Cross-Platform Gaming 2025

Cross-Platform Gaming: Bridging Mobile and PC/Console

– All Rights Reserved2Sensor Tower Introduction/OverviewSensor Tower is the leading source of mobile app, digital advertising, retail media, and audience insights for the largest brands and app publishers across the globe. With a mission to measure the world’s digital economy, Sensor Tower’s award-winning platform delivers unmatched visibility into the mobile app and digital ecosystem, empowering organizations to stay ahead of changing market dynamics and make informed, strategic decisions. Founded in 2013, Sensor Tower’s mobile app insights have helped marketers, app, and game developers demystify the mobile app landscape with visibility into usage, engagement, and paid acquisition strategies. Today, Sensor Tower’s digital market insights platform has expanded to include Audience, Retail Media, Video Game Insights and Pathmatics Digital Advertising Insights, helping brands and advertisers understand their competitor’s advertising strategies and audiences across web, social, and mobile.Press Inquiries: press-apac@sensortower.com Business Inquiries: sales@sensortower.com

– All Rights Reserved3Note: Top publishers by app store revenue | Source: Sensor TowerSensor Tower | Our Customers Top publishers trust Sensor Tower insights to grow their business.

– All Rights Reserved4Sensor Tower SolutionsSensor Tower App Advertising Insights For those who need visibility into paid user acquisition strategies. Enjoy insight into: global and regional share of voice (SOV) across apps and the biggest mobile app ad networks, top advertisers, publishers, creatives, and more.Sensor Tower App Performance Insights For those who need visibility into the mobile app ecosystem. Enjoy insight into: app rankings, downloads, and revenue; active users, demographics, retention, sessions, and time spent; app ratings and reviews, keywords, search ads, and more.Sensor Tower Audience Insights For those who need visibility into your existing, competitor, and potential new audiences. Enjoy insight into: which apps consumers are actually interacting with (app engagement) AND which ads they’re seeing (ad exposure).Sensor Tower Pathmatics Digital Advertising Insights For those who need visibility into the digital ad ecosystem. Gain insight into: ads served, spend and impression estimates, SOV, and more across key channels, like: Facebook, Instagram, X (formerly Twitter), OTT, YouTube, display, video, and others.

– All Rights Reserved5Sensor Tower SolutionsSensor Tower Pathmatics Retail Media Insights For those who need industry-first insight into on- and off-site retail media network investments Enjoy insight into: ad spend, media mix, share of wallet, impressions, and SOV for brands and products across retailers – gaining a coveted view into the co-branded digital ad ecosystem and retail media networks.Sensor Tower Advanced Usage Insights For those who need the deepest look into app user engagement. Enjoy insight into: sessions per user; time spent; time of day; days used per time period; new, retained, resurrected, and churned user trends; and cohort usage overlap.Gaming Insights For those who need the deepest look into the mobile gaming ecosystem. Enjoy insight into: downloads, revenue, RPD, and ARPDAU beyond the top-level category (Lifestyle & Puzzle) and can drill deeper into genres (Puzzle, Arcade, etc.) and sub-genres (Swap, Word, etc.).Sensor Tower Video Game Insights Discover top game trends on PC and Console platforms Get deep insights into key metrics like sales, revenue, DAU, and MAU for over 140,000 PC and Console games across 100+ global markets. Analyze shifts in player behavior to uncover critical intelligence on player acquisition and retention.

– All Rights Reserved6The modern gaming landscape is defined by two powerful forces: Mobile ’s vast accessibility and PC/console ’s premium depth. Though built on different models and player behaviors, their synergy creates significant growth potential. Mobile drives global discovery, while PC and console foster loyalty and lasting franchises. To succeed in today’s increasingly converging gaming economy, publishers must connect mobile’s reach with PC/console’s depth through purposeful cross-platform design. This report outlines strategies for building resilient, cross-platform portfolios that capture the best of both worlds. Clarification on Mobile App Revenue and Downloads Data Sensor Tower’s revenue figures are derived from estimated in-app purchase (IAP) revenue on the App Store and Google Play, excluding ad revenue, revenue from third-party Android app- store sales, and direct payment revenue from developers’ websites and other channels. Unless explicitly stated as net revenue, the revenue figures shown represent gross revenue (before platform deduction). Sensor Tower’s downloads figures are derived from estimated downloads on the App Store and Google Play, excluding pre-installs, duplicate downloads, and downloads from third-party Android app-store. Google Play is not available in Mainland China.Sensor Tower Executive Summary

– All Rights Reserved7Sensor Tower’s Pathmatics empowers you to uncover insights into the digital advertising ecosystem, minimize ineffective ad spend, and enhance the precision of your advertising campaigns. With Pathmatics, you gain visibility into the digital advertising landscapes across markets including the United States, Australia, Brazil, Canada, France, Germany, Italy, India, Japan, Mexico, New Zealand, Spain, South Korea, and the United Kingdom. Pathmatics provides comprehensive estimates on ad placements, spending, impressions, and share of voice (SOV), as well as in-depth analysis of brands’ advertising strategies on platforms like Facebook, Instagram, X (formerly Twitter), YouTube, and TikTok, across formats such as display banners, videos, mobile, and OTT. Pathmatics collects digital ad samples from the web and utilizes statistical sampling methods to estimate the impressions, cost-per-thousand impressions (CPM), and expenditure associated with each creative.Sensor Tower Data & MethodologyDigital Advertising Channels Supported by Pathmatics Across MarketsDesktop Display and VideoFacebook InstragramLINELinkedinMobile App Ad NetworksMobile Display and VideoOTTPinterestRedditSnapchatTikTokXYouTubeUnited States············Australia········Brazil······Canada··········France·······Germany··········India·····Italy······Japan······Mexico···New Zealand····South Korea····Spain·······United Kingdom···········

