Playstudios FY2025 Q2 Earnings Release

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Exhibit 99.1
PLAYSTUDIOS, INC. ANNOUNCES SECOND QUARTER RESULTS
Second Quarter Revenue of $59.3 million and Net loss of $2.9 million
Consolidated AEBITDA of $10.7 million
Las Vegas, Nevada – August 4, 2025 – PLAYSTUDIOS, Inc. (NASDAQ: MYPS) (“PLAYSTUDIOS” or the
“Company”), an award -winning developer of free -to-play mobile and social games and the developer of the
playAWARDS loyalty platform, today announced financial results for the second quarter ended June 30, 2025 .
Andrew Pascal, Chairman and Chief Executive Officer of PLAYSTUDIOS, commented, “While our core business
continues to navigate meaningful market headwinds, we remain focused and energized by the progress we’re making
across our strategic priorities. We’re seeing growing traction in our direct -to-consumer channel, promising early
momentum in our sweepstakes initiative, and continued progress on the development of Tetris Block Party.
Together, these efforts validate our direction and reinforce our confidence in the future. As we work to stabilize the
business, we’re also building the capabilities we believe will fuel the next phase of growth in the quarters ahead..”
Second Quarter Financial Highlights
• Revenue was $59.3 million during the second quarter of 2025 , compared to $72.6 million during the
second quarter of 2024 .
• Net loss was $2.9 million during the second quarter of 2025 , representing a net loss margin of 5.0% ,
compared to net loss of $2.6 million during the second quarter of 2024 , representing a net loss margin of
3.6% .
• Consolidated AEBITDA , a non -GAAP financial measure defined below, was $10.7 million during the
second quarter of 2025 , representing a margin of 18.1% , compared to $14.1 million during the second
quarter of 2024 , representing a margin of 19.5% .
• KPIs playGAMES. During the second quarter of 2025 , PLAYSTUDIOS had Average DAU and Average
MAU of 2.3 million and 10.0 million , respectively. ARPDAU was $0.28 .
• Direct to Consumer revenue was $6.7 million during the second quarter of 2025 , compared to $3.2 million
during the second quarter of 2024 , representing an increase of 107% .
• KPIs playAWARDS. During the second quarter of 2025 , players purchased 199,485 rewards with a retail
value of $13 million .
• Liquidity . As of June 30, 2025 , cash and cash equivalents on the balance sheet was $112.9 million .
PLAYSTUDIOS’ $81 million revolving credit facility remains undrawn.
• Shares outstanding. As of June 30, 2025 , the Com pany had 125.2 million shares outstanding.
Year to Date Financial Highlights
• Revenue was $122.0 million through the second quarter of 2025, compared to $150.4 million through the
second quarter of 2024.
• Net loss was $5.8 million through the second quarter of 2025, representing a net loss margin of 4.8%,
compared to net loss of $3.2 million through the second quarter of 2024, representing a net loss margin of
2.1%.
• Consolidated AEBITDA , a non -GAAP financial measure defined below, was $23.2 million through the
second quarter of 2025, representing a margin of 19.0%, compared to $29.5 million through the second
quarter of 2024, representing a margin of 19.6%.

