Türkiye Game Market Report 2023

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Feb, 2024 TÜ RK İY E G A M E
MARK ET
20 23 R EP O RT
WWW.G AM IN GIN TU RKEY.C O M GAM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

We are stil l d eep ly sa d den ed b y th e eart h q uake s in
K ah ra m an m ara ş o n F e b ru ary 6 , 2 0 23, w hic h d eva sta te d
11 p ro vin ce s o f o u r c o u n try . W e w is h G od ‘s m erc y t o o u r
cit iz e n s w ho lo st t h eir liv e s in t h ese m assiv e e art h q uake s
an d o u r c o n d ole n ce s o n ce a g ain to th eir re la tiv e s. W e
hop e t h at t h ese w ou n d s w e h ave re ce iv e d a s a c o u n try
w il l b e h eale d a s s o on a s p ossib le b y jo in in g h an d s.
G ET W ELL T Ü RK İY E

Sp on so rs
M ed ia S p on so rs
S tra te g ic P art n ers
P re fa ce
O ve rv ie w o f T ü rk iy e in 2 0 23
E stim ate d 2 0 23 M ed ia a n d A dve rt is in g I n ve stm en ts in T ü rk iy e
In -G am e A dve rt is in g is N ow a P art o f O ur L iv e s – P ort u m a
Most U se d S o cia l M ed ia P la tfo rm s in T ü rk iy e
M ain R easo n s f o r S o cia l M ed ia U se in T ü rk iy e
T yp es o f F o llo w ed S o cia l M ed ia A cco u n ts F o llo w ed in T ü rk iy e
P rim ary U se s o f t h e I n te rn et in T ü rk iy e
K ey C on sid era tio n s A bou t t h e I n te rn et U se in T ü rk iy e
P re fe rre d B ra n d s in T ü rk iy e 2 0 23 – P hon e
P re fe rre d B ra n d s in T ü rk iy e 2 0 23 – A cce sso rie s
P re fe rre d B ra n d s in T ü rk iy e 2 0 23 – G am in g C hair
F a cto rs I n flu en cin g P urc h ase s in T ü rk iy e
T u rk is h M ob il e G am er H ab it s
A nd ro id W orld in T ü rk iy e
L o ca liz a tio n in T ü rk iy e
G am e a n d M usic
C hara cte ris tic s o f T u rk is h G am ers
B eve ra g es C on su m ed b y T u rk is h G am ers W hil e G am in g
4 G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER
I n d ex
9 – 1 0
11 – 1 2
13
14 -1 6
17 -1 8
19 -2 1
22-2 4
25-2 7
28
29
30
31-3 2
33
34 -3 5
36
37
38 -4 3
44-4 5
46 -4 7
48 -4 9
50 -5 3
54

5 Eatin g H ab it s o f t h e T u rk is h G am ers
T h e S ta te o f t h e G am in g I n d ustry in T ü rk iy e
Im port a n t E ve n ts in t h e G am in g S ecto r in T ü rk iy e in 2 0 23
In ve stm en ts in t h e G am in g I n d ustry
In ve stm en ts in t h e G am in g I n d ustry – W ep la y V en tu re s
B eco m in g a U nif y in g F o rc e in t h e D ig it a l G am in g W orld – S ta rt g ate
T E SFE D ( T u rk is h E sp ort s F e d era tio n )
W hat D oes t h e F u tu re H old f o r E sp ort s ? – E m bed
R io t G am es
Th e R ole o f G am if ic a tio n in O ur L iv e s – G am fe d
A rt if ic ia l I n te llig en ce ( A I) a n d t h e G am in g I n d ustry – O rk u n I ş ıt m ak
La te st S it u atio n in t h e C osp la y I n d ustry – M elo d i K ız ıl g ü n
M an ga a n d A nim e in T ü rk iy e – G ere kli Ş eyle r
P ro te ctio n O f P ers o n al D ata I n T h e G am in g I n d ustry – T e ve to ğ lu L e g al
W hat’s t h e S ta te o f Serio u s G am es in T ü rk iy e – A fr a Ç alık
P op ula tio n o f T ü rk iy e
In te rn et U se rs in T ü rk iy e
S o cia l M ed ia U se rs in T ü rk iy e
M ob il e U se rs in T ü rk iy e
N um ber o f G am ers a n d R eve n ue in T ü rk iy e
G am ers b y P la tfo rm s in T ü rk iy e
G am ers in T ü rk iy e b y A ge G ro u p
G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER
I n d ex
55
56 -5 8
59 -6 2
63-6 8
69-7 0
71-7 5
76 -7 9
8 0 -8 1
82-8 3
84-9 2
93-9 4
95
96-9 8
99-1 0 4
10 5-1 0 9
111
112
113
114
115
116
117

6 Gam ers b y G en d er in T ü rk iy e
G am ers b y I n co m e in T ü rk iy e
T O P 1 5 M ob il e G am es – F re e C ate g ory D ow nlo ad s
TO P 1 5 M ob il e G am es – F re e C ate g ory R eve n ue
TO P 1 5 M ob il e G am es – P aid C ate g ory D ow nlo ad s
TO P 1 5 M ob il e G am es – P aid C ate g ory R eve n ue
P op ula r T u rk is h M ob il e G am es o f 2 0 23
M ost D ow nlo ad ed M ob il e A pplic a tio n s in T ü rk iy e
T o p -G ro ssin g M ob il e A pplic a tio n s in T ü rk iy e
T o p R ate d P C G am es in T ü rk iy e
T o p R ate d C on so le G am es in T ü rk iy e
T o p R ate d G am e G en re s o n P C a n d C on so le in T ü rk iy e
T u rk e y’s P osit io n in t h e W orld R eve n ue R an kin g
P op ula r G am in g C om pan ie s in T ü rk iy e ( G lo b al a n d L o ca l)
L o ca l G am in g C om pan ie s in T ü rk iy e
D ir e ct C on su m er I n te ra ctio n W hil e E arn in g R eve n ue f r o m G am es – X So lla
I n ve stm en t P ro ce sse s f o r E arly -S ta g e S tu d io s – W ep la y V en tu re s
To p 2 0 P op ula r T w it c h S tre am ers in T ü rk iy e
T o p 2 0 P op ula r Y ou Tu b e C han nels in T ü rk iy e
T o p 2 0 P op ula r I n sta g ra m I n flu en ce rs in T ü rk iy e
A ctiv e P aym en t I n stit u tio n s in T ü rk iy e
A ctiv e E le ctro n ic M on ey I n stit u tio n s in T ü rk iy e
G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER
I n d ex
118
119
12 0
12 1
12 2
12 3
12 4
12 5
12 6
12 7-1 3 0
13 1-1 3 3
13 4
13 5
13 6 -1 3 8
13 9 -1 6 1
16 2-1 6 6
16 7-1 6 8
16 9-1 7 0
17 1-1 7 2
17 3-1 7 4
17 5
17 6 -1 7 7

7 Asso cia tio n s in T ü rk iy e
G am e E xh ib it io n s in T ü rk iy e
E d uca tio n I n cre asin gly N eed s t o S yn c W it h t h e I n d ustry – G üve n Ç ata k
G am e D esig n B ach elo r’s a n d M aste r’s D eg re e P ro g ra m s in T ü rk iy e
G am e E n tre p re n eu rs h ip C en te rs in T ü rk iy e
K eep in g U p w it h t h e D yn am ic S tru ctu re o f t h e G am in g I n d ustry – S en em A ksa ka l
P ro fe ssio n s in t h e G am in g I n d ustry
N um ber o f I n te rn et C afe s in T ü rk iy e
P C S yste m s in I n te rn et C afe s in T ü rk iy e
S ta tis tic s o f I n te rn et C afe s in T ü rk iy e
M ost P la ye d G am es in I n te rn et C afe s in T ü rk iy e
B re akd ow n o f I n te rn et C afe s in T ü rk iy e
S o m e I m port a n t E sp ort s T e am s in T ü rk iy e
N um ber o f L ic e n se d P la ye rs a n d T e am s in T ü rk iy e ( T E SFE D )
Esp ort s T e am s T h at M ake B est U se O f S o cia l M ed ia B est in T ü rk iy e
O N/O FF E sp ort s a n d G am in g E ve n ts O rg an iz e d in T ü rk iy e
B ra n d s I n ve stin g in E sp ort s a n d G am in g in T ü rk iy e
E sp ort s G am es in T ü rk iy e
S o m e K ey S ecto ra l M ed ia C han nels in T ü rk iy e ( 2 0 23 T ra ffıc )
To p O nlin e E -P in S ale s W eb sit e s in T ü rk iy e ( 2 0 23 T ra ffic )
To p O nlin e G am in g P la tfo rm s in T ü rk iy e
G am in g M ag azin es in T ü rk iy e
G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER
I n d ex
17 8
17 9
18 0 -1 8 2
18 3-1 8 6
18 7-1 8 8
18 9-1 9 1
19 2-1 9 5
19 6
19 7
19 8
19 9
20 0
20 1-2 0 8
20 9
210 -2 13
2 14 -2 15
2 16
2 17
2 18
2 19
2 20
221

8 20 23 G lo b al N um bers
E xp ert O pin io n s
Sp on so rs
M ed ia S p on so rs
R efe re n ce s
In fo rm atio n N ote
G am in g in T U RKEY | M EN A | E U – G am in g a n d E sp ort s A gen cy – G am e P ub lis h er
G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER
I n d ex
222-2 25
226 -2 9 7
29 8 -3 13
3 14 -3 4 6
34 7-3 4 8
34 9
35 0

Pla tW e e xte n d o u r s in ce re g ra tit u d e t o o u r s p on so rs w ho h ave b een a lo n gsid e u s, s u p port in g a n d a ssis tin g
in t h e p re p ara tio n o f t h e 2 0 23 e d it io n o f t h e T ü rk iy e G am e M ark e t R ep ort . T h is p ro je ct h as b een a l a b or
of e ig h t y e ars , d urin g w hic h w e d il ig en tly c o m pil e d a n d in te rp re te d d ata f r o m v a rio u s s o u rc e s.
(T h e l o g os o f o u r s p on so rs a re l
9
T h an k Y ou
Pla t G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER G AM EO N
Tü rk iy e ‘
O rie n te d I n te rn et B ra n d
H O ST
Liv e S tr
C am paig n P la tfo rm
B U RG ER K IN G
Th e K in g o f F la m e
Gril le
L O CPIC K
Unlo ck N ew M ark e ts
w it h G am e L o ca liz a tio n
P O PEY ES
Lo ve T h at G am e
Lo ve T h at C hic k e n
P O RTU M A
Th e R evo lu tio n ary E co sy ste m
o f I n -G am e A dve rt is in g

Pla t 10
T h an k Y ou
Gold S p on so rs G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER W e e xte n d o u r s in ce re g ra tit u d e t o o u r s p on so rs w ho h ave b een a lo n gsid e u s, s u p port in g a n d a ssis tin g
in t h e p re p ara tio n o f t h e 2 0 23 e d it io n o f t h e T ü rk iy e G am e M ark e t R ep ort . T h is p ro je ct h as b een a l a b or
of e ig h t y e ars , d urin g w hic h w e d il ig en tly c o m pil e d a n d in te rp re te d d ata f r o m v a rio u s s o u rc e s.
(T h e l o g os o f o u r s p on so rs a re l
P O LIT Y
Vir t u al W orld
X SO LLA
G am e C om merc e
P ow ere d b y X so lla
W EP LA Y V EN TU RES
Gam in g V C in E uro p e,
C en tra l A sia a n d T u rk e y
G EFO RCE N O W
PO W ER ED B Y G AM EP LU S
M ore p ow er.
M ore p la y.
L ID O M A
PLA Y | E A R N | E N JO Y T W IT C H
W here m il lio n s o f p eo p le c o m e t o g eth er
liv e e ve ry d ay t o c h at, in te ra ct, a n d m ake
th eir o w n e n te rt a in m en t t o g eth er.

MedW e w ou ld lik e to exte n d ou r h eart fe lt g ra tit u d e to ou r in va lu ab le m ed ia sp on so rs w ho h ave
c o n trib ute d t o t h e c o n te n t a n d a cce ssib il it y o f t h e 2 0 23 G am e M ark e t R ep ort .
(O ur m ed
T h an k Y ou
11 G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

Th an k Y ou
12 M ed G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER W e w ou ld lik e to exte n d ou r h eart fe lt g ra tit u d e to ou r in va lu ab le m ed ia sp on so rs w ho h ave
c o n trib ute d t o t h e c o n te n t a n d a cce ssib il it y o f t h e 2 0 23 G am e M ark e t R ep ort .
(O ur m ed

ESI G AM E
Chin ese M ob il e G am e P ub lis h in g
P art n er
V ID ES OLUT IO NSO GAM EV IS TA
V id eo S o lu tio n s
P art n er
13 S A N ALİK A
In -G am e B ra n d
In te g ra tio n P art n er
P LA YA BLE F A CTO RY
Pla ya b le A dve rt is e m en t
P art n er
H O ST
Liv e stre am T w it c h
M ark e tin g P art n er
G AM ESC O M
Tü rk iy e S tra te g ic
P art n er
S TA RTG ATE
Stra te g ic P art n er o f t h e D ig it a l
G am e a n d G am e T e ch nolo g y
C en te r
K A FA T O PU 2
I n -G am e B ra n d
In te g ra tio n P art n er
P ER IS C O PE
D ig it a l M ark e tin g P art n erT h an k Y ou
GAM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER W e e xte n d o u r h eart fe lt t h an ks t o o u r s tra te g ic p art n ers w ho h ave s to od b y u s w it h t h eir u n w ave rin g
su p port .

OZA N A YD EM İRP R ESID EN T / C EO 14 Ju st lik e e ve ry y e ar, I a m d elig h te d t o p re se n t o u r r e p ort s h ed din g lig h t o n t h e
gam in g m ark e t in Tü rk iy e . 20 23 w as a ye ar fil le d w it h ch alle n ges an d
op port u n it ie s fo r t h e g am e in d ustry . A s y o u k n ow , t h e e co n om ic a n d p olit ic a l
tu rb ule n ce in th e p ost-p an d em ic p erio d b ro u gh t a b ou t b oth p osit iv e a n d
neg ativ e im pacts o n o u r s e cto r.
T h e e art h q uake w e e xp erie n ce d in T ü rk iy e h as d eep ly s a d den ed a n d s h ake n
u s to o u r c o re . T h is tra g ic e ve n t o n ce a g ain d em on stra te d th e s tre n gth a n d
un it y o f o u r so cie ty . A s a p art o f th e g am in g se cto r, w e h ave su cce ssfu lly
u n d ert a ke n va rio u s so cia l re sp on sib il it y p ro je cts aim ed at su p port in g an d
b rin gin g to g eth er o u r co m mun it ie s d urin g th ese ch alle n gin g tim es. Th ese
p ro je cts h ig h lig h te d t h at t h e g am es a re n ot m ere ly t o ols o f e n te rt a in m en t b ut
als o p la tfo rm s o f c o op era tio n a n d s u p p ort .
G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER
T h e P re se n t S ta te o f t h e G am e M ark et

15 T h e 20 23 eart h q uake in Tü rk iy e has sig n if ic a n tly in flu en ce d th e gen era l
e le ctio n s an d th e eco n om ic an d polit ic a l clim ate . Th e ou tc o m es of th e
ele ctio n s a n d t h e e co n om ic p olic ie s h ave d ir e ctly im pacte d in ve stm en t a re as
a n d c o n su m er c o n fid en ce . A nd th e g am in g in d ustry c lo se ly m on it o re d th ese
c h an ges. In ve stm en t decis io n s an d co n su m er exp en d it u re s flu ctu ate d
acco rd in g t o p olit ic a l a n d e co n om ic u n ce rt a in tie s.
P olit ic a l e ve n ts s u ch a s t h e P ale stin e-Is ra e l c o n flic t o n t h e in te rn atio n al s ta g e
als o h ad a b ro ad im pact o n o u r m ark e t. S u ch in te rn atio n al d eve lo p m en ts
p ave d t h e w ay f o r r e vis in g g am e c o n te n t a n d m ark e t s tra te g ie s.
O nce a g ain , w e h ave c o m e t o u n d ers ta n d t h e v it a l im port a n ce o f g lo b al p eace
a n d s ta b il it y f o r t h e g am e m ark e t a s w ell a s a ll o th er in d ustrie s.
G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER
T h e P re se n t S ta te o f t h e G am e M ark etO ZA N A YD EM İRP R ESID EN T / C EO

16 T h e g lo b al g am , n early t h e s a m e a s
2 0 22. M ob il e g am es a cco u n te d f o r U SD 9 1 b
. In te rm s o f v o lu m e, P C g am es r e ach ed U SD 4 0 b
g am es h eld o ve r U SD 5 3 b
re sp ect . T h ese d ata re ve al t h e m ark e t d om in an ce o f m ob il e g am es a n d t h e
co n sis te n t g ro w th t re n d in t h e m ark e t. T h e a ch ie ve m en ts o f t h e lo ca l d eve lo p ers in
T ü rk iy e a n d in te rn atio n al c o lla b ora tio n s h ave e n h an ce d t h e g lo b al v is ib il it y o f o u r
m ark e t. How eve r, un lik e pre vio u s ye ars , both lo ca l an d glo b al eco n om ic
u n ce rt a in tie s, a s w ell a s th e e xte n d ed a n aly sis s c o p es fo r in ve stm en ts , c a n not b e
d is re g ard ed .
W e w il l s h are t h e d eta il s o f t h e T u rk is h g am e m ark e t’s p erfo rm an ce in 2 0 23 la te r in
o u r re p ort . I h op e th at th is re p ort se rv e s as a va lu ab le re so u rc e fo r eve ry o n e
in te re ste d , e sp ecia lly g am in g p ro fe ssio n als .
G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER O ZA N A YD EM İRP R ESID EN T / C EOT h e P re se n t S ta te o f t h e G am e M ark et

In 2 0 23 , Tu rk e y’s p op ula tio n in cre ase d s lig h tly c o m pare d t o t h e p re vio u s y e ar. A s
of D ece m ber 31, 20 22, th e pop ula tio n re sid in g in Tu rk e y in cre ase d by 9 2
th ou sa n d 8 24 p eo p le c o m pare d to th e p re vio u s y e ar, re ach in g 85 m il lio n 3 7 2
th ou sa n d 3 7 7 p eo p le .
W hil e th e an nual p op ula tio n g ro w th ra te w as 7 .1 . p er th ou sa n d in 20 22, it
b eca m e 1 .1 p er t h ou sa n d in 2 0 23.
W hil e th e m ale p op ula tio n w as 42 m il lio n 7 34 th ou sa n d 7 1 p eo p le , th e fe m ale
p op ula tio n w as 4 2 m il lio n 6 38 t h ou sa n d 3 0 6 peo p le .
In oth er w ord s, 5 0 .1 % of th e to ta l p op ula tio n w ere m en , an d , 4 9 ,9 % were
w om en .
İs ta n b ul’s p op ula tio n d ecre ase d b y 252 th ou sa n d 2 7 p eo p le c o m pare d to th e
p re vio u s y e ar a n d b eca m e 1 5 m il lio n 6 55 t h ou sa n d 9 24. İ s ta n b ul, w here 1 8 .3 4 % o f
Tu rk e y’s p op ula tio n r e sid es, w as f o llo w ed b y A nka ra w it h 5 m il lio n 8 0 3 t h ou sa n d
48 2 p eo p le , Iz m ir w it h 4 m il lio n 4 79 t h ou sa n d 5 2 5 p eo p le , B urs a w it h 3 m il lio n
214 t h ou sa n d 5 71 p eo p le , a n d A nta ly a w it h 2 m il lio n 6 96 t h ou sa n d 2 49 p eo p le .
4 9.9 %50 .1 % 1 7 So u rc e : T u rk is h S ta tis tic a l I n stit u te ( T Ü İK ), A ddre ss B ase d P op ula tio n R eg is tra tio n S yste m R esu lt s , 2 0 23
O ve rv ie w o f T ü rk iy e
in 2 0 23
GAM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

18 T O TA L
PO PU LA TIO N
85.3 7 2 .3 7 7
F E M ALE
P O PU LA TIO N
42.6 38 .3 0 5
M ALE
P O PU LA TIO N
42.7 34 .0 71
IN TE R N ET
U SE R S
74 .3 6 0 .0 00+
SO CIA L M ED IA
U SE R S
70 .0 00.0 00+/-
P O PU LA TIO N R ATIO A G ED 1 6 – 7 4
8 7.1 %
B Y G EN DER
M AN 8 9.1 %
F E M ALE 8 0 .9 %
G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER
2 0 23 T ü rk iy e

Acco rd in g t o t h e f ig u re s in t h e ” E stim ate d M ed ia a n d A dve rt is in g In ve stm en ts in T ü rk iy e
fo r t h e F ir s t H alf o f 2 0 23″ r e p ort p ub lis h ed b y t h e A sso c ,
w hil e th e m ark e t s h are re m ain ed re la tiv e ly u n ch an ged , d ig it a l c h an nels c o n tin ued to
d om in ate m ed ia in ve stm en ts , m ain ta in in g a 6 5.9 % s h are in 2 0 23, a s t h ey d id in 2 0 22.
T e le vC han nel P re ss O utd oor R adCD 19 So u rc e : E stim ate d M ed ia a n d A dve rt is in g I n ve stm en ts in T ü rk iy e 2 0 23
A sso cia tio n o f A dve rt is in g A gen cie s – D elo it te D ig it a l 2 6 % M ark et S h are 2 0 23 0 ,9 %5,4 %1,6 %0 ,2 %6 5,9 %26 % M ark e t S h are 2 0 22 1,2 %3,9 %1,5 %0 ,4 %6 7,2 % G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER
E stim ate d M ed ia a n d A dve rt is in g
In ve stm en ts i n T ü rk iy e

D P erc e n t Im pre ss
V
S earc h E n g
O th er
35 ,7 %
34 ,6 %
17 ,6 %
12 ,1 %
A naly z in g th e p la tfo rm -b ase d d is trib utio n of m ed ia in ve stm en ts in d ig it a l
a d ve rt is in g c h an nels , w e o b se rv e d t h at 7 7.2 % w as a llo ca te d t o m ob il e d evic e s
an d 2 2.8 % t o P C s.
2 0 G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER So u rc e : E stim ate d M ed ia a n d A dve rt is in g I n ve stm en ts in T ü rk iy e 2 0 23
A sso cia tio n o f A dve rt is in g A gen cie s – D elo it te D ig it a lE stim ate d M ed ia a n d A dve rt is in g
In ve stm en ts i n T ü rk iy e

In Tü rk iy e , th e m ost sig n if ic a n t d eve lo p m en t in m ed ia in ve stm en ts w it h in
d ig it a l a d ve rt is in g c h an n els o ccu rre d in th e “O th er” c a te g ory , a s it d id in th e
p re vio u s y e ar. It s p erc e n ta g e r o se t o 1 2 .1 % in 2 0 23 f r o m 6 .7 % in 2 0 22. In flu en ce r
m ark e tin g s ta n d s o u t a s th e la rg est s e g m en t in th is c a te g ory , fo llo w ed b y in –
gam e a d ve rt is e m en t.
2 1 12 ,1 %D P erc e n t O th er (S u b -b re akd ow ns) In flu en ce r
D ig it a l A ud io
E -m ail
C on necte d T V
In -G am e S p on so rs h ip
G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER So u rc e : E stim ate d M ed ia a n d A dve rt is in g I n ve stm en ts in T ü rk iy e 2 0 23
A sso cia tio n o f A dve rt is in g A gen cie s – D elo it te D ig it a lE stim ate d M ed ia a n d A dve rt is in g
In ve stm en ts i n T ü rk iy e

22 I w ou ld lik e t o t a lk a b ou t a r e alit y o f t h e m od ern w orld t h at w e a re a b ou t t o f a ce :
G am es h ave b eco m e a p art o f a d ve rt is in g.
G am es u se d t o b e ju st e n te rt a in m en t. Y ou w ou ld s it d ow n w it h a fr ie n d , t u rn o n
yo u r c o n so le o r y o u r p hon e a n d h ave h ou rs o f fu n . T o d ay, h ow eve r, g am es h ave
b eco m e a n im port a n t e le m en t o f c o m pan ie s’ a n d b ra n d s’ a d ve rt is in g s tra te g ie s.
N ow w e se e a d ve rt is e m en ts in g am es th at a tt ra ct a s m uch a tte n tio n a s th e
gam e it s e lf .
It ‘s n ot h ard to n otic e th is c h an ge in th e g am in g w orld . In -g am e a d ve rt is in g is
e ve ry w here , fr o m t h e c lo th es c h ara cte rs w ear t o t h e b ra n d s in t h e g am e w orld .
Fro m t h e b ra n d o f d rin k in a c h ara cte r’s h an d t o t h e b il lb oard s in t h e g am e, t h e
im pact o f a d ve rt is in g is f e lt a t e ve ry m om en t o f t h e g am e.
S o , is th is ch an ge good or bad ? H ow do th ese co m merc ia l ele m en ts in
e n te rt a in m en t a ffe ct o u r g am in g e xp erie n ce ? S o m e g am ers m ay t h in k t h at a d s
m ake g am es m ore r e alis tic a n d d eta il e d . T h e b ra n d s w e s e e in t h e g am e w orld
c a n h elp u s c o n nect m ore w it h t h e r e al w orld .
B ut o n t h e o th er h an d , h ow m uch o rig in alit y a n d c re ativ it y c a n b e p re se rv e d in a
g am e world where ad ve rt is in g is so in te n se ? Bein g bom bard ed wit h
a d ve rt is e m en ts fr o m t h e b eg in nin g t o t h e e n d o f a g am e g ets b orin g o ve r t im e.
In ste ad o f b ein g a s o u rc e o f e sc a p e a n d e n te rt a in m en t, g am es c a n m ake u s fe el
as if w e a re w alk in g t h ro u gh a s h op pin g m all.
O ZA N E M RA H
Ü N AL
PO RTU M A
FO UN DER & C EO
G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER
I n -G am e A dve rt is in g i s
N ow a P art o f O ur L iv e s

Perh ap s t h is r e q uir e s g am e d eve lo p ers t o s trik e a m ore c a re fu l b ala n ce . It ‘s g ood
th at a d s e n ric h t h e g am e e xp erie n ce , b ut I d on ‘t t h in k t h ey s h ou ld b e a llo w ed t o
d etra ct fr o m th e esse n ce of th e g am e. G am es w it h cre ativ e an d b ala n ce d
ad ve rt is in g s tra te g ie s th at c a n m ain ta in th eir id en tit y in th e g am in g w orld c a n
ke ep g am ers in te re ste d fo r lo n ger. A ds ca n e n ric h th is e xp erie n ce , b ut th ey
sh ou ld n eve r r e p la ce it .
G am es h ave b eco m e a n e ffe ctiv e a d ve rt is in g p la tfo rm fo r m an y b ra n d s a n d
co m pan ie s. T h is e vo lu tio n in th e w orld o f g am in g is a ttra ctin g th e a tte n tio n o f
n ot o n ly g am ers , b ut a ls o a d ve rt is e rs . S o w hy h ave g am es b eco m e a n in te g ra l
p art o f t h e a d ve rt is in g l a n d sc a p e?
W it h in -g am e a d ve rt is in g b eco m in g m ore a n d m ore p re va le n t, g am es a re n o
lo n ger ju st g am es, b ut a t o ol fo r b ra n d s t o p ro m ote t h eir p ro d ucts a n d s e rv ic e s.
T h e p assa g e o f tim e in th e g am in g w orld h as m ad e in -g am e a d s n ot ju st a n
acce sso ry , b ut a n in trin sic e le m en t o f t h e g am e. B eyo n d in cre asin g t h e r e alis m o f
th e g am e, b ra n d s a n d p ro d ucts t h at a p pear in t h e g am e c a n b e u se d t o im pre ss
th e a u d ie n ce a n d e n ric h t h e s to ry .
T h e in -g am e a d ve rt is in g m ark e t w as w ort h $ 6.8 b il lio n in 2 0 21 a n d is e xp ecte d t o
re ach $ 17 .6 b il lio n b y 2 0 30 , a t a C A G R o f 11% . T h ere a re 3 .6 b il lio n v id eo g am e
gam ers w orld w id e, a n d g am ers s p en d a n a ve ra g e o f 8 h ou rs a n d 2 7 m in ute s a
w eek p la yin g g am es.
2 3 O ZA N E M RA H
Ü N AL
PO RTU M A
FO UN DER & C EO
G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER
I n -G am e A dve rt is in g i s
N ow a P art o f O ur L iv e s

24 Th e fu ll v a lu atio n o f th e g am in g in d ustry is e stim ate d to e xc e ed $ 30 0
bil lio n , w hic h m ean s h uge p ote n tia l f o r a d ve rt is e rs .
T h is e vo lu tio n h as ta ke n g am in g b eyo n d b ein g ju st a n e n te rt a in m en t
are n a. G am es a re n o lo n ger ju st fo r g am ers , b ut c a n a ls o b e a n e ffe ctiv e
a d ve rt is in g to ol th at ca n re ach a w id e au d ie n ce . In -g am e ad s are
o rg an ic a lly e m bed ded w it h in th e g am e, a llo w in g th e v ie w er to h ave a
re al e xp erie n ce , n ot a n a n noyin g b om bard m en t o f a d s.
In th is c o n te xt, c o lla b ora tio n b etw een a d ve rt is e rs a n d g am e d eve lo p ers
is o n th e ris e . In -g am e a d s a re u se d a s a to ol th at s u p port s th e s to ry o f
th e g am e a n d o ffe rs m ore in te ra ctio n o p port u n it ie s t o t h e g am er. B ra n d s
in t h e g am in g w orld a re g oin g b eyo n d b ein g p art o f t h e in -g am e w orld
a n d t ry in g t o e sta b lis h a d eep er c o n nectio n w it h t h e a u d ie n ce .
Th ese a d ve rt is in g m od els n ot o n ly m ark e t a p ro d uct b ut a ls o im mers e
th e vie w er in th e g am e an d allo w b ra n d s to te ll th eir sto rie s m ore
c o m pellin gly . T h ese m erg in g w orld s o ffe r a r ic h er e xp erie n ce fo r g am ers
a n d a llo w a d ve rt is e rs t o r e ach a w id er a u d ie n ce .
O ZA N E M RA H
Ü N AL
PO RTU M A
FO UN DER & C EO
G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER
I n -G am e A dve rt is in g i s
N ow a P art o f O ur L iv e s

IN STA G RA MW HATS A PPFA CEB O OKYO UTU BE X ( T W IT TE R ) TIK TO K TE LE G RA MFB M ESSE N GERT W IT C H T VSN APC H ATP IN TE R ESTL IN KED IN S K YP EDIS C O RDR ED DIT 18 H ou rs 3 0 M in ute s21 H ou rs 2 4 M in ute s11 H ou rs 5 4 M in ute s9 H ou rs 5 4 M in ute s20 H ou rs 5 4 M in ute sM on th ly a ve ra g e p la tfo rm u sa g es o f T u rk is h u se rs
o n A nd ro id
2 5 40%4 0%60 %60 % D em og ra p hic
B re akd ow n
M on th ly S o cia l M ed ia
P la tfo rm U sa g es 88
So u rc e : W e A re S o cia l – M elt w ate r D ig it a l 2 0 23 O cto b er G lo b al S ta ts h ot R ep ort
S o u rc e : T Ü İK H ou se h old I n fo rm atio n T e ch nolo g y ( IT ) U sa g e S tu d y, 2 0 23
G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER
M ost U se d S ocia l M ed ia
P la tfo rm s i n T ü rk iy e

26 Tü rk iy e is t h e 1 1t h c o u n try t h at u se s t h e m ost s o cia l m ed ia p la tfo rm s in t h e w orld , w hil e t h e
U nit e d A ra b E m ir a te s, B ra zil , P hil ip pin es, M ala ysia , S o u th A fr ic a , In d on esia , M exic o , In d ia ,
S au d i A ra b ia , M exic o , I n d ia , S au d i A ra b ia a n d C olo m bia a re a m on g t h e t o p 1 0 c o u n trie s.
S o u rc e : W e A re S o cia l – D ig it a l 2 0 24 G lo b al O ve rv ie w R ep ort G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER
M ost U se d S ocia l M ed ia
P la tfo rm s i n T ü rk iy e

27 As a n atio n , w e d ed ic a te a s ig n if ic a n t a m ou n t o f tim e to s o cia l m ed ia p la tfo rm s. T h e
tim e w e s p en d o n s o cia l m ed ia c h an nels o n a d ail y b asis is 2 h ou rs a n d 4 4 m in ute s o n
ave ra g e. ( In 2 0 22,
S o u rc e : W e A re S o cia l – D ig it a l 2 0 24 G lo b al O ve rv ie w R ep ort G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER
M ost U se d S ocia l M ed ia
P la tfo rm s i n T ü rk iy e

28 So u rc e : W e A re S o cia l – M elt w ate r D ig it a l 2 0 23 O cto b er G lo b al S ta ts h ot R ep ort
S o u rc e : W e A re S o cia l – D ig it a l 2 0 24 G lo b al O ve rv ie w R ep ort M a Usa g e P erc e n ta g es Fo llo w in g t h e N ew s 51% T o C om mun ic a te w it h F rie n d s a n d F a m il y 5 0 ,1 % L e is u re 4 5,1 % P ro d uct S earc h a n d P urc h ase 3 3% S earc h in g f o r I n sp ir a tio n f o r P astim es a n d P urc h ase s 32 ,3 % S earc h in g f o r C on te n t ( e .g . v id eo s) 3 0 ,9 % S h arin g a n d D is c u ssin g O pin io n s 29 ,5 % V ie w in g B ra n d C on te n t 27,9 % W atc h in g L iv e stre am s 26 ,9 % Fo llo w in g S p ort s 2 6 % K eep in g u p w it h D ail y N ew s 24,9 % S h arin g P riv a te C on te n t 24,7 % S earc h in g f o r P ro fe ssio n al C on ta cts 2 4,3 % F o llo w in g C ele b rit ie s a n d I n flu en ce rs 2 2,6 % M eetin g N ew P eo p le 2 2,4 %G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER
M ain R easo n s f o r S ocia l M ed ia
U se i n T ü rk iy e

29 So u rc e : W e A re S o cia l – M elt w ate r D ig it a l 2 0 23 O cto b er G lo b al S ta ts h ot R ep ort
S o u rc e : W e A re S o cia l – D ig it a l 2 0 24 G lo b al O ve rv ie w R ep ort
G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER
T yp es o f S ocia l M ed ia
A cco u n ts F o llo w ed i n T ü rk iy e
Acco u n t T yp es U sa g e P erc e n ta g es Frie n d s, F a m il y a n d A cq uain ta n ce s 42 ,4 % B ra n d s o f P urc h ase d P ro d ucts 3 5 .2 % B ra n d s o f P ro d ucts t o B e P urc h ase d 33,4 % TV P ro g ra m s o r C han nels 2 7,7 % E n te rt a in m en t, M em e o r P aro d y A cco u n ts 2 4,3 % S p ort s P la ye rs o r T e am s 23,6 % A cto rs , C om ed ia n s o r O th er P erfo rm ers 2 3,3 % R esta u ra n t, C hef, o r F o od R ela te d A cco u n ts 2 2% M usic G ro u p , S in ger, o r M usic ia n A cco u n ts 2 1% J o u rn alis ts o r N ew s C han nels 2 0 ,2 % A cco u n ts R ela te d t o B usin ess P eo p le 1 8 ,7 % C osm etic ia n s 17 ,7 % G am in g E xp ert s o r G am in g S tu d io s 17 ,4 % A cco u n ts R ela te d t o B usin esse s 17 ,3 % W rit e rs o r L it e ra ry G ro u p s 15 ,9 %

Ma Fin d in g I n fo rm atio n K eep in g U p w it h N ew s a n d E ve n ts L e arn in g H ow t o G et T h in gs D on e Searc h in g f o r P ro d ucts o r B ra n d s Sta yin g in T o u ch w it h F rie n d s a n d F a m il y F in d in g N ew I d eas o r I n sp ir a tio n s G am in g W atc h in g V id eo s, T V S h ow s o r M ovie s Lis te n in g t o M usic E d uca tio n a n d W ork G oals L e is u re T im e A ctiv it ie s Fin an ce a n d S avin gs M an ag em en t Searc h in g f o r H ealt h -R ela te d I n fo rm atio n o r F in d in g H ealt h y P ro d ucts J o b R ela te d R ese arc h Lo ca tio n , V aca tio n a n d T rip S earc h es 3 0 So u rc e : W e A re S o cia l – M elt w ate r D ig it a l 2 0 23 O cto b er G lo b al S ta ts h ot R ep ort
S o u rc e : W e A re S o cia l – D ig it a l 2 0 24 G lo b al O ve rv ie w R ep ort
I N FO R M ATIO NIN FO R M ATIO NBR A NDBR A ND NEW SNEW S GA M IN GGA M IN GCO M MUN IC A TIO NCO M MUN IC A TIO NV ID EOV ID EO G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER
P rim ary U se s o f t h e I n te rn et
in T ü rk iy e

31 87% o f in d iv id uals in t h e 1 6 -7 4 a g e g ro u p u se t h e in te rn et.
In te rn et u sa g e p erc e n ta g es b ase d o n g en d er: M ale 9 0 .9 % – F e m ale
8 3.3 %
D ail y a ve ra g e in te rn et u sa g e o f in te rn et u se rs in T ü rk iy e
7 H ou rs 3 6 M in ute s
N early a ll m ob il e p hon e u se rs a n d 6 5-7 0 % o f c o m pute r u se s a re
c o n necte d t o in te rn et.
In T ü rk iy e , o ve r 9 6% o f in te rn et u se rs a cce ss s u b sc rip tio n -b ase d
stre am in g s e rv ic e p la tfo rm s s u ch a s N etflix a n d P rim e V id eo .
In T ü rk iy e , 4 8 % o f t h e in te rn et u se rs l is te n t o m usic o n lin e. ( S p otif y ,
Y ou Tu b e M usic , S h aza m e tc .)

I n T ü rk iy e , 3 3.8 % o f in te rn et u se rs u til iz e o n lin e t ra n sla tio n s e rv ic e s.
In T ü rk iy e , 6 0 % o f in te rn et u se rs w atc h e d uca tio n al v id eo s.
S o u rc e : W e A re S o cia l – M elt w ate r D ig it a l 2 0 23 O cto b er G lo b al S ta ts h ot R ep ort
S o u rc e : W e A re S o cia l – D ig it a l 2 0 24 G lo b al O ve rv ie w R ep ort
G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER
K ey C on sid era tio n s A bou t
th e I n te rn et U se i n T ü rk iy e

32 In T ü rk iy e , o n ly a s m all p erc e n ta g e (1 8 % ) o f in te rn et u se rs l is te n t o
p od ca sts .
In T ü rk iy e , 2 0 % o f in te rn et u se rs h ave s o m e f o rm o f c ry p to cu rre n cy.
W e a re r a n ked f
I n T ü rk iy e , 6 0 % o f in te rn et u se rs r e vie w p ro d ucts a n d f o llo w b ra n d s’
s o cia l m ed ia a cco u n ts . ( In sta g ra m
re g ard .)
I n T ü rk iy e , 1 2 % o f in te rn et u se rs f o llo w in flu en ce rs .
In T ü rk iy e , 5 5% o f in te rn et u se rs u se in te rn et t o a cce ss n ew s. W e a re
ra n ked f
I n T ü rk iy e , 6 5% o f t h e in te rn et u se rs s h op o n lin e w eekly . W e a re r a n ke d
4th in t h e w orld in t h is c a te g ory .
In T ü rk iy e , 6 6% o f in te rn et u se rs p urc h ase d ig it a l c o n te n t o n lin e.
So u rc e : W e A re S o cia l – M elt w ate r D ig it a l 2 0 23 O cto b er G lo b al S ta ts h ot R ep ort
S o u rc e : W e A re S o cia l – D ig it a l 2 0 24 G lo b al O ve rv ie w R ep ort
G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER
K ey C on sid era tio n s A bou t
th e I n te rn et U se i n T ü rk iy e

20 23Tü rk iy e h as a re la tiv e ly h ig h ra te o f s m art p hon e a n d re g u la r p hon e u sa g e. A naly sis o f
th e s e co n d q uart e r o f 2 0 23 r e ve als t h at o ve r 2 .8 m il lio n m ob il e d evic e s w ere r e g is te re d
w it h I M EI n um bers . W hen e va lu ate d b y b ra n d , n early 7 3% o f t h ese d evic e s a re p ro d ucts
fr o m S am su n g, A pple , a n d R ed m i.
3 3 So u rc e : B TK – M ark e t D ata R ep ort 2 0 23, 2 n d Q uart e r
N um ber o f M ob il e D evic e s w it h I M EI R eg is tra tio n b y B ra n d s
N um ber o f M ob
S am su n g A ppleR ed m iReed erTe cn oV iv o R ealm e OM IXIn 0 2 0 000040 000060 000080 000010 00000
GAM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER
M ost P re fe rre d B ra n d s i n T ü rk iy e

Lo g it e ch R aze r R am pag eSte elS erie s % 0%20% 40% 60% 80% 10 0
W hen it c o m es to g am in g e q uip m en t s u ch a s m ic e , k e yb oard s a n d m ou se p ad s, it is
s a fe to s a y th at g am ers k n ow th eir b ra n d s. A cco rd in g to th e re se arc h , L o g it e ch ta ke s
th e f ir s t p la ce in p op ula rit y a m on g t h ese b ra n d s.
3 4 So u rc e : M ark e tin g T ü rk iy e – V eriN ays 2 0 23 S tu d yM eth od olo g y: I n t h e r e se a rc h c o n d ucte d b y M ark e t
In t h
f
fo llo w er c o u n t. In th
fo llo w ers t o p art
P op ula rit y – G am in g A cce sso ry G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER
M ost P re fe rre d B ra n d s i n T ü rk iy e

Lo g it e ch S te elS erie sR am pag e R aze r % 0%5%10% 15% 20% 25% 30% 35
In t e rm s o f o w ned a cce sso rie s, L o g it e ch o n ce a g ain ra n ks fir s t in p op ula rit y a cco rd in g
to t h e s tu d y. H ow eve r, t h e d if fe re n ce b etw een t h e b ra n d s is n otic e ab ly s m alle r.
3 5 So u rc e : M ark e tin g T ü rk iy e – V eriN ays 2 0 23 S tu d y
So u rc e : G am in g I n T U RKEY | M EN A | E U
M eth od olo g y: I n t h e r e se a rc h c o n d ucte d b y M ark e t
In t h
f
fo llo w er c o u n t. In th
fo llo w ers t o p art
O w ned – G am in g A cce sso ry G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER
M ost P re fe rre d B ra n d s i n T ü rk iy e

Unb ra n d ed X D riv e H aw k G am in g C hair % 0%5%10% 15% 20% 25% 30
Acco rd in g to th e stu d y, 1 in e ve ry 4 g am ers o w ns a p ers o n al g am in g c h air (2 5% –
G am ers w ho u se g am . W hil e u n b ra n d ed c h air s a re c o m mon ly u se d , X D riv e
e m erg es a s t h e l e ad in g b ra n d a m on g g am in g c h air m an ufa ctu re rs .
3 6 So u rc e : M ark e tin g T ü rk iy e – V eriN ays 2 0 23 R ese arc hM eth od olo g y: I n t h e r e se a rc h c o n d ucte d b y M ark e t
In t h
f
fo llo w er c o u n t. In th
fo llo w ers t o p art
G am in g C hair G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER
M ost P re fe rre d B ra n d s i n T ü rk iy e

Th e le ad in g fa cto r in flu en cin g g am ers ‘ p ro d uct p urc h ase s is th e p ric e -p erfo rm an ce
ra tio , w hic h is q uit e u n d ers ta n d ab le w hen c o n sid erin g th e e co n om ic e n vir o n m en t in
T ü rk iy e f r o m a g am er’s p ers p ectiv e .
3 7 So u rc e : G am in g in T U RKEY | M EN A | E U
So u rc e : M ark e tin g T ü rk iy e – V eriN ays 2 0 23 S tu d yF acto rs I n flu en c C ost E ffe ctiv e P erfo rm an ce
Tru st ( T ru st in t h e P urc h asin g P la tfo rm a n d t h e B ra n d )
B ra n d F a m il ia rit y
B ra n d Q ualit y
D esig n
R eco m men d atio n s o f F rie n d s a n d P eers
T e ch nic a l F e atu re s / T e ch nolo g y
P osit iv e / N eg ativ e P ro d uct R evie w s
Pro d uct S co re ( o n P urc h asin g P la tfo rm s)
R evie w V id eo s / B lo g s ( In flu en ce rs / T e ch nolo g y C han nels a n d W eb sit e s)
S u p port / C usto m er S atis fa ctio n
P aym en t C on ve n ie n ce / P aym en t O ptio n s
D eliv e ry M eth od ( in O nlin e P urc h ase s)
G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER
F acto rs I n flu en cin g P urc h ase s
in T ü rk iy e