– All Rights Reserved8Gaming Landscape : A Tale of Two Ecosystems Blueprints for Expansion: Strategic Models for Cross-Platform Development Genre Strategy: Top Genres and Market Leaders in 2025 Conclusion09 15 25 30 Agenda

– All Rights Reserved9Gaming Landscape: A Tale of Two Ecosystems

– All Rights Reserved10Source: Sensor Tower App Performance Insights, Video Game Insights Note: iOS and Google Play combined. iOS only for China. PC/ Console Units Sold (Steam, Playstation and XBOX) include free-to-play, games included as part of subscription services like Game Pass, as well as premium units sold. 2025 Forecast based on 1/1/25 – 9/30/25 estimates. Revenue estimates only for Steam.52B+ Downloads$82B IAP Revenue1B+ Units Sold$12B
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RevenueWorldwide Gaming Market Size by Platform 2025*MobilePC/ ConsoleGaming’s Dual Dynamics: Mobile’s Scale & PC/Console’s Premium CoreThe 2025 gaming market revolves around two forces: mobile’s unmatched global scale and PC/console’s premium depth. Mobile drives mass reach and discovery, with 52 billion downloads and $82 billion in IAP revenue , serving as the main gateway for new IPs. PC/console generates over $12 billion from 1 billion units , anchoring high-value engagement and brand prestige. Mobile excels in scale; PC/console in revenue per unit. The winning strategy is to let mobile’s broad funnel feed premium ecosystems—maximizing total franchise growth across platforms.

– All Rights Reserved11Converting Mobile Momentum into Premium EngagementGiven the accessibility of mobile devices, mobile gaming delivers unmatched global reach and serves as the industry’s primary discovery engine. With iOS and Google Play downloads exceeding 12.5 billion each quarter, it provides a steady pipeline for user acquisition and brand exposure—forming a stable foundation for publisher portfolios. PC and console platforms, led by Steam’s 170 million quarterly unit sales , anchor the premium segment with high engagement, strong per-unit revenue, and loyal communities—especially during major Q4 releases. A balanced portfolio harnesses both: mobile’s consistent reach feeding premium PC/console experiences. This approach maximizes audience growth and revenue while converting mobile scale into lasting brand value.Steam Quarterly Units Sold – 2019 to 2025 Q3 – Worldwide Mobile Games (iOS & Google Play) Quarterly Downloads – 2019 to 2025 Q3 – Worldwide 0B4B8B12B16B 2019 Q1 2019 Q2 2019 Q3 2019 Q4 2020 Q1 2020 Q2 2020 Q3 2020 Q4 2021 Q1 2021 Q2 2021 Q3 2021 Q4 2022 Q1 2022 Q2 2022 Q3 2022 Q4 2023 Q1 2023 Q2 2023 Q3 2023 Q4 2024 Q1 2024 Q2 2024 Q3 2024 Q4 2025 Q1 2025 Q2 2025 Q3 AndroidiPhoneiPad0M125M250M 2019 Q1 2019 Q2 2019 Q3 2019 Q4 2020 Q1 2020 Q2 2020 Q3 2020 Q4 2021 Q1 2021 Q2 2021 Q3 2021 Q4 2022 Q1 2022 Q2 2022 Q3 2022 Q4 2023 Q1 2023 Q2 2023 Q3 2023 Q4 2024 Q1 2024 Q2 2024 Q3 2024 Q4 2025 Q1 2025 Q2 2025 Q3 Source: Video Game Insights, Sensor Tower App Performance Insights Note: iOS and Google Play combined. iOS only for China. Video Games Downloads include free-to-play, games included as part of subscription services like Game Pass, as well as premium units sold. 2025 Forecast based on 1/1/25 – 9/30/25 estimates.

– All Rights Reserved12Mobile’s Scale Fuels Steady Growth, While PC/Console Delivers Revenue PeaksMobile’s vast scale continues to drive steady, long-term growth. With billions of users and strong in-app purchase momentum surpassing $20 billion per quarter, it provides a dependable foundation for sustained portfolio expansion. PC and console platforms, in contrast, generate concentrated surges from major releases and holiday cycles, with Steam quarterly peaks nearing $3 billion . These high-impact launches deliver premium engagement and reinforce brand value. Together, mobile’s broad, recurring reach and PC/console’s high-intensity peaks form a complementary rhythm—creating both stability and li ! across a publisher’s cross-platform portfolio.Steam Quarterly Revenue – 2019 to 2025 Q3 – Worldwide Mobile Games (iOS & Google Play) Quarterly IAP Revenue – 2019 to 2025 Q3 – Worldwide $0B$5B$10B$15B$20B$25B 2019 Q1 2019 Q2 2019 Q3 2019 Q4 2020 Q1 2020 Q2 2020 Q3 2020 Q4 2021 Q1 2021 Q2 2021 Q3 2021 Q4 2022 Q1 2022 Q2 2022 Q3 2022 Q4 2023 Q1 2023 Q2 2023 Q3 2023 Q4 2024 Q1 2024 Q2 2024 Q3 2024 Q4 2025 Q1 2025 Q2 2025 Q3 AndroidiPhoneiPad$0B$1.5B$3B 2019 Q1 2019 Q2 2019 Q3 2019 Q4 2020 Q1 2020 Q2 2020 Q3 2020 Q4 2021 Q1 2021 Q2 2021 Q3 2021 Q4 2022 Q1 2022 Q2 2022 Q3 2022 Q4 2023 Q1 2023 Q2 2023 Q3 2023 Q4 2024 Q1 2024 Q2 2024 Q3 2024 Q4 2025 Q1 2025 Q2 2025 Q3 Source: Video Game Insights, Sensor Tower App Performance Insights Note: iOS and Google Play combined. iOS only for China. Video Games Downloads include free-to-play, games included as part of subscription services like Game Pass, as well as premium units sold. 2025 Forecast based on 1/1/25 – 9/30/25 estimates.

