Yearly 2025 Live Streaming Trends Report

20 25 O N LIV E S TR EA M IN G U N W RA PP ED
2 0 25 L IV E S TR EA M IN G
TR EN D S R EP O RT

EX EC U TIV E S U M MARY
ABO UT S TR EA M H ATC H ET’S
Y EA RLY R EP O RT
A N O TE F R O M E D UARD
M ONTS E R RA T ( C EO )
Stre am H atc h et’s Y early R ep ort i s a c u lm in atio n o f t h e b ig gest
tre n d s, s to rie s, a n d i n sig hts f r o m t h e l iv e s tre am in g a n d g am in g
in d ustry i n 2 0 25. A q uart e rly r e p ort i s a ls o d is trib ute d e ve ry 9 0
d ays. W an t t o b e a m on g t h e f ir s t t o h ear a b ou t f u tu re r e p ort s ?
S u b sc rib e t o o u r n ew sle tte r t o d ay!
S tre am H atc h et w ork s w it h a c o n so rt iu m o f i n d ustry -le ad in g
an aly sts a n d b usin ess l e ad ers t o u n d ers ta n d k e y t re n d s r e la te d
to t h e i m pact o f l iv e s tre am in g a u d ie n ce s o n g am in g c re ato rs ,
e sp ort s , a n d t h e b ro ad er v id eo g am es i n d ustry .
“W e h op e y o u e n jo y o u r 2 0 25 v id eo g am e
stre am in g i n sig hts r e p ort . W e h ave
a n aly ze d a n d i d en tif ie d k e y i n sig hts a n d
tre n d s a cro ss t h e v id eo g am e i n d ustry ,
in clu d in g t h e r is e o f n on -g am in g l iv e
stre am s, t re n d s i n t h e c re ato r e co n om y,
a n d t h e s tra te g y o f b ra n d s a ctiv a tin g i n
liv e s tre am in g .”
O ur 2 0 25 y e a rly r e p ort o ff e rs a d eta ile d lo ok in to t h e s ta te o f t h e
liv e -s tre a m in g m ark e t, in clu d in g s tre a m in g p la tfo rm s, g am es,
p op ula r m ed ia , a nd c re a to rs . K ey t a ke a w ays i n clu d e:
Liv e s tre am in g v ie w ers h ip s u rg ed i n 2 0 25 , u p 6% f r o m
20 24 , g en era tin g 36 .4 B h ou rs w atc h ed , n early m atc h in g
20 21’s p an d em ic -e ra p eak o f 3 7 .1 B h ou rs w atc h ed . H ow eve r,
g ro w th w as s lo w er Y oY c o m pare d t o 2 0 24 .
Tw it c h ’s m ark et s h are d ro p ped b y 8 .3 % d ue t o t h eir m id –
ye ar v ie w bottin g c ra ck d ow n a n d c o m petit io n f r o m t h e o th er
To p 3 p la tfo rm s. K ic k , f o r e xa m ple , g re w 6 .7 % t h an ks i n
p art t o m ult is tre am in g .
Fir s t-P ers o n S h oote rs w ere t h e m ost p op ula r g am in g
g en re w it h 4 .6 B h ou rs w atc h ed , h elp ed b y e sp ort s s u cce ss
fr o m C ou n te r S trik e a n d V A LO RAN T, p lu s e xtra ctio n s h oote r
d em an d f o r A R C R aid ers a n d E sc a p e f r o m T a rk o v.
N on -G am in g c o n te n t i s s lo w ly a sse rt in g i t s e lf o n T w it c h :
Ju st C hattin g a n d I R L s tre am s g re w b y 2 5% a n d 1 9 % ,
re sp ectiv e ly . T h an ks t o t h is , t h e s h are o f N on -G am in g
vie w ers h ip g re w t o 2 2% o n T w it c h .

Pla tfo rm s
Liv e S tre am in g O ve rv ie w
M ajo r P la tfo rm C om paris o n
Tw it c h Q uart e rly C om paris o n
C ase S tu d y: T w it c h V ie w ers h ip D eclin e
You Tu b e G am in g Q uart e rly C om paris o n
C ase S tu d y: Y TG S p on so re d S tre am s
Kic k Q uart e rly C om paris o n
C ase S tu d y: K ic k ’s G ro w in g A ud ie n ce
M in or P la tfo rm s ( & K ore an P la tfo rm s)
C ase S tu d y: S te am V ie w ers h ip
G am in g T re n d s
Gam in g G en re s
To p G am es i n 2 0 25
C ase S tu d y: T h e R ob lo x B oom
To p N ew R ele ase s i n 2 0 25
C ase S tu d y: D LC , E xp an sio n s & R em aste rs
N on -G am in g T re n d s
Gam in g v s. N on -G am in g C on te n t
To p N on -G am in g C ate g orie s
C ase S tu d y: C re ato r-L e d E ve n ts
M ost M en tio n ed B ra n d s
E sp ort s
E sp ort s O ve rv ie w
C ase S tu d y: T h e E sp ort s W orld C up 2 0 25
T o p C o-S tre am ers
M ob ile E sp ort s
S tre am ers
T o p S tre am ers
T o p F em ale S tre am ers
T o p V Tu b ers
C ase S tu d y: T o p S tre am ers b y F o llo w er G ro w th
4
5
7
8
9
10
11
12
13
14
16
1 7
18
2 0
21
22
23
2 4
25
26
27
28
2 9
30
31
32
33
3 4
35
36
37
38
C lic k o n a t o p ic t o j u m p
to t h e r e le va n t s e ctio n C O NTE N TS

PLA TF O RM S
Liv e S tre am in g P la tfo rm
P erfo rm an ce i n 2 0 25

YE A R O VER Y E A R V IE W ER SH IP B Y H O URS W ATC H ED | 2 0 19 – 2 0 25 | A LL P LA TF O RM S*
*V ie w ers h ip f o r a ll p la tfo rm s t ra ck e d b y S tre am H atc h et. P la tfo rm c o ve ra g e p erio d s a va ila b le i n a p pen d ix
L IV E S TR EA M IN G V IE W ER SH IP B Y Y EA R
In 2 0 25, l iv e s tre am in g v ie w ers h ip c ro sse d 3 6 B h ou rs , w hic h i s t h e h ig hest y e arly f ig ure s in ce t h e p ost-p an d em ic
b oom i n 2 0 21
T h e +6 % Y oY i n cre ase r e p re se n ts s lo w er g ro w th t h an t h e p re vio u s y e ar, w it h t h e o ve ra ll i n cre ase i n v ie w ers h ip
d riv e n b y h ig h-g ro w th p la tfo rm s s u ch a s K ic k an d C hzzk 20 20 20 21 20 22 20 23 20 24 15 .8 B 30 .0 B 37 .1 B 32.5 B 36 .4 B -1 3 % +8 9% 20 25 20 19 29 .9 B 34 .4 B +24 % -8 % +15 % +6 %

YE A RLY V IE W ER SH IP O VER T IM E B Y H O URS W ATC H ED | 2 0 21 – 2 0 25 | A LL P LA TF O RM S*
*V ie w ers h ip f o r a ll p la tfo rm s t ra ck e d b y S tre am H atc h et. P la tfo rm c o ve ra g e p erio d s a va ila b le i n a p pen d ix
L IV E S TR EA M IN G V IE W ER SH IP B Y Y EA R Weekly l iv e s tre am in g v ie w ers h ip s u rp asse d t h e p re vio u s y e ars l e ve ls a cro ss t h e f ir s t 3 q uart e rs o f t h e y e ar, p eak in g a t
8 10 M h ou rs w atc h ed i n J u ly – t h e h ig hest w eekly h ou rs w atc h ed f ig ure r e co rd ed
In t h e f in al q uart e r o f t h e y e ar, v ie w ers h ip m ap ped c lo se ly t o t h e t re n d s i n 2 0 21 a n d 2 0 24 i n clu d in g d ip s i n D ece m ber JA N FE B MAR APR MAY JU N JU L AU G SE P OCT NO V DEC 20 21 20 22 20 23 20 24 20 25 80 0M 70 0M 60 0M 50 0M

