Huuuge Games FY2025 Q3 Earnings Release
Download PDFQ3 2025
PRESENTATION
NOVEMBER 2025
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Wojciech Wronowski
Chief Executive Officer
Maciej Hebda
Treasurer, EVP Finance
To learn more please visit:
https://ir.huuugegames.com/governance
TODAY’S PRESENTERS
$
56
m
Revenue
-5.0% YoY, -5.1% QoQ
$
22
m
Adj. EBITDA
+3.3% YoY, -10.1% QoQ
Q3 2025 HIGHLIGHTS
39%
Adj. EBITDA Margin
+3.2pp YoY, -2.1 pp QoQ
High adj.EBITDA margin and strong cash generation maintained
Strong cash conversion: 85% Net OCF to Adj. EBITDA over the last 12 months
USD 120m SBB executed
Over 15 million Huuuge shares retired (25.4% of share capital)
Gross Profit flat YoY
Positive impact of D2C expansion
Direct-to-Consumer hit another record high in Q3 2025
DTC responsible for 27% of sales in Q3 2025 and 31% in October 2025
STRATEGIC PRIORITIES
Priority #1
Core business longevity
Priority #2
New Market Entry
Priority #3
M&A
Priority #4
Capital Distribution Policy
●
Focus on player retention
over short term
monetization
●
Outperforming the social
casino market in the long
run
●
Doubling down on
successful features and
existing USPs
●
D2C
●
Pursuing strategic entry
into the iGaming market
●
Creating significant new
business vertical for
Huuuge
●
Huuuge has strong USPs
in product, marketing,
content, and infrastructure
●
Build vs Buy vs Rent – all
options are being
considered
●
No longer pursuing
potential acquisitions in the
casual mobile F2P gaming
space
●
Doubling down our M&A
efforts around iGaming
B2C operators
●
Range: 50%–100% of
annual Free Cash Flow
(FCF) to be distributed
●
Timing: Based on FCF of a
given year, distribution
occurs in the subsequent
fiscal year
BUSINESS
UPDATE
Q3 2025 CORE FRANCHISES
The YoY revenue decline in Q3 2025 was consistent with the softening social
casino market, which is now expected to decline by 5.5% YoY in 2025 (according to
the revised Eilers & Krejcik forecast).
●
DAU decreased by 12.4% YoY and by 5.7% QoQ
●
ARPDAU increased by 8.9% YoY and by 0.6% QoQ
●
ARPPU increased by 4.8% YoY by 1.3% QoQ
Marketing spend in Q4 2025 (relative to revenue) should be similar comparing to Q3 2025.
Maintaining stable and long-term profitability across our core portfolio remains our primary focus.
Direct-To-Consumer (Webshop) Revenue as % of Total Revenue
CORE FRANCHISES: DTC CHANNEL GROWTH
●
DTC revenue reached 27% of the total
revenue in Q3 2025 and 34% in October
●
Continued growth supported by Huuuge
Pay release on iOS in September and
Android in November
●
Huuuge remains positive around
overdriving a mid-to-high twenties share by
the year end
FINANCIAL
UPDATE
FINANCIAL PERFORMANCE
Constant focus on profitability; Gross profit dynamics (flat YoY) highlights the impact of D2C expansion
$ m
Q3 25
Q3 24
YoY
Q2 25
QoQ
Revenue
55.8
58.8
-5.0%
58.8
-5.1%
Gross profit/(loss) on sales
42.5
42.7
-0.5%
44.1
-3.7%
Sales and marketing expenses
-12.7
-11.7
8.5%
-11.5
10.3%
Research and development expenses
-3.9
-5.3
-26.4%
-4.1
-3.3%
General and administrative expenses
-6.9
-8.4
-17.9%
-6.9
-0.5%
Other operating income/(expense), net
-0.4
0.2
n/a
-0.9
-55.8%
Operating result
18.6
17.5
6.2%
20.8
-10.4%
Finance income/expense, net
2.1
0.5
339.6%
-0.4
n/a
Profit/(loss) before tax
20.7
18.0
15.1%
20.4
1.7%
Income tax
-5.7
-2.8
105.9%
-3.1
81.8%
Net result for the period
15.0
15.3
-1.4%
17.3
-12.8%
Adjusted EBITDA
21.6
20.9
3.3%
24.0
-10.1%
CASH FLOW STATEMENT
Even after factoring in the recently executed $120m share buyback, we maintain a strong cash balance. This allows us to pursue a wide range of potential growth options
$ m
Q3 2025
Q3 2024
9M 2025
9M 2024
Pre-tax profit
20.8
18.0
64.6
56.5
Net Operating CF
15.6
14.5
63.2
47.3
Net Investing CF
1.2
1.0
4.1
-1.5
Net Financing CF
-1.2
-1.1
-3.8
-73.5
Change in cash
15.6
14.5
63.5
-27.8
Cash End of Period
205.8
125.0
205.8
125.0
2025
MARKET POSITIONING 2025
KEY HIGHLIGHTS
●
We reiterate our full year topline guidance. As for Q4, we
expect some pickup in revenue in November & December
– driven by seasonality and new feature releases
●
Marketing spend in Q4 should remain in the low teens (%
of revenue) and we reiterate our guidance for a significant
decline YoY. Maintaining strict payback discipline
remains
a priority
●
Following recent company-wide restructuring we expect
operating costs (ex-UA) to decline YoY in 2025 and to be
lower by ~$12m on an annualised basis
●
High confidence that these measures will lead to a YoY
increase in Adjusted EBITDA and higher profitability
Revenue
Marketing spend
Opex (non-marketing)
Adjusted EBITDA
Adjusted EBITDA margin (%)
INCREASE
INCREASE
DECLINE
SIGNIFICANT
DECLINE
SLIGHT DECLINE
Guidance for 2025 (% YoY dynamics)
For more information, please visit
ir.huuugegames.com
THANK
YOU
High adj.EBITDA margin and strong cash
generation maintained
Strong cash conversion: 85% Net OCF to Adj. EBITDA over the last
12 months
USD 120m SBB executed
Over 15 million Huuuge shares retired (25.4% of share capital)
Gross Profit flat YoY
Positive impact of D2C expansion
Direct-to-Consumer hit another record high
in Q3 2025
DTC responsible for 27% of sales in Q3 2025 and 31% in October 2025
FINANCIAL DATA
APPENDIX – KPI’S
ARPDAU
Average revenue per daily active user.
ARPPU
Average revenue per paying user.
DAU
The number of individual users who played a game on a particular day.
DPU
The number of players (active users) who made a purchase on a given day.
EPS
Earnings per share
Live Ops
Activities aimed at increasing the player engagement, among others, by adding new features to games, recurring and one-off virtual events in which players can
participate, and active management of promotions within the game.
MAU
The number of individual users who played a game during a particular month.
Monthly Conversion
The percentage of MAU that made at least one purchase in a month during the same period In-app purchases. Payments made by users after downloading a
game, in connection with the purchase of additional game features. In-app purchases can be made through various non-cash payment instruments (e.g.
payment card, transfer), various electronic channels (e.g. e-banking, mobile phone) or using payment service providers (e.g. PayPal).
MPU
MPU is defined as the number of players (active users) who made a purchase at least once in a given month.
Retention
The number of users who continued to use the game after a certain period of time after downloading the application.
UAMC
User acquisition
marketing campaigns
Process of the acquisition of users through paid campaigns or promotional offers
APPENDIX – GLOSSARY