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Scopely Acquires Genera Games

M&A | ANNOUNCMENT DATE: 22 OCT 2020
WRITTEN BY | 26 Oct 2020
Scopely Acquires Genera Games
M&A

💵 Acquisition

  • US-based mobile games publisher Scopely has acquired 100% of the leading Spanish mobile game development company Genera Games, including its subsidiary studio Genjoy. The terms of the deal were not disclosed

  • With this acquisition, Scopely gets the third office in Spain with 150 employees and becomes one of the major game developers in Spain reaching 400 professionals in the region

  • This September, Scopely was in talks with its investors to receive a $200m investment for its M&A activities

🧩 Strategic Rationale

  • With Scopely attribution, Genera Games plans to strengthen its position as a leader in the Match 3 genre

  • For Scopely, the acquisition goes in line with its recent strategy of growth through successful M&A activity, with the company already having offices and studios in the United States, Spain, Ireland, UK, and Japan

📈 Financial Performance

  • In 2019, Genera Games had a turnover of about $19.6m

  • The company has a net result of roughly $3.56m and zero financial debt at the time of acquisition

  • Over its lifetime, Genera Games has created over 100 mobile games with 250 million downloads in total

🎲 Products

  • Spanish-based Genera Games was the local leader in mobile game development and international leader in Match 3 games for mobile, with such hits as Frozen Free Ball with 200 million downloads

  • The company was doing projects for such high-profile entertainment companies as Disney, Lucasfilm, Paramount, and DreamWorks

  • Genjoy’s current hit title and prime focus is mobile puzzle/adventure game Tuscany Villa, which has already reached 3 million downloads since its worldwide release this March

  • Previously, the company had another subsidiary Genera Indie Games – a business accelerator for the indie developers which provides funding, marketing promotion, and expertise support

  • However, in December 2019 Genera Indie Games separated from its parent company and thus was not a part of the current acquisition deal

💸 Scopely M&A Activity

  • In April 2020, Scopely acquired PierPlay, the developer of mobile word game Scrabble Go

  • In January 2020, Scopely acquired FoxNext Games. The valuation is rumored to be over $250m

  • In 2019, Scopely acquired Irish mobile game developer DIGIT Game Studios, creator of MMO/strategy game Star Trek Fleet Command

Read more
28 October 2020
Scopely Has Raised $340m At $3.3B Valuation
💵 Acquisition US-based mobile games publisher Scopely has acquired 100% of the leading Spanish mobile game development company ...
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LATER VENTURE
Genera Games
  • Established in 2003

  • Headquarters — Seville, Spain

  • Team of 150+ employees

  • Founded by — Jose Miguel Lopez Catalan and María Jesús Piñas

  • Mobile game developer

Scopely
  • Established in 2011

  • Headquarters — California, United States with offices in Spain, Ireland, U.K., and Japan

  • Team of 950 employees

  • Founded by Walter Driver, Ankur Bulsara, Eytan Elbaz and Eric Futoran

  • Mobile gaming developer and publisher