an d s e n sit iv e ly is t h e r a te o f fe m ale p la ye rs in t h e g am in g e co sy ste m ,
an d w hat to d o fo r in cre asin g th is ra te . W e, a s L o g it e ch G , sta rt e d a b eau tif u l a w are n ess p ro je ct tit le d “E q ual
G am e” in a d dit io n t o d esig n in g p ro d ucts t o r e p re se n t t h e o w n s ty le a n d p erfo rm an ce o f t h e fe m ale p la ye rs . T h is
p ro je ct is in te n d ed t o e m phasiz e t h at w om en p la y a s e rio u s p art a n d m ake q uit e s u cce ssfu l e ff o rt s in t h e g am in g
eco sy ste m , a n d b rin g m ore f e m ale p la ye rs in to t h is w orld in t h is w ay.
W e’l l k e ep m akin g e ffo rt s t o s u sta in o u r s u p port f o r t h e e co sy ste m in t h e n ext p erio d .
T U RK IS H G A M IN G S E C TO R E X PER T O PIN IO NS
GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY B İR O L S Ü LÜ K
LO GIT E C H T U RKEY
A N D M ID DLE E A ST
M AR KETIN G
M AN AG ER
TU RKEY G AM E M AR KET R EP O RT 2 0 21 17 7

TU RK IS H G A M IN G S E C TO R E X PER T O PIN IO NS
GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY TU RKEY G AM E M AR KET R EP O RT 2 0 21 20 21 w as q uit e f u ll o f a ctio n f o r T u rk e y, e sp ecia lly in t h e m ob il e s e cto r. W e w it n esse d b ig a d ve rt is e m en t/m ark e tin g
ca m paig n s o f n ot o n ly IG G b ut a ls o m an y g am in g c o m pan ie s, a n d m an y g am es h ad m ore d om estic e ve n ts t h an
th e p re vio u s y e ars t h ro u gh ou t T u rk e y.
B ein g in a p osit io n t h at is a s im port a n t a s t h e E uro p ean m ark e t, p art ic u la rly in t e rm s o f t h e n um ber o f p la ye rs ,
T u rk e y k e p t u p in t e rm s o f t u rn ove r in t h e m ob il e g am e f ie ld . T h e n um ber o f p la ye rs d id n’t d ecre ase e ve n t h ou gh
w e w it n esse d t h at m an y g am es w ere a ffe cte d n eg ativ e ly b y t h e f o re ig n e xc h an ge r a te c h an ge.
If it ‘s p ossib le t o h ave b ette r e co n om ic c o n d it io n s in 2 0 22, I b elie ve t h at it w il l m ake a h uge im pact o n t h e e n tir e
g am in g se cto r. I o b se rv e th at p eo p le c o n ce n tra te o n so lu tio n s su ch a s lo ca l p aym en t c a m paig n s a n d lo ca l
p aym en t m eth od s in t h e m ean tim e.
Th is w il l c re ate a n o ve ra ll p osit iv e im pact fo r th e m ob il e g am in g s e cto r. B esid es, T u rk e y d is p la ys a m uch m ore
a g gre ssiv e g ro w th in t h e H yp er C asu al f ie ld a n d m ake s it s n am e b ette r e ve ry p assin g y e ar. I b elie ve t h at t h ere w il l
b e a h uge in cre ase in in ve stm en ts in t h e H yp er C asu al f ie ld .
C İH AN Ç ELİK Ö RS
D IR EC TO R
IG G
Th e d em an d f o r g am in g c o m pute rs , w hic h w e f a ce d a s o n e o f t h e c a te g orie s t h at c o n trib ute t o t h e in cre ase d P C
d em an d in 2 0 20 , a ls o in cre ase d in 2 0 21. W e a n n ou n ce d o u r p ro d ucts , e q uip ped w it h t h e la te st t e ch nolo g y a n d
in te n d ed f o r v a rio u s a u d ie n ce s, d urin g o u r g lo b al p re ss c o n fe re n ce s b oth a t C ES a n d in M ay a n d O cto b er la st y e ar.
In 2 0 21, w e e n su re d t h at t e m pera tu re s o f la p to p s a re k e p t u n d er c o n tro l e ve n d urin g t h e m ost c h alle n gin g g am es
b y in te g ra tin g o u r 5 th -G en A ero B la d e 3 D fa n , a llo w in g fo r a 10 p erc e n t p erfo rm an ce in cre ase c o m pare d to th e
p re vio u s g en era tio n , a n d a d va n ce d t h erm al t e ch nolo g ie s in to o u r P re d ato r la p to p s. W e w ere a m on g t h e t o p t h re e
co u n trie s th at p ro vid e th e h ig h est n um ber o f p art ic ip an ts in th e P re d ato r S IM R acin g C up h eld in 16 E M EA
co u n trie s/r e g io n s a n d r e w ard ed t h e t o p t h re e r a ce rs in t h e n atio n al r a n kin g w it h o u r P re d ato r p ro d ucts , in clu d in g
P re d ato r d esk to p s a n d m on it o rs .
W e b elie ve t h at t h e le ad t im e in 2 0 22 w il l b e b ette r t h an t h e p re vio u s y e ar, a n d w e’l l d eliv e r o u r n ew est p ro d ucts
to t h e u se rs in a s h ort e r p erio d o f t im e. W e’l l s e e d iv e rs if ie d e le g an t d esig n s f o r g am in g la p to p s a s w ell a s d evic e s
w it h s lim mer f r a m es a n d h ig h er s c re en /c a se r a te s. W e’l l s e e t h at t h e g ra p hic s c a rd s a t g am in g la p to p s a re u se d a t
o u r u lt ra -t h in S w if t s e rie s.
S E M A Y IL D IZ
A CER T U RKEY
M AR KETIN G
M AN AG ER
17 8

20 21 h as b een a y e ar w hen p eo p le liv e d o n t h e e d ge in t h e g am in g s e cto r. In t h is y e ar w hen w e c o n tin ued t o
fe el th e neg ativ e im pacts of th e p an d em ic , m an y A AA gam es th at w e lo o ke d fo rw ard to w it h gre at
e xp ecta tio n s, u n fo rt u n ate ly , d is a p poin te d u s. In a d dit io n , w e c o n tin ued to s u ffe r fr o m s u p ply is su es w it h th e
next-g en c o n so le s t h is y e ar. T h in gs g et in te re stin g rig h t a t t h is p oin t. H avin g re ach ed t h e p eak p oin t in 2 0 20
w hen l o ck d ow ns w ere m ore f r e q uen t, t h e g am in g s e cto r m an ag ed t o g ro w in 2 0 21 d esp it e t h e f a ct t h at p eo p le
s lo w ly r e tu rn t o t h eir r e g u la r l iv e s a n d p an d em ic -r e la te d is su es o f p ro d uctio n a n d s u p ply .
In t h e f a ce o f t h e p ro b le m s, w e h ad a y e ar w hen h uge p urc h ase s w ere m ad e b y t h e le ad in g c o m pan ie s in t h e
se cto r a n d c o m petit io n b eca m e to u gh er. O n th e o th er h an d , o ve ra ll tre n d s s u ch a s N FT, P la y to E arn , C lo u d
G am in g, s u b sc rip tio n -b ase d p la yin g o ccu p ie d b oth th e g am in g w orld a n d th e b usin ess w orld a lo t. I b elie ve
th at p eo p le w il l t a lk m ore a b ou t t h ese t re n d s a n d w e’l l s ta rt s e ein g m ore t a n gib le e ffo rt s in t h ese f ie ld s in 2 0 22.
Th e T u rk is h g am in g s e cto r c o n tin ues it s ris e a t fu ll s te am , p art ic u la rly in th e fie ld o f m ob il e g am in g. T u rk is h
g am in g c o m pan ie s c o n tin ued to b e th e c e n te r o f a tte n tio n fo r fo re ig n in ve sto rs la st y e ar. I b elie ve th at th e
su cce ss a ch ie ve d w il l c o n tin ue s e rv in g a s a m od el f o r c u rre n t a n d f u tu re e n tre p re n eu rs a n d t h at t h e s e cto r w il l
k e ep g ro w in g in T u rk e y.
W e, a s W iz a rd G am es, fo llo w th e d eve lo p m en ts e xc it e d ly a n d w ork a t fu ll s te am to in tro d uce o u r g am es to
T u rk e y a n d o th er w este rn c o u n trie s w it h in a s h ort p erio d o f t im e.
T U RK IS H G A M IN G S E C TO R E X PER T O PIN IO NS
GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY C İH AN A Ğ AG İŞ İ
O V E RSE A S
PU BLIS H IN G
DIR EC TO R
W IZ A R D G AM ES
G LO BA L L IM IT E D
TU RKEY G AM E M AR KET R EP O RT 2 0 21 17 9

TU RK IS H G A M IN G S E C TO R E X PER T O PIN IO NS
GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY TU RKEY G AM E M AR KET R EP O RT 2 0 21 M EH M ET U M UT
ER M EÇ
C O -F O UN DER & C EO
A T T IP LA Y S TU D İO
2 0 21 h as b een a n a m azin g y e ar f o r t h e T u rk is h g am in g e co sy ste m . T u rk e y’s A ppSto re a n d P la yS to re d om in atio n
stre n gth en ed it s g rip o n t h e v id eo g am e in d ustry , w hic h c o n stit u te s a r o ck -s o lid fo u n d atio n fo r o th er g am in g
ve rt ic a ls su ch a s b lo ck ch ain , p la y-t o -e arn , a n d in sta n t g am es. A s th e p ow erh ou se o f th e h ab it a t, Tu rk is h
h yp erc a su al g am e d eve lo p ers a n d p ub lis h ers w il l b e t h e m ain s o u rc e o f g ro w th in 2 0 22.
“H yp er c a su al m afia ” w il l b e e m pow erin g m ore g am in g e n tre p re n eu rs , in d ie p ro d uce rs , a n d s tu d io s in o rd er t o
le t th em re ach m ass au d ie n ce s th ro u gh a d iv e rs e se t o f g en re s an d su b gen re s. Id eatio n , cre ativ it y , an d
d eve lo p m en t c a p ab il it ie s w il l b eco m e e ve n m ore im port a n t a s e xp ecta tio n s e ts a n d c o m petit io n g ro w in to
m ore d em an d in g fa cto rs . M ovin g fo rw ard , I e xp ect to se e m ore a n d m ore p eo p le in ve st in o u r e co sy ste m
b eca u se o f it s u n m atc h ed s k il ls e ts , in sig h t, a n d v is io n , t rig gerin g a w id er p ro d uct s u rfa ce a n d b ig ger p re se n ce
in t h e g lo b al a re n a.
I stro n gly b elie ve th at vo ca tio n al e d uca tio n in th e vid eo g am e in d ustry w il l b e a n oth er im port a n t g ro w th
c h an nel f o r T u rk e y. U nort h od ox u p sk il lin g a n d r e sk il lin g p ro g ra m s s u ch a s in cu b ato rs , a cce le ra to rs , b oot c a m ps,
a n d a p pre n tic e sh ip p ro g ra m s w il l o ffe r h un d re d s o f th ou sa n d s o f e d uca te d y e t u n em plo ye d y o u n g p eo p le
v ia b le p ath w ays f o r s u cce ssfu l c a re ers .
I b elie ve p ro fe ssio n als fr o m o th er c re ativ e in d ustrie s su ch a s fil m , a n im atio n , a n d so ft w are w il l flo ck to th e
Tu rk is h g am in g e co sy ste m a s w ell. I a m c o n fid en t t h at T u rk e y w il l t ra n sfo rm it s m ob il e g am in g s u cce ss in to a
m ore h olis tic v ic to ry in 2 0 22, a n d e m erg e a s t h e o w ner o f t h e f a ste st-g ro w in g s lic e o f t h e v id eo g am e in d ustry .
1 8 0

Exc it e m en t is in t h e a ir !
2 0 21 w as a q uit e d yn am ic a n d e xc it in g y e ar b oth fo r th e T u rk is h a n d th e g lo b al g am in g m ark e t. W hil e th e
in ve stm en ts m ad e in o u r lo ca l c o m pan ie s h eld th e g am in g se cto r a t th e to p lin e a g ain , th e g lo b al, h uge
acq uis it io n s b y M ic ro so ft (A BK, T a ke 2 ), Z yn ga, e tc . b oth c re ate d e xc it e m en t a ro u n d t h e fo rt h co m in g w in d s o f
ch an ge a n d r a is e d d is c u ssio n s a b ou t t h e m on op oliz a tio n c o n ce rn s.
I t h in k t h at 2 0 22 w il l b e m ore d yn am ic b oth fo r m ob il e a n d P C /c o n so le g am es. T h e g ia n ts s u ch a s A m azo n ,
M eta , e tc . s ta rt e d s tra te g ic a cq uis it io n n eg otia tio n s in o rd er t o n ot f a ll b eh in d M ic ro so ft . S o n y is a ls o p la n nin g t o
s tre n gth en it s h an d w it h r e la tiv e ly s m all a cq uis it io n s.
T h is y e ar, w e w il l h ave th e fr u it s o f th e in cre ase in th e m ob il e /c a su al/ h yp erc a su al g am e p ro d uctio n v o lu m es
an d c a p ab il it ie s in T u rk e y in t h e la st 2 y e ars in t h e f o rm o f b oth n ew in ve stm en ts a n d t h e n ew g am es r e le ase d .
Eve n if t h ey g et a r e actio n fr o m t h e e n d -u se rs , I t h in k t h at t h e b lo ck ch ain -b ase d g am es w il l t ru ly s ta rt t o d ra w
atte n tio n fr o m th e g am ers a n d in ve sto rs th is y e ar, a n d th is w il l b e p ossib le th ro u gh th e s tro n g e co sy ste m s
cre ate d b y r e alis tic p ro je cts . F u rt h erm ore , w e w il l a ls o s e e t h at t h e w ork fo rc e in cre asin g in t h e m ob il e f ie ld w il l
g ra d ually f e ed t h e c o m pan ie s p ro d ucin g m ore c o m ple x P C /c o n so le g am es.
In s h ort , it w il l b e a v e ry d yn am ic a n d e xc it in g y e ar f o r t h e g am in g s e cto r in a ll a sp ects !
T U RK IS H G A M IN G S E C TO R E X PER T O PIN IO NS
GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY SİN AN A KKO L
FIB ER G AM ES
FO UN DIN G P A R TN ER
TU RKEY G AM E M AR KET R EP O RT 2 0 21 18 1

