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SH O OTE R G AM ES
O N L IV E S TR EA M IN G

Oth er G am in g G en re sO th er G am in g G en re sS h oote r G am esS h oote r G am es
1 -IN -5 G A M IN G H O URS W ATC H ED O N L IV E
STR EA M IN G A RE S H O OTE R G A M ES
HO URS W ATC H ED E X C LU D IN G N O N-G AM IN G G EN RES | 2 0 19 – 2 0 24 | A LL P LA TF O RM S* 5B5B10 B10 B15 B15 B30 B30 B35 B35 B20 192 0 192 5 B25 B20 B20 B3 6 % 20 2120 2120 2220 2220 2320 2320 2420 2420 2020 20 3 0 %26 %27 %25 %22% 0B0B
S in ce 2 0 19 , S h oote r
g am es h ave o ccu p ie d a t
le ast 2 0 % o f g am in g
vie w ers h ip o n l iv e
stre am in g
Sin ce 2 0 22, t h e s h are h as
fa lle n b y 6 % p oin ts
h ow eve r, i n 2 0 24 , o ve r
1-in -5 g am in g h ou rs
w atc h ed w ere r e co rd ed
b y t h e S h oote r g en re
*E xc lu d in g T ik To k L iv e
4 .8 B7.8 B8.6 B7.5 B6 .4 B6.1 B13 .4 B26 .3 B33.2 B27 .7 B25 .8 B27 .8 B

TA CTIC A L S H O OTE R S R EP LA CE B A TTLE R O YA LE S
A S T H E L E A D IN G S H O OTE R S U BG EN RE
SH O OTE R S U BG EN RE V IE W ER SH IP B Y Y EA RLY H O URS W ATC H ED | 2 0 19 – 2 0 24 | A LL P LA TF O RM S* In 2 0 23 , T actic a l S h oote rs
d eth ro n ed B attle R oya le
g am es a s t h e m ost-
w atc h ed S h oote r
su b g en re o n l iv e
stre am in g
W hile t h e m ark et s h are
o f H ero Sh oote r
vie w ers h ip h as r e m ain ed
sta b le i n r e ce n t y e ars ,
E xtra ctio n & A re n a
Sh oote rs h ave e ate n i n to
th e o ve ra ll s h are
*E xc lu d in g T ik To k L iv e Tactic a lT actic a l Battle R oya leB attle R oya le 2B2B 4B4B 8B8B 20 192 0 19 6B6B 52% 20 2120 21 20 2220 22 20 2320 23 20 2420 24 20 2020 20 44% 43% 41% 43% 0B0B Are n aA re n a Extra ctio nE xtra ctio n HeroH ero 38 % 32% 30 % 32% 28 % 38 % 36 % 15 % 9% 12 % 17 % 13 % 13 % 2% 3% 6% 3% 5% 4% 5% 5% 7% 8% 8% 10 B10 B Oth erO th er 1%

TO P G A M ES B Y S H O OTE R S U BG EN RE
TO P G AM E B Y H O URS W ATC H ED P ER S H O OTE R S U BG EN RE | 2 0 24 | A LL P LA TF O RM S* A PEX
LE G EN D S
HER O SH O OTE R
A PEX
LE G EN D S
HER O SH O OTE R
V A LO RA N T w as t h e m ost-w atc h ed
sh oote r g am e o n l iv e s tre am in g i n
2 0 24 a n d , t o g eth er w it h C ou n te r-
S trik e , i s r e sp on sib le f o r t h e
d om in an ce o f t h e Tactic a l S h oote r
su b g en re , c la im in g 9 0 % o f
vie w ers h ip b etw een t h em
Th e p op ula rit y o f F o rt n it e
b etw een 2 0 19 a n d 2 0 21 d ro ve t h e
B attle R oya le s u b g en re t o t h e
su m mit ; w hile r e co rd in g 8 10 M
h ou rs w atc h ed i n 2 0 24 , i t
r e p re se n ts h alf o f i t s 2 0 20
v ie w ers h ip
N early t w o-t h ir d s o f a ll E xtra ctio n
Sh oote r h ou rs w atc h ed c a m e f r o m
E sc a p e F ro m T ark ov s tre am s
47%
of T actic a l
vie w ers h ip
4 7%
of T actic a l
vie w ers h ip
4 7%
of A re n a
vie w ers h ip
4 7%
of A re n a
vie w ers h ip
5 0 %
of H ero
v ie w ers h ip
5 0 %
of H ero
v ie w ers h ip
4 1%
o f B attle R oya le
v ie w ers h ip
4 1%
o f B attle R oya le
v ie w ers h ip
6 3%
of E xtra ctio n
vie w ers h ip
6 3%
of E xtra ctio n
vie w ers h ip
* E xc lu d in g T ik To k L iv e VA LO RA N T
TA CTIC A L S H O OTE R
V A LO RA N T
TA CTIC A L S H O OTE R ESC A PE F R O M
TA RK O V
EX TR A CTIO N SH O OTE R
E SC A PE F R O M
TA RK O V
EX TR A CTIO N SH O OTE R CO D: M ODER N
W ARFA RE I II
A REN A SH O OTE R
C O D: M ODER N
W ARFA RE I II
A REN A SH O OTE R FO RTN IT E
BA TTLE R O YA LE
F O RTN IT E
BA TTLE R O YA LE 39 9M39 9M 1.1 B1.1 B 810 M810 M 23 3M23 3M 28 7M28 7M

