GAMETECH REPORT GLOBAL & MENAP OUTLOOK

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Nov, 2023 GAMETECH
REPORT
GLOBAL & MENAP OUTLOOK P OWE R ED BY
Q1 2023

TABLE OF
CONTENTS
GAMETECH REPORT Q1
Foreword
Partners and Contributors
Market Dashboard
Global Outlook
MENAP Gaming Landscape
About Us
How to Get Involved Page 03
Page 04
Page 06
Page 07
Page 22
Page 47
Page 46

TAREK FOUAD
PARTNER, SHOROOQ PARTNERS
As we embark on a new era for gaming in the MENAP region,
we must recognize the immense potential that lies within this
vibrant and growing industry. Our report highlights the
numerous opportunities for growth and development, and the
critical role that collaboration and innovation will play in
unlocking its full potential.
From the rise of mobile gaming and esports to the emergence
of local gaming startups and the increasing interest from
international investors, it is clear that the gaming industry in
MENAP is poised for signiﬁcant growth in the coming years.
However, we must not forget the challenges that lie ahead,
such as the need for technical upskilling of local game
developers, the importance of nurturing homegrown IP and
content, and the need for more collaboration between industry
stakeholders.
It is only by working together, that we can create a thriving and
sustainable gaming industry in MENAP. We must embrace
innovation and collaboration, and continue to invest in the
development of local talent and content, as well as in
cutting-edge technology and infrastructure.
We stay committed to supporting and driving the growth of the
gaming industry in MENAP. Let us seize this moment and work
together to unlock the full potential of this exciting and
dynamic industry.

THANK YOU TO ALL OUR CONTRIBUTORS
AND PARTNERS

MARKET
DASHBOARD
Q1 2023

GLOBAL
MENAP
GLOBAL GAMING MARKET (+9%) MOBILE GAMING CONSUMER SPEND (-5% YOY)VC INVESTMENTS IN 109 DEALS
$201
bn $110bn $890 mm
$10mm
RAISED BY SHFT PORTFOLIO
$2.8 bn
MENAP GAMING MARKET
(+10% YOY)
$6.1bn
PIPE INVESTMENTS IN
4 DEALS
GAMETECH REPORT: MARKET DASHBOARD | GLOBAL OUTLOOK | MENAP GAMING LANDSCAPE
PAGE 6

GLOBAL
OUTLOOK
Q1 2023

MOBILE GAME CONSUMER SPEND DECREASES
BY 5% THOUGH DOWNLOADS SURGE TO
90 MILLION IN 2022
DECELERATES DUE TO ECONOMIC DOWNTURN AND PRIVACY CHALLENGESGLOBAL MOBILE GAME CONSUMER SPEND GROWTH ($bn)
The gaming app industry is facing challenges in 2023 due to changing macro
conditions and privacy concerns. The market downturn has caused companies to
prioritize proﬁt over growth, affecting installs, costs, and revenues. Mobile gaming
spend dropped by 5% in 2022 to $110 bn, despite increased downloads. Marketers
face signiﬁcant challenges with iOS measurement and optimization due to
privacy changes, and enforcement of privacy guidelines restricts marketing
campaigns. This forces marketers to rely on privacy-enhancing technology and
data clean rooms are becoming more important for accessing user-level data in a
compliant way.
2019 2019 – 2020 2020 – 2021 2021 – 2022 2022
85.7614.7715.29
-6.31109.51
(Data AI, State of Mobile 2023)
GAMETECH REPORT: MARKET DASHBOARD | GLOBAL OUTLOOK | MENAP GAMING LANDSCAPE
PAGE 8

The impact of Apple’s ATT has been massive, affecting overall
numbers due to the high share of marketing-driven installs in
gaming. Apple’s focus on privacy requires user consent before
collecting data. To address this, Apple introduced SKAN, a
privacy-friendly way to measure ad campaigns without
user-level data. The latest version, SKAN 4.0, offers
improvements, but it may take most of 2023 for marketers to
fully adopt and utilize its features.
Some gaming studios have achieved signiﬁcant growth by
focusing on the enjoyability factor and understanding their user
base. As gaming app marketers are known for their data
expertise, there is optimism that they will successfully adapt to
the SKAN 4.0 framework. However, with the removal of the
Identiﬁer for Advertisers (IDFA) and the introduction of the
SKAN 4.0 framework, there is uncertainty about how mobile
gaming app marketers will respond and how this will impact
the industry’s growth.
APPLE ROLLING OUT ITS’ SKAN 4.0 IMPACTS IOS DOWNLOADS BY 5%
60%31%
19% 8%
-10%
IOS ANDROID
-5%
2019 VS 2020 2020 VS 2021 2021 VS 2020
YEAR OVER YEAR % CHANGE IN OVERALL
GAMING APP INSTALLS: 2019-2022
In the mobile market, despite signiﬁcant industry headwinds such as the IDFA, we’re seeing stability in downloads and spend, which
are both signiﬁcantly above pre-COVID levels. We’re also seeing examples of studios adapting by either continuing to optimize LTVs
or leveraging ad-revenue opportunities to a greater extent where possible. Across PC and console platforms, the market is growing in
terms of engagement and revenue. For example, Steam CCU levels continue to reach record levels, and there’s a packed launch
pipeline with many highly anticipated AAA and indie titles launching this year. Overall, the gaming industry is adapting to
market trends, and studios are ﬁnding ways to remain competitive and proﬁtable despite challenges.
-Affan Butt, Founding Partner
(Appsﬂyer, 2023 )
DESPITE IDFA, STABILITY IN DOWNLOADS AND SPEND ARE BOTH ABOVE PRE-COVID LEVELS
GAMETECH REPORT: MARKET DASHBOARD | GLOBAL OUTLOOK | MENAP GAMING LANDSCAPE
PAGE 9

GLOBAL GAMING MARKET SET AT $201bn WITH PC & CONSOLE
ACCOUNTING FOR 40% OF MARKET REVENUE
The PC and console gaming markets are still performing well after readjusting to the pandemic, with cross-platform strategies
becoming more important. AAA and AA publishers are shifting towards service-based models and investing more in proven
franchises, resulting in fewer new releases. Starting as a subscription service is a good way for new games to grow an initial
audience. The semiconductor supply chain will improve, leading to a growing install base for PlayStation 5 and Xbox Series X|S,
allowing for high-end game development. Companies will use hybrid monetization strategies such as in-game advertising to
generate revenue, without disrupting immersion for dedicated players.
2023
Current Estimate Pre-Pandemic Forcast
$179.1 $160.58
2020 2021
$192.7 $189.6 $173.3
$201
PUBLISHERS ARE SHIFTING TOWARDS SERVICE-BASED MODELS AND PROVEN FRANCHISES
GLOBAL GAMING MARKET SIZE ($ bn)
CURRENT ESTIMATE VS. PRE-PANDEMIC ESTIMATE
(Newzoo 2023, Konvoy 2023)
GAMETECH REPORT: MARKET DASHBOARD | GLOBAL OUTLOOK | MENAP GAMING LANDSCAPE
PAGE 10

To meet the demands of gamers, gaming companies need to offer an effortless
subscription process and in-app purchases that have negligible impact on gameplay.
This is critical to retaining users especially with rising UA costs. Gaming companies that
successfully offer these seamless payment experiences will have the edge over their
competitors, while those with friction-ﬁlled processes or whose payments repeatedly
fail will get left behind.A strong and reliable payment infrastructure is essential for the
success of any gaming company, particularly as the industry
grows rapidly with millions of players worldwide. It also enables
gaming companies to expand their reach into new markets by
catering to the different payment systems and needs of customers
in different regions, offering a variety of payment options such as
credit cards, debit cards, e-wallets, and mobile payments.
Digital
payment methods
Physical
payment methods 57%
12%
GAMING FINTECH INFRASTRUCTURE TO SURGE TO
A $300bn MARKET BY 2025
GLOBAL PAYMENT PREFERENCE FOR GAMERS ACROSS MOBILE, PC AND CONSOLE
15%
OF ALL GAMING PAYMENTS FAIL
To create a seamless payment journey in the gaming
industry, understanding why transactions fail is
crucial. Payments typically fail due to suspicion,
technical issues, or human error.
(Mckinsey, 2022)
GROWTH WAVE PRIMARILY DRIVEN BY ACHIEVING PAYMENT ACCESSIBILITY AND FRICTIONLESS EXPERIENCE
GAMETECH REPORT: MARKET DASHBOARD | GLOBAL OUTLOOK | MENAP GAMING LANDSCAPE
PAGE 11

The gaming payment space has seen the emergence of several players such as
Xsolla, Razer Gold, Adyen, and Stripe. These companies provide solutions to gaming
companies to overcome the challenges of failed payments and create a seamless
payment journey for gamers. Xsolla, for instance, is a global payments platform that
specializes in gaming and esports and processed over 1.5 billion transactions last year
alone. Offering features such as fraud detection and prevention, chargeback
management, and a wide range of payment options, these payment platforms help
gaming companies to reduce failed payments, ultimately leading to a more
successful business.
Another player that is leading the way in the gaming payment space, particularly in
the MENAP markets, is Tamatem Games. Tamatem Games is a leader in publishing
mobile games in the region, and has recently launched Tamatem Plus, a payments
and distribution platform aimed at helping international game developers expand
and unlock the full potential of the MENAP mobile games market. Tamatem Plus
offers a one-stop-shop for players to top up their accounts using their preferred local
payment method, making it easier for developers to monetize their games in this
rapidly growing market.
CHALLENGES IN PAYMENTS PROCESSING AND
SECURITY IS DRIVING MORE COMPANIES TO
DEVELOP THEIR OWN PAYMENT SOLUTION
THE TOP THREE REASONS FOR PAYMENT FAILURE IN GAMING
38%
36%
26% Suspicious
Technical Issues
Human Error
(Mckinsey, 2022)
GAMETECH REPORT: MARKET DASHBOARD | GLOBAL OUTLOOK | MENAP GAMING LANDSCAPE
PAGE 12

One of the signiﬁcant challenges facing
gaming companies today is the
difﬁculty in fully penetrating the
Arabic-speaking market, primarily due
to the lack of access to alternative
payment options in the virtual goods
sector.
As approximately 70% of the Arab
population is underbanked and lacks
access to traditional payment systems,
gaming companies have been unable
to target these users effectively. This
limits the gaming industry’s potential
for growth in the MENAP region, where
there is a signiﬁcant appetite for mobile
games.
Furthermore, setting up a payment
infrastructure can be a challenging,
time-consuming, and
resource-intensive process for gaming
companies.
It requires a signiﬁcant level of
commitment to understand the
diverse regulations in each market,
each with its unique payment
integration requirements. Additionally, companies must ensure
that their payment systems are secure
and can handle the high volume of
micro-transactions common in the
gaming industry.
Faisal Bitar
Managing Director – Tamatem Plus
WHAT ARE SOME OF THE
CHALLENGES FACING
GAMING COMPANIES TODAY
WHEN IT COMES TO SETTING
UP A STRONG PAYMENT
INFRASTRUCTURE?
Tamatem Plus is a payments and
distribution platform designed to
unlock the full potential of the
MENAP market. We designed a
seamless one-stop solution to ease
the process of payments and
distribution so that international
developers can enter MENAP and
gain full market access without
having to worry about the issue of
payments in the region. From cash
and e-wallets to direct carrier billing,
users and gamers can use Tamatem
Plus to purchase any virtual good
without a bank account and using
their preferred local payment
ABOUT TAMATEM PLUS
GAMETECH REPORT: MARKET DASHBOARD | GLOBAL OUTLOOK | MENAP GAMING LANDSCAPE
PAGE 13

HYPERCASUAL PERFORMANCE AND DEEP MONETIZATION STRATEGIES
TO SHAPE HYBRID CASUAL AS A NEW GENRE
Hybrid-casual games, a new genre in the gaming industry, offer long-term engagement and retention by combining elements from
different genres. By leveraging seamless payments, accessibility like hyper-casual games, and retention opportunities like mid-core
games, developers can create a game that provides players with long-term goals. Higher retention rates are achieved as players have a
reason to stick around for more than seven days. Hybrid-casual games offer developers the freedom to mix and match genres or
redesign existing casual games, creating a separate genre with a longer player journey and different business model.
Hybrid-casual games are here to stay and will continue to evolve, driving long-term engagement and retention for players.
2021 2022
$12.3
$13.710%
3%
$6.0 $5.9
11% $3.4$3.0
+13% $1.7
$1.9
+13% $1.6$1.7
7% $1.6$1.5
1% $1.9 $1.9
14% $2.1 $1.8
0% $4.8 $4.8
8% $4.9$4.5
HYPERCASUAL
ARCADE
SIMULATION PUZZLE
LIFETSTYLE ACTION
TABLETOP SHOOTER SPORTS
STRATEGY
REVENUE OF TOP 10 PERFORMING GENRES ON APPLE IOS AND GOOGLE PLAYSTORE ($ bn)
(SensorTower, 2023)
GAMETECH REPORT: MARKET DASHBOARD | GLOBAL OUTLOOK | MENAP GAMING LANDSCAPE
PAGE 14

As a provider of purpose-built game
development tools, AWS for Games has
played a vital role in enabling game
developers, publishers, and industry
supporters to reach global markets
quickly and effectively.
With services and solutions from
Amazon Web Services (AWS) and AWS
Partners, developers can build, run, and
grow their games with ease.
According to the MENAPT Gaming
Industry Outlook for 2023, the MENAPT
game customers are expected to focus
on PC and console games, while indie
studios turn to the cloud for support.
Major studios and publishers will
continue to develop mobile games that
are achieving both regional and global
success.
This growth in the MENAPT gaming
industry is driven by the adoption of
new technologies, investments, and
innovative game development
strategies. As the MENAPT gaming industry
continues to grow, AWS for Games is
committed to collaborating with game
developers, investors, acceleration
programs, and incubators to provide
purpose-built game development tools,
including services and solutions from
AWS and AWS Partners.
We are excited to support the growth of
the MENAPT gaming industry and help
developers build, run, and grow their
games with cloud technologies in 2023
and beyond.
Olivier Gemayel
Principal Business Development
Manager, Games Investors
AWS for Games
Umut Ersaraç
Senior Business Development
Manager, Türkiye & MENAP
AWS for Games
Amazon Web Services (AWS) is the world’s most comprehensive and
broadly adopted cloud, offering over
200 fully featured services from data centers globally. Millions of customers—including the
fastest-growing startups, largest
enterprises, and leading government agencies—are using AWS to lower costs, become more agile, and innovate faster.
ABOUT AWS
WHAT IS THE ROLE
OF CLOUD IN HELPING
STUDIOS SCALE?
GAMETECH REPORT: MARKET DASHBOARD | GLOBAL OUTLOOK | MENAP GAMING LANDSCAPE
PAGE 15

SELF-PUBLISHING NOW ALLOWS FOR MORE
INCLUSIVITY IN THE PUBLISHING INDUSTRY
Epic Games Store, launched in 2018, has emerged as a major competitor to
Steam with 60 million monthly active users, half of Steam’s monthly active
user base. The store has been proﬁtable on a net basis since its launch and is
investing heavily in exclusives to expand its user base. The store has recently
opened up its self-publishing systems, enabling developers to maintain their
own presence and update their materials and access more than 68 million
active users monthly. Epic Games Store is trying to be different from other
stores by not economically gatekeeping and giving developers as much
freedom as possible. The PC landscape is shifting and proving to be robust in
comparison to the mobile games landscape, and as Epic Games Store grows,
it will hit a tipping point where developers can proﬁtably choose to release on
it ﬁrst.
We believe in providing developers, players and creators with the freedom to
choose competitive products and services that help them achieve their full
potential. We are dedicated to providing the best-in-class tools and technologies
that enable developers to bring their creative visions to life.

Our focus on empowering developers with the freedom to create exceptional
games and immersive experiences is at the core of everything we do. We are
excited to support Shorooq Partners, who share our vision for a vibrant and
innovative game tech ecosystem
-Fasieh Mehta, UE Business Lead
DEVELOPERS NOW ARE ABLE TO ACCESS 68+ MILLION ACTIVE USERS MONTHLY THROUGH
EPIC’ SELF-PUBLISHING STORE
GAMETECH REPORT: MARKET DASHBOARD | GLOBAL OUTLOOK | MENAP GAMING LANDSCAPE
PAGE 16

GENERATIVE AI IN GAMING WILL GROW TO BE A
$7.1bn MARKET IN 2032
GROWING AT A CAGR OF 23.3% YOY
Procedural content generation is another area where AI is used, creating new content,
interactive stories, environmental conditions, levels, and even music automatically.
Game AI can also tailor the game according to the player’s ability and emotional state,
even adjusting the difﬁculty of the game in real-time.
In conclusion, AI has revolutionized the gaming industry, making games more
immersive, challenging, and enjoyable for players. With the increasing popularity of
mobile gaming, AI is expected to play an even more signiﬁcant role in shaping the
future of gaming.
MARKET SIZE OF GENERATIVE AI
IN GAMING 2022 VS 2032 ($ mm)
2022
$922
CAGR
23.3% YOY
$7,105
2032
(Market.US, 2023)
Artiﬁcial Intelligence (AI) has had a signiﬁcant
impact on gaming, especially on mobile gaming,
providing a more immersive and exciting
experience for gamers. Pathﬁnding is one area
where AI is used, generating the game landscape
based on the player’s moves, playing style, in-game
decisions, appearance, and techniques. Data
mining using AI is used by game designers to
understand player behavior and improve game
design.
GAMETECH REPORT: MARKET DASHBOARD | GLOBAL OUTLOOK | MENAP GAMING LANDSCAPE
PAGE 17

PRIVATE INVESTMENTS SHIFT TOWARDS FUNDAMENTALLY STRONG
COMPANIES AND STRATEGIC CORPORATE INVESTORS DOUBLE DOWN
ON ACQUISITIONS (1/2)
Investment activity in the gaming market has undergone signiﬁcant ﬂuctuations over the past year. However, the market has now
consolidated after the post-pandemic boom, with global investments returning to pre-pandemic levels. This indicates a shift in
investor focus towards backing fundamentally strong companies and products, rather than simply chasing market hype.
Despite the market consolidation, the gaming industry has seen a notable increase in global investments, with greater conviction
being built by global investors. This has resulted in more investments being made in the sector, albeit with a greater emphasis on
strategic investments.
The decline in public offerings is a clear indication of the general bearish market sentiment and the unstable economic situation in
the US and Europe. As such, investors are becoming increasingly cautious about new public listings in such an uncertain climate.
Instead, strategic investments have taken center stage, with deal value reaching a new record of $101.4 bn, compared to $23.4 bn in
Q1-Q3 2021.
These ﬁgures highlight the importance of companies demonstrating their long-term potential and ability to generate revenue to
attract strategic investors. Companies need to maintain a strong business model and product that can sustain growth and
proﬁtability in the long run. The shift towards strategic investments is a positive sign for the industry as it demonstrates investors’
conﬁdence in the potential growth and proﬁtability of gaming companies. As the industry continues to evolve, it is crucial for
companies to stay ahead of the curve and maintain their competitive edge to attract strategic investors and drive growth.
GLOBAL GAMING PRIVATE INVESTMENTS Q1 ($ mm)
VC INVESTMENTS
CORPORATE INVESTMENTS
M&A AND IPOs
20202021 2022 2023
$1,919
$246 $594 $1,812
(Investgame, 2022)
$2,308
$137
$761 $541
In M&A, consolidation always has been and
continues to be a core growth strategy for
the large players. On top of this – the buyer
universe is expanding; we’re seeing Private
Equity players and Private Equity backed
players looking to acquire studios with
‘sustainable IP’ . The appetite for ‘good’ assets
and IP is higher than ever as buyers look for
new avenues of growth.
– Affan Butt, Founding Partner
GAMETECH REPORT: MARKET DASHBOARD | GLOBAL OUTLOOK | MENAP GAMING LANDSCAPE
PAGE 18

Embracer Group emerged as the top strategic investor, with 22 deals
totaling $3.8 bn. Notable acquisitions included Asmodee for $3.1 bn, six
acquisitions in August 2022 for $765 mm, and the purchase of three
studios from Square Enix—Crystal Dynamics, Eidos-Montréal, and
Square Enix Montréal—for $300 mm. One of the reasons behind the
increasing deal value and the declining number of closed deals is the
focus on acquiring and consolidating established companies. This results
in larger deal values but fewer transactions overall.
Despite market consolidation, the gaming industry remains exciting for investors, with tremendous
potential for growth and proﬁtability. Today, the industry has become more accessible to players
across the globe, leading to a surge in demand for gaming products and services. Strategic
investments and acquisitions are playing a crucial role in driving growth in the market, as
companies seek to expand their reach and diversify their offerings to meet the evolving
needs of gamers.
-Tarek Fouad, Partner
PRIVATE INVESTMENTS
M&A
PUBLIC OFFERINGS
TOTAL
3% 68%
29%
626 DEALS
NOTABLE INVESTORS
GLOBAL GAMING INVESTMENTS Q1’23
IPOs, M&A, CORPORATE
(Data AI, State of Mobile 2023)
PRIVATE INVESTMENTS SHIFT TOWARDS
FUNDAMENTALLY STRONG COMPANIES AND
STRATEGIC CORPORATE INVESTORS DOUBLE DOWN
ON ACQUISITIONS (1/2)
GAMETECH REPORT: MARKET DASHBOARD | GLOBAL OUTLOOK | MENAP GAMING LANDSCAPE
PAGE 19

VC TICKET SIZES INCREASED BY 13% FOR SEED STAGE
COMPANIES AND 42% FOR SERIES A COMPANIES
In the gaming industry,
early-stage investments have
seen a rise in average check
sizes YoY, with seed rounds
increasing by 14% ($4.2 mm
vs. $3.7 mm) and Series A
rounds rising by 43% ($28.7
mm vs. $20.1 mm).
Despite the decline in the
number of deals, the gaming
sector’s growth has been
steady, with early-stage VC
investments indicating a high
level of investor conﬁdence in
the sector’s potenti and
building conviction in its
proﬁtability. However, this
means that investors today
more conﬁdent in their
investment decisions and
willing to invest more capital
in companies they believe
have strong long-term
potential.
PRIVATE INVESTMENTS SHIFT TOWARDS
FUNDAMENTALLY STRONG COMPANIES AND
STRATEGIC CORPORATE INVESTORS DOUBLE DOWN
ON ACQUISITIONS (1/2)
22 DEALS$1,812
201 DEALS $2,308
Q1-2022
103 DEALS $761
TOTAL
$898
TOTAL
$4,119
Q1 2023
VC FUNDING Q1’22 VS. Q1’23 ($ mm)
(Konvoy, 2023)
6 DEALS$137
AVG. TICKET $20.1
AVG. TICKET $28.7
AVG. TICKET $4.2
AVG. TICKET $3.7
EARLY STAGE INVESTORS KEEN ON DOUBLING DOWN ON WINNERS EARLY ON
GAMETECH REPORT: MARKET DASHBOARD | GLOBAL OUTLOOK | MENAP GAMING LANDSCAPE
PAGE 20

NOMINATE NOW
GET FEATURED IN OUR ANNUAL TOP 10 MENAP
LIST FOR GAMING STARTUPS TO LOOK OUT FOR
Are you ready for the ultimate gaming showdown? It’s time to unveil the Top 10 Gaming
Startups in MENAP and showcase the brightest and boldest gaming innovators in the region
that will be featured in our Annual Gametech Report 2023.
Help us discover the hottest gaming startups in MENAP. Whether you’re a founder, investor, or
corporate partner, nominate your favorite gaming startups to be considered for the Top 10 list.
This is your chance to show off the gaming startups that are pushing the boundaries,
disrupting the industry, and making waves in the MENAP region. Don’t miss out on the
opportunity to be a part of the ultimate gaming showdown.
So, what are you waiting for? Nominate your favorite gaming startup now and let’s unveil the
Top 10 Gaming Startups in MENAP!
DEADLINE: 16TH OCT 2023
GAMETECH REPORT: MARKET DASHBOARD | GLOBAL OUTLOOK | MENAP GAMING LANDSCAPE
PAGE 21

MENAP GAMING
LANDSCAPE
Q1 2023

The growth in the MENAP’s gaming market in
2023 can be attributed to several factors. One
of the main drivers is the increasing popularity
of mobile gaming. The growth of mobile
gaming is expected to continue in the region
as more people have access to smartphones
and affordable data plans. Additionally, the
increasing number of game developers and
publishers in the region. This has led to a surge
in new games being released, which in turn
has attracted more gamers to the market. The
rise of esports has also played a signiﬁcant role
in the growth of the gaming industry in the
region. Esports has become a global
phenomenon, and the region has seen an
increase in esports tournaments and events,
which has attracted a growing number of fans
and players.
$1.8 bn
2022
MENAP GAMING MARKET POISED TO GROW TO
$2.8bn AT A CAGR OF 10% YOY
GAMING MARKET SIZE IN MENAP
2022 VS 2026
COMPOUND ANNUAL GROWTH RATE (CAGR)
OF 10% YOY
$2.8 bn
2026
(Newzoo, 2023)
GAMETECH REPORT: MARKET DASHBOARD | GLOBAL OUTLOOK | MENAP GAMING LANDSCAPE
PAGE 23

…AND THAT GROWTH IS FUELED BY NEW ENTRANTS
IN THE MARKET BUILDING CULTURALLY RELEVANT GAMES
GAMERS IN MENAP
2022 VS 2026
COMPOUND ANNUAL GROWTH RATE (CAGR)
OF 5% YOY
The rise of affordable smartphones and mobile data
plans has made gaming more accessible to a wider
range of people in the region. This has allowed for a
larger demographic of gamers, including younger
generations and women, who were previously
underserved in the gaming market. It is worth noting
that demographics also play a signiﬁcant role in the
growth of the gaming market in MENAP. With a
relatively young population with a high disposable
income and a high level of internet penetration,
gaming has become a daily activity to many as
opposed to a specialized one for young teens.
With an expected CAGR of 10% and an estimated
increase of 19.9 million gamers by 2026. As the
number of gamers in the region grows and
diversiﬁes, it is crucial for developers to cater to the
varying interests and preferences of this expanding
audience. This presents an opportunity for
international developers to tap into the MENAP
market by creating games that reﬂect the unique
cultures and traditions of the region, as well as
games that cater to speciﬁc age groups or
demographics. By doing so, developers can
capitalize on the potential for signiﬁcant growth and
proﬁtability in the MENAP gaming industry.
2022
67.4 MILLION
2026
87.3 MILLION
(Newzoo, 2023)
90% OF INTERNATIONAL GAMING COMPANIES ARE LOOKING TO EXPAND TO MENAP IN THE NEXT YEAR
GAMETECH REPORT: MARKET DASHBOARD | GLOBAL OUTLOOK | MENAP GAMING LANDSCAPE
PAGE 24

Led by our vision to be a world-class
hub for media and creativity in the
region, Sharjah Media City (Shams) has
been at the forefront in driving the
growth of the MENAP gaming industry.
Today, the region’s gaming market is
recording exponential growth,
particularly led by its youth population
of over 200 million below the age of 30.
With the market set to grow at a
compound annual growth rate of 10
per cent to US$2.8 billion by 2026, there
are incredible opportunities for game
developers and publishers to leverage
the Gametech industry boom. At
Shams, we believe that the gaming
sector not only serves as an evolving
entertainment platform, but also helps
generate new jobs for creative
professionals and promotes
innovation- led entrepreneurship.
By providing an enabling ecosystem,
we are playing our part in accelerating
this growth. We are also building
strong industry partnerships that bring
local gaming communities together, in
addition to supporting esports
tournaments, having already
conducted over 50 competitions that
brought together 7,000 participants
and over 1 million live viewers. We are particularly proud of our
partnership with Shorooq Partners to
create SHFT Build Gametech, the
region’s ﬁrst-of-its-kind programme for
founders. We remain committed to
exploring this high-growth sector and
serving as the go-to destination for
gaming industry professionals.
H.E. Dr. Khalid Al Midfa
Chairman – Sharjah Media City (Shams)
WHAT IS THE ROLE OF
GOVERNMENT ENTITIES
IN GROWING THE GAMING
INDUSTRY?
Sharjah Media City (Shams) a digitally
born free zone authority was
launched after an Emiri Decree was
issued in 2017, by His Highness
Sheikh Dr. Sultan Bin Muhammad Al
Qasimi, Supreme Council Member
and Ruler of Sharjah.
With an infrastructure that emulates
international standards, Shams aims
to be a regional leader across ﬁelds of
media and creativity whilst providing
a variety of resources to generate
high-quality content. Our services are
curated to create cost-effective
solutions for SMEs, established
companies and freelancers that can
help them easily embark on their
entrepreneurial journey.
ABOUT SHAMS
GAMETECH REPORT: MARKET DASHBOARD | GLOBAL OUTLOOK | MENAP GAMING LANDSCAPE
PAGE 25

MENAP GAMERS SHOW AN AFFINITY TO SKILL-BASED
GAMEPLAY AND SOCIAL PLAY
#1 – STRATEGY
$374.1mm IN (IAP) SPEND
YoY IAP Spend – 10.7%
YoY Downloads + 11.8%
22% of all IAP Spend
2% of all Downloads
#3 – RPG
$168.6mm IN (IAP) SPEND
YoY IAP Spend + 6.1%
YoY Downloads + 28.1%
10% of all IAP Spend
1% of all Downloads
#2 – SHOOTING
$270.5mm IN (IAP) SPEND
YoY IAP Spend – 34.7%
YoY Downloads + 13.6%
16% of all IAP Spend
4% of all Downloads
#4 – TABLETOP
$168.2mm IN (IAP) SPEND
YoY IAP Spend + 7.5%
YoY Downloads + 27.9%
10% of all IAP Spend
4% of all Downloads
#6 – MATCH
$121.1mm IN (IAP) SPEND
YoY IAP Spend + 17.0%
YoY Downloads + 31.5%
7% of all IAP Spend
4% of all Downloads
#7 – ACTION
$89.1mm IN (IAP) SPEND
YoY IAP Spend – 10.6%
YoY Downloads + 24.0%
5% of all IAP Spend
11% of all Downloads
#5 – SIMULATION
$131.1mm IN (IAP) SPEND
YoY IAP Spend – 20.3%
YoY Downloads + 33.4%
8% of all IAP Spend
18% of all Downloads
RISE OF KINGDOMS GAME NAME:
GAME STRENGTH: PUBG MOBILE YALLA LUDOROBOLOXROYAL MATCH
Strong afﬁnity for
strategy and
competitive play Strong afﬁnity
for strategy and
competitive play Open-world play
and hyper customization Friendly social play
ans innovative game mechanics
Huge potential for
traditional games
that incorporate live social interaction
2023 TOP PERFORMING GENRES IN MENAP BY CONSUMER SPEND ($)
(Data.ai, 2023)
GAMETECH REPORT: MARKET DASHBOARD | GLOBAL OUTLOOK | MENAP GAMING LANDSCAPE
PAGE 26

LEARN MORE
UNDERSTAND, BENCHMARK, AND
OPTIMIZE MOBILE AND DIGITAL
PERFORMANCE WITH DATA.AI
Mobile adoption boomed in 2021, with growth across downloads, usage and app store
consumer spend: over 232 billion downloads, $168 bn in consumer spend and 3.9 trillion hours
globally.
Data.ai is the ﬁrst Uniﬁed Data AI platform bringing together consumer data and market
estimates by unifying 1
st party data with comprehensive market estimates in an engaging
and empowering analytics experience. Armed with timely and meaningful AI-powered
insights, you can quickly and easily create winning app development, go-to-market,
competitive, campaign, and advertising strategies. Our customers are positively impacting
CAC, LTV, ROAS, and ROI.
Our mission is to help brands, publishers, and investors with strategies to succeed in the
mobile and digital ecosystem, based on premium insights, prescription, and execution.
GAMETECH REPORT: MARKET DASHBOARD | GLOBAL OUTLOOK | MENAP GAMING LANDSCAPE
PAGE 8

The mobile gaming industry in the MENAP region is currently experiencing
impressive growth, and the latest data shows that strategy, shooting, and card
games are leading the way. According to a graph of the top 2022 performing
mobile game genres in the region, these three game genres have emerged as
the most popular among the local gamers.
Of particular interest is the fact that the match and card game genres are the
only two showing growth across all metrics. This data speaks to the intentions
and preferences of the gamers in the region, and suggests that the population
is interested in games that offer a combination of skill-based gameplay and a
social component.
The popularity of match and card games in MENAP is unique in that these
game genres appeal to a broader demographic than just the traditional core
gamer audience. These games are accessible to casual gamers and offer an
element of skill and strategy that can keep players engaged for longer periods
of time.
MATCH GAMES EMERGING AS A HIGH-GROWTH
GENRE WITH 30%+ GROWTH RATE ON DOWNLOADS
GAMETECH REPORT: MARKET DASHBOARD | GLOBAL OUTLOOK | MENAP GAMING LANDSCAPE
PAGE 28

200% INCREASE IN COST PER INSTALL
DRIVEN BY LOYAL PLAYERS
The rising CPI in the Match games genre on Android can be attributed to
several factors. Firstly, the genre has a loyal and engaged player base that is
willing to spend money on in-app purchases and other premium features. This
has led to a rise in the cost per install as developers and publishers compete to
acquire new users in this lucrative market.
Another factor contributing to the rise in CPI for Match games on Android is
the increasing competition in the market. With more and more games being
released in this genre, it has become harder for developers to stand out and
attract new players. As a result, they are investing more in marketing and user
acquisition to increase visibility and gain a competitive edge.
MENAP MATCH MOBILE GAME METRICS % CHANGE (Y’21 – Y’23)
MATCH GAMES LOYAL PLAYERS MAKE IT MORE EXPENSIVE FOR STUDIOS
AND PUBLISHERS TO ACQUIRE NEW PLAYERS
69%
IN APP ADVERTISINGREVENUE
(AppsFlyer, 2023)
COST PERINSTALL
33%
IN APP PURCHASES REVENUE
247%
GAMETECH REPORT: MARKET DASHBOARD | GLOBAL OUTLOOK | MENAP GAMING LANDSCAPE
PAGE 29

The decline in in-app purchases revenue for RPG games on both iOS and Android
could be attributed to a shift in player expectations for the type and quality of
content that should be available for free. As a result, developers may need to
re-evaluate their monetization strategies and focus on creating more engaging and
valuable content that players are willing to pay for.
In terms of revenue, the decline in in-app advertising revenue for RPG games on
both iOS and Android could be attributed to a shift in user behavior towards
ad-blocking technologies or a decrease in ad engagement. As a result, developers
may need to explore other monetization strategies, such as in-app purchases or
subscriptions, to maintain revenue streams.
MENAP RPG MOBILE GAME METRICS % CHANGE (Y’21 – Y’23)
18%
IN APP ADVERTISINGREVENUE
(AppsFlyer, 2023)
30%
COST PERINSTALL
33%
IN APP PURCHASES REVENUE
RPG PLAYERS ARE MORE ATTUNED TO AGGRESSIVE MONETIZATION STRATEGIES AND EXPECT HIGHER
QUALITY VALUABLE CONTENT TO PAY FOR
IN-APP PURCHASES AND AD REVENUE DROP
BY 20%+ AS PLAYERS BECOME MORE SELECTIVE
AND OPT FOR AD-BLOCKING TECHNOLOGIES
GAMETECH REPORT: MARKET DASHBOARD | GLOBAL OUTLOOK | MENAP GAMING LANDSCAPE
PAGE 30

In terms of revenue streams, there has been a notable decrease of 35% and this is
attributed to the fact that many simulation games offer a one-time purchase option
for players, where they can unlock all in-game features for a ﬁxed price. This makes it
less likely for players to make additional in-app purchases, leading to a decline in
revenue from this stream.
However, the in-app advertising revenue stream has seen a signiﬁcant increase of
107% . This could be attributed to the fact that simulation games often involve a lot of
waiting or resource management, where loading screens used to load new
personalized assets. This has become a great advertising asset for studios which
makes it easier for developers to integrate ads without disrupting the player
experience and players are incentivized to wait.
MENAP SIMULATION MOBILE GAME METRICS % CHANGE (Y’21 – Y’23)
107%
IN APP ADVERTISINGREVENUE
(AppsFlyer, 2023)
67%
COST PERINSTALL
35%
IN APP PURCHASES REVENUE
IN-APP PURCHASES FOR SIMULATION GAMES
DECREASE BY 35% PUSHING GAME STUDIOS TO
RELY ON AD REVENUE
STUDIOS BUILDING SIMULATION GAMES RELY ON AD-REVENUE AS A MAIN MONETIZATION STRATEGY
GAMETECH REPORT: MARKET DASHBOARD | GLOBAL OUTLOOK | MENAP GAMING LANDSCAPE
PAGE 31

MENAP SEES 3X MORE GAMES PUBLISHED, RISES
AS A LUCRATIVE MARKET AS PUBLISHING
REGULATIONS MATURE
The MENAP region is emerging as a lucrative market for the gaming industry, with
several governments in the region showing support for the sector. However, entering
the MENAP market can be challenging for foreign game developers due to several
barriers to entry, including unique monetization requirements, cultural speciﬁcities,
language, and a heavier-than-usual need for community management. These
challenges have given rise to an opportunity for local game publishers and
developers to emerge, challenging the dominance of foreign companies.
Publishing power in MENAP has started to take shape recently, thanks to supportive
government policies, local game development initiatives, and hosting of major
esports tournaments. However, competition with Chinese companies continues to
be ﬁerce due to several factors, including cultural similarities, aggressive global
expansion, government support, and the lack of established local game publishers
and developers in MENAP.
DISTRIBUTION OF PUBLISHER PARENT HQ (Y’20 – Y’22)
LOCAL PUBLISHING POWER ON THE ROAD TO COMPETE WITH CHINA
51%7% 48%16% 44%21%
202O 20212022
CHINA MENAP (Data.AI 2023)
GAMETECH REPORT: MARKET DASHBOARD | GLOBAL OUTLOOK | MENAP GAMING LANDSCAPE
PAGE 32

The MENAP region’s gaming industry
has tremendous potential, and local
publishers have a unique advantage in
understanding the regional market’s
complexities.
By collaborating with international
publishers, local publishers can access
advanced resources, technology, and
global markets to enhance their
capabilities further. The combination of
these strengths can lead to a more
proﬁtable outcome, higher revenues,
and better cost management,
ultimately supporting a self-sustaining
industry that generates jobs, stimulates
innovation, and contributes to
socio-economic development.
While publishers operating in the
MENAP region face numerous
challenges, Spoilz believes in
overcoming these obstacles through
collaboration and knowledge-sharing.
Forming strategic partnerships,
accessing new markets, sharing best
practices, and pooling resources can
strengthen the capabilities of local
publishers and contribute to greater
success. Initiatives such as bootcamps, mentorship
programs, workshops, and local gaming
events can create a supportive
environment for game development,
unlock the region’s creative potential, and
cultivate talent.
Spoilz is dedicated to nurturing the next
generation of developers and overcoming
the challenges faced by the region’s game
publishers to contribute to the industry’s
growth and success.
Musab Almalki
CEO – Spoilz
WHAT CHALLENGES ARE
FACED BY PUBLISHERS IN
THE REGION AND HOW CAN
THEY BE TACKLED?
Spoilz is a rapidly growing mobile
game publishing company based in
Riyadh, Saudi Arabia, with a portfolio
of 18 mobile games. Our newest
release, “Last Letter,” is a fun Arabic
multiplayer word game that
highlights our dedication to
providing culturally relevant and
enjoyable experiences for players.
With our extensive knowledge of
regional gaming preferences and our
network of industry partnerships, we
are committed to supporting local
talent in succeeding in the
competitive gaming market. Spoilz is
at the forefront of shaping the future
of gaming in the MENAP region, and
we are dedicated to fostering a
thriving regional gaming ecosystem.
ABOUT SPOILZ
GAMETECH REPORT: MARKET DASHBOARD | GLOBAL OUTLOOK | MENAP GAMING LANDSCAPE
PAGE 33

LICENSES AND BUSINESS SETUP
2023 MENAP GAMING MOVERS AND SHAKERS
ACTIVE STAKEHOLDERS BUILDING THE GAMING LANDSCAPE
GAMING COMMUNITIES
UAE
GAMING
GUILD
VCs & INVESTORS
ECOSYSTEM EVENTS
*
ACCELERATORS INCUBATORS
*DUBAI ESPORTS FESTIVAL (UAE)
EDUCATION
GAMETECH REPORT: MARKET DASHBOARD | GLOBAL OUTLOOK | MENAP GAMING LANDSCAPE
PAGE 34

The recent investments made by UAE and Saudi Arabia’s Public Investment Fund highlight the signiﬁcant growth of gaming
investments in MENAP. These investments are part of the countries’ efforts to diversify their economies and support the
younger population in the region. With the gaming industry projected to grow signiﬁcantly in the coming years, this trend is
expected to continue as other wealthy countries in the MENAP region are likely to follow suit.
This increasing interest of MENAP investors in the gaming industry is a promising sign for gaming startups in the region, as it
could potentially open up new funding opportunities for them. This inﬂux of investment could provide the capital necessary for
startups to grow and scale their businesses. Additionally, the entry of large players into the gaming industry could lead to the
development of a more robust gaming ecosystem in the region, attracting further investment and support for gaming
startups. This, in turn, could create more jobs and economic growth in the gaming industry.
$15bn+ INVESTED IN GAMING TO DATE ACROSS ESPORTS, GAME DEVELOPMENT
AND PUBLISHING BY THE SAUDI PUBLIC INVESTMENT FUND PIF
2021 – 2023
$1.4bn
$1bn
$825.5mm
2021
2022
$883mm
$332mm
$235mm
$400mm
$2.7bn
$1bn
$450mm
$870mm
$265mm
2023
$1.05B
$450M
$4.9B
AQUISITION
(InvestGame, 2023)
$1.05bn
$450mm
$4.9bn
GAMETECH REPORT: MARKET DASHBOARD | GLOBAL OUTLOOK | MENAP GAMING LANDSCAPE
PAGE 35

GOVERNMENT BACKED FUNDS INVEST $6.1BN IN
GAMING JUST IN 2023’S FIRST QUARTER
INVESTMENTS BY SOVEREIGN WEALTH FUNDS WILL ENABLE THE REGION TO ACCESS STRONG TALENT,
EXPERTISE AND INFRASTRUCTURE
$6.1 bn
INVESTED
USER GENERATED
CONTENT
GAME DEVELOPMENT
AND PUBLISHING
GAME DEVELOPMENT
AND PUBLISHING
E-SPORTS EXPERIENCE
PROVIDER
(InvestGame, 2023)
GAMETECH REPORT: MARKET DASHBOARD | GLOBAL OUTLOOK | MENAP GAMING LANDSCAPE
PAGE 36

A DIVE INTO MENAP’S Q1’23 INVESTMENTS
1. G42 and ByteDance:
AI-focused company G42, owned by UAE royal Sheikh Tahnoon bin Zayed Al
Nahyan, has purchased a stake worth over $100mm in China-based ByteDance, the
owner of TikTok, at a valuation of $220bn. The deal was made through 42XFund, the
investment arm of G42, which has additional ﬁnancial backers. G42’s interest in
ByteDance’s technology and global tech strategy, as well as the rising interest of the
MENAP region’s biggest players in the gaming industry, is driving its strategic
investment in gaming and entertainment. ByteDance has been actively diversifying
into the games industry, with acquisitions of companies such as mobile games
developer Moonton, and TikTok has been a major marketing instrument for mobile
gaming.
2. PIF & Nintendo
The investment by Saudi Arabia’s Public Investment Fund in Nintendo is signiﬁcant
because it reﬂects the kingdom’s growing interest in the global gaming industry,
which is expected to continue to grow in the coming years. With a projected 250%
growth in its gaming industry by 2030, Saudi Arabia is seeking to become a major
player in the sector, with new technology providing an opportunity to reach a wider
audience and develop new titles to cater to consumer demand. The investment in
Nintendo also aligns with the PIF’s 2021-2025 strategy to drive innovation in
strategic sectors such as entertainment, leisure, and sports. Additionally, the PIF’s
aggressive investments in the gaming market, including in companies such as
Activision Blizzard, Capcom, and Electronic Arts, demonstrate the fund’s belief in the
long-term potential of the industry.
GAMETECH REPORT: MARKET DASHBOARD | GLOBAL OUTLOOK | MENAP GAMING LANDSCAPE
PAGE 37

A DIVE INTO MENAP’S Q1’23 INVESTMENTS
3. Savvy and VSPO:
Saudi Arabia’s government-funded Savvy Gaming Group has invested $265mm in
Chinese esports giant VSPO, according to a recent announcement. This investment
marks Savvy’s continued efforts to become a leading player in the global gaming
and esports industry. It follows the group’s $1.5bn purchase of two major esports
organizations in January 2022. VSPO operates under the Victory Five team and has
competed in various esports tournaments, including League of Legends. The
investment is expected to help VSPO expand its reach and improve its
infrastructure, as well as help Saudi Arabia diversify its economy and support its
younger population. The timeline of the investment was not speciﬁed in the
announcement.
4. Savvy and Scopely
Saudi Arabia’s Savvy Games Group, a wholly-owned subsidiary of the Public
Investment Fund, is set to acquire mobile games company Scopely for $4.9bn.
The deal will allow Savvy to strengthen its ability to deliver new and innovative
products for the global gaming community. Scopely has a successful portfolio of
free-to-play franchises and this acquisition will bring Scopely’s development
capabilities and publishing infrastructure to Savvy. Scopely will operate as an
autonomous company under the Savvy umbrella and will extend its live services
expertise to new segments like PC and console gaming.
GAMETECH REPORT: MARKET DASHBOARD | GLOBAL OUTLOOK | MENAP GAMING LANDSCAPE
PAGE 38

150+ GAMING COMPANIES INCUBATED
BY SHFT IN IT’S 1
ST YEAR
AVG TICKET SIZE $400,000
Programs such as SHFT Build Gametech has proven to deliver a pipeline for
investors interested in the gaming industry with over 150 companies incubated
in MENAP just last year in the gaming industry. These companies have raised a
total of $10mm in capital, primarily from angel investors and strategic
early-stage investors and generating more than $4mm in revenue.
STRONG DEALFLOW FOR GAMING INVESTORS WILL BE PRIMARILY DRIVEN BY INCUBATORS AND
ACCELERATORS IN THE REGION
21.7% FRIENDS & FAMILY
17.4% VC’S
8.7% BOOTSTRAPPED 4.3% OTHER47.8% ANGELS
INVESTMENT SOURCES
(Proprietary SHFT Data, 2023)
$10.4mm
GAMETECH REPORT: MARKET DASHBOARD | GLOBAL OUTLOOK | MENAP GAMING LANDSCAPE
PAGE 39

A DEEP DIVE INTO INVESTMENTS RAISED BY
MENAP INCUBATED STARTUPS
STARTUP NAME
NEUROBOTX
PLAYZON
LEGENDS OF ELYSIUM
WAVE CONSOLE
CRYPTYD GAMES
SPACE GAMES
PROMETAV FZ LLC
FANZWORD
SENET INTERACTIVE
ARCADOUS
COPA FANTASY
HQFUNDING ($)
600,000
50,000
1,400,000
68,000
280,000
50,000
110,000
230,000
50,000
515,000
400,000
STAGE
SEED
PRE-SEED
PRE-SEED
PRE-SEED
PRE-SEED
PRE-SEED
SEED
PRE-SEED
PRE-SEED
SEED
SEED
GAMETECH REPORT: MARKET DASHBOARD | GLOBAL OUTLOOK | MENAP GAMING LANDSCAPE
PAGE 40

Game studios today are capturing 51% of global game revenues. Given that today
43% of gaming companies in the region are focused on game development, this will
provide an opportunity for these studios to create unique cultural and linguistic
preferences and dominate local IP development.
One opportunity that will also emerge in the coming year will be around
underrepresented business models that rely on game development, for example
UGC and streaming and Web3 Apps that will witnes a high demand due to the
number of games being published.
43% OF MENAP COMPANIES BEING GAME STUDIOS
OFFERS RIPE GROUNDS FOR STRONG LOCAL IP
CREATION
43.2%
GAMING STUDIO
24.8%
WEB3 GAMES
20.8%
SOFTWARE
& PLATFORMS
14%NETWORKING
5.6%E-SPORTS
1.6%WEB3 APPS
BUSINESS MODELS OF GAMING STARTUPS IN MENAP
(Proprietary SHFT Data, 2023)
0.8%UGC & STREAMING
150
STARTUPS
GAMETECH REPORT: MARKET DASHBOARD | GLOBAL OUTLOOK | MENAP GAMING LANDSCAPE
PAGE 41

As the gaming industry in MENAP continues to grow, it has captured the attention of
international gaming companies. The region’s youthful population, growing middle class,
and increasing smartphone penetration rate make it an attractive market for international
expansion.
While both UAE and Saudi Arabia are attracting international gaming companies, it is the
region’s high disposable income. With a large population of young adults and high
smartphone penetration rates, the region offers a signiﬁcant market for free-to-play
games. Additionally, the cultural similarities between the region and the West make it an
easier market for Western gaming companies to enter. Attracting international
companies can provide local startups with access to resources, technology, and expertise
that might not otherwise be available. Additionally, partnerships with international
companies can help local startups reach new markets and audiences, boosting revenue
and growth potential. However, this presence can also create signiﬁcant competition for
local gaming startups. International companies often have larger budgets and more
extensive resources, which can make it difﬁcult for local startups to compete.
90% OF GLOBAL GAMING COMPANIES ARE EYE-ING
MENAP FOR EXPANSION
52%
31%
7%
10%
(Proprietary SHFT Data, 2023) UAEKSA EGYPT NONE
COUNTRIES CONSIDERED FOR EXPANSION (%)
GAMETECH REPORT: MARKET DASHBOARD | GLOBAL OUTLOOK | MENAP GAMING LANDSCAPE
PAGE 42