TU RK IS H G A M IN G S E C TO R E X PER T O PIN IO NS
GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY Hun d re d s o f n ew te am s a re b uil t e ve ry y e ar. S o m e o f th em in co rp ora te q uic k ly a n d g et in ve stm en t, w hil e o th ers
e m bark o n t h eir jo u rn eys w it h s tre am ers .
T u rk e y h as o n e o f t h e m ost d yn am ic in fr a stru ctu re s in t h e w orld . O ur r e co rd s s h ow t h at t h e n um ber o f c o m pan ie s is
a b ove 5 0 0, b ut th is n um ber c a n g ro w m uch b ig ger w it h in tw o y e ars c o n sid erin g th eir s p eed o f e sta b lis h m en t a n d
gro w th . W e h ave a p la ye r p ool o f 4 0 m il lio n p eo p le , a n d t h at w as a ro u n d 3 2 m il lio n 3 -4 y e ars a g o. T h e r a p id g ro w th o f
th e m ob il e g am e m ark e t p art ic u la rly a ffe cte d T u rk e y v e ry p osit iv e ly . A s th e s tru ctu re a n d n um ber o f th e te am s a re
e xtre m ely s u it a b le fo r g ro w th , p art ic u la rly in t h is fie ld , t h e n ew s y o u s a w w it h in t h e p ast 5 y e ars , o r t o d ay a n d in t h e
p ast y e ars a re n o lo n ger s u rp ris e s. T u rk e y is a d yn am ic c o u n try t h at is t a ke n e xtre m ely s e rio u sly in t h e fie ld o f G am es
w hil e it ‘s n ot o n e o f t h e c o u n trie s w it h t h e o ld est c u lt u re in t h is f ie ld in t h e w orld . I n ve sto rs h ave h ig h in te re st. I t h as n ot
on ly G am es b ut a ls o G am e r e la te d t e ch nolo g ie s a n d s tro n g s tre am ers .
A n e co sy ste m t h at c re ate s b ig o p port u n it ie s f o r t h e y o u n g p eo p le g oin g f o r t h is f ie ld w it h g am in g s e cto r-s p ecif ic f u n d s,
a cce le ra tio n , a n d in cu b atio n p ro g ra m s w as d eve lo p ed . T h is w orld is in cre d ib ly d if fe re n t f r o m t h e p oin t w here w e w ere
12 y e ars a g o. E n tre p re n eu rs , in ve sto rs , p ub lic a n d p riv a te b usin esse s t h at a re a w are o f t h is m ake n on -s to p e ff o rt s t o b e
m ore s u cce ssfu l in t h is fie ld . I p re d ic t t h at T u rk e y w il l b eco m e o n e o f t h e m ost re p uta b le e co sy ste m s in t h e G am in g
m ark e t w it h in 5 t o 1 0 y e ars . Y et, it ‘s n ot o n ly m e. A lm ost a ll t h e f o re ig n f e llo w s w e m ake c o n ta ct w it h p re d ic t t h at.
A ft e r a ll, T u rk e y’s s p ecif ic p ro b le m s a n d g en era l p ro b le m s o f t h e G am in g s e cto r a re in te rc o n necte d . It ‘s im port a n t t h at
th e d eve lo p m en t r a te o f t h e t a le n t a n d la b or p ool a n d d eve lo p m en t r a te o f t h e s e cto r a n d e n tre p re n eu rs g et c lo se r t o
e ach o th er.
In p art ic u la r, ris in g c o sts o f p la ye r a cq uis it io n in c e rt a in a re as o f g am es a n d a cc o rd in gly , th e lim it a tio n s im pose d b y
pla tfo rm s o n t h e a cce ss w it h t h e p olic y fo r t h e p ro te ctio n o f p ers o n al d ata o f t h e g am ers in cre ase t h e c o sts a t c e rt a in
t y p es o f g am es. H ow eve r, th is is a p ro b le m e xp erie n ce d n ot o n ly b y u s b ut a n yo n e c o m petin g in th is fie ld . T h is
n ece ssit a te s in cre asin g th e m ark e tin g b ud gets a n d k e ep in g th em a t th is le ve l. T h e so lu tio n is th e d eve lo p m en t o f
in fr a stru ctu re s th at m ig h t h ave m ore in fo rm atio n a n d in te rn aliz a tio n th ro u gh u n d ers ta n d in g h ow to b en efit m ore
e ffic ie n tly fr o m th ese in fr a stru ctu re s. It ‘s im port a n t th at in ve sto rs c a n fu n d th e rig h t e n tre p re n eu rs a s q uic k ly a s
p ossib le . In ve stm en t in ce n tiv e s m ust b e im pro ve d a n d re in fo rc e d in th is fie ld . T h e g am in g s e cto r w il l k e ep g ro w in g
w it h q uic k a n d s tro n g s te p s. W e, a s O yu n d er, w il l c o n tin ue m akin g c o n trib utio n s in e ve ry fie ld fo r t h e d eve lo p m en t o f
th is s y ste m .
TA N SU K EN D İR Lİ
O YU N DER
P R ESID EN T
TU RKEY G AM E M AR KET R EP O RT 2 0 21 18 2

20 21 w as a y e ar in w hic h th e g am in g s e cto r w as a ffe cte d b y th e p an d em ic c o n d it io n s w orld w id e a n d n ew
m eth od s w ere fo u n d to fig h t a g ain st th at sit u atio n . W e sa w m an y p ro je cts to b e p ostp on ed a n d th e b ig
p ro d uctio n s c o m in g o u t w it h s e ve ra l p ro m is e s t o h ave t h eir s c a le s r e d uce d s ig n if ic a n tly . W e o b se rv e d t h at a s
b ein g p ub lic ly lis te d c o m pan ie s, t h e f la g sh ip b ra n d s o f im port a n t p ub lis h ers s e ve re ly s u ffe re d f r o m d ecre asin g
sh are v a lu es d ue t o t h e c o n te n ts b ein g r e d uce d o r f a il in g t o b e d eliv e re d o n t im e. O n t h e o th er s id e, w e s a w a n
actu al b oost in th e C 2C e co n om y, w hic h h as b een e xis tin g in g am er p ra ctic e s fo r y e ars , u n d er th e c o n ce p t
“P la y2 E arn ” w it h t h e t e ch nolo g ie s o f N FT a n d b lo ck ch ain . I c a n s a y t h at t h is b usin ess m od el s til l t rie s t o f in d it s
b ala n ce . I t h in k t h at t h e “M eta ve rs e ” c o n ce p t w hic h a ls o b eca m e v e ry p op ula r t h is y e ar is b ein g u se d h oll o w ly .
L ik e w is e , t h is c o n ce p t h as b een liv in g a n d e vo lv in g in g am ers ‘ o w n p ra ctic e s, a s w ell. I c o n sid er t h at t h is w il l
t u rn in to a g en era l b usin ess m od el n o s o on er t h an f iv e y e ars , a n d t h e V R t e ch nolo g y w il l n ot r e ach it s p ote n tia l
u n le ss it b eco m es m ore u se r-fr ie n d ly a n d w eara b le .
O ur fie ld o f a ctiv it y , i.e . t h e h yp er-c a su al b usin ess m od el, c o n tin ued t o g ro w . T h e re aso n fo r t h e “h yp e” in t h e
m ark e t t o d ecre ase is t h at m an y s tu d io s e n te re d in to t h is fie ld d ue t o r e la tiv e ly e asy , b ut t h en t u rn ed t o o th er
fie ld s a s la u n ch in g a s u cce ssfu l h yp er-c a su al g am e w as a ctu ally h ard er t h an it w as t h ou gh t. H yp er-c a su al w il l
m ain ta in it s s tro n g p re se n ce a ls o in 2 0 22 w it h n ew fe atu re s. In t h e fo rt h co m in g y e ars , it m ig h t b e s o m eh ow
sh if t e d , b ut it w il l n eve r l o se it s im port a n ce .
F A RU K F U RK A N
AKIN CI
FIB ER G AM ES
FO UN DIN G P A R TN ER
T U RK IS H G A M IN G S E C TO R E X PER T O PIN IO NS
GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY TU RKEY G AM E M AR KET R EP O RT 2 0 21 18 3

20 21 h as b een a n in cre d ib le ye ar fo r th e T u rk is h g am in g se cto r. N ot o n ly g am in g stu d io s b ut a ls o o th er
sh are h old ers in t h e s e cto r im pro ve d . I n ve sto rs , s tre am s, s e rv ic e p ro vid ers c o u ld b e e xa m ple s. T h is in d ic a te s t h at
th e e co sy ste m s ta rt e d t o b lo sso m . T h is g ro w th w il l c o n tin ue w it h ou t s lo w in g d ow n in 2 0 22. W e a lr e ad y d iv e d
in to t h e n ew y e ar w it h t h e b ig n ew s in J a n uary .
T h e d eve lo p m en t o f b lo ck ch ain t e ch nolo g y s e em s t o g u id e t h e c o u rs e o f t h e s e cto r w it h N FTs, “p la y-t o -e arn ”
an d “p la y-a n d -e arn ” ty p e o f g am es. I th in k th at c o m pan ie s th at c a n ta ke ris k s w il l q uit th e e xis tin g m ob il e
g am e c o n te st, a n d s te p in to t h e w orld o f b lo ck ch ain .
Esp ecia lly , th e c o m pan ie s th at d iv e d in to th e s e cto r w it h h yp er-c a su al y e t c o u ld n’t g et th eir w ay w il l h ave a
q uic k t ra n sit io n , a n d t h at p ro ce ss a lr e ad y s ta rt e d . O n t h e o th er h an d , d eve lo p in g a g am e in t h is fie ld is n ‘t a s
e asy as hyp er-c a su al. H avin g exp erie n ce in buil d in g a m ult id is c ip lin ary te am , m ark e tin g, co m mun it y
m an ag em en t, a n d fin an ce is r e q uir e d . M an ag in g in fla tio n in t h is fie ld r e q uir e s g re at t a le n t. I t h in k t h at a lit tle
m ore t im e is n eed ed f o r t h e d eve lo p m en t o f p eo p le w ho c a n m an ag e s u ch d eta il e d t e am s tru ctu re s.
In 2 0 22, t h e s e cto r w il l d efin it e ly k e ep d eve lo p in g. I b elie ve t h at h yp er-c a su al w il l n ow fu rt h er s lo w d ow n. T h e
m ark e t is s a tu ra te d , a n d t h ou sa n d s o f g am es a re b ein g t e ste d e ve ry m on th . M akin g a h it g am e is n ‘t a s e asy a s it
w as 2 y e ars a g o. H ere w e’l l sta rt se ein g g am es w it h stro n ger m eta , w hic h w e c a ll h yb rid -c a su al. H ow eve r,
d eve lo p in g th is ty p e o f g am e a ls o re q uir e s a g ood le ve l o f g am e d esig n . S tu d io s to h an d le it w il l h ave g ood
su cce ss. T h ose w ho c a n ‘t h ave a h ard t im e. W e c a n s e e a m ore c o n so lid ate d T u rk is h g am in g s e cto r a t t h e e n d
of t h is e n tir e p ro ce ss.
T U RK IS H G A M IN G S E C TO R E X PER T O PIN IO NS
GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY B A TU H AN A VU CA N
FO UN DER &
M AN AG IN G
DIR EC TO R
M OBID IC TU M
TU RKEY G AM E M AR KET R EP O RT 2 0 21 18 4

Th e g am in g in d ustry , w hic h h as b een ris in g u n avo id ab le fo r y e ars , c o n tin ued it s g ro w th b oth in T u rk e y a n d
glo b ally in 2 0 21 w it h n ew g en era tio n s th at a re c h an gin g, d eve lo p in g, a n d b orn in to th e la p o f te ch nolo g y.
T u rk e y’s g am in g in d ustry h as u n ve il e d a b ra n d -n ew u n ic o rn in 2 0 21 a s w ell a s in 2 0 20 . Tu rk is h g am in g
co m pan y D re am G am es, w hic h w as fo u n d ed in 20 19 , in cre ase d it s to ta l va lu atio n to $ 1 b il lio n w it h an
in ve stm en t o f $ 15 5 m il lio n . C em B ölü kb aşı, w ho s ta rt e d h is e sp ort s c a re er w it h I- R acin g, w il l a ls o c o m pete in
F o rm ula 2 . T h us, o n t h is r o ad f r o m e sp ort s t o r e al t ra ck s, a “f ir s t” h ap pen ed . O ne o f t h e b ig gest s c a n d als o f 2 0 21
in t h e T u rk is h g am in g in d ustry s h ou ld n ot g o w it h ou t m en tio n in g. M on ey la u n d erin g a n d b it fr a u d o n T w it c h ,
on e o f th e m ost fa m ou s liv e s tre am in g p la tfo rm s in th e g am in g in d ustry , a ls o re so n ate d b oth in T u rk e y a n d
glo b ally .
W it h th e C ovid -1 9 p an d em ic th at h as co n tin ued fo r th e p ast fe w ye ars , th e m ob il e g am in g m ark e t h as
co n tin ued to g ro w , d ou b lin g it s c u rre n t u p w ard tre n d . P eo p le w ho a re a lr e ad y in to g am in g h ave s ta rt e d to
d evo te e ve n m ore o f t h eir t im e a t h om e t o g am es. T h e m asse s, w ho u se d t o r e m em ber g am es o n ly f r o m t h eir
c h il d hood m em orie s, a ls o c o n trib ute d t o e xp an d in g t h e e co sy ste m w it h t h e m ob il e g am es t h ey p la ye d f o r t h e
fir s t t im e. H yp er-c a su al a n d c a su al g am e g en re s a re t h e m ost p op ula r g en re s t h at m ob il e p la ye rs p re fe r, a s t h ey
d id in 2 0 20 ; h ard co re p la ye rs , o n th e o th er h an d , u se d th eir g am e p re fe re n ce s in fa vo r o f B attle R oya le , F P S,
Stra te g y, a n d M OBA g am e g en re s.
A nd o f c o u rs e , th e c o n ce p ts o f “M eta ve rs e ” a n d “N FT”, w hic h o ccu p y b oth th e g am in g in d ustry a n d o u r d ail y
liv e s in d ep en d en tly , b eg an to b e ta lk e d a b ou t in lo u d er v o ic e s. W it h th e in ve stm en ts a n d p ro je cts m ad e in
t h ese a re as, it m an ag ed to a ttra ct e ve ry o n e fr o m A to Z . H ow eve r, b eca u se it is n ot y e t k n ow n w hat th ese
c o n ce p ts a re , th e a d ve rt is e m en ts , p ro d uct, a n d b ra n d in te g ra tio n s th at w e h ave p osit io n ed in th e g am es fo r
ye ars h ave b een m is p osit io n ed a s “M eta ve rs e ” c o n te n t. B ra n d s a n d a g en cie s th at d on ‘t k n ow e n ou gh ye t
cla im ed t h at t h ey d id t h e f ir s t a ctio n s in t h ese u n iv e rs e s.
W hil e I t h in k 2 0 22 w il l b e a y e ar w here t h ese c o n ce p ts w il l b e k n ow n a n d u n d ers to od m ore , I t h in k t h at t h e
un sto p pab le r is e o f t h e g am in g in d ustry w il l a ls o b e a n e co sy ste m w here t h e w orld ’s la rg est e co n om ie s w il l b e
le ft b eh in d .
T U RK IS H G A M IN G S E C TO R E X PER T O PIN IO NS
GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY TU RKEY G AM E M AR KET R EP O RT 2 0 21 B A TU H AN Ö ZM EN
H EA D O F
CO M MUN IT Y &
I N TE R N AL
O PER ATIO NS
GAM IN G I N T U RKEY
18 5

