Innovate to Win on The Next Level with Hybrid Genre Games

Feb, 2022 Innovate to Win
on The Next Level with
Hybrid Genre Games
2021 Go Global Mobile Game
New Insights

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Methodology and Definition
Data in this report are compiled from App Annie Intelligence
Games are classified into genres based on App
Annie’s proprietary game classification taxonomy
called Game IQ.
App Annie’s proprietary methodology and
framework classifies mobile gaming apps by
various attributes such as tuning, genre, subgenre
and modifiers, in a scalable manner. This creates a
unique classification of the game ecosystem.
Game Genres
Overseas means the markets excluding Mainland
China, Hong Kong, Taiwan and Macau.
North America: United States, Canada
Latin America: Argentina, Bolivia, Brazil, Chile,
Colombia, Ecuador, Falkland Islands, French
Guiana, Guyana, Mexico, Paraguay, Peru,
Suriname, Uruguay, Venezuela
Middle East North Africa: Egypt, Israel, Kuwait,
Lebanon, Morocco, Qatar, Saudi Arabia, Turkey
Southeast Asia: Indonesia, Malaysia, Philippines,
Singapore, Thailand, Vietnam
West Europe: Denmark, Finland, France,
Germany, Ireland, Italy, Luxembourg,
Netherlands, Norway, Portugal, Spain, Sweden,
Switzerland, United Kingdom
Countries and Regions
China headquartered publishers were defined as
companies which are headquartered in Mainland
China. They do not include overseas publishers
or companies that are subsidiaries of companies
which are headquartered in Mainland China.
Overseas acquisitions did not change the
headquarter country.
Publisher Headquarter
Consumer spend is gross spend — the sum of
payments made before Apple or Google takes a fee.
iOS App Store and Google Play share of consumer
spend on apps varies, but was generally 30% in this
report. Consumer spend includes paid to download
and in-app purchases. They do not include revenue
earned from in-app advertising.
For download and consumer spend figures, the apps
in this report are counted based on unified apps
made by App Annie. In unified apps, similar versions
of the same apps with different names and on
different platforms are unified. Apps and publishers
are reported under their parent company.
Cross-genre affinity is the likelihood that the users of
one genre will use a game in another genre in
comparison to the general population’s likelihood.
Data ready as of June 30, 2021
Terms

Kids
Other
  Realistic Action
Arcade Action
Brain Puzzle
Hidden Object Jigsaw
Physics
Sudoku Word
Tile-Matching Detective
Hybrid Puzzle
Room Escape Block Puzzle
Minesweeper Brick-crusher
Spot the Diference
Maze
Nonogram
Klotski
Other Puzzle Avatar Life
Building
Build Breed
Creative Sandbox
Dating
Time Management
Manager
Farming
Idle
Interactive Story
Home Design
Dress Up & Lifestyle
Pet
Driving
Idol Training Sim
Other Japanese Sim
Animal Avatar
Life Simulator
Other Sim
Open World RPG
Team Battle
Idle RPG
MMORPG
Tactics
Action RPG
Roguelike ARPG
Location RPG
Survival
Puzzle RPG
Tower Defense RPG
Empire Simulation RPG
Other RPG
Card Games
Solitaire
Mahjong Solitaire Hanafuda
Go-StopOthello
Board Game Dice
Chess
Coloring
Other Tabletop
Slots
Poker & Card
Bingo
Fish Hunter
Mahjong
Chinese Card/Board
Lotto/Scratchers
Fantasy/Prediction
Okey
Coin Pusher
Claw Machine
Pachinko
Dominoes
Other Casino
Simulation Racing
Arcade Racing
Competitive Racing Battle Royale
Team Deathmatch
PvE ShootingCover-fireSniper .io
Action
Ball
Music
Puzzle
Racing
Simulation
Shooting
Sports
Escape
Other Hypercasual
M3-Saga
M3-Meta
Blast-Saga Line-Saga
Bubble Shooter Merge-Saga
Blast-Meta
Other-Meta
Connect Tiles
Other Match
Auto Chess
Build-Battle
CCG-Battle
Lane-Battle
4X March-Battle
Summon-Battle
Tower Defense Strategy
Legion Battle
Other Strategy
Mafia/Betrayal
Party Royale
Luck Battle Karaoke Quiz
Mini Games Collection Guess Something
Truth or DareOther Party
Platformer
Run & Gun Platformer
FightingMOBABrawl
Shoot’em Up Runner
Music & Rhythm
Artillery Shooter
Asymmetric Battle
Royale BattleOpen World
Shark
Slicing
Stealth
Other Action
PUZZLE SPORTS OTHER
RACING
SHOOTING
SIMULATION
RPG
CASINO
ACTION
TABLETOP
PARTY
MATCH
STRATEGYHYPER-
CASUAL
G AME IQ
APP ANNIE

