H1 2025 AIGC Mobile App Marketing Analysis
Download PDFH1 2025 AIGC
Mobile App Marketing Analysis
www.socialpeta.com
2
Unlock the marketing strategies behind today’s most successful AI products with SocialPeta .Our platform provides comprehensive insights drawn
from ad data across global channels, media, and advertisers ,giving you both information and inspiration for your next big move .
For the fast -growing AIGC industry, SocialPeta curates the latest ad creatives, AI tool rankings, and deep industry insights .We cover 80 + countries
and regions and more than 80 global advertising channels, including Facebook, Google, X, YouTube, TikTok ,Unity, and others .With a database of
over 1.6billion ad creatives, updated hourly, you’ll always stay ahead of the curve .
As a leading global advertising intelligence platform, SocialPeta combines its vast data resources with years of experience serving thousands of
VIP clients worldwide to deliver actionable strategies that help mobile AIGC professionals create products users truly love .
SocialPeta : The Ultimate Insight Tool for Global AI App Marketing
6M
App Advertisers
1.6B
App ad creatives
1.2M
Daily updates
About
w w w. s o c i a l p e t a . c o m
C O N T E N T S
01.
02.
03.
Global Market Situation of AIGC Apps
Analysis of Popular AIGC Apps
Overseas Marketing Analysis for AIGC Apps
04. Future Trends in AIGC Apps
4
Market Situation
Development Situations of AIGC Apps in Different Regions
Industrial structure, value of going global, business model, competitive landscape,
market environment
5
Market Analysis of Overseas AI Products – North American Market
Market Size (2025)
$327 B
Annual Growth Rate
28.6%
Global Market Share
38%
Core Industry Core Data
Financial The market is valued at $18 billion. 35% of the users use AI
for anti -fraud and robo -advising.
Medical
A 30% annual increase of market size. The accuracy rate of
AI -aided diagnosis reaches 95%. 21% of the consumers use
AI for medical advices and data inquiry.
Retail 60% consumers expect personalized recommendations from
AI, increasing E -commerce conversion rate by over 20%.
Manufacturing Contributes 15% of the market size (30% less machine halt)
OpenAI : With an over 50 % generative AI market share and over 1
billion ChatGPT MAU, itwas valued at $150 billion .
NVIDIA : It had a 72 % share in the North American AI chip market .
NVIDIA dominated the high -end AI training market with its Blackwell
GPU architecture that can achieve 20 petaflops of computing power .
Top 4 North American CSPs (Amazon, Microsoft, Google, and
Meta) : In 2025 ,investments in AI servers rose by 59 % to reach a
total capital expenditure of $338 .5billion .
Core Consumer Trends Market Size
Technology Acceptance : 55 % of Americans often use AI mainly as
customer service (e .g.,chatbot), content generation (e .g.,text, images), and
daily tools .
Age Distribution :70 % AI users are in the 18 -35 age range ,with abalanced
gender ratio, and equal demands for both entertainment and tools .
Competitive Landscape
Source: “The Panoramic Research and Development Trends Forecast Report on North America’s Leading Industries 2025 -2030” by Zero Power Intelligence Group; “Interim Report on Global consumer GenAI” by IDC; Sina Finance; online public data.
6
Market Analysis of Overseas AI Products – European Market
Annual Growth Rate
24.3%
Global Market Share
23.2 %
Core Industry Core Data
Automobile
The application of self -driving technology was accelerated.
UK’s Wayve launched L4 Autonomy Trials in London,
achieving a 98% driving compliance rate.
Deep
Learning
With a 45% share of European AI technology investment,
it dominates medical image analysis and autonomous
driving perception system.
Machine
Vision
With a CAGR of 40.3% from 2025 to 2030, it’s mainly
applied in industrial QC and agricultural automation.
Source: Market Data Forecast; IMARC; online public data.
Local Companies in Europe : France’s Mistral AI released the large
language model “Le Chat” that can generate responses 10 times as
fast as ChatGPT -4, which valued the company at nearly €6 billion.
Germany’s Helsing processes real -time military and industrial data,
which raised a total of €761 million in 2024.
