2025 Report on Marketing Trends of Productivity Apps

2025 Report on Marketing Trends of
Productivity Apps
SocialPeta x Mega Digital

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With SocialPeta ,you can spy on your competitors’ ad data ,and
get ad data from networks, media, and advertisers around the
world to inspire you . SocialPeta covers more than 80
countries/regions and over 80 well -known ad channels worldwide,
such as Facebook, Twitter, YouTube, TikTok, and Unity . We
provide nearly 1.6 billion ad creatives, updating millions each day .
Through duration, impressions, popularity, and interactions ,
we can quickly locate the active high -quality creatives which will
be provided to you in real time to help with your marketing plan .
As one of the world -leading advertising and marketing platforms,
SocialPeta boasts a huge database and the experience of working
with thousands of game companies and providing mobile game
workers with more practical methods in order to develop more
popular games .
6M
APP Advertisers
1.6B
APP Ad Creatives
1.20M
Daily Updates
Website: www.socialpeta.com

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Website: www.megadigital.ai
30,000+
Businesses
100+
Countries
$50 million
Ad spending
Mega Digital is a trusted growth partner for utility and app
developers, specializing in performance -driven marketing that
maximizes installs, engagement, and ROI.
As a top -tier TikTok Marketing Partner , we offer publishers and
studios a unique competitive edge through early access to new
features, exclusive beta programs, scalable creative
solutions, and a dedicated fast -track process for ad
approvals .
With deep expertise in user acquisition, ASO, retention, and
monetization, we ensure every campaign is data -driven, creatively
optimized, and designed for sustainable long -term growth.

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CONTENTS
Insights into Overall Marketing of Global Mobile Apps (Non-game)
Insights into Overall
Marketing of Global
Mobile Apps (Non -game) 1
Global Productivity App
Creative Optimization
Guide 2
Insights into Marketing Trends of Productivity Apps
Insights into Marketing
Trends of Productivity
Apps 3
Insights into Marketing
of Top Productivity App
Advertisers 4

5
2025 Insights into Global Mobile
Apps Marketing (Non – game)
01

6
There were 107K+ mobile app (non -game) advertisers per month, and an increasing share of new advertisers per month.
• The number of mobile app (non -game) advertisers per month showed a declining trend, averaging 107K in 2025, down 17.8% YoY. The highest monthly count was
109K, recorded in January.
• The share of new advertisers per month kept increasing to reach 11.7% in 2025, a YoY growth of 4 percentage points, with over 12 K new advertisers per month.
Observation on Global Mobile Apps (Non -game) Marketing Trends in 2025
Source: SocialPeta, based on data that were captured and analyzed.Date Range: Jan 2024 -Aug 2025
Active advertisers per
month in 2025
YoY 17.8%↓ 107.3K
Share of new advertisers per
month in 2025
11.7% New advertisers per
month: 12.5K
7.5% 7.5%
8.1%
7.5%
8.4%
7.3%
7.7% 7.7%
9.1%
10.1% 10.2% 10.5%
11.0%
10.4%
11.2%
12.8%
12.1%
11.1%
12.3% 12.3%
0.0 K
20.0 K
40.0 K
60.0 K
80.0 K
100.0 K
120.0 K
140.0 K
160.0 K
2024 Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec 2025 Feb Mar Apr May Jun Jul Aug
Active advertisers Share of new advertisers

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Europe had over 60K app (non -game) advertisers per month, while Oceania released the highest number of monthly creatives.
Observation on Global Non -Gaming Mobile App Marketing in Different
Regions in 2025
Source: SocialPeta, based on data that were captured and analyzed.Date Range: Jan -Aug 2025
Highest monthly advertisers:
62.4K in Europe
Highest monthly creatives
per advertiser:
575 in Oceania
62.4 K
58.3 K
40.6 K 40.5 K
36.3 K 34.6 K 34.2 K
29.6 K 29.3 K 27.8 K 371
412 429 451
413
485 491
575
479 495
0.0 K
10.0 K
20.0 K
30.0 K
40.0 K
50.0 K
60.0 K
70.0 K
Europe North America South America Southeast Asia South Asia Middle East Japan & South
Korea
Oceania Africa Hong Kong,
Macao and
Taiwan
Monthly advertisers
Monthly creatives per advertiser
• Europe had over 62 K app (non -game) advertisers, the highest, followed by
North America with 58 K.Hong Kong, Macao and Taiwan recorded the
fewest advertisers, which were 27 K.
• Oceania recorded 575 monthly creatives per advertiser, the highest, followed
by Hong Kong, Macao and Taiwan with 495 creatives, and Japan and South
Korea with 491 creatives .

