Q3 2025 Live-Streaming Trends

Q3 2 0 25
Liv e -S tre am in g T re n d s R ep ort

EX EC U TIV E S U M MARY
A N O TE F R O M E D UA RD M ONTS E R R A T ( C EO )Stre am H atc h et’s L iv e -S tre am in g T re n d s Q uart e rly R ep ort is a
c u lm in atio n o f th e b ig gest tre n d s, s to rie s, a n d in sig hts fr o m
th e liv e stre am in g a n d vid eo g am es in d ustry fo r Q 3 20 25.
W an t t o b e a m on g t h e fir s t t o h ear a b ou t fu tu re r e p ort s ?
S u b sc rib e t o o u r n ew sle tt e r t o d ay!
S tre am H atc h et w ork s w it h a c o n so rt iu m o f in d ustry -le ad in g
an aly sts an d busin ess le ad ers to un d ers ta n d ke y tre n d s
re la te d t o t h e im pact o f liv e -s tre am in g a u d ie n ce s o n g am in g
cre ato rs , e sp ort s , a n d t h e b ro ad er v id eo g am es i n d ustry .
“W e h op e y o u e n jo y o u r Q 3 2 0 25 v id eo
g am e liv e -s tre a m in g in sig hts re p ort .
W e are ea g er to co n tin ue to offe r
m ark e t-le a din g in sig hts in th e vid eo
g am e stre a m in g in d ustry , and are
t h a nkfu l fo r ou r part n ers ‘ co n tin ued
su p port a nd g uid ance in fr a m in g th is
u n iq ue d ata s e t f o r t h ose w ork in g in t h e
vid eo g am es i n d ustry .”
A BO UT S TR EA M H A TC H ET’S
Q 3 2 0 25 R EP O RT
Our la te st q uart e rly r e p ort o ffe rs a d eta ile d lo ok in to t h e
p ast a n d c u rre n t s ta te o f t h e v id eo g am e liv e -s tre am in g
m ark e t, an d it s re le va n ce to th e pop ula rit y of liv e –
stre am in g p la tfo rm s, g am e p ub lis h er IP , p op ula r m ed ia ,
an d c re ato rs . K ey t a k e aw ays i n clu d e:
T w it c h d ro p ped belo w 5 0 % m ark et sh are fo r th e
fir s t tim e eve r, part ia lly due to vie w bottin g
cra ck d ow ns (b ut r e m ain s t h e m ost-v ie w ed p la tfo rm )
Tik To k Liv e data is in , an d th e m ob ile pla tfo rm
b ro u g ht in 9.2 B hou rs watc h ed in Q3 20 25
co m pare d to 4.6 B fo r T w it c h – a m ajo r sh if t in
p erc e p tio n f o r w here a u d ie n ce s f in d s tre am in g
Th e E sp ort s W orld C up g re w stro n g er, w it h th e
Sau d i- b ack e d g lo b al g am in g eve n t re ach in g 16 8 M
h ou rs w atc h ed – u p 73% f r o m 2 0 24
S u b ath on 2 0 25 r e ach ed r e co rd le ve ls w it h K ai C en at
as t h e b ig w in ner: H is M afia th on 3 m ara th on s tre am
b ro u g ht i n 71% o f a ll S u b te m ber s u b s
Liv e -s tre am in g is th e p la ce fo r s p ort s : A s ju st o n e
exa m ple , F C B arc e lo n a h it 3.2 M vie w ers fo r th eir
m atc h a g ain st C om o 1 9 0 7

Pla tfo rm s
Liv e S tre am in g O ve rv ie w
M ajo r P la tfo rm C om paris o n
C ase S tu d y: T w it c h V s. V ie w bottin g
P la tfo rm V ie w ers h ip D is trib utio n
C ase S tu d y: I n tro d ucin g T ik To k L iv e
T o p S tre am s P er P la tfo rm
E sp ort s
C ase S tu d y: S p ort s a n d F o otb all
E sp ort s O ve rv ie w
To p E sp ort s E ve n ts
S tre am in g C ate g orie s
To p G am es
To p N ew R ele ase s
C ase S tu d y: H yp ed G am es b y C hat M en tio n s
To p G en re s & S tre am in g C ate g orie s
S tre am ers
T o p S tre am ers
C ase S tu d y: K ai C en at’s M afia th on 3
T o p F em ale S tre am ers
T o p V Tu b ers
C ase S tu d y: B ra n d B uzz & C re ato r M ark etin g
E xtra s
M etric s D efin it io n s
A bou t U s
Fu rt h er R ead in g
4
4
5
6
7
8
9
10
10
11
12
1 3
13
14
15
16
1 7
17
18
19
2 0
21
2 2
23
24
25
C lic k o n a t o p ic t o j u m p
to t h e r e le va n t s e ctio n C O NTE N TS

CO M BIN ED L IV E-S TR EA M IN G V IE W ER SH IP
TO TA L L IV E-S TR EA M IN G H O URS W ATC H ED | Q 3 2 0 19 – Q 3 2 0 25 | A LL P LA TF O RM S* Q 3 2 0 20
7 .7 B
Q3 2 0 21
9 .1 B+ 17 %
Q3 2 0 22
7 .9 B
Q3 2 0 23
7 .6 B-1 3 %
Q3 2 0 24
8 .5 B -4 %
Q3 2 0 25
9 .6 B+13 % Liv e -s tre am in g v ie w ers h ip
in Q 3 2 0 25 g re w b y 13 %
Y oY , r e co rd in g t h e h ig hest
Q 3 v ie w ers h ip e ve r
Th e 9 .6 B h ou rs w atc h ed
re co rd ed l a st q uart e r w as
se co n d o n ly Q 2 2 0 21 ( 9 .8 M )
Th e s tro n g Y oY i n cre ase
c o m es d esp it e t h e m ost-
v ie w ed p la tfo rm , T w it c h ,
re co rd in g i t s lo w est
q uart e rly v ie w ers h ip s in ce
Q 1 2 0 20 , w it h K ic k ,
Y ou Tu b e G am in g & C hzzk
a ll s tro n g c o n trib uto rs t o
th e r is e i n g lo b al
vie w ers h ip
+ 12 %4 .0 B+9 5%
Q3 2 0 19 *E xc lu d in g T ik To k L iv e