52.8 %24 .3 %
19 .2 B8 .8 B
12 .4 %
0.1 %
T w it c h re ta in ed i t s p la ce a t t h e m ost-
w atc h ed l iv e s tre am in g p la tfo rm w it h
19 .2 B h ou rs w atc h ed i n 2 0 25, d esp it e
s u ffe rin g a d ro p i n t h e v ie w ers h ip
m ark e t s h are o f – 8 .3 % p oin ts
Y ou Tu b e G am in g w as t h e s e co n d
m ost-w atc h ed a s i t r e co rd ed i t s
h ig hest a n nual v ie w ers h ip w it h 8.8 B
h ou rs w atc h ed
Th e T o p 5 p la fo rm w it h t h e h ig hest
Y oY g ro w th w as K ic k , w hic h s a w a
+ 13 1% i n cre ase i n v ie w ers h ip t o g ro w
it s o ve ra ll m ark e t s h are b y + 6 .7 %
p oin ts u p t o 1 2 .4 %
C hzzk g re w i t s a n nual v ie w ers h ip b y
+4 0% t o a p pro ach t h e 1 B m ark , w hile
S O OP K ore a r e co rd ed s im ila r
vie w ers h ip t o t h e p re vio u s p erio d w it h
1.2 B h ou rs w atc h ed
M AJO R P LA TF O RM S C O M PA RIS O N
HO URS W ATC H ED A N D % M ARKET S H ARE O F L IV E-S TR EA M IN G P LA TF O RM S | 2 0 25
TW IT C HYO UTU BE G A M IN GO TH ER SK IC K
SO OP
KO REA
3 .3 %2.7 %4 .6 %1.2 B4 .5 B
990 M
1.7 B
CH ZZK“O th er” p la tfo rm s i n clu d e: F ace b oo k L iv e , R um ble , S te am , B ig o L iv e , T ro vo , O pen re c, R oote r, V K , S O OP, N on oliv e , D Liv e , M il d om , K ak ao TV a n d
Lo co .8 .3 %1.4 %
6.7 %0.4 %0.7 %

TW IT C H V IE W ER SH IP
B Y Q UARTE R LY H O URS W ATC H ED A N D % C H AN GE | 2 0 25
5 .3 B4 .9 B4 .6 B4 .4 B
-7 %-3 %-1 0 %-1 5 % Q 1Q2Q3Q4 HO URS
W ATC H ED
2 0 2420 25 U N IQ UE
CH AN NELS
2 1.1 B -8 .9 %-0 .5 %20 .7 M
% C H AN GE
19 .2 B19 .7 M Desp it e b ein g t h e m ost-w atc h ed l iv e s tre am in g p la tfo rm i n 2 0 25, T w it c h sa w t h re e c o n se cu tiv e q uart e rly d eclin es i n
v ie w ers h ip o ve r t h e c o u rs e o f t h e y e ar
In Q 2, v ie w ers h ip d ro p ped b elo w t h e 5 B h ou r m ark f o r t h e f ir s t t im e s in ce Q 3 2 0 20 , w it h Q 4’s f ig ure o f 4 .4 B t h e l o w est
sin ce Q 1 2 0 20 a n d -1 5 % b elo w t h e s a m e p erio d i n 2 0 24

CA SE S TU D Y: T W IT C H V IE W ER SH IP D EC LIN E
QUARTE R LY U N IQ UE C H AN NELS A N D V IE W ER SH IP | 2 0 21- 2 0 25 | T W IT C H UN IQ UE C H AN NELS H O URS W ATC H ED 2 0 21- 2 0 2420 25Q 4Q3Q2Q1
A p la tfo rm ’s l iv e s tre am in g v ie w ers h ip i s
s tro n g ly c o rre la te d t o t h e n um ber o f
ch an nels b ro ad ca stin g o n a p la tfo rm – a
f ig ure w hic h c o n sis te n tly d eclin ed o n
Tw it c h ove r t h e l a st y e ar
In 2 0 25, t h e p la tfo rm r e co rd ed 3 o f i t s
lo w est q uart e rs f o r u n iq ue c h an nels s in ce
2 0 21; 8 .4 M u n iq ue c h an nels i n t h e l a st
q uart e r o f t h e y e ar w as i t s l o w est f ig ure
s in ce Q 1 2 0 20
In J u ly , T w it c h an nou n ce d t h at i t w ou ld b e
im ple m en tin g a s e rie s o f m easu re s t o
c o m bat v ie w bottin g w hic h w ou ld h ave
c o n trib ute d t o t h is d eclin e i n c h an nels
T w it c h als o s a w a r e d uctio n i n v ie w ers h ip
f r o m i t s t o p c re ato rs ; v ie w ers h ip o f 2 0 24 ‘s
m ost-w atc h ed s tre am ers f e ll b y -1 4 .5 % ,
w it h p ro m in en t s tre am ers s u ch a s B aia n o
an d G au le s tra n sit io n in g t h eir o u tp ut t o
o th er p la tfo rm s i n clu d in g You Tu b e
G am in g a n d K ic k 7B 6.5 B 6B 5.5 B 5B 4.5 B 3.5 B 8M 9M 10 M 11M 12 M 13 M

YO UTU BE G A M IN G V IE W ER SH IP
1.9 B2.2 B2.5 B2.2 B
+29 %-0 .4 % Q 1Q2Q3Q4 +25 %+ 0 .4 %B Y Q UARTE R LY H O URS W ATC H ED A N D % C H AN GE | 2 0 25
+ 12 %+ 54 %
HO URS
W ATC H ED
2 0 2420 25 U N IQ UE
CH AN NELS
7 .9 B 1.8 M
% C H AN GE
8 .8 B2.8 M
You Tu b e G am in g re co rd ed i t s h ig hest a n n ual v ie w ers h ip e ve r w it h 8.8 B h ou rs w atc h ed i n 2 0 25 a n d s a w a + 54 % Y oY
in cre ase i n t h e n um ber o f u n iq ue c h an n els s tre am in g o n t h e p la tfo rm
Q 1 a n d Q 3 s a w +25 % a n d +29 % i m pro ve m en ts i n h ou rs w atc h ed driv e n b y s tro n g E sp ort s v ie w ers h ip w it h 2 21M i n Q 1,
a id ed b y M ob ile L e g en d s: B an g B an g M PL I n d on esia S ea so n 1 5 m atc h es , a n d 3 36 M i n Q 3, s u p port e d b y L e ag ue o f
Le g en d s L C K e ve n ts

In 2 0 25, t h e u se o f s p on so re d
co n te n t i n l iv e s tre am in g c o n tin ued
to d em on stra te i t s i m port a n ce i n
b ra n d m ark e tin g
A cro ss t h e l a st 1 2 m on th s, Y ou Tu b e
G am in g h as s e en a s u rg e i n
s p on so re d c o n te n t, r e co rd in g 10 .8 M
h ou rs w atc h ed – a + 7 1% Y oY
in cre ase
T h e c re ato rs w ho g en era te d t h e
m ost-w atc h ed s p on so re d c o n te n t
on You Tu b e G am in g i n 2 0 25 w ere
A m eric a n s tre am er
T h eB urn tP ean ut , p rim arily
p ro m otin g A RC R aid ers a n d P U BG
Battle g ro u n d s , a n d B ra zilia n
cre ato r A pela p ato , w ho r e co rd ed
6 8 3K h ou rs o f s p on so re d
vie w ers h ip f o r G are n a F re e F ir e
C A SE S TU D Y: Y TG S P O NSO RED S TR EA M S
QUARTE R LY V IE W ER SH IP O N S P O NSO RED S TR EA M S | 2 0 20 -2 0 25 | Y O UTU BE G AM IN G Q1Q1 Q1Q1 Q1Q1 Q1Q1 Q1Q1 Q1Q1 Q2Q2 Q2Q2 Q2Q2 Q2Q2 Q2Q2 Q2Q2 Q3Q3 Q3Q3 Q3Q3 Q3Q3 Q3Q3 Q4Q4 Q4Q4 Q4Q4 Q4Q4 Q4Q4 Q3Q3 20 2020 20 20 2120 21 20 2220 22 20 2320 23 20 2420 24 20 2520 25 5M5M 3M3M 2M2M 1M1M 00 4M4M 20 K20 K 15 K15 K 10 K10 K 5K5K 00 2.5 K2.5 K 7.5 K7 .5 K 12 .5 K12 .5 K 17 .5 K17 .5 K Hou rs W atc h ed w it h
# ad in S tre am T it le
H ou rs W atc h ed w it h
# ad in S tre am T it le # o f S tre am s w it h
# ad i n S tre am T it le
# o f S tre am s w it h
# ad i n S tre am T it le Q4Q4