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• KPIs playGAMES. Through the second quarter of 2025, PLAYSTUDIOS had Average DAU and Average
MAU of 2.5 million and 10.7 million, respectively. ARPDAU was $0.27.
• Direct to Consumer revenue was $11.7 million through the second quarter of 2025, compared to $5.6
million through the second quarter of 2024, representing an increase of 110%.
• KPIs playAWARDS. Through the second quarter of 2025, players purchased 480,137 rewards with a retail
value of $29.6 million.
Recent Business Highlights
• Continued development of sweepstakes promotional capabilities, expected to launch externally in available
markets in Q4 2025
• Expanded direct -to-consumer monetization progress
• Progressed development of Tetris Block Party, targeting launch in Q4 2025
• Strengthened playAWARDS platform and released in game promotional events around the second annual
myVIP World Tournament of Slots
• Repurchased an aggregate of 1.4 million shares of our Class A common stock at an average price of $1.41
per share in the quarter
Although currently not on pace, the Company is not changing it’s full year 2025 guidance of net revenue in the
range of $250 to $270 million and Consolidated AEBITDA in the range of $45 to $55 million.
We have not provided the most directly comparable GAAP measure for our Consolidated AEBITDA outlook
because certain items that are part of the projected non -GAAP financial measure are outside of our control or cannot
be reasonably estimated without unreasonable effort.
Conference Call Details
PLAYSTUDIOS will host a conference call at 5:00 p.m. Eastern Time today, which will include a brief discussion of
the results followed by a question and answer session.
The call will be accessible via the Internet through https://ir.playstudios.com or by calling (866) 405 -1203 for
domestic callers and (201) 689 -8432 for international callers.
A replay of the call will be archived at https://ir.playstudios.com .
About PLAYSTUDIOS, Inc.
PLAYSTUDIOS (Nasdaq: MYPS) creator of the groundbreaking playAWARDS loyalty platform is a publisher and
developer of award -winning mobile games, including the iconic Tetris® mobile app, Pop! Slots, myVEGAS Slots,
myVEGAS Blackjack, my KONAMI Slots, myVEGAS Bingo, MGM Slots Live, Solitaire, Spider Solitaire and
Sudoku. The playAWARDS loyalty platform enables players to earn real -world rewards from a global collection of
hospitality, entertainment, and leisure brands. playAWARDS partners include MGM Resorts International, Wolfgang
Puck, Norwegian Cruise Line, Resorts World, IHG, Bowlero, Gray Line Tours, and Hippodrome Casino among
others. Founded by a team of veteran gaming, hospitality, and technology entrepreneurs, PLAYSTUDIOS apps
combine the best elements of popular casual games with compelling real -world benefits. To learn more about
PLAYSTUDIOS, visit playstudios.com .
Performance Indicators
We manage our business by regularly reviewing several key operating metrics to track historical performance,
identify trends in player activity, and set strategic goals for the future. Our key performance metrics are impacted by
several factors that could cause them to fluctuate on a quarterly basis, such as platform providers’ policies,
seasonality, player connectivity, and the addition of new content to games. We believe these measures are useful to
investors for the same reasons. The key performance indi cators may differ from similarly titled measures presented

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by other companies. For more information on our key performance indicators, please refer to the definitions below
and the “Supplemental Data — playGAMES Key Performance Indicators” and “Supplemental Data — playAWARDS
Key Performance Indicators”sections of this press release.
Daily Active Users (“DAU”) : DAU is defined as the number of individuals who played a game on a particular day.
We track DAU by the player ID, which is assigned for each game installed by an individual. As such, an individual
who plays two different PLAYSTUDIOS games on the same day is counted as two DAU while an individual who
plays the same PLAYSTUDIOS game on two different devices is counted as one DAU. Brainium tracks DAU by
app instance ID, which is assigned to each installation of a game on a particular device. As such, an individual who
plays two different Brainium games on the same day is counted as two DAU while an individual who plays the same
game on two different devices is counted as two DAU. The term “Average DAU” is defined as the average of the
DAU, determined as described above, for each day during the period presented. We use DAU and Average DAU as
measures of audience engagement to help us understand the size of the active player base engaged with our games
on a daily basis.