Tw it c h r e m ain s t h e l a rg est l iv e –
stre am in g p la tfo rm w it h 4 8.1 % o f
th e t o ta l v ie w ers h ip ; h ow eve r, Q 3
20 25 w as t h e f ir s t t im e t h e p la tfo rm
h eld l e ss t h an h alf o f t h e o ve ra ll
m ark e t s h are
T w it c h ’s c ra ck d ow n o n v ie w bottin g
w as a k e y f a cto r i n t h e -6 .1 % Q oQ
sh rin kag e, w it h t h e p la tfo rm
a n nou n cin g i n J u ly t h at m easu re s
h ad b een t a k e n t o t a ck le f r a u d ule n t
vie w ers h ip
Y ou Tu b e G am in g beat i t s o w n
quart e rly v ie w ers h ip r e co rd f o r t h e
se co n d q uart e r r u n nin g , h it tin g 2.5 B
h ou rs w atc h ed
K ic k cro sse d t h e 1 B q uart e rly h ou rs
w atc h ed m ile sto n e f o r t h e f ir s t
tim e i n Q 3 2 0 24 , n ow o ccu p yin g 16 %
of t h e o ve ra ll m ark e t s h are
S O OP K ore a w as f o rm erly A fr e eca TV p rio r t o r e b ra n d in g i n 2 0 24 , a n d S O OP i s r e se rv e d f o r o ve rs e as u se rs .†
M AJO R P LA TFO RM M ARK ET S H A RE
TO P 5 L IV E-S TR EA M IN G P LA TF O RM S* B Y H O URS W ATC H ED | Q 3 2 0 25 V S Q 2 2 0 25
4 8.1 %
TW IT C HYO UTU BE G A M IN GO TH ER SK IC K
SO OP
KO REA †
2 6 .0 %
3.1 %2 .6 %4 .2 %
4 .6 B2.5 B
29 9M
1.5B
2 5 0 M16 .0 %4 42M
CH ZZK
6 .1 %
5 .1 %0 %
1 .7 %*E xc lu d in g T ik To k L iv e 0.7 % 0.1 %

Vie w bot tin g is a p ra ctic e w hic h in fla te s
liv e s tre am v ie w er c o u n ts b y g en era tin g
fa k e o r u n re g is te re d v ie w in g s e ssio n s ,
cre atin g a n i llu sio n o f h ig her p op ula rit y
It ’s b een a t o p ic o f i n cre asin g d is c u ssio n , a s
sh ow n b y a + 212 % in cre ase i n Tw it c h
ch atte rs r e fe re n cin g i t o ve r t h e l a st 2
y e ars ( p eak in g a t 5 3K c h atte rs i n Q 3)
In l a te J u ly 2 0 25, T w it c h a n nou n ce d
m easu re s d esig ned t o r e d uce f a k e
vie w ers h ip , w hic h r e su lt e d i n a + 5% QoQ
re co ve ry i n t h e p ro p ort io n o f v ie w ers h ip
c o m in g f r o m r e g is te re d v ie w ers fo r t h e
q uart e rly T o p 1 0 0 c h an nels , u p t o 7 4 %
P rio r t o 2 0 24 , t h e a ve ra g e r e g is te re d
vie w er r a te f o r t h e T o p 1 0 0 w as t y p ic a lly
o ve r 7 5% ( i.e . a t l e ast o n e i n e ve ry 3 h ou rs
w atc h ed w as b y a r e g is te re d v ie w er),
in d ic a tin g t h at t h ere i s s til l g ro u n d t o b e
m ad e i n T w it c h ’s b attle a g ain st f a k e
vie w ers h ip
In cre a se i n vie w bott in g
m en tio n s p re ce d es -9 % f a ll
in R eg is te re d V ie w er R ate
T W IT C H ’S B A TTLE A GA IN ST V IE W BO TTIN G
REG IS TE R ED U SE R S A N D O VER A LL H O URS W ATC H ED F O R T H E T O P 1 0 0 C H AN NELS * O N T W IT C H | 2 0 23 – 2 0 25 TW IT C H C H ATTE R S
M EN TIO NIN G
VIE W BO T
+5% r e co ve ry i n
R eg is te re d V ie w er
R ate a m id T w it c h
in te rv e n tio n
*Q uart e rly T o p 1 0 0 c h an nels o n T w it c h b y H ou rs W atc h ed 90 % 80 % 70 % 60 % 50 % Q3 AVER A G E
R EG IS TE R ED
V IE W ER R A TE 10 0% 50 K 40K 30 K 20 K 0 60 K Q4 Q1
20 23 Q2 Q3 Q4 Q1
20 24 Q2 Q3 Q1
20 25 Q2 10 K

Th e o rd er o f t h e T o p 9 c h an n els h asn ’t c h an g ed f r o m Q 3 2 0 24 , t h ou g h 3 o f t h e T o p 5
p la tfo rm s, Y ou Tu b e G am in g , K ic k an d C hzzk , h ave a ll s e en s tro n g Y oY v ie w ers h ip g ro w th
Y ou Tu b e G am in g h as c o n tin ued i t s l o n g -t e rm g ro w th , r e ach in g j u st u n d er 2 .5 M h ou rs i n
t h e l a st q uart e r, w hic h i s m ore t h an d ou b le t h e v ie w ers h ip l e ve l r e co rd ed i n Q 3 2 0 23
K ic k b la ste d t h ro u g h t h e 1 B q uart e rly h ou rs w atc h ed m il e sto n e i n Q 3 2 0 25 , r e ach in g o ve r
1.5 B h ou rs w hic h i t s e lf w as n early 1 B m ore t h an t h e v ie w ers h ip r e co rd ed 1 y e ar p rio r
C hzzk ’s + 53% Y oY ris e i n v ie w ers h ip h as n arro w ed t h e g ap t o t h eir K ore an c o u n te rp art
S O OP K ore a w hic h h as c o n sis te n tly r e co rd ed o ve r 2 8 0 M q uart e rly h ou rs w atc h ed s in ce Q 1
20 24 ( b ut w it h ou t c ro ssin g t h e 3 0 0M m ark )
K ak ao TV pro p elle d i t s e lf i n to t h e T o p 1 0 f o r t h e f ir s t t im e, c o n tin uin g i t s r e su rg en ce i n t h e
K ore an m ark e t, a n d m ovin g c lo se r t o R um ble , B ig o L iv e , S te am & Face b ook L iv e , w hic h a ll
s a w Y oY d eclin es
*P la tfo rm s t ra ck e d i n clu d e: T w it c h , Y ou Tu b e G am in g , K ic k , S O O P K ore a ( f o rm erly A fr e eca TV ), C hzzk , R um ble , B ig o L iv e , S te am , F ace b ook L iv e ,
Tro vo , O pen re c, S O OP, R oote r, D Liv e , N ave rT V , M ild om , V K , L o co , a n d K ak ao T V .
P LA TFO RM V IE W ER SH IP D IS TR IB U TIO N
ALL P LA TF O RM S* B Y H O URS W ATC H ED W IT H % G RO W TH | Q 3 2 0 25 V S. Q 3 2 0 24
4.6 B-1 0 %2.5 B+ 29 %1.5 B29 9M +1% + 18 7%25 0 M117 M-5 %-1 2 %7 0 M70 M59 M4 3M16 M12 M7 M5M2M1M 10 0K+1.4 M % -1 % + 39 5%-4 5%+ 37 2%-7 5% + 3.8 K %+53%-2 1%-1 6 %+14 %

