? Series D Funding
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San Francisco-based mobile marketing analytics and attribution platform AppsFlyer has raised an undisclosed sum from Salesforce Ventures in a late-stage extension of Series D round, and is now valuated at $2B
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The company will use the proceeds to further expand its list of customers and increase and global headcount in 2021
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Previously this year AppsFlyer raised $210m in a Series D round, led by General Atlantic, at $1.6B valuation
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Founded in 2011, the company has raised $300m in funding to date. AppsFlyer’s annual recurring revenue now exceeds $200m, up 25% from 2019
? Product
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AppsFlyer is the mobile marketing analytics and attribution platform, that provides game developers with insights and measurements of user engagement, ROI, CPI, and other performance metrics. Currently, it employs over 1,000 people globally and has $200m annual recurring revenue
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The company works with more than 12,000 customers, 75,000 marketers and developers, and over 8,000 partners around the globe, including Google, Apple, Tencent, Minecraft and others. The company reports of over $28B annual ad spending and more than a trillion events per month.
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The platform can integrate with IronSource and AppLovin, but unlike them, AppsFlyer is not focused on app monetization and mediation services, rather on data-tracking and measurements
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In 2014 AppsFlyer developed OneLink, a special tool for deep linking, created to improve customer’s ad experience, by linking ads and web-sites or apps directly
? Previous Rounds
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In January 2020, AppsFlyer raised $210m in a Series D funding round, led by General Atlantic
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In January 2017, AppsFlyer raised more than $56m in a Series C funding round, led by Qumra Capital
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In January 2015, AppsFlyer raised $20m in a Series B funding round, led by Eight Roads Ventures
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In March 2014, AppsFlyer raised $7.1m in a Series A funding round, led by Pitango Venture Capital
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In September 2012, AppsFlyer raised an undisclosed sum in a seed funding round
? AppsFlyer’s Latest Activity
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In May 2018, AppsFlyer acquired California-based team of developers Yodas for an undisclosed sum
SOURCES: APPSFLYER, VENTUREBEAT