Monthly Active Users (“MAU”) : MAU is defined as the number of individuals who played a game in a particular
month. As with DAU, an individual who plays two different PLAYSTUDIOS games in the same month is counted
as two MAU while an individual who plays the same game on two different devices is counted as one MAU, and an
individual who plays two different Brainium games on the same day is counted as two MAU while an individual
who plays the same game on two different devices is counted as two MAU. The term “Average MAU” is defined as
as the average of the MAU, determined as described above, for each calendar month during the period presented. We
use MAU and Average MAU as measures of audience engagement to help us understand the size of the active player
base engaged with our games on a monthly basis.
Daily Paying Users (“DPU”) : DPU is defined as the number of individuals who made a purchase in a mobile game
during a particular day. As with DAU and MAU, we track DPU based on account activity. As such, an individual
who makes a purchase on two different games in a particular day is counted as two DPU while an individual who
makes purchases in the same game on two different devices is counted as one DPU. The term “Average DPU” is
defined as the average of the DPU, determined as described above, for each day during the period presented. We use
DPU and Average DPU to help us understand the size of our active player base that makes in -game purchases. This
focus directs our strategic goals in setting player acquisition and pricing strategy.
Daily Payer Conversion : Daily Payer Conversion is defined as DPU as a percentage of DAU on a particular day.
Daily Player Conversion is also sometimes referred to as “Percentage of Paying Users” or “PPU”. The term
“Average Daily Payer Conversion” is defined as the Average DPU divided by the Average DAU for a given period.
We use Daily Payer Conversion and Average Daily Payer Conversion to help us understand the monetization of our
active players.
Average Daily Revenue Per DAU (“ARPDAU”) : ARPDAU is defined for a given period as the average daily
revenue per Average DAU, and is calculated as game and advertising revenue for the period, divided by the number
of days in the period, divided by the Average DAU during the period. We use ARPDAU as a measure of overall
monetization of our active players.
playAWARDS Platform Metrics
Available Rewards : Available Rewards is defined as the monthly average number of unique rewards available in our
applications’ rewards stores. A reward appearing in more than one application’s reward store is counted only once. A
reward is counted only once irrespective of the inventory available through that reward. For example, one reward for
a free night in a hotel room with ten rooms available for such free night is counted as one reward. Available Rewards
only include real -world partner rewards and exclude PLAYSTUDIOS digital rewards. We use Available Rewards as
a measure of the value and potential impact of the program for an interested player. It is assumed that the greater the
variety and breadth of rewards offered, the more likely players will be to ascribe value to the program.
Purchases : Purchases is defined as the total number of rewards purchased for the period identified in which a player
exchanges loyalty points for a reward. Purchases are net of refunds. Purchases only include purchases of real -world
partner rewards and exclude any PLAYSTUDIOS digital rewards. Purchases are redeemed by the player directly
with the rewards partner within the specified terms and conditions of the reward. The Company does not receive any

