General Intuition Secures $133.7m Seed Funding to Launch an AI Research Lab for Gaming

US-based AI gaming company General Intuition has raised $133.7m in a Seed round, marking one of the largest early-stage investments in the AI gaming sector and surpassing the $101m funding round of Stability AI in 2022. The round was led by Khosla Ventures and General Catalyst, with participation from The Raine Group. The proceeds will be used to build an AI research lab focused on gaming agents and world models.

General Intuition builds on the strength of Medal, the world’s largest platform for sharing gameplay moments, which has raised $73m across three funding rounds with a total valuation of $333m. Medal’s 10 million MAU capture and share over 2 billion gameplay clips annually, providing training data for AI model development.

The company is building AI agents capable of playing video games at a human level, positioning gaming as a training ground for general-purpose agents that can operate in simulated and eventually physical environments. Its near-term commercial focus includes AI-powered NPCs and interactive simulation tools, with deployment targeted for H1’26.

Using this dataset, the company is developing AI models focused on spatial and temporal reasoning within game environments. Its research spans:

• AI agents for spatial and temporal reasoning in games;
• World models that simulate interactive game environments;
• Video understanding systems with applications beyond gaming.

General Intuition operates as a public-benefit corporation and has stated it will not develop tools designed to replace game developers, designers, or artists. The company’s focus includes AI-powered NPCs and interactive simulation environments for existing games.

Founded by the team behind Medal, the company includes researchers who contributed to published works on world modeling (DIAMOND, Δ-IRIS, IRIS) and veterans from Epic Games, Palantir, and Wayve. The company is hiring across AI research, reinforcement learning, and infrastructure engineering, with offices in New York City and Geneva.

Earlier in 2025, reports emerged that OpenAI expressed interest in acquiring Medal for approximately $500m, though no transaction materialized. The implied valuation would represent a ~1.5x markup on Medal’s last reported $333m valuation.