Investment App Market and Advertising Trends 2025

Investing & Financial Management App Market and Advertising Trends 2025

– All Rights Reserved2Sensor Tower Introduction/OverviewSensor Tower is the leading source of mobile app, digital advertising, retail media, and audience insights for the largest brands and app publishers across the globe. With a mission to measure the world’s digital economy, Sensor Tower’s award-winning platform delivers unmatched visibility into the mobile app and digital ecosystem, empowering organizations to stay ahead of changing market dynamics and make informed, strategic decisions. Founded in 2013, Sensor Tower’s mobile app insights have helped marketers, app, and game developers demystify the mobile app landscape with visibility into usage, engagement, and paid acquisition strategies. Today, Sensor Tower’s digital market insights platform has expanded to include Audience, Retail Media, and Pathmatics Digital Advertising Insights, helping brands and advertisers understand their competitor’s advertising strategies and audiences across web, social, and mobile.Press Inquiries: press-apac@sensortower.com Business Inquiries: sales@sensortower.com

– All Rights Reserved3Note: Top publishers by app store revenue | Source: Sensor TowerSensor Tower | Our Customers Top publishers trust Sensor Tower insights to grow their business.

– All Rights Reserved4Sensor Tower SolutionsSensor Tower App Advertising Insights For those who need visibility into paid user acquisition strategies. Enjoy insight into: global and regional share of voice (SOV) across apps and the biggest mobile app ad networks, top advertisers, publishers, creatives, and more.Sensor Tower App Performance Insights For those who need visibility into the mobile app ecosystem. Enjoy insight into: app rankings, downloads, and revenue; active users, demographics, retention, sessions, and time spent; app ratings and reviews, keywords, search ads, and more.Sensor Tower Audience Insights For those who need visibility into your existing, competitor, and potential new audiences. Enjoy insight into: which apps consumers are actually interacting with (app engagement) AND which ads they’re seeing (ad exposure).Sensor Tower Pathmatics Digital Advertising Insights For those who need visibility into the digital ad ecosystem. Gain insight into: ads served, spend and impression estimates, SOV, and more across key channels, like: Facebook, Instagram, X (formerly Twitter), OTT, YouTube, display, video, and others.

– All Rights Reserved5Sensor Tower SolutionsSensor Tower Pathmatics Retail Media Insights For those who need industry-first insight into on- and off-site retail media network investments Enjoy insight into: ad spend, media mix, share of wallet, impressions, and SOV for brands and products across retailers – gaining a coveted view into the co-branded digital ad ecosystem and retail media networks.Sensor Tower Advanced Usage Insights For those who need the deepest look into app user engagement. Enjoy insight into: sessions per user; time spent; time of day; days used per time period; new, retained, resurrected, and churned user trends; and cohort usage overlap.Gaming Insights For those who need the deepest look into the mobile gaming ecosystem. Enjoy insight into: downloads, revenue, RPD, and ARPDAU beyond the top-level category (Lifestyle & Puzzle) and can drill deeper into genres (Puzzle, Arcade, etc.) and sub-genres (Swap, Word, etc.).Sensor Tower Video Game Insights Discover top game trends on PC and Console platforms Get deep insights into key metrics like sales, revenue, DAU, and MAU for over 140,000 PC and Console games across 100+ global markets. Analyze shifts in player behavior to uncover critical intelligence on player acquisition and retention.

– All Rights Reserved6Sensor Tower Executive SummaryThe report provides an in-depth analysis of global Investment apps and brands in 2025. This includes trends in Investment app downloads in recent years, changes in banking app downloads across iOS and Google Play and the performance of leading apps in some of the world’s most dynamic Investment and Financial Management Apps Market. The report also leverages Sensor Tower’s Advertising Insights to explore trends in digital advertising by Investment brands across different markets, as well as major advertising channels and popular ad creatives.Clarification on Revenue and Downloads Data Sensor Tower’s revenue figures are derived from estimated in-app purchase (IAP) revenue on the App Store and Google Play, excluding ad revenue, revenue from third-party Android app- store sales, and direct payment revenue from developers’ websites and other channels. Unless explicitly stated as net revenue, the revenue figures shown represent gross revenue (before platform deduction). Sensor Tower’s downloads figures are derived from estimated downloads on the App Store and Google Play, excluding pre-installs, duplicate downloads, and downloads from third-party Android app-store. Google Play is not available in Mainland China.