At t h e e n d o f Q 2 2 0 25, S tre am H atc h et b eg an
in g estin g Tik To k L iv e s tre am in g d ata ,
u n lo ck in g v ie w ers h ip d ata f o r a m ajo r p ort io n o f
th e g lo b al l iv e -s te am in g i n d ustry
In Q 3 2 0 25, T ik To k L iv e r e co rd ed 9.1 B h ou rs
w atc h ed ; a lm ost d ou b le t h e v ie w ers h ip o f
Tw it c h w hic h h as h is to ric a lly b een r e co g nis e d
as t h e p re m ie r l iv e -s tre am in g p la tfo rm
T h e i n tro d uctio n o f T ik To k L iv e d ata c a sts a
l ig ht o n t h e d if fe re n ce s i n s tre am in g b eh avio u r
b y c o m parin g t h e d is trib utio n o f g am e
vie w ers h ip o n c o m petin g p la tfo rm s
Lo n g -fo rm c o n te n t f o r c o lla b ora tiv e & n arra tiv e –
d riv e n g am es s u ch a s L e ag ue o f L e g en d s,
C ou n te r-S trik e & G TA V h ave g re ate r
vie w ers h ip o n Tw it c h & K ic k
V ie w ers h ip o f G are n a F re e F ir e & R ob lo x is
m ore d riv e n b y r e g io n al i n te re sts , r e so n an ce
w it h s h ort -fo rm c o n te n t, a n d y o u n g er a u d ie n ce
p re fe re n ce s o n You Tu b e & Tik To k L iv e
W an t t o k n ow m ore a b ou t o u r n ew T ik To k
Liv e d ata ? C hat w it h o u r t e am h ere
O VER A LL V IE W ER SH IP A N D T O P G AM ES O N T IK TO K L IV E B Y H O URS W ATC H ED | Q 3 2 0 25
I N TR O DUCIN G TIK TO K L IV E S TR EA M IN G D ATA
Gam e-P la tfo rm A ffin it y :
% s h are o f h ou rs
w atc h ed f o r s e le cte d
g am es o n T o p 4
p la tfo rm s
9 .1 B4 .6 B2.5 B1.5 B Q3 2 0 25 h ou rs
w atc h ed w /
Tik To k L iv e
O TH ER S

Ib ai c o n tin ued t o b re ak r e co rd s w it h
L a V ela d a d el A ño V , p eak in g a t
9 .2 M c o n cu rre n t v ie w ers o n Tw it c h
an d b re ak in g t h e b oxin g e ve n t’s
p re vio u s p eak v ie w ers h ip r e co rd
w it h in t h e f ir s t h ou r o f t h is e d it io n
A pple ’s S ep te m ber a n nou n ce m en t
on You Tu b e , f e atu rin g d eta ils o f t h e
new iP hon e 1 7 , d re w t h e h ig hest
p eak c h an nel v ie w ers h ip f o r N on –
G am in g s tre am s w it h 2.8 M p eak
C CV a n d p ro vo ke d 25 K c h at
m en tio n s o f iP hon e on Tw it c h (5 x
th e d aily a ve ra g e)
N in te n d o D ir e ct ’s S ep te m ber
stre am o n You Tu b e r e ach ed 1.5 M
p eak v ie w ers , r e ve alin g n ot o n ly
n ew s o n S u p er M ario G ala xy g am es
o n Sw it c h 2 , b ut a ls o c o n fir m atio n o f
an A pril 2 0 26 m ovie r e le ase
T O P E V EN TS B Y P EA K V IE W ER SH IP I N Q 3 2 0 25
PEA K C O NCU RREN T V IE W ER S P ER C H AN NEL B Y C A TE G O RY | Q 3 2 0 25
L a V ela d a
del A ño V
L a V ela d a
del A ño V
2 .8 M2.8 M
9 .2 M9 .2 M
Apple
E ve n t
A pple
E ve n t Nin te n d o
D ir e ct
N in te n d o
D ir e ct 1.5 M1.5 M SP O RTS /
E N TE R TA IN M EN T
SP O RTS /
E N TE R TA IN M EN T NO N-G AM IN GNO N-G AM IN G GAM IN GGAM IN G

