2025 Africa Games Industry Report

2
Contents
04
The Global Games
Industry
05
Spotlight on
Emerging Games
Market
06
The African Games
Industry
07
Spotlight on
Emerging African
Markets
08
African Game
Studios,
Community
Events and Talent
Initiatives
10
2024 African Game
Developer Survey
2025 Africa Games Industry Report

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The 2025 Africa Games Industry Report offers an in-depth analysis of the\
rapidly evolving gaming sector
in Africa, covering the latest trends, challenges, and opportunities. Wi\
th mobile gaming leading the
charge, Africa’s gaming ecosystem has experienced substantial growth, fueled by an expa\
nding, young,
and tech-savvy population and enhanced digital infrastructure. This year\
’s report shines a spotlight on the
key markets, studios, talent initiatives, and emerging trends that are s\
haping the future of the African
games industry. Data-driven insights from across the continent highlight the dynamic c\
hanges taking
place, providing valuable perspectives for developers, investors, and po\
licy makers.
The Global Games
Industry:
Examining trends,
growth drivers, and
regional breakdowns.
1
Overview of the
African Games
Industry:
Insights into growth,
revenue, and Africa’s
global momentum.
2
Spotlight on
Emerging African
Markets:
South Africa, Egypt,
Nigeria, and Kenya’s
gaming economies.
3
African Game
Studios,
Communities, and
Talent Initiatives
Profiles of innovative
developers and
programs.
4
News from 2024:
Key events and
milestones shaping
the African and global
gaming landscape.
5
2025 African Game
Developer Survey:
Key findings
and developer
perspectives.
6
Africa Game Studio
Directory:
A resource for
networking and
investment
opportunities.
7
This year’s Africa Games Report Covers:
3 2025 Africa Games Industry Report
2025 Africa Games Industry Report

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The global gaming industry continues to break records, with revenues pro\
jected to surpass $187 billion in
2024 and a player base exceeding 3.42 billion globally.
The Global Games Industry
46%
27%
5%
18%
4% 2024 Total
+2.1% YoY
$187.7Bn
Middle East & Africa +8.9%YoY
$7.7Bn
Latin America +6.2%YoY
$9.1Bn
Europe +3.2%YoY
$34.8Bn
North America +0.6%YoY
$50.2Bn
Asia – Pacific +1.5%YoY
$85.9Bn
Global games market revenues in 2024
Per region with year – on – year growth rates
Source: News Zoo Games Market Reports and Forecasts: July 2024
49%
49% of all consumer
spending on games in 2024
willl come from the US and
China
US Total
China Total
$47.0 Bn
$45.0 Bn
Our revenues encompass consumer
spending on games: physical and digital
full-game copies, in-game spending, and
subscription services like Xbox Game Pass,
Mobile revenues excluding advertising. Our
estimates excludes taxes, second-hand trades
or secondary markets advertising revenues
earned in and around games, console and
peripheral hardware, B2B services and the
online gambling and betting industry.
2025 Africa Games Industry Report

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Asia-Pacific leads the global market, with China contributing $45 billio\
n in
revenues, while North America follows closely with $47 billion, led by t\
he U.S.
Mobile gaming remains the largest contributor, generating $92 billion in 2024. Its
dominance is fueled by smartphone accessibility in emerging markets like\
Latin
America, Africa, and India.
Spotlight on Emerging Games
Market
The global gaming industry has seen tremendous growth across emerging ma\
rkets,
each showcasing unique strengths and opportunities:
Brazil
As Latin America’s largest gaming market, Brazil generated approximately $3.3 billion in \
2023. Mobile
gaming leads at 51.7%, but console gaming is gaining traction, now accou\
nting for 20.5% of the market.
Brazil’s dynamic industry is supported by initiatives like the Brazil Indie Gam\
es Festival (BiG) now called
Gamescom LATAM.
India
India’s gaming sector is one of the fastest-growing globally, with 78% of its $830 million revenue in
2023 coming from mobile gaming. The market boasts three gaming unicorns—\
Dream11, MPL, and
Games24x7—and is projected to surpass $1 billion in revenue by 2025, \
reflecting an 11.1% CAGR over
five years.
Turkey
Generating $580 million in 2023, Turkey’s gaming industry is anchored by its mobile-first market of
47 million gamers. It stands out for producing two gaming unicorns, Peak\
Games and Dream Games,
demonstrating Turkey’s capability to influence global gaming trends.
Africa
With gaming revenues projected to surpass $1 billion by 2024, mobile rem\
ains the dominant platform,
representing nearly 90% of the market. This growth is driven by smartpho\
ne accessibility and
affordability, with local studios such as Maliyo Games and Kiro’o Games creating c\
ulturally resonant
content.
2025 Africa Games Industry Report

