India Mobile Game Insights 2025

India: Mobile Game Market Insights 2025

– All Rights Reserved2Sensor Tower Introduction/OverviewSensor Tower is the leading source of mobile app, digital advertising, retail media, and audience insights for the largest brands and app publishers across the globe. With a mission to measure the world’s digital economy, Sensor Tower’s award-winning platform delivers unmatched visibility into the mobile app and digital ecosystem, empowering organizations to stay ahead of changing market dynamics and make informed, strategic decisions. Founded in 2013, Sensor Tower’s mobile app insights have helped marketers, app, and game developers demystify the mobile app landscape with visibility into usage, engagement, and paid acquisition strategies. Today, Sensor Tower’s digital market insights platform has expanded to include Audience, Retail Media, and Pathmatics Digital Advertising Insights, helping brands and advertisers understand their competitor’s advertising strategies and audiences across web, social, and mobile.Press Inquiries: press-apac@sensortower.com Business Inquiries: sales@sensortower.com

– All Rights Reserved3Note: Top publishers by app store revenue | Source: Sensor TowerSensor Tower › Our Customers Top publishers trust Sensor Tower insights to grow their business.

– All Rights Reserved4Sensor Tower SolutionsSensor Tower App Advertising Insights For those who need visibility into paid user acquisition strategies. Enjoy insight into: global and regional share of voice (SOV) across apps and the biggest mobile app ad networks, top advertisers, publishers, creatives, and more.Sensor Tower App Performance Insights For those who need visibility into the mobile app ecosystem. Enjoy insight into: app rankings, downloads, and revenue; active users, demographics, retention, sessions, and time spent; app ratings and reviews, keywords, search ads, and more.Sensor Tower Audience Insights For those who need visibility into your existing, competitor, and potential new audiences. Enjoy insight into: which apps consumers are actually interacting with (app engagement) AND which ads they’re seeing (ad exposure).Sensor Tower Pathmatics Digital Advertising Insights For those who need visibility into the digital ad ecosystem. Gain insight into: ads served, spend and impression estimates, SOV, and more across key channels, like: Facebook, Instagram, X (formerly Twitter), OTT, YouTube, display, video, and others.

– All Rights Reserved5Sensor Tower SolutionsSensor Tower Advanced Usage Insights For those who need the deepest look into app user engagement. Enjoy insight into: sessions per user; time spent; time of day; days used per time period; new, retained, resurrected, and churned user trends; and cohort usage overlap.Sensor Tower Gaming Insights For those who need the deepest look into the mobile gaming ecosystem. Enjoy insight into: downloads, revenue, RPD, and ARPDAU beyond the top-level category (Lifestyle & Puzzle) and can drill deeper into genres (Puzzle, Arcade, etc.) and sub-genres (Swap, Word, etc.).Sensor Tower Pathmatics Retail Media Insights For those who need industry-first insight into on- and off-site retail media network investments Enjoy insight into: ad spend, media mix, share of wallet, impressions, and SOV for brands and products across retailers – gaining a coveted view into the co-branded digital ad ecosystem and retail media networks.

– All Rights Reserved6Sensor Tower Executive SummaryThis report provides an in-depth analysis of the App Store and Google Play mobile game markets in India in 2025, covering the overall revenue and download trends in these markets, revenue shares and trends across top game genres, download and revenue changes across different countries, as well as top mobile games by revenue and downloads. Featuring a case study on Ludo King , this report also helps you understand how leading games successfully cultivate long-standing engagement within the Indian gaming market.Clarification on Revenue and Downloads Data Sensor Tower’s revenue figures are derived from estimated in-app purchase (IAP) revenue on the App Store and Google Play, excluding ad revenue, revenue from third-party Android app- store sales, and direct payment revenue from developers’ websites and other channels. Unless explicitly stated as net revenue, the revenue figures shown represent gross revenue (before platform deduction). Sensor Tower’s downloads figures are derived from estimated downloads on the App Store and Google Play, excluding pre-installs, duplicate downloads, and downloads from third-party Android app-store. Google Play is not available in Mainland China.