WHY DID WEMADE
EXPAND TO MENAP?
Governments in the UAE and MENAP
region support the shift to Web3 and
blockchain, making the region the
world’s fastest growing market for
crypto adoption. Abu Dhabi has been
expanding global blockchain business
through digital asset regulations and
the introduction of ADGM. This has
made the city a top choice for global IT
companies and startups. The launch of
MEAACBA is expected to facilitate the
development of accessible,
transparent, and compliant
crypto-blockchain ecosystems. The
region is implementing pro-blockchain
policies and focusing on digital
innovation projects, attracting startups
and talent from around the world.
South Korea’s gaming industry has
leveraged popular messaging
platforms like KakaoTalk and LINE as
distribution channels, while eSports
has become a legitimate sport with a
strong fanbase and robust
infrastructure. Wemade is looking to
incorporate these learnings into the
MENAP market, recognizing the
potential of leveraging messaging
platforms to engage with consumers
and the growing popularity of eSports
in the region. The MENAP market
offers opportunities for businesses to explore various business models and tap
into a growing audience of gamers and
eSports enthusiasts. However,
challenges such as cultural differences
and infrastructure gaps must also be
considered. By leveraging the success of
the Korean gaming industry and
tailoring strategies to the MENAP
market, businesses can capture a share
of the growing gaming market in the
region.
JASON KIM
Director – WEMIX MENAP Ltd.
WEMIX is a leading blockchain
ecosystem developer providing
services including Kleva DeFi
Protocol, Cryptocurrency Wallet,
Token Decentralized Exchange, NFT
Item Marketplace, Wemix Staking
and the Game Gateway. WEMIX is
building an experience-based,
platform-driven, and service-oriented
mega-ecosystem aimed at providing
blockchain-based games and DApps
with the infrastructure to run without
barriers like high gas fees or low
transaction speeds.
ABOUT WEMIX
GAMETECH REPORT: MARKET DASHBOARD | GLOBAL OUTLOOK | MENAP GAMING LANDSCAPE
PAGE 43

With the increased demand of international startups for regional capital, we can
expect to see more MENAP-focused funds emerge to fuel the growth of local
gaming companies. These funds will provide much-needed capital and support to
the budding gaming industry in the region, enabling local players to compete
effectively against international competition.
The emergence of MENAP-focused funds is a positive development for the gaming
industry in the region, as it will not only boost the growth of local companies but also
create job opportunities and contribute to the overall economic development of the
region. Additionally, it will encourage entrepreneurship and innovation in the
gaming sector, leading to the creation of unique and culturally relevant games that
cater to local tastes and preferences in-line with the strategic vision of several
countries in the MENAP region such as UAE, KSA and Jordan.
Overall, the emergence of more MENAP-focused funds to support the growth of
local gaming companies is a signiﬁcant step towards unlocking the true potential of
the gaming industry in the region. With the right support and resources, local
players can take on the international competition and establish themselves as
leaders in the global gaming industry.
MORE MENAP FOCUSED FUNDS NEEDED TO FUEL
THE GROWTH OF LOCAL GAMING COMPANIES
UAE KSA
WHERE ARE
INTERNATIONAL
GAMING STARTUPS
LOOKING TO
FUNDRAISE FROM?
(Proprietary SHFT Data, 2023)
WEB3 GAMING COMPANIES ARE EYE-ING INVESTORS IN THE UAE DUE TO MATURE REGULATIONS
GAMETECH REPORT: MARKET DASHBOARD | GLOBAL OUTLOOK | MENAP GAMING LANDSCAPE
PAGE 44

SHOROOQ PARTNERS LAUNCHES THE REGION’S
FIRST GAMETECH FUND
SHFT announced the launch of a new $15mm fund this year at leap. The fund’s thesis is
built around four key pillars – IP & Content, Publishing, Platform and Software, and Streaming
& Social and aims to invest in gaming startups that specialize in these four categories,
offering them access to capital, expertise, and a network of industry professionals. By
focusing on these areas, the fund seeks to support innovation in the MENAP gaming industry
and create sustainable, high-growth ventures.
SHFT’s vision for the fund is to foster a thriving gaming ecosystem in the region, one that
supports the development of global and homegrown talent and local IP. By providing
startups with the necessary resources and support, SHFT aims to cultivate the next
generation of gaming leaders in MENAP.
$15mm
REGION’S FIRST
GAMETECH FUND
IP & CONTENT
PUBLISHING PLATFORM & SOFTWARE
STREAMING & SOCIAL
ACTIVELY FUNDRAISING? REACH OUT TO US AT SHFT@SHOROOQ.COM
GAMETECH REPORT: MARKET DASHBOARD | GLOBAL OUTLOOK | MENAP GAMING LANDSCAPE
PAGE 45

SHFT – Shorooq House of Frontier Technology- is the sector-focused arm of
Shorooq Partners which focuses on developing and investing in the gaming
industry and gametech peripheral industries. To date, SHFT has graduated more
than 150+ companies coming from 27 countries and has launched the region’s
first Gametech Fund with the goal to build the next unicorn in gaming.
Email: shft@shorooq.com
Website: shft.shorooq.com
ABOUT SHFT
Founded in 2017, Shorooq Partners is the leading early-stage venture capital firm
investing in the most innovative startups across MENAPT. Shorooq Partners has
backed market-leading disruptors, some of which include Pure Harvest Smart
Farms, Sarwa, NymCard, Lean Technologies, TruKKer, and Retailo. Shorooq Part-
ners is headquartered in Abu Dhabi and has six offices across the MENAPT region.
Shorooq Partners refers to a group of companies that are affiliates of each other
and which operate under this business name, of which Shorooq Partners Ltd. (reg-
ulated by the ADGM Financial Services Regulatory Authority FSRA Registration No
190004 ) is a member.
Email: info@shorooq.com
Website: shorooq.com
POWERED BY SHOROOQ PARTNERS
GAMETECH REPORT: MARKET DASHBOARD | GLOBAL OUTLOOK | MENAP GAMING LANDSCAPE
PAGE 46

HOW TO GET INVOLVED
Are you interested in getting involved in the fast-growing gaming industry in the Middle East, North Africa and Pakistan?
Here are three ways you can partner with SHFT and contribute to the growth and success of the MENAP gaming ecosystem:
Sponsor and Collaborate on Future Reports
SHFT’s research reports provide valuable insights into the MENAP gaming industry, its key players, and emerging trends.
By sponsoring or collaborating on future reports, you can gain access to this exclusive data and analysis and showcase your
commitment to supporting the gaming industry in the region.
Partner with us to Launch SHFT for Your Ecosystem
SHFT is the Go-to Playbook for gaming companies in MENAP that works closely with gaming startups in the MENAP region
offering them access to an elite network of partners and industry veterans to support them in their journey.
By partnering with us to launch SHFT Build in your ecosystem, you can provide local game developers with the resources,
mentorship, and support they need to succeed in the global gaming market.
Partner up with us to Back Winning Gaming Companies in the Region
The SHFT Gametech Fund is a $15 million fund that invests in promising gaming startups in the MENAP region. By partnering
with SHFT to back winning gaming companies, you can support the growth of the gaming industry in the region, while also
tapping into the lucrative MENAP gaming market.
By getting involved with SHFT, you can contribute to the growth and success of the MENAP gaming industry, while also
positioning your company as a leader and innovator in this dynamic and exciting space.
Contact us today at shft@shorooq.com
to learn more about how you can partner with SHFT and make an impact in the MENAP gaming ecosystem.
GAMETECH REPORT: MARKET DASHBOARD | GLOBAL OUTLOOK | MENAP GAMING LANDSCAPE
PAGE 47

SHFT REPORT METHODOLOGY
AND REFERENCES
SHFT’s proprietary database and program provides access to data from multiple sources: user-submitted data verified by
SHFT, Maggregated public information, data engineered by SHFT. All non-engineered data is verified and curated with an
extensive manual process for inclusion in our reports.
PROPRIETARY
Startups and institutions list their proprietary information on funding amount, stage, date, and investors directly as part of
their program submission.
All funding data is validated through a strict process. To ensure comprehensiveness in the data, on a quarterly basis we aim
to follow-up with all registered startups, requesting details on all their investments, including stage, amount, date, and
other co-investors. These include VCs, angel groups, accelerators,
university funds and family offices for SHFT’s report focused on Gametech industry.
PUBLIC REPORTS
We undertake gatherings of public announcements and press releases on the venture funding landscape across the globe.
ENGINEERED DATA
Proprietary algorithms that tap into SHFT’s founder submissions and databases are used to create estimates for undisclosed
data with factors including but not limited to year of funding, location of startup, stage of investment and the company’s
industry. This helps portray a more accurate representation of the full picture.
If you feel we misinterpreted, underrepresented, or there are generally areas of improvement, please send an email to
shft@shorooq.com and we can work together to ensure data is up-to-date
GAMETECH REPORT: MARKET DASHBOARD | GLOBAL OUTLOOK | MENAP GAMING LANDSCAPE
PAGE 48

FOR COLLABORATIONS, SPONSORSHIPS
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نﺎﺘــﺴﻛﺎﺑو ﺎﻴﻘﻳﺮﻓأ لﺎﻤــﺷو ﻂــﺳوﻷا قﺮــﺸﻟاو ﻢﻟﺎﻌﻟا ﻰﻠﻋ ﺔﻣﺎﻋ ةﺮﻈﻧ
زﺮﻨﺗرﺎﺑ قوﺮــﺷ ﻦﻣ ﻢﻋﺪﺑ
لوﻷا ﻊﺑﺮﻟا
2023
ﺮﻳﺮﻘﺗ
بﺎﻌﻟﻷا ﺎــﻴﺟﻮﻟﻮﻨﻜﺗ

لوﺪﺟ
تﺎﻳﻮﺘﺤﻤﻟا
ﺔﻣﺪﻘﻣ
نﻮﻤﻫﺎﺴﻣو ءﺎﻛﺮــﺷ
قﻮــﺴﻟا تﺎﻣﻮﻠﻌﻣ ﺔﺣﻮﻟ ﺔﻴﻤﻟﺎﻌﻟا ﺔــﻳؤﺮﻟا
نﺎﺘﺴﻛﺎﺑو ﺎﻴﻘﻳﺮﻓأ لﺎﻤــﺷو ﻂــﺳوﻷا قﺮــﺸﻟا ﻲﻓ بﺎﻌﻟﻷا ﺪﻬــﺸﻣ ﺎﻨﻋ ةﺬــﺒﻧ
ﺔﻛرﺎــﺸﻤﻟا ﺔﻴﻔﻴﻛ
3
ﺔﺤﻔﺼﻟا
4 ﺔﺤﻔﺼﻟا
6 ﺔﺤﻔﺼﻟا
7 ﺔﺤﻔﺼﻟا
22 ﺔﺤﻔﺼﻟا
47 ﺔﺤﻔﺼﻟا
46 ﺔﺤﻔﺼﻟا
لوﻷا ﻊﺑﺮﻟا بﺎــﻌﻟﻷا ﺎــﻴﺟﻮﻟﻮﻨﻜﺗ ﺮــﻳﺮﻘﺗ

داﺆﻓ قرﺎﻃ
زﺮﻨﺗرﺎﺑ قوﺮﺷ ،ﻚﻳﺮﺷ
لﺎﻤﺷو ﻂﺳوﻷا قﺮﺸﻟا ﺔﻘﻄﻨﻣ ﻲﻓ بﺎﻌﻟﻷا ﺔﻋﺎﻨﺼﻟ ﺪﻳﺪﺟ ﺮﺼﻋ ﻲﻓ أﺪﺒﻧ ﺎﻤﻨﻴﺑ
ﺔﻋﺎﻨﺼﻟا هﺬﻫ ﻲﻓ ﻦﻤﻜﺗ ﻲﺘﻟا ﺔﻠﺋﺎﻬﻟا تﺎﻧﺎﻜﻣﻹا كرﺪﻧ نأ ﺐﺠﻳ ،نﺎﺘﺴﻛﺎﺑو ﺎﻴﻘﻳﺮﻓأ ﻮﻤﻨﻠﻟ ﺔﻤﺋﺎﻘﻟا صﺮﻔﻟا ﻦﻣ ﺮﻴﺜﻜﻟا ﻰﻠﻋ ءﻮﻀﻟا ﺎﻧﺮﻳﺮﻘﺗ ﻂﻠﺴﻳ .ﺔﻴﻣﺎﻨﺘﻤﻟاو ﺔﻳﻮﻴﺤﻟا
ﺔﻠﻣﺎﻜﻟا ةدﺎﻔﺘﺳﻻا ﻲﻓ رﺎﻜﺘﺑﻻاو نوﺎﻌﺘﻟا ﻪﺒﻌﻠﻴﺳ يﺬﻟا ﻢﺳﺎﺤﻟا روﺪﻟاو ،ﺮﻳﻮﻄﺘﻟاو ﺎﻬﺗﺎﻧﺎﻜﻣإ ﻦﻣ
تﺎﻛﺮﺸﻟا رﻮﻬﻇ ﻰﻟإ ﺔﻴﻧوﺮﺘﻜﻟﻹا تﺎﺿﺎﻳﺮﻟاو لﻮﻤﺤﻤﻟا ﻒﺗﺎﻬﻟا بﺎﻌﻟأ رﻮﻬﻇ ﻦﻣ ﻦﻳﺮﻤﺜﺘﺴﻤﻟا ﻞﺒﻗ ﻦﻣ ﺪﻳاﺰﺘﻤﻟا مﺎﻤﺘﻫﻻاو بﺎﻌﻟﻷا لﺎﺠﻣ ﻲﻓ ﺔﻴﻠﺤﻤﻟا ﺔﺌﺷﺎﻨﻟا
لﺎﻤﺷو ﻂﺳوﻷا قﺮﺸﻟا ﺔﻘﻄﻨﻣ ﻲﻓ بﺎﻌﻟﻷا ﺔﻋﺎﻨﺻ نأ ﺢﺿاﻮﻟا ﻦﻣ ،ﻦﻴﻴﻟوﺪﻟا .ﺔﻣدﺎﻘﻟا تاﻮﻨﺴﻟا ﻲﻓ ﺮﻴﺒﻛ ﻮﻤﻨﻟ ةﺄﻴﻬﻣ نﺎﺘﺴﻛﺎﺑو ﺎﻴﻘﻳﺮﻓأ
تارﺎﻬﻣ ﻦﻴﺴﺤﺗ ةروﺮﺿ ﻞﺜﻣ ،ﺎﻧﺮﻈﺘﻨﺗ ﻲﺘﻟا تﺎﻳﺪﺤﺘﻟا ﻰﺴﻨﻧ ﻻأ ﺐﺠﻳ ،ﻚﻟذ ﻊﻣو ،ﻲﻠﺤﻤﻟا ىﻮﺘﺤﻤﻟاو ﺔﻳﺮﻜﻔﻟا ﺔﻴﻜﻠﻤﻟا ﺰﻳﺰﻌﺗ ﺔﻴﻤﻫأو ،ﻦﻴﻴﻠﺤﻤﻟا بﺎﻌﻟﻷا يرﻮﻄﻣ .ﺔﻋﺎﻨﺼﻟا ﻲﻓ ﺔﺤﻠﺼﻤﻟا بﺎﺤﺻأ ﻦﻴﺑ نوﺎﻌﺘﻟا ﻦﻣ ﺪﻳﺰﻣ ﻰﻟإ ﺔﺟﺎﺤﻟاو
ﻲﻓ ﺔﻣاﺪﺘﺴﻣو ﺔﺠﺋار بﺎﻌﻟأ ﺔﻋﺎﻨﺻ ﻖﻠﺧ ﺎﻨﻨﻜﻤﻳ ،كﺮﺘﺸﻤﻟا ﻞﻤﻌﻟا لﻼﺧ ﻦﻣ ﻂﻘﻓ رﺎﻜﺘﺑﻻا ﻰﻨﺒﺘﻧ نأ ﺐﺠﻳ .نﺎﺘﺴﻛﺎﺑو ﺎﻴﻘﻳﺮﻓأ لﺎﻤﺷو ﻂﺳوﻷا قﺮﺸﻟا ﺔﻘﻄﻨﻣ
ً
ﻼﻀﻓ ،ﻲﻠﺤﻤﻟا ىﻮﺘﺤﻤﻟاو ﺐﻫاﻮﻤﻟا ﺮﻳﻮﻄﺗ ﻲﻓ رﺎﻤﺜﺘﺳﻻا ﻞﺻاﻮﻧو ،نوﺎﻌﺘﻟاو
.ﺔﻴﺘﺤﺘﻟا ﺔﻴﻨﺒﻟاو تﺎﻴﻨﻘﺘﻟا ثﺪﺣأ ﻲﻨﺒﺗ ﻦﻋ
ﻂﺳوﻷا قﺮﺸﻟا ﺔﻘﻄﻨﻣ ﻲﻓ بﺎﻌﻟﻷا ﺔﻋﺎﻨﺻ ﻮﻤﻧ ﺰﻳﺰﻌﺗو ﻢﻋﺪﺑ نﻮﻣﺰﺘﻠﻣ ﻦﺤﻧ قﻼﻃﻹ ﺎ ً
ﻌﻣ ﻞﻤﻌﻧو ﺔﻈﺤﻠﻟا هﺬﻫ ﻢﻨﺘﻐﻧ ﺎﻧﻮﻋد .نﺎﺘﺴﻛﺎﺑو ﺎﻴﻘﻳﺮﻓأ لﺎﻤﺷو
.ﺔّ
ﻴﻜﻴﻣﺎﻨﻳﺪﻟاو ةﺰ
ّ
ﻴﻤﺘﻤﻟا ﺔﻋﺎﻨﺼﻟا هﺬﻬﻟ ﺔﻠﻣﺎﻜﻟا تﺎﻧﺎﻜﻣﻹا

ﻊﻴﻤﺠﻟ ً
اﺮﻜﺷ
ءﺎﻛﺮﺸﻟا و ﻦﻴﻤﻫﺎﺴﻤﻟا
4 ﺔــﺤﻔﺼﻟا

تﺎﻣﻮﻠﻌﻣ ﺔﺣﻮﻟ قﻮﺴﻟا
2023 لوﻷا ﻊﺑﺮﻟا
تﺎﻣﻮﻠﻌﻣ ﺔﺣﻮﻟ
قﻮﺴﻟا
2023 لوﻷا ﻊﺑﺮﻟا

ﺎً
ﻴﻤﻟﺎﻋ
نﺎﺘﺴﻛﺎﺑو ﺎﻴﻘﻳﺮﻓأ لﺎﻤﺷو ﻂﺳوﻷا قﺮﺸﻟا
(+9٪) ﻲﻤﻟﺎﻌﻟا بﺎﻌﻟﻷا قﻮﺳ لﻮﻤﺤﻤﻟا ﻒﺗﺎﻬﻟا بﺎﻌﻟأ ﻰﻠﻋ ﻚﻠﻬﺘﺴﻤﻟا قﺎﻔﻧإ يﻮﻨﺳ سﺎﺳأ ﻰﻠﻋ 5٪ ﺔﺒﺴﻨﺑ ﻊﺟاﺮﺗ) ﻲﻓ ﺮﻣﺎﻐﻤﻟا لﺎﻤﻟا سأر تارﺎﻤﺜﺘﺳا
تﺎﻘﻔﺻ 109
$201 $890
$10
رﺎﻃإ ﻲﻓ ﻪﻌﻤﺟ ﻢﺗ يﺬﻟا ﻎﻠﺒﻤﻟا
SHFT ﺔﻈﻔﺤﻣ
$2.8
ﻂﺳوﻷا قﺮﺸﻟا ﺔﻘﻄﻨﻣ ﻲﻓ بﺎﻌﻟﻷا قﻮﺳ
ﻰﻠﻋ 10٪ ﺔﺒﺴﻨﺑ ﻮﻤﻧ) نﺎﺘﺴﻛﺎﺑو ﺎﻴﻘﻳﺮﻓأ لﺎﻤﺷو
(يﻮﻨﺳ سﺎﺳأ
$6.1
ﻢﻬﺳﻷا ﻲﻓ ﺔﺻﺎﺨﻟا تارﺎﻤﺜﺘﺳﻻاتﺎﻘﻔﺻ 4 ﻲﻓ ﺔﻣﺎﻌﻟا
$110
رﻻود رﺎﻴﻠﻣ رﻻود نﻮﻴﻠﻣ
رﻻود رﺎﻴﻠﻣ
رﻻود رﺎﻴﻠﻣرﻻود نﻮﻴﻠﻣ
رﻻود رﺎﻴﻠﻣ
6 ﺔﺤﻔﺼﻟا
نﺎﺘﺴﻛﺎﺑو ﺎﻴﻘﻳﺮﻓأ لﺎﻤﺷو ﻂﺳوﻷا قﺮﺸﻟا ﻲﻓ بﺎﻌﻟﻷا ﺪﻬﺸﻣ | ﺔﻴﻤﻟﺎﻌﻟا ﺔﻳؤﺮﻟا | قﻮﺴﻟا تﺎﻣﻮﻠﻌﻣ ﺔﺣﻮﻟ :بﺎﻌﻟﻷا ﺎﻴﺟﻮﻟﻮﻨﻜﺗ ﺮﻳﺮﻘﺗ

2023 لوﻷا ﻊﺑﺮﻟا
ﺔﻴﻤﻟﺎﻌﻟا ﺔﻳؤﺮﻟا

لﻮﻤﺤﻤﻟا ﻒﺗﺎﻬﻟا بﺎــﻌﻟأ ﻰﻠﻋ ﻦﻴﻜﻠﻬﺘــﺴﻤﻟا قﺎــﻔﻧإ ﻊــﺟاﺮﺗﻰﻟإ تﻼﻳﺰﻨﺘﻟا دﺪــﻋ عﺎﻔﺗرا ﻦــﻣ ﻢــﻏﺮﻟا ﻰــﻠﻋ 5% ﺔﺒــﺴﻨﺑ
2022 مﺎﻋ ﻲﻓ ﻞــﻳﺰﻨﺗ نﻮــﻴﻠﻣ 90
ﺔﻴﺻﻮﺼﺨﻟﺎﺑ ﺔــﻘﻠﻌﺘﻤﻟا تﺎــﻳﺪﺤﺘﻟاو يدﺎﺼﺘﻗﻻا دﻮــﻛﺮﻟا ﺐﺒــﺴﺑ ﺄــﻃﺎﺒﺘﺗ
(رﻻود رﺎﻴﻠﻤﻟﺎﺑ) ﺔــﻴﻤﻟﺎﻌﻟا لﻮﻤﺤﻤﻟا ﻒــﺗﺎﻬﻟا بﺎﻌﻟأ ﻰــﻠﻋ ﻦﻴﻜﻠﻬﺘــﺴﻤﻟا قﺎــﻔﻧإ ﻮــﻤﻧ
فوﺎﺨﻤﻟاو ﻲﻠﻜﻟا دﺎــﺼﺘﻗﻻا ﺮﻴﻐﺘﻟ ﺔــﺠﻴﺘﻧ 2023 مﺎﻋ ﻲــﻓ تﺎــﻳﺪﺤﺗ بﺎــﻌﻟﻷا تﺎــﻘﻴﺒﻄﺗ ﺔــﻋﺎﻨﺻ ﻪــﺟاﻮﺗ
ﺮﺛأ ﺎﻤﻣ ،ﻮﻤﻨﻟا ﻰــﻠﻋ ﺢﺑﺮﻟا تﺎﻛﺮــﺸﻟا ﻞــﻴﻀﻔﺗ ﻰــﻟإ قﻮــﺴﻟا شﺎــﻤﻜﻧا ىدأ .ﺔــﻴﺻﻮﺼﺨﻟﺎﺑ ﺔــﻘﻠﻌﺘﻤﻟا
5% ﺔﺒــﺴﻨﺑ لﻮﻤﺤﻤﻟا ﻒﺗﺎﻬﻟا بﺎﻌﻟأ ﻰــﻠﻋ قﺎــﻔﻧﻹا ﻊــﺟاﺮﺗ .تاداﺮــﻳﻹاو ﻒــﻴﻟﺎﻜﺘﻟاو تﺎــﺘﻴﺒﺜﺘﻟا ﻰــﻠﻋ
نﻮﻗﻮــﺴﻤﻟا ﻪﺟاﻮﻳ .تﻼﻳﺰﻨﺘﻟا دﺪﻋ عﺎﻔﺗرا ﻦــﻣ ﻢــﻏﺮﻟا ﻰــﻠﻋ ،رﻻود رﺎــﻴﻠﻣ 110 ﻰــﻟإ 2022 مﺎــﻋ ﻲــﻓ
ﻲﻓ تاﺮﻴﻴﻐﺘﻠﻟ ﺔــﺠﻴﺘﻧ IOS ﻞﻴﻐــﺸﺘﻟا مﺎﻈﻧ ﻰــﻠﻋ ءادﻷا ﻦﻴــﺴﺤﺗو سﺎــﻴﻗ ﻲــﻓ ةﺮــﻴﺒﻛ تﺎــﻳﺪﺤﺗ
تﻼﻤﺣ ﻰﻠﻋ ا ً
دﻮــﻴﻗ ﺔﻴﺻﻮﺼﺨﻟﺎﺑ ﺔــﺻﺎﺨﻟا تادﺎــﺷرﻹا ذﺎﻔﻧإ ضﺮــﻔﺗو ،ﺔــﻴﺻﻮﺼﺨﻟا تﺎــﺳﺎﻴﺳ
ﺔﻴﻤﻫأ دادﺰﺗو ﺔــﻴﺻﻮﺼﺨﻟا زﺰﻌﺗ ﺎﻴﺟﻮﻟﻮﻨﻜﺗ ﻰــﻠﻋ دﺎــﻤﺘﻋﻻا ﻰــﻠﻋ ﻦﻴﻗﻮــﺴﻤﻟا ﺮــﺒﺠﻳ ﺎــ ّ
ﻤﻣ .ﻖﻳﻮــﺴﺘﻟا
ﺔﻘﻓاﻮﺘﻣ ﺔــﻘﻳﺮﻄﺑو يدﺮﻓ ىﻮﺘــﺴﻣ ﻰﻠﻋ مﺪﺨﺘــﺴﻤﻟا تﺎﻧﺎﻴﺑ ﻰــﻟإ لﻮــﺻﻮﻠﻟ تﺎــﻧﺎﻴﺒﻟا ﻒــﻴﻈﻨﺗ فﺮــﻏ .ﺔﻴﺻﻮﺼﺨﻟﺎﺑ ﺔــﺻﺎﺨﻟا ﺢﺋاﻮﻠﻟاو ﺪــﻋاﻮﻘﻟا ﻊــﻣ
20192019 – 2020 2020 – 2021 2021 – 2022 2022
85.7614.7715.29
-6.31109.51
(Data AI, State of Mobile 2023
8 ﺔــﺤﻔﺼﻟا
نﺎﺘﺴﻛﺎﺑو ﺎﻴﻘﻳﺮﻓأ لﺎﻤﺷو ﻂﺳوﻷا قﺮﺸﻟا ﻲﻓ بﺎﻌﻟﻷا ﺪﻬﺸﻣ | ﺔﻴﻤﻟﺎﻌﻟا ﺔﻳؤﺮﻟا | قﻮﺴﻟا تﺎﻣﻮﻠﻌﻣ ﺔﺣﻮﻟ :بﺎﻌﻟﻷا ﺎﻴﺟﻮﻟﻮﻨﻜﺗ ﺮﻳﺮﻘﺗ

ﻰﻠﻋ ﺮﻴﺒﻛ ﺮــﻴﺛﺄﺗ ﻞــﺑآ ﺎــﻬﺘﻘﻠﻃأ ﻲــﺘﻟا (ATT) ﻲﺼﺨــﺸﻟا ﻊــﺒﺘﺘﻟا ﺔــﺳﺎﻴﺴﻟ نﺎﻛ
ﻰﻠﻋ ﺪﻤﺘﻌﺗ ﻲــﺘﻟا ﺔﻋﻮﻓﺪﻤﻟا تﺎﺘﻴﺒﺜﺘﻟا ﺔﺒــﺴﻧ عﺎــﻔﺗرﻻ ا ً
ﺮــﻈﻧ ﺔــﻣﺎﻌﻟا مﺎــﻗرﻷا
ﺔﻘﻓاﻮﻣ ﺐﻠﻄﺘﺗو ﺔــﻴﺻﻮﺼﺨﻟا ﻰــﻠﻋ ﻞﺑآ ﺰﻛﺮﺗ .بﺎــﻌﻟﻷا لﺎــﺠﻣ ﻲــﻓ ﻖﻳﻮــﺴﺘﻟا مﺎﻈﻧ ﻞﺑآ ﺖﻣﺪﻗ ،ﺮــﻣﻷا اﺬﻫ ﺔــﺠﻟﺎﻌﻤﻟو .تﺎــﻧﺎﻴﺒﻟا ﻊــﻤﺟ ﻞــﺒﻗ مﺪﺨﺘــﺴﻤﻟا
ﻦﻣ تﺎﻧﻼﻋﻹا تﻼﻤﺣ سﺎــﻴﻘﻟ ﺔــﻴﺻﻮﺼﺨﻠﻟ ﺔــﻘﻳﺪﺻ ﺔــﻘﻳﺮﻃ ﺮــﻓﻮﻳ يﺬــﻟا SKAN ،ثﺪﺣﻷا راﺪﺻﻹا .يدﺮﻓ ىﻮﺘــﺴﻣ ﻰﻠﻋ مﺪﺨﺘــﺴﻤﻟا تﺎﻧﺎﻴﺑ ماﺪﺨﺘــﺳا نود
ﻦﻜﻤﺘﻴﻟ 2023 مﺎــﻋ ﻢﻈﻌﻣ قﺮﻐﺘــﺴﻳ ﺪــﻗ ﻦــﻜﻟو ،تﺎﻨﻴــﺴﺤﺗ مﺪــﻘﻳ ،SKAN 4.0
.لﺎﻌﻓ ﻮﺤﻧ ﻰــﻠﻋ ﺎﻬﻣاﺪﺨﺘــﺳاو ﻞﻣﺎﻛ ﻞﻜــﺸﺑ ﻪﺗاﺰﻴﻣ دﺎــﻤﺘﻋا ﻦــﻣ نﻮﻗﻮــﺴﻤﻟا
ﻞﻣﺎﻋ ﻰﻠﻋ ﺰﻴﻛﺮﺘﻟا لﻼــﺧ ﻦﻣ ا ً
ﺮﻴﺒﻛ ا
ً
ﻮــﻤﻧ بﺎــﻌﻟﻷا تﺎﻫﻮﻳدﻮﺘــﺳا ﺾــﻌﺑ ﺖــﻘﻘﺣ
ﻲﻗﻮــﺴﻣ ةﺮﺒﺨﻟ ا ً
ﺮﻈﻧو .ﺎﻬﺑ ﺔــﺻﺎﺨﻟا ﻦﻴﻣﺪﺨﺘــﺴﻤﻟا ةﺪــﻋﺎﻗ ﻢــﻬﻓو ﺔــﻌﺘﻤﻟا
حﺎﺠﻨﺑ نﻮﻔﻴﻜﺘﻴــﺳ ﻢﻬﻧﺄﺑ لؤﺎــﻔﺗ كﺎﻨﻫ ،تﺎــﻧﺎﻴﺒﻟا ﻊــﻤﺟ ﻲــﻓ بﺎــﻌﻟﻷا تﺎــﻘﻴﺒﻄﺗ (IDFA ) ﻦﻴﻨﻠﻌﻤﻟا فﺮــﻌﻣ ﺔﻟازإ ﻊﻣ ،ﻚــﻟذ ﻊــﻣو .SKAN 4.0 ﻞــﻤﻋ رﺎــﻃإ ﻊــﻣ
تﺎﻘﻴﺒﻄﺗ ﻲﻗﻮــﺴﻣ ﺔﺑﺎﺠﺘــﺳا لﻮﺣ ﻦﻴﻘﻳ مﺪــﻋ كﺎــﻨﻫ ،SKAN 4.0 رﺎــﻃإ لﺎــﺧدإو .ﺔﻋﺎﻨﺼﻟا ﻮــﻤﻧ ﻰﻠﻋ تاﺮﻴﻴﻐﺘﻟا هﺬــﻫ ﺮــﻴﺛﺄﺗو ﺔــﻟﻮﻤﺤﻤﻟا بﺎــﻌﻟﻷا
.5% ﺔﺒــﺴﻨﺑ IOS ﻞﻴﻐــﺸﺘﻟا مﺎﻈﻧ تﻼﻳﺰﻨﺗ ﻰﻠﻋ ﺮــﺛﺆﻳ “SKAN 4.0 ” ﺎــﻬﻣﺎﻈﻨﻟ ﻞــﺑآ قﻼــﻃا
60%
31%
19% 8%
-10%
IOS ANDROID
-5%
2022
ﻞــﺑﺎﻘﻣ 2021
2021 ﻞــﺑﺎﻘﻣ 2020
2022 ﻞــﺑﺎﻘﻣ 2021
ﺖﻴﺒﺜﺗ ﻲﻓ ﺔﻨــﺴﻟا راﺪﻣ ﻰﻠﻋ ﺔــﻳﻮﺌﻤﻟا ﺔﺒــﺴﻨﻟا ﺮــﻴﻐﺗ
2022-2019 :بﺎﻌﻟﻷا تﺎــﻘﻴﺒﻄﺗ
،قﺎﻔﻧﻹاو ﻞﻳﺰﻨﺘﻟا تﺎــﻴﻠﻤﻋ ﻲﻓ ا
ً
راﺮﻘﺘــﺳا ﻆﺣﻼﻧ ،IDFA
ﺔﻴﻨﻘﺗ ﻞــﺜﻣ ﺔﻋﺎﻨﺼﻟا ﻪــﺟاﻮﺗ ﻲــﺘﻟا ةﺮــﻴﺒﻜﻟا تﺎــﻳﺪﺤﺘﻟا ﻦــﻣ ﻢــﻏﺮﻟا ﻰــﻠﻋو ،ﺔــﻟﻮﻤﺤﻤﻟا ﻒــﺗاﻮﻬﻟا قﻮــﺳ ﻲــﻓ
ﺔﻳﺮﻤﻌﻟا ﺔــﻤﻴﻘﻟا ﻦﻴــﺴﺤﺗ لﻼﺧ ﻦﻣ ﻒﻴﻜﺘﺗ تﺎﻫﻮﻳدﻮﺘــﺳا ﻰﻠﻋ ﺔﻠﺜﻣأ ﺎــ ًﻀﻳأ ىﺮــﻧ .19 -ﺪــﻴﻓﻮﻛ ﺔــﺤﺋﺎﺟ ﻞــﺒﻗ ﺎــﻣ تﺎﻳﻮﺘــﺴﻣ ﺮــﻴﺒﻛ ﻞﻜــﺸﺑ نازوﺎــﺠﺘﺗ ﻦــﻴﺘﻠﻟاو
ﻲﻓ ا ً
ﻮﻤﻧ ﺪﻬــﺸﻳ قﻮــﺴﻟا نﺈﻓ ،بﺎﻌﻟﻷا ةﺰﻬﺟأو ﺮﺗﻮﻴﺒﻤﻜﻟا تﺎﺼﻨﻤﺑ ﻖــﻠﻌﺘﻳ ﺎــﻤﻴﻓ .ﻦــﻜﻤﻣ ﺪــﺣ ﻰــﺼﻗأ ﻰــﻟإ تﺎــﻧﻼﻋﻹا تاداﺮــﻳإ صﺮــﻓ لﻼﻐﺘــﺳا وأ ﻦﻴﻣﺪﺨﺘــﺴﻤﻠﻟ
كﺎﻨﻫو ،ﺔﻴــﺳﺎﻴﻗ تﺎﻳﻮﺘــﺴﻣ ﻰﻟإ لﻮﺻﻮﻟا ﻲﻓ STEAM ﺔﺼﻨﻣ ﻲــﻓ ﻦــﻴﻨﻣاﺰﺘﻤﻟا ﻦﻴﻣﺪﺨﺘــﺴﻤﻟا تﺎﻳﻮﺘــﺴﻣ ﺮﻤﺘــﺴﺗ ،لﺎــﺜﻤﻟا ﻞﻴﺒــﺳ ﻰــﻠﻋ .تاداﺮــﻳﻹاو ﻞــﻋﺎﻔﺘﻟا
ﺪﺠﺗو ،قﻮــﺴﻟا تﺎﻫﺎﺠﺗا ﻊﻣ بﺎﻌﻟﻷا ﺔﻋﺎﻨﺻ ﻒــﻴﻜﺘﺗ ،مﺎﻋ ﻞﻜــﺸﺑ .مﺎﻌﻟا اﺬــﻫ رﺪﺼﺘــﺳ ﺔــﺒﻘﺗﺮﻣ ﺔﻠﻘﺘــﺴﻣ بﺎــﻌﻟأو AAA تاراﺪــﺻﺈﺑ ﻆــﺘﻜﻣ ﻲــﻨﻣز لوﺪــﺟ
.تﺎﻳﺪﺤﺘﻟا ﻦــﻣ ﻢﻏﺮﻟا ﻰﻠﻋ ﺔــﺤﺑﺮﻣو ﺔﻴــﺴﻓﺎﻨﺗ ءﺎــﻘﺒﻠﻟ ﺎــ ًﻗﺮﻃ تﺎﻫﻮﻳدﻮﺘــﺳﻻا
(Appsﬂyer, 2023 )
تﺎﻳﻮﺘــﺴﻣ ﻦﻣ ﻰﻠﻋأ تﺎﻘﻴﺒﻄﺘﻟا ﻰﻠﻋ قﺎــﻔﻧﻹاو تﻼﻳﺰﻨﺘﻟا ﻲﻓ راﺮﻘﺘــﺳﻻا نﺈــﻓ ،(IDFA ) تﺎــﻧﻼﻋﻺﻟ ةﺪــﻳﺮﻔﻟا ﻒــﻳﺮﻌﺘﻟا ﺔــﻴﻨﻘﺗ دﻮــﺟو ﻦــﻣ ﻢــﻏﺮﻟا ﻰــﻠﻋ
.19-ﺪﻴﻓﻮﻛ ﺔﺤﺋﺎﺟ ﻞــﺒﻗ ﺎــﻣ
9 ﺔــﺤﻔﺼﻟا
نﺎﺘﺴﻛﺎﺑو ﺎﻴﻘﻳﺮﻓأ لﺎﻤﺷو ﻂﺳوﻷا قﺮﺸﻟا ﻲﻓ بﺎﻌﻟﻷا ﺪﻬﺸﻣ | ﺔﻴﻤﻟﺎﻌﻟا ﺔﻳؤﺮﻟا | قﻮﺴﻟا تﺎﻣﻮﻠﻌﻣ ﺔﺣﻮﻟ :بﺎﻌﻟﻷا ﺎﻴﺟﻮﻟﻮﻨﻜﺗ ﺮﻳﺮﻘﺗ

ﺔﻴﻤﻫأ ةدﺎﻳز ﻊﻣ ،ﺪﻴﺟ ﻞﻜــﺸﺑ ﻞﻤﻌﺗ ﻢﻜﺤﺘﻟا ةﺪــﺣوو بﻮــﺳﺎﺤﻟا ةﺰﻬﺟأ ﻰﻠﻋ بﺎــﻌﻟﻷا قاﻮــﺳأ لاﺰــﺗ ﻻ ،ءﺎــﺑﻮﻟا ﻊــﻣ بﺎــﻌﻟﻷﺎﺑ ﺔــﺻﺎﺨﻟا تﺎــﻋﺎﻄﻘﻟا ﻒــﻴﻴﻜﺗ ةدﺎــﻋإ ﺪــﻌﺑ ﻦﻣ نوﺪﻳﺰﻳو تﺎﻣﺪﺨﻟا ﻰــﻠﻋ ﺔﻤﺋﺎﻗ جذﺎــﻤﻧ ﻮــﺤﻧ AA و AAA ﻲــﻤﻟﺎﻌﻟا ﺐــﻴﺗﺮﺘﻟا يوذ نوﺮــﺷﺎﻨﻟا ﻪــﺠ ّﺘﻳ .تﺎــﺼﻨﻤﻟا ﺮــﺒﻋ كﺮﺘــﺸﻤﻟا ﺐــﻌﻠﻟا تﺎﻴﺠﻴﺗاﺮﺘــﺳا
بﺬﺠﻟ ةﺪﻳﺪﺠﻟا بﺎــﻌﻟﻸﻟ ةﺪﻴﺟ ﺔﻘﻳﺮﻃ ﻮــﻫ كاﺮﺘــﺷا ﺔﻣﺪﺨﻛ ءﺪﺒﻟا .ةﺪﻳﺪﺠﻟا تاراﺪــﺻﻹا دﺪــﻋ ﻞــﻴﻠﻘﺗ ﻰــﻟإ يدﺆــﻳ ﺎــﻤﻣ ،ﺔــﺘﺒﺜﻤﻟا تازﺎــﻴﺘﻣﻻا ﻲــﻓ ﻢﻬﺗارﺎﻤﺜﺘــﺳا .ﻲﻟوأ رﻮﻬﻤﺟ
ﺢﻤــﺴﻳ ﺎﻤﻣ ،XBOX SERIES X|S و PLAYSTATION 5 يزﺎﻬﺠﻟ ﺖﻴﺒﺜﺘﻟا ةﺪــﻋﺎﻗ ةدﺎﻳز ﻰــﻟإ يدﺆــﻳ ﺎــﻤﻣ ،ﺔــﻴﻧوﺮﺘﻜﻟﻹا ﺢﺋاﺮــﺸﻟا تاداﺪــﻣإ ﺔﻠــﺴﻠﺳ ﻦــﺴﺤﺗ ﻊــﻗﻮﺘﺗ
ﻦﻴﺒﻋﻼﻟا ﺔﺑﺮﺠﺗ ﻰــﻠﻋ ﺮﺛﺆﺗ نأ نود ﻦﻣ ،ﺔﺒﻌﻠﻟا ﻞــﺧاد تﺎــﻧﻼﻋﻹا ﻞــﺜﻣ ،ﺢــﺑﺮﻟا ﻖــﻴﻘﺤﺘﻟ ﺔــﻄﻠﺘﺨﻣ تﺎﻴﺠﻴﺗاﺮﺘــﺳا تﺎﻛﺮــﺸﻟا مﺪﺨﺘــﺴﺘﺳ .ةدﻮــﺠﻟا ﺔــﻴﻟﺎﻋ بﺎــﻌﻟأ ﺮــﻳﻮﻄﺘﺑ . ﻦﻴﻧ ﺎﻔﺘﻤﻟ ا
(رﻻود رﺎﻴﻠﻤﻟﺎﺑ) ﻲــﻤﻟﺎﻌﻟا بﺎﻌﻟﻷا قﻮــﺳ ﻢــﺠﺣ
ءﺎﺑﻮﻟا رﺎــﺸﺘﻧا ﻞﺒﻗ ﺎﻣ تاﺮــﻳﺪﻘﺘﻟا ﻞــﺑﺎﻘﻣ ﺔــﻴﻟﺎﺤﻟا تاﺮــﻳﺪﻘﺘﻟا
2023
ﺔﻴﻟﺎﺤﻟا تاﺮــﻳﺪﻘﺘﻟا ءﺎﺑﻮﻟا رﺎــﺸﺘﻧا ﻞﺒﻗ ﺎــﻣ تاﺮــﻳﺪﻘﺘﻟا
$179.1 $160.58
2020 2021
$192.7 $189.6 $173.3
$201
.ﺔﺘﺒﺜﻤﻟا تازﺎــﻴﺘﻣﻻاو تﺎﻣﺪﺨﻟا ﻰﻠﻋ ﺔــﻤﺋﺎﻗ جذﺎــﻤﻧ ﻮــﺤﻧ نوﺮــﺷﺎﻨﻟا ﻪــﺠ ّﺘﻳ
(Newzoo 2023, Konvoy 2023)
ﻢﻜﺤﺘﻟا ةﺪﺣوو بﻮــﺳﺎﺤﻟا ﻞﻜــﺸﻳ ﺚﻴﺣ ،رﻻود رﺎﻴﻠﻣ 201 ﺔــﻤﻴﻘﺑ ﻲــﻤﻟﺎﻌﻟا بﺎــﻌﻟﻷا قﻮــﺳ رﺪــﻘﻳ
.قﻮــﺴﻟا تاداﺮﻳإ ﻲﻟﺎﻤﺟإ ﻦﻣ 40%
10 ﺔــﺤﻔﺼﻟا
نﺎﺘﺴﻛﺎﺑو ﺎﻴﻘﻳﺮﻓأ لﺎﻤﺷو ﻂﺳوﻷا قﺮﺸﻟا ﻲﻓ بﺎﻌﻟﻷا ﺪﻬﺸﻣ | ﺔﻴﻤﻟﺎﻌﻟا ﺔﻳؤﺮﻟا | قﻮﺴﻟا تﺎﻣﻮﻠﻌﻣ ﺔﺣﻮﻟ :بﺎﻌﻟﻷا ﺎﻴﺟﻮﻟﻮﻨﻜﺗ ﺮﻳﺮﻘﺗ

ﻞﺧاد تﺎﻳﺮﺘــﺸﻣو ﺔﻠﻬــﺳ كاﺮﺘــﺷا ﺔﻴﻠﻤﻋ ﻢﻳﺪﻘﺗ ﻰﻟإ بﺎــﻌﻟﻷا تﺎﻛﺮــﺷ جﺎــﺘﺤﺗ ،ﻦــﻴﺒﻋﻼﻟا تﺎــﺒﻠﻄﺘﻣ ﺔــﻴﺒﻠﺘﻟ
ﻞﻇ ﻲﻓ ًﺔﺻﺎﺧ ،ﻦﻴﻣﺪﺨﺘــﺴﻤﻟا ﻰﻠﻋ ظﺎــﻔﺤﻠﻟ ﺔﻴﻤﻫﻷا ﻎــﻟﺎﺑ ﺮﻣأ اﺬــﻫ .ﺐــﻌﻠﻟا ﻰــﻠﻋ ﻞــﻴﺌﺿ ﺮــﻴﺛﺄﺗ ﺎــﻬﻟ ﻖــﻴﺒﻄﺘﻟا ﻊﻓد برﺎﺠﺗ مﺪﻘﺗ ﻲــﺘﻟا بﺎﻌﻟﻷا تﺎﻛﺮــﺷ ﻰﻈﺤﺘــﺳ .دﺪﺠﻟا ﻦﻴﻣﺪﺨﺘــﺴﻤﻟا بﺬــﺟو ﻖﻳﻮــﺴﺘﻟا ﻒــﻴﻟﺎﻜﺗ عﺎــﻔﺗرا
ﺔﻴﻠﻤﻋ ﻲــﻓ تﺎﺑﻮﻌﺻ ﻪﺟاﻮﺗ ﻲﺘﻟا ﻚــﻠﺗ ﻒﻠﺨﺘﺘــﺳ ﻦﻴﺣ ﻲــﻓ ،ﺎﻬﻴــﺴﻓﺎﻨﻣ ﻰــﻠﻋ ةﺰــﻴﻤﻟﺎﺑ ﻞﻜــﺸﻟا اﺬــﻬﺑ ﺔــﺴﻠﺳ .ﻊﻓﺪﻟا تﺎﻴﻠﻤﻋ ﻲــﻓ رﺮﻜﺘﻣ ﻞــﺸﻓ ﻦــﻣ ﻲــﻧﺎﻌﺗ وأ ﻊــﻓﺪﻟا
ﺔﻛﺮــﺷ يأ حﺎﺠﻨﻟ ﺔﻳروﺮﺿ ﺔــﻗﻮﺛﻮﻤﻟاو ﺔــﻳﻮﻘﻟا تﺎــﻋﻮﻓﺪﻤﻠﻟ ﺔــﻴﺘﺤﺘﻟا ﺔــﻴﻨﺒﻟا ﺮــﺒﺘﻌﺗ ﻦﻴﺒﻋﻼﻟا ﻦﻣ ﻦــﻴﻳﻼﻤﻟا ﺪﺟاﻮﺗو ﺔﻋﺎﻨﺼﻟا ﻮــﻤﻧ ﺔﻋﺮــﺳ دﺎﻳدزا ﻊــﻣ ًﺔــﺻﺎﺧ ،بﺎــﻌﻟأ
ﺎﻬﻗﺎﻄﻧ ﻊﻴــﺳﻮﺗ ﻦﻣ بﺎﻌﻟﻷا تﺎﻛﺮــﺷ ﻦ ّﻜﻤﺗ ﺎ ًﻀﻳأ ﺎــﻬﻧإ .ﻢــﻟﺎﻌﻟا ءﺎــﺤﻧأ ﻊــﻴﻤﺟ ﻲــﻓ تﺎﺟﺎﻴﺘﺣاو ﺔــﻔﻠﺘﺨﻤﻟا ﻊﻓﺪﻟا ﺔــﻤﻈﻧأ ﺔﻴﺒﻠﺗ لﻼﺧ ﻦــﻣ ةﺪــﻳﺪﺟ قاﻮــﺳأ ﻰــﻟإ
ﻊﻓﺪﻟا تارﺎﻴﺧ ﻦــﻣ ﺔﻋﻮﻨﺘﻣ ﺔﻋﻮﻤﺠﻣ ﻢــﻳﺪﻘﺗو ،ﺔــﻔﻠﺘﺨﻣ ﻖــﻃﺎﻨﻣ ﻲــﻓ ءﻼــﻤﻌﻟا
ﺮﺒﻋ ﻊﻓﺪﻟاو ﺔﻴﻧوﺮﺘﻜﻟﻹا ﻆــﻓﺎﺤﻤﻟاو ﻢــﺼﺨﻟا تﺎــﻗﺎﻄﺑو نﺎــﻤﺘﺋﻻا تﺎــﻗﺎﻄﺑ ﻞــﺜﻣ .ﺔﻟﻮﻤﺤﻤﻟا ﻒــﺗاﻮﻬﻟا
ﺔﻴﻤﻗﺮﻟا ﻊﻓﺪﻟا ﻞﺋﺎــﺳو
ﺔﻳدﺎﻤﻟا ﻊﻓﺪﻟا ﻞﺋﺎــﺳو 57%
12%
ﺔﻴﻟﺎﻤﻟا بﺎﻌﻟﻷا ﺎــﻴﺟﻮﻟﻮﻨﻜﺘﻟ ﺔــﻴﺘﺤﺘﻟا ﺔــﻴﻨﺒﻟا ﺪﻬــﺸﺗ نأ ﻊــﻗﻮﺘﻤﻟا ﻦــﻣ
.2025 مﺎﻋ لﻮﻠﺤﺑ رﻻود رﺎﻴﻠﻣ 300 ﺔــﻤﻴﻘﺑ قﻮــﺳ ﻰــﻟإ ﻞــﺼﺘﻟ ا
ً
ﺮــﻴﺒﻛ ا
ً
ﻮــﻤﻧ
ﺔﻟﻮﻤﺤﻤﻟا ﻒﺗاﻮﻬﻟا ﺮــﺒﻋ ﻦﻴﺒﻋﻼﻟ ﺔــﻴﻤﻟﺎﻌﻟا ﻊــﻓﺪﻟا تﻼــﻴﻀﻔﺗ
ﻢﻜﺤﺘﻟا ةﺪﺣوو ﺮــﺗﻮﻴﺒﻤﻜﻟا ةﺰــﻬﺟأو
15%
ﺐﺒــﺳ ﻢﻬﻓ ﺪﻌﻳ ،بﺎﻌﻟﻷا ﺔﻋﺎﻨﺻ ﻲﻓ ﺔــﺴﻠﺳ ﻊﻓد ﺔﻠﺣر ءﺎــﺸﻧﻹ
تﺎﻋﻮﻓﺪﻤﻟا ﻞــﺸﻔﺗ ﺎﻣ ةدﺎﻋ .ﺔﻴﻤﻫﻷا ﻎــﻟﺎﺑ ا ً
ﺮــﻣأ تﻼــﻣﺎﻌﻤﻟا ﻞــﺸﻓ
.ﺔﻳﺮــﺸﺒﻟا ءﺎﻄﺧﻷا وأ ،ﺔﻴﻨﻘﺘﻟا ﻞﻛﺎــﺸﻤﻟا ،كﻮﻜــﺸﻟا ﺐﺒــﺴﺑ
(Mckinsey, 2022)
.ﺐﻋﺎﺘﻤﻟا ﻦــﻣ ﺔﻴﻟﺎﺧ ﺔﺑﺮﺠﺗو ﻊﻓﺪﻟا ﻰــﻟإ لﻮﺻﻮﻟا ﺔــﻴﻧﺎﻜﻣإ ﻖــﻴﻘﺤﺗ ﻰــﻠﻋ ﻲــﺳﺎﺳأ ﻞﻜــﺸﺑ ﻮــﻤﻨﻟا ﺔــﺟﻮﻣ ﺪــﻤﺘﻌﺗ
ﻊﻴﻤﺟ ﻦﻣ تﺎﻋﻮﻓﺪﻣ
ﻞــﺸﻔﺗ بﺎﻌﻟﻷا
11 ﺔــﺤﻔﺼﻟا
نﺎﺘﺴﻛﺎﺑو ﺎﻴﻘﻳﺮﻓأ لﺎﻤﺷو ﻂﺳوﻷا قﺮﺸﻟا ﻲﻓ بﺎﻌﻟﻷا ﺪﻬﺸﻣ | ﺔﻴﻤﻟﺎﻌﻟا ﺔﻳؤﺮﻟا | قﻮﺴﻟا تﺎﻣﻮﻠﻌﻣ ﺔﺣﻮﻟ :بﺎﻌﻟﻷا ﺎﻴﺟﻮﻟﻮﻨﻜﺗ ﺮﻳﺮﻘﺗ