KIC K V IE W ER SH IP
7 70 M98 3M1.5 B 1.2 B
+10 6% Q 1Q2Q3Q4 +18 6%+113 %+ 112 %
+ 13 1%+ 6 8 %
HO URS
W ATC H ED
2 0 2420 25 U N IQ UE
CH AN NELS
2 .0 B 1.1 M
% C H AN GE
4 .5 B 1.8 M
BY Q UARTE R LY H O URS W ATC H ED A N D % C H AN GE | 2 0 25 Aft e r i t s l a u n ch i n 2 0 23, K ic k h as c o n tin ued t o e at i n to t h e l iv e s tre am in g v ie w ers h ip m ark e t s h are o f T w it c h , r e co rd in g
4 .5 B h ou rs w atc h ed i n 2 0 25 t o s e cu re n early 1 /8 o f t h e o ve ra ll s h are
th
I n Q 3 2 0 25, t h e p la tfo rm su rp asse d t h e 1 B q uart e rly h ou rs w atc h ed m ile sto n e f o r t h e f ir s t t im e, r e ach in g 1 .5 B h ou rs
T h e n um ber o f K ic k u n iq ue c h an nels g re w +6 8 % Y oY a s i t s p rim arily n on -g am in g c o n te n t c o n tin ues t o a ttra ct n ew u se rs

CA SE S TU D Y: K IC K ’S G RO W IN G A U D IE N CE
DIS TR IB U TIO N O F A VER A G E M IN UTE A U D IE N CE F O R
CH AN NELS I N 2 0 25 ( M IN 1 0 00 H A IR TIM E) | K IC K
AVER A G E M IN UTE A U D IE N CE TO P 5 C R EA TO RS F O R A VER A G E M IN UTE A U D IE N CE
IN 2 0 25 ( M IN 1 0 00H A IR TIM E) | K IC K
Kic k ’s c o n tin ued g ro w th i s n ot o n ly r e fle cte d b y t h e i n cre ase i n v ie w ers h ip a n d n ew c h an nels , b ut a ls o b y t h e s u sta in ed v ie w ers h ip o f t h e
p la tfo rm ’s t o p c h an nels
I n 2 0 24 , o f K ic k cre ato rs w ho b ro ad ca ste d f o r o ve r 1 0 00 h ou rs i n t h e c a le n d ar y e ar, o n ly 1 4 % m an ag ed t o a tt ra ct o ve r 1 0 0 v ie w ers p er
air t im e m in ute . T h e fig ure h as n early d ou b le d t o 2 7 % i n t h e l a st y e ar , s h ow in g t h at c re ato rs a re b ro ad en in g t h eir a u d ie n ce a s t h e
p la tfo rm g ro w s
In 2 0 25, 2 1 K ic k cre ato rs a ttra cte d a n a ve ra g e v ie w ers h ip o f o ve r 1 0 K v ie w ers , c o m pare d t o o n ly 1 0 i n t h e p re vio u s y e ar kore k ore _c h MrS tiv e n Tc Absi Mah erc o ily a se lm alik i 53.9 K 39 .5 K 36 K 26 .1 K 72% 56 % 8% 8% 4% 5% 2% 4% 0-2 4 50 -7 4 30 .1 K 25 -4 9 75-9 9 >10 0 14 % 27 % +14 0% +24 3% +24 2% -1 9 %

KO REA N P LA TF O RM V IE W ER SH IP
+ 1.8 %+4 4%
HO URS W ATC H ED 2 0 2420 25C H ZZK
1 .2 B 6 8 8M
% C H AN GE
1.2 B 9 90 M
BY Q UARTE R LY H O URS W ATC H ED A N D % C H AN GE | 2 0 25 | S O OP K O REA & C H ZZ K28 5M28 5M29 8 M323 M +9 %+1%-2 %-1 %
Q 1Q2Q3Q4
SO OP K ore a w as f o rm erly k n ow n a s A fr e eca TV u n til O cto b er 1 5 , 2 0 24 .
S O OP
KO REA
23 8 M24 1M2 5 0 M26 0 M +11%+ 53%+ 37 %+34 5%
W hile S O OP K ore a r e m ain s t h e m ost-w atc h ed K ore an l iv e s tre am in g p la tfo rm w it h 1 .2 B h ou rs w atc h ed i n 2 0 25 , t h e
p la tfo rm s a w l im it e d g ro w th i n v ie w ers h ip i n i t s f ir s t f u ll y e ar s in ce r e b ra n d in g f r o m A fr e eca TV . H ow eve r, a s tro n g Q 4 s a w
it c ro ss t h e 30 0M q uart e rly h ou rs w atc h ed m ile sto n e f o r t h e f ir s t t im e
Chzzk , w hic h o ffic ia lly l a u n ch ed i n Q 2 2 0 24 w it h b eta a cce ss s in ce D ece m ber 2 0 23, s a w a + 4 4% r is e i n v ie w ers h ip t h is
y e ar t o a p pro ach 1 B y e arly h ou rs w atc h ed

In 2 0 25, R um ble re ta in ed i t s p osit io n a s m ost-w atc h ed p la tfo rm
o u ts id e o f t h e T o p 5 , r e co rd in g s im ila r f ig ure s t o 2 0 24 t h an ks t o
c o ve ra g e f r o m c re ato rs o n h ig h p ro file p olit ic a l e ve n ts i n t h e U S;
fo r e xa m ple , t h e P re sid en tia l I n au g ura tio n i n J a n uary w hic h h it
6 70 K p eak c o n cu rre n t v ie w ers
T h e p la tfo rm w hic h s a w t h e m ost g ro w th w as K ak ao TV ,
p rim arily d riv e n b y a s in g le l iv e m usic s tre am in g c h an nel, 최 신인기
가요 ( L a te st P op ula r S o n g s ), w hic h a lo n e r e co rd ed 6 7.2 M h ou rs
w atc h ed – o ve r h alf o f t h e p la tfo rm ’s 2 0 25 v ie w ers h ip
F A CEB O OK STE A MTR O VORO OTE RO PEN REC LO CO K A KA O TV B IG O RU M BLE V K SO OPDLIV E
M IN O R P LA TF O RM S C O M PA RIS O N
BY H O URS W ATC H ED W / % C H AN GE Y oY | 2 0 25
486M34 5M28 8M19 0 M12 5 M7 8 M72M24 M17 M15 M11M10 M -2 1%+ 19 0 8%+19 %+512 9 %+4 25 % -1 7 %+29 %-6 7% +14 %+35 % -4 0%-0 .7 % Rum ble d ata a va ila b le f r o m F eb ru ary 1 0 , 2 0 24 ; B ig o d ata a va ila b le f r o m M arc h 1 8 , 2 0 24 ; S O OP d ata a va ila b le f r o m J u n e 6 , 2 0 24 . N on oliv e a n d
M ild om w ere s h ut d ow n i n 2 0 24 , w it h d ata a va ila b le u p t o M arc h 1 0 , 2 0 24 a n d A ug ust 3 1, 2 0 24 , r e sp ectiv e ly .
D ue t o r e stric tio n s, F ace b ook L iv e d ata h as b een l i m it e d s in ce O cto b er 2 7 , 2 0 23.

CA SE S TU D Y: S TE A M V IE W ER SH IP
99.9 %10 0% T O P G AM ES B Y H O URS W ATC H ED | 2 0 25 | S TE A M42M C ou n te r-S trik e E u ro T ru ck
S im ula to r 2
C la i r O bsc u r:
E xp ed it io n 3 3
D un e: A w ak en in g Th e E ld er S cro lls I V :
O bliv io n R em aste re d
K in g dom C om e:
D eliv e ra n ce I I
E u ro p a U niv e rs a lis V B attle fie ld ™ 6 E LD EN R IN G
NIG H TR EIG N
V R is in g 5 6 .4 %9.7 M11.6 M5.9 M4 .9 M4 .9 M4 .4 M4.3 M3.3 M3.2 M10 0%4 4.7 %9 9.9 %99.9 %10 0%83%9 9%
In Q 1 2 0 25, w e r e ve ale d h ow l iv e
stre am in g v ie w ers h ip f ig ure s o n Ste am
ca n b e m is le ad in g d ue t o e m bed d ed
au to p la y s tre am s o n g am e s to re p ag es
W hile S te am cre ato rs b ro ad ca st s o m e
majo r e sp ort s e ve n ts , s u ch a s t h e 2 0 25
A ustin B LA ST.t v M ajo r in A pril, t h e
m ajo rit y o f v ie w ers h ip f o r i t s t o p g am es
actu ally d eriv e s f r o m p ass iv e v ie w ers h ip
o n t h e s to re p ag e
P rim e e xa m ple s o f t h is a re E u ro T ru ck
S im ula to r 2 a n d C la ir O bsc u r:
E xp ed it io n 3 3 , w hic h t o g eth er t o ta lle d
o ve r 2 0 M h ou rs o f v ie w ers h ip o n t h e
p la tfo rm , t h ro u g h j u st 2 s tre am s o n
th eir r e sp ectiv e s to re p ag es
Y ou c a n r e ad m ore a b ou t S te am
vie w ers h ip i n o u r d ed ic a te d b lo g Hou rs
W atc h ed
H ou rs
W atc h ed Sh are b y
To p S tre am er
S h are b y
To p S tre am er

