? Acquisition
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US-based mobile games publisher Scopely has acquired 100% of the leading Spanish mobile game development company Genera Games, including its subsidiary studio Genjoy. The terms of the deal were not disclosed
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With this acquisition, Scopely gets the third office in Spain with 150 employees and becomes one of the major game developers in Spain reaching 400 professionals in the region
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This September, Scopely was in talks with its investors to receive a $200m investment for its M&A activities
? Strategic Rationale
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With Scopely attribution, Genera Games plans to strengthen its position as a leader in the Match 3 genre
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For Scopely, the acquisition goes in line with its recent strategy of growth through successful M&A activity, with the company already having offices and studios in the United States, Spain, Ireland, UK, and Japan
? Financial Performance
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In 2019, Genera Games had a turnover of about $19.6m
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The company has a net result of roughly $3.56m and zero financial debt at the time of acquisition
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Over its lifetime, Genera Games has created over 100 mobile games with 250 million downloads in total
? Products
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Spanish-based Genera Games was the local leader in mobile game development and international leader in Match 3 games for mobile, with such hits as Frozen Free Ball with 200 million downloads
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The company was doing projects for such high-profile entertainment companies as Disney, Lucasfilm, Paramount, and DreamWorks
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Genjoy’s current hit title and prime focus is mobile puzzle/adventure game Tuscany Villa, which has already reached 3 million downloads since its worldwide release this March
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Previously, the company had another subsidiary Genera Indie Games – a business accelerator for the indie developers which provides funding, marketing promotion, and expertise support
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However, in December 2019 Genera Indie Games separated from its parent company and thus was not a part of the current acquisition deal
? Scopely M&A Activity
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In April 2020, Scopely acquired PierPlay, the developer of mobile word game Scrabble Go
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In January 2020, Scopely acquired FoxNext Games. The valuation is rumored to be over $250m
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In 2019, Scopely acquired Irish mobile game developer DIGIT Game Studios, creator of MMO/strategy game Star Trek Fleet Command
SOURCES: SCOPELY, GAMASUTRA, GAMESINDUSTRY, POCKETGAMER, SEVILLA.ABC