Hui Deng
Director, Gaming, China Large Customer Sales
Over the years, Google has accompanied Chinese mobile games
globalization from zero to hero.
In 2021, we are delighted to see Chinese mobile games reaching
new heights in overseas markets. We at Google are grateful to
have the opportunity to work with all of you game developers from
creating to scaling the games. We look forward to cooperating with
more industry partners in 2021 and continue the breakthroughs
with our Chinese developers for the next chapter.
Take Your Games to the Next Level

Junde Yu
App Annie Vice President and General Manager, Gaming
It has been a challenging period for everyone globally, trying to
adapt to the “new normal.” Games have evolved beyond just a form
of entertainment and past-time to be a source of bonding,
competition, education, relief, and health.
As a global company, App Annie seeks to play our part in this
ever-changing landscape by identifying the most granular gaming
opportunities and uncovering the best in-game mechanics that
impact retention and monetization in every type of game. Together,
let us bring the joy of gaming to everyone in the world.
New Normal, New Opportunities

Mobile Gaming Continues to Level Up Opportunities for Winners in all
Kinds Genres Growth Can
Come in Many Forms
i

The indust
ry stepped i nto the new era of g rowth:
Downloads and time spe nt are coming do
wn from their pandemic
highs but settling i nto a healthy g rowth pattern.
Chinese games reached new heig hts: Since the start of
20 20, China HQ’d publishers launched 187 new games i nto the T
op
2000 and grew 47% in consumer spend in H1 2021 to reach the
leading mobile game market sha re position at 23%.
T op-g rossing markets a re still expanding: Gamers in
the top-grossing markets of the US, Germany, and the UK
contributed the most to this growth as new areas of opportunity took
shape in the markets of Chile and Egypt.Mobile Gaming Continues to Level Up
ii

Opportunities for Winners in all
Markets and Genres
Top titles are key drivers of growth: The Top 10
grossing subgenres have remained unchanged since last year
while new subgenres have leaped into top positions of downloads,
signaling a possible shift in gamer preferences.
Growth opportunities exist in all subgenres:
Applying a scoring model based on the number of games,
consumer spend growth, and total time spent can help identify
opportunities with subgenres. We have categorized subgenres by
their score into Score Leaders, Mature Middle, and Highly
Competitive.
iii

Growth Can
Come in Many Forms
Innovate and optimize features: Use current market
trends and top-grossing themes and features to grow
engagement and revenue.
Breakthrough subgenre status quo barriers:
Use hybridization to leverage the strengths of another subgenre
to attract a more diverse player base, increase engagement and
optimize monetization.
iv

Contents
Deep Dive on
Subgenre
Opportunities
Genre Opportunities
for China HQ’d
Game Publishers
Global Market Size
& Growth Trends

Chapter 1
Global Market Size
& Growth Trends

Consumer Gaming Engagement Remains
Strong as Pandemic Lockdowns Lift
Global Market Size & Growth Trends
1 – 1 Overseas Mobile Game
Consumer Spend
Consumer Spend (Billion USD)
Overseas Mobile Game Downloads
Downloads (Billion) Overseas Mobile Game
Time Spent Time Spend (Billion Hours)
+73%
H1 2018 vs H1 2021
+72 %
H1 2018 vs H1 2021
+92%
H1 2018 vs H1 2021

China Mobile Gaming Exports
Reached New HighsDemand
for mobile games remains strong
as evidenced b y China-HQ’d publishers’
ove rseas downloads reaching 1.7B in H1 2021
Gamers spent $36B this year globally on
mobile games of which $8B was spent on
China mobile game exports, 47%
y ear-on- year g
rowth
Global Market Size & Growth Trends
1 – 2 Downloads in
Overseas Markets
By China-HQ’d Publishers
Downloads (Billion) Consumer Spend in Overseas Markets
By China-HQ’d Publishers
Current Spend (Billion)
+72 %
H1 2018 vs H1 2021
$8B
China HQ’d