TU RK IS H G A M IN G S E C TO R E X PER T O PIN IO NS
GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY I’d l ik e t o p oin t o u t t h e is su es I s a w in t h e T u rk is h g am in g s e cto r m ore t h an t h e d eve lo p m en ts in t h is n ote . E ve n
th ou gh it ‘s a n h on or t h at T u rk e y h as b eco m e t h e c e n te r o f t h e h yp er-c a su al fie ld s in t h e w orld , it s d ark s id e is
t h e f a ct t h at t h e s e cto r g ro w s in a s in gle d ir e ctio n . I b elie ve it ‘s g ood t o r e m in d t h at t h e g am in g s e cto r in clu d es
m an y d if fe re n t d evic e s a n d t y p es, in clu d in g t h e m ob il e g am in g s e cto r.
T h e c o m mon p oin ts o f t h e d is c u ssio n s w e h ad o ve r t h e p ast y e ars w ere ” t h e in te n t o f t ra n sit io n in to t h e c o n so le
s e cto r” a n d “t h e in te n t o f m akin g a g am e w it h a b ig b ud get”. T h e d ata w e o b ta in ed s h ow th at th e s u p port
p ro vid ed d oesn ‘t e n co u ra g e e n tre p re n eu rs a n d c o m pan y o w ners t o e n te r in to t h is f ie ld a n d is n ‘t e n ou gh .
H avin g h ig h r e q uir e m en ts f o r e n try in to t h e s e cto r m ake s e n tre p re n eu rs g o f o r f ie ld s w it h lo w er e n try p ric e s. In
t h is p erio d o f a g ood a cce le ra tio n in t h e g am in g s e cto r in T u rk e y, I b elie ve t h at p ro vis io n o f s u p port o r in cre ase
o f e xis tin g s u p port fo r t h e c o n so le fie ld in re la tio n t o t h e s u p port p ro vid ed in a d dit io n t o t h e re q uir e m en t o f
m akin g fu rt h er d eta il e d a n aly se s o f t h e is su e w il l h elp d ra w t h e a tte n tio n o f t h e e n tre p re n eu rs in to t h is fie ld
a n d h ave t h e s u cce ss in t h e m ob il e s e cto r t o b e a ch ie ve d in t h e s a m e m an ner in t h e c o n so le s e cto r.
I’d lik e t o f in is h m y w ord s w it h o n e o f t h e g oo d d eve lo p m en ts o n o u r s id e. W e, a s K O DO BU R, a re t a kin g s te p s in
t h e d ir e ctio n o f b uil d in g a c e n te r c o m pris in g g am in g c o m pan ie s a n d a n in cu b atio n c e n te r. W e b elie ve t h at o u r
ce n te r w here w e in te n d to p ro vid e fa cil it ie s in to p ic s su ch a s c o lla b ora tio n s, c o n su lt a n cy, tra in in g, e tc . w il l
c o n trib ute t o t h e n atio n al in co m e a n d s e cto r b y in cre asin g t h e q ualit y o f t h e p ro d ucts in t h e g am in g s e cto r.
B A TU RH AN G Ü RB Ü Z
GAM E D ESIG N ER
K O DO BU R G AM E &
S O FTW AR E
TE C H N O LO GIE S
TU RKEY G AM E M AR KET R EP O RT 2 0 21 18 6

TU RK IS H G A M IN G S E C TO R E X PER T O PIN IO NS
GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY Th e v id eo g am e in d ustry n ot o n ly g ro w s b ut a ls o c h an ges a n d d eve lo p s in m an y w ays e ve ry p ass in g y e ar. W it h
t h e in cre ase d a cce ssib il it y o f t h e in te rn et a n d t h e d eve lo p m en t o f t e ch nolo g ie s, t h e s e cto r s h if t s it s f o cu s f r o m
p re d om in an tly sin gle -p la ye r g am es to m ult i- p la ye r g am es, so cia l n etw ork g am es, a n d h ugely p op ula riz e d
m ob il e g am es. M ob il e g am es s u rp asse d t h e in co m es o f b oth c o n so le a n d d ow nlo ad ed o r b oxe d P C g am es b y
co ve rin g 5 2 % o f t h e g lo b al g am in g m ark e t in co m e.
Th e v id eo g am e in d ustry n ot o n ly g ro w s b ut a ls o c h an ges a n d d eve lo p s in m an y w ays e ve ry p ass in g y e ar. W it h
t h e in cre ase d a cce ssib il it y o f t h e in te rn et a n d t h e d eve lo p m en t o f t e ch nolo g ie s, t h e s e cto r s h if t s it s f o cu s f r o m
p re d om in an tly sin gle -p la ye r g am es to m ult i- p la ye r g am es, so cia l n etw ork g am es, a n d h ugely p op ula riz e d
m ob il e g am es. M ob il e g am es s u rp asse d t h e in co m es o f b oth c o n so le a n d d ow nlo ad ed o r b oxe d P C g am es b y
co ve rin g 5 2 % o f t h e g lo b al g am in g m ark e t in co m e.
In te re st in “E arn 2P la y” g am es s u p port e d b y N FT o r c ry p to c u rre n cie s is in cre asin gly h ig h er s in ce la te 2 0 21. W il l
F re e2P la y a n d P ay2 P la y h ard co re g am ers s to p p la yin g t h e g am es t h ey p la ye d f o r a lo n g t im e, a n d in cre ase t h e
in te re st b y jo in in g t h is n ew t re n d w hil e n ew p la ye rs a re g ra d ually d ra g ged in to t h ese p ro je cts ? O r, is it s til l t o o
early f o r t h ese p ro je cts ? W e’l l w ait a n d s e e a b ou t t h at.
E M RE A TE Ş
M AR KETIN G
M AN AG ER
P A YB YM E
TU RKEY G AM E M AR KET R EP O RT 2 0 21 18 7

TU RK IS H G A M IN G S E C TO R E X PER T O PIN IO NS
GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY EN İS S A RG IN
M AR KETIN G &
B U SIN ESS D EV .
M AN AG ER
G AM IN G I N T U RKEY
TU RKEY G AM E M AR KET R EP O RT 2 0 21 20 21 w as a ye ar w hen w e sw it c h ed o u r liv e s to a slig h tly m ore h yb rid m od el. W hil e w e stil l c o n tin ue to
e xp erie n ce t h e e ffe cts o f t h e p an d em ic in t h is p ro ce ss, t h e e n te rt a in m en t in d ustry in t h e o u ts id e w orld s ta rt e d
to r e viv e a l it tle m ore . T h e g am es c o n tin ued t o h old t h e c ro w n in t h eir k in gd om in t h is p ro ce ss. I n t h is t ra n sit io n
p erio d , w e s ta rt e d t o fe el m ore a s if w e a re t u rn in g in to d ig it a l p eo p le w it h o u r c h an gin g h ab it s . In a d dit io n t o
o u r p hysio lo g ic a l n eed s, o u r sh op pin g a n d e n te rt a in m en t c o n ce p t n ow c o n tin ues in th e d ig it a l w orld . B ig
b ra n d s, n etw ork s, ap plic a tio n s, an d in ve sto rs w ho are aw are of th is ; acce le ra te d th eir p ro je cts su ch as
M eta ve rs e a n d S u p erA pp a n d t h ey a n nou n ce d t h eir fu tu re p ro je cts a n d d re am s w it h d if fe re n t e xp an sio n s o n e
b y o n e.
G am es w il l c o n tin ue t o b e t h e k in gs a n d q ueen s o f t h is e m pir e , a s t h ey h ave p ro vid ed s o m e g lim pse s o f t h e
d ig it a l w orld t h at p eo p le h ave b een d re am in g o f f o r a lo n g t im e. H ow eve r, t h is c h an ge a ls o s ta rt e d t o a ffe ct t h e
d esig n s a n d g en re s o f g am es. E sp ecia lly w it h t h e in clu sio n o f d ig it a l a sse ts s u ch a s N FT, c o n ce p ts s u ch a s p la y-
to -e arn , w hic h als o affe ct gam e desig n s, in cre ase d th eir pre se n ce in th e se cto r. A lt h ou gh th is dig it a l
tra n sfo rm atio n a n d t h e r a p id g ro w th o f t h e in d ustry m ay b e v e ry in trig u in g a b ou t t h e fu tu re t h at a w ait s u s, it
h as als o b ro u gh t a b lo ck a g e th at is h urt in g th e g am in g in d ustry to d ay. H un d re d s o f n ew stu d io s w ere
e sta b lis h ed t h at w an t t o b e a p art o f t h is fu tu re a n d w an t t o t a ke t h eir s h are a m on g t h e s iz e o f t h e in d ustry .
E ve ry p la ye r in t h e in d ustry , b ig o r s m all, h as t e n d ed t o r e m ain q uit e in fe rt il e in p ro d ucin g n ew t h in gs a n d t o
p ro te ct t h eir p la ce in t h e r is in g c o m petit io n , in ste ad o f o p en in g n ew d oors b y p re se n tin g s im il a r s c e n ario s. F o r
th is re aso n , th ou sa n d s o f g am es th at s a y “p la y m e” a n d a re v e ry s im il a r to e ach o th er a re le ft in fr o n t o f th e
p la ye rs . I h op e 2 0 22 w il l b e a y e ar f o r p la ye rs t o s e e c re ativ e w ork t h at h as c o m e o u t o f v e ry d if fe re n t m in d s.
1 8 8

TU RK IS H G A M IN G S E C TO R E X PER T O PIN IO NS
GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY Th ere ‘s a lm ost n o fie ld o r s e cto r u n affe cte d b y C ovid -1 9 . Y et, t h ere a re s u ch m ark e ts w here p an d em ic s c re ate d a
d op in g e ffe ct in t h ose fie ld s. T h e d ig it a l g am in g m ark e t is a ls o o n e o f t h e lu ck y o n es in t h e p erio d o f p an d em ic s.
C on so le s t h at a re u se d m ult ip le t im es a w eek h ave b een t h e b est f r ie n d s in t h e p erio d o f q uara n tin e a s a r e su lt o f
lo ck d ow ns, q uara n tin e, s p en d in g m ore t im e a t h om e, in te rru p tio n o f fa ce -t o -fa ce e d uca tio n , in cre ase d m ob il it y .
R ese arc h es r e ve al t h at t h e g am in g m ark e t h ad o u ts ta n d in g g ro w th , e sp ecia lly in t h e p ast t w o y e ars f o llo w in g t h e
co ro n avir u s. G am es a re p la ye d fo r 1 h ou r a d ay! A cc o rd in g to th e “D ig it a l in 2 0 20 ” re p ort b y W e A re S o cia l [U 1] ,
th ere a re 4 .5 7 b il lio n in te rn et u se rs w orld w id e, m ean in g 5 9 % o f t h e w orld p op ula tio n . U se rs s p en d a n a ve ra g e o f 6
h ou rs 4 3 m in ute s o n lin e p er d ay a n d p la y g am es fo r a n a ve ra g e o f 1 h ou r 10 m in ute s w it h in th is p erio d . T h e
re se arc h s h ow s t h at T u rk e y is a ls o a c o n sid era b le ” p la ye r” w it h 5 8 m in ute s p er d ay.
W ell, w hat a re t h e m ost g am e-a d dic te d c o u n trie s? A cco rd in g t o t h e s a m e r e se arc h , T h ail a n d is r a n ke d f ir s t w it h 1
h ou r 4 3 m in ute s p er d ay. It ‘s fo llo w ed b y th e P hil ip pin es w it h 1 h ou r 3 3 m in ute s, S au d i A ra b ia w it h 1 h ou r 3 3
m in ute s, t h e U S w it h 1 h ou r 2 5 m in ute s, a n d C hin a w it h 1 h ou r 2 4 m in ute s. T h e d om in an ce o f t h e A sia n s in t h e t o p
5 d ra w s a tte n tio n . T h e c o u n try th at sp en d s th e le ast tim e p la yin g g am es is Is ra e l w it h 2 2 m in ute s. W hil e th e
ch an ge in th e g am in g in d ustry a n d th e e co sy ste m c o n tin ues a t fu ll s te am , n ot o n ly th e tim e s p en t a cro ss th e
sc re en b ut a ls o t h e h uge p urc h ase s a n d m erg ers in t h e s e cto r re ve al t h e g ro w th m om en tu m in t h e m ark e t. A s
estim ate d b y D ra ke [U 2] S ta r P art n ers , a n in ve stm en t c o m pan y, t h e p urc h ase o f A ctiv is io n B liz za rd fo r 6 8 .7 b il l io n
d olla rs b y M ic ro so ft a n d th e p urc h ase o f Z yn ga fo r 12 .7 b il lio n d olla rs b y T a ke -T w o in 2 0 21 a re re fe re n ce s to th e
in ve sto rs ‘ d esir e in t h e s e cto r. In fa ct, t h e t o ta l v a lu e o f t h ese t w o a g re em en ts o n ly is riv a l t o t h e a n nual le ve l o f
20 20 w hen m ore t h an a t h ou sa n d d eals w ere m ad e. I n 2 0 21, t h e f ig u re s w ere a b ou t t h re e t im es t h at o f 2 0 20 .
Th e r e aso n s fo r t h at r a p id g ro w th m ark in g t h e la st t w o y e ars a re n o s e cre t. F ir s t o f a ll, t h e c o ro n avir u s p an d em ic
m ad e a s ig n if ic a n t c o n trib utio n t o t h e s e cto r a s m an y p eo p le s ta ye d h om e a n d p la ye d g am es. W hen t h e c o u n trie s
e n d ed t h e p an d em ic lim it a tio n s, p eo p le t u rn ed t o m ob il e g am es. C om pan ie s in cre ase d t h eir in ve stm en ts in b oth
d esk to p a n d m ob il e g am es. W hil e th e c o m pan ie s lik e M ic ro so ft a n d T a ke -T w o m ake in ve stm en ts in th e s e cto r,
A m azo n a n d N etflix h ave n ot t u rn ed t o t h e g am in g in d ustry , y e t. H ow eve r, t h ese t w o c o m pan ie s a re e xp ecte d t o
jo in in th e co m petit io n a n d m ake h uge in ve stm en ts in th e g ro w in g se cto r th is ye ar a lo n g w it h th e A sia n
co m pan ie s s u ch a s T e n ce n t, N ete ase , a n d S o n y. In o th er w ord s, th e c o m petit io n in th e g am in g a re n a s e em s to
b eco m e m ore c h alle n gin g in 2 0 22.
Ç IN AR E R G İN
A G EN CY P R ESID EN T
AR İS TO İ L E TİŞ İM
T U RKEY G AM E M AR KET R EP O RT 2 0 21 18 9