Peo p le of nearly all ag es p la y m ob il e gam es in Tü rk iy e . C on sid erin g th e
d em og ra p hic s o f m ob il e g am ers in T ü rk iy e , w e s e e t h at g am ers a g ed 18 t o 3 5
c o n stit u te t h e m ajo rit y o f t h e m ob il e g am e u se rs .
M ob il e g am es c a te r t o d iv e rs e a g e g ro u p s d ue t o t h eir v a rie d c o n te n t a n d e asy
p la ya b il it y , o ffe rin g e n te rt a in m en t r e g ard le ss o f t im e o r lo ca tio n . ( a g es b etw een
13 -1 8 a n d 3 5 -5 0 ).
3 8 So u rc e : G am in g I n T u rk e y | M EN A | E U 1 0 M in ute s30 M in ute s 1 H ou rs 1 – 2 H ou rs2 – 4 H ou rs1 – 1 0 H ou rs 10 H ou rs + 0 %5%10 %15 %2 0 %25%30 %
%10% 15% 20% 25+% 20% 1-2D ail y T im e S p en t o n M ob il e G am esAve ra g e n um bers a re p ro v
a va
a ve ra g es o f p la ye r d em og ra ph
by o u r p art n er
g am e a nd p la ye r t y p es a re n ot d
t h e g lo b al a ve ra g e
a ve ra g
m ay c h a ng e a cco rd
A ged 1 8 – 2 4 2 5% – 3 0 %
A ged 2 5 – 3 4 3 5 % – 4 0 %
A ged 3 5 – 4 4 2 5% – 2 7%
A ged 4 5 – 6 5 1 0 % ( + / – )
A ge R an ge% 5 G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER
T u rk is h M ob il e G am er H ab it s

Th e fa vo rit e gam e gen re s am on g m ob il e gam ers in Tü rk iy e sh ow
sim il a rit ie s acro ss b oth IO S an d A nd ro id p la tfo rm s, w it h so m e m in or
d if fe re n ce s.
3 9 W hy D o T h ey P la y M ob
To E n jo y
To R ela x / R elie ve S tre ss
T o F e el F re e
To P ro g re ss / D eve lo p / M aste r
To C re ate / I n ve n t
To A cco m plis h
T o S o cia liz e / M ake F rie n d s
So u rc e : G am in g I n T u rk e y | M EN A | E UA N D RO ID – C ate g ory C asu al S im ula tio n A ctio nP uzzleA rc a d e Ed uca tio n al R acin gStra te g yA dve n tu reR ole P la yin g Sp ort sM usicO th er IO S – C ate g ory C asu al S im ula tio n A ctio n P uzzleS tra te g yR acin g R ole P la yin gA dve n tu re B oardS p ort sF a m il yC ardO th er (R anke d b y t h e n um ber o f d ow nlo a ds.) P ers o n al I n te re sts a n d
S
Lis te n in g t o M usic
W atc h in g T V
S o cia l M ed ia
M ovie / S erie s
W atc h in g O nlin e V id eo s
G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER
T u rk is h M ob il e G am er H ab it s

In ad dit io n to ch oosin g gam e gen re s b ase d on p ers o n al p re fe re n ce ,
an oth er im port a n t a sp ect, w hic h is a g e-d ep en d en t, is th e se le ctio n o f
g am es a n d t h e in -g am e f a cto rs t h at a p peal t o m ob il e g am ers .
W h
Bein g F re e t o D ow nlo ad
G am e A rt a n d G ra p hic s
N arra tiv e
In -G am e R ew ard S yste m s
Havin g N o D is tu rb in g I n -G am e A ds
Fe atu rin g M ult ip la ye r M od e f o r O nlin e C o-O p w it h F rie n d s
Fe atu rin g S in gle P la ye r M od e f o r P la yin g O fflin e
A bil it y t o M ake F rie n d s / C hat
Fa m il ia rit y a n d T ru st in t h e P ro d ucin g C om pan y
C on tin uou s I n nova tio n
Fo ste rin g a C om petit iv e E n vir o n m en t
P la tfo rm A gn ostic P la ya b il it y
C ro ss-P la y / C ro ss-P la tfo rm
4 0 So u rc e : T u rk is h M ob il e G am in g R ese arc h 2 0 21 – A dC olo n y – N ie ls e n
S o u rc e : G am in g I n T u rk e y | M EN A | E U
G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER
T u rk is h M ob il e G am er H ab it s

41 M obW hen e xa m in in g th e sp en d in g h ab it s o f g am ers , it b eco m es e vid en t th at stra te g y
gam es, RPG s, Battle Roya le s, an d M OBA -lik e gam es ra n k hig h est in te rm s of
exp en d it u re . P art ic u la rly , o n lin e c ro ss-p la tfo rm /c ro ss-p la y g am es, w hic h c a n b e p la ye d
acro ss d if fe re n t p la tfo rm s, h ave a p osit iv e im pact o n s p en d in g.
So u rc e : d ata .a i S ta te O f M ob il e 2 0 24 G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER
T u rk is h M ob il e G am er H ab it s

When w e e xa m in e th e d ow nlo ad sta tis tic s o f g am es, it is e vid en t th at h yp erc a su al
g am es r a n k f ir s t a m on g t h e g am es d ow nlo ad ed t o o u r p hon es. H yp erc a su al g am es s e rv e
a s e xc e lle n t t o ols f o r m an y g am in g c o m pan ie s t o e sta b lis h a u se r b ase . In t h e s im ula tio n
ca te g ory , R ob lo x s ta n d s o u t a s t h e m ost p la ye d a n d d ow nlo ad ed g am e in T ü rk iy e .
4 2 M obSo u rc e : d ata .a i S ta te O f M ob il e 2 0 24 G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER
T u rk is h M ob il e G am er H ab it s

43 D ig it a l T VG am in gC om mun ic a tio nV id eo C on te n tW rit te n C on te n tSearc h – I n fo rm atio nSo cia l M ed iaS h op pin gFo odM usicG en era l M ob (B ase d o n A ct So u rc e : G am in g I n T u rk e y | M EN A | E U G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER
T u rk is h M ob il e G am er H ab it s

Th ere a re o ve r 2 ,5 16 T u rk , a cco u n tin g fo r 2 % o f th e 16 7,2 56
a ctiv e g am e p ub lis h ers o n G oog le P la y. ( In 2 0 22, t h ere w ere o ve r 2 ,9 4 3 T u rk
p ub l
Tu rk is h p ub lis h ers o ffe r o ve r 9 ,6 58 g am e s o u t o f 4 58 ,2 35 g am es o n G oog le P la y.
(In 2 0 22,
T h e a ve ra g e s c o re o f o ve r 9 ,6 58 g am es o ffe re d b y T u rk is h p ub lis h ers o n G oo g le
P la y is 3 .9 5 o u t o f 5 . ( In 2 0 22, T h is s c o re is b ette r th an th e o ve ra ll
a ve ra g e s c o re ( 3 .9 1) o f a ll m ob il e g am es.
3 % o f t h e g am es p ub lis h ed b y T u rk is h p ub lis h ers a re in t h e p aid c a te g ory . ( In
2 0 22, 7 5 % o f g am es c o n ta in in -g am e a d s. ( In 2 0 22,
2 2% o f t h e g am es p ub lis h ed b y T u rk is h p ub lis h ers u til iz e in -a p p p urc h ase s. ( In
2 0 22,
2 6 % o f t h e g am es p ub lis h ed b y T u rk is h p ub lis h ers a re a va il a b le b oth o n G oo g le
P la y a n d A pp S to re . ( In 2 0 22,
4 4 So u rc e : 4 2 m atte rs .c o m – T u rk e y M ob il e G am in g S ta tis tic s G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER
T h e W orld o f A nd ro id G am es
in T ü rk iy e

Th ere are o ve r 5 ,6 34 T u rk , acco u n tin g fo r 1% o f th e 1,0 13 ,1 9 5
p ub lis h ers o n G oog le P la y. ( In 2 0 22, th ere w ere o ve r 5 ,8 72 T u rk
a m on g 9 98 ,3 0 0 g am e p ub l
Tu rk is h p ub lis h ers o ffe r o ve r 2 1,3 7 4 a p pl a m on g 3 ,2 6 3,0 79 a p plic a tio n s
on G oog le P la y. ( In 2 0 22, t h ere w ere o ve r 2 2,0 45 a ppl
appl
Th e a ve ra g e sc o re o f o ve r 2 1,3 7 4 a p plic a tio n s o ffe re d b y T u rk is h p ub lis h ers o n
G oog le P la y is 3 .8 4 o u t o f 5 . ( In 2 0 22, T h is s c o re is b ette r th an th e
ove ra ll a ve ra g e s c o re (3 .7 5) o f a ll m ob il e a p plic a tio n s.
6 % o f t h e a p plic a tio n s p ub lis h ed b y T u rk is h p ub lis h ers a re in t h e p aid c a te g ory
(c o m pare d t o 5 % , a n d 3 9 % c o n ta in a d s. ( In 2 0 22, 1 3 % o f t h e
ap plic a tio n s u til iz e in -a p p p urc h ase s. ( In 2 0 22,
I n te rm s o f a p plic a tio n d is trib utio n o f T u rk is h p ub lis h ers , w e o b se rv e th at 6 9 %
co n sis t o f v a rio u s c a te g ory a p plic a tio n s, w hil e g am es m ake u p 3 1% . ( In 2 0 22,
w as 6 7% a nd 3 3% , r e sp ect
4 5 So u rc e : 4 2 m atte rs .c o m – T u rk e y M ob il e G am in g S ta tis tic s G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER
T h e W orld o f A nd ro id A pps
in T ü rk iy e

Acco rd in g to th e 2 0 23 E n glis h P ro fic ie n cy In d ex c o n d ucte d b y E d uca t
E n g l , w it h p art ic ip atio n fr o m 113 co u n trie s w orld w id e,
Tü rk iy e s h ow s a s lig h t d eclin e c o m pare d to th e p re vio u s y e ar. A cco rd in g to th e
ta b le , t h e N eth erla n d s m ain ta in s it s t o p p osit io n in t e rm s o f E n glis h s p eake rs , a s
it h as in p re vio u s ye ars . H ow eve r, Tü rk iy e h as exp erie n ce d a tw o-le ve l d ro p ,
d eclin in g f r o m 6 4th t o 6 6th p la ce in t h e l is t, w hic h in clu d es 1 13 c o u n trie s.
4 6 Tre n d So u rc e : E d uca tio n F ir s t E n glis h L a n gu ag e S ch ool E n glis h P ro fic ie n cy I n d ex L is t 2 0 23 G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER
W hy i s L o ca liz a tio n E sse n tia l f o r
Tu rk is h G am ers ?

Tü rk iy e d ro p ped b y 11 le ve ls an d ra n ke d 73rd in 20 18 . In 20 19 , w e ra n ke d 79 th .
D eclin in g y e ar b y y e ar s in ce 2 0 12 , w hen w e r a n ke d 3 2 n d , o u r c o u n try c lim bed 1 0 le ve ls
a t o n ce in 2 0 20 . R an kin g 6 4th in 2 0 22 a g ain w it h r is in g m om en tu m ,
Tü rk iy e ra n ks 6 6th in 2 0 23. T h e g am e m ark e t is w ell a w are o f th e sig n if ic a n ce o f
lo ca liz a tio n fo r o u r c o u n try . L a rg e a n d m id -s c a le g am in g c o m pan ie s a re p art ic u la rly
f o cu se d on re ach in g Tu rk is h gam ers th ro u gh va rio u s m ean s, in clu d in g d ub bin g,
tra n sla tio n , a n d e ve n in co rp ora tin g in -g am e c u lt u ra l it e m s.
It ‘s cru cia l to un d ers ta n d th at lo ca liz a tio n goes beyo n d m ere
t ra n sla tio n or th e in clu sio n of O tto m an it e m s in gam es; it ‘s a
sig n if ic a n t f a cto r in a ch ie vin g s u cc e ss.
W e ca n p oin t o u t se ve ra l k e y d eta il s co n trib utin g to su cce ss fu l
lo ca liz a tio n , su ch a s h avin g a sp ecia liz e d te am fo r e ach g am e’s
c o n te n t tra n sla tio n , en su rin g th e ab se n ce of sp ellin g erro rs ,
u til iz in g fo n ts t h at s u p port s p ecia l T u rk is h c h ara cte rs (lik e Ö , Ç , Ş , ı,
İ , Ü , Ğ ), a d ju stin g t e xt le n gth t o f it in te rfa ce la yo u t, a cco m mod atin g
Tu rk is h se n te n ce stru ctu re s w here th e ve rb co m es at th e en d ,
se le ctin g s u it a b le v o ic e a cto rs , a n d o m it tin g in -g am e c o n te n t t h at
co u ld p ote n tia lly o ffe n d Tu rk is h g am ers re lig io u sly o r p olit ic a lly .
T h ese f a cto rs c o lle ctiv e ly c o n trib ute t o e ffe ctiv e l o ca liz a tio n .
47 So u rc e : G am in g I n T u rk e y | M EN A | E U G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER
W hy i s L o ca liz a tio n E sse n tia l f o r
Tu rk is h G am ers ?

So u rc e : S p otif y 2 0 23 S u m mary 4 8 W e’v e le arn ed fr o m Sp otif y ‘s 20 22 d ata , as w ell as p ers o n al exp erie n ce s, th at
lis te n in g t o m usic w hil e g am in g h as b eco m e a r it u al f o r g am ers . I n 2 0 23, S p otif y d id
n ot p ro vid e a d ed ic a te d lis t fo r to p sin gers , a lb um s, a n d so n gs p la ye d v ia g am e
co n so le s in T ü rk iy e . H ow eve r, b ase d o n g en era l d ata , w e b elie ve t h at S p otif y ‘s o ve ra ll
lis t, g iv e n it s y o u n g a n d d yn am ic u se r b ase , w il l s e rv e a s a v a lu ab le g u id e.
S p ot
C on so le s
2 0 23. W e w
p ro v
T o p S
S em ic e n k
U ZI
Seze n A ksu
M otiv e
L vb el C 5
B LO K3
ca ka l
M ab el M atiz
E m ir C an İ ğ re k
E zh el
U ZI, c a ka l, L vb el C 5 a nd E zh el w ere t h e t o p s
T ü rk
S em ic e n kU Zİ G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER
M usic i s a n I n d is p en sa b le P art o f
G am in g

So u rc e : S p otif y 2 0 23 S u m mary 4 9 Sp ot
C on so le s
2 0 23. W e w
p ro v
T o p S o n g s P la ye d
A şk ın O la yım – S im ge
Yan a Y an a – S em ic e n k, R eyn m en
N KB İ X Y A PA M AM – R em ix – L vb el C 5, G ün eş
A FFE TM EM – B LO K3
Piş m an D eğ il im – S em ic e n k, D oğ u S w ag
S eve ce k S an d ım – S em ic e n k
C an ın S ağ O ls u n – S em ic e n k, R ast
A ntid ep re sa n – M ert D em ir , M ab el M atiz
V U R – B LO K3
24/7 – A LIZ A D E, B EG E
Lvb el C 5 a nd G ün eş, w ere th e to p s
pla ye d v
G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER
M usic i s a n I n d is p en sa b le P art o f
G am in g

01020304
Gam ers A ged 1 2 – 1 8G am ers A ged 18 – 2 4 G am ers A ged 2 5 – 3 0G am ers A ged 3 0 – 4 0
So u rc e : G am in g I n T u rk e y | M EN A | E U 5 0 G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER
C hara cte ris tic s o f T u rk is h G am ers

Em plo ye d , w ell-
d re sse d , 3 0 -4 0 y e ars
o ld a n d a g am er.
H as a ll t h e
te ch nolo g ic a l t o ols ;
g ood p hon e, c o n so le ,
P C .
Sp en d s m ost o f t h e
d ay w ork in g a n d
p la yin g g am es a ft e r
sp en d in g t im e w it h
th eir f a m il y in t h e
eve n in g.
H as l im it e d t im e.
E m plo ye d a n d
p re fe rs s p ort s
c lo th in g, 2 5-3 0 y e ars
o ld a n d a g am er.
S le ep s l a te .
P la ys g am es o n m an y
p la tfo rm s.
T h eir p rim ary c h oic e
is a g ood p hon e a n d
a c o m pute r.
U niv e rs it y s tu d en t,
p re fe rs s p ort s
c lo th in g, 1 8 -2 4 y e ars
o ld a n d a g am er.
U se s l a p to p .
Lik e s l is te n in g t o
m usic .
S ta ys u p l a te .
12 -1 8 y e ars o ld a n d a
g am er.
A tte n d in g h ig h
sc h ool / s e co n d ary
s c h ool.
P la ys g am es o n t h eir
p hon e.
Is in s c h ool d urin g
th e d ay a n d h as
lim it e d f r e e t im e.
G oes t o b ed e arly ,
is a m orn in g
p ers o n .
0 4
Gam ers A ged 1 2 – 1 8
0 3
Gam ers A ged 18 – 2 4
0 2
Gam ers A ged 2 5 – 3 0
0 1
Gam ers A ged 3 0 – 4 0
So u rc e : G am in g I n T u rk e y | M EN A | E U 5 1 G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER
C hara cte ris tic s o f T u rk is h G am ers

So u rc e : G am in g I n T u rk e y | M EN A | E U 5 2 A V is u al W orld / U niv e rs e s w it h D if fe re n t V is u als
I n sp ir in g w it h I t s S to ry
A T a ste o f E ve ry S ty le
E xp erie n cin g E ve ry E m otio n I n te n se ly
T h e B eau ty o f E xp lo rin g t h e I n tric a cie s o f T ra d in g W it h in G am e
World s
Frie n d sh ip a n d T e am in g
En te rt a in m en t / H ob by
R iv a lr y ; W in nin g / L o sin g
P re stig e / B ein g F a m ou s I n -G am e
Con sta n tly R en ew ed W orld s, D is c o ve rie s
B eco m in g a H ero in t h e W orld s o f Y ou r D re am s
Opport u n it y t o B eco m e a P ro fe ssio n al P la ye r
P ers p ect E xc it e m en t
Stre ss
V ic to ry
P le asu re
A nger
S ad ness
W on d er
H ap pin ess
Im patie n ce
A m bit io n
Stru ggle
C olla p se
R esp on sib il it y
H ab it
E m ot G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER
C hara cte ris tic s o f T u rk is h G am ers

En te rt a
S o cia l P re stig e a n d S ta tu s
Fa ste r a n d E asie r G am e P ro g re ssio n
C om petit io n ( In clu d in g E sp ort s )
E n h an cin g I n -G am e E xp erie n ce ( In -G am e C usto m iz a tio n )
A cce ssin g S easo n al C on te n t
B en efit in g f r o m S u b sc rip tio n P erk s
A vo id in g I n -G am e A ds w hil e P la yin g
Su p port in g a F a vo rit e G am e o r D eve lo p er
D is c o u n ts o r S p ecia l O ffe rs
E xtra / S p ecia l P la ya b le C on te n t
In -G am e C olle ctio n s ( R are o r U niq ue I t e m s)
5 3 So u rc e : G am in g I n T u rk e y | M EN A | E UW hy D o T u rk G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER
C hara cte ris tic s o f T u rk is h G am ers

0%20 %40 %60 %80 %W ate rC oke H ot T e a H ot C offe e Fru it F la vo re d S o d a M in era l W ate r P la in S o d a Ic e T e a Fla vo re d M in era l W ate r Fru it J u ic e E n erg y D rin kC old C offe e A yra n N on -A lc o h olic B eve ra g es O th er So u rc e : T w en tif y – F o od a n d B eve ra g e C on su m ptio n s o f G am ers in T ü rk iy e , J u ly 2 0 22
S o u rc e : M ark e tin g T ü rk iy e – V eriN ays D ece m ber 2 0 22 / F e b ru ary 2 0 23
5 4 Com parin g b eve ra g e c o n su m ptio n r a te s d urin g g am in g, it ‘s e vid en t t h at m ob il e g am ers c o n su m e
sig n if ic a n tly le ss, e sp ecia lly w hen c o m pare d t o P C g am ers . A m on g g am ers , g am in g o n c o m pute rs
is p erc e iv e d a s a m ore s p ecia l a n d c o m pre h en siv e a ctiv it y c o m pare d t o p la yin g g am es o n m ob il e
p la tfo rm s. T h ere fo re , t h e p ro lo n ged d ura tio n s p en t a t t h e d esk s ig n if ic a n tly in flu en ce s e atin g a n d
d rin kin g b eh avio rs . It is o b se rv e d th at th e m ost p re fe rre d b eve ra g e am on g g am ers is w ate r,
fo llo w ed b y c o ke a s th e s e co n d c h oic e . C offe e a n d te a a re a ls o a m on g th e le ad in g c h oic e s. F o r
co ffe e a n d t e a c o n su m ptio n , h ot a lt e rn ativ e s a re p re fe rre d o ve r c o ld o n es.
7 5 %G en era l C ate g ory B ase dAlt h ou g h b oth stu d y so u rc e s (M ark e t
Tw en t
co u n ts . T h us, t h e r a nk
th ese s tu d
O r
M ark e t
Tw en t
* 51%3 4 %32 %26 %25%2 5%2 4%2 4%2 3%2 3%2 2%14 %10 %* B ra n d B ase d G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER
B eve ra g es C on su m ed b y T u rk is h
G am ers W hil e G am in g

0%20 %40 %60 %80 %D ön er H am burg er P iz za L a h m acu n – P id e Ç iğ K öft eK etc h upTa n tu n i
Con tra ry t o t h e s o cia l m is c o n ce p tio n t h at g am ers e at ” q uit e u n h ealt h y,” g lo b al r e se arc h
in d ic a te s th at g am ers ‘ e atin g h ab it s a re n ot s ig n if ic a n tly d if fe re n t fr o m th ose o f th eir
p eers . W hil e c h ip s a re th e m ost p re fe rre d s n ack , n uts a n d fr u it s a re a ls o a m on g th e
p re fe rre d o p tio n s.
5 5 G am ers ‘ F o od P re fe re n ce s75 %6 4%52 %49 %43%31%2 4% C hip s
N uts
C hoco la te / C hoco la te C oate d W afe rs
F ru it s
P op co rn
C ra ck e rs / S alt in es
C ookie s / B is c u it s
H om em ad e D esse rt s ( c a ke , c o okie s e tc .)
C ake s ( c u p ca ke s, c o ld c a ke s e tc .)
I c e C re am
Frie s
H om em ad e S alt y S n ack s ( c ra ck e r e tc .)
D rie d F ru it s ( d rie d a p ric o ts , r a is in e tc .)
D esse rt s ( D esse rt s m ad e w it h m il k o r s y ru p )
Piz za
H am burg er
To aste d S an d w ic h es
H om e-C ooke d M eals
P id e / L a h m acu n
San d w ic h es
N uggets / C hic k e n W in gs
O nio n R in gs
M ozza re lla S tic k s / C heese S tra w s
Oth er
G en era l F o od P re fe re n ce sSo u rc e : T w en tif y – F o od a n d B eve ra g e C on su m ptio n s o f G am ers in T ü rk iy e , J u ly 2 0 22
S o u rc e : M ark e tin g T ü rk iy e – V eriN ays D ece m ber 2 0 22 / F e b ru ary 2 0 23
T o p F a st F o od B ra n d s C on su m ed W hil e G am in g G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER
E atin g H ab it s o f t h e T u rk is h
G am ers

In 2 0 23, th e T u rk is h g am in g m ark e t e xp erie n ce d d yn am ic a n d , d esp it e c h alle n ges,
p osit iv e p ro g re ss. D esp it e a y e ar m ark e d b y in te rn atio n al p olit ic a l flu ctu atio n s a n d
eco n om ic u n ce rt a in tie s, t h e T u rk is h g am e m ark e t m an ag ed t o m ain ta in it s p osit io n ,
eve n in t h e f a ce o f t h e w eake n in g T u rk is h L ir a a g ain st t h e D olla r.
In 2 0 23, T ü rk iy e g en era te d a r e ve n ue o f 5 8 0 m il lio n U SD w it h it s 4 7 m il lio n g am ers .
W hil e t h ere w as a d eclin e in r e ve n ue in U SD t e rm s c o m pare d t o t h e p re vio u s y e ar,
t h e m ark e t e xp erie n ce d a n in cre ase in re ve n ue in TL te rm s. Th e b re akd ow n o f
re ve n ue f r o m m ob il e , P C , a n d c o n so le g am es r e m ain s s im il a r t o p re vio u s y e ars , w it h
m ob il e g am es co n tin uin g to d om in ate . A ddit io n ally , th e in d ustry ce le b ra te d an
im port a n t m il e sto n e a s D re am G am es, o n e o f T ü rk iy e ‘s fir s t u n ic o rn s, sa w it s tit le
” R oya l M atc h ” b eco m e t h e t o p -e arn in g g am e g lo b ally . İs ta n b ul h ostin g t h e g lo b ally
r e co g n iz e d PU BG M ob il e Glo b al Cham pio n sh ip fu rt h er un d ers c o re s Tü rk iy e ‘s
r e sp ecte d p osit io n in t h e g am in g a re n a.
S te am ‘s d ecis io n to sw it c h to U SD is e xp ecte d to b en efit m on th ly su b sc rip tio n
se rv ic e s s u ch a s P rim e G am in g, P la yS ta tio n P lu s, a n d X b ox G am e P ass, a s w ell a s
p la tfo rm s t h at c o n tin ue t o u se T L f o r p urc h ase s, s u ch a s E p ic G am es.
T h e 4 0 in ve stm en ts t h at t o ok p la ce in 2 0 23 re fle ct t h e fa it h in in d ustry , m akin g u s
lo ok t o t h e fu tu re w it h h op e. O ve ra ll, 2 0 23 c a n b e s e en a s a y e ar o f b oth c h alle n ges
an d op port u n it ie s fo r Tü rk iy e ‘s gam in g m ark e t. D esp it e th ese ch alle n ges, th e
in d ustry c o n tin ues t o t h riv e t h ro u gh in nova tio n , c o m petit io n , a n d t h e d iv e rs if ic a tio n
of th e g am in g c o m mun it y , re n ew in g o u r fa it h in th e fu tu re a ch ie ve m en ts o f th e
Tu rk is h g am in g in d ustry .
5 7 G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER
G am in g M ark et i n T ü rk iy e

20 22 20 23 In d ustry S iz e
(In U SD T e rm s)
E xc h an ge
R ate
In d ustry S iz e
(In U SD T e rm s)
E xc h an ge
R ate
6 25 M il lio n U SD 16 ,5 8 T L 58 0 M il lio n U SD 24 T L 2 0 22 20 23 In d ustry S iz e ( In T L T e rm s) In d ustry S iz e ( In T L T e rm s) 10 .3 5 2 .5 0 0.0 00 T L 13 .9 20 .0 00.0 00 T L W e w an te d t o p ro vid e a c le are r p ic tu re o f t h e m ark e t’s s iz e b y a d d in g a b rie f e xp la n atio n h ere . 5 8 In co n clu sio n , desp it e flu ctu atio n s in exc h an ge ra te s, w e ca n ob se rv e re al
d eve lo p m en t wit h in th e in d ustry . W hil e th e m ark e t has nom in ally sh ru n k,
co n sid erin g t h e in cre ase in e xc h an ge r a te s, a r e al g ro w th c a n b e o b se rv e d .
Th
Le t’s c o n ve rt t h e in d ustry ‘s s iz e f o r t h e p ast t w o y e ars f r o m U SD t e rm s t o T L a n d m ake a c o m paris o n . G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER
G am in g M ark et i n T ü rk iy e

Th e M ost R em ark ab le D eve lo p m en ts
S te am ‘s D olla r
Ste am , lo n g c h eris h ed b y T u rk is h g am ers a n d o ffe rin g th e T L o p tio n sin ce 2 0 14 ,
o ffic ia lly d is c o n tin ued th is s u p port b y c o n ve rt in g d is p la ye d g am e p ric e s a n d w alle t
b ala n ce s to U SD , fu lly tra n sit io n in g to th e d olla r o n N ove m ber 2 0 , 2 0 23. A lt h ou gh
d eve lo p ers s til l h ave t h e o p tio n t o a d ju st t h e n ew p ric e s, t h is c h an ge is p erc e iv e d a s a
n eg ativ e d eve lo p m en t b y T u rk is h g am ers . S te am ‘s d ecis io n t o d is c o n tin ue T L s u p port
a n d sw it c h to U SD fo r p urc h ase s is lik e ly to u sh er in a n e co n om ic a lly c h alle n gin g
p erio d fo r T u rk is h g am ers , p art ic u la rly c o n sid erin g th e v a lu e o f th e T L c o m pare d to
t h e U SD .
59 G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER
G am in g M ark et i n T ü rk iy e

60
T h e M ost R em ark ab le D eve lo p m en ts
İs ta n bul H oste d P U BG M ob
PU BG M OBIL E s p ark e d e xc it e m en t a m on g e sp ort s fa n s b y h ostin g t h e P U BG M ob il e
G lo b al C ham pio n sh ip (P M GC) G ra n d F in als in İs ta n b ul fo r t h e fir s t t im e in it s h is to ry .
T h e e ve n t t o ok p la ce b etw een D ece m ber 8 th a n d 1 0 th a t İs ta n b ul Ü lk e r S p ort s a n d
Eve n ts H all, w here 16 p ro m in en t P U BG M OBIL E t e am s fr o m 10 c o u n trie s c o m pete d .
O ve r t h e c o u rs e o f t h re e d ays, t h e G ra n d F in als n ot o n ly p ro vid ed t h e a u d ie n ce w it h
a n e sp ort s fe ast b ut a ls o fe atu re d va rio u s c o n ce rt s . Th e e ve n t w it n esse d in te n se
c o m petit io n a m on g IH C E sp ort s , S ta lw art E sp ort s , a n d A lp ha7 E sp ort s . IH C E sp ort s
e m erg ed v ic to rio u s in t h e P U BG M OBIL E G lo b al C ham pio n sh ip , a ccu m ula tin g a t o ta l
o f 14 2 poin ts . A nd ou r la st W orld Cham pio n S2G Esp ort s ra n ke d 11t h in th e
to u rn am en t w it h 9 8 p oin ts .
G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER
G am in g M ark et i n T ü rk iy e

Gam e Reve n ue ( mR oya l M atc h8 2,6 2C an d y C ru sh S ag a76 ,1 3G ard en sc a p es51,7 8H om esc a p es35 ,5 6Fis h d om27,6 7P uzzle & D ra g on s22,0 2C an d y C ru sh S o d a S ag a19 ,3 8E m pir e a n d P uzzle s: M atc h –
3R PG15 ,2 3To on B la st14 ,1 2T rip le M atc h 3 D12 ,2
T h e M ost R em ark ab le D eve lo p m en ts
H
D re am G am es, o n e o f T ü rk iy e ‘s f ir s t u n ic o rn s, a ch ie ve d a s ig n if ic a n t m il e sto n e a s t h eir t it le
” R oya l M atc h ” b eca m e th e to p -e arn in g g am e g lo b ally , g en era tin g 8 2.6 2 m il lio n U SD in
r e ve n ue. A cco rd in g t o d ata c o lle cte d f r o m S ta tis ta r e p ort s , İs ta n b ul- b ase d D re am G am es’
tit le “R oya l M atc h ” b eca m e t h e t o p -e arn in g g am e g lo b ally , g en era tin g 8 2.6 2 m il lio n U SD
in r e ve n ue in J u ly 2 0 23. T h us, R oya l M atc h d eth ro n ed g lo b ally m ost d ow nlo ad ed C an d y
C ru sh S ag a t h at h as b een in p la ce f o r l a st 1 0 y e ars w it h 7 6 .1 3 m il lio n U SD r e ve n ue.
61 G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER
G am in g M ark et i n T ü rk iy e

Th e M ost R em ark ab le D eve lo p m en ts
P ap ara A cq u
Pap ara , o n e o f T ü rk iy e ‘s m ost p ro m in en t p aym en t p la tfo rm s, h as a cq uir e d
P ap ara S u p erM assiv e , th e e sp ort s c lu b it h as b een sp on so rin g sin ce 2 0 20 .
Pap ara Su p erM assiv e , fo u n d ed in 20 16 , h as ach ie ve d 19 ch am pio n sh ip s
acro ss va rio u s fie ld s d urin g th is se ve n -y e ar p erio d . P ap ara ‘s a cq uis it io n o f
Su p erm assiv e w as f in aliz e d a n d a n nou n ce d a t t h e e n d o f 2 0 23.
62 G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER
G am in g M ark et i n T ü rk iy e

63 Sta rt -u p s F o u n d 20 18 – 5 6 G am in g S ta rt -U ps
20 19 – 1 0 3 G am in g S ta rt -U ps
20 20 – 1 4 8 G am in g S ta rt -U ps
20 21 – 1 4 8 G am in g S ta rt -U ps
20 22 – 1 16 G am in g S ta rt -U ps
20 23 – 2 4 G am in g S ta rt -U ps
O ut of a to ta l of 879 gam
esta bl
N um ber o f C om pan 2 in 2 0 18 , $ 250 M il lio n in t o ta l
1 in 2 0 19 , $ 210 M il lio n in t o ta l
4 in 2 0 20 , $ 1.9 8 6 B il lio n in t o ta l
7 in 2 0 21, $ 46 M il lio n in t o ta l
5 in 2 0 22, $ 10 9.8 M il lio n in t o ta l
Th ere were no exit in g co m pan ie s in
T ü rk iy e in 2 0 23.
So u rc e : S ta rt u p s.w atc h ” G am in g_S n ap sh ot_ v2 .6 ” R ep ort G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER
I n ve stm en ts i n t h e G am in g
In d ustry

Lu d us V en tu re s – 5
W eP la y V en tu re s – 5
B oğ aziç i V en tu re s – 4
B il iş im V ad is i – 3
T o p 5 E x Peak $ 1.8 B il lio n
G ra m G am es $ 250 M il lio n
M aso m o $ 20 0 M il lio n
R ollic $ 18 0 M il lio n
A lic tu s $ 10 0 M il lio n
So u rc e : S ta rt u p s.w atc h ” G am in g_S n ap sh ot_ v2 .6 ” R ep ort 6 4 M ost F u n d ed S ta rt -U ps G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER
I n ve stm en ts i n t h e G am in g
In d ustry

Durin g t h e f ir s t n in e m on th s o f 2 0 23, a t o ta l o f $ 15 4 m il lio n U SD w as in ve ste d a cro ss 2 19 in ve stm en t r o u n d s in
a ll s e cto rs , in clu d in g s e ed , e arly , a n d la te r p hase s. W hil e t h e n um ber a n d a m ou n t o f in ve stm en ts in t h e fir s t
n in e m on th s o f 2 0 23 a re h ig h er t h an t h e p re -p an d em ic p erio d , t h ey r e m ain s ig n if ic a n tly lo w er t h an d urin g
th e p an d em ic p erio d .
Tü rk iy e h as p la ce d 4 th in t h e l is t o f c o u n trie s t h at h ave re ce
o f 2 0 23 in E uro p e a n d t h e M EN A r e g io n a ft e r E n gla n d , G erm an y a n d F ra n ce .
Th e f ie ld s t h at r e ce iv e d t h e m ost in ve stm en t in t h e f ir s t n in e m on th s o f 2 0 23 in t e rm s o f in ve stm en t a m ou n t
w ere V id eo G am es, A rt if ic ia l I n te llig en ce , S aa S , E n erg y a n d F in te ch .
In ve stm en t p art ic ip atio n ra te o f fo re ig n in ve sto rs d ro p ped d ow n to 10 % in 2 0 23, re ach in g a re co rd lo w
n um ber. ( T h e f ir s t 9 m on th s o f 2 0 23)
So u rc e : S ta rt u p s.w atc h ” G am in g_S n ap sh ot_ v2 .6 ” R ep ort
T ü rk iy e ‘s E n te rp ris e E co sy ste m A nnual E ve n t S ta rt u p s P re se n ta tio n 2 0 23 – S erk a n Ü nsa l
6 5 H ow m uch m on ey w as 3 in 2 0 17 , $ 0 .6 M il lio n in t o ta l
8 in 2 0 18 , $ 1.8 M il lio n in t o ta l
6 in 2 0 19 , $ 8 .4 M il lio n in t o ta l
17 in 2 0 20 , $ 14 .4 M il lio n in t o ta l
53 in 2 0 21, $ 519 .8 M il lio n in t o ta l
2 7 in 2 0 22, $ 113 M il lio n in t o ta l
4 0
N ote 1: T h e n um bers a re ca lc u la te d b ase d o n th e co m pan
lo ca te d
N ote 2 : D re a m G am es’
t h e p re v
N ote 3 : T h e a dd
cry p to
G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER
I n ve stm en ts i n t h e G am in g
In d ustry

Com pan y In ve sto r A m ou n t I n ve ste d A pphic G am es Lim a V en tu re s, W ep la y V en tu re s 1.4 M il lio n D olla r S eed F u n d in g A rv is G am es B oğ aziç i V en tu re s 50 0 T h ou sa n d D olla r S eed F u n d in g Fa n ta zzie W ep la y V en tu re s, S p ort tz ,
M ack o lik , A cu n I lıc a lı, S ara n H old in g, M TE K a n d I n d iv id ual I n ve sto rsF ra n tic G am es V gam es, 5 0 0 E m erg in g E uro p e a n d
A kın B ab ayiğ it 2 .4 M il lio n D olla r I n ve stm en t Fro ze n P aw n Boğ aziç i V en tu re s Fin an cia l D eta il s N ot A nnou n ce d Fu n ve rs e G am es
W ep la y V en tu re s, A lf in V C ,
Y ıl d ız T e kn o G SY O , M ed it e rra C ap it a l p art n er O rh an A ya n la r, B ura k A şç ı f r o m
A sta ş H old in g.
6 M il lio n D olla r S h are -B ase d I n ve stm en t t h ro u gh D olla r
A ppre cia tio n
Fu se G am es N FX a n d L a ke sta r 2 M il lio n D olla r P re -S eed F u n d in g G am este r K id s A PY V en tu re s, D op in g H afız a
k u ru cu la rı S em ih H akye m ez, A li K ara ku ş a n d N .M ert K alk a va n 8 50 T h ou sa n d D olla r I n ve stm en t G le am G am es Is tC ap tia l, L u d us V en tu re s a n d
T e ra P ort fö y 1 M il lio n D olla r I n ve stm en t G uliv e r’s G am es B oğ aziç i V en tu re s a n d U S ce n te re d o n M arc h C ap it a l 1.5 M il lio n D olla r S eed F u n d in g H un gri G am es B oğ aziç i V en tu re s 50 0 T h ou sa n d D olla r I n ve stm en t 6 6 So u rc e : T h e l is t w as c o m pil e d b y r e se arc h in g t h e n ew s. I f t h e l is t is m is sin g, it w il l b e u p d ate d . G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER
I n ve stm en ts i n t h e G am in g
In d ustry

Com pan y In ve sto r A m ou n t I n ve ste d La st B it e G am es B oğ aziç i V en tu re s 1 M il lio n D olla r A ppre cia tio n
La ye r A I
Jim P ayn e, A kin B ab ayig it ,
M ic h ele A ttis a n i, D il p esh P arm ar, T h e G am es F u n d , T h e G am es S yn d ic a te , G FR
F u n d , L a to n V en tu re s, 5 0 0 G lo b al, E le n a S il e n ok a n d T a im ur R ash id
1 .8 M il lio n D olla r I n ve stm en t
Lu d us E ğit im T e kn olo jil e ri K id olo g 60 0 T h ou sa n d D olla r I n ve stm en t Lu m ie r G am es H akkı A lk a n 7 M il lio n T R Y A ppre cia tio n – 1 M il lio n T R Y S eed F u n d in g M eg a F o rt u n a A PY V en tu re s, V este l V en tu re s a n d
T a cir le r P ort fö y F u tu re I m pact F u n d 2.3 M il lio n D olla r S eed F u n d in g N erf I T ! S ta rt e rs H ub 10 0 T h ou sa n d D olla r S eed F u n d in g O ne P erc e n t W eP la y V en tu re s 2.5 M il lio n D olla r I n ve stm en t P assio n P un ch C ole n d i, T u rk ce ll Y en i
T e kn olo jil e r G SY F, R e-P ie P ort fö y a n d a n gel in ve sto rs4 M il lio n D olla r S eed F u n d in g P axie G am es Lu d us V en tu re s, A lf a G am es &
P art n ers a n d A ngel I n ve sto rs 3 M il lio n D olla r I n ve stm en t P in k G am es A le sta Y atır ım a n d G eo m etry
V en tu re D eve lo p m en t 22.9 M il lio n T R Y I n ve stm en t t h ro u gh T R Y A pp re cia tio n R atic T h e İ n ce F a m il y u n d er t h e l e ad ers h ip o f A ris a n İ n ce , O XO F in an s a n d A lp ca n
E rd oğ an 5.2 7 M il lio n D olla r A ppre cia tio n 6 7 So u rc e : T h e l is t w as c o m pil e d b y r e se arc h in g t h e n ew s. I f t h e l is t is m is sin g, it w il l b e u p d ate d . G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER
I n ve stm en ts i n t h e G am in g
In d ustry

Com pan y In ve sto r A m ou n t I n ve ste d
S co u tli
S erc a n A kka ş, C an H iç b ezm ez,
M usta fa E m re G ün d üz, K aan K ara p ın ar, İ r fa n Ü nd evli, G iz e m N il a y T u n a, C em
B üyü kka ya , F e th i A hm et Ö zb ulu t, A li İ lç i, A le sta E le ktro n ik T e kn olo ji Y atır ım
A .Ş v e S ert a ç Ö zin al
2 6 .9 3 M il lio n T L V alu atio n O ve r 8 0 0 T h ou sa n d
T L I n ve stm en t
Sp ektra G am es Lu d us V en tu re s, T h e G am es F u n d ,
A lf a G am es & P art n ers 1 M il lio n 2 50 T h ou sa n d D olla rs I n ve stm en tStu d io B il lio n W ep la y V en tu re s, B 4Y O , L im a
Su p erG ears G am es
Th e T M RW F o u n d atio n , f o rm er v ic e p re sid en t o f U nit y U la ş K ara d em ir , f o u n d er o f
M aso m o a n d W eb te kn o İ b ra h im A km an , C EO o f I n gam e G ro u p G en co A lp ,
Fo u n d er o f O cto p us E m re Y ıl d ız a n d f o u n d er o f E LA G am e S tu d io M ura t A la g öz,
a lo n g w it h in stit u tio n al in ve sto r Y ıl d ız T e kn o G SY O
10 M il lio n D olla r I n ve stm en t
Tia m o Ale sta Y atır ım 2 2.5 M il lio n T L V alu atio n To on M eta l G am es B oğ aziç i V en tu re s 250 K U SD I n ve stm en t w it h 2 .5 m il lio n d olla r v a lu atio n Trio M ob il 2 12 a n d 1 0 0th Y ear I n it ia tiv e
C ap it a l Fin an cia l D eta il s N ot A nnou n ce d V elo xia I N VEST 1 0 1 f u n d , C olle ctiv e
S p ark a n d B oğ aziç i V en tu re s B rid ge I n ve stm en t R ou n d ( F in an cia l D eta il s N ot D is c lo se d ) W od o N etw ork V B T Y azıl ım 1 M il lio n D olla r I n ve stm en t YA M Y S tu d io U P V en tu re C ap it a l 4 M il lio n D olla rs V alu atio n 6 8 So u rc e : T h e l is t w as c o m pil e d b y r e se arc h in g t h e n ew s. I f t h e l is t is m is sin g, it w il l b e u p d ate d . G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER
I n ve stm en ts i n t h e G am in g
In d ustry

69 B U RA K Y IL M AZ
CEO
W EP LA Y V EN TU RES
20 23 w as a m il e sto n e ye ar fo r th e T u rk is h g am in g in d ustry . S im il a r to th e g lo b al
g am in g in d ustry a n d o th er in d ustrie s, t h e T u rk is h g am in g in d ustry a ls o e xp erie n ce d a
y e ar in w hic h it b eca m e ve ry d if fic u lt to a cc e ss m on ey. T h e m ain so u rc e o f th is
s it u atio n is t h e r e ce ssio n in t h e w orld , b ut I t h in k t h ere a re a ls o s p ecia l r e aso n s f o r t h e
Tu rk is h g am in g in d ustry .
It w ou ld b e u se fu l to e va lu ate w hy 2 0 23 w as a m il e sto n e fo r th e T u rk is h g am in g
in d ustry b y r e w in d in g t h e f il m a b it . W hen w e e va lu ate t h e s e cto r f r o m 2 0 10 o n w ard s,
it is p ossib le t o d iv id e it in to p erio d s a s 2 0 10 -2 0 15 p erio d , 2 0 15 -2 0 19 p erio d , 2 0 19 -2 0 22
p erio d , 2 0 23 a n d b eyo n d . W hen w e lo ok a t t h e f ir s t p erio d , t h e T u rk is h g am in g s e cto r,
w hic h s ta rt e d to a ttra ct a tte n tio n w it h th e a rriv a l o f 10 0 M U SD + e xit s s u ch a s G ra m
G am es a n d M asa m o, w hil e it w as in a p osit io n th at w as p erh ap s n ot y e t c a lle d th e
se cto r, sh ow ed se rio u s g ro w th b etw een 15 -1 9 . In 20 19 , th e w in d cre ate d b y th e
hyp erc a su al g am e g en re in o u r co u n try a n d th e su b se q uen t P eak e xit s a n d th e
em erg en ce o f T ü rk iy e ‘s fir s t U nic o rn c o m pan y fr o m th e g am in g in d ustry w as th e
b eg in nin g o f th e g old en a g e o f th e g am in g in d ustry in T ü rk iy e . N ot o n ly lo ca lly b ut
als o g lo b ally , t h e T u rk is h g am in g in d ustry h as a ch ie ve d a v e ry s e rio u s p osit io n .
In t h is p ro ce ss, T ü rk iy e b eca m e t h e 4 th c o u n try w it h t h e m ost g am e in it ia tiv e s in t h e
w orld , w hil e İs ta n b ul b eca m e t h e 2 n d a n d A nka ra t h e 4 th c it y . W it h t h e v e ry p osit iv e
im pact o f th e p an d em ic , th e g am in g in d ustry a ll o ve r th e w orld h as b eco m e th e
fa ste st-g ro w in g s e cto r in th e w orld , w hil e th e g ro w th tre n d in o u r c o u n try h as b een
ah ead o f g lo b al f ig u re s. T h ese e xtra o rd in ary d eve lo p m en ts in t h e p erio d o f 2 0 19 -2 0 22
g ave t h e T u rk is h g am in g in d ustry it s g old en a g e, w hil e a t t h e s a m e t im e c a u sin g t h e
in d ustry t o g ro w m uch fa ste r t h an n atu ra l. A s w it h a n y s e cto r t h at g ro w s s o fa st, t h e
Tu rk is h g am in g in d ustry h as a ls o f a ce d s o m e r is k s.
G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER
I n ve stm en ts i n t h e G am in g
In d ustry

