2023 Roblox report: Behind the data with GameAnalytics

2023 Roblox report:
Behind the data
with GameAnalytics
Gameanalytics.comby Stephen Dypiangco and Allison BilasMarch 2024

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Methodology

Key takeaways

Understanding player behavior

Devices players use

Daily session frequency

Average revenue spent per user

Understanding top games benchmark

Session length

Session count

Retention benchmarks

Revenue benchmarks

GameAnalytics for Roblox creators
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Table of contents

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For this report, we looked at 2023 data from thousands of the
Roblox games from various of studios that integrate
GameAnalytics to track their performance. The games vary in
many aspects, including popularity, genre, age restrictions and
more. The teams range from professional studios to solo
developers.

Our data set includes hundreds of popular titles that reach over
1 million monthly active users and who collectively account for
billions of Roblox visits each month. 

While the data we are presenting here does not reflect the
entirety of the Roblox platform, it does capture over 50% of
player engagement in the games built on the platform. 

This report does not reveal data about any particular games, but
gives insight into aggregated stats from Roblox titles using
GameAnalytics. Our goal is to compile interesting trends and
insights to help the general Roblox community – and anyone
interested in understanding Roblox as a platform – learn about
player behavior and how the best games are performing.Methodology+10MUnique monthly sessions60 titles300 titles+4B MONTHLY ROBLOX SESSION+1M+1M
The report highlights data from thousands of games, including 60
titles exceeding 10 million unique monthly sessions and 300 titles
surpassing 1 million unique monthly sessions. In total, these games
drive over 4 billion monthly sessions on the platform.

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KEY TAKEAWAYS 47% OF PLAYERS ACCESS ROBLOX ON BOTH MOBILE AND DESKTOP 4% OF PLAYERS spend robux in games 50% OF PLAYERS play roblox games at least twice a day The top 5% of games bring players back over 3.5 times per day The top 5% of games earn Yearly $7 per playing player

Understanding
player behavior4
To build successful Roblox games, it helps to understand as much as possible about the millions of
players from around the world who spend time on the platform. In this section, we will review where
Roblox players typically access the platform, how much time they spend playing, and how much
money they spend on the platform. 

Remember that this data is an aggregate of Roblox games that use GameAnalytics and does not
include data from games that do not use our analytics. While this report provides just a glimpse into
Roblox player behavior, it is also a representative slice of the entire platform’s usage.

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Roblox is currently available on a variety of devices, including
desktop, mobile, tablet, console and VR. By exploring where
players access Roblox, we can better understand how players
engage with the platform. 

Among the Roblox games we are tracking,
.
These players likely switch between devices based on their
circumstances, such as location and time of day. 

The second largest group of players are those that just play on
desktop, which makes up 37%, followed by players who only play
on mobile, who account for 12%.

Console only players make up a very small percentage, roughly
1%.

These numbers differ from what Roblox has previously reported,
that mobile users make up 78% and desktop users make up 20%
(Note: Roblox does not aggregate and report combined mobile

and PC usage, whereas we do). Both our data and Roblox’s
statements confirm that console makes up only 1% of players.
the largest group of
players (47%) is accessing Roblox on both mobile and desktop
Although there are differences in the figures, the way that we’re
presenting the data provides a more nuanced perspective. Our
data indicates that nearly half of our Roblox players use both
mobile and desktop platforms to access the platform.

That’s interesting because it shows that players can be fluid,
switching between devices. A player might start playing a game
on desktop in the afternoon and continue playing the same game
on mobile during the evening. 

This information can help developers see that while mobile-
focused development is essential, desktop players should not be
ignored, as they make up a large portion of player base. To
succeed on Roblox, you should ensure that your games are going
to work effectively both on mobile and desktop. 

On the other hand, as the pool of console players is relatively
small that optimizing for console functionality should not make
or break your game’s success.Devices players use

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Roblox is a popular for having a large player base that spends a
considerable amount of time engaged there every day. But what
does that daily engagement actually look like for the average
player? And what does it look like for Roblox’s power users? 

Among the players we analyzed, over half of them come to the
platform and play a game at least twice a day.
Based on this data, it’s clear that for these players, Roblox is
part of their daily habits. They’re not just coming in once and
getting their fix. They’re coming in multiple times a day to play a
variety of games. 