China Grows to Account for Nearly 25% of Global Consumer Spend on Mobile Games
The market share of China mobile game
exports in overseas consumer spend has
grown steadily by an average rate of
3.2% year over year
Since 2018, China’s share of consumer
spend on mobile games has grown 9.5
percentage points Share of China HQ’
d Consumer Spend
in Overseas Gaming Markets
Top 2000 games, 2018-H1 2021
Global Market Size & Growth Trends
1 – 3
+9.5
pts

China
Game Exports Continue to Increase in
Number and Quality – Driving Steady Growth China’s market share of overseas consumer
spend grew by
3.6 percentage points year
over y ear, establishing China as a leader
Investments b y China-HQ’d publishers in 187
new game launches fro m January 2020 to H1
2020 helped with this g rowth
Ireland ’s growth among top games is primarily
due to co ntinued g rowth in established titlesGlobal Market Size & Growth Trends
1 – 4
Other HQ’d
Ireland
Israel
Finland
United Kingdom
South Korea United StatesChina
Japan
14.6%
4.2%
4.3%
4.6%
4.8%
7.7%
17.6% 18.8%
23.4%
Market Share YoY Percentage Point(pp)
vs H1 2020 Share of China-HQ’
d Consumer Spend
in Overseas Gaming Markets
Top 2000 games, H1 2021
China 3.6pp
United States 0.3pp
Japan – 3.7pp
South Korea -0.6pp United Kingdom -0.5pp
Finland –
Isreal -0.2pp
Ireland 0.8pp

China Publishers Gain Market Share in Top
Grossing MarketsThe market share of consumer spend b
y China-HQ’d
publishers in Germany surged to 28% in H1 2021
Slowest market share growth was in South Korea
(15%) while consumer spend grew 28%.
China HQ’d publishers saw strong YoY growth in
consumer spend in other markets like Chile (+86%)
and Egypt (+58%)
Global Market Size & Growth Trends
1 – 5
Share of China HQ’d Games in Key Markets for Overseas Consumer Spend
Top 2000 games, H1 2021 , Billion USD
+35%
+6%
+28%
+42%
+30% +31% +9%
+26%
YoY Consumer Spend in Key Market

Chapter 2Genr
e Opportunities
for China-HQ’
d
Game Publishers

Strategy, Match and RPG Subgenres Remain among the
Top-grossing Genres, while Hypercasual Genres Jump in
Downloads Rankings for Overseas Spend
Top 10 Subgenres by Overseas Consumer Spend,
Top 2000 Games, H1 2021 Top 10 Subgenres by Overseas Downloads,
Top 2000 Games, H1 2021
Rank
in H1 2021
4X March-Battle (Strategy)
Team Battle (RPG)
Slots (Casino)
MMORPG (RPG)
M3-Meta (Match)
M3-Saga (Match)
Battle Royale (Shooting)
Puzzle RPG (RPG)
Creative Sandbox (Simulation)
Simulation Sports (Sports)
+1
-1 =
=
+1
+2 =
-3
+2 -1
1
2
3
4 56 7
8 9
10
vs
2020 Subgenres Rank
in H1 2021
M3-Meta (Match)
Runner (Action)
4X Match-Battle (RPG)
Simulation Sports (Sports)
Board Game (Tabletop)
Creative Sandbox (Simulation)
Battle Royale (Shooting)
Team Deathmatch (Shooting)
Music (Hypercasual)
M3-Saga (Match)
=
=
+5 +1
+1
+6 -3+1
+18 +3
1
2
3
4 56 7
8 9
10
vs
2020 Subgenres
Genre Opportunities for China Game Publishers
2 – 1

Diverse Game Play Preferences across Select Markets
are Reflected in the Top Subgenres
Top 3 Subgenres by Overseas Consumer Spend in Select Markets
Top 2000 Games (H1 2021)
USJapan
Korea
Germany
UK IndonesiaBrazil Egypt
Slots
4X March-Battle
M3-Meta /
Team Battle
1
2
3
1
2
3 15%
13% 7% 21%
13%
10%
Team Battle
Idol Training Sim
Puzzle RPG MMORPG
Team Battle
4X March-Battle49%
11%
9% 19%
9%
7%
4X March-Battle
M3-Meta
Team Battle
4X March-Battle
M3-Meta
M3-Saga 17%
9%
7% 18%
11%
7%
4X March-Battle
Battle Royale
MMORPG Battle Royale
4X March-Battle
Luck Battle12%
12%
8% 28%
21% 4%
4X March-Battle
Battle Royale
Simulation
Sports
Genre Opportunities for China Game Publishers
2 – 2