70 In t h is p ro ce ss, w e h ave o b se rv e d c o u n tle ss n ew p la ye rs t ry in g t o e n te r t h e s e cto r,
b oth o n th e s ta rt u p a n d e n tre p re n eu r s id e a n d o n th e in ve sto r s id e, w hic h h as
m ad e th e rig h t sta rt u p -in ve sto r m eetin g m ore d if fic u lt . W hil e w e are try in g
h ard er t h an u su al t o f in d t h e r ig h t e n tre p re n eu r a n d v e n tu re , e n tre p re n eu rs h ave
sta rt e d to th in k m uch m ore a b ou t th e te am s th ey w il l in ve st in . B eca u se th e
gam in g in d ustry is d if fe re n t fr o m a ll o th er in d ustrie s. It h as it s o w n m etric s, w ays
o f w ork in g a n d p ro ce sse s. If th ere is n ot th e rig h t m atc h h ere , th e p ossib il it y o f
p ro b le m s in th e m ed iu m a n d lo n g te rm is n ot s m all. T h e c o m bin atio n o f th is
s it u atio n an d th e re ce ssio n in 20 23 dis ru p te d in ve stm en ts in th e gam in g
in d ustry .
O f c o u rs e , th is c o m men t a ctu ally m ake s m ore se n se w hen w e c o m pare th e
Tu rk is h g am in g in d ustry w it h t h e p ast y e ars . O th erw is e , e ve n in 2 0 23, t h e g am in g
in d ustry is th e 3 rd m ost in ve ste d se cto r in T ü rk iy e . H ow eve r, w e w ere u se d to
b ein g 1 s t o r 2 n d f o r t h e la st 5 y e ars . A s I m en tio n ed a t t h e b eg in nin g o f m y a rt ic le ,
I s e e t h is s it u atio n a s a m il e sto n e r a th er t h an a n eg ativ e o n e. T h e g am e in d ustry
in T ü rk iy e h as n ow la rg ely c o m ple te d th e c o okin g p hase . It s h ou ld b e a m ore
m atu re se cto r in th e c o m in g y e ars a n d a ct a cco rd in gly . In ste ad o f te llin g th e
sto rie s o f th e su cce sse s w e h ave a ch ie ve d in th e p ast y e ars , w e sh ou ld re aliz e
m uch m ore s u sta in ab le a n d lo n g-t e rm p ro je cts b y u sin g t h e p op ula rit y w e h ave
a ch ie ve d c o rre ctly .
W it h ou t fo rg ettin g th at w e a re c o m petin g in th e m ost d yn am ic se cto r in th e
w orld , w e m ust a ch ie ve d eep -r o ote d su cce ss b y k e ep in g o u rs e lv e s c o n sta n tly
u p d ate d a s a w hole s e cto r. I t h in k w e h ave a ll t h e n ece ssa ry m usc le s t o d o t h is .
G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER
I n ve stm en ts i n t h e G am in g
In d ustry
BU RA K Y IL M AZ
CEO
W EP LA Y V EN TU RES

71 D ig it a l g am in g, w hic h h as b eco m e a r a p id ly r is in g in d ustry a s m an y p eo p le t u rn ed
to o n lin e a ctiv it ie s to c o m mun ic a te w it h e ach o th er d urin g th e p an d em ic , h as
sh ow n in 2 0 23 t h at it s p ro g re ss is p erm an en t w it h t h e in cre ase in in ve stm en t r a te ,
n um ber o f p la ye rs , b usin ess p art n ers h ip s a n d t h e in clu sio n o f d if fe re n t in d ustrie s in
t h e g am e d esp it e t h e g lo b al r e ce ssio n .
20 23 w as a ls o a y e ar in w hic h m an y la rg e c o m pan ie s in th e e n te rt a in m en t a n d
te ch nolo g y se cto r in cre ase d th eir co op era tio n w it h dig it a l gam es fo r se cto ra l
d eve lo p m en t. D ig it a l p la tfo rm s, w hic h a re se en a s th e lo co m otiv e o f th e o n lin e
en te rt a in m en t w orld , sta rt e d to in clu d e g am es in th eir c o n te n t, a n d c o m pan ie s
w en t o n e s te p f u rt h er a n d s ta rt e d t o e sta b lis h t h eir o w n g am e s tu d io s. S o cia l m ed ia
in flu en ce rs , H olly w ood a n d w orld -fa m ou s fa sh io n b ra n d s a ls o d eve lo p ed t h eir o w n
gam es. E ve n se cto rs th at a re n ot c o n sid ere d a s c lo se to d ig it a l g am in g a s th e
en te rt a in m en t in d ustry h ave sta rt e d to fo rm a b on d w it h d ig it a l g am es, w it h
a u to m otiv e le ad in g th e w ay. F o r e xa m ple , th e w orld -fa m ou s J a p an ese c o m pan y,
th e m an ufa ctu re r o f th e P la yS ta tio n , a n nou n ce d it s c o lla b ora tio n w it h a J a p an ese
a u to m ob il e b ra n d a t C ES, o n e o f t h e w orld ‘s la rg est t e ch nolo g y f a ir s , a n d s h are d t h e
in fo rm atio n th at it s n ew m od el e le ctric ve h ic le s in clu d e vid eo g am es a n d u se
U nre al E n gin e 3 D t e ch nolo g y in t h ese g am es. T h e f a ct t h at T O GG , T u rk e y’s d om estic
a u to m ob il e , is a ls o w ork in g in th is d ir e ctio n is o n e o f th e e xc it in g d eve lo p m en ts
re la te d to th e in d ustry in 2 0 23. D ig it a l g am es w ere a ls o u se d to a p peal to th e
se n sit iv it y o f th e Z g en era tio n , w hic h is m ore s e n sit iv e to s o cia l re sp on sib il it y a n d
su sta in ab il it y th an p re vio u s gen era tio n s. M an y in stit u tio n s b oth in Tu rk e y an d
aro u n d t h e w orld h ave in clu d ed d ig it a l g am es in t h eir s u sta in ab il it y p ro g ra m s a n d
sta rt e d to desig n sp ecia l gam es to in stil l en vir o n m en ta l se n sit iv it y in th eir
c o n su m ers .
M USTA FA C İH AT
D URM UŞ
CEO
STA R TG ATE
G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER
B eco m in g a U nif y in g F o rc e i n t h e
D ig it a l G am in g W orld

72 In 2 0 23, m an y s u cce ss s to rie s f r o m T ü rk iy e m ad e in te rn atio n al h ead lin es.
T h e fa ct t h at t h e g am es d eve lo p ed b y t h e d ig it a l g am e s tu d io fo u n d ed
b y th re e b ro th ers in B il iş im V ad is i s ta rt e d to b e p la ye d in 17 7 c o u n trie s,
in clu d in g th e U SA , C hin a, th e N eth erla n d s, a n d F ra n ce , is o n e o f th ese
e xa m ple s o f su cce ss. T o w ard s th e e n d o f th e ye ar, th e “R oya l M atc h “
gam e beca m e th e hig h est-g ro ssin g m ob il e gam e in th e w orld , a
deve lo p m en t t h at p ro u d ly w ave d t h e T u rk is h f la g in t h e in d ustry .
W il l T ü rk iy e b e a b le t o a d d n ew o n es t o t h ese s u cce ss s to rie s? T h is is t h e
m ost im port a n t questio n fo r 20 24. W hen w e lo ok at th e fu tu re
p ro je ctio n s fo r T ü rk iy e , w e se e th at e xp ecta tio n s a n d ta rg ets a re ve ry
h ig h . T h e fig u re s p re d ic te d in in d ustry re p ort s m ean th at T u rk e y w il l
b eco m e th e fa ste st-g ro w in g v id eo g am e m ark e t in E uro p e. T h is ra p id
g ro w th o f th e d ig it a l g am e in d ustry b oth in th e w orld a n d in T ü rk iy e
c re ate s a n o p port u n it y to g et a s h are fr o m g lo b al tra d e. B ein g a g am e
deve lo p er pro vid es th e op port u n it y to se rv e bil lio n s of use rs an d
gen era te h ig h r e ve n ues. T h e d eve lo p m en t o f t h e g am e in d ustry a s a h ig h
va lu e-a d ded se cto r n ot o n ly h as a p osit iv e im pact o n T ü rk iy e ’s fo re ig n
tra d e, b ut als o p ave s th e w ay fo r th e d eve lo p m en t of th e so ft w are
in d ustry . T h e fa ct th at a p pro xim ate ly 9 0 % o f th e g am es p ro d uce d in
T ü rk iy e m eet u se rs a ro u n d t h e w orld in t h e g am in g m ark e t r e ve als t h at
th e in d ustry h as a s e rio u s e xp ort p ote n tia l.
M USTA FA C İH AT
D URM UŞ
CEO
STA R TG ATE
G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER
B eco m in g a U nif y in g F o rc e i n t h e
D ig it a l G am in g W orld

73 W it h th e re aliz a tio n o f a ll th ese a d va n ta g es, th e n um ber o f g am e d eve lo p ers ,
p ub lis h ers a n d in ve sto rs in t h e in d ustry is in cre asin g d ay b y d ay. W hil e t h is is a n
a d va n ta g e f o r T ü rk iy e , d ue t o t h e s p eed o f t h e in d ustry ‘s d eve lo p m en t a n d w ork
in te n sit y , new acto rs jo in in g th e dig it a l gam in g w orld m ay not have th e
op port u n it y t o g et t o k n ow e ach o th er, w hic h c a u se s s ta ke h old ers t o r e m ain in a
l im it e d n etw ork . H ow eve r, th e w ay to in cre ase th e su cce ss o f th e in d ustry is
t h ro u gh in cre ase d in ve stm en t. T h is r e q uir e s e sta b lis h in g t h e r ig h t p art n ers h ip s,
g ettin g fe ed back fr o m m en to rs w ho a re e xp ert s in th eir fie ld s, a n d in cre asin g
th e n um ber o f o p port u n it ie s f o r in ve sto rs a n d in d ustry a cto rs t o m eet.
W e t o o k a ctio n t o a d dre ss t h e la ck o f “o n e-s to p -s h op ” fo r in d ustry s ta ke h old ers
a n d e sta b lis h ed S ta rt G ate , E uro p e a n d t h e M id dle E ast’s L a rg est D ig it a l G am in g
an d G am e Te ch nolo g ie s En tre p re n eu rs h ip Cen te r in Ju n e 20 23. W e have
a d dre sse d t h e la ck o f a p la tfo rm t h at is a “s a fe h arb or” fo r b oth p art ie s, w hic h is
n ece ssa ry fo r sta ke h old ers to m eet each oth er an d fe ed on each oth er’s
e xp erie n ce s, a n d fo r n ew a n d p ro m is in g e n tre p re n eu rs e n te rin g t h e in d ustry t o
m eet th e rig h t in ve sto rs . Fo r Tü rk iy e to beco m e a co u n try th at m ake s a
d if fe re n ce , it is o f g re at im port a n ce fo r in d ustry s ta ke h old ers t o a ct t o g eth er a s
w ell a s t o b e fa st. W e a im t o e n su re t h at T ü rk iy e is a h ead o f o th er c o u n trie s in
t h is re g ard b y o ffe rin g m ult ip le so lu tio n s to sta ke h old ers w ho c o m e to g eth er
u n d er th e ro of o f S ta rt G ate . T h an ks to o u r e co sy ste m stru ctu re a n d u n if y in g
p ow er, w e b elie ve th at co m mun ic a tio n an d co op era tio n b etw een in d ustry
s ta ke h old ers in T ü rk iy e w il l a cce le ra te a n d t h is w il l h ave a p osit iv e im pact o n t h e
fig u re s.
M USTA FA C İH AT
D URM UŞ
CEO
STA R TG ATE
G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER
B eco m in g a U nif y in g F o rc e i n t h e
D ig it a l G am in g W orld

74 O ur m ain fe atu re th at m ake s u s d if fe re n t is ou r eco sy ste m stru ctu re . W e h ave a
stru ctu re t h at c a n s u p port a n e n tre p re n eu r a t a ll s ta g es fr o m d eve lo p in g t h eir g am e t o
c o m merc ia liz a tio n . In o th er w ord s, w e o ffe r e n tre p re n eu rs o p port u n it ie s b eyo n d s p ace
a n d e q uip m en t, w e p ro vid e m en to rs h ip a n d fu ll- t im e b usin ess c o ach in g s u p port fr o m
exp ert s in t h eir fie ld , a s w ell a s t h e t e ch nic a l t ra in in g t h ey n eed , t o h elp t h em g ain t h e
so cia l q ualit ie s t h at a s u cce ssfu l e n tre p re n eu r s h ou ld h ave . W e d o a ll t h is t h ro u gh o u r
su b sid ia rie s w it h in o u r e co sy ste m . Th e fir s t o f o u r a ffil ia te s is A ca d em yG ate , w hic h
fo cu se s o n e d uca tio n in t h e in d ustry , w ork in g b oth o n t h e c u rric u lu m r e q uir e d f o r g am e
deve lo p ers a n d o n t h e t ra in in g n eed s o f a ll s ta ke h old ers t o r a is e t h e le ve l o f a w are n ess
in th e in d ustry . T h e d ig it a l g am e w orld is a h ig h ly d yn am ic in d ustry d ue to th e h ig h
d en sit y o f y o u n g p eo p le . In o rd er to g et a s ig n if ic a n t s h are o f th e p ie in in te rn atio n al
m ark e ts , w e n eed a cce ss to tra in ed m an p ow er. F o r th is , ra is in g a w are n ess a b ou t th e
in d ustry is c rit ic a l, a n d A ca d em yG ate is c re atin g a s p ecia l c u rric u lu m to fil l th e g ap in
t h is a re a. O ur o th er s u b sid ia ry , Id eaG ate , w as e sta b lis h ed to s u p port g am e s tu d io s in
t h eir ad ve rt is in g an d m ed ia effo rt s . O ur th ir d su b sid ia ry , Ta le n tU pG ate , se rv e s th e
p urp ose o f “b rin gin g to g eth er ta le n te d m an p ow er a n d th e rig h t sta ke h old ers in th e
in d ustry “, w hic h is o n e o f t h e m ost im port a n t s h ort c o m in gs o f t h e in d ustry .
W e h ave t h e c a p acit y t o h ost 5 0 s tu d io s a t S ta rt G ate C am pus, w hic h w e e sta b lis h ed in
M asla k, t h e b usin ess c e n te r o f İs ta n b ul. W e p osit io n ed 1 0 s tu d io s in t h e 6 -m on th p erio d
fr o m o u r la u n ch d ate u n til th e e n d o f th e y e ar. W e e n su re th at th ese s tu d io s, w hic h
w ork in th e fie ld of gam es, gam e te ch nolo g ie s, blo ck ch ain , W eb 3, an d th e
tra n sfo rm atio n o f g am es in to a n im atio n , b eco m e a p art o f t h e S ta rt G ate e co sy ste m b y
le ad in g t h eir a ca d em ic a n d c o m merc ia l d eve lo p m en t a n d t ra n sfo rm atio n . In 2 0 24, w e
wil l fil l 1 0 o f t h e r e m ain in g 4 0 s tu d io s w it h in ve stm en ts in s tu d io s r e ad y t o la u n ch t h eir
g am es. W e p la n t o a llo ca te t h e o th er 3 0 s tu d io s t o e n tre p re n eu rs w ho h ave s u cce ssfu lly
g ra d uate d f r o m o u r p re -in cu b atio n , in cu b atio n , a n d a cc e le ra tio n p ro g ra m s.
M USTA FA C İH AT
D URM UŞ
CEO
STA R TG ATE
G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER
B eco m in g a U nif y in g F o rc e i n t h e
D ig it a l G am in g W orld

MUSTA FA C İH AT
D URM UŞ
CEO
STA R TG ATE
In lin e w it h o u r g oal o f b eco m in g a m eetin g c e n te r fo r t h e in d ustry ; in t h e fir s t 6 m on th s, w e
hoste d e ve n ts w here w e h oste d th e le ad ers o f th e in d ustry , a n d w e e n ab le d m an y g am e
stu d io s to ben efit fr o m th e in fr a stru ctu re , so ft w are , next-g en era tio n offic e fa cil it ie s,
m en to rin g, fu ll- t im e b usin ess c o ach in g, t ra in in g, le g al, m ark e tin g, m ed ia , H R, e tc . in o u r 2 4/7
o p en c e n te r.
W it h o u r V en tu re C ap it a l In ve stm en t F u n d P la yG ate G SY F, w e in ve st in d ig it a l g am in g a n d
gam in g te ch nolo g ie s sta rt u p s. W hil e th ere is n o re stric tio n in th e c a te g ory o f g am es a n d
gam e te ch nolo g ie s, o u r in ve stm en ts c o ve r a re as s u ch a s m ob il e , P C , a n d c o n so le g am es, e –
sp ort s te ch nolo g ie s, N FT, c lo u d g am es, se rio u s g am es (t ra in in g a n d sim ula tio n ), M eta ve rs e ,
V R /A R , a n d A I.

T h ese a re a ll v e ry im port a n t t a sk s t o b e r e aliz e d in a s h ort p erio d o f s ix m on th s. In 2 0 24, w e
wil l t a ke o u r w ork o n e s te p fu rt h er a n d fo cu s o n t h e e m erg en ce o f t h e n ew s u cce ss s to rie s I
m en tio n ed ab ove . S in ce th e d ay w e o p en ed o u r d oors , w e h ave e xp re sse d o u r g oal o f
cre atin g 3 U nic o rn s in 5 y e ars , a n d w e w il l c o n tin ue to su p port o u r e n tre p re n eu rs in th is
d ir e ctio n . W e a im t o b e o n e o f t h e lo co m otiv e s o f t h e d ig it a l g am e a n d g am e t e ch nolo g ie s
in d ustry in T ü rk iy e ‘s g oal o f c re atin g 1 5 T u rc o rn s a n d 5 D eca co rn s in 2 0 25 a n d m akin g İ s ta n b ul
on e o f t h e t o p 2 0 c e n te rs o f e n tre p re n eu rs h ip in t h e w orld .
7 5 G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER
B eco m in g a U nif y in g F o rc e i n t h e
D ig it a l G am in g W orld

ALP ER A FŞİN
Ö ZD EM İR
P R ESID EN T O F
TU RKIS H E SP O RTS
F E D ER ATİO N
W e a re t ru ly p le ase d w it h t h e a ch ie ve m en ts a n d s ig n if ic a n t p ro g re ss w e h ave w it n esse d
in th e re ce n t p erio d . O ur n atio n al te am to ok h om e th e c h am pio n sh ip in V A LO RAN T
Sp ik e N atio n s, w hic h b ro u gh t t h e e sp ort s t a le n t a n d t ra in in g d is c ip lin e in o u r c o u n try t o
lig h t. S im il a rly , t h e c o m petit io n w e h ave s e en a t t h e 5 th a n n ual T E SFE D P ap ara T ü rk iy e
C up o n ce a g ain d em on stra te d th at th e c a lib er o f o u r lo ca l ta le n t is o n p ar w it h th e
in te rn atio n al a re n a.
O n t h e g lo b al s c e n e, o u r a cco m plis h m en ts in t h e e FIB A W orld F in als a n d IE SF E sp ort s
W orld C ham pio n sh ip d em on stra te d t h e d eve lo p m en t o f e sp ort s in o u r c o u n try , a s w ell
a s o u r c a p ab il it y t o s u cce ed in t h e in te rn atio n al a re n a. S p ecif ic a lly , o u r v ic to ry in t h e I O C
Esp ort s S erie s N BA 2K b ra n ch h eld in S in gap ore fu rt h er s o lid if ie d o u r p osit io n o n th e
in te rn atio n al s ta g e. O ur t e am s p art ic ip ate d in 5 d if fe re n t b ra n ch es a t t h e G lo b al E sp ort s
G am es h eld in R iy a d h, re p re se n tin g o u r c o u n try su cce ssfu lly a n d stre n gth en in g o u r
p re se n ce in in te rn atio n al e sp ort s p la tfo rm s.
I’v e a ls o b ee n s e le cte d t o b e o n t h e B oard o f D ir e cto rs f o r t h e G lo b al E sp ort s F e d era tio n ,
w hic h is a g re at h on or a n d re sp on sib il it y b oth fo r m e a n d fo r o u r n atio n . T h is p osit io n
w il l a llo w Tü rk iy e to p la y a m ore a ctiv e ro le in th e g lo b al e sp ort s a re n a a n d h elp
im pro ve ou r in te rn atio n al p art n ers h ip s. In th e u p co m in g p erio d , w e w il l co n tin ue
w ork in g t o a d va n ce o u r a ch ie ve m en ts , e n h an ce o u r c o u n try ‘s e sp ort s in fr a stru ctu re , a n d
re p re se n t o u r n atio n a t t h e h ig h est le ve l o n t h e in te rn atio n al s ta g e. I w ou ld lik e t o t h an k
ou r e sp ort s c o m mun it y f o r t h eir s u p port a n d c o n trib utio n s. I h ave n o d ou b t t h at w e w il l
a ch ie ve m ore , t o g eth er.
7 6 A B r G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER
T u rk is h E sp ort s F ed era tio n
TE SFE D

77 TE SF E D A ct20 23 h as b een a n im port a n t y e ar fo r u s. W e c o n sid er t h is y e ar a s a t u rn in g
p oin t fo r T E SFE D . In lig h t o f th e n ew sp ort s la w , w e h ave h eld a p le n ary
s e ssio n th at p ave d th e w ay fo r us to m ove fo rw ard fr o m ou r affil ia te
fe d era tio n s ta tu s, a llo w in g u s t o t a ke q uic k a ctio n s in t h e f u tu re .
W e h ave r e p re se n te d o u r c o u n try s u cce ssfu lly o n n um ero u s o cca sio n s o n t h e
in te rn atio n al s c e n e th is y e ar. O ur s ig n if ic a n t a n d m em ora b le a ch ie ve m en ts
in clu d ed s e cu rin g F ir s t P la ce in t h e V alo ra n t S p ik e N atio n s in S p ain , S eco n d
P la ce in t h e P U BG M ob il e IE SF C ham pio n sh ip in R om an ia , T h ir d P la ce in t h e
eFib a S easo n 2 W orld Fin als in S w ed en , S eco n d P la ce in th e eFo otb all
B ra n ch o f th e E uro p ean G am es in P ola n d , a n d F ir s t P la ce in th e N BA 2K
W orld E sp ort s C ham pio n sh ip , c o ord in ate d b y th e O ly m pic s C om mit te e in
S in gap ore .
O ur T E SFE D P ap ara T ü rk iy e C up e ve n t a llo w ed t h ou sa n d s o f e sp ort s a th le te s
fr o m a ro u n d t h e c o u n try t o g o h ead -t o -h ead in a p erio d o f 2 m on th s, a ft e r
w hic h w e h ad o u r o fflin e fin als in Is ta n b ul fo r 3 d ays w it h o u r fin alis ts . W it h
t h e 5 th a n nual T ü rk iy e c u p t h at w e w il l b e o rg an iz in g t h is y e ar, o u r g oal is t o
re ach e ve n m ore e sp ort s a th le te s a n d f a n s.
G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER A LP ER A FŞİN
Ö ZD EM İR
P R ESID EN T O F
TU RKIS H E SP O RTS
F E D ER ATİO N
T u rk is h E sp ort s F ed era tio n
TE SFE D

78 W hat S tra te gTh e T u rk is h E sp ort s F e d era tio n ‘s stra te g y fo r 2 0 24 in vo lv e s p la yin g a
m ore a ctiv e ro le o n a g lo b al s c a le a n d fu rt h erin g th e a ch ie ve m en ts o f
ou r natio n al te am s w ho w il l be re p re se n tin g ou r co u n try in th e
in te rn atio n al are n a. In th is co n te xt, we aim to stre n gth en ou r
co n nectio n s w it h t h e G lo b al E sp ort s F o u n d atio n ( G EF) a n d e n gag e in a n
a ctiv e m an ner. W e are p la n nin g to have ou r te am s p art ic ip ate in
s ig n if ic a n t t o u rn am en ts o rg an iz e d b y in te rn atio n al b od ie s s u ch a s G EF,
IE SF, E EF, a n d E ED F, a im in g t o im pro ve o u r s ta tu re in t h e f ie ld .
M ore o ve r, w e w il l b e h avin g o u r n atio n al t e am s p art ic ip ate in O ly m pic
e sp ort s e ve n ts to h elp re in fo rc e th e id ea th at e sp ort s is a n O ly m pic
d is c ip lin e a n d p ro m ote o u r c o u n try in te rn atio n ally .
In o u r c o u n try , w e a re in th e p ro ce ss o f in tro d ucin g le g al re g u la tio n s
co n ce rn in g esp ort s . W e have alr e ad y beg u n work in g on th ese
re g u la tio n s a n d a im to sh are th em w it h th e p ub lic so on . W e fir m ly
b elie ve th at th ese re g u la tio n s w il l p osit io n o u r co u n try as a g lo b al
p io n eer in th is fie ld a n d re p re se n t a s ig n if ic a n t s te p to w ard s fo ste rin g
th e f u rt h er g ro w th o f e sp ort s w it h in o u r n atio n .
G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER A LP ER A FŞİN
Ö ZD EM İR
P R ESID EN T O F
TU RKIS H E SP O RTS
F E D ER ATİO N
T u rk is h E sp ort s F ed era tio n
TE SFE D

79 W hat S tra te gW e w il l b e f o cu sin g o n s tre n gth en in g t h e e sp ort s e co sy ste m lo ca lly a n d
sp re ad in g it t o a w id er a u d ie n ce w it h t h e T ü rk iy e C up , a lo n g w it h o th er
eve n ts a n d s u m mit s t h at w e w il l o rg an iz e .
Th ese e ve n ts w il l a llo w lo ca l t a le n t t o b e d is c o ve re d a n d d eve lo p ed , a s
w ell a s p ro m otin g c o n nectio n a n d p art n ers h ip b etw een s ta ke h old ers in
t h e in d ustry . T h e T ü rk iy e C up a n d o th er n atio n al t o u rn am en ts w il l a ls o
p ro vid e gre at op port u n it ie s fo r ou r natio n al te am s to pre p are fo r
in te rn atio n al c o m petit io n s.
In a d dit io n , e sp ort s s u m mit s w il l c re ate a n e n vir o n m en t w here in d ustry
le ad ers , a th le te s, fa n s a n d o th er in te re ste d p art ie s c o m e to g eth er a n d
sh are id eas a n d d is c u ss s tra te g ie s th at w il l s h ap e th e to m orro w o f th e
in d ustry .
A ll th ese en d eavo rs w il l co n trib ute to Tü rk iy e ‘s em erg en ce as a
pio n eerin g n atio n in e sp ort s , b oth d om estic a lly a n d g lo b ally .
G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER A LP ER A FŞİN
Ö ZD EM İR
P R ESID EN T O F
TU RKIS H E SP O RTS
F E D ER ATİO N
T u rk is h E sp ort s F ed era tio n
TE SFE D

80 In te rvH ow w ou ld y o u e va lu ate t h e e sp ort s e co sy ste m Giv e n th e re ce n t sta g n atio n in th e esp ort s in d ustry ove r th e past ye ars , it is
r e aso n ab le to a n tic ip ate th at 2 0 24 w il l b e a d yn am ic a n d e xc it in g y e ar. P eo p le a re
b eco m in g m ore a n d m ore in te re ste d in o n -s it e e ve n ts , m ean in g t h at e sp ort s e ve n ts
a n d to u rn am en ts a re g arn erin g m ore a tte n tio n . It is h ig h ly lik e ly th at th e g lo b al
au d ie n ce w il l co n tin ue to gro w . Sin ce au th orit ie s in th e in d ustry have m ore
e xp erie n ce , a n d t e ch nolo g ie s k e ep g ettin g b ette r, w e m ay w it n ess m ore in te ra ctiv e
e sp ort s p ro je cts . I t is a ls o w ort h m en tio n in g t h at t h ere h ave b een s ig n if ic a n t c h an ges
in h ow b ra n d s p erc e iv e t h e e sp ort s in d ustry . B ra n d s a re n ow a w are o f t h e p ote n tia l
e ffe cts a n d a u d ie n ce s t h at e sp ort s c a n r e ach , le ad in g t h em t o v ie w e sp ort s in a m ore
p osit iv e lig h t. W it h p ro p er m an ag em en t, p art n ers h ip s w it h b ra n d s o ft e n le ad t o w in –
w in s it u atio n s.
W hen w e lo ok a t t h e a th le te s, it b eco m es e vid en t t h at w om en b eca m e in cre asin gly
e ag er a n d p ro m in en t in e sp ort s in t h e p ast y e ar. In ve stm en ts m ad e in re ce n t y e ars
h ave s ta rt e d y ie ld in g r e su lt s a n d t h is c o u ld p ote n tia lly le ad t o a g ro w in g p re se n ce o f
fe m ale e sp ort s te am s in th e c o m petit iv e a re n a, a n d in tu rn , a n in cre ase in fe m ale
v ie w ers h ip . L a st y e ar, T ü rk iy e h oste d n um ero u s e sp ort s e ve n ts . W e a re a w are th at
Tü rk iy e h as a h uge e sp ort s fa n b ase . F o re ig n c o rp ora tio n s h ave ta ke n n otic e o f th is
p ote n tia l, le ad in g t o a n in cre ase in t h e n um ber o f e ve n ts h oste d b y T ü rk iy e in 2 0 23.
T h is ye ar, w e a re h op in g to se e m ore a n d m ore o f th ese e ve n ts , e sp ecia lly w it h
T u rk is h te am s re p re se n tin g u s in g lo b al e ve n ts , w hic h co u ld fu rt h er in sp ir e th e
au d ie n ce s. T h is is a ls o c ru cia l f o r t h e s u sta in ab il it y o f t h is in d ustry in o u r c o u n try .
T U GAY S A KA O ĞLU
EM BED
C O -F O UN DER
A Lİ B A Kİ D UM AN
EM BED
C O -F O UN DER
G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER
W hat D oes t h e F u tu re H old f o r
E sp ort s ?

81 In te rvH ow w ou ld y o u e va lu ate t h e e sp ort s e co sy ste m How eve r, w heth er th ese sc e n ario s w il l b e re aliz e d d ep en d s on va rio u s fa cto rs
in clu d in g th e gen era l d yn am ic s of th e esp ort s in d ustry , so cie ta l ch an ges, an d
sp on so rs h ip t e n d en cie s. E ffo rt s w il l n eed t o p ers is t s o t h at w om en in e sp ort s c a n g et
m ore su p port an d op port u n it ie s. Deve lo p m en ts in th is fie ld w il l be bette r
u n d ers to od an d eva lu ate d in tim e. I hop e th at we wil l wit n ess a bette r
u n d ers ta n d in g o f t h ese s u b je cts in 2 0 24.
Th is ye ar, w e w an t e sp ort s in o u r c o u n try to d eve lo p fu rt h er a s w ell. W it h in th is
c o n te xt, cre atin g in fr a stru ctu re an d tra in in g p ro g ra m s in o rd er to d is c o ve r an d
d eve lo p yo u n g ta le n t m ay le ad to gre at ou tc o m es. Esp ort s clu b s in sc h ools ,
p ro vid in g n ece ssa ry s u p port a n d fo cu sin g o n th ese p ro g ra m s c o u ld p erh ap s p ave
th e w ay fo r m an y y o u n g a th le te s. In ve stm en ts a n d p art n ers h ip s fo r s o lid if y in g th e
esp ort s s c e n e in T ü rk iy e n eed to b e s u p port e d b y a n in cre ase in s p on so r-t a rg ete d
co n te n t. M ore o ve r, th ese c o n te n ts sh ou ld b e re p la ce d w it h m ore in te ra ctiv e a n d
cre ativ e id eas. R eg ard in g th e e xe cu tiv e s o f o rg an iz a tio n s, w e n eed to a p peal to
th em . F u rt h erm ore , t h ou gh t h is b eco m es a p oin t o f d is c u ssio n e ve ry y e ar, w e n eed
to e n co u ra g e T u rk is h a th le te s to p art ic ip ate in in te rn atio n al e sp ort s to u rn am en ts
a n d s u p port th eir a ch ie ve m en ts o n th e g lo b al s ta g e. R ece iv in g s u ch s u p port fr o m
th e s ta te w ou ld n ot o n ly m ake t h in gs e asie r f o r t h e a th le te s r e p re se n tin g u s a n d t h e
exe cu tiv e s b ut a ls o f o ste r t h e g ro w th o f t h e in d ustry . W e h op e t h at t h is y e ar, w e c a n
in ce n tiv iz e th e p ub lic to su p port th is in d ustry , e m phasiz in g at e ve ry sta g e th at
e sp ort s is a c o m petit iv e s p ort s b ra n ch .
T U GAY S A KA O ĞLU
EM BED
C O -F O UN DER
A Lİ B A Kİ D UM AN
EM BED
C O -F O UN DER
G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER
W hat D oes t h e F u tu re H old f o r
E sp ort s ?

ER D İN Ç İ Y İK U L
RIO T G AM ES
TÜ RKİY E
C O UN TR Y M AN AG ER
82 Th e y e ar 2 0 23 h as b een a p erio d w here in fla tio n a n d o th er e co n om ic p ro b le m s w ere
fe lt p ro fo u n d ly b eca u se o f th e C ovid -1 9 p an d em ic a n d g lo b al a rm ed c o n flic ts . In
2 0 20 , 20 21 an d 20 22, in te re st in th e g am in g in d ustry an d g ro w th exp ecta tio n s
d eve lo p ed fa ste r th an an tic ip ate d , th an ks in n o sm all p art to th e e ffe cts o f th e
p an d em ic . W it h w an in g in te re st le ve ls re tu rn in g to n orm al in 2 0 23, th e in d ustry
in it ia te d glo b al- s c a le norm aliz a tio n effo rt s . Unfo rt u n ate ly , arm ed co n flic ts an d
eco n om ic h ard sh ip s c a u se d th is p ro ce ss to b eco m e m ore s e ve re a n d ra p id . G ro w th
e xp ecta tio n s f o r t h e g lo b al g am in g in d ustry d ecre ase d w hil e e xp en se s k e p t p il in g u p .
W hil e p la n nin g a h ead fo r 2 0 24, w e t o ok in to c o n sid era tio n t h e n eg ativ e im pact t h at
g lo b al a rm ed c o n flic ts , w hic h m ig h t c o n tin ue f o r t h e f ir s t s ix m on th s o f t h e y e ar, m ay
h ave o n in fla tio n . I b elie ve t h at t h e fir s t h alf o f t h e y e ar w il l b e a d if fic u lt p erio d , b ut I
a ls o b elie ve t h at w e w il l s e e a p osit iv e d eve lo p m en t f o r o u r c o u n try in t h e s e co n d h alf .
T h e a d va n ce m en ts in t e ch nolo g ic a l d evic e s a n d t h e g ro w in g p ote n tia l o f t h e g am in g
in d ustry a re e xp ecte d t o m ake t h e la st s ix m on th s o f 2 0 24 m ore r e la xe d c o m pare d t o
2 0 23.
I h ave o b se rv e d th at P C s a le s a n d g ro w th in th e m ob il e g am in g in d ustry in cre ase d
ra p id ly b etw een 2 0 23 a n d 2 0 24. I a n tic ip ate th at P C s a le s a n d th e m ob il e g am in g
in d ustry w il l s u rp ass in te re st in c o n so le s t h is y e ar. F u rt h erm ore , I e xp ect t h e e co n om ic
in ve stm en ts m ad e in T ü rk iy e in 2 0 23 t o b eg in y ie ld in g r e su lt s t h is y e ar. T h e d ecre ase
in in fla tio n ra te s w il l h ave a p osit iv e e ffe ct o n g am ers in o u r c o u n try , b oth w it h in
T ü rk iy e a n d o n a g lo b al s c a le , in 2 0 24.
In te rvR G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER
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ER D İN Ç İ Y İK U L
RIO T G AM ES
TÜ RKİY E
C O UN TR Y M AN AG ER
83 In te rvRIn g en era l, I h ave o b se rv e d th at th e g am in g a n d e sp ort s in d ustrie s a re
c o n tin uin g to gro w d esp it e all of th ese glo b al d if fic u lt ie s. D urin g th e
p an d em ic , p eo p le sta rt e d sp en d in g m ore tim e in d oors , p la cin g g re ate r
e m phasis o n d ig it a l e n te rt a in m en t. C on se q uen tly , th is tre n d c o n trib ute d
sig n if ic a n tly t o t h e g ro w th o f t h e g am in g in d ustry . W e h ave e xp erie n ce d a
s im il a r g ro w th in e sp ort s . D ig it a l t o u rn am en ts a n d o n lin e e ve n ts a llo w ed u s
to r e ach a w id er a u d ie n ce . T h is d ra w s t h e a tte n tio n o f b ra n d s a n d in ve sto rs ,
re su lt in g in m ore f in an cia l s u p port f o r t h e in d ustry .
I p re d ic t t h at t e ch nolo g ic a l a d va n ce m en ts a n d w id esp re ad in te rn et a cce ss
w il l fu rt h er d eve lo p th e g am in g a n d e sp ort s in d ustrie s. A dva n ce m en ts in
v ir t u al r e alit y (V R ) a n d a u gm en te d r e alit y (A R ) w il l p art ic u la rly e n h an ce t h e
in te ra ctiv e a n d im mers iv e g am in g e xp erie n ce . T h is w il l f a cil it a te t h e g ro w th
in b oth t h e n um ber o f g am ers a n d t h e g am in g in d ustry a s a w hole .
In c o n clu sio n , it c a n b e s a id t h at t h e g am in g a n d e sp ort s in d ustrie s e xh ib it
s ig n if ic a n t g ro w th p ote n tia l a lo n g w it h te ch nolo g ic a l a d va n ce m en ts a n d
glo b al eco n om ic re co ve ry in 20 24 an d b eyo n d . I exp ect to se e th ese
in d ustrie s p ull in m ore in ve stm en t a n d in te re st b oth in T ü rk iy e a n d a ro u n d
th e w orld in t h e f u tu re .
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84 20 23 w as a h ig h ly a n tic ip ate d y e ar f o r t h e R ep ub lic o f T ü rk iy e , m ark in g t h e 1 0 0th a n niv e rs a ry
o f o u r n atio n ‘s fo u n d atio n . It w as e xp ecte d to b e re m em bere d w it h a m azin g c e le b ra tio n s;
h ow eve r, th e un p re ce d en te d eart h q uake w e exp erie n ce d m ad e it a ye ar of im men se
h ard sh ip fo r u s. O n a g lo b al s c a le , w e c a n s a y th at th is y e ar w as a s ig n if ic a n t tu rn in g p oin t
w it h A rt if ic ia l In te llig en ce b ein g m ad e a va il a b le fo r e n d -u se rs . T e xt-b ase d p ort a ls su ch a s
C hatG PT a n d im ag e-b ase d p la tfo rm s lik e M id jo u rn ey a n d D all- E h ave n ota b ly s p urre d ra p id
c h an ges in d esig n a n d p ro d uctio n p ro ce ss e s. It a p pears th at th is c h an ge w il l o n ly in te n sif y
o ve r t im e.
Th e g am if ic a tio n m ark e t is a p pro ach in g m atu rit y in c o rp ora te r e ta il a n d e d uca tio n in d ustrie s
acco rd in g t o r e ce n t s tu d ie s in 2 0 23. T o t h is d ay, w it h a m ark e t s h are o f 2 8 .6 p erc e n t, r e ta il is
t h e p rim ary in d ustry to h ave a d op te d g am if ic a tio n s o lu tio n s. E d uca tio n is a ls o a p ro m in en t
in d ustry as usu al, sin ce it ta rg ets yo u n g au d ie n ce s. A cco rd in g to glo b al re se arc h , th e
gam if ic a tio n m ark e t h as r e ach ed n um bers a s h ig h a s 1 0 b il lio n d olla rs , w it h a f o re ca st o f 3 0 .3
b il lio n in 2 0 30 . T h us, it is p re d ic te d th at 8 7 p erc e n t o f a ll b usin esse s w il l a d op t g am if ie d
m eth od s in t h e n ext f iv e y e ars .
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T h e R ole o f G am if ic a tio n
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85 Th ose w ho su cce ed ed w it h th e h elp o f g am if ic a tio n in 2 0 23 b eca m e p io n eers in th ese
fie ld s:
E -C om merc e a n d R eta il
F in an ce a n d B an kin g
So cia l R esp on sib il it y a n d S u sta in ab il it y
E d uca tio n a n d H ealt h
N ew T e ch nolo g ie s ( W eb 3 .0 , M eta ve rs e , N FTs, e tc .)
A cco rd in g t o a r e se arc h c a rrie d o u t in t h e U S, m ore t h an 8 0 % o f w ork e rs a re m ore o p en t o
a n d p re fe r e xp erie n ce s re se m blin g g am es. P re fe rre d g am if ic a tio n s tra te g ie s fo r a d ult s a re
lis te d as “c o m ple tin g le ve ls , earn in g poin ts an d gettin g sc o re s, gettin g im med ia te
fe ed back , p ro g re ssio n b ars , e ve n t w alls , c o m petit io n w it h fr ie n d s, b ein g p art o f a sto ry ,
a va ta rs a n d v ir t u al c o in s”.
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GAM FE D
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86 Gam if ic a tio n h as b een e n jo yin g it s g old en a g e in e -c o m merc e in T ü rk iy e a n d h as b een u til iz e d f o r c re atin g
“g am if ie d ” lo ya lt y p ro g ra m s b y m an y d if fe re n t b usin esse s in o rd er t o m an ag e t h e in cre asin g d em an d s a ft e r
th e p an d em ic .
In 2 0 23, H ep sib ura d a, o n e o f t h e b ig gest e -c o m merc e p la tfo rm s, c o m bin ed t h e p ow er o f g am es w it h t h eir
l o ya lt y p ro g ra m o n th eir “O yn ad ık ça K aza n ” (E arn A s Y ou P la y) p la tfo rm . T h ere a re m an y g am es o n th is
p la tfo rm . In clu d in g g am es th at yo u c a n p la y c o n tin uou sly , a s w ell a s se aso n al in te ra ctiv e e xp erie n ce s.
S cra tc h g am es, f in d t o w in g am es, g iv e aw ays, b in go a n d o th er lu ck -b ase d g am es c a n b e p la ye d b y r e g u la r
cu sto m ers . N urt u rin g g am es, d esig n ed fo r in te ra ctiv it y , in ce n tiv iz e c u sto m ers u sin g re w ard s, c o u p on s a n d
th e e le m en t o f s u rp ris e . G am es a n d g am if ic a tio n h ave h elp ed H ep sib ura d a a ch ie ve a re tu rn ra te o f 7 5 %
a m on g th ose w ho h ave p art ic ip ate d in th e g am es in 2 0 23. T h e v o lu m e o f o rd ers h as d ou b le d th an ks to
g am es. H ep sib ura d a, e m pow erin g it s c u sto m ers w it h th e rig h t to c h oose , h as d ou b le d it s ra te fo r sa le s
co n ve rs io n .
W e h ad a lr e ad y d is c u sse d B eb eve yn K ulü b ü (B ab y P are n t C lu b ) o f E -b eb ek, w hic h m on it o rs , e d uca te s a n d
re w ard s y o u a n d y o u r b ab y f r o m t h e p re -b ir t h p erio d a ll t h e w ay u p t o t h e a g e o f 4 in o u r A ch ie ve rs o f 2 0 22
art ic le . D urin g t h e G am fe d x O nik i G am if ic a tio n in E -c o m merc e L e ve l 2 w eb in ar, E -b eb ek h ad s ta te d t h at
p art ic ip an ts in th e re se arc h th ey c o n d ucte d w it h in th e in d ustry p re fe rre d a p plic a tio n s th at o ffe r m ore
re w ard s a n d e n te rt a in m en t. T h ey h ad s h are d t h at t h e c lu b r e ach ed o ve r 1 3 0 ,0 00 m em bers in 2 0 23, a n d a t
th e t im e m ore t h an 4 ,0 00 p eo p le w ere p art ic ip atin g in t h e g am if ie d B eb eve yn K ulü b ü. O n t h is p la tfo rm ,
where y o u c a n e arn p oin ts b y c o m ple tin g m in ig am es a n d q uests , t h e b all- c a tc h in g g am e h as a w ard ed o ve r
45,0 00 B eb eve yn p oin ts t o c u sto m ers , w hil e d ail y t riv ia g am es h ave s e en a p art ic ip atio n n um ber o f o ve r 1 3 7
th ou sa n d p eo p le . E -b eb ek h as a ls o g am if ie d t h e s h op e xp erie n ce in 2 0 23, w here m ore a n d m ore p eo p le
h ave re tu rn ed to p hysic a l s h op s a ft e r th e p an d em ic . T h ey h ave in co rp ora te d th e fe ed back g am e o n th e
p la tfo rm , D ed ektif B eb eve yn (D ete ctiv e B ab y P are n t), w hic h h elp s c u sto m ers s e n d d ir e ct fe ed back u sin g
p hoto s. T h ro u gh B eb eve yn K ulü b ü, E -b eb ek h as b eco m e o n e o f th e c o m pan ie s th at h as u til iz e d a n d
re ce iv e d fe ed back fo r g am if ic a tio n w it h t h e in te n t o f m akin g t h e c u sto m er e xp erie n ce m ore e n te rt a in in g
an d im pro vin g l o ya lt y p ro g ra m s.
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T h e R ole o f G am if ic a tio n
in O ur L iv e s

