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Applovin Corp FY2024 Q3 Shareholder Letter

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Nov, 2024 3Q 24
7LEVILSPHIV
0IXXIV

To Our AppLovin
Shareholders:
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Financial Guidance Summary 2
4Q24
Total Revenue $1,240 to $1,260 million
Adjusted EBITDA $740 to $760 million
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2
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qdbnmbhkhDshnmDrDqdrtksnesgdtmbdqsDhmsxqdfDqchmfDmcsgdonsdmshDkuDqhDahkhsxneqdbnmbhkhmfhsdlrrtbgDrrsnbj,aDrdcbnlodmrDshnmdwodmrd-$bbnqchmfkxDqdbnmbhkhDshnmne
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ReZenue
$ millions
$ millions
Adjusted EBITDA
$ millions, as a % of reZenue
Adjusted EBITDA
$ millions
Outstanding
$ and shares in millions
13
Financial OZerZiew
ALL COM PARISONS ARE TO 3Q23 UNLESS OTHERWISE NOTED .
Note: Totals may not sum due to rounding
1
Adjusted EBITDA, Adjusted EBITDA margin, and Free Cash Flow are non-GAAP measures. Please see “Non-GAAP Financial Measures” and the reconciliation from GAAP to non-GAAP measures in the Appendix. Cash Flow from Operations
Free Cash Flow Net Income
Shares Outstanding Adjusted EBITDAReZenue was $1.20 Fillion , an increase of 39% . Net Income was $434 million , a net margin of 36%
compared to a net income of $109cmillion and a net
margin of 13% .
Software Platform reZenue grew 66% to $835cmillion .
Segment Adjusted EBITDA increased 79% to
$653cmillion , a 78% Adjusted EBITDA margin. Adjusted EBITDA increased 72% to $722cmillion , an
Adjusted EBITDA margin of 60% .
Apps reZenue grew 1% to $363cmillion . Segment
Adjusted EBITDA increased 24% to $68cmillion , a 19%
margin. Cash Flow: We generated $551cmillion of net cash from
operating actiZities and $545cmillion of Free Cash Flow.
As % ReZenue

Software Platform Update
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oODsenUlvKhOdFnmrhrsdmsO\DFKhduhmfsKdhUUdstUmnmDcrodmc 5N$R fnDOr
RnesvDUdOODsenUl$citrsdcDA,SC$fUdv  \dDUnudU\dDUsn lhOOhnm DsDm$citrsdc
DA,SC$lDUfhmne  UdeOdFshmfFnmshmtdclDmDfdldmsnenodUDshmfOdudUDfdDrvdrFDOd$rvd
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rtoonUsetstUdfUnvsK

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 millions
 millions as revenue
 millions
 millions as revenue
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atrhmdrrsnadrsDaOdnmDmnmfnhmfaDrhr

Conclusion
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DFUnrrsgddmshUdDcudUshrhmfdFnr\rsdlvdrtoonUs
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5dfDUcr
Adam Foroughi ,  CEO Matt Stumpf,  CFO
$oo/nuhmBnUonUDshnm2PRgDUdgnOcdU/dssdU               