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The African Games Industry
The African games industry has witnessed impressive growth in recent yea\
rs, especially
in mobile gaming. In 2024, mobile game revenues from the top five Africa\
n markets—
South Africa, Egypt, Nigeria, Algeria, and Tunisia—exceeded $200 million, showing
Africa’s capacity to innovate while appealing to a global audience.
Africa Top Mobile Markets
2019 20202021 20222023 2024
$0
$50,000,000
$100,000,000
$150,000,000
$200,000,000
$250,000,000
Tunisia Nigeria South Africa Algeria Egypt
Source: AppTweak
2025 Africa Games Industry Report

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Spotlight on Emerging African
Market
The report highlights key African markets that are shaping the continent\
’s gaming landscape:
South Africa
South Africa remains Africa’s largest gaming
market, with revenues projected to grow from
$266 million in 2023 to $333 million by 2026. It
boasts a player base of approximately 26 million,
driven primarily by mobile gaming, alongside
robust console and PC gaming communities.
Egypt
Egypt is a major contributor to the MENA
gaming market, accounting for 10.5% of the
region’s $1.92 billion revenue in 2023. With
over 35 million mobile gamers, the region is
expected to grow further. This implies the
MENA region will grow to $2.65 billion and not
Egypt as a country would grow to that number.
Nigeria
Nigeria is Africa’s fastest-growing gaming
market, with revenue of $185 million in
2022. This growth is driven by a large youth
population, improving digital infrastructure, and
widespread smartphone adoption, solidifying
its position as a key player in the continent’s
gaming ecosystem.
Kenya
Kenya is an emerging market in East Africa,
with gaming revenue contributing $46 million in
2021. Mobile gaming dominates, supported by
urban gamers and increasing in-app purchases,
as the country continues to leverage its status
as a regional tech hub.
2025 Africa Games Industry Report

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African Games Studios,
Community Events, and Talent
Initiatives
Africa’s gaming landscape is shaped by the diversity and ingenuity of its game \
development studios. These studios,
spread across the continent, represent a broad spectrum of talent and st\
orytelling that drives the industry forward.
The report celebrates their contributions by highlighting key players fr\
om various regions:
South Africa
Sea Monster Entertainment excels
in crafting impactful educational and
entrepreneurial games like Chow
Town, which introduces players to
South African culinary culture while
promoting business skills. Pineapple
on Pizza Studios shines in the indie
space, creating engaging games
like Moya that explore fantastical
narratives.
Image Credit: Sea Monster Entertainment
Ghana
Leti Arts is renowned for fusing
African history and mythology into
interactive experiences like African
Legends, while Bawala Studios
highlights social themes through their
projects, showcasing the depth of
Ghanaian creativity.
Image Credit: Leti Arts
Nigeria
Studios like Maliyo Games develop
culturally infused mobile games that
reflect everyday African life, blending
entertainment with local flavor.
Dimension 11 Studios focuses on
storytelling, with titles like Legends
of Orisha showcasing Nigeria’s rich
heritage while creating narratives that
resonate with global audiences.
Senegal
Studios like Kayfo Games and
Masseka Games Studio focus on
casual and folklore-inspired titles.
Games like The Chronicles of Djoulia
reflect Senegal’s rich traditions and
storytelling.
Image credit: Kayfo Games
Kenya
Kunta Content celebrates African
culture through interactive
storytelling, with Bankush: An
African Experience offering a rich
exploration of Kenyan heritage
on the Minecraft Marketplace.
Indie developer Daniel Macharia
portrays urban Kenyan life through
Nairobbery, an engaging depiction
of Nairobi’s vibrant streets.
Image Credit: Kunta Content
Cameroon
Kiro’o Games creates immersive
experiences rooted in African
mythology, as seen in Aurion:
Legacy of the Kori-Odan.
Meanwhile, Noohkema Interactive
contributes dynamic action-
adventure titles like Afro Warriors.
Image credit: Kiro’o Games
2025 Africa Games Industry Report

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Community Events
Talent Development and
Acceleration
Africa’s gaming ecosystem is supported by events
that foster collaboration and industry growth:
The African games industry is increasingly
supported by initiatives designed to nurture talent
and accelerate growth across the continent. By fostering collaboration and supporting
innovation, talent development initiatives are
shaping the future of game development in Africa.
Africa Games Week:
Africa’s premier gaming convention in Cape
Town, focusing on, development, and investment
opportunities.
Playtopia:
Celebrates indie games and digital creativity in
South Africa, featuring interactive installations and
workshops.
Lagos Games Week:
A central gathering for Nigerian gamers and
developers, emphasizing local talent and
community building.
GameUp Africa
Programs like GameUp Africa, which has trained
hundreds of entry-level developers since its
inception, continue to play a pivotal role in ITTHYNK & ARK
Similarly, initiatives such as the ARK Fellowship
and ITThynk’s mentoring programs provide
valuable mentorship, funding, and opportunities for
budding developers.
equipping young Africans with the skills needed to
succeed in game development.
Ashesi University
Education institutions are also stepping in, with
programs like Ashesi University’s game design
courses introducing a new generation to the
intricacies of game development.
Senegal Game Hub
Meanwhile, serves as a critical incubator for
local talent, offering resources and networking
opportunities to early-stage developers. These
efforts show a commitment to creating a strong
pipeline of talent to sustain the rapid growth of
Africa’s gaming ecosystem.
2025 Africa Games Industry Report