Layout of American Tech Giants : NVIDIA takes a 70% -95% share
of the global AI chip market. Microsoft Azure operates data centers in
France and Germany to offer AI as a Service ( AIaaS ) to European
enterprises.
Core Consumer Trends
Competitive Landscape
Market Size
Technology Acceptance : 44% of European consumers believe
AI will positively impact society, mainly focused on medical
diagnosis, education, public service, etc.
Risk Concerns : 37% consumers take a dim view of AI. Their key
concerns are privacy leaks, algorithmic bias, and job cuts.
7
Market Analysis of Overseas AI Products – Asian -Pacific market
Annual Growth Rate
24%
Global Market Share
34 %
Core Industry Core Data
Intelligent
Hardware
There is a rapid rise in the demand for AI -powered smart
appliances .For instance, Xiaomi has gained a larger share
in the smart appliance market by adding AI .
Internet
Technology
Many Internet enterprises invested heavily in AI
development .For example, Tencent, Alibaba, and Baidu
applied AI technology widely in cloud computing, intelligent
recommendations, image recognition, etc .
Machine
Learning
Its extensive use in data processing and predictive
analysis makes it one of the most widely used AI
technologies .
Source: “Artificial Intelligence Market Size Report 2030” by Grand View Research; “Asia -Pacific AI Spending Guide (2025) by IDC; “2025 Report on AI User Behaviors in China” by Tencent Research Institute; “Research on AI Spending Trends (2025)” by NASSCOM India; online public data.
Dominance of tech giants :China’s Baidu AI Open Platform has
attracted over 4 million developers .Japan’s SoftBank Vision Fund
invested over $35 billion in AI .
Rising of startups :China’s SenseTime grossed over 5 billion yuan
in revenue in 2024 ,and held an 18 % share of the computer vision
market . DeepSeek’s V3 model was one of the world’s top 5 in
multilingual processing .DeepSeek raised $500 million in Series C
Funding in 2025 .
Core Consumer Trends
Competitive Landscape
Market Size
Technology Acceptance :63 % of the Chinese internet users use
AI apps regularly (e .g., intelligent recommendations, voice
assistants) .58 % of India’s Gen Z use AI tools .
8
Market Analysis of Overseas AI Products – Emerging Markets
Source: “AI Has Become a New Engine for Brazil’s Development” by China Trade Post; “The Competitive Situation and In -depth Resea rch Consulting and Forecast Report on Middle East’s Hi -Tech Industry (2025 -2030)” by Zero Power Intelligence Group; online public data.
Brazil Africa
As of late 2024 , mobile apps had over 380
million active users in Africa, up 15 .4% YoY .
With a smartphone penetration rate of 54 %
and an average daily mobile screen time of
nearly 4hours .
This young continent is becoming the mobile
app market with the greatest growth
potential globally, thanks to its population of
1.5 billion (of which 83 .7% are in the 18 -34
age range) and rapid urbanization (urban
population percentage is 44 .5% ).
Middle East
Regional Leader : As the largest AI
market in Latin America, Brazil has great
technology infrastructure, high -quality
workers, and supportive policies .
Driving Factor : Digital transformation,
government support for AI development,
and more investment in talent training, AI
research, and Cloud infrastructure .
Market Size & Growth
2023
2030 Forecast
CAGR (2025 -2030 )
$3 billion
$11.6 billion
18%
In the Middle East, AI spending exceeded
$3 billion in 2024 and will grow at a 32 %
CAGR to reach $6.9 billion in 2027 .Saudi
Arabia established the National Center for
AI . UAE appointed the world’s first
Minister of Artificial Intelligence and
launched its “National Strategy for AI
2031 .”
Market Size & Growth
2024
2030 Forecast
CAGR (2025 -2033)
$20 billion
$100 billion
35%
9
AIGC
Overseas AI Mobile Apps’ Advertising and Marketing
Top apps by advertising, top regions by advertising, share of creatives by type
10
Top 20 AIGC Apps by Advertising in H1 2025
11 Zeely Zeely
12 Creati IMGCreatorLimited
13 Ai Browser MUCKRAKER MEDIA
14 Mivi AI Dreamweaver
15 MindSync Apero Vision Lab
16 Retake AI Codeway Dijital
17 PolyBuzz CLOUD WHALE
18 Linky AI Skywork AI Pte. Ltd.
19 Speak: Language
Learning Speakeasy Labs
20 AI Chatbot -Nova ScaleUp
1 SelfyzAI Ufoto
2 VisualMind Asana Rebel GmbH
3 Canva Canva
4 Talkie AI Minimax
5 Genius Apero Vision Lab
6 Filmora Wondershare
7 OCR Swift Scanner
Lite & QR Treesni2
8 Cici ByteDance
9 Samsung Shop:
Galaxy Z Fold7
Samsung Electronics Co., Ltd.