In th e T u rk is h g am in g s e cto r, w e m ust a sse ss th e y e ar 2 0 21 in tw o d if f e re n t a sp ects in clu d in g th e p an d em ic
a n d t h e e co n om ic c o n d it io n s. W it h t h e in te n se p an d em ic p erio d a t t h e b eg in nin g o f t h e y e ar, t h ere w as a v e ry
h ig h in cre ase in g am in g a n d w atc h in g liv e s tre am s. W e o b se rv e d t h at c o n te n t c o n su m ptio n h ap pen ed m ore
o n m ob il e d evic e s d ue to th e n eg ativ e d om estic m ark e t c o n d it io n s in o u r c o u n try . W hil e th e in cre ase w as
p art ly re fle cte d a s a d eclin e in th e se cto r d urin g su m mer a lo n g w it h th e va ccin atio n , th e in cre ase in th e
co m mun it y ‘s h ab it s w as o b se rv e d to c o n tin ue. P U BG M ob il e ‘s in ve stm en ts m ad e b oth in m ark e tin g a n d e –
sp ort s fie ld s in T u rk e y b ro u gh t th e m ob il e g am e m ark e t in o u r c o u n try to a h ig h er le ve l. A s N im o T V , w e
co n tin ued t o b e a lw ays in t o u ch w it h t h e c o m mun it y in m an y p op ula r m ob il e g am es, e sp ecia lly P U BG M ob il e ,
th ro u gh in flu en ce rs , o u r p art n ers h ip s w it h t h e g am e c o m pan ie s, a n d o u r e ve n ts .
C om in g t o t h e fo re fr o n t w it h t h e b en efit p ro vid ed b y a n F P S-d om in ate d c o u n try , V alo ra n t m ad e a s ig n if ic a n t
im pact. It r e ach ed t h e p eak in t h e P C c a te g ory in t e rm s o f b oth g am ers a n d e -s p ort s v ie w s b y o u tp erfo rm in g
m an y g am es. In o u r t h ir d y e ar in t h e T u rk is h m ark e t a s N im o T V , w e a im t o s tre n gth en o u r p osit io n in t h e P C
gam es, a s it is in t h e m ob il e g am es m ark e t, t h ro u gh o u r c o op era tio n w it h J a h re in a n d R ekk it z t e am .
T U RK IS H G A M IN G S E C TO R E X PER T O PIN IO NS
GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY K U D RET Ç O RU K
N IM O T V T Ü RKİY E
E V EN T M AN AG ER
TU RKEY G AM E M AR KET R EP O RT 2 0 21 In re ce n t y e ars , e sp ecia lly a t t h e b eg in nin g o f t h e p an d em ic p ro ce ss, d ue t o t h e ra p id g ro w th o f t h e g am in g
se cto r, m an y b ra n d s f r o m d if fe re n t s e cto rs h ave m ad e a tte m pts t o t a ke p art in t h e g am in g w orld . B ra n d s h ave
a ls o s ta rt e d to a tta ch g re at im port a n ce to th e d esig n s id e in o rd er to a ttra ct g am ers to th eir fie ld s, to o ffe r
in nova tio n s t o t h em , a n d t o t a ke p art in t h eir w orld s. N ow , it ’s a ll a b ou t t h e id ea o f h ow e ve ry th in g c a n b e d on e
b y m ore a p pealin g t o g am ers , a n d e ve n b ra n d s t h at a d here t o a s tric t c o rp ora te id en tit y a re t u rn in g t o d esig n s
sp ecif ic t o g am ers a n d g am es.
T h e s im plif ic a tio n in t h e d esig n f ie ld s a n d t h e l o g os a n d v is u al l a n gu ag es o f a l a rg e p art o f t h e b ra n d s s w it c h in g
to fla t d esig n a re a ls o re fle cte d in t h e v is u als o f t h e g am es in t h e m ark e tin g fie ld . C om pare d t o t h e o ld d ays,
ra th er t h an u sin g v e ry c ro w ded a n d m ult i- e ff e cts , v is u als t h at c a n p ass t h e m essa g e d ir e ctly t o t h e g am ers a n d
re fle ct t h e g am es in a s im ple r v is u al la n gu ag e a re p re fe rr e d . In a d dit io n , t h e u se o f c o n te n t im ag es a n d v id eo s
th at g am ers c a n in te ra ct w it h a ls o c o m es t o t h e f o re .
B EG Ü M Ö ZG İR G İN
H EA D O F D ESIG N
GAM IN G I N T U RKEY
19 0

In 2 0 21, t h e y e ar w hen t h e p an d em ic s ta rt e d in 2 0 20 r e la tiv e ly lo st it s im pact, p eo p le h ad a h ig h er t e n d en cy
to w ard s g am es, e sp ecia lly c o n sid erin g t h e e co n om ic c o n d it io n s in T u rk e y. A s E A S P O RTS ™ F IF A O nlin e 4 , w e
had a n o p port u n it y to m eet th e g am ers in Tu rk e y a t th e la st q uart e r o f th e ye ar. A lt h ou gh th e g am es
d om in atin g b oth t h e m ob il e a n d t h e P C /C on so le fie ld s in T u rk e y a re o f F P S/T P S g en re , w e o b se rv e d t h at t h e
in ve stm en ts m ad e b y th e fo re ig n c o m pan ie s, e it h er o p en in g a n o ffic e a n d re cru it in g a te am in T u rk e y o r
in cre asin g t h eir a d b ud gets , a ls o in cre ase d in o th er g en re s. T h e in cre ase in t h e n um ber o f g am es p re fe ra b le b y
th e g am e a d dic ts w il l m ake it c o m puls o ry f o r t h e p ub lis h ers t o in cre ase t h eir s e rv ic e s o ve r t im e.
B efo re E A S P O RTS ™ F IF A O nlin e 4 h ad b een s ta rt e d t o b e p ub lis h ed in T u rk e y b y 1 0 1X P , t h ere w as n o fo otb all
g am e f o r t h e g am e a d dic ts t o p la y w it h a n o ffic ia l T u rk is h n arra tio n . W e w an t t o c o n tin ue t o m ake in nova tio n s
fo r t h e T u rk is h g am ers w it h E A S P O RTS ™ F IF A O nlin e 4 a ls o in 2 0 22. T h e g am in g a n d a n im atio n r e alit y w il l b e
in cre ase d t h ro u gh a s e rie s o f u p d ate s p la n ned t o b e o ffe re d t h ro u gh ou t t h e y e ar.
T h e g am ers w il l b e a b le t o p art ic ip ate in t h e t ra d it io n al “T e am o f t h e Y ear” p ro ce ss a s o f t h e b eg in nin g o f t h e
ye ar. O ur p rim ary g oal fo r 2 0 22 is to h ave o u r p la ce in th e E -s p ort a d ve n tu re in T u rk e y b y p la yin g fo otb all
e n jo ya b le to e ve ry o n e. I h op e th at w e w il l w atc h s u ch m atc h es to e xc it e u s a ll to g eth er, a n d m ake fo otb all
a ttra ctiv e a g ain b oth fo r t h e g am e a d dic ts a n d fo r t h e fa n s o f “3 M ajo r F o otb all T e am s o f T u rk e y”, w hic h h ave
su cce ssiv e ly b ad s c o re s n ow ad ays, t h ro u gh t h e m atc h es in w hic h w e a p pre cia te t h e c o m petit io n o f t h e p la ye rs .
O ĞU Z T U N A M AVU Ş
10 1X P R EG IO NAL
BR AN D M AN AG ER
T U RK IS H G A M IN G S E C TO R E X PER T O PIN IO NS
GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY TU RKEY G AM E M AR KET R EP O RT 2 0 21 19 1

20 21 w as a v e ry d if fe re n t y e ar b oth fo r th e p ro d uce rs a n d th e a d ve rt is e rs in th e m ob il e g am in g s e cto r. If w e
div id e th e y e ar in to tw o p art s , it w il l b e m uch m ore su it a b le to a d dre ss th em a s th e p an d em ic a n d p ost-
p an d em ic p erio d s. In 2 0 21, t h e a ve ra g e g ro w th o f m ob il e g am e a d ve rt is e rs r e m ain ed a t a b ou t 5 % , m uch lo w er
th an t h at o f t h e p re vio u s y e ar ( 4 4% ). H ere , w e o b se rv e t h at t h e c o sts in cre ase d s ig n if ic a n tly . T h e a ve ra g e C PM in
F a ce b ook in cre ase d b y 3 4 % in 2 0 21. In th e U S, m ob il e g am es s til l h ave th e h ig h est a d ve rt is in g c o st a n d th e
ave ra g e f ig u re s a re a s f o llo w s: $ 28 .1 8 f o r C PM , $ 4.4 2 f o r C PC , a n d 1 .0 8% f o r C TR . H ere , w e o b se rv e t h at t h e C PM
co sts in cre ase d b y 9 3% . It is im port a n t d ata th at th e C PM ra te s a ls o in cre ase d in th e A sia -P acif ic c o u n trie s
b eca u se h alf o f th e C PM T o p 10 lis t c o n sis ts o f th ose c o u n trie s. M ore o ve r, th e n ew ID FA ru le s fo llo w in g th e
re le ase o f IO S 1 4 .4 o n J a n uary 2 0 21 h ave m ad e A nd ro id a m ore p re fe rre d e co sy ste m in t e rm s o f m ob il e g am e
use r a cq uis it io n . A ddit io n ally , th ere w ere s o m e c h an ges to ta rg et m ark e t d ete rm in atio n s. A t fir s t, c o m pan ie s
h ad d if fic u lt ie s in d ete rm in in g th e h ey m ark e ts a n d th ey p re fe rre d g lo b aliz a tio n . A s th e g am e c o m pan ie s
b eca m e m ore e xp erie n ce d in e xp ort in g g am es, t h ey g ra d ually d eve lo p ed s p ecia l s k il ls t o e xp ort s p ecif ic g am e
gen re s t o s p ecif ic a re as.
2 0 22 s e em s to b e fo rm ed b ase d o n th re e fo u n d atio n s. T h e c o m pan ie s w is h in g to b en efit fr o m th e m ob il e
g am es in th e b est p ossib le w ay w il l d eve lo p stra te g ie s th ro u gh a n in -d ep th u n d ers ta n d in g o f th eir ta rg et
cu sto m ers a n d t h e p erfo rm an ce o f t h eir a d s. In t h e m ob il e g am e m ark e t w here t h e c o m petit io n h as r is e n , it is
q uit e p ossib le t o b e a n in cre ase in t h e d ata w hic h w il l p ro vid e s u cce ss o ve r t h e c o m petit o rs . L a stly , d ue t o t h e
ch an ges to th e u se r p riv a cy ru le s, th e a d ve rt is e rs w il l h ave to m ake m ore e ffo rt s to p ro d uce a n d o p tim iz e
c re ativ e s.
C A N BER K
G Ü VEN KA YA
SO CIA L P ETA
T U RK IS H G A M IN G S E C TO R E X PER T O PIN IO NS
GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY TU RKEY G AM E M AR KET R EP O RT 2 0 21 19 2

TU RK IS H G A M IN G S E C TO R E X PER T O PIN IO NS
GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY C EN K Ç ELE B İO ĞLU
FO UN DER
C O M PO SE R
25M 2
TU RKEY G AM E M AR KET R EP O RT 2 0 21 W e liv e in a w orld w here th e n eed s, fo cu s a re as, a n d c o n su m ptio n a lw ays e xis t, b ut a cce ss to th em h as
ch an ged o ve r t im e. T h e p atte rn s, m eth od s, w ays, a n d n am es a re b ein g c h an ged , b ut t h at b asic fo cu s r e m ain s
th e s a m e. F o r in sta n ce , w e h ave b een lis te n in g t o m usic fo r c e n tu rie s… B ut t h e w ays t o a cce ss t h e m usic w e
w an t to lis te n to a re c h an gin g; g ra m op hon e re co rd s, ta p es, C D s, B lu -R ays, a n d n ow n o p hysic a l re co rd er
p re se n t… N ow , e ve ry th in g is o n lin e, e ve ry th in g is d ig it a l. W ell, is it a n y b ette r? T h e a n sw er is y e s f o r s o m e, a n d n o
fo r o th ers . S o m e s a y “I a cce ss a n y m usic t h ro u gh m y s m art p hon e o n ly in s e co n d s a n d it is in va lu ab le “, b ut t h e
oth ers s a y ” T h ere is n oth in g b ette r t h an t h e s o u n d o f t h e o ld er a n alo g r e co rd s”. B ut t h e t e ch nolo g y n eve r s to p s;
it c o n tin ues t o m ake b re akth ro u gh s in e ve ry f ie ld .
A nd s o d oes it in t h e g am in g w orld . A lt h ou gh I m is s t h e t im es w hen I u se d t o g o o u t o f t h e h om e, w alk in to t h e
P C s h op a n d w ait fo r t h e g am es I c h ose t o b uy t o lo ad o n t h e d is c s a s a c h il d , t h e d ig it a l g am in g p la tfo rm s
op en ed th e d oors to h un d re d s o f th ou sa n d s o f g am es h ave a sp ecia l p la ce . In a d dit io n to th e in nova tiv e
so lu tio n s a im ed a t e lim in atin g t h e n eed fo r P C s s u ch a s S ta d ia , o n e o f t h e d eve lo p m en ts d ra w n m y a tte n tio n
ve ry m uch in 2 0 21 w as t h e e m erg in g ” s u b sc rip tio n ” s o lu tio n s t a kin g t h at p la tfo rm a p pro ach a s te p f u rt h er.
X b ox G am e P ass a n d t h e p la tfo rm a n nou n ce d la te r f o r P la ysta tio n b y S o n y r a is e t h e b ar a t a n oth er le ve l f o r u s,
n am ely fo r t h e g am e a d dic ts . In a d dit io n , t o b e a b le t o a cce ss a n y g am e a t a n y t im e, w e n ow h ave a cce ss t o
h un d re d s o f g am es a g ain st s u ch a m on th ly p aym en t t h at is lo w er t h an t h e p ric e o f a g am e s im il a r t o t h e lo g ic
o f N etflix , S p otif y , e tc . W hat a w on d erfu l a p p ro ach f o r n on -a rc h iv e rs ! I w on d er w here a n d h ow t h e s o lu tio n s w il l
b e in th e n ear fu tu re , n ot la te r th an 10 y e ars , fo r th e n eed s o f lis te n in g to m usic , p la yin g g am es, w atc h in g
m ovie s, e tc .
1 9 3

