Interactive Entertainment 2025: Global Market Sizing & Forecast

Aug, 2024 In te ra ctiv e E nte rta in m ent 2 025 
GLO BA L M ARK ET S IZ IN G & F O REC AST
 

$115.7 B
To ta l M ob ile G am in g
R eve nue, u p 5 .5 % y /y f o r
2025E
– 3 1%
Declin e in C onso le H ard w are
S ale s a s In d ustry P re p are s f o r
N ext G en D evic e s in 2 024E
+ 11%
Gro w th (2 025E ) in V ir tu al
R ealit y a s T e ch L e ad ers
C ontin ue t o In ve st
+ 4.6 %
Fo re ca ste d Y /Y G ro w th f o r
2025E
$ 250.2 b il lio n
Fo re ca ste d C onsu m er S p end in g o n In te ra ctiv e E nte rta in m en t in
2 025E
©2024 P ro p rie ta ry a n d C onfid entia l. A ll R ig hts R ese rv e d .

Exe cu tiv e S um mary
In te ra ctiv e e nte rta in m ent s h o w s s ig ns o f r e co ve ry t o w ard s 2 025, a s in dustry r e ad ie s it s e lf f o r t ra n sit io n t o
n ex-g en e xp erie nce s a n d d evic e s
So ft w are P ub lis h in g is
u p + 3.6 % y /y , t o ta lin g
$186B in 2 024E , a n d
exp ecte d t o g ro w t o
$ 196B in 2 025E
H ard w are &
A cce sso rie s s h o w a
s te ep d eclin e (- 1 2% y /y )
in lin e w it h c yclic a l
p atte rn f r o m c o nso le
E m erg in g T e ch is
g ro w in g + 8.6 % y /y
2 025E , f u ele d b y h eavy
in ve stm ents f r o m V C s
an d p la tfo rm h o ld ers  
L iv e -S tre am in g &
E sp orts is f la t y /y
2 024E (+ 0.8 % ) b ut
exp ecte d t o b enefit
f r o m 2 025 c o nte nt p ush
©2024 P ro p rie ta ry a n d C onfid entia l. A ll R ig hts R ese rv e d .

In te ra ctiv e e nte rta in m ent m ark e t s h ow s
early o nse t f o r p osit iv e c h an ge  
Ove ra ll M ark e t
$ 250.2 B
4.6 1%
CO M BIN ED C O NSU M ER
SP E N DIN G O N T R A C K F O R
2025E
FO REC AST E D G RO W TH F O R
2025E A C RO SS A LL S E G M EN TS
Y e ar- o ve r- y e ar g ro w th (% ) f o r m ajo r c a te g orie s f r o m 2 0 20 t h ro ug h 2 025E
21%21%21%7%7%7%-3 %-3 %-3 %-7 %-7 %-7 %1%1%1%
S o ft w are P ub lis h in gH ard w are & A cce sso rie sE m erg in g T e chE sp orts & L iv e -S tre am in gA ve ra g e
2 020 2021 2022 2023 2024E 2025E
-5 0%
0%
50%
100%
150%
5 %

Consu m er s p end in g o n g am es t o gro w + 3.6 % y /y
2 024E t o $ 186B d ue t o fo cu s o n e sta bl ished IP
S o ft w are P ub lis h in g
M ob ile g am in g is t h e la rg est c a te g ory a t
$ 109.3 B , g ro w in g 3 .6 % y /y , d esp it e  m ark e t
sa tu ra tio n a n d r is in g u se r a cq uis it io n c o sts
P ro je cte d c o nsu m er s p end in g o n c o nso le
s o ft w are t o r e ach $ 44.9 B in 2 024 (3 .1 %) , in
a n tic ip atio n o f m ark e t b oost f r o m n ext- g en
hard w are r e le ase s
P C g am in g s h o w s s tro ng est g ro w th (4 .2 %) ,
fo r a f o re ca ste d t o ta l o f $ 31.4 B in 2 024E
F o re ca ste d G lo b al C onsu m er S p end in g o n In te ra ctiv e
E nte rta in m ent, in $ m il lio ns, b y P la tfo rm
M ob ile
C onso le
P C
$ 109,2 68
$44,9 18
$31,4 03
©2024 P ro p rie ta ry a n d C onfid entia l. A ll R ig hts R ese rv e d .
$ 186B
+3.6 %
2024E
+ 3.1 %
+ 4.2 %
+ 3.6 %