Peg asu s als o u se s gam if ic a tio n in it s co rp ora te cu lt u re as w ell as it s p ro d ucts . Th ey als o u se
sim ula tio n s a n d g am if ic a tio n f o r c o rp ora te e d uca tio n .
Th e g am e ” P eg asu s B olB ol” , w hic h h as b een p art o f t h e P eg asu s lo ya lt y p ro g ra m f o r a y e ar, a ttra cts a n
ave ra g e m on th ly p la ye r c o u n t o f 6 40 t h ou sa n d a n d h as b een p la ye d b y a t o ta l o f 4 .6 m il lio n p eo p le
o ve r a s p an o f 7 m on th s. In 2 0 23, o ve r 2 b il lio n B olP uan (r e w ard p oin ts ) h ave b een a w ard ed in t h is
g am e p la ye d b y 9 40 th ou sa n d u n iq ue p la ye rs . D urin g th e g am if ic a tio n in e -c o m merc e w eb in ar,
P eg asu s h as s ta te d t h at p eo p le ‘s s p en d in g a n d m ob il e a p plic a tio n u sa g e r a te s h as in cre ase d in t h e
p erio d w here t h ey h ave in co rp ora te d g am if ic a tio n .
A noth er g re at e xa m ple o f g am if ic a tio n in 2 0 23, a ft e r t h e p an d em ic , c a m e f r o m K ara ca . P oin ts e arn ed
b y p la yin g g am es w it h in th e a p p tu rn ed in to sa le s. A cc o rd in g to d ata p ro vid ed b y K ara ca , o ve r 1
m il lio n c u sto m ers h ave p la ye d th eir g am es a n d e arn ed m il lio n s o f p oin ts . K ara ca m en tio n ed th at
th eir t o ta l s a le s w en t u p 3 0 % , w it h B ub ble B la st b ein g t h eir m ost p la ye d g am e. T h ey h ave a ls o s ta te d
th at t h e le ad erb oard -b ase d r e w ard s y ste m is h ig h ly e ffe ctiv e . K ara ca h as m an ag ed t o in cre ase s a le s
co n ve rs io n ra te s w hil e a ls o p ullin g c u sto m ers to th eir a p p u sin g g am es a n d g am if ic a tio n in th eir
l o ya lt y p ro g ra m s.
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TÜ RKİY E
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T h e R ole o f G am if ic a tio n
in O ur L iv e s

LC W a You a re p ro b ab ly fa m il ia r w it h L C W aik ik i’s m ost fa m ou s m asc o t, th e m on ke y, if y o u w ere b orn
b efo re 19 90 . In 2 0 23, th e m on ke y m ad e a co m eb ack fo r th e b ra n d . Th is a va ta r, u se d in m an y d if f e re n t
m ark e tin g c a m paig n s, a ls o p ro vid es n um ero u s o p port u n it ie s. R ew ard o p port u n it ie s th ro u gh m on ke y c a rd s,
th e W ai W ai C lu b , d on atio n c a m paig n s w it h c o m men ts to th e L C W aik ik i M em oria l F o re st a n d m eet-a n d –
gre ets w it h th e le g en d ary m on ke y a re a m on g th e stra te g ie s th ey u se to in cre ase in te ra ctiv it y a n d lo ya lt y
a m on g c u sto m ers v ia g am es a n d g am if ic a tio n . W it h W aik ik il a n d 3 .0 e n vis io n ed in 2 0 23, t h ey h ave p re se n te d
th eir m eta ve rs e d re am s. U sin g g am if ic a tio n b oth in it s c o rp ora te c u lt u re a n d it s s a le s c a m paig n s a n d p ro d ucts ,
L C W aik ik i h as e arn ed it s p la ce a s o n e o f t h e c o m pan ie s t h at e n te rt a in ed a n d r e w ard ed it s c u sto m ers t h ro u gh
gam es in 2 0 23.
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TÜ RKİY E
R EP R ESE N TA TİV E
T h e R ole o f G am if ic a tio n
in O ur L iv e s

Arç e l Th e N atu re U p a p p is a n in -h ou se g am if ic a tio n p la tfo rm t h at a im s t o
s u p port o u r w orld ‘s su sta in ab il it y . T h e N atu re U p a p p, w hic h c o m bin es th e p ow er o f
G am if ic a tio n a n d S u sta in ab il it y , is a g am if ie d m ob il e a p p t h at in te n d s t o r a is e a w are n ess
fo r s u sta in ab il it y . W hen y o u o p en t h e a p p, y o u a re p re se n te d w it h a s c re en t h at le ts y o u
ca lc u la te y o u r c a rb on fo otp rin t, a ft e r w hic h y o u c a n s ta rt y o u r jo u rn ey o n le arn in g h ow
yo u c a n r e d uce it . T h e a p p in fo rm s t h e u se r a s t h ey e xp lo re , t ry in g t o a ch ie ve a b eh avio ra l
d if fe re n ce t h ro u gh q uests a n d a ctio n s. T h e a p p w il l g o liv e w it h in t h e c o m pan y t o w ard s
th e e n d o f 2 0 23. G am e m ech an ic s s u ch a s p oin ts , le ve ls , b ad ges, lo ck e d c o n te n t a n d a
tre e g ro w in g m in ig am e a ls o s u p port t h eir g am if ic a tio n g oals .
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TÜ RKİY E
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T h e R ole o f G am if ic a tio n
in O ur L iv e s

Yap ı K re d Tü rk iy e c a m e 7 1s t in a lis t o f 16 3 c o u n trie s a cc o rd in g to th e 2 0 22 S u sta in ab le
D eve lo p m en t r e p ort . Y ap ı K re d i B an ka sı h as s ta te d t h at it w il l t a ke 7 y e ars t o c o m ple te t h e fir s t s te p o f t h eir
g lo b al g oals a cco rd in g t o t h eir p la n s. In o rd er t o r a is e a w are n ess fo r t h eir s u sta in ab il it y g oals , t h ey la u n ch ed
“s te p “, w hic h s ta n d s fo r “S ü rd ürü le b il ir T e rc ih P ro g ra m ı” (t h e “S u sta in ab le C hoic e P ro g ra m “) . T h e q uests y o u
ca n fin d in sid e th e a p p in clu d e c h oosin g s u sta in ab le o p tio n s lik e e le ctro n ic b an k s ta te m en ts o ve r p rin te d
o n es o r a d din g fu n d s to y o u r tra n sp ort c a rd u sin g th e Y ap ı K re d i M ob il a p p, w hic h re w ard s y o u w it h S te p
P oin ts . T h ese p oin ts t h en g et d on ate d t o t h e s o cia l r e sp on sib il it y p ro je ct c h ose n b y t h e u se r o n t h e p la tfo rm .
IB B – Y ü rü B e İs ta n bul: T h e Is ta n b ul M etro p olit a n M un ic ip alit y c o n tin ued it s “Y ü rü B e İs ta n b ul” (W alk N ow
Is ta n b ul) g am if ic a tio n e ffo rt s in 2 0 23. S u p port e d b y o ve r 15 0 .0 0 p eo p le , th e p la tfo rm h as le d to b eh avio ra l
ch an ges. W it h th e a d op tio n o f a d va n ce d te ch nolo g ie s, g am if ic a tio n h as h ad su cce ss in c re atin g a lin k
b etw een d on atio n s a n d t h e c a m paig n p ag e a n d “le ad in g a th le te s”. G ettin g 3 0 m il lio n c lic k s o n t h e Is ta n b ul
M ara th on c a m paig n a n d a n d b eco m in g “t h e b est a th le te ” in t h e le ad erb oard s c re ate s fr ie n d ly c o m petit io n
b etw een n on -g ove rn m en ta l o rg an iz a tio n s. T h e “Y ü rü B e İs ta n b ul” p ro je ct striv e s fo r a “M ore A ctiv e a n d
H ap pie r” Is ta n b ul. O nce a g ain , s ta tis tic s p ro vid ed in t h e g am if ic a tio n in e -c o m merc e e ve n t w ere s ig n if ic a n t.
W hil e t h e a ve ra g e a g e in T ü rk iy e is 3 3.5 , it a ls o h as t h e h ig h est d ia b ete s a n d o b esit y r a te s w it h 1 2 % a n d 3 2 %
re sp ectiv e ly . Is ta n b ul h as a p hysic a l a ctiv it y ra te o f 3 0 % w it h S arıy e r b ein g th e m ost a ctiv e d is tric t, a n d
B aşa kşe h ir c o m in g in la st p la ce . T h e Y ü rü B e İ s ta n b ul p ro je ct h as 2 0 0.0 00 d ow nlo ad s a n d h as h elp ed p eo p le
t a ke o ve r 15 b il lio n s te p s. T h e d is tric t w it h th e m ost s te p s is C ad deb osta n , w it h th e m ost a ctiv e tim efr a m e
bein g b etw een 1 5 :0 0 a n d 1 6 :0 0.
9 0 A n E va lu at G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER E R CA N A LT U Ğ
YIL M AZ
GAM FE D
TÜ RKİY E
R EP R ESE N TA TİV E
T h e R ole o f G am if ic a tio n
in O ur L iv e s

Gam fe d – H ocu s F o cu s: S cre en t im e is c o n sid ere d a p la g u e in t h e a g e o f t e ch nolo g y. W hil e
t h ere is aw are n ess re g ard in g th is is su e in ou r co u n try , w e se e sh ort -t e rm , dis su asiv e
a p pro ach es t h at c o m ple te ly t u rn t h e s c re en s o ff. A s t h e G am fe d T ü rk iy e t e am s, w e h ave b eg u n
to lo ok f o r s o lu tio n s t h at t u rn s o ff t h e s c re e n s w hen t h ey a re s u p pose d t o b e t u rn ed o ff. In t h e
“H ocu s F o cu s” a p p, n am ed b y o u r t e am s a n d o w in g it s d eve lo p m en t a n d in te rfa ce s e n tir e ly t o
v o lu n ta ry s o u rc e s, w e h ave q uests w here y o u n eed t o s ta y a w ay fr o m t h e s c re en fo r 1 5 -3 0 -6 0 –
12 0 m in ute s a n d b ad ges c o rre sp on d in g t o t h e w ork y o u d o d urin g t h is t im e. T h is a p p, w hic h
yo u c a n fin d o n G oog le P la y S to re a lr e ad y, w il l b e u p d ate d a n d p ut o n A pple S to re a s w ell in
2 0 24. I t w il l p ro vid e a s o lu tio n f o r a n im port a n t p ro b le m in o u r c o u n try t h ro u gh g am if ic a tio n .
9 1 A n E va lu at G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER E R CA N A LT U Ğ
YIL M AZ
GAM FE D
TÜ RKİY E
R EP R ESE N TA TİV E
T h e R ole o f G am if ic a tio n
in O ur L iv e s

Gam if ic a tio n a ls o h ad to b e u til iz e d in e d uca tio n a n d e m plo ym en t, a s it w as u se d in e –
co m merc e , d urin g t h e p an d em ic . E m plo ym en t p ro ce sse s in p art ic u la r h ave u se d g am es
fo r “p sy c h om etric s te stin g”, a llo w in g s e ve ra l b usin esse s to s a ve tim e a n d re so u rc e s. T h e
co m pan y H R P eak h as a lr e ad y s te p ped in to th is fie ld in o u r c o u n try w it h th e lo ca l a p p
an d p ort a l ” H ir in g G am es – h ttp s:/ /w ww.h ir in gam es.c o m “. O n t h is p la tfo rm , c a n d id ate s c a n
p la y 4 d if fe re n t g am es, b e a n aly z e d f o r t h eir c o m pete n ce s a n d g et a c o m plia n ce r e p ort .
M an y e n te rp ris e s u p gra d ed th eir b usin ess p ro ce sse s th ro u gh g am if ic a tio n so lu tio n s a s
w ell. B it o n iş is o n e s u ch e xa m ple . B it o n iş s tre am lin es t h e jo b -h un tin g p ro ce ss, m akin g it
f a ste r a n d m ore e ffe ctiv e t h ro u gh a h ig h ly in nova tiv e g am if ic a tio n a p pro ach t h at u til iz e s
m atc h ra te s w it h sp ecif ic p osit io n s. If y o u w an t to im pro ve y o u r m atc h ra te s, y o u c a n
co m ple te sc rip te d q uests p ro vid ed b y B it o n iş o r th e e m plo ye r a n d g et a h ead o f o th er
ca n d id ate s. Bit o n iş dis tin gu is h es it s e lf wit h a next gen era tio n hum an re so u rc e s
ap plic a tio n a n d a im s to in tro d uce th e c o n ce p t o f “r e cru it a in m en t”, m akin g re cru it m en t
p ro ce sse s m ore e n te rt a in in g, t o t h e in d ustry .
W e e xp ect to se e m ore e xp erie n ce -b ase d e -c o m merc e m in ig am es th at c o m mun ic a te
w it h e ach o th er a n d o th er g am if ie d e xp erie n ce s t h at a re p art o f a b ig ger g am e in 2 0 24.
W e w il l s e e h olis tic a p pro ach es c o n ta in in g c o in t y p e p oin ts e arn ed f r o m in te ra ctio n s s u ch
a s sh op pin g, co m men tin g, sh arin g, an d so cia l sh op pin g exp erie n ce s, sim il a r to th e
sy ste m s on A lie xp re ss an d P in d uod uo. W e w il l b e se ein g m ore te xt-b ase d gam in g
exp erie n ce s in a p plic a tio n s w it h t h e a d ve n t o f A rt if ic ia l In te llig en ce a s w ell. A bove a ll, w e
w is h y o u a h ealt h y, h ap py, g ood a n d p ro d uctiv e n ew y e ar w it h ou t a n y c a ta stro p hes.
9 2 Erc a n A lt u ğ Y ılm az G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER E R CA N A LT U Ğ
YIL M AZ
GAM FE D
TÜ RKİY E
R EP R ESE N TA TİV E
T h e R ole o f G am if ic a tio n
in O ur L iv e s

93 Tw o y e ars a g o, C hatG PT a n d o th er la n gu ag e m od els b eca m e p art o f o u r liv e s a s a r e su lt o f
th e G PT m od el d eve lo p ed b y O pen A I m akin g r a p id p ro g re ss. I b elie ve t h at in 2 0 24, w e w il l
b e in te ra ctin g w it h a rt if ic ia l in te llig en ce s y ste m s n ot o n ly o n a te xt-b ase d q uestio n a n d
an sw er b asis b ut a ls o in v id eo , s o u n d a n d im ag e fo rm ats . In a d dit io n t o s y ste m s s u ch a s
G oog le Gem in i Ult ra an d GPT 4 Vis io n , op en -s o u rc e m od els su ch as La va are
d em on stra tin g s im il a r r e su lt s .
T h is h as m ult i- fa ce te d e ffe cts o n th e g am in g in d ustry . T e xtu re s, o b je cts , a n d p ie ce s o f
m usic c re ate d b y a rt if ic ia l in te llig en ce a re a p pearin g in m ore a n d m ore g am es. S o m e
co m pan ie s h ave d eve lo p ed to ols th at c a n c re ate 3 D m od els d ir e ctly fr o m te xt p ro m pts .
T h e p ossib il it y o f c re atin g c u sto m iz a b le c h ara cte rs th at c a n a d ap t to p la ye r a ctio n s a n d
p re se n t d if fe re n t e xp erie n ce s se em s to b e n ot th at fa r a w ay. A ugm en te d a n d vir t u al
re alit y te ch nolo g ie s w il l a llo w p la ye rs to u se p hoto s o f th em se lv e s a n d th eir h om es to
p ers o n aliz e t h eir c h ara cte rs a n d e n vir o n m en ts in g am es.
A rt if ic ia l in te llig en ce p ro vid es a m yria d o f a d va n ta g es to g am e d eve lo p ers . E ve n s m alle r
g am e stu d io s w il l b e a b le to c a tc h u p to la rg e te am s th an ks to a rt if ic ia l in te llig en ce
m od els . A part fr o m g am e d eve lo p m en t, m ark e tin g a n d c o m mun it y m an ag em en t a re
a ls o am on g th e fie ld s in w hic h th e util iz a tio n of art if ic ia l in te llig en ce is b eco m in g
in cre asin gly s ig n if ic a n t. F a cto rs s u ch a s p erfo rm an ce m ark e tin g, in flu en ce r m ark e tin g a n d
so cia l m ed ia u sa g e w il l b e s u it a b le fo r o p tim iz a tio n u sin g a rt if ic ia l in te llig en ce a n d d ata
a n aly sis .
O RK U N I Ş IT M AK
IN VESTO R
IN FLU EN CER
FO UN DER
O RK D IG IT A L
In te rvA rt G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER
W il l A rt if ic ia l I n te llig en ce S h ap e
th e F u tu re o f t h e G am in g I n d ustry ?

94 In te rvA rtS o m e o f yo u m ig h t h ave h eard o f in te ra ctiv e te xt-b ase d ro le -p la yin g
gam es su ch a s A ID un geo n . T h is g am e e n ab le s p la ye rs to c re ate a n d
im mers e t h em se lv e s in n early a n y s to ry o r s c e n ario t h ey c a n im ag in e. It
r e sp on d s d yn am ic a lly to th e p la ye rs p ro m pts , c re atin g re al- t im e te xt-
b ase d narra tio n an d eve n ts . It ca n als o gen era te photo s of th e
en vir o n m en t a n d c h ara cte rs u sin g a rt if ic ia l in te llig en ce a n d s h are t h em
w it h t h e p la ye r. Y ou c a n e ve n p la y t h e g am e u sin g y o u r v o ic e w it h t h e
gam e m aste r a rt if ic ia l in te llig en ce . I a m c o n fid en t th at w e w il l se e a
v a rie ty o f a rt if ic ia l in te llig en ce -b ase d g am es a n d c h ara cte rs th is y e ar. I
in te n d t o in ve st in t h is f ie ld a s w ell.
2 0 24 – T h e S easo n o f C lo u d G amI b elie ve th at 2 0 24 w il l b e th e y e ar o f c o m pan ie s th at p ro vid e c lo u d
gam in g s e rv ic e s. C lo u d g am in g e lim in ate s th e n eed fo r h ig h -e n d P C s
an d c o n so le s w hil e e n ab lin g u s t o p la y la te st g am es o n a n y d evic e w e
wan t w it h ou t an y is su es. C om pan ie s su ch as M ic ro so ft , N vid ia an d
G oog le h ave b een in ve stin g in t h is fie ld fo r a lo n g t im e. I b elie ve t h ese
w il l b eco m e e ve n m ore p op ula r in 2 0 24.
O RK U N I Ş IT M AK
IN VESTO R
IN FLU EN CER
FO UN DER
O RK D IG IT A L
G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER
W il l A rt if ic ia l I n te llig en ce S h ap e
th e F u tu re o f t h e G am in g I n d ustry ?

Cosp la y, in a d dit io n t o b ein g a n in cre asin gly p op ula r h ob by in T ü rk iy e , h as a ls o m an ag ed t o
b eco m e a n in d ustry . G ro w in g in lin e w it h t h e g am in g in d ustry , c o sp la y h as a ch ie ve d g re at
su cce ss in it s f ie ld . In 2 0 23, c o sp la y t o ok p art in a lm ost a ll g am e f a ir s in T u rk e y, a ttra ctin g a
lo t o f a tte n tio n a n d a ch ie vin g in te rn atio n al s u cce ss.
In A ugu st 2 0 23, o u r re p re se n ta tiv e s se le cte d in th e U pG am eZ on e C osp la y c o m petit io n
w en t to th e M id dle Easte rn Cosp la y Su m mit an d re p re se n te d ou r co u n try in th e
in te rn atio n al c o m petit io n h eld a t B ah ra in C om ic C on w it h t h e p art ic ip atio n o f 9 c o u n trie s.
W it h ou r te am brin gin g th e fir s t-p la ce tro p hy to ou r co u n try , Tü rk iy e ’s nam e w as
an nou n ce d in t h e g lo b al c o sp la y s c e n e f o r t h e f ir s t t im e.
Th e im port a n ce o f t h is fir s t p la ce w as t h at it w as T u rk e y’s fir s t s u cce ss in c o sp la y. In 2 0 23,
w e c a n s e e t h at c o sp la y a n d g am in g a re in se p ara b le . W e w it n esse d t h at g am e c o m pan ie s
fe atu re d c o sp la ye rs p ort ra yin g th e c h ara cte rs o f th eir g am es in th eir o ffic ia l e ve n ts , a n d
co sp la y c o n te sts w it h b ig ger p riz e s t h an in p re vio u s y e ars t o ok p la ce a t f a ir s . W e w it n esse d
e xc it in g c o sp la y s ta g e s h ow s b efo re H ayk o C ep kin a n d A jd a P ekka n c o n ce rt s o n t h e m ain
s ta g e o f Is tF e st a n d b ro u gh t c o sp la y t o g eth er w it h m usic . W it h t h e in cre asin g in te re st t h is
y e ar, w e c a n s a y t h at m un ic ip alit ie s a re n ot in d if fe re n t t o t h is in te re st. T h e c o sp la ye rs w ho
ap peare d a t t h e M ers in M un ic ip alit y Y ou th F e stiv a l b oth p erfo rm ed e n te rt a in in g s h ow s o n
sta g e a n d m an ag ed to b eco m e o n e o f th e b uil d in g b lo ck s o f th e fe stiv a l. F o r th e T a rs u s
Fe stiv a l S h ah m era n Y ear, th ey c re ate d c re ativ e c o stu m es to h on or S h ah m era n w it h th eir
c o sp la y k n ow le d ge a n d c re ate d t h e m ost c o lo rfu l im ag es o f t h e fe stiv a l. H avin g t h eir o w n
priv a te m eet& gre et are a w it h in Te kn osa Gam in g Park o u r, Tu rk e y’s best co sp la ye rs
m an ag ed t o b e t h e m ost a n tic ip ate d a n d p op ula r e le m en t o f t h e e ve n t. A s o f 2 0 23, w e c a n
se e th at c o sp la y is n o lo n ger ju st o n e o f th e c o lo rfu l s ig h ts w e s e e a t g am e fa ir s a n d h as
cre ate d a s e cto r w it h it s n am e. In 2 0 24, w e a re s u re t h at t h e c o sp la y in d ustry w il l a ch ie ve
g re ate r s u cce ss a n d c o n tin ue t o g ro w .
95 M ELO Dİ K IZ IL G Ü N
ME A G EN CY
CO -F O UN DER
G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER
L a te st S it u atio n i n t h e
C osp la y I n d ustry

Man ga a n d a n im e, ro o te d in th e ric h c u lt u re o f J a p an , h ave b eco m e a fa st-g ro w in g
p hen om en on in re ce n t y e ars . B oth a re c o rn ers to n es o f J a p an ese p op ula r c u lt u re w it h
th eir u n iq ue s ty le s, s to rie s a n d a e sth etic s. A lt h ou gh th e te rm “m an ga” d ate s b ack a n
ave ra g e o f 7 0 y e ars , it w as fir s t u se d in th e 19 th c e n tu ry to re fe r to th e s k e tc h es a n d
ca rt o on s d ra w n b y t h e a rt is t H oku sa i t o d ep ic t e ve ry d ay lif e . A nim e, w hic h e m erg ed a s
an e xte n sio n o f m an ga c u lt u re , o w es it s m ain d eve lo p m en t to O sa m u T e zu ka ‘s A stro
B oy s e rie s p ub lis h ed in t h e 6 0 s.
T h e fa ct t h at m an ga a n d a n im e a ttra ct t h e a tt e n tio n o f v ie w ers a n d r e ad ers o f a ll a g es
to d ay is r e la te d t o t h e s ty le s o f t h e w ork s in t h is f ie ld a n d t h e f a ct t h at t h ey a re a h ead o f
th eir alt e rn ativ e s. Th e jo u rn ey of m an ga an d an im e, w hic h have in sp ir e d th e
im ag in atio n a n d n ou ris h ed th e s o u ls o f p eo p le in m an y p art s o f th e w orld , e sp ecia lly
s in ce t h e 8 0 s, h as a ls o p asse d t h ro u gh d if fe re n t s ta g es in T ü rk iy e .
W hil e m an ga c u lt u re w as n ot y e t w id esp re ad in T ü rk iy e , p op ula r a n im es s u ch a s C an d y
C an d y (K ya n d i K ya n d i) , C ap ta in Tsu b asa (K ya p ute n Tsu b asa ), S ail o r M oon (B is h ou jo
S en sh i Sail o r M oon ), D ra g on B all an d P oke m on sta rt e d to b e b ro ad ca st on lo ca l
te le vis io n c h an nels . W it h t h e w id esp re ad u se o f t h e in te rn et in t h e e arly 2 0 00s, m an ga
an d a n im e lo ve rs h ad th e o p port u n it y to b oth g et to k n ow th is c u lt u re c lo se ly a n d
cre ate t h eir o w n c o m mun it ie s t h ro u gh v a rio u s f o ru m s. I n it ia lly t ra n sla te d a n d c ir c u la te d
o n th e in te rn et b y v o lu n te er fa n c o m mun it ie s k n ow n a s “f a n su b s”, m an ga a n d a n im e
beg an to b e o ffic ia lly in clu d ed in th e p ub lis h in g w orld in th e 2 0 10 s in e xc h an ge fo r
lic e n sin g f e es. I n t h e a n im e in d ustry , w here w e c a n t a lk a b ou t s e rio u s f e es f r o m d ub bin g
to a d ap ta tio n to th e la n gu ag e o f th e c o u n try to b e s h ow n, w e s h ou ld n ot fo rg et th e
op en in g-c lo sin g s o n gs p erfo rm ed b y p op ula r m usic ia n s a n d b an d s o f th e p erio d w it h
h ig h r o ya lt ie s.
D UYG U K A LE
G ER EK Lİ Ş E YLE R
R ETA IL M AN AG ER
F . L Â M İA P EK ZER EN
GER EK Lİ Ş E YLE R
D IG IT A L M ED IA
S P EC IA LIS T
96 G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER
M an ga a n d A nim e
in T ü rk iy e

Wit h t h is r is e o ve r t h e y e ars , t h e g am in g a n d m an ga-a n im e s e cto rs h ave b eco m e
tw o im port a n t a re as o f e n te rt a in m en t t h at c o n stit u te im port a n t c o m pon en ts o f
p op ula r c u lt u re a n d a re in e xc h an ge w it h e ach o th er. T h e r e la tio n sh ip b etw een
th e s e cto rs h as in cre ase d it s im pact o n fa n b ase s a s s im il a r th em es, c h ara cte r
d esig n s a n d sto ry lin es h ave b eco m e in te rt w in ed . V id eo g am e a d ap ta tio n s o f
p op ula r fr a n ch is e s s u ch a s D ra g on B all, N aru to a n d O ne P ie ce h ave b een w ell
r e ce iv e d b y a w id e a u d ie n ce . G am es in sp ir e d b y a n im e su ch a s F in al F a n ta sy ,
M eta l G ear So lid , Poke m on , G en sh in Im pact, Le ag u e of Le g en d s or an im e
ad ap ta tio n s have co n trib ute d to th e en ric h m en t of both se cto rs . Su ch
a d ap ta tio n s en ab le m an ga an d an im e fa n s to in te ra ct w it h th eir fa vo rit e
c h ara cte rs , stre n gth en in g th e in te ra ctio n b etw een th e se cto rs . Th is cre ativ e
in te rre la tio n sh ip h as in cre ase d c u lt u ra l in te ra ctio n a n d c o n trib ute d g re atly t o t h e
evo lu tio n o f p op ula r c u lt u re .
Th e in te re st in a n im e a n d m an ga h as a ls o s p re ad a m on g t h e a rt is tic c o m mun it y
in o u r c o u n try . I n t h e 2 0 05s, m an ga d ra w in g p ro d ucts a n d m an ga d ra w in g b ooks
w ere in tro d uce d to th e m ark e t. A noth er d eve lo p m en t in th ese ye ars is th e
em erg en ce o f s tu d en t c lu b s in u n iv e rs it ie s w here a n im e a n d m an ga lo ve rs c a n
co m e to g eth er. S in ce th e 20 00s, va rio u s sc re en in gs an d fe stiv a ls h ave b een
o rg an iz e d in m an y d if fe re n t c it ie s, e sp ecia lly th e J a p an ese A nim atio n D ays a n d
th e J a p an ese F il m F e stiv a l. In t h e s a m e y e ars , a n im e a n d m an ga lo ve rs in g en era l
h ave m ad e it t h eir m is sio n t o p op ula riz e t h is c u lt u re . H ow eve r, s in ce 2 0 15 , w e c a n
sa y th at a n im e h as sp re ad th ro u gh stre am -b ase d so u rc e s. D urin g th is p erio d ,
th ere w ere h ard ly a n y p ro d uctio n s o n t e le vis io n .
9 7 G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER D UYG U K A LE
G ER EK Lİ Ş E YLE R
R ETA IL M AN AG ER
F . L Â M İA P EK ZER EN
GER EK Lİ Ş E YLE R
D IG IT A L M ED IA
S P EC IA LIS T
M an ga a n d A nim e
in T ü rk iy e

On th e o th er h an d , th ere h as b een a s ig n if ic a n t in cre ase in th e c ir c u la tio n a n d
sa le s o f l ic e n se d m an ga.
Th e p art ia l lo ck d ow ns, w hic h s ta rt e d in T ü rk iy e in t h e fir s t m on th s o f 2 0 20 a ft e r
th e C O VID -1 9 p an d em ic s p re ad a cro ss t h e w orld a n d c o n tin ued fo r m ore t h an a
y e ar, ca u se d sig n if ic a n t ch an ges in th e dail y liv e s of in d iv id uals . It is an
u n d en ia b le fa ct th at in d iv id ual- o rie n te d va ria b le s su ch as sp en d in g tim e at
h om e, th e ris e o f d ig it a l p la tfo rm s, tu rn in g to w ard s in d iv id ual a ctiv it ie s d ue to
s o cia l d is ta n cin g ru le s, c u lt u ra l d iv e rs it y , a n d th e n eed to g et a w ay fr o m re alit y
h ave a cce le ra te d t h e s p re ad o f m an ga a n d a n im e c u lt u re . In t h is p erio d ; m an ga
an d a n im e, w hic h d eal w it h m an y d if fe re n t s u b je cts s u ch a s a d ve n tu re , c o m ed y,
sc ie n ce f ic tio n , h orro r, a n d r o m an ce w it h d if fe re n t d ra w in g s ty le s, h ave m an ag ed
to r e ach p eo p le o f a ll a g es b y g oin g b eyo n d t h eir f a n b ase .
M an ga, a n im e a n d g am in g fa n s c o n nect a n d s h are th eir in te re sts a n d p assio n s
th ro u gh s o cia l m ed ia p la tfo rm s, e ve n ts a n d c o m mun it ie s. In th is c o n te xt, th ese
se cto rs h ave c re ate d a c u lt u ra l in fr a stru ctu re w here p eo p le c o m e to g eth er a n d
sh are c o m mon in te re sts .
A s a re su lt , th e m an ga, a n im e a n d g am in g se cto rs in T ü rk iy e a re sh ap ed a n d
su p port e d by not on ly a co n su m er but als o a pro d uctiv e an d cre ativ e
c o m mun it y . A s th e n um ber o f b oth p ro d uce rs a n d c o n su m ers in th ese fie ld s
gro w s, T ü rk iy e ’s p re se n ce in t h ese c re ativ e in d ustrie s w il l b eco m e s tro n ger a n d it s
im port a n t r o le in c ro ss-c u lt u ra l in te ra ctio n w il l c o n tin ue t o g ro w .
98 G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER D UYG U K A LE
G ER EK Lİ Ş E YLE R
R ETA IL M AN AG ER
F . L Â M İA P EK ZER EN
GER EK Lİ Ş E YLE R
D IG IT A L M ED IA
S P EC IA LIS T
M an ga a n d A nim e
in T ü rk iy e

On 2 7 D ece m ber 2 0 23, th e T u rk is h D ata P ro te ctio n A uth orit y p ub lis h ed re ce n t d ecis io n s o f th e
P ers o n al D ata P ro te ctio n B oard (“B oard ”) o n it s w eb s it e . O ne o f th ese d ecis io n s re la te to a d ata
c o n tro lle r fr o m th e T u rk is h g am in g in d ustry , w hic h s h ed s lig h t to d ata p ro ce ssin g a ctiv it ie s in th e
in d ustry , t h e B oard ’s fin d in gs w it h r e sp ect t o t h ose a ctiv it ie s a n d c o m plia n ce c o n sid era tio n s u n d er
P ers o n al D ata P ro te ctio n L a w ( “P D PL”) .
In su m mary , th e co m pla in t su b m it te d to th e B oard b y th e d ata su b je ct in clu d es alle g atio n s
re g ard in g t o t h e fo llo w in g m atte rs : in co m ple te o r in co rr e ct p riv a cy n otic e s, c o okie s p olic y, u n la w fu l
in te rn atio n al tra n sfe r o f p ers o n al d ata , u sa g e o f th ir d -p art y co okie s w it h ou t co n se n t, u sa g e o f
su rv e il la n ce s o ft w are d urin g g am in g a n d d ata c o n tro lle r’s in co m ple te r e sp on se t o t h e d ata s u b je ct.
B oard ’s R ev
“R eg ard
s o ft w are “:
T h e B oard o b se rv e d th at th ere is a h ig h lik e lih ood o f p la ye rs e n gag in g in fr a u d , c h eatin g, a n d
se llin g a cco u n ts t o o th ers , a n d a re c a p ab le o f a u to m atin g t h e p ro g re ssio n o f t h e g am e t h ro u gh
b ot s o ft w are w it h ou t p ers o n ally p la yin g th e g am e to c a rr y o u t th ese a ctiv it ie s. T h e p ro p rie ta ry
s o ft w are u se d b y th e d ata c o n tro lle r a tte m pts to d ete rm in e w heth er a p la ye r is u sin g b ot
so ft w are b y a n aly z in g t h e e xe cu tio n o f e xe fil e s t h at a re o p en ed o r r u n nin g o n t h e c o m pute r a s
so on a s th e g am e is in it ia te d . T h is s o ft w are s p ecif ic a lly a im s to d if fe re n tia te th e ty p es o f o p en
e xe f il e s o n t h e c o m pute r a n d t ra ck s IP c h an ges, a s ig n o f f r a u d a n d c h eatin g. It h as b een n ote d
th at in fo rm atio n is o b ta in ed t h ro u gh t h is s o ft w are w it h ou t a ctu al d ata t ra n sfe r o ve r t h e in te rn et,
a n d th e tra ck in g in vo lv e s m on it o rin g th e IP ad dre ss. Th e B oard co n clu d ed th at th e d ata
c o n tro lle r u se s th e p ro p rie ta ry so ft w are to a sc e rt a in w heth er g am e u se rs e n gag e in c h eatin g
an d /o r f r a u d , a n d t h ere is n o u n la w fu l p ro ce ssin g o f p ers o n al d ata b y a cce ssin g p ers o n al d ata o n
th e p la ye rs ‘ c o m pute rs .
9 9 A SST. P R O F. D R. L A W YE R
M ETE T E V ETO ĞLU
TE V ETO GLU L E G AL
A TTY . C ER EN Ç A KIR
L L.M
T E V ETO GLU L E G AL
G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER
P ro te ctio n O f P ers o n al D ata
In T h e G am in g I n d ustry

10 0 Reg ard
T h e B oard o b se rv e d t h at d ata s u b je cts w ho w is h t o b en efit fr o m t h e o n lin e v ir t u al g am in g s e rv ic e a re
re q uir e d to cre ate a m em bers h ip re g is tra tio n . D urin g th e re g is tra tio n p ro ce ss, d ata su b je cts are
re q ueste d t o c h eck a b ox in d ic a tin g t h at t h ey h ave r e ad , u n d ers to od , a n d a cc e p te d t h e ” S ig n U p P riv a cy
N otic e ” a n d ” P riv a cy P olic y.” W hil e t h e ” S ig n U p P riv a cy N otic e ” a p pears t o b e p re p are d f o r d ata s u b je cts
w ho w il l re g is te r as m em bers an d in gen era l co m plia n t w it h A rt ic le 10 of th e PD PL an d th e
C om mun iq ue o n P riv a cy N otic e s, is th e B oard n ote d th at a m big u ou s e xp re ssio n s su ch a s “…m ay b e
sh are d ” s h ou ld n ot b e in clu d ed .
U pon t h e r e vie w o f t h e t e xt t it le d ” P riv a cy P olic y,” is t h e B oard o b se rv e d t h at t h is t e xt is a n o n lin e p riv a cy
p olic y o ffe re d to vis it o rs , u se rs , an d cu sto m ers b y th e d ata co n tro lle r’s p are n t co m pan y, a m ajo r
sh are h old er o f th e d ata c o n tro lle r, w hom a ls o sh ou ld b e c o n sid ere d a s a d ata c o n tro lle r. T h e B oard
c o n clu d ed th at th is te xt is n ot in c o m plia n ce w it h A rt ic le 10 o f th e P D PL a n d th e C om mun iq ue o n
P riv a cy N otic e s, a n d t h ere fo re , it is n ece ssa ry t o a m en d t h is t e xt w hic h is a ls o a ssu m ed t o b e a cce p te d in
t h e U se r A gre em en t in lin e w it h th e P D PL a n d in c o n sis te n cy w it h o th er te xts p re se n te d to d ata
s u b je cts d urin g t h e m em bers h ip r e g is tra tio n o r r e m ove it c o m ple te ly .
T h e B oard o b se rv e d th at th e “P ers o n al D ata P ro te ctio n P olic y” in clu d es g en era l in fo rm atio n o n th e
p ro ce ssin g o f p ers o n al d ata h ow eve r, w hen c o m pare d t o t h e o th er t w o d ocu m en t, it a d dre sse s a w id er
ca te g ory o f d ata s u b je cts , th e p urp ose s o f p ers o n al d ata p ro ce ssin g a ctiv it ie s c a rr ie d o u t b y th e d ata
c o n tro lle r, c a te g orie s o f p ers o n al d ata , c a te g orie s o f p art ie s w it h w hom p ers o n al d ata a re tra n sfe rre d
an d th e purp ose s of th ose tra n sfe rs . Th e co n te n t is so gen era l th at m ake s th e docu m en t
in co m pre h en sib le a n d it is n ot c le arly u n d ers to od w hic h g ro u p o f d ata s u b je cts , w hic h p ers o n al d ata ,
fo r w hic h p urp ose a n d o n t h e b asis o f w hic h l e g al r e aso n a re p ro ce sse d a n d w hic h t h ir d p art ie s t h e d ata
a re t ra n sfe rre d t o , t h ere fo re , t h e B oard c o n clu d ed t h e p olic y s h ou ld b e a m en d ed t o b e c o m plia n t w it h
th e C om mun iq ué o n P riv a cy N otic e s.
T h e B oard a ls o p oin te d o u t d urin g t h e o n -s it e r e vie w t h at p re se n tin g t h re e d if fe re n t d ocu m en ts c re ate s
a c o m ple x s it u atio n f o r t h e d ata s u b je cts c o n ce rn ed .
G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER A SST. P R O F. D R. L A W YE R
M ETE T E V ETO ĞLU
TE V ETO GLU L E G AL
A TTY . C ER EN Ç A KIR
L L.M
T E V ETO GLU L E G AL
P ro te ctio n O f P ers o n al D ata
In T h e G am in g I n d ustry

10 1 Reg ard
In a d dit io n to th e re vie w o f th e g am in g c o m pan y’s d efe n se , th e B oard in sp ecte d th e T u rk is h T ra d e
R eg is try G aze tte r e g ard in g t h e f o re ig n s h are h old in g s tru ctu re a n d t h e V ER BIS q uery p ag e w it h r e sp ect t o
th e s ta te m en ts r e g ard in g t h e c ro ss-b ord er t ra n sfe rs in o rd er t o in ve stig ate t h e a lle g atio n s in q uestio n .
Fu rt h erm ore , th e B oard c o n d ucte d a n o n -s it e re vie w th ro u gh a v is it to th e g am in g c o m pan y, sin ce a
d ete rm in atio n c o u ld n ot b e m ad e o n w heth er d ata su b je cts ’ e m ail a d d re sse s a n d IP a d dre sse s w ere
b ein g t ra n sfe rre d a b ro ad .
A s a re su lt o f th is re vie w re g ard in g th e is su e o n c ro ss-b ord er tra n sfe rs o f p ers o n al d ata b y th e d ata
c o n tro lle r:
T h e B oard re vie w ed t h e P riv a cy N otic e , P riv a cy P olic y, a n d U se r A gre em en t a va il a b le o n t h e g am in g
co m pan y’s w eb sit e , s c ru tin iz e d s ta te m en ts r e la te d t o c ro ss-b ord er d ata t ra n sfe rs a n d c o n clu d ed t h at
th e s ta te m en ts w ere in f a ct m en tio n ed p ers o n al d ata a re t ra n sfe rre d a b ro ad .
A ls o , th e B oard re vie w ed th e sta te m en ts re g ard in g in te rn atio n al d ata tra n sfe rs w it h in th e d ata
c o n tro lle r’s re g is tra tio n in th e D ata Con tro lle rs Reg is try Syste m (V ER BİS ) an d note d th at th e
sta te m en ts o n V ER BİS in d ic a te s t h e e xis te n ce o f in te rn atio n al d ata t ra n sfe rs .
H ow eve r, b ase d o n t h e o n -s it e r e vie w , t h e B oard d ete rm in ed t h at “…t h e d ata c o n tro lle r c o m pan y h as
p urc h ase d 11 g am e s e rv e rs to b e h eld d om estic a lly , a c o n tra ct h as b een m ad e w it h a c o m pan y fo r
se cu rit y , h ostin g, e tc . s e rv ic e s re la te d to th e s e rv e rs . S cre en sh ots re la te d to th e b ack u p o f d ata b ase s
p ro vid ed b y t h e d ata c o n tro lle r h ave b een e xa m in ed , a n d it h as b een fo u n d t h at in fo rm atio n w it h in
t h e s c o p e o f o n lin e v ir t u al g am es (s u ch a s g am e le ve l, it e m s u se d in t h e g am e, e tc .) is b ack e d u p o n a
c lo u d c o m putin g p la tfo rm , b ut th e p ers o n al d ata o f p la ye rs /m em bers is n ot b ack e d u p o n c lo u d .
Th ere fo re , th e B oard c o n clu d ed th at th e d ata c o n tro lle r h old s th e g am e se rv e rs d om estic a lly a n d
th ere a re n o in te rn atio n al t ra n sfe rs o f p ers o n al d ata o f t h e d ata s u b je cts w ho a re g am ers /m em bers .”
G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER A SST. P R O F. D R. L A W YE R
M ETE T E V ETO ĞLU
TE V ETO GLU L E G AL
A TTY . C ER EN Ç A KIR
L L.M
T E V ETO GLU L E G AL
P ro te ctio n O f P ers o n al D ata
In T h e G am in g I n d ustry