– All Rights Reserved7Sensor Tower’s Pathmatics empowers you to uncover insights into the digital advertising ecosystem, minimize ineffective ad spend, and enhance the precision of your advertising campaigns. With Pathmatics, you gain visibility into the digital advertising landscapes across markets including the United States, Australia, Brazil, Canada, France, Germany, Italy, Japan, Mexico, New Zealand, Spain, and the United Kingdom. Pathmatics provides comprehensive estimates on ad placements, spending, impressions, and share of voice (SOV), as well as in-depth analysis of brands’ advertising strategies on platforms like Facebook, Instagram, X (formerly Twitter), YouTube, and TikTok, across formats such as display banners, videos, mobile, and OTT. Pathmatics collects digital ad samples from the web and utilizes statistical sampling methods to estimate the impressions, cost-per-thousand impressions (CPM), and expenditure associated with each creative.Sensor Tower Data & MethodologyDigital Advertising Channels Supported by Pathmatics Across MarketsUnited StatesUnited KingdomCanadaAustraliaNew ZealandGermanySpainItalyFranceBrazilMexicoJapanSouth Korea Facebook············· Instagram············· YouTube·········· TikTok··········· Snapchat········ X··· Linkedin····· Pinterest······ Reddit······· OTT· Desktop Video······ Desktop Display······ Mobile Video······ Mobile Display······

– All Rights Reserved8AgendaOverview of India Mobile Game Market India Country Deep-dive: Top Genres and Games Case Study : Ludo King India Game Publishers On the Global Stage Conclusion 09 13 18 22 25

– All Rights Reserved9Overview of India Mobile Game Market

– All Rights Reserved10Top Mobile Game Markets in Asia April 2024 – March 2025India is the World’s and Asia’s Biggest Mobile Game Market with 8.45 Billion Downloads in FY 2024-25In FY 2024-25, India cements its status as both Asia’s and the world’s largest mobile game market, reaching 8.45 billion downloads—more than double Indonesia’s 3.34 billion. This surge is fueled by a ffordable data, widespread smartphone use, and a cultural embrace of mobile gaming as social entertainment. Yet, despite this massive volume, India’s mobile gaming revenue remains at just around $400 million, highlighting ongoing monetization challenges. With most players favoring free-to-play, publishers must adapt strategies to unlock revenue potential in this huge, but cost-sensitive, market.Data Source: Sensor Tower App Performance Insights as of June 10, 2025. The Financial Year (FY) in India runs from April 1 to March 31 of the subsequent year. Notes: Sensor Tower’s data is based on estimates from App Store and Google Play, excluding pre-installs, re-downloads, and third-party Android stores. iOS Only for China. Revenue is gross — inclusive of any percent taken by the app stores.0B3B6B9B$0B$8B$16BDownloadsIAP Revenue ($USD)1India2Indonesia3Philippines4Vietnam5Pakistan6China iOS7Thailand8Japan9Malaysia10South Korea1China iOS2Japan3South Korea4Taiwan5Hong Kong6Thailand7Indonesia8India9Malaysia10Singapore8.45B3.34B1.51B1.5B1.34B854M805M622M490M481M$14.8B$11.51B$4.69B$2.56B$905M$648M$456M$400M$379M$362M-8.7%-11.8%-16.7%-13.3%-3.7%-6.2%-7.4%-0.7%+3.5%+19%YoY growth-0.7%-0.1%-4.1%-2.7%-5.4%-12.9%+0.6%+17.2%YoY growth+4.2%+8.5%