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compensation or revenue from Purchases. We use Purchases as a measure of audience interest and engagement with
our playAWARDS platform.
Retail Value of Purchases : Retail Value of Purchases is defined as the cumulative retail value of all rewards listed as
Purchases for the period identified. The retail value of each reward listed as Purchases is the retail value as
determined by the partner upon creation of the reward. In the case where the retail value of a reward adjusts
depending on time of redemption, the average retail value is used. Retail Value of Purchases only include the retail
value of real -world partner rewards and exclude the cost of any PLAYSTUDIOS branded merchandise. We use
Retail Value of Purchases to help us understand the real -world value of the rewards that are purchased by our
players.
Retail Value of Daily Rewards Inventory : Retail Value of Daily Rewards Inventory is defined as the cumulative
retail value of all rewards listed as available for the period divided by the number days in the period. For rewards
with unlimited inventory, the maximum of number of rewards used in the calculation is 50. The retail value of each
reward listed as available is the retail value as specified by the rewards partner upon creation of the reward. Retail
Value of Daily Rewards Inventory only includes the retail value of real -world partner rewards and excludes the cost
of any PLAYSTUDIOS branded merchandise. We use Retail Value of Daily Rewards Inventory to help us
understand the real -world value of the rewards within our playAWARDS platform.
Non -GAAP Financial Measures
To provide investors with information in addition to results as determined by GAAP, the Company discloses
Consolidated Adjusted Earnings Before Interest Taxes Depreciation and Amortization (“Consolidated AEBITDA”)
as a non -GAAP measure that management believes provides useful information to investors. This measure is not a
financial measure calculated in accordance with GAAP and should not be considered as a substitute for revenue, net
income or any other operating performance measure calculated in accordance with GAAP.
We define Consolidated AEBITDA as net income (loss) before interest, income taxes, depreciation and amortization,
restructuring and related costs (consisting primarily of severance and other restructuring related costs), stock -based
compensation expense, and other income and expense items (including special infrequent items, foreign currency
gains and losses, and other non -cash items). We also present Consolidated AEBITDA Margin, a non -GAAP
measure, which we calculate as Consolidated AEBITDA as a percentage of net revenue.
We believe that the presentation of Consolidated AEBITDA provides useful information to investors regarding the
Company’s results of operations because the measure assists both investors and management in analyzing and
benchmarking the performance and value of our business. Consolidated AEBITDA provides an indicator of
performance that is not affected by fluctuations in certain costs or other items. Accordingly, management believes
that this measure is useful for comparing general operating performance from period to period, and management
relies on this measure for planning and forecasting of future periods. Additionally, this measure allows management
to compare results with those of other companies that have different financing and capital structures. However, other
companies may define Consolidated AEBITDA differently, and as a result, our measure of Consolidated AEBITDA
may not be directly comparable to that of other companies. For further information regarding these non -GAAP
measures, including the reconciliation of these non -GAAP financial measures to their most directly comparable
GAAP financial measures, please refer to the “Reconciliation of Net Loss to Consolidated AEBITDA” section of
this press release.
Forward -Looking Statements
This press release contains forward -looking statements within the meaning of the Private Securities Litigation
Reform Act of 1995, including statements regarding our future financial and operating performance (including
statements regarding outlook or guidance), our liquidity and capital resources, the development and release plans of
our games, the impact of business restructuring and cost control initiatives including estimated amounts and timing
of anticipated cost reductions, and our mergers and acquisi tion strategy, all of which involve risks and uncertainties.
Actual results may differ materially from the results predicted, and reported results should not be considered as an
indication of future performance. Forward -looking statements include all statements that are not historical facts and
can be identified by terms such as “may,” “might,” “will,” “should,” “expects,” “plans,” “projects,” “anticipates,”
“intends,” “believes,” “goal,” “work towards,” “estimates,” “predicts,” “potential” or “continue,” t he negative of

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these terms and other comparable terminology that conveys uncertainty of future events or outcomes. These
forward -looking statements involve known and unknown risks, uncertainties, assumptions and other factors that may
cause actual results to differ materially from statements made in this press release, including our ability to develop
and publish our games; risks related to defects, errors, or vulnerabilities in our games and IT infrastructure; our
ability to attract new, and retain existing, players of our games; the failure to timely develop and achieve market
acceptance of new games and maintain the popularity of our existing games; rapidly evolving technological
developments in the gaming market; competition in the industry in which we operate; our financial performance; our
ability to execute merger and acquisition transactions; legal and regulatory developments; risks associated with our
international operations; geopolitical events and conditions; risks associated with business restructuring efforts,
including the potential impact of restructuring activities on our business operations and financial performance; and
general market, political, economic and business conditions. The achievement or success of the matters covered by
such forward -looking statements involves significant risks, uncertainties and assumptions, including, but not limited
to, the risks and uncertainties discussed in our filings with the Securities and Exchange Commission. All information
provided in this release is based on information available to us as of the date of this press release and any forward –
looking statements contained herein are based on assumptions that we believe are reasonable as of this date. Undue
reliance should not be placed on the forward -looking statements in this press release, which are inherently uncertain.
We undertake no duty to update this information unless required by law.
SOURCE: PLAYSTUDIOS, Inc.
PLAYSTUDIOS CONTACTS
Investor Relations
Jason Hahn
jason.hahn@playstudios.com

Media Relations
media@playstudios.com

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PLAYSTUDIOS, INC.
CONDENSED CONSOLIDATED STATEMENT OF OPERATIONS
(Unaudited and in thousands, except per share data)