10 2 On t h e l a w fu ln ess o f p ers o n al d ata p ro ce ss
T h e B oard n ote d th at o n d ata c o n tro lle r’s w eb sit e , m an d ato ry c o okie s, fu n ctio n al c o okie s, a n d
ta rg etin g/a d ve rt is in g c o okie s a re u se d . O n t h e c o okie p op -u p b an ner, t w o o p tio n s a re p re se n te d t o
w eb sit e vis it o rs : “u se o n ly n ece ssa ry c o okie s” a n d “a llo w a ll c o okie s” w hic h m ean s th at fo r th e
p ro ce ssin g o f p ers o n al d ata v ia c o okie s o th er t h an n ece ssa ry c o okie s, t h e o p tio n “a llo w a ll c o okie s”
is p re se n te d , o p tin g fo r th e ro u te o f o b ta in in g c o lle ctiv e e xp lic it c o n se n t w it h ou t o ffe rin g d ata
s u b je cts t h e o p tio n t o c h oose . H ow eve r, s in ce e xp lic it c o n se n t m ust b e o b ta in ed t h ro u gh t h e “o p t-
in ” m eth od f o r e ach t y p e o f c o okie s r e q uir in g e xp lic it c o n se n t, t h e d ata c o n tro lle r’s e xp lic it c o n se n t
te xt is fo u n d to im pair th e e le m en ts o f “s p ecif ic it y ” a n d “g iv e n w it h fr e e w il l” o f e xp lic it c o n se n t
un d er A rt ic le 5 o f t h e P D PL, a n d a la w fu l p ers o n al d ata p ro ce ssin g a ctiv it y is n ot c a rr ie d o u t w it h in
t h e s c o p e o f A rt ic le 5 .
O n th e o th er h an d , o n th e c o okie s ta b le fo u n d in th e “C ookie s S ta te m en t” a n d “C oo kie s P olic y”
p ub lis h ed o n t h e w eb sit e o f t h e d ata c o n tro lle r, it is s ta te d t h at v a rio u s c o okie s a re u se d b y t h ir d
p art y c o okie p ro vid ers in th e c a te g ory o f “n ece ssa ry c o okie s”, b ut a s sta te d in th e G uid elin es o n
C ookie s A pplic a tio n s, in c a se s w here t h ir d p art y c o okie s a re p la ce d o n a w eb sit e , v is it o rs s h ou ld b e
in fo rm ed c le arly a n d th eir c o n se n t m ust b e o b ta in ed , a n d in c a se s w here w eb sit e s o p era tin g in
T u rk e y c a rry o u t in te rn atio n al d ata t ra n sfe r a ctiv it ie s v ia c o okie s p ro vid ed b y c o m pan ie s o p era tin g
ab ro ad , th is in te rn atio n al d ata tra n sfe r activ it y m ust b e ca rr ie d ou t in acc o rd an ce w it h th e
co n d it io n s in A rt ic le 9 o f th e L a w . T h e B oard c o n clu d ed th at in th is c a se e xp lic it c o n se n ts o f th e
d ata su b je cts w ere n ot o b ta in ed a n d th e p ers o n al d ata w ere tra n sfe rre d a b ro ad in v io la tio n o f
A rt ic le 9 o f t h e L a w .
In t e rm s o f fu lf
c o ok th e B oard d ete rm in ed th at d if fe re n t in fo rm atio n re g ard in g c o okie s a re p ro vid ed o n th e
ta b le s in th e “C ookie s P olic y” an d “C ookie s Sta te m en t” on th e w eb sit e . Th ere fo re , th e B oard
c o n clu d ed t h at it is n ece ssa ry t o u p d ate a n d h arm on iz e t h e c o okie s t a b le s fo r p ro p erly in fo rm in g
th e v is it o rs o f t h e w eb sit e .
G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER A SST. P R O F. D R. L A W YE R
M ETE T E V ETO ĞLU
TE V ETO GLU L E G AL
A TTY . C ER EN Ç A KIR
L L.M
T E V ETO GLU L E G AL
P ro te ctio n O f P ers o n al D ata
In T h e G am in g I n d ustry

10 3 Th e s a n ct
R eg ard
A n a d m in is tra tiv e fin e o f 7 5 0 ,0 00 T R Y is im pose d o n t h e d ata c o n tro lle r fo r t h e u n la w fu l p ers o n al
d ata p ro ce ssin g a ctiv it y re g ard in g th e in te rn atio n al tra n sfe r o f p ers o n al d ata u sin g th ir d -p art y
c o okie s in th e m an d ato ry c o okie s c a te g ory in v io la tio n o f th e c o n d it io n s fo r la w fu l in te rn atio n al
d ata t ra n sfe rs , r e su lt in g in v io la tio n o f d ata s e cu rit y o b lig atio n s o f t h e d ata c o n tro lle r.
T h e B oard in stru cte d th e d ata co n tro lle r to up d ate /a m en d th e C ookie s P olic y an d C ookie s
S ta te m en t docu m en ts to be co n sis te n t an d harm on iz e d w it h each oth er, w hil e in clu d in g
in fo rm atio n o n in te rn atio n al d ata t ra n sfe r v ia c o okie s in a cco rd an ce w it h t h e la w a n d t h e C ookie s
P ra ctic e s G uid e.
Th e B oard in stru cte d th e d ata c o n tro lle r th at n ece ssa ry a rr a n gem en ts sh ou ld b e m ad e o n th e
w eb sit e to o b ta in se p ara te e xp lic it c o n se n ts fr o m d ata su b je cts fo r th e in te rn atio n al tra n sfe r o f
p ers o n al d ata v ia t h e u sa g e o f c o okie s, a n d t h e B oard s h ou ld b e in fo rm ed a cc o rd in gly .
R eg ard
T h e d ata c o n tro lle r is in stru cte d t o a m en d t h e d ocu m en ts t it le d “P riv a cy N otic e ,” “S ig n U p P riv a cy
N otic e ,” a n d ” P ers o n al D ata P ro te ctio n P olic y” p ub lis h ed o n it s w eb sit e s o t h at t h ey c o rr e sp on d w it h
e ach o th er, a s w ell a s w it h th e in fo rm atio n e n te re d in to V ER BIS a n d e n su re th at th ey a re in
a cco rd an ce w it h t h e l a w . T h e d ata c o n tro lle r is f u rt h er in stru cte d t o in fo rm t h e B oard a cc o rd in gly .
G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER A SST. P R O F. D R. L A W YE R
M ETE T E V ETO ĞLU
TE V ETO GLU L E G AL
A TTY . C ER EN Ç A KIR
L L.M
T E V ETO GLU L E G AL
P ro te ctio n O f P ers o n al D ata
In T h e G am in g I n d ustry

10 4 Con sid erin g th at p ers o n al d ata o f g am ers /m em bers a re n ot tra n sfe rre d a b ro ad th ro u gh g am e
se rv e rs d ue t o t h e d om estic lo ca tio n o f t h e g am e s e rv e rs , t h e d ata c o n tro lle r is in stru cte d t o u p d ate
th e se ctio n s re la tin g to th e in te rn atio n al tra n sfe r o f p ers o n al d ata in th e “P riv a cy P olic y,” “U se r
A gre em en t,” “S ig n U p P riv a cy N otic e ,” a n d “P ers o n al D ata P ro te ctio n P olic y” p ub lis h ed o n th e
w eb sit e , a s w ell a s in t h e V ER BIS r e g is tra tio n , a n d t o in fo rm t h e B oard a cc o rd in gly .
R eg ard
G iv e n t h at t h e d ata c o n tro lle r p urc h ase d 1 1 g am e s e rv e rs t o b e lo ca te d w it h in t h e c o u n try , e n te re d in to
a S erv ic e A gre em en t w it h a c o m pan y f o r s e cu rit y , h ostin g, a n d o th er s e rv ic e s r e la te d t o t h e s e rv e rs , a n d
p ay a m on th ly s e rv ic e fe e fo r t h ese s e rv ic e s, a n d c o n sid erin g t h at t h e n um bers o f t h e d ata c o n tro lle r’s
g am e s e rv e rs in th e c o m pan y’s s e rv e r ro om m atc h th e n um bers s p ecif ie d in th e S erv ic e A gre em en t,
a n d d ata r e la tin g t o o n lin e v ir t u al g am es (g am e le ve ls , in -g am e it e m s, e tc .) w it h in t h e s c o p e o f o n lin e
vir t u al g am es is b ack e d u p in a c lo u d c o m putin g s y ste m , e xc lu d in g th e b ack u p o f p ers o n al d ata o f
g am ers /m em bers ; th e B oard c o n clu d ed th at th e d ata c o n tro lle r k e ep s th e g am e s e rv e rs w it h in th e
co u n try , a n d t h ere a re n o in te rn atio n al t ra n sfe rs o f p ers o n al d ata c o n d ucte d a n d n o a ctio n is n ece ssa ry
a g ain st t h e d ata c o n tro lle r u n d er t h e L a w .
Reg ard
C on sid erin g th e s o ft w are in q uestio n , w hic h is u se d b y th e d ata c o n tro lle r d urin g o n lin e g am in g, is
d esig n ed to d is tin gu is h th e ty p e o f “.e xe ” fil e s w it h th e p urp ose o f d ete ctin g w heth er a so ft w are is
b ein g u se d fo r c h eatin g a n d fr a u d b y th e g am e u se rs ; is th e B oard d ete rm in ed th at th ere is n o
un la w fu l pro ce ssin g of pers o n al data by acc e ssin g co m pute rs of data su b je cts who are
g am ers /m em bers . T h ere fo re , n o a ctio n w as t a ke n a g ain st t h e d ata c o n tro lle r u n d er t h e L a w .
G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER A SST. P R O F. D R. L A W YE R
M ETE T E V ETO ĞLU
TE V ETO GLU L E G AL
A TTY . C ER EN Ç A KIR
L L.M
T E V ETO GLU L E G AL
P ro te ctio n O f P ers o n al D ata
In T h e G am in g I n d ustry

Em plo yin g se rio u s g am es in e n d -u se r in d ustrie s su ch a s e d uca tio n , tra in in g,
p ro b le m id en tif ic a tio n , a d va n ce d p ro b le m -s o lv in g sk il ls , te am work sk il ls a n d
d ecis io n m akin g is r e p ort e d t o b e q uit e b en efic ia l.
T h e S erio u s G am es G lo b al M ark e t R ep ort 2 0 24 o ffe rs a c o m pre h en siv e a n aly sis
o f t h e c u rre n t a n d p ro sp ectiv e s ta tu s o f t h e S erio u s G am es in d ustry , p re se n tin g
a d eta il e d e va lu atio n .
Th e S erio u s G am es G lo b al M ark e t R ep ort 2 0 23 s h ow ed t h at g ro w th r a te s w en t
up fr o m 2 2.5 % in 2 0 22 w it h 8 .3 1 b il lio n d olla rs to 10 .1 8 b il lio n in 2 0 23. It is
e stim ate d th at th is n um ber w il l b e 14 .0 6 b il lio n d olla rs in 2 0 24. T h e se rio u s
gam es m ark e t is p ro je cte d to e xp erie n ce a c o m pou n d g ro w th ra te o f 2 5.4 3%
w it h in t h e p erio d f r o m 2 0 24 t o 2 0 29 , r e ach in g 4 3.6 5 b il lio n d olla rs in 2 0 29 .
S m art p hon es a n d c o n so le s s h are d fir s t p la ce in 2 0 20 o n th e g am e p la tfo rm s
mark e t r a n kin gs. H ow eve r, s m art p hon es w il l lik e ly e xp erie n ce m ore s u b sta n tia l
g ro w th in t h e m ark e t in 2 0 30 .
Sm art p hon es
C on so le s
P C
O th er
10 5 A FR A Ç A LIK
T E C H N O LO GY
GAM IF IC A TIO N A N D
ED UCA TIO N
ASSO CIA TİO N V IC E-
C H AIR PER SO N O F T H E
BO AR D
An E va lu at G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER
W hat’s t h e S ta te o f
S erio u s G am es i n T ü rk iy e ?

You c a n s e e t h e r a n kin g f o r a p p-b ase d m ark e t g ro w th r a te s in 2 0 30 h ere :
S im ula tio n a n d E d uca tio n
R ese arc h a n d P la n nin g
A dve rt is e m en ts a n d M ark e tin g
H um an R eso u rc e s
O th er
* Th e S
se g m en ts .
In te rm s of re g io n al gro w th , it is pre d ic te d th at M id dle East an d A fr ic a w il l
e xp erie n ce t h e b ig gest C om pou n d G ro w th R ate in t h e f o re ca st p erio d ( 2 0 24-2 0 29 ).
G lo b al S er
Serio u s g am es a re d ig it a l a p plic a tio n s, w it h th eir b asic fu n ctio n b ein g to in fo rm ,
tra in , h elp m em oriz e , a n d e d uca te e n d -u se rs . T h ey a re p rim aril y u se d in e d uca tio n
an d t ra in in g.
Th e G lo b al S erio u s G am es M ark e t re p ort is c o m pris e d o f d if fe re n t s e g m en ts b ase d
o n re g io n (c o u n try ), co m pan y, gen re an d ap plic a tio n . Und ers ta n d in g th ese
se g m en ts h elp s id en tif y th e s ig n if ic a n ce o f d if fe re n t fa cto rs th at c o n trib ute to th e
m ark e t’s g ro w th .
10 6 An E va lu at A FR A Ç A LIK
T E C H N O LO GY
GAM IF IC A TIO N A N D
ED UCA TIO N
ASSO CIA TİO N V IC E-
C H AIR PER SO N O F T H E
BO AR D
G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER
W hat’s t h e S ta te o f
S erio u s G am es i n T ü rk iy e ?

Healt h
S p ace a n d D efe n ce
S ta te
E d uca tio n
R eta il
M ed ia a n d E n te rt a in m en t
O th ers
Y ou c a n fin d in fo rm atio n su ch a s a d eta il e d d esc rip tio n o n a ll o f th e fa cto rs th at
affe ct t h e g ro w th o f p la ye rs in t h e s e rio u s g am es m ark e t a s w ell a s c o m pan y p ro fil e s,
p ro d uct p ort fo lio s, m ark e tin g s tra te g ie s, t e ch nolo g y in te g ra tio n s a n d p la ye rs in t h is
s p ecif ic m ark e t. D esig n in g D ig it a lly , In c., D ig in ext, CCS D ig it a l Ed uca tio n Ltd .,
A pplie d R ese arc h A sso cia te In c., an d G re n d el G am es are th e m ajo r co m pan ie s
o p era tin g in t h e S erio u s G am es m ark e t.
S im ofu n , w hic h b eg an o p era tio n s in o u r c o u n try a s t h e g am in g u n it o f S im so ft , h as
b een d eve lo p in g fiv e s e rio u s g am es s in ce 2 0 22 s u ch a s M eg a C ap it a l, w here in u se rs
c a n g et r e alis tic r e su lt s fo r t h eir s tra te g ie s a n d d ecis io n s in a v ir t u al e co sy ste m , a n d
P re so re , w hic h a im s to e d uca te p atie n t re la tiv e s a n d th e p ub lic a t la rg e a b ou t th e
p re ve n tio n o f p re ssu re s o re s, a ls o k n ow n a s b ed so re s.
P la y M arm ara G ıd a g am e, a s p art o f th e M arm ara U rb an F o ru m 2 0 23 (M AR U F),
p re se n te d jo in t d ecis io n m akin g p ro ce ss e s o n th e su b je ct o f th e su sta in ab il it y o f
fo od p ro d uctio n a n d s u p ply c h ain s in t h e M arm ara R eg io n t o u se rs in t h e fo rm o f a
s e rio u s g am e.
10 7 An E va lu at A FR A Ç A LIK
T E C H N O LO GY
GAM IF IC A TIO N A N D
ED UCA TIO N
ASSO CIA TIO N V İC E-
C H AIR PER SO N O F T H E
BO AR D
G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER
W hat’s t h e S ta te o f
S erio u s G am es i n T ü rk iy e ?

HAVELS A N , on e of th e m ost p ro m in en t co m pan ie s in th e d efe n se in d ustry , is als o
in vo lv e d in t h e s e rio u s g am es in d ustry w it h t h e M ala zg ir t P ro je ct. T h ey s tru ck a d eal w it h
E p ic G am es la st y e ar t o u se U nre al E n gin e in t h eir s e rio u s g am e’s in fr a stru ctu re w it h in t h e
M ala zg ir t P ro je ct. T h is w il l h elp su p port th e p ro je ct w it h a g am e e n gin e th at a llo w s
re alis tic r e n d erin g o f r e al e n vir o n m en ts a n d w ar e n vir o n m en ts w it h o u te r w orld e ffe cts . It
w il l p ro vid e a b ette r u n d ers ta d in g in t e rm s o f h ow it c re ate s 3 D im ag es, t h e in te ra ctio n s
b etw een th em a n d th e p ro je ct’s b en efit s in e d uca tio n . T h e fir s t p hase o f th e p ro je ct is
a lr e ad y c o m ple te , a n d B ayra kta r T B 3 t o o k it s fir s t flig h t in H AVELS A N M ala zg ir t , m ark in g
an im port a n t m il e sto n e.
A part fr o m a ca d em ic stu d ie s co n d ucte d in u n iv e rs it ie s o n se rio u s g am es, th ere is a
g ro w in g in te re st in m aste r’s a n d d octo ra l t h ese s fo cu sin g o n t h is s u b je ct. S erio u s g am es
in h ealt h a n d e n gin eerin g a re e sp ecia lly p ro m in en t a s s u b je ct o f t h e t h ese s in 2 0 23.
In th e se rio u s gam es co m petit io n org an iz e d by th e In te rs e rv ic e /In d ustry Tra in in g,
Sim ula tio n a n d E d uca tio n C on fe re n ce (N TS A ’s I/ IT S E C C on fe re n ce ), 1 7 fin alis ts c o m pete d
in 7 d if fe re n t c a te g orie s. H ere a re t h e w in n ers f o r e ach c a te g ory :
B est G en era l A ud ie n ce S erio u s G am e: C ard io E x b y L e ve l E x
B est S ta te A ud ie n ce S erio u s G am e: B O RG S p ace ™ b y B oeco re
B est XR Serio u s G am e: Fir e arm Safe H an d lin g Vir t u al R ealit y Tra in in g b y B ooz A lle n
H am il t o n
B est S tu d en t-D eve lo p ed S erio u s G am e L im bit le ss J o u rn ey b y L im bit le ss S o lu tio n s U CF
Th e I n nova tio n A w ard : P ost B ra in I n ju ry V R -B ase d R eh ab il it a tio n b y B lu eH alo
S tu d en ts ‘ C hoic e : P ra xis : T il l N ext B il l b y C an to n d e V au d
P ub lic ‘s C hoic e : D ysle xia I n te rv e n tio n T ra in in g f o r E d uca to rs b y B all A ero sp ace in p art n ers h ip
w it h A FR L G RIL L®
1 0 8 An E va lu at A FR A Ç A LIK
T E C H N O LO GY
GAM IF IC A TIO N A N D
ED UCA TIO N
ASSO CIA TİO N V IC E-
C H AIR PER SO N O F T H E
BO AR D
G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER
W hat’s t h e S ta te o f
S erio u s G am es i n T ü rk iy e ?

Gam fe d Tu rk e y te am p ub lis h ed th e g am e ca lle d “P ro to n or”, w hic h w as d eve lo p ed in th e
“E art h q uake G am e J a m ” e ve n t t h ey o rg an iz e d a ft e r t h e F e b ru ary 6 e art h q uake s, o n A nd ro id a n d
A pp S to re p la tfo rm s u n d er t h e n am e “P ro te o ” in 2 0 23. S earc h a n d re sc u e s u p port c a m e fr o m
va rio u s c o u n trie s t o t h e e art h q uake z o n e. O ne o f t h ese c o u n trie s, P ro te o , t h e s e arc h a n d r e sc u e
d og a cco m pan yin g t h e M exic a n t e am , h ad lo st h is lif e in T ü rk iy e a s a r e su lt o f h is h ero ic e ff o rt s .
F o r t h is re aso n , t h e n am e “P ro te o ” w as c h ose n b y t h e G am fe d t e am t o e xp re ss t h eir g ra tit u d e
an d re sp ect fo r h im . T h e m ain o b je ctiv e o f th e g am e is to s im ula te a s e arc h a n d re sc u e d og
re ce iv in g sp ecia l tra in in g a g ain st e art h q uake s a n d re sc u in g th ose tra p ped u n d er th e ru b ble
d urin g a n e art h q uake .
Th e “T ra in in g T ra ck ” in t h e g am e c o n sis ts o f 6 d if fe re n t t ra ck s t h at a llo w p la ye rs t o e xp lo re t h e
p ote n tia l o f th e d og ‘s e n d ura n ce , sp eed , a n d stre n gth . T h ere a re 3 d if fe re n t m is sio n s: F o re st,
A va la n ch e, a n d E art h q uake . T h e r e sc u e d og a im s t o f u lf il l it s t a sk s b y u sin g s k il ls s u ch a s s n if fin g,
d ig gin g, a n d c a rry in g.
10 9 An E va lu at A FR A Ç A LIK
T E C H N O LO GY
GAM IF IC A TIO N A N D
ED UCA TIO N
ASSO CIA TİO N V IC E-
C H AIR PER SO N O F T H E
BO AR D
G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER
W hat’s t h e S ta te o f
S erio u s G am es i n T ü rk iy e ?

20 2220 23
20 22 – 2 0 23
T Ü RK İY E G A M E M ARK ET
C O M PA RIS O N

20 2220 23 Pop ula tio n o f T ü rk iy e in 2 0 22:
8 5.2 79 .5 53
2 2% A ged 0 – 1 4
6 8 .1 % A ged 1 5 – 6 4
9.9 % A ged 6 4 a n d a b ove
So u rc e : T h e T u rk is h S ta tis tic a l I n stit u te ( T Ü İK ) 111
P op ula tio n o f T ü rk iy e in 2 0 23:
8 5.3 7 2 .3 7 7
2 1.4 % A ged 0 – 1 4
6 8 .3 % A ged 1 5 – 6 4
10 .2 % A ged 6 4 a n d a b ove
TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23 P O PU LA TIO N GAM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

In te rn et U se rs :
7 2 .0 00.0 00
85% of t h e p op ula tio n is
c o n necte d t o t h e in te rn et
* I n te rn et a cce ss a t h om e 9 4,1 %* I n d iv id uals in t h e 1 6 -7 4 a g e g ro u p* I n te rn et u sa g e p erc e n ta g es b ase d o n g en d er M ale 8 9,1 % – F e m ale 8 0 ,9 %
2 0 2220 23
TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23 * I n te rn et a cce ss a t h om e 9 5,5 %* I n d iv id uals in t h e 1 6 -7 4 a g e g ro u p* I n te rn et u sa g e p erc e n ta g es b ase d o n g en d erM ale 9 0 ,9 % – F e m ale 8 3,3 %
I n ste rn et U se rs :
7 4 .3 6 0 .0 00+
87,1 % of t h e p op ula tio n is
c o n necte d t o t h e in te rn et
112 So u rc e : T h e T u rk is h S ta tis tic a l I n stit u te ( T Ü İK )
http s:/ /d ata .t u ik .g ov.t r/ I N TE R N ET U SE R S GAM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

20 22
Fa ce b oo k: 5 4 M il lio n U se rs ( + /- )
Y ou tu b e: 6 0 M il l io n U se rs ( + /- )
In sta g ra m : 6 4 M il lio n U se rs ( + /- )
T ik to k: 3 4 M il lio n U se rs ( + /- )
T w it te r: 2 0 M il lio n U se rs ( + /- )
S n ap ch at: 2 5.5 M il lio n U se rs ( + /- )
T w it c h T V : 5 .7 M il lio n U niq ue M on th ly U se rs ( + /- )
D is c o rd : 1 4 M il lio n U niq ue U se rs ( + /- )
T Ü RKİY E G AM E M AR KET R EP O RT 2 0 23 113 So u rc e : o osg a.c o m /s o cia l- m ed ia /t u r/
S o u rc e : n ap ole o n ca t.c o m /s ta ts /s o cia l- m ed ia -u se rs -in -t u rk e y/2 0 23/
S o u rc e : o b erlo .c o m /s ta tis tic s/s n ap ch at-u se rs -b y-c o u n try
A ctiv e S o cia l M ed ia U se rs :
6 9.0 00.0 00+
Th e ave ra g e am ou n t o f tim e in te rn et
u se rs ag ed 16 -6 4 sp en d eve ry d ay o n
so cia l m ed ia : 2 H ou rs 4 7 M
S O CIA L M ED IA U SE R S
2 0 23
Activ e S o cia l M ed ia U se rs :
7 0 .0 00.0 00+
Fa ce b oo k: 6 5 M il lio n U se rs ( + /- )
Y ou tu b e: 5 8 M il l io n U se rs ( + /- )
In sta g ra m : M il lio n U se rs ( + /- )
T ik to k: 3 5 M il lio n U se rs ( + /- )
T w it te r: 2 0 M il lio n U se rs ( + /- )
S n ap ch at: 2 0 M il lio n U se rs ( + /- )
T w it c h T V : 6 M il l io n U niq ue M on th ly U se rs ( + /- )
L in ke d in : 1 5 M il l io n U se rs ( + /- )
T h e ave ra g e am ou n t o f tim e in te rn et
u se rs ag ed 16 -6 4 sp en d eve ry d ay o n
so cia l m ed ia : 2 H ou rs 4 4 M
F ig u re s a re b ase d o n a ve ra g es o f d ata f r o m d if fe re n t s o u rc e s. I t w il l b e
up d ate d if m ore r e ce n t a n d c le are r d ata a re a va il a b le .
G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

20 2220 23 Mob il e U se rs : 9 0 .7 78 .3 2 8
10 7,2 % M ob il e / P op ula tio n
75 – 8 0 % Sm art p hon es / M ob il e
S m art p hon e U se rs :
6 4.3 0 0.4 2 0 ( + / – )
M ob il e U se rs : 9 1.3 6 3.2 6 0 +
113 ,5 % M ob il e / P op ula tio n
75 – 8 0 % Sm art p hon es / M ob il e
S m art p hon e U se rs :
6 7.7 4 5.0 67 ( + / – )
T Ü RKİY E G AM E M AR KET R EP O RT 2 0 23 N um ber o f 4 .5 G C usto m ers : 8 4 M il lio n
N um ber o f 3 G C usto m ers : 4 .4 M il lio n
O th er: 2 G a n d M 2M
114 N um ber o f 4 .5 G C usto m ers : 8 4 M il lio n
N um ber o f 3 G C usto m ers : 5 .2 + M il lio n
O th er: 2 G v e M 2M
N um ber o f c u sto m ers w it h a 4 .5 G c o m patib le d evic e a n d S IM c a rd N um ber o f c u sto m ers w it h a 4 .5 G c o m patib le d evic e a n d S IM c a rd S o u rc e : I n fo rm atio n a n d C om mun ic a tio n T e ch nolo g ie s A uth orit y ( IC TA ) T ü rk iy e
E le ctro n ic C om mun ic a tio n s S ecto r 2 0 23 2 n d Q uart e r M ark e t D ata R ep ort M OBIL E U SE R S GAM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

20 2220 23 Gam ers : 4 4.0 00.0 00+
To ta l G am er R eve n ue:
6 25.0 00.0 00 U SD ( + / – )
– M ob
– P C : 1 7 5.0 00.0 00 U SD ( + / – )
– C on so le : 1 7 5.0 00.0 00 U SD ( + / – )
1 D olla r = 2 4 T R Y1 D olla r = 1 6 .5 8 T R Y
G am ers : 4 7.0 00.0 00+
To ta l G am er R eve n ue:
5 8 0 .0 00.0 00 U SD ( + / – )
– M ob
– P C : 1 4 5.0 00.0 00 U SD ( + / – )
– C on so le : 1 2 0 .0 00.0 00 U SD ( + / – )
T Ü RKİY E G AM E M AR KET R EP O RT 2 0 23 115 G A M ER S A N D R EV EN UE GAM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

MOBIL E : 4 2 M il lio n G am ers ( + / – )
P C : 2 4 – 2 5 M il lio n G am ers ( + / – )
C O NSO LE : 1 5 M il lio n G am ers ( + / – )
T Ü RKİY E G AM E M AR KET R EP O RT 2 0 23 B re ak d ow n o f G am ers b y P la tfo rm ( E stim ate d ) 116
2 0 2220 23 MOBIL E : 4 4 M il lio n G am ers ( + / – )
P C : 2 0 M il lio n G am ers ( + / – )
C O NSO LE : 1 1 M il lio n G am ers ( + / – )
G A M ER S B Y P LA TFO RM S GAM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

Aged 1 8 – 2 4 2 7%
A ged 2 5 – 3 4 3 8 %
A ged 3 5 – 4 4 3 0 %
A ged 4 5 – 5 4 4 %
A ged 5 5 – 6 4 1 %
A ged 1 8 – 2 4A ged 2 5 – 3 4A ged 3 5 – 4 4A ged 4 5 – 6 5 0 %1 0 %2 0 %3 0 %4 0 %
T Ü RKİY E G AM E M AR KET R EP O RT 2 0 23 G am ers B y A ge 20 22 25-3 0 %35 -4 0 %25-2 7%10 % ( + / – ) 1 17
2 0 23
Gam ers B y A ge 2 0 23 So u rc e : G am in g I n T u rk e y | M EN A | E U A ged 1 8 – 2 4 2 5 – 3 0 %
A ged 2 5 – 3 4 3 5 – 4 0%
A ged 3 5 – 4 4 2 5 – 2 7 %
A ged 4 5 – 6 5 1 0 % ( + / – )
G A M ER S B Y A GE GAM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23
0 %1 0 %2 0 %3 0 %4 0 %5 0 %6 0 % F e m ale G am ers M ale G am ers
4 5%55% 118
2 0 23
So u rc e : S ta tis ta G lo b al C on su m er S u rv e y 2 0 23
S o u rc e : G am in g I n T u rk e y | M EN A | E U G A M ER S B Y G EN DER GAM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23
2 0 2220 23
119
H
7 0 %
M
25%
L o w I n co m e
5%
H
7 5%
M
2 0 %
Lo w I n co m e
5%
So u rc e : S ta tis ta V id eo G am es H ig h lig h ts 2 0 22 T ü rk iy e
S o u rc e : G am in g I n T u rk e y | M EN A | E U G A M ER S B Y I N CO M E GAM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23 12 0 Th e N um bers P ro vid ed A re M ed ia n E stim ate sR ob lo x
Su b w ay S u rfe rs
P U BG M OBIL E
10 1 Y ü zB ir O ke y P lu s
W ord s o f W on d ers : C ro ssw ord
T ra ffic R id er
C an d y C ru sh S ag a
E A S P O RTS F C ™ M ob il e S o cce r
G oin g B alls
M y T a lk in g T o m 2
P ia n o S ta r: T a p M usic T il e s
R ace M aste r 3 D – C ar R acin g
R oya l M atc h
S tic k m an P art y 2 3 4 M in iG am es
H ay D ay
1
2
3
4
5
6
7
8
9
1 0
11
12
13
14
15
9.5 0 0.0 00 + / –
8 .5 0 0.0 00 + / –
7 .0 00.0 00 + / –
6 .0 00.0 00 + / –
6 .0 00.0 00 + / –
5 .5 0 0.0 00 + / –
5 .0 00.0 00 + / –
4 .5 0 0.0 00 + / –
4 .5 0 0.0 00 + / –
4 .5 0 0.0 00 + / –
4 .5 0 0.0 00 + / –
4 .5 0 0.0 00 + / –
4 .5 0 0.0 00 + / –
4 .0 00.0 00 + / –
4 .0 00.0 00 + / –
R ob lo x C orp ora tio n
SY B O G am es
Te n ce n t
Z yn ga I n c.
F u go G am es
sk g am es
K in g
Ele ctro n ic A rt s
S u p ers o n ic S tu d io s L T D
O utfit 7 L im it e d
Tin ym ax
S ayG am es L td
D re am G am es, L td .
Pla yM ax G am e S tu d io
S u p erc e ll
T O P 1 5 M OBIL E G A M ES – F R EE C A TE G O RY D O W NLO ADSGAM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23 12 1 Th e N um bers P ro vid ed A re M ed ia n E stim ate sP U BG M OBIL E
10 1 Y ü zB ir O ke y P lu s
C an d y C ru sh S ag a
R ob lo x
M ob il e L e g en d s: B an g B an g
eFo otb all™ 2 0 24
R oya l M atc h
C la sh o f C la n s
R is e o f K in gd om s
Gard en sc a p es
10 1 O ke y Y alla – S esli O da
Lo rd s M ob il e S h re k K in gd om G O !
W hit e o u t S u rv iv a l
E A S P O RTS F C ™ M ob il e S o cce r
P oké m on G O
1
2
3
4
5
6
7
8
9
1 0
11
12
13
14
15
Te n ce n t
Z yn ga I n c.
K in g
R ob lo x C orp ora tio n
M oon to n
K O NAM I
Dre am G am es
S u p erc e ll
L il it h G am es
P la yrix
Y alla G am e
IG G.C O M
Cen tu ry G am es P te . L td .
Ele ctro n ic A rt s
N ia n tic , I n c.
11.0 00.0 00 U SD + / –
1 0 .0 00.0 00 U SD + / –
7.0 00.0 00 U SD + / –
7.0 00.0 00 U SD + / –
6.0 00.0 00 U SD + / –
5.0 00.0 00 U SD + / –
5.0 00.0 00 U SD + / –
5.0 00.0 00 U SD + / –
5.0 00.0 00 U SD + / –
4.0 00.0 00 U SD + / –
4.0 00.0 00 U SD + / –
3 .5 0 0.0 00 U SD + / –
3.5 0 0.0 00 U SD + / –
3.5 0 0.0 00 U SD + / –
3.5 0 0.0 00 U SD + / –
T O P 1 5 M OBIL E G A M ES – F R EE C A TE G O RY R EV EN UE GAM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23 12 2 Th e N um bers P ro vid ed A re M ed ia n E stim ate s
4 0 .0 00 +
2 5.0 00 +
1 5 .0 00 +
1 0 .0 00 +
1 0 .0 00 +
1 0 .0 00 +
8 .0 00 +
7 .0 00 +
7 .0 00 +
7 .0 00 +
5 .0 00 +
5 .0 00 +
4 .0 00 +
4 .0 00 +
3 .5 0 0 +
1
2
3
4
5
6
7
8
9
1 0
11
12
13
14
15
Moja n g
R ock sta r G am es
R O RTO S S R L
Rock sta r G am es
M arm ala d e G am e S tu d io
R ob To p G am es
Fa tih B ece re n
Fa tih B ece re n
C on ce rn ed A pe
N dem ic C re atio n s
N ot D op ple r
C lic k te am U SA L LC
5 0 5 G am es
50 5 G am es
C lic k te am U SA L LC
M in ecra ft
G ra n d T h eft A uto : S an A nd re as
R FS – R eal F lig h t S im ula to r
G ra n d T h eft A uto : V ic e C it y
M on op oly
G eo m etry D ash
A ylık D is to p ya
M esih
S ta rd ew V alle y
P la g u e I n c.
E arn t o D ie 2
F iv e N ig h ts a t F re d dy’s
H um an F a ll F la t
Te rra ria
F iv e N ig h ts a t F re d dy’s 2
T O P 1 5 M OBIL E G A M ES – P A ID C A TE G O RY D O W NLO ADSGAM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

12 3 Th e N um bers P ro vid ed A re M ed ia n E stim ate s T Ü RKİY E G AM E M AR KET R EP O RT 2 0 23 8 0 0.0 00 U SD +
1 0 0.0 00 U SD +
7 5 .0 00 U SD +
5 0 .0 00 U SD +
5 0 .0 00 U SD +
4 0 .0 00 U SD +
1 5 .0 00 U SD +
1 5 .0 00 U SD +
1 0 .0 00 U SD +
1 0 .0 00 U SD +
1 0 .0 00 U SD +
8 .0 00 U SD +
8 .0 00 U SD +
8 .0 00 U SD +
7 .5 0 0 U SD +
1
2
3
4
5
6
7
8
9
1 0
11
12
13
14
15
Min ecra ft
G ra n d T h eft A uto : S an A nd re as
Fa rm in g S im ula to r 2 3 M ob il e
R FS – R eal F lig h t S im ula to r
G ra n d T h eft A uto : V ic e C it y
S ta rd ew V alle y
M on op oly
A ge o f H is to ry I I
P la g u e I n c.
H um an F a ll F la t
M y C hil d L e b en sb orn
G eo m etry D ash
T h e P ast W it h in
E arn t o D ie 2
B lo on s T D 6
M oja n g
R ock sta r G am es
G ia n ts S o ft w are
R O RTO S S R L
Rock sta r G am es
C on ce rn ed A pe
M arm ala d e G am e S tu d io
L u ka sz J a ko w sk i
N dem ic C re atio n s
50 5 G am es
S are p ta S tu d io
R ob To p G am es
R usty L a ke
N ot D op ple r
N in ja K iw i
T O P 1 5 M OBIL E G A M ES – P A ID C A TE G O RY R EV EN UE GAM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

20 23
12 4 R oya l M atc h – D re am G am es
W ord s o f W on d ers : C ro ssw ord – F u go
Tra ffic R id er – S o n er K ara – s k g am es
10 1 O ke y P lu s – P eak / Z yn ga
K afa T o p u 2 – M aso m o / M in ic lip
T ra ffic R ac
B us S im ula to r – Z uuks G am es
C ar P ark in g 3 D : O nlin e D rif t – F G am es
O ke y – A hoy G am es
Tru ck S im ula to r : U lt im ate – Z uuks G am es
TC S im üla sy o n u – T ia m o G am es
Ç an ak O ke y – Z yn ga / T a ke T w o I n te ra ctiv e
O ke y b y P eak G am es – Z yn ga / T a ke T w o I n te ra ctiv e
C rit ic a l S trik e C S: O nlin e F P S – V ert ig o G am es
M en ta lU P B ra in G am es F o r K id s – M en ta lU P
Kelim elik – H e2 A pps
Tu rk is h g am es b efo re in ve stm en t a n d /o r p urc h ase a re a ls o in clu d ed .
(B ase d o n N um ber o f D ow nlo ad s)
T Ü RKİY E G AM E M AR KET R EP O RT 2 0 23 P O PU LA R T U RK IS H M OBIL E G A M ES I N 2 0 23 GAM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
25.0 00.0 00 + / –
2 0 .0 00.0 00 + / –
2 0 .0 00.0 00 + / –
1 4 .0 00.0 00 + / –
1 2 .0 00.0 00 + / –
1 1.0 00.0 00 + / –
1 1.0 00.0 00 + / –
1 0 .0 00.0 00 + / –
9 .0 00.0 00 + / –
9 .0 00.0 00 + / –
8 .0 00.0 00 + / –
7 .5 0 0.0 00 + / –
7 .0 00.0 00 + / –
6 .5 0 0.0 00 + / –
6 .0 00.0 00 + / –
T ik To k
W hats A pp M esse n ger
In sta g ra m
Tre n d yo l
Z ir a at M ob il
T e le g ra m
S n ap ch at
Tu rk ce ll
T h re ad s
Fa ce b ook
G oog le M ap s
X
You tu b e
Yem ek S ep eti
P in te re st
12 5 Fig u re s g iv e n a re e stim ate s a n d a ve ra g es T Ü RKİY E G AM E M AR KET R EP O RT 2 0 23 B yte d an ce
M eta P la tfo rm s
Meta P la tfo rm s
tre n d yo l.c o m
Fin te k A S
Te le g ra m
S n ap
Tu rk ce ll
M eta P la tfo rm s
Meta P la tfo rm s
Goog le
X C orp
G oog le
D eliv e ry H ero H old in g
P in te re st
M OST D O W NLO ADED M OBIL E A PPS I N T Ü RK İY E GAM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
14 .0 00.0 00 U SD +
9 .0 00.0 00 U SD +
7 .0 00.0 00 U SD +
6 .5 0 0.0 00 U SD +
6 .5 0 0.0 00 U SD +
6 .5 0 0.0 00 U SD +
6 .0 00.0 00 U SD +
4 .0 00.0 00 U SD +
3 .5 0 0.0 00 U SD +
3 .5 0 0.0 00 U SD +
3 .0 00.0 00 U SD +
3 .0 00.0 00 U SD +
2 .0 00.0 00 U SD +
2 .0 00.0 00 U SD +
2 .0 00.0 00 U SD +
1 2 6 Fig u re s g iv e n a re e stim ate s a n d a ve ra g es T Ü RKİY E G AM E M AR KET R EP O RT 2 0 23 B yte d an ce
H yp erc o n nect
Ta n goM e
CLA SH A R TS H K
M atc h G ro u p
G oog le
D is n ey
Y Y I n c.
C ham et T e am
C 2M
M eta P la tfo rm s
Bum ble H old in g
H ap pn
D is c o rd
B erm ud a I n c.
T O P-G RO SSIN G M OBIL E A PPS I N T Ü RK İY E GAM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER Tik To k
A za r
Ta n go
Liv U
T in d er
Y ou Tu b e
D is n ey+
B ig o L iv e
C ham et – L iv e V id eo
C on necte d 2.m e
In sta g ra m
B um ble : D atin g & F rie n d s
H ap pn – D atin g A pp
D is c o rd
B erm ud a V id eo C hat

20 23
12 7 TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23T O P R A TE D P C G A M ES GA M EPU BLIS H ER G EN RE Age o f E m pir e s M ic ro so ft S tra te g y A la n W ake I I E p ic G am es S u rv iv a l A m on g U s In nerS lo th A rc a d e A pex L e g en d s Ele ctro n ic A rt s B attle R oya le A R K: S u rv iv a l E vo lv e d S n ail G am es S u rv iv a l B ald urs G ate 3 L a ria n S tu d io s R ole -P la yin g B attle fie ld 1 E le ctro n ic A rt s S h oote r – F P S B attle fie ld 2 0 42 E le ctro n ic A rt s S h oote r – F P S B attle fie ld V E le ctro n ic A rt s S h oote r – F P S B eam NG.d riv e B eam NG Sim ula tio n C O D: M od ern W arfa re I I / I II A ctiv is io n P ub lis h in g Sh oote r – F P S C ou n te r-S trik e 2 & G O Valv e S h oote r – F P S C yb erp un k 2 0 77 C D P R O JE K T R ED R ole -P la yin g D ead b y D aylig h t B eh avio u r I n te ra ctiv e A dve n tu re D ead I s la n d 2D eep S il v e r, P la io n A ctio n -R PG G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER So u rc e : P la ysto re , E p ic S to re , P la ysto re , G am efo r, R aze r G old , S te am , L a te st N ew s

20 23
12 8 TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23T O P R A TE D P C G A M ES GA M EPU BLIS H ER G EN RE EA S p ort s F C 2 4 E le ctro n ic A rt s S p ort s E sc a p e F ro m T a rk o w B attle sta te G am es S h oote r – F P S Euro T ru ck S im ula to r 2 S C S S o ft w are S im ula tio n FIF A 2 3E le ctro n ic A rt s S p ort s F IN AL F A N TA SY X IV O nlin e Sq uare E n ix A ctio n -R PG Fo rt n it e E p ic G am es B attle R oya le G en sh in I m pact m iH oY o R ole -P la yin g G ra n d T h eft A uto V R ock sta r G am es A dve n tu re H alf – L if e 2 V alu e Sh oote r – F P S H og w art s L e g acy W arn er B ro s: I n te ra ctiv e E n te rt a in m en t O pen W orld H ou se F lip per P la yW ay S .A . Sim ula tio n K nig h t O nlin e N TT G am e Role -P la yin g Le ag u e o f L e g en d s R io t G am es M OBA Lie s o f P N eo w iz G am es, F ir e sh in e G am es R ole -P la yin g Lo rd s o f t h e F a lle n C I G am es A ctio n -R PG G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER So u rc e : P la ysto re , E p ic S to re , P la ysto re , G am efo r, R aze r G old , S te am , L a te st N ew s

20 23
12 9 TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23T O P R A TE D P C G A M ES GA M EPU BLIS H ER G EN RE Lo sta rk S m il e g ate R ole -P la yin g M ou n t & B la d e I I: B an nerlo rd T a le W orld s O pen W orld M etin 2G am efo rg e R ole -P la yin g M in ecra ftM oja n g S tu d io s San d box N eed f o r S p eed U nb ou n d Ele ctro n ic A rt s R acin g O ve rw atc h 1 & 2B liz za rd E n te rt a in m en t Sh oote r – F P S PA YD AY 3D eep S il v e r, P la io n Sh oote r – F P S PU BG : B A TTLE G RO UN DS Kra ft o n B attle R oya le R is e O nlin e R oko G am e T e kn olo ji A Ş R ole -P la yin g R O BLO XRob lo x C orp ora tio n San d box R ock e t L e ag u e P sy o n ix S p ort s R U ST Fa ce p un ch S tu d io s Su rv iv a l S TA R W AR S J e d i: S u rv iv o r E le ctro n ic A rt s O pen W orld S ta rfie ld B eth esd a G am e S tu d io s O pen W orld S tre et F ig h te r 6 C ap co m Fig h tin g G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER So u rc e : P la ysto re , E p ic S to re , P la ysto re , G am efo r, R aze r G old , S te am , L a te st N ew s

20 23
13 0 TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23T O P R A TE D P C G A M ES GA M EPU BLIS H ER G EN RE Stu m ble G uys S co p ely P la tfo rm S u p er S m ash B ro s. U lt im ate B an d ai N am co F ig h tin g Te am F o rt re ss 2 V alv e S h oote r – F P S Th e L e g en d o f Z eld a: T e ars o f t h e K in gd om N in te n d o E n te rt a in m en t A ctio n -A dve n tu re T h e S im s 4 E le ctro n ic A rt s S im ula tio n Th e S o n s O f T h e F o re st N ew nig h t Su rv iv a lTo m C la n cy’s R ain b ow S ix : S ie g e U bis o ft S h oote r – F P S Valo ra n t R io t G am es S h oote r – F P S W orld o f T a n ks B lit z W arg am in g A ctio n W orld o f W arc ra ftB liz za rd E n te rt a in m en t R ole -P la yin g W orld o f W ars h ip s W arg am in g A ctio n So u rc e : P la ysto re , E p ic S to re , P la ysto re , G am efo r, R aze r G old , S te am , L a te st N ew s G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

