Power of Play Report October 2023

live
UK
Offers mental
stimulation and
stress relief,
providing accessible
experiences for
all and social
connections
Reduces stress,
anxiety and feelings
of isolation
Provides a positive
outlet for happiness
and resilience during
tough times
Encourages problem
solving skills,
creativity, cognition
& collaborative skills
Fosters new
relationships,
stronger
connections with
loved ones and
creates lasting
memories
Playing video games helps me feel…
Playing video games can improve…
87 % Less stressed
77 % Less anxious
68 % Less isolated & lonely
Video games can introduce people to new friends and new relationships
Video games help me stay connected to friends/family
Video games have helped me make lasting memories
I have had positive experiences meeting people through video games that I otherwise would not have met
PLAYING VIDEO GAMES…
Provides mental stimulation
Creates accessible experiences for people with different abilities
Provides stress relief
Brings different types of people together
Creates a feeling of community
84%
82%
81%
79%
64%
70 % 50 % 48 % 48 %
Playing video games helps me feel happier
71 %
Playing video games provides me with a healthy outlet from everyday challenges
65 %
Video games have helped me get through difficult times in my life
57 %
Gamers in the UK
12,847 active (weekly) gamers were surveyed across 12 markets. Here we present the findings for the 1,027 respondents in the UK.
USAAustralia BrazilCanada
France Germany ItalyJapan
Poland South Korea Spain
UK
THE POWER OF
PL AY
Female gamers in the
UK are more likely to
feel less stressed as
a result of gaming
70% vs 64% male
Problem-solving
skills
87%
Creativity
75%
Cognitive
skills
73%
Teamwork &
collaboration skills
73%
Adaptability
67%
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Weekly
Daily
Video games serve as a popular stress relief
and relaxation method across the board
Male gamers are more likely to play with others online and in person
46%
of gamers
use in-game
communication
functions
Usage skews towards younger gamers
Playing alone is most common but when it
comes to weekly play, almost half of gamers
in the UK are playing with others online
82%
of gamers in the UK agree there
is a video game for everyone
70%
play video games to have fun
66%
play to pass the time
I play with others online I play with others in person
Female 45% Female 36% Male 46% Male 33%
rate their experience of
playing with others
online as positive
69%
19-24 Male 35-44 55-64 Female 25-34 16 -18 45-54 65+
47% 45%
63%
74%
54% 49% 4 6%
28% 23%
To t a l U K 19-24 Male 35-44 55-64 Female 25-34 16 -18 45-54 65+
60% 62% 57% 56%
63% 62%
53%
68%
49%
63%
24%
45%
67%
91%
13%
35%
With other people, in person With other people, online By myself

UK
Sometimes 28%
Frequently 13%
Always 5%
Frequency of use
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