TU RK IS H G A M IN G S E C TO R E X PER T O PIN IO NS
GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY TU RKEY G AM E M AR KET R EP O RT 2 0 21 Th e o n goin g p an d em ic h as c a u se d t h e m asse s n ot in te re ste d in g am in g t o b eco m e c u rio u s a b ou t h yp er-c a su al
an d h yb rid c a su al m ob il e g am es. T h ere fo re , th e g ro w th , w hic h s lo w ed d ow n in th e c o n so le a n d P C g am in g
se cto rs , c o n tin ued t o g ain m om en tu m in t h e m ob il e g am e s e cto r l a st y e ar, a s w ell .
M ore o ve r, w hil e th e d eve lo p m en t p ro ce sse s w ere in te rru p te d fo r th e A AA g am es d urin g a y e ar p asse d w it h
re m ote a n d h yb rid w ork in g s y ste m s, th e p ro d uctio n c a p acit y o f th e m ob il e g am e s e cto r c o n tra ril y in cre ase d
w it h t h e n ew ly e sta b lis h ed s m all a n d m id dle s c a le d g am e s tu d io s.
W e s a w th e in te re st in a cq uir in g th e m ob il e g am e p ub lis h ers a n d in ve stin g in th e m ob il e g am e s tu d io s to
in cre ase e ve n m ore in 2 0 21.
T h is c h an ge in th e s e cto r h as b ro u gh t p osit iv e re su lt s in T u rk e y, to o. L a st y e ar, o u r c o u n try w as s ta rt e d to b e
re fle cte d in t h e f o re ig n m ed ia a s o n e o f t h e b ig gest c e n te rs f o r d eve lo p m en t e sp ecia lly h yp er-c a su al a n d c a su al
g am es.
A s C ra zyL a b s, w e s e e t h is p ote n tia l a n d c o op era te o n t h e g am es a im in g t o a ch ie ve g lo b al s u cce ss b y o ffe rin g 2 5
g am e s tu d io s in a y e ar t h ro u gh C ra zyH ub İ s ta n b ul g am e d eve lo p m en t c e n te r t h at w e e sta b lis h ed in İ s ta n b ul.
I a n tic ip ate t h at t h e g ro w th m om en tu m o f t h e h yp er a n d h yb rid c a su al, w hic h in cre ase d b y 1 5 % la st y e ar, w il l
a ls o c o n tin ue in 2 0 22. A ddit io n ally , I t h in k t h at it is y e t e arly fo r m ain stre am g am ers t o e m bra ce b lo ck ch ain –
b ase d g am es, a n d t h e m asse s w il l c o n tin ue t o s ta y in m ob il e .
O NUR U ÇA
CR AZYLA BS
TU RKEY L E A D
19 4

TU RK IS H G A M IN G S E C TO R E X PER T O PIN IO NS
GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY TU RKEY G AM E M AR KET R EP O RT 2 0 21 I c a n s a y t h at t h e s ta g n atio n in t h e g am in g in d ustry a n d e sp ort s , w hic h s ta rt e d w it h t h e p an d em ic in 2 0 20 , is
g oin g in a p osit iv e d ir e ctio n w it h t h e e asin g o f t h e p an d em ic in 2 0 21. I t h in k t h at w it h t h e in cre ase in o fflin e
to u rn am en ts in 2 0 20 , t h e m om en tu m g ain ed b efo re t h e p an d em ic w il l b e r e g ain ed .
W e c a n s e e t h at o u r c o u n try , w hic h h as t h e y o u n gest p op ula tio n in E uro p e, w il l m ake a n am e f o r it s e lf g lo b all y
w it h th e e n d o f th e p an d em ic . T h e s u cce ss o f T u rk is h te am s w il l fo llo w o u r e sp ort s p la ye rs w ho s u cce ssfu lly
r e p re se n t u s in f o re ig n t e am s.
T h e w ay o f g am in g a n d e sp ort s w orld is o p en .
T U N Ç A FŞA R
PLA YE R BR O S
KU RU CU O RTA Ğ I
Ö YK E C A N A SA AD
ESP O RTS
M AR KETIN G
EX EC U TIV E
B EN Q
I th in k th e in tro d uctio n o f th e M eta ve rs e w as o n e o f th e m ost e xc it in g to p ic s in 2 0 21. A s it c o n ce p tu ally
in clu d es w hat c la ssic a l d ig it a l g am es a n d s o cia l m ed ia p la tfo rm s o ffe r t o t h eir u se rs t o e n te rt a in a n d s o cia liz e , it
a ls o o ffe rs m ore e n gag em en t, f r e ed om , a n d c re ativ it y .
T h e p op ula rit y a n d th e c o n ce p t o f th e p la tfo rm s a re c u rre n tly lim it e d b y th e in te rn et c o n nectio n , h ard w are ,
an d p erip hera l c a p acit y b ut a s t h e g en era l in te re st in a rt if ic ia l o r a u gm en te d r e alit y k e ep s g ro w in g, I’m q uit e
s u re t h at t h e t e ch m an ufa ctu re rs w il l r e sp on d t o t h ose n eed s a s s o on a s p ossib le .
19 5

TU RK IS H G A M IN G S E C TO R E X PER T O PIN IO NS
GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY TU RKEY G AM E M AR KET R EP O RT 2 0 21 Th e T u rk is h g am in g s e cto r t o ok a s te p f u rt h er w it h t h e in ve stm en ts m ad e in T u rk e y b y m an y g am e c o m pan ie s
als o in 2 0 21. I c a n s a y t h at t h e e ffe cts o f t h e p an d em ic c ris is e xp erie n ce s in 2 0 20 b eca m e m ore m in im iz e d , a n d
th e g am e c o m pan ie s c a m e b ack t o t h e e co sy ste m in 2 0 21 w it h t h eir c a m paig n s a n d e ve n ts . A ft e r s p en d in g a
y e ar c o n fin ed s o le ly t o d ig it a l in 2 0 20 , t h e fa ct t h at t h e s e cto r c o n tin ued it s a ctiv it ie s a s in t h e p ast, b ut a t a
la rg er sc a le , c re ate d a p re tty p osit iv e fr a m ew ork fo r b oth th e e m plo ye es a n d th e c o m pan ie s in th e se cto r.
S im il a rly , w it h t h e in cre ase in t h e T u rk is h g am in g s e cto r, t h e m asse s in flu en ce d b y t h e e ve n ts h eld in 2 0 21 in
t h e e -s p ort f ie ld in cre ase d , a n d s u ch in flu en ce is r e fle cte d in t h e r e w ard p ools .
In 2 0 21, F a ce b ook’s tra n sfo rm atio n in to “M eta ” in cre ase d th e in te re st sh ow n in th e V R fie ld b y th e g am e
co m pan ie s a n d b ra n d in g w ork s. C re atio n o f t h e A lp in e m ap , in w hic h V R g la sse s c o u ld b e u se d f o r w an d erin g,
in t h e b attle ro ya le m ob il e g am e G are n a F re e F ir e in d ic a te d t h at e ve n t h e g am es n ot b ein g a p art o f t h e V R
eco sy ste m d id n ot ig n ore t h e in te re st s h ow n in t h e V R . I t h in k t h at w e o b se rv e t h e r e fle ctio n s o f t h e V R m ark e t,
w hose p re p ara tio n s h ave c o n tin ued s in ce 2 0 16 , in a n e ve n h ig h er v o lu m e in t h e T u rk is h g am in g s e cto r in 2 0 22.
W hil e ta lk in g ab ou t V R , I ca n not sto p ad dre ssin g th e m ost p op ula r to p ic o f th e p re se n t tim e, i.e . th e
“M eta ve rs e “. ” M eta ve rs e ” h as b eco m e a g en eric n am e in t h e g am in g s e cto r f r o m C ry p to P 2E ( P la y 2 E arn ) g am es
to V R g am es. O bvio u sly , t h e t e am s t h at a re s til l a d va n cin g t h eir w ork fo rc e a cco rd in g t o t h e d if f e re n ce s a m on g
th ose t e rm s in t h e s e cto r s p en t t h e y e ar 2 0 21 m akin g p re p ara tio n s fo r 2 0 22. A lt h ou gh t h e m ob il e g am es s til l
m ain ta in ed th eir e n orm ou s p osit io n in 2 0 21, th e P 2E a n d V R g am es sp en t th e e n tir e y e ar p re p arin g th eir
w ork fo rc e fo r 2 0 22. 2 0 21 w as a g ood y e ar in t e rm s o f b oth t h e p re p ara tio n o f t h e s e cto r a n d t h e r e viv a l o f t h e
ca m paig n s. H ow eve r, th e m ost im port a n t th in g I ca n sa y co n sid erin g 20 21 is th at 20 22 w il l b e m ore
c h alle n gin g a n d r a p id d ra w in g a w ay f o r t h e s e cto ra l g ro w th t o p ro g re ss m uch m ore in T u rk e y.
B O ĞAÇH AN A YD IN
G AR EN A
ESP O RTS P R O JE C T
M AN AG ER
19 6

As a y e ar o f t h e g am e, I t h in k 2 0 21 h as b een a g ood y e ar t h at f e ed s t h e e co sy ste m a n d h ig h lig h ts t h e b eau tif u l
w ork s t h at w e w il l n eve r t h in k o f in t h is s y ste m .
We h ave s e en t h at t h e d eve lo p in g e sp ort s a n d g am in g c u lt u re w it h t h e r e le ase o f n ew g am es b y m an y g am e
co m pan ie s, c re ate s a n a re a w here w e c a n t u rn c ris e s in to o p port u n it ie s 10 0% in t h e p an d em ic . T h e e ffic ie n t
clo su re o f t h e y e ar w it h t h e m om en tu m g ain ed b y b ra n d s t h at c a n m ake t h ese c o n d it io n s u se fu l w it h t h e m ost
a ccu ra te a n d e ffic ie n t s tra te g y h as g re atly a cce le ra te d t h e in tro d uctio n o f m ult ip le b ra n d s in to t h e in ve stm en t
p ro ce sse s in t h e g am in g s e cto r. T h is , o f c o u rs e , c o n trib ute d g re atly t o in cre asin g t h e v a lu e o f t h e e co sy ste m o f
w hic h b oth b ra n d s a n d in flu en ce rs a re a p art .
T h e fa ct th at a w ard -w in nin g w ork s, a p pre cia tio n , a n d e n co u ra g in g w ork s a re p la ce d u n d er th is c a te g ory h as
b een q uit e a t rig ger f o r e ve ry o n e w ho w ork s in t h is s e cto r. A s o f 2 0 21, w e h ave r e ach ed a p oin t w here m an y o f
o u r fr ie n d s in th e e sp ort s ca te g ory h ave p ro ve n th at th ey ca n d o th is p ro fe ssio n ally . I a m su re th at m y
co lle ag u es w ho h ave b een w ork in g fo r th is e co sy ste m fo r a lo n g tim e a n d w ho se e a n d th in k th at th e
p an d em ic h as a cce le ra te d o u r w ork to a p oin t w here w e th in k th at it is n ot g iv e n it s rig h t, s h are th e s a m e
hap pin ess a s m e. A t t h e p oin t w e h ave r e ach ed , w e n ow s e e a l if e sty le in w hic h w e c a rry p ro fe ssio n al s u p port t o
d if fe re n t p oin ts b eyo n d ju st m ark e tin g, s tra te g y, o r r a is in g a w are n ess. N ow , w here g am in g is n ot ju st a h ob by
an d g am e p ub lis h in g is n ot ju st e n te rt a in m en t, I a m s u re t h at a ll t h e w ork t o b e d on e in 2 0 22 w il l r e ach a p oin t
w here it re ce iv e s m uch m ore in ve stm en t a n d v a lu e g lo b ally a n d in T u rk e y. I w is h th at 2 0 22 w il l b e a y e ar in
w hic h t h e e n tir e g am e e co sy ste m a n d g am ers c a n p la y a n d a cce ss a ll t h e g am es t h ey w an t.
T U RK IS H G A M IN G S E C TO R E X PER T O PIN IO NS
GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY B Ü ŞR A S U
TÜ REY YEN
M AR KETIN G A N D
BR AN D M AN AG ER
G AM IN G I N T U RKEY
TU RKEY G AM E M AR KET R EP O RT 2 0 21 19 7

TU RK IS H G A M IN G S E C TO R E X PER T O PIN IO NS
GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY EM RE Y A KA RIŞ IK
O PER ATIO N
M AN AG ER
G AM IN G I N T U RKEY
TU RKEY G AM E M AR KET R EP O RT 2 0 21 A lt h ou gh t h e e ffe cts o f t h e p an d em ic h ave d ecre ase d in 2 0 21 c o m pare d t o 2 0 20 , t h e v id eo g am in g a n d d ig it a l
co n su m ptio n r a te s o f t h e p eo p le c o n tin ue t o g ro w in cre asin gly d ay b y d ay. C on sid erin g t h at t h e b ig gest s h are
in th e g am in g se cto r is h eld b y th e m ob il e g am in g in d ustry , T u rk e y h as b eco m e a re m ark a b le sta r in th is
m ark e t a s a lw ays. T h e fa ct th at th e fir s t u n ic o rn o f o u r c o u n try in th e g am in g s e cto r, P eak G am es, is b ein g
fo llo w ed b y D re am G am es w it h t h e in ve stm en ts it r e ce iv e d t h is y e ar a n d D re am G am es h as it s n am e w rit te n
am on g t h e g ia n t u n ic o rn s h as s h ow n a g ain h ow im port a n t t h e g am in g s e cto r is fo r T u rk e y. O bvio u sly , s e ein g
d if fe re n t u n ic o rn s c o m in g o u t o f o u r s e cto r in 2 0 22 s h ou ld n ot b e a s u rp ris e .
Th e d eve lo p m en t o f t h e p ro d ucts in te g ra te d in to t h e b lo ck ch ain , w hic h w e o b se rv e d t o b e a m on g t h e r is in g
sta rs a n d t re n d s o f 2 0 20 t o 2 0 21, s e em s t o c o n tin ue in 2 0 22 w it h ou t s lo w in g d ow n. W e a re g oin g t o w it n ess t h e
in te n se e ffe cts o f s u ch c o n ce p ts a s P la y t o E arn , N FT G am es, a n d M eta ve rs e o n t h e g am in g s e cto r. T h e c u rre n t
p osit io n o f b lo ck ch ain -b ase d g am es re m in d s o f th e d eb ut o f m ob il e g am es. T h e p ers o n s a n d c o m pan ie s
se ein g t h e p ote n tia l l y in g t h ere w il l a lw ays b e o n e s te p a h ead o f t h e s e cto r in 2 0 22 a n d l a te r.
M ic ro so ft ‘s a cq uis it io n o f A ctiv is io n B liz za rd w as o n e o f t h e m ost im port a n t n ew s o f t h e n ear p ast. M ad e t h e
gam ers h ap py w it h X b ox G am e P ass in 2 0 21, M ic ro so ft h as g ain ed a sig n if ic a n t in co m e in th is w ay. In th e
up co m in g p erio d , w e m ig h t se e th e su b sc rib e m od el to b e u se d m uch m ore a ctiv e ly in th e g am es a n d
d if fe re n t p la tfo rm s.
1 9 8 20 21 w as a r e la tiv e ly a ctiv e y e ar fo r g am es a ro u n d t h e w orld . B ut w e k n ow t h at m an y s ta rs a re a ls o h id in g fo r
20 22. I w an t t o lo ok a t 2 0 21 fr o m t w o p ers p ectiv e s: t h e c h an ge o f g am in g a n d t h e p la ye r e q uip m en t. T u rk e y
h as fo llo w ed th e c h an ges in th e w orld o f m ob il e g am in g v e ry q uic k ly . In te rm s o f c o n su m ptio n , w e a lr e ad y
kn ow t h at g am er in o u r c o u n try in g en era l fo llo w t h e w orld in sta n tly . H ow eve r, t h is y e ar w as a v e ry p ro d uctiv e
y e ar n ot o n ly in t e rm s o f c o n su m ptio n b ut a ls o in t e rm s o f p ro d uctio n . A part fr o m t h e u n ic o rn s c o m in g o u t o f
ou r c o u n try , p erh ap s h un d re d s o f n ew m ob il e g am in g c o m pan ie s h ave b een e sta b lis h ed a n d re ce iv e d la rg e
in ve stm en ts . T h ere is n o d ou b t t h at t h is b oom w il l r e tu rn a s m ajo r im port in p uts in o u r c o u n try in t h e c o m in g
ye ars . N atu ra lly , s o ft w are s tu d en ts a t u n iv e rs it ie s a re s til l g ettin g p ic k e d u p f r o m t h e s c h oo ls w hil e t h ey a re s til l
s tu d en ts . O n t h e h ard w are s id e, P C a cce sso rie s t e n d ed t o w ard s w ir e le ss, w hil e m ob il e g am in g s h ow ed a la rg e
in cre ase in v a rie ty a n d q uan tit y , e sp ecia lly in g am in g e q uip m en t u se d in p hon es a n d h an d held c o n so le s. I h ave
n o d ou b t t h at m ore g am es a n d p ro d ucts w il l b e r e le ase d in b oth a re as in t h e c o m in g y e ars , a n d w e a re a lr e ad y
re ad y f o r t h ese c h an ges a s H yp erX .
Z Ü LF Ü T O PÇ U
TU RKEY M AR KETIN G
M AN AG ER
H YP ER X E M EA