Additional Opportunity to Expand Market Share Still Exists in
Some Top Subgenres where Mature Titles Have Driven Growth
Count of Games in Subgenre x Average Age of Game
Top 10 Subgenres by Overseas Consumer Spend, Top 2000 Games, H1 2021
Bubble Size= YoY% Consumer
Spend
(H1 2021 vs H1 2020)Less Concentrated Subgenres
(Share of total consumer spend
of top 5 games in the subgenre
is lower than 70%)
Team Battle
MMORPG 4X March-Battle
SimulationSports Slots
Puzzle RPG M3-SagaCreative Sandbox
M3-Meta
Battle Royale
Avg. Age of Game (Years)
Genre Opportunities for China Game Publishers
2 – 3

Identifying Opportunities for Growth
We analyzed the Top 2000 games published before May 2020 and
scored the subgenres using a combination of:Number of games in the subgenre and their average ranking by consumer spendYoY consumer spend growth (H1 2021 vs H1 2020)H1 2021 total time — representing the user base of the subgenre
Grouping subgenres by their score into three categories based on their score may help identify specific areas of opportunity for new game launches or growth in existing games.
Score
Leaders
May require more initial resources to
break into these subgenres but
adding their features to your game
may help improve monetization.
Moderate
Middle
Consistent monetization and higher
average ranking of these subgenres;
lower risk for iterative innovations to
break away from the competition.
Highly
Competitive
Creative performance marketing
and continuous gameplay optimiza-
tion may spur growth in these unique
subgenres.
Genre Opportunities for China Game Publishers
2 – 4

Highly
Competitive
Subgenre Opportunity Analysis
Score LeadersModerate Middle Highly
Competitive
Score
Leaders These subgenres have
fewer titles with higher
average ranking
s. They have
seen significant growth in
consumer spend across
larger than average user
bases (avg total time)
Examples:
– Luck Battle
– Merge-Saga
– Brawl
Moderate
Middle
Examples:
– M3-Meta
– 4X March-Battle
– Simulation Sports
Examples:
– Idol Training Sim
– Team Battle
– Puzzle RPG
These subgenres are more
densely populated with
average ranking games.
Growth in consumer spend
and user bases (avg total
time) were modest or
below average compared to
the other top 30 subgenres. While some of these subgenres
have high total consumer spend,
subgenre
s in this category have
seen below average growth
rates in consumer spend and
shrinking user bases (avg total
time) compared to lower
ranking titles.
Genre Opportunities for China Game Publishers
2 – 5

Chapter 3Deep Dive on
Subgenre
Opportunities

Score Leaders
Luck Battle Merge Saga

Luck
Battle
Player engages with a
chance-based game
system to battle/loot
from other real players
Top 5 Games by Overseas Consumer
Spend in H1 2021
Game Name
Rank
1
2
3
4
5 Coin Master
Pirate Kings
Island King
Dice Dreams
Piggy GO Deep Dive
for Subgenre opportunities
3 – 1

Luck Battle | Market Overvi
ew
Focused on social and community, Luck Battle is one of the top-grossing
genres where growth predominately comes from a few mature titles Consumer Spend
growth worldwide
Gamers from US,
Germany, and UK spent the most
+19%
Downloads
growth worldwide
Most downloaded in
Brazil, US, and Malaysia
-28%
Total Time Spent
growth worldwide
Brazil, US, and France
were the top markets for time spent
+23%
2021 H1 vs 2020 H1 2021 H1 vs 2020 H12021 H1 vs 2020 H1 Deep Dive
for Subgenre opportunities
3 – 2

Grow with Fan FavoritesExpand with High Affinity Subgenres
Cross Subgenre Usage
13%
13%12%
Attention getters:
Themes – Fantasy, War, and Asian Culture – Nijigen Luck Battle players also enjoy playing games from
these subgenres:
Engagement and monetization drivers: External Friend Invites (Social)Consumables (Monetization)Tournaments (Social)Any Competitive Multiplayer (Social)Events (Gameplay Features) 4X March-Battle
FarmingSlots
Luck Battle | Market Opportunities
Broaden appeal of this high-retention subgenre by incorporating farming
gameplay and multiplayer elements Deep Dive
for Subgenre opportunities
3 – 3