بﺎﻌﻟﻷا ﻲﻓ ﻊﻓﺪﻟا تﺎــﻴﻠﻤﻋ ﻞــﺸﻔﻟ بﺎﺒــﺳأ ﺔﺛﻼﺛ ﻢــﻫأ
و RAZER GOLD و XSOLLA ﻞﺜﻣ ﻦﻴﺒﻋﻼﻟا ﻦــﻣ ﺪﻳﺪﻌﻟا رﻮــﻬﻇ بﺎــﻌﻟﻷا ﻲــﻓ ﻊــﻓﺪﻟا لﺎــﺠﻣ تﺪﻬــﺷ
تﺎﻋﻮﻓﺪﻤﻟا تﺎــﻳﺪﺤﺗ ﻰﻠﻋ ﺐﻠﻐﺘﻠﻟ بﺎــﻌﻟﻷا تﺎﻛﺮــﺸﻟ ــ ً
ﻻﻮﻠﺣ تﺎﻛﺮــﺸﻟا هﺬــﻫ مﺪــﻘﺗ .STRIPE و ADYEN
تﺎﻋﻮﻓﺪﻣ ﺔﺼﻨﻣ XSOLLA ﺪــﻌﺗ ،لﺎﺜﻤﻟا ﻞﻴﺒــﺳ ﻰﻠﻋ .ﻦــﻴﺒﻋﻼﻟ ﺔــﺴﻠﺳ ﻊــﻓد ﺔــﻠﺣر ﺮــﻴﻓﻮﺗو ﺔﻠــﺷﺎﻔﻟا
ﻲﻓ ﺔﻠﻣﺎﻌﻣ رﺎــﻴﻠﻣ 1.5 ﻦﻣ ﺮﺜﻛأ ﺔــﺠﻟﺎﻌﻤﺑ ﺖــﻣﺎﻗو ﺔــﻴﻧوﺮﺘﻜﻟﻹا تﺎــﺿﺎﻳﺮﻟاو بﺎــﻌﻟﻷا ﻲــﻓ ﺺــﺘﺨﺗ ﺔــﻴﻤﻟﺎﻋ
دودﺮﻟا ةرادإ ،ﻪﻨﻣ ﺔﻳﺎﻗﻮﻟاو لﺎــﻴﺘﺣﻻا فﺎــﺸﺘﻛا ﻞﺜﻣ تاﺰﻴﻣ ﺮــﻴﻓﻮﺗ لﻼــﺧ ﻦــﻣ .هﺪــﺣو ﻲــﺿﺎﻤﻟا مﺎــﻌﻟا
دﺪﻋ ﻞﻴﻠﻘﺗ ﻲــﻓ تﺎﺼﻨﻤﻟا هﺬﻫ ﺪﻋﺎــﺴﺗ ،ﻊﻓﺪﻟا تارﺎــﻴﺧ ﻦــﻣ ﺔﻌــﺳاو ﺔــﻋﻮﻤﺠﻣو ،ﺔــﺳﻮﻜﻌﻤﻟا ﺔــﻴﻟﺎﻤﻟا ﺮﺒﻛأ ﻞﻜــﺸﺑ ﻢﻬﻟﺎﻤﻋأ حﺎﺠﻧ ﻰﻟإ ﺔــﻳﺎﻬﻨﻟا ﻲﻓ يدﺆــﻳ ﺎــﻤﻣ ،بﺎــﻌﻟﻷا تﺎﻛﺮــﺸﻟ ﺔﻠــﺷﺎﻔﻟا تﺎــﻌﻓﺪﻟا
لﺎﻤــﺷو ﻂــﺳوﻷا قﺮــﺸﻟا قاﻮــﺳأ ﻲﻓ ﺔﺻﺎﺨﺑو ،بﺎﻌﻟﻷا ﻲﻓ تﺎﻋﻮﻓﺪﻤﻟا لﺎﺠﻣ رﺪﺼﺘﻳ ﺮﺧآ ﺐﻋﻻ
ﺔﻟﻮﻤﺤﻤﻟا بﺎــﻌﻟﻷا ﺮــﺸﻧ ﻲﻓ ةﺪﺋار بﺎﻌﻟﻸﻟ ﻢﻃﺎﻤﻃ ﺮــﺒﺘﻌﺗ .بﺎــﻌﻟﻸﻟ ﻢــﻃﺎﻤﻃ ﻮــﻫ ،نﺎﺘــﺴﻛﺎﺑو ﺎــﻴﻘﻳﺮﻓأ
فﺪﻬﺗ ﻊﻳزﻮﺘﻟاو ﻊــﻓﺪﻠﻟ ﺔﺼﻨﻣ ﻲﻫو ،ﺲــﻠﺑ ﻢﻃﺎﻤﻃ ﺔﺼﻨﻣ قﻼــﻃﺈﺑ ا ً
ﺮــﺧﺆﻣ ﺖــﻣﺎﻗ ﺪــﻗو ،ﺔــﻘﻄﻨﻤﻟا ﻲــﻓ
بﺎﻌﻟأ قﻮــﺴﻟ ﺔﻠﻣﺎﻜﻟا تﺎﻧﺎﻜﻣﻹا لﻼﻐﺘــﺳاو ﻊــﺳﻮﺘﻟا ﻰﻠﻋ ﻦﻴﻴﻟوﺪﻟا بﺎﻌﻟﻷا يرﻮﻄﻣ ةﺪﻋﺎــﺴﻣ ﻰﻟإ
ً
ﻼﻣﺎــﺷ ا ًﺰﻛﺮﻣ ﺲﻠﺑ ﻢﻃﺎﻤﻃ ﺮﻓﻮﻳ .نﺎﺘــﺴﻛﺎﺑو ﺎﻴﻘﻳﺮﻓأ لﺎﻤــﺷو ﻂــﺳوﻷا قﺮــﺸﻟا ﻲﻓ ﺔﻟﻮﻤﺤﻤﻟا ﻒﺗاﻮﻬﻟا
ﻰﻠﻋ ﻞﻬــﺴﻳ ﺎﻤﻣ ،ﻢﻬﻳﺪﻟ ﺔــﻠﻀﻔﻤﻟا ﺔــﻴﻠﺤﻤﻟا ﻊــﻓﺪﻟا ﺔــﻘﻳﺮﻃ ماﺪﺨﺘــﺳﺎﺑ ﻢﻬﺗﺎﺑﺎــﺴﺣ ﻦﺤــﺸﻟ ﻦــﻴﺒﻋﻼﻟ .ﺔﻋﺮــﺴﺑ ﻮﻤﻨﻳ يﺬﻟا قﻮــﺴﻟا اﺬﻫ ﻲﻓ ﻢﻬﺑﺎﻌﻟأ ﻦــﻣ ﻲــﻟﺎﻤﻟا ﺪــﺋﺎﻌﻟا ﻖــﻴﻘﺤﺗ ﻦــﻳرﻮﻄﻤﻟا
38%
36% 26% ّﻚﺸﻟا
ﺔﻴﻨﻘﺘﻟا ﻞﻛﺎــﺸﻤﻟا يﺮﺸﺑ ﺄﻄﺧ
(Mckinsey, 2022)
ﺔﻴﻟﺎﻤﻟا بﺎﻌﻟﻷا ﺎــﻴﺟﻮﻟﻮﻨﻜﺘﻟ ﺔــﻴﺘﺤﺘﻟا ﺔــﻴﻨﺒﻟا ﺪﻬــﺸﺗ نأ ﻊــﻗﻮﺘﻤﻟا ﻦــﻣ
2025 مﺎﻋ لﻮﻠﺤﺑ رﻻود رﺎﻴﻠﻣ 300 ﺔــﻤﻴﻘﺑ قﻮــﺳ ﻰــﻟإ ﻞــﺼﺘﻟ ا
ً
ﺮــﻴﺒﻛ ا
ً
ﻮــﻤﻧ
.ﺎﻬﺑ ﺔﺻﺎﺨﻟا ﻊــﻓﺪﻟا لﻮﻠﺣ ﺮﻳﻮﻄﺗ ﻰــﻟإ تﺎﻛﺮــﺸﻟا ﻦﻣ ﺪﻳﺰﻤﻟا ﻊــﻓﺪﺗ ﺎــﻬﻨﻣأو تﺎــﻋﻮﻓﺪﻤﻟا ﺰــﻴﻬﺠﺗ ﻲــﻓ تﺎــﻳﺪﺤﺘﻟا
12
ﺔــﺤﻔﺼﻟا
نﺎﺘﺴﻛﺎﺑو ﺎﻴﻘﻳﺮﻓأ لﺎﻤﺷو ﻂﺳوﻷا قﺮﺸﻟا ﻲﻓ بﺎﻌﻟﻷا ﺪﻬﺸﻣ | ﺔﻴﻤﻟﺎﻌﻟا ﺔﻳؤﺮﻟا | قﻮﺴﻟا تﺎﻣﻮﻠﻌﻣ ﺔﺣﻮﻟ :بﺎﻌﻟﻷا ﺎﻴﺟﻮﻟﻮﻨﻜﺗ ﺮﻳﺮﻘﺗ

ﻪﺟاﻮﺗ ﻲﺘﻟا ةﺮــﻴﺒﻜﻟا تﺎــﻳﺪﺤﺘﻟا ﺪــﺣأ
ﺔﺑﻮﻌﺻ ﻮﻫ مﻮــﻴﻟا بﺎﻌﻟﻷا تﺎﻛﺮــﺷ
،ﻞﻣﺎﻛ ﻞﻜــﺸﺑ ﺔﻴﺑﺮﻌﻟا قاﻮــﺳﻷا قاﺮﺘﺧا ﻊﻓد تارﺎﻴﺧ ﺮﻓﻮﺗ مﺪــﻋ ﺐﺒــﺴﺑ ﻚــﻟذو.ﺔﻴﺿاﺮﺘﻓﻻا ﻊﻠــﺴﻟا عﺎﻄﻗ ﻲــﻓ ﺔــﻠﻳﺪﺑ
نﺎﻜــﺴﻟا ﻦﻣ ٪70 برﺎﻘﻳ ﺎــﻣ نﻷ ا
ً
ﺮــﻈﻧ
تﺎﻣﺪﺨﻟا ﺺﻘﻧ ﻦــﻣ نﻮﻧﺎﻌﻳ بﺮــﻌﻟا
لﻮﺻﻮﻟا ﻰﻟإ نوﺮــﻘﺘﻔﻳو ﺔــﻴﻓﺮﺼﻤﻟا نﺈﻓ ،ﺔﻳﺪﻴﻠﻘﺘﻟا ﻊــﻓﺪﻟا ﺔــﻤﻈﻧأ ﻰــﻟإ ﻲﻓ ﺔﺑﻮﻌﺻ ﺪــﺠﺗ بﺎﻌﻟﻷا تﺎﻛﺮــﺷ
ﻞﻜﺸﺑ ﻦﻴﻣﺪﺨﺘــﺴﻤﻟا ءﻻﺆﻫ فاﺪﻬﺘــﺳا
ﺔﻋﺎﻨﺻ ﻮﻤﻧ تﺎــﻧﺎﻜﻣإ ﺪﻴﻘﻳ اﺬــﻫو .لﺎــﻌﻓ ﻂﺳوﻷا قﺮــﺸﻟا ﺔﻘﻄﻨﻣ ﻲﻓ بﺎــﻌﻟﻷا
ﺪﺟﻮﻳ ﺚﻴﺣ ،نﺎﺘــﺴﻛﺎﺑو ﺎﻴﻘﻳﺮﻓأ لﺎﻤــﺷو ﻒﺗاﻮﻬﻟا بﺎﻌﻟأ ﻰــﻠﻋ ﺮﻴﺒﻛ ﺐــﻠﻃ . ﺔﻟ ﻮﻤﺤﻤﻟ ا
ﺔﻴﺘﺤﺗ ﺔــﻴﻨﺑ ءﺎــﺸﻧإ نإ ،ﻚﻟذ ﻰﻠﻋ ةوﻼــﻋ ﺔﺒﻌﺻ ﺔﻴﻠﻤﻋ نﻮــﻜﻳ نأ ﻦــﻜﻤﻳ ﻊــﻓﺪﻠﻟ دراﻮﻤﻟا ﺔــﻔﻴﺜﻛو ﺖــﻗﻮﻠﻟ ﺔﻜﻠﻬﺘــﺴﻣو .بﺎﻌﻟﻷا تﺎﻛﺮــﺸﻟ
ﻲﻓ ﺔﻋﻮﻨﺘﻤﻟا تﺎﻌﻳﺮــﺸﺘﻟا ﻢــﻬﻓ ﺐــﻠﻄﺘﻳ ،ماﺰﺘﻟﻻا ﻦﻣ ا ً
ﺮﻴﺒﻛ ىﻮﺘــﺴﻣ قﻮــﺳ ﻞﻛ
ﻲﻓ ﻞﻣﺎﻜﺘﻠﻟ ةﺪــﻳﺮﻓ تﺎــﺒﻠﻄﺘﻣ ﺎــﻬﻨﻣ ﻞﻜــﻟ .ﻊﻓﺪﻟا
رﺎﻄﻴﺑ ﻞــﺼﻴﻓ
ﺲﻠﺑ ﻢﻃﺎﻤﻃ – يﺬﻴﻔﻨﺘﻟا ﺮﻳﺪﻤﻟا
تﺎﻳﺪﺤﺘﻟا ﺾﻌﺑ ﻲــﻫ ﺎﻣ
تﺎﻛﺮــﺷ ﻪﺟاﻮﺗ ﻲﺘﻟا ﺪﻨﻋ مﻮﻴﻟا بﺎــﻌﻟﻷا
ﺔﻳﻮﻗ ﺔﻴﺘﺤﺗ ﺔــﻴﻨﺑ ءﺎــﺸﻧإ ؟تﺎﻋﻮﻓﺪﻤﻠﻟ
تﺎﻛﺮــﺸﻟا ﻰﻠﻋ ﺐﺠﻳ ،ﻚﻟذ ﻰــﻟإ ﺔــﻓﺎﺿﻹﺎﺑ
ﺔﻨﻣآ ﺔﺻﺎﺨﻟا ﻊــﻓﺪﻟا ﺔﻤﻈﻧأ نأ ﻦــﻣ ﺪــﻛﺄﺘﻟا ﺮﻴﺒﻜﻟا ﻢــﺠﺤﻟا ﻊﻣ ﻞﻣﺎﻌﺘﻟا ﻰــﻠﻋ ةردﺎــﻗو
ﺔﻌﺋﺎــﺷ ﺪﻌﺗ ﻲﺘﻟا ةﺮــﻴﻐﺼﻟا تﻼــﻣﺎﻌﻤﻠﻟ .بﺎﻌﻟﻷا ﺔﻋﺎﻨﺻ ﻲــﻓ
ﻊﻓد ﺔﺼﻨﻣ ﻲــﻫ ﺲــﻠﺑ ﻢــﻃﺎﻤﻃ
تﺎﻧﺎﻜﻣﻹا قﻼﻃﻹ ﺔــﻤﻤﺼﻣ ﻊــﻳزﻮﺗو ﻂﺳوﻷا قﺮــﺸﻟا قﻮــﺴﻟ ﺔﻠﻣﺎﻜﻟا
ﺎﻨﻤﻤﺻ .نﺎﺘــﺴﻛﺎﺑو ﺎﻴﻘﻳﺮﻓأ لﺎﻤــﺷو
ﺔﻴﻠﻤﻋ ﻞﻴﻬــﺴﺘﻟ ﺎــ ً
ﺴﻠﺳو
ً
ﻼﻣﺎﻜﺘﻣ ً
ﻼــﺣ
ﻦﻜﻤﺘﻳ ﺚــﻴﺤﺑ ﻊﻳزﻮﺘﻟاو ﻊــﻓﺪﻟا
اﺬﻫ لﻮﺧد ﻦﻣ نﻮــﻴﻟوﺪﻟا نورﻮــﻄﻤﻟا لﻮﺻو ﻰﻠﻋ لﻮــﺼﺤﻟاو قﻮــﺴﻟا
ﻖﻠﻘﻠﻟ ﺔــﺟﺎﺤﻟا نود ﻦﻣ ﻪــﻴﻟإ ﻞــﻣﺎﻛ
.ﺔﻘﻄﻨﻤﻟا ﻲﻓ ﻊﻓﺪﻟا ﺔﻠﻜــﺸﻣ نﺄــﺸﺑ ﻦﻜﻤﻳ ،ﺲﻠﺑ ﻢــﻃﺎﻤﻃ لﻼﺧ ﻦــﻣ
يأ ءاﺮــﺷ ﻦﻴﺒﻋﻼﻟاو ﻦﻴﻣﺪﺨﺘــﺴﻤﻠﻟ
بﺎــﺴﺤﻟ ﺔﺟﺎﺣ نوﺪﺑ ﺔﻴﺿاﺮﺘﻓا ﺔﻌﻠــﺳ ﻊﻓﺪﻟا ﺔﻘﻳﺮﻃ ماﺪﺨﺘــﺳاو ،ﻲــﻓﺮﺼﻣ ً
ءاﻮــﺳ ،ﻢﻬﻳﺪﻟ ﺔﻠﻀﻔﻤﻟا ﺔــﻴﻠﺤﻤﻟا
وأ ﺔﻴﻧوﺮﺘﻜﻟإ ﺔــﻈﻔﺤﻣ وأ ا ً
ﺪــﻘﻧ ﺖــﻧﺎﻛ
.ةﺮﺷﺎﺒﻣ تﺎﻛﺮــﺷ ةﺮﺗﻮﻓ
ﺲﻠﺑ ﻢﻃﺎﻤﻃ ﻦــﻋ ةﺬﺒﻧ
13 ﺔــﺤﻔﺼﻟا
نﺎﺘﺴﻛﺎﺑو ﺎﻴﻘﻳﺮﻓأ لﺎﻤﺷو ﻂﺳوﻷا قﺮﺸﻟا ﻲﻓ بﺎﻌﻟﻷا ﺪﻬﺸﻣ | ﺔﻴﻤﻟﺎﻌﻟا ﺔﻳؤﺮﻟا | قﻮﺴﻟا تﺎﻣﻮﻠﻌﻣ ﺔﺣﻮﻟ :بﺎﻌﻟﻷا ﺎﻴﺟﻮﻟﻮﻨﻜﺗ ﺮﻳﺮﻘﺗ

عﻮﻨﻛ HYBRID CASUAL ـﻟا ﺔــﻘﻴﻤﻌﻟا ﻞــﻳﻮﺤﺘﻟا تﺎﻴﺠﻴﺗاﺮﺘــﺳاو HYPERCASUAL ـــﻟا ءادأ ﻞﻜــﺸﻳ
بﺎﻌﻟﻷا ﻢﻟﺎﻋ ﻲﻓ ﺪــﻳﺪﺟ
ﻦﻣ .ﺔﻔﻠﺘﺨﻣ عاﻮــﻧأ ﻦﻣ ﺮﺻﺎﻨﻋ ﺞﻣد ﻖﻳﺮﻃ ﻦــﻋ ﻦﻴﺒﻋﻼﻟ ءﺎﻘﺒﺘــﺳاو ﺪﻣﻷا ﺔﻠﻳﻮﻃ ﺔﻛرﺎــﺸﻣ ،بﺎــﻌﻟﻷا ﺔــﻋﺎﻨﺻ ﻲــﻓ ﺪــﻳﺪﺟ عﻮــﻧ ﻲــﻫو ،HYBRID CASUAL ـــﻟا بﺎــﻌﻟأ مﺪــﻘﺗ
ءﺎﺸﻧإ ﻦﻳرﻮﻄﻤﻠﻟ ﻦــﻜﻤﻳ ،ىﻮﺘــﺴﻤﻟا ﺔﻄــﺳﻮﺘﻣ بﺎﻌﻟﻷا ﻞﺜﻣ ظﺎﻔﺘﺣﻻا صﺮﻓو ﺔﻴﺿﺮﻌﻟا بﺎــﻌﻟأ ﻞــﺜﻣ لﻮــﺻﻮﻟا ﺔﻟﻮﻬــﺳو ﺔــﺴﻠﺴﻟا ﻊــﻓﺪﻟا تﺎــﻴﻠﻤﻋ ﻦــﻣ ةدﺎﻔﺘــﺳﻻا لﻼــﺧ ـﻟا بﺎﻌﻟأ مﺪﻘﺗ .مﺎــﻳأ ﺔﻌﺒــﺳ ﻦﻋ ﺪﻳﺰﺗ ةﺮﺘﻔﻟ ءﺎﻘﺒﻠﻟ ﺐﺒــﺳ ﻦﻴﺒﻋﻼﻟا ىﺪﻟ نﻮــﻜﻳ ﺚــﻴﺣ ﻰــﻠﻋأ ظﺎــﻔﺘﺣا تﻻﺪــﻌﻣ ﻖــﻴﻘﺤﺗ ﻢــﺘﻳ .ىﺪــﻤﻟا ﺔــﻠﻳﻮﻃ ﺎــ ًﻓاﺪﻫأ ﻦــﻴﺒﻋﻼﻟ ﺮــﻓﻮﺗ ﺔــﺒﻌﻟ ﻞﻤﻋ جذﻮﻤﻧو لﻮﻃأ ﺐﻋﻻ ﺔــﻠﺣر ﻦﻤﻀﺘﻳ ً
ﻼﺼﻔﻨﻣ ﺎــ
ً
ﻋﻮﻧ ﻖــﻠﺨﻳ ﺎــﻤﻣ ،ﺔــﻴﻟﺎﺤﻟا ﺔــﻳدﺎﻌﻟا بﺎــﻌﻟﻷا ﻢــﻴﻤﺼﺗ ةدﺎــﻋإ وأ عاﻮــﻧﻷا جﺰــﻣ ﺔــﻳﺮﺣ ﻦــﻳرﻮﻄﻤﻠﻟ HYBRID CASUAL
.ﻦﻴﺒﻋﻼﻟا ءﺎﻘﺒﺘــﺳاو ﺪﻣﻷا ﺔﻠﻳﻮﻄﻟا ﺔﻛرﺎــﺸﻤﻟا ًةزﺰﻌﻣ ،رﻮــﻄﺘﻟا ﻲــﻓ ﺮﻤﺘــﺴﺗ فﻮــﺳو ءﺎــﻘﺒﻠﻟ ﺎــﻨﻫ HYBRID CASUAL ـــﻟا بﺎــﻌﻟأ .ﻒــﻠﺘﺨﻣ
2021 2022
$12.3
$13.710%
3%
$6.0 $5.9
11% $3.4$3.0
+13% $1.7
$1.9
+13% $1.6$1.7
7% $1.6$1.5
1% $1.9 $1.9
14% $2.1 $1.8
0% $4.8 $4.8
8% $4.9$4.5
ﺔﻴﺿﺮﻌﻟا بﺎــﻌﻟأ
ﺪﻴﻛرﻷا بﺎﻌﻟأ
ةﺎﻛﺎﺤﻤﻟا بﺎــﻌﻟأ زﺎﻐﻟﻷا بﺎﻌﻟأ
ﻲﺗﺎﻴﺤﻟا ﻂﻤﻨﻟا بﺎــﻌﻟأ ﺔﻛﺮﺤﻟا بﺎﻌﻟأ
ﺔﻟوﺎﻄﻟا بﺎﻌﻟأ ﺔﻳﺎﻣﺮﻟا بﺎﻌﻟأ
ﺔﺿﺎﻳﺮﻟا بﺎﻌﻟأ
ﺔﻴﺠﻴﺗاﺮﺘــﺳﻻا بﺎﻌﻟأ
(رﻻود رﺎﻴﻠﻤﻟﺎﺑ) يﻼــﺑ ﻞﺟﻮﺟو سإ وأ يآ ﻲﺘﺼﻨﻣ ﻰــﻠﻋ ﺔــﻳدﺆﻤﻟا بﺎــﻌﻟﻸﻟ عاﻮــﻧأ 10 ﻞــﻀﻓأ تاداﺮــﻳإ
(SensorTower, 2023)
14 ﺔــﺤﻔﺼﻟا
نﺎﺘﺴﻛﺎﺑو ﺎﻴﻘﻳﺮﻓأ لﺎﻤﺷو ﻂﺳوﻷا قﺮﺸﻟا ﻲﻓ بﺎﻌﻟﻷا ﺪﻬﺸﻣ | ﺔﻴﻤﻟﺎﻌﻟا ﺔﻳؤﺮﻟا | قﻮﺴﻟا تﺎﻣﻮﻠﻌﻣ ﺔﺣﻮﻟ :بﺎﻌﻟﻷا ﺎﻴﺟﻮﻟﻮﻨﻜﺗ ﺮﻳﺮﻘﺗ

Olivier Gemayel
Pri ncipal Business Development
Manager, Ga mes Investors
AWS for Ga mes
Umu t Ersaraç
Senio r Business Development
Manager, Türki ye & MENAP
AWS for Ga mes
WHAT IS THE ROLE
OF CLOUD IN HELPING
STUDIO S SCALE?
جارﺎﺳرإ تﻮﻣوأ
لﺎﻤﻋﻷا ﺮﻳﻮﻄﺗ ﺮﻴﺒﻛ
نﺎﺘﺴﻛﺎﺑو ﺎﻴﻘﻳﺮﻓأ لﺎﻤﺷو ﻂﺳوﻷا قﺮﺸﻟاو ﺎﻴﻛﺮﺗ ،ﺮﻳﺪﻣ بﺎﻌﻟﻸﻟ ﺰﺴﻴﻓﺮﻴﺳ ﺐﻳو نوزﺎﻣأ
ﻞﻴﻤﺟ ﻪﻴﻴﻔﻴﻟوأ
لﺎﻤﻋﻷا ﺮﻳﻮﻄﺗ ﺲﻴﺋر
بﺎﻌﻟﻷا وﺮﻤﺜﺘﺴﻣ ،ﺮﻳﺪﻣ
بﺎﻌﻟﻸﻟ ﺰﺴﻴﻓﺮﻴﺳ ﺐﻳو نوزﺎﻣأ
ﻲﻓ ﺔﺑﺎﺤــﺴﻟا رود ﻮﻫ ﺎﻣ
تﺎﻫﻮﻳدﻮﺘﺳﻻا ةﺪﻋﺎــﺴﻣ ؟ﻊﺳﻮﺘﻟا ﻰﻠﻋ بﺎﻌﻟﻷا ﺮﻳﻮﻄﺗ تاودﻷ دوﺰﻤﻛ
ﺐﻳو نوزﺎﻣأ ﺖﺒﻌﻟ ،ﺎ ً
ﺼﻴﺼﺧ ﺔﻤﻤﺼﻤﻟا
AWS FOR ) بﺎﻌﻟﻸﻟ ﺰﺴﻴﻓﺮﻴﺳ
ﻦﻴﻜﻤﺗ ﻲﻓ ﺎ ً
ﻳﻮﻴﺣ ا
ً
رود (GAMES
ﻦﻴﻤﻋاﺪﻟاو ﻦﻳﺮﺷﺎﻨﻟاو بﺎﻌﻟﻷا يرﻮﻄﻣ ﻰﻟإ لﻮﺻﻮﻟا ﻦﻣ ﺔﻋﺎﻨﺼﻟا ﻲﻓ
.ﺔﻴﻟﺎﻌﻓو ﺔﻋﺮﺴﺑ ﺔﻴﻤﻟﺎﻌﻟا قاﻮﺳﻷا
ﺐﻳو نوزﺎﻣأ لﻮﻠﺣو تﺎﻣﺪﺧ لﻼﺧ ﻦﻣ ،AWS ءﺎﻛﺮﺷو ( AWS) ﺰﺴﻴﻓﺮﻴﺳ
ﻢﻬﺑﺎﻌﻟأ ءﺎﻨﺑ ﻦﻳرﻮﻄﻤﻠﻟ ﻦﻜﻤﻳ .ﺔﻟﻮﻬﺴﺑ ﺎﻬﺘﻴﻤﻨﺗو ﺎﻬﻠﻴﻐﺸﺗو
ﻲﻓ بﺎﻌﻟﻷا ﺔﻋﺎﻨﺻ تﺎﻌﻗﻮﺘﻟ ﺎ ًﻘﻓو
ﺎﻴﻛﺮﺗو ﺎﻴﻘﻳﺮﻓأ لﺎﻤﺷو ﻂﺳوﻷا قﺮﺸﻟا
ءﻼﻤﻋ ﺰﻛﺮﻳ نأ ﻊﻗﻮﺘﻤﻟا ﻦﻣ ،2023 مﺎﻌﻟ
بﺎﻌﻟأ ﻰﻠﻋ ﺔﻘﻄﻨﻤﻟا ﻚﻠﺗ ﻲﻓ بﺎﻌﻟﻷا ﺄﺠﻠﻳ ﺎﻤﻨﻴﺑ ،ﻢﻜﺤﺘﻟا ةﺪﺣوو بﻮﺳﺎﺤﻟا
ﻰﻟإ ﺔﻠﻘﺘﺴﻤﻟا بﺎﻌﻟﻷا تﺎﻫﻮﻳدﻮﺘﺳا .ﻢﻋﺪﻟا ﻰﻠﻋ لﻮﺼﺤﻠﻟ ﺔﺑﺎﺤﺴﻟا
نوﺮﺷﺎﻨﻟاو تﺎﻫﻮﻳدﻮﺘﺳﻻا ﻞﺻاﻮﺘﺳ
ﺔﻟﻮﻤﺤﻤﻟا ﻒﺗاﻮﻬﻠﻟ بﺎﻌﻟأ ﺮﻳﻮﻄﺗ رﺎﺒﻜﻟا .ﺎً
ﻴﻤﻟﺎﻋو ﺎ
ً
ﻴﻤﻴﻠﻗإ ﺎ
ً
ﺣﺎﺠﻧ ﻖﻘﺤﺗ ﻲﺘﻟا
بﺎﻌﻟﻷا ﺔﻋﺎﻨﺻ ﻲﻓ ﻮﻤﻨﻟا هﺬﻫ زﺰﻌﺗ
لﺎﻤﺷو ﻂﺳوﻷا قﺮﺸﻟا ﺔﻘﻄﻨﻣ ﻲﻓ دﺎﻤﺘﻋا لﻼﺧ ﻦﻣ ﺎﻴﻛﺮﺗو ﺎﻴﻘﻳﺮﻓأ
تارﺎﻤﺜﺘﺳﻻاو ةﺪﻳﺪﺠﻟا تﺎﻴﻨﻘﺘﻟا
.ةﺮﻜﺘﺒﻤﻟا بﺎﻌﻟﻷا ﺮﻳﻮﻄﺗ تﺎﻴﺠﻴﺗاﺮﺘﺳاو
ﻲﻓ بﺎﻌﻟﻷا ﺔﻋﺎﻨﺻ ﻮﻤﻧ راﺮﻤﺘﺳا ﻊﻣ
ﺎﻴﻘﻳﺮﻓأ لﺎﻤﺷو ﻂﺳوﻷا قﺮﺸﻟا ﺔﻘﻄﻨﻣ
ﺰﺴﻴﻓﺮﻴﺳ ﺐﻳو نوزﺎﻣأ مﺰﺘﻠﻳ ،ﺎﻴﻛﺮﺗو
نوﺎﻌﺘﻟﺎﺑ (AWS FOR GAMES ) بﺎﻌﻟﻸﻟ
ﻦﻳﺮﻤﺜﺘﺴﻤﻟاو بﺎﻌﻟﻷا يرﻮﻄﻣ ﻊﻣ
ﺮﻴﻓﻮﺘﻟ تﺎﻨﺿﺎﺤﻟاو ﻊﻳﺮﺴﺘﻟا ﺞﻣاﺮﺑو
ﺎ ً
ﺼﻴﺼﺧ ﺔﻤﻤﺼﻤﻟا بﺎﻌﻟﻷا ﺮﻳﻮﻄﺗ تاودأ
تﺎﻣﺪﺧ ﻚﻟذ ﻲﻓ ﺎﻤﺑ ،ضﺮﻐﻟا اﺬﻬﻟ ﺰﺴﻴﻓﺮﻴﺳ ﺐﻳو نوزﺎﻣأ ﻦﻣ لﻮﻠﺣو .AWS ءﺎﻛﺮﺷو ( AWS)

بﺎﻌﻟﻷا ﺔﻋﺎﻨﺻ ﻮﻤﻧ ﻢﻋﺪﻟ ءاﺪﻌﺳ ﻦﺤﻧ لﺎﻤﺷو ﻂﺳوﻷا قﺮﺸﻟا ﺔﻘﻄﻨﻣ ﻲﻓ
ﻰﻠﻋ ﻦﻳرﻮﻄﻤﻟا ةﺪﻋﺎﺴﻣو ﺎﻴﻛﺮﺗو ﺎﻴﻘﻳﺮﻓأ ماﺪﺨﺘﺳﺎﺑ ﻢﻬﺑﺎﻌﻟأ ﺔﻴﻤﻨﺗو ﻞﻴﻐﺸﺗو ءﺎﻨﺑ
ﻲﻓو 2023 مﺎﻋ ﻲﻓ ﺔﻴﺑﺎﺤﺴﻟا تﺎﻴﻨﻘﺘﻟا
. ﻞﺒﻘﺘﺴﻤﻟ ا
(AWS) ﺰــﺴﻴﻓﺮﻴﺳ ﺐﻳو نوزﺎﻣأ ﺪــﻌ ُﺗ
ً
ﻻﻮﻤــﺷ ﺔﻴﺑﺎﺤــﺴﻟا ﺔﻤﻈﻧﻷا ﺮﺜﻛأ
ﻲﻓ ﻊــﺳاو قﺎﻄﻧ ﻰﻠﻋ ا ً
دﺎــﻤﺘﻋاو
200 ﻦﻣ ﺮﺜﻛأ مﺪــﻘﺗ ﺚــﻴﺣ ،ﻢــﻟﺎﻌﻟا
ﺰﻛاﺮﻣ ﻦﻣ ﻞﻣﺎﻜﻟﺎﺑ ةﺰــﻴﻤﻣ ﺔــﻣﺪﺧ
.ﻲﻤﻟﺎﻌﻟا ﺪــﻴﻌﺼﻟا ﻰﻠﻋ تﺎــﻧﺎﻴﺒﻟا ﺎﻤﺑ – ءﻼﻤﻌﻟا ﻦــﻴﻳﻼﻣ مﺪﺨﺘــﺴﻳ
ﺔﻌﻳﺮﺳ ﺔﺌــﺷﺎﻨﻟا تﺎﻛﺮﺸﻟا ﻞﻤــﺸﻳ
تﻻﺎﻛﻮﻟاو تﺎــﺴﺳﺆﻤﻟا ﺮﺒﻛأو ﻮــﻤﻨﻟا ﺾﻔﺨﻟ AWS – ةﺪــﺋاﺮﻟا ﺔــﻴﻣﻮﻜﺤﻟا
رﺎﻜﺘﺑﻻاو ﺔﻧوﺮﻤﻟا ةدﺎــﻳزو ﺔــﻔﻠﻜﺘﻟا .عﺮﺳأ ﻞﻜﺸﺑ
ﺰــﺴﻴﻓﺮﻴﺳ ﺐﻳو نوزﺎﻣأ ﻦﻋ ةﺬــﺒﻧ
15 ﺔــﺤﻔﺼﻟا
نﺎﺘﺴﻛﺎﺑو ﺎﻴﻘﻳﺮﻓأ لﺎﻤﺷو ﻂﺳوﻷا قﺮﺸﻟا ﻲﻓ بﺎﻌﻟﻷا ﺪﻬﺸﻣ | ﺔﻴﻤﻟﺎﻌﻟا ﺔﻳؤﺮﻟا | قﻮﺴﻟا تﺎﻣﻮﻠﻌﻣ ﺔﺣﻮﻟ :بﺎﻌﻟﻷا ﺎﻴﺟﻮﻟﻮﻨﻜﺗ ﺮﻳﺮﻘﺗ

As the MENA PT gami ng indus try
co ntinues to grow, AWS for Games is
co mmitted to collaborati ng with game
d evelopers, investors, accelerat ion
pro grams, and incubator s to p rovide
p urpos e-built game d evelopment too ls,
i nclu ding s ervices an d soluti ons from
AWS and AWS Partners.
We are exci ted to support the growth of
the MENA PT gaming i ndustry and help
d evelopers build, run, and grow their
ga mes with c loud technol ogies in 2023
an d beyond.
ABOUT AWS
تﺎﻣﺪﺨﻟاو تﺎﺠﺘﻨﻤﻟا ﻦــﻣ ةدﺎﻔﺘــﺳﻼﻟ ﻦﻴﻋﺪﺒﻤﻟاو ﻦــﻴﺒﻋﻼﻟاو ﻦــﻳرﻮﻄﻤﻠﻟ رﺎــﻴﺘﺧﻻا ﺔــﻳﺮﺣ ﺮــﻴﻓﻮﺘﺑ ﻦــﻣﺆﻧ
تاودﻷا ﻞﻀﻓأ ﺮﻴﻓﻮﺘﺑ نﻮــﻣﺰﺘﻠﻣ ﻦﺤﻧ .ﺔــﻠﻣﺎﻜﻟا ﻢــﻬﺗﺎﻧﺎﻜﻣإ ﻖــﻴﻘﺤﺗ ﻰــﻠﻋ ﻢﻫﺪﻋﺎــﺴﺗ ﻲــﺘﻟا ﺔﻴــﺴﻓﺎﻨﺘﻟا .ﺔﻴﻋاﺪﺑﻹا ﻢﻬﺘﻳؤر ﻖــﻴﻘﺤﺗ ﻦﻣ ﻦــﻳرﻮﻄﻤﻟا ﻦــﻜﻤﺗ ﻲــﺘﻟا ةﺪــﺋاﺮﻟا تﺎــﻴﻨﻘﺘﻟاو
ﻮﻫ ﺔﻗﻮــﺸﻣ برﺎﺠﺗو ﺔﻴﺋﺎﻨﺜﺘــﺳا بﺎﻌﻟأ ﻢﻴﻤﺼﺗ ﻲــﻓ عاﺪــﺑﻹا ﺔــﻳﺮﺤﺑ ﻦــﻳرﻮﻄﻤﻟا ﻦــﻴﻜﻤﺗ ﻰــﻠﻋ ﺎــﻧﺰﻴﻛﺮﺗ ﻮﺤﻧ ﺔﻳؤﺮﻟا ﺎﻨﻧﻮﻛرﺎــﺸﻳ ﻦﻳﺬﻟا ،زﺮﻨﺗرﺎﺑ قوﺮــﺷ ءﺎﻛﺮــﺷ ﻢﻋﺪﻟ نﻮــﺴﻤﺤﺘﻣ ﻦــﺤﻧ .ﻪــﺑ مﻮــﻘﻧ ﺎــﻣ ﻞﻛ ﺮــﻫﻮﺟ .ةﺮﻜﺘﺒﻣو ﺔــﻋﺪﺒﻣ بﺎﻌﻟﻸﻟ ﺔــﻴﻨﻘﺗ ﺔــﺌﻴﺑ ءﺎــﻨﺑ
UNREAL ENGINE ﻲﻓ لﺎﻤﻋأ ﺪــﺋﺎﻗ ،ﺎــﺘﻬﻣ ﺢــﻴﺼﻓ
60 ﻊﻣ STEAM ﺔﺼﻨﻤﻟ ﻲــﺴﻴﺋر ﺲــﻓﺎﻨﻤﻛ تﺮــﻬﻇو 2018 مﺎــﻋ ﻲــﻓ EPIC GAMES STORE قﻼــﻃإ ﻢــﺗ
ﺮﺠﺘﻤﻟا ﻦﻜﻤﺗ .ﺎ ً
ﻳﺮﻬــﺷ ﻦﻴﻄــﺸﻨﻟا STEAM
ﻲﻣﺪﺨﺘــﺴﻣ دﺪﻋ ﻒﺼﻧ ﻮﻫو ،ﺎ
ً
ﻳﺮﻬــﺷ ﻂــﺸﻧ مﺪﺨﺘــﺴﻣ نﻮﻴﻠﻣ
ﺔﻳﺮﺼﺤﻟا ضوﺮــﻌﻟا ﻲﻓ ﺮﻴﺒﻛ ﻞﻜــﺸﺑ ﺮﻤﺜﺘــﺴﻳو ﻪﻗﻼﻃإ ﺬﻨﻣ فﺎﺻ سﺎــﺳأ ﻰــﻠﻋ ﺢــﺑﺮﻟا ﻖــﻴﻘﺤﺗ ﻦــﻣ ﺢﻴﺘﻳ ﺎﻤﻣ ،ﻲــﺗاﺬﻟا ﺮــﺸﻨﻠﻟ ﻪﻣﺎﻈﻧ ﺮﺠﺘﻤﻟا ﺢﺘﻓ ،ةﺮــﻴﺧﻷا ﺔــﻧوﻵا ﻲــﻓ .ﻪﻴﻣﺪﺨﺘــﺴﻣ ةﺪــﻋﺎﻗ ﻊﻴــﺳﻮﺘﻟ
نﻮﻴﻠﻣ 68 ﻦﻣ ﺮــﺜﻛأ ﻰﻟإ لﻮﺻﻮﻟاو ﻢﻫداﻮﻣ ﺚــﻳﺪﺤﺗو صﺎــﺨﻟا ﻢــﻫدﻮﺟو ﻰــﻠﻋ ظﺎــﻔﺤﻟا ﻦــﻳرﻮﻄﻤﻠﻟ
ﻖﻳﺮﻃ ﻦﻋ ىﺮﺧﻷا ﺮــﺟﺎﺘﻤﻟا ﻦﻋ ﺎــ ًﻔﻠﺘﺨﻣ نﻮــﻜﻳ نأ EPIC GAMES ﺮــﺠﺘﻣ لوﺎــﺤﻳ .ﺎ
ً
ﻳﺮﻬــﺷ ﻂــﺸﻧ مﺪﺨﺘــﺴﻣ
ﻲﻟﺎﺤﻟا ﺪﻬــﺸﻤﻟا ﺪﻬــﺸﻳ .ﺔﻳﺮﺤﻟا ﻦﻣ ﻦﻜﻤﻣ رﺪﻗ ﺮــﺒﻛأ ﻦــﻳرﻮﻄﻤﻟا ﺢــﻨﻣو ﺔــﻳدﺎﺼﺘﻗا دﻮــﻴﻗ ضﺮــﻓ مﺪــﻋ EPIC ﻊﺳﻮﺘﺑو ،ﺔﻟﻮﻤﺤﻤﻟا ﻒــﺗاﻮﻬﻟا بﺎــﻌﻟأ ﺪﻬــﺸﻤﺑ ﺔــﻧرﺎﻘﻣ ﻪــﺗﻮﻘﻟ ﺎ ًﺗﺎﺒﺛإو ــ ً
ﻻﻮﺤﺗ بﻮــﺳﺎﺤﻟا بﺎــﻌﻟﻷ
راﺪﺻﺈﺑ ﺎ ً
ﺤﺑﺮﻣ ا
ً
راﺮــﻗ اوﺬﺨﺘﻳ نأ ﻦــﻳرﻮﻄﻤﻠﻟ ﻦــﻜﻤﻳ ﺚــﻴﺣ لﻮــﺤﺗ ﺔــﻄﻘﻧ ﻰــﻟإ ﻞﺼﻴــﺳ ،GAMES STORE
.ً
ﻻوأ ﺔﺼﻨﻤﻟا ﻰــﻠﻋ ﻢــﻬﺑﺎﻌﻟأ
ﺮــﺸﻨﻟا عﺎﻄﻗ ﻲﻓ ﺔﻴﻟﻮﻤــﺸﻟا ﻦﻣ ﺪﻳﺰﻤﺑ نﻵا ﻲﺗاﺬﻟا ﺮــﺸﻨﻟا ﺢﻤــﺴﻳ
ﺮــﺸﻨﻟا ﺮﺠﺘﻣ ﺮﺒﻋ ﺎ
ً
ﻳﺮﻬــﺷ ﻂــﺸﻧ مﺪﺨﺘــﺴﻣ نﻮﻴﻠﻣ 68
ﻦﻣ ﺮﺜﻛأ ﻰــﻟإ لﻮــﺻﻮﻟا ﻰــﻠﻋ نوردﺎــﻗ نﻵا نورﻮــﻄﻤﻟا
.EPIC ﺔﻛﺮــﺸﻟ ﻲﺗاﺬﻟا
16 ﺔــﺤﻔﺼﻟا
نﺎﺘﺴﻛﺎﺑو ﺎﻴﻘﻳﺮﻓأ لﺎﻤﺷو ﻂﺳوﻷا قﺮﺸﻟا ﻲﻓ بﺎﻌﻟﻷا ﺪﻬﺸﻣ | ﺔﻴﻤﻟﺎﻌﻟا ﺔﻳؤﺮﻟا | قﻮﺴﻟا تﺎﻣﻮﻠﻌﻣ ﺔﺣﻮﻟ :بﺎﻌﻟﻷا ﺎﻴﺟﻮﻟﻮﻨﻜﺗ ﺮﻳﺮﻘﺗ