SH O OTE R V IE W ER S D RA W N T O M ULT IP LE S U BG EN RES
VIE W ER O VER LA P R A TIO * B ETW EEN S H O OTE R F R A N CH IS E S | S E P 2 0 25 | T W IT C H A lt h ou g h v ie w ers o n Tw it c h m ay
h ave s p ecif ic S h oote r g am e
pre fe re n ce s, w e o b se rv e s tro n g
ove rla p s b etw een f r a n ch is e s o f
d if fe re n t s u b g en re s
In S ep te m ber 2 0 25 , o ve r 4 0% o f
u n iq ue r e g is te re d v ie w ers w ho
w atc h ed V A LO RA N T stre am s
als o j u m ped i n to o th er T actic a l
S h oote r s tre am s s u ch a s
C ou n te r-S trik e & D elt a F o rc e ,
b ut o ve r 5 0 % a ls o t u n ed i n to
c re ato rs a ir in g Fra g P un k & O ff
T h e G rid *W here o ve rla p r a tio b etw een f r a n ch is e g am es i s a t l e ast 4 0 %*W here o ve rla p r a tio b etw een f r a n ch is e g am es i s a t l e ast 4 0 % FORTNITEFORTNITE FRAGPUNKFRAGPUNK ZONE ZONE OFF THE GRIDOFF THE GRID VALORANTVALORANT LEGENDSLEGENDS BREAKOUTBREAKOUT STRIKESTRIKE DELTA FORCEDELTA FORCE ARENAARENA APEXAPEX COUNTER-COUNTER- GRAYGRAY 45%45% 49%49% 42%42% 46%46% 49%49% 46%46% 51%51% 51%51% 45%45% 51%51% 42%42% 42%42% 51%51% 45%45% 42%42% 45%45% 46%46% 46%46%

TO P S H O OTE R FR A N CH IS E S A CR O SS L IV E S TR EA M IN G
YEA RLY R A N KS* F O R T H E T O P S H O OTE R F R A N CH IS E S B Y H O URS W ATC HED | 2 0 19 – 2 0 24 | A LL P LA TF ORM S*** R an ke d a m on g a ll o th er S h oote r g am e f r a n ch is e s* R an ke d a m on g a ll o th er S h oote r g am e f r a n ch is e s
D esp it e i t s m id -2 0 20 r e le ase ,
V A LO RA N T e n te re d t h e
ch art s a t # 4 a n d h as s p en t
th e l a st 3 y e ars a s t h e m ost-
w atc h ed S h oote r g am e o n
liv e s tre am in g
G am es i n t h e P U BG fr a n ch is e
h ave s e en a p ro g re ssiv e
d eclin e i n v ie w ers h ip s in ce
la st r a n kin g # 1 i n t h e S h oo te r
g en re i n 2 0 21
C ou n te r-S trik e ’s r e ce n t
pop ula rit y i n t h e E sp ort s
d om ain s a w i t r is e t o # 2 i n
t h e r a n kin g s
**E xc lu d in g T ik To k L iv eVA LO RA N TVA LO RA N T Cou n te r-S trik eC ou n te r-S trik e Call o f D utyC all o f D uty PU BGPU BG Apex L e g en d sA pex L e g en d s #1#1 20 2320 23 20 2220 22 20 2120 21 20 2020 20 20 192 0 19 20 2420 24 #2#2 #3#3 #4#4 #5#5 #7#7 Fo rt n it eF o rt n it e #6#6