– All Rights ReservedDownloadsRevenue132025 YTD Top 10 Mobile Games – Unified | Jan 1, 2025 – Sep 30, 2025 Top mobile titles continue to power global discovery, led by accessible hits like Roblox , Garena Free Fire , and Block Blast! . High-volume genres—Arcade, Simulation, and Puzzle—remain essential entry points for user acquisition and brand visibility across markets. Revenue leaders stand out for their ability to sustain long-term monetization. Strategy franchises such as Last War: Survival , Whiteout Survival, and Honor of Kings demonstrate how well-optimized systems can transform scale into enduring player spending. Yet, most leading titles remain mobile-first. As publishers look ahead, adapting proven mobile IPs into PC and console ecosystems represents a major untapped opportunity—turning mobile’s reach into lasting, cross-platform franchise value.Mobile Leaders: Driving Discovery, Deepening Monetization, and Unlocking Cross-Platform GrowthData Source: Sensor Tower App Performance Insights as of October 31, 2025. Notes: Sensor Tower’s data is based on estimates from App Store and Google Play, excluding pre-installs, re-downloads, and third-party Android stores. Revenue is gross — inclusive of any percent taken by the app stores.12345678910RobloxSimulationRoblox CorporationSandboxGarena Free FireShooterGarena Games OnlineBattle RoyaleBlock Blast!PuzzleHungryStudioBlockSubway SurfersArcadeMiniclip.comPlatformer / RunnerLudo KingTabletopGametionBoardPizza Ready!SimulationSupercentIdlerHole.ioArcadeVoodoo Other ArcadeMy Talking Tom 2LifestyleOutfit7Virtual PetVita MahjongPuzzleVita StudioMatch PairEA SPORTS FC MobileSportsElectronic ArtsRealistic Sports11111114672Last War:SurvivalStrategyFUNFLY4X StrategyWhiteout SurvivalStrategyCentury Games4X StrategyHonor of KingsStrategyTencentMOBARoyal MatchPuzzleDream Games, Ltd.Match SwapMONOPOLY GO!CasinoScopelyCoin LootersCandy Crush SagaPuzzleMicrosoft CorporationMatch SwapCoin MasterCasinoMoon ActiveCoin LootersGame For PeaceShooterTencentBattle RoyaleRobloxSimulationRoblox CorporationSandboxPokémon TCG PocketStrategyThe Pokémon CompanyCard Battler251243341112345678910vs 2024vs 2024

– All Rights ReservedSteamPlaystationXbox14IP Franchises Dominate PC and Console — and Set the Stage for Cross-Platform GrowthThe 2025 PC and console charts are led by established AAA franchises such as Marvel Rivals , EA SPORTS FC 25 , and Monster Hunter Wilds , underscoring the continued strength of blockbuster IPs in driving premium engagement and repeat sales. These titles build long-term brand equity through live updates, esports events, and DLC pipelines that sustain loyal player communities and recurring revenue across years. Their depth and quality anchor publisher portfolios and define the premium end of the market. Yet, many of these leading IPs remain confined to PC and console ecosystems. Extending them into mobile through companion apps, adaptations, or shared progression experiences represents a major opportunity to expand reach, enhance retention, and strengthen franchise continuity across platforms.Data Source: Video Game Insights, Sensor Tower Note: Units Sold include free-to-play, games included as part of subscription services like Game Pass, as well as premium units sold. 2025 YTD range is 1/1/25 – 9/30/25.Marvel RivalsHero ShooterPEAKIdler & ClickerR.E.P.O.Survival HorrorMonster Hunter WildsAction RPGDelta ForceArena ShooterSchedule IJob SimulatorHollow Knight: SilksongMetroidvaniaSplit FictionAction-AdventureClair Obscur: Expedition 33Turn-Based RPGELDEN RING NIGHTREIGNHero Shooter12345678910skate.Simulation SportsEA SPORTS FC 25Simulation SportsMarvel RivalsHero ShooterRobloxSandboxNBA 2K25Simulation SportsEA SPORTS FC™ 26Simulation SportsUFC 5Simulation SportsHogwarts LegacyAction RPGGod of War RagnarökAction-AdventureMinecraftSandbox12345678910skate.Simulation SportsMarvel RivalsHero ShooterREMATCHArcade SportsEA SPORTS FC 25Simulation SportsUFC 5Simulation SportsStardew ValleyLife SimulatorThe Elder Scrolls IV: Oblivion RemasteredAction RPGBattlefield™ 6 Open BetaArena ShooterPolice Simulator: Patrol OfficersJob SimulatorGrounded 2Survival Craft123456789102025 YTD Top 10 PC/ Console Games By Units – Jan 1, 2025 – Sep 30, 2025

– All Rights Reserved15Blueprints for Expansion: Strategic Models for Cross-Platform Development