8
Business & office apps and entertainment apps accounted for the greatest share of advertisers and the greatest share of
creatives, respectively. Reading apps had over 5000 monthly creatives.
• Business & office apps accounted for 14.4% of advertisers, the
greatest share, up 1.3% YoY. Entertainment apps contributed
the largest share of creatives, which was 32.7%, up 18% YoY.
• Reading, comics, and entertainment apps had over 1K monthly
creatives, with reading apps averaging 5324 creatives per
month, far surpassing the other categories
Observations on Global Non -Gaming Mobile App Marketing by Category
in 2025
Source: SocialPeta, based on data that were captured and analyzed.Date Range: Jan -Aug 2025
Category Share of
advertisers YoY Change
Business &
Office 14.4% 1.3%
Tool 12.0% 1.6%
Finance 8.1% 0.2%
Entertainment 7.8% 0.8%
Lifestyle 7.6% -1.8%
Productivity 7.0% 1.1%
Health & Fitness 7.0% 0.8%
Education 6.7% 1.0%
Shopping 4.8% -3.2%
Food & Drink 3.9% -0.8%
Category Share of creatives YoY Change
Entertainment 32.7% 18.0%
Reading 23.4% 9.9%
Tool 6.6% -1.9%
Business &
Office 4.7% -2.6%
Finance 4.7% -1.3%
Shopping 4.2% -9.5%
Lifestyle 3.9% -5.8%
Health & Fitness 3.1% -0.9%
Productivity 2.8% -1.0%
Social 2.8% -0.5%
5324
1165 1111
246 231 226 160 148 144 140 106
Monthly creatives of popular apps (non –
game) by category

9
11 GoodNovel New Reading
12 Kalos TV QINRON
13 FlickReels FARSUN PTE. LTD.
14 SHEIN Roadget Business PTE. LTD.
15 NovelaGo Hong Kong Begin Wealth
16 Readink
Hong Kong Begin Wealth
17 My Drama Holywater
18 Pocket FM Pocket FM
19 Novellair QVON
20 Joyread UREAD GLOBAL
1 NewsBreak Particle Media
2 Temu Temu
3 DramaWave STORYMATRIX PTE. LTD.
4 NetShort NETSTORY PTE. LTD.
5 ShortMax SHORTTV LIMITED
6 DramaBox STORYMATRIX PTE. LTD
7 StardustTV Hongxing Media
8 ReelShort NewLeaf Publishing
9 MoboReels CHANGDU TECHNOLOGY
10 GoodShort New Reading
11 NovelaGo Hong Kong Begin Wealth
12 ReelShort NewLeaf Publishing
13 My Drama Holywater
14 Novellair QVON
15 AnyStories READ ASAP LTD
16 Joyread UREAD GLOBAL
17 MiniShorts NOVENTURE PTE. LTD.
18 HoneyReels HK YAWEN INFORMATION
19 Filterly Asana Rebel
20 Lera: Best eBooks
& Webnovels
CHANGDU TECHNOLOGY
1 NetShort NETSTORY PTE. LTD.
2 DramaWave STORYMATRIX PTE. LTD.
3 ShortMax SHORTTV LIMITED
4 DramaBox STORYMATRIX PTE. LTD.
5 StardustTV Hongxing Media
6 Kalos TV QINRON
7 GoodNovel New Reading
8 GoodShort New Reading
9 MoboReels CHANGDU TECHNOLOGY
10 FlickReels FARSUN PTE. LTD.
iOS Android
Source: SocialPeta -APP Intelligence, Advertisers; advertisers are sorted (from high to low) by the number of their deduplicate d creatives within the date range. Date Range: Jan -Aug 2025
TOP 20 Global Mobile Apps (Non -game) by Advertising in 2025

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Global Productivity App
Creative Optimization Guide
02