GA M IN G T R EN D S
To p G en re s & G am es o f 2 0 25

TO P G EN RES B Y H O URS W ATC H ED & S H ARE O F T O P G AM E | 2 0 25 | A LL P LA TF ORM S
T O P G A M IN G G EN RES O N L IV E S TR EA M IN G
4.6 B3.8 B3.8 B1.9 B1.9 B
+3.8 %+6 .7 % 28 % Fir s t-P ers o n
Sh oote r
A ctio n –
A dve n tu re
M OBA M MORPG R ole -P la yin g -1 .9 %-2 .2 % + 28 .5 % 50 %51%2 7 % 7%
Cou n te r-S trik e TO P G AM ES P ER
G EN RE B Y
H O URS
W ATC H ED
1.2 8 B To ta l H ou rs
W atc h ed
% H ou rs
W atc h ed o f
To p G am e
GTA V 1 .9 0 B Le ag ue o f
Le g en d s
1.9 5B Rob lo x 5 14 MPath o f E xile 21 3 5 M
Fir s t-P ers o n S h oote rs m ain ta in ed
th eir p la ce a s t h e t o p g am in g
g en re o n l iv e s tre am in g i n 2 0 25
w it h 4 .6 B h ou rs o f v ie w ers h ip . T h e
g en re w as a id ed b y s tro n g e sp ort s
in te re st i n g am es s u ch a s C ou n te r-
S trik e an d V A LO RA N T , w hic h a lo n e
attra cte d 8 4 7M h ou rs o f
to u rn am en t v ie w ers h ip
T h e A ctio n -A dve n tu re a n d M OBA
gen re s c o m ple te t h e p od iu m , b oth
w it h a s in g le g am e c o n trib utin g
ove r h alf o f t h eir v ie w ers h ip : G ra n d
Th eft A uto V (1 .9 B h ou rs w atc h ed )
an d Le ag ue o f L e g en d s ( 1 .9 5B ),
r e sp ectiv e ly
M MORPG s m ove d a b ove R ole –
P la yin g G am es i n t h e g en re
ra n kin g s, w it h t h e g ro w in g
p op ula rit y o f R ob lo x o n l iv e
stre am in g b oostin g v ie w ers h ip b y
+28 .5 % Y oY

TO P G A M IN G G EN RES B Y P LA TF O RM
TO P 3 G AM IN G G EN RES P ER P LA TF O RM B Y H O URS W ATC H ED S H ARE | 2 0 25 | T W IT C H , Y O UTU BE G AM IN G & K IC K Fir s t-P ers o n
Sh oote r
2 3 %23 %15 %15 %
Actio n –
A dve n tu re
M OBA
1 4 %14 %20 %20 %
MOBA
1 7 %17 %
Fir s t-P ers o n
Sh oote r 1 3 %13 %
Battle
R oya le
3 2%3 2%
Actio n –
A dve n tu re
1 4 %14 %
Gam blin gFir s t-P ers o n
Sh oote r1 1%11%
A s t h e m ost-w atc h ed g en re a cro ss
a ll p la tfo rm s, F ir s t-P ers o n S h oote rs
a ls o a p pear i n t h e T o p 3 g en re s f o r
th e t h re e m ajo r p la tfo rm s, T w it c h
(2 3% ), Y ou Tu b e G am in g ( 1 7 % ) &
K ic k (1 1% ), w it h C ou n te r-S trik e
b ein g t h e m ost w atc h ed g am e i n
t h at g en re o n e ach p la tfo rm
T h e a p peara n ce o f t h e B attle
R oya le g en re i n You Tu b e G am in g ’s
T o p 3 i s a n i n d ic a to r o f t h e d if fe rin g
d em og ra p hic s b etw een t h e t h re e
p la tfo rm s. G are n a F re e F ir e a n d
B attle g ro u n d s M ob ile I n d ia
t o g eth er f o rm 9 .2 % o f t h e p la tfo rm ’s
v ie w ers h ip s h are , d em on stra tin g
th e i n flu en ce o f A sia n a u d ie n ce s
G am blin g is t h e s e co n d m ost-
p op ula r g en re o n K ic k b eh in d
A ctio n -A dve n tu re , w hic h i s a
m easu re o f t h e p la tfo rm ’s m ore
a d ult t a rg et a u d ie n ce

Le ag ue o f L e g en d s r e cla im ed t h e t it le o f m ost w atc h ed g am e o f
th e y e ar o n l iv e s tre am in g a ft e r b ein g d eth ro n ed b y G ra n d T h eft
A uto V i n 2 0 24
C ou n te r-S trik e r e p la ce d V A LO RA N T in t h ir d p osit io n t h an ks t o a
+ 29 % in cre ase i n v ie w ers h ip , r e co rd in g o ve r 1B a n nual h ou rs
w atc h ed f o r t h e f ir s t t im e
Rob lo x w as t h e o n ly n ew e n try i n t h e T o p 1 0 , w it h t h e e m erg en ce
o f Y ou Tu b e G am in g cre ato rs d riv in g t h e v ir a lit y o f t h e p la tfo rm ’s
d iv e rs e e xp erie n ce s o ve r t h e c o u rs e o f t h e y e ar
T O P G A M ES I N 2 0 25
BY H O URS W ATC H ED | 2 0 25 | A LL P LA TF O RM S1.2 8 B1.2 8 B939 M939 M8 50 M850 M74 3M7 4 3M6 91M6 91M5 24 M524 M 1.9 5B1.9 5B1.9 0 B1.9 0 B 515 M515 M4 61M4 61M
+ 4 %+4 %-5 %-5 %+ 13 %+ 13 %-1 5 %-1 5 %-7 %-7 %+4 %+4 %-1 4 %-1 4 %+29 %+29 %+10 %+10 %+212 %+ 212 % M ob ile
L e g en d s:
B an g B an g
Le ag ue o f
Le g en d s
G TA VC ou n te r-
S trik e
D ota 2M in ecra ftV A LO RA N T Fo rt n it e R ob lo x G are n a
Fre e F ir e

CA SE S TU D Y: T H E R O BLO X B O OM
8.3 M8 .3 M
BY H O URS W ATC H ED O N S TR EA M S W IT H E X P ER IE N CE N AM E I N T IT LE
20 25 | Y O UTU BE G AM IN G, T W IT C H & K IC K
Ja nJa n F ebF eb M arM arA prA prJu lJu lA ugA ugSepS epO ctO ctN ovN ovD ecD ecM ayM ay Ju nJu n 10 M10 M20 M20 M30 M30 M4 0M4 0M50 M50 M
1 13 .7 M113 .7 M4 3.1 M4 3.1 M
TO TA L H O URS W ATC H ED
(A LL P LA TF O RM S)
TO TA L H O URS W ATC H ED
(A LL P LA TF O RM S)
TO P R O BLO X E X P ER IE N CES
B Y H O URS W ATC H ED
TO P R O BLO X E X P ER IE N CES
B Y H O URS W ATC H EDW hile R ob lo x s a w s ig nif ic a n t l iv e
stre am in g v ie w ers h ip g ro w th i n 2 0 24
d ue t o t h e v ir a lit y o f e xp erie n ce s s u ch
a s D re ss t o I m pre ss a n d B ro ok h ave n ,
th e g am e w en t t o n ew l e ve ls i n 2 0 25,
w it h p art ic u la r t h an ks t o t h e s u cce ss
o f t h e G ro w A G ard en e xp erie n ce
Th e h ort ic u lt u ra l s im ula tio n g am e
wit h in R ob lo x r e co rd ed o ve r 1 0 0M
h ou rs w atc h ed a lo n e o n Y ou Tu b e
G am in g , T w it c h & K ic k , w it h a r a n g e
of c o n te n t v a ry in g f r o m s o cia l
in te ra ctio n s w it h o th er p la ye rs , t o
c re ato rs p ro vid in g v ie w ers w it h a k in d
of s to ck m ark e t t ic k e r f o r p urc h asin g
se ed s
R ob lo x liv e s tre am v ie w ers h ip s h ow s
a t re n d o f d ep en d en ce o n v ir a lit y , w it h
v ie w ers h ip t ra n sit io n in g a w ay f r o m
G ro w A G ard en i n Q 4 a s t h e S te al A
B ra in ro t e xp erie n ce g re w i n
p op ula rit y 515 M515 M