ﻲﻋﺎﻨﻄﺻﻻا ءﺎﻛﺬــﻠﻟ قﻮــﺴﻟا ﻢﺠﺣ
ﻲﻓ بﺎﻌﻟﻷا ﺔﻋﺎﻨﺻ ﻲــﻓ ﺪــﻟﻮﻤﻟا 2023 مﺎﻋ ﻞﺑﺎﻘﻣ 2022 مﺎــﻋ
(رﻻود نﻮﻴﻠﻤﻟﺎﺑ) نﺎﻛ بﺎﻌﻟﻷا ﺔﻋﺎﻨﺻ ﻰــﻠﻋ (AI ) ﻲــﻋﺎﻨﻄﺻﻻا ءﺎﻛﺬــﻟا ﺮــﻴﺛﺄﺗ
ﻰﻠﻋ بﺎﻌﻟﻷا لﺎــﺠﻣ ﻲﻓ ﺔــﺻﺎﺧ ،ةﺮــﻴﺒﻛ ﺔــﻴﻤﻫأ وذ
ةرﺎﺛإو ً
ﻼﻋﺎﻔﺗ ﺮــﺜﻛأ ﺔﺑﺮﺠﺗ ﺮــﻓﻮﻳ ﺚــﻴﺣ ،ﺔــﻟﻮﻤﺤﻤﻟا ﻒــﺗاﻮﻬﻟا
ءﺎﻛﺬﻟا ماﺪﺨﺘــﺳا ﻢﺘﻳ ﻲﺘﻟا تﻻﺎــﺠﻤﻟا ىﺪــﺣإ .ﻦﻴﻛﺮﺘــﺸﻤﻠﻟ ﺪﻟﻮﻳ ﺎﻤﻣ ،رﺎــﺴﻤﻟا ﻦﻋ ﺚﺤﺒﻟا ﻲــﻫ ﺎــﻬﻴﻓ ﻲــﻋﺎﻨﻄﺻﻻا
،ﺐﻌﻠﻟا بﻮﻠــﺳأو ،ﺐﻋﻼﻟا ﺔﻛﺮﺣ ﻰــﻠﻋ ً
ءﺎــﻨﺑ ﺔــﺒﻌﻠﻟا ﺪﻬــﺸﻣ
مﺪﺨﺘــﺴﺗ .تﺎﻴﻨﻘﺘﻟاو ،ﺮﻬﻈﻤﻟاو ،ﺔــﺒﻌﻠﻟا ﻞــﺧاد تاراﺮــﻘﻟاو ﻲﻋﺎﻨﻄﺻﻻا ءﺎﻛﺬــﻟا ماﺪﺨﺘــﺳﺎﺑ تﺎﻧﺎﻴﺒﻟا جاﺮﺨﺘــﺳا ﺔــﻴﻨﻘﺗ ﻦﻴﺒﻋﻼﻟا كﻮﻠــﺳ ﻢﻬﻔﻟ بﺎﻌﻟﻷا ﻲــﻤﻤﺼﻣ ﻞــﺒ ِﻗ ﻦــﻣ .ﺔﺒﻌﻠﻟا ﻢــﻴﻤﺼﺗ ﻦﻴــﺴﺤﺗو
ﻢﺘﻳ ﺚﻴﺣ ،ﻲــﻋﺎﻨﻄﺻﻻا ءﺎﻛﺬﻟا ماﺪﺨﺘــﺳا ﻪﻴﻓ ﻢﺘﻳ ﺮــﺧآ لﺎــﺠﻣ ﻮــﻫ ﻲــﺋاﺮﺟإ ﻞﻜــﺸﺑ ىﻮــﺘﺤﻤﻟا ءﺎــﺸﻧإ نإ .ﺎ ً
ﻴﺋﺎﻘﻠﺗ ﻰﻘﻴــﺳﻮﻤﻟا ﻰﺘﺣو ،تﺎﻳﻮﺘــﺴﻣو ،ﺔﻴﺌﻴﺑ فوﺮــﻇو ،ﺔــﻴﻠﻋﺎﻔﺗ ﺺــﺼﻗو ،ﺪــﻳﺪﺟ ىﻮــﺘﺤﻣ ءﺎــﺸﻧإ
ﻂﺒﺿ ﻚﻟذ ﻲﻓ ﺎــﻤﺑ ،ﺔﻴﻔﻃﺎﻌﻟا ﻪﺘﻟﺎﺣو ﺐــﻋﻼﻟا تارﺪﻘﻟ ﺎــ ًﻘﻓو ﺔــﺒﻌﻠﻟا ﻞــﻳﺪﻌﺗ ﺎــ ًﻀﻳأ ﺔــﺒﻌﻠﻟا ءﺎﻛﺬــﻟ ﻦــﻜﻤﻳ .ﻲﻘﻴﻘﺤﻟا ﺖــﻗﻮﻟا ﻲﻓ ﺔــﺒﻌﻠﻟا ﺔــﺑﻮﻌﺻ
ﺔﻌﺘﻣو ﺎ ً
ﻳﺪﺤﺗو ــ
ً
ﻼﻋﺎﻔﺗ ﺮﺜﻛأ ﺎﻬﻠﻌﺟ ﺎــﻤﻣ ،بﺎﻌﻟﻷا ﺔﻋﺎﻨﺻ ﻲــﻓ ةرﻮــﺛ ﻲــﻋﺎﻨﻄﺻﻻا ءﺎﻛﺬــﻟا ثﺪــﺣأ ،مﺎــﺘﺨﻟا ﻲــﻓ
ءﺎﻛﺬﻟا ﺐﻌﻠﻳ نأ ﻊــﻗﻮﺘﻤﻟا ﻦﻣ ،ﺔﻟﻮﻤﺤﻤﻟا ﻒــﺗاﻮﻬﻟا ﻰــﻠﻋ بﺎــﻌﻟﻷا ﺔﻴﺒﻌــﺷ ةدﺎــﻳز ﻊــﻣو .ﻦــﻴﺒﻋﻼﻟ .بﺎﻌﻟﻷا ﻞﺒﻘﺘــﺴﻣ ﻞﻴﻜــﺸﺗ ﻲﻓ ﺔــﻴﻤﻫأ ﺮــﺜﻛأ ا ً
رود ﻲــﻋﺎﻨﻄﺻﻻا
2022
$922
CAGR
23.3% YOY
$7,105
2032
(Market.US, 2023)
.ﺎ ً
ﻳﻮﻨــﺳ 23.3
٪ ﺔﺒــﺴﻨﺑ (CAGR ) ﺐﻛﺮﻤﻟا يﻮﻨــﺴﻟا ﻮﻤﻨﻟا لﺪﻌﻤﺑ قﻮــﺴﻟا اﺬﻫ ﻮﻤﻨﻳ نأ ﻊﻗﻮﺘﻣ
ﺔﻋﺎﻨﺻ ﻲﻓ مﺪﺨﺘــﺴﻤﻟا ﻲﻋﺎﻨﻄﺻﻻا ءﺎﻛﺬــﻟا نأ ﻰــﻟإ ﺮﻴــﺸﺗ تﺎــﻌﻗﻮﺗ
2032 مﺎﻋ ﻲﻓ رﻻود رﺎــﻴﻠﻣ 7.1 ﺔــﻤﻴﻘﺑ ﺎ ًﻗﻮــﺳ ﺢــﺒﺼﻴﻟ ﻮﻤﻨﻴــﺳ بﺎــﻌﻟﻷا
17 ﺔــﺤﻔﺼﻟا
نﺎﺘﺴﻛﺎﺑو ﺎﻴﻘﻳﺮﻓأ لﺎﻤﺷو ﻂﺳوﻷا قﺮﺸﻟا ﻲﻓ بﺎﻌﻟﻷا ﺪﻬﺸﻣ | ﺔﻴﻤﻟﺎﻌﻟا ﺔﻳؤﺮﻟا | قﻮﺴﻟا تﺎﻣﻮﻠﻌﻣ ﺔﺣﻮﻟ :بﺎﻌﻟﻷا ﺎﻴﺟﻮﻟﻮﻨﻜﺗ ﺮﻳﺮﻘﺗ

،19-ﺪﻴﻓﻮﻛ ﺔﺤﺋﺎﺟ ﺪﻌﺑ ﺎﻣ رﺎﻫدزا ﺪﻌﺑ نﻵا قﻮــﺴﻟا تﺮﻘﺘــﺳا ﺪﻗ ،ﻚﻟذ ﻊﻣو .ﻲﺿﺎﻤﻟا مﺎﻌﻟا لﻼﺧ ةﺮﻴﺒﻛ تﺎﺒﻠﻘﺗ بﺎﻌﻟﻷا قﻮــﺳ ﻲﻓ رﺎﻤﺜﺘــﺳﻻا تﺎﻃﺎــﺸﻧ تﺪﻬــﺷ
ﺲــﺳﺄﺑ ﻊﺘﻤﺘﺗ ﻲﺘﻟا تﺎﺠﺘﻨﻤﻟاو تﺎﻛﺮــﺸﻟا ﻢﻋد ﻮﺤﻧ ﻦﻳﺮﻤﺜﺘــﺴﻤﻟا ﺰﻴﻛﺮﺗ لﻮــﺤﺗ ﻰﻟإ ﺮﻴــﺸﻳ اﺬــﻫو .ﺔــﺤﺋﺎﺠﻟا ﻞــﺒﻗ ﺎــﻣ تﺎﻳﻮﺘــﺴﻣ ﻰــﻟإ ﺔــﻴﻤﻟﺎﻌﻟا تارﺎﻤﺜﺘــﺳﻻا تدﺎــﻋ ﺚــﻴﺣ
ﺔﻘﺛ ﻊﻣ ،ﺔﻴﻤﻟﺎﻌﻟا تارﺎﻤﺜﺘــﺳﻻا ﻲﻓ ﺔﻇﻮﺤﻠﻣ ةدﺎــﻳز بﺎﻌﻟﻷا ﺔﻋﺎﻨﺻ تﺪﻬــﺷ ﺪﻘﻓ ،قﻮــﺴﻟا ﺪﻴﺣﻮﺗ ﻦــﻣ ﻢــﻏﺮﻟا ﻰــﻠﻋ .ﺔﻴﻘﻳﻮــﺴﺘﻟا ﺔــﻳﺎﻋﺪﻟا ﺔــﻌﺑﺎﺘﻣ دﺮــﺠﻣ ﻦــﻣ ً
ﻻﺪــﺑ ،ﺔــﻳﻮﻗ
.ﺔﻴﺠﻴﺗاﺮﺘــﺳﻻا تارﺎﻤﺜﺘــﺳﻻا ﻰﻠﻋ ﺮﺒﻛﻷا ﺰﻴﻛﺮﺘﻟا ﻦﻣ ﻢﻏﺮﻟا ﻰﻠﻋ ،عﺎــﻄﻘﻟا ﻲﻓ تارﺎﻤﺜﺘــﺳﻻا ةدﺎــﻳز ﻰــﻟإ ﻚــﻟذ ىدأ ﺪــﻗو .ﻦــﻴﻴﻤﻟﺎﻌﻟا ﻦﻳﺮﻤﺜﺘــﺴﻤﻟا ﻞــﺒﻗ ﻦــﻣ ﺮــﺒﻛأ
.ﺎﺑوروأو ةﺪﺤﺘﻤﻟا تﺎــﻳﻻﻮﻟا ﻲﻓ ﺮﻘﺘــﺴﻤﻟا ﺮﻴﻏ يدﺎﺼﺘﻗﻻا ﻊﺿﻮﻟاو ﺔﻣﺎﻌﻟا ﺔــﻴﻃﻮﺒﻬﻟا قﻮــﺴﻟا تﺎــﻳﻮﻨﻌﻣ ﻰــﻠﻋ ﺎــ ً
ﺤﺿاو ا
ً
ﺮــﺷﺆﻣ ﺔــﻣﺎﻌﻟا ضوﺮــﻌﻟا ﻲــﻓ ضﺎــﻔﺨﻧﻻا ﺪــﻌﻳ
ﺚﻴﺣ ،ﺔﻴﺠﻴﺗاﺮﺘــﺳﻻا تارﺎﻤﺜﺘــﺳﻻا تر ّ
ﺪﺼﺗ ،ﻚﻟذ ﻦﻣ
ً
ﻻﺪﺑ .ﺔﻀﻣﺎﻐﻟا ءاﻮﺟﻷا هﺬــﻫ ّﻞﻇ ﻲــﻓ ةﺪــﻳﺪﺠﻟا ﺔــﻣﺎﻌﻟا تﺎــﺟاردﻹا هﺎــﺠﺗ ا
ً
رﺬــﺣ ﺮــﺜﻛأ نوﺮﻤﺜﺘــﺴﻤﻟا ﺢــﺒﺼﻳ ،ﻲــﻟﺎﺘﻟﺎﺑو
.2021 مﺎﻋ ﻦﻣ ﺚﻟﺎﺜﻟا ﻊــﺑﺮﻟا ﻰﻟإ لوﻷا ﻊﺑﺮﻟا ﻲﻓ رﻻود رﺎــﻴﻠﻣ 23.4 ـــﺑ ﺔــﻧرﺎﻘﻣ ،رﻻود رﺎــﻴﻠﻣ 101.4 ﻎــﻠﺑ ﺪــﻳﺪﺟ ﻲــﺳﺎﻴﻗ ﻢــﻗر ﻰــﻟإ تﺎــﻘﻔﺼﻟا ﺔــﻤﻴﻗ ﺖــﻠﺻو
ﻰﻟإ تﺎﻛﺮــﺸﻟا جﺎﺘﺤﺗ .ﻦﻴﻴﺠﻴﺗاﺮﺘــﺳﻻا ﻦﻳﺮﻤﺜﺘــﺴﻤﻟا بﺬﺠﻟ تاداﺮﻳﻹا ﺪﻴﻟﻮﺗ ﻰﻠﻋ ﺎــﻬﺗرﺪﻗو ﻞــﻳﻮﻄﻟا ىﺪــﻤﻟا ﻰــﻠﻋ ﺎــﻬﺗﺎﻧﺎﻜﻣإ تﺎﻛﺮــﺸﻟا ﺢــﻴﺿﻮﺗ ﺔــﻴﻤﻫأ مﺎــﻗرﻷا هﺬــﻫ زﺮــﺒﺗ
ﺚﻴﺣ ﺔﻋﺎﻨﺼﻠﻟ ﺔــﻴﺑﺎﺠﻳا ﺔﻣﻼﻋ ﻮﻫ ﺔﻴﺠﻴﺗاﺮﺘــﺳﻻا تارﺎﻤﺜﺘــﺳﻻا ﻮﺤﻧ لﻮﺤﺘﻟا .ﺪﻴﻌﺒﻟا ىﺪــﻤﻟا ﻰــﻠﻋ ﺔــﻴﺤﺑﺮﻟاو ﻮــﻤﻨﻟا ﻖــﻴﻘﺤﺗ ﻪــﻨﻜﻤﻳ ﺞــﺘﻨﻣو يﻮــﻗ لﺎــﻤﻋأ جذﻮــﻤﻧ ﻰــﻠﻋ ظﺎــﻔﺤﻟا
ﺔﻈﻓﺎﺤﻤﻟاو ةدﺎــﻳﺮﻟا ﺔﻣﺪﻘﻣ ﻲﻓ تﺎﻛﺮــﺸﻟا ءﺎﻘﺑ ّ
ﻢﻬﻤﻟا ﻦﻣ ،ﺔــﻋﺎﻨﺼﻟا رﻮﻄﺗ راﺮﻤﺘــﺳا ﻊــﻣ .بﺎــﻌﻟﻷا تﺎﻛﺮــﺸﻟ ﺔــﻴﺤﺑﺮﻟاو ﻞــﻤﺘﺤﻤﻟا ﻮــﻤﻨﻟا ﻲــﻓ ﻦﻳﺮﻤﺜﺘــﺴﻤﻟا ﺔــﻘﺛ ﻰــﻠﻋ لﺪــﻳ
.ﻮﻤﻨﻟا ﺰﻳﺰﻌﺗو ﻦﻴﻴﺠﻴﺗاﺮﺘــﺳﻻا ﻦﻳﺮﻤﺜﺘــﺴﻤﻟا بﺬــﺠﻟ ﻲــﺴﻓﺎﻨﺘﻟا ﺎــﻬﻗﻮﻔﺗ ﻰــﻠﻋ
سأر ﻞﺒﻗ ﻦﻣ تارﺎﻤﺜﺘــﺳﻻا(VC) ﺮﻣﺎﻐﻤﻟا لﺎــﻤﻟا
تﺎﻛﺮﺸﻟا تارﺎﻤﺜﺘــﺳا
ذاﻮﺤﺘــﺳﻻاو جﺎﻣﺪﻧﻻا تﺎﻴﻠﻤﻋ ﺔﻴﻟوﻷا ﺔﻣﺎﻌﻟا تﺎــﺣوﺮﻄﻟاو (M&A AND IPOS )
2020
2021 2022 2023
$ 1,919
$246
$594
$1,812
(Investgame, 2022)
$ 2,308
$137
$761 $541
ﺎﻤﻟﺎﻄﻟ ،(M&A ) ذاﻮﺤﺘــﺳﻻاو جﺎﻣﺪﻧﻻا تﺎﻴﻠﻤﻋ رﺎــﻃإ ﻲــﻓ
ﻮﻤﻧ ﺔﻴﺠﻴﺗاﺮﺘــﺳا ﺮﺒﺘﻌﺗ لاﺰــﺗ ﻻو ﺪــﻴﺣﻮﺘﻟا تﺎــﻴﻠﻤﻋ ﺖــﻧﺎﻛ
ﻊــﺳﻮﺘﻳ ،ﻚﻟذ ﻰﻟإ ﺔﻓﺎﺿﻹﺎﺑ .ىﺮﺒﻜﻟا تﺎﻛﺮــﺸﻠﻟ ﺔﻴــﺳﺎﺳأ
صﺎﺨﻟا لﺎﻤﻟا سأر تﺎﻛﺮــﺷ نأ ىﺮﻧ ﺚــﻴﺣ ،ﻦﻳﺮﺘــﺸﻤﻟا ﻢــﻟﺎﻋ نﻮﻌــﺴﻳ صﺎﺨﻟا لﺎﻤﻟا سأر ﻞﻳﻮﻤﺗ تاذ تﺎﻛﺮــﺷو
ﺔﻳﺮﻜﻓ ﺔﻴﻜﻠﻣ” ﻚــﻠﺘﻤﺗ تﺎﻫﻮﻳدﻮﺘــﺳا ﻰــﻠﻋ ذاﻮﺤﺘــﺳﻼﻟ ﺔﻳﺮﻜﻔﻟا ﺔــﻴﻜﻠﻤﻟاو لﻮﺻﻷا ﻲــﻓ ﺔــﺒﻏﺮﻟا .”ﺔﻣاﺪﺘــﺴﻣ
نوﺮﺘــﺸﻤﻟا ﺚﺤﺒﻳ ﺚﻴﺣ ﻰﻀﻣ ﺖــﻗو يأ ﻦــﻣ ﺮــﺒﻛأ “ةﺪــﻴﺠﻟا” .ﻮﻤﻨﻠﻟ ةﺪــﻳﺪﺟ قﺮﻃ ﻦــﻋ
ﺲــﺳﺆﻤﻟا ﻚﻳﺮــﺸﻟا ،ﺖﺑ نﺎﻓأ
ﻦﻳﺮﻤﺜﺘــﺴﻤﻟا مﺎﻤﺘﻫا دادﺰﻳو ،ﻲــﺳﺎﺳأ ﻞﻜــﺸﺑ ﺔﻳﻮﻘﻟا تﺎﻛﺮــﺸﻟا ﻮﺤﻧ ﺔﺻﺎﺨﻟا تارﺎﻤﺜﺘــﺳﻻا لﻮﺤﺘﺗ .(لوﻷا ءﺰﺠﻟا) لﻮﺻﻷا ءاﺮــﺸﺑ تﺎﻛﺮــﺸﻟا ﻲﻓ ﻦﻴﻴﺠﻴﺗاﺮﺘــﺳﻻا
(رﻻود نﻮﻴﻠﻤﻟﺎﺑ) لوﻷا ﻊــﺑﺮﻟا ﻲﻓ بﺎﻌﻟﻷا ﺔــﻋﺎﻨﺻ ﻲــﻓ ﺔــﻴﻤﻟﺎﻌﻟا ﺔــﺻﺎﺨﻟا تارﺎﻤﺜﺘــﺳﻻا
18 ﺔــﺤﻔﺼﻟا
نﺎﺘﺴﻛﺎﺑو ﺎﻴﻘﻳﺮﻓأ لﺎﻤﺷو ﻂﺳوﻷا قﺮﺸﻟا ﻲﻓ بﺎﻌﻟﻷا ﺪﻬﺸﻣ | ﺔﻴﻤﻟﺎﻌﻟا ﺔﻳؤﺮﻟا | قﻮﺴﻟا تﺎﻣﻮﻠﻌﻣ ﺔﺣﻮﻟ :بﺎﻌﻟﻷا ﺎﻴﺟﻮﻟﻮﻨﻜﺗ ﺮﻳﺮﻘﺗ

ﺔﻘﻔﺻ 22 ﻊــﻣ ،ﻲﺠﻴﺗاﺮﺘــﺳا ﺮﻤﺜﺘــﺴﻣ زﺮــﺑﺄﻛ EMBRACER GROUP ﺔــﻋﻮﻤﺠﻣ تﺮــﻬﻇ
ءاﺮــﺷ ﺔﻇﻮﺤﻠﻤﻟا تاذاﻮﺤﺘــﺳﻻا ﺔﻴﻠﻤﻋ ﺖــﻨﻤﻀﺗ .رﻻود رﺎــﻴﻠﻣ 3.8 ﺎــﻫرﺪﻗ ﺔــﻴﻟﺎﻤﺟإ ﺔــﻤﻴﻘﺑ
2022 ﺲﻄــﺴﻏأ ﻲﻓ ذاﻮﺤﺘــﺳا تﺎﻴﻠﻤﻋ ﺖــﺳو ،رﻻود رﺎﻴﻠﻣ 3.1 ﺔﻤﻴﻘﺑ ASMODEE
SQUARE ENIX – ﻦﻣ تﺎﻫﻮﻳدﻮﺘــﺳا ثﻼﺛ ءاﺮــﺷو ،رﻻود نﻮﻴﻠﻣ 765 ﺔﻤﻴﻘﺑ
– SQUARE ENIX MONTRÉAL و CRYSTAL DYNAMICS EIDOS-MONTRÉAL
ضﺎﻔﺨﻧاو تﺎﻘﻔﺼﻟا ﺔــﻤﻴﻗ ةدﺎــﻳز ءارو ﺔــﻨﻣﺎﻜﻟا بﺎﺒــﺳﻷا ﺪــﺣأ .رﻻود نﻮــﻴﻠﻣ 300 ﺔــﻤﻴﻘﺑ
.ﺎﻫﺪﻴﺣﻮﺗو ﺔــﻤﺋﺎﻘﻟا تﺎﻛﺮــﺸﻟا ﻰﻠﻋ ذاﻮﺤﺘــﺳﻻا ﻰﻠﻋ ﺰﻴﻛﺮﺘﻟا ﻮــﻫ ﺔــﻘﻠﻐﻤﻟا تﺎــﻘﻔﺼﻟا دﺪــﻋ .مﺎﻋ ﻞﻜــﺸﺑ تﻼﻣﺎﻌﻤﻟا ﻦﻣ ﻞﻗأ دﺪﻌﺑ ﻦــﻜﻟو تﺎﻘﻔﺼﻟا ﺔــﻤﻴﻗ ةدﺎــﻳز ﻰــﻟإ ﻚــﻟذ يدﺆــﻳ
ﺔﺻﺎﺨﻟا تارﺎﻤﺜﺘــﺳﻻا
ذاﻮﺤﺘﺳﻻاو جﺎﻣﺪﻧﻻا ﺔﻣﺎﻌﻟا تﺎــﺣوﺮﻄﻟا
ﻲﻟﺎﻤﺟﻹا
3%
68%
29%
ﺔﻘﻔﺻ 626
ﻦﻳﺮﻤﺜﺘــﺴﻤﻟا زﺮﺑأ
ﻞﻜــﺸﺑ ﺔﻳﻮﻘﻟا تﺎﻛﺮــﺸﻟا ﻮﺤﻧ ﺔﺻﺎﺨﻟا تارﺎﻤﺜﺘــﺳﻻا لﻮﺤﺘﺗ
ﻲﻓ ﻦﻴﻴﺠﻴﺗاﺮﺘــﺳﻻا ﻦﻳﺮﻤﺜﺘــﺴﻤﻟا مﺎﻤﺘﻫا دادﺰﻳو ،ﻲــﺳﺎﺳأ .(لوﻷا ءﺰﺠﻟا) لﻮﺻﻷا ءاﺮــﺸﺑ تﺎﻛﺮــﺸﻟا
2023 مﺎﻋ ﻦﻣ لوﻷا ﻊﺑﺮﻟا ﻲــﻓ ﺔــﻴﻤﻟﺎﻌﻟا بﺎــﻌﻟﻷا تارﺎﻤﺜﺘــﺳا
.تﺎﻛﺮــﺸﻟا تارﺎﻤﺜﺘــﺳا ،( M&A) ذاﻮﺤﺘــﺳﻻاو جﺎﻣﺪﻧﻻا ،( IPOS) ﺔﻴﻟوﻷا ﺔﻣﺎﻌﻟا تﺎﺣوﺮﻄﻟا
.ﺔﻴﺤﺑﺮﻟاو ﻮﻤﻨﻠﻟ ﺔــﻠﺋﺎﻫ تﺎﻧﺎﻜﻣإ ﻊــﻣ ،رﺎﻤﺜﺘــﺳﻼﻟ ﺔﺑذﺎﺟ بﺎﻌﻟﻷا ﺔــﻋﺎﻨﺻ لاﺰــﺗ ﻻ ،قﻮــﺴﻟا ﺪــﻴﺣﻮﺗ ﻦــﻣ ﻢــﻏﺮﻟا ﻰــﻠﻋ
ﺐﻠﻄﻟا ةدﺎﻳز ﻰﻟإ ىدأ ﺎــﻤﻣ ،ﻢﻟﺎﻌﻟا ءﺎﺤﻧأ ﻊــﻴﻤﺟ ﻲــﻓ ﻦﻴﺒﻋﻼﻟ ــ ً
ﻻﻮﺻو ﺮــﺜﻛأ ﺔــﻋﺎﻨﺼﻟا ﺖــﺤﺒﺻأ ،ﺮــﺿﺎﺤﻟا ﺖــﻗﻮﻟا ﻲــﻓ
ﻮﻤﻨﻟا ﻊﻓد ﻲﻓ ﺎ ً
ﻤــﺳﺎﺣ ا
ً
رود تاذاﻮﺤﺘــﺳﻻاو ﺔﻴﺠﻴﺗاﺮﺘــﺳﻻا تارﺎﻤﺜﺘــﺳﻻا ﺐﻌﻠﺗ .بﺎــﻌﻟﻷا تﺎــﻣﺪﺧو تﺎــﺠﺘﻨﻣ ﻰــﻠﻋ
..ﻦﻴﺒﻋﻼﻟ ةرﻮــﻄﺘﻤﻟا تﺎﺟﺎﻴﺘﺣﻻا ﺔــﻴﺒﻠﺘﻟ ﺎﻬﺿوﺮﻋ ﻊــﻳﻮﻨﺗو ﺎﻬﻗﺎﻄﻧ ﻊﻴــﺳﻮﺘﻟ تﺎﻛﺮــﺸﻟا ﻰﻌــﺴﺗ ﺚــﻴﺣ ،قﻮــﺴﻟا ﻲــﻓ ﻚﻳﺮــﺷ ،داﺆﻓ قرﺎﻃ
19 ﺔــﺤﻔﺼﻟا
نﺎﺘﺴﻛﺎﺑو ﺎﻴﻘﻳﺮﻓأ لﺎﻤﺷو ﻂﺳوﻷا قﺮﺸﻟا ﻲﻓ بﺎﻌﻟﻷا ﺪﻬﺸﻣ | ﺔﻴﻤﻟﺎﻌﻟا ﺔﻳؤﺮﻟا | قﻮﺴﻟا تﺎﻣﻮﻠﻌﻣ ﺔﺣﻮﻟ :بﺎﻌﻟﻷا ﺎﻴﺟﻮﻟﻮﻨﻜﺗ ﺮﻳﺮﻘﺗ
(Data AI, State of Mobile 2023)

(Konvoy, 2023)
تﺪﻬــﺷ ،بﺎﻌﻟﻷا ﺔﻋﺎﻨﺻ ﻲــﻓ
ةﺮﻜﺒﻣ ﻞﺣاﺮﻣ ﻲــﻓ تارﺎﻤﺜﺘــﺳﻻا
ﻞﻜــﺸﺑ ﻞﻳﻮﻤﺘﻟا ﻢﺠﺣ ﻲﻓ ةدﺎــﻳز ﺔﻤﻴﻗ ﺖﻌﻔﺗرا ﺚــﻴﺣ ،يﻮﻨــﺳ
ﻞﻳﻮﻤﺘﻟا تﻻﻮــﺟ ﻲﻓ ﻞــﻳﻮﻤﺘﻟا
نﻮﻴﻠﻣ 4.2 ) ٪14 ﺔﺒــﺴﻨﺑ ﺔــﻴﻟوﻷا
،(رﻻود نﻮــﻴﻠﻣ 3.7 ﻞــﺑﺎﻘﻣ رﻻود
أ ﻞﻳﻮﻤﺘﻟا ﺔﻠــﺴﻠﺳ ﺔــﻤﻴﻗ تدازو رﻻود نﻮﻴﻠﻣ 28.7 ) ٪43 ﺔﺒــﺴﻨﺑ
.(رﻻود نﻮﻴﻠﻣ 20.1 ﻞــﺑﺎﻘﻣ

دﺪﻋ ضﺎﻔﺨﻧا ﻦــﻣ ﻢﻏﺮﻟا ﻰــﻠﻋ
بﺎﻌﻟﻷا عﺎﻄﻗ ﻮــﻤﻧ نﺎﻛ ،تﺎــﻘﻔﺼﻟا تارﺎﻤﺜﺘﺳا ﺮﻴــﺸﺗ ﺚﻴﺣ ،ا ً
ﺮﻘﺘــﺴﻣ
ﻞﺣاﺮﻤﻟا ﻲﻓ ﺮــﻣﺎﻐﻤﻟا لﺎــﻤﻟا سأر
ﺔﻘﺛ ﻦﻣ ٍ
لﺎﻋ ىﻮﺘــﺴﻣ ﻰــﻟإ ةﺮــﻜﺒﻤﻟا
عﺎﻄﻘﻟا تﺎﻧﺎﻜﻣإ ﻲــﻓ ﻦﻳﺮﻤﺜﺘــﺴﻤﻟا
،ﻚﻟذ ﻊﻣو .ﺔﻴﺤﺑﺮﻟا ﻲــﻓ ﺔــﻘﺜﻟا ءﺎــﻨﺑو مﻮﻴﻟا ﻦﻳﺮﻤﺜﺘــﺴﻤﻟا نأ ﻲــﻨﻌﻳ اﺬــﻫ
ﺔﻳرﺎﻤﺜﺘــﺳﻻا ﻢﻬﺗاراﺮﻗ ﻲﻓ ﺔــﻘﺛ ﺮــﺜﻛأ
ﻦﻣ ﺪﻳﺰﻣ رﺎﻤﺜﺘــﺳﻼﻟ داﺪﻌﺘــﺳا ﻰﻠﻋو ﻲﺘﻟا تﺎﻛﺮــﺸﻟا ﻲﻓ لﺎــﻤﻟا سأر
ﺔﻳﻮﻗ تﺎﻧﺎﻜﻣإ ﺎــﻬﻳﺪﻟ نأ نوﺪــﻘﺘﻌﻳ .ﻞﻳﻮﻄﻟا ىﺪﻤﻟا ﻰــﻠﻋ .
ﺔﻘﻔﺻ 22
$1,812
ﺔﻘﻔﺻ 201
$2,308
Q1-2022
ﺔﻘﻔﺻ 103
$761
عﻮﻤﺠﻤﻟا
$898
عﻮﻤﺠﻤﻟا
$4,119
Q1 2023
ﻊﺑﺮﻟا ﻲﻓ ﺮــﻣﺎﻐﻤﻟا لﺎــﻤﻟا سأر ﻞــﻳﻮﻤﺗ
لوﻷا ﻊﺑﺮﻟا ﻞﺑﺎﻘﻣ 2022 مﺎــﻋ ﻦــﻣ لوﻷا
(رﻻود نﻮﻴﻠﻤﻟﺎﺑ) 2023 مﺎــﻋ ﻦــﻣ
ﺔﻘﻔﺻ 6
$137
ةﺮﻛﺬﺘﻟا ﺔﻤﻴﻗ ﻂــﺳﻮﺘﻣ
$20.1
ةﺮﻛﺬﺘﻟا ﺔﻤﻴﻗ ﻂــﺳﻮﺘﻣ
$28.7
ةﺮﻛﺬﺘﻟا ﺔﻤﻴﻗ ﻂــﺳﻮﺘﻣ
$4.2
ةﺮﻛﺬﺘﻟا ﺔﻤﻴﻗ ﻂــﺳﻮﺘﻣ
$3.7
ﺔﻠﺣﺮﻤﻟا تﺎﻛﺮــﺸﻟ ٪13 ﺔﺒــﺴﻨﺑ (VC) ﺮﻣﺎﻐﻤﻟا لﺎﻤﻟا سأر ﺮــﻛاﺬﺗ ﻢــﺠﺣ دﺎــﻳدزا
.( SERIES A ) أ ﺔﺌﻓ ﻦﻣ تﺎﻛﺮــﺸﻟ ٪42 ﺔﺒــﺴﻨﺑو (SEED STAGE) ﻰﻟوﻷا
.ﺮﻜﺒﻣ ﺖﻗو ﻲــﻓ ﻦﻳﺰﺋﺎﻔﻟا ﻰﻠﻋ ﺔــﻨﻫاﺮﻤﻟا ﻰــﻠﻋ ةﺮــﻜﺒﻤﻟا ﻞــﺣاﺮﻤﻟا ﻲــﻓ نوﺮﻤﺜﺘــﺴﻤﻟا صﺮــﺤﻳ
20 ﺔــﺤﻔﺼﻟا
نﺎﺘﺴﻛﺎﺑو ﺎﻴﻘﻳﺮﻓأ لﺎﻤﺷو ﻂﺳوﻷا قﺮﺸﻟا ﻲﻓ بﺎﻌﻟﻷا ﺪﻬﺸﻣ | ﺔﻴﻤﻟﺎﻌﻟا ﺔﻳؤﺮﻟا | قﻮﺴﻟا تﺎﻣﻮﻠﻌﻣ ﺔﺣﻮﻟ :بﺎﻌﻟﻷا ﺎﻴﺟﻮﻟﻮﻨﻜﺗ ﺮﻳﺮﻘﺗ

نﻵا ﺢﻴــﺷﺮﺘﻟﺎﺑ ﻢﻗ
ﻲﺘﻟا بﺎﻌﻟﻷا لﺎﺠﻣ ﻲــﻓ ﺔﺌــﺷﺎﻧ تﺎﻛﺮــﺷ 10 ﻰﻠﻋأ ﺔﻤﺋﺎﻗ ﻲــﻓ رﻮــﻬﻈﻟا
ﺎ ً
ﻳﻮﻨــﺳ نﺎﺘــﺴﻛﺎﺑو ﺎﻴﻘﻳﺮﻓأ لﺎﻤــﺷو ﻂــﺳوﻷا قﺮــﺸﻟا ﻲﻓ ﺎﻬﺘﻌﺑﺎﺘﻣ ﺐﺠﻳ
بﺎﻌﻟﻷا لﺎﺠﻣ ﻲﻓ ﺔﺌــﺷﺎﻧ تﺎﻛﺮــﺷ 10
ﻞﻀﻓأ ﻦﻋ ﻒــﺸﻜﻠﻟ ﺖﻗﻮﻟا نﺎﺣ ؟بﺎﻌﻟﻷا تﺎﻬﺟاﻮﻣ ﻢﻈﻋﻷ ﺪﻌﺘــﺴﻣ ﺖﻧأ ﻞﻫ
ﻦﻳﺬﻟا ﺔﻘﻄﻨﻤﻟا ﻲــﻓ بﺎﻌﻟﻷا لﺎﺠﻣ ﻲﻓ ﻦﻳﺮﻜﺘﺒﻤﻟا أﺮــﺟأو زﺮﺑأ ضﺮــﻋو نﺎﺘــﺴﻛﺎﺑو ﺎــﻴﻘﻳﺮﻓأ لﺎﻤــﺷو ﻂــﺳوﻷا قﺮــﺸﻟا ﻲــﻓ
.2023 مﺎﻌﻟ بﺎﻌﻟﻷا ﺎﻴﺟﻮﻟﻮﻨﻜﺘﻟ يﻮﻨــﺴﻟا ﺎــﻧﺮﻳﺮﻘﺗ ﻲــﻓ ﻢــﻬﻴﻠﻋ ءﻮــﻀﻟا ﻂﻴﻠــﺴﺗ ﻢﺘﻴــﺳ
ﺖﻨﻛ ءاﻮﺳ .نﺎﺘــﺴﻛﺎﺑو ﺎﻴﻘﻳﺮﻓأ لﺎﻤــﺷو ﻂــﺳوﻷا قﺮــﺸﻟا ﻲﻓ ﺔﺌــﺷﺎﻨﻟا بﺎﻌﻟﻷا تﺎﻛﺮــﺷ زﺮﺑأ فﺎــﺸﺘﻛا ﻲﻓ ﺎﻧﺪﻋﺎــﺳ
ﻰﻠﻋأ ﺔﻤﺋﺎﻗ ﻲــﻓ ﺎﻬﺟاردإ ﻲﻓ ﺮﻈﻨﻠﻟ ﻚــﻳﺪﻟ ﺔﻠﻀﻔﻤﻟا بﺎــﻌﻟﻷا تﺎﻛﺮــﺷ ﺢﻴــﺷﺮﺘﺑ ﻢــﻗ ،ﺎــ
ً
ﻳرﺎﺠﺗ ﺎ ًﻜﻳﺮــﺷ وأ ا
ً
ﺮﻤﺜﺘــﺴﻣ ،ﺎــ
ً
ﺴﺳﺆﻣ
.تﺎﻛﺮﺷ
10
ﻲﻓ ا
ً
ﺮﻴﺒﻛ ﺎ
ً
ﺣﺎﺠﻧ ﻖــﻘﺤﺗو ،ﺔﻋﺎﻨﺼﻟا ﻞــﻳﻮﺤﺘﺑ مﻮﻘﺗو ،دوﺪﺤﻟا زوﺎــﺠﺘﺗ ﻲﺘﻟا بﺎــﻌﻟﻷا تﺎﻛﺮــﺸﺑ ﻖــﻟﺄﺘﻠﻟ ﻚــﺘﺻﺮﻓ ﻲــﻫ هﺬــﻫ
.بﺎﻌﻟﻷا تﺎﻬﺟاﻮﻣ ﻢــﻈﻋأ ﻦﻣ ا
ً
ءﺰﺟ نﻮﻜﺘﻟ ﺔﺻﺮﻔﻟا تﻮــﻔﺗ ﻻ .ﺎــﻴﻘﻳﺮﻓأ لﺎﻤــﺷو ﻂــﺳوﻷا قﺮــﺸﻟا ﺔــﻘﻄﻨﻣ
ﻲﻓ ﺔﺌــﺷﺎﻧ تﺎﻛﺮــﺷ 10 ﻞﻀﻓأ ﻦﻋ ﻒــﺸﻜﻨﻟو بﺎﻌﻟﻷا لﺎﺠﻣ ﻲﻓ ﺔﻠﻀﻔﻤﻟا ﻚﺘﻛﺮــﺷ ﺢﻴــﺷﺮﺘﺑ نﻵا ﻢﻗ ؟ﺮﻈﺘﻨﺗ اذﺎﻣ
!نﺎﺘﺴﻛﺎﺑو ﺎﻴﻘﻳﺮﻓأ لﺎﻤــﺷو ﻂــﺳوﻷا قﺮــﺸﻟا ﻲﻓ بﺎﻌﻟﻷا
2023 ﺮﺑﻮﺘﻛأ 16 :ﻲــﺋﺎﻬﻨﻟا ﺪــﻋﻮﻤﻟا
21 ﺔــﺤﻔﺼﻟا
نﺎﺘﺴﻛﺎﺑو ﺎﻴﻘﻳﺮﻓأ لﺎﻤﺷو ﻂﺳوﻷا قﺮﺸﻟا ﻲﻓ بﺎﻌﻟﻷا ﺪﻬﺸﻣ | ﺔﻴﻤﻟﺎﻌﻟا ﺔﻳؤﺮﻟا | قﻮﺴﻟا تﺎﻣﻮﻠﻌﻣ ﺔﺣﻮﻟ :بﺎﻌﻟﻷا ﺎﻴﺟﻮﻟﻮﻨﻜﺗ ﺮﻳﺮﻘﺗ

2023 لوﻷا ﻊﺑﺮﻟا
بﺎﻌﻟﻷا ﺔﻋﺎﻨﺻ ﺪﻬﺸﻣ
ﻂﺳوﻷا قﺮﺸﻟا ﺔﻘﻄﻨﻣ ﻲﻓ نﺎﺘﺴﻛﺎﺑو ﺎﻴﻘﻳﺮﻓأ لﺎﻤﺷو

ﺔﻘﻄﻨﻣ ﻲــﻓ بﺎﻌﻟﻷا قﻮــﺳ ﻮﻤﻧ ﺰــﻳﺰﻌﺗ ﻦــﻜﻤﻳ
ﻲﻓ نﺎﺘﺴﻛﺎﺑو ﺎﻴﻘﻳﺮﻓأ لﺎﻤــﺷو ﻂــﺳوﻷا قﺮــﺸﻟا ﺔﻴــﺴﻴﺋﺮﻟا ﻞﻣاﻮﻌﻟا ﺪﺣأ .ﻞﻣاﻮﻋ ةﺪــﻌﺑ 2023 مﺎــﻋ
ﻒﺗاﻮﻬﻟا ﻰﻠﻋ بﺎــﻌﻟﻷا ﺔﻴﺒﻌــﺷ ةدﺎﻳز ﻮــﻫ ﻮﻤﻧ ﺮﻤﺘــﺴﻳ نأ ﻊﻗﻮﺘﻤﻟا ﻦــﻣ .ﺔــﻟﻮﻤﺤﻤﻟا
ﺔﻘﻄﻨﻤﻟا ﻲــﻓ ﺔﻟﻮﻤﺤﻤﻟا ﻒــﺗاﻮﻬﻟا ﻰــﻠﻋ بﺎــﻌﻟﻷا ﻒﺗاﻮﻬﻟا ﻰﻠﻋ سﺎــﻨﻟا ﻦﻣ ﺪــﻳﺰﻤﻟا ﻞــﺼﺤﻳ ﺚــﻴﺣ .ﺔﻔﻠﻜﺘﻟا ةرﻮــﺴﻴﻣ تﺎﻧﺎﻴﺑ ﻂــﻄﺧو ﺔــﻴﻛﺬﻟا
بﺎﻌﻟﻷا يرﻮﻄﻣ دﺪــﻋ دادﺰﻳ ،ﻚﻟذ ﻰــﻟإ ﺔــﻓﺎﺿﻹﺎﺑ ﻰﻟإ يدﺆﻳ ﺎﻤﻣ ،ﺔــﻘﻄﻨﻤﻟا ﻲــﻓ ﻦﻳﺮــﺷﺎﻨﻟاو ﺐﻄﻘﺘــﺴﻳ ﻲﻟﺎﺘﻟﺎﺑو ،ةﺪﻳﺪﺟ بﺎــﻌﻟأ رﺎــﺸﺘﻧا ﺖﺒﻌﻟ .قﻮــﺴﻟا ﻰﻟإ ﻦﻴﺒﻋﻼﻟا ﻦــﻣ ﺪــﻳﺰﻤﻟا
ا ً
رود ﺎ ًﻀﻳأ (ESPORTS
) ﺔــﻴﻧوﺮﺘﻜﻟﻹا تﺎــﺿﺎﻳﺮﻟا
.ﺔﻘﻄﻨﻤﻟا ﻲــﻓ بﺎﻌﻟﻷا ﺔﻋﺎﻨﺻ ﻮــﻤﻧ ﻲــﻓ ا ً
ﺮــﻴﺒﻛ
ةﺮﻫﺎﻇ ﺔﻴﻧوﺮﺘﻜﻟﻹا تﺎــﺿﺎﻳﺮﻟا ﺖــﺤﺒﺻأ ﺪــﻘﻟ
تﻻﻮﻄﺑ ﻲﻓ ةدﺎﻳز ﺔــﻘﻄﻨﻤﻟا تﺪﻬــﺷو ،ﺔــﻴﻤﻟﺎﻋ بﺬﺟ ﺎﻤﻣ ،ﺔــﻴﻧوﺮﺘﻜﻟﻹا تﺎــﺿﺎﻳﺮﻟا تﺎــﻴﻟﺎﻌﻓو .ﻦﻴﺒﻋﻼﻟاو ﻦﻴﻌﺠــﺸﻤﻟا ﻦﻣ ا ً
ﺪــﻳاﺰﺘﻣ ا
ً
دﺪــﻋ
1.8
رﻻود رﺎﻴﻠﻣ

نﺎﺘــﺴﻛﺎﺑو ﺎﻴﻘﻳﺮﻓأ لﺎﻤــﺷو ﻂــﺳوﻷا قﺮــﺸﻟا ﺔﻘﻄﻨﻣ ﻲﻓ بﺎﻌﻟﻷا قﻮــﺳ ﻢﺠﺣ 2026 مﺎﻋ ﻞﺑﺎﻘﻣ 2022 مﺎــﻋ
ﺐﻛﺮﻤﻟا يﻮﻨــﺴﻟا ﻮﻤﻨﻟا لﺪــﻌﻣ ﻎــﻠﺒﻳ ﺎً
ﻳﻮﻨــﺳ 10%

(Newzoo, 2023)
قﺮــﺸﻟا ﺔﻘﻄﻨﻣ ﻲﻓ بﺎﻌﻟﻷا قﻮــﺳ ﺪﻬــﺸﻳ نأ ﻊ ّﻗﻮﺘﻤﻟا ﻦﻣ
ﻞﺼﻳ ﺚﻴﺣ ا ً
ﺮﻘﺘــﺴﻣ ا
ً
ﻮﻤﻧ نﺎﺘــﺴﻛﺎﺑو ﺎﻴﻘﻳﺮﻓأ لﺎﻤــﺷو ﻂــﺳوﻷا
.٪ 10 ﻎﻠﺒﻳ ﺐﻛﺮﻣ يﻮﻨــﺳ ﻮﻤﻧ لﺪــﻌﻤﺑ رﻻود رﺎــﻴﻠﻣ 2.8 ﻰــﻟإ
2022
2.8
رﻻود رﺎﻴﻠﻣ
2026
23 ﺔــﺤﻔﺼﻟا
نﺎﺘﺴﻛﺎﺑو ﺎﻴﻘﻳﺮﻓأ لﺎﻤﺷو ﻂﺳوﻷا قﺮﺸﻟا ﻲﻓ بﺎﻌﻟﻷا ﺪﻬﺸﻣ | ﺔﻴﻤﻟﺎﻌﻟا ﺔﻳؤﺮﻟا | قﻮﺴﻟا تﺎﻣﻮﻠﻌﻣ ﺔﺣﻮﻟ :بﺎﻌﻟﻷا ﺎﻴﺟﻮﻟﻮﻨﻜﺗ ﺮﻳﺮﻘﺗ

ﻂﺳوﻷا قﺮــﺸﻟا ﺔﻘﻄﻨﻣ ﻲﻓ نﻮــﺒﻋﻼﻟانﺎﺘﺴﻛﺎﺑو ﺎﻴﻘﻳﺮﻓأ لﺎﻤــﺷو
ﺐﻛﺮﻤﻟا يﻮﻨــﺴﻟا ﻮﻤﻨﻟا لﺪــﻌﻣ ﻎــﻠﺒﻳ ﺎًّ
ﻳﻮﻨﺳ 5% تﺎﻧﺎﻴﺒﻟا ﻂــﻄﺧو ةرﻮــﺴﻴﻤﻟا ﺔﻴﻛﺬﻟا ﻒﺗاﻮﻬﻟا رﺎﻌــﺳأ عﺎــﻔﺗرا
ﻦﻣ ﺔﻌــﺳاو ﺔﺌﻔﻟ ﺔﻴﻧﺎﻜﻣإ ﺮﺜﻛأ ﺐــﻌﻠﻟا ﻞــﻌﺟ ﺪــﻗ ﺔــﻟﻮﻤﺤﻤﻟا ةﺪﻋﺎﻗ ةدﺎﻳﺰﻟ ﺔــﺻﺮﻓ حﺎﺗأ ﺎﻤﻣ .ﺔــﻘﻄﻨﻤﻟا ﻲــﻓ صﺎﺨــﺷﻷا
ﺔﺑﺎــﺸﻟا لﺎﻴﺟﻷا ﻚﻟذ ﻲﻓ ﺎﻤﺑ ،بﺎــﻌﻟﻷا ﻲــﻓ ﻦﻴﻣﺪﺨﺘــﺴﻤﻟا .ﻖﺑﺎــﺴﻟا ﻲﻓ قﻮــﺴﻟا ﺎﻬﻴﻟإ ﺮﻘﺘﻔﺗ ﺖﻧﺎﻛ ﻲﺘﻟا ءﺎــﺴﻨﻟاو
ﻲﻓ ا ً
ﺮﻴﺒﻛ ا
ً
رود ﺎــ ًﻀﻳأ ﺐــﻌﻠﺗ ﺎــﻴﻓاﺮﻏﻮﻤﻳﺪﻟا نأ ﺮــﻛﺬﻟﺎﺑ رﺪــﺠﻳ
لﺎﻤــﺷو ﻂــﺳوﻷا قﺮــﺸﻟا ﺔﻘﻄﻨﻣ ﻲﻓ بﺎﻌﻟﻷا قﻮــﺳ ﻮﻤﻧ ٍ
لﺎﻋ فﺮﺼﺗ ﻞﺧﺪﺑ بﺎﺒــﺷ نﺎﻜــﺳ دﻮﺟو ﻊﻣ .ﺎﻴﻘﻳﺮﻓأ
ﺎ ً
ﻃﺎــﺸﻧ بﺎﻌﻟﻷا ﺖﺤﺒﺻأ ،
ٍ
لﺎﻋ ﺖــﻧﺮﺘﻧإ رﺎــﺸﺘﻧا لﺪــﻌﻣو
ﺎ ً
ﺼﺼﺨﺘﻣ ﺎ
ً
ﻃﺎــﺸﻧ نﻮﻜﻳ نأ ﻦــﻣ
ً
ﻻﺪــﺑ ﻦــﻳﺮﻴﺜﻜﻟ ﺎــ
ً
ﻴﻣﻮﻳ
.بﺎﺒــﺸﻟا ﻦﻴﻘﻫاﺮﻤﻠﻟ
٪10 ﻎﻠﺑ ﻊﻗﻮﺘﻤﻟا ﺐــﻛﺮﻤﻟا يﻮﻨــﺴﻟا ﻮﻤﻨﻟا لﺪــﻌﻣ ﻊــﻣ
مﺎﻋ لﻮﻠﺤﺑ ﺐــﻋﻻ نﻮﻴﻠﻣ 19.9 ﻰﻟإ ﻞــﺼﺗ ةرﺪــﻘﻣ ةدﺎــﻳزو
تﺎﻣﺎﻤﺘﻫا ﻊــﻣ نورﻮﻄﻤﻟا ﻖــﻓاﻮﺘﻳ نأ ﻢــﻬﻤﻟا ﻦــﻣ ،2026
.ﺔﻘﻄﻨﻤﻟا ﻲــﻓ عﻮﻨﺘﻤﻟاو ﻲــﻣﺎﻨﺘﻤﻟا رﻮــﻬﻤﺠﻟا تﻼــﻴﻀﻔﺗو قﻮــﺳ لﻼﻐﺘــﺳﻻ ﻦﻴﻴﻟوﺪﻟا ﻦﻳرﻮﻄﻤﻠﻟ ﺔﺻﺮﻓ ﻚــﻟذ ﺢــﻴﺘﻳ لﻼﺧ ﻦﻣ نﺎﺘــﺴﻛﺎﺑو ﺎﻴﻘﻳﺮﻓأ لﺎﻤــﺷو ﻂــﺳوﻷا قﺮــﺸﻟا ةﺪﻳﺮﻔﻟا ﺪﻴﻟﺎﻘﺘﻟاو تﺎــﻓﺎﻘﺜﻟا ﺲــﻜﻌﺗ بﺎــﻌﻟأ ءﺎــﺸﻧإ
تﺎﺟﺎﻴﺘﺣا ﻲــﺒﻠﺗ ﻲﺘﻟا بﺎﻌﻟﻷا ﻰــﻟإ ﺔــﻓﺎﺿﻹﺎﺑ ،ﺔــﻘﻄﻨﻤﻠﻟ
لﻼﺧ ﻦﻣ .ﺔﻴﻓاﺮﻏﻮﻤﻳد تﺎــﻋﻮﻤﺠﻣ وأ ةدﺪــﺤﻣ ﺔــﻳﺮﻤﻋ تﺎــﺌﻓ ﻮﻤﻨﻟا تﺎﻧﺎﻜﻣإ ﻦــﻣ ةدﺎﻔﺘــﺳﻻا ﻦﻳرﻮﻄﻤﻠﻟ ﻦــﻜﻤﻳ ،ﻚــﻟذ
قﺮــﺸﻟا ﺔﻘﻄﻨﻣ ﻲﻓ بﺎﻌﻟﻷا ﺔــﻋﺎﻨﺻ ﻲــﻓ ةﺮــﻴﺒﻜﻟا ﺔــﻴﺤﺑﺮﻟاو نﺎﺘﺴﻛﺎﺑو ﺎﻴﻘﻳﺮﻓأ لﺎﻤــﺷو ﻂــﺳوﻷا
2022
رﻻود رﺎــﻴﻠﻣ 67.4
2026
رﻻود رﺎــﻴﻠﻣ 87.3
(Newzoo, 2023)
90% OF INTERNATIONAL GAMING COMPANIES ARE LOOKING TO EXPAND TO MENAP IN THE NEXT YEAR
قﻮــﺴﻟا ﻲﻓ دﺪﺠﻟا ﻦﻴﻛرﺎــﺸﻤﻟا ﺔﻄــﺳاﻮﺑ ﻮﻤﻨﻟا اﺬﻫ ﺔﻳﺬﻐﺗ ﻢﺘﻳوﺎً
ﻴﻓﺎﻘﺛ ﺔﻠﺻ تاذ بﺎــﻌﻟأ ءﺎــﻨﺒﺑ نﻮــﻣﻮﻘﻳ ﻦــﻳﺬﻟا
ﺎﻴﻘﻳﺮﻓأ لﺎﻤــﺷو ﻂــﺳوﻷا قﺮــﺸﻟا ﺔﻘﻄﻨﻣ ﻲﻓ ﻊــﺳﻮﺘﻠﻟ ﻰﻌــﺴﺗ ﺔﻴﻟوﺪﻟا بﺎﻌﻟﻷا تﺎﻛﺮــﺷ ﻦﻣ 90%
.ﻞﺒﻘﻤﻟا مﺎــﻌﻟا لﻼﺧ نﺎﺘــﺴﻛﺎﺑو
2026 مﺎﻋ ﻞــﺑﺎﻘﻣ 2022 مﺎــﻋ
24 ﺔــﺤﻔﺼﻟا
نﺎﺘﺴﻛﺎﺑو ﺎﻴﻘﻳﺮﻓأ لﺎﻤﺷو ﻂﺳوﻷا قﺮﺸﻟا ﻲﻓ بﺎﻌﻟﻷا ﺪﻬﺸﻣ | ﺔﻴﻤﻟﺎﻌﻟا ﺔﻳؤﺮﻟا | قﻮﺴﻟا تﺎﻣﻮﻠﻌﻣ ﺔﺣﻮﻟ :بﺎﻌﻟﻷا ﺎﻴﺟﻮﻟﻮﻨﻜﺗ ﺮﻳﺮﻘﺗ