– All Rights Reserved11In FY 2024-2025, India’s mobile game download trends remain steady, sustaining momentum from the pandemic’s boost to mobile gaming. Google Play captures the majority share due to its affordability, while iOS, though smaller, maintains an influential slice of higher-value spenders who are key to driving monetization growth.Mobile Game Downloads Trends in India FY 2019 – 20 to FY 2024 – 25India’s IAP revenue now exceeds $400 million, highlighting growing player investment and digital payment adoption. Despite lower spending than mature Asian markets, India’s evolving monetization landscape shows promise, with iOS players driving per-user revenue even as free-to-play models prevail.Mobile Game IAP Revenue in India FY 2019 – 20 to FY 2024 – 25India’s Mobile Game Market FY 2024-25: Stable Post Pandemic Downloads and Surging In-App Purchases Highlight Monetization Growth PotentialData Source: Sensor Tower App Performance Insights as of June 10, 2025. The Financial Year (FY) in India runs from April 1 to March 31 of the subsequent year. Notes: Sensor Tower’s data is based on estimates from App Store and Google Play, excluding pre-installs, re-downloads, and third-party Android stores. Revenue is gross — inclusive of any percent taken by the app stores. 0B2B4B6B8B10B12B FY 2019 – 20 FY 2020 – 21 FY 2021 – 22 FY 2022 – 23 FY 2023 – 24 FY 2024 – 25 App StoreGoogle Play-8.7%-3.2%-7.8%+58%+1.4%$0M$100M$200M$300M$400M$500M FY 2019 – 20 FY 2020 – 21 FY 2021 – 22 FY 2022 – 23 FY 2023 – 24 FY 2024 – 25 App StoreGoogle Play+8.5%+38%+65%-6.8%+31%

– All Rights ReservedAllSportsStrategyShooterGeolocationActionRPGCasinoTabletopRacingSimulationArcadePuzzleLifestyle0%25%50%75%100%MaleFemaleAllShooterStrategyRPGSportsGeolocationArcadeActionRacingSimulationTabletopLifestyleCasinoPuzzle0%25%50%75%100%18-2425-34 35-4445-5455+ 12India’s mobile gaming market skews young, with 77% of players aged 18-34 , and predominantly male, comprising 86% of all gamers. Core genres like Sports and Shooter see the highest male concentration at around 90%, while Lifestyle games uniquely boast a 52% female audience. Though the 18-24 cohort leads most genres, particularly competitive titles, Puzzle, Tabletop, and Casino games also attract significant engagement from older players aged 25 and above.Gaming app gender group percentage India FY 2024 – 25 Gaming app age group percentage India FY 2024 – 25 India’s Gamer Demographics: Younger, Male Audiences Lead, But Niches Emerge Across Age & GenderData Source: Sensor Tower Audience Insights. Games classified by Sensor Tower’s Game Taxonomy as of June 10, 2025. 52% 45% 30% 30% 23% 21% 21% 19% 19% 14% 11% 11% 7% 14% 48% 55% 70% 70% 77% 79% 79% 81% 81% 86% 89% 89% 93% 86% 27% 23% 31% 19% 27% 24% 23% 21% 18% 16% 19% 13% 12% 16% 34% 37% 27% 38% 26% 28% 28% 27% 28% 30% 27% 33% 24% 27% 26% 33% 34% 35% 39% 42% 43% 45% 47% 47% 48% 51% 59% 50%

– All Rights Reserved13India Country Deep-Dive Top Genres and Games

– All Rights Reserved14In India, genres like Simulation , Arcade , Puzzle , and culturally resonant Tabletop board games attract huge download volumes thanks to their simple, familiar gameplay that resonates with India’s family-oriented gaming culture. In contrast, IAP revenue is driven by more competitive genres— Shooter , Casino and Strategy —where deep engagement, strategic depth, and social features sustain spending. For publishers, this underscores the need to balance the mass-market appeal of casual games with deeper monetization strategies that cater to India’s growing segment of high-value, competitive gamers.India Top Genre by Downloads FY 2024 – 25 India Top Genre by IAP Revenue FY 2024 – 25 India’s Top Genres: Tabletop Games Lead Downloads, Shooter and Strategy Dominate RevenueData Source: Sensor Tower App Performance Insights as of June 10, 2025. The Financial Year (FY) in India runs from April 1 to March 31 of the subsequent year. Notes: Sensor Tower’s data is based on estimates from App Store and Google Play, excluding pre-installs, re-downloads, and third-party Android stores. Revenue is gross — inclusive of any percent taken by the app stores. Simulation Arcade PuzzleTabletopActionShooterLifestyleRacingSportsCasinoStrategyRPGGeolocationShooter Casino StrategyPuzzleSportsSimulationRPGTabletopActionGeolocationArcadeLifestyleRacing Casino 3% Sports 4% Racing 5% Lifestyle 6% Shooter 6% Action 7% Tabletop 9% Puzzle 16% Arcade 19% Simulation 22% Tabletop 2% RPG 2% Simulation 5% Sports 6% Puzzle 9% Strategy 9% Casino 10% Shooter 50%