– All Rights Reserved7Sensor Tower’s Pathmatics empowers you to uncover insights into the digital advertising ecosystem, minimize ineffective ad spend, and enhance the precision of your advertising campaigns. With Pathmatics, you gain visibility into the digital advertising landscapes across markets including the United States, Australia, Brazil, Canada, France, Germany, Italy, India, Japan, Mexico, New Zealand, Spain, South Korea, and the United Kingdom. Pathmatics provides comprehensive estimates on ad placements, spending, impressions, and share of voice (SOV), as well as in-depth analysis of brands’ advertising strategies on platforms like Facebook, Instagram, X (formerly Twitter), YouTube, and TikTok, across formats such as display banners, videos, mobile, and OTT. Pathmatics collects digital ad samples from the web and utilizes statistical sampling methods to estimate the impressions, cost-per-thousand impressions (CPM), and expenditure associated with each creative.Sensor Tower Data & MethodologyDigital Advertising Channels Supported by Pathmatics Across MarketsDesktop Display and VideoFacebook InstragramLINELinkedinMobile App Ad NetworksMobile Display and VideoOTTPinterestRedditSnapchatTikTokXYouTubeUnited States············Australia········Brazil······Canada··········France·······Germany··········India·····Italy······Japan······Mexico···New Zealand····South Korea····Spain·······United Kingdom···········

– All Rights Reserved8AgendaOverview of Investing & Financial Management App Market Digital Advertising Trends of Investing Brands Case Study: Advertising Tactics from Leading Investing Apps Conclusion 09 16 20 25

– All Rights Reserved9Overview of Investing & Financial Management App Market

– All Rights Reserved0M100M200M300M400M2023 Q12023 Q22023 Q32023 Q42024 Q12024 Q22024 Q32024 Q42025 Q12025 Q22025 Q3Investing AppsCryptocurrencyFX (Foreign Exchange) Trading & Markets10Mobile apps have become the primary entry point for financial services—from everyday Consumer Finance and banking apps to more innovative tools like investing and cryptocurrency platforms. The entire ecosystem continues to expand, with steady year-over-year growth across all major categories.Worldwide Financial Services Genres by DownloadsInvesting & Financial Management is the third-largest financial services category, supported heavily by the rapid rise of cryptocurrency platforms. Quarterly downloads for investment-related apps approaching 300 million , with crypto apps contributing a major share—showing how mobile tools are reshaping the way users build and manage wealth.Quarterly Downloads in Investment & Financial Management Sub genresInvestment & Financial Management Apps Gain Momentum: Strong Year-on-Year Growth Signals Rising Demand for Mobile Finance ToolsData Source: Sensor Tower App Performance Insights as of November 7th, 2025. Notes: Sensor Tower’s data is based on estimates from App Store and Google Play, excluding pre-installs, re-downloads, and third-party Android stores. iOS Only for China. 0B1B2B3B4B5BConsumer FinanceCredit & LendingInvesting & Financial ManagementInsuranceOther Financial Services12m to June 202412m to June 2025+6%+19%+12%+18%+21%