– All Rights Reserved16A mobile app that enhances the core PC/Console experience (e.g., inventory management, social features). Pros: Drives engagement for the core title, low development cost. Cons: Limited standalone revenue potential. Examples: EA Sports FC 25 Companion App enables players to manage squads and the Transfer Market from mobile, sustaining activity in Ultimate Team between sessions. NBA 2K25 MyTEAM App lets users track cards, manage collections, and bid in the Auction House on the go. Warframe Companion helps players manage Foundry builds, claim cra !ed items, deploy extractors, and track in-game alerts from mobile. A simplified, free-to-play version of the core game for mobile, designed for mass acquisition. Pros: Massive discovery funnel, introduces IP to a new audience. Cons: Can risk devaluing the premium version if not positioned carefully. Examples: PUBG Mobile successfully reimagines the PC/Console battle royale for mobile players, driving over a billion downloads while maintaining the brand’s competitive identity. eFootball Mobile brings the long-running PES franchise into a free-to-play ecosystem, expanding its audience while aligning with global football fandom. The Sims Mobile , which distills the core life simulation experience of the premium PC franchise into an accessible, free-to-play mobile format.A new, standalone game on mobile using the same IP but with mechanics and monetization designed specifically for the platform (e.g., a 4X Strategy game based on a PC RPG world). Pros: Maximizes revenue potential on mobile, expands the IP’s universe. Cons: Highest development cost and risk. Examples: Fallout Shelter reimagines Bethesda’s Fallout universe as a vault-management sim, successfully broadening franchise reach beyond its core RPG roots. Final Fantasy Brave Exvius builds a new mobile RPG experience with original storytelling and gacha systems, expanding the Final Fantasy brand to a new generation of players. The Elder Scrolls: Blades adapts the open-world fantasy of Skyrim into a streamlined mobile dungeon crawler, showcasing how console IP can retain depth in shorter play sessions. A single, identical game experience is delivered across PC, Console, and Mobile, o !en with shared progression and c ross-play functionality, allowing users on any platform to play together. Pros: Largest possible unified community, maximizes player retention by allowing engagement on any device, and streamlines marketing e fforts. Cons: Highest technical complexity and cost, potential for competitive imbalance between platforms (e.g., keyboard vs. controller vs. touch), and requires a design that works across all input methods. Examples : Roblox operates as a cross-platform creation ecosystem, letting users build, play, and socialize seamlessly across PC, console, and mobile. Genshin Impact delivers a unified open-world RPG experience across PC, PlayStation, and mobile, maintaining identical gameplay and shared progression. Delta Force supports cross-progression between Mobile, PC and consoles, reinforcing the game’s engagement through portability. As franchises expand beyond single-platform success, publishers increasingly design IP with multi-platform ecosystems in mind. From companion apps that extend engagement to full cross-play experiences that unite communities, each approach o ffers a distinct path to growth. These models illustrate how publishers can strategically evolve IP across platforms—balancing accessibility, monetization depth, and brand consistency to sustain long-term franchise value.The Companion App ModelThe “Lite” Version ModelThe Adapted Experience ModelThe Full Cross-Platform/Progression ModelTurning IP into Ecosystems: How Publishers Scale Across Platforms

– All Rights Reserved17Connected Play: How Companion Apps Strengthen Engagement Across PlatformsCompanion apps extend the life of live-service games by keeping players active beyond the main platform. They enable features like inventory management, trading, and event tracking—turning idle time into meaningful engagement that sustains daily interaction across ecosystems. Popular examples include the EA Sports FC 26 Companion App , NBA 2K25 MyTEAM App , and Warframe Companion . Each connects seamlessly with its console or PC counterpart, letting players manage squads, track progress, or coordinate with teams anytime, anywhere. Companion apps may lead to stronger retention, higher engagement hours, and recurring spending—ensuring that players remain connected to the franchise even when they’re not actively playing the core game.Source: Video Game Insights, Sensor Tower App Performance Insights Note: iOS and Google Play combined. iOS only for China. Video Games Downloads include free-to-play, games included as part of subscription services like Game Pass, as well as premium units sold. 2025 Forecast based on 1/1/25 – 9/30/25 estimates.EA SPORTS FC™ 26 Companion Electronic ArtsNBA 2K25 MyTEAM Take-Two InteractiveWarframe Companion Digital ExtremesWith 78M downloads , EA’s FC Companion App bridges yearly releases through daily squad management and Transfer Market activity. Over 50% of players spend 20+ hours in the main game, showing how mobile extensions sustain Ultimate Team engagement year-round.With 3.5M downloads , Warframe Companion keeps players connected through cra !ing and alert tracking. Around 40% of players spend 20+ hours in the main game, underscoring how mobile integration supports highly dedicated communities.EA SPORTS FC™ 26 Steam, Playstation, XBOX2K25 Steam, Playstation, XBOXWarframe Steam, Playstation, XBOXGlobal App Downloads78 MillionPeak Avg Time Spent32 Minute/dayPeak Session Count10 Sessions/ dayGlobal App Downloads4.7 MillionPeak Avg Time Spent36 Minute/dayPeak Session Count5 Sessions/ dayGlobal App Downloads3.5 MillionPeak Avg Time Spent3 Minute/dayPeak Session Count3 Sessions/ dayDownloaded 4.7M times , NBA 2K25 MyTEAM lets players track cards and bid in the Auction House on the go. Nearly half of players log 40+ hours on PC/console , reflecting how portable tools strengthen long-term engagement.

– All Rights Reserved180M0.1M0.2M0.4M0.5M0.6M 2025-09-01 2025-09-03 2025-09-05 2025-09-07 2025-09-09 2025-09-11 2025-09-13 2025-09-15 2025-09-17 2025-09-19 2025-09-21 2025-09-23 2025-09-25 2025-09-27 2025-09-29 2025-10-01 2025-10-03 2025-10-05 2025-10-07 FC™ 24FC 25FC™ 26EA SPORTS FC™ 24 – 26 DAU SteamSource: Video Game Insights, Sensor Tower App Performance Insights EA SPORTS FC 26: Unified Companion App Bridge Yearly PC/ Console ReleasesEach yearly EA SPORTS FC release is unified through the same companion app, allowing players to transition smoothly between titles. Shared systems and interfaces keep activity continuous, reducing churn and ensuring every new launch inherits an already engaged player base.This unified ecosystem sustains engagement beyond individual releases. Returning players seamlessly resume management, trading, and team-building across seasons, maintaining loyalty and consistent daily activity. The companion app effectively bridges annual game updates, reinforcing long-term retention and franchise stability.

