MENU
back to ALL NEWS

MY.GAMES Invests In 3 Mobile Games Developers

EARLY VENTURE | ANNOUNCEMENT DATE: 07 DEC 2020
WRITTEN BY | 11 Dec 2020
MY.GAMES Invests In 3 Mobile Games Developers
EARLY VENTURE
08 OCT 2020
MY.GAMES Acquires DeusCraft For Up To $49m
img

💵 Investment

  • Moscow-based game developer, publisher, and distributor MY.GAMES, a gaming division of Mail.ru Group, has invested in three gaming companies:

    • Minsk-based mobile puzzle games developer Appyfurious Studio

    • Cyprus-based mobile hyper-casual games developer and publisher AppLife Studio, with plans to acquiring a controlling stake

    • Minsk-based mobile match-3 games developer Purple Games Studio. The investment was made alongside US-based The Games Fund

  • The deals are performed by the participation of MGVC, the investment arm of MY.GAMES

  • MY.GAMES has become a minority investor of the 3 studios, but the amount of the invested proceeds is undisclosed

🎲 Products

  • Best known for its puzzle game Bounceville Stories, Appyfurious Studio has created about 20 titles, with a total number of over 40m downloads

  • Applife Studios has several casual and hyper-casual games, including Basketball Clash, Island Adventure, Xtreme Drive, Pop Rings, and its flagship Parking Escape. After forming its own publishing division, the company released such titles, as Prey Day and Butchero and apps Better O and Happy Me, with a combined of 500k installs

  • Purple Games Studio is known for Greenvale — Match to Harvest! game, which is a mix of Match-3 and Farming genres. The game is now in soft launch and has a total of 16k downloads. The company plans to further expand its portfolio with the help of MY.GAMES

Data Source: App Magic

💸 MY.GAMES M&A Activity

  • During the past 3 years MY.GAMES closed 34 deals

  • In October 2020, MY.GAMES invested an undisclosed sum in Belarus-based mobile games developer and publisher Mamboo Games

  • In October 2020, MY.GAMES acquired the controlling stake in the mobile game development studio DeusCraft and became the owner of 51.16% shares of the Target for up to $49.1m, including:

    • $14.1m upfront consideration

    • up to $35m earn-out consideration to be paid in April 2021, if the company’s monthly revenue is about $15m as of Q1 2021

  • In October 2020, MY.GAMES acquired a stake in Russia-based mobile games developer Reaction Games Studio for an undisclosed sum

  • In September 2020, MY.GAMES invested an undisclosed sum in US-based mobile games developer Hypematers

  • In March 2020, MY.GAMES acquired control over mobile games developer InGame.

  • In 2019, the company announced 7 acquisitions, with 2 of them being games related:

    • In May 2019, the control in mobile games developer Panzerdog, known for tactical shooter Tacticool

    • In July 2019, the control in mobile games developer SWAG MASHA, known for interactive story game Love Sick

  • In 2018, the company announced 4 acquisitions, with 2 of them being games related:

    • In January 2018, MY.GAMES acquired an esport group of companies operating under the ESforce brand

    • In April 2018, the company acquired control in mobile games developer BitGames

  • In 2016, the company announced 3 acquisitions, with 1 of them being games related:

    • In October 2016, MY.GAMES acquired 100% of the mobile games developer Pixonic

SOURCES: MY.GAMES

Read more
26 September 2020
Manticore Games Receives $15m Investment From Epic Games
💵 Investment Moscow-based game developer, publisher, and distributor MY.GAMES, a gaming division of Mail.ru Group, has invested in ...
READ MORE
LATER VENTURE
18 November 2020
Epic Games Has Invested In SideFX
💵 Investment Moscow-based game developer, publisher, and distributor MY.GAMES, a gaming division of Mail.ru Group, has invested in ...
READ MORE
LATER VENTURE
Mail.Ru Group
  • Established in 1998 (registered as Mail.ru Group in 2005)

  • Headquarters — Moscow, Russia / offices in United States, Сhina, South Korea, Netherlands, Cyprus, and Belarus

  • Team of 6,334 employees (by the end of 2019)

  • Internet Company, mainly known in the video game world for its international gaming brand MY.GAMES

  • 2019 annual financial report, Q3 2020 financial report

AppLife Studio
  • Founded in 2017

  • Headquarters — Limassol, Cyprus

  • Team of 30+ employees

  • Founded by — Alexander Lebedev

  • Mobile games developer and publisher

Purple Games Studio
  • Founded in 2017

  • Headquarters — Minsk, Belarus

  • Team of 20 employees

  • Founded by — Denis Zhuravlev

  • Mobile games developer

Appfurious Studio
  • Founded in 2019

  • Headquarters — Minsk, Belarus

  • Team of 75 employees

  • Founded by — Alexey Kulevets

  • Mobile games developer