ﺎً
ﻴﻤﻟﺎﻋ ا ًﺰﻛﺮﻣ نﻮﻜﻧ نأ ﻲﻓ ﺎﻨﺘﻳؤر ةدﺎﻴﻘﺑ
ﺖﻧﺎﻛ ،ﺔﻘﻄﻨﻤﻟا ﻲﻓ عاﺪﺑﻹاو مﻼﻋﻺﻟ
ﻲﻓ (ﺲﻤﺷ) مﻼﻋﻺﻟ ﺔﻗرﺎﺸﻟا ﺔﻨﻳﺪﻣ ﻲﻓ بﺎﻌﻟﻷا ﺔﻋﺎﻨﺻ ﻮﻤﻧ ﻊﻓد ﺔﻌﻴﻠﻃ
ﺎﻴﻘﻳﺮﻓأ لﺎﻤﺷﻮﻄﺳوﻷا قﺮﺸﻟا ﺔﻘﻄﻨﻣ
بﺎﻌﻟﻷا قﻮﺳ ﺪﻬﺸﺗ ،مﻮﻴﻟا .نﺎﺘﺴﻛﺎﺑو ﺔﺻﺎﺧو ، ً
ﻼﺋﺎﻫ ا
ً
ﻮﻤﻧ ﺔﻘﻄﻨﻤﻟا ﻲﻓ
200 ﻦﻋ ﺪﻳﺰﻳ يﺬﻟا بﺎﺒﺸﻟا ﻞﻀﻔﺑ
.ﻦﻴﺛﻼﺜﻟا ﻦﺳ ﺖﺤﺗ ﺺﺨﺷ نﻮﻴﻠﻣ
ﻮﻤﻧ لﺪﻌﻤﺑ قﻮﺴﻟا ﻮﻤﻨﻳ نﺄﺑ تﺎﻌﻗﻮﺘﺑ ﻰﻟإ ﻞﺼﻴﻟ 10% ﻎﻠﺒﻳ ﺐﻛﺮﻣ يﻮﻨﺳ
حﺎﺘﺗ ،2026 مﺎﻋ لﻮﻠﺤﺑ رﻻود رﺎﻴﻠﻣ 2.8
بﺎﻌﻟﻷا يرﻮﻄﻤﻟ ﺔﻌﺋار صﺮﻓ
ﺔﻋﺎﻨﺻ رﺎﻫدزﺎﻨﻣ ةدﺎﻔﺘﺳﻼﻟ ﻦﻳﺮﺷﺎﻨﻟاو ﻲﻓ .بﺎﻌﻟﻷﺎﺑ ﺔﻘﻠﻌﺘﻤﻟا ﺎﻴﺟﻮﻟﻮﻨﻜﺘﻟا
ﺲﻴﻟ بﺎﻌﻟﻷا عﺎﻄﻗ نأ ﺪﻘﺘﻌﻧ ،ﺲﻤﺷ ﻞﺑ ،ةرﻮﻄﺘﻣ ﺔﻴﻬﻴﻓﺮﺗ ﺔﺼﻨﻣ ﻂﻘﻓ
ﻞﻤﻋ صﺮﻓ ءﺎﺸﻧإ ﻲﻓ ﺎ ًﻀﻳأ ﻢﻫﺎﺴﻳ
حور ﺰﻳﺰﻌﺗو ﻦﻴﻋﺪﻤﻟﺎﻨﻴﻓﺮﺘﺤﻤﻠﻟ ةﺪﻳﺪﺟ .ةﺮﻜﺘﺒﻤﻟا لﺎﻤﻋﻷا ةدﺎﻳر
مﻮﻘﻧ ،ﺔﻴﺗاﻮﻣ ﺔﺌﻴﺑ ﺮﻴﻓﻮﺗ لﻼﺧ ﻦﻣ ﺎﻤﻛ .ﻮﻤﻨﻟا اﺬﻫ ﻊﻳﺮﺴﺗ ﻲﻓ ﺎﻧروﺪﺑ
ﺔﻋﺎﻨﺼﻟا ﻲﻓ ﺔﻳﻮﻗ تﺎﻛاﺮﺷ ءﺎﻨﺒﺑ مﻮﻘﻧ ،بﺎﻌﻟﻸﻟ ﺔﻴﻠﺤﻤﻟا تﺎﻌﻤﺘﺠﻤﻟا ﻊﻤﺠﺗ
تﺎﺿﺎﻳﺮﻟﺎﺗﻻﻮﻄﺑ ﻢﻋد ﻰﻟإ ﺔﻓﺎﺿﻹﺎﺑ
ﻦﻣ ﺮﺜﻛأ ﻞﻌﻔﻟﺎﺑ ﺎﻨﻳﺮﺟأ ﺚﻴﺣ ،ﺔﻴﻧوﺮﺘﻜﻟﻹا 7000 ﻦﻣ ﺮﺜﻛأ ﺖﻌﻤﺟ ﺔﻘﺑﺎﺴﻣ 50
.ﻲﺣ ﺪﻫﺎﺸﻣ نﻮﻴﻠﻣ ﻦﻣ ﺮﺜﻛأو كرﺎﺸﻣ
رﻮﺘﻛﺪﻟا ةدﺎﻌﺴﻟا ﺐﺣﺎﺻ
ﻊﻓﺪﻤﻟا ﺪﻟﺎﺧ
(ﺲﻤﺷ) مﻼﻋﻺﻟ ﺔﻗرﺎﺸﻟا ﺔﻨﻳﺪﻣ – ﺲﻴﺋر
تﺎﻬﺠﻟا رود ﻮﻫ ﺎــﻣ
ﺰﻳﺰﻌﺗ ﻲﻓ ﺔــﻴﻣﻮﻜﺤﻟا ؟بﺎﻌﻟﻷا ﺔﻋﺎﻨﺻ
ﻊﻣ ﺎﻨﺘﻛاﺮﺸﺑ صﺎﺧ ﻞﻜﺸﺑ نورﻮﺨﻓ ﻦﺤﻧ
SHFT BUILD ءﺎﺸﻧﻹ قوﺮﺷ ءﺎﻛﺮﺷ
ﻦﻣ ﺪﻳﺮﻓ ﺞﻣﺎﻧﺮﺑ ﻮﻫو ،GAMETECH فﺪﻬﺘﺴﻳ ﺔﻘﻄﻨﻤﻟا ﻲﻓ ﻪﻋﻮﻧ
ﺔﻠﺻاﻮﻤﺒﻧﻮﻣﺰﺘﻠﻣ ﻦﺤﻧ .ﻦﻴﺴﺳﺆﻤﻟا
ﻲﻟﺎﻌﻟا ﻮﻤﻨﻟا وذ عﺎﻄﻘﻟا اﺬﻫ فﺎﺸﻜﺘﺳا ﻦﻴﻓﺮﺘﺤﻤﻠﻟ ﺔﻠﻀﻔﻤﻟا ﺔﻬﺟﻮﻟا نﻮﻜﻧ نأو .بﺎﻌﻟﻷا ﺔﻋﺎﻨﺻ ﻲﻓ
مﻼﻋﻺﻟ ﺔﻗرﺎــﺸﻟا ﺔﻨﻳﺪﻣ ﺖــﺴﺳﺄﺗ
ﺔﻴﻤﻗر ةﺮﺣ ﺔــﻘﻄﻨﻤﻟ ﺔــﺌﻴﻬﻛ (ﺲﻤــﺷ)
نﺎﻄﻠــﺳ رﻮﺘﻛﺪﻟا ﺦﻴــﺸﻟا رﺪﺻأ نأ ﺪﻌﺑ
ﺲﻠﺠﻤﻟا ﻮــﻀﻋ ،ﻲﻤــﺳﺎﻘﻟا ﺪﻤﺤﻣ ﻦــﺑ ،ﺔﻗرﺎــﺸﻟا ﻢﻛﺎﺣ ﻰﻠﻋﻷا
.2017 مﺎﻋ ﻲــﻓ ﺎﻳﺮﻴﻣأﺎﻣﻮــﺳﺮﻣ

ﻲﻛﺎﺤﺗ ﻲﺘﻟا ،ﺲﻤــﺷ فﺪــﻬﺗ
،ﺔﻴﺘﺤﺘﻟا ﺎــﻬﺘﻴﻨﺑ ﻲﻓ ﺔــﻴﻟوﺪﻟا ﺮــﻴﻳﺎﻌﻤﻟا ﻲﻓ ﺎﻴﻤﻴﻠﻗإ ةﺪــﺋار نﻮــﻜﺗ نأ ﻰــﻟإ ﻲﻓو ،عاﺪﺑﻹاو مﻼﻋﻹا تﻻﺎــﺠﻣ
ﺔﻋﻮﻨﺘﻣ ﺔــﻋﻮﻤﺠﻣ ﺮﻓﻮﺗ ﻪــﺴﻔﻧ ﺖــﻗﻮﻟا ﻲﻟﺎﻋ ىﻮﺘﺤﻣ جﺎــﺘﻧﻹدراﻮﻤﻟا ﻦــﻣ
ﺔﻳﺎﻨﻌﺑ ﺎــﻨﺗﺎﻣﺪﺧ ﻢﻴﻤﺼﺗ ﻢــﺗ .ةدﻮــﺠﻟا
ﺔﻔﻠﻜﺘﻟا ﺚــﻴﺣ ﻦﻣ ﺔﻟﺎﻌﻓ لﻮــﻠﺣ دﺎــﺠﻳﻹ ﺔﻄــﺳﻮﺘﻤﻟاو ةﺮﻴﻐﺼﻟا تﺎﻛﺮــﺸﻠﻟ
ﻦﻴﻠﻣﺎﻌﻟاو ﺔــﺳﺮﻤﺘﻤﻟا تﺎﻛﺮــﺸﻟاو ﻰﻠﻋ هﺪﻋﺎــﺴﻳ ﺎﻤﻣ ،ﻦﻴ ّ
ﻠﻘﺘــﺴﻤﻟا
ﻢﻬﺘﻠﺣر ﻲﻓ ﺔﻟﻮﻬــﺴﺑ قﻼــﻄﻧﻻا .ﺔﻳدﺎﻳﺮﻟا
ﺲﻤــﺷ ﻦﻋ ةﺬﺒﻧ
25 ﺔــﺤﻔﺼﻟا
نﺎﺘﺴﻛﺎﺑو ﺎﻴﻘﻳﺮﻓأ لﺎﻤﺷو ﻂﺳوﻷا قﺮﺸﻟا ﻲﻓ بﺎﻌﻟﻷا ﺪﻬﺸﻣ | ﺔﻴﻤﻟﺎﻌﻟا ﺔﻳؤﺮﻟا | قﻮﺴﻟا تﺎﻣﻮﻠﻌﻣ ﺔﺣﻮﻟ :بﺎﻌﻟﻷا ﺎﻴﺟﻮﻟﻮﻨﻜﺗ ﺮﻳﺮﻘﺗ

ﺔﻴﺠﻴﺗاﺮﺘــﺳﻻا – #1
تﺎﻘﻴﺒﻄﺘﻟا ﻞــﺧاد تﺎﻳﺮﺘــﺸﻤﻟا قﺎﻔﻧإ ﻲــﻟﺎﻤﺟإ
رﻻود نﻮــﻴﻠﻣ 374.1 🙁 IAP)
ﻞﺧاد تﺎﻳﺮﺘــﺸﻤﻟا قﺎﻔﻧإ ﻲــﻟﺎﻤﺟإ ﻲــﻓ ضﺎــﻔﺨﻧا
10.7% ﺔﺒــﺴﻨﺑ ﻲﺿﺎﻤﻟا مﺎــﻌﻟا ﻦــﻋ تﺎــﻘﻴﺒﻄﺘﻟا
11.8% ﺔﺒــﺴﻨﺑ ﻲﺿﺎﻤﻟا مﺎﻌﻟا ﻦﻋ تﻼــﻳﺰﻨﺘﻟا دﺪــﻋ ﻲــﻓ ةدﺎــﻳز
تﺎﻘﻴﺒﻄﺘﻟا ﻞــﺧاد تﺎﻳﺮﺘــﺸﻤﻟا قﺎــﻔﻧإ ﻲــﻟﺎﻤﺟﻹ ﺔــﻳﻮﺌﻤﻟا ﺔﺒــﺴﻨﻟا 22% :قﺎﻔﻧﻹا ﻲــﻟﺎﻤﺟإ ﻦــﻣ
2% :تﻼﻳﺰﻨﺘﻟا ﻲــﻟﺎﻤﺟإ ﻦــﻣ تﻼــﻳﺰﻨﺘﻟا دﺪــﻌﻟ ﺔــﻳﻮﺌﻤﻟا ﺔﺒــﺴﻨﻟا
ﺐــﻳﻮﺼﺘﻟا/ﺺﻨﻘﻟا بﺎــﻌﻟأ – #2
رﻻود نﻮﻴﻠﻣ 270.5 تﺎــﻘﻴﺒﻄﺘﻟا ﻞــﺧاد تﺎﻳﺮﺘــﺸﻤﻟا قﺎــﻔﻧإ ﻲــﻟﺎﻤﺟإ
تﺎﻘﻴﺒﻄﺘﻟا ﻞــﺧاد تﺎﻳﺮﺘــﺸﻤﻟا قﺎﻔﻧإ ﻲــﻟﺎﻤﺟإ ﻲــﻓ ضﺎــﻔﺨﻧا
34.7% ﺔﺒــﺴﻨﺑ ﻲﺿﺎﻤﻟا مﺎــﻌﻟا ﻦــﻋ
13.6% ﺔﺒــﺴﻨﺑ ﻲﺿﺎﻤﻟا مﺎﻌﻟا ﻦﻋ تﻼــﻳﺰﻨﺘﻟا دﺪــﻋ ﻲــﻓ ةدﺎــﻳز
تﺎﻘﻴﺒﻄﺘﻟا ﻞــﺧاد تﺎﻳﺮﺘــﺸﻤﻟا قﺎــﻔﻧإ ﻲــﻟﺎﻤﺟﻹ ﺔــﻳﻮﺌﻤﻟا ﺔﺒــﺴﻨﻟا 16% :قﺎﻔﻧﻹا ﻲــﻟﺎﻤﺟإ ﻦــﻣ
4% :تﻼﻳﺰﻨﺘﻟا ﻲــﻟﺎﻤﺟإ ﻦــﻣ تﻼــﻳﺰﻨﺘﻟا دﺪــﻌﻟ ﺔــﻳﻮﺌﻤﻟا ﺔﺒــﺴﻨﻟا
(RPG ) راودﻷا ﺺ
ّ
ﻤﻘﺗ
بﺎــﻌﻟأ – #3
رﻻود نﻮﻴﻠﻣ 168.6 تﺎــﻘﻴﺒﻄﺘﻟا ﻞــﺧاد تﺎﻳﺮﺘــﺸﻤﻟا قﺎــﻔﻧإ ﻲــﻟﺎﻤﺟإ
ﻦﻋ تﺎﻘﻴﺒﻄﺘﻟا ﻞــﺧاد تﺎﻳﺮﺘــﺸﻤﻟا قﺎﻔﻧإ ﻲــﻟﺎﻤﺟإ ﻲــﻓ ةدﺎــﻳز
6.1% ﺔﺒــﺴﻨﺑ ﻲــﺿﺎﻤﻟا مﺎــﻌﻟا
28.1% ﺔﺒــﺴﻨﺑ ﻲﺿﺎﻤﻟا مﺎﻌﻟا ﻦﻋ تﻼــﻳﺰﻨﺘﻟا دﺪــﻋ ﻲــﻓ ةدﺎــﻳز
تﺎﻘﻴﺒﻄﺘﻟا ﻞــﺧاد تﺎﻳﺮﺘــﺸﻤﻟا قﺎــﻔﻧإ ﻲــﻟﺎﻤﺟﻹ ﺔــﻳﻮﺌﻤﻟا ﺔﺒــﺴﻨﻟا 10% :قﺎﻔﻧﻹا ﻲــﻟﺎﻤﺟإ ﻦــﻣ
1% :تﻼﻳﺰﻨﺘﻟا ﻲــﻟﺎﻤﺟإ ﻦــﻣ تﻼــﻳﺰﻨﺘﻟا دﺪــﻌﻟ ﺔــﻳﻮﺌﻤﻟا ﺔﺒــﺴﻨﻟا
ﺔﻟوﺎﻄﻟا بﺎــﻌﻟأ – #4
تﺎﻘﻴﺒﻄﺘﻟا ﻞــﺧاد تﺎﻳﺮﺘــﺸﻤﻟا قﺎﻔﻧإ ﻲــﻟﺎﻤﺟإ
رﻻود نﻮــﻴﻠﻣ 168.2
تﺎﻘﻴﺒﻄﺘﻟا ﻞــﺧاد تﺎﻳﺮﺘــﺸﻤﻟا قﺎﻔﻧإ ﻲــﻟﺎﻤﺟإ ﻲــﻓ ةدﺎــﻳز
7.5% ﺔﺒــﺴﻨﺑ ﻲﺿﺎﻤﻟا مﺎــﻌﻟا ﻦــﻋ
27.9% ﺔﺒــﺴﻨﺑ ﻲﺿﺎﻤﻟا مﺎﻌﻟا ﻦﻋ تﻼــﻳﺰﻨﺘﻟا دﺪــﻋ ﻲــﻓ ةدﺎــﻳز
ﻞﺧاد تﺎﻳﺮﺘــﺸﻤﻟا قﺎﻔﻧإ ﻲــﻟﺎﻤﺟﻹ ﺔــﻳﻮﺌﻤﻟا ﺔﺒــﺴﻨﻟا 10% :قﺎﻔﻧﻹا ﻲــﻟﺎﻤﺟإ ﻦــﻣ تﺎــﻘﻴﺒﻄﺘﻟا
4% :تﻼﻳﺰﻨﺘﻟا ﻲــﻟﺎﻤﺟإ ﻦــﻣ تﻼــﻳﺰﻨﺘﻟا دﺪــﻌﻟ ﺔــﻳﻮﺌﻤﻟا ﺔﺒــﺴﻨﻟا
ةﺎﻛﺎﺤﻤﻟا بﺎــﻌﻟأ – #5
تﺎﻘﻴﺒﻄﺘﻟا ﻞــﺧاد تﺎﻳﺮﺘــﺸﻤﻟا قﺎﻔﻧإ ﻲــﻟﺎﻤﺟإ
رﻻود نﻮــﻴﻠﻣ 131.1
ﻞﺧاد تﺎﻳﺮﺘــﺸﻤﻟا قﺎﻔﻧإ ﻲــﻟﺎﻤﺟإ ﻲــﻓ ضﺎــﻔﺨﻧا
20.3% ﺔﺒــﺴﻨﺑ ﻲــﺿﺎﻤﻟا مﺎــﻌﻟا ﻦــﻋ تﺎــﻘﻴﺒﻄﺘﻟا
33.4% ﺔﺒــﺴﻨﺑ ﻲﺿﺎﻤﻟا مﺎﻌﻟا ﻦﻋ تﻼــﻳﺰﻨﺘﻟا دﺪــﻋ ﻲــﻓ ةدﺎــﻳز
ﻞﺧاد تﺎﻳﺮﺘــﺸﻤﻟا قﺎﻔﻧإ ﻲــﻟﺎﻤﺟﻹ ﺔــﻳﻮﺌﻤﻟا ﺔﺒــﺴﻨﻟا 8% :قﺎﻔﻧﻹا ﻲــﻟﺎﻤﺟإ ﻦــﻣ تﺎــﻘﻴﺒﻄﺘﻟا
18% :تﻼﻳﺰﻨﺘﻟا ﻲــﻟﺎﻤﺟإ ﻦــﻣ تﻼــﻳﺰﻨﺘﻟا دﺪــﻌﻟ ﺔــﻳﻮﺌﻤﻟا ﺔﺒــﺴﻨﻟا
ﺔﻘﺑﺎﻄﻤﻟا بﺎــﻌﻟأ – #6
تﺎﻘﻴﺒﻄﺘﻟا ﻞــﺧاد تﺎﻳﺮﺘــﺸﻤﻟا قﺎﻔﻧإ ﻲــﻟﺎﻤﺟإ
رﻻود نﻮــﻴﻠﻣ 121.1
ﻞﺧاد تﺎﻳﺮﺘــﺸﻤﻟا قﺎﻔﻧإ ﻲــﻟﺎﻤﺟإ ﻲــﻓ ةدﺎــﻳز
17.0% ﺔﺒــﺴﻨﺑ ﻲﺿﺎﻤﻟا مﺎــﻌﻟا ﻦــﻋ تﺎــﻘﻴﺒﻄﺘﻟا
31.5% ﺔﺒــﺴﻨﺑ ﻲﺿﺎﻤﻟا مﺎﻌﻟا ﻦﻋ تﻼــﻳﺰﻨﺘﻟا دﺪــﻋ ﻲــﻓ ةدﺎــﻳز
تﺎﻘﻴﺒﻄﺘﻟا ﻞــﺧاد تﺎﻳﺮﺘــﺸﻤﻟا قﺎــﻔﻧإ ﻲــﻟﺎﻤﺟﻹ ﺔــﻳﻮﺌﻤﻟا ﺔﺒــﺴﻨﻟا 7% :قﺎﻔﻧﻹا ﻲــﻟﺎﻤﺟإ ﻦــﻣ
4% :تﻼﻳﺰﻨﺘﻟا ﻲــﻟﺎﻤﺟإ ﻦــﻣ تﻼــﻳﺰﻨﺘﻟا دﺪــﻌﻟ ﺔــﻳﻮﺌﻤﻟا ﺔﺒــﺴﻨﻟا
ﺔﻛﺮﺤﻟا بﺎــﻌﻟأ – #7
ﻞﺧاد تﺎﻳﺮﺘــﺸﻤﻟا قﺎﻔﻧإ ﻲــﻟﺎﻤﺟإ
رﻻود نﻮــﻴﻠﻣ 89.1 تﺎــﻘﻴﺒﻄﺘﻟا
ﻞﺧاد تﺎﻳﺮﺘــﺸﻤﻟا قﺎﻔﻧإ ﻲــﻟﺎﻤﺟإ ﻲــﻓ ضﺎــﻔﺨﻧا
10.6% ﺔﺒــﺴﻨﺑ ﻲﺿﺎﻤﻟا مﺎــﻌﻟا ﻦــﻋ تﺎــﻘﻴﺒﻄﺘﻟا
24.0% ﺔﺒــﺴﻨﺑ ﻲﺿﺎﻤﻟا مﺎﻌﻟا ﻦﻋ تﻼــﻳﺰﻨﺘﻟا دﺪــﻋ ﻲــﻓ ةدﺎــﻳز
تﺎﻘﻴﺒﻄﺘﻟا ﻞــﺧاد تﺎﻳﺮﺘــﺸﻤﻟا قﺎــﻔﻧإ ﻲــﻟﺎﻤﺟﻹ ﺔــﻳﻮﺌﻤﻟا ﺔﺒــﺴﻨﻟا 5% :قﺎﻔﻧﻹا ﻲــﻟﺎﻤﺟإ ﻦــﻣ
11% :تﻼﻳﺰﻨﺘﻟا ﻲــﻟﺎﻤﺟإ ﻦــﻣ تﻼــﻳﺰﻨﺘﻟا دﺪــﻌﻟ ﺔــﻳﻮﺌﻤﻟا ﺔﺒــﺴﻨﻟا
RISE OF KINGDOMS :ﺔﺒﻌﻠﻟا ﻢﺳا
:ﺔﺒﻌﻠﻟا ةﻮﻗ
PUBG MOBILE YALLA LUDO ROBOLOXROYAL MATCH
ﻮﺤﻧ ﺎ
ً
ﻳﻮﻗ ﺎــ
ً
ﻬﺟﻮﺗ ﻚــﻠﺘﻤﺗ
ﺐﻌﻠﻟاو ﺔﻴﺠﻴﺗاﺮﺘــﺳﻻا .ﻲﺴﻓﺎﻨﺘﻟا ﺎ
ً
ﻳﻮﻗ ﺎــ
ً
ﻬﺟﻮﺗ ﻚــﻠﺘﻤﺗ
ﺔﻴﺠﻴﺗاﺮﺘــﺳﻻا ﻮﺤﻧ
.ﻲــﺴﻓﺎﻨﺘﻟا ﺐﻌﻠﻟاو ﻲﻓ ﺐﻌﻠﻟا ﻰــﻠﻋ ﺪــﻤﺘﻌﺗ
ﺺﻴﺼﺨﺗو حﻮــﺘﻔﻣ ﻢﻟﺎﻋ .ﺮﻴﺒﻛ ﻞﻜــﺸﺑ تﺎﻴﺼﺨــﺷ ﺐﻌﻟ ﻚــﻠﺘﻤﺗ
تﺎﻴﻟآو ﻲــﻋﺎﻤﺘﺟا .ةﺮﻜﺘﺒﻣ ﺐــﻌﻟ
ﺔﻠﺋﺎﻫ تﺎــﻧﺎﻜﻣإ ﻚــﻠﺘﻤﺗ
ﺔﻳﺪﻴﻠﻘﺘﻟا بﺎــﻌﻟﻷا ﻲﻓ
ﻞﻋﺎﻔﺘﻟا ﻦــﻴﺑ ﻊﻤﺠﺗ ﻲــﺘﻟا .ﺮــﺷﺎﺒﻤﻟا ﻲﻋﺎﻤﺘﺟﻻا
(Data.ai, 2023)
ﺎﻴﻘﻳﺮﻓأ لﺎﻤــﺷو ﻂــﺳوﻷا قﺮــﺸﻟا ﺔﻘﻄﻨﻣ ﻲﻓ ا ً
ءادأ بﺎﻌﻟﻷا عاﻮﻧأ ﻞﻀﻓأ
($) ﻦﻴﻜﻠﻬﺘــﺴﻤﻟا قﺎﻔﻧإ ﺚﻴﺣ ﻦﻣ 2023 مﺎــﻋ ﻲــﻓ نﺎﺘــﺴﻛﺎﺑو
ً
ﻼﻴﻀﻔﺗ نﺎﺘــﺴﻛﺎﺑو ﺎﻴﻘﻳﺮﻓأ لﺎﻤــﺷو ﻂــﺳوﻷا قﺮــﺸﻟا ﺔﻘﻄﻨﻣ ﻮﺒﻋﻻ ﺮﻬﻈﻳ
ﻲﻋﺎﻤﺘﺟﻻا ﺐﻌﻠﻟاو تارﺎــﻬﻤﻟا ﻰﻠﻋ ﺪــﻤﺘﻌﺗ بﺎــﻌﻟﻷ
26 ﺔــﺤﻔﺼﻟا
نﺎﺘﺴﻛﺎﺑو ﺎﻴﻘﻳﺮﻓأ لﺎﻤﺷو ﻂﺳوﻷا قﺮﺸﻟا ﻲﻓ بﺎﻌﻟﻷا ﺪﻬﺸﻣ | ﺔﻴﻤﻟﺎﻌﻟا ﺔﻳؤﺮﻟا | قﻮﺴﻟا تﺎﻣﻮﻠﻌﻣ ﺔﺣﻮﻟ :بﺎﻌﻟﻷا ﺎﻴﺟﻮﻟﻮﻨﻜﺗ ﺮﻳﺮﻘﺗ

ﺔﻟﻮﻤﺤﻤﻟا ﻒــﺗاﻮﻬﻟا ءادأ ﻦﻴــﺴﺤﺗو ،سﺎﻴﻗ ،ﻢــﻬﻓDATA.AI ﺔ
ّ
ﺼﻨﻣ ﺮــﺒﻋ ﻲــﻤﻗﺮﻟا ءادﻷاو
ماﺪﺨﺘــﺳاو تﻼﻳﺰﻨﺘﻟا دﺪﻋ ﻲﻓ ةدﺎﻳز تﺪﻬــﺷ ﺚﻴﺣ ،2021
مﺎﻋ ﻲــﻓ ا
ً
ﺮــﻴﺒﻛ ﺎــ ً
ﺷﺎﻌﺘﻧا ﺔــﻟﻮﻤﺤﻤﻟا تﺎــﻴﻨﻘﺘﻟا دﺎــﻤﺘﻋا تﺪﻬــﺷ
قﺎﻔﻧإ ﻲﻟﺎﻤﺟإ ﻎــﻠﺑو ،ﻖﻴﺒﻄﺗ رﺎﻴﻠﻣ 232 ﻦــﻣ ﺮــﺜﻛأ ﻞــﻴﻤﺤﺘﻤﺗ .تﺎــﻘﻴﺒﻄﺘﻟا ﺮــﺟﺎﺘﻣ ﻰــﻠﻋ ﻦﻴﻜﻠﻬﺘــﺴﻤﻟا قﺎــﻔﻧإو تﺎــﻘﻴﺒﻄﺘﻟا
.ﺔﻋﺎــﺳ نﻮﻴﻠﻳﺮﺗ 3.9 ﻢﻟﺎﻌﻟا لﻮﺣ نﻮﻣﺪﺨﺘــﺴﻤﻟا مﺪﺨﺘــﺳاو ،رﻻود رﺎﻴﻠﻣ 168 ﻦﻴﻜﻠﻬﺘــﺴﻤﻟا

قﻮــﺴﻟا تاﺮﻳﺪﻘﺗو ﻚﻠﻬﺘــﺴﻤﻟا تﺎﻧﺎﻴﺑ ﻦﻴﺑ ﻊﻤﺠﺗ ﻲــﺘﻟا ﻲــﻋﺎﻨﻄﺻﻻا ءﺎﻛﺬــﻟاو تﺎــﻧﺎﻴﺒﻠﻟ ةﺪــﺣﻮﻣ ﺔــﺼﻨﻣ لوأ ﻲــﻫ DATA.AI ىؤﺮﻟا ماﺪﺨﺘــﺳﺎﺑ .ةﺰﻴﻤﻣو ﺔﻘﻴــﺷ ﺔﻴﻠﻴﻠﺤﺗ ﺔﺑﺮﺠﺗ ﻲﻓ قﻮــﺴﻠﻟﺔﻠﻣﺎﺷ تاﺮﻳﺪﻘﺗ ﻊــﻣ لوﻷا فﺮــﻄﻟا تﺎــﻧﺎﻴﺑ ﺪــﻴﺣﻮﺗ لﻼــﺧ ﻦــﻣ ﺔﻟﻮﻬــﺳو ﺔﻋﺮــﺴﺑ ﻚﻨﻜﻤﻳ ،ﺐــﺳﺎﻨﻤﻟا ﺖﻗﻮﻟا ﻲﻓ ﺔﻳﻮﻨﻌﻤﻟاو ﺔــﻴﻬﻳﺪﺒﻟا ﻲــﻋﺎﻨﻄﺻﻻا ءﺎﻛﺬــﻟا ﺔــﻴﻨﻘﺘﺑ ﺔــﻣﻮﻋﺪﻤﻟا
ﺎﻧؤﻼﻤﻋ ﺮﺛﺆﻳ .ﺔﻴﻧﻼﻋﻹا تﻼــﻤﺤﻟاو ﺲﻓﺎﻨﺘﻟاو قﻮــﺴﻟا ﻲــﻓ قﻼــﻄﻧﻻاو تﺎــﻘﻴﺒﻄﺘﻟا ﺮــﻳﻮﻄﺘﻟ ﺔــﺤﺟﺎﻧ تﺎﻴﺠﻴﺗاﺮﺘــﺳاءﺎﺸﻧإ
(ROAS ) ﻲﻧﻼﻋﻹا قﺎﻔﻧﻹا ﺪﺋﺎﻋو ،(LTV ) ﻞــﻴﻤﻌﻟاةﺎﻴﺤﻟا ﺔــﻤﻴﻗو ،(CAC) ﻞــﻴﻤﻌﻟا بﺎــﺴﺘﻛﻻا ﺔــﻔﻠﻜﺗ ﻰــﻠﻋ ﻲــﺑﺎﺠﻳإ ﻞﻜــﺸﺑ
.(ROI) رﺎﻤﺜﺘــﺳﻻا ﺪﺋﺎﻋو

ﻲﺌﻴﺒﻟا مﺎﻈﻨﻟا ﻲــﻓ ﺔﺤﺟﺎﻧ تﺎﻴﺠﻴﺗاﺮﺘــﺳا ﺮﻳﻮﻄﺗ ﻲــﻓ ﻦﻳﺮﻤﺜﺘــﺴﻤﻟاو ﻦﻳﺮــﺷﺎﻨﻟاو ﺔــﻳرﺎﺠﺘﻟا تﺎــﻣﻼﻌﻟا ةﺪﻋﺎــﺴﻣ ﻲــﻫ ﺎــﻨﺘﻤﻬﻣ .لﺎﻌﻓ ﺬﻴﻔﻨﺗو تﺎــﻔﺻوو ةدﻮﺠﻟاﺔﻘﺋﺎﻓ ىؤر ﻰــﻟإ ا ً
دﺎﻨﺘــﺳا ،ﺔــﻴﻤﻗﺮﻟاو ﺔــﻟﻮﻤﺤﻤﻟا تﺎــﻴﻨﻘﺘﻠﻟ
ﺪﻳﺰﻤﻟا ﻰﻠﻋ عﻼــﻃﻻا
27
ﺔــﺤﻔﺼﻟا
نﺎﺘﺴﻛﺎﺑو ﺎﻴﻘﻳﺮﻓأ لﺎﻤﺷو ﻂﺳوﻷا قﺮﺸﻟا ﻲﻓ بﺎﻌﻟﻷا ﺪﻬﺸﻣ | ﺔﻴﻤﻟﺎﻌﻟا ﺔﻳؤﺮﻟا | قﻮﺴﻟا تﺎﻣﻮﻠﻌﻣ ﺔﺣﻮﻟ :بﺎﻌﻟﻷا ﺎﻴﺟﻮﻟﻮﻨﻜﺗ ﺮﻳﺮﻘﺗ

اً
ﻮﻤﻧ نﺎﺘــﺴﻛﺎﺑو ﺎﻴﻘﻳﺮﻓأ لﺎﻤــﺷو ﻂــﺳوﻷا قﺮــﺸﻟا ﺔﻘﻄﻨﻣ ﻲﻓ ﺔﻟﻮﻤﺤﻤﻟا ﻒﺗاﻮﻬﻟا بﺎﻌﻟأ ﺔﻋﺎﻨﺻ ﺪﻬــﺸﺗ
رﺪﺼﺘﺗ قرﻮﻟا بﺎﻌﻟأو ﺺــﻨﻘﻟا بﺎﻌﻟأو ﺔﻴﺠﻴﺗاﺮﺘــﺳﻻا بﺎــﻌﻟأ نأ ةﺮــﻴﺧﻷا تﺎــﻧﺎﻴﺒﻟا ﺮــﻬﻈﺗو ،ﺎــ ً
ﻴﻟﺎﺣ
ً
ﻼــﻫﺬﻣ
نﺈﻓ ،ﺔﻘﻄﻨﻤﻟا ﻲــﻓ 2022 مﺎﻌﻟ ﺔﻟﻮﻤﺤﻤﻟا ﻒــﺗاﻮﻬﻟا بﺎــﻌﻟأ عاﻮــﻧأ ﻰــﻠﻋﻷ ﻲــﻧﺎﻴﺒﻟا ﻢــﺳﺮﻠﻟ ﺎــ ًﻘﻓوو .ﺔــﻤﺋﺎﻘﻟا
.ﻦﻴﻴﻠﺤﻤﻟا ﻦﻴﺒﻋﻼﻟا ﻦــﻴﺑ ةﺮﻬــﺷ ﺮﺜﻛﻷﺎﻛ تﺮﻬﻇ ﺪﻗ بﺎــﻌﻟﻷا ﻦــﻣ ﺔــﺛﻼﺜﻟا عاﻮــﻧﻷا هﺬــﻫ
ناﺬﻠﻟا ناﺪﻴﺣﻮﻟا نﺎــﻋﻮﻨﻟا ﺎﻤﻫ قرﻮﻟا بﺎﻌﻟأو ﺔــﻘﺑﺎﻄﻤﻟا بﺎــﻌﻟأ عاﻮــﻧأ نأ صﺎــﺧ ﻞﻜــﺸﺑ مﺎــﻤﺘﻫﻼﻟ ﺮــﻴﺜﻤﻟا ﻦــﻣ ،ﺔﻘﻄﻨﻤﻟا ﻲــﻓ ﻦﻴﺒﻋﻼﻟا تﻼﻴﻀﻔﺗو ﺎــﻳاﻮﻧ ﻦﻋ تﺎﻧﺎﻴﺒﻟا هﺬــﻫ ثﺪــﺤﺘﺗ .ﺲــﻴﻳﺎﻘﻤﻟا ﻊــﻴﻤﺟ ﺮــﺒﻋ ا ً
ﻮــﻤﻧ ناﺮــﻬﻈ
ُ
ﻳ
ﺮﺼﻨﻌﻟاو ةرﺎــﻬﻤﻟا ﻰﻠﻋ ﻲﻨﺒﻤﻟا ﺐــﻌﻠﻟا ﻦﻣ ﺎ ً
ﺠﻳﺰﻣ مﺪــﻘﺗ ﻲــﺘﻟا بﺎــﻌﻟﻷﺎﺑ نﻮــﻤﺘﻬﻣ نﺎﻜــﺴﻟا نأ ﻰــﻟإ ﺮﻴــﺸﺗو
.ﻲﻋﺎﻤﺘﺟﻻا
،ﺎﻬﻋﻮﻧ ﻦﻣ ةﺪــﻳﺮﻓ ﺎﻴﻘﻳﺮﻓأ لﺎﻤــﺷو ﻂــﺳوﻷا قﺮــﺸﻟا ﺔﻘﻄﻨﻣ ﻲﻓ قرﻮﻟا بﺎــﻌﻟأو ﺔــﻘﺑﺎﻄﻤﻟا بﺎــﻌﻟأ ةﺮﻬــﺷ ﻦﻴﻓﺮﺘﺤﻤﻟا ﻦــﻴﺒﻋﻼﻟا ﻦﻣ ً
ﻻﺪﺑ رﻮﻬﻤﺠﻟا ﻦــﻣ ﻊــﺳوأ ﺔﺌﻓ بﺬﺠﺗ بﺎــﻌﻟﻷا ﻦــﻣ عاﻮــﻧﻷا هﺬــﻫ نأ ﻲــﻓ
ﻲﺘﻟا ﺔﻴﺠﻴﺗاﺮﺘــﺳﻻاو ةرﺎﻬﻤﻟا ﻦﻣ ا ً
ﺮﺼﻨﻋ مﺪــﻘﺗو ﻦــﻴﻳدﺎﻌﻟا ﻦــﻴﺒﻋﻼﻟ ﺔــﺣﺎﺘﻣ بﺎــﻌﻟﻷا هﺬــﻫ .ﻂــﻘﻓ ﻦــﻴﻳﺪﻴﻠﻘﺘﻟا
.ﺖﻗﻮﻟا ﻦﻣ ﺔﻠﻳﻮﻃ تاﺮــﺘﻔﻟ ﻦﻴﻟﻮﻐــﺸﻣ ﻦــﻴﺒﻋﻼﻟا ﻲــﻘﺒﺗ نأ ﻦــﻜﻤﻳ
لﺪﻌﻣ زوﺎﺠﺘﻳ ﺚــﻴﺣ ، ٍ
لﺎﻋ ﻮﻤﻧ وذ
ٍ
عﻮــﻨﻛ ﺔــﻘﺑﺎﻄﻤﻟا بﺎــﻌﻟأ ﺮــﻬﻈﺗ
30% تﻼﻳﺰﻨﺘﻟا دﺪﻋ ﻲــﻓ ﻮــﻤﻨﻟا
28 ﺔــﺤﻔﺼﻟا
نﺎﺘﺴﻛﺎﺑو ﺎﻴﻘﻳﺮﻓأ لﺎﻤﺷو ﻂﺳوﻷا قﺮﺸﻟا ﻲﻓ بﺎﻌﻟﻷا ﺪﻬﺸﻣ | ﺔﻴﻤﻟﺎﻌﻟا ﺔﻳؤﺮﻟا | قﻮﺴﻟا تﺎﻣﻮﻠﻌﻣ ﺔﺣﻮﻟ :بﺎﻌﻟﻷا ﺎﻴﺟﻮﻟﻮﻨﻜﺗ ﺮﻳﺮﻘﺗ

ةﺪﻋ ﻰﻟإ ﺐــَ
ﺴﻨ ُﺗ نأ ﻦﻜﻤﻳ ﺪﻳورﺪﻧأ مﺎﻈﻧ ﻰــﻠﻋ ﺔــﻘﺑﺎﻄﻤﻟا عﻮــﻧ ﻦــﻣ بﺎــﻌﻟﻸﻟ ﺖــﻴﺒﺜﺘﻟا ﺔــﻔﻠﻜﺗ ﻲــﻓ ةدﺎــﻳﺰﻟا
ﻲﻓ نﻮﺒﻏﺮﻳ ﻦﻴﻛﺮﺘــﺸﻣو ﻦﻴﺼﻠﺨﻣ ﻦــﻴﺒﻋﻻ ةﺪﻋﺎﻘﺑ ﻰﻈﺤﻳ بﺎــﻌﻟﻷا ﻦــﻣ عﻮــﻨﻟا اﺬــﻫ نﺈــﻓ ، ً
ﻻوأ .ﻞــﻣاﻮﻋ
ﻰﻟإ ﻚﻟذ ىدأ ﺪﻗو .ىﺮﺧﻷا ةﺰــﻴﻤﺘﻤﻟا تاﺰﻴﻤﻟاو ﻖــﻴﺒﻄﺘﻟا ﻞــﺧاد ءاﺮــﺸﻟا تﺎــﻴﻠﻤﻋ ﻰــﻠﻋ ﻢــﻬﻟاﻮﻣأ قﺎــﻔﻧإ
قﻮــﺴﻟا اﺬﻫ ﻲﻓ دﺪﺟ ﻦﻴﻣﺪﺨﺘــﺴﻣ بﺎــﺴﺘﻛﻻ نوﺮــﺷﺎﻨﻟاو نورﻮﻄﻤﻟا ﺲﻓﺎﻨﺘﻳ ﺚــﻴﺣ ﺖــﻴﺒﺜﺘﻟا ﺔــﻔﻠﻜﺗ ةدﺎــﻳز .ﺢﺑﺮﻤﻟا
ﺔــﺴﻓﺎﻨﻤﻟا ةدﺎﻳز ﻮﻫ ﺪﻳورﺪﻧأ مﺎﻈﻧ ﻰﻠﻋ ﺔــﻘﺑﺎﻄﻤﻟا بﺎﻌﻟﻷ ﺖــﻴﺒﺜﺘﻟا ﺔــﻔﻠﻜﺗ عﺎــﻔﺗرا ﻲــﻓ ﻢﻫﺎــﺴﻳ ﺮــﺧآ ﻞــﻣﺎﻋ ﺰ ّ
ﻴﻤﺘﻟا ﻦــﻳرﻮﻄﻤﻟا ﻰﻠﻋ ﺐﻌﺼﻟا ﻦــﻣ ﺢﺒﺻأ ،عﻮﻨﻟا اﺬﻫ ﻲﻓ بﺎــﻌﻟﻷا ﻦــﻣ ﺪــﻳﺰﻤﻟا راﺪــﺻإ ﻊــﻣ .قﻮــﺴﻟا ﻲــﻓ
ﻦﻴﻣﺪﺨﺘــﺴﻤﻟا بﺎﻄﻘﺘــﺳاو ﻖﻳﻮــﺴﺘﻟا ﻲﻓ ﻢﻬﺗارﺎﻤﺜﺘــﺳا ةدﺎﻳﺰﺑ نﻮﻣﻮﻘﻳ ،ﻲــﻟﺎﺘﻟﺎﺑو .دﺪــﺟ ﻦــﻴﺒﻋﻻ بﺬــﺟو .ﺔﻴــﺴﻓﺎﻨﺘﻟا ﺔﻴﻠﻀﻓﻷا ﻖﻴﻘﺤﺗو ﺔــﻳؤﺮﻟا ةدﺎــﻳﺰﻟ
69%
(AppsFlyer, 2023)
33% 247%
قﺮــﺸﻟا ﺔﻘﻄﻨﻣ ﻲﻓ ﺔﻟﻮﻤﺤﻤﻟا ﻒﺗاﻮﻬﻟا ﻰــﻠﻋ ﺔــﻘﺑﺎﻄﻤﻟا ﺔــﺒﻌﻟ ﺲــﻴﻳﺎﻘﻣ ﻲــﻓ ﺮــﻴﻐﺘﻟا ﺔﺒــﺴﻧ(2023 مﺎﻌﻟا ﻰﻟإ 2021 مﺎﻌﻟا ﻦﻣ) نﺎﺘــﺴﻛﺎﺑو ﺎﻴﻘﻳﺮﻓأ لﺎﻤــﺷو ﻂــﺳوﻷا
ﻦﻴﺼﻠﺨﻤﻟا ﻦــﻴﺒﻋﻼﻟا ﺐﺒــﺴﺑ ﺖﻴﺒﺜﺘﻟا ﺔــﻔﻠﻜﺗ ﻲــﻓ 200% ﺔﺒــﺴﻨﺑ ةدﺎــﻳز
ﻦﻳﺮــﺷﺎﻨﻟاو تﺎﻫﻮﻳدﻮﺘــﺳﻼﻟ ﺔﻔﻠﻜﺗ ﺮﺜﻛأ ﺮﻣﻷا ﻦﻣ ﺔــﻘﺑﺎﻄﻤﻟا بﺎــﻌﻟأ ﻲــﻓ نﻮــﺼﻠﺨﻤﻟا نﻮــﺒﻋﻼﻟا ﻞــﻌﺠﻳ
.دﺪﺟ ﻦﻴﺒﻋﻻ بﺎﻄﻘﺘــﺳﻻ
ءاﺮــﺸﻟا تﺎﻴﻠﻤﻋ تاداﺮﻳإ
تﺎﻘﻴﺒﻄﺘﻟا ﻞــﺧاد
ﺖﻴﺒﺜﺘﻟا ﺔــﻔﻠﻜﺗ
ﻞﺧاد تﺎﻧﻼﻋﻹا تاداﺮــﻳإ
ﻖﻴﺒﻄﺘﻟا
29 ﺔــﺤﻔﺼﻟا
نﺎﺘﺴﻛﺎﺑو ﺎﻴﻘﻳﺮﻓأ لﺎﻤﺷو ﻂﺳوﻷا قﺮﺸﻟا ﻲﻓ بﺎﻌﻟﻷا ﺪﻬﺸﻣ | ﺔﻴﻤﻟﺎﻌﻟا ﺔﻳؤﺮﻟا | قﻮﺴﻟا تﺎﻣﻮﻠﻌﻣ ﺔﺣﻮﻟ :بﺎﻌﻟﻷا ﺎﻴﺟﻮﻟﻮﻨﻜﺗ ﺮﻳﺮﻘﺗ