– All Rights Reserved Groww Angel One Olymptrade Exness Trade Jar Upstox ExpertOption Trade Republic Robinhood iFinD / Flush 0M10M20M30M iFinD / Flush Jar Dhan FBS Stable Money Robinhood SBI Securities XM Trade Republic XM 360 0M3M6M9M12MGrowth in DownloadsPrevious Downloads 11Investing apps are now central to how users enter global financial markets, with leaders like Groww , Angel One , and Olymptrade each pulling in tens of millions of downloads in 2025. On the crypto side, adoption is even more explosive— Binance added over 60 million new downloads this year, while Pi Network and World App continue to scale rapidly in 2025. Together, these platforms highlight how mobile-first trading and digital assets are reshaping user behavior worldwide.Top 10 Investing Apps by Global Downloads in 2025*Growth in 2025 is especially strong for investing apps, with trading platforms iFiND / Flush, FBS , and XM 360 surging on the back of aggressive mobile expansion, strong education content, and growing interest in multi-asset trading. Combined with simplified onboarding and low-cost brokerage models from Dhan , SBI Securities , and Trade Republic , these trends are pulling millions of new investors into global markets.Top 10 Investing App by Download Growth in 2025*Mobile-First Trading and Crypto Platforms Drive 2025 Growth in Investing Apps+162%+38%+87%+302%+202%+59%+210%+63%+40%+199%Data Source: Sensor Tower App Performance Insights as of November 7th, 2025. Notes: Sensor Tower’s data is based on estimates from App Store and Google Play, excluding pre-installs, re-downloads, and third-party Android stores. iOS Only for China. * 2025 figures reflect the most recent 12-month period ending September 2025. Binance Pi Network World App Trust Bybit Coinbase OKX Crypto.com Phantom CoinDCX 0M20M40M60M World App Pi Network TreasureNFT CoinDCX Coinbase MEXC Crypto.com Kraken XENEA Wallet Triv 0M10M20M30M40M+124%+39%+265%+58%+144%+36%+117%+229%Investing AppsCrypto CurrencyInvesting AppsCrypto Currency

– All Rights Reserved1Groww2Angel One3Jar:Save Money in Digital Gold4Upstox- Stocks & Demat Account5Olymptrade Trading online6Dhan: Share Market Trading App1Mirae Asset Securities M-STOCK2Kiwoom Securities Hero S#3KB Securities M-able App4Korea Investment & Securities App5Samsung Securities mPOP6Namu Securities1iGrow – Rakuten Securities Wealth Builder2iSPEED – Rakuten Stock3Nomura Securities App4SBI Securities Stock App5Shareholder Passport6moomoo: Investing & Trading1iFinD / Flush 2Eastmoney 3CITIC Securities 4Ping An Securities 5Compass Stocks6KaiPanLa United StatesChinaJapanSouth KoreaIndiaIndonesiaThailandPhilippinesSingaporeVietnam1Robinhood: Trading & Investing2Fidelity Investments3Acorns: Invest For Your Future4Schwab Mobile5Autopilot – Investment App6Webull: Investing & Trading1Olymptrade Trading online2Bibit – Reksadana & Obligasi3Exness Trade: Online Trading4Stockbit – Investasi Saham5Ajaib: Saham, Bond & Reksadana6Treasury – Investasi Emas1moomoo: Investing & Trading2Tiger Trade: Invest Globally3Chocolate Finance4IBKR Mobile – Invest Worldwide5POEMS Mobile 3 – Trading App6Octa trading app: SA broker1ExpertOption – Mobile Trading2IQ Option – Trading plataforma3XM – Trading & Investment4Exnova – Mobile Trading App5FBS – Trading Broker6Pocket AI1moomoo: Investing & Trading2Tiger Trade: Invest Globally3Chocolate Finance4IBKR Mobile 5POEMS Mobile 3 – Trading App6Octa trading app: SA broker1Exness Trade: Online Trading2FireAnt – Chứng khoán, Đầu tư3Entrade X by DNSE: Chứng khoán4TOPI Đầu tư, quản lý tài chính5DragonX by Dragon Capital6VPBank Securities – NEO InvestRegional Leaders: Top Investing Apps by Downloads in 2025*Data Source: Sensor Tower App Performance Insights as of November 7th, 2025. * 2025 figures reflect the most recent 12-month period ending September 2025. Notes: Sensor Tower’s data is based on estimates from App Store and Google Play, excluding pre-installs, re-downloads, and third-party Android stores. iOS Only for China. Regional rankings of investing apps show a varied investing ecosystem shaped by regulation and market maturity. The U.S. and Japan lean toward established brokers, while India, Indonesia, and Southeast Asia favor mobile-first trading apps catering to new retail investors. China and Vietnam highlight strong homegrown platforms built for local financial systems.Investing App Landscape 2025: Local and Global Leaders in a Fragmented Market