ARC R aid ers le ap t t o t h e s u m mit o f t h e l is t o f T o p G am in g R ele ase s i n 2 0 25,
re co rd in g 12 9 M h ou rs o f v ie w ers h ip i n i t s f ir s t 3 0 d ays, f o llo w ed b y E sc a p e
Fro m T ark ov w it h 1 0 4 M f o llo w in g i t s l o n g -a w ait e d f u ll r e le ase
M on ste r H un te r W ild s r e ach ed 7 4 M h ou rs w atc h ed i n i t s f ir s t m on th ; 5 8 %
of t h is t o ta l c a m e i n t h e f ir s t 7 d ays, d em on stra tin g t h e h ig h a n tic ip atio n
g en era te d d urin g i t s p re -r e le ase p erio d
20 25 s a w s tre am in g s u cce ss f o r i n d ie t it le s, w it h b oth Sch ed ule I a n d C la ir
O bsc u r: E xp ed it io n 3 3 r e co rd in g o ve r 3 0 M h ou rs w atc h ed i n t h e f ir s t m on th
T O P N EW R ELE A SE S I N 2 0 25
BY F IR ST 3 0 D AYS’ H O URS W ATC H ED | T W IT C H , Y O UTU BE G AM IN G, K IC K & F A CEB O OK L IV E12 9 M12 9 M74 M74 M62M6 2M4 8M4 8M4 6M4 6M4 1M4 1M3 9 M39 M38 M38 M34 M34 M
37 M4 3M22M26 M27 M21M9 M16 M16 M
10 4 M10 4 M
39 M ARC R aid ers M on ste r
H un te r
W ild s
EA S p ort s F C
26 *
B attle fie ld
6
E ld en R in g
N ig htre ig n
K in g dom
C om e:
D eliv e ra n ce I I
S ch ed ule IC all o f D uty :
B la ck O ps 7
M ario K art
W orld
E sc a p e
Fro m T a rk o v
*F ro m E arly A cce ss r e le ase d ate Fir s t 3 0 D ays Fir s t 7 D ays

World o f W arc ra ft : M is ts o f P an d aria s a w t h e h ig hest 3 0 -d ay v ie w ers h ip f o r a D LC r e le ase i n 2 0 25, a cco m pan ie d b y a T w it c h D ro p s
ca m paig n i n t h e f ir s t w eek w hic h w as s u p port e d b y v a rio u s W orld o f W arc ra ft s tre am ers
T w o H eart h sto n e exp an sio n s, I n to t h e E m era ld D re am & Th e L o st C it y o f U n’G oro , g arn ere d o ve r 1 2 M h ou rs w atc h ed i n t h eir f ir s t
m on th p ost-r e le ase , s h ow in g t h e c o n tin ued l iv e s tre am in g i n te re st i n t h e W arc ra ft u n iv e rs e
T h e E ld er S cro lls I V : O bliv io n R em aste re d w as t h e u n d is p ute d T o p R em aste re d G am e o f 2 0 25; t h e s u rp ris e r e le ase a ttra cte d
atte n tio n f r o m c re ato rs s u ch a s Q uin 69 & Sh ro u d , w it h v ie w ers h ip p eak in g a t 6 0 0 K v ie w ers i n t h e f ir s t f e w h ou rs a ft e r r e le ase
T O P D LC S, E X PA N SIO NS & R EM ASTE R S
TO P D LC S/E X P A N SIO NS B Y H O URS
W ATC H ED F IR ST 3 0 D AYS
W orld o f
W arc ra ft : M is ts
o f P an d aria
C la ssic
H eart h sto n e:
In to t h e
Em era ld
D re am
D estin y 2 :
T h e E d g e
of F ate
H eart h sto n e:
Th e L o st C it y
o f U n’G oro
T h e E ld er
S cro lls I V :
O bliv io n
R em aste re d
M eta l G ear
S o lid D elt a :
S n ak e E ate r
S eve n
K nig hts
R e:B ir t h
D ra g on
Q uest I & I I
H D -2 D
R em ak e
Fin al F an ta sy
T actic s: T h e
Iv a lic e
C hro n ic le s
T O P R EM ASTE R S/R EM AKES B Y
H O URS W ATC H ED F IR ST 3 0 D AYS
Rim W orld :
O dysse y 36 .7 M36 .7 M 13 .0 M13 .0 M 12 .1 M12 .1 M 12 .1 M12 .1 M 11.2 M11.2 M 31.1 M3 1.1 M 4.6 M4 .6 M 2.0 M2.0 M 3.2 M3 .2 M 3.6 M3.6 M

NO N-G A M IN G T R EN D S
To p N on -G am in g T re n d s o f 2 0 25

GA M IN G V S. N O N-G A M IN G C O NTE N T
% O F G AM IN G C O NTE N T O N T W IT C H , Y O UTU BE, & K IC K I N H O URS W ATC H ED | 2 0 25
1 9 .2 B19 .2 B5 5.4 B55.4 B 4.5 B4 .5 B
78 %78 %
GA M IN GGA M IN G
16 %16 %
GA M IN GGA M IN G
6 4 %64 %
GA M IN GGA M IN G
Tw it c h co n te n t c o n tin ues t o l e an h eavily t o w ard s g am in g c o n te n t ; how eve r, 2 0 25’s s h are d ro p ped f r o m 8 0 % i n 2 0 24
Y ou Tu b e h as r e m ain ed c o n sis te n t i n i t s s p lit b etw ee n G am in g a n d N on -G am in g c o n te n t c o m pare d t o l a st y e ar, w it h 1 6 %
o f i t s v ie w ers h ip c o m in g f r o m t h e d ed ic a te d Y ou Tu b e G am in g p la tfo rm
W hile K ic k sa w h ug e y e arly v ie w ers h ip i n cre ase s i n s p ecif ic N on -G am in g c a te g orie s s u ch a s J u st C hattin g ( + 6 8 % ) a n d
IR L ( + 337 % ), i t s g am in g c o n te n t a ls o c o n tin ued t o g ro w , r e su lt in g i n a n i n cre ase i n t h e o ve ra ll s h are o f g am in g c o n te n t t o
6 4 % c o m pare d t o 6 2% l a st y e ar

TO P N O N-G A M IN G C A TE G O RIE S
871M2 3 4 M18 8M10 0M+23 6 %+23 6 %+3%+ 3%-1 3 %-1 3 %-1 7 %-1 7 %B Y H O URS W ATC H ED | 2 0 25 | Y O UTU BE, T W IT C H & K IC K *13 .3 B13 .1 B9 .1 B6 .7 B4 .4 B+8 %+8 %+4 3%+ 4 3%+ 23 6 %+23 6 %-3 %-3 %-1 1%-1 1%
En te rt a in m en tEn te rt a in m en tP eo p leP eo p le
3 .9 B+8 %+8 % Acro ss t h e T o p 3 P la tfo rm s, N on -G am in g v ie w ers h ip i n cre ase d +13 % c o m pare d t o 2 0 24 , p rim arily d riv e n b y g ro w th i n
Y ou Tu b e an d K ic k vie w ers h ip
2 0 25 s a w a n e n orm ou s +23 6 % i n cre ase i n N ew s & P olit ic s l iv e s tre am in g c o n te n t o n You Tu b e , i llu stra tin g a c o n tin ued
sh if t i n n ew s m ed ia c o n su m ptio n
Th e S p ort s c a te g ory a ls o s a w a s tro n g i n cre ase o n You Tu b e , p art ic u la rly w it h a s e rie s o f h ig h p ro file s o cce r s tre am s
durin g t h e y e ar, t h ou g h t h e s a m e c a te g ory s a w a – 1 1% f a ll o n Tw it c h & K ic k
*Y ou Tu b e N on -G am in g c a te g orie s a re s e p ara te d f r o m T w it c h & K ic k d ue t o p la tfo rm -s p ecif ic c a te g oriz a tio n New s &
P olit ic s
N ew s &
P olit ic s