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Performance Across Different
Platforms for Utility Apps
www.megadigital.ai
In 2025, productivity app advertisers run cross -platform campaigns:
Meta, Google, TikTok are the top 3.
TikTok
CPM around $3.2 , CTR ~0.8% , strong Gen Z
engagement → rapid growth in LATAM.
Meta
Advantage+ AI targeting, broad yet precise
reach → strong in North America & Europe.
Google
UAC
Highest conversion rates thanks to search intent
→ leading in APAC.
TikTok emerges as a key advertising platform alongside Meta and Google , boasting
1.59 billion monthly users and projected ad revenue of $23.6 billion (+39% YoY).
With a CPM of $3.2 -lower than Google ($5.0) and Meta ($4.5) and a CTR of ~0.8%,
TikTok delivers strong Gen Z engagement and rapid growth in LATAM . Its ads are
viewed by 67% of users as entertaining and non -intrusive, making TikTok a cost –
efficient and high -impact channel for brands targeting younger audiences.

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Creative Format for Productivity App Ads
www.megadigital.ai
Creative format choice significantly impacts user acquisition
and retention in productivity app campaigns.
Usage
Breakdown
Video ads make up over 30 % of creative assets deployed .
TikTok favors short, native -style videos ; Meta utilizes a
combination of carousel and videos ; Google UAC employs
automated asset mixes adapting dynamically to audience context .
Static images and playable ads are still present but less dominant .
Performance
by Format
Video and interactive/playable ads outperform static creatives
in engagement, CTR, and cost -per -install (CPI) .Playable ads
provide hands -on experience, supporting strong retention and
funnel progression .
Creative
Tools
AI -driven content creation tools allow rapid generation and
testing of content variants improving campaign efficiency .
Optimal
Length
Videos between 15 to 60 seconds maintain viewer retention
best, with hooks in the first 3-6 seconds essential to minimize
drop -offs .

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Common Creative Types
for Productivity App
Advertising in 2025
www.megadigital.ai
Social Proof and Reviews
● Description :Incorporates authentic user testimonials, ratings,
or influencer endorsements highlighting positive app
experiences .
● Insight : Boosts credibility and trustworthiness . Social proof
creatives are a major factor in reducing friction during decision –
making .
4
Urgency & Incentive -Based Ads
● Description :Ads that offer time -limited deals, trials, or bonus
features to encourage immediate download .
● Insight : Creating a sense of urgency combined with value
propositions significantly increases near -term conversions and
user acquisition velocity .
5
Lifestyle Integration Content
● Description :Demonstrates app usage in everyday scenarios
relevant to target demographics (e .g., young professionals
using aVPN on public Wi -Fi) .
● Insight :Building lifestyle context helps increase relevance and
emotional connection, especially on social platforms popular
with younger audiences .
6

14
Productivity apps are increasingly adopting
interactive and engaging ad creatives that go
beyond static images or simple videos .The rise
of playable ads and other interactive formats has
been particularly impactful in driving higher
engagement and conversion rates . Below are
key creative types commonly used in productivity
app advertising, with insights from industry data
Common Creative Types
for Productivity App
Advertising in 2025
www.megadigital.ai
Playable Ads Featuring Core App Features
● Description :These ads allow users to interact with a mini -version or demo of
the app before downloading .For productivity apps, this could be simulating a
feature like cleaning, scanning, or VPN connection setup .
● Insight :Playable ads show significantly higher attention and conversion rates
compared to regular video ads, because they give a hands -on preview of the
app’s value proposition .Users who engage with playable ads tend to have a
stronger intent to install and use the app .
● Example :A cleaning app playable ad might let users “clean” a sample device
screen or remove junk files interactively .
1
Problem -Solution Stories
● Description: These creatives frame common user pain points (slow phone,
privacy concerns) and highlight how the productivity app provides a solution.
● Insight :Story -driven ads create emotional resonance and help users relate
to the app’s benefits quickly .Problem -solution framing is highly effective at
improving recall and motivating installs .
2
Feature Demonstration Videos
● Description :Short videos showcasing key functionalities or walkthroughs of
the app interface .
● Insight: Demonstrative content alleviates hesitation by educating users on
ease of use and highlighting unique features. It serves as a clear call -to –
action driver for tech -savvy and analytical users.
3