– All Rights Reserved15Downloads in India remain dominated by Simulation (Driving /Flight Simulator) and Arcade (Platformer/Runner) subgenres, reflecting the local preference for accessible, easy-to-play games. Tabletop Board games also hold strong, with Ludo King maintaining its popularity.India Top Subgenre by Downloads FY 2024 – 25 Shooter (Battle Royale) leads, commanding a major share of revenue, while other high-spend subgenres like Realistic Sports and Strategy (4X) also thrive. Notably, games like eFootball and Whiteout Survival are driving this revenue surge, reflecting India’s evolving monetization landscape and player engagement.India Top Subgenre by IAP Revenue FY 2024 – 25 India’s TopSubgenres: Driving Simulator and Platformer Lead Downloads, While Battle Royale, Realistic Sports and 4x Strategy Fuel Revenue GrowthData Source: Sensor Tower App Performance Insights as of June 10, 2025. The Financial Year (FY) in India runs from April 1 to March 31 of the subsequent year. Notes: Sensor Tower’s data is based on estimates from App Store and Google Play, excluding pre-installs, re-downloads, and third-party Android stores. Revenue is gross — inclusive of any percent taken by the app stores. Simulation | Driving / Flight SimulatorArcade | Platformer / RunnerTabletop | BoardSimulation | SimulatorRacing | Arcade RacingAction | Action SandboxArcade | Arcade DrivingLifestyle | CustomizationSports | Realistic SportsPuzzle | Riddle0M300M600M900M-2.6%-18.0%+0.8%-10.6%-27.2%-17.0%-18.6%-13.0%-5.1%-10.9%Indian Vehicles Simulator 3dSubway Princess RunnerLudo KingIndian Fashion: Cook & StyleRamp Car Games: GT Car StuntsIndian Bikes Driving 3DHill Climb RacingMakeup Show: Makeover SalonCricket LeagueRush To Home#1 App By DownloadsYoY growthShooter | Battle RoyalePuzzle | Match SwapCasino | Coin LootersStrategy | 4X StrategySports | Realistic SportsSimulation | SandboxShooter | FPS / 3PSGeolocation | GeolocationTabletop | BoardCasino | Teen Patti$0M$100M$200M+5.7%-7.4%-5.8%+9.4%+26.6%+59.6%-5.1%+548.8%+7.3%-14.3%Garena Free FireCandy Crush SagaCoin MasterWhiteout SurvivaleFootballRobloxCall of Duty®: MobilePokémon GOYalla Ludo – Ludo&DominoTeen Patti Octro Poker & Rummy#1 App By DownloadsYoY growth