20 23
13 1 TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23 So u rc e : C om pil e d f r o m t h e L a te st N ew s. T O P R A TE D C O NSO LE G A M ES GA M EPU BLIS H ER G EN RE Apex L e g en d s Ele ctro n ic A rt s B attle R oya le A ssa ssin ‘s C re ed ® M ir a g e U bis o ft A ctio n -A dve n tu re A stro ’s P la yro om So n y I n te ra ctiv e E n te rt a in m en t P la tfo rm C all o f D uty : M od ern W arfa re I I / I II / W arz o n e A ctiv is io n P ub lis h in g Sh oote r D ia b lo I V B liz za rd E n te rt a in m en t A ctio n R PG EA S p ort s F C 2 4 E le ctro n ic A rt s S p ort s E A S p ort s U FC 4 E le ctro n ic A rt s S p ort s e Fo otb all 2 0 24 K on am i Sp ort se Fo otb all P ES 2 0 21 S easo n U pd ate K on am i Sp ort s F a ll G uys E p ic G am es P ub lis h in g P la tfo rm F IF A 2 2E le ctro n ic A rt s S p ort s F IF A 2 3E le ctro n ic A rt s S p ort s F IN AL F A N TA SY X IV O nlin e Sq uare E n ix A ctio n R PG Fo rs p oke n S q uare E n ix A ctio n R PG G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

20 23
13 2 TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23 So u rc e : C om pil e d f r o m t h e L a te st N ew s. T O P R A TE D C O NSO LE G A M ES GA M EPU BLIS H ER G EN RE Fo rt n it e E p ic G am es B attle R oya le F o rz a H oriz o n 4 X b ox G am e S tu d io s R acin g Fo rz a H oriz o n 5 X b ox G am e S tu d io s R acin g Fo rz a M oto rs p ort ( 2 0 23) X b ox G am e S tu d io s R acin g G host o f T su sh im a So n y I n te ra ctiv e E n te rt a in m en t A dve n tu re G od o f W ar: R ag n aro kSo n y I n te ra ctiv e E n te rt a in m en t A dve n tu re G ra n T u ris m o 7 S o n y I n te ra ctiv e E n te rt a in m en t R acin g G ra n d T h eft A uto V E le ctro n ic A rt s A dve n tu re H og w art s L e g acy W arn er B ro s: I n te ra ctiv e E n te rt a in m en t O pen W orld I t T a ke s T w o Ele ctro n ic A rt s A dve n tu re L E G O 2 K D riv e V is u al C on ce p ts R acin g M afia I I 2 K A dve n tu re M arv e l’s S p id er-M an 2S o n y I n te ra ctiv e E n te rt a in m en t A dve n tu reM arv e l’s S p id er-M an : M il e s M ora le s S o n y I n te ra ctiv e E n te rt a in m en t A dve n tu re G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

20 23
13 3 TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23 So u rc e : C om pil e d f r o m t h e L a te st N ew s. T O P R A TE D C O NSO LE G A M ES GA M EPU BLIS H ER G EN RE M in ecra ftM oja n g S tu d io s San d box M ort a l K om bat 1 1 W arn er B ro s: I n te ra ctiv e E n te rt a in m en tFig h tin g N BA 2 K 23 2K S p ort s P A YD AY 3D eep S il v e r, P la io n Sh oote r R ed D ead R ed em ptio n 2 R ock sta r G am es A dve n tu re R O BLO XRob lo x C orp ora tio n San d box R ock e t L e ag u e P sy o n ix S p ort s S TA R W AR S J e d i: S u rv iv o r E le ctro n ic A rt s O pen W orld S ta rfie ld B eth esd a G am e S tu d io s O pen W orld S tre et F ig h te r 6 C ap co m Fig h tin g Te ard ow n Tu xe d o L a b s San d box Th e C re w ™ M oto rfe st U bis o ft R acin g Th e L e g en d o f Z eld a: T e ars o f t h e K in gd om N in te n d o E n te rt a in m en t A ctio n -A dve n tu re T o m C la n cy’s R ain b ow S ix : S ie g e U bis o ft S h oote r G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

Sh oote r – F P S

A dve n tu re
B attle R oya le
R ole -P la yin g
Sp ort s
S tra te g y
San d box
R acin g
P la tfo rm
A rc a d e
O pen W orld
F ig h tin g
M OBA
Su rv iv a l
S im ula tio n
13 4 TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23 So u rc e : P la ysto re , E p ic S to re , P la ysto re , G am efo r, R aze r G old , S te am , L a te st N ew s T O P R A TE D G A M E G EN RES O N P C A N D C O NSO LE I N 2 0 23
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20 2220 23 Glo b al R an kin gs – T o ta l
3 0 + /-3 0 + /-
G lo b al R an kin gs – M ob il eG lo b al R an kin gs – T o ta l
3 4 + /-
G lo b al R an kin gs – M ob il e
3 4 + /-
13 5 TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23 T Ü RK İY E I N T H E G LO BA L R EV EN UE R A N KIN GS GAM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

13 6 1S O FT
2 K G am es
37 M ob il e G am es
37 G AM ES
439 9TH
5 0 5 G am es
7ro ad I n te rn atio n al
A ctiv is io n P ub lis h in g
A ft e rv e rs e G am es
A hoy G am es
A id an a K en gb eiil
A ppsy o u lo ve
A viv a S u n
A xle b olt
A ya sis
A zu r I n te ra ctiv e G am es
B ag elc o d e
B an d ai N am co
B attle sta te G am es
B each B um
B eam NG
Beh avio u r I n te ra ctiv e
B eth esd a
B ette r G am es
B ig F is h G am es
B il lio n air e G am es
B in gch uan N etw ork
B liz za rd E n te rt a in m en t
B oom box G am es
B oya a
B uil d in g-B lo ck s
C am elS tu d io
C an d iv o re
C ap co m
C arX T e ch nolo g ie s
C D P ro je kt R ed
C en tu ry G am es
C hen gd u W arrio r T e ch
C hess.c o m
C I G am es
C lic k te am U SA L LC
C od in g C od e M ob il e
C og n osp here
C on ce rn ed A pe
C rit ic a l F o rc e
D eep S il v e r
D gto n
D H Gam es
D ia n D ia n I n te ra ctiv e
D ig it o y G am es
D re am P lu s
D ro u p nir E n te rt a in m en t
Ele ctro n ic A rt s
E le x
E p ic A ctio n L LC
E p ic G am es
E p ic W ar L LC
E xp tio n al G lo b al
Fa ce p un ch S tu d io s
Fa rlig h t G am es
Fa st G am e
Fa tih B ece re n
Fin gerF u n
Fir s t T o u ch G am es
Fo rt e g am es
Fu go
Fu n G am es F o r F re e
Fu n gam er p lu s
Fu n lin kin g
Fu n P lu s
Fu n sta g e
G ala xy P la y
G am e F o cu s
G am eb asic s
G am efo rg e
G am elo ft
G are n a
G ia n ts S o ft w are
G oat G am es
G ood J o b G am es
G ra m G am es
T Ü RKİY E G AM E M AR KET R EP O RT 2 0 23 P O PU LA R G A M IN G C O M PA N IE S I N T Ü RK İY E
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13 7 TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23 P O PU LA R G A M IN G C O M PA N IE S I N T Ü RK İY E Lil it h G am es
Lo ck w ood P ub lis h in g
Lo ku m G am es
Lo n g T e ch N etw ork
L o ve G am e
Lu ka sz J a ko w sk i
M ach in e Z on e
M ad M an s
M ag ic T a ve rn
M ag m atic G am es
M an c
M arm ala d e G am e S tu d io
M aso m o
Mat A pps
M atte l1 6 3
M els o ft
M en ta lU P
M eta co re G am es
M ic o W orld
M ic ro fu n
M ic ro so ft
M ig S tu d io
m iH oY o
M in ic lip .c o m
M ob il e W ar
M oja n g
M oon A ctiv e
M oon to n
M urk a G am es
M y G am es
M yB ud dy.a i
M yn et
N dem ic C re atio n s
N ekki
N eo w iz G am es
N ete ase
N etm arb le
N ew nig h t
N exte rs G lo b al
N fin it y G am es
N ia n tic
N in ja K iw i
Nin te n d o
N ord eu s
N ot D op ple r
N TT G am e
Nuve rs e
O lz h ass
O nem t
Oneso ft
O ute rd aw n
Oyu n S tü d yo su
P an ora m ik G am es
P ara d ox I n te ra ctiv e
G re en H ors e G am es
H ab by
H ae g in
H e2 A pps
H K H ero E n te rt a in m en t
H on g K on g K e M o S o ft w are
H uuuge G am es
IC CG am e
Ic e b erg G am e
IG G
IM 30
In nerS lo th
In np la y L a b s
Ja w ake r
jjg am es
Jo ke r G am e
Kab am G am es
K am aG am es
K efir
K in g
K on am i
Kora m gam e
Kra ft o n
La ria n S tu d io s
Le ve l I n fin it e
L e xia n gco
Lif e I s A G am e
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13 8 TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23 P O PU LA R G A M IN G C O M PA N IE S I N T Ü RK İY E Peak G am es
P earl A byss
P han tix G am es
P la riu m L LC
P la yk o t L T D
P la yn eta
P la yrix
P la yso m e
Pla ytik a
P la yW ay
P ro d uct M ad ness
P sy o n ix
R io t G am es
R ob lo x C orp ora tio n
R ob To p G am es
R ock sta r G am es
R ollic G am es
R oko G am e T e kn olo ji
R ort o s
R ovio E n te rt a in m en t
R usty L a ke
S are p ta S tu d io
S E G A
Sco p ely
S co re w arrio r
SC S S o ft w are
S h if t u p
Skylb
S m il e g ate
V alu e
V ert ig o G am es
V is u al C on ce p ts
V iz o r A pps
Vood oo
V uvy
W arg am in g
W arm est G ood
W arn er B ro s
W arrio r G am e
Watt G am es
W em ad e
W il d lif e S tu d io s
W oog a
X .D . G lo b al
X b ox G am e S tu d io s
X ia m en M ech an is t
Y alla G am e
YG T e ch nolo g y F Z -L LC
Y oozo o
Y osta r
Z en Lif e G am es
Z ep to La b
Z ero o G ra vit y
Z ig Z aG am e I n c.
Z iip in H old in gs H K
Zuuks G am es
Z yn ga
Sn ail G am es
S N G G am es
S o cia l P oin t
So n er K ara
S o n y I n te ra ctiv e
S p ecia l G am ez
S p in X G am es
S q uare E n ix
S ta rF o rt u n e
Sta rU nio n
Su p erc e ll
S u p ert re at
Ta ke T w o I n te ra ctiv e
T a le W orld s E n te rt a in m en t
Ta p 4fu n
Te n S q uare G am es
Te n ce n t
TG I n c.
Tin yB uil d
T o ca B oca
To p G am es
To p w ar S tu d io
T TH m ob i
Tu xe d o L a b s
U 1 G am e
UAC S tu d io
U bis o ft
U se rjo y
V alv e
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GAM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

CO M PA N YW EB SIT EC O NTA CTLO CA TIO N 2M ed ya G am e S tu d ioh ttp :/ /2 m ed ya .c o m /in fo @ 2m ed ya .c o m İs ta n b ul3K M ob il e h ttp s:/ /t riv ia n s.i o / — A ab G am es h ttp s:/ /a ab gam es.s to re / – İs ta n b ul A bra ka d ab ra G am es h ttp s:/ /a b ra ka d ab ra g am es.i o /h ttp s:/ /a b ra ka d ab ra g am es.i o / İs ta n b ulA ce G am es h ttp s:/ /a ce .g am es/in fo @ ace .g am es İs ta n b ul A delin e G am es ad elin eg am es.c o m sa m et@ ad elin eg am es.c o m A nka ra A den G am es h ttp s:/ /w ww.a d en gam es.c o m / in fo @ ad en gam es.c o m İs ta n b ul A gave G am es h ttp s:/ /w ww.a g ave g am es.c o m /http s:/ /w ww.a g ave g am es.c o m / İs ta n b ul A lb eru n T e ch nolo g y h ttp s:/ /a lb eru n .c o m /h om e in fo @ alb eru n .c o m İs ta n b ul A lf is h G am es h ttp :/ /w ww.a lf g am es.c o m / stu d io @ alf g am es.c o m İs ta n b ul A li C an A rit e lin ke d in .c o m /in /a lic a n -a rit e -8 924a6 12 7 h ttp s:/ /t w it te r.c o m /C an _A rit e T e kir d ağA lic tu s w ww.a lic tu s.c o mh ello @ alic tu s.c o m A nka ra A lk a m eG am es h ttp :/ /w ww.a lk a m eg am es.c o m /hia lk a m e@ alk a m eg am es.c o m A nka ra A lp er G am es w ww.a lp erg am es.c o min fo @ alp erg am es.c o m İs ta n b ul A LP ER S A R IK A YA h ttp s:/ /w ww.a lp ers a rik a ya .c o m /gam e.a lp ers a rik a ya @ gm ail .c o m İs ta n b ul A ls a G am es h ttp :/ /w ww.a ls a .g am es/c o n ta ct@ als a .g am es İs ta n b ulA ly a ka h ttp s:/ /a ly a ka .m ob i/ — A naliz G am es h ttp s:/ /w ww.a n aliz g am es.c o m / – Esk iş e h ir A nem o G am es h ttp :/ /a n em og am es.c o m /in d ex.h tm l in fo @ an em og am es.c o m İs ta n b ul A nis o ft G am es h ttp s:/ /w ww.a n is o ft g am es.c o m / co n ta ct@ an is o ft g am es.c o m İz m ir A nka G am es h ttp s:/ /w ww.a n ka stu d io s.c o m / in fo @ an ka stu d io s.c o m İs ta n b ulA ny G am es h ttp s:/ /w ww.a n yg am es.i o / in fo @ an yg am es.i o İ s ta n b ul 13 9 TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23 L O CA L G A M IN G C O M PA N IE S I N T Ü RK İY E
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CO M PA N YW EB SIT EC O NTA CTLO CA TIO NAppgam ed o http :/ /w ww.a p pgam ed o.c o m / in fo @ ap pgam ed o.c o m İz m ir A pphic G am es w ww.a p phic g am es.c o min fo @ ap phic g am es.c o m İs ta n b ul A pps M ob il e G am esh ttp s:/ /a p ps.c o m .t r/in fo @ ap ps.c o m .t r A nka ra A rc a d eM on k w ww.a rc a d em on k.c o mca re er@ arc a d em on k.c o m İs ta n b ul A rk h e G am es h ttp s:/ /a rk h eg am es.c o m /co n ta ct@ ark h eg am es.c o m A nta ly a A rt h a G am e S tu d io sh ttp s:/ /a rt h a.d ev/in fo @ art h a.d ev İs ta n b ul A rv is G am es h ttp s:/ /a rv is g am es.c o m /v 2 / in fo @ arv is g am es.c o m İs ta n b ul A ry a s G am es w ww.a ry a sg am es.c o m h ttp s:/ /w ww.a ry a sg am es.c o m /c o n ta ct İs ta n b ul A sh in a S tu d io s h ttp s:/ /w ww.a sh in astu d io s.c o m / su p port @ ash in astu d io s.c o m İs ta n b ul A sla n G am e S tu d io h ttp s:/ /a sla n gam estu d io .c o m /ah m et@ asla n gam estu d io .c o m A nka ra A to m G am es h ttp s:/ /w ww.a to m .g s/in fo @ ato m gam es.n et İs ta n b ul A w ka y T e ch nolo g ie s h ttp s:/ /w ww.a w ka yte ch .i o / ad m in @ aw ka yte ch .i o İ s ta n b ul A xe ll S tu d io w ww.a xe lls tu d io .c o mh ello @ axe lls tu d io .c o m İs ta n b ul A yla k G am es h ttp s:/ /a yla k.c o m /co n ta ct@ ayla k.c o m İs ta n b ul B ab il S tu d io s w ww.b ab il s tu d io s.c o min fo @ bab il s tu d io s.c o m İs ta n b ul B ack p ack G am es h ttp s:/ /w ww.b ack p ack .g am es/ jo b s@ back p ack .g am es İz m ir B ad La b G am es h ttp s:/ /w ww.b ad la b gam es.c o m / ulg erg oktu rk @ gm ail .c o m İs ta n b ul B ako d un G am e S tu d io s h ttp s:/ /w ww.b ako d un gam estu d io s.c o m / what@ bako d un gam estu d io s.c o m O rd u B an b a G am es h ttp s:/ /b an b a.g am es/in fo @ ban b a.g am es İs ta n b ul B arış K ap la n in sta g ra m .c o m /b aris k a p la n gam es/in sta g ra m .c o m /b aris k a p la n gam es/ – b atp ad h ttp s:/ /w ww.b atp ad .c o / – D en iz li B erm ud a G am esh ttp s:/ /b erm ud a.g s/in fo @ berm ud a.g s A nka ra 1 4 0 TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23 L O CA L G A M IN G C O M PA N IE S I N T Ü RK İY E
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CO M PA N YW EB SIT EC O NTA CTLO CA TIO NBerz a h G am es w ww.b erz a h gam es.c o min fo @ berz a h gam es.c o m A nka raB eya za y h ttp s:/ /w ww.b eya za y.c o m .t r/ b eya za ya d s@ gm ail .c o m B alık e sirB FK G am es h ttp s:/ /b fk g am es.c o m /co n ta ct@ bfk g am es.c o m A nta ly a B ig M ob il e G am es h ttp s:/ /w ww.b ig m ob il e g am es.c o m / co n ta ct@ big m ob il e g am es.c o m İs ta n b ul B ig ger G am es h ttp s:/ /b ig gerg am es.c o m /in fo @ big gerg am es.c o m İs ta n b ul B ig P og o G am es w ww.l in ke d in .c o m /c o m pan y/b ig p og o/ – İs ta n b ul B la ck b urn e G am es h ttp s:/ /w ww.b la ck b urn eg am es.c o m /t r g u n es@ blb rn .c o m İs ta n b ul B la y G am es h ttp s:/ /w ww.b la yg am es.c o m / in fo @ bla yg am es.c o m İz m ir B le n d ed G am es h ttp s:/ /b le n d ed gam es.c o m /il k e @ ble n d ed gam es.c o m İs ta n b ul B lo od y P ix e l ste am /d eve lo p er/b lo od yp ix e lg am es — B lu esp y S tu d io s lin ke d in .c o m /c o m pan y/b lu esp ystu d io s – İs ta n b ulB oolm aca h ttp s:/ /b oolm aca .c o m /boolm aca @ gm ail .c o m İz m ir B oom G am es h ttp s:/ /b oom gam estu d io .c o m /hello @ boom gam estu d io .c o m İs ta n b ulB oom Hit s h ttp s:/ /b oom hit s .c o m /su p port @ boom hit s .c o m İs ta n b ul B osp horu s D ig it a l h ttp s:/ /b osp horu sd ig it a l.c o m .t r/d este k@ bosp horu sd ig it a l.c o m .t r İs ta n b ul B re tz e l G am es h ttp :/ /w ww.b re tz e lg am es.c o m /co n ta ct@ bre tz e lg am es.c o m – B re w G am es h ttp s:/ /w ww.b re w -g am es.c o m / in fo @ bre w -g am es.c o m İs ta n b ul B uck e d G am es h ttp s:/ /b uck e d gam es.c o m /co n ta ct@ buck e d gam es.c o m İs ta n b ul B ud gie G am es h ttp s:/ /b ud gie g am es.c o m /hello @ bud gie g am es.c o m İs ta n b ul B ugFix G am es h ttp s:/ /w ww.b ugfix .g am es/ in fo @ bugfix .g am es A nka ra B ura k D ab ak h ttp s:/ /w ww.d bkg am es.c o m /http s:/ /w ww.d bkg am es.c o m / İz m ir , B vt B il iş im T e kn olo ji L td . Ş ti.h ttp s:/ /w ww.b vtb il is im .c o m / in fo @ bvtb il is im .c o m K oca e li G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

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CO M PA N YW EB SIT EC O NTA CTLO CA TIO NByc o d ec G am es h ttp s:/ /w ww.b yc o d ecg am es.c o m / co n ta ct@ byc o d ecg am es.c o m İs ta n b ulB yte ty p er h ttp :/ /b yte ty p er.c o m / – İs ta n b ul C an d y G am in g h ttp s:/ /w ww.c a n d yg am in g.x yz /h ttp s:/ /w ww.c a n d yg am in g.x yz / – C ata G am e S tu d io s h ttp s:/ /w ww.c a ta g am estu d io s.c o m / ca ta g am estu d io s@ gm ail .c o m İs ta n b ul C atc h y G am es h ttp s:/ /c a tc h y.g am es/in fo @ ca tc h y.g am es A nka ra C atp ath S tu d io s h ttp s:/ /w ww.c a ta e o n .c o m / hello @ ca ta e o n .c o m İz m ir C az G am e S tu d io h ttp s:/ /w ww.c a zg am estu d io .c o m / ca zg am estu d io @ gm ail .c o m A nka ra C ert a in G am es h ttp s:/ /w ww.c e rt a in gam es.c o m / ce rt a in gam e@ gm ail .c o m İs ta n b ul C ham py G am es h ttp s:/ /c h am pyg am es.c o m /in fo @ ch am pyg am es.c o m A nka ra C heese ca ke D ev h ttp s:/ /c h eese ca ke d ev.c o m / — Chef G am e S tu d ioh ttp s:/ /w ww.c h ef.g s/ in fo @ ch ef.g s A nka ra C hip m un k G am es h ttp s:/ /c h ip m un k.g am es/k .f u rk a n ca yb asi@ gm ail .c o m İs ta n b ul C ic o n ia G am es h ttp :/ /w ww.c ic o n ia g am es.c o m / in fo @ cic o n ia g am es.c o m İs ta n b ul C la p G am es h ttp s:/ /c la p gam es.a p p/in fo @ cla p gam es.a p p A nka ra C la y T o ke n G am e S tu d io h ttp s:/ /c la yto ke n .n et/ – A nka ra C lo ck W iz a rd G am es h ttp s:/ /w ww.c lo ck w iz a rd gam es.c o m / – İs ta n b ul C O ‘s E n te rt a in m en t h ttp s:/ /w ww.c o se n te rt a in m en t.o rg / co sin d ie stu d io s@ gm ail .c o m İs ta n b ul C oco n ut G am e http :/ /w ww.c o co n utg am e.c o m /co n ta ct@ co co n utg am e.c o m İs ta n b ul C od ew ay S tu d io s h ttp s:/ /w ww.c o d ew ay.c o / h ello @ co d ew ay.c o İs ta n b ul C ore E n gag e h ttp s:/ /c o re en gag e.c o m /in fo @ co re en gag e.c o m İs ta n b ul C O RE S tu d io s h ttp s:/ /w ww.c o re -a tta ck s.c o m / atta ck @ co re -a tta ck s.c o m İs ta n b ul C ore u p A pps http :/ /w ww.c o re u p ap ps.c o m / co re u p ap ps@ gm ail .c o m İs ta n b ul G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

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CO M PA N YW EB SIT EC O NTA CTLO CA TIO NCra n ia G am es w ww.c ra n ia g am es.c o min fo @ cra n ia g am es.c o m İs ta n b ulC ra to on z h ttp s:/ /c ra to on z.c o m /in fo @ cra to on z.c o m İs ta n b ul C re alo d e G am es w ww.c re alo d eg am es.c o m co n ta ct@ cre alo d eg am es.c o m İs ta n b ul C re asa u r E n te rt a in m en t w ww.c re asa u r.n etin fo @ cre asa u r.n et A nka ra C re sc iv e G am es w ww.c re sc iv e g am es.c o mh ello @ cre sc iv e g am es.c o m İs ta n b ul C re w G am e S tu d io h ttp :/ /w ww.c re w gam estu d io .c o m / in fo @ cre w gam estu d io .c o m İs ta n b ulC ro ssB on e h ttp s:/ /w ww.w eare cro ssb on e.c o m /www.w eare cro ssb on e.c o m /a b ou t İs ta n b ul C ry sta l S h ark G am es h ttp s:/ /c ry sta ls h ark g am es.c o m /in fo @ cry sta ls h ark g am es.c o m İs ta n b ul C ub ic o S tu d io s h ttp s:/ /c u b ic o stu d io s.c o m / tu rh an .c iv a n m ert @ gm ail .c o m İs ta n b ul C ult ic G am es h ttp :/ /c u lt ic .g am es/ c u lt ic g am es@ gm ail .c o m İs ta n b ul C yp her G am es h ttp s:/ /w ww.c yp herg am es.c o m / in fo @ cyp herg am es.c o m İs ta n b ul D ab d aa G am es h ttp s:/ /w ww.d ab d aa.c o m / – Anka ra D aB om b G am es h ttp s:/ /w ww.d ab om b.g am es/ in fo @ dab om b.g am es İs ta n b ul D ala k G am es h ttp :/ /d ala kg am es.c o m / eg em en @ dala kg am es.c o m A nka ra D ark W ord G am es h ttp :/ /p la yin gfe st.c o m / — Dark Z on e G am e S tu d ioh ttp s:/ /d ark zo n e.c o m .t r/ – İs ta n b ul D eg u ci G am es h ttp s:/ /w ww.d eg u cig am es.c o m / in fo @ deg u cig am es.c o m M uğla D ig it o y G am es h ttp s:/ /d ig it o y.g am es/ su p port @ dig it o yg am es.c o m İz m ir D oD o G am e http s:/ /d od og am e.c o /in fo @ dod og am e.c o İs ta n b ul D ra g on Flo w er G am es h ttp s:/ /w ww.d ra g on flo w erg am es.c o m / dra g on flo w er.g am es@ gm ail .c o m İs ta n b ul D re am G am es w ww.d re am gam es.c o min fo @ dre am gam es.c o m İs ta n b ul D re am H arv e ste rs h ttp s:/ /d re am harv e ste rs .c o m /co n ta ct@ dre am harv e ste rs .c o m A nta ly a G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

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CO M PA N YW EB SIT EC O NTA CTLO CA TIO NDre am O rie n te d h ttp s:/ /d re am orie n te d .o rg /in fo @ dre am orie n te d .o rg A nka ra E asy C la p G am es h ttp s:/ /e asy c la p gam es.c o m /in fo @ easy c la p gam es.c o m A nka raE FN SO FT h ttp s:/ /w ww.e fn so ft .c o m / in fo @ efn so ft .c o m İs ta n b ul E la G am e S tu d io h ttp :/ /w ww.e la g am estu d io .c o m in fo @ ela g am estu d io .c o m İz m ir E lit e G am e S tu d io w ww.i n gam eg ro u p .c o m co n ta ct@ in gam eg ro u p .c o m İs ta n b ul E n ric h G am es w ww.e n ric h gam es.c o mh i@ en ric h gam es.c o m İs ta n b ulE rik G am es w ww.e rik g am es.c o min fo @ erik g am es.c o m A nka ra E rro r T h in g h ttp s:/ /e rro rt h in g.m yp ort fo lio .c o m / erro rt h in g17 .5 2 @ gm ail .c o m A nka ra E YP O NR G AM ES h ttp s:/ /w ww.e yp on r.c o m .t r/ – A nka ra F a b rik a G am es w ww.f a b rik a g am es.c o m co n ta ct@ fa b rik a g am es.c o m İs ta n b ul Fa n ta zzie O yu n T e kn olo jil e ri A .Ş . h ttp s:/ /f a n ta zzie .c o m /in fo @ fa n ta zzie .c o m İs ta n b ulFE G am es h ttp :/ /w ww.f e g am es.c o / in fo @ fe g am es.c o İs ta n b ul Fe g ac S tu d io h ttp s:/ /f e g acstu d io .c o m /in fo @ fa g acstu d io .c o m M uş Fe rn va il le h ttp s:/ /w ww.f e rn va il le .c o m / in fo @ fe rn va il le .c o m E sk iş e h ir F IR E S TU D IO S http s:/ /f ir e stu d io s.i o /in fo @ fir e stu d io s.i o A nka ra F ib er G am es w ww.f ib erg am es.c o m .t rin fo @ fib erg am es.c o m .t r İs ta n b ul Fla ky G am es h ttp s:/ /f la kyg am es.c o m / fla kyg am eso ffic ia l@ gm ail .c o m İs ta n b ul Fla m in go G am e S tu d io h ttp s:/ /f la m in go.g s/in fo @ fla m in go.g s İs ta n b ul Fla m in go G am esh ttp s:/ /f la m in go.g s/in fo @ fla m in go.g s İs ta n b ul Flu ffy G am es h ttp s:/ /t h eflu ffy g am es.c o m /flu ffy g am estr@ gm ail .c o m A nka ra F LY F LO G AM ES h ttp s:/ /f ly flo g am es.c o m /co n ta ct@ fly flo g am es.c o m A nta ly a F M C G am e S tu d io h ttp :/ /w ww.f m cg am estu d io .c o m / in fo @ fm cg am estu d io .c o m A nka ra G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

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CO M PA N YW EB SIT EC O NTA CTLO CA TIO NFo m o G am esh ttp s:/ /f o m o.g s/h ello @ fo m o.g s İs ta n b ul Fo rg e G am es h ttp s:/ /f o rg eg am es.c oin fo @ fo rg eg am es.c o İs ta n b ul Fo rt u n e M in e G am es h ttp s:/ /f o rt u n em in e.c o m /co n ta ct@ fo rt u n em in e.c o m İs ta n b ul Fo xP id er G am es h ttp s:/ /w ww.f o xp id erg am es.c o m / in fo @ fo xp id erg am es A nta ly a F ra n tic G am es h ttp s:/ /w ww.f r a n tic g am es.n et/ in fo @ fr a n tic g am es.n et A nka ra F ro stlin e G am es h ttp s:/ /f r o stlin e.g am es/in fo @ fr o stlin eg am es.c o m İs ta n b ul Fro ze n P aw n http s:/ /w ww.f r o ze n p aw n.c o m / http s:/ /w ww.f r o ze n p aw n.c o m /# co n ta ct İs ta n b ul Fu b u G am es h ttp :/ /f u b ugam es.c o m / ta h ate p ed ele n @ fu b ugam es.c o m İs ta n b ul Fu go G am es w ww.f u go.c o m .t rin fo @ fu go.c o m .t r İs ta n b ul Fu n jit s u G am es h ttp s:/ /w ww.f u n jit s u gam es.c o m / su p port @ fu n jit s u gam es.c o m İ z m ir F u n m oth G am esw ww.f u n m oth .c o min fo @ fu n m oth .c o m İs ta n b ulFu n rik a h ttp s:/ /w ww.f u n rik a .c o m / in fo @ fu n rik a .c o m İs ta n b ul Fu n ve rs e G am es h ttp s:/ /w ww.f u n ve rs e g am es.c o m / hr@ fu n ve rs e g am es.c o m İs ta n b ul Fu rt le G am e http :/ /f u rt le g am e.c o m /http :/ /f u rt le g am e.c o m / İz m ir F u se G am es h ttp s:/ /w ww.f u se g am es.i o / h ttp s:/ /w ww.f u se g am es.i o /c o n ta ct-3 İs ta n b ulFU SE E h ttp s:/ /f u se e.c o m /in fo @ fu se e.c o m İs ta n b ul FY K B il g i T e kn olo jil e ri A .Ş .h ttp s:/ /f y k m ob il e .c o m //in fo @ fy k m ob il e .c o m İz m ir G ab ble S tu d io s h ttp :/ /w ww.g ab ble stu d io s.c o m / in fo @ gab ble stu d io s.c o m İs ta n b ul G am bol G am es h ttp s:/ /w ww.g am bolg am es.c o m /www.g am bolg am es.c o m /c o n ta ct İs ta n b ul G am e T h eo ry G am es h ttp s:/ /w ww.g am eth eo ry g am es.n et/ in fo @ gam eth eo ry .g am es İs ta n b ul G am eb ra .i n h ttp s:/ /g am eb ra .i n / – A nka raG am eg in e h ttp s:/ /w ww.g am eg in e.g am es/ in fo @ gam eg in e.g am es A nka ra G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

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CO M PA N YW EB SIT EC O NTA CTLO CA TIO N Gam eg os h ttp s:/ /w ww.g am eg os.c o m / in fo @ gam eg os.c o m İs ta n b ulG am eG uru w ww.g am eg u ru .n eth ello @ gam eg u ru .n et İs ta n b ul G am es U nit e d Y azıl ım h ttp s:/ /w ww.g am esu n it e d .c o / h ello @ gam esu n it e d .c o İs ta n b ul G am esM rk t h ttp s:/ /w ww.g am esm rk t.c o m / – Mers inG am este r w ww.g am este r.c o m .t rin fo @ gam este r.c o m .t r İs ta n b ul G am este r K id s http s:/ /g am este rk id s.c o mh ttp s:/ /g am este rk id s.c o m İs ta n b ulG am eta to r h ttp s:/ /w ww.g am eta to r.c o m / te am @gam eta to r.c o m İs ta n b ulG am ik ro w ww.g am ik ro .c o min fo @ gam ik ro .c o m İs ta n b ul G am in a T e ch nolo g y h ttp s:/ /g am in ate ch nolo g y.c o m /in fo @ gam in ate ch nolo g y.c o m İs ta n b ulG am in ic s h ttp s:/ /w ww.g am in ic s.c o m / http s:/ /w ww.g am in ic s.c o m /c o n ta ct/ İz m ir G an y G am es h ttp s:/ /g an yg am es.c o m /so cia l@ gan yg am es.c o m İs ta n b ul G ara w ell G am es h ttp s:/ /w ww.g ara w ell.c o m / in fo @ gara w ell.c o m İs ta n b ulG ed ev h ttp s:/ /g ed ev.g s/c o n ta ct@ ged ev.g s İs ta n b ul G ed ev G am esh ttp s:/ /g ed ev.g s/c o n ta ct@ ged ev.g s İs ta n b ul G ia n t A vo ca d o http s:/ /g ia n ta vo ca d o.g am es/in fo @ gia n ta vo ca d o.g am es A nta ly a G ig an tic G am esh ttp s:/ /g ig an tic .g s/ a ctio n .r o b ot.g am es@ gm ail .c o m A nka ra G in g G am es h ttp s:/ /g in g.g am es/in fo @ gin g.g am es A nka ra G le am G am es h ttp s:/ /w ww.g le am gam es.c o m / in fo @ gle am gam es.c o m İs ta n b ul G uliv e r’s G am es h ttp s:/ /g u lliv e rs .g am es/h ttp s:/ /g u lliv e rs .g am es/ İs ta n b ul G narly G am e S tu d io w ww.g n arly g am estu d io .c o min fo @ gn arly g am estu d io .c o m İs ta n b ul G ood J o b G am es w ww.g ood jo b gam es.c o m co n ta ct@ good jo b gam es.c o m İs ta n b ul G ood M ood G am es h ttp s:/ /w ww.e ye so fw ar.o rg / good m ood ya zil im @gm ail .c o m A nka ra G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

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CO M PA N YW EB SIT EC O NTA CTLO CA TIO NGorg on iz e G am es h ttp s:/ /w ww.g org on iz e g am es.s tu d io / g org on iz e g am es@ gm ail .c o m E sk iş e h ir G oril la S o ft w ork s h ttp :/ /g oril la so ft w ork s.c o m /in fo @ goril la so ft w ork s.c o m İz m ir G ra m G am esw ww.g ra m .g soth er@ gra m .g s İs ta n b ulG RAYP O W http s:/ /w ww.g ra yp ow .c o m / in fo @ gra yp ow .c o m – G ulliv e r’s G am es h ttp s:/ /g u lliv e rs .g am es/su p port @ gu lliv e rs .g am es İs ta n b ul G yb e G am es h ttp s:/ /g yb eg am es.c o m /in fo @ gyb eg am es.c o m İs ta n b ul G yro sc o p in g G am es h ttp s:/ /g yro sc o p in ggam es.c o m /in fo @ gyro sc o p in ggam es.c o m A nka ra H ad i G am es h ttp s:/ /w ww.h ad i.g s/ in fo @ had i.g s R em ote H aka n N eh irw ww.r iv 3 r.c o m co n ta ct@ riv 3 r.c o m A nka ra H am le t G am es h ttp s:/ /h am le tg am estu d io .c o m /in fo @ ham le tg am estu d io .c o m İs ta n b ul H am mura b i G am es w ww.h am mura b ig am es.c o mh am mura b i.g am es@ gm ail .c o m İs ta n b ul H an e S tu d io s h ttp s:/ /h an estu d io s.c o / – İs ta n b ul H ap py C ra b G am e S tu d io h ttp :/ /w ww.h ap pyc ra b .c o m .t r/h ttp :/ /w ww.h ap pyc ra b .c o m .t r/ K oca e li H ap py G am e C om pan y h ttp s:/ /w ww.h ap pyg am eco m pan y.c o m / hi@ hap pyg am eco m pan y.c o m İz m ir H arm on ia G am es h ttp s:/ /w ww.h arm on ia g am es.c o m / hello @ harm on ia g am es.c o m İs ta n b ulH e2 A pps w ww.h e2ap ps.c o m il e tis im @he2ap ps.c o m A nka ra H eis e n G am es w ww.h eis e n gam es.n etin fo @ heis e n gam es.n et İs ta n b ul H era d on S tu d io s h ttp s:/ /w ww.h era d on stu d io s.c o m / – İz m ir H ero C on ce p t http s:/ /h ero co n ce p t.c o m /in fo @ hero co n ce p t.c o m İs ta n b ul H ero G am es h ttp s:/ /w ww.h ero g am estu d io .c o m / hello @ hero g am estu d io .c o m İs ta n b ulH ey G am esw ww.h ey.g s/t r/in fo @ hey.g s İs ta n b ul H id ro je n G am e http s:/ /w ww.h id ro je n gam e.c o m .t r/ m usa _c a n d ir @ hotm ail .c o m K oca e li G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

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CO M PA N YW EB SIT EC O NTA CTLO CA TIO NHO GO G am es h ttp :/ /w ww.h og og am es.c o m / – Koca e li H ood y S tu d io s h ttp s:/ /d ig i.g am e/h ood y-s tu d io s/ n in ja @ nin ja .c o m pan y İz m ir H O UF G am es h ttp s:/ /h ou f.g am es/in fo @ hou f.g am es İs ta n b ul H um bara G am e S tu d io h ttp s:/ /w ww.h um bara g am es.c o m / hum bara g am es@ gm ail .c o m K ara b ük H un gri G am es h ttp s:/ /w ww.h un grig am es.c o m / in fo @ hun grig am es.c o m İs ta n b ul H yp eb iv e G am es h ttp s:/ /w ww.h yp eb iv e .c o m / – İs ta n b ulH yp erla b h ttp s:/ /w ww.h yp erla b .g am es/ h ello @ hyp erla b .g am es İs ta n b ul H yp erM on k h ttp s:/ /w ww.h yp erm on kg am es.c o m / in fo @ hyp erm on kg am es.c o m A nka ra H yp ern ova T e ch nolo g y & G am in gh ttp s:/ /w ww.h yp ern ova -t e ch .c o m / in fo @ hyp ern ova -t e ch .c o m A nka ra ID SIG am es h ttp s:/ /id sig am es.c o m / http s:/ /id sig am es.c o m /# co n ta cts A nta ly a Im ag in it e S tu d io s w ww.i m ag in it e so ft .c o min fo @ im ag in it e so ft .c o m İs ta n b ul In d ie -d ir G am esw ww.i n d ie d ir .c o min fo @ in d ie d ir .c o m A nka ra In ve n tu n a G am es h ttp s:/ /w ww.i n ve n tu n a.c o m / in fo @ in ve n tu n a.c o m İs ta n b ul IR O NHEA D G am es h ttp s:/ /ir o n h ead vr.c o m / art @ ir o n h ead gam estu d io s.c o m A nka ra iB rig h t G am es h ttp s:/ /w ww.i b rig h tg am es.c o m /http s:/ /w ww.i b rig h tg am es.c o m / İs ta n b ulJib G am es J M eta h ttp s:/ /jm eta .g am es/in fo @ jm eta .g am es İz m ir J O IN TS O FT h ttp s:/ /jo in ts o ft .n et/in d ex.h tm l su p port @ jo in ts o ft .n et İs ta n b ul Jo in co G am es h ttp s:/ /w ww.j o in co g am es.c o m / – İz m ir J o ke r G am e http :/ /jo ke rg am e.n et/c o rp ora te @ jo ke r.g am es İs ta n b ul Jo llif y G am es h ttp s:/ /jo llif y g am es.c o m /in fo @ jo llif y g am es.c o m İs ta n b ul Jo yg am e O yu n v e T e kn olo ji A .Ş . h ttp :/ /w ww.j o yg am e.c o m / hr@ jo yg am e.c o m İs ta n b ul G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

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CO M PA N YW EB SIT EC O NTA CTLO CA TIO N KA G am es h ttp s:/ /k a g am es.n et/in fo @ ka g am es.n et İs ta n b ul K arg a G am es h ttp s:/ /w ww.k a rg ag am es.c o m in fo @ ka rg ag am es.c o m Anka ra K eep G am es h ttp s:/ /k e ep gam es.c o /in fo @ ke ep gam es.c o İs ta n b ulK hoG am es h ttp :/ /w ww.k h o-g am es.c o m /in fo kh og am es@ gm ail .c o m İs ta n b ulK ik i G am es h ttp s:/ /w ww.k ik ig am es.f u n /h ttp s:/ /w ww.k ik ig am es.f u n / A nta ly a K le in ste in G am es h ttp s:/ /k le in ste in .g am es/in fo @ kle in ste in .g am es İs ta n b ul K oala G am e S tu d io h ttp :/ /w ww.k o ala g am estu d io .c o m / in fo @ ko ala g am estu d io .c o m İs ta n b ulK od ob ur w ww.k o d ob ur.c o m /t rin fo @ ko d ob ur.c o m A nka ra K on ru l G am e http :/ /w ww.k o n ru l.c o m / in fo @ ko n ru l.c o m A nka ra K on tra G am es h ttp s:/ /w ww.k o n tra .g am es/ h ey@ ko n tra .g am es İs ta n b ul K osk G am es h ttp s:/ /w ww.k o sk g am es.c o m / co n ta ct@ ko sk g am es.c o m İz m ir L 8 S tu d io s h ttp s:/ /l8 stu d io s.c o m /in fo @ l8 stu d io s.c o m İs ta n b ul La b or B il iş im h ttp s:/ /la b orb il is im .c o m /in fo @ la b orb il is im .c o m A nka ra L a civ e rt D ig it a l S erv ic e s & G am e S tu d io w ww.l a civ e rt .o rgd este k@ la civ e rt .o rg İs ta n b ulLa d ik A pps http :/ /w ww.l a d ik a p ps.c o m / la d ik a p ps@ gm ail .c o m – La g ot G am es h ttp s:/ /w ww.l a g otg am es.c o m / co n ta ct@ la g otg am es.c o m İs ta n b ul La m a G am es h ttp s:/ /w ww.l a m a-g am es.c o m / co n ta ct@ la m a.g am es A nka ra L a p s G am es h ttp s:/ /la p sg am es.c o m /pla y@ la p sg am es.c o m A nka ra L a st B it e G am es h ttp s:/ /w ww.l a stb it e .g am es/ c o n ta ct@ la stb it e .g am es İs ta n b ul Le ap G am es h ttp s:/ /w ww.l e ap gam es.m ob i/ in fo @ le ap gam es.m ob i İs ta n b ul Le art e s S tu d io s h ttp s:/ /le art e sstu d io s.c o m /jo b s@ le art e sstu d io s.c o m İs ta n b ul Le b le b y G am es h ttp s:/ /w ww.l e b le b y.c o m / http s:/ /w ww.l e b le b y.c o m /c o n ta ct/ S am su n G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

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CO M PA N YW EB SIT EC O NTA CTLO CA TIO NLe th e S tu d io s h ttp s:/ /le th estu d io s.n et/in fo @ le th estu d io s.n et İs ta n b ul Lib ra S o ft w ork s w ww.l ib ra so ft w ork s.c o mlib ra so ft w ork s@ gm ail .c o m İs ta n b ul Lo ku m G am es w ww.l o ku m gam es.c o m co n ta ct@ lo ku m gam es.c o m İs ta n b ul Lo n gh orn G am es h ttp s:/ /lo n gh orn .g am es/h ello @ lo n gh orn .g am es İs ta n b ul Lo op G am es h ttp s:/ /lo op gam es.n et/s u p port @ lo op gam es.n et A nka ra L o st P an d a G am es h ttp s:/ /lo stp an d ag am es.c o m /in fo @ lo stp an d ag am es.c o m A nka ra L o st T a le s S tu d io s h ttp s:/ /lo stta le s.s tu d io /in fo @ lo stta le s.s tu d io Ç an akka leL u d u G am es h ttp s:/ /w ww.l u d uart s .c o m / in fo @ lu d uart s .c o m İs ta n b ul Lu d us E ğit im T e kn olo jil e rih ttp s:/ /lu d use d te ch .c o m / – Anka ra L u gal G am es h ttp s:/ /w ww.l u galg am es.c o m / in fo @ lu galg am es.c o m İs ta n b ul Lu m ie r G am es h ttp s:/ /w ww.l u m ie rg am es.c o m / in fo @ lu m ie rg am es.c o m İs ta n b ulM 8 G am es h ttp s:/ /m 8g am es.c o /in fo @ m 8g am es.c o İs ta n b ul M ach in a G am es h ttp :/ /m ach in ag am es.x yz /in fo @ m ach in ag am es.x yz İs ta n b ul M ad B yte G am es w ww.m ad byte g am es.c o m co n ta ct@ m ad byte g am es.c o m İs ta n b ul M ad cra ft S tu d io s w ww.m ad cra ft s tu d io s.c o m h ttp s:/ /m ad cra ft s tu d io s.c o m /c o n ta ct/ İs ta n b ul M ae stro G am e S tu d ioh ttp s:/ /m ae stro .g s/ – İs ta n b ul M afia G am es h ttp s:/ /m afia -g am es.c o m /in fo @ m afia -g am es.c o m İs ta n b ul M ag e G am es h ttp s:/ /w ww.m ag eg am es.c o m / in fo @ m ag eg am es.c o m İz m ir M ag ic La b G am e T e ch nolo g ie s w ww.m ag la b .c o m .t rh ello @ m ag la b .c o m .t r A nka ra M ai G am es h ttp s:/ /w ww.m ai.g am es/ h r@ m ai.g am es İs ta n b ulM ake m ake h ttp s:/ /w ww.m ake m ake .c o m .t r/ g am e@ m ake m ake .c o m .t r İs ta n b ulM an c h ttp s:/ /m an cg am es.c o m / – İs ta n b ul G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