15
Recommendations for
advertisers
www.megadigital.ai
As the productivity app market becomes increasingly
competitive, advertisers must evolve beyond single -channel
execution and move toward an integrated, cross -platform
strategy . Each platform serves a distinct role within the
conversion funnel :Google captures high -intent users through
search -driven demand, Meta provides scalable precision via AI –
enhanced targeting, and TikTok fuels creative engagement and
discovery through immersive, short -form video formats .
To maximize performance, success depends on embracing
interactive, video -led storytelling , reinforced by AI -driven
optimization, real -time creative testing , and agile content
iteration .This approach not only improves conversion metrics
but also builds stronger emotional resonance and brand recall,
especially among Gen Z and mobile -first audiences .
At Mega Digital ,we’ve seen that success comes from aligning
creativity with data . By combining platform -specific strengths
with rapid creative iteration, advertisers can achieve not only
higher ROI but also sustainable, long -term brand impact .
Adopt cross -platform strategy , but
allocate budgets by platform strength.
Focus on video + playable ads ,
leverage AI tools for scaling/testing.
Creatives should be short, engaging,
with interactive hooks .
Add social proof + lifestyle
relevance to boost trust and
connection.

16
2025 Insights into Marketing Trends
of Productivity Apps
03

17
Active productivity app advertisers declined slightly from last year. The share of new advertisers surpassed 30% after Q2
2025.
• In 2025 , there were 8900 productivity app
advertisers per month, a 6% decline YoY,
showing adownward trend .
• The share of monthly new productivity app
advertisers kept rising, peaking at 38 .2% in
April and remaining above 30 % thereafter .
Observation on Global Productivity Apps Marketing Trends in 2025
Source: SocialPeta, based on data that were captured and analyzed.Date Range: Jan 2024 -Aug 2025
Active productivity app advertisers
per month in 2025
YoY 6.0%↓ 8.9K
Share of new productivity app
advertisers per month in 2025
32.4% New advertisers
per month: 2.9K
21.7%
19.8%
22.2%
18.9%
20.9%
17.9%
20.5% 20.4%
24.1% 25.5%
27.2% 28.6%
29.5%
26.6%
29.9%
38.2%
34.5% 33.7% 33.7% 33.2%
6.0 K
7.0 K
8.0 K
9.0 K
10.0 K
2024 Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec 2025 Feb Mar Apr May Jun Jul Aug
Active advertisers Share of new advertisers

18 Source: SocialPeta, based on data that were captured and analyzed.Date Range: Jan -Aug 2024; Jan -Aug 2025
Highest number of
advertisers in 2025: Europe
As of August 2025 ,Europe had the most
productivity app advertisers, down 2.6%
YoY, followed by North America with
nearly 5Kmonthly advertisers .
Highest number of total
creatives in 2025: North America
North America had over 110 monthly creatives
for productivity apps, up over 20 % YoY,
followed by Middle East which however
reported anearly 40 % YoY decline .
-12.6%
70.3% 62.2%
-2.6%
10.6%
56.2%
39.6%
55.6% 54.4%
31.2%
0
2000
4000
6000
8000
North America Japan & ROK HK, Macao & Taiwan Europe Oceania Southeast Asia South America Middle East South Asia Africa
2025 2024 YoY
24.7%
-3.9% -7.8% 4.0%
16.3%
-30.3%
-21.1%
-39.0% -41.6% -33.0%
0
50
100
150
200
North America Japan & ROK HK, Macao & Taiwan Europe Oceania Southeast Asia South America Middle East South Asia Africa
2025 2024 YoY
Changes in advertisers
Changes in average creatives
Advertisers declined in North America & Europe. Average
creatives dropped by nearly 40% in South Asia & Middle East.
• In 2025, Productivity app advertisers were on the rise in most regions, excluding
Europe and North America. Advertisers dropped by over 10% in North America.
• Average creatives for productivity apps declined in most regions, especially in
South Asia with a decline of over 40%.
Observation on Global Productivity Apps Advertising in Different Regions
in 2025

