The Essential UA Financing Guide for 2026

The Essential

UA Financing

Guide for 2026
Most mobile studios spend 50–70% of revenue
on paid UA and fund it with the most

expensive capital available: equity.
See how UA financing is
changing that and how you
might qualify ⇢

The cost of UA
keeps climbing.
Does your
funding?
Global UA spend hit $78B in 2025,
up 13% year on year*
Mobile ad spend grows every year
without fail.
The question is, how are you
paying for it?*Source: Appsflyer

Enter

UA Financing.
User Acquisition Financing is non-dilutive
growth capital that funds your marketing
campaigns.M A I N F E AT U R E S :No equity dilutionRepayment in lock-step with user revenuesYour cash balance grows while UA scalesDownside is shared if cohorts underperform

How does it work?1
Share your cohort data (Appsflyer, Adjust, GCP,
Snowflake, etc)
2
Cohorts are underwritten and a facility is sized
accordingly
3
Draw down up to 80% of your UA spends for each
monthly cohort
4
Repay each monthly cohort based on your ROAS
curve until it reaches 100% ROAS

Who qualifies?

(part 1)
Strong candidates tend to have:
6+ months of
cohort history at
~$100K/month
spend
ROAS curves
trending toward
payback
predictably
Clean MMP +
transaction data
(attributable to
cohorts)
The payback speed matters less
than the predictability of the curve.

Who qualifies?

(part 2)
The question your financing partner is really asking:
“Do we trust this cohort to
return the capital deployed
against it?”
→If your most recent
cohorts are tending
towards profitably similarly
to historical cohorts that
have realized paybacks,
you’re likely fundable.

Find out if your cohorts
qualify for free
PvX Lambda benchmarks your cohorts against
5,000+ mobile app cohorts and reveals where you
rank against them.
By being plugged in early, you will already
know whether you’ll be able access UA
Financing to unlock scale.

Link to the full article in the comments below ↓