This high frequency of usage likely relates to Roblox offering a
wide variety of games to choose from, the ease at which games
can be started and the social activity that goes on between
players. Regardless of why many players come back repeatedly
over the course of the day, it’s clear that many are and they
engage with multiple games.
A quarter of
players are even coming back to the platform and play at least 3
times a day. 

Roblox stated that users spend 2.4 hours on their platform per
day.

As our data shows,
. So it’s clear that the 2.4 hours of average playtime per day
is not typically spent in one, long session (although that surely
happens), but is rather broken up into shorter sessions.

It’s easy to imagine players ending school or work and playing
then. Perhaps they take a break to do something else such as
homework or scroll through social media. They then pop in
several more times before and after dinner. 

This gives us a better picture of how players come to the
platform. For developers, this is useful because you can think of
ways you fit into that play pattern. 


Daily quests, login rewards, customization that gives players a
sense of ownership, progression systems with unlockable levels,
and addressing community feedback are a few ways that
successful Roblox developers bring players back to their games
on a daily basis. 
over half of users have multiple sessions a
day
Daily session frequency

7Daily session count per user
GameAnalytics data reveals that in 2023, the top 5% of Roblox players, on average, initiated 5.7 sessions per day. Additionally,
more than 50% of players engaged with the platform at least twice daily.25th50th75th90th95th02461234.35.7PercentilesSession count

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Like other games and gaming platforms, Roblox has its own in-
game currency called Robux. Robux can be spent on a variety of
goods from UGC virtual items in the Roblox marketplace to
game passes and developer products within individual games.

While we know that Roblox as a platform generates billions in
revenue, primarily through the sale of Robux, we don’t know how
much paying players are spending in games. Roblox shares
average bookings per DAU. In Q3 of 2023, this figure was
$11.96. 

The problem with this metric is that it paints too broad a brush
stroke by looking at an average of both paying and non-paying
players. It doesn’t tell you what percentage of the entire Roblox
player base spends Robux within games (as opposed to in the
marketplace), nor how much those paying players spend in
games. 

Fortunately, GameAnalytics data can help shed light on this
situation. 4.2% of Roblox players are spending Robux in games
analyzed by GameAnalytics. So if we took that percentage and
applied it to the entire 70.2M of Roblox DAUs in Q3 of 2023, that
would equate to 2,976,480 spenders. That’s the approximate size
of the pool of users all games are trying to reach.

in
games tracked by GameAnalytics. Note, this is just for games
and does not include players spending Robux for UGC in the
marketplace. Nor does it count spending in GameAnalytics
tracked games that are not actively tracking monetization. 

With a big jump in yearly spending from the 75th percentile user
($2.77) to the 95th percentile user ($15.23) illustrates that a
small but significant group of users are spending a lot of the
money in games. 

Games that effectively monetize are good at attracting and
converting these high spending players with fun and valuable
gamepasses and developer products that provide ways to level
up more easily and/or customize their avatar with compelling
cosmetics. 
Over half of paying players are spending less than $1 per year
Average revenue spent per user

925th50th75th90th95th$0$5$10$15$20$0.09$0.74$2.77$7.78$15.23Average revenue spent per userPercentilesARPPU
In games tracked by GameAnalytics, over half of paying players spend less than $1 per year. Conversely, the top spenders on
Roblox shell out an average of $15.23.

Understanding top
games benchmarks10
Next let’s shift our attention from Roblox as a platform to top-performing Roblox games. Here are
benchmark metrics you can use as a measuring stick to evaluate how their games are performing. 

You can also use these benchmarks to set goals to strive for. Depending on how well a game is
performing now and how serious you are about making it a top-performing Roblox game, aiming for
the 75th percentile or higher might make sense. If a game is already doing well with consistent traffic,
you might need to aim higher for the 95th percentile. 

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Session length is an important metric to gain favorability with
the Roblox algorithm. Long session times indicate that a game is
sticky and fun, which gets it algorithmically boosted on the
Roblox homepage. That can drive a significant amount of free
organic traffic.

But what’s a good session length to aim for? Let’s look at our
GameAnalytics data.