– All Rights Reserved16India’s Winning Hand: Culturally-Rooted Games Dominate the Download ChartsIndia’s download charts in FY 2024-25 were led by Gametion’s Ludo King , a ffirming the dominance of localized tabletop games. Garena’s shooter Free Fire held strong at #2, while other top performers included sports Dream 11 and Cricket League, showcasing a diverse market that blends traditional pastimes with popular core genres. The download growth chart revealed a dynamic market where Tictok Skill Games’ WinZO Ludo was the breakout star, catapulting 390 places to the top. Hyper-casual titles also showed massive momentum, with Pizza Ready! and Wood Screw Puzzle surging up the ranks, signaling gamers’ strong appetite for new viral content.Data Source: Sensor Tower App Performance Insights as of June 10, 2025. The Financial Year (FY) in India runs from April 1 to March 31 of the subsequent year. Notes: Sensor Tower’s data is based on estimates from App Store and Google Play, excluding pre-installs, re-downloads, and third-party Android stores. Revenue is gross — inclusive of any percent taken by the app stores.Downloads GrowthDownloads12345678910Ludo KingTabletopGametionBoardFree FireShooterGarena Games OnlineBattle RoyaleZupee: Ludo Multiplayer GamesTabletopZupee: Ludo Online GamesBoardDream11SportsDREAM11 FANTASYFantasy SportsIndian Bikes Driving 3DActionRohit Gaming StudioAction SandboxCricket LeagueSportsMiniclip.comRealistic SportsWinZO Ludo: Play Ludo TabletopTictok Skill GamesBoardSubway Princess RunnerArcadeIvy MobilePlatformer / RunnerCarrom Pool: Disc GameTabletopMiniclip.comBoardPizza Ready!SimulationSupercentTime Management21222339031118WinZO Ludo: Play Ludo OnlineTabletopTictok Skill GamesBoardFree FireShooterGarena Games OnlineBattle RoyalePizza Ready!SimulationSupercentTime ManagementZupee: Ludo Multiplayer GamesTabletopZupee: Ludo Online GamesBoardPrison Survival: Tap ChallengeArcadeHIGAME GLOBALOther ArcadeReal Bus Simulator : Bus GamesSimulationSolo Studio Driving / Flight SimulatorWood Screw PuzzlePuzzleiKamePhysicsTic Tac Toe 2 Player: XO GamePuzzleOnetap GlobalOther Puzzle456 Run Challenge: Clash 3DActionAMOBEAR TECHNOLOGY GROUPAsymmetric BattleRush: Ludo, Carrom Game OnlineTabletopHike Private Board3902118124295794992212345678910FY 2024 – 25 India Top 10 Mobile Games Unified • Apr 1, 2024 – Mar 31, 2025 vs FY 2023-24vs FY 2023-24

– All Rights Reserved17Core Games Reign: Shooters and Strategy Dominate India’s Mobile Revenue LandscapeIndia’s revenue landscape is dominated by core games, with Battle Royales Garena Free Fire and Battlegrounds Mobile India (PUBG MOBILE) leading the charts. Global hits like Coin Master and Clash of Clans also rank high, proving that long-term player engagement and e ffective monetization are the primary drivers of revenue. The revenue growth chart confirms the strength of core games, as Free Fire also tops this list. Established titles like Pokémon GO and Roblox showed remarkable resurgence, while newer strategy games like Last War:Survival made significant gains, signaling strong spending potential in immersive genres.Data Source: Sensor Tower App Performance Insights as of June 10, 2025. The Financial Year (FY) in India runs from April 1 to March 31 of the subsequent year. Notes: Sensor Tower’s data is based on estimates from App Store and Google Play, excluding pre-installs, re-downloads, and third-party Android stores. Revenue is gross — inclusive of any percent taken by the app stores.FY 2024 – 25 India Top 10 Mobile Games Unified • Apr 1, 2024 – Mar 31, 2025 vs FY 2023-24RevenueRevenue Growth12345678910Free FireShooterGarena Games OnlineBattle RoyaleBattlegrounds Mobile IndiaShooterKraftonBattle RoyaleCoin MasterCasinoMoon ActiveCoin LootersCandy Crush SagaPuzzleMicrosoft CorporationMatch SwapeFootballSportsKonamiRealistic SportsPokémon GOGeolocationNianticGeolocationRobloxSimulationRoblox CorporationSandboxCall of Duty®: MobileShooterMicrosoft CorporationFPS / 3PSWhiteout SurvivalStrategyCentury Games4X StrategyClash of ClansStrategySupercellBuild & BattleZ23636zFree FireShooterGarena Games OnlineBattle RoyalePokémon GOGeolocationNianticGeolocationeFootballSportsKonamiRealistic SportsRobloxSimulationRoblox CorporationSandboxLast War:SurvivalStrategyFUNFLY4X StrategyWhiteout SurvivalStrategyCentury Games4X StrategyTravel Town – Merge AdventurePuzzleMagmatic GamesMatch Merge 2Mobile Legends: Bang BangStrategyMoonton GamesMOBAAnimals & Coins Adventure GameCasinoPlaytikaCoin LootersHitwicket Cricket Game 2025SportsHitwicket Cricket GamesArcade Sports231643619195412345678910vs FY 2023-24