19 Source: SocialPeta, based on data that were captured and analyzed.Date Range: Jan -Aug 2025
Language Share
English 72.7%
Spanish 5.7%
Portuguese 5.0%
French 3.6%
German 3.3%
Dutch 1.3%
Italian 1.0%
Japanese 0.8%
Arabic 0.8%
Korean 0.7%
Top 10 advertising languages
Exclamation
27.2%
Emoji
27.1%
Figure
15.2%
Question
15.1%
Other
14.6%
Label
0.8%
Top 10 frequent words Features of ad copies
In 2025, English was the dominant language for advertising productivity apps, used in
over 70% of the apps’ ad copies, followed by Spanish and Portuguese, each accounting
for over 5%.
Frequent words include productivity -related words (e.g., back, time), words related to
customer acquisition (e.g., free, phone), and words that are closely related to productivity
(e.g., visualmind).
Exclamation and emoji each accounted for 27% of all tones, followed by figure and
question. Overall, most ad copies combined productivity -focused messaging with emojis.
Shares of tones
Word
back
time
eyes
free
phone
voice
sleep
minutes
visualmind
looked
Analysis of Ad Copies for Global Productivity Apps in 2025

20
Video ,68.3%
Image ,29.2%
Share of video creatives by length 1
Share of image creatives by format 2
Video creatives accounted for nearly 70 % ,with almost 80 % of them under 30 s.Square images made up the
largest share of image creatives .
• Most creatives for productivity apps were video, forming a share 6.2% smaller than the
global average level .Videos of 16 -30 saccounted for 40 .6% ,the greatest share, followed by
videos within 15 s, accounting for 38 .9% .
• Image creatives accounted for 29 .2% ,4.6% higher than the global average level .Square
images accounted for 67 .9% of image creatives, the greatest share .
Types of Ad Creatives for Global Productivity Apps in 2025
Source: SocialPeta, based on data that were captured and analyzed.Date Range: Jan -Aug 2025
38.9% 40.6% 14.0% 6.6%
≤15s 16-30s 31-59s ≥60s
12.9%
1.2%
67.9% 18.0%
Portrait Landscape Square Other
74.5%
24.6%
Global
average level

21
11 ZeelyZeely, Inc. Business
12 Yun PDFDituo Technology E-reader
13 Krode TranslationJia.Dev Translation
14 Pic+redshift Photo editor
15 Tero TranslatorMa Dav Translation
16 PDF Reader and
Photo to PDFW avez Technology Ltd
E-reader
17 AI Chatbot –Nova HubX AI+
18 Plok PDF ViewJia.Dev E-reader
19 GriProxySentex Lab VPN
20 Pekly TranslationRELOO MELANIE Translation
1 File MinerCheryl Cook
File
management
2 DailyLitYOUNIU E-book
3 Cow CatDroidHicrek Dev Translation
4 FLY PDFShenzhen Yayi E -commerce Co., Ltd. E-reader
5 Savy TranslateElloit Translation
6 CiciSPRING (SG) PTE. LTD. AI chatbot
7 Mork QR CreateRELOO MELANIE
QR code
scanner
8 Beit QrcodeMa Dav
QR code
scanner
9 AstroLink ProxySentex Lab VPN
10 LinkflyQumai,Inc. Business
11 Lexy PDF ViewerMONSTER SHOW E-reader
12 QR Code ScannerHAPPY TOOLS HK LIMITED
QR code
scanner
13 Smart CleanerNAICOO PTE. LTD. Cleanup
14 KakaoTalkKakao Corp Communication
15 Siko TranslatorFOR MORE W ORTH Translation
16 ZeelyZeely, Inc. Business
17 LinkflyQumai,Inc. Business
18 Point QR ScannerEINMOB LIMITED
QR code
scanner
19 Format OutputBouncing Bubble
File
management
20 AI Chatbot –Nova SCALEUP YAZILIM HIZMETLERI AI+
1 VisualMindAsana Rebel AI chatbot
2 HeadwayGTHW App Limited E-reader
3 RISE: Sleep TrackerRise Science
Sleep
tracker
4 NovelPal雯欣 李 Novel
5 CanvaCanva Design
6 SpeechifySpeechify Inc. E-reader
7
Ploet TranslateGuangzhou Kangyimei Network Technology Co., Ltd. Translation
8 Ezy PDFHELPING HAND NETWORK E-reader
9 QR AntinFOR MORE W ORTH
QR code
scanner
10 SVF PDFTROT (HK) COMPANY LIMITED E-reader
iOS Android
Source: SocialPeta -APP Intelligence, Advertisers; advertisers are sorted (from high to low) by the number of their deduplicate d creatives within the date range. Date Range: Jan -Aug 2025
TOP 20 Global Productivity Apps (Non -game) by Advertising in 2025