Three Months Ended June 30, Six Months Ended June 30,
2025 2024 2025 2024
Net revenue $ 59,338 $ 72,590 $ 122,047 $ 150,418
Operating expenses:
Cost of revenue (1) 14,563 18,068 30,342 37,019
Selling and marketing 13,108 17,064 26,277 35,640
Research and development 14,214 16,743 27,888 34,764
General and administrative 11,345 11,645 23,206 23,424
Depreciation and amortization 9,535 11,654 19,167 23,220
Restructuring and related 60 1,379 1,395 2,017
Total operating costs and expenses 62,825 76,553 128,275 156,084
Loss from operations (3,487) (3,963) (6,228) (5,666)
Other income (expense), net:
Change in fair value of warrant
liabilities 9 717 110 653
Interest income, net 946 1,374 1,852 2,794
Other loss, net (207) (264) (1,005) (370)
Total other income, net 748 1,827 957 3,077
Loss before income taxes (2,739) (2,136) (5,271) (2,589)
Income tax expense (209) (475) (557) (589)
Net loss $ (2,948) $ (2,611) $ (5,828) $ (3,178)

Net loss per share attributable to Class
A and Class B common stockholders:
Basic $ (0.02) $ (0.02) $ (0.05) $ (0.02)
Diluted $ (0.02) $ (0.02) $ (0.05) $ (0.02)
Weighted average shares of common
stock outstanding:
Basic 125,448 132,475 125,351 134,025
Diluted 125,448 132,475 125,351 134,025
(1) Amounts exclude depreciation and amortization.

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PLAYSTUDIOS, INC.
CONDENSED CONSOLIDATED BALANCE SHEETS
(Unaudited and in thousands, except par value amounts)

June 30, 2025 December 31, 2024
ASSETS
Current assets:
Cash and cash equivalents $ 112,860 $ 109,179
Receivables, net 28,700 30,767
Prepaid expenses and other current assets 9,544 7,156
Total current assets 151,104 147,102
Property and equipment, net 14,647 16,118
Operating lease right -of-use assets 9,110 9,703
Intangibles assets and internal -use software, net 83,371 90,996
Goodwill 52,222 52,222
Deferred income taxes 3,683 3,399
Other long -term assets 2,096 3,415
Total non -current assets 165,129 175,853
Total assets $ 316,233 $ 322,955
LIABILITIES AND STOCKHOLDERS’ EQUITY
Current liabilities:
Accounts payable 3,688 1,518
Operating lease liabilities, current 3,586 3,405
Accrued and other current liabilities 34,162 44,495
Total current liabilities 41,436 49,418
Minimum guarantee liability 19,735 18,000
Contingent consideration 2,996 3,340
Deferred income taxes 531 381
Operating lease liability, non -current 5,793 6,659
Other long -term liabilities 451 442
Total non -current liabilities 29,506 28,822
Total liabilities $ 70,942 $ 78,240
Stockholders’ equity:
Preferred stock, $0.0001 par value ( 100,000 shares authorized, no shares issued and outstanding as of June 30, 2025 and December 31, 2024 ) — —
Class A common stock, $0.0001 par value ( 2,000,000 shares authorized, 130,523 and 127,734 shares issued, and 108,784 and 108,287 shares outstanding as of June 30, 2025 and December 31, 2024 , respectively) 11 11
Class B common stock, $0.0001 par value ( 25,000 shares authorized, and 16,457
and 16,457 shares issued and outstanding as of June 30, 2025 and December 31, 2024 , respectively. 2 2
Additional paid -in capital 335,674 327,951
Accumulated deficit (37,152) (31,324)
Accumulated other comprehensive income (loss) 1,548 (632)
Treasury stock, at cost, 21,739 and 19,450 shares at June 30, 2025 and December 31, 2024 , respectively (54,792) (51,293)
Total stockholders’ equity 245,291 244,715
Total liabilities and stockholders’ equity $ 316,233 $ 322,955