Merge
SagaGames with a
focus on
merging similar items to
create more powerful items
as well as utilizing saga-
based progression
Game Name
Rank
1
2
3
4
5 Merge Dragons
EverMerge
Merge Magic
Mergical
Merge Gardens
Top 5 Games by Overseas Consumer
Spend in H1 2021 Deep Dive
for Subgenre opportunities
3 – 4

Deep Dive
for Subgenre opportunities3 – 5

Grow with Fan FavoritesExpand with High Affinity Subgenres
Cross Subgenre Usage
18%15%
13%
Attention getters:
Themes – Fantasy, Lifestyle – Farming Merge Saga players also enjoy playing games from
these subgenres:
Engagement and monetization drivers: Advertising (monetization)Events (gameplay features)Power Ups (monetization) Gacha / Loot Boxes (monetization)Consumables (monetization) Idle
Coloring Farming Merge Saga |
Market
Opportunities
Iterate on the merge core genre with casual genre combinations or
fantasy themes to reach optimal ecosystem mix Deep Dive
for Subgenre opportunities
3 – 6

Moderate Middle
4X March Battle M3-meta

4X March
Battle
Games where the player
grows a city and builds an
army that attacks through
timed marches on a map
Game Name
Rank
1
2
3
4
5 State of Survival
Rise of Kingdoms
Lords Mobile
Top War: Battle Game
Mafia City
Top 5 Games by Overseas Consumer
Spend in H1 2021 Deep Dive
for Subgenre opportunities
3 – 7

4X March-Battle | Market Overview
Dominant Strategy genre where growth is mainly driven by existing titles scalingConsumer Spend growth worldwide
Consumers from US,
Japan, and Germany spent the most
+51%
Downloads
growth worldwide
Most downloaded in the US, India, and Brazil
+15%
Total Time Spent
growth worldwide US,
Japan, and Indonesia
+31% Deep Dive
for Subgenre opportunities
3 – 8
2021 H1 vs 2020 H12021 H1 vs 2020 H12021 H1 vs 2020 H1 were the top markets
by time spent

Grow with Fan FavoritesExpand with High Affinity Subgenres
Cross Subgenre Usage
18%17%
11%
Attention getters:
Themes – War, Fantasy, and Western Historical – Medieval 4X March-Battle players also enjoy playing games
from these subgenres:
Engagement and monetization drivers: Guilds/Clans (Social)Chat (Social)Events (Gameplay Features)Consumables (Monetization)Any Competitive Multiplayer (Social) Idle
Team BattleShooting
4X March-Battle | Market Opportunities
Diversify appeal and widen monetization with IP along with simplified
casual and core hybridization Deep Dive
for Subgenre opportunities
3 – 9

M3-Meta
Match 3 swapping games
with a focus on some form
of building in its meta game
Game Name
Rank
1
2
3
4
5 Homescapes
Gardenscapes – New Acres
Project Makeover
Fishdom: Deep Dive
Matchington Mansion
Top 5 Games by Overseas Consumer
Spend in H1 2021 Deep Dive
for Subgenre opportunities
3 – 10

M3-Meta | Market OverviewDeep Dive
for Subgenre opportunities
3 – 11
Loyal player appetite for different kinds of meta concepts have helped
drive consumer spend growth in this crowded casual category
Consumer Spend growth worldwide
Consumers from the US, Japan, and Germany spent the most
+42%
Downloads
growth worldwide
Most downloaded in India, US, and Brazil;
with Brazil seeing the largest growth
-30%
Total Time Spent
growth worldwide
US, Russia, and Japan were
the top markets; with US and Russia continuing to grow
-2%
2021 H1 vs 2020 H1 2021 H1 vs 2020 H12021 H1 vs 2020 H1

Grow with Fan FavoritesExpand with High Affinity Subgenres
Cross Subgenre Usage
11%
10%
10%
Attention getters:
Themes -Home Design, Female Oriented, and Western Historical – Medieval M3-Meta players also enjoy playing games from
these subgenres:
Engagement and monetization drivers: Power Ups (monetization)Events (Gameplay Features)Leaderboards (Social)Consumables (monetization)Social Assists (Social) Coloring
FarmingSolitaire
M3-Meta | Market Opportunities
Match genre with maturing player expectations, new meta concepts, and
simplified core genre features focused on motivations of the player Deep Dive
for Subgenre opportunities
3 – 12