CO UN TE R -S TR IK E & V A LO RA N T D O M IN AN CE
D RIV EN B Y E SP O RTS
% O F T O TA L H O URS W ATC H ED A T E SP O RTS T O URN AM EN TS | 2 0 19 – 2 0 25 | A LL P LA TF O RM S*20 21 P G L M ajo r
Sto ck h olm
2 .5 M P ea k C CV
20 25 B LA ST.t v
A ustin M ajo r
1.7 M P ea k C CV
20 23 P U BG
M ob il e G lo b al
C ham pio n sh ip
1 .4 M P ea k C CV
C ou n te r-S trik e & V A LO RA N T ’s
p re se n ce i n E sp ort s h as p la ye d a
k ey r o le i n t h eir i n cre ase i n
o ve ra ll l iv e s tre am in g v ie w ers h ip
B y N ove m ber 2 0 25 , n early h alf o f
C ou n te r-S trik e h ou rs w atc h ed i n
t h e c a le n d ar y e ar w ere r e co rd ed
at E sp ort s e ve n ts – i n clu d in g a t
th e 20 25 B LA ST.t v A ustin M ajo r
w hic h r e ach ed o ve r 9 4 M h ou rs
w atc h ed
P U BG ’s d esc e n t i n t h e S h oote r
ra n kin g s c o in cid es w it h a f a ll i n
t h e p erc e n ta g e o f h ou rs w atc h ed
co m in g f r o m E sp ort s e ve n ts
**U p t o e n d o f O cto b er 2 0 25*E xc lu d in g T ik To k L iv e 0% 50 % 40% 30 % 20 % 10 % 20 19 20 20 20 21 20 22 20 23 20 24 20 25 ** VA LO RA N TVA LO RA N T Cou n te r-S trik eC ou n te r-S trik e Call o f D utyC all o f D uty PU BGPU BG Apex L e g en d sA pex L e g en d s Fo rt n it eF o rt n it e

TO TA L H O URS W ATC H ED B Y ESP O RTS T O URN AM EN T H O ST R EG IO N | 2 0 24 | A LL P LA TF O RM S*
M OST-W ATC H ED E SP O RTS G A M ES B Y R EG IO N
Cou n te r-
S trik e
C ou n te r-
S trik e
V A LO RA N TVA LO RA N T O th ersO th ersP U BG
M ob ile
P U BG
M ob ile
V A LO RA N TVA LO RA N T O th ersO th ers V A LO RA N TVA LO RA N TRain bow S ix
S ie g e
R ain bow S ix
S ie g e
V A LO RA N TVA LO RA N TRain bow S ix
S ie g e
R ain bow S ix
S ie g e
C ou n te r-
S trik e
C ou n te r-
S trik e
V A LO RA N TVA LO RA N TO ve rw atc hO ve rw atc h C all o f D uty :
W arz o n e
C all o f D uty :
W arz o n e
O th ersO th ers
V A LO RA N T h eld a s ig nif ic a n t
sh are o f h ou rs w atc h ed i n e ach
g lo b al E sp ort s h ost r e g io n i n
2 0 24
C ou n te r-S trik e , i n c o n tra st,
re lie s h eavily o n t h e E u ro p ean
m ark et t o d riv e i t s l iv e –
stre am in g v is ib ilit y
R ain bow S ix S ie g e r e co rd ed
th e h ig hest E sp ort s S h oote r
g am e v ie w ers h ip i n t h e
So u th ern H em is p h ere
P U BG M ob ile i s t h e o n ly m ob ile
g am e f e atu rin g i n a r e g io n al
T o p 3 , r e fle ctin g t h e p op ula rit y
o f m ob ile g am es i n A sia
*E xc lu d in g T ik To k L iv e EU RO PEEU RO PE 70 %70 % 20 %20 % ASIAA SIA 49%4 9% 21%2 1% 10 %10 % 30 %30 % OCEA N IAO CEA N IA 85%8 5% 15 %15 % SO UTH
A M ER IC A
SO UTH
A M ER IC A 46%4 6% 23 %23 % Oth ersO th ers 6%6% 25 %25 % NO RTH
A M ER IC A
N O RTH
A M ER IC A 59 %59 % 8%8% 21%2 1% 12 %12 %