– All Rights Reserved18Case Study Ludo King

– All Rights Reserved19Ludo King, India’s #1 mobile game since 2017, was launched in December 2016 by Gametion Technologies, quickly becoming a gaming phenomenon. Its consistent top ranking stems from digitizing a cherished traditional board game and incorporating intuitive multiplayer modes, family-friendly design, and nostalgic elements. Demographically, over 70% of its players are aged 18-34, primarily attracting young adults. The audience skews male (61.7%) but maintains significant female engagement (38.3%), highlighting its broad, inclusive appeal.Game OverviewLudo King GametionRelease DateFebruary 2016GenreTabletopSub-GenreBoardProduct ModelCasualSettingThemeTabletopArt StyleFlatCamera POVTop-DownMonetizationFree to Play , Live Ops , Season Pass , Ad Removal , Ads , Currency BundlesGame TagsCo-op , External Stores , Multi-platform , PvP , Social Gambling0%35%70%MaleFemale0%35%70%18-2425-3435-4445-5455+Gender & Age India, Q1 2025 Data Source: Sensor Tower App Performance and Audience Insights 38.3% 61.7% 1.9% 7.2% 20.3% 36.8% 33.8%

– All Rights Reserved20India Top Games by Downloads (2017 – Q1 2025)Ludo King remains India’s Most Downloaded Mobile Game, Surpassing 1.25 Billion All-Time Downloads, with Monthly Downloads Still Growing Over TimeData Source: Sensor Tower App Performance Insights as of June 10, 2025. Notes: Sensor Tower’s data is based on estimates from App Store and Google Play, excluding pre-installs, re-downloads, and third-party Android stores. Revenue is gross — inclusive of any percent taken by the app stores. Ludo King Global Average Monthly Downloads 2017 – 2025 Ludo King Global Cumulative Downloads 2017 – 2025 #201720182019202020212022202320242025 Q11Ludo KingLudo KingLudo KingLudo KingLudo KingLudo KingLudo KingLudo KingLudo King2Subway SurfersSubway SurfersPUBG MOBILEHunter AssassinCarrom Pool: Disc GameGarena Free FireDream11Garena Free FireGarena Free Fire3Candy Crush SagaTemple Run 2: Endless EscapeGarena Free FireCarrom Pool: Disc GameGarena Free FireCarrom Pool: Disc GameIndian Bikes Driving 3DZupee: Ludo Multiplayer GamesDream114Temple Run 2: Endless EscapeCandy Crush SagaCarrom Pool: Disc GameGarena Free FireCandy Crush SagaCandy Crush SagaGarena Free FireIndian Bikes Driving 3DZupee: Ludo Multiplayer Games5My Talking TomDr. DrivingSubway SurfersAmong UsSubway Princess RunnerBubble Shooter – Pop BubblesCarrom Pool: Disc GameSubway Princess RunnerCricket League0M6M12M18M2017201820192020202120222023202420250B0.5B0.9B1.4B201720182019202020212022202320242025 Q171.2M184.7M314.7M491.2M652.4M828.2M1.01B1.2B1.25B 16.1M 16M 15M 14.7M 13.4M 14.7M 10.8M 9.5M 5.8M

– All Rights Reserved21How Ludo King Captured India: Community-Centric Features and Social GameplayLudo King ‘s promotional strategy in India emphasizes communal bonding and joyful interactions, capturing the essence of family and community. By showcasing multiplayer experiences, celebrations, and live voice chat, the publisher successfully blends traditional board gaming with modern digital communication. These engaging features bridge generations and distance, transforming the game into a beloved social connector and significantly contributing to its dominance across diverse demographics in India.Data Source: Sensor Tower Pathmatics Digital Advertising Insights Notes: Sensor Tower’s data is based on estimates from App Store and Google Play, excluding pre-installs, re-downloads, and third-party Android stores. iOS Only for China. Revenue is gross — inclusive of any percent taken by the app stores.