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PLAYSTUDIOS, INC.
RECONCILIATION O F NET LOSS TO CONSOLIDATED AEBITDA
(Unaudited and in thousands, except percentages)
The following table sets forth the reconciliation of net loss and net loss margin to Consolidated AEBITDA and
Consolidated AEBITDA Margin, respectively, which we calculate as Consolidated AEBITDA as a percentage of net
revenue. Net loss and net loss margin are the most directly comparable GAAP measures.
Three Months Ended June 30, Six Months Ended June 30,
2025 2024 2025 2024
Revenue $ 59,338 $ 72,590 $ 122,047 $ 150,418

Net loss $ (2,948) $ (2,611) $ (5,828) $ (3,178)
Net loss margin (5.0) % (3.6) % (4.8) % (2.1) %
Adjustments:
Depreciation & amortization 9,535 11,654 19,167 23,220
Income tax expense 209 475 557 589
Stock -based compensation
expense 4,608 4,930 8,866 9,724
Change in fair value of warrant
liability (9) (717) (110) (653)
Change in fair value of contingent
consideration (169) — 156 —
Restructuring and related (1) 60 1,378 1,395 2,016
Other, net (2) (572) (971) (1,002) (2,266)
Consolidated AEBITDA 10,714 14,138 23,201 29,452
Consolidated AEBITDA Margin 18.1 % 19.5 % 19.0 % 19.6 %

(1) Amounts reported during the three and six months ended June 30, 2024 relate to internal reorganization costs,
including severance -related costs, fees related to evaluating various merger, acquisition and restructuring
opportunities, and legal fees and others costs incurred in connection with litigation arising out of the Acies
Merger transaction. Amounts reported during the three and six months ended June 30, 2025 relate to internal
reorganization costs, including severance -related costs, fees related to evaluating various merger and acquisition
opportunities, a nd non -recurring legal co sts.
(2) Amounts reported in “Other, net” include interest expense, interest income, gains/losses from equity
investments, foreign currency gains/losses, and non -cash gains/losses on the disposal of assets.

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PLAYSTUDIOS, INC.
SUPPLEMENTAL DATA – SEGMENT INFORMATION
(Unaudited and in thousands, except percentages)
The following table sets forth the financial data for our reportable segments.
Three Months Ended June 30, 2025 Three Months Ended June 30, 2024
playGAMES playAWARDS Total playGAMES playAWARDS Total
Net revenue
Virtual currency $ 47,981 $ 227 $ 48,208 $ 56,477 $ — $ 56,477
Advertising 11,128 — 11,128 16,006 — 16,006
Other — 2 2 105 2 107
59,109 229 59,338 72,588 2 72,590
Segment expenses
Cost of sales 14,539 24 14,563 18,068 — 18,068
Payroll & related 9,079 1,453 10,532 9,783 2,798 12,581
User acquisition 9,066 — 9,066 13,122 — 13,122
Other 9,950 1,138 11,088 9,695 680 10,375
42,634 2,615 45,249 50,668 3,478 54,146

Reportable segment AEBITDA 16,475 (2,386) 14,089 21,920 (3,476) 18,444

Other operating expense
Corporate and other 3,375 4,306
Restructuring expenses 60 1,379
Other reconciling items (2) 138
Stock based compensation 4,608 $ 4,930
Depreciation and amortization 9,535 11,654
17,576 22,407
Non -operating income (expense)
Change in fair value of warrant liabilities 9 717
Interest income, net 946 1,374
Other expense $ (207) $ (264)
748 1,827

Loss before income taxes (2,739) (2,136)
Income tax expense $ (209) $ (475)
Net loss $ (2,948) $ (2,611)

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Six Months Ended June 30, 2025 Six Months Ended June 30, 2024
playGAMES playAWARDS Total playGAMES playAWARDS Total
Net revenue
Virtual currency $ 98,673 $ 375 $ 99,048 $ 116,724 $ — $ 116,724
Advertising 22,991 — 22,991 33,448 — 33,448
Other — 8 8 244 2 246
121,664 383 122,047 150,416 2 150,418
Segment expenses
Cost of sales 30,302 40 30,342 37,019 — 37,019
Payroll & related 18,254 3,020 21,274 19,906 5,849 25,755
User acquisition 19,223 — 19,223 27,876 — 27,876
Other 19,101 1,998 21,099 20,244 1,251 21,495
86,880 5,058 91,938 105,045 7,100 112,145