10 Safe QR OCR AI
Scanner Creator
Healthy LifeCare
11 Fotorama APPNATION AS
12 PlantIn PlantIn
13 AI Chatbot -Nova ScaleUp
14 AI Song Generator –
Mozart NineG
15 Prequel: Video &
Photo Editor Prequel Inc.
16 AI Phone: Phone
Call Translate
Second Phone Number Inc
17 Visify
GM UniverseAppsLimited
18 PolyBuzz CLOUD WHALE
19 Translate Lion
EIGHT PUNCH (HONG KONG) CO., LIMITED
20 Voice Translator &
AI and Fast
ZHONGZHI YOLO HK LIMITED
1 VisualMind Asana Rebel GmbH
2 Canva Canva
3 Glam AI Glam Labs, Inc.
4 Translate Voice: AI
Translator
HAPPY TOOLS HK LIMITED
5 Creati IMGCreatorLimited
6 Zeely Zeely
7 VivaVideo Xiaoying
8 Lift Lift
9 AI Remodel –
Interior Design
PRIMA SORTE INC
10 Filmora Wondershare
iOS Android
Source: SocialPeta -Advertiser Analysis; advertisers are sorted (from high to low) by the numbers of their deduplicated creativ es within the date range. Date Range: Jan -Jun 2025
11
Advertising Trends in Global AI Apps
Source: SocialPeta, based on data that were captured and analyzed.Date Range: July 2024 -June 2025
YoY 47.07% ↓ 2041
416 YoY 84.22% ↑
After a period of development, some fields had developed to reach saturation, resulting in fewer new AI advertisers and thus a
decline in total advertisers . However, the market competition remains fierce . In order to stand out from the competition, the
surviving advertisers will release more ad creatives to increase brand exposure and user stickiness . But AI apps generally
made less effort in advertising, with only 416 monthly creatives per AI app in 2025 .
273
292 284
304
340
364
344
387
442 437 421
462
0
500
1000
1500
2000
2500
3000
3500
4000
Jul Sept Nov Jan 2025 Mar May
Advertisers Monthly Creatives
Monthly active advertisers
in 2025
Monthly creatives per
advertiser in 2025
12
Highest number of advertisers in
H1 2025: Europe
As of June 2025, Europe reported the
highest number of AI app advertisers, but
also the greatest drop of 45.7%.
Highest number of total creatives
in H1 2025: North America
The North American market remains a key
region for emerging products, but growth in
creatives is relatively low. Japan and South
Korea reported the highest growth.
There was a general decline in AI app advertisers globally in
H 1 2025 . However, advertisers were more active in
advertising, and achieved better advertising performance
and market competitiveness through more creatives .
AI App Advertising Trends in Top Countries/Regions in H1 2025
-47.9%
-35.8% -35.0% -35.7%
-45.7% -44.2% -39.9% -38.6% -36.1% -38.5% -36.6%
0
1000
2000
3000
4000
5000
North America Japan South Korea Hong Kong,
Macao and
Taiwan
Europe Oceania Southeast Asia South America Middle East South Asia Africa
H1 2025 H1 2024 Increase
98.9%
262.3% 266.1%
152.8% 136.8% 134.2% 156.7% 143.5%
100.1% 76.4% 105.4%
0
200
400
600
800
1000
1200
North America Japan South Korea Hong Kong,
Macao and
Taiwan
Europe Oceania Southeast Asia South America Middle East South Asia Africa
H1 2025 H1 2024 Increase
Changes in advertisers
Changes in total creatives
Source: SocialPeta, based on data that were captured and analyzed.Date Range: Jan -Jun 2025
13
Video , 84.05% Image , 14.93%
Carousel ,
0.97%
Share of creatives by type
<15s , 36.51%
15 -30s , 56.91%
30 -60s , 16.78%
1-2min , 1.35% 2-5min , 0.82%
Share of video creatives by length
Percentages of AI Apps’ Ad Creatives by Length and Format in H1 2025
AI app advertisers preferred video creatives which accounted for more than 80 % .Video creatives of 15 -30 s accounted
for over 50 % ,followed by video creatives of less than 15 s which accounted for about 36 .51 % .
