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Huuuge Games FY2024 Q2 Earnings Release

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Sep, 2024 Q2 2024

PRESENTATION

SEPTEMBER 2024

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Wojciech Wronowski

Chief Executive Officer

Marek Chwałek

Treasurer, EVP Finance

To learn more please visit:
https://ir.huuugegames.com/governance

TODAY’S PRESENTERS

Core franchises: DAU stabilizing, ARPPU remains strong

DAU QoQ slight decline and YoY increase

$
63
m

Revenue

-8.4% YoY, -5.4% QoQ

$
19
m

Adj. EBITDA

-29.3% YoY, -11.4% QoQ

H1 feature roadmap pushed to H2 2024

Q2’24 revenue decline driven by a weaker social casino market;

H1 feature roadmap pushed to H2; peak revenue impact expected in Q4

Huuuge Casino and Billionaire Casino surpassed $2B

lifetime revenue

Direct-To-Consumer channel growth

DTC responsible for 12% of sales in Q2’24

Q2 2024 HIGHLIGHTS

Delivering strong cash flows, maintaining profitability focus

$32.7m net cash flows from operations generated in H1’24

31%

Adj. EBITDA Margin

-9.1pp YoY, -2.1pp QoQ

$
18
m

Net Operating Cash Flow

-10.6% YoY, +27.1% QoQ

BUSINESS

UPDATE

Q2 2024 CORE FRANCHISES


Core franchise revenue in H1 2024 declined YoY due to the social casino

market weakness


User acquisition (UA) spend for core franchises increased by 71% YoY in H1

2024, remaining flat QoQ in Q2 2024


DAU increased by 2.7% YoY, decreased by 1.7% QoQ


ARPDAU decreased by 8.6% YoY and 3.6% QoQ


ARPPU increased by 3.1% YoY and 4.1% QoQ

We plan to reduce marketing spend in H2 2024 to align with new feature releases and ensure strict payback discipline

Maintaining stable and long-term profitability of the core portfolio remains our focus


DTC revenue reached almost 12% of the total

revenue in Q2 2024


We continue to invest further in this channel

and we expect more long-term upside, with DTC

as % of revenue
expected to reach low to mid-teens

in 2024


We are exploring new third party solutions in order

to
improve our offering in terms of UX, geographical

coverage, number of payment providers and login

systems.
We are in the testing phase and will report

more on progress in due course

Direct-To-Consumer (Webshop) Revenue as % of Total Revenue

CORE FRANCHISES: DTC CHANNEL GROWTH

Direct-To-Consumer channel share in revenue reached almost 12% in Q2 2024


Several pods are currently working on new

games, with a total headcount of fewer than

40 FTEs


Development is still in the early stages. We

tested several prototypes in Q2 2024 and are

planning two MVP/tech launches in H2 2024.


When any of these products reach commercial

viability, we will prudently increase marketing

investments to support them


We have invested in Empire Games, a strong

team that we now consider a new external

pod, further extending our capabilities in

developing new games

HUUUGE PODS

Multiplayer, multiplatform
games for worldwide audiences

FINANCIAL

UPDATE

$ m

Q2 24

Q2 23

YoY

Q1 24

QoQ

Core Franchises

61.7

66.1

-6.6%

65.1

-5.2%

Other

1.6

3.1

-48.2%

1.9

-14.2%

Revenue

63.4

69.2

-8.4%

67.0

-5.4%

Gross profit/(loss) on sales

45.7

48.9

-6.5%

47.9

-4.6%

Sales and marketing expenses

-15.6

-11.1

40.0%

-15.1

3.1%

Research and development expenses

-5.9

-5.8

1.9%

-5.7

3.0%

General and administrative expenses

-7.8

-7.6

2.7%

-8.0

-2.8%

Operating result

16.5

24.4

-32.3%

18.1

-9.0%

Finance income/expense, net

1.9

2.1

-9.3%

2.0

-6%

Profit/(loss) before tax

18.4

26.5

-30.5%

20.1

-8.7%

Income tax

-3.3

-4.7

-30.4%

-3.6

-7.9%

Net result for the period

15.1

21.7

-30.6%

16.5

-8.9%

Adjusted EBITDA

19.4

27.5

-29.3%

21.9

-11.4%

Effective tax rate in Q2 24 at 18% (vs 17% in FY 23)

04

03

02

01

In line with our prior guidance for the first half of the

year, overall Q2 24 revenue declined YoY and QoQ

driven by both core and new franchises. Gross

profit decline mitigated by the strong D2C

performance

Q2 24 UA expenses were significantly higher YoY

(and flattish QoQ)