Appendix
This shareholder letter contains forward-looking statements within the meaning of Section 27A of
the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Forward-looking
statements generally relate to future events or our future financial or operating performance. In
some cases, you can identify forward-looking statements because they contain words such as
“may,” “will,” “should,” “expect,” “plan,” “anticipate,” “going to,” “could,” “intend,” “target,”
“project,” “contemplate,” “believe,” “estimate,” “predict,” “potential,” or “continue,” or the
negative of these words or other similar terms or expressions that concern our expectations,
strategy, priorities, plans, or intentions. Forward-looking statements in this letter to shareholders
include, but are not limited to, statements regarding our future financial performance, including our
expected financial results and guidance, and growth prospects; statements regarding our share
repurchase program, including any future authorized increases to the amount available under our
program; our long-term goals; our expectations regarding improvements to our AXON technology;
our expectations regarding trends impacting our Software Platform; our expectations regarding the
benefits of our Software Platform to and the growth of our advertising partners; our expectations
regarding the growth of our advertising partners, the growth of advertising spending and the
advertising ecosystem; our expectations regarding our capital allocation plans; our expectations on
our cost management efforts, as well as, our plans for user acquisition spend in our Apps segment.
Our ability to increase the amount authorized under our share repurchase program, and to utilize
any amounts authorized, will depend on a variety of factors, including compliance with legal
requirements, such as solvency and surplus requirements; contractual restrictions, as may be set
forth in our credit facility or any future debt or other applicable agreements; market conditions; our
capital allocation strategy; and our other capital requirements from time to time, including any
strategic acquisitions and partnerships we may undertake. Over time, we may modify our capital
allocation strategy or pursue alternative objectives and strategies. Our expectations and beliefs
regarding our share repurchase program and the other forward looking statements contained in this
letter may not materialize, and actual results in future periods are subject to risks and uncertainties,
including changes in our plans or assumptions, which could cause actual results to differ materially
from those projected. These risks include our inability to forecast our business effectively, the
macroeconomic environment, fluctuations in our results of operations, our ability to execute on our
operational and financial priorities, our ability to scale our Software Platform to support new users
or verticals, our ability to continue to develop our AXON technology as well as expand into new
supply and demand verticals, the competitive advertising and mobile app ecosystems, and our
inability to adapt to emerging technologies and business models. The forward-looking statements
contained in this letter are also subject to other risks and uncertainties, including those more fully
described in our Quarterly Report on Form 10-Q for the fiscal quarter ended June 30, 2024.
Additional information will also be set forth in our Quarterly Report on Form 10-Q for the fiscal
quarter ended September 30, 2024. The forward-looking statements in this letter are based on
information available to us as of the date hereof, and we disclaim any obligation to update any
forward-looking statements, except as required by law.
AppLovin Corporation  3Q24 Shareholder Letter 6

Non-GAAP Financial Metrics
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DA,S’$lDqfhmDmcEqdd&DrgEknv-$qdbnmbhkhDshnmnedDbgrtbgmnm,F$$OehmDmbhDkldDrtqdsn
sgdlnrschqdbsk\bnloDqDakdF$$OldDrtqdbDmadentmcadknv-
:dcdehmd$citrsdcDA,S’$enqDoDqshbtkDqodqhncDrmdshmbnldadenqdhmsdqdrsdwodmrdDmcknrr
nmrdsskdldmsnecdashmsdqdrshmbnldDmcnsgdqmds dwbktchmfbdqsDhmqdbtqqhmfhsdlr(oqnuhrhnm
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DmcdptholdmsDmcoD\ldmsneehmDmbdkdDrdrhmntqbDkbtkDshnmneEqdd&DrgEknvadbDtrdvd
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atrhmdrrqdfDqckdrrnevgdsgdqvdtshkhydDehmDmbdkdDrdsnnasDhmrtbgoqnodqs\nqdptholdms-
:dadkhdudsgDssgdoqdrdmsDshnmnesgdrdmnm,F$$OehmDmbhDkldDrtqdroqnuhcdrtrdetkhmenqlDshnm
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oqnrodbsr-
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ntqkhpthchs\-
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$ooKnuhm&nqonqDshnm.2P13RgDqdgnkcdqKdssdq              

Key Metrics
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cdbhrhnmr-
Quarterly Key Metrics
Monthly Active Payers (MAPs). :dcdehmdDL$ODrDtmhptdlnahkdcduhbdDbshudnmnmd
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odqhnc-$bnmrtldqvgnlDNdr,$OrvhsghmsvnrdoDqDsdDoornmsgdrDldlnahkdcduhbdhm
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mtladqneL$Ora\DffqdfDshmfbdqsDhmcDsDeqnlsghqc,oDqs\DssqhatshnmoDqsmdqr-:d
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sgqddlnmsgrdmchmf Rdosdladqb2113 DmcDrrtbglDmDfdldmsadkhdudrsgDsL$OrDqd
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Average Revenue Per Monthly Active Payer (ARPMAP). :dcdehmd$QOL$ODr h(sgd
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$QOL$OenqdDbglnmsgctqhmfsgDsodqhnc-$QOL$Orgnvrgnvdeehbhdmsk\vdDqd
lnmdshyhmfdDbgL$O-
3Q 2024 3Q 2023
Monthly Active Payers (millions) 1.
Average Revenue per Monthly Active Payer (ARPMAP) 4
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qduhdvDmclD\DcitrsntqoqnbdrrdrenqbDkbtkDshmfntqhmsdqmDkldsqhbrsnhloqnudsgdhqDbbtqDb\-
$ooKnuhm&nqonqDshnm.2P13RgDqdgnkcdqKdssdq               