TU RK IS H G A M IN G S E C TO R E X PER T O PIN IO NS
GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY TU RKEY G AM E M AR KET R EP O RT 2 0 21 19 9 20 21 w as a y e ar o f in te n se in te re st in b lo ck ch ain -b ase d g am es, a n d t h is t re n d is e xp ecte d t o c o n tin ue in 2 0 22.
Th e m ain r e aso n s f o r t h e d eve lo p m en t o f t h is c a te g ory c a n b e s u m mariz e d a s f o llo w s:
– P 2E ( p la y-t o -e arn ) m od el p io n eere d b y A xie I n fin it y
– C on trib utio n o f N FT t e ch nolo g y t o t h e in -g am e e co n om y
– E sta b lis h m en t o f g u il d s s u p port in g t h e P 2E m od el
– D eve lo p m en t o f h ig h -q ualit y g am es
– R ap id d eve lo p m en t o f t e ch nolo g ie s t o s c a le b lo ck ch ain in fr a stru ctu re
F ir s t, t h ese n ew t y p es o f g am es g iv e p la ye rs a d if fe re n t g am in g e xp erie n ce . W hil e t ra d it io n al g am es a re b ase d
o n g en era tin g fin an cia l in co m e fr o m t h e p la ye r, in t h is n ew m od el p la ye rs c a n e arn m on ey w hil e p la yin g. O f
co u rs e , th e s e cto r is s til l a t th e b eg in nin g; e xis tin g tria ls h ave a lo t to im pro ve o n in -g am e e co n om ic s, g am e
mech an ic s a n d d esig n . H ow eve r, w hen t h is n ew m od el d is c o ve rs t h e r ig h t fic tio n , it w il l b e in evit a b le t h at t h e
gam e w orld w il l t u rn t o b lo ck ch ain .
In -g am e N FT’s g iv e p la ye rs a n o p port u n it y t h ey’v e n eve r e xp erie n ce d . In a d dit io n t o t h e c h ara cte rs t h ey p la y in
t h e g am e, it is n ow p ossib le fo r th em to o w n e q uip m en t a n d c lo th in g w it h N FT’s . In th is w ay, b oth g am e
cre ato rs a n d p la ye rs g et t h e c h an ce t o g en era te h ig h r e ve n ues f r o m t h is t e ch nolo g y.
O ne o f th e im port a n t e le m en ts in th e d eve lo p m en t o f b lo ck ch ain g am es is th e e sta b lis h m en t o f g u il d
s tru ctu re s. A s a c o rn ers to n e o f t h e in -g am e e co n om y, t h ese g u il d s m ake it e asie r f o r p la ye rs t o e n te r g am es ( b y
b uyin g N FT o r g am e to ke n ) w it h a v a rie ty o f fin an cia l m od els (le asin g). In a d dit io n , th ey e n su re th at th e in –
gam e e xp erie n ce is d eve lo p ed w it h t h e s p ir it o f t h e c o m mun it y , a n d w it h t h e h ig h b ud gets in t h eir t re asu ry ,
th ey a re th e m ost im port a n t in ve sto rs in th is w orld a n d b rin g fin an cia l a n d h um an fu n d s to th e b lo ck ch ain
g am in g in d ustry .
In 2 0 21, A xie In fin it y re ach ed 8 m il lio n p la ye rs a n d th e w eekly a ctiv e u se r o f b lo ck ch ain g am es re ach ed 10
m il lio n . B lo ck ch ain g am es b eca m e t h e f a ste st g ro w in g c a te g ory in t h e g am in g in d ustry . A s P arib u V en tu re s, w e
an tic ip ate t h at t h is c a te g ory w il l e xp erie n ce s im il a r g ro w th ra te s in 2 0 22, w it h t h e p ro d uctio n o f h ig h -q ualit y
g am es a n d t h e s c a lin g o f t h e b lo ck ch ain in fr a stru ctu re (f a st a n d lo w -fe e t ra n sa ctio n s), a n d w e a re c o n sid erin g
ad din g in ve stm en ts in t h is a re a t o o u r p ort fo lio .
U TK U D Ö RD ÜN CÜ
PA R IB U V EN TU RES
M AN AG ER

TU RK IS H G A M IN G S E C TO R E X PER T O PIN IO NS
GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY TU RKEY G AM E M AR KET R EP O RT 2 0 21 2 0 0 W it h t h e p an d em ic e n te rin g o u r liv e s, t h e h yb rid b usin ess m od el q uic k ly t o ok it s p la ce in o u r liv e s. C on tra ry t o
p op ula r b elie f, w e h ave a d ap te d to th is b usin ess m od el m ore q uic k ly . W e sta rt e d sp en d in g m ore tim e o n
en te rt a in m en t, g am es, a n d s h op pin g t h ro u gh o n lin e a p ps. W hil e g am es c o n tin ue t o h old t h eir p la ce in t h eir
k in gd om , m ob il e g am es h ave p erm an en tly c h an ged o u r liv e s d urin g th is tra n sit io n . W e’r e s ta rt in g to s p en d
m ore t im e in t h e g am e w orld . B ig b ra n d s t h at r e aliz e t h is ; s ta rt e d t o in cre ase t h eir in ve stm en ts b y t a kin g t h e
gam e in d ustry in to th eir fr a m e. B ra n d s th at w an t to m ake a n am e fo r th em se lv e s in th e g am in g in d ustry ;
tu rn ed t o p ro je cts t h at w ou ld r a is e a w are n ess a n d a ttra ct a tte n tio n . T h ey d id n ot h esit a te t o s te p in to t h e w orld
o f M eta ve rs e , w hic h h as re ce n tly ris e n a t th e sp eed o f lig h t. W hil e d eve lo p in g te ch nolo g y m ake s g am es
attra ctiv e , n ew t re n d s h ave e m erg ed t h at s h ow h ow t o m ove f o rw ard a n d w hat t o d o.
E ve ry o n e w ou ld a d d t h eir im ag in atio n t o t h e g am es t h ey p la ye d w hen t h ey w ere lit tle a n d m ake it m ore fu n .
N ow , th ese d re am s h ave m ove d in to th e d ig it a l w orld . P eo p le , b ra n d s, a n d c o m pan ie s c re ate th eir o w n
ch ara cte rs a n d s a y “I ‘m in t h is m ag ic a l w orld .” . T h e g am e in d ustry , w hic h r e n ew s a n d d eve lo p s it s e lf d ay b y d ay,
c h an ges a n d d eve lo p s t h e e xis tin g g am es. A t t h is p oin t, d if fe re n t g am es, a n d d if fe re n t w orld s a re k n ock in g o n
ou r d oor. In t h e M eta ve rs e u n iv e rs e , la n d c a n b e b ou gh t, a p art y c a n b e h eld , o r a s a le c a n b e m ad e. I t h in k it ‘s
i m port a n t t o s te er a n d u se t h ese im pro ve m en ts c o rre ctly . A s in a ll a re as, t h ere is a lo t o f m is in fo rm atio n in t h e
gam in g in d ustry . I t is n ece ssa ry t o l e arn t h e d eta il s w ell a n d f o llo w t h e s e cto r in d eta il .
T h e r a p id g ro w th o f t h e in d ustry a n d t h e d ig it a l t ra n sfo rm atio n p re d ic t t h at d if fe re n t in nova tio n s w il l w elc o m e
us in th e fu tu re . In evit a b ly , th e ra p id d eve lo p m en t o f th e g am in g in d ustry w il l so on e n te r a vic io u s c yc le .
Th ere fo re , it is im port a n t t h at in d iv id ual o r c o rp ora te c o m pan ie s t h at w an t t o t a ke p art in t h is w orld t a ke c a re
n ot t o b e m on olit h ic in t h eir p ro d uctio n a n d t h ou gh ts a n d b e c re ativ e . C om petit io n is g ood b ut s h ou ld n’t b e a t
th e fo re fr o n t o f g oals . C atc h y, in nova tiv e , a n d e n te rt a in in g w ork s s h ou ld b e c re ate d . It is s e en th at th e s a m e
gam es a re n o lo n ger lo oke d a t a n d u se rs a re w ait in g f o r c re ativ e w ork s. I b elie ve t h at 2 0 22 w il l h ave a p le asa n t
an d c re ativ e p ro ce ss in t h e g am in g s e cto r. T h e d ays t h at w e w il l f o llo w w it h c u rio sit y b y n ot t a kin g o u r e ye s o ff
t h e in nova tio n s a re w ait in g f o r u s.
M İR A Ç C ER EN
Ö ZER CA N
SE N IO R B R AN D
M AN AG ER
A R İS TO İ L E TİŞ İM

Coca -C ola ’s jo u rn ey in T u rk e y s ta rt e d in 1 9 64, w it h t h e f a m ou s “W orld F a m ou s C oca -C ola , N ow is
I n O ur H om eto w n” s lo g an . C oca -C ola T u rk e y S yste m , w hic h c e le b ra te d it s fir s t fa cto ry o p en in g
w it h a C oca -C ola C ara va n th at p asse d th ro u gh to Ta ksim S q uare o n 18 S ep . 19 64, is n ow
p ro d uce d in 1 1 f a cto rie s.
C oca -C ola is r e p re se n te d b y C oca -C ola S o ft D rin k M ark e tin g C on su lt in g In c. T ic . In c. (C oca -C ola
T u rk e y) in T u rk e y. C oca -C ola T u rk e y: m an ag ed u n d er a b usin ess u n it c o ve rin g 2 5 c o u n trie s in
s e ve ra l r e g io n s in clu d in g C au ca su s, P akis ta n , a n d T h e M id dle E ast. T u rk e y’s o p era tio n s ta n d s o u t
as t h e l a rg est o p era tio n in t h e r e g io n in t e rm s o f t h e n um ber o f e m plo ye es a n d m ark e t s iz e .
B ra n d s n C oca -C ola ’s p ro d uct p ort fo lo n T u rk ey
C oca -C ola ’s s o ft d rin k p ort fo lio in T u rk e y in clu d es C oca -C ola , F a n ta , S p rit e , S ch w ep pes, C ap py,
D oğ ad an , F u se te a, P ow era d e, D am la M in era , D am la S u b ra n d s a n d t h eir d if fe re n t v a ria n ts .
T h e r e sp on sib il it y o f t h e p ro d uctio n , s a le a n d d is trib utio n o f C oca -C ola ’s b ra n d s b elo n gs t o C oca –
C ola B eve ra g e C o. L td ., w hic h o p era te s in a t o ta l o f 1 0 c o u n trie s t o g eth er w it h T u rk e y a n d is a ls o
tra d ed o n th e Is ta n b ul S to ck E xc h an ge. F o r m ore in fo rm atio n a b ou t C oca -C ola B eve ra g e C o.
p le ase c lc k h ere .
C oca -c o la .c o m .t rF a ce b ook.c o m /c o ca co la tu rk iy eIn sta g ra m .c o m /c o ca co la tu rk iy e /Tw it te r.c o m /C oca C ola Tu rk iy e 2 0 2