18%
(AppsFlyer, 2023)
30% 33%
ﻞﻴﻐــﺸﺘﻟا ﻲﻣﺎﻈﻧ ﻰﻠﻋ راودﻷا ﺺﻤﻘﺗ بﺎﻌﻟﻷ ﻖــﻴﺒﻄﺘﻟا ﻞــﺧاد ءاﺮــﺸﻟا تﺎــﻴﻠﻤﻋ تاداﺮــﻳإ ﻲــﻓ ضﺎــﻔﺨﻧﻻا
يﺬﻟا ىﻮﺘﺤﻤﻟا ﺔــﻴﻋﻮﻨﺑ ﻖ ّ
ﻠﻌﺘﻳ ﺎــﻤﻴﻓ ﻦــﻴﺒﻋﻼﻟا تﺎــﻌﻗﻮﺗ ﻲــﻓ ﺮــﻴﻐﺗ ﻰــﻟإ ﺐــﺴﻨﻳ نأ ﻦــﻜﻤﻳ ANDROID و IOS
ﻢﻬﻠﻳﻮﺤﺗ تﺎﻴﺠﻴﺗاﺮﺘــﺳا ﻢﻴﻴﻘﺗ ةدﺎــﻋإ ﻰﻟإ نورﻮﻄﻤﻟا جﺎــﺘﺤﻳ ﺪــﻗ ،ﻚــﻟﺬﻟ ﺔــﺠﻴﺘﻧو .ﺎــ ًﻧﺎﺠﻣ ﺎــ ً
ﺣﺎﺘﻣ نﻮــﻜﻳ نأ ﺐــﺠﻳ
.ﻪﻨﻤﺛ ﻊﻓﺪﻟ داﺪﻌﺘــﺳا ﻰﻠﻋ نﻮﺒﻋﻼﻟا نﻮــﻜﻳ ﺔﻤﻴﻗو ﺔــﻴﺑذﺎﺟ ﺮــﺜﻛأ ىﻮــﺘﺤﻣ ءﺎــﺸﻧإ ﻰــﻠﻋ ﺰــﻴﻛﺮﺘﻟاو ﻲــﻟﺎﻤﻟا
ﺺﻤﻘﺗ بﺎﻌﻟﻷ ﻖﻴﺒﻄﺘﻟا ﻞــﺧاد تﺎﻧﻼﻋﻹا تاداﺮﻳإ ﻲــﻓ ضﺎــﻔﺨﻧﻻا ىﺰــﻌﻳ نأ ﻦــﻜﻤﻳ ،تاداﺮــﻳﻺﻟ ﺔﺒــﺴﻨﻟﺎﺑ
ﺐﺠﺣ تﺎﻴﻨﻘﺗ ﻮــﺤﻧ ﻦﻴﻣﺪﺨﺘــﺴﻤﻟا كﻮﻠــﺳ ﻲﻓ ﺮــﻴﻐﺗ ﻰــﻟإ ANDROID و IOS ﻞﻴﻐــﺸﺘﻟا ﻲــﻣﺎﻈﻧ ﻰــﻠﻋ راودﻷا
فﺎﺸﻜﺘــﺳا ﻰﻟإ نورﻮﻄﻤﻟا جﺎﺘﺤﻳ ﺪﻗ ،ﻚــﻟﺬﻟ ﺔــﺠﻴﺘﻧو .تﺎــﻧﻼﻋﻹا ﻲــﻓ ﻢﻬﺘﻛرﺎــﺸﻣ ضﺎــﻔﺨﻧا وأ تﺎــﻧﻼﻋﻹا
ﻖﻓﺪﺗ ﻰﻠﻋ ظﺎــﻔﺤﻠﻟ ،تﺎﻛاﺮﺘــﺷﻻا وأ ﻖﻴﺒﻄﺘﻟا ﻞﺧاد ءاﺮــﺸﻟا تﺎــﻴﻠﻤﻋ ﻞــﺜﻣ ،ىﺮــﺧأ ﻲــﻟﺎﻣ ﻞــﻳﻮﺤﺗ تﺎﻴﺠﻴﺗاﺮﺘــﺳا .تاداﺮﻳﻹا
ﺔﻘﻄﻨﻣ ﻲﻓ ﺔــﻟﻮﻤﺤﻤﻟا ﻒﺗاﻮﻬﻟا ﻰــﻠﻋ راودﻷا ﺺﻤﻘﺗ بﺎــﻌﻟأ تاﺮــﺷﺆﻣ ﻲــﻓ ﺮــﻴﻐﺘﻟا ﺔﺒــﺴﻧ
(2023و 2021 ﻲﻣﺎﻋ ﻦﻴﺑ ﺮﻴﻐﺘﻟا %) نﺎﺘــﺴﻛﺎﺑو ﺎﻴﻘﻳﺮﻓأ لﺎﻤــﺷو ﻂــﺳوﻷا قﺮــﺸﻟا
تﺎﻧﻼﻋﻹا تاداﺮﻳإو ﻖﻴﺒﻄﺘﻟا ﻞــﺧاد ءاﺮــﺸﻟا تﺎﻴﻠﻤﻋ تاداﺮــﻳإ ﺾــﻔﺨﻨﺗ
تﺎﻴﻨﻘﺘﻟ ﻢﻬﻣاﺪﺨﺘــﺳاو ﻦﻴﺒﻋﻼﻟا ﺔــﻴﺋﺎﻘﺘﻧا ﺪــﻳاﺰﺗ ﻊــﻣ +20% ﺔﺒــﺴﻨﺑ
.تﺎﻧﻼﻋﻹا ﺐﺠﺣ
ىﻮﺘﺤﻣ نﻮﻌﻗﻮﺘﻳو ﺔــﻔﻴﻨﻌﻟا ﻞــﻳﻮﺤﺘﻟا تﺎﻴﺠﻴﺗاﺮﺘــﺳﻻ ﺔﻴــﺳﺎﺴﺣ ﺮــﺜﻛأ (RPG ) راودﻷا ﺺــﻤﻘﺗ بﺎــﻌﻟأ ﻮــﺒﻋﻻ
.ﻪﻠﺑﺎﻘﻣ ﺔــﻋﻮﻓﺪﻤﻟا ﺔﻤﻴﻘﻟا ﻖﺤﺘــﺴﻳ ةدﻮــﺠﻟا ﻲــﻟﺎﻋو ﺎــ ً
ﻤﻴﻗ
ءاﺮــﺸﻟا تﺎﻴﻠﻤﻋ تاداﺮﻳإ
تﺎﻘﻴﺒﻄﺘﻟا ﻞــﺧاد
ﺖﻴﺒﺜﺘﻟا ﺔــﻔﻠﻜﺗ
ﻞﺧاد تﺎﻧﻼﻋﻹا تاداﺮــﻳإ
ﻖﻴﺒﻄﺘﻟا
30 ﺔــﺤﻔﺼﻟا
نﺎﺘﺴﻛﺎﺑو ﺎﻴﻘﻳﺮﻓأ لﺎﻤﺷو ﻂﺳوﻷا قﺮﺸﻟا ﻲﻓ بﺎﻌﻟﻷا ﺪﻬﺸﻣ | ﺔﻴﻤﻟﺎﻌﻟا ﺔﻳؤﺮﻟا | قﻮﺴﻟا تﺎﻣﻮﻠﻌﻣ ﺔﺣﻮﻟ :بﺎﻌﻟﻷا ﺎﻴﺟﻮﻟﻮﻨﻜﺗ ﺮﻳﺮﻘﺗ

107%
(AppsFlyer, 2023)
67% 35%
ﻲﻓ ﺔﻟﻮﻤﺤﻤﻟا ﻒــﺗاﻮﻬﻟا ﻰﻠﻋ ةﺎﻛﺎﺤﻤﻟا بﺎــﻌﻟأ ﺲــﻴﻳﺎﻘﻣ ﻲــﻓ ﺮــﻴﻐﺘﻟا ﺔﺒــﺴﻧ
(2023 و 2021 ﻲﻣﺎﻋ ﻦﻴﺑ) نﺎﺘــﺴﻛﺎﺑو ﺎﻴﻘﻳﺮﻓأ لﺎﻤــﺷو ﻂــﺳوﻷا قﺮــﺸﻟا ﺔﻘﻄﻨﻣ
ﻲﻓ 35 ٪ ﺔﺒــﺴﻨﺑ ﺎ ًﺿﺎﻔﺨﻧا ﺪﻬــﺸﻳ ةﺎﻛﺎــﺤﻤﻟا بﺎــﻌﻟﻷا لﺎــﺠﻣ نإ
تﺎﻫﻮﻳدﻮﺘــﺳا ﻊﻓﺪﻳ ﺎﻤﻣ ،ﻖﻴﺒﻄﺘﻟا ﻞــﺧاد تﺎﻳﺮﺘــﺸﻤﻟا تاداﺮــﻳإ
تﺎﻧﻼﻋﻹا تاداﺮﻳإ ﻰﻠﻋ ﻲــﺳﺎﺳأ ﻞﻜــﺸﺑ دﺎﻤﺘﻋﻻا ﻰﻟإ بﺎﻌﻟﻷا
ﺔﻴﺠﻴﺗاﺮﺘــﺳﺎﻛ تﺎﻧﻼﻋﻹا تاداﺮﻳإ ﻰﻠﻋ ةﺎﻛﺎــﺤﻤﻟا بﺎــﻌﻟﻷا ءﺎــﻨﺑ تﺎﻫﻮﻳدﻮﺘــﺳا ﺪــﻤﺘﻌﻳ يﺪﻘﻨﻟا ﻞــﻳﻮﺤﺘﻠﻟ ﺔﻴــﺳﺎﺳأ
ﻦﻣ ﺮﻴﺜﻜﻟا نأ ﺔــﻘﻴﻘﺣ ﻰﻟإ ﻚﻟذ دﻮﻌﻳو 35% ﺔﺒــﺴﻨﺑ ظﻮــﺤﻠﻣ ضﺎــﻔﺨﻧا كﺎــﻨﻫ ،تاداﺮــﻳﻹا ردﺎــﺼﻣ ﺚــﻴﺣ ﻦــﻣ
ﺔﺒﻌﻠﻟا تاﺰــﻴﻣ ﻊﻴﻤﺟ ﻰﻟإ لﻮﺻﻮﻟا ﻢــﻬﻨﻜﻤﻳ ﺚﻴﺣ ،ﻦﻴﺒﻋﻼﻟ ةﺪــﺣاو ةﺮــﻣ ءاﺮــﺸﻟا رﺎــﻴﺧ مﺪــﻘﺗ ةﺎﻛﺎــﺤﻤﻟا بﺎــﻌﻟأ
،ﻖﻴﺒﻄﺘﻟا ﻞــﺧاد ﺔﻴﻓﺎﺿإ تﺎﻳﺮﺘــﺸﻣ ءاﺮﺟﺈﺑ نﻮﺒﻋﻼﻟا مﻮﻘﻳ نأ ﺢــﺟﺮﻤﻟا ﺮــﻴﻏ ﻦــﻣ ﻞــﻌﺠﻳ اﺬــﻫ .ﺖــﺑﺎﺛ ﺮﻌــﺳ ﻞــﺑﺎﻘﻣ .عﻮﻨﻟا اﺬﻫ ﻦﻣ تاداﺮــﻳﻹا ﻲﻓ ضﺎﻔﺨﻧا ﻰــﻟإ يدﺆــﻳ ﺎــﻤﻣ
ﻦﻜﻤﻳ . 107% ﺔﺒﺴﻨﺑ ةﺮﻴﺒﻛ ةدﺎــﻳز ﻖﻴﺒﻄﺘﻟا ﻞــﺧاد تﺎﻧﻼﻋﻹا ﻦﻣ تاداﺮــﻳﻹا رﺪــﺼﻣ تﺪﻬــﺷ ﺪــﻘﻓ ،ﻚــﻟذ ﻊــﻣو
مﺪﺨﺘــﺴﻳ ﺚﻴﺣ ،دراﻮﻤﻟا ةرادﻹ رﺎﻈﺘﻧﻻا ﻦﻣ ﺮــﻴﺜﻜﻟا ﻦــﻤﻀﺘﺗ ﺎــﻣ ﺎــ ً
ﺒﻟﺎﻏ ةﺎﻛﺎــﺤﻤﻟا بﺎــﻌﻟأ نأ ﺔــﻘﻴﻘﺣ ﻰــﻟإ دﻮــﻌﺗ نأ
،تﺎﻫﻮﻳدﻮﺘــﺳﻼﻟ ﺎ ً
ﻌﺋار ﺎ
ً
ﻴﻧﻼﻋإ ا
ً
درﻮﻣ ﺢﺒﺻأ ﺎــﻤﻣ .ﺔــﺼﺼﺨﻣو ةﺪــﻳﺪﺟ تﺎــﻳﻮﺘﺤﻣ ﻞــﻴﻤﺤﺘﻟ ﻞــﻴﻤﺤﺘﻟا تﺎــﺷﺎﺷ
ﻰﻠﻋ ﻦﻴﺒﻋﻼﻟا ﺰــﻴﻔﺤﺗ ﻢﺘﻳو ﺐﻋﻼﻟا ﺔــﺑﺮﺠﺗ ﻰﻠﻋ ﺮــﻴﺛﺄﺘﻟا نود ﻦــﻣ تﺎــﻧﻼﻋﻹا ﺞــﻣد ﻦــﻳرﻮﻄﻤﻟا ﻰــﻠﻋ ﻞ ّ
ﻬــﺴﻳ ﺎــﻤﻣ
.رﺎﻈﺘﻧﻻا
ءاﺮــﺸﻟا تﺎﻴﻠﻤﻋ تاداﺮﻳإ
تﺎﻘﻴﺒﻄﺘﻟا ﻞــﺧاد
ﺖﻴﺒﺜﺘﻟا ﺔــﻔﻠﻜﺗ
ﻞﺧاد تﺎﻧﻼﻋﻹا تاداﺮــﻳإ
ﻖﻴﺒﻄﺘﻟا
31 ﺔــﺤﻔﺼﻟا
نﺎﺘﺴﻛﺎﺑو ﺎﻴﻘﻳﺮﻓأ لﺎﻤﺷو ﻂﺳوﻷا قﺮﺸﻟا ﻲﻓ بﺎﻌﻟﻷا ﺪﻬﺸﻣ | ﺔﻴﻤﻟﺎﻌﻟا ﺔﻳؤﺮﻟا | قﻮﺴﻟا تﺎﻣﻮﻠﻌﻣ ﺔﺣﻮﻟ :ﺐﺑﺎﻌﻟﻷا ﺎﻴﺟﻮﻟﻮﻨﻜﺘﻜﺗ ﺮﻳﺮﻘﺗ

48%16%
2021
44%21%
2022
ﻦﻴﺼﻟا نﺎﺘﺴﻛﺎﺑو ﺎﻴﻘﻳﺮﻓأ لﺎﻤــﺷو ﻂﺳوﻷا قﺮــﺸﻟا (Data.AI 2023)
51%
7%
202O
،بﺎﻌﻟﻷا ﺔﻋﺎﻨﺻ قﻮــﺳ ﻲﻓ ا ً
ﺪﻳاﺰﺘﻣ ﺎ
ً
ﻃﺎــﺸﻧ نﺎﺘــﺴﻛﺎﺑو ﺎﻴﻘﻳﺮﻓأ لﺎﻤــﺷو ﻂــﺳوﻷا قﺮــﺸﻟا ﺔﻘﻄﻨﻣ ﺪﻬــﺸﺘﻣ
ﺔﻘﻄﻨﻤﻟا هﺬــﻫ قﻮــﺳ لﻮﺧد ﻞ ّﻜــﺸﻳ ﺪﻗ ،ﻚﻟذ ﻊﻣو .عﺎﻄﻘﻠﻟ ﺎــﻬﻤﻋد ﺔــﻘﻄﻨﻤﻟا ﻲــﻓ تﺎــﻣﻮﻜﺣ ةﺪــﻋ ﺮــﻬﻈﺗ ﺚــﻴﺣ ،ةﺪﻳﺮﻔﻟا ﻲﻟﺎﻤﻟا ﻞــﻳﻮﺤﺘﻟا تﺎﺒﻠﻄﺘﻣ ﻚــﻟذ ﻲﻓ ﺎﻤﺑ ،ﻖــﺋاﻮﻋ ةﺪــﻋ ﺐﺒــﺴﺑ ﺐــﻧﺎﺟﻷا بﺎــﻌﻟﻷا يرﻮــﻄﻤﻟ ﺎــ ً
ﻳﺪﺤﺗ
تﺎﻳﺪﺤﺘﻟا هﺬــﻫ تﺮﺛأ .تﺎﻌﻤﺘﺠﻤﻟا ةرادإ ﻰــﻟإ دﺎﺘﻌﻤﻟا ﻦــﻣ ﺮــﺒﻛﻷا ﺔــﺟﺎﺤﻟاو ،ﺔــﻐﻠﻟاو ،ﺔــﻴﻓﺎﻘﺜﻟا تﺎــﻴﺻﻮﺼﺨﻟاو ةﺪﺋﺎــﺴﻟا ﺔﻨﻤﻴﻬﻟا ﻚﻟﺬﺑ ﻦﻳ ﱢ
ﺪﺤﺘﻣ ،ﻦــﻴﻴﻠﺤﻤﻟا بﺎــﻌﻟﻷا يرﻮﻄﻣو ﻦﻳﺮــﺷﺎﻨﻟا رود ءﻮــﺸﻨﻟ ﺔــﺻﺮﻓ رﻮــﻬﻇ ﻲــﻓ
.ﺔﻴﺒﻨﺟﻷا تﺎﻛﺮــﺸﻠﻟ
ﻞﻀﻔﺑ ،ا ً
ﺮﺧﺆﻣ ﻞﻜــﺸﺘﻟا ﻲﻓ نﺎﺘــﺴﻛﺎﺑو ﺎﻴﻘﻳﺮﻓأ لﺎﻤــﺷو ﻂــﺳوﻷا قﺮــﺸﻟا ﺔﻘﻄﻨﻣ ﻲﻓ ﺮــﺸﻨﻟا ةﻮﻗ تأﺪﺑ
ﺔﻴﺿﺎﻳﺮﻟا تﻻﻮﻄﺒﻟا ﺔﻓﺎﻀﺘــﺳاو ،بﺎﻌﻟﻷا ﺮــﻳﻮﻄﺘﻟ ﺔــﻴﻠﺤﻤﻟا تاردﺎــﺒﻤﻟاو ،ﺔــﻤﻋاﺪﻟا ﺔــﻴﻣﻮﻜﺤﻟا تﺎــﺳﺎﻴﺴﻟا
،ﻞﻣاﻮﻋ ةﺪﻋ ﺐﺒــﺴﺑ مﺪﺘﺤﻣ ﻞﻜــﺸﺑ ﺔﻴﻨﻴﺼﻟا تﺎﻛﺮــﺸﻟا ﻊﻣ ﺲــﻓﺎﻨﺘﻟا ﺮﻤﺘــﺴﻳ ،ﻚــﻟذ ﻊــﻣو .ىﺮــﺒﻜﻟا ﺔــﻴﻧوﺮﺘﻜﻟﻹا ﻦﻳﺮــﺷﺎﻧ دﻮﺟو مﺪﻋو ،ﻲﻣﻮﻜﺤﻟا ﻢﻋﺪﻟاو ،ﻲﻧاوﺪﻌﻟا ﻲــﻤﻟﺎﻌﻟا ﻊــﺳﻮﺘﻟاو ،ﻲــﻓﺎﻘﺜﻟا ﻪﺑﺎــﺸﺘﻟا ﻚــﻟذ ﻲــﻓ ﺎــﻤﺑ .ﺔﻘﻄﻨﻤﻟا ﻲــﻓ ﻦﻴــﺳﺮﻤﺘﻣ ﻦﻴﻴﻠﺤﻣ ﻦــﻳرﻮﻄﻣو
(2022
مﺎﻌﻟا ﻰﻟإ 2020 مﺎﻌﻟا ﻦــﻣ) ﻦﻳﺮــﺷﺎﻨﻠﻟ مﻷا ﺔﻛﺮــﺸﻟا ﺮــﻘﻣ ﻊــﻳزﻮﺗ
ةدﺎﻳز نﺎﺘﺴﻛﺎﺑو ﺎﻴﻘﻳﺮﻓأ لﺎﻤــﺷو ﻂــﺳوﻷا قﺮــﺸﻟا ﺔﻘﻄﻨﻣ ﺪﻬــﺸﺗ
ﺪﻋﺎﺼﺘﺗو ،ةرﻮــﺸﻨﻤﻟا بﺎﻌﻟﻷا دﺪﻋ ﻲﻓ فﺎــﻌﺿأ ﺔــﺛﻼﺛ لﺪــﻌﻤﺑ .ﺮــﺸﻨﻟا ﻦﻴﻧاﻮﻗ ﺞﻀﻧ ﻊﻣ ﺔﺤﺑﺮﻣ قﻮــﺴﻛ
.لﺎﺠﻤﻟا اﺬﻫ ﻲــﻓ ﻦﻴﺼﻟا ﻊﻣ ﺔــﺴﻓﺎﻨﻤﻟا ﻰــﻠﻋ ﻦــﻴﻴﻠﺤﻤﻟا ﻦﻳﺮــﺷﺎﻨﻟا ﻞــﻤﻌﻳ
32 ﺔــﺤﻔﺼﻟا
نﺎﺘﺴﻛﺎﺑو ﺎﻴﻘﻳﺮﻓأ لﺎﻤﺷو ﻂﺳوﻷا قﺮﺸﻟا ﻲﻓ بﺎﻌﻟﻷا ﺪﻬﺸﻣ | ﺔﻴﻤﻟﺎﻌﻟا ﺔﻳؤﺮﻟا | قﻮﺴﻟا تﺎﻣﻮﻠﻌﻣ ﺔﺣﻮﻟ :بﺎﻌﻟﻷا ﺎﻴﺟﻮﻟﻮﻨﻜﺗ ﺮﻳﺮﻘﺗ

ﺔﻘﻄﻨﻣ ﻲﻓ بﺎﻌﻟﻷا ﺔﻋﺎﻨﺻ ﻊﺘﻤﺘﺗ ﺎﻴﻘﻳﺮﻓأ لﺎﻤﺷو ﻂﺳوﻷا قﺮﺸﻟا
ﻦﻳﺮﺷﺎﻨﻠﻟو ،ﺔﻠﺋﺎﻫ تﺎﻧﺎﻜﻣﺈﺑ نﺎﺘﺴﻛﺎﺑو ﻢﻬﻓ ﻲﻓ ةﺪﻳﺮﻓ ةﺰﻴﻣ ﻦﻴﻴﻠﺤﻤﻟا.ﺔﻴﻠﺤﻤﻟا قﻮﺴﻟا تاﺪﻴﻘﻌﺗ
ﻦﻳﺮﺷﺎﻨﻟا ﻊﻣ نوﺎﻌﺘﻟا لﻼﺧ ﻦﻣ
ﻦﻴﻴﻠﺤﻤﻟا ﻦﻳﺮﺷﺎﻨﻠﻟ ﻦﻜﻤﻳ ،ﻦﻴﻴﻟوﺪﻟا ﺔﻣﺪﻘﺘﻣ دراﻮﻣ ﻰﻟإ لﻮﺻﻮﻟا
ﺔﻴﻤﻟﺎﻋ قاﻮﺳأو ﺔﺜﻳﺪﺣ ﺎﻴﺟﻮﻟﻮﻨﻜﺗو
نأ ﻦﻜﻤﻳ .ﺮﺒﻛأ ﻞﻜﺸﺑ ﻢﻬﺗارﺪﻗ ﺰﻳﺰﻌﺘﻟ
ﻰﻟإ ةﺪﺤﺘﻤﻟا ىﻮﻘﻟا هﺬﻫ ﺪﺟاﻮﺗ يدﺆﻳ ،تاداﺮﻳﻹا ةدﺎﻳزو ،ﺔﻴﺤﺑر ﺮﺜﻛأ ﺞﺋﺎﺘﻧ
ﺎﻤﻣ ،ﻞﻀﻓأ ﻞﻜﺸﺑ ﻒﻴﻟﺎﻜﺘﻟا ةرادإو
ﺔﻣاﺪﺘﺴﻣ ﺔﻋﺎﻨﺻ ﺔﻳﺎﻬﻨﻟا ﻲﻓ ﻢﻋﺪﻳ
ﺰﻔﺤﺗو ،ﻞﻤﻋ صﺮﻓ ﺪﻟﻮﺗ ﺔﻳﺬﻐﺘﻟا ﺔﻴﺗاذ ﺔﻴﻤﻨﺘﻟا ﻲﻓ ﻢﻫﺎﺴﺗو ،رﺎﻜﺘﺑﻻا.ﺔﻳدﺎﺼﺘﻗﻻاو ﺔﻴﻋﺎﻤﺘﺟﻻا
ﻲﻓ نﻮﻠﻣﺎﻌﻟا نوﺮﺷﺎﻨﻟا ﻪﺟاﻮﻳ ﺎﻤﻨﻴﺑ
ﺎﻴﻘﻳﺮﻓأ لﺎﻤﺷو ﻂﺳوﻷا قﺮﺸﻟا ﺔﻘﻄﻨﻣ ﺪﻘﺘﻌﺗ ،تﺎﻳﺪﺤﺘﻟا ﻦﻣ ﺮﻴﺜﻜﻟا نﺎﺘﺴﻛﺎﺑو
تﺎﺒﻘﻌﻟا هﺬﻫ ﻰﻠﻋ ﺐﻠﻐﺘﻟا ﻲﻓ ﺰﻠﻳﻮﺒﺳ نإ .ﺔﻓﺮﻌﻤﻟا لدﺎﺒﺗو نوﺎﻌﺘﻟا لﻼﺧ ﻦﻣ
لﻮﺻﻮﻟاو ،ﺔﻴﺠﻴﺗاﺮﺘﺳا تﺎﻛاﺮﺷ ﻦﻳﻮﻜﺗ ﻞﻀﻓأ ﺔﻛرﺎﺸﻣو ،ةﺪﻳﺪﺟ قاﻮﺳأ ﻰﻟإ
نأ ﻦﻜﻤﻳ دراﻮﻤﻟا ﻊﻴﻤﺠﺗو ،تﺎﺳرﺎﻤﻤﻟا ﻦﻴﻴﻠﺤﻤﻟا ﻦﻳﺮﺷﺎﻨﻟا تارﺪﻗ زﺰﻌﻳ
.حﺎﺠﻨﻟا ﻦﻣ ﺪﻳﺰﻤﻟا ﻲﻓ ﻢﻫﺎﺴﻳو
ﺐﻳرﺪﺘﻟا ﺞﻣاﺮﺑ ﻞﺜﻣ تاردﺎﺒﻤﻟا ﺮﺒﺘﻌﺗ شروو ،ﻪﻴﺟﻮﺘﻟا ﺞﻣاﺮﺑو ،ﻒﺜﻜﻤﻟا
ﺔﻴﻟﺎﺜﻣ بﺎﻌﻟﻸﻟ ﺔﻴﻠﺤﻤﻟا ثاﺪﺣﻷاو ،ﻞﻤﻌﻟا
،بﺎﻌﻟﻷا ﺮﻳﻮﻄﺘﻟ ﺔﻤﻋاد ﺔﺌﻴﺑ ﻖﻠﺨﻟ
ﻲﻓ ﺔﻴﻋاﺪﺑﻹا تﺎﻧﺎﻜﻣﻹا فﺎﺸﻜﺘﺳاو .ﺐﻫاﻮﻤﻟا ﺔﻴﻤﻨﺗو ،ﺔﻘﻄﻨﻤﻟا
ﻦﻣ مدﺎﻘﻟا ﻞﻴﺠﻟا ﺔﻴﻤﻨﺘﺑ ﺰﻠﻳﻮﺒﺳ مﺰﺘﻠﺗ
ﻲﺘﻟا تﺎﻳﺪﺤﺘﻟا ﻰﻠﻋ ﺐﻠﻐﺘﻟاو ﻦﻳرﻮﻄﻤﻟا ،ﺔﻘﻄﻨﻤﻟا ﻲﻓ بﺎﻌﻟﻷا وﺮﺷﺎﻧ ﺎﻬﻬﺟاﻮﻳ حﺎﺠﻧو ﻮﻤﻧ ﻲﻓ ﺔﻤﻫﺎﺴﻤﻟا فﺪﻬﺑ .ﺔﻋﺎﻨﺼﻟا
بﺎﻌﻟأ ﺮﺸﻧ ﺔﻛﺮــﺷ ﻲﻫ ﺰﻠﻳﻮﺒــﺳ
،ﻮﻤﻨﻟا ﺔﻌﻳﺮــﺳ ﺔﻟﻮﻤﺤﻤﻟا ﻒــﺗاﻮﻬﻟا ﺔﻜﻠﻤﻤﻟا ،ضﺎــﻳﺮﻟا ﻲﻓ ﺎــﻫﺮﻘﻣ
ﺎﻫﺪﻴﺻر ﻲﻓو ،ﺔﻳدﻮﻌــﺴﻟا ﺔــﻴﺑﺮﻌﻟا
LAST » ،ﺎﻨﻟ راﺪﺻإ ثﺪــﺣأ .ﺔــﺒﻌﻟ 18
ﺔﻌﺘﻤﻣ ﺔــﻴﺑﺮﻋ ﺔــﺒﻌﻟ ﻩ ،«LETTER
ﻰﻠﻋ ءﻮﻀﻟا ﻂﻠــﺴﺗ ﻦــﻴﺒﻋﻼﻟا ةدﺪــﻌﺘﻣ ﺔﻠﺻ تاذ برﺎﺠﺗ ﻢــﻳﺪﻘﺗ ﻲــﻓ ﺎــﻨﻴﻧﺎﻔﺗ لﻼﺧ ﻦﻣ .ﻦــﻴﺒﻋﻼﻟ ﺔــﻌﺘﻤﻣو ﺎــ ً
ﻴﻓﺎﻘﺛ
تﻼﻴﻀﻔﺘﺑ ﺔﻌــﺳاﻮﻟا ﺎــﻨﺘﻓﺮﻌﻣ
ﻦﻣ ﺎﻨﺘﻜﺒــﺷو ﺔﻴﻤﻴﻠﻗﻹا بﺎــﻌﻟﻷا
نﻮﻣﺰﺘﻠﻣ ﻦــﺤﻧ ،ﺔﻴﻋﺎﻨﺼﻟا تﺎﻛاﺮــﺸﻟا
حﺎﺠﻨﻟا ﻲﻓ ﺔــﻴﻠﺤﻤﻟا ﺐــﻫاﻮﻤﻟا ﻢــﻋﺪﺑ .ﺔﻴــﺴﻓﺎﻨﺘﻟا بﺎﻌﻟﻷا قﻮــﺳ ﻲﻓ
ﻞﻴﻜــﺸﺗ ﺔﻌﻴﻠﻃ ﻲﻓ ﻲﻫ ﺰﻠﻳﻮﺒــﺳ ﺔﻘﻄﻨﻣ ﻲــﻓ بﺎﻌﻟﻷا ﻞﺒﻘﺘــﺴﻣ
ﺎﻴﻘﻳﺮﻓأ لﺎﻤــﺷو ﻂﺳوﻷا قﺮــﺸﻟا
ﺰﻳﺰﻌﺘﺑ نﻮــﻣﺰﺘﻠﻣ ﻦﺤﻧو ،نﺎﺘــﺴﻛﺎﺑو .ﺮﻫدﺰﻣ ﻲﻤﻴﻠﻗإ بﺎــﻌﻟأ مﺎــﻈﻧ
ﺰﻟﻮﻴﺒــﺳ ﻦﻋ ةﺬﺒﻧ
ﻲﻜﻟﺎﻤﻟا ﺐﻌﺼﻣ
ﺰﻠﻳﻮﺒﺳ – يﺬﻴﻔﻨﺘﻟا ﺲﻴﺋﺮﻟا
ﻲﺘﻟا تﺎﻳﺪﺤﺘﻟا ﻲــﻫ ﺎﻣ
ﻲﻓ نوﺮــﺷﺎﻨﻟا ﺎﻬﻬﺟاﻮﻳ ﻦﻜﻤﻳ ﻒﻴﻛو ﺔــﻘﻄﻨﻤﻟا ؟ ﺎﻬﺘﺠﻟ ﺎﻌﻣ
33 ﺔــﺤﻔﺼﻟا
نﺎﺘﺴﻛﺎﺑو ﺎﻴﻘﻳﺮﻓأ لﺎﻤﺷو ﻂﺳوﻷا قﺮﺸﻟا ﻲﻓ بﺎﻌﻟﻷا ﺪﻬﺸﻣ | ﺔﻴﻤﻟﺎﻌﻟا ﺔﻳؤﺮﻟا | قﻮﺴﻟا تﺎﻣﻮﻠﻌﻣ ﺔﺣﻮﻟ :بﺎﻌﻟﻷا ﺎﻴﺟﻮﻟﻮﻨﻜﺗ ﺮﻳﺮﻘﺗ

*
(ةﺪﺤﺘﻤﻟا ﺔﻴﺑﺮﻌﻟا تارﺎــﻣﻹا) ﺔﻴﻧوﺮﺘﻜﻟﻹا تﺎــﺿﺎﻳﺮﻠﻟ ﻲــﺑد نﺎــﺟﺮﻬﻣ *
ﻢﻴﻠﻌﺘﻟ ا
ﻲﺌﻴﺒﻟا مﺎﻈﻨﻟا ثاﺪــﺣأ
لﺎﻤﻋﻷا داﺪﻋإو ﺺــﻴﺧاﺮﺘﻟا تﺎﻨﺿﺎﺣ
تﺎﻋﺮﺴﻣ
UAE
GAMING
GUILD
بﺎﻌﻟﻷا تﺎــﻌﻤﺘﺠﻣ
ﻦﻳﺮﻤﺜﺘﺴﻤﻟاو رﺎﻤﺜﺘــﺳﻻا ءﺎــﺳؤر
لﺎﻤــﺷو ﻂــﺳوﻷا قﺮــﺸﻟا ﺔﻘﻄﻨﻣ ﻲﻓ بﺎﻌﻟﻷا لﺎﺠﻣ ﻲﻓ نوﺮﺛﺆﻤﻟاو ﺔﻛﺮﺤﻤﻟا ىﻮﻘﻟا
2023 مﺎﻌﻟ نﺎﺘــﺴﻛﺎﺑو ﺎــﻴﻘﻳﺮﻓإ
34 ﺔــﺤﻔﺼﻟا
نﺎﺘﺴﻛﺎﺑو ﺎﻴﻘﻳﺮﻓأ لﺎﻤﺷو ﻂﺳوﻷا قﺮﺸﻟا ﻲﻓ بﺎﻌﻟﻷا ﺪﻬﺸﻣ | ﺔﻴﻤﻟﺎﻌﻟا ﺔﻳؤﺮﻟا | قﻮﺴﻟا تﺎﻣﻮﻠﻌﻣ ﺔﺣﻮﻟ :بﺎﻌﻟﻷا ﺎﻴﺟﻮﻟﻮﻨﻜﺗ ﺮﻳﺮﻘﺗ

$1.05B
$450M
$4.9B رﻻود رﺎــﻴﻠﻣ $1.05
رﻻود نﻮــﻴﻠﻣ $450
رﻻود رﺎــﻴﻠﻣ $4.9
رﻻود رﺎــﻴﻠﻣ $1.4
رﻻود رﺎــﻴﻠﻣ $1
رﻻود نﻮــﻴﻠﻣ $825.5
2021
2022
رﻻود نﻮــﻴﻠﻣ $883
رﻻود نﻮــﻴﻠﻣ $332
رﻻود نﻮــﻴﻠﻣ $235
رﻻود نﻮــﻴﻠﻣ $400
رﻻود رﺎــﻴﻠﻣ $2.7
رﻻود رﺎــﻴﻠﻣ $1
رﻻود نﻮــﻴﻠﻣ $450
رﻻود نﻮــﻴﻠﻣ $870
رﻻود نﻮــﻴﻠﻣ $265 2023
بﺎﺴﺘﻛا
(InvestGame, 2023)
ﻲﻓ تارﺎﻤﺜﺘــﺳﻼﻟ ﺮﻴﺒﻜﻟا ﻮﻤﻨﻟا ﻰــﻠﻋ ءﻮﻀﻟا ﻂﻠــﺴﺗ يدﻮﻌــﺴﻟا مﺎﻌﻟا رﺎﻤﺜﺘــﺳﻻا قوﺪﻨﺻو ةﺪﺤﺘﻤﻟا ﺔــﻴﺑﺮﻌﻟا تارﺎــﻣﻹا ﺔــﻟود ﺎــﻬﺑ ﺖــﻣﺎﻗ ﻲــﺘﻟا ةﺮــﻴﺧﻷا تارﺎﻤﺜﺘــﺳﻻا
ﻲﻓ بﺎﺒــﺸﻟا ﻢﻋدو ﺎﻬﺗادﺎﺼﺘﻗا ﻊﻳﻮﻨﺘﻟ ﻦﻳﺪﻠﺒﻟا دﻮﻬﺟ ﻦﻣ ا ً
ءﺰﺟ تارﺎﻤﺜﺘــﺳﻻا هﺬﻫ ﻞﻜــﺸﺗ .نﺎﺘــﺴﻛﺎﺑو ﺎﻴﻘﻳﺮﻓأ لﺎﻤــﺷو ﻂــﺳوﻷا قﺮــﺸﻟا ﺔﻘﻄﻨﻣ ﻲﻓ بﺎﻌﻟﻷا لﺎﺠﻣ
ﺔﻴﻨﻐﻟا لوﺪﻟا وﺬــﺤﺗ نأ ﺢﺟﺮﻤﻟا ﻦﻣ ﺚﻴﺣ هﺎــﺠﺗﻻا اﺬﻫ ﺮﻤﺘــﺴﻳ نأ ﻊﻗﻮﺘﻤﻟا ﻦــﻣ ،ﺔــﻠﺒﻘﻤﻟا تاﻮﻨــﺴﻟا ﻲــﻓ ﺮــﻴﺒﻛ ﻞﻜــﺸﺑ بﺎــﻌﻟﻷا ﺔــﻋﺎﻨﺻ ﻮــﻤﻧ تﺎــﻌﻗﻮﺗ ﻊــﻣ .ﺔــﻘﻄﻨﻤﻟا .ﺎﻫوﺬﺣ ﺔﻘﻄﻨﻤﻟا ﻲــﻓ ىﺮــﺧﻷا
بﺎﻌﻟﻷا تﺎﻛﺮــﺸﻟ ﺔﻌﺠــﺸﻣ ةرﺎــﺷإ بﺎﻌﻟﻷا ﺔﻋﺎﻨﺻ ﻲﻓ نﺎﺘــﺴﻛﺎﺑو ﺎﻴﻘﻳﺮﻓأ لﺎﻤــﺷو ﻂــﺳوﻷا قﺮــﺸﻟا ﺔﻘﻄﻨﻣ ﻲﻓ ﻦﻳﺮﻤﺜﺘــﺴﻤﻟا ﻦﻣ ﺪﻳاﺰﺘﻤﻟا مﺎﻤﺘﻫﻻا اﺬﻫ ﺪﻌﻳ ﻮﻤﻨﻟ مزﻼﻟا لﺎﻤﻟا سأر ﺔﻳرﺎﻤﺜﺘــﺳﻻا تﺎﻘﻓﺪﺘﻟا هﺬــﻫ ﺮﻓﻮﺗ نأ ﻦﻜﻤﻳ .تﺎﻛﺮــﺸﻟا هﺬــﻬﻟ ﻞــﻳﻮﻤﺘﻠﻟ ةﺪــﻳﺪﺟ ﺎــ ًﻗﺎﻓآ ﻚــﻟذ ﺢــﺘﻔﻳ نأ ﻦــﻜﻤﻳ ﺚــﻴﺣ ،ﺔــﻘﻄﻨﻤﻟا ﻲــﻓ ﺔﺌــﺷﺎﻨﻟا
بﺬﺠﻳ ﺎﻤﻣ ،ﺔﻘﻄﻨﻤﻟا ﻲــﻓ ةﻮﻗ ﺮﺜﻛأ بﺎــﻌﻟأ ﺔﺌﻴﺑ ﺮﻳﻮﻄﺗ ﻰــﻟإ بﺎﻌﻟﻷا ﺔﻋﺎﻨﺻ ﻰﻟإ رﺎــﺒﻜﻟا ﻦــﻴﺒﻋﻼﻟا لﻮــﺧد يدﺆــﻳ ﺪــﻗ ،ﻚــﻟذ ﻰــﻟإ ﺔــﻓﺎﺿﻹﺎﺑ .ﺔﺌــﺷﺎﻨﻟا تﺎﻛﺮــﺸﻟا ﻊــﺳﻮﺗو .بﺎﻌﻟﻷا ﺔﻋﺎﻨﺻ ﻲــﻓ يدﺎﺼﺘﻗﻻا ﻮﻤﻨﻟاو ﻞﻤﻌﻟا صﺮــﻓ ﻦﻣ ﺪﻳﺰﻤﻟا ﻖﻠﺧ ﻰــﻟإ يدﺆﻳ ﺪــﻗ هروﺪــﺑ اﺬــﻫو .ﺔﺌــﺷﺎﻨﻟا بﺎــﻌﻟﻷا تﺎﻛﺮــﺸﻟ ﻢــﻋﺪﻟاو تارﺎﻤﺜﺘــﺳﻻا ﻦــﻣ ﺪــﻳﺰﻤﻟا .
ﺔﻴﻧوﺮﺘﻜﻟﻹا تﺎﺿﺎﻳر ﻚــﻟذ ﻲﻓ ﺎﻤﺑ بﺎﻌﻟﻷا لﺎﺠﻣ ﻲــﻓ نﻵا ﻰــﺘﺣ رﻻود رﺎــﻴﻠﻣ 15 ﻦــﻣ ﺮــﺜﻛأ رﺎﻤﺜﺘــﺳا ﻢــﺗ
2023 و 2021 ﻲﻣﺎﻋ ﻦﻴﺑ ( PIF) يدﻮﻌــﺴﻟا مﺎﻌﻟا رﺎﻤﺜﺘــﺳﻻا قوﺪﻨﺻ ﻞــﺒﻗ ﻦــﻣ ﺎﻫﺮــﺸﻧو بﺎــﻌﻟﻷا ﺮــﻳﻮﻄﺗو
35 ﺔــﺤﻔﺼﻟا
نﺎﺘﺴﻛﺎﺑو ﺎﻴﻘﻳﺮﻓأ لﺎﻤﺷو ﻂﺳوﻷا قﺮﺸﻟا ﻲﻓ بﺎﻌﻟﻷا ﺪﻬﺸﻣ | ﺔﻴﻤﻟﺎﻌﻟا ﺔﻳؤﺮﻟا | قﻮﺴﻟا تﺎﻣﻮﻠﻌﻣ ﺔﺣﻮﻟ :بﺎﻌﻟﻷا ﺎﻴﺟﻮﻟﻮﻨﻜﺗ ﺮﻳﺮﻘﺗ

ﻲﺘﻟا بﺎﻌﻟﻷا لﺎﺠﻣ ﻲــﻓ ﺔﺌــﺷﺎﻧ تﺎﻛﺮــﺷ 10 ﻰﻠﻋأ ﺔﻤﺋﺎﻗ ﻲــﻓ رﻮــﻬﻈﻟا
ﺎ ً
ﻳﻮﻨــﺳ نﺎﺘــﺴﻛﺎﺑو ﺎﻴﻘﻳﺮﻓأ لﺎﻤــﺷو ﻂــﺳوﻷا قﺮــﺸﻟا ﻲﻓ ﺎﻬﺘﻌﺑﺎﺘﻣ ﺐﺠﻳ
بﺎﻌﻟﻷا لﺎﺠﻣ ﻲﻓ ﺔﺌــﺷﺎﻧ تﺎﻛﺮــﺷ 10
ﻞﻀﻓأ ﻦﻋ ﻒــﺸﻜﻠﻟ ﺖﻗﻮﻟا نﺎﺣ ؟بﺎﻌﻟﻷا تﺎﻬﺟاﻮﻣ ﻢﻈﻋﻷ ﺪﻌﺘــﺴﻣ ﺖﻧأ ﻞﻫ
ﻦﻳﺬﻟا ﺔﻘﻄﻨﻤﻟا ﻲــﻓ بﺎﻌﻟﻷا لﺎﺠﻣ ﻲﻓ ﻦﻳﺮﻜﺘﺒﻤﻟا أﺮــﺟأو زﺮﺑأ ضﺮــﻋو نﺎﺘــﺴﻛﺎﺑو ﺎــﻴﻘﻳﺮﻓأ لﺎﻤــﺷو ﻂــﺳوﻷا قﺮــﺸﻟا ﻲــﻓ .2023 مﺎﻌﻟ بﺎﻌﻟﻷا ﺎﻴﺟﻮﻟﻮﻨﻜﺘﻟ يﻮﻨــﺴﻟا ﺎــﻧﺮﻳﺮﻘﺗ ﻲــﻓ ﻢــﻬﻴﻠﻋ ءﻮــﻀﻟا ﻂﻴﻠــﺴﺗ ﻢﺘﻴــﺳ
ﺖﻨﻛ ءاﻮﺳ .نﺎﺘــﺴﻛﺎﺑو ﺎﻴﻘﻳﺮﻓأ لﺎﻤــﺷو ﻂــﺳوﻷا قﺮــﺸﻟا ﻲﻓ ﺔﺌــﺷﺎﻨﻟا بﺎﻌﻟﻷا تﺎﻛﺮــﺷ زﺮﺑأ فﺎــﺸﺘﻛا ﻲﻓ ﺎﻧﺪﻋﺎــﺳ
ﻰﻠﻋأ ﺔﻤﺋﺎﻗ ﻲــﻓ ﺎﻬﺟاردإ ﻲﻓ ﺮﻈﻨﻠﻟ ﻚــﻳﺪﻟ ﺔﻠﻀﻔﻤﻟا بﺎــﻌﻟﻷا تﺎﻛﺮــﺷ ﺢﻴــﺷﺮﺘﺑ ﻢــﻗ ،ﺎــ ً
ﻳرﺎﺠﺗ ﺎ ًﻜﻳﺮــﺷ وأ ا
ً
ﺮﻤﺜﺘــﺴﻣ ،ﺎــ
ً
ﺴﺳﺆﻣ
.تﺎﻛﺮﺷ 10
ﻲﻓ ا ً
ﺮﻴﺒﻛ ﺎ
ً
ﺣﺎﺠﻧ ﻖــﻘﺤﺗو ،ﺔﻋﺎﻨﺼﻟا ﻞــﻳﻮﺤﺘﺑ مﻮﻘﺗو ،دوﺪﺤﻟا زوﺎــﺠﺘﺗ ﻲﺘﻟا بﺎــﻌﻟﻷا تﺎﻛﺮــﺸﺑ ﻖــﻟﺄﺘﻠﻟ ﻚــﺘﺻﺮﻓ ﻲــﻫ هﺬــﻫ
.بﺎﻌﻟﻷا تﺎﻬﺟاﻮﻣ ﻢــﻈﻋأ ﻦﻣ ا ً
ءﺰﺟ نﻮﻜﺘﻟ ﺔﺻﺮﻔﻟا تﻮــﻔﺗ ﻻ .ﺎــﻴﻘﻳﺮﻓأ لﺎﻤــﺷو ﻂــﺳوﻷا قﺮــﺸﻟا ﺔــﻘﻄﻨﻣ
ﻲﻓ ﺔﺌــﺷﺎﻧ تﺎﻛﺮــﺷ 10 ﻞﻀﻓأ ﻦﻋ ﻒــﺸﻜﻨﻟو بﺎﻌﻟﻷا لﺎﺠﻣ ﻲﻓ ﺔﻠﻀﻔﻤﻟا ﻚﺘﻛﺮــﺷ ﺢﻴــﺷﺮﺘﺑ نﻵا ﻢﻗ ؟ﺮﻈﺘﻨﺗ اذﺎﻣ
!نﺎﺘﺴﻛﺎﺑو ﺎﻴﻘﻳﺮﻓأ لﺎﻤــﺷو ﻂــﺳوﻷا قﺮــﺸﻟا ﻲﻓ بﺎﻌﻟﻷا
رﺎﻤﺜﺘﺳا ﻢﺗ
رﻻود رﺎــﻴﻠﻣ 6.1
يﺬﻟا ىﻮﺘﺤﻤﻟا
مﺪﺨﺘــﺴﻤﻟا ﻪﺠﺘﻨﻳ
ﺎﻫﺮــﺸﻧو ﺔﺒﻌﻠﻟا ﺮﻳﻮﻄﺗ
ﺎﻫﺮــﺸﻧو ﺔﺒﻌﻠﻟا ﺮﻳﻮﻄﺗ
لﺎﺠﻣ ﻲﻓ ةﺮﺒﺨﻟا دوﺰــﻣ ﺔﻴﻧوﺮﺘﻜﻟﻹا ﺔــﺿﺎﻳﺮﻟا
(InvestGame, 2023)
رﻻود رﺎﻴﻠﻣ 6.1 ﺮﻤﺜﺘــﺴﺗ ﺔــﻣﻮﻋﺪﻤﻟا ﺔــﻣﻮﻜﺤﻟا ﻖــﻳدﺎﻨﺻ
2023 مﺎﻋ ﻦﻣ لوﻷا ﻊﺑﺮﻟا ﻲﻓ ﻂــﻘﻓ بﺎــﻌﻟﻷا لﺎــﺠﻣ ﻲــﻓ
تاﺮﺒﺧو ﺐﻫاﻮﻣ ﻰــﻠﻋ لﻮﺼﺤﻟا ﻦﻣ ﺔــﻘﻄﻨﻤﻟا ﻦﻜﻤﺘــﺳ ﺔﻳدﺎﻴــﺴﻟا ةوﺮــﺜﻟا ﻖــﻳدﺎﻨﺻ تارﺎﻤﺜﺘــﺳا
ﺔﻳﻮﻗ ﺔﻴﺘﺤﺗ ﺔــﻴﻨﺑو
36 ﺔــﺤﻔﺼﻟا
نﺎﺘﺴﻛﺎﺑو ﺎﻴﻘﻳﺮﻓأ لﺎﻤﺷو ﻂﺳوﻷا قﺮﺸﻟا ﻲﻓ بﺎﻌﻟﻷا ﺪﻬﺸﻣ | ﺔﻴﻤﻟﺎﻌﻟا ﺔﻳؤﺮﻟا | قﻮﺴﻟا تﺎﻣﻮﻠﻌﻣ ﺔﺣﻮﻟ :بﺎﻌﻟﻷا ﺎﻴﺟﻮﻟﻮﻨﻜﺗ ﺮﻳﺮﻘﺗ

