Aream & Co. Gaming CEO Survey 2025

CONDUCTED IN DECEMBER 2024

M A R K E T O U T LO O K :
49%
49%
2%
MORE OPTIMISTIC
ABOUT THE SAME
LESS OPTIMISTIC

M A R K E T O U T LO O K :
10%
21%
5%
15%
50%
48%
63%
70%
41%
31% 33%
15%
0. 0%
20. 0%
40. 0%
60. 0%
80. 0%
100 .0%
120 .0%
GROWTH
STABLE
DECLINE
MOBILE
IAP
MOBILE
IAA
PC CONSOLE

M A R K E T O U T LO O K :
33%
31%
17%
12%
5%
2%
CONTENT SATURATION /
OVER SUPPLY
CHALLENGING UA /
MARKETING ENVIRONMENT
MACRO CONDITIONS /
CONSUMER DEMAND
RISING DEVELOPMENT COSTS
REGULATORY CHANGES
LACK OF INNOVATION

C O M PA N Y O U T LO O K :
54%
35%
12%
MORE NEW GAMES
ABOUT THE SAME
FEWER /
NO NEW GAMES

C O M PA N Y O U T LO O K :
37%
49%
14%
HIGHER AVERAGE
BUDGET
ABOUT THE SAME
LOWER AVERAGE
BUDGET

C O M PA N Y O U T LO O K :
48%
41%
12%
HIGHER MARKETING
ABOUT THE SAME
LOWER MARKETING

HR O U T LO O K :
71%
42%
32%
24%
10%
GAME DEVELOPMENT
ENGINEERING
MARKETING /UA
LIVE OPS /
COMMUNITY
OTHER

A I O U T LO O K :
21%
63%
16%
ADVANCED
INTEGRATION ACROSS
MULTIPLE FUNCTIONS
LIMITED IMPLEMENTATION
WITHIN SELECT USE
CASE(S)
EARLY DAYS /
PILOT PHASE

A I O U T LO O K :
ART / GAME DESIGN
ENGINEERING / CODING
MARKETING / UA
ANALYTICS / BI
QUALITY ASSURANCE
CUSTOMER SUPPORT
35%
21%
19%
14%
9%
2%

M & A O U T LO O K :
71%
29%
0%
MORE M&A
OPPORTUNITIES
ABOUT THE SAME
FEWER M&A
OPPORTUNITIES

THE LARGEST GAMING – FOCUSED
INVESTMENT BANKING TEAM GLOBALLY
SAN
F RANCI SCO
100+ TRANSACTIONS , $ 37BN VALUE
10+ YEARS SUPPORTING THE GAMING ECOSYSTEM
20 GAMING BANKERS
LO NDO N BERLI N

Sale to Sale to
$1.2bn $2bn
Convertible loan
issuance
Sale to Sale to
Sale to Sale to Minority
Investment from
Beacon
Interactive
Minority
Investment from
$247m
Acquisition of Sale to
Sale to Sale to Sale to
Acquisition of
$620bn
Hybrid Casual
studio
Strategic buyer
Acquisition of
Strategic buyer
AAA Game
Development
Services Provider
Sale to
Mobile gaming
studio
Strategic buyer
17 GAMING TRANSACTIONS $ 5. 8 bn TRANSACTION VALUE