5 Mobile App Predictions for 2024

Dec, 2023 5 Mobile App

Predictions

Get a Head Start on Your 2024 Strategy Planning
.

F O R 2 0 2 4

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Global Mobile Market Predictions

data.ai 2024 Predictions

3

MicroBlogging Apps to

Lose a Potential 66 Million

Daily Active Users by 2024.

4

AI to Power Up to

10% of App Downloads

in 2024.

1

TikTok to Break All

Records for App Store

Spend
in 2024 —

Surpassing $14.6 billion.

2

Gaming Consumer Spend

to Rebound to $
111.4
Billion

in 2024.

5

Social Media Apps

Poised to Carve Out Share

of Wallet in 2024.

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QSR

Gaming

Media

& Entertainment

Technology

Gig Economy

Retail

& E-commerce

5 Mobile App

Predictions for 2024

Get a Head Start on Your 2024 Strategic Planning:

COPYRIGHT 2023 | DATA.Al

Source:
data
.
ai

Intelligence

Note:IOS and Google Play combined; China is iOS only;

Year to Date as of November 18, 2023;

●
Generative AI is set to play a big role in our mobile user experience in 2024, with

downloads of apps that contain Generative AI functionality — whether directly

Generative AI apps or apps embedding AI into their value proposition — will grow

by 40% year-over-year.

●
The launch of ChatGPT in 2023 sent shockwaves through the world in 2023. in the

US,
Google searches
for “AI” increased nearly 10x YoY peaking in April 2023.

Downloads of Generative AI apps grew nine-fold during the year. Within this, AI

Chatbots saw 72x growth — supercharging a whole new sector of apps poised for

sustained growth in 2024.

●
Outside of AI Chatbots and AI Art Generator apps, apps which leverage “AI”

experienced a 60% boost in downloads in 2023 — due to new feature additions

and app launches. Top subgenres for these were Photo Editing, Video Editing and

Selfie & Beauty Editor apps.

●
Usage of the ChatGPT app
peaks during the work week
and falls off on the

weekends — showing the time-savings and efficiency-generating power of AI

Chatbots like
ChatGPT
. Business use cases will continue to power adoption and

consumer spend in 2024.

In 2024, 2.3 Billion Downloads Will

Include Generative AI Functionality

Explosion of AI Demand

Growth of Generative AI Apps in 2023

Powered by
data
.
ai
’s
App IQ
Taxonomy

AI Art Generator

AI Chatbot

Global Mobile Market Predictions

1

COPYRIGHT 2023 | DATA.Al

●
X (Twitter)
alone is set to see Daily Active Users (DAU) drop to 250 million, down
53

million from when Elon Musk’s acquisition began in April 2022, and down 66 million

from its peak in July 2022.

●
It’s not just X, but the greater microblogging space: Threads poised to see peak

day remain July 7, 2023 at 61 million DAU as active users stabilized around 20

million DAU in November 2023.

●
Microblogging apps will face further decline in 2024 — from a convergence of

competitors and usage shifts. While platforms like X are likely to maintain a core

niche of users, the overall trends show
consumers are swapping out text-based

social networking apps for photo and video-first platforms
. Along with a series

of mismanagement and public image fumbles for X, there is a
general shift of

where news content is being absorbed
.

●
TikTok to make further in-roads on X’s news’ stronghold:
43%
of US TikTok users

report they get their news on the platform, double from 3 years prior. Formerly a

first-port of call for news, X (Twitter) has seen the share of users seeking news

drop from 59% to 53% during the same time period. Video-first news is now king.

The Sun Sets on Microblogging:

X (Twitter) & Threads Face Decline

in 2024

The Decline of MicroBlogging:

MicroBlogging vs Short Video Average Global Daily Active Users

Growth Indexed to January 2020

Powered by
data
.
ai
’s
App IQ
Taxonomy

Source:
data
.
ai

Intelligence

Note: iOS and Google Play combined;Users are not de-duplicated

between multiple short video or microblogging apps.

Global Mobile Market Predictions

2

COPYRIGHT 2023 | DATA.Al

●
TikTok
is set to sneak past
Candy Crush Saga
to claim the title as the highest

grossing app ever. However, the beloved match-3 title is slated to hit the coveted

$14 billion 10 days before TikTok.