High Competition
Idol training Puzzle RPG

Idol
Training
Games in which players train
and level up Japanese-style
idols against different types of
activities or professions
Game Name
Rank
1
2
3
4
5 Uma Musume Pretty Derby
Ensemble Stars Music
THE IDOLM@STER Starlight Stage
BanG Dream Deep Dive
for Subgenre opportunities
3 – 13
Project Sekai Colorful Stage!
feat. Hatsune Miku
Top 5 Games by Overseas Consumer
Spend in H1 2021

Idol Training |
Market O
vervi ew
Breakout growth driven by a few new title launches from Japan and
China- HQ’d publishersConsumer Spend
growth worldwide
Japan, Korea and US
gamers spent the most
+129%
Downloads
growth worldwide
Most downloaded in
Japan, Korea, and US
+127%
Total Time Spent
growth worldwide
Japan, Korea, and Indonesia were the top markets for time spent
+59% Deep Dive
for Subgenre opportunities
3 – 14

Grow with Fan FavoritesExpand with High Affinity Subgenres
Cross Subgenre Usage
12%
12%11%
Attention getters:
Themes – Idol Raising, Asian Culture – Nijigen, and Sports – Other Sport Idol Training players also enjoy playing games from
these subgenres:
Engagement and monetization drivers: Daily Login Rewards (gameplay features)Consumables (monetization)Events (gameplay features)Gacha / Loot Boxes (monetization)Achievements (gameplay features) Dating
Japanese SimParty
Idol Training | Market Opportunities
Gacha and Loot Boxes catapult newly launched titles into revenue leader statuses
while social features that connect VIPs increase retention and engagement Deep Dive
for Subgenre opportunities
3 – 15

Puzzle
RPG
RPG games that utilize a
puzzle system as the primary
combat mechanism
Game Name
Rank
1
2
3
4
5 Monster Strike
Puzzle & Dragons
Empires & Puzzles
Best Fiends
YO-KAI WATCH Wibble Wobble Deep Dive
for Subgenre opportunities
3 – 16
Top 5 Games by Overseas Consumer
Spend in H1 2021

Puzzle RPG | Market Overview
User acquisition challenges due to new user privacy policies may be impacting growth overall but
pockets of it can be found in the subgenre’s biggest market, Japan, as well as in the US and GermanyConsumer Spend growth worldwide
Gamers from Japan, US, and
Germany spent the most, with Germany seeing 17% growth
-12%
Downloads
growth worldwide
Most downloaded in Japan, US, and Russia; downloads have grown
significantly in Egypt and Philippines
-27%
Total Time Spent
growth worldwide
Japan, Russia, and US were the
top markets by time spend, with Russia continuing to grow
-3% Deep Dive
for Subgenre opportunities
3 – 17
2021 H1 vs 2020 H12021 H1 vs 2020 H12021 H1 vs 2020 H1

Expand with High Affinity Subgenres
Cross Subgenre Usage 20%12%
12%
P uzzle RPG players also enjoy playing games from
these subgenres:
Consumables (monetization) Events (gameplay features)Gacha / Loot Boxes (monetization)IAPs – Starter Pack (monetization)External Friend Invites (Social) 4X March-Battle
Location RPGSummon Battle Puzzle RPG | Mark
et
Opportunities
Nijigen themes are the next opportunity attracting gamers, while for
creative design consider incorporating some hardcore game
elements into consideration, e.g. Team Battle and 4X March-Battle.
Grow with Fan Favorites Attention getters: Themes – Fantasy , War, and Asian Culture – Nijigen
Engagement and monetization drivers: Deep Dive
for Subgenre opportunities
3 – 18

Appendix

Appendix | Top 5 Games by Overseas Consumer Spend of the Top 30 Subgenres
A – 1
Strategy
1
2
3
4 5
4X Match-Battle Build-Battle Summon-Battle CCG-Battle
State of Survival
Rise of Kingdoms
Lords Mobile
Top War: Battle Game
Mafia City
Clash of Clans
Forge of Empires
Castle Clash
Boom Beach
Ark of War
Clash Royale
The Battle Cats
Mighty Party
Castle & Dragon
Art of Conquest
Yu-Gi-Oh! Duel Links
WWE SuperCard
Hearthstone: Heroes of Warcraft
Shadowverse
Magic: The Gathering Arena