AppLovin Corporation
Condensed Consolidated Balance Sheets
in thousands, e\cept for share and per share data
22 DecemFer ,
22
Assets
Current assets
Cash and cash eUuivalents
 ,  2,2
Accounts receivaFle, net
,, ,
Prepaid e\penses and other current assets
2, ,2
Total current assets
,,2 ,,
Property and eUuipment, net
,2 ,
Goodwill
,2,2 ,2,
IntangiFle assets, net
,2, ,22,
Other assets
, ,2
Total assets
 ,2,  ,,
LiaFilities and stocOholdersT eUuity
Current liaFilities
Accounts payaFle
 2,  ,2
Accrued and other current liaFilities
2,2 2,
Shortterm deFt
, 2,
Deferred revenue
, ,
Total current liaFilities
, ,22
Longterm deFt
,, 2,,
Other noncurrent liaFilities
2,2 22,
Total liaFilities
,,2 ,2,
StocOholdersT eUuity
Preferred stocO,  par valueR,, shares authori^ed, no
shares issued and outstanding as of SeptemFerc, 22 and DecemFerc,
22
R R
Class A and Class B Common StocO,  par valueR,,,
Class A ,,, and Class B 2,,
shares authori^ed,
,, Class A 2,, and Class B ,2,
and ,,2
Class A 2,, and Class B ,2,22
shares issued and
outstanding as of SeptemFerc, 22 and DecemFerc, 22,
respectively
 
Additional paidin capital
2, 2,,
Accumulated other comprehensive loss
,
,2

Retained Earnings Accumulated deficit
2,

Total stocOholdersT eUuity
,2 ,2,2
Total liaFilities and stocOholdersT eUuity
 ,2,  ,,
$oo/nuhmBnUonUDshnm2PRgDUdgnOcdU/dssdU               

AppLovin Corporation
Condensed Consolidated Statements of Operations
in thousands, e\cept share and per share data
Nine Months Ended
SeptemFer , SeptemFer ,
22 22 22 22
Revenue  ,,2  ,2  ,,  2,2,2
Costs and e\penses
Cost of revenue 2, 2, , ,
Sales and marOeting 2, 22,2 , ,
Research and development , ,2 ,2 ,
General and administrative , ,2 2, ,2
Total costs and e\penses , , 2,, ,,
Income from operations , , ,2, ,
Other income e\pense

Interest e\pense ,2
,
22,
2,

Other income, net , , , 2,2
Total other e\pense, net ,2
,
2,
,

Income Fefore income ta\es , ,22 ,, 2,
Provision for income ta\es ,2  , ,
Net income ,2 , ,2 ,
Less Net income attriFutaFle to participating securities      2,2  
Net income attriFutaFle to common stocORBasic  ,  ,  ,  ,
Net income attriFutaFle to common stocORDiluted  ,  ,  ,  ,
Net income per share attriFutaFle to Class A and Class B
common stocOholders
Basic  2  2  2  
Diluted  2    2  
;eighted average common shares used to compute net income
per share attriFutaFle to Class A and Class B common
stocOholders
Basic ,,2 ,, ,,2 ,,
Diluted ,22, ,,222 ,22, ,2,
$oo/nuhmBnUonUDshnm2PRgDUdgnOcdU/dssdU               

AppLovin Corporation
Condensed Consolidated Statements of Cash Flows 
in thousands
SeptemFer ,
22 22
Operating Activities
Net income
 ,2  ,
Adjustments to reconcile net income to operating activities
Amorti^ation, depreciation and writeoffs
2, ,
StocOFased compensation
2, 2,
Other
,22 2,2
Changes in operating assets and liaFilities
Accounts receivaFle
2,
,