Sharp d eclin e in h ard w are s ign als e nd o f c u rre nt
co nso le c y cle , a s a cce ssor y s a le s s u sta in
Hard w are & A cce sso rie s
Con sol e h ard w are r e ve nue, w hic h p eake d a t
$ 21.4 B in 2 022, is p roj ecte d t o declin e s h arp ly
b y 3 1% in 2 024E. B ot h S on y a n d M ic ro so ft
r e d uce d f or eca sts , in d ic a tin g t h e e nd o f t h e
cu rre nt c ycle
I n c on tra st, t h e g am in g P C a n d la p to p m ark e t
sh ow r e silie nce . P os t- p an d em ic t h e c a te g ory is
n ow s ta b iliz in g , s u g gestin g m atu ra tio n b ut
con tin ued c on su m er in te re st
S p end in g on a cce ssor ie s e m erg es a s a b rig ht
sp ot , d em on stra tin g c on sis te nt g row th . W it h a n
p roj ecte d 5 % in cre ase in 2 025E, it in d ic a te s
on goi ng c on su m er in te re st in e nhan cin g t h eir
g am in g e xp erie nce s t h rou gh p erip he ra ls .
C onsu m er S p end o n H ard w are & A cce sso rie s, in $ B il lio ns,
fr o m 2 019 t o 2 025E
Acce sso rie sC onso le H ard w areG am in g P C s, L a p to p s, a n d C om ponents
2 019 2020 2021 2022 2023 2024E 2025E
0
10,0 00
20,0 00
30,0 00+ 5%-3 1%
©2024 P ro p rie ta ry a n d C onfid entia l. A ll R ig hts R ese rv e d .

Desp it e a sp ir atio ns, n o ve l p la tfor ms a n d
te ch no lo g ie s r e m ain la te nt d is ru pt ors
Em erg in g T e ch
1
VIR TU AL R EA LIT Y  ($ 3.3 B , F Y 24) s h o w s r o om f o r g ro w th a s le ad er R ealit y La bs (M eta ) g enera te s $ 353M in 2 4Q 2 
(+ 28% y /y ). A pple ‘s V is io n P ro s e t t o f u rth er b oost d em an d . C han ce o f lo w s in g le d ig it g ro w th (+ 11% ) in 2 025E .
2
B LO CKCH AIN G AM IN G ($ 651M , + 21% y /y F Y 24) s h o w s s tro ng in cre ase d ue t o c ry p to -c u rre ncy
re co ve ry . M ean w hile m ajo r g am e m ak ers (e .g ., A nim oca , S o ra re ) s h o w n o ta b le d eclin es in r e ve nue.
3
W EB -B A SE D G AM IN G ($ 2.7 B , + 3% y /y F Y 24) g ain s t ra ctio n a s n o n-e nd em ic s (e .g ., N Y
Tim es, L in ke d In ) m ake a p ush in to t h is n asc e nt c a te g ory .
© 2024 P ro p rie ta ry a n d C onfid entia l. A ll R ig hts R ese rv e d .

Unp ro fit a b ilit y c o ntin ues t o hau nt s tre am ers ,
c o m petit iv e p la ye rs , a n d pla tfor ms a lik e
Esp orts & L iv e -S tre am in g
Liv e -s tre am in g p la tfo rm s s tru g gle w it h
p ro fit a b ilit y d ue t o h ig h c o sts a n d
co m petit io n. D esp it e g enera tin g $ 1.9 7
b illio n in r e ve nue in 2 023, T w it c h
re m ain s u np ro fit a b le , h ig hlig htin g t h e
in d ustry ‘s c h alle ng es in m onetiz in g
use r e ng ag em ent a n d a d ap tin g t o
m ob ile -fir s t c o nsu m ptio n.
E sp orts c a te g ory c o ntin u es t o
s tru g gle . T o ta l r e ve nue o n
tra ck f o r $ 173M (- 3 % y /y ) in
2 024E , a n d a n o th er t o ug h
ye ar t o f o llo w (- 8 .3 % 2 025E ).
L iv e -s tre am in g r e ve nue
p eake d a t $ 6.6 2 b illio n in
2 021, b ut h as s in ce d eclin ed
to $ 4.3 B (F Y 24), s h o w in g
m od est + 1.0 % y e ar- o ve r- y e ar
g ro w th
© 2024 P ro p rie ta ry a n d C onfid entia l. A ll R ig hts R ese rv e d .