Operating result decrease mainly due to revenue

decline and higher UA expenses

02

03

01

05

Q2 24 EBITDA decrease YoY driven mainly by

higher UA spend

05

04

FINANCIAL PERFORMANCE

$ m

June 30, 2024

December 31, 2023

Non-current assets

32.1

29.8

Current assets

141.0

187.6

Total assets

173.1

217.4

Total equity

138.4

177.1

Non-current liabilities

5.5

7.2

Current liabilities

29.2

33.2

Total equity and liabilities

173.1

217.4

01

02

02

01

Includes mainly intangible assets, office leases,

and a $3.5m long-term investment in Bananaz

Studios

Primarily cash and cash equivalents ($109.6m,

or 78% of current assets as of June 30, 2024;

$70m buyback executed on April 23, 2024)

BALANCE SHEET

03

03

Total equity decreased by $38.7m due to a
$70m

share buyback executed in H1 2024, partially

offset by $31.6m in current year earnings

03

02

Pre-tax profit decreased YoY in H1 2024 mainly as a

result of increased UA spend and lower revenue

The negative investing CF in H1 2024 was mostly

driven our $3.5m investment in Bananaz Studios and

was partially offset by interest received on short-term

bank deposits and money-market mutual funds

$ m

H1 24

H1 23

Q2 24

Q2 23

Pre-tax profit

38.5

52.5

18.4

26.5

Net Operating CF

32.7

37.4

18.3

20.5

Net Investing CF

-2.5

2.6

0.1

1.2

Net Financing CF

-72.5

-2.0

-71.4

-1.0

Change in cash

-42.2

38.0

-53.0

20.6

Cash End of Period

109.6

259.6

109.6

259.6

01

02

03

01

Net operating CF decreased YoY in H1 2024, but

profit-to-OCF conversion was significantly better

compared to H1 2023

CASH FLOWS

04

04

The negative financing CF in Q2 2024 was mostly

driven by the repurchase of common shares under

Share Buyback Scheme

In H1 2024 we delivered
adjusted EBITDA of $41.4m

and net operating cash flow of $32.7m

We recognize that we are one of the most cash

generative businesses in the games industry
(as

measured by Net OCF to adjusted EBITDA conversion)

Even after returning around
$220 million
to our

shareholders
within 9 months
, we maintain a strong

cash balance, allowing us to pursue inorganic growth

opportunities

We are increasingly focused on M&A and finding

game-changing acquisitions

HIGHLY CASH GENERATIVE BUSINESS

MARKET POSITIONING

Maintaining high profitability despite weaker revenue

KEY HIGHLIGHTS


Negative impact on player behavior from the macroeconomic

environment and roadmap pushed to H2


Feature roadmap for H2 2024 is exciting, laying a strong foundation

for next year


Marketing spend in H2 2024 will be reduced in order to align

investment with product performance. Maintaining strict payback

discipline remains a priority


Continually seeking operating cost efficiencies across the company,

and expect to realize further savings in H2 2024


High confidence that these measures will lead to solid Adjusted

EBITDA and high profitability, even with lower-than-expected revenue

Revenue

Marketing spend

Opex (non-marketing)

Adjusted EBITDA

Adjusted EBITDA margin (%)

DECLINE

DECLINE

DECLINE

GROWTH

DECLINE

New Guidance for 2024 (% YoY dynamics)

Delivering strong cash flows

$32.7m net cash flows from operations generated in H1’24

Core franchises: DAU stabilizing,

ARPPU remains strong

For more information, please visit
ir.huuugegames.com

THANK

YOU

Direct-To-Consumer channel growth

DTC responsible for 12% of sales in Q2’24

H2 roadmap – strong release schedule

Peak revenue impact expected in Q4

Strong balance sheet enables pursuit of

high quality M&A
A

Actively seeking game-changing acquisitions

FINANCIAL DATA

APPENDIX – KPI’S

ARPDAU

Average revenue per daily active user.

ARPPU

Average revenue per paying user.

DAU

The number of individual users who played a game on a particular day.

DPU

The number of players (active users) who made a purchase on a given day.

EPS

Earnings per share

Live Ops

Activities aimed at increasing the player engagement, among others, by adding new features to games, recurring and one-off virtual events in which players can

participate, and active management of promotions within the game.

MAU

The number of individual users who played a game during a particular month.

Monthly Conversion

The percentage of MAU that made at least one purchase in a month during the same period In-app purchases. Payments made by users after downloading a

game, in connection with the purchase of additional game features. In-app purchases can be made through various non-cash payment instruments (e.g.

payment card, transfer), various electronic channels (e.g. e-banking, mobile phone) or using payment service providers (e.g. PayPal).

MPU

MPU is defined as the number of players (active users) who made a purchase at least once in a given month.

Retention

The number of users who continued to use the game after a certain period of time after downloading the application.

UAMC

User acquisition

marketing campaigns

Process of the acquisition of users through paid campaigns or promotional offers

APPENDIX – GLOSSARY