Source: SocialPeta, based on data that were captured and analyzed.Date Range: Jan -Jun 2025
14
Popular Apps
Marketing Analysis of Popular AI Apps
Representative products, advertising trends, analysis of creatives
15
AI + Image: Meitu Integrates AI into Imaging and Design Products
On 18 August, 2025 , Meitu Inc . (1357 .HK) announced its H1 2025
financial report :Total revenue reached RMB 1.8 billion, a YoY increase of
12 .3% .Adjusted net profit attributable to owners of the company
rose 71 .3% YoY to RMB 467 million .
The growth in total revenue and net profit was primarily driven by
breakthroughs in AI applications, which led to an increase in global paid
subscribers and then a rapid rise in income from subscription -based
imaging and design products .
The RMB 1.8 billion total revenue includes :imaging and design products
revenue of RMB 1.35 billion (up 45 .2% YoY) ;advertising revenue of RMB
433 million (up 5% YoY) ;solutions for beauty industry revenue of RMB
30 .1million ;other business revenue of RMB 6.2million .
In February 2025 ,”AI Wardrobe” helped BeautyCam top the App Store’s
overall charts in 12 countries including Thailand, Vietnam, Japan,
Singapore, and Malaysia . In February, WHEE, with its “AI Ultra HD”
feature, topped the App Store’s charts by category in China .In June,
Wink, with its “Quality Restoration” feature, topped the App Store’s overall
charts in Indonesia and Laos, as well as the charts by category in 6
countries including Thailand, Vietnam, and Yemen . Also in June, “AI
Flash” helped the Meitu App secure No .1 on the App Store’s overall
charts in Cambodia, Laos, and Brunei, as well as No .1 on the App Store’s
charts by category in 12 countries including Italy, Russia, and Turkey .
Source: Meitu’s official website.
16
Product
Name
Product Icon
Creatives of
Recent 3 Months
Brief of Features Performance in Overseas Markets
Meitu 2.13K
Advanced AI image editing: one -tap outfit change,
blemish removal, generating posters/logos and other
multimodal creations
With a large global user base, it topped the photo app charts in some
countries in November 2024 and in Italy and other countries on 15 June
2025, marking a breakthrough in the European market.
Wink 1.62K
Generative AI -powered video editing (e.g., clipping,
improving quality)
In 2024, it topped the App Store’s overall charts in Indonesia, Kenya, and
other countries. It topped the overall chart in Thailand for several
consecutive days.
BeautyCam 1.31K
Powerful AI beautification (various filters, art styles),
photo restoration, AI outfit change, image enhancement
It topped the overall charts in many countries during the Spring Festival.
Before that, it ranked No.1 in Japan and Indonesia several times.
AirBrush 0.67K
Face image editing (AI photo beautification, restoration,
ID photo processing)
The app made it to the monthly chart of going -global apps several times. It
had over 1.6 million reviews in overseas stores. It was an early strategic
product of going global.
RoboNeo Below 100
AI image editing, AI -generated design, video processing,
portrait retouching, multimodal creation
RoboNeo appeared on the App Store’s top 10 charts by category in ten
countries including the UK, Australia, Japan, South Korea, Malaysia. It also
topped the charts by category in China, Vietnam, and Spain.
Meitu’s Overseas AI Products and Their Market Performance
Source: SocialPeta -Advertiser Analysis, analysis of creatives released within the date range. One of the data sources is publi c data on the Internet. Date Range: Jan -Jun 2025
17
Meitu ’s Excellent Active Ad Creatives
Source :SocialPeta -Advertiser Analysis, displaying the new orrelatively popular creatives within the date range . Date Range: Jan -Jun 2025
They are all AI + image products,
but their ad creatives focus on
different features .