14 .8 M 16 .0 M15 .9 M22.0 M20 .2 M20 .0 M15 .6 M
T O P S H O OTE R S TR EA M ER S
79 .2 M 29 .5 M
su m mit 1g
2 3 .4 M In 2 0 24 , G au le s w as t h e
un d is p ute d m ost-w atc h ed
stre am er o f t h e S h oote r
g en re w it h 7 9 .2 M h ou rs
w atc h ed a cro ss T w it c h
a n d Y ou Tu b e G am in g
A f u rt h er 5 c re ato rs
re co rd ed o ve r 2 0 M h ou rs
w atc h ed , e ach w it h a
d if fe re n t t o p g am e
Of t h e T o p 1 0 c re ato rs ,
7 3% o f v ie w ers h ip c a m e
fr o m Tw it c h ; s 1m ple w as
th e o n ly c re ato r i n t h e T o p
10 t o s tre am s o le ly o n
Y ou Tu b e G am in g
*E xc lu d in g T ik To k L iv e TO P S TR EA M ER S O F S H O OTE R G AM ES B Y HO URS W ATC H ED W IT H M OST-S TR EA M ED G AM E
20 24 | A LL P LA TF O RM S* Gau le s oh neP ix e l Im peria lH al_ _ sc u m p Clix s1m ple MrS ava g e Tim Th e
Tatm an Typ ic a l
G am er Tw it c hT w it c h You Tu b e G am in gYou Tu b e G am in g

TO P S TR EA M ER S B Y N UM BER O F S H O O TE R G AM ES* P LA YED W / H O URS W ATC H ED | 2 0 24 | A LL P LA TF O RM S** 666
N O RTH A M ER IC A : T H E B A TTLE G RO UN D F O R
TO P V A RIE TY S H O OTE R C R EA TO RS
23 .2 M * O nly i n clu d in g S h oote r g am es w it h > 10 0K h ou rs w atc h ed i n 2 0 24* O nly i n clu d in g S h oote r g am es w it h > 10 0K h ou rs w atc h ed i n 2 0 24137 6 .7 M9 .3 M3.8 M11.6 M13 .2 M15 .4 M 3.1 M 19 .8 M3.5 M T o ta l H ou rs
W atc h ed
To ta l H ou rs
W atc h ed
# o f S h oote r
G am es P la ye d
# o f S h oote r
G am es P la ye d
1512111086 2 .4 M O f t h e 1 1 c re ato rs w ho r e co rd ed m ore t h an 1 0 0K
h ou rs w atc h ed o f S h oote r g am es i n 2 0 24 , 9 o f
th em s tre am f r o m N ort h A m eric a
su m mit 1g stre am ed 1 5 d if fe re n t S h oote r g am es i n
2 0 24 , a ccru in g 2 3 .2 M h ou rs w atc h ed , w it h g am es
in clu d in g E sc a p e F ro m T ark ov ( 1 0 .6 M ) a n d D ark
a n d D ark er ( 6 .1 M )
**E xc lu d in g T ik To k L iv e su m mit 1g xQ c LIR IK DrD is R esp ect sh ro u d Recre n t sc u m p Gota g a ZooM aa
Liv e Tim Th eTatm an Agen t0 0

SH O OTE R G A M E L A U N CH C A M PA IG N S W IT H
B RO AD L IV E-S TR EA M IN G R EA CH
METR IC S F O R S E LE C TE D 2 0 25 G AM E L A U N CH ES D URIN G L IV E-S TR EA M IN G E V EN TS
20 25 | A LL P LA TF O RM S*
**M etric s f o r t h e A R C R aid ers t ra ile r s e ctio n o f S u m mer G am e F est s tre am**M etric s f o r t h e A R C R aid ers t ra ile r s e ctio n o f S u m mer G am e F est s tre am1.0 2M v ie w ers w atc h ed t h e
A RC R aid ers r e le ase d ate
a n nou n ce m en t a t S u m mer
G am e F est i n J u n e a n d , i n
O cto b er, b eca m e t h e m ost-
w atc h ed E xtra ctio n S h oote r
g am e o n l iv e s tre am in g i n i t s
fir s t 7 d ays p ost-r e le ase w it h
3 3M h ou rs w atc h ed
B attle fie ld 6 ‘s M ult ip la ye r
R eve al e ve n t w as a ls o w ell-
r e ce iv e d , r e co rd in g o ve r 1M
a ve ra g e c o n cu rre n t v ie w ers
d urin g t h e s tre am w it h t h e
help o f p art ic ip atio n f r o m
h ig h-p ro file S h oote r c re ato rs
s u ch a s T im Th eTa tm an ,
R ecre n t & ala n zo ka
PO SIT IV EPO SIT IV E CH AT
SE N TIM EN T
CH AT
SE N TIM EN T
CH AT
SE N TIM EN T
CH AT
SE N TIM EN T
NEU TR A LN EU TR A LN EG ATIV EN EG ATIV EPO SIT IV EPO SIT IV EN EU TR A LN EU TR A LN EG ATIV EN EG ATIV E
*E xc lu d in g T ik To k L iv e ARC R A ID ER S
RELE A SE D ATE A N NO UN CEM EN T
SU M MER G AM E F E ST 2 0 25
A RC R A ID ER S
RELE A SE D ATE A N NO UN CEM EN T
SU M MER G AM E F E ST 2 0 25 BA TTLE FIE LD 6
M ULT IP LA YER R EV EA L E V EN T
BA TTLE FIE LD 6
M ULT IP LA YER R EV EA L E V EN T PEA K C CV
1.2 6 M
PEA K C CV
1.2 6 M AVG C CV
1.0 3M
AVG C CV
1.0 3M PEA K C CV **
1 .0 2M
PEA K C CV **
1 .0 2M UN IQ UE
CH ATTE R S**
2 4 .8 K
UN IQ UE
CH ATTE R S**
2 4 .8 K 25 % 15 % 60 % 28 % 13 % 59 % Tim Th eTatm anT im Th eTatm an Recre n tR ecre n t ala n zo k aala n zo k a th eg am eaw ard sth eg am eaw ard s