TO P C R EA TO R-L E D E V EN TS
LA S C A M PA N AD AS
D E L O S G EM ELO S
Zon a G em elo s
L a V ela d a
del A ño 5
ib ai
SID EM EN
C H ARIT Y
M ATC H 2 0 25
S id em en
3 .6 M3.6 M
LA C A SA D E
ALO FO KE 2
A lo fo ke –
ra dio sh ow
S u p ern ova
S trik ers A m ig o
Su p ern ova
S trik e rs A m ig o
2 .1 M2 .1 M2 .5 M2.5 M2.3 M2.3 M
TO P C R EA TO R-L E D E V EN T S TR EA M S B Y P EA K C CV | 2 0 25 | A LL P LA TF O RM S
9 .2 M9 .2 M
STR EA M
FIG H TE R S 4
W estc o l
1 .8 M1.8 M
In 2 0 25, t h e t o p c re ato r-le d e ve n ts w ere
d om in ate d b y S p an is h -s p eak in g s tre am ers
S p an is h c re ato r Ib ai ’s L a V ela d a d el A ño V
w as o n ce a g ain t h e e ve n t w hic h a ttra cte d t h e
m ost c o n cu rre n t v ie w ers , w it h 9 .2 M Tw it c h
u se rs j o in in g t h e e ve n t
La C asa d e A lo fo k e 2 , a D om in ic a n r e alit y T V
sh ow c re ate d b y S an tia g o M atía s ( A lo fo k e)
earn ed t h e h ig hest p eak v ie w ers h ip o n
Y ou Tu b e in 2 0 25 w it h 3.6 M v ie w ers o n t h e
fin al d ay , t h ou g h t h e c h an nel c o n sis te n tly
a ttra cte d o ve r 2 M d aily v ie w ers d urin g t h e
se rie s
La tin A m eric a n b oxin g & e n te rt a in m en t
eve n ts , S u p ern ova S trik ers A m ig o & Stre am
F ig hte rs 4 r e ach ed 2.3 M a n d 1.8 M v ie w ers ,
re sp ectiv e ly , w hile S id em en ’s C harit y M atc h
in M arc h w hic h f e atu re d a h ost o f c re ato rs
in clu d in g IS h ow Sp eed a n d K ai C en at h it
2 .5 M v ie w ers o n You Tu b e
La s C am pan ad as d e l o s G em elo s , c re ate d b y
Zon aG em elo s to r iv a l t h e t ra d it io n al S p an is h
T V N ew Y ear’s E ve c o ve ra g e, a ttra cte d 2.1 M
v ie w ers a s t h e n ew y e ar b ell s c h im ed

MOST M EN TIO NED B RA N D S B Y C A TE G O RY
TO P B RA N D S B Y U N IQ UE C H ATTE R S F O R S E LE C TE D C A TE G O RIE S | 2 0 25 | T W IT C H In 2 0 25, D is n ey’s M arv e l w as o n e o f
th e f a ste st g ro w in g b ra n d s i n t e rm s
of u n iq ue c h atte rs o n Tw it c h , d riv e n
b y m en tio n s o f t h e g am e r e le ase o f
M arv e l R iv a ls i n l a te 2 0 24 . I t
r e p la ce d S p otif y a s t h e t o p M ed ia
b ra n d o f t h e y e ar
N ute lla d eth ro n ed O re o as t h e
m ost-t a lk e d a b ou t F ood s b ra n d ,
w hile C oca -C ola w as m en tio n ed b y
1.2 M u se rs t o r e m ain t h e T o p
B eve ra g es b ra n d
W hile G ucci r e m ain ed t h e m ost-
m en tio n ed A ppare l b ra n d a m on g st
T w it c h u se rs , C ro cs m ove d i n to t h e
To p 3 , a id ed b y 2 6 K m en tio n s i n a
s in g le d ay u p on t h e r e ve al o f
exc lu siv e M afia th on 3 – b ra n d ed
sh oes d urin g K ai C en at ’s m ara th on
stre am 1.5 M 1.1 M 39 6K 1.7 M 1.2 M 00 00 00 00 11 00 490 K 434 K 22 Reta il &
E co m merc e Resta u ra n ts Fo od s Beve ra g es Med ia Auto m otiv e Appare l Walm art , C ostc o KFC , S u b w ay Ore o , D orit o s Red B ull, P ep si Sp otif y , D is n ey BM W , F erra ri Nik e, C ro cs BRA N D CA TE G O RY UN IQ UE
CH ATTE R S RA N K
CH AN GE RU N NER S-U P

ESP O RTS
Esp ort s T o u rn am en ts a n d
Eve n ts T re n d s i n 2 0 25

ESP O RTS O N L IV E S TR EA M IN G
TO P E SP O RTS E V EN TS B Y P EA K V IE W ER S
20 25 | A LL P LA TF O RM S*
20 2020 2120 2220 2320 24
1.3 B1.5 B2.3 B2.6 B2.7 B +16 %+52%+ 12 %
W ORLD S 2 0 25M PL I N D O NESIA
S E A SO N 1 5
2 0 25 M ID -S E A SO N
IN VIT A TIO NAL
M LB B M ID S E A SO N
CU P 2 0 25
M PL I N D O NESIA
S E A SO N 1 6
6 .6 M4 .2 M3 .4 M3.2 M3 .1 ME SP O RTS H O URS W ATC H ED Y O Y
20 19 -2 0 25 | A LL P LA TF O RM S*
+2% 2 .6 B2.8 B +2%+ 6 %20 2520 19
A s i n t h e p re vio u s y e ar, R io t G am es o n ce a g ain h oste d t h e e sp ort s e ve n t w it h t h e h ig hest p eak v ie w ers h ip o f t h e y e ar a s t h e
Le ag ue o f L e g en d s W orld s 2 5 e ve n t r e ach ed 6.6 M c o n cu rre n t v ie w ers
5 o f T o p 1 0 e sp ort s e ve n ts w it h h ig hest p eak v ie w ers h ip w ere Le ag ue o f L e g en d s t o u rn am en ts , t h ou g h M ob ile L e g en d s: B an g
B an g c o n tin ued t o s h ow i t s p op ula rit y a m on g S o u th east A sia n a u d ie n ce s, w it h t h e M PL I n d on esia S easo n s 1 5 & 1 6 h it tin g 4 .2 M
an d 3.1 M p eak v ie w ers , r e sp ectiv e ly
* E xc lu d in g T ik To k L iv e

CA SE S TU D Y: E SP ORT S W ORL D C U P 2 0 25
HO URS W ATC H ED , A M A, & P EA K C CV A T E W C 2 0 25 | 2 0 25 V S 2 0 24 | A LL P LA TF O RM S
TO P G AM ES B Y A M A
% S H ARE
H O URS W ATC H ED
B Y P LA TF O RM
20 2520 24 31%4 9%4 3%30 %12 %6 %9%8 %
1 6 8 M16 8 M
TO TA L
H O URS W ATC H ED
3 .2 M3 .2 M
PEA K C O NCU RREN T
VIE W ER S
OTH ER S
+ 7 3%+ 33%
FB L IV ETIK TO KTW IT C HYO UTU BE
Ju ly a n d A ug ust s a w th e 2
e d it io n o f t h e E sp ort s W orld C up ,
w hic h b uilt o n i t s 2 0 24 v ie w ers h ip
b y + 7 3% t o r e ach 16 8 M t o ta l h ou rs
w atc h ed
nd
T h e 2 0 25 E W C s a w a s h if t i n
p la tfo rm v ie w ers h ip d is trib utio n ,
w it h Tw it c h ce d in g 1 9 % o f i t s
p re vio u s s h are t o Y ou Tu b e an d
Tik To k , w hic h g re w t o 4 3% a n d 1 2 % ,
re sp ectiv e ly
T h e g ro w th i n v ie w ers h ip o n t h ese
p la tfo rm s i s o w ed t o S o u th east
A sia n c h an nels su ch a s M PL
In d on esia , w hic h a m asse d 1 1.9 M
h ou rs w atc h ed i n t o ta l, a s w ell a s
g re ate r c o -s tre am er p re se n ce ,
w it h c re ato rs s u ch a s s c u m p ,
Gau le s , a n d C r7 H ora a c o n trib utin g
ove r 4 M h ou rs o n You Tu b e
betw een t h em MOBIL E L E G EN D S:
B A N G B A N G PU BG M OBIL E LE A G U E O F L E G EN D S CO UN TE R -S TR IK E GAREN A F R EE F IR E 54 3K 448K 402K 335 K 26 5K +4 5% -8 % +112 % +4 0% +112 %