ﻦﺑ نﻮﻨﺤﻃ ﺦﻴــﺸﻟا ﻲﺗارﺎﻣﻹا ﺮﻴﻣﻸﻟ ﺔــﻌﺑﺎﺘﻟاو ﻲــﻋﺎﻨﻄﺻﻻا ءﺎﻛﺬــﻟا ﻲــﻓ ﺔــﺼﺼﺨﺘﻤﻟا G42 ﺔﻛﺮــﺷ ﺖــﻣﺎﻗ
ﺲﻧاد ﺖﻳﺎﺑ ﺔﻛﺮــﺷ ﻲﻓ رﻻود نﻮﻴﻠﻣ 100 ﻦــﻣ ﺮــﺜﻛﺄﺑ ﺎــﻬﺘﻤﻴﻗ رﺪــﻘﺗ ﺔــﺼﺣ ءاﺮــﺸﺑ ،نﺎــﻴﻬﻧ لآ ﺪــﻳاز
لﻼﺧ ﻦﻣ ﺔﻘﻔﺼﻟا ماﺮــﺑإ ﻢﺗ .رﻻود رﺎــﻴﻠﻣ 220 ـــﺑ ﺎــﻬﺘﻤﻴﻗ رﺪــﻘﺗ ،كﻮــﺗ ﻚــﻴﺗ ﻖــﻴﺒﻄﺘﻟ ﺔــﻜﻟﺎﻤﻟا ،ﺔــﻴﻨﻴﺼﻟا
مﺎﻤﺘﻫا ﻊﻓﺪﻳ .ﻦــﻴﻴﻓﺎﺿإ ﻦﻴﻴﻟﺎﻣ ﻦــﻴﻤﻋاد ﻚــﻠﺘﻤﺗ ﻲــﺘﻟا ،G42 ﺔﻛﺮــﺸﻟ ﺔﻳرﺎﻤﺜﺘــﺳﻻا عارﺬــﻟا ،42XFUND
ﺪﻳاﺰﺘﻤﻟا مﺎﻤﺘﻫﻻا ﻰــﻟإ ﺔــﻓﺎﺿﻹﺎﺑ ،ﺔــﻴﻤﻟﺎﻌﻟا ﺎــﻴﺟﻮﻟﻮﻨﻜﺘﻟا ﺔﻴﺠﻴﺗاﺮﺘــﺳاو ﺲــﻧاد ﺖــﻳﺎﺑ ﺔــﻴﻨﻘﺘﺑ G42
بﺎﻌﻟﻷا لﺎﺠﻣ ﻲﻓ ﻲﺠﻴﺗاﺮﺘــﺳﻻا ﺎﻫرﺎﻤﺜﺘــﺳا ،بﺎﻌﻟﻷا ﺔﻋﺎﻨﺻ ﻲــﻓ ﺔــﻘﻄﻨﻤﻟا ﻲــﻓ ﻦــﻴﺒﻋﻼﻟا ﻞــﻀﻓﻷ
تﺎﻛﺮــﺷ ﻰﻠﻋ ﺎﻫذاﻮﺤﺘــﺳا لﻼﺧ ﻦﻣ ،بﺎﻌﻟﻷا ﺔﻋﺎﻨﺻ ﻰﻟإ طﺎــﺸﻨﺑ ﻞــﻘﺘﻨﺗ ﺲــﻧاد ﺖــﻳﺎﺑ ﺖــﻧﺎﻛ .ﻪــﻴﻓﺮﺘﻟاو ﺔﻴــﺴﻴﺋر ﺔﻴﻘﻳﻮــﺴﺗ ةادأ كﻮﺗ ﻚﻴﺗ ﻖــﻴﺒﻄﺗ نﺎﻛ ﺪــﻗو ،ﺔــﻟﻮﻤﺤﻤﻟا بﺎــﻌﻟﻷا ﺮــﻳﻮﻄﺘﻟ MOONTON ﻞــﺜﻣ
.ﺔﻟﻮﻤﺤﻤﻟا ﻒــﺗاﻮﻬﻟا بﺎــﻌﻟﻷ
ﺲﻜﻌﻳ ﺚﻴﺣ ،ةﺮــﻴﺒﻛ ﺔﻴﻤﻫأ ﻪﻟ وﺪﻨﺘﻨﻴﻧ ﻲــﻓ يدﻮﻌــﺴﻟا مﺎــﻌﻟا رﺎﻤﺜﺘــﺳﻻا قوﺪــﻨﺻ ﻞــﺒﻗ ﻦــﻣ رﺎﻤﺜﺘــﺳﻻا
ﻮﻤﻨﻟا ﻲﻓ ﺮﻤﺘــﺴﺗ نأ ﻊﻗﻮﺘﻤﻟا ﻦــﻣ ﻲﺘﻟاو ،ﺔــﻴﻤﻟﺎﻌﻟا بﺎــﻌﻟﻷا ﺔــﻋﺎﻨﺻ ﻲــﻓ ﺪــﻳاﺰﺘﻤﻟا ﺔــﻜﻠﻤﻤﻟا مﺎــﻤﺘﻫا
،2030 مﺎﻋ لﻮﻠﺤﺑ ٪ 250 ﺔﺒــﺴﻨﺑ ﺔﻜﻠﻤﻤﻟا ﻲــﻓ بﺎﻌﻟﻷا ﺔﻋﺎﻨﺻ ﻮــﻤﻧ ﻊــﻗﻮﺗ ﻊــﻣ .ﺔــﻣدﺎﻘﻟا تاﻮﻨــﺴﻟا لﻼــﺧ
ﺮﻓﻮﺗ ﺚﻴﺣ ،عﺎــﻄﻘﻟا اﺬﻫ ﻲﻓ ﺎ ً
ﻴــﺴﻴﺋر ﺎــ
ً
ﺒﻋﻻ ﺢــﺒﺼﺗ نأ ﻰــﻟإ ﺔﻳدﻮﻌــﺴﻟا ﺔــﻴﺑﺮﻌﻟا ﺔــﻜﻠﻤﻤﻟا ﻰﻌــﺴﺗ
ﺐﻠﻃ ﻲﺒﻠﺗ ةﺪــﻳﺪﺟ ﻦﻳوﺎﻨﻋ ﺮﻳﻮﻄﺗو ﻊــﺳوأ رﻮــﻬﻤﺟ ﻰــﻟإ لﻮــﺻﻮﻠﻟ ﺔــﺻﺮﻓ ةﺪــﻳﺪﺠﻟا ﺎــﻴﺟﻮﻟﻮﻨﻜﺘﻟا
ةﺮﺘﻔﻠﻟ مﺎــﻌﻟا رﺎﻤﺜﺘــﺳﻻا قوﺪﻨﺻ ﺔﻴﺠﻴﺗاﺮﺘــﺳا ﻊﻣ وﺪــﻨﺘﻨﻴﻧ ﻲــﻓ رﺎﻤﺜﺘــﺳﻻا ﻰــﺷﺎﻤﺘﻳ ﺎــﻤﻛ .ﻦﻴﻜﻠﻬﺘــﺴﻤﻟا ﻪﻴﻓﺮﺘﻟا ﻞﺜﻣ ﺔﻴﺠﻴﺗاﺮﺘــﺳﻻا تﺎﻋﺎﻄﻘﻟا ﻲــﻓ رﺎﻜﺘﺑﻻا ﻊــﻓد ﻲــﻓ 2025 و 2021 ﻲــﻣﺎﻋ ﻦــﻴﺑ ﺔــﻌﻗاﻮﻟا
ﻲﻓ مﺎﻌﻟا رﺎﻤﺜﺘــﺳﻻا قوﺪﻨﺼﻟ ﺔﻳﻮﻘﻟا تارﺎﻤﺜﺘــﺳﻻا نﺈﻓ ،ﻚــﻟذ ﻰــﻟإ ﺔــﻓﺎﺿﻹﺎﺑ .ﻲــﺿﺎﻳﺮﻟا ﻪــﻴﻓﺮﺘﻟاو
بﺎﻌﻟﻷا ﺔﻋﺎﻨﺻ ﺪﻬﺸﻣ
ﻂﺳوﻷا قﺮﺸﻟا ﺔﻘﻄﻨﻣ ﻲﻓ نﺎﺘﺴﻛﺎﺑو ﺎﻴﻘﻳﺮﻓأ لﺎﻤﺷو
ﻂــﺳوﻷا قﺮــﺸﻟا ﺔﻘﻄﻨﻣ تارﺎﻤﺜﺘــﺳا ﻰﻠﻋ ﺔﻘﻴﻤﻋ ةﺮﻈﻧ
2023 مﺎﻋ ﻦﻣ لوﻷا ﻊﺑﺮﻟا ﻲﻓ نﺎﺘــﺴﻛﺎﺑو ﺎﻴﻘﻳﺮﻓأ لﺎﻤــﺷو
:ﺲﻧاد ﺖﻳﺎﺑو G42 ﺔﻛﺮــﺷ.1
:وﺪﻨﺘﻨﻴﻧو ﺔــﻣﺎﻌﻟا تارﺎﻤﺜﺘــﺳﻻا قوﺪﻨﺻ.2
37 ﺔــﺤﻔﺼﻟا
نﺎﺘﺴﻛﺎﺑو ﺎﻴﻘﻳﺮﻓأ لﺎﻤﺷو ﻂﺳوﻷا قﺮﺸﻟا ﻲﻓ بﺎﻌﻟﻷا ﺪﻬﺸﻣ | ﺔﻴﻤﻟﺎﻌﻟا ﺔﻳؤﺮﻟا | قﻮﺴﻟا تﺎﻣﻮﻠﻌﻣ ﺔﺣﻮﻟ :بﺎﻌﻟﻷا ﺎﻴﺟﻮﻟﻮﻨﻜﺗ ﺮﻳﺮﻘﺗ

،مﺎﻌﻟا رﺎﻤﺜﺘــﺳﻻا قوﺪﻨﺼﻟ ﻞﻣﺎﻜﻟﺎﺑ ﺔــﻌﺑﺎﺘﻟا ،ﺔﻳدﻮﻌــﺴﻟا ﻲﻓ ﻲﻓﺎــﺳ بﺎــﻌﻟأ ﺔــﻋﻮﻤﺠﻣ ﺪﻌﺘــﺴﺗ
هﺬﻫ ﺢﻤــﺴﺘﺳ .رﻻود رﺎﻴﻠﻣ 4.9 ﺔﻤﻴﻘﺑ ﻲﻠﺑﻮﻜــﺳ ﺔــﻟﻮﻤﺤﻤﻟا ﻒــﺗاﻮﻬﻟا بﺎــﻌﻟأ ﺔﻛﺮــﺷ ﻰــﻠﻋ ذاﻮﺤﺘــﺳﻼﻟ
.ﻲﻤﻟﺎﻌﻟا بﺎــﻌﻟﻷا ﻊﻤﺘﺠﻤﻟ ةﺮﻜﺘﺒﻣو ةﺪــﻳﺪﺟ تﺎــﺠﺘﻨﻣ ﻢــﻳﺪﻘﺗ ﻰــﻠﻋ ﺎــﻬﺗرﺪﻗ ﺰــﻳﺰﻌﺘﺑ ﻲﻓﺎــﺴﻟ ﺔــﻘﻔﺼﻟا
تارﺪﻗ ذاﻮﺤﺘــﺳﻻا اﺬﻫ ﺐﻠﺠﻴــﺳو ،ﺔﻴﻧﺎﺠﻤﻟا ﺐﻌﻠﻟا تازﺎــﻴﺘﻣا ﻦــﻣ ﺔــﺤﺟﺎﻧ ﺔــﻋﻮﻤﺠﻣ ﻲﻠﺑﻮﻜــﺳ ﻚــﻠﺘﻤﺗ
ﺔﻠﻈﻣ ﺖﺤﺗ ﺔﻠﻘﺘــﺴﻣ ﺔﻛﺮــﺸﻛ ﻲﻠﺑﻮﻜــﺳ ﻞﻤﻌﺘــﺳ .ﻲﻓﺎــﺳ ﻰﻟإ ﺮــﺸﻨﻠﻟ ﺔﻴﺘﺤﺗ ﺔﻴﻨﺑو ﻲﻠﺑﻮﻜــﺳ ﺮﻳﻮﻄﺗ بﺎﻌﻟأ ﻞﺜﻣ ةﺪــﻳﺪﺟ تﺎﺌﻔﻟ ةﺮــﺷﺎﺒﻤﻟا تﺎﻣﺪﺨﻟا ﻢــﻳﺪﻘﺗ ﻲــﻓ ﺎــﻬﺗاﺮﺒﺧ ﻊﻴــﺳﻮﺘﺑ مﻮﻘﺘــﺳو ،ﻲﻓﺎــﺳ .ﻢ ّﻜﺤﺘﻟا ةﺪــﺣوو ﺮــﺗﻮﻴﺒﻤﻜﻟا
ﻦﻋ ،ﺔﻣﻮﻜﺤﻟا ﺎــﻬﻟﻮﻤﺗ ﻲﺘﻟا ،ﺔﻳدﻮﻌــﺴﻟا ﺔﻴﺑﺮﻌﻟا ﺔــﻜﻠﻤﻤﻟا ﻲــﻓ بﺎــﻌﻟﻸﻟ ﻲﻓﺎــﺳ ﺔــﻋﻮﻤﺠﻣ ﺖــﻨﻠﻋأ
ﺪﻌﻳ . VSPO ﺔﻗﻼﻤﻌﻟا ﺔــﻴﻨﻴﺼﻟا ﺔــﻴﻧوﺮﺘﻜﻟﻹا تﺎــﺿﺎﻳﺮﻟا ﺔﻛﺮــﺷ ﻲــﻓ رﻻود نﻮــﻴﻠﻣ 265 ﻪــﺘﻤﻴﻗ رﺎﻤﺜﺘــﺳا
بﺎﻌﻟﻷا ﺔﻋﺎﻨﺻ ﻲﻓ ا ً
ﺪــﺋار ﺎ
ً
ﺒﻋﻻ ﺢﺒﺼﺗ نﻷ ةﺮﻤﺘــﺴﻤﻟا ﻲﻓﺎــﺳ دﻮــﻬﺟ ﻦــﻣ ا
ً
ءﺰــﺟ رﺎﻤﺜﺘــﺳﻻا اﺬــﻫ
ﺔﻋﻮﻤﺠﻤﻟا ءاﺮــﺷ ﺪﻌﺑ رﺎﻤﺜﺘــﺳﻻا اﺬﻫ ﻲﺗﺄﻳ .ﻲــﻤﻟﺎﻌﻟا ىﻮﺘــﺴﻤﻟا ﻰــﻠﻋ ﺔــﻴﻧوﺮﺘﻜﻟﻹا تﺎــﺿﺎﻳﺮﻟاو
VSPO ﻞﻤﻌﺗ . 2022 ﺮﻳﺎــﻨﻳ ﻲــﻓ رﻻود رﺎــﻴﻠﻣ 1.5 ﺔــﻤﻴﻘﺑ ﻦﻴﺘﻴــﺴﻴﺋﺮﻟا ﺔــﻴﻧوﺮﺘﻜﻟﻹا تﺎــﺿﺎﻳر ﻲــﺘﻤﻈﻨﻤﻟ
ﻚﻟذ ﻲﻓ ﺎﻤﺑ ،ﺔﻴﻧوﺮﺘﻜﻟﻹا ﺔــﻴﺿﺎﻳﺮﻟا تﻻﻮــﻄﺒﻟا ﻒــﻠﺘﺨﻣ ﻲــﻓ ﺖﻛرﺎــﺷو VICTORY FIVE ﻖــﻳﺮﻓ ﺖــﺤﺗ
VSPO قﺎﻄﻧ ﻊﻴــﺳﻮﺗ ﻲﻓ رﺎﻤﺜﺘــﺳﻻا اﺬﻫ ﺪﻋﺎــﺴﻳ نأ ﻊﻗﻮﺘﻤﻟا ﻦﻣ .LEAGUE OF LEGENDS ﺔﺒﻌﻟ
رﺪﺠﻳ .ﺎﻬﺑﺎﺒــﺷ ﻢﻋدو ﺎﻫدﺎﺼﺘﻗا ﻊﻳﻮﻨﺗ ﻲــﻓ ﺔﻳدﻮﻌــﺴﻟا ةﺪﻋﺎــﺴﻣ ﻚــﻟﺬﻛو ،ﺎــﻬﻟ ﺔــﻴﺘﺤﺘﻟا ﺔــﻴﻨﺒﻟا ﻦﻴــﺴﺤﺗو .نﻼﻋﻹا ﻲﻓ رﺎﻤﺜﺘــﺳﻻا اﺬﻬﻟ ﻲﻨﻣﺰﻟا لوﺪﺠﻟا ﺪــﻳﺪﺤﺗ ﻢــﺘﻳ ﻢــﻟ ﻪــ ّﻧأ ﺮــﻛﺬﻟا
ﻂــﺳوﻷا قﺮــﺸﻟا ﺔﻘﻄﻨﻣ تارﺎﻤﺜﺘــﺳا ﻰﻠﻋ ﺔﻘﻴﻤﻋ ةﺮﻈﻧ
2023 مﺎﻋ ﻦﻣ لوﻷا ﻊﺑﺮﻟا ﻲﻓ نﺎﺘــﺴﻛﺎﺑو ﺎﻴﻘﻳﺮﻓأ لﺎﻤــﺷو
:VSPO و ﻲﻓﺎﺳ. 3
:ﻲﻠﺑﻮﻜﺳو ﻲﻓﺎــﺳ.4
38 ﺔــﺤﻔﺼﻟا
نﺎﺘﺴﻛﺎﺑو ﺎﻴﻘﻳﺮﻓأ لﺎﻤﺷو ﻂﺳوﻷا قﺮﺸﻟا ﻲﻓ بﺎﻌﻟﻷا ﺪﻬﺸﻣ | ﺔﻴﻤﻟﺎﻌﻟا ﺔﻳؤﺮﻟا | قﻮﺴﻟا تﺎﻣﻮﻠﻌﻣ ﺔﺣﻮﻟ :بﺎﻌﻟﻷا ﺎﻴﺟﻮﻟﻮﻨﻜﺗ ﺮﻳﺮﻘﺗ

ةﺮﻛﺬﺘﻟا ﺔﻤﻴﻗ ﻂــﺳﻮﺘﻣ
$400,000
47.8%
ﺔﻜﺋﻼﻤﻟا نوﺮﻤﺜﺘــﺴﻤﻟا
4.3%
ىﺮﺧأ ردﺎﺼﻣ
21.7%
ﺔﻠﺋﺎﻌﻟاو ءﺎــﻗﺪﺻﻷا
17.4%
ﺮﻣﺎﻐﻤﻟا لﺎــﻤﻟا سأر
8.7%
ﻲﺗاﺬﻟا ﻞــﻳﻮﻤﺘﻟا
(Proprietary SHFT Data, 2023)
ﺔﻄــﺳاﻮﺑ بﺎﻌﻟﻷا لﺎﺠﻣ ﻲﻓ ﺔﻛﺮــﺷ 150 ﻦﻣ ﺮﺜﻛأ ءﺎــﺸﻧإ ﻢﺗﻰﻟوﻷا ﺔﻨــﺴﻟا لﻼﺧ SHFT
ﻲــﺳﺎﺳأ ﻞﻜــﺸﺑ بﺎﻌﻟﻷا ﺔﻋﺎﻨﺻ ﻲﻓ ﻦﻳﺮﻤﺜﺘــﺴﻤﻠﻟ ﺔﻳﻮﻘﻟا تﺎــﻘﻔﺼﻟا ﻖــﻓﺪﺗ ﻊــﻓد ﻢﺘﻴــﺳ ﺔﻘﻄﻨﻤﻟا ﻲــﻓ تﺎﻋﺮــﺴﻤﻟاو تﺎﻨﺿﺎﺤﻟا ﻞﺒﻗ ﻦــﻣ
ﻦﻳﺮﻤﺜﺘــﺴﻤﻠﻟ رﺎــﺴﻣ ﺮﻴﻓﻮﺗ ﻰــﻠﻋ ﺎــﻬﺗرﺪﻗ SHFT BUILD GAMETECH ﻞــﺜﻣ ﺞــﻣاﺮﺑ ﺖــﺘﺒﺛأ
ﻲﻓ بﺎﻌﻟﻷا عﺎﻄﻗ ﻲــﻓ ﺔﻛﺮــﺷ 150 ﻦﻣ ﺮﺜﻛأ ءﺎــﺸﻧإ ﻢــﺗ ﺚــﻴﺣ ،بﺎــﻌﻟﻷا ﺔــﻋﺎﻨﺼﺑ ﻦــﻴﻤﺘﻬﻤﻟا
هﺬﻫ ﺖﻌﻤﺟ ﺪــﻘﻟ .ﻲﺿﺎﻤﻟا مﺎﻌﻟا ﻲﻓ ﻂــﻘﻓ نﺎﺘــﺴﻛﺎﺑو ﺎــﻴﻘﻳﺮﻓأ لﺎﻤــﺷو ﻂــﺳوﻷا قﺮــﺸﻟا ﺔــﻘﻄﻨﻣ ﻦﻳﺮﻤﺜﺘــﺴﻤﻟا ﻦﻣ ﻲــﺴﻴﺋر ﻞﻜــﺸﺑ ،لﺎﻤﻟا سأر ﻲﻓ رﻻود ﻦﻴﻳﻼﻣ 10 ﺔﻤﻴﻗ ﻲﻟﺎﻤﺟإ تﺎﻛﺮــﺸﻟا
ﻦﻴﻳﻼﻣ 4 ﻦﻣ ﺮﺜﻛأ ﺪــﻴﻟﻮﺗ ﻢــﺗو ،ةﺮــﻜﺒﻤﻟا ﻞــﺣاﺮﻤﻟا ﻲــﻓ ﻦﻴﻴﺠﻴﺗاﺮﺘــﺳﻻا ﻦﻳﺮﻤﺜﺘــﺴﻤﻟاو ﺔــﻜﺋﻼﻤﻟا
.تاداﺮﻳﻹا ﻲﻓ رﻻود
رﺎﻤﺜﺘﺳﻻا ردﺎﺼﻣ
10.4
رﻻود نﻮﻴﻠﻣ
39 ﺔــﺤﻔﺼﻟا
نﺎﺘﺴﻛﺎﺑو ﺎﻴﻘﻳﺮﻓأ لﺎﻤﺷو ﻂﺳوﻷا قﺮﺸﻟا ﻲﻓ بﺎﻌﻟﻷا ﺪﻬﺸﻣ | ﺔﻴﻤﻟﺎﻌﻟا ﺔﻳؤﺮﻟا | قﻮﺴﻟا تﺎﻣﻮﻠﻌﻣ ﺔﺣﻮﻟ :بﺎﻌﻟﻷا ﺎﻴﺟﻮﻟﻮﻨﻜﺗ ﺮﻳﺮﻘﺗ

:ﺔﺌﺷﺎﻨﻟا ﺔﻛﺮــﺸﻟا ﻢﺳاﺲﻜﺗﻮﺑورﻮﻴﻧنوﺰﻳﻼﺑ
مﻮﻴــﺴﻴﻟإ فوأ زﺪﻨﺠﻴﻟ لﻮﺴﻧﻮﻛ ﻒﻳوﺰﻤﻴﺟ ﺪــﻴﺘﺒﻳﺮﻛ
ﺰﻤﻴﺟ ﺲﻴﺒــﺳ
س ل ل ز ف فﺎــﺘﻴﻣوﺮﺑ درووﺰﻧﺎﻓ
ﻒﻴﺘﻛاﺮﺘﻧإ ﺖﻨﻴــﺳ سودﺎﻛرا
يزﺎﺘﻧﺎﻓ ﺎﺑﻮﻛ
ﺔﻨﻀﺘﺤﻤﻟا ﺔﺌــﺷﺎﻨﻟا تﺎﻛﺮــﺸﻟا ﺎﻬﺘﻌﻤﺟ ﻲــﺘﻟا تارﺎﻤﺜﺘــﺳﻼﻟ ﻞــﺼﻔﻣ ﻞــﻴﻠﺤﺗ نﺎﺘــﺴﻛﺎﺑو ﺎﻴﻘﻳﺮﻓأ لﺎﻤــﺷو ﻂــﺳوﻷا قﺮــﺸﻟا ﺔﻘﻄﻨﻣ ﻲﻓ
:ﺔﻛﺮﺸﻟا ﺮﻘﻣ
$600,000
$50,000
$1,400,000
$68,000
$280,000
$50,000
$110,000
$230,000
$50,000
$515,000
$400,000
:ﻞﻳﻮﻤﺗ
ﻞﻳﻮﻤﺘﻟا ﻦﻣ ﻰــﻟوﻷا ﺔــﻠﺣﺮﻤﻟا
ﻲﻟ ّ
وﻷا ﻞﻳﻮﻤﺘﻟا ﻞــﺒﻗ ﺎﻣ ﺔــﻠﺣﺮﻣ
ﻲﻟ ّ
وﻷا ﻞﻳﻮﻤﺘﻟا ﻞــﺒﻗ ﺎﻣ ﺔــﻠﺣﺮﻣ
ﻲﻟ ّ
وﻷا ﻞﻳﻮﻤﺘﻟا ﻞــﺒﻗ ﺎﻣ ﺔــﻠﺣﺮﻣ
ﻲﻟ ّ
وﻷا ﻞﻳﻮﻤﺘﻟا ﻞــﺒﻗ ﺎﻣ ﺔــﻠﺣﺮﻣ
ﻲﻟ ّ
وﻷا ﻞﻳﻮﻤﺘﻟا ﻞــﺒﻗ ﺎﻣ ﺔــﻠﺣﺮﻣ
ﻞﻳﻮﻤﺘﻟا ﻦﻣ ﻰــﻟوﻷا ﺔــﻠﺣﺮﻤﻟا
ﻲﻟ ّ
وﻷا ﻞﻳﻮﻤﺘﻟا ﻞــﺒﻗ ﺎﻣ ﺔــﻠﺣﺮﻣ
ﻲﻟ ّ
وﻷا ﻞﻳﻮﻤﺘﻟا ﻞــﺒﻗ ﺎﻣ ﺔــﻠﺣﺮﻣ
ﻞﻳﻮﻤﺘﻟا ﻦﻣ ﻰــﻟوﻷا ﺔــﻠﺣﺮﻤﻟا
ﻞﻳﻮﻤﺘﻟا ﻦﻣ ﻰــﻟوﻷا ﺔــﻠﺣﺮﻤﻟا
:ﻞﻳﻮﻤﺘﻟا ﺔﻠﺣﺮﻣ
40 ﺔــﺤﻔﺼﻟا
نﺎﺘﺴﻛﺎﺑو ﺎﻴﻘﻳﺮﻓأ لﺎﻤﺷو ﻂﺳوﻷا قﺮﺸﻟا ﻲﻓ بﺎﻌﻟﻷا ﺪﻬﺸﻣ | ﺔﻴﻤﻟﺎﻌﻟا ﺔﻳؤﺮﻟا | قﻮﺴﻟا تﺎﻣﻮﻠﻌﻣ ﺔﺣﻮﻟ :بﺎﻌﻟﻷا ﺎﻴﺟﻮﻟﻮﻨﻜﺗ ﺮﻳﺮﻘﺗ

قﺮــﺸﻟا ﺔﻘﻄﻨﻣ ﻲﻓ ﺔﺌــﺷﺎﻨﻟا بﺎﻌﻟﻷا تﺎﻛﺮــﺸﻟ لﺎﻤﻋﻷا جذﺎﻤﻧ.نﺎﺘﺴﻛﺎﺑو ﺎﻴﻘﻳﺮﻓأ لﺎﻤــﺷو ﻂــﺳوﻷا
43.2%
GAMING STUDIO
24.8%
WEB3 GAMES
20.8%
SOFTWARE
& PLATFORMS
14%NETWORKING
5.6%E-SPORTS
1.6%WEB3 APPS
(Proprietary SHFT Data, 2023)
0.8%UGC & STREAMING
150
STARTUPS
ﺎﻴﻘﻳﺮﻓأ لﺎﻤــﺷو ﻂــﺳوﻷا قﺮــﺸﻟا ﺔﻘﻄﻨﻣ ﻲﻓ تﺎﻛﺮــﺸﻟا ﻦﻣ 43%
ﺎ ً
ﺒــﺳﺎﻨﻣ ﺎــ
ً
ﺳﺎﺳأ ﺮﻓﻮﻳ ﺎﻤﻣ ،بﺎﻌﻟأ تﺎﻫﻮﻳدﻮﺘــﺳﺎﻛ ﻞﻤﻌﺗ نﺎﺘــﺴﻛﺎﺑو
.ﺔﻳﻮﻗ ﺔﻴﻠﺤﻣ ﺔــﻳﺮﻜﻓ ﺔــﻴﻜﻠﻣ ءﺎــﺸﻧﻹ
ﻦ ﻣ 43% نأ ﻰﻠﻋ
ً
ءﺎﻨﺑو .ﺔــﻴﻤﻟﺎﻌﻟا بﺎــﻌﻟﻷا تاداﺮــﻳإ ﻲــﻟﺎﻤﺟإ ﻦــﻣ 51%
ﺎــ
ً
ﻴﻟﺎﺣ بﺎــﻌﻟﻷا تﺎﻫﻮﻳدﻮﺘــﺳا ﻖــﻘﺤﺗ
تﺎﻫﻮﻳدﻮﺘــﺳﻻا هﺬﻬﻟ ﺔﺻﺮﻓ ﻚﻟذ ﺮﻓﻮﻴــﺳ ،بﺎﻌﻟﻷا ﺮﻳﻮﻄﺘﯩﻠﻋ ﺎــ ً
ﻴﻟﺎﺣ ﺰــﻛﺮﺗ ﺔــﻘﻄﻨﻤﻟا ﻲــﻓ بﺎــﻌﻟﻷا تﺎﻛﺮــﺷ
.ﺔﻴﻠﺤﻤﻟا ﺔــﻳﺮﻜﻔﻟا ﺔﻴﻜﻠﻤﻟا ﺮــﻳﻮﻄﺗ ﻰﻠﻋ ةﺮﻄﻴــﺴﻟاو ةﺪــﻳﺮﻓ ﺔــﻳﻮﻐﻟو ﺔــﻴﻓﺎﻘﺛ تﻼــﻴﻀﻔﺗ ﻖــﻠﺨﻟ
ﺮﻳﻮﻄﺗ ﻰﻠﻋ ﺪــﻤﺘﻌﺗ ﻲﺘﻟا لﺎﻤﻋﻷا جذﺎــﻤﻧ لﻮﺣ نﻮﻜﺘــﺳ ﻞﺒﻘﻤﻟا مﺎــﻌﻟا ﻲــﻓ ﺎــ ًﻀﻳأ ﺮﻬﻈﺘــﺳ ﻲــﺘﻟا صﺮــﻔﻟا ىﺪــﺣإ ﺮــﺷﺎﺒﻤﻟا ﺚﺒﻟاو مﺪﺨﺘــﺴﻤﻟا ﻦﻣ ﺞﺘﻨﻤﻟا ىﻮــﺘﺤﻤﻟا ،لﺎــﺜﻤﻟا ﻞﻴﺒــﺴﯩﻠﻋ ، ٍفﺎﻛ ﻞﻜــﺸﺑ ﺔــﻠﺜﻤﻣ ﺮــﻴﻏ نﻮــﻜﺗو بﺎــﻌﻟﻷا ..ﺎﻫﺮــﺸﻧ ﻢﺘﻳ ﻲﺘﻟا بﺎﻌﻟﻷا دﺪﻌﻟ ا ً
ﺮــﻈﻧ ﺎــ
ً
ﻌﻔﺗﺮﻣ ﺎــ
ً
ﺒﻠﻃ ﺪﻬــﺸﺘﺳ ﻲــﺘﻟا 3
ﺐــﻳو تﺎــﻘﻴﺒﻄﺗو
41 ﺔــﺤﻔﺼﻟا
نﺎﺘﺴﻛﺎﺑو ﺎﻴﻘﻳﺮﻓأ لﺎﻤﺷو ﻂﺳوﻷا قﺮﺸﻟا ﻲﻓ بﺎﻌﻟﻷا ﺪﻬﺸﻣ | ﺔﻴﻤﻟﺎﻌﻟا ﺔﻳؤﺮﻟا | قﻮﺴﻟا تﺎﻣﻮﻠﻌﻣ ﺔﺣﻮﻟ :بﺎﻌﻟﻷا ﺎﻴﺟﻮﻟﻮﻨﻜﺗ ﺮﻳﺮﻘﺗ

52%
31%
7%
10%
(Proprietary SHFT Data, 2023)
(ﺔﻳﻮﺌﻤﻟا ﺔﺒــﺴﻨﻟا) ﺎﻬﻌﻴــﺳﻮﺗ ﻲﻓ ﺮﻈﻨﻳ ﻲــﺘﻟا لوﺪــﻟا
قﺮــﺸﻟا ﺔﻘﻄﻨﻣ ﻰﻟإ ﺮﻈﻨﺗ ﺔــﻴﻤﻟﺎﻌﻟا بﺎــﻌﻟﻷا تﺎﻛﺮــﺷ ﻦــﻣ 90%.ﻊﺳﻮﺘﻠﻟ نﺎﺘــﺴﻛﺎﺑو ﺎﻴﻘﻳﺮﻓأ لﺎﻤــﺷو ﻂــﺳوﻷا
ﺖﺑﺬﺟ ﺪﻘﻓ ،نﺎﺘــﺴﻛﺎﺑو ﺎﻴﻘﻳﺮﻓأ لﺎﻤــﺷو ﻂــﺳوﻷا قﺮــﺸﻟا ﺔﻘﻄﻨﻣ ﻲﻓ بﺎﻌﻟﻷا ﺔﻋﺎﻨﺻ ﻮﻤﻧ راﺮﻤﺘــﺳا ﻊﻣ ةدﺎﻳزو ،ﺔﻴﻣﺎﻨﺘﻤﻟﺎﯩﻄــﺳﻮﻟا ﺔﻘﺒﻄﻟاو ،ﺔــﻘﻄﻨﻤﻟا ﻲــﻓ بﺎﺒــﺸﻟا نﺎﻜــﺴﻟﺎﻓ .ﺔﻴﻟوﺪﻟا بﺎــﻌﻟﻷا تﺎﻛﺮــﺷ هﺎــﺒﺘﻧا .ﻲﻟوﺪﻟا ﻊــﺳﻮﺘﻠﻟ ﺔﺑاﺬﺟ ﺎ ًﻗﻮــﺳ ﺎﻬﻠﻌﺠﻳ ﺔــﻴﻛﺬﻟا ﻒــﺗاﻮﻬﻟا رﺎــﺸﺘﻧا لﺪــﻌﻣ
،ﺔﻴﻤﻟﺎﻌﻟا بﺎــﻌﻟﻷا تﺎﻛﺮــﺷ ﺔﻳدﻮﻌــﺴﻟا ﺔﻴﺑﺮﻌﻟا ﺔﻜﻠﻤﻤﻟاو ةﺪﺤﺘﻤﻟا ﺔــﻴﺑﺮﻌﻟا تارﺎــﻣﻹا ﻦــﻣ ﻞﻛ بﺬــﺠﻳ ﻦــﻴﺣ ﻲــﻓ تﻻﺪﻌﻣو بﺎﺒــﺸﻟﺎﻨﻣ ﺮﻴﺒﻛ دﺪﻋ دﻮﺟو ﻊــﻣ .ﺎــ ً
ﻤﻬﻣ ا
ً
رود ﺐــﻌﻠﻳ ﺔــﻘﻄﻨﻤﻟا ﻲــﻓ ﻲــﻟﺎﻌﻟا حﺎــﺘﻤﻟا ﻞــﺧﺪﻟا نأ ﻻإ
،ﻚﻟذ ﻰﻟإ ﺔﻓﺎﺿﻹﺎﺑ .ﺔــﻴﻧﺎﺠﻤﻟا بﺎﻌﻟﻸﻟ ا ً
ﺮــﻴﺒﻛ ﺎ ًﻗﻮــﺳ ﺔــﻘﻄﻨﻤﻟا ﺮــﻓﻮﺗ ،ﺔــﻴﻟﺎﻌﻟا ﺔــﻴﻛﺬﻟا ﻒــﺗاﻮﻬﻟا قاﺮــﺘﺧا
نأ ﻦﻜﻤﻳ .ﺔﻴﺑﺮﻐﻟا بﺎﻌﻟﻷﺎﺗﺎﻛﺮــﺷ لﻮــﺧﺪﻟ ﻞﻬــﺳأ ﺎ ًﻗﻮــﺳ ﺎﻬﻠﻌﺠﻳ بﺮــﻐﻟاو ﺔــﻘﻄﻨﻤﻟا ﻦــﻴﺑ ﻲــﻓﺎﻘﺜﻟا ﻪﺑﺎــﺸﺘﻟا ةﺮﺒﺨﻟاو ﺎﻴﺟﻮﻟﻮﻨﻜﺘﻟاو دراﻮــﻤﻟا ﻰــﻟإ لﻮﺻﻮﻟا ﺔﺌــﺷﺎﻨﻟا ﺔﻴﻠﺤﻤﻟا تﺎﻛﺮــﺸﻠﻟ ﺔــﻴﻤﻟﺎﻌﻟا تﺎﻛﺮــﺸﻟا بﺬــﺟ ﺮــﻓﻮﻳ ﺔﻴﻠﺤﻤﻟا تﺎﻛﺮــﺸﻟا ﺪﻋﺎــﺴﺗ نأ ﻦﻜﻤﻳﺔﻴﻤﻟﺎﻌﻟا تﺎﻛﺮــﺸﻟا ﻊﻣ تﺎﻛاﺮــﺷ ﺔــﻣﺎﻗإو ،ﺔــﺣﺎﺘﻣ نﻮــﻜﺗ ﻻ ﺪــﻗ ﻲــﺘﻟا
،ﻚﻟذ ﻊﻣو .ﻮﻤﻨﻟا ﻰــﻠﻋ ةرﺪﻘﻟاو تاداﺮﻳﻹا زﺰﻌﻳ ﺎــﻤﻣ ،ةﺪﻳﺪﺟ ﺮــﻴﻫﺎﻤﺟو قاﻮــﺳأ ﻰــﻟإ لﻮــﺻﻮﻟا ﻰــﻠﻋ ﺔﺌــﺷﺎﻨﻟا ىﺪﻟ نﻮﻜﻳ ﺎﻣ ﺎــ ً
ﺒﻟﺎﻏ .بﺎﻌﻟﻸﻟ ﺔــﻴﻠﺤﻤﻟا ﺔﺌــﺷﺎﻨﻟا تﺎﻛﺮــﺸﻠﻟةﺮﻴﺒﻛ ﺔــﺴﻓﺎﻨﻣ ﺎــ ًﻀﻳأ دﻮــﺟﻮﻟا اﺬــﻫ ﻖــﻠﺨﻳ نأ ﻦــﻜﻤﻳ
ﺔﺌــﺷﺎﻨﻟا تﺎﻛﺮــﺸﻟا ﻰﻠﻋ ﺐﻌﺼﻟا ﻦﻣ ﻞﻌﺠﻳ ﺪﻗ ﺎﻤﻣ ، ً
ﻻﻮﻤــﺷ ﺮــﺜﻛأ دراﻮــﻣو ﺮــﺒﻛأ تﺎــﻴﻧاﺰﻴﻣ ﺔــﻴﻟوﺪﻟا تﺎﻛﺮــﺸﻟا
.ﺔــﺴﻓﺎﻨﻤﻟا ﺔﻴﻠﺤﻤﻟا
ةﺪﺤﺘﻤﻟا ﺔﻴﺑﺮﻌﻟا تارﺎــﻣﻹا ﺔﻳدﻮﻌــﺴﻟا ﺔــﻴﺑﺮﻌﻟا ﺔــﻜﻠﻤﻤﻟا ﺮﺼﻣ ءﻲﺷ ﻻ
42 ﺔــﺤﻔﺼﻟا
نﺎﺘﺴﻛﺎﺑو ﺎﻴﻘﻳﺮﻓأ لﺎﻤﺷو ﻂﺳوﻷا قﺮﺸﻟا ﻲﻓ بﺎﻌﻟﻷا ﺪﻬﺸﻣ | ﺔﻴﻤﻟﺎﻌﻟا ﺔﻳؤﺮﻟا | قﻮﺴﻟا تﺎﻣﻮﻠﻌﻣ ﺔﺣﻮﻟ :بﺎﻌﻟﻷا ﺎﻴﺟﻮﻟﻮﻨﻜﺗ ﺮﻳﺮﻘﺗ

ةﺪﺤﺘﻤﻟا ﺔﻴﺑﺮﻌﻟا تارﺎﻣﻹا ﻲﻓ تﺎﻣﻮﻜﺤﻟا ﻢﻋﺪﺗ ﺎﻴﻘﻳﺮﻓأ لﺎﻤﺷو ﻂﺳوﻷا قﺮﺸﻟا ﺔﻘﻄﻨﻣو ﺔﻴﻨﻘﺗو WEB3 ﻰﻟإ لﻮﺤﺘﻟا نﺎﺘﺴﻛﺎﺑو
ﻞﻌﺠﻳ ﺎﻤﻣ ،(ﻞﺘﻜﻟا ﺔﻠﺴﻠﺳ وأ) ﻦﻴﺸﺘﻛﻮﻠﺒﻟا
دﺎﻤﺘﻋﻻ ﻢﻟﺎﻌﻟا ﻲﻓ ا ً
ﻮﻤﻨﻗﻮﺳ عﺮﺳأ ﺔﻘﻄﻨﻤﻟا
ﻲﻓ ﻲﺒﻇﻮﺑأ ﺖﻌﺳﻮﺗ .ﻲﻤﻗﺮﻟا ﺮﻴﻔﺸﺘﻟا لﻼﺧ ﻦﻣ ﻦﻴﺸﺘﻛﻮﻠﺒﻠﻟ ﺔﻴﻤﻟﺎﻌﻟا لﺎﻤﻋﻷا
ﻮﺑأ قﻮﺳ قﻼﻃإو ﺔﻴﻤﻗﺮﻟا لﻮﺻﻷا تﺎﻤﻴﻈﻨﺗ ﻞﻌﺟ ﺎﻤﻣ (ADGM ) ﻲﻤﻟﺎﻌﻟا ﻲﺒﻇ
ﺔﻴﻤﻟﺎﻌﻟا تﺎﻛﺮﺸﻠﻟ ً
ﻼﻀﻔﻣ ا
ً
رﺎﻴﺧ ﺔﻨﻳﺪﻤﻟﺎﻫﺬﻫ
تﺎﻛﺮﺸﻟاو تﺎﻣﻮﻠﻌﻤﻟا ﺎﻴﺟﻮﻟﻮﻨﻜﺗ لﺎﺠﻣ ﻲﻓ ﺔﻤ ّﻈﻨﻣ قﻼﻃإ ﻢﻬﺴ ُ
ﻳ نأ ﻊﻗﻮﺘ
ُ
ﻳ .ﺔﺌﺷﺎﻨﻟا
قﺮﺸﻟا ﻲﻓ ﻦﻴﺸﺘﻛﻮﻠﺒﻟاو ةﺮﻔﺸﻤﻟا تﻼﻤﻌﻟا ﻲﻓ (MEAACBA)ﺎﻴﺳآو ﺎﻴﻘﻳﺮﻓإو ﻂﺳوﻷا ﺔﻓﺎﻔﺷو ﺔﺣﺎﺘﻣ ﺔﻴﺌﻴﺑ ﻢﻈﻧ ﺮﻳﻮﻄﺗ ﻞﻴﻬﺴﺗ مﻮﻘﺗ .ةﺮﻔﺸﻤﻟا تﻼﻤﻌﻟا ﻊﻣ ﺔﻘﻓاﻮﺘﻣ
ﻦﻴﺸﺘﻛﻮﻠﺒﻠﻟ ةﺪﻳﺆﻣ تﺎﺳﺎﻴﺳ ﺬﻴﻔﻨﺘﺑ ﺔﻘﻄﻨﻤﻟا ،ﻲﻤﻗﺮﻟا رﺎﻜﺘﺑﻻا ﻊﻳرﺎﺸﻣ ﻰﻠﻋ ﺰﻴﻛﺮﺘﻟاو
ﻦﻣ ﺐﻫاﻮﻤﻟاو ﺔﺌﺷﺎﻨﻟا تﺎﻛﺮﺸﻟا بﺬﺠﻳﺎﻤﻣ .ﻢﻟﺎﻌﻟا ءﺎﺤﻧأ ﻊﻴﻤﺟ
ﺔﻴﺑﻮﻨﺠﻟا ﺎﻳرﻮﻛ ﻲﻓ بﺎﻌﻟﻷا ﺔﻋﺎﻨﺻ ﺖﻣﺎﻗ
ةﺮﻴﻬﺸﻟا ﺔﻠﺳاﺮﻤﻟا تﺎﺼﻨﻣ ﻦﻣ ةدﺎﻔﺘﺳﻻﺎﺑ
،ﻊﻳزﻮﺗ تاﻮﻨﻘﻛ LINE و KAKAOTALK ﻞﺜﻣ
ﺔﺿﺎﻳر ﺔﻴﻧوﺮﺘﻜﻟﻹا ﺔﺿﺎﻳﺮﻟا ﺖﺤﺒﺻأ ﺎﻤﻨﻴﺑ
ﺔﻴﻨﺑو ﺔﻳﻮﻗ ﺔﻳﺮﻴﻫﺎﻤﺟ ةﺪﻋﺎﻘﺒﻌﺘﻤﺘﺗ ﺔﻴﻋﺮﺷ
ﻰﻟإ WEMADE ﺔﻛﺮﺷ ﻰﻌﺴﺗ .ﺔﻨﻴﺘﻣ ﺔﻴﺘﺤﺗ
ﻂﺳوﻷا قﺮﺸﻟا قﻮﺳ ﻲﻓ فرﺎﻌﻤﻟا هﺬﻫ ﺞﻣد ﺔﻴﻧﺎﻜﻣإ ﺔﻛرﺪﻣ ،نﺎﺘﺴﻛﺎﺑو ﺎﻴﻘﻳﺮﻓأ لﺎﻤﺷو
ﻊﻣ ﻞﻋﺎﻔﺘﻠﻟ ﺔﻠﺳاﺮﻤﻟﺎﺗﺎﺼﻨﻣ ﻦﻣ ةدﺎﻔﺘﺳﻻا ﺔﺿﺎﻳﺮﻟا ﺔﻴﺒﻌﺷ ةدﺎﻳزو ﻦﻴﻜﻠﻬﺘﺴﻤﻟا
هﺬﻫ قﻮﺳ ﺮﻓﻮﻳ .ﺔﻘﻄﻨﻤﻟا ﻲﻓ ﺔﻴﻧوﺮﺘﻜﻟﻹا
ﻢﻴﻛ نﻮﺴﻴﺟ
.WEMIX MENAP Ltd – ﺮﻳﺪﻣ
ﺔﻛﺮــﺷ تﺬﺨ ّﺗا اذﺎﻤﻟ راﺮﻗ WEMADE
ﺔﻘﻄﻨﻣ ﻲﻓ ﻊــﺳﻮﺘﻟا
لﺎﻤﺷو ﻂﺳوﻷا قﺮــﺸﻟا ؟نﺎﺘــﺴﻛﺎﺑو ﺎﻴﻘﻳﺮﻓأ
جذﺎﻤﻧ فﺎﺸﻜﺘﺳﻻ تﺎﻛﺮﺸﻠﻟ ﺎ ً
ﺻﺮﻓ ﺔﻘﻄﻨﻤﻟا
رﻮﻬﻤﺟ ﻦﻣ ةدﺎﻔﺘﺳﻻاو ﺔﻔﻠﺘﺨﻤﻟا لﺎﻤﻋﻷا
.ﺔﻴﻧوﺮﺘﻜﻟﻹا ﺔﺿﺎﻳﺮﻟا قﺎﺸﻋو ﻦﻴﺒﻋﻼﻟا ﻦﻣﺪﻳاﺰﺘﻣ ﻞﺜﻣ تﺎﻳﺪﺤﺘﻟا ةﺎﻋاﺮﻣ ﺎ ًﻀﻳأ ﺐﺠﻳ ،ﻚﻟذ ﻊﻣو
ﻦﻣ .ﺔﻴﺘﺤﺘﻟا ﺔﻴﻨﺒﻟا تاﺮﻐﺛو ﺔﻴﻓﺎﻘﺜﻟا تﺎﻓﻼﺘﺧﻻا بﺎﻌﻟﻷا ﺔﻋﺎﻨﺻ حﺎﺠﻧ ﻦﻣ ةدﺎﻔﺘﺳﻻا لﻼﺧ
ﻊﻣ ﺐﺳﺎﻨﺘﺗ تﺎﻴﺠﻴﺗاﺮﺘﺳا ﻢﻴﻤﺼﺗوﺔﻳرﻮﻜﻟا ﺎﻴﻘﻳﺮﻓأ لﺎﻤﺷو ﻂﺳوﻷا قﺮﺸﻟا قﻮﺳ
ﻰﻠﻋ ذاﻮﺤﺘﺳﻻا تﺎﻛﺮﺸﻠﻟ ﻦﻜﻤﻳ ،نﺎﺘﺴﻛﺎﺑو ﻲﻓ ةﺪﻳاﺰﺘﻤﻟا بﺎﻌﻟﻷا قﻮﺳ ﻦﻣ ﺔﺼﺣ . ﺔﻘﻄﻨﻤﻟ ا
ﻲﻓ ةﺪﺋار ﺔﻛﺮــﺷ ﻲﻫ WEMIX ﻲﺟﻮﻟﻮﻜﻳﻻا مﺎــﻈﻨﻟا ﺮــﻳﻮﻄﺗ
ﻞﻤــﺸﺗ تﺎﻣﺪﺧ مﺪﻘﺗ .ﻦﻴــﺸﺘﻛﻮﻠﺒﻠﻟ KLEVA ) يﺎﻔﻳد ﺎــﻔﻴﻠﻛ لﻮــﻛﻮﺗوﺮﺑ
،ﺔﻴﻤﻗﺮﻟا تﻼــﻤﻌﻟا ﺔــﻈﻔﺤﻣ ،(DEFI ،ﺔﻳﺰﻛﺮﻤﻟاﺔﻴﻤﻗﺮﻟا تﻼــﻤﻌﻟا ﺔــﻓاﺮﺻ ﺔﻠﺑﺎﻘﻟا ﺮــﻴﻏ ﺮﺻﺎﻨﻌﻟا قﻮــﺳ
ﺔﻴﻤﻗﺮﻟا تﻼــﻤﻌﻟﺎﺑ لاﺪﺒﺘــﺳﻼﻟ
WEMIX WEMIX ﺔــﻨﻫاﺮﻣ ،( NFT)
ﻞﻤﻌﺗ .بﺎﻌﻟﻷا ﺔــﺑاﻮﺑو STAKING
ﻦﻴــﺸﺘﻛﻮﻠﺑ ﺔﺌﻴﺑ ءﺎــﻨﺑ ﻰــﻠﻋ WEMIX ﻰﻟإ ةﺪﻨﺘــﺴﻣﺔﺑﺮﺠﺗو ﺔــﻠﻣﺎﻜﺘﻣ
فﺪﻬﺑ تﺎﻣﺪﺨﻠﻟ ﺔــﻬﺟﻮﻣو ﺔــﺼﻨﻤﻟا ﻞﻴﻐــﺸﺘﻟ ﺔﻴﺘﺤﺘﻟا ﺔــﻴﻨﺒﻟا ﺮــﻴﻓﻮﺗ
ﻦﻣ ﻦﻴــﺸﺘﻛﻮﻠﺒﻟا تﺎــﻘﻴﺒﻄﺗو بﺎــﻌﻟﻻا زﺎﻐﻟا مﻮــﺳر عﺎﻔﺗرا ﻞﺜﻣ ﻖــﺋاﻮﻋ نود .تﻼﻣﺎﻌﻤﻟا تﺎﻋﺮــﺳ ضﺎــﻔﺨﻧا وأ
WEMIX ﻦﻋ ةﺬــﺒﻧ
43 ﺔــﺤﻔﺼﻟا
نﺎﺘﺴﻛﺎﺑو ﺎﻴﻘﻳﺮﻓأ لﺎﻤﺷو ﻂﺳوﻷا قﺮﺸﻟا ﻲﻓ بﺎﻌﻟﻷا ﺪﻬﺸﻣ | ﺔﻴﻤﻟﺎﻌﻟا ﺔﻳؤﺮﻟا | قﻮﺴﻟا تﺎﻣﻮﻠﻌﻣ ﺔﺣﻮﻟ :بﺎﻌﻟﻷا ﺎﻴﺟﻮﻟﻮﻨﻜﺗ ﺮﻳﺮﻘﺗ