Reportable segment AEBITDA 34,784 (4,675) 30,109 45,371 (7,098) 38,273

Other operating expense
Corporate and other 6,908 8,821
Restructuring expenses 1,395 2,017
Other reconciling items 1 157
Stock based compensation 8,866 $ 9,724
Depreciation and amortization 19,167 23,220
36,337 43,939
Non -operating income (expense)
Change in fair value of warrant liabilities 110 653
Interest income, net 1,852 2,794
Other expense $ (1,005) $ (370)
957 3,077

Loss before income taxes (5,271) (2,589)
Income tax expense $ (557) $ (589)
Net loss $ (5,828) $ (3,178)

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PLAYSTUDIOS, INC.
SUPPLEMENTAL DATA – NET REVENUE
(Unaudited and in thousands, except percentages)
The following tables summarizes the Company’s virtual currency revenue disaggregated by type and by platform:
Three Months Ended June 30, Six Months Ended June 30,
2025 2024 Change % Change 2025 2024 Change % Change
Net revenue
Virtual currency 48,208 56,477 (8,269) (14.6%) 99,049 116,724 (17,675) (15.1%)
Advertising 11,128 16,006 (4,878) (30.5%) 22,991 33,448 (10,457) (31.3%)
Other revenue 2 107 (105) (98.1%) 7 246 (239) (97.2%)
Total net revenue 59,338 72,590 122,047 150,418

Virtual currency revenue
Third party platforms 41,525 53,245 (11,720) (22.0%) 87,395 111,168 (23,773) (21.4%)
Direct -to-consumer (DTC) platforms 6,683 3,232 3,451 106.8% 11,654 5,556 6,098 109.8%
Total virtual currency revenue 48,208 56,477 99,049 116,724

DTC revenue as a percentage of virtual currency
revenue 13.9 % 5.7 % 8.2 % 143.9% 11.8 % 4.8 % 7.0 % 145.8%

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PLAYSTUDIOS, INC.
SUPPLEMENTAL DATA – PLAYGAMES KEY PERFORMANCE INDICATORS
(Unaudited and in thousands, except percentages and ARPDAU)

Three Months Ended June 30, Six Months Ended June 30,
2025 2024 Change % Change 2025 2024 Change % Change
Average DAU 2,347 3,220 (873) (27.1) % 2,489 3,357 (868) (25.9) %
Average MAU 10,046 13,597 (3,551) (26.1) % 10,730 14,174 (3,444) (24.3) %
Average DPU 19 24 (5) (20.8) % 20 26 (6) (23.1) %
Average Daily Payer Conversion 0.8 % 0.8 % — pp — % 0.8 % 0.8 % — pp — %
ARPDAU (in dollars) $ 0.28 $ 0.25 $ 0.03 12.0 % $ 0.27 $ 0.25 $ 0.02 8.0 %
pp = percentage points

PLAYSTUDIOS, INC.
SUPPLEMENTA L DATA – PLAYAWARDS KEY PERFORMANCE INDICATORS
(Unaudited and in thousands, except percentages and Available Rewards)

Three Months Ended June 30, Six Months Ended June 30,
2025 2024 Change % Change 2025 2024 Change % Change
Available Rewards (in units) 331 561 (230) (41.0%) 349 541 (192) (35.5%)
Purchases (in units) 199 520 (321) (61.6%) 480 1,020 (540) (52.9%)
Retail Value of Purchases $ 12,662 $ 31,405 $ (18,743) (59.7%) $ 29,647 $ 71,997 $ (42,350) (58.8%)
Retail Value of Daily Rewards
Inventory $ 3,060 $ 1,775 $ 1,285 72.4% $ 2,532 $ 1,838 $ 694 37.8%