Sp ort s liv e s tre am in g v ie w ers h ip h as
g ro w n r a p id ly i n r e ce n t y e ars , d riv e n
la rg ely b y b oxin g e ve n ts s u ch a s L a
V ela d a a n d Su p ern ova S trik ers . I n Q 3
20 25, f o otb all c o n te n t d om in ate d t h e
m ost-v ie w ed s p ort s s tre am s
FC B arc e lo n a s u rp asse d 2 M v ie w ers o n
th re e o cca sio n s b y a ir in g t h re e p re –
se aso n m atc h es f o r f r e e o n You Tu b e
Th eir w e ekd ay t o u r g am es i n S eo u l ( 2 .4 M )
an d D ae g u ( 2 M ) d re w i m pre ssiv e
a u d ie n ce s d esp it e a ir in g o u ts id e p rim e
hou rs f o r E u ro p e a n d S o u th A m eric a ,
w hile t h eir f in al h om e m atc h a g ain st
C om o 1 9 0 7 p eak ed a t 3 .2 M
Tu rk is h You Tu b e ch an nels a ls o s h ow ed
fo otb all’s g ro w in g a p peal; G ala ta sa ra y
re ach ed 2.4 M p eak v ie w ers f o r a s ig nin g
an nou n ce m en t, a n d H T S p or h it 8 60 K
durin g a B eşik ta ş E u ro p a L e ag ue t ie
B A RÇA D EM ONSTR A TE S F O OTB A LL ’S L IV E S TR EA M IN G A PPEA L
PEA K C O NCU RREN T V IE W ER S P ER 5 M IN O F A IR TIM E O N F C B ARCELO NA Y T C H AN NEL | Q 3 2 0 25
vs S E O UL – 3 1 J U L
ST
v s D AEG U – 4 A U G
TH
v s C O M O 1 9 0 7 – 1 0 A U G
TH
P EA K C CV
3 .2 M 2M 1M 3M 3.5 M 2.5 M 1.5 M 0.5 M Kic k -o ff Half -t im e Fu ll- t im e

ESP O RTS L IV E-S TR EA M IN G V IE W ER SH IP
TO TA L E SP O RTS V IE W ER SH IP B Y H O URS W ATC H ED | Q 3 2 0 19 – Q 3 2 0 25 | A LL P LA TF O RM S
Esp ort s v ie w ers h ip s a w a + 8 %
in cre ase Y oY up t o 8 0 5M h ou rs
w atc h ed – t h e h ig hest Q 3 f ig ure
re co rd ed
21% o f t h e E sp ort s v ie w ers h ip
t h is q uart e r i s a ttrib ute d t o t h e
20 25 E sp ort s W orld C up ( E W C)
R io t G am es ’ L e ag ue o f L e g en d s
to u rn am en t 2 0 25 M id -S easo n
In vit a tio n al w as t h e m ost
w atc h ed e ve n t o f t h e q uart e r,
re co rd in g 7 2M h ou rs w atc h ed
an d p eak in g a t 3 .4 M v ie w ers
M LB B M id S easo n C up 2 0 25 w as
h oste d a t E W C a n d h ad t h e 2
h ig hest p eak v ie w ers h ip a t 3 .3 M ,
d riv e n b y S o u th east A sia n
au d ie n ce s o n You Tu b e an d
Tik To k L iv e
nd
Q 3 2 0 19
3 9 8 M
Q3 2 0 20
4 51M
Q 3 2 0 21
4 82M
Q3 2 0 22
7 51M
Q 3 2 0 23
6 36 M
Q3 2 0 24
7 4 4M
Q3 2 0 25
8 0 5M +13 % *O ffic ia l e sp ort s t o u rn am en ts t ra ck e d b y S tre am H atc h et+7 % +56 % -1 5 % +17 % +8 %

Ju ly a n d A ug ust s a w th e 2 e d it io n
of t h e E sp ort s W orld C up , w hic h
b uilt o n i t s 2 0 24 v ie w ers h ip b y + 7 3%
to r e ach 16 8 M t o ta l h ou rs w atc h ed
nd
T h e 2 0 25 E W C s a w a s h if t i n
p la tfo rm v ie w ers h ip d is trib utio n ,
w it h Tw it c h ce d in g 1 9 % o f i t s
p re vio u s s h are t o Y ou Tu b e an d
Tik to k , w hic h g re w t o 4 3% a n d 1 2 % ,
re sp ectiv e ly
T h e g ro w th i n v ie w ers h ip o n t h ese
p la tfo rm s i s o w ed t o S o u th east
A sia n c h an nels su ch a s M PL
In d on esia , w hic h a m asse d 1 1.9 M
h ou rs w atc h ed i n t o ta l, a s w ell a s
g re ate r c o -s tre am er p re se n ce ,
w it h c re ato rs s u ch a s s c u m p ,
Gau le s , a n d C r7 H ora a c o n trib utin g
ove r 4 M h ou rs o n You Tu b e
betw een t h em
E SP O RTS W OR LD C U P 2 0 25 V IE W ER SH IP
H O URS W ATC H ED , A M A, & P EA K C CV A T E W C 2 0 25 | 2 0 25 V S 2 0 24 | A LL P LA TF O RM S
TO P G AM ES B Y A M A
% S H ARE
H O URS W ATC H ED
B Y P LA TF O RM
20 2520 24 31%4 9%4 3%30 %12 %6 %9%8 %
1 6 8 M16 8 M
TO TA L
H O URS W ATC H ED
3 .2 M3 .2 M
PEA K C O NCU RREN T
VIE W ER S
OTH ER S
+ 7 3%+ 33%
FB L IV ETIK TO KTW IT C HYO UTU BE MOBIL E L E G EN D S:
B A N G B A N G PU BG M OBIL E LE A G U E O F L E G EN D S CO UN TE R -S TR IK E GAREN A F R EE F IR E 54 3K 448K 402K 335 K 26 5K +4 5% -8 % +112 % +4 0% +112 %

GTA V re m ain ed t h e m ost-
w atc h ed g am e o n l iv e s tre am in g
in Q 3 2 0 25, w it h a + 8 % Q oQ
in cre ase u p t o 554 M h ou rs
w atc h ed ; 2 6 % h ig her t h an t h e
sa m e p erio d l a st y e ar
P ro p elle d b y t h e 2 0 25 M id -S easo n
In vit a tio n al t o u rn am en t, L e ag ue
of L e g en d s s a w a + 18 % i n cre ase
in v ie w ers h ip t o p ass t h e 5 0 0M
m ark f o r t h e f ir s t q uart e r s in ce Q 1
20 24
R ob lo x le ap t 8 p la ce s i n t h e
q uart e rly T o p 1 0 w it h a + 15 7 %
in cre ase i n h ou rs w atc h ed t o
2 25 M ; t h e v ir a lit y o f t h e G ro w a
G ard en e xp erie n ce h as p la ye d a
k e y r o le , r e co rd in g o ve r 1 5 M h ou rs
w atc h ed i n t h e l a st q uart e r o n
Y ou Tu b e alo n e
T O P G A M ES O N L IV E S TR EA M IN G
TO P G AM ES B Y H O URS W ATC H ED | Q 3 2 0 25 V S Q 2 2 0 25 | A LL P LA TF O RM S*
Gra n d T h eft A uto VG ra n d T h eft A uto VL e ag ue o f L e g en d sLe ag ue o f L e g en d sCou n te r-S trik eC ou n te r-S trik eD ota 2D ota 2R ob lo xR ob lo xM ob ile L e g en d s:
B an g B an g
M ob ile L e g en d s:
B an g B an g
G are n a F re e F ir eG are n a F re e F ir eV A LO RA N TVA LO RA N TM in ecra ftM in ecra ftF o rt n it eF o rt n it e+ 2%+ 2%
+ 18 %+18 %+8 %+8 %–+4 0%+4 0%-4 %-4 %-2 4 %-2 4 %+16 %+16 %
5 54 M554 M525 M525 M
27 8 M27 8 M
19 1M19 1M17 5M17 5M15 5M15 5M14 7M14 7M
2 5 1M2 5 1M2 25 M225 M215 M215 M
+3%+ 3%-4 %-4 %+15 7 %+15 7 %*E xc lu d in g T ik To k L iv e