Sta rt C hatt in g wit h U s T o d ay
T A P I N TO O NLIN E
CO M MUN IT IE S
K EY T A KEA W AYS
W an t m ore i n sig hts ? C heck o u t t h e
Stre am H atc h et B lo g b y c lic k in g b elo w :
kyle @ sid eq ik .c o m D ir e cto r o f
Stra te g y
O r r e ach o u t t o o u r t e am d ir e ctly : If y o u w an t t o re ach y o u r a u d ie n ce , y o u n eed
in sid er k n ow le d g e.
W e o ffe r a cce ss t o o ve r 4 0M c re ato rs : T h eir
p erfo rm an ce , c o n te n t, a n d c o m mun it ie s.
A nd , o n ce y o u ’r e r e ad y t o l a u n ch , w e’l l h elp y o u
cra ft a c a m paig n t h at r e so n ate s w it h f a n s a n d
new co m ers a lik e
A ro u n d 1 -in -5 g am in g h ou rs w atc h ed o n l iv e
stre am in g c o m es f r o m S h oote r G am es
Tactic a l S h oote rs h old t h e l a rg est m ark et s h are
a m on g s u b g en re s, w hile B attle R oya le v ie w ers h ip
h as h alv e d s in ce 2 0 20
C ou n te r-S trik e & V A LO RA N T d om in ate E sp ort s
S h oote r G am e v ie w ers h ip , t h ou g h t h e l a tte r h as a
s tro n g er m ark et s h are a cro ss a ll E sp ort s r e g io n s
Chie f
C om merc ia l
O ffic e r
ju stin @ stre am hatc h et.c o m Kyle H art s o ok Ju stin S m it h

SH O OTE R S U BG EN RES
Sh oote r g am es a re c a te g oris e d i n to s u b g en re s b ase d o n a d efin ed l is t o f g am es a ir e d o n l iv e s tre am in g
p la tfo rm s b etw een 2 0 17 a n d 2 0 25
H O URS W ATC H ED
Th e t o ta l n um ber o f h ou rs t h e a u d ie n ce w atc h ed t h e c h an nel o ve r t h e s e le cte d t im efr a m e
PEA K C O NCU RREN T V IE W ER S
Th e m axim um n um ber o f v ie w ers w atc h in g t h e c h an nel a t t h e s a m e t im e r e ach ed w it h in t h e s e le cte d
tim efr a m e
AVER A G E C O NCU RREN T V IE W ER S
Th e a ve ra g e n um ber o f v ie w ers w atc h in g t h e c h an nel d urin g t h e b ro ad ca stin g t im e w it h in t h e s e le cte d
tim efr a m e
AIR TIM E
Th e a m ou n t o f t im e t h at a c h an nel b ro ad ca ste d l i v e i n h ou rs
U N IQ UE C H ATTE R S
Th e t o ta l n um ber o f u n iq ue T w it c h u se rs w ho m en tio n ed t h e b ra n d d urin g t h e s e le cte d t im efr a m e
CH AT S E N TIM EN T
Sh are o f c h at m essa g es o n E n g lis h -la n g uag e T w it c h s tre am s t a g ged w it h o ve ra ll p osit iv e , n eu tra l o r n eg ativ e
se n tim en t b ase d o n w ord s a p pearin g i n t h e c h atSTR EA M H A TC H ET
M ETR IC S & M ETH O DO LO GY