– All Rights Reserved1Pi Network2CoinDCX3Binance4TTcoin Network5TreasureNFT6Trust1Upbit 2Bithumb3Pi Network4Binance5OKX6Coinone 1Coincheck 2bitbank3BitWalk 4Binance5bitFlyer 6Bybit1Crypto.com2Coinbase3Binance4Phantom5Kraken6Pi NetworkUnited StatesUnited KingdomJapanSouth KoreaIndiaIndonesiaThailandPhilippinesSingaporeVietnam1Coinbase2Crypto.com3Phantom4Base5Binance6Kraken1Triv 2Indodax Kripto Mudah Aman Cuan3World App 4Pintu Trading Crypto & Futures5Tokocrypto6Pluang1World App 2Binance3Bitkub4Pi Network5MetaMask6IronWallet1World App 2Pi Network3OKX4Coins.ph5Binance6Sweat Wallet: Walk & Earn1World App 2Binance3Coinbase4OKX5Pi Network6Crypto.com1Pi Network2Binance3OKX4ATX 5ONUS6MEXCRegional Leaders: Top Cryptocurrency Apps by Downloads in 2025*Regional Cryptocurrency leaders vary dramatically—from U.S. exchanges like Coinbase to Southeast Asia’s fast-rising Web3 communities. Platforms such as Pi Network and World App dominate multiple markets, while Binance , OKX , and local wallets remain key players. This diversity reflects how crypto adoption evolves differently across regulatory and cultural environments. Data Source: Sensor Tower App Performance Insights as of November 7th, 2025. * 2025 figures reflect the most recent 12-month period ending September 2025. Notes: Sensor Tower’s data is based on estimates from App Store and Google Play, excluding pre-installs, re-downloads, and third-party Android stores. iOS Only for China. Regional Leaders in Crypto Apps: Top Exchanges, Wallets, and Web3 Communities

– All Rights Reserved0%25%50%75%100%United StatesJapanSouth KoreaIndiaIndonesiaThailandPhilippinesSingaporeVietnamMaleFemaleUnited StatesJapanSouth KoreaIndiaIndonesiaThailandPhilippinesSingaporeVietnam0%25%50%75%100%18–2425–3435–4445–5455+14Across markets, investing apps skew male, but more advanced economies show noticeably higher female participation. Countries like South Korea (38%) , Japan (25%) , Singapore (25%) , and the U.S. (22%) are far more balanced than high-growth markets such as India and Vietnam, where female make up only 13–17% . This suggests economic maturity correlates with more inclusive investing behavior.Investing App gender group percentage Among Top 5 Investing App by Downloads per Market, 2025 YTDAcross all markets, investing apps are dominated by users aged 25–44 , but advanced economies show a noticeably older skew. Japan, South Korea, and the U.S. have higher shares of users 35– 44 and 45+ , reflecting more mature investor bases, while high-growth markets like Indonesia, Thailand, and the Philippines attract significantly younger users—especially those 18–24 . Investing App Age group percentage Among Top 5 Investing App by Downloads per Market, 2025 YTDWho Uses Investing Apps? Clear Male Majority and Strong Millennial–Gen X Participation Across MarketsData Source: Sensor Tower Audience Insights. Apps classified by Sensor Tower’s App IQ Taxonomy as of November 7th, 2025. 17% 25% 29% 30% 25% 13% 38% 25% 22% 84% 75% 71% 70% 75% 87% 62% 75% 78% 1% 4% 1% 1% 1% 1% 9% 16% 7% 4% 10% 9% 9% 3% 5% 22% 16% 12% 30% 23% 25% 21% 18% 26% 37% 38% 28% 55% 48% 43% 33% 51% 49% 26% 28% 42% 11% 15% 21% 36% 27% 19% 6% 3% 11%