If a game has an average session length of six minutes, it’s
doing better than over half of the games we are tracking.

.

For the best of the best in the 95th percentile, these games are
engaging players nearly a full half of an hour.

What drives longer session times? The answer is that it really
depends on a variety of factors, including game genre and how
fun the game is to play. A simple obby like Chill Obby might have
shorter
Over 13 minutes puts a game at a really successful level, in the
75th percentile
session times than an engrossing role playing game like Warrior
Cats: Ultimate Edition, but the opposite could be true. It all
depends on the specifics of the games.

In order to maximize session times, examine what the top-
performing games in your genre are doing to keep players
engaged, whether it’s having more levels, more earnable
rewards, more social features, etc. Then evaluate whether it
makes sense to bring any of these ideas into your game and
measure their impact.Session length benchmarks This only accounts for time spent
in GameAnalytics games. It does
not include time spent on the
Roblox Discover page, in the
Marketplace, or in games not
covered by GameAnalytics.

1225th50th75th90th95th0102030402.055.7312.3821.6229.33PercentilesSession lengthAverage session length per Roblox game
GameAnalytics data indicates that the average session length for at least 50% of the games does not surpass 6 minutes.
However, the top 5% performing games can engage players for nearly 30 minutes per session.

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Session count refers to how many sessions (on Roblox these
would be displayed publicly as visits) a player has in a game. For
sticky games, players keep coming back time and again, which
drives up session totals. For less popular games, players may
come in and not want to come back, leading to lower session
totals. 

Based on our data,
. The very best
games in the 95th percentile are bringing players back over
three and a half times a day on average.

You should examine whether your games have mechanisms to
bring players back multiple times a day. Do your games have
enough gameplay to keep players coming back? Are there many
levels, rewards and features that would bring them back over
and over again? 

The very best games that currently attract the most players such
as Brookhaven RP, Obby But You’re on a Bike, Strongman
Simulator, Barbie DreamHouse Tycoon, and Blade Ball are all
robust, offering lots for players to sink their teeth into.
successful games in the 75th percentile are
ones that bring players back at least twice per day
As mentioned before, daily quests, login rewards, customization,
progression systems, and addressing community feedback are a
few ways that successful Roblox developers keep players
engaged.

Content refreshes with new levels, challenges, items and
rewards also keep games dynamic and engaging. Hosting
special events or challenges can create a sense of urgency and
excitement, encouraging them to play longer. 
Session count benchmarks
GameAnalytics is as important to us
as radar when you’re flying at night,
through a thunderstorm; without it,
we’d be flying blind.
Eric Park

Trihex Studios

14PercentilesSession count25th50th75th90th95th012341122.73.6Daily average session count per Roblox game
Each day, a minimum of half of the games monitored by GameAnalytics generate one session. In contrast, the top 10% of games
average 2.7 daily sessions, showcasing higher user engagement.

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Retention is another important metric for the Roblox algorithm
that reflects how strong a game is at bringing players back.
Retention can have a big impact on session count because the
games that have the highest retention are ones that accumulate
the most visits.

As the following data illustrates, retention is a real struggle for
games to master platform wide.

, from across the 25th all the way to the 95th percentile of
games we examined. 

This means that the vast majority of Roblox games (85%+) are
unable to bring back new users the day after a player tries the
game for the first time. The numbers drop off even further from
there as more time passes. After two weeks, only 1-2% of
players have returned, across the 25th through 95th percentile
users.

The fact that we see low Day 1 and Day 14 retention across not
just the 25th percentile games but also the 95th percentile
After 1 day, only about 12-15% of players are coming back to the
game
games points to low retention not having to do as much with the
quality of the games. More likely, this points to the typical user
behavior on the Roblox platform. Since there are so many games
available for players to access for free, it could be that Roblox
players are more prone to play a variety of different games,
rather than coming back to their favorites repeatedly.

If you are seeing low retention, know that this is normal, and you
are not alone. Even the best games with highest retention
struggle to keep players coming back.

There are over 15 million active experiences on Roblox, and so
there’s lots of competition for attention.