ةﺪﺤﺘﻤﻟا ﺔﻴﺑﺮﻌﻟا تارﺎــﻣﻹا ﺔﻳدﻮﻌــﺴﻟا ﺔــﻴﺑﺮﻌﻟا ﺔــﻜﻠﻤﻤﻟا (Proprietary SHFT Data, 2023)
ﻲﻓ ﺔﺼﺼﺨﺘﻤﻟا ﻖــﻳدﺎﻨﺼﻟا ﻦﻣ ﺪــﻳﺰﻣ ﻰــﻟإ ﺔــﻘﻄﻨﻤﻟا جﺎــﺘﺤﺗ
تﺎﻛﺮﺸﻟا ﻮﻤﻧ ﺰﻳﺰﻌﺘﻟ نﺎﺘــﺴﻛﺎﺑو ﺎﻴﻘﻳﺮﻓأ لﺎﻤــﺷو ﻂــﺳوﻷا قﺮــﺸﻟا .بﺎﻌﻟﻷا لﺎﺠﻣ ﻲــﻓ ﺔــﻴﻠﺤﻤﻟا
ﻊﻠﻄﺘﺗ ﻦﻳأ ﻦــﻣ
بﺎﻌﻟﻷا تﺎﻛﺮــﺷ ﺔﺌــﺷﺎﻨﻟا ﺔﻴﻟوﺪﻟا
؟تﺎﻋﺮﺒﺘﻟا ﻊﻤﺟ ﻰــﻟإ
ةﺪﺤﺘﻤﻟا ﺔــﻴﺑﺮﻌﻟا تارﺎﻣﻹا ﻲــﻓ ﻦﻳﺮﻤﺜﺘــﺴﻤﻟا WEB3 بﺎــﻌﻟأ تﺎﻛﺮــﺷ فﺪﻬﺘــﺴﺗ
ﺔﻣﺪﻘﺘﻤﻟا تﺎﻌﻳﺮــﺸﺘﻟا ﺐﺒــﺴﺑ
رﻮﻬﻇ ﻊ ّﻗﻮﺘﻧ نأ ﻦــﻜﻤﻳ ،ﻲﻠﺤﻤﻟا لﺎــﻤﻟا سأر ﻰﻠﻋ ﺔــﻴﻟوﺪﻟا ﺔﺌــﺷﺎﻨﻟا تﺎﻛﺮــﺸﻟا ﻦــﻣ ﺪــﻳاﺰﺘﻤﻟا ﺐــﻠﻄﻟا ﻊــﻣ
ﻞﻳﻮﻤﺘﻠﻧﺎﺘــﺴﻛﺎﺑو ﺎﻴﻘﻳﺮﻓأ لﺎﻤــﺷو ﻂــﺳوﻷا قﺮــﺸﻟا ﺔﻘﻄﻨﻣ ﻰﻠﻋ ﺰﻛﺮﺗ ﻲــﺘﻟا ﻢــﻋﺪﻟا ﻖــﻳدﺎﻨﺻ ﻦــﻣ ﺪــﻳﺰﻤﻟا ﻢﻋﺪﻟاو يروﺮﻀﻟا لﺎــﻤﻟا سأر ﻖﻳدﺎﻨﺼﻟا هﺬﻫ ﺮﻓﻮﺘــﺳ .بﺎــﻌﻟﻷا لﺎــﺠﻣ ﻲــﻓ ﺔــﻴﻠﺤﻤﻟا تﺎﻛﺮــﺸﻟا ﻮــﻤﻧ
ﻊﻣﺔﻴﻟﺎﻌﻔﺑ ﺔــﺴﻓﺎﻨﻤﻟا ﻦﻣ ﻦﻴﻴﻠﺤﻤﻟا ﻦــﻴﺒﻋﻼﻟا ﻦــ ّﻜﻤﻳ ﺎــﻤﻣ ،ﺔــﻘﻄﻨﻤﻟا ﻲــﻓ ﺔﺌــﺷﺎﻨﻟا بﺎــﻌﻟﻷا ﺔــﻋﺎﻨﺼﻟ .ﺔﻴﻤﻟﺎﻌﻟا ﺔــﺴﻓﺎﻨﻤﻟا
ﻲﺑﺎﺠﻳإ رﻮﻄﺗ ﻮــﻫ نﺎﺘــﺴﻛﺎﺑو ﺎﻴﻘﻳﺮﻓأ لﺎﻤــﺷو ﻂــﺳوﻷا قﺮــﺸﻟا ﺔﻘﻄﻨﻣ ﻰﻠﻋ ﺰــﻛﺮﺗ ﻖــﻳدﺎﻨﺻ رﻮــﻬﻇ
ﻲﻔﻤﻫﺎــﺴﻳو ﻞﻤﻋ صﺮﻓ ﻖﻠﺧو ﺔﻴﻠﺤﻤﻟا تﺎﻛﺮــﺸﻟا ﻮﻤﻧ ﻦــﻣ زﺰــﻌﻳ ﺚــﻴﺣ ،ﺔــﻘﻄﻨﻤﻟا ﻲــﻓ بﺎــﻌﻟﻷا ﺔــﻋﺎﻨﺼﻟ رﺎﻜﺘﺑﻻاو ةردﺎﺒﻤﻟا حور ﻰــﻠﻋ ﻚﻟذ ﻊﺠــﺸﻴﺳ ،ﻚﻟذ ﻰــﻟإ ﺔــﻓﺎﺿﻹﺎﺑ .ﺔــﻘﻄﻨﻤﻠﻟ ﺔــﻣﺎﻌﻟا ﺔــﻳدﺎﺼﺘﻗﻻا ﺔــﻴﻤﻨﺘﻟا تﻼﻴﻀﻔﺗﻮﻗاوذأ ﻲــﺒﻠﺗ ﺎ ً
ﻴﻓﺎﻘﺛ ﺔــﻠﺻ تاذو ةﺪﻳﺮﻓ بﺎﻌﻟأ ءﺎــﺸﻧإ ﻰﻟإ يدﺆــﻳ ﺎــﻤﻣ ،بﺎــﻌﻟﻷا عﺎــﻄﻗ ﻲــﻓ
تارﺎﻣﻹا ﻞﺜﻣ ﺔﻘﻄﻨﻤﻟا ﻲــﻓ لود ةﺪــﻌﻟ ﺔﻴﺠﻴﺗاﺮﺘــﺳﻻا ﺔــﻳؤﺮﻠﻟ ﺎــ ًﻘﻓو ﻚــﻟذو ،ﻦــﻴﻴﻠﺤﻤﻟا ﻦﻴﻣﺪﺨﺘــﺴﻤﻟا .ندرﻷاو ﺔﻳدﻮﻌــﺴﻟا ﺔﻴﺑﺮﻌﻟا ﺔــﻜﻠﻤﻤﻟاو ةﺪــﺤﺘﻤﻟا ﺔــﻴﺑﺮﻌﻟا
ﺎﻴﻘﻳﺮﻓأ لﺎﻤــﺷو ﻂــﺳوﻷا قﺮــﺸﻟا ﺔﻘﻄﻨﻣ ﻰﻠﻋ ﺰﻛﺮﺗ ﻲﺘﻟا ﻖﻳدﺎﻨﺼﻟا ﻦــﻣ ﺪــﻳﺰﻣ رﻮــﻬﻇ ،مﺎــﻋ ﻞﻜــﺸﺑ
تﺎﻧﺎﻜﻣﻹﺎﻓﺎــﺸﻜﺘﺳا ﻮﺤﻧ ﺔﻣﺎﻫ ةﻮــﻄﺧ ﻮﻫ بﺎﻌﻟﻷا لﺎﺠﻣ ﻲــﻓ ﺔــﻴﻠﺤﻤﻟا تﺎﻛﺮــﺸﻟا ﻮــﻤﻧ ﻢــﻋﺪﻟ نﺎﺘــﺴﻛﺎﺑو ﻦﻴﻛرﺎــﺸﻤﻠﻟ ﻦﻜﻤﻳ ،ﺔﺒــﺳﺎﻨﻤﻟا دراﻮﻤﻟاو ﻢﻋﺪﻟا ﻞــﻀﻔﺑ .ﺔــﻘﻄﻨﻤﻟا ﻲــﻓ بﺎــﻌﻟﻷا ﺔــﻋﺎﻨﺼﻟ ﺔــﻴﻘﻴﻘﺤﻟا .ﺔﻴﻤﻟﺎﻌﻟا بﺎــﻌﻟﻷا ﺔﻋﺎﻨﺻ ﻲﻓ ةدﺎــﻘﻛ ﻢﻬــﺴﻔﻧأ ﺲﻴــﺳﺄﺗو ﺎــ ً
ﻴﻤﻟﺎﻋ ﺲــﻓﺎﻨﺘﻟا ﻦــﻴﻴﻠﺤﻤﻟا
44
ﺔــﺤﻔﺼﻟا
نﺎﺘﺴﻛﺎﺑو ﺎﻴﻘﻳﺮﻓأ لﺎﻤﺷو ﻂﺳوﻷا قﺮﺸﻟا ﻲﻓ بﺎﻌﻟﻷا ﺪﻬﺸﻣ | ﺔﻴﻤﻟﺎﻌﻟا ﺔﻳؤﺮﻟا | قﻮﺴﻟا تﺎﻣﻮﻠﻌﻣ ﺔﺣﻮﻟ :بﺎﻌﻟﻷا ﺎﻴﺟﻮﻟﻮﻨﻜﺗ ﺮﻳﺮﻘﺗ

قوﺪﻨﺼﻟا رﻮﺤﻣ ءﺎــﻨﺑ ﻢﺘﻳ .LEAP ﺔﻴﻟﺎﻌﻓ ﻲﻓ مﺎــﻌﻟا اﺬﻫ رﻻود نﻮــﻴﻠﻣ 15 ﺔــﻤﻴﻘﺑ ﺪــﻳﺪﺟ قوﺪــﻨﺻ قﻼــﻃإ ﻦــﻋ SHFT ﻦــﻠﻌﺗ
ﻞﺻاﻮﺘﻟاو ﺚﺒﻟاو ،تﺎــﻴﺠﻣﺮﺒﻟاو تﺎﺼﻨﻤﻟاو ،ﺮــﺸﻨﻟاو ،ىﻮﺘﺤﻤﻟاو ﺔــﻳﺮﻜﻔﻟا ﺔــﻴﻜﻠﻤﻟا – ﺔﻴــﺴﻴﺋر ةﺪــﻤﻋأ ﺔــﻌﺑرأ لﻮــﺣ
ﺮﻴﻓﻮﺗو ،ﺔﻌﺑرﻷا تﺎﺌﻔﻟا هﺬــﻫ ﻲﻓ ﺔﺼﺼﺨﺘﻤﻟا ﺔﺌــﺷﺎﻨﻟا بﺎﻌﻟﻷا تﺎﻛﺮــﺷ ﻲﻓ رﺎﻤﺜﺘــﺳا ﻰــﻟإ فﺪــﻬﻳ ﻮــﻫو ،ﻲــﻋﺎﻤﺘﺟﻻا ،تﻻﺎﺠﻤﻟا هﺬﻫ ﻰﻠﻋ ﺰــﻴﻛﺮﺘﻟا لﻼﺧ ﻦﻣ .ﺔﻋﺎﻨﺼﻟا ﻲــﻓ ﻦــﻴﻓﺮﺘﺤﻤﻟا ﻦــﻣ ﺔﻜﺒــﺷو ةﺮــﺒﺨﻟاﻮﻟﺎﻤﻟا سأر ﻰــﻟإ لﻮــﺻﻮﻟا ﺎــﻬﻟ
ﻖﻠﺧﻮﻧﺎﺘــﺴﻛﺎﺑو ﺎﻴﻘﻳﺮﻓأ لﺎﻤــﺷو ﻂــﺳوﻷا قﺮــﺸﻟا ﺔﻘﻄﻨﻣ ﻲﻓ بﺎﻌﻟﻷا ﺔﻋﺎﻨﺻ ﻲﻓ رﺎﻜﺘﺑﻻا ﻢﻋﺪﻟ قوﺪﻨﺼﻟا ﻰﻌــﺴﻳ .ﻮﻤﻨﻟا ﺔﻴﻟﺎﻋو ﺔﻣاﺪﺘــﺴﻣ ﺔﻣاﺪﺘــﺴﻣ ﻊﻳرﺎــﺸﻣ
ﺐﻫاﻮﻤﻟا ﺮﻳﻮﻄﺗ ﻢــﻋدو ،ﺔﻘﻄﻨﻤﻟا ﻲﻓ بﺎــﻌﻟﻷا ﺔﻋﺎﻨﺻ ﻲﻓ ﺮــﻫدﺰﻣ ﻲــﺟﻮﻟﻮﻜﻳا مﺎــﻈﻧ ﺰــﻳﺰﻌﺗ ﻲــﻫ قوﺪــﻨﺼﻠﻟ SHFT ﺔــﻳؤر
SHFT فﺪﻬﺗ ،ﺔﺌــﺷﺎﻨﻟا تﺎﻛﺮــﺸﻠﻟ مزﻼﻟﺎﻤﻋﺪﻟاو دراﻮﻤﻟا ﺮﻴﻓﻮﺗ لﻼــﺧ ﻦــﻣ .ﺔــﻴﻠﺤﻤﻟا ﺔــﻳﺮﻜﻔﻟا ﺔــﻴﻜﻠﻤﻟاو ﺔــﻴﻠﺤﻤﻟاو ﺔــﻴﻤﻟﺎﻌﻟا
.ﺔﻘﻄﻨﻤﻟا ﻲــﻓ بﺎﻌﻟﻷا ةدﺎﻗ ﻦﻣ مدﺎــﻘﻟا ﻞــﻴﺠﻟا ﺔــﻴﻤﻨﺗ ﻰــﻟإ
قوﺪﻨﺻ لوأ ﻖﻠﻄﺗ زﺮﻨﺗرﺎﺑ قوﺮــﺷ ﺔﻛﺮــﺷ
ﺔﻘﻄﻨﻤﻟا ﻲﻓ بﺎــﻌﻟﻷا ﺎــﻴﺟﻮﻟﻮﻨﻜﺗ ﻲــﻓ رﺎﻤﺜﺘــﺳﻼﻟ
ﺔﻳﺮﻜﻔﻟا ﺔــﻴﻜﻠﻤﻟا ىﻮﺘﺤﻤﻟاو تﺎﻴﺠﻣﺮﺒﻟاو تﺎــﺼﻨﻤﻟا
ﻲﻋﺎﻤﺘﺟﻻا ﻞﺻاﻮﺘﻟاو ﺚــﺒﻟا
ﺔﻘﻄﻨﻤﻟا ﻲــﻓ قوﺪﻨﺻ لوأ
ﺔﻤﻴﻘﺑ بﺎﻌﻟﻷا ﺎــﻴﺟﻮﻟﻮﻨﻜﺗ ﻢــﻋﺪﻟ رﻻود نﻮــﻴﻠﻣ 15
SHFT@SHOROOQ.COM ﻰﻠﻋ ﺎﻨﺑ ﻞﺼﺗا ؟ﺎــ
ً
ﻴﻟﺎﺣ ﻞﻳﻮﻤﺘﻟا ﻊــﻤﺠﺑ مﻮــﻘﺗ ﻞــﻫ
ﺮﺸﻨﻟا
45
ﺔــﺤﻔﺼﻟا

ﻲﻓ ﺺﺼﺨﺘﻤﻟا حﺎــﻨﺠﻟا ﻲــﻫ (SHFT) ﺔــﻣﺪﻘﺘﻤﻟا ﺎــﻴﺟﻮﻟﻮﻨﻜﺘﻠﻟ سوﺎــﻫ قوﺮــﺷ ﺔﻛﺮــﺷ
ﺔﻋﺎﻨﺻ رﺎﻤﺜﺘــﺳاو ﺮﻳﻮﻄﺗ ﻰﻠﻋ ﺰــﻛﺮﺗ ﻲﺘﻟاو ،زﺮــﻨﺗرﺎﺑ قوﺮــﺷ ﺔﻛﺮــﺸﻟ بﺎــﻌﻟﻷا عﺎــﻄﻗ
ﺮﺜﻛأ ﺞﻳﺮﺨﺘﺑ SHFT ﺖﻣﺎــﻗ ،نﻵا ﻰــﺘﺣ .بﺎــﻌﻟﻷا ﺎــﻴﺟﻮﻟﻮﻨﻜﺘﻟ ﺔــﻴﻋﺮﻔﻟﺎﺗﺎﻋﺎﻨﺼﻟاو بﺎــﻌﻟﻷا
ﺎﻴﺟﻮﻟﻮﻨﻜﺘﻟ ﺔــﻘﻄﻨﻤﻟا ﻲــﻓ قوﺪﻨﺻ لوأ ﺖﻘﻠﻃأو ﺔــﻟود 27 ﻦــﻣ ﺔﻛﺮــﺷ 150 ﻦــﻣ
.بﺎﻌﻟﻷا ﺔﻋﺎﻨﺼﻴﻓ ىﺮــﺒﻛ حﺎﺠﻧ ﺔــ ّ
ﺼﻗ ﻖــﻠﺧ ﺔــﻳﺎﻐﺑ بﺎــﻌﻟﻷا
SHFT@SHOROOQ.COM :ﻲﻧوﺮﺘﻜﻟﻹا ﺪــﻳﺮﺒﻟا
SHFT.SHOROOQ.COM :ﻲﻧوﺮﺘﻜﻟﻹا ﻊــﻗﻮﻤﻟا
لﺎﻤﻟا سأر ﻲﻓ ةﺪﺋار ﺔﻛﺮــﺷ ﻲﻫو ، 2017 مﺎﻋ ﻲﻓ زﺮﻨﺗرﺎﺑ قوﺮــﺷ ﺔﻛﺮــﺷ ﺖــﺴﺳﺄﺗ
ﺔﺌــﺷﺎﻨﻟا تﺎﻛﺮــﺸﻟا ﺮﺜﻛأ ﻲﻓ ﺮﻤﺜﺘــﺴﺗ ﺚﻴﺣ ،ةﺮﻜﺒﻤﻟا ﻞﺣاﺮﻤﻟا ﻲﻓ يرﺎﻤﺜﺘــﺳﻻا
ﺖﻣﺪﻗ .ﺎﻴﻛﺮﺗو نﺎﺘــﺴﻛﺎﺑو ﺎﻴﻘﻳﺮﻓأ لﺎﻤــﺷو ﻂــﺳوﻷﺎﻗﺮﺸﻟا ﺔــﻘﻄﻨﻣ ﻲــﻓ ةﺮــﻜﺘﺒﻤﻟا
PURE ﻚﻟذ ﻲﻓ ﺎﻤﺑ ،قﻮــﺴﻟا ﻞﻳﻮﺤﺗ ﻲﻓ ةﺪﺋاﺮﻟا تﺎﻛﺮــﺸﻠﻟ ﻢﻋﺪﻟا زﺮﻨﺗرﺎﺑ قوﺮــﺷ SARWA، NYMCARD، LEANو HARVEST SMART FARM
ﻲﻓ زﺮﻨﺗرﺎﺑ قوﺮــﺷ تاﺮــﻘﻣ ﻊــﻘﺗ .RETAILO و TECHNOLOGIES، TRUKKER
ﺎﻴﻘﻳﺮﻓأ لﺎﻤــﺷو ﻂــﺳوﻷا قﺮــﺸﻟا ﺔﻘﻄﻨﻣ ﻲﻓ ﺐﺗﺎﻜﻣ ﺔﺘــﺳ ﺎﻬﻳﺪﻟو ،ﻲﺒﻇﻮﺑأ
ﺎﻬﻀﻌﺒﻟ ﺔــﻌﺑﺎﺘﻟا تﺎﻛﺮــﺸﻟا ﻦﻣ ﺔﻋﻮﻤﺠﻣ ﻰــﻟإزﺮﻨﺗرﺎﺑ قوﺮــﺷ ﺮﻴــﺸﺗ .ﺎــﻴﻛﺮﺗو نﺎﺘــﺴﻛﺎﺑو
SHOROOQ PARTNERS ﺎﻬﻨﻣو ،يرﺎﺠﺘﻟا ﻢــﺳﻻا اﺬﻫ ﺖــﺤﺗ ﻞــﻤﻌﺗ ﻲــﺘﻟاو ﺾــﻌﺒﻟا
ﻢﻗرو ﻲﺒﻇﻮﺑأﺔﻘﻄﻨﻤﻟ ﺔــﻴﻟﺎﻤﻟا تﺎــﻣﺪﺨﻟا ﺔﺌﻴﻫ ﻞــﺒﻗ ﻦــﻣ ﻢــﻴﻈﻨﺘﻠﻟ ﻊــﻀﺨﺗ ﻲــﺘﻟا) LTD .(190004 ﻮﻫ FSRA ﻲﻓ ﻞﻴﺠــﺴﺘﻟا
SHFT ﻦﻋ ةﺬــﺒﻧ
زﺮﻨﺗرﺎﺑ قوﺮــﺷ ﻦﻣ ﻢﻋﺪﺑ
46 ﺔــﺤﻔﺼﻟا
نﺎﺘﺴﻛﺎﺑو ﺎﻴﻘﻳﺮﻓأ لﺎﻤﺷو ﻂﺳوﻷا قﺮﺸﻟا ﻲﻓ بﺎﻌﻟﻷا ﺪﻬﺸﻣ | ﺔﻴﻤﻟﺎﻌﻟا ﺔﻳؤﺮﻟا | قﻮﺴﻟا تﺎﻣﻮﻠﻌﻣ ﺔﺣﻮﻟ :بﺎﻌﻟﻷا ﺎﻴﺟﻮﻟﻮﻨﻜﺗ ﺮﻳﺮﻘﺗ

ﺔﻛرﺎــﺸﻤﻟا ﺔﻴﻔﻴﻛ
؟نﺎﺘــﺴﻛﺎﺑو ﺎﻴﻘﻳﺮﻓأ لﺎﻤــﺷو ﻂــﺳوﻷا قﺮــﺸﻟا ﻲﻓ ﻮﻤﻨﻟا ﺔﻌﻳﺮــﺳ بﺎﻌﻟﻷا ﺔﻋﺎﻨﺻ ﻲﻓ ﺔﻛرﺎــﺸﻤﻟﺎﺑ ﻢﺘﻬﻣ ﺖﻧأ ﻞﻫ
:ﺔﻘﻄﻨﻤﻟا ﻲﻓ بﺎــﻌﻟﻷا مﺎﻈﻧ حﺎﺠﻧو ﻮﻤﻧ ﻲــﻓ ﺔﻤﻫﺎــﺴﻤﻟاو SHFT ﻊﻣ ﺔﻛاﺮــﺸﻟا ﺎﻬﻟﻼﺧ ﻦــﻣ ﻚــﻨﻜﻤﻳ قﺮــﻃ ثﻼــﺛ ﻚــﻴﻟإ
:ﺔﻣدﺎﻘﻟا ﺮﻳرﺎﻘﺘﻟا ﻲــﻓ نوﺎﻌﺘﻟاو ﺔــﻴﻋاﺮﻟا ﺔــﻬﺠﻟا
ﺎﻴﻘﻳﺮﻓأ لﺎﻤــﺷو ﻂــﺳوﻷا قﺮــﺸﻟا ﻲﻓ بﺎﻌﻟﻷا ﺔﻋﺎﻨﺻ لﻮﺣ ﺔﻤﻴﻗ ىؤر ﺮــﻓﻮﺗ SHFT ﺎــﻬﻣﺪﻘﻳ ﻲــﺘﻟا ﺚــﺤﺒﻟا ﺮــﻳرﺎﻘﺗ
ﻚﻨﻜﻤﻳ ،ﺔﻣدﺎﻘﻟا ﺮــﻳرﺎﻘﺘﻟا ﻲﻓ نوﺎﻌﺘﻟاوأ ﺔــﻳﺎﻋر لﻼﺧ ﻦــﻣ .ﺔﺌــﺷﺎﻨﻟا تﺎــﻫﺎﺠﺗﻻاو ﻦﻴﻴــﺴﻴﺋﺮﻟا ﻦــﻴﺒﻋﻼﻟاو ،نﺎﺘــﺴﻛﺎﺑو ﺔﻘﻄﻨﻤﻟا ﻲــﻓ بﺎﻌﻟﻷا ﺔﻋﺎﻨﺻ ﻢﻋﺪﺑ ﻚــﻣاﺰﺘﻟا ضﺮﻋو ﻞــﻴﻠﺤﺘﻟاو ﺔــﻳﺮﺼﺤﻟا تﺎــﻧﺎﻴﺒﻟا هﺬــﻫ ﻰــﻟإ لﻮــﺻﻮﻟا
:ﻚﺑ صﺎﺨﻟا ﻲﺟﻮﻟﻮﻜﻳﻹا مﺎــﻈﻨﻟا ﻲــﻓ SHFT قﻼــﻃﻹ ﺔﻛاﺮــﺸﻟا
ﻦﻋ ﻞﻤﻌﻳ يﺬﻟاو ،نﺎﺘــﺴﻛﺎﺑو ﺎﻴﻘﻳﺮﻓأ لﺎﻤــﺷو ﻂــﺳوﻷا قﺮــﺸﻟا ﻲﻓ بﺎﻌﻟﻷا تﺎﻛﺮــﺸﻟ ﻲــﺳﺎﺳﻷا ﻞﻤﻌﻟا ﻞﻴﻟد ﻮﻫ SHFT ءﺎﻛﺮــﺸﻟا ﻦﻣ ﺔﻳﺮﺼﺣ ﺔﻜﺒــﺷ ﻰﻟإ لﻮﺻﻮﻟا ﻢﻬﻟ مﺪﻘﻳو ﺔﻘﻄﻨﻤﻟا ﻲــﻓ بﺎــﻌﻟﻷا ﺔــﻋﺎﻨﺻ ﻲــﻓ ﺔﺌــﺷﺎﻨﻟا تﺎﻛﺮــﺸﻟا ﻊــﻣ ﺐــﺜﻛ ﻚﻣﺎﻈﻧ ﻲﻓ SHFT BUILD قﻼﻃﻹ ﺎﻨﻌﻣ ﺔﻛاﺮــﺸﻟا لﻼﺧ ﻦﻣ.ﻢﻬﺗﺮﻴــﺴﻣ ﻲــﻓ ﻢــﻬﻤﻋﺪﻟ ﺔــﻋﺎﻨﺼﻟا ﻲــﻓ ءاﺮــﺒﺨﻟاو
ﺔﻴﻤﻟﺎﻌﻟا قﻮــﺴﻟا ﻲﻓ حﺎﺠﻨﻠﻟ ﻦﻴﻴﻠﺤﻤﻟا بﺎــﻌﻟﻷا يرﻮﻄﻤﻟ مزﻼﻟا ﻢــﻋﺪﻟاو دﺎــﺷرﻹاو دراﻮــﻤﻟا ﺮــﻴﻓﻮﺗ ﻚــﻨﻜﻤﻳ ،ﻲــﺟﻮﻟﻮﻜﻳﻹا .بﺎﻌﻟﻸﻟ
:ﺔﻘﻄﻨﻤﻟا ﻲــﻓ ﺔﺤﺟﺎﻨﻟا بﺎﻌﻟﻷا تﺎﻛﺮــﺷ ﻢــﻋﺪﻟ ﺔﻛاﺮــﺸﻟا
ﻲﻓ ةﺪﻋاﻮﻟا ﺔﺌــﺷﺎﻨﻟا بﺎﻌﻟﻷا تﺎﻛﺮــﺷ ﻲﻓ ﺮﻤﺜﺘــﺴﻳ رﻻود نﻮــﻴﻠﻣ 15 ﺔــﻤﻴﻘﺑ قوﺪــﻨﺻ ﻮــﻫ SHFT GAMETECH قوﺪــﻨﺻ
،ﺔﺤﺟﺎﻨﻟا بﺎﻌﻟﻷا تﺎﻛﺮــﺷ ﻢﻋﺪﻟ SHFT ﻊﻣ ﺔﻛاﺮــﺸﻟا لﻼﺧ ﻦﻣ .نﺎﺘــﺴﻛﺎﺑو ﺎﻴﻘﻳﺮﻓأ لﺎﻤــﺷو ﻂــﺳوﻷا قﺮــﺸﻟا ﺔﻘﻄﻨﻣ
.ﺢﺑﺮﻤﻟا MENAP بﺎﻌﻟأ قﻮــﺳ ﻦﻣ ﺎ ًﻀﻳأ ةدﺎﻔﺘــﺳﻻا ﻊﻣ ،ﺔﻘﻄﻨﻤﻟا ﻲــﻓ بﺎــﻌﻟﻷا ﺔــﻋﺎﻨﺻ ﻮــﻤﻧ ﻢــﻋد ﻚــﻨﻜﻤﻳ
لﺎﻤــﺷو ﻂــﺳوﻷا قﺮــﺸﻟا ﺔﻘﻄﻨﻣ ﻲﻓ بﺎﻌﻟﻷا ﺔﻋﺎﻨﺻ حﺎﺠﻧو ﻮﻤﻧ ﻲﻓ ﺔﻤﻫﺎــﺴﻤﻟا ﻚﺘﻋﺎﻄﺘــﺳﺎﺑ ، SHFT ﻊﻣ ﺔﻛرﺎــﺸﻤﻟﺎﺑ
.ﻊﺘﻤﻤﻟاو يﻮﻴﺤﻟا لﺎــﺠﻤﻟااﺬﻫ ﻲﻓ ﺮﻜﺘﺒﻣو ﺪــﺋاﺮﻛ ﻚﺘﻛﺮــﺷ ﻊﺿو ﻰــﻟإ ﺔــﻓﺎﺿﻹﺎﺑ ،نﺎﺘــﺴﻛﺎﺑو ﺎــﻴﻘﻳﺮﻓأ
ﺔﻘﻄﻨﻣ ﻲﻓ بﺎــﻌﻟﻷا مﺎﻈﻧ ﻲﻓ ﺮﻴﺛﺄﺘﻟاو SHFT ﻊــﻣ ﺔﻛاﺮــﺸﻟا ﺔﻴﻔﻴﻛ لﻮــﺣ ﺪــﻳﺰﻤﻟا ﺔــﻓﺮﻌﻤﻟ SHFT@SHOROOQ.COM ﻰــﻠﻋ مﻮــﻴﻟا ﺎــﻨﻌﻣ ﻞــﺻاﻮﺗ
.نﺎﺘﺴﻛﺎﺑو ﺎﻴﻘﻳﺮﻓأ لﺎﻤــﺷو ﻂﺳوﻷا قﺮــﺸﻟا
47 ﺔــﺤﻔﺼﻟا

SHFT ﺮﻳﺮﻘﺗ ﻊــﺟاﺮﻣو ﺔــﻴﺠﻬﻨﻣ
ﺔﻣﺪﻘﻤﻟا ﻦﻴﻣﺪﺨﺘــﺴﻤﻟا تﺎﻧﺎﻴﺑ :ةدﺪــﻌﺘﻣ ردﺎﺼﻣ ﻦﻣ تﺎﻧﺎﻴﺒﻟا ﻰــﻟإ لﻮــﺻﻮﻟا ﺔــ
ّ
ﺻﺎﺨﻟا SHFT
ﺞــﻣﺎﻧﺮﺑو تﺎــﻧﺎﻴﺑ ةﺪــﻋﺎﻗ ﺮــ ّﻓﻮﺗ
ﻢﺘﻳ .SHFT ﻞﺒﻗ ﻦﻣ ﺔــﺳﺪﻨﻬﻤﻟا تﺎﻧﺎﻴﺒﻟاو ،ﺔــﻋﻮﻤﺠﻤﻟا ﺔــﻣﺎﻌﻟا تﺎــﻣﻮﻠﻌﻤﻟاو ،SHFT ﺔﻄــﺳاﻮﺑ ﺎــﻬﻨﻣ ﻖــﻘﺤﺘﻟا ﻢــﺘﻳ ﻲــﺘﻟاو
.ﺎﻧﺮﻳرﺎﻘﺗ ﻲﻓ ﺎــﻬﺟاردﻹ ﺔﻠﻣﺎــﺷ ﺔﻳوﺪﻳ ﺔﻴﻠﻤﻌﺑ ﺎــﻬﻌﻴﻤﺠﺗو ﺔــﺳﺪﻨﻬﻤﻟا ﺮــﻴﻏ تﺎــﻧﺎﻴﺒﻟا ﻊــﻴﻤﺟ ﻦــﻣ ﻖــﻘﺤﺘﻟا
ﺔﻳدﺮﻓ ﺔــﻴﻜﻠﻣ
ﻦﻳﺮﻤﺜﺘــﺴﻤﻟاو ﺦﻳرﺎﺘﻟاو ﺔﻠﺣﺮﻤﻟاو ﻞــﻳﻮﻤﺘﻟا ﻎﻠﺒﻣ لﻮــﺣ ﺔﺻﺎﺨﻟا ﺎــﻬﺗﺎﻣﻮﻠﻌﻣ جاردﺈــﺑ تﺎــﺴﺳﺆﻤﻟاو ﺔﺌــﺷﺎﻨﻟا تﺎﻛﺮــﺸﻟا مﻮــﻘﺗ ﺔﻴﻟﻮﻤــﺷ نﺎﻤﻀﻟ .ﺔﻣرﺎﺻ تاءاﺮﺟإ ماﺪﺨﺘــﺳﺈﺒﻠﻳﻮﻤﺘﻟا تﺎﻧﺎﻴﺑ ﻊــﻴﻤﺟ ﻦﻣ ﻖــﻘﺤﺘﻟا ﻢــﺘﻳ .ﺎــﻬﺠﻣﺎﻧﺮﺑ ﻢــﻳﺪﻘﺗ ﻦــﻣ ءﺰــﺠﻛ ةﺮــﺷﺎﺒﻣ ﻊﻴﻤﺟ ﻦﻋ ﻞﻴﺻﺎﻔﺗ ﺐﻠﻃو ،يﻮﻨــﺳ ﻊﺑر سﺎــﺳأ ﻰﻠﻋ ﺔﻠﺠــﺴﻤﻟا ﺔﺌــﺷﺎﻨﻟا تﺎﻛﺮــﺸﻟا ﻊﻴﻤﺟ ﺔﻌﺑﺎﺘﻣ لوﺎﺤﻧ ،تﺎﻧﺎﻴﺒﻟا
سوؤر تﺎﻛﺮــﺸﻟا هﺬﻫ ﻞﻤــﺸﺗو .ﻦﻳﺮﺧﻵا ﻦﻴﻛرﺎــﺸﻤﻟا ﻦﻳﺮﻤﺜﺘــﺴﻤﻟاو ﺦﻳرﺎﺘﻟاو ﻎــﻠﺒﻤﻟاو ﺔــﻠﺣﺮﻤﻟﺎﻜﻟذ ﻲــﻓ ﺎــﻤﺑ ،ﺎﻬﺗارﺎﻤﺜﺘــﺳا ﺔﻋﺎﻨﺼﺑ ﺔﻄﺒﺗﺮﻤﻟﺎﺗﻼﺋﺎﻌﻟا ﺐــﺗﺎﻜﻣو تﺎــﻌﻣﺎﺠﻟا ﻖــﻳدﺎﻨﺻو ،تﺎﻋﺮــﺴﻤﻟاو ،ﺔــﻜﺋﻼﻤﻟا ﻦﻳﺮﻤﺜﺘــﺴﻤﻟاو ،ﺔﻳرﺎﻤﺜﺘــﺳﻻا لاﻮــﻣﻷا .SHFT ﺮﻳرﺎﻘﺗ ﺎﻬﻴﻠﻋ ﺰــﻛﺮﺗ ﻲــﺘﻟا بﺎــﻌﻟﻷا
ﺔﻣﺎﻋ ﺮﻳرﺎﻘﺗ
.ﻢﻟﺎﻌﻟا ءﺎﺤﻧأ ﻊــﻴﻤﺟ ﻲﻓ ﻞﻳﻮﻤﺘﻟا ﺢــﻨﻣ ﻦﻋ ﺔــﻴﻔﺤﺼﻟا تﺎــﻧﺎﻴﺒﻟاو ﺔــﻣﺎﻌﻟا تﺎــﻧﻼﻋﻹا ﻊــﻤﺠﺑ مﻮــﻘﻧ
ﺎﻴــﺳﺪﻨﻫ ﺔﻤﻤﺼﻤﻟا تﺎــﻧﺎﻴﺒﻟا
ﺮﻴﻏ تﺎﻧﺎﻴﺒﻠﻟ تاﺮــﻳﺪﻘﺗ ءﺎــﺸﻧﻹ SHFT تﺎﻧﺎﻴﺑ ﺪﻋاﻮﻗو ﻦﻴــﺴﺳﺆﻤﻟا تﺎــﻤﻳﺪﻘﺗ ﻦــﻣ ﺪﻴﻔﺘــﺴﺗ ةﺰــﻴﻤﻣ تﺎــﻴﻣزراﻮﺧ مﺪﺨﺘــﺴﺗ
رﺎﻤﺜﺘــﺳﻻا ﺔﻠﺣﺮﻣو ﺔﺌــﺷﺎﻨﻟا ﺔﻛﺮــﺸﻟﺎﻌﻗﻮﻣو ﻞﻳﻮﻤﺘﻟا ﺔﻨــﺳ ،ﺮﺼﺤﻟا ﻻ لﺎﺜﻤﻟا ﻞﻴﺒــﺳ ﻰﻠﻋ ،ﻞﻤــﺸﺗ ﻞﻣاﻮﻌﺑ ﺔﻓﻮــﺸﻜﻤﻟا .ﺔ ّﻗدو ﺎً
ﺣﻮﺿو ﺮﺜﻛأ ةرﻮﺻ ﻢــﺳر ﻲﻓ ﺪﻋﺎــﺴﻳ اﺬﻫو .ﺔﻛﺮــﺸﻟا ﺔﻋﺎﻨﺻو
SHFT@SHOROOQ.COM
ﻰﻟإ ﻲﻧوﺮﺘﻜﻟإ ﺪــﻳﺮﺑ لﺎــﺳرإ ﻰﺟﺮﻳ ،مﺎﻋ ﻞﻜــﺸﺑ ﻦﻴــﺴﺤﺘﻠﻟ لﺎﺠﻣ كﺎــﻨﻫ نﺎﻛ اذإ وأ ،ﻞــﻴﺜﻤﺘﻟا ﺔــﺼﻗﺎﻧ ﺎــﻨﺗﺎﻣﻮﻠﻌﻣ نأ وأ ﺢــﻴﺤﺻ ﺮــﻴﻏ ﻞﻜــﺸﺑ ﺎــﻨﻤﻬﻓ ﺪــﻗ ﺎــﻨﻧﺄﺑ ﺮﻌــﺸﺗ ﺖــﻨﻛ اذإ
.تﺎﻧﺎﻴﺒﻟا ﺚﻳﺪﺤﺗ نﺎــﻤﻀﻟ ﺎــً
ﻌﻣ ﻞــﻤﻌﻧ نأ ﺎــﻨﻨﻜﻤﻳو
48
ﺔــﺤﻔﺼﻟا

.(190004 ﻮﻫ
FSRA ﻲﻓ ﻞﻴﺠــﺴﺘﻟا ﻢﻗرو ﻲﺒﻇﻮﺑأ ﺔﻘﻄﻨﻤﻟ ﺔــﻴﻟﺎﻤﻟا تﺎﻣﺪﺨﻟا ﺔــﺌﻴﻫ ﻞﺒﻗ ﻦﻣ ﻢﻴﻈﻨﺘﻠﻟ ﻊــﻀﺨﺗ ﻲــﺘﻟا) SHOROOQ PARTNERS LTD
ﺎﻬﻨﻣو ،يرﺎــﺠﺘﻟا ﻢــﺳﻻا اﺬــﻫ ﺖــﺤﺗ ﻞــﻤﻌﺗ ﻲــﺘﻟاو ﺾــﻌﺒﻟا ﺎــﻬﻀﻌﺒﻟ ﺔــﻌﺑﺎﺘﻟا تﺎﻛﺮــﺸﻟا ﻦــﻣ ﺔــﻋﻮﻤﺠﻣ ﻰــﻟإ زﺮــﻨﺗرﺎﺑ قوﺮــﺷ ﺮﻴــﺸﺗ
ﺔﻛرﺎــﺸﻤﻟا ﺔﻴﻔﻴﻛ
؟نﺎﺘــﺴﻛﺎﺑو ﺎﻴﻘﻳﺮﻓأ لﺎﻤــﺷو ﻂــﺳوﻷا قﺮــﺸﻟا ﻲﻓ ﻮﻤﻨﻟا ﺔﻌﻳﺮــﺳ بﺎﻌﻟﻷا ﺔﻋﺎﻨﺻ ﻲﻓ ﺔﻛرﺎــﺸﻤﻟﺎﺑ ﻢﺘﻬﻣ ﺖﻧأ ﻞﻫ
:ﺔﻘﻄﻨﻤﻟا ﻲﻓ بﺎــﻌﻟﻷا مﺎﻈﻧ حﺎﺠﻧو ﻮﻤﻧ ﻲــﻓ ﺔﻤﻫﺎــﺴﻤﻟاو SHFT ﻊﻣ ﺔﻛاﺮــﺸﻟا ﺎﻬﻟﻼﺧ ﻦــﻣ ﻚــﻨﻜﻤﻳ قﺮــﻃ ثﻼــﺛ ﻚــﻴﻟإ
:ﺔﻣدﺎﻘﻟا ﺮﻳرﺎﻘﺘﻟا ﻲــﻓ نوﺎﻌﺘﻟاو ﺔــﻴﻋاﺮﻟا ﺔــﻬﺠﻟا
ﺎﻴﻘﻳﺮﻓأ لﺎﻤــﺷو ﻂــﺳوﻷا قﺮــﺸﻟا ﻲﻓ بﺎﻌﻟﻷا ﺔﻋﺎﻨﺻ لﻮﺣ ﺔﻤﻴﻗ ىؤر ﺮــﻓﻮﺗ SHFT ﺎــﻬﻣﺪﻘﻳ ﻲــﺘﻟا ﺚــﺤﺒﻟا ﺮــﻳرﺎﻘﺗ
ﻚﻨﻜﻤﻳ ،ﺔﻣدﺎﻘﻟا ﺮــﻳرﺎﻘﺘﻟا ﻲﻓ نوﺎﻌﺘﻟاوأ ﺔــﻳﺎﻋر لﻼﺧ ﻦــﻣ .ﺔﺌــﺷﺎﻨﻟا تﺎــﻫﺎﺠﺗﻻاو ﻦﻴﻴــﺴﻴﺋﺮﻟا ﻦــﻴﺒﻋﻼﻟاو ،نﺎﺘــﺴﻛﺎﺑو ﺔﻘﻄﻨﻤﻟا ﻲــﻓ بﺎﻌﻟﻷا ﺔﻋﺎﻨﺻ ﻢﻋﺪﺑ ﻚــﻣاﺰﺘﻟا ضﺮﻋو ﻞــﻴﻠﺤﺘﻟاو ﺔــﻳﺮﺼﺤﻟا تﺎــﻧﺎﻴﺒﻟا هﺬــﻫ ﻰــﻟإ لﻮــﺻﻮﻟا
:ﻚﺑ صﺎﺨﻟا ﻲﺟﻮﻟﻮﻜﻳﻹا مﺎــﻈﻨﻟا ﻲــﻓ SHFT قﻼــﻃﻹ ﺔﻛاﺮــﺸﻟا
ﻦﻋ ﻞﻤﻌﻳ يﺬﻟاو ،نﺎﺘــﺴﻛﺎﺑو ﺎﻴﻘﻳﺮﻓأ لﺎﻤــﺷو ﻂــﺳوﻷا قﺮــﺸﻟا ﻲﻓ بﺎﻌﻟﻷا تﺎﻛﺮــﺸﻟ ﻲــﺳﺎﺳﻷا ﻞﻤﻌﻟا ﻞﻴﻟد ﻮﻫ SHFT ءﺎﻛﺮــﺸﻟا ﻦﻣ ﺔﻳﺮﺼﺣ ﺔﻜﺒــﺷ ﻰﻟإ لﻮﺻﻮﻟا ﻢﻬﻟ مﺪﻘﻳو ﺔﻘﻄﻨﻤﻟا ﻲــﻓ بﺎــﻌﻟﻷا ﺔــﻋﺎﻨﺻ ﻲــﻓ ﺔﺌــﺷﺎﻨﻟا تﺎﻛﺮــﺸﻟا ﻊــﻣ ﺐــﺜﻛ ﻚﻣﺎﻈﻧ ﻲﻓ SHFT BUILD قﻼﻃﻹ ﺎﻨﻌﻣ ﺔﻛاﺮــﺸﻟا لﻼﺧ ﻦﻣ.ﻢﻬﺗﺮﻴــﺴﻣ ﻲــﻓ ﻢــﻬﻤﻋﺪﻟ ﺔــﻋﺎﻨﺼﻟا ﻲــﻓ ءاﺮــﺒﺨﻟاو
ﺔﻴﻤﻟﺎﻌﻟا قﻮــﺴﻟا ﻲﻓ حﺎﺠﻨﻠﻟ ﻦﻴﻴﻠﺤﻤﻟا بﺎــﻌﻟﻷا يرﻮﻄﻤﻟ مزﻼﻟا ﻢــﻋﺪﻟاو دﺎــﺷرﻹاو دراﻮــﻤﻟا ﺮــﻴﻓﻮﺗ ﻚــﻨﻜﻤﻳ ،ﻲــﺟﻮﻟﻮﻜﻳﻹا .بﺎﻌﻟﻸﻟ
:ﺔﻘﻄﻨﻤﻟا ﻲــﻓ ﺔﺤﺟﺎﻨﻟا بﺎﻌﻟﻷا تﺎﻛﺮــﺷ ﻢــﻋﺪﻟ ﺔﻛاﺮــﺸﻟا
ﻲﻓ ةﺪﻋاﻮﻟا ﺔﺌــﺷﺎﻨﻟا بﺎﻌﻟﻷا تﺎﻛﺮــﺷ ﻲﻓ ﺮﻤﺜﺘــﺴﻳ رﻻود نﻮــﻴﻠﻣ 15 ﺔــﻤﻴﻘﺑ قوﺪــﻨﺻ ﻮــﻫ SHFT GAMETECH قوﺪــﻨﺻ
،ﺔﺤﺟﺎﻨﻟا بﺎﻌﻟﻷا تﺎﻛﺮــﺷ ﻢﻋﺪﻟ SHFT ﻊﻣ ﺔﻛاﺮــﺸﻟا لﻼﺧ ﻦﻣ .نﺎﺘــﺴﻛﺎﺑو ﺎﻴﻘﻳﺮﻓأ لﺎﻤــﺷو ﻂــﺳوﻷا قﺮــﺸﻟا ﺔﻘﻄﻨﻣ
.ﺢﺑﺮﻤﻟا MENAP بﺎﻌﻟأ قﻮــﺳ ﻦﻣ ﺎ ًﻀﻳأ ةدﺎﻔﺘــﺳﻻا ﻊﻣ ،ﺔﻘﻄﻨﻤﻟا ﻲــﻓ بﺎــﻌﻟﻷا ﺔــﻋﺎﻨﺻ ﻮــﻤﻧ ﻢــﻋد ﻚــﻨﻜﻤﻳ
لﺎﻤــﺷو ﻂــﺳوﻷا قﺮــﺸﻟا ﺔﻘﻄﻨﻣ ﻲﻓ بﺎﻌﻟﻷا ﺔﻋﺎﻨﺻ حﺎﺠﻧو ﻮﻤﻧ ﻲﻓ ﺔﻤﻫﺎــﺴﻤﻟا ﻚﺘﻋﺎﻄﺘــﺳﺎﺑ ، SHFT ﻊﻣ ﺔﻛرﺎــﺸﻤﻟﺎﺑ
.ﻊﺘﻤﻤﻟاو يﻮﻴﺤﻟا لﺎــﺠﻤﻟااﺬﻫ ﻲﻓ ﺮﻜﺘﺒﻣو ﺪــﺋاﺮﻛ ﻚﺘﻛﺮــﺷ ﻊﺿو ﻰــﻟإ ﺔــﻓﺎﺿﻹﺎﺑ ،نﺎﺘــﺴﻛﺎﺑو ﺎــﻴﻘﻳﺮﻓأ
ﺔﻘﻄﻨﻣ ﻲﻓ بﺎــﻌﻟﻷا مﺎﻈﻧ ﻲﻓ ﺮﻴﺛﺄﺘﻟاو SHFT ﻊــﻣ ﺔﻛاﺮــﺸﻟا ﺔﻴﻔﻴﻛ لﻮــﺣ ﺪــﻳﺰﻤﻟا ﺔــﻓﺮﻌﻤﻟ SHFT@SHOROOQ.COM ﻰــﻠﻋ مﻮــﻴﻟا ﺎــﻨﻌﻣ ﻞــﺻاﻮﺗ
.نﺎﺘﺴﻛﺎﺑو ﺎﻴﻘﻳﺮﻓأ لﺎﻤــﺷو ﻂﺳوﻷا قﺮــﺸﻟا
،ﺔﻣﺎﻌﻟا تارﺎــﺴﻔﺘﺳﻻاو تﺎﻳﺎﻋﺮﻟاو نوﺎــﻌﺘﻠﻟ
ﻲﻟﺎﺘﻟا ﻲﻧوﺮﺘﻜﻟﻹا ﺪــﻳﺮﺒﻟا ﻰﻠﻋ ﺎــﻨﻌﻣ ﻞــﺻاﻮﺘﻟا ﻰــﺟﺮﻳ HELLO@SHOROOQ.COM
ﺖﻧﺮﺘﻧﻹا ﻰﻠﻋ ﺎــﻨﻌﻗﻮﻣ ةرﺎﻳز ﺎــ ًﻀﻳأ ﻢــﻜﻨﻜﻤﻳ SHFT.SHOROOQ.COM

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