– All Rights Reserved0%25%50%75%100%United StatesJapanSouth KoreaIndiaIndonesiaThailandPhilippinesSingaporeVietnamMaleFemaleUnited StatesJapanSouth KoreaIndiaIndonesiaThailandPhilippinesSingaporeVietnam0%25%50%75%100%18–2425–3435–4445–5455+15While general investing apps already lean male, cryptocurrency apps show an even sharper imbalance. In markets like India, Indonesia, and South Korea, male users exceed 85–90%, noticeably higher than their investing-app equivalents. Even in more mature markets such as Japan, Singapore, and the U.S., crypto usage remains more male-skewed, reflecting differing adoption patterns across financial products and digital asset segments.Cryptocurrency App gender group percentage Among Top 5 Cryptocurrency App by Downloads per Market, 2025 YTDCrypto platforms also attract a noticeably younger audience than traditional investing apps. The 18– 24 segment is especially prominent in Indonesia, the Philippines, Thailand, and Vietnam, pulling the overall age profile younger than what we see in general investing. Even so, Millennials and early Gen X (25–44) remain the core crypto demographic across all markets, reflecting a blend of early adopters and more financially established users engaging with digital assets and emerging Web3 ecosystems.Cryptocurrency App Age group percentage Among Top 5 Cryptocurrency App by Downloads per Market, 2025 YTDWho Uses Cryptocurrency Apps? Even Stronger Male Skew and Younger User Concentration Compared to General Investing AppsData Source: Sensor Tower Audience Insights. Apps classified by Sensor Tower’s App IQ Taxonomy as of November 7th, 2025. 19% 14% 23% 30% 14% 6% 11% 18% 16% 81% 86% 77% 70% 86% 94% 89% 82% 85% 2% 3% 2% 1% 1% 1% 5% 11% 8% 7% 13% 7% 9% 7% 4% 10% 16% 16% 27% 31% 21% 28% 20% 23% 30% 38% 32% 52% 40% 46% 42% 43% 45% 45% 31% 36% 11% 13% 25% 20% 29% 27% 10% 4% 9%

– All Rights Reserved16Digital Advertising Trends of Investing App Brands

– All Rights Reserved$0M$100M$200M$300M$400M$500M$600M2024 Q12024 Q22024 Q32024 Q42025 Q12025 Q22025 Q3OthersUS0B30B60B90B120B150B2024 Q12024 Q22024 Q32024 Q42025 Q12025 Q22025 Q3OthersUS17Ad spend in the Investing & Financial Management category climbed steadily across 2024 and 2025, with global budgets surpassing $500 million per quarter by Q3 2025. While the U.S. showed moderate quarter-to-quarter increases, the majority of growth came from international markets, which expanded consistently and lifted overall category spending to new highs.Quarterly Digital Advertising Spend by Investing & Financial Management Brands ($USD)In terms of reach, international markets drove the bulk of impressions, rising from around 80B to over 120B per quarter during the period. U.S. impressions also increased but at a slower pace, widening the gap between regions. Together, the trend highlights accelerating global investment in digital advertising as brands compete for visibility in a rapidly expanding financial services landscape.Quarterly Digital Advertising Impressions by Investing & Financial Management Brands Investing & Financial Management Brands Push Quarterly Ad Spend Past $500M as Impressions Top 120BSource: Sensor Tower Digital Advertising Insights by Pathmatics. Markets include Australia, Brazil, Canada, France, Germany, India, Italy, Japan, Korea, Mexico, New Zealand, Spain, United Kingdom and United States. Included ad channels vary by market. Period: Jan 1, 2024 – September 30, 2025