Tra n sfe r m on ey f r o m m ob il e t o m ob il e o r t o IB A N 2 4/7 f r e e o f c h arg e t o w hom eve r t h ey w is h , e ve n if t h ey a re n ot a c u sto m er o f
th e b an k,
To p u p t h eir t ra ve l c a rd w here ve r t h ey w is h t h ro u gh t h eir a cc o u n t o r t h ro u gh t h eir c re d it c a rd d efin ed in t h e e le ctro n ic w alle t,
e ve n if t h ey d o n ot h ave a n y c a sh w it h t h em ,
Make c o n ta ctle ss p aym en t a n d b en efit f r o m o th er v a rio u s p riv il e g es a t g ia n t r e ta il c h ain s s u ch a s A 10 1, M ig ro s, C arre fo u r, B urg er
K in g, P op eye s, S b arro , U sta D ön erc i, K ah ve D ün ya sı th ro u gh p ayin g w it h Q R C od e b y ju st tu rn in g th eir p hon es s id ew ays a n d
w it h ou t b ein g h ave t o b e a m em ber o f a n y b an k,
P ay t h eir b il ls w it h ou t b ein g h ave t o w ait in t h e l in e a n d p ayin g a n y f e es,
E asil y p urc h ase g am e c o d es a n d m ake c h an ge g am e p aym en ts w it h ou t p ayin g a n y f e es,
M ake f a st a n d s a fe p aym en ts in o n lin e s h op pin g w it h ou t b ein g h ave t o e n te r t h eir c a rd in fo rm atio n , a n d
P ay t h e d eb t f o r a n y c re d it c a rd u sin g f a stP ay.
fa stP ay 2 .0 w it h p re -p aid c a rd , I B A N , F A ST a n d n ew g en era tio n f in -t e ch in te g ra tio n s,
P re -p ad C ard e n ab lin g m akin g f a st a n d s a fe p aym en ts in a n y l o ca tio n w it h n ew g en era tio n m em bers h ip s c h em es,
S M E H UB w it h P aym en t F a cil it a to r ( P F), A lt e rn ativ e P aym en t M eth od s, M erc h an tA pp a n d W alle t a s a S erv ic e ( W aa S ) f e atu re s,
P A YM EN T H UB o ffe rs a sin gle p ort a l fo r all th e co lle ctio n s su ch as In stit u tio n /B il l p aym en ts , lo an re p aym en t, n ew lo an
u n d erw rit in g a n d c re d it c a rd d eb t r e p aym en t,
C ard s to ra g e a n d w alle t p aym en t in fr a stru ctu re s o lu tio n F A STP A SS,
C R ED IT H UB w it h s m art f e atu re s t o m ake c re d it le n d in g s im ple r, o ffe rin g t h e o p port u n it y t o c o op era te w it h R em ote C usto m er
A cq uis it io n a n d c o n tra cte d p oin ts ( f a stN okta ), a p art f r o m t h e p hysic a l l o ca tio n s o f m em ber b an ks
B ein g t h e f ir s t d ig it a l w alle t a p plic a tio n o f T u rk e y, f a stP ay w as e sta b lis h ed in 2 0 12 b y D en iz B an k A .Ş . a n d r e ach ed 2 .6 m il lio n u se rs
a s o f t h e e n d o f 2 0 21. fa stP ay o p era tio n s a re c a rr ie d o u t u n d er t h e t ra d en am e o f f a stP ay E le k tro n k P ara v e Ö dem e H z m etle r
A .Ş . w hic h is l ic e n se d b y t h e C en tra l B an k o f R ep ub lic o f T u rk e y a n d a 1 0 0 % D en iz B an k s u b sid ia ry a s o f 2 0 22.
fa stP ay u se rs c a n ;
fa stP ay u se rs c a n b en efit f r o m a ll t h ese p riv il e g es b y a d d in g t h eir c h oic e o f c re d it c a rd s o r d eb it c a rd s f r o m a n y b an k t o t h eir f a stP ay
w alle r. T h ey c a n t ra n sfe r m on ey t o t h eir f a stP ay a cco u n t f r o m a n y b an k a cc o u n t o r f r o m a D en iz B an k A TM .
fa stP ay w il l c o n tin ue t o g ro w fu rt h er w it h t h e fo llo w in g n ew p ro d ucts a n d s e rv ic e s t o b e la u n ch ed t h ro u gh n ew in ve stm en ts t o b e
m ad e w it h in 2 0 22:
F a stp ay.c o m .t r/In sta g ra m .c o m /f a stp aya p pTw it te r.c o m /f a stp aya p pFa ce b ook.c o m /f a stp aya p pYou tu b e.c o m /f a stp aya p p 2 0 4

As a te ch nolo g y b ra n d o p era tin g in th e fie ld o f h ig h -p erfo rm an ce la p to p s a n d g am in g
eq uip m en t, M on ste r N ote b ook is o n e o f th e m ost p op ula r b ra n d s in th e g am in g a n d
eS p ort s e co sy ste m w it h th e in nova tiv e s o lu tio n s it o ffe rs to th e w orld o f g am in g a n d th e
p ro d ucts it s p ecia lly d eve lo p s f o r t h e n eed s o f g am ers o f a ll l e ve ls .
It r e ach es e n d u se rs a ll a ro u n d T u rk e y w it h it s o n lin e s a le s a n d t e ch nic a l s u p port c h an nels ,
a s w ell a s it s s to re s a n d t e ch nic a l s e rv ic e c e n te rs in I s ta n b ul, A nka ra , a n d I z m ir .
T h e c o m pan y, w hic h s ta rt e d it s o p era tio n s in Is ta n b ul in 2 0 00 w it h t h e g oal o f b eco m in g a
g lo b al b ra n d fr o m T u rk e y, c o n tin ues to m ake in te rn atio n al in ve stm en ts in lin e w it h th is
g oal.
M on ste r N ote b ook o p era te s in th e T u rk is h R ep ub lic o f N ort h ern C yp ru s w it h it s s to re in
N ic o sia a n d r e ach es G ulf c o u n trie s w it h it s o p era tio n s in D ub ai.
I t m an ag es it s op era tio n s in Euro p e fr o m it s gam in g an d exp erie n ce sto re on
A le xa n d erp la tz S q uare , w hic h is lo ca te d in o n e o f th e c e n tra l d is tric ts in B erlin a n d is
E uro p e’s la rg est g am in g a n d e xp erie n ce s to re w it h a t o ta l a re a o f 1 ,0 00 s q . m ete rs . M on ste r
N ote b ook’s n ext d estin atio n w il l b e L o n d on , U K.
M on ste rn ote b ook.c o m .t rT w it c h .t v /m on ste rn ote b ookIn sta g ra m .c o m /m on ste rn ote b ook/Tw it te r.c o m /m on ste rn ote b ookFa ce b ook.c o m /m on ste rn ote b ook/Lin ke d in .c o m /c o m pan y/m on ste r-n ote b ook/ 2 0 6

Tü rk Te le ko m , whic h has a lo n g his to ry of m ore th an 18 0 ye ars , is Tu rk e y’s fir s t in te g ra te d
te le co m mun ic a tio n s o p era to r. “T u rk e y’s M ult ip la ye r” T ü rk T e le k om , a s o f 3 1 D ece m ber 2 0 21; s e rv e s a t o ta l
o f 5 1.8 m il lio n s u b sc rib ers , in clu d in g fix e d a cc e ss lin es, b ro ad ban d , T V , a n d m ob il e u se rs . T ü rk T e le ko m ,
whose p rim ary a n d m ost im port a n t g oal is t o in tro d uce t h e in te rn et t o a s m an y p eo p le f r o m a ll p art s o f t h e
co u n try a s p ossib le a n d t o r a is e e ve ry p art o f T u rk e y t o a le ve l w here e ve ry o n e u se s t h e in te rn et a t t h e s a m e
le ve l a s t h e d eve lo p ed c o u n trie s, p ro vid es s e rv ic e s in 8 1 c it ie s w it h it s n early 3 5 t h ou sa n d e m plo ye es. T ü rk
T e le ko m , t h e p io n eer o f d ig it a l t ra n sfo rm atio n in T u rk e y, c o n tin ues it s a ctiv it ie s w it h t h e m is sio n o f ‘m akin g
p eo p le fe el va lu ed ’ in eve ry fie ld th at fo cu se s on ‘h um an ‘, w hil e m ain ta in in g it s un d ers ta n d in g of
in fr a stru ctu re im pro ve m en ts a n d q ualit y s e rv ic e .
Tü rk T e le ko m , w hic h is a p io n eer in it s s e cto r, la u n ch ed t h e G AM EO N b ra n d fo r g am ers a n d g am e lo ve rs
b y in ve stin g in t h e g am e f o cu s, w hic h is o n e o f t h e a ctiv it ie s w here T ü rk T e le ko m c u sto m ers s p en d m ost o f
th eir t im e o n t h e I n te rn et. C om bin in g it s e xp erie n ce a n d in nova tiv e p ers p ectiv e , T ü rk T e le ko m is t h e s id e o f
g am es a n d g am ers w it h G AM EO N.
Tü rk T e le ko m , w hic h h as c re ate d a s u b -b ra n d c o n ce p t th at w il l a lw ays s e rv e g am ers b y th in kin g lik e a
g am er w hil e c re atin g th e G AM EO N bra n d , w il l c o n tin ue it s w ay b y a d ap tin g it s q ualit y s e rv ic e s tra te g y,
sp eed a n d p ow er t o t h e g am e w it h a ll it s m ark e tin g a ctiv it ie s o n lin e a n d o fflin e. G AM EO N, w hic h w il l o ffe r
36 0 -d eg re e s o lu tio n s t o t h e n eed s o f g am ers a n d g am e l o ve rs , w il l b rin g s o lu tio n s t o b oth n ew a n d e xis tin g
cu sto m ers o f T ü rk T e le ko m w it h g am e-o rie n te d o ffe rs , b ra n d p art n ers h ip s, d evic e s, t o u rn am en ts a n d m an y
m ore o th er s im il a r a ctio n s. A part f r o m a ll t h e m ark e tin g a n d c o m mun ic a tio n a ctiv it ie s t o b e c a rrie d o u t in
2 0 22, T ü rk T e le ko m , w hic h is o n e o f it s b ig gest s tre n gth s is G AM EO N, w hil e c o n tin uin g to s tre n gth en it s
w ork w it h s tra te g ic p art n ers h ip s w it h g am e c o m pan ie s, it w il l a lw ays k e ep it s q ualit y a t t h e h ig h est le ve l a s
a b ra n d t h at h as m ad e a n am e f o r it s e lf in t h e g am e e co sy ste m .
Tu rk te le ko m .c o m .t r/G am eo n .c o m .t r/In sta g ra m .c o m /T u rk Te le ko m /In sta g ra m .c o m /t u rk te le ko m gam eo n /D is c o rd .g g//t u rk te le ko m gam eo nTw it te r.c o m /T u rk Te le ko m 2 0 8

Gam er A re n a is a C om petit iv e G am in g P la tfo rm th at p ro vid es p la ye rs w it h th e o p port u n it y to
e arn m on ey a n d p ro ve t h em se lv e s b y b rin gin g p la ye rs a g ain st e ach o th er in a n o n lin e a re n a in
n ew g en era tio n d ig it a l g am es. T h e p la tfo rm h as b een a ctiv a te d in M arc h 2 0 20 a n d a llo w s 1 v s1
d uels , a n d to u rn am en ts w it h sin gle /m ult ip le p art ic ip atio n o p tio n s in m ore th an 2 0 g am es
p la ye d o n m ob il e , P C , a n d c o n so le s. W it h t h ese d uels , p la ye rs h ave t h e c h an ce t o p art ic ip ate in
b attle s w hen eve r a n d w here ve r t h ey w an t a n d w in .
M ore th an 2 0 0,0 00 d uels h ave b een p la ye d a n d 2 6 0 to u rn am en ts h ave b een h eld o n th e
p la tfo rm , w here m ore th an 3 30 ,0 00 p la ye rs a re re g is te re d . T h e p la tfo rm , w hic h w il l sta rt it s
g lo b al e xp an sio n in 2 0 22, h as a lr e ad y sta rt e d it s p re p ara tio n s a n d stu d ie s fo r th e W eb 3. In
N ove m ber 2 0 21, G am er A re n a h eld t h e p ub lic o ffe rin g o f it s o w n c ry p to cu rre n cy G am er A re n a
U til it y T o ke n ( G AU ) in T u rk e y, a n d t h e G AU T o ke n s ta rt e d t o b e u se d a s t h e o n ly v a lid c u rre n cy in
t h e p la tfo rm .
Gam er A re n a a im s t o p ro vid e p la ye rs w it h a m uch b ette r e xp erie n ce b y d eve lo p in g t h eir o w n
gam es in 2 0 22 a n d w it h in te g ra tio n s w it h p op ula r g am es. W e c a n s a y t h at t h e p la tfo rm , w hic h is
o n e o f th e p io n eers o f th e P la y to E arn co n ce p t, h as in nova tiv e an d b ig su rp ris e s to b e
an nou n ce d t o it s u se rs in t h e n ear f u tu re .
G am er A re n a is b uil t w it h th e m is sio n o f b ein g o n e o f th e la rg est ta le n t-b ase d c o m petit iv e
g am in g p la tfo rm s in t h e w orld a n d c o n tin ues t o w ork w it h t h e v is io n o f e n te rt a in in g, s a tis fy in g,
an d in sp ir in g e ve ry g am er t h ey t o u ch .
G am era re n a.c o mIn sta g ra m .c o m /g am era re n a_c o mTw it te r.c o m /g am era re n a_c o mFa ce b ook.c o m /g am era re n aco mD is c o rd .g g/G am era re n a 2 10

tb v.o rg .t rtb v.o rg .t r T o S h a pe t h e F u tu re w it hT o S h a pe t h e F u tu re w it h
E d uca tio n a nd T ra nsfo rmE d uca tio n a nd T ra nsfo rm
T u rk e y i n to a n I n fo rm atio nTu rk e y i n to a n I n fo rm atio n
So cie tyS o cie ty
W e S u p port W e S u p port G am es i n t h eG am es i n t h e
Fie ld o f E d uca tio n .Fie ld o f E d uca tio n .
T B VTB V
TU RK IS HTU RK IS H
IN FO RM ATIC SIN FO RM ATIC S
FO UN DATIO NFO UN DATIO N

Th e T u rk s h In fo rm atc s F o u n d ato n (“ T B V”) is a n on -g ove rn m en ta l o rg an iz a tio n
w it h it s h ead quart e r lo ca te d in Is ta n b ul. O ur aim is “t o tra n sfo rm Tu rk e y in to an
in fo rm atio n s o cie ty ”.
T B V w as fo u n d ed in A pril 1 9 95 b y 1 7 8 fo u n d in g m em bers fr o m 1 14 d if fe re n t in stit u tio n s
an d to d ay th e o rg an iz a tio n h as m ore th an 4 0 0 m em bers . T h e m ain o b je ctiv e o f o u r
org an iz a tio n is to p ro vid e a n ece ssa ry fo u n d atio n in e n ab lin g th e T u rk is h so cie ty to
b eco m e a n in fo rm atio n so cie ty , a n d in d oin g so , to o rg an iz e a n d d eve lo p sc ie n tif ic
r e se arc h a n d a ctiv it ie s a n d s p ecif ic a ll y to re se arc h th e e ffe cts o f n ew te ch nolo g ie s o n
th e s o cia l a n d e co n om ic a l lif e sty le s o f th e s o cie ty , to c re ate a n d p ro vid e p ro je cts a n d
p olic ie s a n d t o p ro vid e r e lia b le s o u rc e s a n d q ualif ie d in fo rm atio n .
In th is d ir e ctio n , th e K O D E d uca to n al G am es C om pett o n , w hic h h as b een h eld
r e g u la rly e ve ry y e ar s in ce 2 0 18 b y th e T u rk is h In fo rm atic s F o u n d atio n a n d w hic h is a
fir s t in Tu rk e y an d re w ard s dig it a l gam e or dig it a l gam e id eas in th e fie ld s of
m ath em atic s a n d s c ie n ce , is c h an gin g a n d e vo lv in g.
Th e K O D A w ard s E d uca tio n G am es C om petit io n , w hic h w e h ave b een h old in g fo r 4
y e ars w it h t h e m is sio n o f s u p port in g g am es in t h e fie ld o f e d uca tio n , w il l b e h ere w it h
t h e s a m e m is sio n in it s 5 th y e ar w it h it s n ew n am e a n d n ew f o rm at.
T b v.o rg .t r/In sta g ra m .c o m /t b v19 95 2 12