– All Rights Reserved19Lite Versions: Expanding Reach and Discovery for Global FranchisesLite versions reimagine premium PC and console games for mobile audiences through simplified gameplay and free-to-play models. They act as large-scale discovery funnels, enabling franchises to reach players in markets where console adoption remains limited. Successful examples include PUBG Mobile , eFootball , and The Sims Mobile , each bringing established IPs to new audiences. These mobile versions preserve the franchise’s identity while tailoring gameplay and monetization to suit shorter sessions and broader accessibility. Their importance lies in expanding player bases and brand recognition. Lite versions not only drive massive download volumes and recurring engagement but also sustain long-term franchise visibility—turning mobile accessibility into a powerful engine for cross-platform growth.PC/ Console Units Sold110 MillionAvg Playtime205.2 HoursGenreShooterSubgenreBattle RoyaleFirst ReleaseDec 2017PUBG Mobile successfully reimagines the PC/ Console battle royale for mobile players, driving over a billion downloads while maintaining the brand’s competitive identity. eFootball brings the long-running PES franchise into a free-to-play ecosystem, expanding its audience while aligning with global football fandom. The Sims Mobile , which distills the core life simulation experience of the premium PC franchise into an accessible, free-to-play mobile format.PUBG Battle Grounds Steam, Playstation, XBOXeFootball Steam, Playstation, XBOXThe Sims 4 Steam, Playstation, XBOXPUBG Mobile TencenteFootball KONAMIThe Sims Mobile Electronic ArtsPC/ Console Units Sold32.7 MillionAvg Playtime34.4 HoursGenreSportsSubgenreSimulation SportsFirst ReleaseSep 2021PC/ Console Units Sold52.8 MillionAvg Playtime36.7 HoursGenreSimulationSubgenreLife SimulatorFirst ReleaseNov 2017Global Downloads1.5 BillionPeak Avg Time Spent92 Minute/dayPeak Session Count7.4 Sessions/ dayGlobal Downloads294 MillionPeak Avg Time Spent72 Minute/dayPeak Session Count7 Sessions/ dayGlobal Downloads150 MillionPeak Avg Time Spent32 Minute/dayPeak Session Count6 Sessions/ daySource: Video Game Insights, Sensor Tower App Performance Insights Note: iOS and Google Play combined. iOS only for China. Video Games Downloads include free-to-play, games included as part of subscription services like Game Pass, as well as premium units sold. 2025 Forecast based on 1/1/25 – 9/30/25 estimates.

– All Rights Reserved20PUBG Battle grounds Steam and Mobile Downloads Trends0M0.5M1M1.5M2M0M10M20M30M40M50M2018- Feb2018- Jun2018- Oct2019- Feb2019- Jun2019- Oct2020- Feb2020- Jun2020- Oct2021- Feb2021- Jun2021- Oct2022- Feb2022- Jun2022- Oct2023- Feb2023- Jun2023- Oct2024- Feb2024- Jun2024- Oct2025- Feb2025- JunMobileSteamPUBG Mobile transformed the franchise into a global hit, surpassing 1.5 billion downloads since 2018. Its accessible design and constant updates extended the brand’s reach, introducing millions of new players and maintaining momentum across markets where PC adoption was limited. Each major mobile update continues to drive synchronized spikes in both PUBG Mobile and PUBG: Battlegrounds on Steam. This demonstrates strong cross-platform synergy— mobile engagement sustains franchise visibility, while PC benefits from renewed interest, event-driven reactivation, and lasting community connection.Source: Video Game Insights, Sensor Tower App Performance Insights PUBG Mobile: Expanding the Franchise and Revitalizing PC Engagement

– All Rights Reserved21Fallout Shelter reimagines Bethesda’s Fallout universe as a vault-management sim, successfully broadening franchise reach beyond its core RPG roots.Final Fantasy Brave Exvius builds a new mobile RPG experience with original storytelling and gacha systems, expanding the brand to a new generation of players.The Elder Scrolls: Blades adapts the open- world fantasy of Skyrim into a streamlined mobile dungeon crawler, showcasing how console IP can retain depth in shorter play sessions.Fallout Shelter BethesdaFinal Fantasy Brave Exvius Square EnixThe Elder Scrolls: Blades BethesdaRelease DateJune 2015GenreSimulationSub-GenreTycoon / CraftingProduct ModelMid-CoreSettingHistoricalThemePost-ApocalypseArt Style2D CartoonCamera POVSideMonetizationFree to Play, Live Ops, Subscription, Ads, Currency Bundles, Starter Pack, Loot BoxGame TagsCharacter Collection, Multi-platform, Resource ManagementRelease DateJune 2016GenreRPGSub-GenreSquad RPGProduct ModelMid-CoreSettingHigh FantasyThemeAdventureArt StylePixelCamera POVSideMonetizationFree to Play, Live Ops, Season Pass, Gacha, Ads, Currency Bundles, Starter Pack, Loot Box Game TagsCharacter Collection, External Stores, Multi-platform, Narrative Stories, PvP, Social Clans Release DateJune 2018GenreRPGSub-GenreOpen World AdventureProduct ModelMid-CoreSettingHigh FantasyThemeDungeon CrawlerArt StyleStylized RealisticCamera POVFirst PersonMonetizationFree to Play, Live Ops, Currency Bundles, Starter Pack, Loot BoxGame TagsMulti-platform, Narrative Stories, PvP, Social ClansAdapted Experiences: Expanding IP Universes Through Mobile-First InnovationAdapted experiences reimagine existing PC and console franchises for mobile audiences, o ffering new gameplay mechanics and monetization models. Unlike direct ports, these titles—such as Fallout Shelter , Final Fantasy Brave Exvius and The Elder Scrolls: Blades —translate complex worlds into accessible, session-friendly mobile formats that reach broader audiences. These adaptations drive incremental revenue without diluting the brand. They attract new player segments, especially in mobile-first regions, while keeping existing fans connected between major releases. Their success proves that premium IPs can evolve into scalable, long-term mobile ecosystems. Beyond revenue, adapted experiences sustain franchise relevance and visibility. Continuous live events, themed collaborations, and cross-promotions strengthen community engagement, ensuring the IP remains active year-round. This model maximizes lifetime value while expanding the universe of beloved game worlds.Source: Sensor Tower App Performance Insights Note: iOS and Google Play combined. iOS only for China.