EA S p ort s F C 2 6 re co rd ed t h e h ig hest l iv e s tre am in g v ie w ers h ip i n t h e f ir s t 3 0 d ays a ft e r r e le ase w it h 6 2.3 M h ou rs w atc h ed . K ic k
cre ato rs c o n trib ute d a th ir d o f t h at t o ta l , w hic h i s d ou b le t h e s h are c o m pare d t o t h e r e le ase o f t h e p re vio u s e d it io n
†
H ollo w K nig ht: S ilk so n g r a ck e d u p 3 .8 M h ou rs w atc h ed i n i t s f ir s t 2 4 h ou rs , w hic h i s t h e h ig hest f ir s t-d ay v ie w ers h ip f o r a n
in d ie g am e s in ce t h e r e le ase o f P alw orld in Q 1 2 0 24
8 o f t h e t it le s i n t h e q uart e rly T o p 1 0 r e co rd ed o ve r h alf o f t h eir f ir s t m on th o f v ie w ers h ip w it h in t h e f ir s t w eek, n ota b ly
B ord erla n d s 4 w hic h w as p ro p elle d t o n early 15 M h ou rs w atc h ed b y a f e atu re i n K ai C en at’s M afia th on 3 an d a s u cce ssfu l
Tw it c h d ro p s c a m paig n b y sh ro u d
*F ir s t 3 0 D ays s in ce r e le ase , i n clu d in g v ie w ers h ip u p t o a n d i n clu d in g 2 1 O cto b er i n c a se s w here a g am e w as r e le ase d n ear t h e e n d o f Q 3 2 0 25. st
† I n d ic a te s d ata s ta rt in g f r o m E arly A cce ss r e le ase d ate
F IR ST 3 0 D AYS
FIR ST W EEK
% F IR ST W EEK
T O P N EW R ELE A SE S O N L IV E S TR EA M IN G
TO P R ELE A SE S B Y F IR ST 3 0 D AYS’ H O URS W ATC H ED * | Q 3 2 0 25 | T W IT C H , Y TG , K IC K , F B L IV E 32.2 M6 2.3 M19 .8 M24 .0 M14 .9 M10 .5 M10 .5 M10 .0 M10 .0 M9.8 M9.8 M9.3 M8 .0 M35 %56 %59 %4 6%70 %70 %67%6 6%56 %67%
Hollo w K nig ht:
S ilk so n g
EA S p ort s
F C 2 6 †
N BA 2 K 26 † B ord erla n d s 4S ile n t H ill
f * †
W uch an g :
Falle n F eath ers
D yin g L ig ht:
T h e B east
D on key K on g
B an an za
G ro u n d ed 2 † N o, I ’m N ot a
H um an

MOST-H YP ED R ELE A SE S B A SE D O N TW IT C H CH A TTE R
HO URS W ATC H ED 7 D P O ST-R ELE A SE V S C H AT M EN TIO NS 9 0 D P R IO R* | Q 3 2 0 25 | T W IT C H *T o p 1 0 Q 3 2 0 25 r e le ase s b y T w it c h H ou rs W atc h ed o n ly
I n d ic a te s d ata s ta rt in g f r o m E arly A cce ss r e le ase d ate†
T w it c h ch atte r c a n b e u se d a s a n
in d ic a to r o f t h e h yp e f o r a n ew g am e i n
t h e p re -r e le ase p erio d , b ut d oes n ot a lw ays
tra n sla te t o h ig h l iv e -s tre am in g v ie w ers h ip
p ost-r e le ase
S ile n t H ill f w as t h e m ost-t a lk e d a b ou t
re le ase o f t h e q uart e r o n Tw it c h , r e cie vin g
539 K c h at m en tio n s i n t h e 9 0 d ays p rio r
to r e le ase , w hile a c lu ste r o f t h e T o p 1 0
in clu d in g N BA 2 K 26 , W uch an g : F alle n
F eath ers a n d G ro u n d ed 2 a ve ra g ed
aro u n d 50 K m en tio n s p rio r t o 5M h ou rs
w atc h ed i n t h e f ir s t w eek
†
†
†
Th e h yp e f r o m Hollo w K nig ht: S ilk so n g
an d EA S p ort s F C 26 t ra n sla te d i n to
s ig nif ic a n t f ir s t w eek v ie w ers h ip , w it h b oth
c ro ssin g 13 M h ou rs w atc h ed
†
Sp ecia l a ck n ow le d g em en t g oes t o i n d ie
t it le N o, I ’m N ot a H um an w hic h w as o n ly
m en tio n ed 2 .5 K t im es i n t h e 3 m on th s p rio r
to r e le ase y e t g ain ed g re at t ra ctio n t o r e ach
4 .4 M h ou rs w atc h ed 15 M 10 M 5M 5K 10 K 50 K 10 0K 50 0K 0 CH AT M EN TIO NS I N T H E 9 0 D AYS
P R IO R T O R ELE A SE HO URS W ATC H ED F IR ST 7 D AYS 0 LO W C H ATTE R
LO W H O URS W ATC H ED HIG H C H ATTE R
H IG H H O URS W ATC H ED HIG H C H ATTE R
LO W H O URS W ATC H ED