22
2025 Insights into Marketing of Top
Productivity App Advertisers
04

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800
1000
1/1 1/15 1/29 2/12 2/26 3/12 3/26 4/9 4/23 5/7 5/21 6/4 6/18 7/2 7/16 7/30 8/13 8/27
The app’s ad creatives on iOS and Android
iOS Android
Video ,
94.3%
Image ,
5.3%
Shares of creatives by
type
Advertising Data
First advertising date: Feb 2025
Total deduplicated creatives: 3.6K
Videa: AI Video Maker,
Effects
Pure Apps
It was one of the productivity apps achieving the greatest growth in downloads in 2025, with nearly 80% of its creatives on i OS.
Marketing of Top Productivity App Advertisers: AI +
Source: Advertising data were from SocialPeta –Advertiser Analysis; the advertising audience data are summarized data and only for your information. Date Range: Jan -Aug 2025
UK
Portugal
Poland
Japan
Peru
Germany
Argentina
Israel
Brazil
USA
Major countries/regions of
advertising on Android
France
Belgium
Israel
Switzerland
UK
Portugal
Australia
Brazil
Philippines
USA
Major countries/regions of
advertising on iOS
iOS
78.6%
Android
21.4%
Shares of creatives on
iOS & Android

24 Source: SocialPeta -Advertiser Analysis, displaying the new or relatively popular creatives within the date range. Date Range: Jan -Aug 2025
Videa ’s Excellent Active Ad Creatives
Videa ’s creatives were mostly AI
videos combined with oral
advertising. The more novelty
the video, the more popular it will
be.
Novelty AI videos: People will
be more likely to tap to open
novelty videos for visually
impactful scenes.
“Money -making” oral
advertising: The oral advertising
focused on how “young people
make money through AI,” a
publicity stunt for acquiring more
users.
Following trends: Keep up to
date with the latest popular AI –
generated images or videos, and
link the product with them.
Click the image to play

25
0.0 K
1.0 K
2.0 K
3.0 K
4.0 K
5.0 K
6.0 K
7.0 K
1/1 1/15 1/29 2/12 2/26 3/12 3/26 4/9 4/23 5/7 5/21 6/4 6/18 7/2 7/16 7/30 8/13 8/27
The app’s ad creatives on iOS and Android
iOS Android
Video ,
93.0%
Image ,
6.8%
Shares of creatives by
type
Advertising Data
First advertising date: Oct 2019
Total deduplicated creatives: 92.6K
Speechify – Text to
Speech
Speechify Inc.
It raised $260 million during 2 years. It features AI voice and its revenue kept growing in H2 2025.
Marketing of Top Productivity App Advertisers: Book Reading
Source: Advertising data were from SocialPeta –Advertiser Analysis; the advertising audience data are summarized data and only for your information. Date Range: Jan -Aug 2025
Switzerland
Spain
Italy
Germany
Belgium
France
Australia
UK
Canada
USA
Major countries/regions of
advertising on Android
Japan
Switzerland
Belgium
Italy
Australia
Spain
UK
Canada
USA
Philippines
Major countries/regions of
advertising on iOS
iOS
67.7%
Android
32.3%
Shares of creatives on
iOS & Android

26 Source: SocialPeta -Advertiser Analysis, displaying the new or relatively popular creatives within the date range. Date Range: Jan -Aug 2025
Speechify ’s Excellent Active Ad Creatives
Speechify ’s most effective ad
creatives were live -action scenario
videos, which performed best on
short -video platforms.
Scene plays: The scene plays
show the product’s usage
scenarios, revealing the product’s
advantages.
Street interview: Street interviews
were very common in creatives.
Through them, the product’s
advantages can be introduced
more naturally.
Comparative analysis: In the
image creatives, detailed
comparisons were made to show
the advantage of listening over
reading.
Click the image to play