– All Rights Reserved22Fallout Games All Time Units Sold PC and ConsoleRelease of Amazon Series in April 2024Following the release of the Fallout Amazon TV series in April 2024, Fallout Shelter downloads spiked sharply, rising over 5% year-over-year and reaching their highest levels since launch. The show’s success reignited interest across platforms, drawing both new and returning fans to the accessible mobile entry point of the franchise.Unlike the core Fallout RPG titles, Fallout Shelter is the only strategy-simulation installment in the series—and it continues to perform strongly with over 22 million units sold across platforms. Its lighter, management-based gameplay has broadened the audience beyond traditional RPG fans, proving that the Fallout universe can thrive through genre diversification.Source: Video Game Insights, Sensor Tower App Performance Insights Fallout Shelter Surges with Amazon Series Hype, Standing Out as the Franchise’s Strategic Success

– All Rights Reserved23Cross-Play and Cross Progression: Building Unified Global Game CommunitiesCross-platform titles deliver a seamless, identical experience across PC, console, and mobile—allowing users to play, progress, and socialize together. Games like Roblox , Genshin Impact and Delta Force demonstrate how shared ecosystems sustain engagement by removing device barriers and unifying player progression. These games maximize lifetime value by maintaining one global community and shared content roadmap. A single version across platforms reduces fragmentation, strengthens IP consistency, and enables synchronized live events that drive retention across audiences of varying play styles. Though technically complex, the model delivers high strategic payo ff. It creates franchise universes that thrive beyond any single platform, boosting long-term loyalty, cross-device monetization, and community-led growth—as seen in Roblox’ s coordinated multiplayer and Delta Force ’s global live-ops cadence. Genshin Impact delivers a unified open- world RPG experience across PC, PlayStation, and mobile, maintaining identical gameplay and shared progression.Roblox operates as a cross-platform creation ecosystem, letting users build, play, and socialize seamlessly across PC, console, and mobile.Delta Force supports cross-progression between Mobile, PC and consoles, reinforcing the game’s engagement through portability.Roblox Roblox CorporationGenshin Impact MihoyoDelta Force TencentRelease DateMay 2011GenreSimulationSub-GenreSandboxProduct ModelMid-CoreSettingVariousThemeDynamicArt StyleLow PolyCamera POVDynamicMonetizationFree to Play, Live Ops, Subscription, Currency Bundles, Starter Pack Game TagsCo-op, External Stores, Multi-platform, PvP, User Generated ContentRelease DateSeptember 2020GenreRPGSub-GenreOpen World AdventureProduct ModelMid-CoreSettingHigh FantasyThemeAdventureArt Style3D AnimeCamera POVThird PersonMonetizationFree to Play, Live Ops, Season Pass, Gacha, Subscription, Currency Bundles, Starter Pack, Loot Box Game TagsACG, Character Collection, Co-op, External Stores, Multi-platform, Narrative Stories, PvPRelease DateApril 2025GenreShooterSub-GenreFPS/ 3PSProduct ModelMid-CoreSettingModernThemeMilitaryArt Style3D RealisticCamera POVFirst PersonMonetizationFree to Play, Live Ops, Season Pass, Currency Bundles, Loot Box Game TagsCharacter Collection, Co-op, Multi-platform, PvP, Social Clans, User Generated Content

– All Rights Reserved24Delta Force Steam and Console Cumulative DownloadsDelta Force TencentDelta Force achieved remarkable traction across both mobile and PC/console, surpassing 75 million downloads within months. Its simultaneous global rollout fueled strong growth in emerging markets like Brazil and Vietnam while sustaining steady gains in China and the U.S.By enabling cross-progression, Delta Force successfully merged mobile accessibility with PC-grade intensity. This unified ecosystem encouraged players to seamlessly switch devices without losing progress—boosting retention, engagement hours, and franchise awareness across diverse gaming audiences worldwide.Source: Video Game Insights, Sensor Tower App Performance Insights as of October 24, 2025 Delta Force’s Cross-Platform Launch Drives Global Growth and Unified Player Momentum