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CO M PA N YW EB SIT EC O NTA CTLO CA TIO N Man gora m a S tu d io w ww.m an gora m astu d io .c o m co n ta ct@ m an gora m astu d io .c o m İs ta n b ul M asa l G am es h ttp s:/ /m asa lg am es.c o m /in fo @ m asa lg am es.c o m İs ta n b ulM aso m o www.m aso m o.c o m su p port @ m aso m o.c o m İz m ir M avis G am es w ww.m avis g am es.c o msa yg in @ m avis g am es.c o m İs ta n b ul M aya d em T e kn olo jiw ww.m aya d em .c o m co n ta ct@ m aya d em .c o m İs ta n b ulM aya w ork s h ttp s:/ /m aya .w ork s/ il e tis im @m ult ip la ye r.c o m .t r İs ta n b ul M eg a F o rt u n a h ttp s:/ /m eg afo rt u n a.c o /ye ld a@ m eg afo rt u n a.c o B urs a M en ta lU P – L e arn in g G am esh ttp s:/ /w ww.m en ta lu p .c o / in fo @ m en ta lu p .n et İs ta n b ul M eta S ap ie n G am es h ttp s:/ /m eta sa p ie n gam es.c o m /in fo @ m eta sa p ie n gam es.c o m İs ta n b ul M eta ve rs e B il g i T e kn olo jil e ri A .Ş .h ttp s:/ /m eta ve rs e b il g i.c o m .t r/in fo @ m eta ve rs e b il g i.c o m .t r İs ta n b ul M eta vis io n S tu d io h ttp s:/ /m eta vis io n .c o m .t r/in fo @ m eta vis io n .c o m .t r İs ta n b ul M id poly G am es h ttp s:/ /w ww.m id poly g am es.c o m / in fo @ m id poly g am es.c o m İs ta n b ul M il G am e S tu d io h ttp s:/ /m il g am estu d io .c o m /in fo @ m il g am estu d io .c o m A nka ra M il d M an ia h ttp s:/ /m il d m an ia .c o m / hr@ m il d m an ia .c o m A nka ra M in d eck G am es h ttp s:/ /w ww.m in d eck g am es.c o m / in fo @ m in d eck g am es.c o m İs ta n b ulM in d la b or h ttp s:/ /m in d la b or.d ev/c h is e n oa@ m in d la b or.d ev İs ta n b ul M ir a cle W ork s G am e S tu d ioh ttp s:/ /m ir a cle w ork s.c o m .t r/in fo @ m ir a cle w ork s.c o m .t r İs ta n b ul M is sc lic k G am es h ttp s:/ /m is c lic k g am es.c o m /co n ta ct@ m is c lic k g am es.c o m İs ta n b ul M ix e r G am es h ttp s:/ /w ww.m ix e r.g am es/ h ello @ m ix e r.g am es İs ta n b ulM ob ge w ww.m ob ge.n et su p port @ m ob ge.n et E sk iş e h irM ob il e cra ft w ww.m ob il e cra ft .n et su p port @ m ob il e cra ft .n et İs ta n b ul M om en tu m D ig it a l M ed ia T e ch nolo g ie s w ww.m om en tu m -d m t.c o m /t r/in fo @ m om en tu m -d m t.c o m İs ta n b ul G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

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CO M PA N YW EB SIT EC O NTA CTLO CA TIO NMom osh S tu d io s h ttp s:/ /w ww.m om osh stu d io s.c o m / mom osh stu d io s@ gm ail .c o m A nta ly a M ood G am es h ttp s:/ /m ood .g am es/su p port @ m ood .g am es B urs a M oom oo G am es h ttp s:/ /w ww.m oom oo.g am es/ in fo @ m oom oo.g am es İs ta n b ul M oon P un ch T e ch nolo g ie s h ttp s:/ /w ww.m oon p un ch gam es.c o m /http s:/ /w ww.m oon p un ch gam es.c o m / İs ta n b ul M oon S ta r G am es h ttp s:/ /w ww.m oon sta rg am es.c o / in fo @ m oon sta rg am es.c o İs ta n b ul M oon Sta r G am es h ttp :/ /w ww.m oon sta rg am es.c o m / in fo @ m oon sta rg am es.c o m İs ta n b ulM ora la b s w ww.m ora la b s.c o min fo @ m ora la b s.c o m A nka ra M orii G am es h ttp s:/ /m oriig am es.c o m / in fo @ m orii.g am es İs ta n b ul M otio n B lu r h ttp s:/ /w ww.m otio n b lu r.c o m / in fo @ m otio n b lu r.c o m İs ta n b ul M yth ra T e ch w ww.m yth ra te ch .c o min fo @ m yth ra te ch .c o m İz m ir N -P ath G am es h ttp s:/ /n p ath gam es.c o m / hr@ np ath gam es.c o m A nka raN arc a d e w ww.n arc a d e.c o m h ttp s:/ /w ww.n arc a d e.c o m /c o n ta ct İs ta n b ul N atu re p ix e l S tu d io s h ttp s:/ /w ww.n atu re p ix e ls tu d io s.c o m / – Den iz li N DG S tu d io h ttp :/ /n d gstu d io .c o m .t r/ – A nka raN eg en tra w ww.n eg en tra .c o m .t rin fo @ neg en tra .c o m .t r E sk iş e h ir N ic e Try G am es h ttp :/ /n tg stu d io .c o m /ah m etn tg @ gm ail .c o m İs ta n b ul N ir a h G am es h ttp s:/ /n ir a h gam es.c o m /hello @ nir a h gam es.c o m İz m ir N it ra G am es h ttp s:/ /w ww.n it ra g am es.c o m / in fo @ nit ra g am es.c o m İs ta n b ul N it rid G am e www.n it rid .c o min fo @ nit rid .c o m İs ta n b uln jo yK id z http s:/ /n jo yk id z.c o m /hello @ njo yk id z.c o m İs ta n b uln o-p act w ww.n op act.c o min fo @ nop act.c o m İs ta n b ul N oE xit G am es h ttp s:/ /w ww.n oexit g am es.c o m / in fo @ noexit g am es.c o m A nka ra G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

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CO M PA N YW EB SIT EC O NTA CTLO CA TIO NNoh o G am es h ttp s:/ /w ww.n oh o.g am es/ h ello @ noh o.g am es İs ta n b ul N on su m G am es h ttp s:/ /n on su m gam es.c o m /in fo @ non su m gam es.c o m İs ta n b ul N oSu rre n d er G am e S tu d io h ttp s:/ /w ww.n osu rre n d er.s tu d io / h ello @ nosu rre n d er.s tu d io İ s ta n b ul N ow here S tu d io s w ww.n ow here stu d io s.c o min fo @ now here stu d io s.c o m İs ta n b ul N yc to p hil e S tu d io s h ttp s:/ /w ww.n yc to p hil e stu d io s.c o m / in fo @ nyc to p hil e stu d io s.c o m İs ta n b ul O d G am e S tu d io h ttp s:/ /w ww.o d gam estu d io .c o m / in fo @ od gam estu d io .c o m A nka ra O G G am es E n te rt a in m en t w ww.o g gam ese n te rt a in m en t.c o m / og gam eso ffic ia ls @ gm ail .c o m İz m ir O m ic ro n G am es h ttp s:/ /o m ic ro n .g am es/c o n ta ct@ om ic ro n .g am es İs ta n b ul O m nio G am es h ttp s:/ /o m nio g am es.c o m / hi@ om nio .g s İs ta n b ul O ne P erc e n t G am e http s:/ /w ww.o n ep erc e n t.g am e/ in fo @ on ep erc e n t.g am e İs ta n b ul O n O ff G am es h ttp s:/ /o n off.g am es/in fo @ on off.g am es İs ta n b ul O NIF U N S o ft w are h ttp s:/ /w ww.o n if u n so ft w are .c o m / in fo @ on if u n so ft w are .c o m İs ta n b ul O ptim us G am e S tu d io h ttp s:/ /o p tim usg am estu d io .c o m / – Anka ra O re o n S tu d io s h ttp s:/ /o re o n stu d io s.c o m /in fo @ ore o n stu d io s.c o m A nka ra O TTO G am es h ttp s:/ /w ww.o tto g am es.s tu d io / h i@ otto g am es.s tu d io A nka ra O tto m an G am es h ttp s:/ /w ww.o tto m an gam es.c o m / in fo @ otto m an gam es.c o m İs ta n b ul O XO G am es h ttp s:/ /w ww.o xo g am es.n et/o xo g am estu d io @ gm ail .c o m İs ta n b ulO xyu n h ttp s:/ /w ww.o xyu n .c o m / in fo @ oxyu n .c o m İs ta n b ul O yu n S tü d yo su w ww.o yu n stu d yo su .c o min fo @ oyu n stu d yo su .c o m İs ta n b ulP an G am es h ttp :/ /p an .g am es/su p port @ pan .g am es İs ta n b ul P an d a B ear h ttp s:/ /w ww.p an d ab earg am es.c o m / hello @ pan d ab earg am es.c o m İs ta n b ul P an go G am es h ttp :/ /w ww.p an gog am es.c o m / in fo @ pan gog am es.c o m İs ta n b ul G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

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CO M PA N YW EB SIT EC O NTA CTLO CA TIO N Pan te o n h ttp s:/ /w ww.p an te o n .g am es/ in fo @ pan te o n .g am es A nka ra P ap er P ig eo n G am es h ttp s:/ /w ww.p pig eo n .c o m / in fo @ ppig eo n .c o m İs ta n b ul P arm a G am es h ttp s:/ /w ww.p arm ag am es.c o m / – İs ta n b ul P asa te m pos G am es h ttp s:/ /p asa te m posg am es.b usin ess.s it e /h ttp s:/ /p asa te m posg am es.b usin ess.s it e / İs ta n b ul P assio n P un ch h ttp s:/ /p assio n p un ch .c o / co n ta ct@ passio n p un ch .s tu d io İ s ta n b ul P ax A nim i G am es h ttp :/ /w ww.p axa n im ig am es.c o m / in fo @ paxa n im ig am es.c o m İs ta n b ul P axie G am es h ttp s:/ /w ww.p axie g am es.c o m / hey@ paxie g am es.c o m İs ta n b ul P eak G am esw ww.p eak.c o m co n ta ct@ peak.c o m İs ta n b ul P era G am es h ttp s:/ /p era g am es.c o / h ttp s:/ /p era g am es.c o /c o n ta ct-u s İs ta n b ul P etro lig G am es h ttp s:/ /w ww.p etro lig gam es.c o m / in fo @ petro lig gam es.c o m .t r İs ta n b ul P hew P hew G am es h ttp s:/ /p hew phew gam es.c o m /in fo @ phew phew gam es.c o m İs ta n b ul P in e G am es h ttp s:/ /p in eg am es.c o m /in fo @ pin eg am es.c o m İs ta n b ul P in k G am es h ttp s:/ /p in kg am es.n et/c o n ta ct@ pin kg am es.n et İs ta n b ul P in q G am es h ttp s:/ /p in q .g am es/t r/ in fo @ pin q .g am es A nka ra P ip oza G am es h ttp s:/ /p ip oza -s tu d io .b usin ess.s it e /h ttp s:/ /p ip oza -s tu d io .b usin ess.s it e / A nka ra P ix e g a S tu d io w ww.p ix e g astu d io .c o min fo @ pix e g astu d io .c o m A nka raP ix o fu n w ww.p ix o fu n .c o min fo @ pix o fu n .c o m A nka ra P la n ck G am es h ttp :/ /c ro ssy w ord .p la n ck g am es.c o m / in fo @ pla n ck g am es.c o m – P la ya b le F a cto ry h ttp s:/ /p la ya b le fa cto ry .c o m /hello @ pla ya b le fa cto ry .c o m İs ta n b ul P la ystig e I n te ra ctiv e h ttp s:/ /p la ystig e.c o m /http s:/ /p la ystig e.c o m / Anka raP la yu m m http s:/ /p la yu m m.c o m /ad m in @ pla yu m m.c o m B urs a P ois o n S o ft w are h ttp s:/ /w ww.p ois o n so ft w are .c o m / – İs ta n b ul G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

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CO M PA N YW EB SIT EC O NTA CTLO CA TIO N Poku ch h ttp s:/ /p oku ch .c o m /co n ta ct@ poku ch .c o m Tra b zo n P on yo m G am es h ttp s:/ /p on yo m .c o m /su p port @ pon yo m .c o m İs ta n b ul P O W G am es h ttp s:/ /p ow .g am es/h ey@ pow .g am es B urs a P re sto G am es h ttp s:/ /w ww.p re sto g am es.c o m / – İs ta n b ul P ro u d D in osa u rs h ttp s:/ /p ro u d din osa u rs .c o m / http s:/ /p ro u d din osa u rs .c o m /c o n ta ct İs ta n b ul P un d un G am esh ttp s:/ /p un d un .c o / h i@ pun d un .c o B urs a P usu G am es lin ke d in .c o m /c o m pan y/p usu gam es – A dan a P yro G am es h ttp :/ /w ww.p yro g am es.i o / h ello @ pyro g am es.i o İ z m ir Q uok G am es h ttp s:/ /q uok.g am es/in fo @ quok.g am es A nka ra R ad ia n t C at S tu d io h ttp s:/ /w ww.r a d ia n tc a t.s tu d io / in fo @ ra d ia n tc a t.s tu d io İ s ta n b ul R ais in g G am e S tu d io h ttp s:/ /w ww.r a is in ggam estu d io .c o m / in fo @ ra is in ggam estu d io .c o m B urs a R ap pG am es h ttp s:/ /w ww.r a p pgam es.c o m / in fo @ ra p pgam es.c o m İs ta n b ul R ap tu re G am es h ttp :/ /r a p tu re .c o m .t r/in fo @ ra p tu re .c o m .t r İs ta n b ulR atic h ttp s:/ /r a tic .i o / su p port @ ra tic .c o m İs ta n b ul R ealit y A rt s S tu d io w ww.r e alit y a rt s stu d io .c o min fo @ re alit y a rt s stu d io .c o m İs ta n b ul R eco n ta ct G am es w ww.r e co n ta ctg am e.c o min fo @ re co n ta ctg am e.c o m İs ta n b ul R ed A xe G am es h ttp s:/ /r e d axe g am es.c o m /co n ta ct@ re d axe g am es.c o m K oca e li R ed C ham ele o n G am e S tu d io s h ttp s:/ /w ww.r c ls tu d io .i o / h i@ rc ls tu d io .i o İ s ta n b ul R ed R ub y S tu d io h ttp :/ /r e d ru b y.s tu d io /in fo @ re d ru b y.s tu d io İ s ta n b ul R ed Pun ch S tu d io s h ttp s:/ /r e d pun ch stu d io s.c o m / gam es@ aze -t e ch .c o m Z on gu ld akR em oob h ttp s:/ /r e m oob gam es.c o m /hello @ re m oob gam es.c o m A nka raR estP la y h ttp s:/ /w ww.r e stp la y.c o m / su p port @ re stp la y.c o m İs ta n b ul G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

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CO M PA N YW EB SIT EC O NTA CTLO CA TIO N Retu rn G am e S tu d io h ttp :/ /r e tu rn gam estu d io .c o m /co n ta ct@ re tu rn gam estu d io .c o m İs ta n b ul R eve l G am es h ttp :/ /w ww.r e ve l.g s/ in fo @ re ve l.g s İs ta n b ulR id gge h ttp s:/ /w ww.r id gge.c o m / in fo @ rid gge.c o m D en iz li R oar G am es S tu d io h ttp :/ /r o ar.g s/in fo @ ro ar.g s A nka ra R ocin an te G am es h ttp :/ /w ww.r o cin an te g am es.c o m / in fo @ ro cin an te g am es.c o m İs ta n b ul R og S tu d io s w ww.r o g stu d io s.c o m co n ta ct@ ro g stu d io s.c o m İs ta n b ul R oko G am e S tu d io s h ttp s:/ /w ww.r o ko so ft .c o m / in fo @ ro ko so ft .c o m İs ta n b ul R ollic G am es w ww.r o llic g am es.c o min fo @ ro llic g am es.c o m İs ta n b ul R ooft o p G am es h ttp s:/ /r o oft o p -g am es.c o m / – Anka ra R ooste r G am es h ttp :/ /r o oste rg am es.n et/in fo @ ro oste rg am es.n et D en iz li R oot G am es h ttp :/ /r o ot-g am es.c o m / http :/ /r o ot-g am es.c o m /# co n ta ct İz m ir R ota te la b h ttp s:/ /r o ta te la b .c o m /in fo @ ro ta te la b .c o m G azia n te p R ub y G am e S tu d io w ww.r u b yg am estu d io .c o mru b yg am es.i n fo @ ro vio .c o m İz m ir R uff G am es h ttp s:/ /w ww.r u ffg am estu d io .c o m / hello @ ro of.g am es İz m ir R un e G am es h ttp s:/ /r u n eg am es.c o m /co n ta ct@ ru n eg am es.c o m İz m ir R ustle G am es h ttp s:/ /r u stle g am es.c o m /in fo @ ru stle g am es.c o m K oca e liS 2S G AM E http s:/ /s 2 sg am e.c o m /in fo @ s2 sg am e.c o m B urs a S A G G AM ES h ttp s:/ /s a g gam es.c o m /su p port @ sa g gam es.c o m A nka ra S ekG am es h ttp s:/ /s e kg am es.c o m /in fo @ se kg am es.c o m İs ta n b ul Sem ru k G am es h ttp s:/ /s e m ru kg am es.c o m / http s:/ /s e m ru kg am es.c o m /c o n ta ct-u s/ İs ta n b ul Seve n O w l G am es h ttp s:/ /s e ve n ow lg am es.c o m /su p port @ se ve n ow lg am es.c o m İs ta n b ul Sh aw ty G am es h ttp s:/ /w ww.s h aw ty g am es.c o m / in fo @ sh aw ty g am es.c o m İs ta n b ul G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

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CO M PA N YW EB SIT EC O NTA CTLO CA TIO N Siis G am es h ttp s:/ /s iis .c o m .t r/g am es@ siis .c o m .t r A nka raS im so ft w ww.s im so ft .c o m .t rin fo @ sim so ft .c o m .t r A nka ra S in ca p p G am es h ttp s:/ /w ww.s in ca p pgam es.c o m / sin ca p pstu d io @ gm ail .c o m İs ta n b ul Sin gin G ia n t h ttp :/ /w ww.s in gin gia n t.c o m / in fo @ sin gin gia n t.c o m İs ta n b ulSir S tu d io s w ww.s ir s tu d io s.c o m su p port @ sir s tu d io s.c o m İs ta n b ul Sir iu s G am es Y azıl ımh ttp s:/ /s ir iu sg am es.c o /in fo @ sir iu sg am es.c o İs ta n b ul Sis if o s G am es h ttp s:/ /w ww.s is if o sg am es.c o m / sis if o sg am e@ gm ail .c o m İs ta n b ul SK EB S tu d io s h ttp s:/ /s k e b stu d io s.c o m /in fo @ sk e b stu d io s.c o m İs ta n b ulsk g am es h ttp s:/ /w ww.s k g am es.n et/ tra ffic ra ce rg am e@ gm ail .c o m A nka raS kylo ft h ttp s:/ /w ww.s k ylo ft s tu d io s.c o m / http s:/ /w ww.s k ylo ft s tu d io s.c o m /c o n ta ct/ İz m irS N G I C T http s:/ /w ww.s n gic t.c o m /in fo @ sn gstu d io s.c o m A nka ra S N G S tu d io s h ttp s:/ /w ww.s n gic t.c o m / in fo @ sn gic t.c o m A nka ra S o i G am es h ttp s:/ /s o ig am es.c o m /co n ta ct@ so ig am es.c o m İs ta n b ul Sp ektra G am es h ttp s:/ /s p ektra .g am es/b usin ess@ sp ektra .g am es İs ta n b ul Sp yk e G am es h ttp s:/ /s p yk e g am es.c o m /su p port @ sp yk e g am es.c o m İs ta n b ul Sta rd ust G am esh ttp s:/ /s ta rd ust.g s/in fo @ sta rd ust.g s İs ta n b ul Ste elio n S tu d io s h ttp s:/ /s te elio n stu d io s.c o m / http s:/ /s te elio n stu d io s.c o m /b iz e -u la sin İ s ta n b ul Sto rm lin g S tu d io s h ttp s:/ /s to rm lin gstu d io s.c o m /in fo @ sto rm lin gstu d io s.c o m İs ta n b ul Stra te ra G am esh ttp s:/ /s tra te ra .c o / cv@ stra te ra .c o İs ta n b ul Stu d io B il lio n w ww.s tu d io b il lio n .c o m /t rin fo @ stu d io b il lio n .c o m İs ta n b ul Stu d io G am eb it w ww.s tu d io g am eb it .c o m co n ta ct@ stu d io g am eb it .c o m İs ta n b ulSu ji G am es h ttp s:/ /s u ji.g am es/in fo @ su jig am es.c o m İs ta n b ul G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

15 8 TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23 L O CA L G A M IN G C O M PA N IE S I N T Ü RK İY E
2 0 23
CO M PA N YW EB SIT EC O NTA CTLO CA TIO N Su p er G ears G am es h ttp s:/ /s u p erg ears .g am es/c o n ta ct@ su p erg ears .g am es İs ta n b ulSu p erfly h ttp s:/ /s u p erfly .g s – A nka ra S u p erM esh G am es h ttp s:/ /s u p erm esh .g am es/in fo @ su p erm esh .g am es İs ta n b ul Su up G am es h ttp s:/ /w ww.s u up gam es.c o m / http s:/ /w ww.s u up gam es.c o m /C on ta ct İs ta n b ul Ta b a G am es h ttp s:/ /t a b ag am es.c o m /co n ta ct@ ta b ag am es.c o m A nka ra T a le W orld s E n te rt a in m en t w ww.t a le w orld s.c o min fo @ ta le w orld s.c o m A nka ra T a lu s S tu d io h ttp :/ /w ww.t a lu sstu d io .c o m / in fo @ ta lu sstu d io .c o m İs ta n b ul Ta yfa G am es h ttp :/ /t a yfa g am es.c o m /in fo @ ta yfa g am es.c o m İs ta n b ul Te am M ach ia ve lli — İ z m ir T e le p ort e r h ttp s:/ /t e le p ort e r.g g/ p art n ers h ip @ te le p ort e r.g g İs ta n b ul Te o s G am es h ttp s:/ /w ww.t e o sg am estu d io .c o m / in fo @ te o sg am estu d io .c o m İz m ir T H E B G R G am es h ttp s:/ /t h eb gr.c o m /g am es/ in fo @ th eb gr.c o m İs ta n b ul Th e P ack S tu d io s h ttp s:/ /t h ep ack stu d io s.c o m /co n ta ct@ th ep ack stu d io s.c o m İz m ir T h e S A G am e S tu d io h ttp s:/ /t h esa g am estu d io .c o m /in fo @ th esa g am estu d io .c o m D en iz li T ia m o G am es h ttp s:/ /t ia m og am es.c o m /in fo @ tia m og am es.c o m İs ta n b ul Tic k I n te ra ctiv e h ttp s:/ /w ww.t ic k in te ra ctiv e .c o m / in fo @ tic k in te ra ctiv e .c o m B urs a T in ke rb ox h ttp s:/ /w ww.t in ke rb ox.s tu d io / co n ta ct@ tin ke rb ox.s tu d io B urs a T ip la y S tu d io w ww.t ip la ystu d io .c o min fo @ tip la ystu d io .c o m D en iz li T ir a m is u S tu d io s h ttp s:/ /w ww.t ir a m is u .g am e/ in fo @ tir a m is u .g am e İs ta n b ul To ol G am es h ttp :/ /w ww.t o olg am estu d io .c o m / in fo @ to olg am es.c o m İs ta n b ul To on M eta l G am es h ttp s:/ /w ww.t o on m eta l.g am es/ su p port @ to on m eta l.g am es İz m ir T o sb y G am es h ttp s:/ /t o sb yg am es.c o m /in fo @ to sb yg am es.c o m İs ta n b ul G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

15 9 TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23 L O CA L G A M IN G C O M PA N IE S I N T Ü RK İY E
2 0 23
CO M PA N YW EB SIT EC O NTA CTLO CA TIO NTria n t G am es w ww.t ria n tg am es.c o m – İs ta n b ul Tric k sy G am es h ttp s:/ /w ww.t ric k sy g am es.c o m / in fo @ tric k sy g am es.c o m İs ta n b ul Trif le s G am es w ww.t rif le sg am es.c o min fo @ trif le sg am es.c o m İs ta n b ul Tu n ga G am es h ttp s:/ /t u n gaso ft .c o m /in fo @ tu n gaso ft .c o m E sk iş e h ir T w en ty G am es h ttp s:/ /t w en ty .g am es/in fo @ tw en ty .g am es A nka ra T w o P ag e G am es h ttp s:/ /t w op ag eg am es.c o m /ya g iz @ tw op ag eg am es.c o m A nka ra T w oD E S tu d io s h ttp s:/ /t w od estu d io s.c o m /in fo @ tw od estu d io s.c o m İs ta n b ul U bik S tu d io s h ttp s:/ /w ww.u b ik stu d io s.c o m / hello @ ub ik stu d io s.c o m İs ta n b ul U do G am es w ww.u d og am es.c o min fo @ ud og am es.c o m A nka ra U lt io x S tu d io G am e http s:/ /u lt io xg am estu d io .c o m / re kla m ve rs e @ gm ail .c o m İs ta n b ul U m uro G am es h ttp s:/ /u m uro .n et/m e@ um uro .n et Ç an akka le U nb ou n d G am e S tu d io h ttp s:/ /u n b ou n d gam estu d io .c o m /in fo @ un b ou n d gam estu d io .c o m İz m ir U nco so ft Y azıl ımw ww.u n co so ft .c o mh ello @ un co so ft .c o m İz m ir U nic o G am es S tu d ioh ttp s:/ /u n ic o stu d io .c o /u n ic o @ un ic o stu d io .c o İs ta n b ul U nip oly G am es h ttp s:/ /u n ip oly g am es.c o m /in fo @ un ip oly g am es.c o m İs ta n b ul U np re d ic ta b le G am es h ttp s:/ /w ww.u n p re d ic ta b le g am es.c o m / co n ta ct@ un p re d ic ta b le g am es.c o m İz m ir U pgra d e E n te rt a in m en t w ww.u p gra d e-e n te rt a in m en t.c o m / up gra d e.e n te rt a in m en t.b v@ gm ail .c o m İs ta n b ul U pperp ik G am es h ttp :/ /u p perp ik .c o m /in fo @ up perp ik .c o m A dan a U SP EX G am es h ttp s:/ /u sp exg am es.c o m /co n ta ct@ usp exg am es.c o m A nta ly a V acu um G am es h ttp :/ /w ww.v a cu um gam es.c o m / in fo @ va cu um gam es.c o m İs ta n b ulV alv o le x h ttp s:/ /w ww.v a lv o le x.c o m / http s:/ /w ww.v a lv o le x.c o m /c o n ta ct/ A nka ra V an ta P la y G am esh ttp s:/ /v a n ta .g am es/h ello @ va n ta .g am es İs ta n b ul G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

16 0 TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23 L O CA L G A M IN G C O M PA N IE S I N T Ü RK İY E
2 0 23
CO M PA N YW EB SIT EC O NTA CTLO CA TIO N Vaw ra e k T e ch nolo g y I n c h ttp s:/ /v a w ra e k.c o m /il e tis im @va w ra e k.c o m İs ta n b ul V ellic h or G am es h ttp s:/ /v e llic h org am es.c o m /co n ta ct@ ve llic h org am es.c o m İs ta n b ul V elo G am es h ttp s:/ /p la yve lo g am es.c o m /su p port @ pla yve lo g am es.c o m İz m irV elo xia h ttp s:/ /v e lo xia .c oh ey@ ve lo xia .c o İs ta n b ul V erc ia l G am es h ttp s:/ /w ww.v e rc ia lg am es.c o m / in fo @ ve rc ia lg am es.c o m İs ta n b ul V ert ig o G am es w ww.v e rt ig og am es.c oin fo @ ve rt ig og am es.c o İs ta n b ul V ir t u al P ro je cts C o http s:/ /v ir t u alp ro je cts .c o /in fo @ vir t u alp ro je cts .c o İs ta n b ul V iv e h ttp s:/ /v iv e g am es.c o /in fo @ viv e g am es.c o A nka ra V oIv o x G am es lin ke d in .c o m /c o m pan y/v o lv o x-g am eslin ke d in .c o m /c o m pan y/v o lv o x-g am es İs ta n b ulV olly G am e http :/ /w ww.v o lly g am e.c o m / in fo @ vo lly g am e.c o m İz m ir V olx G am es h ttp :/ /w ww.v o lx g am es.c o m / hi@ vo lx g am es.c o m İs ta n b ul V oxe l S tu d io h ttp s:/ /w ww.v o xe ls tu d io .c o / in fo @ vo xe ls tu d io .c o İs ta n b ul V oya n t G am es h ttp s:/ /v o ya n t.g am es/in fo @ vo ya n ts m art .c o m İs ta n b ul V uvy T e kn olo ji A .Ş .h ttp s:/ /v u vy .c o m / – İs ta n b ul W ake r G am es h ttp s:/ /w ake rg am es.c o m /co n ta ct@ wake rg am es.c o m İs ta n b ul W arlo ck A rt s h ttp s:/ /w arlo ck a rt s .c o m /in fo @ warlo ck a rt s .c o m A nka ra W eb pero n G am es h ttp s:/ /w ww.w eb pero n .c o m / in fo @ web pero n .c o m K on ya W eez B eez w ww.w eezb eez.c o m w eezb eezg am es@ gm ail .c o m A nka ra W en d ig o G am es h ttp s:/ /w en d ig o.g am es/h ello @ wen d ig o.g am es İs ta n b ul W hoop s G am es h ttp s:/ /w hoop sg am es.c o m /in fo @ whoop sg am es.c o m İs ta n b ul W il y P um pkin h ttp s:/ /w il y p um pkin .c o m /in fo @ wil y p um pkin .c o m A nka ra W olv e s I n te ra ctiv e w ww.w olv e sin te ra ctiv e .c o m /h om e in fo @ wolv e sin te ra ctiv e .c o m İs ta n b ul G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

16 1 TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23 C O M PA N YW EB SIT EC O NTA CTLO CA TIO N Xen olia h ttp s:/ /w ww.x e n olia .c o m / in fo @ xe n olia .c o m D en iz li Y am y S tu d io h ttp s:/ /y a m ystu d io .c o m /in fo @ ya m ystu d io .c o m İs ta n b ul Yeap p G am ehttp s:/ /y e ap p.g s/in fo @ ye ap p.g s İs ta n b ul Yeti G am e S tu d io h ttp s:/ /w ww.y e tig am es.n et/ in fo @ ye tiin te ra ctiv e .n et – Y in Y an g G am es h ttp s:/ /y in ya n g.g am es/h ello @ yin ya n g.g am es İs ta n b ul Yolo G am e S tu d io h ttp s:/ /w ww.y o lo g am estu d io .c o m / co n ta ct@ yo lo g am estu d io .c o m İs ta n b ulyu m y.i o h ttp s:/ /y u m y.i o / — Y u yu to G am es h ttp s:/ /w ww.y u yu to g am es.c o m / in fo @ yu yu to g am es.c o m İs ta n b ul Z ab aro n G am es h ttp :/ /w ww.z a b aro n gam es.c o m / za b aro n gam es@ gm ail .c o m İs ta n b ul Z eg an G am es h ttp s:/ /z e g an .g am es/in fo @ ze g an .g am es İs ta n b ulZ ero su m h ttp s:/ /z e ro su m .c o /in fo @ ze ro su m .c o İs ta n b ul Z ig a G am es h ttp s:/ /w ww.z ig ag am estu d io .c o m / zig ag am estu d io .c o m D en iz li Z in ky G am es h ttp s:/ /w ww.z in kyg am es.c o m / in fo @ zin kyg am es.c o m İs ta n b ul Z K S u rv iv a l G am es h ttp s:/ /z k -g am es.c o m / — Zon ex E n te rt a in m en t S tu d io s h ttp s:/ /z o n exstu d io s.c o m / – İs ta n b ul Z uuks G am esw ww.z u uks.c o mh elp @ zu uks.c o m İs ta n b ul L O CA L G A M IN G C O M PA N IE S I N T Ü RK İY E
2 0 23
GAM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER If y o u t h
th ere a re m
c o m pan
l
us f o r a n u p date .
Th
co m pany
th e
cre a t
W e w ou ld l S en em A ksa ka l w ho s u p port e d u s f r o m s ta rt t o f

Le arn h ow a d din g a d ir e ct-t o -c o n su m er a p p ro ach t o y o u r d is trib utio n a n d s a le s c a n h elp
le ve l u p y o u r g am in g b usin ess.
G on e are th e d ays o f o n e-s iz e -fit s -a ll m on etiz a tio n in g am in g. Th e g am in g w orld is
c h an gin g fa st, a n d w hat w ork e d y e ste rd ay – t ra d it io n al m ark e tin g a n d s a le s – m ig h t n ot
cu t it to d ay. T h at’s w here th e d ir e ct-t o -c o n su m er (D 2C ) b usin ess m od el c o m es in . It ‘s a
g am e-c h an ger, a llo w in g y o u to c o n nect d ir e ctly w it h p la ye rs a n d u n lo ck n ew re ve n ue
stre am s.
R ead th is a rt ic le , a n d y o u ‘l l u n d ers ta n d w hy g am e d eve lo p ers a re e xp lo rin g th is d ir e ct
a p pro ach a n d a d op tin g h yb rid m on etiz a tio n m od els . W e’l l d is c u ss tre n d s in m ark e tin g
an d m on etiz a tio n , w hy g oin g b eyo n d t h e u su al s tra te g ie s is n ’t ju st o p tio n al b ut e sse n tia l,
w hat D 2C is , a n d h ow y o u c a n u se it c o n fid en tly a n d m axim iz e it s im pact o n y o u r g am in g
b usin ess.
1 6 2 Gam e M ark etTh e g am in g m ark e t is b oom in g, f r o m $32 b il lio n in 1 9 95 t o $ 18 4+ b il lio n t o d ay . A nd it ‘s n ot
slo w in g d ow n. E xp ect it to re ach $20 6.4 b il lio n b y 2 0 25 , w it h p la ye rs g ro w in g fr o m 10 0
m il lio n to 3 .3 8 b il lio n . B ut th at’s n ot a ll. G am ers a re sp en d in g m ore , to o, w it h ave ra g e
re ve n ue p er u se r ju m pin g 2 4% in ju st t h is p ast y e ar!
S o u rc e : N ew zo o’s G lo b al G am es M ark e t R ep ort 2 0 23
S o u rc e : B an km yc e ll – V id eo G am e I n d ustry R eve n ue & M ark e t S h are ( F e b 2 0 24) İ L A YD A B A YA RI
XSO LLA
C O UN TR Y M AN AG ER
TU RKEY & M EN A
GAM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER
T h e I m port a n ce o f D ir e ct
C om mun ic a tio n w it h C on su m ers
fo r M ore P ro fit a b le G am es

16 3 W hy t ra dTh in k o f g am e p la tfo rm s lik e c ro w ded sh op pin g m alls . W hil e c o n ve n ie n t a n d a lr e ad y
esta b lis h ed w it h a d efa u lt s h op pin g a u d ie n ce , th ey s til l lim it w ho s e es y o u r g am e. T h ey
u su ally ta rg et s p ecif ic m ark e ts a n d c a n m ake it h ard er fo r p eo p le to c o m e a cro ss y o u r
p ro d ucts n atu ra lly .
T h ey a ls o h ave a lim it e d n um ber o f p aym en t m eth od s, g ate ke ep in g p ote n tia l b uye rs w ho
d on ‘t h ave a cce ss to th em . A nd , o f c o u rs e , th ey w il l c h arg e h ig h p la tfo rm fe es b eca u se
th ey c o m man d a la rg e a u d ie n ce . T h at a ll le ad s t o lo w er p ro fit m arg in s o n t h ose p la tfo rm s
due t o t h ose k in d s o f l im it a tio n s a n d c o sts .
S o it ‘s n o s u rp ris e t h at d eve lo p ers a re v e n tu rin g b eyo n d t h e m all w alls , s e ttin g u p s h op in
u n exp ecte d p la ce s. N ot o n ly d oes th at a llo w th em to c a p tu re th e m ark u p th at u su ally
g oes t o t h ir d -p art y p la tfo rm s, it g iv e s t h em b ack m ore c o n tro l.
İ L A YD A B A YA RI
XSO LLA
C O UN TR Y M AN AG ER
TU RKEY & M EN A
GAM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER W hat’s d riv in g t h is g ro w th , a n d w hat’s n ext f o r s e llin g in t h is d yn am ic m ark e t?
T h is m assiv e s h if t is s til l re sh ap in g h ow g am es a re s o ld , b ut b asic a lly , th e m id dle m an is
f a d in g. D eve lo p ers a re t a kin g c o n tro l a n d fo rg in g d ir e ct c o n n ectio n s w it h p la ye rs . In t h e
p ast, t h ere h as a lw ays b een a re se lle r b etw een d eve lo p ers a n d t h eir p la ye rs . S o w hy h as
th is u su al s e tu p b een c h an gin g r e ce n tly ?
T h e I m port a n ce o f D ir e ct
C om mun ic a tio n w it h C on su m ers
fo r M ore P ro fit a b le G am es

16 4 W hy y o u s h ou ld g o dD ir e ct-t o -c o n su m er in t h e g am es in d ustry is a w ay o f m ark e tin g, s e llin g, a n d d is trib utin g a
g am e d ir e ctly t o p la ye rs a p art fr o m o r in a d dit io n t o t h ir d -p art y p la tfo rm s. B ig p la ye rs in
t h e g am in g s p ace , lik e B liz za rd , U bis o ft , a n d E A h ave a ls o u se d D 2C . T h at’s b eca u se t h e
d ir e ct-t o -c o n su m er m od el d oesn ‘t c o m pete w it h th e e xis tin g d is trib utio n p la tfo rm s – it
c o m ple m en ts t h em .
Th e tra d it io n al busin ess-t o -c o n su m er, or B2C , gam in g busin ess m od el han d le s
d is trib utio n a n d s a le s b y r e ly in g o n m an y e xte rn al p art n ers . It ‘s a lm ost lik e y o u r g am e h as
to t ra ve l t h ro u gh a m aze o f o th er s to re s a n d d is trib uto rs b efo re r e ach in g y o u r p la ye rs . Y ou
h an d it o ff t o s o m eo n e e ls e a t e ach s te p a n d c a n ‘t a lw ays c o n tro l h ow t h ey t re at it o r y o u r
cu sto m ers . T h at m ean s y o u h ave le ss p ow er o ve r t h in gs lik e p ric in g, c u sto m er s e rv ic e , a n d
h ow y o u r b ra n d is p re se n te d . In t u rn , t h at c a n a ll m ake it h ard er f o r y o u t o m axim iz e y o u r
p ro fit s .
İ L A YD A B A YA RI
XSO LLA
C O UN TR Y M AN AG ER
TU RKEY & M EN A
GAM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER Th ey c a n r e ach a b ig ger a u d ie n ce a n d im pro ve r e te n tio n w it h lo ca liz e d u se r e xp erie n ce s.
T h ey c a n h ave e asy a cce ss a n d o w ners h ip to th eir c u sto m er d ata to b ette r u n d ers ta n d
cu sto m er b eh avio r a n d p re fe re n ce s, a llo w in g t h em t o im pro ve p ro d ucts , U A, m ark e tin g,
an d m ore .
D 2C a ls o h elp s o n t h e u se r s id e. I t o p en s u p e xc it in g p ath w ays a n d c h an nels f o r p la ye rs t o
d is c o ve r new co n te n t an d p ay in w ays th ey ch oose , ou ts id e of ap p sto re s or old
d is trib utio n p la tfo rm s. Th e n um bers p ro ve th is tre n d : if w e lo ok a t th e S E A g am in g
m ark e t, 65% of to ta l gam in g re ve n ue is m ob il e gam in g re ve n ue, an d 21% is fr o m
alt e rn ativ e d is trib utio n c h an nels , a cco rd in g t o N ik o P art n ers r e se arc h .
T h e I m port a n ce o f D ir e ct
C om mun ic a tio n w it h C on su m ers
fo r M ore P ro fit a b le G am es

İL A YD A B A YA RI
XSO LLA
C O UN TR Y M AN AG ER
TU RKEY & M EN A
16 5 Th e fC on nect to (m an y) p aym en t p ro v
p la ye rs . O th er th an cre d it an d d eb it ca rd s, alt e rn ativ e p aym en t m eth od s (A PM )
co n stit u te a s ig n if ic a n t p ort io n o f t h e g lo b al p aym en ts la n d sc a p e: m ore t h an 5 0 % . In
a d dit io n , t h e a ve ra g e t ic k e t s iz e o f a n A PM t ra n sa ctio n is u p t o 2 5% h ig h er t h an t h at o f
cre d it c a rd s o r P ayP al in t h e U S, C an ad a, J a p an , S o u th K ore a, t h e U nit e d K in gd om , a n d
Tu rk e y!
E n su re y o u r g am e Fra u d ste rs ste al m ore th an ju st
m on ey; t h ey s te al y o u r g ood r e p uta tio n . T h at’s w hy p ro te ctin g y o u r p la ye rs a n d b ra n d
fr o m fr a u d is c rit ic a l. A g ood a n ti- fr a u d s o lu tio n u se s in -g am e p atte rn s a n d a d va n ce d
alg orit h m s to id en tif y su sp ic io u s a ctiv it y , b lo ck fa ke p urc h ase s, a n d c u t o ff re p eat
o ffe n d ers .
1122 G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER You g ain m ore c o n tro l o ve r th e e n tir e p ro ce ss w it h a d ir e ct-t o -c o n su m er a p pro ach . It ‘s
l ik e s e llin g y o u r g am e d ir e ctly fr o m y o u r o w n s h op . Y ou ‘r e in c h arg e o f e ve ry th in g, fr o m
p ro d uct d esig n to cu sto m er su p port . Y ou ca n ta il o r th e exp erie n ce to yo u r sp ecif ic
a u d ie n ce , gen era tin g m ore m on ey an d buil d in g a stro n ger re la tio n sh ip w it h yo u r
cu sto m ers .
In s h ort , D 2C is lik e h avin g y o u r o w n s to re , w hil e t ra d it io n al B 2C is lik e r e n tin g a s h elf in
s o m eo n e e ls e ‘s . A nd a cco rd in g to in d ustry d ata , p la ye rs a ctu ally w an t d ir e ct in te ra ctio n
w it h t h e s e lle r. 6 7% o f c o n su m ers p re fe r t o p urc h ase d ir e ctly f r o m t h e b ra n d s t h ey t ru st .
S o , h ow d o y o u im ple m en t D 2C in to y o u r g am in g b usin ess?
S o u rc e : S h are o f c o n su m ers w ho r e g u la rly m ake d ir e ct-t o -c o n su m er
(D 2C ) p urc h ase s f r o m b ra n d s w orld w id e in 2 0 19 a n d 2 0 22T h e I m port a n ce o f D ir e ct
C om mun ic a tio n w it h C on su m ers
fo r M ore P ro fit a b le G am es

Meet lo ca l c o m pl Im ag in e s e llin g y o u r g am e a cro ss
c o u n trie s. It s o u n d s g re at! B ut d if fe re n t c o u n trie s h ave t h eir o w n r u le s. Y ou n eed t o
fo llo w th em to a vo id tro u b le . T h in k o f it lik e le arn in g th e lo ca l la n gu ag e, b ut th at
la n gu ag e c o n sis ts o f lo ca l ta x la w s, g am in g re g u la tio n s lik e sp en d in g o r p la ytim e
lim it s , a n d p aym en t r e g u la tio n s s u ch a s P C I D SS, P SD 2 in E uro p e, a n d R BI in I n d ia .
A cq u
Th at’s a fa n cy w ay to sa y: th in k a b ou t yo u r c u sto m er’s e xp erie n ce . T o tu rn yo u r
p la ye rs in to lo ya l f a n s w ho f u el y o u r g am e’s g ro w th , y o u n eed t o d o a f e w t h in gs. G et
th e b asic s r ig h t b y e n su rin g s e cu re p aym en ts a n d le g al c o m plia n ce . C usto m iz e y o u r
ch eck o u t t o m atc h y o u r b ra n d a n d o p era te s m ooth ly . M ake t h e U I p re tty w it h g ood
p ro d uct vis u als a n d lo ca liz a tio n . T a lk to yo u r p la ye rs w it h in -g am e m essa g es o r
b an ners , a n d sh are o ffe rs a n d u p d ate s to b uil d u p yo u r d ir e ct re la tio n sh ip w it h
th em . R em em ber, h ap py p la ye rs b eco m e l o ya l c u sto m ers .
P art n er w U sin g a n a ll- in -o n e s o lu tio n t h at c a n g u id e y o u
th ro u gh a ll t h e c o m ple xit ie s o f g lo b al p aym en ts , t a xe s, a n d c o m plia n ce w il l s a ve y o u
tim e a n d m on ey. X so lla is a g am in g-s p ecif ic m erc h an t o f r e co rd ( M oR ) t h at c a n h elp
g u id e y o u th ro u gh a ll th ese c h alle n ges a n d s e t y o u u p w it h a d ir e ct-t o -c o n su m er
m od el. C heck o u t a ll t h e d eta il s o n h ow t h ey c a n h elp s e t y o u u p fo r D 2C s u cce ss
w orld w id e .
16 6 334455İL A YD A B A YA RI
XSO LLA
C O UN TR Y M AN AG ER
TU RKEY & M EN A
GAM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER So u rc e : X So lla .c o m
T h e I m port a n ce o f D ir e ct
C om mun ic a tio n w it h C on su m ers
fo r M ore P ro fit a b le G am es

16 7 G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER B U RA K Y IL M AZ
CEO
W EP LA Y V EN TU RES
I n ve stm en t P ro ce sse s f o r
E arly -S ta g e S tu d io s
Acce le ra to r P ro g ra m f o r E arly -S ta g e S tu d
W eP la y H ub A cce le ra to r Pro g ra m is a 12 -w eek pro g ra m aim ed at
d eve lo p in g a n d p re p arin g e arly -s ta g e g am e s tu d io s fo r t h e in ve stm en t
p ro ce ss. T a rg etin g g am e s tu d io s in E uro p e, C en tra l A sia , a n d T u rk e y, t h e
p ro g ra m a im s t o in cre ase t h e c h an ce s o f s u cce ss f o r p art ic ip an t s tu d io s
on a g lo b al s c a le . T h e p ro g ra m o ffe rs s ig n if ic a n t s u p port in a re as s u ch a s
stra te g ic c o n su lt in g, b uil d in g in d ustry n etw ork s, t e ch nic a l s u p port , a n d
fin an cia l re so u rc e s. Part ic ip an ts re ce iv e tra in in g in are as su ch as
b usin ess pla n deve lo p m en t, fin an ce , la w , te am stru ctu re , an d
le ad ers h ip , w hil e a ls o h avin g th e o p p ort u n it y to re ce iv e o n e-o n -o n e
m en to rin g f r o m e xp erie n ce d p ro fe ssio n als .
S tu d io s at va rio u s sta g es o f d eve lo p m en t, fr o m th e in it ia l sta g e to
a d va n ce d le ve ls , ca n ap ply to th e p ro g ra m . D urin g th e ap plic a tio n
p ro ce ss, pro je cts an d busin ess pla n s are th oro u gh ly re vie w ed . K ey
re q uir e m en ts in clu d e a te am siz e o f a t le ast fo u r m em bers a n d a n
a d va n ce d le ve l o f E n glis h p ro fic ie n cy. E va lu atio n is b ase d o n fa cto rs
s u ch as te am co m pete n cy, p ro je ct sta tu s, le ve l of in nova tio n , an d
co m merc ia l p ote n tia l.