Outlo ok

Le ad ers h ip a ck n o w le dge s e co nom ic u nce rta in ty ,
b ut r e m ain s o p tim istic a bou t lo ng-t erm pr ospe cts
O utlo ok
U niv e rs a l f o cu s o n e ff ic ie ncy, d iv e rs if ic a tio n, a n d u p co m ing m ajo r r e le ase s t o d riv e g ro w th
A nd re w W ils o n, E le ctro nic A rts
o ve r $ 165 m il lio n o f a n nual
co st s a vin g s f r o m o ur c u rre nt
an d f u tu re e xp ense s [. ..] w il l
e nab le u s t o r u n o ur b usin ess
m ore e ff ic ie ntly a n d a ch ie ve
g re ate r o p era tin g le ve ra g e a s
o ur la rg e-s c a le t it le s c o m e t o
m ark e t.”
B ob Ig er, D is n ey
D esp it e r e ce nt e co no m ic
u nce rta in ty t h at is im pactin g
co nsu m ers , w e r e m ain
c o nfid ent a b out t h e lo ng -t e rm
o p portu nit ie s b efo re u s. 
S tra u ss Z eln ic k, T a ke -T w o
W e’r e h ig hly c o nfid ent t h at
R ock sta r G am es w il l d eliv e r a n
u np ara lle le d e nte rta in m ent
exp erie nce a n d o ur
exp ecta tio ns f o r t h e
co m merc ia l im pact o f t h e t it le
c o ntin ue t o in cre ase .
©2024 P ro p rie ta ry a n d C onfid entia l. A ll R ig hts R ese rv e d .

Majo r e nte rta in m ent f ir m s s h if t s tra te gie s t o
b eco m e m ore a ll-r ound m ed ia c on glom era te s
Outlo ok: T ra n sm ed ia
S o ny’s d iv e rs e e nte rta in m ent
p ortfo lio (g am es, f ilm s, m usic ,
stre am in g ) is d riv in g p ro fit g ro w th ,
w it h Q 2 e arn in g s u p 6 .5 % t o $ 1.6
b il lio n . T he c o m pan y le ve ra g es
cro ss-m ed ia c o lla b ora tio ns lik e
D em on S la ye r  a cro ss p la tfo rm s, r e –
p osit io nin g S o ny a s a m ed ia f ir m .
M ic ro so ft is e xp an d in g it s g am in g
p ortfo lio p ost- A TV I a cq uis it io n,
fo rm in g a n ew t e am w it h in
B liz za rd t o d eve lo p ” A A ” g am es
b ase d o n f r a n ch is e s lik e
O ve rw atc h , W arc ra ft , a n d Sta rC ra ft .
It a im s t o b uild o n it s + 61% y /y
in cre ase in g am in g r e ve nu e.
N in te nd o m ain ta in s it s f u ll- y e ar
fo re ca st b ase d o n it s s tra te g y o f
p ro m otin g m ult ip le S w it c h u nit s
p er h o use ho ld , r e le asin g n ew
g am es t o e xte nd t h e p la tfo rm ‘s
lif e cycle , a n d le ve ra g in g it s IP
a cro ss v a rio us m ed ia , f o llo w in g
th e s u cce ss o f ” T he S up er M ario
B ro s. M ovie . ”
©2024 P ro p rie ta ry a n d C onfid entia l. A ll R ig hts R ese rv e d .