– All Rights Reserved25Genre Strategy Top Genres and Market Leaders in 2025

– All Rights Reserved26Leveraging Genre Strengths: Using Mobile Scale and PC Depth to Build Balanced PortfoliosMobile discovery is fueled by high-volume, accessible genres. Simulation, Arcade, and Puzzle titles lead in downloads worldwide, consistently exceeding 2 billion installs per quarter. These genres act as scalable entry points for user acquisition and franchise discovery. In contrast, PC platforms emphasize depth. Action and Adventure lead Steam’s release activity, reflecting sustained demand for content-rich, premium experiences. These genres anchor long-term engagement and reinforce publisher prestige. Publishers should align portfolio strategies with these strengths: use mobile-first genres to capture wide audiences e fficiently, then channel that reach into PC and console genres that drive higher engagement and spending. Balancing mobile accessibility with PC depth can maximize discovery, retention, and franchise value.Steam Number of Games Released By Genre Last 1 YearMobile Games (iOS & Google Play) Quarterly Downloads By Genre 2019 to 2025 Worldwide0B1B2B3B4B2019 Q12019 Q32020 Q12020 Q32021 Q12021 Q32022 Q12022 Q32023 Q12023 Q32024 Q12024 Q32025 Q12025 Q3025005000ActionAdventureArcadePuzzleSimulationStrategyRPGShooterRacingLifestyleTabletopSportsCasino Simulation Arcade Puzzle Lifestyle Tabletop Shooter Action Strategy Sports Racing RPG Others #1 Game by Downloads411927822585 238321831858 115693823822321921765R.E.P.O.Revenge on Gold DiggersIt Takes TwoPortalPEAKDota 2Monster Hunter WildsMarvel RivalsForza Horizon 5Bongo CatLiar’s BarREMATCHTexas Hold’em Poker: Pokerist2025 Q3 Downloads#1 Game by DownloadsSource: Video Game Insights, Sensor Tower App Performance Insights Note: iOS and Google Play combined. iOS only for China. PC Games Downloads include free-to-play, games included as part of subscription services like Game Pass, as well as premium units sold.2.6B-1.4%Roblox2.5B-3.8%Subway Surfers2.4B-5.2%Block Blast!885.1M-1.7%My Talking Tom 2680.1M-2.4%Ludo King661.1M+3.9%Free Fire638.4M-2.5%Spider Fighter 3524.4M+4.7%Mobile Legends: Bang Bang473.7M-13.0%EA SPORTS FC Mobile439.4M-4.6%Car Race330.8M-9.2%The Baby In Yellow303M-4.4%MONOPOLY GO!QoQ

– All Rights ReservedSteam Average Revenue Per Title By Genre Last 1 Year27$0B$1B$2B$3B$4B$5B2019 Q12019 Q32020 Q12020 Q32021 Q12021 Q32022 Q12022 Q32023 Q12023 Q32024 Q12024 Q32025 Q12025 Q3$0M$1.5M$3MRPGShooterActionStrategyRacingSimulationSportsAdventureArcadeTabletopPuzzleLifestyleCasino Strategy Puzzle RPG Casino Shooter Simulation Action Sports Lifestyle Tabletop Arcade Others $2.7 M$2.1 M$1.1 M$1.0 M$0.8 M$0.6 M$0.5 M$0.2 M$0.2 M$0.2 M$0.1 M$0.1 M$10KMonster Hunter WildsELDEN RING NIGHTREIGNSplit FictionSid Meier’s Civilization VIIForza Horizon 5Schedule IEA SPORTS FC 25Detroit: Become HumanIt Takes TwoLiar’s BarPortal3DMarkAll in Abyss: Judge the FakeBalancing Genre Revenue: Combining Mobile Scale with PC DepthOn mobile, Strategy, Puzzle, and RPG genres lead monetization, collectively generating over $12B in quarterly IAP revenue. These genres deliver steady, long-term growth driven by live operations, progression loops, and high engagement. On PC (Steam), RPGs and Shooters dominate average revenue per title, reflecting strong premium and DLC-driven ecosystems. Top genres like Tactical Shooters and MMORPGs deliver outsized returns per release despite lower overall volume, emphasizing quality over scale. A balanced portfolio should leverage mobile’s consistent breadth with PC’s depth and monetization intensity. Publishers can use high-volume mobile genres for recurring revenue and community building, while relying on high-value PC releases to anchor profitability and reinforce franchise prestige.2025 Q3 Revenue#1 Game by RevenueMobile Games (iOS & Google Play) Quarterly Revenue By Genre 2019 to 2025 WorldwideSource: Video Game Insights, Sensor Tower App Performance Insights Note: iOS and Google Play combined. iOS only for China. PC Revenue from Steam Only.$5.1B+4.1%Last War:Survival$3.8B+7.8%Royal Match$3.7B+0.9%Honkai: Star Rail$2.8B-0.6%MONOPOLY GO!$1.4B+23.5%Game For Peace$1.3B+6.9%Roblox$736.5M-11.2%Brawl Stars$693.4M+1.1%eFootball$416.7M-1.7%Love and Deepspace$400M+4.7%Solitaire Grand Harvest$352.1M+3.7%Eggy Party $393.8M +2.8%QQRacingQoQ