Wink features automatic photo
restoration and manual editing .
Its popular creatives also mainly
show how the features work .
AirBrush focuses on showing its
object removal feature, which
allows users to smear objects or
figures to easily remove them .
RoboNeo prefers social media
marketing . Its AI -generated
image macros were popular on
China’s Xiaohongshu .
18
AI + Education: A booming market driven by demand & promising prospect
Global GenAI education market size is projected to grow
from $299 .8 million in 2023 to $7.7019 billion at a CAGR of
39 .5% .AI education app market has great potential thanks
to the demand for efficient and flexible learning tools from
North America, Southeast Asia, and the Middle East .
Among all GenAI apps, education is one of the hottest
genres for going global . In the complicated competitive
landscape, there are tech giants, such as ByteDance, and
online education behemoths and unicorn companies, such
as Chegg and Duolingo, as well as serial entrepreneurs in
the AI -native era . Various players entered the market,
contributing to fierce competition .
AI education apps feature personalized learning, instant
answers, voice interaction, and multilingual support . They
can better meet overseas users’ demand than traditional
education products . 0.0 K
0.5 K
1.0 K
1.5 K
2.0 K
2.5 K
3.0 K
3.5 K
4.0 K
4.5 K
5.0 K
Sep-24 Nov-24 Jan-25 Mar-25 May-25
Question.AI Gauth Uknow.AI Solvely Duolingo
19
Advertising Data
First advertising date: Jan 20 25
Total deduplicated creatives: 10.9K
Solvely
Aignite Inc.
Going -global AI Education App as a Surprise Hit
Solvely ,developed by a team of Chinese descent, was launched in April 2023 .The app is an AI homework helper that uses Large
Language Models to provide solutions for academic problems . Upon its release, the app’s user scale and business value rapidly
increased thanks to its unique marketing strategy and technical strength .Its downloads surged by 153 .6% MoM in 2025 .
Portugal
Poland
France
Italy
Spain
Nigeria
UK
Australia
Canada
USA
Top 10 Countries/Regions by Advertising
Source: SocialPeta -Advertiser Analysis, displaying the new or relatively popular creatives within the date range. Date Range: July 2024 -June 2025
• Solvely focuses on the US market, with over 90% of its ads released there.
Massive advertising strengthened its position, enhanced its brand effect and
influence.
• Besides the US, Solvely released relatively more ad creatives in Canada, Australia,
and the UK. Because those countries and the US have similar languages and
education systems, this is helpful for the app to expand market.
• Most of its ad creatives were images and videos, which can better show the app’s
functions. The changing percentages of creatives helped attract more attention and
increase conversion rate.
Image Video Carousel Playable HTML
20
Solvely ’s Excellent Active Ad Creatives
Source: SocialPeta -Advertiser Analysis, displaying the new or relatively popular creatives within the date range. Date Range: Jan 2024 -Jun 2025
Solvely ’s ad creatives were all
very down -to -earth . Most video
creatives were real people
introducing the product .
Oral advertising by real
people : In the creatives, people
(mostly KOLs) explain and show
how to use the product . Such
creatives are very popular
among AI productivity apps .
Short video + Demonstration :
The great popularity of TikTok
and short videos makes it easier
for theatrical video creatives to
attract attention .Solvely prefers
theatrical creatives that involve
youths, such as schools and
tests .
21
AI + Health: Explosive Growth of the Market, Led by Asia -Pacific
According to Global Market Insights, the market size was about $14 .4 billion
in 2023 and is projected to grow to $281 .2billion in 2032 at a CAGR of about
39 .1% from 2023 to 2032 .The growth is driven by many factors : Demands
for efficient medical services are surging as a result of accelerated global
population aging and rising chronic disease rate ;there is a boom in medical
data size, providing “fuel” for AI technology development ; more medical
institutions are getting to use AI technology thanks to mature technologies
and lower cost .
North America : North America’s leading position in the global market is
attributed to its powerful technology infrastructure and early acceptance of AI .
The US boasts many outstanding tech companies and scientific research
institutions, promoting innovation in AI medical technologies to achieve
significant results in AI -assisted diagnosis and treatment, and medical image
analysis .