– All Rights Reserved22India Game Publishers On the Global Stage

– All Rights Reserved23India-based game publishers have maintained steady domestic strength, thanks to culturally resonant titles that drive consistent downloads. Games tapping into local traditions, simple mechanics, and social experiences keep India’s massive, cost-sensitive audience engaged. Beyond India, markets like Indonesia, the US, and Brazil show strong growth, highlighting the global appeal of these publishers’ strategies.Global Mobile Game Downloads By India HQ’d Publishers FY 2019 – 20 to FY 2024 – 25Meanwhile, India-based publishers are growing their overseas revenue, with the US, Saudi Arabia, and the UK now key markets. This shift reflects a push to diversify revenue beyond India’s challenging monetization environment. By developing globally competitive games and investing in localization, these publishers are evolving into international contenders, strengthening both domestic and overseas performance.Global Mobile Game Revenue By India HQ’d Publishers FY 2019 – 20 to FY 2024 – 25India-Based Publishers Maintain Domestic Strength While Tapping Overseas Revenue GrowthData Source: Sensor Tower App Performance Insights. The Financial Year (FY) in India runs from April 1 to March 31 of the subsequent year. Notes: Sensor Tower’s data is based on estimates from App Store and Google Play, excluding pre-installs, re-downloads, and third-party Android stores. Revenue is gross — inclusive of any percent taken by the app stores. 0B0.5B1B1.5B2BFY 2021-2022FY 2022-2023 FY 2023-2024 FY 2024-2025 DomesticOverseas Market$0M$50M$100M$150M$200M FY 2021-2022 FY 2022-2023 FY 2023-2024 FY 2024-2025 Domestic Overseas Market

– All Rights Reserved24Top India HQ’d Game Publishers: Stable Leaders and Rising Contenders Amid Dynamic Downloads and Revenue ShiftsGametion and Dream11 Fantasy maintain their dominance in downloads, led by Ludo King and Dream11 . Rising stars like Playsimple Games and Rohit Gaming Studio highlight growing interest in diverse titles, such as driving and word search games, indicating a dynamic market with room for fresh contenders. On the revenue front, Gameberry Labs leads with Ludo STAR , while Internet Design Zone and Playsimple Games perform steadily. Moonfrog and Reliance Games see slight dips, suggesting that monetization strategies are crucial for sustaining leadership even when downloads remain strong.Data Source: Sensor Tower App Performance Insights. The Financial Year (FY) in India runs from April 1 to March 31 of the subsequent year. Notes: Sensor Tower’s data is based on estimates from App Store and Google Play, excluding pre-installs, re-downloads, and third-party Android stores. Revenue is gross — inclusive of any percent taken by the app stores.Top 10 India HQ’d Game Publishers Worldwide • Apr 1, 2024 – Mar 31, 2025 vs FY 2023-24DownloadsRevenuevs FY 2023-2412345678910GametionLudo KingRohit Gaming StudioIndian Bikes Driving 3DDREAM11 FANTASY PRIVATE LIMITEDDream11Playsimple Games (Modern Times Group)Word Search ExplorerGames24x7RummyCircle: Real Cash RummyTizi Town GamesTizi Home Design Girl GamesMoonfrog (Stillfront Group)Ludo Club – Fun Dice GameHike Private LimitedRush: Ludo, Carrom Game OnlineInternet Design ZoneColoring Games for Kids: ColorNautilus Mobile App Private LimitedReal Cricket™ 242911112Gameberry LabsLudo STARPlaysimple Games (Modern Times Group)Crossword Jam: Fun Word SearchInternet Design ZoneColoring Games for Kids 2-6!Moonfrog (Stillfront Group)Ludo Club – Fun Dice GameStudyPad, Inc.SplashLearn: Kids Learning AppOctro, Inc.Teen Patti Octro 3 Patti RummyReliance GamesAmerican Dad! Apocalypse SoonDYNAMICNEXTDowntown Mafia: Gang Wars RPGGametionLudo KingNazara Technologies Private LimitedCATS: Crash Arena Turbo Stars1234567891011211111

