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Huuuge Games FY2023 Q3 Earnings Release

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Nov, 2023 Q3 2023

PRESENTATION

NOVEMBER 2023

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DISCLAIMER

Wojciech Wronowski

Chief Executive Officer

Marek Chwałek

Treasurer, EVP Finance

TODAY’S PRESENTERS

To learn more please visit:
https://ir.huuugegames.com/governance

First HC & BC QoQ revenue growth in several quarters

Seasonally the strongest Q4 still ahead of us

supported by HC economy upgrade, stable marketing spend

and a strong calendar of events and sales

Another quarter of growing Direct-To-Consumer channel

cost of sales almost flat QoQ

$
72
m

REVENUE

vs.
$78m
Q3 ’22

$
27
m

Adj. EBITDA

vs.
$24.5m
Q3 ’22

Q3 2023 HIGHLIGHTS

According to Eilers&Krejcik Social Casino Gaming Tracker – Q3 ’23

$
1.88

ARPDAU

vs.
$1.77
Q3 ’23

T12M Adj. EBITDA reached $112m and Net OCF $86.5m

consistently delivering high profitability and strong cash generation

HC & BC QoQ revenue growth of 4.2%

outperforming the declining social casino market

(-2.2% QoQ)*

BUSINESS

UPDATE

First QoQ revenue & DAU growth in a year

CORE FRANCHISES IN Q3 2023


Our
marketing spend in Q3 2023 was higher QoQ

as we have been able to increase spend and

maintain paybacks within our risk tolerance


Best in class monetization metrics have increased

(conversion, ARPDAU and ARPPU) thanks to

increasing UA spend and our clubs and social

features


Extraordinary
retention of our most valuable

players


Focus going forward on
profitability and longevity
:

quality vs quantity


UA spend in Q4 2023 should be at a similar level as

in Q3,
but we monitor performance on an ongoing

basis and might tweak it further

MAU Core franchises +17%

(since February 2023)

Positive shift in user base trajectory is a

result of improvements in both our product

and marketing efforts. Average monthly

installs have increased by 12.2% since the

beginning of the year

Loyalty program

Positive impact on player engagement metrics

Recent HC economy upgrade, new loyalty program and higher marketing spend had a

positive impact on our player metrics in Q3 2023

CORE FRANCHISES: PLAYER METRICS IMPROVEMENT

Core franchises’ main KPIs

improvement

DAU +1% QoQ, ARPDAU +3% QoQ,

DPU +3% QoQ


Webshop
performance YTD has exceeded our

internal expectations


DTC revenue reached almost 7% of the total

revenue in Q3 2023 with the ratio improving further

to around 8% in the most recent months


We
continue to invest further in this channel

and we expect more long-term upside


We are exploring new third party solutions in order to

improve our offering in terms of UX, geographical

coverage, number of payment providers and login

systems. We are in the testing phase and will report

more on progress in due course

Direct-To-Consumer (Webshop) Revenue as % of Total Revenue

Progress has accelerated rapidly over the past few months

CORE FRANCHISES: DIRECT-TO-CONSUMER

CHANNEL SUCCESS


Four Pods are operational with a goal of

driving new growth for Huuuge
– new games,

new audiences. We need to acknowledge

however that it is a
multi-year plan and we are

at an early stage


We anticipate bringing
multiple projects to

test markets
in the coming years


We are happy with the current progress, two

games are being tested at the moment


When any of these products reach commercial

viability, we will prudently increase marketing

investments to support these games

Multiplayer multiplatform
games for worldwide audiences

HUUUGE PODS

FINANCIAL

UPDATE

HIGHLY CASH

GENERATIVE

BUSINESS

We are proud to report that for T12M ended September

30th 2023 we have generated
adjusted EBITDA of USD

112m and net operating cash flow of USD 86.5m

Cash is king in an uncertain environment and
we are a

fundamentally strong business
in an extremely

fortunate position

We recognize that we are one of the most cash

generative businesses in the games industry
(as

measured by Net OCF to adjusted EBITDA conversion)

We created a $1.7 million provision for a unique

legal case in California related to advertising

services, anticipating it won’t affect other legal

actions, and deems the reserved amount

adequate for potential financial exposure

04

03

02

01

FINANCIAL

PERFORMANCE

Overall revenue decline was driven mostly by no

longer supported Traffic Puzzle revenue (game no

longer supported). Reversal of the declining trend in

core franchises quarterly revenues (+4.2% QoQ).

While the UA campaigns expenses were significantly

lower YoY, we started ramping up spend in Q2 2023

(up 22% QoQ) and in Q3 2023 (up 40% QoQ) as

paybacks exceeded our expectations.