Non-e nd em ic b ra n d s p ush in to digit al w or lds
as t ra d it io nal ch an nels s tru ggle t o ente rta in
Outlo ok: In -G am e A dve rt is in g
M atte l’ s p ric e d B arb ie b ra n d
co ntin ues t o b e a m assiv e s u cce ss
in R ob lo x. D esp it e a s lig ht
d ecre ase in m onth ly t ra ff ic (- 2 .8 % ),
it is s till t h e m ost p op ula r t o y
fr a n ch is e a m ong it s p eers ,
a cco untin g f o r 2 3% o f o ve ra ll t ra ff ic
in t h e c a te g ory w it h a ctiv a tio ns in
R ob lo x.
S in ce it s a ctiv a tio n in S ep te m ber
la st y e ar, r e ta ile r W alm art h as s e en
21+ m illio n n ew v is it s in t o ta l t o it s
v ir tu al s to re f r o nt in R ob lo x.
In cre asin g ly , n o n-e nd em ic
c o nsu m er b ra n d s in ve st in
in te ra ctiv e c h an nels a n d d ig it a l
w orld s t o r e ach h ard -to -re ach
a u d ie nce s.
©2024 P ro p rie ta ry a n d C onfid entia l. A ll R ig hts R ese rv e d .
M onth ly T ra ff ic f o r T o y B ra n d
A ctiv a tio ns in R ob lo x

Append ix

Glo b al c o nsu m er s p end in g, in $ bil lion s, on
in te ra ctiv e e nte rta in m ent b y s e gm ent
Append ix
S eg m ent Sub -S eg m ent 2 023 2024E Y /Y D if f
S o ft w are P ub lis h in g PC $30.1 $ 31.4 4 .2 %
C onso le $ 43.6 $ 44.9 3 .1 %
M ob ile $ 105.8 $ 109.6 3 .6 %
H ard w are & A cce so rie s G am in g P C s a n d C om ponents $ 20.4 $ 21.1 3 .3 %
C onso le H ard w are $ 21.3 $ 14.7 – 3 1.0 %
A cce sso rie s $5.8 $ 6.2 8 .0 %
E m erg in g T e ch V ir tu al R ealit y $ 3.1 $ 3.4 8 .9 %
W eb -B ase d / H TM L5 $ 2.6 $ 2.7 3 .4 %
B lo ckch ain -B ase d G am in g $0.5 $ 0.7 2 1.0 %
E sp orts & L iv e -S tre am in g Stre am in g P la tfo rm s $4.3 $ 4.3 1 .0 %
E sp orts $ 0.2 $ 0.2 – 3 .0 %
T O TA L $237.7 $ 239.2 0 .6 %
2025E
$34
$46.8
$ 115.7
$ 22
$13
$6.8
$ 3.8
$ 2.9
$ 0.7
$ 4.4
$ 0.1 6
$ 250.2
Y /Y D if f
8 .1 %
4.2 %
5.5 1%
4.5 %
-1 1%
9.2 1%
10.9 %
5.8 %
7.8 %
2.4 %
-8 .3 %
4 .6 %
©2024 P ro p rie ta ry a n d C onfid entia l. A ll R ig hts R ese rv e d .
S o urc e : A LD O RA a n aly sis b ase d o n c o m pan y f in an cia ls a n d p ub lic ly r e le ase d in fo rm atio n. A LD OR A le ad s a n in d ustry -fir s t d ata p artn er
netw ork a b le t o a ccu ra te ly d ete rm in e c o nsu m er s p end in g a n d b ehavio rs a cro ss a ll p la tfo rm s a n d c h an nels . N ote s: A ll f ig ure s in clu d e
pla tfo rm f e es a n d t a xe s. N ot a d ju ste d f o r in fla tio n.

About U s
ALD O RA  is a m em bers h ip –
base d d ata p la tfo rm  t ra cks
th e p erfo rm an ce f o r 2 00 +
le ad in g c o nsu m er b ra n d s
an d m ed ia f ir m s in ve ste d in
in te ra ctiv e e nte rta in m en t.
O ur d ata is p la tfo rm –
ag no stic a n d o ff e rs d eta il e d
in sig ht in to h o w a u d ie nce s
fin d m ean in g fu l c o nnectio ns
o nlin e a cro ss f iv e k e y
b ehavio rs : p la y, w atc h ,
co nnect, c re ate , a n d s p en d .
W hat’s y o ur g am e p la n ?
w ww.A LD O RA .io