HO URS W ATC H ED B Y C R EA TO RS A T E SP O RTS E V EN TS | 2 0 25 | A LL P LA TF O RM S*
T O P E SP O RTS C O -S TR EA M ER S
oh neP ix e lb aia n ose t1a w an ad eta rikr a m ze sS cu m p
18 M
Gau le s 5 0 % o f a ll E sp ort s h ou rs
w atc h ed w ere f r o m c o –
stre am in g c h an nels
8 3M6 6M35 M33M27 M24 M23 M21M18 M
ca e d re l울 프김민교 .
Co-s tre am in g o f e sp ort s e ve n ts c o n tin ued i t s g ro w th o n l iv e s tre am in g i n 2 0 25, w it h 50 % o f a ll E sp ort s v ie w ers h ip
c o m in g f r o m c o -s tre am in g c h an nels , t o ta llin g 1.4 B h ou rs w atc h ed
C ae d re l w as t h e m ost-w atc h ed c o -s tre am er, r e co rd in g 83M h ou rs w atc h ed ove r t h e c o u rs e o f t h e y e ar, c u lm in atin g i n
t h e L e ag ue o f L e g en d s W orld s F in als 2 0 25 i n N ove m ber w hic h p eak e d a t 4 22K c o n cu rre n t v ie w ers
*E xc lu d in g T ik To k L iv e

MOBIL E E SP O RTS D EM AN D
TO P M OBIL E E SP O RTS E V EN TS B Y H O URS
W ATC H ED | 2 0 25 | A LL P LA TF O RM S*
2 0 2420 25
53.3 K
Hou rs W atc h edM PL I n d on esia
S easo n 1 5
M PL I n d on esia
S easo n 1 6
M LB B M id
S easo n C up
20 25
M PL
Philip pin es
S easo n 1 6
P U BG M ob ile
G lo b al
C ham pio n sh ip
2 0 25
1 10 M83M4 4M27 M20 M
43.3 K 6 35 M56 7M-1 9 % Ave ra g e V ie w ersM OBIL E E SP O RTS H O URS W ATC H ED & A VER A G E
VIE W ER S | 2 0 24 -2 0 25 | A LL P LA TF O RM S*
-1 1% F ollo w in g s tro n g g ro w th i n v ie w ers h ip l a st y e ar, i n 2 0 25, e sp ort s v ie w ers h ip o f m ob ile g am es d eclin ed b y – 1 1% , p rim arily
d riv e n b y a n -1 8 % Y oY d ro p i n t h e h ou rs w atc h ed o f t h e m ost p op ula r m ob ile g am e, M ob ile L e g en d s: B an g B an g
W hile M PL I n d on esia S easo n 1 5 r e co rd ed +25 % m ore v ie w ers h ip t h an t h e p re vio u s M arc h e d it io n i n 2 0 24 , t h e A ug ust
se aso n s a w a – 2 2% d ro p i n a ve ra g e v ie w ers , w hic h m ir ro rs t h e o ve ra ll – 1 9 % d eclin e i n M ob ile e sp ort s a ve ra g e v ie w ers i n
t h e l a st y e ar
*E xc lu d in g T ik To k L iv e

STR EA M ER S
Nota b le S tre am ers & C on te n t i n 2 0 25

TO P S TR EA M ER S O F 2 0 25
Kai C en at w as t h e m ost-w atc h ed s tre am er o f 2 0 25,
re co rd in g 13 1.9 M h ou rs o f v ie w ers h ip , n early t w o-t h ir d s
of w hic h c a m e f r o m h is M afia th on 3 e ve n t d urin g w hic h
h e b eca m e t h e f ir s t T w it c h cre ato r t o r e ach 1M a ctiv e
su b sc rib ers
C ae d re l & za ck ra w rr g re w t h eir v ie w ers h ip b y + 38 %
an d +52% re sp ectiv e ly c o m pare d t o 2 0 24 , w hile
B ra zilia n s tre am er G au le s w as t h e m ost-w atc h ed
sim ulc a ste r, r e co rd in g o ve r 1 M h ou rs w atc h ed o n t h re e
p la tfo rm s
Mah erc o , t h e m ost-w atc h ed K ic k stre am er o f t h e y e ar,
m ove d i n to t h e T o p 1 0 w it h a + 34 5% Y oY v ie w ers h ip
in cre ase
B Y H O URS W ATC H ED W / Y oY C H AN GE | A LL P LA TF O RM S 96.6 M Kai C en atC ae d re lG au le sza ck ra w rrJ y n xziう ん〇ちゃんMah erc oIS h ow Sp eedH asa n A bixQ c 13 1.9 M 10 8.1 M9 4 .8 M86.9 M8 3.9 M8 3.3 M7 9 .5 M7 8 .0 M70 .7 M -3 2%+ 52% + 9 % +34 5%+ 4 6% +10 %-1 0 %+38 % -7 % +5%

+8 %
Em ir u w as t h e m ost-w atc h ed f e m ale s tre am er i n 2 02 5,
re co rd in g a + 4 1% i n cre ase o n t h e p re vio u s y e ar, w it h h er
m ost-w atc h ed c o n te n t c o n sis tin g o f I R L c o lla b ora tio n s w it h
o th er p ro m in en t f e m ale s tre am ers , s u ch a s e xtra e m ily &
cin na, w ho b oth a ls o e n jo ye d s ig nif ic a n t Y oY v ie w ers h ip g ain s
V alk yra e g re w h er v ie w ers h ip b y + 8 3% co m pare d t o l a st y e ar,
a id ed b y t h e s tro n g f o llo w in g o f h er t w o S is -a -t h on e ve n ts
T h is y e ar’s T o p 1 0 w elc o m ed t w o n ew e n trie s, P eru via n
cre ato rs Z U LLY _C S an d m ile n kan ola sc o , as K ic k a ttra cts h ig h
vie w ers h ip l e ve ls a m on g S p an is h -s p eak in g a u d ie n ce s
T O P F E M ALE S TR EA M ER S* O F 2 0 25
+8 5%-5 0 %-1 %B Y H O URS W ATC H ED W / Y oY C H AN GE | A LL P LA TF O RM S 16 .5 M Em ir uV alk yra ee xtra e m ilyj in nyttyij e n zm is sm ik kaZU LLY Y_C Scin nam ir am ile n kan ola sc o 2 3 .8 M19 .7 M12 .9 M11.8 M10 .3 M10 .2 M 9 .9 M9.8 M9.7 M +4 1%+ 8 3%+ 4 3%-1 8 %
*F em ale V Tu b ers a re n ot i n clu d ed i n t h is a n aly sis
– p le ase s e e t h e n ext s lid e f o r a ll V Tu b ers

20 25 w as a n oth er s tro n g y e ar f o r V Tu b er v ie w ers h ip , w it h
t h is y e ar’s t o p 3 g en era tin g a c o m bin ed + 22% m ore
v ie w ers h ip t h an t h e p re vio u s y e ar
M ik o w as t h e m ost w atc h ed V Tu b er o f t h e y e ar w it h 4 9.4 M
h ou rs w atc h ed , w hile P ek ora ’s + 26 % Y oY i n cre ase s a w h er
jo in M ik o i n l e ap fr o g gin g l a st y e ar’s # 1 K uzu h a
Th e b ig gest m ove r w as 胡 桃沢りりか ( R ir ik a K uru m iz a w a )
whose v a rie ty o f g am in g c o n te n t s a w h er a n nual
vie w ers h ip j u m p b y + 24 5%
2 2.6 M 19 .1 M17 .1 M -2 8 % +7 0 %
T O P V TU BER S O F 2 0 25
BY H O URS W ATC H ED W / Y oY C H AN GE | A LL P LA TF O RM SKuzu h a C han nelP ek ora C h. 兎 ⽥ぺこら Mik o C h. さ くらみこ
叶 ちゃんねる
ir o n m ou seK oyo ri c h . 博 ⾐こより – h olo X – S u b aru C h. ⼤ 空スバル 胡桃沢りりかLa u re n I r o asW ata m e C h. ⻆ 巻わため 49.4 M 47.3 M38 .4 M26 .6 M23 .3 M21.2 M15 .5 M + 56 % +12 %-3 1% + 14 % +26 % -8 % -1 0 %+24 5%