●
Cumulative spend in TikTok year to date in 2023 grew 70% YoY — 3.7x faster than

Candy Crush Saga at 19%. Candy Crush Saga was first released in 2012 and

simultaneously began monetizing through the app stores. TikTok, however, really

began to see revenue ramp in 2016 — assuming a much stronger velocity in recent

years.

●
In 2024, Disney+ is set to approach the $7 billion milestone in only five years.

Genshin Impact is set to surpass $6.3 billion in only four.

Source:
data
.
ai
Intelligence

Note: iOS and Google Play combined; China is iOS only;

Select apps hitting key milestones.

Billion Dollar Consumer Spend Club Milestones in 2024

Lifetime Consumer Spend | iOS & Google Play Combined

TikTok to Become Highest Grossing

App Ever, Approaching $15 Billion

Milestone in 2024 and Earning Over

$11 Million Per Day

Global Mobile Market Predictions

3

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Gaming Spend Set to Make a

Comeback in 2024 Fueled by Spend

in the US, Japan and Korea

Source:
data
.
ai
Intelligence

Note: iOS, Google Play and Third-Party Android Stores in China;

Spend is gross — inclusive of any percent taken by the app stores

●
Consumer spend in mobile gaming is set to drop a further -3% in 2023 to $107.5

billion — a continuation of the squeeze on consumers’ wallets due to high inflation,

economic headwinds and a market correction from pandemic-related highs.

●
However, the trend is set to reverse: consumer spend in 2024F set to rebound 4%

year on year to $111.4 billion, falling short of peak levels during COVID-19 at $115.8

billion.

●
The US is set to be the largest driver of spending growth in 2024, accounting for

40% of aggregate YoY spend, followed by Japan, South Korea, Taiwan, Germany

and the UK. Japan is set to contribute 16% of total growth in YoY spending.

●
In terms of Genres, RPG, Match, Party and Casino will fuel growth in spending in

2024, but will be more evenly spread than the markets. RPG and Match will each

fuel $1 of every $5 of aggregate growth in spending.

●
This bodes well for the industry on the whole as gaming resumes a more moderate

growth trajectory from pre-Covid accelerating spending levels. However, this is

not without potential headwinds like macroeconomic impacts on discretionary

spending, crackdown on fingerprinting in advertising, the growth alternative app

store distributions and regulations on gaming, especially in China — the largest

gaming market in the world.

Mobile Gaming Consumer Spend

Global Mobile Market Predictions

4

COPYRIGHT 2023 | DATA.Al

●
Time is money, and social media is the next battleground for consumer spend in

2024. Historically, social platforms tended to monetize via ad revenue, with active

users and time being critical measurements for ad success. In
2024, more social

platforms will try to capture revenue directly from consumers.
Media Sharing

Networks are set to see a 152% increase in consumer spend in 2024 to approach

$1.3 billion.

This will shift some of the burden of cost back to the consumer, which

previously fell to advertisers.

●
TikTok
changed the game for social media with its introduction of In-App

Purchases to “tip” content creators. In January 2020,
TikTok
users spent 11 hours

per month in the app. By October 2023, this tripled to hit 32.5 hours per month.
By

December 2024, the average
TikTok
user is set to spend 40 hours per month in

the app — 13 more than
YouTube
.
In Tandem with its consumer spend milestone,

TikTok
is poised to claim both our time and money.

●
YouTube
via Shorts and
Instagram
have taken note and added “gifting” features.

Snapchat
has also introduced subscriptions allowing users early access to
premium

features. Other social apps are trialing fees for account verification and removal

of ads, including
X
, as they face declining user bases and the possibility of

shrinking ad revenues.

In-App Purchases to Be the Next

Battleground for Revenue in Social

Media Apps

Source:
data
.
ai

Intelligence

Note: Downloads across iOS and Google Play combined;

China is iOS only, Time Spent is Android phones only outside of China

Consumer Spend

Pockets Poised for Growth in 2024

Based on YoY Growth Jan – Oct 2023, Worldwide

Powered by
data
.
ai
’s
App IQ
Taxonomy

Hours

Global Average Monthly Hours Spent Per User, Select Social

Apps

40 Hours

27 Hours

20 Hours

17 Hours

5 Hours

4 Hours

In Dec 2024:

Global Mobile Market Predictions

5

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