? Acquisition
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New York-based esports company ReKTGlobal has acquired a digital marketing company Fearless Media for an undisclosed price
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ReKTGlobal is a parent company of the Call of Duty esports team “London Royal Ravens”, an esports services firm Rogue, and influencer relationship company Fullcube
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Fearless’ extensive media network, with its brand partners and marketing experts, will help ReKTGlobal to meet the growing demand for advertising and marketing solutions in gaming and esports industry
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The deal follows ReKTGlobal’s partnership with service provider TalentX Entertainment. Together, the companies established a new talent management company TalentX Gaming (TXG) in May this year
? Previous Investments
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In October 2019, the company acquired North Carolina-based insider relationships company Fullcube
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In June 2019, ReKTGlobal acquired New Jersey-based Greenlit Content, a company behind such gaming media as TwinGalaxies.com, Shacknews.com, GameDaily.Biz, and PrimaGames.com
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In May 2018, ReKTGlobal made a strategic investment in Bahrain-based esports company Overpowered Network for an undisclosed amount
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In January 2018, the company acquired Las Vegas-based esports services firm Rogue
? Products
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Fearless Media is a data-driven media agency with a focus on esports, gaming, and entertainment
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The company uses its market analytics and insights to develop marketing campaigns and business plans for gaming companies
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The company has already collaborated with such gaming organizations as PSYONIX, Valve, Turtle Beach, Bethesda, Epic Games, and THQ Nordic
SOURCES: REKTGLOBAL, AYO, GAMEINDUSTRY, ESPORTSINSIDER