– All Rights Reserved18Advertising strategies for investing and financial management brands vary considerably by market. In the U.S., investing brands lean strongly into YouTube (26%) and Mobile Apps (14%), signaling a continued emphasis on video-led education and in-app engagement. Japan shows an even sharper tilt toward video, with YouTube capturing 40% of investing-related spend—far above the all-category baseline—while TikTok and Instagram play more modest roles. South Korea and India reveal contrasting priorities in social channels. In South Korea, Instagram dominates all-category spend (56%), but investing brands allocate a much smaller share (~20%), reflecting a more diversified and performance-oriented mix. In India, investing brands concentrate heavily on Facebook (46%) and Instagram (37%), showing how high-reach social platforms remain essential for driving awareness and acquisition in a rapidly expanding retail investor market.How Investing Brands Adapt Their Channel Strategies Across Key MarketsSource: Sensor Tower Digital Advertising Insights by Pathmatics. Included ad channels vary by market. Period: Jan 1, 2025 – June 30, 2025 2025 H1 Share of Advertising Spend by Channels H1 20250%7.5%15%22.5%30%YouTubeMobileAppsLinkedinDesktop DisplayInstagramFacebookAll Category Channel ShareInvesting & Financial ManagementUnited States0%10%20%30%40%YouTubeMobileAppsTikTokInstagramLineFacebook0%15%30%45%60%YouTubeMobileAppsInstagramFacebook0%12.5%25%37.5%50%FacebookInstagramYouTubeJapanSouth KoreaIndia 8% 9% 13% 13% 14% 26% 26% 22% 5% 3% 6% 10% 3% 10% 11% 11% 23% 40% 10% 14% 35% 11% 8% 17% 14% 20% 25% 37% 25% 56% 6% 9% 10% 37% 46% 9% 42% 47%

– All Rights Reserved19Source: Sensor Tower Digital Advertising Insights by Pathmatics. Included ad channels vary by market. Period: Jan 1, 2025 – October 30, 2025 RankAdvertiser1Robinhood Markets, Inc.2Kraken (Payward, Inc.)3Fisher Investments4Fidelity5Coinbase, Inc.6Acorns Grow, Inc.7Crypto.com8Morningstar, Inc.9Morgan Stanley & Co. International plc10Kalshi Inc.United StatesRankAdvertiser1Raise Fintech Ventures Private Limited2Binance (BAM Trading Services Inc.)3ICICI Group4Stockwiz Technologies LLP5INDmoney Private Limited6Motilal Oswal Financial Services Ltd.7Delta Exchange India (Excelium Technologies)8Funding Pips Services Ltd9Kotak Mahindra Group10Groww IndiaJapanSouth KoreaAustralia2025 YTD Top Investing & Financial Management Advertisers by Impressions RankAdvertiser1Kaia DLT Foundation2Moomoo Inc.3Green Monster4Bitbank, Inc.5Phoenix Capital6Binance (BAM Trading Services Inc.)7Kabu & Peace Co., Ltd.8WealthNavi (¢£çµÆÏ ÒÜqþ ) 9Interactive Brokers10bitFlyer, Inc.RankAdvertiser1KIWOOM SECURITIES Corp. (

Р) 2UPbit (Dunamu Inc.)3Mirae Asset Financial Group4BTCC5Bithumb6Binance (BAM Trading Services Inc.)7OKX.com8NH INVESTMENT & SECURITIES CO.,LTD9MONEY BOX (`äÅ ) 10Bybit Fintech LimitedRankAdvertiser1Crypto.com2Plus500 Ltd3Kraken (Payward, Inc.)4Revolut Technologies Inc.5Moomoo Inc.6Dashdot7eToro8Interactive Brokers9Coinbase, Inc.10The Vanguard Group, Inc.The top advertisers driving impressions in 2025 vary widely by region—from major U.S. trading firms investing heavily in visibility, to India’s fast-scaling fintech and crypto platforms dominating local reach. Japan’s and South Korea’s rankings combine digital-first brokers with traditional securities houses, while Australia is shaped by high-spend, multi-market exchanges. Together, these leaders show how ad investment in the investing category takes very different shapes depending on each market’s user base and competitive landscape.Top Investing Advertisers in 2025: Regional Leaders Driving Global Impressions

– All Rights Reserved20Case Study Advertising Tactics from Leading Investing Apps