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2024 African Game
Developer Survey
The African Game Developer Survey provides a
comprehensive overview of the current state of
game development in Africa, offering insights into
key trends, opportunities, and challenges.
Key findings from the Survey include:
Access to support
The survey shows limited support for African game
companies, with only 3% receiving government
funding and only 36% have applied or participated
in accelerator programs.
Infrastructure
Power supply is deemed critical by 82% of
respondents, but its quality is low at 60%.
Affordable and high-speed internet are also seen
as essential (76%), with slightly better quality but
still requiring improvement.
Revenue Sources
52% of developers depend entirely on income
generated within their country, underscoring the
need to expand reach and market access.
Increased Number of Studios
The number of game development studios across
the continent has grown, reflecting rising interest
and talent in the sector.
Platform Preferences
The survey reveals that 78% of respondents build
mobile games, 70% focus on PC, 17% on game
consoles, and less than 5% on VR.
2025 Africa Games Industry Report

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Africa Game Developer Survey
Explore who is making games, the technologies they use, their levels of \
experience, and the financial
landscape of the industry.
66
Active
Studios
6
Accelerators/
Incubators
23
Countries with
Active Studios
4
Training
Initiatives
8
Games Focused
Events
0
Game Focused
Funds
South WestEastCentral North Over 50 Employees
1
31 – 50 Employees
3
11 – 20 Employees
6
21 – 30 Employees
7
6 – 10 Employees
17
1 – 5 Employees
32
Studios by
Region
Studios by
Employees
2023
2024
South A KenyaNigeriaCameroon
> 10 years 6
6 – 10 years
13
3 – 5 years
29
1 – 2 years
9
< 1 year
9
Ghana
Years of
Operation
Studios by
Country
2023
2024
Disclaimer: Data is based on participants from the 2024 Annual Games Ind\
ustry Survey
This data was collected from an annual survey of game developers across \
the continent and
might not be fully representative as not every game developer participat\
ed in the survey
Engines
86%
20% 18%Unity
Unreal Others
Platforms
77% Cross Platforms
20% Mobile
2% Pc
2% Console
85%
< $100k
8%
$100k – $500k
4%
Over $1m
3%
$500k – $1m
Revenue
2025 Africa Games Industry Report

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Africa Game Studio
Directory
Recommendations
The Africa Game Studio Directory features an
extensive list of studios across the continent,
providing essential resources for networking,
collaboration, and investment opportunities. This
directory highlights the diversity of talent and
innovation fueling Africa’s gaming industry, from
Nigeria and South Africa to Ghana, Senegal, and
Cameroon.
To unlock the full potential of Africa’s games
industry, collaborative efforts from developers,
investors, policymakers, and community
leaders are essential. Below are targeted
recommendations to address key challenges and
capitalize on emerging opportunities:
Foster collaboration among game studios to
create more expansive and competitive titles.
Promote culturally relevant content to highlight
Africa’s unique narratives in global markets.
Support participation in global gaming events
like Gamescom to amplify African innovation
and voices.
Invest in reliable digital infrastructure in high-
growth markets such as Nigeria and Kenya.
Introduce tax incentives, creative hubs, and
targeted policies to stimulate industry growth.
Expand educational initiatives to build talent
pipelines across the continent.
Enhance accessibility and mentorship in talent
development programs to empower emerging
developers.
Spotlight African creators on international
platforms to increase visibility and drive global
interest.
Engage in community feedback loops to refine
local games and ensure alignment with player
needs.
2025 Africa Games Industry Report

Collaboration Authors
Hugo Obi
Founder and CEO
Maliyo Games
E: hugo.obi@maliyo.com
Lawrence Amadi
Partner
Tech Assurance
KPMG West Africa
E: lawrence.amadi@ng.kpmg.com
home.kpmg/ng
home.kpmg/socialmedia
© 2025 KPMG Professional Services, a partnership registered in Nigeri\
a and a member firm of the KPMG global organisation of independent
member firms affiliated with KPMG International Limited, a private Engli\
sh company limited by guarantee. All rights reserved.
KPMG Nigeria is a leading multinational professional
services firm specializing in Advisory, Tax, and Audit
services across various industries. Leveraging its
extensive knowledge and innovative technology,
KPMG helps clients address complex business
challenges and achieve sustainable, long-term value. Maliyo Games
is a Nigerian mobile gaming company
dedicated to creating mobile games inspired by
African culture and experiences, bringing unique
regional narratives to the global gaming landscape.
Beyond entertainment, Maliyo Games is committed
to fostering innovation and skill development in the
African tech and gaming ecosystem.