Prepaid e\penses and other assets
, 2,

Accounts payaFle
, ,
Accrued and other liaFilities
,
,
Net cash provided Fy operating activities
,, ,22
Investing Activities
Purchase of nonmarOetaFle eUuity securities
,
,

AcUuisition of intangiFle assets
,2
,

Other investing activities
,
2,2

Net cash used in investing activities
,
,2

Financing Activities
Repurchases of stocO
,2
,,

Principal repayments of deFt
,
,

Payment of withholding ta\es related to net share settlement of eUuity awards
,2
,

Payments of licensed asset oFligation
R ,2

Proceeds from issuance of deFt
,2, ,2
Proceeds from issuance of common stocO upon e\ercise of stocO options and
purchase of ESPP shares
2, ,
Other financing activities
,
2,2

Net cash used in financing activities
,22,
,2,2

Effect of foreign e\change rate on cash and cash eUuivalents
 2,22

Net increase decrease
in cash and cash eUuivalents
, ,

Cash and cash eUuivalents at Feginning of the period
2,2 ,,
Cash and cash eUuivalents at end of the period
 ,  2,
$oo/nuhmBnUonUDshnm2PRgDUdgnOcdU/dssdU               

AppLovin Corporation
Reconciliation of Net Cash Provided By Operating Activities to Free Cash Flow
in thousands
for the periods presented
Three Months Ended
52 52 52 252 52
Net cash provided Fy operating activities  ,  ,  2,  ,2  ,2
Less
Purchase of property and eUuipment

2
22
,2


Principal payments on finance leases
,2
,
,
,
,

Free Cash Flow  ,  ,  ,  ,  ,
Net cash used in investing activities  ,
 ,
 ,
 ,
 ,

Net cash used in financing activities  2,
 ,2
 2,2
 ,
 ,

$oo/nuhmBnUonUDshnm2PRgDUdgnOcdU/dssdU               

AppLovin Corporation
Reconciliation of Net Income to Adjusted EBITDA
in thousands
margin and a reconciliation of Net Income to Adjusted EBITDA for the periods presented
Three Months Ended
52 52 52 252 52
Revenue  ,2  ,2  ,,  ,,  ,,2
Net income  ,  2,2  2,  ,  ,2
MdsLDUfhm 2    2
Interest e\pense , , ,2 , ,2
Other income
e\pense, net 
,2 ,
,2
,

Provision for income ta\es  , ,2 ,2 ,2
Amorti^ation, depreciation and writeoffs 2, , 2, , ,
Loss on disposal of long lived assets R R , R R
Nonoperating foreign e\change loss gain

 


StocOFased compensation , , ,2 ,2 ,
Transactionrelated e\pense
2 2   2
Restructuring costs R R R ,2 2,
Total adjustments ,2 ,22 2, 2,22 2,
Adjusted EBITDA  ,2  ,  ,  ,  2,
$citrsdcDA,SC$LDUfhm     
$oo/nuhmBnUonUDshnm2PRgDUdgnOcdU/dssdU        2     

AppLovin Corporation
Segment Information
in thousands
52 52 52 252 52
Revenue
Software Platform
 ,2  ,  ,  ,  ,
Apps
, ,2 , , ,
Total Revenue
 ,2  ,2  ,,  ,,  ,,2
Segment Adjusted EBITDA
Software Platform
 ,  2,  2,2  2,2  ,
Apps
, , , ,2 ,22
Total Segment Adjusted EBITDA
 ,2  ,  ,  ,  2,
Interest e\pense
,
,
,2
,
,2

Other income e\pense
, net
 ,2
, ,2 ,
Amorti^ation, depreciation and writeoffs
2,
,
2,
,
,

Loss on disposal of long lived assets
R R ,
R R
Nonoperating foreign e\change gain loss
 
 
StocOFased compensation
,
,
,2
,2
,

Transactionrelated e\pense
2
2


2

Restructuring costs
R R R ,2
2,

IncomecFefore provision for ta\
 ,22  ,  2,  2,2  ,
Segment Adjusted EBITDA Margin
Software Platform
2    
Apps
   22 
$oo/nuhmBnUonUDshnm2PRgDUdgnOcdU/dssdU