Wit h 1 .7 B h ou rs w atc h ed i n Q 3 2 0 25,
N on -G am in g ( in clu d in g J u st C hattin g ,
IR L, S p ort s , a n d S p ecia l E ve n ts ) e xte n d ed
it s d om in an ce a s t h e m ost-w atc h ed
g en re o n l iv e s tre am in g , g ro w in g i t s
v ie w ers h ip b y + 20 % YoY
A ctio n w as t h e T o p 1 0 g en re w it h t h e
la rg est g ro w th i n v ie w ers h ip , w it h +4 8%
m ore h ou rs w atc h ed t h an t h e s a m e
perio d l a st y e ar. T it le s s u ch a s D ead b y
D aylig ht a n d R ust c o n trib ute d t o t h e
g en re ’s Y oY r is e
M MORPG r o se 2 p la ce s f r o m 1 0 t o 8 ,
t h e +4 1% i n cre ase i n h ou rs w atc h ed i s
la rg ely o w ed t o t h e p erfo rm an ce o f
R ob lo x , w hic h f o rm ed o ve r a t h ir d o f
th e g en re ’s v ie w ers h ip t h is q uart e r
th th
M OST P O PU LA R S TR EA M IN G G EN RES
+20 % TO P S TR EA M IN G G EN RES B Y H O URS W ATC H ED | Q 3 2 0 25 V S Q 3 2 0 24 | A LL P LA TF O RM S* Non -G am in gFir s t-P ers o n
Sh oote r
A ctio n -A dve n tu re M OBAA ctio n Sh oote r D riv in g /R acin g M MORPG B attle R oya le R ole -P la yin g + 5%+ 3%+ 4 8%+26 %+7 %+16 %+27 %+4 1%-2 %*E xc lu d in g T ik To k L iv e 1.1 8 B 1.2 1B 1.7 0 B 1.0 6M 871M 836 M 673M 552M 535 M 538 M

Kai C en at w as t h e m ost-v ie w ed c re ato r a cro ss a ll p la tfo rm s i n Q 3 2 0 25 , r e co rd in g 91.4 M h ou rs w atc h ed o n Tw it c h , t h an ks t o h is
3 0 -d ay M afia th on 3 e ve n t, t h e t h ir d a n nual e d it io n o f h is m ara th on s tre am in g e ve n t
ib ai c la im ed s e co n d p la ce i n t h e r a n kin g s, w it h 8 8 % o f h is t o ta l h ou rs w atc h ed c o m in g f r o m La V ela d a V , w hile IS h ow Sp eed
re ach ed 4 3.5 M h ou rs d riv e n b y s tro n g v ie w ers h ip o f h is 3 5 -d ay t o u r o f t h e U S
N ew co m ers t o t h e T o p 1 0 w ere N oob Sap ie n s , prim arily b ro ad ca stin g R ob lo x G ro w a G ard en s to ck a n d t ra d e u p date s o n
Y ou Tu b e , a n d A bsi o n K ic k w ho r e g is te re d 1 0 .4 M o f h is t o ta l 2 3 .5 M h ou rs stre am in g G TA V
T O P 1 0 S TR EA M ER S
TO P S TR EA M ER S B Y H O URS W ATC H ED | Q 3 2 0 25 V S Q 2 2 0 25 | A LL P LA TF O RM S*
Noob Sap ie n s A bsi
3 0 .7 M30 .7 M24 .2 M24 .2 M29 .7 M29 .7 M23 .5 M91.4 M51.7 M4 3.5 M23 .0 M22.3 M21.0 M
Cae d re l ib ai IS h ow Sp eedK ai C en atA din R oss J y n xzi M ah erc o加 藤純⼀うん
〇ちゃん
+4 02% + 36 % +6 0 0% +7 6 % +28 9%+30 7% +6 %+31%+ 4 3%-0 .9 % *E xc lu d in g T ik To k L iv e

Su b te m ber is T w it c h ’s a n nual
S ep te m ber p ro m otio n w here v ie w ers
g et d is c o u n te d s u b s, e n co u ra g in g
m ore c o m mun it y s u p port
T h is y e ar, K ai C en at o p te d t o h ost h is
a n nual M afia th on eve n t i n S ep te m ber ;
p le d g in g t o d on ate a s h are o f t h e
eve n t’s r e ve n ue t o f u n d a s c h ool
p ro je ct i n N ig eria , h e a m asse d a
r e co rd 1 .1 M s u b s o ve r t h e 3 0 d ay
p erio d
M afia th on 3 e n d ed u p w it h a 7 1%
s h are o f a ll n et c h an nel s u b sc rip tio n s
fo r c re ato rs h ostin g a s u b ath on
K A I C EN A T D O M IN A TE S S U BTE M BER 2 0 25
NET D AIL Y S U BSC R IP TIO NS F O R S U BATH O N C R EA TO RS* | 2 0 22 – 2 0 25 | T W IT C H *C re ato rs w it h su b ath on in t h e s tre am t it le i n S ep te m ber 2 0 22 – 2 0 25
O th er
S u b ath on
cre ato rs
1 .6 M
20 25
1.6 M
20 25
1M 0 .5 M 2M 1.4 M
20 24
1.4 M
20 24
1.1 M
K ai C en at
20 25
1.1 M
K ai C en at
20 25
5 11K
2 0 23
5 11K
2 0 23
6 8 0 K
20 22
6 8 0 K
20 22
1.5 M C U M ULA TIV E N ET D AIL Y S U BSSH ARE O F T O TA L
SE P TE M BER
SU BA TH O N S U BS
K ai C en at ’s
S ep te m ber 2 0 25 s u b
to ta l a lo n e e clip se d
th e o ve ra ll n um ber
o f n ew s u b s i n
S u b te m ber 2 0 22
(6 8 0 K ) a n d 2 0 23
(5 11K ) DAY 3 0 DAY 1 Kai C en at DAY 1 5 20 25 71% 29 % 0