Appendix | Top 5 Games by Overseas Consumer Spend of the Top 30 Subgenres
A – 2
1
2
3
4 5
Fate/Grand Order
Dragon Ball Z
Dokkan Battle
RAID:
Shadow Legends
Hero Wars
The Seven Deadly Sins: Hikari to Yami no Grand Cross
Lineage M
Lineage 2M
Crasher: Origin
Ni no Kuni:
Cross Worlds
Seven Knights 2
Monster Strike
Puzzle & Dragons
Empires & Puzzles
Best Fiends
YO-KAI WATCH Wibble Wobble
Pokémon GO
Dragon Quest Walk
Jurassic World Alive
Eki Memo
Station Memories
The Walking Dead: Our World
AFK Arena
Girls Chronicle
Idle Heroes
Mobile Legends: Adventure
God and Devil
Three Kingdoms
Game of Sultans
Be The King
Call Me Emperor
Emperor And Beauties
Kings Throne:
Game of Lust
Honkai Impact 3
Colopl Rune Story
Guardian Tales
MARVEL Future Fight
BLEACH Brave Souls
Dragon Quest Tact
Final Fantasy Brave Exvius War Of The Visions
Fire Emblem Heroes
Langrisser
For Whom the
Alchemist Exists
RPG
Te a m
Battle MMORPG Puzzle
RPGLocation
RPG Idle
RPG Empire
Simulation RPG Action
RPG Tactics

A – 3
1
2
3
4 5 1
2
3
4 5
Homescapes
Gardenscapes – New Acres
Project Makeover
Fishdom: Deep Dive
Matchington Mansion
Candy Crush Saga
Candy Crush Soda Saga
Farm Heroes Saga
Clockmaker
PokoPoko
Toon Blast
Toy Blast
Angry Birds
Dream Blast
Pet Rescue Saga
Sugar Blast
Merge Dragons
EverMerge
Merge Magic
Mergical
Merge Gardens
PUBG MOBILE
Free Fire
Knives Out
Bullet Echo
Creative Destruction
Call of Duty: Mobile
War Robots
World of Tanks Blitz
War Machines : 3D
Multiplayer Tank Arena
Standoff 2
Match Shooting
M3-MetaM3-SagaBlast-Saga Merge-Saga Battle
Royale Team
Deathmatch
Appendix | Top 5 Games by Overseas Consumer Spend of the Top 30 Subgenres

A – 4
1
2
3
4 5 1
2
3
4 5 1
2
3
4 5
ROBLOX
Minecraft Pocket Edition
Growtopia
Blockman Go
WorldBox
Uma Musume Pretty Derby
Ensemble Stars Music
Project Sekai Colorful Stage! feat. Hatsune Miku
THE IDOLM@STER Starlight Stage
BanG Dream
Township
Hay Day
Klondike Adventures
Family Island
Dragonscapes Adventure
Brawl Stars
ONE PIECE Bounty Rush
#Compass
SMASH LEGENDS
Marvel Realm of Champions
Mobile Legends: Bang Bang
League of Legends: Wild Rift
Arena of Valor
Onmyoji Arena
Heroes Evolved
Marvel Contest of Champions
MORTAL KOMBAT X
Injustice 2
Shadow Fight 3
Injustice: Gods Among Us
Simulation Action
Creative
Sandbox Idol Training Sim
FarmingBrawlMOBA Fighting
Appendix | Top 5 Games by Overseas Consumer Spend of the Top 30 Subgenres

A – 5
1
2
3
4 5 1
2
3
4 5 1
2
3
4 5
World Series of Poker
Zynga Poker
Pokerist Texas Poker
Poker by Neowiz
Playshoo Texas Poker
Slotomania
Jackpot Party Casino
Cash Frenzy
DoubleDown Casino
Cashman Casino
BINGO Blitz
Bingo Story
Bingo Bash
Bingo Party
Bingo Pop
Coin Master
Pirate Kings
Island King
Dice Dreams
Piggy GO
Professional
Baseball Spirits A
eFootball PES 2020
Golf Clash
8 Ball Pool
Fash: Fish Gishing Clame 2020
Solitaire – Grand Harvest
Solitaire TriPeaks
Solitaire Cruise TriPeaks Game
Pyramid Solitaire Saga
Solitaire TriPeaks Journey
Casino Party Sports Tabletop
Poker & Card SlotsBingoLuck Battle Simulation
Sports Solitaire
Appendix | Top 5 Games by Overseas Consumer Spend of the Top 30 Subgenres