27
0
100
200
300
400
500
600
1/1 1/15 1/29 2/12 2/26 3/12 3/26 4/9 4/23 5/7 5/21 6/4 6/18 7/2 7/16 7/30 8/13 8/27
The app’s ad creatives on iOS and Android
iOS Android
Video ,
52.6%
Image ,
47.4%
Shares of creatives by
type
Advertising Data
First advertising date: Feb 2025
Total deduplicated creatives: 3.6K
iThemes – Easy Widgets
& Icons
HONGKONG KOALA MOBILE LIMITED
It achieved the greatest revenue growth among all going -global productivity apps in H1 2025, and intensively released
creatives in Q2 2025.
Marketing of Top Productivity App Advertisers: Personalized
Source: Advertising data were from SocialPeta –Advertiser Analysis; the advertising audience data are summarized data and only for your information. Date Range: Jan -Aug 2025
Mexico
Kenya
Venezuela
Bangladesh
Indonesia
Philippines
Algeria
Brazil
USA
India
Major countries/regions of
advertising on Android
Colombia
Panama
Canada
Germany
Argentina
Brazil
UK
Poland
Mexico
USA
Major countries/regions of
advertising on iOS
iOS
51.4%
Android
48.6%
Shares of creatives on
iOS & Android

28 Source: SocialPeta -Advertiser Analysis, displaying the new or relatively popular creatives within the date range. Date Range: Jan -Aug 2025
iThemes ’s Excellent Active Ad Creatives
iThemes’ s creatives were often
about excellent phone themes,
enriched with other elements.
Following trends: AI Classic
of Mountains and Seas became
a global sensation. Such
themes were a great attraction
to people.
Dramatic starting: The first 3s
of creatives about nuisance
calls attracted people’s
attention, before displaying the
product’s rich themes.
Reversal: Mostly released for
Android, the creatives showed
the same theme of several
phones which turned out to be
Android phones. The creatives
focused on the similarity to iOS
phones.
Click the image to play

29
Declaration
1.Data Sources
With the assistance of the world’s biggest advertising intelligence and analysis tool, SocialPeta Data Team has provided you with insights into the mobile advertising data of global game market .We
collect advertising data by sampling worldwide, covering over 80 channels and nearly 70 countries and regions worldwide, and have captured atotal of over 1.6billion advertising data, with over 1million
ad data being updated by the hour each day .Based on such huge data, we can gain insights into the advertising market trends .
2.Data Cycle and Indicators
Overall date range of the report :Jan –Jun 2025
For specific data indicators, please see the notes on each page .
3.Copyright Notice
All tests, images, and graphics contained in this report are protected by the relevant trademark and copyright laws .Some texts and data are public information and their copyrights are owned by their
original creators .No organization or person shall copy or distribute, in whole or in part for any purpose, any portion of this report without approval from our company .The copyrights of all creatives
mentioned inthis report are owned by the respective advertisers .Any unauthorized use ofthis report for commercial activities isabreach of the Copyright Law of the People’s Republic of China and other
relevant laws and regulations as well as the relevant provisions ofthe International Convention .
4.Disclaimer
The industry data and market forecasts presented inthis report are based on the data captured by SocialPeta Data Team and estimated by using astatistical forecasting model combined with research
methods such as desk study and industry interviews .Limited by the research methods and data resources, this report can only be used as reference material .Our company shall have no liability for any
data or points of view inthis report .SocialPeta shall hold no responsibility for any legal consequences resulting from any action taken by any organization or individual by using or based on the above data
information, and the organization or individual shall take full responsibility for any disputes or legal liabilities arising therefrom .
5.Concerned Countries and Regions (based on the distribution area ofSocialPeta’s products, not the actual geographical distribution)
North America :USA, Canada, Mexico, Panama
Europe :Turkey, France, Germany, United Kingdom, Italy, Spain, Netherlands, Norway, Poland, Portugal, Belgium, Switzerland, Austria, Romania, Sweden, Greece, Denmark, Luxembourg, Ireland, Finland
JP &ROK :Japan, South Korea
China’s HK, Macao &TW :Hong Kong (China), Macao (China), Taiwan (China)
Southeast Asia :Thailand, Indonesia, Singapore, Malaysia, Vietnam, Philippines, Cambodia
Oceania :Australia, New Zealand
South Asia :India, Pakistan
Middle East :Bahrain, Qatar, Saudi Arabia, UAE, Azerbaijan, Lebanon, Kuwait, Israel, Oman, Iraq, Morocco
South America :Brazil, Chile, Argentina, Colombia, Peru, Venezuela, Paraguay
Africa :Egypt, Kenya, Nigeria, Angola, South Africa, Algeria, Libya, Senegal, Ivory Coast

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THANKS
2025 REPORT ON MARKETING TRENDS OF PRODUCTIVITY APPS
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