Polt y sta rt e d it s jo u rn ey in 2 0 18 a s t h e d re am o f a s m all d eve lo p m en t t e am . N ow ad ays, J b O yu n Y azlm
v e P aza rla m a A .Ş . ( J IB G am es) s u p port s t h is d re am a n d t u rn s it in to a h uge g am in g p la tfo rm . T h e g am e,
w hic h is a ls o o p en to th e u se r-g en era te d c o n te n t b y th e p la ye rs , c o m ple te d th e C lo se d a n d O pen B eta
T e sts a n d w as o p en ed t o e arly a cce ss o n S te am in t h e la st h alf o f 2 0 21. In t h e s e co n d h alf o f t h is y e ar, t h e
O pen B eta w il l b e l a u n ch ed o n I O S.
P olit y o ffe rs it s p la ye rs a s o cia l p la tfo rm w here t h ey c a n e sta b lis h a n d r u le t h eir o w n c o u n try o n a p la n et
co ve re d w it h w ate rs re se m blin g th e E art h , a n d o th er p la ye rs c a n b eco m e c it iz e n s in th eir c o u n try . A s
pla ye rs s p ecia liz e in p ro fe ssio n s, e ach o f w hic h is a ” c a su al g am e”, t h ey a ls o c o n trib ute t o t h e d eve lo p m en t
of t h eir c o u n try . C ou n trie s, o n t h e o th er h an d , a re t ry in g t o d om in ate t h e p la n et w it h t h eir re la tio n s a n d
tra d e w ars .
P olit y , w hic h is in t h e c a te g ory o f M MORPG , is m ore t h an a g am e w it h it s a im fo cu se d o n t h e fu tu re a n d
ed uca tio n , a n d it o ffe rs a w orld w it h t h e m otto o f ‘U plo ad y o u r B ra in ‘. T h is w orld b eco m es a h om e fo r t h e
p la ye rs ‘ id eas a n d d re am s. T o h ave in clu siv e n ess w it h in th e g am e m ake s b asic n eed s su ch a s e q ual
e d uca tio n , w hic h m an y p eo p le a re n ot a b le to h ave , a n d o th er is su es th at th e m ajo rit y o f p eo p le fin d
d if fic u lt , b orin g a n d m on oto n ou s in r e al l if e a cc e ssib le a n d e n jo ya b le .
Th e d eve lo p m en t t e am , w ho a re c u rre n tly w ork in g n ew p ro fe ssio n s b y p ayin g a tt e n tio n t o t h e f e ed back o f
P olit y p la ye rs , w ho a re m ajo rly fr o m E uro p e a n d A m eric a s, c o n tin ue to im pro ve th e g am e a n d a d d n ew
fe atu re s, a n d a t t h e s a m e t im e, t h ey w ork w it h a ca d em ic ia n s t o e xa m in e a n d in te g ra te e d uca tio n m od els ,
o th er th an th e c o n te m pora ry e d uca tio n m od el, in to th e g am e. In a d d it io n , it is p la n ned to e sta b lis h a
sy ste m th at p la ye rs c a n tra in a n d d eve lo p th eir o w n a rt if ic ia l in te llig en ce in th e g am e a n d c o n tin ue th e
gam e w it h t h eir t ra in ed A I- s e lf w hen t h ey a re o fflin e.
To l e arn m ore a b ou t P olt y , y o u c a n v is it t h e f o llo w in g s o cia l m ed ia a cco u n ts .
S te am .c o m /P olit yIn sta g ra m .c o m /p olit y o n lin e/D is c o rd .g g/p olit y 2 14

Blo ck ch ain t e ch nolo g ie s in flu en ce d m an y in d ustrie s t o d ate a n d s ta rt e d t o s h ow t h eir e ffe ct in
t h e g am in g in d ustry a s w ell. T h e ru le s o f t h e g am e in d ustry a re c h an gin g e ve ry d ay, e sp ecia lly
w it h t h e in vo lv e m en t o f N FTs, w hic h s k yro ck e te d in u se la st y e ar, a n d a ls o w it h t h e in tro d uctio n
of M eta ve rs e s, w hic h e ve ry o n e is n ow c u rio u s a b ou t. T h e jo u rn ey s ta rt e d th e d eve lo p m en t o f
“p la y to e arn ” (P 2E ) g am es w hic h la te r tra n sfo rm ed in to “p la y a n d e arn ” (P &E ) g am e m od el
in ste ad , a cco m pan ie d b y a c h an ge in o w ners h ip , d ig it a l a sse ts in t h e g am es w ere g iv e n t o t h e
p la ye rs a s N FTs. W EB 3.0 ‘s In te ro p era b il it y in g am es, b lo ck ch ain s, a n d M eta ve rs e s w il l b eco m e
dis ru p tiv e in nova tio n s in th e g am in g in d ustry . To su p port th e d eve lo p m en t o f th is ra p id ly
e vo lv in g e co sy ste m , a n d t o e m pow er g am e s tu d io s a n d o th er in it ia tiv e s in t h e w orld o f G am eFi
a n d M eta ve rs e , U GC90 w as la u n ch ed . A n ew g en era tio n in it ia tiv e , d esig n ed b y t h e le ad ers o f t h e
gam e, t e ch nolo g y, a n d m ark e tin g in d ustry .
U lt im ate G am ech an ger (U GC) jo in ed th e p ort fo lio o f B V G ro w th , a fu n d o f B oğ aziç i V en tu re s,
o n e o f t h e la rg est in ve stm en t c o m pan ie s in T u rk e y, a n d a d ded T u rk e y’s c o u n try c o d e 9 0 , t o it s
n am e. W hil e “t h e g am e it s e lf ” c h an ges b efo re t h e ru le s in t h e n ew e co sy ste m , U GC90 a im s t o
b rin g all p assio n ate g am e en tre p re n eu rs , cu ttin g-e d ge b lo ck ch ain & N FT te ch . d eve lo p ers ,
c re ativ e m ark e tin g p ro fe ssio n als , r a zo r-s h arp a n aly sts , a n d e xp ert c o m mun it y b uil d ers t o g eth er
w it h th e n ext g en era tio n in ve stm en t w orld . To le arn m ore ab ou t U GC90 n ew g en era tio n
in it ia tiv e a n d it s se rv ic e s th at fo cu s o n c o m bin in g B lo ck ch ain te ch nolo g y w it h g am es a n d
M eta ve rs e p ro je cts , y o u c a n v is it o u r w eb sit e a n d f o llo w o u r s o cia l m ed ia c h an nels t o le arn m ore
a b ou t o u r p ro je cts .
T w it te r.c o m /U GC_9 0U gc9 0 .c o m /Red dit .c o m /r /U GC90 /Lin ke d in .c o m /c o m pan y/u gc9 0 /T.m e/U GC90D is c o rd .g g/6 n j9 xQ Ja kE 2 16

WHAT A BO UT
M ID DLE E A ST
G A M E M ARK ET?
AS G A M IN G I N M EN A, W E’R E A LS O I N T H E M ID DLE E A ST!M id dle E ast c o u n trie s f e atu re d b y g am e r e ve n ue s ta tis tic s G AM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY 217

20 21
MID DLE E A ST
CO UN TR Y R AN KIN G B Y R EV EN UE Tu rk e y: 1 .2 B il lio n U SD
Sau d i A ra b ia : 1 B il lio n U SD +
Ir a n : 6 0 0 M il lio n U SD + / –
I s ra e il : 5 0 0 M il lio n U SD + / –
E gyp t: 4 0 0 M il lio n U SD + / –
U nit e d A ra b E m ir a te s : 4 0 0 M il lio n U SD + / –
T O TA L: 6 B il lio n U SD 2 0 21 R eve n ue+
P op ula tio n : 1 .8 B il lio n + / –
O nlin e P op ula tio n : 7 5 0 M il lio n +
N um ber o f P la ye rs : 4 2 0 M il lio n +
So u rc e : N ew zo o – 2 0 21 F re e G lo b al G am e M ark e t R ep ort G AM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY 218

Gam in g in T u rk e y
Tu rk is h S ta tis tic a l I n stit u te ( T U IK ), A ddre ss B ase d P op ula tio n R eg is tra tio n S yste m R esu lt s f o r t h e Y ear 2 0 21
In fo rm atio n T e ch nolo g ie s a n d C om mun ic a tio n s A uth orit y ( B TK )
B TK – 2 0 21 M ark e t D ata R ep ort 3 rd Q uart e r – N um ber o f I M EI R eg is te re d M ob il e D evic e s b y B ra n d s
C en tra l B an k o f t h e R ep ub lic o f T u rk e y – t c m b.g ov.t r
T u rk is h E le ctro n ic C om mun ic a tio n s S ecto r 2 0 21 3 rd Q uart e r M ark e t D ata R ep ort
D ig it a l 2 0 21 O cto b er G lo b al S ta ts h ot R ep ort – W e A re S o cia l – H oots u it e
W e A re S o cia l D ig it a l 2 0 22 L o ca l C ou n try H ead lin es R ep ort
W e A re S o cia l G lo b al D ig it a l 2 0 22 R ep ort
W e A re S o cia l D ig it a l 2 0 22 G lo b al O ve rv ie w R ep ort
T E SFE D – T u rk is h E sp ort s F e d era tio n
B A U – B ah çe şe h ir U niv e rs it y – B A U E sp ort s
R aze r G old
S ta tis ta G lo b al C on su m er S u rv e y 2 0 21
S ta tis ta V id eo G am es H ig h lig h ts 2 0 21 T u rk e y
A pp A nnie F re e 2 0 21 R ep ort s
A pp A nnie S ta te o f M ob il e 2 0 22 R an kin g T a b le s
R io t G am es
In G am e G ro u p
Sp otif y 2 0 21 S u m mary
T u rk e y M ob il e G am in g S ta tis tic s in 2 0 21 – 4 2 M atte rs
T w it c h T V – Y ou tu b e – I n sta g ra m D ata
E d uca tio n F ir s t E n glis h L a n gu ag e S ch ool E n glis h P ro fic ie n cy I n d ex L is t 2 0 21
N ew zo o – 2 0 21 F re e G lo b al G am e M ark e t R ep ort
T u rk e y M ob il e G am e S u rv e y 2 0 21 – A dC olo n y – N ie ls e n
E stim ate d M ed ia a n d A dve rt is in g I n ve stm en ts in T u rk e y 2 0 21 – A dve rt is e rs A sso cia tio n – D elo it te
S ta rt u p C en tru m 2 0 21 T u rk e y S ta rt u p E co sy ste m I n ve stm en t R ep ort
S im il a rW eb D ata
G AM IN G I N T U RKEY – O YU N V E E SP O R A JA N SI
R EFE R EN CES
219

GAM IN G I N T U RKEY – O YU N V E E SP O R A JA N SI Gam in g in T u rk e y, a n a g en cy b uil t e n tir e ly o n e sp ort s a n d g am in g is s e rv in g s in ce s ix y e ars in T u rk e y.
F o r th e la st 5 y e ars , w e h ave b een p re p arin g s e cto ra l re p ort s th at c a n b e s h are d fr e e o f c h arg e fo r
eve ry o n e in o rd er to p ro vid e in fo rm atio n a b ou t th e se cto r in a n o p en -s o u rc e m an n er to b oth th e
b ra n d s th at w an t to in ve st in th e s e cto r, a n d to th e g am e c o m pan ie s th at w an t to g et to k n ow o u r
re g io n c lo se ly .

T h e in fo rm atio n c o n ta in ed in t h is r e p ort is f o r g en era l in fo rm atio n p urp ose s. W it h t h is r e p ort , G am in g
in Tu rk e y G am in g an d Esp ort s A gen cy d oes n ot p ro vid e an y in ve stm en t ad vic e or in ve stm en t
co n su lt a n cy s e rv ic e t o a n y p ers o n o r in stit u tio n . W e w ou ld lik e t o p oin t o u t t o y o u r a tte n tio n t h at a n y
in it ia tiv e s o r in ve stm en ts y o u w il l m ake in th e fie ld o f G am in g a n d E sp ort s m ay re q uir e p ro fe ssio n al
su p port to m ake d ecis io n s a b ou t th em . T h is re p ort is n ot p ers o n al a n d in stit u tio n al s p ecif ic . It is a
g am e-e sp ort s e co sy ste m re vie w o f a g en era l n atu re a n d is in te n d ed fo r se cto ra l p ro m otio n a n d
su p port . Lik e w is e , th e p ers o n s o r in stit u tio n s w hose o p in io n s a re in clu d ed in th e re p ort a re n ot
in fo rm ed a b ou t t h e e n tir e r e p ort . E ach p ers o n o r in stit u tio n o n ly c o n trib ute s t o t h e r e p ort w it h t h eir
o w n d ecla ra tio n a n d s u p port ; t h ere fo re , it is n ot p ossib le f o r t h e p ers o n s o r o rg an iz a tio n s w hose n am e
or t it le is in clu d ed in t h e r e p ort t o m ake a n y c o m mit m en t o r b e h eld lia b le fo r a n y o th er in fo rm atio n
or in te rp re ta tio n in t h e r e p ort .
A ll so u rc e s o f in fo rm atio n in th e re p ort are in d ic a te d at th e b otto m o f th eir p ag es an d in th e
“R efe re n ce s” s e ctio n . A ll t h e in fo rm atio n c o lle cte d is o p en s o u rc e in fo rm atio n a n d G am in g in T u rk e y’s
e xp ert t e am h as c re ate d t h is re p ort b y b le n d in g it w it h a ll in d ustry in fo rm atio n . E xp ert O pin io n s a re
t h e o p in io n s g iv e n b y in d iv id uals o r o n b eh alf o f th eir o w n c o m pan ie s a n d th ey a re n ot in ve stm en t
ad vic e , c o n su lt a n cy a n d d o n ot b in d a n y o th er p ers o n o r in stit u tio n . A ll o p in io n s a re in clu d ed in o u r
re p ort u n ch an ged .
© 2 0 22. F o r m ore in fo rm atio n G am in g in T u rk e y
I n fo rm atio n N ote
220

Ple a se C lic k Fo r O ur C om pany P re se n ta tio n a nd M ore D eta ils . 2 21

TU RK EY G A M E
MARK ET 2 0 21
R EP O RT
WWW.G AM IN GIN TU RKEY.C O M   GAM IN G I N T U RKEY – G AM IN G A N D E SP O RTS A G EN CY – N EW G EN ER ATIO N G AM E P U BLIS H ER