– All Rights Reserved28Cross-Platform Genres Drive Longevity and Monetization EfficiencyFranchises spanning mobile and PC/Console ecosystems show greater resilience and monetization e fficiency. RPGs and Shooters lead this shi !, adapting seamlessly across premium and live-service models. Honkai: Star Rail and Genshin Impact deliver identical progression across platforms, while PUBG MOBILE and Call of Duty: Mobile extend established IPs to mobile, supported by shared accounts and communities. These genres benefit from unified ecosystems that strengthen retention and lifetime value. By contrast, Strategy games like Last War: Survival and Whiteout Survival remain mostly mobile-first, built for short sessions and lighter play patterns. Only select titles—such as Honor of Kings and TFT: Teamfight Tactics — are expanding cross-platform, signaling early adaptation. Publishers can maximize longevity by investing in cross-platform adaptable genres, linking console-grade depth with mobile reach for sustained global engagement.12345678910RPG2025 YTD Top 10 Mobile Games by IAP Revenue Unified | Jan 1, 2025 – Sep 30, 2025 Honkai: Star RailmiHoYo Genshin ImpactmiHoYo Lineage MNCSOFT Fate/Grand OrderSony CorporationMonster Strikemixi, IncDragon Ball Z Dokkan BattleBANDAI NAMCOWuthering WavesKuro GODDESS OF VICTORY: NIKKETencentRAID: Shadow LegendsMTGFantasy Westward JourneyNetEase12345678910ShooterGame For PeaceTencent Garena Free FireGarena Games OnlinePUBG MOBILETencentCall of Duty®: MobileMicrosoft CorporationDelta ForceTencentCross FireTencentKnives OutNetEaseWar Robots Multiplayer BattlesMyGamesArena BreakoutTencentBattlegrounds IndiaKrafton12345678910StrategyLast War:SurvivalFUNFLYWhiteout SurvivalCentury GamesHonor of KingsTencentPokémon TCG PocketThe Pokémon CompanyClash RoyaleSupercell KingshotCentury GamesClash of ClansSupercell TFT: Teamfight TacticsTencentEvonyTop GamesDark War SurvivalFlorere Game Standalone AdaptationLite VersionCross PlatformRPGShooterStrategySource: Sensor Tower App Performance Insights Note: iOS and Google Play combined. iOS only for China

– All Rights Reserved29Cross-Platform Expansion: Unlocking the Mobile Potential of PC and Console Franchises The 2025 charts show that most top PC and console titles remain platform-bound, while mobile franchises continue expanding upward. RPGs and Shooters like Clair Obscur: Expedition 33 , Marvel Rivals, and Cyberpunk 2077 are standout hits, yet still lack mobile counterparts. Success stories such as Delta Force, Call of Duty , and Fallout Shelter demonstrate how franchises can achieve broader reach and sustained engagement when adapted for mobile play. This gap presents a major opportunity—publishers can extend franchise lifecycles and capture new audiences by reimagining flagship IPs for mobile-first experiences.12345678910Monster Hunter WildsClair Obscur: Expedition 33The Elder Scrolls IV: OblivionHogwarts LegacyCyberpunk 2077Kingdom Come: Deliverance IIBorderlands® 4AvowedWUCHANG: Fallen FeathersDiablo® IV1234567891012345678910Marvel RivalsDelta ForceCall of Duty®ELDEN RING NIGHTREIGNReady or NotHELLDIVERS™ 2DOOM: The Dark AgesWar ThunderSplitgate 2 BetaHigh On LifeBalatroBloons TD 6Dota 2Hearts of Iron IVStellarisSid Meier’s Civilization VIIFallout ShelterSMITE 2FrostpunkBloons TD Battles2025 YTD Top 10 PC/ Console Games By Units Jan 1, 2025 – Sep 30, 2025Standalone AdaptationLite VersionCross PlatformRPGShooterStrategySource: Video Game Insights, Sensor Tower App Performance Insights Note: iOS and Google Play combined. iOS only for China. Video Games Downloads include free-to-play, games included as part of subscription services like Game Pass, as well as premium units sold.

– All Rights Reserved30ConclusionLeverage Mobile as the Discovery Engine Mobile remains the largest funnel for user acquisition, with 52B downloads and $82B in IAP revenue yearly. Games like PUBG Mobile demonstrate how premium PC/console IPs can reach global scale—over 1.5B downloads—while maintaining brand identity and serving as powerful discovery channels for the franchise. Anchor Brand Equity with Premium PC/Console Experiences Premium PC and console titles define franchise identity through depth, quality, and strong community engagement, driving major performance peaks from launches and live updates. EA SPORTS FC exemplifies this balance—its top-selling console releases, supported by a unified Companion App, sustain player activity and reinforce brand loyalty year-round. Bridge the Platforms with a Purpose-Built Strategy Connecting ecosystems through companion apps, lite versions, or cross-play experiences enables seamless engagement across devices. Adapting platform-exclusive IPs into multi-platform formats remains a key growth opportunity. Delta Force exemplifies this—its simultaneous mobile, PC, and console launch with shared progression strengthens retention and builds a unified global community. Build a Resilient, Genre-Balanced Portfolio Build resilience by balancing high-volume mobile genres with high-depth PC and console titles. Prioritize cross-platform adaptable genres such as RPGs and Strategy to maximize engagement, monetization, and longevity. Fallout Shelter exemplifies this approach—expanding Bethesda’s RPG universe into a mobile strategy format that attracted new audiences, extended franchise visibility, and maintained engagement between major console releases.1234

– All Rights Reserved31Sensor Tower Terms of UseThis report and all original content contained within are wholly owned by Sensor Tower, Inc. © 2025. Modification, republication, distribution, or other unauthorized usage violate this copyright, unless express permission has been granted. App icons, images, and other branding assets are property of their respective publishers and are used expressly for the purpose of editorial commentary. If you would like to republish any of the data contained in this report, please email info@sensortower.com for further information on how to do so. We’re always happy to work with news organizations to provide custom data, insights and commentary. Contact press-apac@sensortower.com for help. Interested in our latest mobile insights? Read and download our new analysis of the mobile ecosystem at: sensortower.com/blog

– All Rights Reserved32Donny Kristianto Principal Market Insights Manager SingaporeAuthorNan Lu VP of Marketing, APAC San FranciscoContributorYena You Insights Strategist SeoulContributorHideyuki Tsuji Insights Strategist TokyoContributorRui Ma Senior Analyst, APAC HubeiContributorSara Tan Marketing Operations, APAC SingaporeContributorDaniel Zhang Field Marketing Manager, GCR BeijingContributorSensor Tower APAC Insights Team

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