Europe : The government strongly supported AI medical development by
introducing a series of policies to encourage relevant research and
application, resulting in rapid market growth .The UK used AI technology in
the electronic health record system, greatly improving its medical services .
Asia -Pacific :It’s a new growth pole of the global AI medical market .The
market is of great potential as China, Japan, and South Korea have been
improving their national technological innovation capabilities .And there’s the
enormous medical demand .
22
Advertising Data
First advertising date: Apr 2014
Total deduplicated creatives: 4.43K
MyFitnessPal
MyFitnessPal
With millions of users, it ranked No.1 among best -selling apps in the US
As a world -leading AI health app, it boasts a vast database of 14 million kinds of food that enables it to offer precise food tracking .In
February 2025 , MyFitnessPal bought Intent, an AI meal planning startup, which further enhanced its personalized nutrition
management .
Côte d’Ivoire
Mexico
Angola
Lebanon
Canada
Netherlands
India
France
Australia
USA
10 Countries/Regions by Advertising 0
50
100
150
200
250
Sep-24 Oct-24 Nov-24 Dec-24 Jan-25 Feb-25 Mar-25 Apr-25 May-25 Jun-25 Jul-25
Source: SocialPeta -Advertiser Analysis, displaying the new or relatively popular creatives within the date range. Date Range: July 2024 -July 2025
The App’s Advertising Trends on iOS and Android
• After acquiring the AI meal planning startup, Intent, MyFitnessPal can
automatically generate personalized diet lists based on users’ food
preferences, nutrient requirements, allergies, calorie goals, and budgets .It
also offers AI shopping lists, one -tap food purchase (integrated with e-
commerce), and intelligent logging .
• In the US, people accept AI health apps very well with high willingness to
pay .India is a market of increasing potential, thanks to a vast population
base and awakening health consciousness .
23
MyFitnessPal ’s Excellent Active Video Creatives
Click the image to play
Source: SocialPeta -Advertiser Analysis, displaying the new or relatively popular creatives within the date range. Date Range: Jan 2024 -Jun 2025
Highlight a professional image :The ads often use “professional”
images to highlight the app’s professional ability .For example, an ad
creative is more reliable and convincing with a fitness coach in a
fitness outfit explaining “why you failed to lose weight” and telling you
that acalorie deficit is the key to losing weight in a professional way .
A detailed function display : The video will be overlaid with a picture –
in-picture video showing how to use MyFitnessPal to count and record
food calories . The creative visually shows how this functional and
practical app helps people lose weight .
Precise audience targeting : MyFitnessPal releases different ad
creatives in different regions based on user characteristics and market
requirements in order to improve advertising effects .
Emphasis on health concept : The ad creatives often discuss health,
fitness, and diet management, declaring that MyFitnessPal can help
people achieve their fitness goals including weight control and healthy
diet .The creatives convey a concept of a positive and healthy lifestyle,
which aligns with the product’s positioning .
In addition, a vast food database + diet customization + AI calorie
recognition + scanning for assessment are major elements of
MyFitnessPal’s ad creatives .
24
Future Trends
Guide to AI Apps’ Future Marketing
Opportunities and challenges, exclusive insights, future prospects
25
• In South Korea, HelloBot and FORCETELLER, two apps combining AI with fortune -telling, raked in 4.7 billion KRW in H1 2025.
• According to China Literature’s report, since the integration of DeepSeek into “Writer Assistant (作家助手 )”, Writer Assistant’s daily active users
have increased by over 30 % ,with the weekly usage rate of AI functions exceeding 50 % and the average number of writers using the “Intelligent
Q&A” function per day increasing tenfold .
• The AI relationship coach app Narya was released for the AppStore in January 2025 and reached Top 9 on the Google Play Lifest yle chart in Turkey
on August 9.
• The apps feature cover songs by AI singers, and have gained great popularity and influence. For example, a cover video of “Ha ir Like Snow ( 发如
雪 )” by AI Stefanie Sun amassed over 3.6 million views, and a cover video of “Jade Beads ( 珠玉 )” by AI Khalil Fong achieved 1.2 million views.
AI +
Fortune
-telling
AI +
Web
novel
AI +
Love
story
AI +
Voice
cloning
Other Hot AI + Products
AI+ is a rising trend
Source: online public data.