– All Rights ReservedTotal All Time Downloads0M35M70M105M140MDownloads0M3.3M6.7M10M2018 Qtr12018 Qtr32019 Qtr12019 Qtr32020 Qtr12020 Qtr32021 Qtr12021 Qtr32022 Qtr12022 Qtr32023 Qtr12023 Qtr32024 Qtr12024 Qtr32025 Qtr12025 Qtr3Quarterly DownloadsTotal DownloadsGroww Quarterly Downloads and Total Cumulative Downloads21Groww’s success stems from its intuitive design and transparent approach , lowering entry barriers for new investors. Its user-friendly tools and low fees have made it especially popular among younger, mobile-first users seeking accessible and trustworthy investing options.Its marketing strategy focuses on relatable storytelling across YouTube, Facebook and Instagram. Ads highlight real-life financial goals and milestones through everyday scenes and influencer collaborations—building trust, brand familiarity, and engagement across India’s growing retail investor base.Groww: India’s Fastest-Growing Investment App to Cross 100 Million Global DownloadsData Source: Sensor Tower App Performance Insights as of November 7th, 2025. Notes: Sensor Tower’s data is based on estimates from App Store and Google Play, excluding pre-installs, re-downloads, and third-party Android stores. iOS Only for China.Launched in 2017, Groww has become one of India’s leading investment platforms, making stock, mutual fund, and ETF investing simple for millions. In 2025, it became the first and fastest Indian investment app to exceed 100 million downloads worldwide , marking a major milestone in the country’s digital finance growth. Creative Gallery for Groww

– All Rights Reserved0%50%100%MaleFemale0%50%100%18-2425-3435-4445-4455+Crypto TradersGig WorkersPeer-to-Peer PayersFlexible PayersHotel HoppersWorld TravelersTheme Park Goers01.252.53.755Angel One Audience Overview and Personas 2025 YTD India 22Audience insights show that Angel One’s user base is overwhelmingly male (88%) and heavily concentrated among investors aged 25–34 , who make up the largest share of its audience. This demographic profile reflects the surge of young, digitally savvy Indians entering the markets for the first time—seeking accessible tools for stock trading, wealth building, and long-term financial planning.Angel One’s creative strategy focuses on accessibility and confidence-building, using relatable everyday scenarios to simplify investing. Campaigns emphasize easy onboarding, safe investing, and goal-based planning, positioning the app as a trustworthy choice for first-time investors. With friendly visuals, clear CTAs, and inclusive messaging like “#AppForSmartInvesting,” Angel One strengthens its role as a leading platform for India’s fast-growing retail investor community.Data Source: Sensor Tower Audience Insights As one of India’s fastest-rising investment apps, Angel One has become a leading gateway for millions of new retail investors entering equities, mutual funds, and digital gold. With a strong mobile-first experience and widespread brand recognition, Angel One continues to play a central role in shaping India’s rapidly expanding retail investing ecosystem.Creative Gallery for Angel One India Angel One Audience vs. General Population % DifferenceAngel One: India’s High-Growth Investing Platform 13% 88% 1% 7% 31.7% 43% 17% 1.95x 2.00x 2.26x 2.28x 2.62x 2.76x 4.19x

– All Rights ReservedMoomoo Inc Total Impressions and Channel Breakdown – Japan 23moomoo significantly increased its digital presence in Japan in 2025, with Mobile App inventory driving 70% of impressions and YouTube contributing 30% . This mix reflects a strategy that blends always-on app promotion with high-impact video exposure, helping moomoo reach retail investors at scale and strengthen its position as an accessible, education-focused investing platform.Creative strategies lean on relatable, everyday storytelling paired with data-driven credibility. Ads feature approachable imagery—from casual investors discussing market trends to illustrated explainers referencing financial icons like Warren Buffett—paired with clear “No.1 stock app” messaging and strong CTAs. This mix of trust, education, and approachability reinforces moomoo’s identity as Japan’s leading gateway for modern investing.Data Source: Sensor Tower Digital Advertising Insights by Pathmatics. moomoo: Investing & Trading is a next-generation investment platform that provides users with access to global stocks, ETFs, and market data in one app. Designed for both beginners and active traders, moomoo combines real-time analytics, in-depth financial education, and a mobile-first interface to make investing more intuitive and transparent.Total Channel ImpressionsShare%Creative Gallery for moomoo Japan moomoo Becomes Japan’s Leading Non-Domestic Investing App Through Aggressive Marketing