The savings in R&D & G&A expenses are mostly

driven by lower headcount (result of

optimisations programs carried out in Q1 2023)

USD m

9M 23

9M 22

YoY

Q3 23

Q3 22

YoY

Core Franchises

203.0

215.2

-5.7%

68.9

71.0

-2.9%

Traffic Puzzle

7.6

22.1

-65.8%

1.8

5.7

-67.4%

Other

1.6

3.6

-56.4%

0.5

0.9

-49.1%

Revenue

212.1

240.9

-12.0%

71.2

77.5

-8.2%

Gross profit/(loss) on sales

150.1

167.7

-10.5%

50.6

53.8

-5.9%

Sales and marketing expenses

(35.7)

(75.0)

-52.4%

(15.3)

(17.7)

-13.3%

Research and development expenses

(17.5)

(23.1)

-24.4%

(4.8)

(6.3)

-22.9%

General and administrative expenses

(25.6)

(29.9)

-14.4%

(7.6)

(11.6)

-34.7%

Other operating income/(expense), net

0.1

0.6

-80.7%

(0.2)

0.4

n/a

Operating result

71.4

40.4

76.9%

22.5

18.5

21.7%

Finance income/expense, net

3.9

(1.1)

n/a

0.4

0.1

n/a

Profit/(loss) before tax

75.4

39.3

91.9%

22.9

18.6

23.5%

Income tax

(12.6)

(6.4)

96.5%

(4.3)

(3.3)

30.4%

Net result for the period

62.8

32.9

91.0%

18.7

15.3

22.0%

Adjusted EBITDA

82.1

52.6

56.2%

27.0

24.5

10.5%

02

03

01

04

USDm

September 30, 2023

December 31, 2022

Non-current assets

30.5

37.4

Current assets

163.5

248.9

Total assets

194.0

286.3

Total equity

153.7

240.7

Non-current liabilities

7.5

10.0

Current liabilities

32.8

35.6

Total equity and liabilities

194.0

286.3

01

02

03

03

02

01

BALANCE

SHEET

Includes mainly intangible assets and office

leases

Primarily cash and cash equivalents ($127.7m,

or 78% of current assets).
Strong net cash

position even after the $150m SBB settlement

Slight decline driven mostly by lower trade

payables (payout of 2022 performance bonus

and settlement of liabilities related to the

strategic options review)

03

02

01

CASH

FLOWS

Net operating CF increased significantly YoU both

in 9M’23 and Q3’23, but was negatively affected by

income tax paid by Group companies

The positive investment CF both in 9M’23 and

Q3’23 was mostly driven by interest received

from bank deposits and money market funds

as we have been gradually rolling our cash

balance to higher yields

Financing CF both in 9M‘23 and Q3’23 was

mostly affected by share buyback settlement

($150m)

USDm

9M 23

9M 22

Q3 23

Q3 22

Pre-tax profit

75.4

39.3

22.9

18.6

Net Operating CF

57.6

42.1

20.2

15.8

Net Investing CF

3.2

-32.0

0.5

-5.3

Net Financing CF

-153.9

-21.1

-151.9

-4.8

Change in cash

-93.1

-11.0

-131.2

5.7

Cash End of Period

127.7

193.2

127.7

193.2

01

02

03


We reiterate our 2023 directional outlook presented during our FY2022

and upheld during recent quarterly investor calls


With headcount now lower by over 20% vs 2022, materially lower costs

will be fully visible in FY 2023


Q4 2023 revenue should at least match or exceed Q3 2023 as a result of

the recent HC economy upgrade, higher marketing spend and a seasonally

strong calendar of events and sales


We expect our marketing spend in the coming quarter to be at a similar

level vs Q3 2023


The above factors should translate into another quarter of similarly strong

Adjusted EBITDA in Q4 2023

KEY HIGHLIGHTS

2023 OUTLOOK (YoY)

Revenue

Marketing spend

Opex (non-marketing)

Adjusted EBITDA

Adjusted EBITDA margin (%)

SIGNIFICANT

GROWTH

SIGNIFICANT

GROWTH

SLIGHT

DECLINE

SIGNIFICANT

DECLINE

SLIGHT

DECLINE

OUTLOOK FOR 2023 – REITERATING OUR VIEW

T12M Adj. EBITDA reached $112m

and Net OCF $86.5m

consistently delivering high profitability and strong cash

generation

Strong cash position

$128m as of 30.09.2023

HC & BC QoQ revenue growth of 4.2%

outperforming the declining social casino market (-2.2% QoQ)*

For more information please see
ir.huuugegames.com

THANK

YOU

Cash distribution to shareholders

strong and growing cash position allows us to explore

investment opportunities not excluding an option of cash

distribution to shareholders next year

FINANCIAL DATA

APPENDIX – KPI’S

ARPDAU

Average revenue per daily active user.

ARPPU

Average revenue per paying user.

DAU

The number of individual users who played a game on a particular day.

DPU

The number of players (active users) who made a purchase on a given day.

EPS

Earnings per share

Live Ops

Activities aimed at increasing the player engagement, among others, by adding new features to games, recurring and one-off virtual events in which players

can participate, and active management of promotions within the game.

MAU

The number of individual users who played a game during a particular month.

Monthly Conversion

The percentage of MAU that made at least one purchase in a month during the same period In-app purchases. Payments made by users after downloading a

game, in connection with the purchase of additional game features. In-app purchases can be made through various non-cash payment instruments (e.g.

payment card, transfer), various electronic channels (e.g. e-banking, mobile phone) or using payment service providers (e.g. PayPal).

MPU

MPU is defined as the number of players (active users) who made a purchase at least once in a given month.

Retention

The number of users who continued to use the game after a certain period of time after downloading the application.

UAMC

User acquisition

marketing campaigns

Process of the acquisition of users through paid campaigns or promotional offers

APPENDIX – GLOSSARY

To learn more please visit:
https://ir.huuugegames.com/governance

GOVERNANCE DETAILS

Shareholders

AGM

Audit committee

Remuneration committee

Board of Directors

5 members: 1 executive and 4 non-executive (incl. 2 independent)

CEO

Global Management

VOTES

ELECTION

For more information please see
ir.huuugegames.com

THANK YOU