TO P N EW F O LLO W ER G RO W TH I N 2 0 25
NEW F O LLO W ER S F O R C R EA TO RS W IT H > 10 0 H A IR TIM E | Y O UTU BE, T W IT C H & K IC K
Fo lt y nC aylu sB lo xIS h ow Sp eedK eek
C ra ft
S A N TY
P R O
IS h ow Sp eedJy n xzic a se o h _D DGM arlo nW estc o lA troM rS tiv e n Tcd avo o
xe n eiz e
E lZ eein
+ 1.8 M+1.0 M +8 4 0K+8 24 K+7 72K+ 2.2 M+ 1.9 M+1.7 M+1.6 M+1.5 M + 12 .7 M +6 .4 M+5.6 M+5.0 M+4 .3 M IS h ow Sp eed gain ed t h e m ost f o llo w ers i n 2 0 25 a cro ss
b oth You Tu b e (s u b sc rib ers ) a n d Tw it c h (f o llo w ers ),
w it h a c o m bin ed t o ta l o f 1 4 .9 M
C aylu sB ox is a n e xa m ple o f t h e s u cce ss t h at R ob lo x
cre ato rs a ch ie ve d w it h 2 0 25’s b oom i n v ie w ers h ip ,
g ain in g 6 .4 M n ew You Tu b e su b sc rib ers
W hile p rim arily n on -g am in g Tw it c h cre ato rs D DG an d
M arlo n m ad e t h e T o p 5 , g am ers J y n xzi a n d C ase o h _
am asse d 3.5 M n ew f o llo w ers b etw een t h em
W estc o l c e m en te d h is p la ce a s a l e ad in g K ic k cre ato r,
e arn in g 1.8 M n ew f o llo w ers w it h t h e h elp o f t h e 4
e d it io n o f h is S tre am F ig hte rs e ve n t, w hic h p eak e d a t
3.3 M v ie w ers i n O cto b er
th

Sta y t u n ed v ia o u r n ew sle tte r f o r f u tu re r e p ort s !
W e h op e y o u e n jo ye d o u r
Y early R ep ort f o r 2 0 25 !
Fo r m ore i n -d ep th i n fo rm atio n a b ou t l iv e -s tre am in g t re n d s i n 2 0 25 , r e fe r t o t h e
Fu rt h er R ead in g s e ctio n o r c lic k t h ro u g h t o t h e S tre am H atc h et b lo g .
Q uestio n s a bou t t h is r e p ort ? S u g gestio n s f o r c o n te n t i n f u tu re r e p ort s ? R ea ch o u t t o u s! k yle @ sid eq ik .c o m D ir e cto r o f
Stra te g y
O r r e ach o u t t o o u r S ale s t e am :
Chie f
C om merc ia l
O ffic e r
ju stin @ stre am hatc h et.c o m S en io r
P art n ers h ip s
M an ag er E M EA
jo n ath an @ stre am hatc h et.c o m Kyle H art s o ok Ju stin S m it h Jo n ath an K ara m

ABO UT T H IS R EP O RT

METR IC S & C O NCEP TS D EFIN IT IO NS
HO URS W ATC H ED : T o ta l a m ou n t o f t im e
th at h as b een w atc h ed b y A LL t h e v ie w ers
t h at h ave t u n ed i n t h e s p ecif ie d c h an nels
a n d /o r p la tfo rm s d urin g t h e s p ecif ie d
tim efr a m e.
A M A ( A ve ra g e M in ute A ud ie n ce ): T h e
ave ra g e a u d ie n ce s iz e d urin g a n y g iv e n
m in ute o f a l iv e b ro ad ca st a cro ss a ll
c h an nels .
U N IQ UE C H AN NELS : T h e n um ber o f
ch an nels w hic h h ave b ro ad ca st o n l iv e
stre am in g .
U N IQ UE C H ATTE R S: T h e n um ber o f
re g is te re d p la tfo rm u se rs w hic h h ave s e n t a t
le ast o n e c h at m essa g e o n a l i v e s tre am .
AIR TIM E: A m ou n t o f t im e t h e c h an nel h as
b een l iv e s tre am in g .
P EA K C CV / P EA K V IE W ER S: M axim um
co n cu rre n t v ie w ers t u n ed i n t h e s p ecif ie d
ch an nels a n d /o r p la tfo rm s d urin g t h e
sp ecif ie d t im efr a m e. T h is m etric r e fe rs o n ly
t o t h e n um ber o f v ie w ers c a p tu re d a t t h e
m in ute o f m axim um v ie w ers h ip .
C lic k h ere f o r m ore i n fo rm atio n
on k e y l iv e -s tre a m in g s ta ts
F O LLO W ER S ( T W IT C H /K IC K ) &
S U BSC R IB ER S ( Y O UTU BE): U se rs w ho o p t
to r e ce iv e n otif ic a tio n s f o r u p co m in g
stre am s a n d o th er e ve n t a n nou n ce m en ts
fr o m a p art ic u la r c h an nel.

LIV E S TR EA M IN G P LA TF O RM C O VER A G E
VIE W ER SH IP C O VER A G E F O R L IV E S TR EA M P LA TF O RM S | 2 0 19 -2 0 26 20 19 20 20 20 21 20 22 Tw it c h You Tu b e G am in g Face b ook L iv e DLiv e Ste am Open re c Kak ao TV Gare n a L iv e SO OP K ore a ( A fr e eca TV ) Tro vo Roote r Kic k Chzzk ( N ave rT V ) Rum ble Big o L iv e SO OP Lo co VK Mild om Non oliv e Booya h Mix e r Sm ash ca st 20 23 20 24 20 25 20 26

Rep ort s ( D eep D iv e s)
Y early L iv e S tre am in g T re n d s R ep ort o f 2 0 24
Q 1 2 0 25 L iv e S tre am in g T re n d s R ep ort
Q 2 2 0 25 L iv e S tre am in g T re n d s R ep ort
Q 3 2 0 25 L iv e S tre am in g T re n d s R ep ort
E xp ert I n flu en ce r M ark e tin g T ip s
In flu en ce r M ark e tin g f o r B ra n d s R ep ort
F ig htin g G am e L iv e S tre am in g R ep ort
S h oote r G am es o n L iv e S tre am in g
C ry p to o n L iv e S tre am in g R ep ort
C ap co m : M on ste r H un te r W ild s C ase S tu d y
Liv e S tre am in g O ve rv ie w
Liv e S tre am in g B asic s: A n I n tro d uctio n
A F u ll G uid e t o A ll L iv e -S tre am in g P la tfo rm s
A D eep er L o ok I n to T h e V ie w bottin g I s su e
C ou n te rin g V ie w bottin g o n L iv e S tre am in g
F U RTH ER R EA D IN G
Pla tfo rm s
Tw it c h B asic s: A B eg in ner’s G uid e t o t h e M ost
P op ula r L iv e -S tre am in g P la tfo rm
U sin g T w it c h D ro p s t o P ro m ote Y ou r L iv e S erv ic e
G am es – S tre am H atc h et
Tw it c h S u b sc rib ers O ve rv ie w : T ie re d S u b s, G if t
S u b s, a n d P rim e S u b s
Tw it c h S U Bte m ber E xp la in ed : S tre am ers a n d
Su b ath on s
Y ou Tu b e G am in g B asic s: A B eg in ner’s G uid e
K ic k B asic s: A B eg in ner’s G uid e f o r L iv e S tre am in g
SO OP K ore a a n d C hzzk : O ne Y ear A ft e r T w it c h ’s
S h utd ow n | S tre am H atc h et
R um ble E xp la in ed : T h e P olit ic a l L iv e S tre am in g
P la tfo rm
B IG O L IV E: E ve ry th in g Y ou N ee d T o K now

FU RTH ER R EA D IN G
Gam in g :
G am e G en re D efin it io n s f o r L iv e S tre am in g
G am e A dap ta tio n s S h ap in g L iv e S tre am in g
In d ie G am e P op ula rit y o n L iv e S tre am in g
Liv e S erv ic e G am es o n L iv e S tre am in g
Th e G am e A w ard s 2 0 25 N om in ees
R ob lo x: I n te ra ctiv e M ark e tin g
R ob lo x S tre am ers a n d R ob lo x P la ye rs L in ke d
D riv in g G am e S ale s o n S te am :
Early A cce ss G am es o n L iv e S tre am in g
Lin kin g S en tim en t w it h G am e S ale s
Lin kin g S tre am in g A w are n ess w it h S te am
W is h lis ts
S te am ’s S to re P ag e I n fla te s S tre am in g V ie w ers h ip
U sin g S tre am in g t o C re ate P ere n nia l S elle rs
G am e L a u n ch es:
S u cce ssfu l G am e L a u n ch es o n L iv e S tre am in g
G TA V I: P la n nin g A ro u n d H yp ed G am e L a u n ch es
o n L iv e S tre am in g
Sw it c h 2 R eactio n o n L iv e S tre am in g
A R C R aid ers a n d E xtra ctio n S h oote rs
C la ir O bsc u r: F in d in g t h e R PG A ud ie n ce
E A S p ort s F C 2 6 a n d S p ort s G am es
E ld en R in g N ig htre ig n C olla b ora tio n s
H ollo w K nig ht: S ilk so n g & M etro id va n ia s
K in g dom C om e: D eliv e ra n ce 2 – M ed ie va l G am es
M ario K art W orld : C om petin g w it h N in te n d o
M arv e l R iv a ls : T h e N ew H ero S