Extra E m ily i n cre ase d h er T w it c h v ie w ers h ip Q oQ b y + 51% t o r e ach t h e t o p o f t h e q uart e rly h ou rs w atc h ed r a n kin g s f o r f e m ale
c re ato rs , l a rg ely d ue t o t h e s u cce ss o f h er E ld en R in g m ara th on i n A ug ust, w hic h p eak ed a t 5 4 K c o n cu rre n t v ie w ers
E m ir u dro p ped t o s e co n d , b ut d re w 6.5 M h ou rs o f v ie w ers h ip d riv e n b y a v a rie ty o f c o lla b ora tio n s w it h o th er T o p 1 0 s tre am ers
in clu d in g Extra E m ily , C in na ( 2 .9 M H W ) & Sak u ra ( 2 .7 M H W ) , s u ch a s a M urd er M yste ry N ig ht a n d a c o sp la y c o n te st a t S an D ie g o
C om ic -C on
Z U LLY Y_C S e n te re d t h e T o p 3 a s s h e c o n tin ued t o g ro w h er K ic k vie w ers h ip s in ce j o in in g t h e p la tfo rm i n Q 1 2 0 25, h it tin g 4 .6 M h ou rs
w atc h ed . H er I R L c o n te n t g en era te d t h e m ajo rit y o f h er v ie w ers h ip , w it h a b ir t h d ay s tre am h it tin g o ve r 10 0K p eak C CV i n A ug ust
T O P 1 0 F E M ALE S TR EA M ER S
TO P F E M ALE S TR EA M ER S B Y H O URS W ATC H ED | Q 3 2 0 25 V S Q 2 2 0 25 | A LL P LA TF O RM S*
Sak u ra
2 .9 M2.9 M2.5 M2.5 M4 .4 M3.8 M7.4 M6.5 M4 .6 M2.3 M2.3 M
Valk yra e E m ir u c in na Extra E m ily J in nytty M is sM ik kaa IJ e n z ZU LLY Y_C S m ile n ka-
n ola sc o
+ 51%-1 3 %+ 4 3%-2 7 %-3 3%-0 .4 %+23 5 %+ 7 3%-1 3 %3 .7 M3.7 M+7 1%
*E xc lu d in g T ik To k L iv e , a n d n ot i n clu d in g V Tu b ers

Usa d a P ek ora re cla im ed h er p la ce a s t h e m ost-w atc h ed V Tu b er o f t h e q uart e r w it h 9.3 M h ou rs w atc h ed , t h ou g h i t w as l a rg ely
d ue t o d ecre ase s i n v ie w ers h ip f r o m l a st q uart e r’s T o p 2 S ak u ra M ik o & K uzu h a w ho s a w Q oQ f a lls o f – 3 3% a n d -2 8 % ,
re sp ectiv e ly . P eko ra a m asse d o ve r 2 M h ou rs o f v ie w ers h ip w hil e s tre am in g g am es f r o m t h e F in al F an ta sy f r a n ch is e
胡 桃沢りりか ( R ir ik a K uru m iz a w a) r e ach ed t h e T o p 1 0 f o r t h e f ir s t t im e, s e cu rin g 4 s p ot a ft e r r e co rd in g 6 .5 M h ou rs w atc h ed –
a + 6 9% i n cre ase o n la st q uart e r a n d n early 5 X h ig her t h an t h e s a m e p erio d l a st y e ar
th
T h e b ig gest m ove r w it h in t h e T o p 1 0 w as O haya m a , w ho r e -e n te re d t h e T o p 1 0 w it h a + 15 8 % Q oQ i n cre ase i n v ie w ers h ip .
D urin g t h e q uart e r s h e a ttra cte d s tro n g v ie w ers h ip p la yin g E ld en R in g N ig htre ig n , G ro u n d ed & Sh ad ow ve rs e : C ham pio n s
B attle , p eak in g a t 5 6 .5 K c o n cu rre n t v ie w ers
T O P 1 0 V TU BER S
TO P V TU BER S B Y H O URS W ATC H ED | Q 3 2 0 25 V S Q 2 2 0 25 | A LL P LA TF O RM S* 5.0 M4 .4 M4.3 M6 .5 M6 .0 M9.3 M8 .7 M7.7 M
Pek ora
C h. 兎 ⽥
ぺこら
Mik o C h.
さ くらみこ
Kuzu h a
C han nel
S u b aru C h.
⼤ 空スバル
Koyo ri c h .
博 ⾐こより
Koro n e C h.
戌 神ころね
ir o n m ou se胡 桃沢りりか 葉⼭舞鈴 /
O haya m a C h.
+ 3%-3 3%-2 8 % +15 8 %-4 4%+6 9%+6 0 % -4 % 6 .3 M-2 0 % 6 .4 M+33% 叶 ちゃんねる
*E xc lu d in g T ik To k L iv e

Th ro u g hou t Q 3 2 0 25, t h ere w ere v a rio u s
n ota b le sp ik es i n d aily T w it c h ch at
m en tio n s r e la te d t o b ra n d a ctiv a tio n s
Sp ort s m ed ia c o m pan y D AZN part n ere d
w it h G erm an c re ato r E lia sN 97 w ho
hoste d a f o otb all w atc h -p art y , w it h b ra n d
m en tio n s r e ach in g 5.6 K o n t h e d ay
Te ch b ra n d A lie n w are sp on so re d
Lu d w ig ’s F A ST 5 2 c h arit y m ara th on ,
co n trib utin g a $ 5,0 00 d on atio n w hic h
sp ark e d a 9 K i n cre ase i n d aily m en tio n s
A m on g t h e m an y s p on so rs o f K ai C en at’s
M afia th on 3 w as C ro cs , w hic h s a w 2 6 K
m en tio n s u p on t h e r e ve al o f s p ecia l
e d it io n s h oes h on orin g t h e e ve n t
Th e r e -r e le ase o f t h e B ale n cia g a sk in s i n
F o rt n it e g en era te d 2.1 K m en tio n s,
h ig hlig htin g s tro n g c o m mun it y i n te re st
a n d b uzz a ro u n d t h e r e viv a l
T O P B RA ND C A M PA IG N S I N Q 3 2 0 25
DAIL Y T W IT C H C H AT M EN TIO NS V S D AIL Y A VER A G E P ER B RA N D | Q 3 2 0 25
In te re ste d i n b ra n d s a ctiv a tin g w it h
c re ato rs i n 2 0 25 ? F in d o u t m ore h ere 5.6 K5.6 K Elia sN 97 Lu d w ig kaic e n at 26 K26 K 9.2 K9 .2 K +9 .0 K+9 .0 K +5.3 K+ 5.3 K +24 .7 K+24 .7 K 2.1 K2 .1 K +1.9 K+1.9 K AUG 1 9A UG 1 9 SE P 2 8S E P 2 8 SE P 2 6S E P 2 6 AUG 2 7A UG 2 7