– All Rights Reserved0%50%100%MaleFemale0%50%100%18-2425-3435-4445-4455+Crypto TradersHotel HoppersNeo BankersWholesale ShoppersGig WorkersFine DinersFrequent Car Renters010203040Coincheck Audience Overview and Personas 2025 YTD Japan 24Audience insights show that Coincheck’s user base is predominantly male (84%) and concentrated among younger investors aged 25–34 , who make up the largest share of users. This profile highlights the platform’s strong appeal to digitally literate, investment-savvy individuals seeking to diversify their portfolios through crypto trading and long-term asset growth.Creative strategies emphasize accessibility and confidence in investing—featuring relatable personas such as everyday professionals and casual investors discovering how “Bitcoin can be bought from 500 yen.” Coincheck’s campaigns balance humor, approachability, and trust, effectively demystifying cryptocurrency while reinforcing the brand’s image as Japan’s go-to gateway into digital finance.Coincheck Bitcoin Wallet has established itself as Japan’s No.1 cryptocurrency app for the past six consecutive years, leading the market in both downloads and active users. As one of the country’s earliest and most trusted crypto exchanges, Coincheck continues to play a central role in driving mainstream adoption of digital assets across Japan.Creative Gallery for Coincheck Japan Coincheck Audience vs. General Population % DifferenceData Source: Sensor Tower Audience Insights Coincheck Bitcoin Wallet: Japan’s Leading Crypto App, Powering Mainstream Bitcoin Adoption 17% 84% 6.4% 18.4% 40.1% 32% 4% 4.27x 4.27x 4.87x 5.42x 5.72x 7.27x 39.18x

– All Rights Reserved25Mobile Investing Apps Become the Front Door to Finance Global demand for digital investing continues to climb, with quarterly downloads for investing, trading, and crypto apps nearing 300 million. This momentum underscores how mobile has become the primary channel for first-time investors entering global financial markets and managing wealth. Regional Leaders Reflect Unique Market Dynamics Market leaders vary sharply by geography: the U.S. is dominated by established brokers, India by fast-scaling platforms like Groww and Angel One, while Southeast Asia’s momentum is fueled by community-led crypto ecosystems such as Pi Network and World App. These differences reflect unique regulatory, cultural, and maturity stages across markets. Ad Spend Surges as Brands Compete for Visibility Digital ad budgets for investing brands surpassed $500M per quarter, generating more than 120B global impressions. Across markets, spend is consolidating around high-impact channels: YouTube remains a leading driver of visibility, while Facebook and Instagram continue to deliver the broad reach needed to engage mobile-first retail investors at scale.Top Apps Win Through Clear Positioning and Education Top-performing apps combine intuitive product design with education-led marketing. Groww crossed 100M downloads by simplifying investing, Coincheck strengthened its position as Japan’s No.1 Bitcoin app through clear, approachable messaging, and moomoo expanded via aggressive video-led campaigns. These strategies highlight how clarity, trust, and financial education are now the key differentiators.1234Conclusion

– All Rights Reserved26Sensor Tower Terms of UseThis report and all original content contained within are wholly owned by Sensor Tower, Inc. © 2025. Modification, republication, distribution, or other unauthorized usage violate this copyright, unless express permission has been granted. App icons, images, and other branding assets are property of their respective publishers and are used expressly for the purpose of editorial commentary. If you would like to republish any of the data contained in this report, please email info@sensortower.com for further information on how to do so. We’re always happy to work with news organizations to provide custom data, insights and commentary. Contact press-apac@sensortower.com for help. Interested in our latest mobile insights? Read and download our new analysis of the mobile ecosystem at: sensortower.com/blog

– All Rights Reserved27Sensor Tower APAC Insights TeamDonny Kristianto Principal Market Insights Manager SingaporeAuthorNan Lu Senior Director Marketing, APAC San FranciscoContributorYena You Mobile Insights Strategist SeoulContributorHideyuki Tsuji Mobile Insights Strategist TokyoContributorRui Ma Senior Analyst, APAC HubeiContributorSara Tan Marketing Operations, APAC SingaporeContributorDaniel Zhang Field Marketing Manager, GCR BeijingContributor

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