26
Opportunities and Challenges in AI Apps Going Global
Huge investment is required to develop AI products, so higher
market amortized cost is needed. However, users in Europe
and America are more willing to pay for AI apps and prefer
SaaS (software as a service) subscriptions.
Recently, AI marketing apps have faced performance issues,
with users reporting lag and random crashes during saving or
uploading in some top apps . They also mentioned high
subscription fee .Some users chose to give up those apps .
AI chatbots, AI developing tools, AI education and study apps
were all on the rise. And trends in the global market were
mostly similar. Products are ready to go global if they are
successful in the domestic market.
Regulations are tightening up on AI app companies going
global .Now in China and European Union, data must remain
in local regions .Therefore, companies have to set up servers
and data storage centers in each region .
Requirements for AI apps are increasing .Apps can become
popular only ifthey meet the local needs .In order to go global,
AI apps need to have a clear product positioning, and precise
local marketing .
Top AI Apps have stable MAUs, high user stickiness, and
continuous optimization of user experience .But many AI apps
chose to go global .They rose quickly in overseas markets to
be available globally .
More Yield Opportunities
Lack of AI Marketing Apps
Much Overlap in Increasing Products
Greatly Increased Cost
Higher Localization Standard
Intense Market Competition
Source: Public data on the Internet.
27
Declaration
1.Data Sources
With the assistance of the world’s biggest advertising intelligence and analysis tool, SocialPeta Data Team has provided you with insights into the mobile advertising data of global game market .We
collect advertising data by sampling worldwide, covering over 80channels and nearly 80countries and regions worldwide, and have captured atotal of over 1.6billion advertising data, with over 1million
ad data being updated by the hour each day .Based on such huge data, we can gain insights into the advertising market trends .
2.Data Cycle and Indicators
Overall date range of the report :Jan 2024 –Jun 202 5
For specific data indicators, please see the notes on each page .
3.Copyright Notice
All tests, images, and graphics contained in this report are protected by the relevant trademark and copyright laws .Some texts and data are public information and their copyrights are owned by their
original creators .No organization or person shall copy or distribute, in whole or in part for any purpose, any portion of this report without approval from our company .The copyrights of all creatives
mentioned inthis report are owned by the respective advertisers .Any unauthorized use ofthis report for commercial activities isabreach of the Copyright Law of the People’s Republic of China and other
relevant laws and regulations as well as the relevant provisions ofthe International Convention .
4.Disclaimer
The industry data and market forecasts presented inthis report are based on the data captured by SocialPeta Data Team and estimated by using astatistical forecasting model combined with research
methods such as desk study and industry interviews .Limited by the research methods and data resources, this report can only be used as reference material .Our company shall have no liability for any
data or points of view inthis report .SocialPeta shall hold no responsibility for any legal consequences resulting from any action taken by any organization or individual by using or based on the above data
information, and the organization or individual shall take full responsibility for any disputes or legal liabilities arising therefrom .
5.Concerned Countries and Regions (based on the distribution area ofSocialPeta’s products, not the actual geographical distribution)
North America : USA, Canada, Mexico, Panama
Europe : Turkey, France, Germany, United Kingdom, Italy, Spain, Netherlands, Norway, Poland, Portugal, Belgium, Switzerland, Austria, Romania, Sweden, Greece, Denmark, Luxembourg, Ireland, Finland
JP & ROK : Japan, South Korea
China ’s HK, Macao & TW : Hong Kong (China), Macao (China), Taiwan (China)
Southeast Asia : Thailand, Indonesia, Singapore, Malaysia, Vietnam, Philippines, Cambodia
Oceania : Australia, New Zealand
South Asia : India, Pakistan
Middle East : Bahrain, Qatar, Saudi Arabia, UAE, Azerbaijan, Lebanon, Kuwait, Israel, Oman, Iraq, Morocco
South America : Brazil, Chile, Argentina, Colombia, Peru, Venezuela, Paraguay
Africa : Egypt, Kenya, Nigeria, Angola, South Africa, Algeria, Libya, Senegal, Ivory Coast
THANKS
W W W . S O C I A L P E T A . C O M
Follow Us on LinkedIn