What you can do is try to make a strong first impression that
gets people instantly hooked. You should also consider how you
are getting people back to your games. Are you pushing live ops
updates? Some top games are releasing updates every single
week. For example, BedWars and Gunfight Arena both release
new updates every Friday, while Arm Wrestle Simulator pushes
updates on Saturdays.Retention benchmarks

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Retention typically follows after engagement. So in order to
increase retention, you should focus on making your games
better in terms of session length and session count. That should
start impacting retention numbers in a positive way.
GameAnalytics has been a game-
changer for delving into the
performance of our Roblox titles. Its
ability to track custom events offers
us a level of insight that’s really
valuable. We’re now uncovering
aspects of player behavior and game
interactions that were previously
overlooked. It’s a great tool for any
Roblox developer looking to deeply
understand and enhance their game.
Emily Yuan

Basket Studio

1725th50th75th90th95th0%5%10%15%20%
12.61%13.29%14.10%14.81%15.23%2.04%2.29%2.67%3.23%3.50%1.22%1.43%1.74%2.07%2.43%0.69%0.80%0.97%1.18%1.37%0.27%0.32%0.39%0.52%0.70%
PercentilesRetentionRoblox games retention benchmarksD1D14D7D30D90
Across the Roblox games monitored by GameAnalytics, D1 retention typically ranges between 12.31% and 15.23%. After a week,
this rate declines significantly: by over 10% for the bottom 25% of games and nearly 13% for the top 5% of games. By D90, the
retention rate across all games dips below 1%.

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Last but certainly not least of our benchmarks is revenue. As we
saw earlier at the platform level, over half of the 4% of paying
players who spend on Roblox games don’t spend very much
money, less than $1.
. 

Certainly, this speaks to the considerable challenges of
monetizing on the platform. If making a compelling game that
brings players back multiple times a day is hard, making a game
that monetizes effectively is even harder for developers. In order
to capture a share of paying players’ spending, you must make
games that are exceptionally strong.

As with retention, monetization is heavily dependent on other
metrics such as session length and session count. Making the
most fun and engaging game that brings players back is a step
in the right direction in terms of unlocking revenue.

When you are seeing strong session length and session count,
you should create sellable products that align with your core
game loops.
Over half of the GameAnalytics Roblox
games that are seeing monetization are seeing players spend
less than $0.50 USD per year
To increase revenue, you can test out ways to drive more players
to purchase and/or offering higher priced products that increase
their average order value.

If driving monetization is important for your Roblox development
studio, you can also explore whether running advertising or
subscriptions make sense for your game.Revenue benchmarks
We were pumping out updates every
week on a Friday – and probably about
80% of the bugs we caught were
because we were using
GameAnalytics.
Janzen Madsen

Splitting Studios

1925th50th75th90th95th$0$2$4$6$8$0.09$0.46$1.47$3.90$7.11PercentilesARPPURoblox games revenue benchmarks
The top 25% of revenue-generating games typically generate nearly $4 per user, while the majority falls below $1.5, with the
bottom 25% often not exceeding $0.09.

20GameAnalytics for Roblox creators
At GameAnalytics, we stand at the forefront of gaming insights,
with SDKs for all major game engines, environments, and
platforms, including Roblox. But we go beyond mere data
collection. We process and aggregate data to provide actionable
insights directly to game studios — with a tonne of powerful
functionality included.

The GameAnalytics platform integrates seamlessly through the
official Roblox SDK, making the process straightforward and
efficient. It does not require significant time or effort, allowing
developers to quickly benefit from the data analytics insights to
enhance their games.

With our platform, studios and developers gain a complete
overview of their game portfolios, effortlessly optimize games,
implement live ops changes, and much more.

GameAnalytics recognizes the unique challenges Roblox
creators face on their analytics journey. As their games offer
focused and straightforward gameplay experiences, they need to
track specific in-game events related to design and custom
progression.
Similar needs are shared with indie Roblox creators, who
emphasize key metrics such as retention, playtime, progression,
and IAP revenue. Out-of-the-box features include retention and
playtime tracking, as well as business events. Additionally, A/B
testing to experiment with various builds is relevant to both.

Alongside our commitment to delivering top-tier analytics, we
are a privacy-first company, ensuring every piece of data is
handled with industry-leading security and compliance.