ABO UT T H IS R EP O RT

HO URS W ATC H ED
Th e t o ta l n um ber o f h ou rs t h e a u d ie n ce w atc h ed t h e c h an nel o ve r t h e s e le cte d t im efr a m e
PEA K C O NCU RREN T V IE W ER S
Th e m axim um n um ber o f v ie w ers w atc h in g t h e c h an nel a t t h e s a m e t im e r e ach ed w it h in
t h e s e le cte d t im efr a m e
AVER A G E C O NCU RREN T V IE W ER S
Th e a ve ra g e n um ber o f v ie w ers w atc h in g t h e c h an nel d urin g t h e b ro ad ca stin g t im e w it h in
t h e s e le cte d t im efr a m e
AIR TIM E
Th e a m ou n t o f t im e t h at a c h an nel b ro ad ca ste d l i v e i n h ou rs
U N IQ UE C H ATTE R S
Th e t o ta l n um ber o f u n iq ue T w it c h u se rs w ho m en tio n ed t h e b ra n d d urin g t h e s e le cte d
tim efr a m e
REG IS TE R ED V IE W ER R A TE
R atio o f t h e h ou rs w atc h ed b y r e g is te re d v ie w ers o n a l iv e -s tre am in g p la tfo rm t o t h e t o ta l
vie w ers h ip b y a ll v ie w ersSTR EA M H A TC H ET
M ETR IC S D EFIN IT IO NS

ABO UT S TR EA M H A TC H ET A BO UT G A M ESQ UA RE
H O LD IN GS, I N C
Stre am H atc h et pro vid es data fr o m th e to p vid eo
g am e stre am in g sit e s via a ro b ust busin ess
in te llig en ce p la tfo rm . W e p ow er in sig htfu l, in fo rm ed
d ecis io n s le ad in g to in nova tio n a n d g ro w th th ro u g h
th e a g gre g atio n o f d yn am ic , g ra n ula r d ata . T o le arn
m ore , v is it w ww.s tre am hatc h et.c o m .
G am eS q uare ‘s (N ASD AQ :G AM E) mis sio n is to
re vo lu tio n iz e th e w ay b ra n d s an d g am e p ub lis h ers
c o n nect w it h h ard -t o -r e ach G en Z , G en A lp ha, an d
M ille n nia l au d ie n ce s. Our next gen era tio n m ed ia ,
e n te rt a in m en t, an d te ch nolo g y ca p ab ili t ie s driv e
c o m pellin g o u tc o m es fo r c re ato rs a n d m axim iz e o u r
b ra n d p art n ers ‘ re tu rn o n in ve stm en t. Th ro u g h o u r
p urp ose -b uilt pla tfo rm , w e pro vid e aw ard w in nin g
m ark e tin g a n d c re ativ e s e rv ic e s, o ffe r le ad in g d ata a n d
an aly tic s so lu tio n s, an d am plif y aw are n ess th ro u g h
FaZ e C la n E sp ort s , o n e o f th e m ost p ro m in en t a n d
in flu en tia l g am in g o rg an iz a tio n s in th e w orld . W it h
o n e o f th e la rg est g am in g m ed ia n etw ork s in N ort h
A m eric a , a s v e rif ie d b y C om sc o re , w e a re re sh ap in g
th e l a n d sc a p e o f d ig it a l m ed ia a n d e n te rt a in m en t.
T o l e arn m ore , v is it w w w.g am esq uare .c o m . GET A D EM O & T R IA L STA Y I N T O UCH

FU RTH ER R EA D IN G
Liv e S tre am in g O ve rv ie w :
Liv e S tre am in g B asic s: A C om pre h en siv e I n tro d uctio n
A C om pre h en siv e G uid e t o E ve ry L iv e -S tre am in g P la tfo rm
L in kin g S tre am in g A w are n ess w it h S te am W is h lis ts ***
P la tfo rm s:
T w it c h B asic s: A B eg in ner’s G uid e
You Tu b e G am in g B asic s: A B eg in ner’s G uid e
K ic k B asic s: A B eg in ner’s G uid e ***
C ou n te rin g V ie w bottin g o n L iv e S tre am in g ***
M in or P la tfo rm s:
S O OP: A fr e eca TV ’s N ew L iv e -S tre am in g P la tfo rm
C hzzk S tre am ers P ro sp er A ft e r D ep art in g T w it c h
S te am F in d s i t s L iv e -S tre am in g N ic h e i n N ew G am e R ele ase s
B IG O L IV E: E ve ry th in g Y ou N eed T o K now
E sp ort s a n d E ve n ts :
E sp ort s T re n d s: M ob il e G am es, C o-s tre am in g , a n d C re ato rs
E ve ry th in g S p ort s o n L iv e S tre am in g i n 2 0 24
T h e E sp ort s W orld C up 2 0 25
T h e T o p C o-s tre am ers P ro m otin g E sp ort s a n d E ve n ts ***
G am es a n d G en re s:
G am e G en re T re n d s o n L iv e S tre am in g i n 2 0 24
T h e S ta te o f L iv e S erv ic e G am es
In d ie G am e P op ula rit y
R ob lo x a n d L iv e S tre am in g : I n te ra ctiv e M ark e tin g
Th e L in k B etw een R ob lo x S tre am ers a n d R ob lo x P la ye rs ***
H ollo w K nig ht: S ilk so n g & M etro id va n ia s ***
F ig htin g G am es a n d A rc a d e F ig hte rs o n L iv e S tre am in g ***
S p ort s G am es w it h E A S p ort s F C 2 6 ***
S tre am ers :
T h e M ost V ie w ed S tre am s & S tre am ers E ve r
M ost S u b sc rib ed S tre am ers & C han nels
K ai C en at’s M afia th on 3 F u ll R eca p ***
P art n erin g w it h M usic C re ato rs a n d D Js f o r M ark e tin g ***
E ve ry th in g Y ou N eed t o K now A bou t V Tu b ers
T h e B un ny Q ueen U sa d a P eko ra : T h e M ost P op ula r V Tu b er
B ra n d s:
In flu en ce r M ark e tin g f o r B ra n d s R ep ort ***
N on -E n d em ic B ra n d C am paig ns ***
In flu en ce r M ark e tin g t o G en Z * **
* ** = N ew c o n te n t