– All Rights Reserved25ConclusionIndia’s Mobile Game Market: Massive Downloads, Emerging Monetization Opportunities India remains the world’s largest mobile gaming market in FY 2024-25, with 8.45 billion downloads driven by affordable data, smartphone access, and a young audience (77% aged 18-34). Google Play leads downloads, while iOS signals higher-value spenders. Despite lagging IAP revenue at just over $400 million, rising UPI use and iOS growth signal monetization promise.Genre Dynamics: Casual vs. Competitive Downloads remain concentrated in accessible subgenres like Driving Simulators, Platformers, and Tabletop games—culturally familiar and easy to pick up, resonating strongly with local audiences. In contrast, revenue is driven by core competitive genres like Battle Royale shooters, Coin Looters, and 4X Strategy games, where higher in-app spending is sustained by deep engagement and social features. This duality reveals India’s gaming market as both broad and fragmented—requiring publishers to balance mass reach with targeted monetization.Ludo King’s Enduring Reign: Cultural Resonance and Cross-Generational Appeal Drive 1.25 Billion Downloads Ludo King has been India’s most downloaded mobile game since 2017, crossing 1.25 billion downloads. Its success stems from digitalizing a traditional board game beloved across generations, making it accessible on smartphones with intuitive multiplayer, voice chat, and a family-friendly design. Ludo King resonates deeply with India’s social fabric, fostering community bonding and nostalgia. Its broad appeal across demographics and consistent chart-topping performance cement its status as a flagship title, exemplifying how cultural relevance can drive enduring success.Indian Publishers: Strong at Home, Expanding Abroad India-based publishers like Gametion (creator of Ludo King ) and Dream11 maintain leadership in downloads, while Gameberry Labs and Playsimple Games shine in revenue. As downloads remain steady at home, publishers are increasingly eyeing overseas markets to tap into higher monetization potential. This reflects an evolution from local champions to global contenders, positioning India’s gaming industry for broader success.1234

– All Rights Reserved26Sensor Tower Terms of UseThis report and all original content contained within are wholly owned by Sensor Tower, Inc. © 2025. Modification, republication, distribution, or other unauthorized usage violate this copyright, unless express permission has been granted. App icons, images, and other branding assets are property of their respective publishers and are used expressly for the purpose of editorial commentary. If you would like to republish any of the data contained in this report, please email info@sensortower.com for further information on how to do so. We’re always happy to work with news organizations to provide custom data, insights and commentary. Contact press-apac@sensortower.com for help. Interested in our latest mobile insights? Read and download our new analysis of the mobile ecosystem at: sensortower.com/blog

– All Rights Reserved27Sensor Tower APAC Insights TeamDonny Kristianto Principal Market Insights Manager SingaporeAuthorNan Lu Senior Director Marketing, APAC San FranciscoContributorYena You Mobile Insights Strategist SeoulContributorHideyuki Tsuji Mobile Insights Strategist TokyoContributorRui Ma Senior Analyst, APAC HubeiContributorSara Tan Marketing Operations, APAC SingaporeContributorDaniel Zhang Field Marketing Manager, GCR BeijingContributor

– All Rights Reserved28Sensor Tower About usLos Angeles 3840 Watseka Ave Culver City, CA 90232 United StatesNew York City WeWork 33 Irving Place 9th Floor, #9031 New York, NY 10023 United StatesVancouver 555 Burrard St Vancouver BC V7X 1M9 CanadaSan Francisco 44 Montgomery St San Francisco, CA 94104 United StatesLondon 3rd Floor, Hend House 233 Shaftesbury Ave London WC2H 8EE United KingdomBeijing Guanghua Ocean International Center, 10 Jintong Rd (W.), Tower AB, 7/F, Chaoyang, Beijing, 100020 ChinaSeoul 909-ho, 22, Teheran-ro 7-gil, Gangnam-gu, Seoul, South Korea, 06130Singapore WeWork 9 Battery Road, Level 6 Singapore 049910 SingaporeTokyo Kanda First Building, 45-1 Kandakonyacho, Chiyoda-ku, Tokyo 101-0035 JapanGet in touchHelp site Your online resource for any questions you may haveLearn moreBlog Check out our blogRead moreSensor Tower is the leading solution for mobile marketers, app developers, and industry analysts who demand competitive insights on the mobile economy. Sensor Tower’s product suite includes: App Intelligence, Store Intelligence, Ad Intelligence, and Usage Intelligence.Contact Info: sensortower.com sales@sensortower.comContact Us Press : press-apac@sensortower.com Sales: sales@sensortower.com