16 8 G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER B U RA K Y IL M AZ
CEO
W EP LA Y V EN TU RES
I n ve stm en t P ro ce sse s f o r
E arly -S ta g e S tu d io s
WeP la y H ub s u p port s t h e in nova tiv e d eve lo p m en t o f g am e s tu d io s, e n co m passin g
a w id e r a n ge o f c a te g orie s w it h in t h e g am in g e co sy ste m . T h e p ro g ra m f o cu se s n ot
on ly o n tra d it io n al p la tfo rm s su ch a s m ob il e , P C , a n d c o n so le g am es b ut a ls o
in clu d es au gm en te d an d vir t u al re alit y (A R /V R ) te ch nolo g ie s. A dd it io n ally , th e
p ro g ra m s u p port s th e d eve lo p m en t o f g am es b ase d o n B lo ck ch ain a n d W eb 3.0 ,
in co rp ora tin g t h e l a te st t re n d s in t h e g am in g w orld .
Th e p ro g ra m la sts fo r th re e m on th s a n d in clu d es o ve r 10 0 h ou rs o f tra in in g. T h e
co n te n t c o ve rs a w id e r a n ge o f t o p ic s, fr o m fin an cia l s tra te g ie s t o b usin ess m od el
d eve lo p m en t, in ve stm en t m an ag em en t to stra te g ic pla n n in g. Ven tu re s th at
su cce ssfu lly c o m ple te th e p ro g ra m h ave th e o p port u n it y to re ce iv e in ve stm en t
fr o m W eP la y V en tu re s a ft e r p re se n tin g t h eir p ro je cts a t t h e D em od ay e ve n t.
A s a g lo b al a cce le ra to r, W eP la y H ub h as h oste d 3 0 g am e s tu d io s fr o m 8 d if fe re n t
co u n trie s a n d a ch ie ve d s ig n if ic a n t s u cce sse s. F u tu re p la n s in vo lv e e xp an d in g th e
p ro g ra m t o h ost o ve r 1 5 0 s tu d io s a n d b uil d in g a n e co sy ste m t h ro u gh W eP la y H ub
th at e n su re s c o n tin uou s in te ra ctio n b etw een s tu d io s, m en to rs , a n d o u r t e am . O ur
goal is t o c o n sta n tly im pro ve o u r in nova tiv e m eth od s a n d s u p port t o c o n trib ute t o
t h e d yn am ic o f t h e g am in g e co sy ste m a n d s u p port t h e l a stin g s u cce ss o f v e n tu re s.
T o a p ply to th e p ro g ra m , y o u c a n c o n ta ct u s o r v is it th e W eP la y H ub w eb sit e fo r
m ore in fo rm atio n .

16 9 TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23 P O PU LA R S TR EA M ER S I N T Ü RK İY E / T W IT C H T V
2 0 23
GAM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

17 0 TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23 P O PU LA R S TR EA M ER S I N T Ü RK İY E / T W IT C H T V
2 0 23
GAM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

17 1 TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23 P O PU LA R Y O UTU BE C H AN NELS I N T Ü RK İY E
2 0 23
GAM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

17 2 TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23 P O PU LA R Y O UTU BE C H AN NELS I N T Ü RK İY E
2 0 23
GAM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

17 3 TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23 P O PU LA R I N STA GRA M I N FLU EN CER S I N T Ü RK İY E
2 0 23
GAM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

17 4 TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23 P O PU LA R I N STA GRA M I N FLU EN CER S I N T Ü RK İY E
2 0 23
GAM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

Ayp ara Ö dem e K uru lu şu A .Ş . ( 8 80 )
B R Q L in k Ö dem e H iz m etle ri A .Ş . ( 8 98 )
E fix Ö dem e H iz m etle ri A .Ş . ( 8 76 )
E le kse E le ktro n ik P ara v e Ö dem e K uru lu şu A .Ş . ( 8 55)
Fa tu ra ko m Ö dem e H iz m etle ri A .Ş . ( 8 58 )
G lo b al Ö dem e H iz m etle ri A .Ş . ( 8 84)
G ön d erA l Ö dem e H iz m etle ri A .Ş . ( 8 51)
İş te P ay Ö dem e K uru lu şu A .Ş . ( 9 18 )
K lo n Ö dem e K uru lu şu A .Ş . ( 8 81)
L id io Ö dem e H iz m etle ri A .Ş . ( 8 95)
M on eyG ra m T u rk e y Ö dem e H iz m etle ri A .Ş . ( 8 71)
M yp ayz Ö dem e K uru lu şu A .Ş . ( 8 59 )
O cte t E xp re ss Ö dem e K uru lu şu A .Ş . ( 8 74 )
Ö deal Ö dem e K uru lu şu A .Ş . ( 8 68 )
P ara g ra m Ö dem e K uru lu şu A .Ş . ( 8 88)
P ara tik a Ö dem e H iz m etle ri A .Ş . ( 8 65)
P ay F ix E le ktro n ik P ara v e Ö dem e H iz m etle ri A .Ş . ( 8 82)
P ayn et Ö dem e H iz m etle ri A .Ş . ( 8 66)
R ia T u rk e y Ö dem e K uru lu şu A .Ş . ( 8 79 )
S en d er Ö dem e H iz m etle ri A .Ş . ( 8 75 )
S u n d us E le ktro n ik P ara v e Ö dem e K uru lu şu A .Ş . ( 8 44)
Tre n d Ö dem e K uru lu şu A .Ş . ( 8 62)
Tro n ap ay Ö dem e H iz m etle ri A .Ş . ( 8 87)
T R PO S Ö dem e K uru lu şu A .Ş .( 9 19 )
V ezn e24 T a h sil a t S is te m le ri v e Ö dem e H iz m etle ri A .Ş . ( 8 85)
W este rn U nio n T u rk e y Ö dem e H iz m etle ri A .Ş . ( 8 86)
17 5 TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23 So u rc e : C en tra l B an k o f t h e R ep ub lic o f T u rk e y A CTIV E P A YM EN T I N STIT U TIO NS
2 0 23
GAM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

A Ö dem e v e E le ktro n ik P ara H iz m etle ri A .Ş . ( 9 13 )
A hla tc ı Ö dem e v e E le ktro n ik P ara H iz m etle ri A .Ş . ( 8 94)
A s Ö dem e H iz m etle ri v e E le ktro n ik P ara A .Ş . ( 9 11 )
A kö d e E le ktro n ik P ara v e Ö dem e H iz m etle ri A .Ş . ( 8 36 )
B elb im E le ktro n ik P ara v e Ö dem e H iz m etle ri A .Ş . ( 8 28 )
B ir le şik Ö dem e H iz m etle ri v e E le ktro n ik P ara A .Ş . ( 8 25)
B PN Ö dem e v e E le ktro n ik P ara H iz m etle ri A .Ş . ( 8 50 )
C em ete E le ktro n ik P ara v e Ö dem e H iz m etle ri A .Ş . ( 8 26 )
C eo Ö dem e v e E le ktro n ik P ara K uru lu şu A .Ş . ( 8 78 )
D Ö dem e E le ktro n ik P ara v e Ö dem e H iz m etle ri A .Ş . ( 8 30 )
D in am ik E le ktro n ik P ara v e Ö dem e H iz m etle ri A .Ş . ( 9 20 )
D gp ara Ö dem e v e E le ktro n ik P ara K uru lu şu A .Ş . ( 8 93)
D SM Ö dem e v e E le ktro n ik P ara H iz m etle ri A .Ş . ( 8 48 )
E rp a Ö dem e H iz m etle ri v e E le ktro n ik P ara A .Ş . ( 8 37 )
F a stp ay E le ktro n ik P ara v e Ö dem e H iz m etle ri A .Ş . ( 8 91)
F a tu ra m atik E le ktro n ik P ara v e Ö dem e K uru lu şu A .Ş . ( 8 61)
F zyp ay E le ktro n ik P ara v e Ö dem e H iz m etle ri A .Ş . ( 8 96)
İn in al Ö dem e v e E le ktro n ik P ara H iz m etle ri A .Ş . ( 8 32 )
İs ta n b ul Ö dem e v e E le ktro n ik P ara A .Ş . ( 8 83)
İy z i Ö dem e v e E le ktro n ik P ara H iz m etle ri A .Ş . ( 8 64)
Lyd ia n s E le ktro n ik P ara v e Ö dem e H iz m etle ri A .Ş . ( 8 90 )
M oka Ö dem e v e E le ktro n ik P ara K uru lu şu A .Ş . ( 8 57)
M on eyo u t E le ktro n ik P ara v e Ö dem e H iz m etle ri A .Ş . ( 9 17 )
M on eyp ay Ö dem e v e E le ktro n ik P ara H iz m etle ri A .Ş . ( 8 42 )
N K ola y Ö dem e v e E le ktro n ik P ara K uru lu şu A .Ş . ( 8 52 )
N om u P ay Ö dem e v e E le ktro n ik P ara H iz m etle ri A .Ş . ( 8 31)
2 0 23
17 6 TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23 So u rc e : C en tra l B an k o f t h e R ep ub lic o f T u rk e y A CTIV E E LE C TR O NIC M ONEY I N STIT U TIO NS GAM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

Oza n E le ktro n ik P ara A .Ş . ( 8 39 )
P ala d yu m E le ktro n ik P ara v e Ö dem e H iz m etle ri A .Ş . ( 8 34 )
P ap ara E le ktro n ik P ara A .Ş . ( 8 29 )
P ap el E le ktro n ik P ara v e Ö dem e H iz m etle ri A .Ş . ( 9 14 )
P ara ko la y E le ktro n ik P ara A .Ş . ( 8 47)
P ara Q R E le ktro n ik P ara v e Ö dem e H iz m etle ri A .Ş . ( 8 97)
P aro la p ara E le ktro n ik P ara v e Ö dem e H iz m etle ri A .Ş . ( 8 46 )
P ayb ull Ö dem e H iz m etle ri v e E le ktro n ik P ara A .Ş . ( 8 92)
P ayc o E le ktro n ik P ara v e Ö dem e H iz m etle ri A .Ş . ( 8 49 )
P ayp ole Ö dem e H iz m etle ri v e E le ktro n ik P ara A .Ş . ( 9 16 )
P ayp ort e r Ö dem e H iz m etle ri v e E le ktro n ik P ara A .Ş . ( 8 33)
P aytr Ö dem e v e E le ktro n ik P ara K uru lu şu A .Ş . ( 8 63)
P ra tik İ ş le m Ö dem e v e E le ktro n ik P ara A .Ş . ( 8 60 )
R ub ik E le ktro n ik P ara v e Ö dem e H iz m etle ri A .Ş . ( 8 99)
S ip ay E le ktro n ik P ara v e Ö dem e H iz m etle ri A .Ş . ( 8 38 )
To ke n Ö dem e H iz m etle ri v e E le ktro n ik P ara A .Ş . ( 8 40 )
To m P ay E le ktro n ik P ara v e Ö dem e H iz m etle ri A .Ş . ( 9 12 )
TT Ö dem e v e E le ktro n ik P ara H iz m etle ri A .Ş . ( 8 70 )
TTM E le ktro n ik P ara v e Ö dem e H iz m etle ri A .Ş . ( 8 43)
T u rk E le ktro n ik P ara A .Ş . ( 8 27)
T u rk ce ll Ö dem e v e E le ktro n ik P ara H iz m etle ri A .Ş . ( 8 69)
Tu rk o n ay E le ktro n ik P ara v e Ö dem e H iz m etle ri A .Ş . ( 9 15 )
U PT Ö dem e H iz m etle ri v e E le ktro n ik P ara A .Ş . ( 8 53)
V akıf E le ktro n ik P ara v e Ö dem e H iz m etle ri A .Ş . ( 9 21)
V ep ara E le ktro n ik P ara v e Ö dem e H iz m etle ri A .Ş . ( 8 45)
V iz yo n E le ktro n ik P ara v e Ö dem e H iz m etle ri A .Ş . ( 8 54 )
V od afo n e E le ktro n ik P ara v e Ö dem e H iz m etle ri A .Ş . ( 8 35 )
2 0 23
17 7 TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23 So u rc e : C en tra l B an k o f t h e R ep ub lic o f T u rk e y A CTIV E E LE C TR O NIC M ONEY I N STIT U TIO NS GAM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

20 2220 23
TO GED (T u rk is h A sso cia tio n o f
G am e D eve lo p ers )
O YU N DER (A sso cia tio n o f G am e
Desig n ers , D eve lo p ers , P ub lis h ers
a n d P ro d uce rs )
T O GED (T u rk is h A sso cia tio n o f
G am e D eve lo p ers )
O YU N DER (A sso cia tio n o f G am e
Desig n ers , D eve lo p ers ,
P ub lis h ers a n d P ro d uce rs )
D O GEB (P ro fe ssio n al
A sso cia tio n – E sta b lis h m en t
P hase )
17 8 TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23 A SSO CIA TIO NS GAM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

Gam eX
G IS T (G am in g İ s ta n b ul)
G am eX
G IS T (G am in g İ s ta n b ul)
2 0 2220 23
17 9 TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23 G A M E E X H IB IT IO NS GAM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

We le ft a n oth er y e ar b eh in d . T h e g am in g in d ustry in T ü rk iy e c o n tin ues a t fu ll s p eed w it h in ve stm en t
new s, g am es c o m in g o u t, a n d n ew in it ia tiv e s. W it h a ll th is , fin d in g a n d re ta in in g q ualif ie d h um an
re so u rc e s h as b eco m e a g ro w in g n eed . E m plo ye e r e te n tio n is a s e p ara te is su e, b ut f in d in g t h e r ig h t a n d
“lo ad ed ” h um an r e so u rc e s r e q uir e s a n e n orm ou s a m ou n t o f t im e a n d t h ere fo re c a sh . N ow ad ays, w hen
w e fo cu s (f in ally !) o n d eve lo p in g c a su al a n d P C o r e ve n c o n so le g am es, t h ere a re n ot m an y d eve lo p ers ,
a rt is ts , a n d d esig n ers w ho c a n d o w hat t h ey s a y t h ey c a n d o. T h e h yp er-c a su al w in d n ot o n ly c re ate d a
g re at m om en tu m b ut a ls o le ft s u ch a le g acy. O f c o u rs e , t h is is n ot t h e o n ly r e aso n . T h e la ck o f a d eq uate
a n d p ro p er e d uca tio n al in fr a stru ctu re s a ls o s h ow s it s e lf in t h is c ir c u la tio n .
La st y e ar, n ew d ig it a l g am e d esig n d ep art m en ts w ere o p en ed o r t rie d t o b e o p en ed ; w e m et w it h s o m e
of o u r v a lu ab le p ro fe sso rs a g ain . W e t a lk e d a b ou t h ow t h ey c o u ld c re ate a p ro g ra m w it h t h e m ean s a t
h an d , w e t rie d t o h elp t h em w it h t h eir t e ach er n eed s, b ut fr a n kly , w e c o u ld n’t d o m uch . B eca u se it is
v e ry d if fic u lt f o r s u ch in it ia tiv e s t h at d o n ot c a tc h u p w it h t h e d ay, t e ch nolo g y a n d s tu d en ts t o p ro g re ss.
It is d efin it e ly n ot w ork in g t o t h in k t h at w e c a n ju st fly b lin d a n d p atc h u p t h e d efic it s la te r. A “m aste r”
p la n is n ece ssa ry m uch e arlie r. It se em s th at th is w il l n ot b e so lv e d in tim e b y w ait in g fo r va rio u s
aca d em ic p ro ce d ure s. Fin d in g le ctu re rs w it h th e ap pro p ria te P hD d eg re e, ad eq uate A LE S sc o re ,
ap tit u d e f o r p ra ctic a l c o u rs e s, e tc . is a v ic io u s c ir c le a t t h e m om en t.
1 8 0
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TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23 IN CR EA SIN G N EED F O R S Y N CH RO NIZ A TIO N
OF E D UCA TIO N A N D S E C TO R
A sso c. P ro f.
G Ü VEN Ç A TA K
BA U D IG IT A L G AM E D ESIG N
D EP A R TM EN T H EA D
BU G L A B T E K M ER G EN ER AL
M AN AG ER
E D UCA TIO N
IN T H E E Y ES O F
AN E X P ER T
G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

A d if fe re n t stra te g y is n eed ed . W e cu rre n tly h ave su cce ssfu l in cu b atio n ce n te rs , e ach fo cu se d o n
tra n sfe rrin g e xp erie n ce a n d k n ow le d ge in d if fe re n t w ays, o f c o u rs e , th ere a re sh ort c o m in gs, b ut th e
b eg in nin gs a re g ood . C on cre te s te p s a re b ein g ta ke n w it h a cce le ra tio n s, w ork sh op s, s e m in ars , g am e
deve lo p m en t m ara th on s c a lle d g am e ja m s, a n d e ve n b oot c a m ps o rg an iz e d a b ro ad . T h ese s te p s a re
v e ry v a lu ab le b eca u se m ost o f th em c o m e d ir e ctly fr o m th e in d ustry ; g am e c o m pan ie s th em se lv e s
p ro vid e t h ese t ra in in g a n d m en to rs h ip s. M an y o f t h em a re b ase d o n b est p ra ctic e s, w hat w en t w ell a n d
w hat w en t b ad ly , a n d d ata . A t t h is p oin t, t h ere is a n oth er v e ry c rit ic a l a ctio n , w hic h is t o d ocu m en t a n d
sto re a ll o f t h is in s o m e k in d o f m em ory . It is v e ry im port a n t fo r t h e s a id in cu b atio n c e n te rs t o d o t h is ;
th ey c a n o n ly d o t h is k in d o f d elic a te o p era tio n w it h a u n iv e rs it y a n d a ca d em ic s. In o th er w ord s, a t t h is
p oin t, a ca d em ic s n eed to w ork c lo se ly w it h in cu b atio n c e n te rs a n d s u p port th em in b oth d esig n in g
tra in in gs a n d d ocu m en tin g t h em w it h t h e r ig h t m eth od s.
A ft e r th is sta g e, a ll th e d ata a n d e xp erie n ce c o lle cte d n eed s to b e fil t e re d , su p port e d b y le arn in g-
te ach in g m eth od olo g ie s a n d t ra n sfo rm ed in to c o u rs e s t o b e im ple m en te d in u n iv e rs it ie s, a n d s in ce it
w il l b e th e a ca d em ic s w ho w il l m an ag e th is p ro ce ss, th ey c a n n ow ta ke th e in it ia tiv e to te ach th e
re le va n t c o u rs e s. I a m e sp ecia lly ta lk in g a b ou t p ra ctic a l a n d in d ustry c o u rs e s th at s h ou ld b e in s y n c
w it h t h e in d ustry . It w il l b e e n ou gh fo r c o u rs e s s u ch a s G am e c u lt u re a n d G am e n arr a tiv e t o fo llo w t h e
in d ustry . O f c o u rs e , t h is s y n ch ro n iz a tio n is n ot a o n e-t im e p ro ce ss; it e ra tio n is a m ust.
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18 1 A sso c. P ro f.
G Ü VEN Ç A TA K
BA U D IG IT A L G AM E D ESİG N
D EP A R TM EN T H EA D
BU G L A B T E K M ER G EN ER AL
M AN AG ER
E D UCA TIO N
IN T H E E Y ES O F
AN E X P ER T
G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23 E D UCA TIO N I N CR EA SIN GLY N EED S
TO S Y N C W IT H T H E I N DUSTR Y

Th ese “p ro fe ssio n al” a ca d em ic s n eed t o fo llo w t h e c o n sta n t flo w o f d ata a n d e xp erie n ce c o m in g fr o m
th e in cu b atio n c e n te rs a n d u p d ate t h eir c o u rs e s a cc o rd in gly . S p eakin g o f w hic h , if t h ere is s o m eth in g
m uch m ore im port a n t t h at g am e a ca d em ic s s h ou ld d o, it is t o p la y g am es. Y ou n eed t o e xp erie n ce t h is
f ie ld in a v e ry v e rs a til e w ay in o rd er t o t e ach it . T h is is e sse n tia l t o b e in s y n c w it h b oth t h e in d ustry a n d
th e s tu d en t. A ls o , w e s h ou ld n ot lo ok a t e d uca tio n a n d t h e in d ustry o n ly a s t h e e n te rt a in m en t in d ustry ;
w e c a n not e xp ect e ve ry p ers o n tra in ed in th is fie ld to w ork in p ro d uctio n . W e sh ou ld a ls o c o n sid er
m an y s id e f ie ld s f r o m p ub lic r e la tio n s t o jo u rn alis m a n d in clu d e t h em in t h e c u rric u lu m . W e s h ou ld a ls o
c o n sid er n ot o n ly B 2C (b usin ess-t o -c o n su m er) b ut a ls o B 2B (b usin ess-t o -b usin ess) a re as, a n d w e s h ou ld
b e a b le t o o ffe r a n d e ve n d ir e ct o p tio n s s u ch a s d eve lo p in g v o ca tio n al t ra in in g g am es, w hic h w e c a ll
s e rio u s g am es fo r v a rio u s in d ustrie s, o r p ro d ucin g s o cia l im pact g am es t h at a im t o r a is e a w are n ess o f
p ro b le m s in t h e w orld .
O n a s id e n ote , w e’v e h ad a fa st s ta rt t o t h is y e ar, w it h s o m e v e ry g ood g am es c o m in g o u t. L a st y e ar I
s a id t h at t h e ” R is e o f t h e I n d ie s” e ra w as s ta rt in g; it s e em s t h at t h is y e ar w e w il l b e a b le t o r e ap t h e f r u it s
o f la st ye ar. I th in k th is m om en tu m w il l a ls o trig ger e d uca tio n in a g ood d ir e ctio n ; b eca u se g ood
p ro je cts a re o n ly p ossib le w it h t e am s t h at h ave t h e r ig h t e q uip m en t a n d e xp erie n ce . T h is t im e I w an te d
to m ake n ot o n ly o b se rv a tio n s b ut a ls o s u ggestio n s. E ve ry y e ar th e c h alle n ges in cre ase b ut s o d o o u r
exp erie n ce s. I t h in k w e w il l f in d a b ala n ce a t s o m e p oin t. F o r n ow , k e ep w ork in g h ard !
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18 2 A sso c. P ro f.
G Ü VEN Ç A TA K
BA U D IG IT A L G AM E D ESİG N
D EP A R TM EN T H EA D
BU G L A B T E K M ER G EN ER AL
M AN AG ER
E D UCA TIO N
IN T H E E Y ES O F
AN E X P ER T
G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23 E D UCA TIO N I N CR EA SIN GLY N EED S
TO S Y N C W IT H T H E I N DUSTR Y

Un Typ e
B ach elo r’ /
M aste r’s
D eg re e
F acu lt y / I n st D ep art m en t
Ark ın U niv e rs it y o f C re ativ e A rt s a n d D esig nTR N CBach elo r Fa cu lt y o f C om mun ic a tio nD ig it a l G am e D esig n ( E n glis h ) ( P aid ) A rk ın U niv e rs it y o f C re ativ e A rt s a n d D esig nTR N CBach elo r Fa cu lt y o f C om mun ic a tio n D ig it a l G am e D esig n ( E n glis h ) ( S ch ola rs h ip ) A rk ın U niv e rs it y o f C re ativ e A rt s a n d D esig nTR N CBach elo r Fa cu lt y o f C om mun ic a tio nD ig it a l G am e D esig n ( E n glis h ) ( 5 0 % O ff) B ah çe şe h ir U niv e rs it y F o u n d atio nB ach elo r Fa cu lt y o f C om mun ic a tio nD ig it a l G am e D esig n ( E n glis h ) ( P aid ) B ah çe şe h ir U niv e rs it y F o u n d atio nB ach elo r Fa cu lt y o f C om mun ic a tio n D ig it a l G am e D esig n ( E n glis h ) ( S ch ola rs h ip ) B ah çe şe h ir U niv e rs it y F o u n d atio nB ach elo r Fa cu lt y o f C om mun ic a tio nD ig it a l G am e D esig n ( E n glis h ) ( 5 0 % O ff) İs ta n b ul B eyk e n t U niv e rs it y F o u n d atio nB ach elo r Fa cu lt y o f C om mun ic a tio n D ig it a l G am e D esig n ( S ch ola rs h ip )İs ta n b ul B eyk e n t U niv e rs it y F o u n d atio nB ach elo r Fa cu lt y o f C om mun ic a tio n D ig it a l G am e D esig n ( 5 0 % O ff) B eyk o z U niv e rs it y F o u n d atio nB ach elo r Fa cu lt y o f A rt a n d D esig n D ig it a l G am e D esig n ( S ch ola rs h ip ) B eyk o z U niv e rs it y F o u n d atio nB ach elo r Fa cu lt y o f A rt a n d D esig n D ig it a l G am e D esig n ( 5 0 % O ff) E aste rn M ed it e rra n ean U niv e rs it y T R N CBach elo r Fa cu lt y o f C om mun ic a tio nD ig it a l G am e D esig n ( E n glis h ) ( P aid )Easte rn M ed it e rra n ean U niv e rs it y T R N CBach elo r Fa cu lt y o f C om mun ic a tio n D ig it a l G am e D esig n ( E n glis h ) ( S ch ola rs h ip ) Easte rn M ed it e rra n ean U niv e rs it y T R N CBach elo r Fa cu lt y o f C om mun ic a tio nD ig it a l G am e D esig n ( E n glis h ) ( 5 0 % O ff) D oğ u ş U niv e rs it y F o u n d atio nB ach elo r Fa cu lt y o f A rt a n d D esig n D ig it a l G am e D esig n ( S ch ola rs h ip )
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18 3 TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23 So u rc e : S en em A ksa ka l
S o u rc e : C ou n cil o f H ig h er E d uca tio n G A M E D ESIG N B A CH ELO R’S A N D M ASTE R ‘S D EG REE P R O GRA M S GAM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

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18 4 TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23 G A M E D ESIG N B A CH ELO R’S A N D M ASTE R ‘S D EG REE P R O GRA M S GAM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER So u rc e : S en em A ksa ka l
S o u rc e : C ou n cil o f H ig h er E d uca tio n U n Typ e
B ach elo r’ /
M aste r’s
D eg re e
F acu lt y / I n st D ep art m en t
D oğ u ş U niv e rs it y F o u n d atio nB ach elo r Fa cu lt y o f A rt a n d D esig n D ig it a l G am e D esig n ( 5 0 % O ff)İs ta n b ul A yd ın U niv e rs it y F o u n d atio nB ach elo r Fa cu lt y o f F in e A rt sD ig it a l G am e D esig n ( S ch ola rs h ip )İs ta n b ul A yd ın U niv e rs it y F o u n d atio nB ach elo r Fa cu lt y o f F in e A rt sD ig it a l G am e D esig n ( 5 0 % O ff)İs ta n b ul B il g i U niv e rs it y F o u n d atio nB ach elo r Fa cu lt y o f C om mun ic a tio n D ig it a l G am e D esig n ( E n glis h ) ( S ch ola rs h ip ) İs ta n b ul B il g i U niv e rs it y F o u n d atio nB ach elo r Fa cu lt y o f C om mun ic a tio nD ig it a l G am e D esig n ( E n glis h ) ( 5 0 % O ff) İs ta n b ul B il g i U niv e rs it y F o u n d atio nB ach elo r Fa cu lt y o f C om mun ic a tio nD ig it a l G am e D esig n ( E n glis h ) ( P aid )İs ta n b ul T o p ka p ı U niv e rs it y F o u n d atio nB ach elo rFin e A rt s , D esig n a n d A rc h it e ctu re D ig it a l G am e D esig n ( S ch ola rs h ip )İs ta n b ul T o p ka p ı U niv e rs it y F o u n d atio nB ach elo rFin e A rt s , D esig n a n d A rc h it e ctu re D ig it a l G am e D esig n ( 5 0 % O ff) İs tin ye U niv e rs it y F o u n d atio nB ach elo rFin e A rt s , D esig n a n d A rc h it e ctu reD ig it a l G am e D esig n ( E n glis h ) ( S ch ola rs h ip ) İs tin ye U niv e rs it y F o u n d atio nB ach elo rFin e A rt s , D esig n a n d A rc h it e ctu re D ig it a l G am e D esig n ( E n glis h ) ( 5 0 % O ff)M uğla S ıt k ı K oçm an U niv e rs it y S ta te B ach elo r B od ru m F a cu lt y o f F in e A rt sD ig it a l G am e D esig n ( T R N C N atio n al)M uğla S ıt k ı K oçm an U niv e rs it y S ta te B ach elo r B od ru m F a cu lt y o f F in e A rt s D ig it a l G am e D esig n İs ta n b ul N iş a n ta şı U niv e rs it y F o u n d atio nB ach elo r Fa cu lt y o f A rt a n d D esig n D ig it a l G am e D esig n ( P aid ) İs ta n b ul N iş a n ta şı U niv e rs it y F o u n d atio nB ach elo r Fa cu lt y o f A rt a n d D esig n D ig it a l G am e D esig n ( S ch ola rs h ip )

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18 5 TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23 G A M E D ESIG N B A CH ELO R’S A N D M ASTE R ‘S D EG REE P R O GRA M S GAM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER So u rc e : S en em A ksa ka l
S o u rc e : C ou n cil o f H ig h er E d uca tio n U n Typ e
B ach elo r’ /
M aste r’s
D eg re e
F acu lt y / I n st D ep art m en t
İs ta n b ul N iş a n ta şı U niv e rs it y F o u n d atio nB ach elo r Fa cu lt y o f A rt a n d D esig n D ig it a l G am e D esig n ( 5 0 % O ff) K ah ra m an m ara ş İ s tik la l U niv e rs it y S ta te B ach elo rE n gin eerin g, A rc h it e ctu re a n d D esig n D ig it a l G am e D esig nH aliç U niv e rs it y F o u n d atio nB ach elo r Fa cu lt y o f F in e A rt sD ig it a l G am e D esig n ( S ch ola rs h ip ) H aliç U niv e rs it y F o u n d atio nB ach elo r Fa cu lt y o f F in e A rt sD ig it a l G am e D esig n ( 5 0 % O ff)H asa n K aly o n cu U niv e rs it y F o u n d atio nB ach elo r Fa cu lt y o f C om mun ic a tio n D ig it a l G am e D esig n ( S ch ola rs h ip )H asa n K aly o n cu U niv e rs it y F o u n d atio nB ach elo r Fa cu lt y o f C om mun ic a tio n D ig it a l G am e D esig n ( P aid ) H asa n K aly o n cu U niv e rs it y F o u n d atio nB ach elo r Fa cu lt y o f C om mun ic a tio n D ig it a l G am e D esig n ( 5 0 % O ff)İs ta n b ul E se n yu rt U niv e rs it y F o u n d atio nB ach elo rFa cu lt y o f A rt s a n d S o cia l S cie n ce s D ig it a l G am e D esig n ( S ch ola rs h ip )İs ta n b ul E se n yu rt U niv e rs it y F o u n d atio nB ach elo rFa cu lt y o f A rt s a n d S o cia l S cie n ce s D ig it a l G am e D esig n ( 5 0 % O ff)İs ta n b ul E se n yu rt U niv e rs it y F o u n d atio nB ach elo rFa cu lt y o f A rt s a n d S o cia l S cie n ce s D ig it a l G am e D esig n ( P aid ) İs ta n b ul G ed ik U niv e rs it y F o u n d atio nB ach elo rFa cu lt y o f A rc h it e ctu re a n d D esig n D ig it a l G am e D esig n ( S ch ola rs h ip )İs ta n b ul G ed ik U niv e rs it y F o u n d atio nB ach elo rFa cu lt y o f A rc h it e ctu re a n d D esig n D ig it a l G am e D esig n ( 5 0 % O ff)İs ta n b ul K en t U niv e rs it y F o u n d atio nB ach elo r Fa cu lt y o f A rt a n d D esig nD ig it a l G am e D esig n ( E n glis h ) ( P aid ) İs ta n b ul K en t U niv e rs it y F o u n d atio nB ach elo r Fa cu lt y o f A rt a n d D esig n D ig it a l G am e D esig n ( E n glis h ) ( S ch ola rs h ip )

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18 6 TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23 G A M E D ESIG N B A CH ELO R’S A N D M ASTE R ‘S D EG REE P R O GRA M S GAM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER So u rc e : S en em A ksa ka l
S o u rc e : C ou n cil o f H ig h er E d uca tio n U n Typ e
B ach elo r’ /
M aste r’s
D eg re e
F acu lt y / I n st D ep art m en t
İs ta n b ul K en t U niv e rs it y F o u n d atio nB ach elo r Fa cu lt y o f A rt a n d D esig nD ig it a l G am e D esig n ( E n glis h ) ( 5 0 % O ff) L e fk e A vru p a U niv e rs it y T R N CBach elo rFa cu lt y o f C om mun ic a tio n S cie n ce s D ig it a l G am e D esig n ( E n glis h ) ( S ch ola rs h ip ) Le fk e A vru p a U niv e rs it y T R N CBach elo rFa cu lt y o f C om mun ic a tio n S cie n ce s D ig it a l G am e D esig n ( E n glis h ) ( 5 0 % O ff) U lu sla ra ra sı K ıb rıs U niv e rs it y T R N CBach elo r Fa cu lt y o f C om mun ic a tio n D ig it a l G am e D esig n ( E n glis h ) ( S ch ola rs h ip ) U lu sla ra ra sı K ıb rıs U niv e rs it y T R N CBach elo r Fa cu lt y o f C om mun ic a tio nD ig it a l G am e D esig n ( E n glis h ) ( 5 0 % O ff) B ah çe şe h ir U niv e rs it y F o u n d atio n M aste r In stit u te o f E d uca tio n G am e D esig n ( E n glis h , T h esis )B ah çe şe h ir U niv e rs it y F o u n d atio n M aste r In stit u te o f E d uca tio n G am e D esig n ( E n glis h , T h esis )B ah çe şe h ir U niv e rs it y F o u n d atio n M aste r In stit u te o f E d uca tio n G am e D ev. T e ch nolo g ie s ( T u rk is h , W it h ou t T h esis ) B ah çe şe h ir U niv e rs it y F o u n d atio n M aste r In stit u te o f E d uca tio n G am e D ev. T e ch nolo g ie s ( T u rk is h , W it h ou t T h esis ) H ace tte p e U niv e rs it y S ta teM aste r In fo rm atic s I n stit u te C om pute r A nim atio n a n d G am e T e ch . ( T h esis ) H ace tte p e U niv e rs it y S ta teM aste r In fo rm atic s I n stit u te C om p. A nim atio n a n d G am e T e ch . ( W it h ou t T h esis ) İs ta n b ul T e kn ik U niv e rs it y ( İT Ü ) Sta teM aste r In stit u te o f E d uca tio n G am e a n d I n te ra ctio n T e ch . ( W it h T h esis ) M uğla S ıt k ı K oçm an U niv e rs it y S ta teM aste rIn stit u te o f S cie n ce a n d T e ch nolo g yD ig it a l G am e D esig n a n d T e ch . ( T h esis ) ( 3 0 % E n g)

Nam e Typ e Lo ca t G am e F o cu s
Cen te r o f A nim atio n T e ch nolo g ie s a n d G am e D eve lo p m en t ( A TO M ) Pre -in cu b atio n C en te r A nka raY es B A M BU D ig it a l G am e S tu d io D .O .S 4 .0A cce le ra tio n C en te r İz m irY es In fo rm atio n C om merc ia liz a tio n C en te r ( B TM ) Pre -In cu b atio n , I n cu b atio n a n d P ost I n cu b atio n C en te r İs ta n b ul B U G L a b T E K M ER P re -In cu b atio n a n d I n cu b atio n C en te r İs ta n b ulYes C ra zyH ub s İ s ta n b ul A cce le ra tio n C en te r İs ta n b ulYes C ub e B eyo ğ lu P re -in cu b atio n C en te r İs ta n b ul D ig i G am e S ta rt u p S tu d io A cce le ra tio n C en te r İz m irY es D ig it a l A nim atio n a n d G am e A ggre g ate C en te r ( D IG IA G E)P re -In cu b atio n a n d I n cu b atio n C en te r K oca e liY es G am e C ir c le P re -In cu b atio n a n d I n cu b atio n C en te r A nka ra -İs ta n b ul Yes G am en te r P re -in cu b atio n C en te r İs ta n b ulYes G am e F a cto ry H ub In cu b atio n C en te r O nlin eYes G am eD ev A cce le ra tio n C en te r İs ta n b ulYes
2 0 23
18 7 TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23 G A M IN G E N TR EP R EN EU RSH IP C EN TE R S GAM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER So u rc e : S en em A ksa ka l
S o u rc e : C ou n cil o f H ig h er E d uca tio n

Nam e Typ e Lo ca t G am e F o cu s
G am eo g ra p h A cce le ra tio n C en te r Ç an akka le Y es G am esU nit e d A cce le ra tio n a n d I n cu b atio n C en te r İs ta n b ulYes İs ta n b ul G am e E n tre p re n eu rs h ip A ca d em y: 9 999in 1S p ace A cce le ra tio n C en te r İs ta n b ulYesK üçü kçe km ece E n tre p re n eu rs h ip a n d I n nova tio n C en te r ( K Ü GİM ) In cu b atio n C en te r İs ta n b ul G uil d E n tre p re n eu rs h ip C en te r In cu b atio n C en te r İs ta n b ul oFO N 2 .0 A cce le ra tio n a n d I n cu b atio n C en te r D en iz liY es O YG EM – G am e D eve lo p m en t C en te rIn cu b atio n C en te r İz m irY es G am e D eve lo p m en t C en te r ( O GEM )In cu b atio n C en te r İs ta n b ulYes S TA R TG ATE A cce le ra tio n , P re -In cu b atio n a n d I n cu b atio n C en te r İs ta n b ulYes U do G ara g e A cce le ra tio n C en te r A nka raY es W ork u p G am in g A cce le ra tio n C en te r İs ta n b ulYes Y TÜ S ta rt u p H ou se G am esU P In cu b atio n C en te r İs ta n b ulYes
2 0 23
18 8 TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23 G A M IN G E N TR EP R EN EU RSH IP C EN TE R S GAM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER So u rc e : S en em A ksa ka l
S o u rc e : C ou n cil o f H ig h er E d uca tio n

In t h e 2 0 23 – 2 0 24 a ca d em ic y e ar, D ig it a l G am e D esig n u n d erg ra d uate p ro g ra m s
were o p en ed in d if fe re n t u n iv e rs it ie s, w hil e s o m e g ra d uate p ro g ra m s w ere c lo se d .
W hen w e lo ok a t u p -t o -d ate lis t, 8 u n iv e rs it ie s th at w ere n ot in clu d ed in th e
“T u rk e y G am e S ecto r 2 0 22” re p ort o p en ed D ig it a l G am e D esig n u n d erg ra d uate
p ro g ra m s a n d 3 u n iv e rs it ie s c lo se d t h eir m aste r’s p ro g ra m s.
U n
Kah ra m an m ara ş İ s tik la l U niv e rs it y1.
H aliç U niv e rs it y 2.
H asa n K aly o n cu U niv e rs it y 3.
İs ta n b ul E se n yu rt U niv e rs it y 4.
İs ta n b ul G ed ik U niv e rs it y 5.
İs ta n b ul K en t U niv e rs it y 6.
L e fk e A vru p a U niv e rs it y 7.
U lu sla ra ra sı K ıb rıs U niv e rs it y 8.
2 0 23
18 9 TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23 G A M E D ESIG N B A CH ELO R’S A N D M ASTE R ‘S P R O GRA M S Un
Iş ık U niv e rs it y1.
İz m ir E ko n om i U niv e rs it y 2.
M id dle E ast T e ch nic a l U niv e rs it y (M ETU ) 3.
S E N EM A KSA KA L
GAM E D ESIG N ER
Q A T E A M L E A D
FO UN DER O F G AM E S E C TO R
EV EN TS ( O SE )
G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

In t h e lis t, y o u w il l fin d D ig it a l G am e D esig n
b ach elo r’s d eg re e p ro g ra m s in 2 0 d if fe re n t
un iv e rs it ie s a n d m aste r’s d eg re e p ro g ra m s in
4 u n iv e rs it ie s. T h ese u n iv e rs it ie s a re lo ca te d
in 6 d if fe re n t c it ie s in o u r c o u n try . T h e c it y
w it h t h e m ost D GD d ep art m en ts is İs ta n b ul.
T h e cit ie s wit h th e m ost gam e desig n
b ach elo r’s an d m aste r’s deg re e pro g ra m s
are r e sp ectiv e ly :
İs ta n b ul → 1 3 b ach elo r’s , 2 m aste r’s
T R N C → 4 b ach elo r’s
M uğla → 1 b ach elo r’s , 1 m aste r’s
A nka ra → 1 m aste r’s
K ah ra m an m ara ş → 1 b ach elo r’s
G azia n te p → 1 b ach elo r’s
2 0 23
19 0 TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23 G A M E D ESIG N B A CH ELO R’S A N D M ASTE R ‘S P R O GRA M S As yo u m ay notic e in th e lis t, th ese
d ep art m en ts are mostly at priv a te
fo u n d atio n u n iv e rs it ie s. In p ub lic u n iv e rs it ie s,
th ere are on ly tw o un iv e rs it ie s w it h D GD
un d erg ra d uate d ep art m en ts .
M uğla S ıt k ı K oçm an U niv e rs it y
K ah ra m an m ara ş İ s tik la l U niv e rs it y
If yo u w an t to stu d y D GD at on e of th e
p riv a te fo u n d atio n un iv e rs it ie s, th ere are
u su ally th re e o p tio n s: p aid , sc h ola rs h ip a n d
50 % d is c o u n t. S o m e s c h ools a ls o o ffe r s o m e
of th eir co u rs e s in E n glis h . Th ere fo re , th ey
re q uir e a n E n glis h p re p c o u rs e o r a c e rt a in
l e ve l o f E n glis h p ro fic ie n cy.
G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER S E N EM A KSA KA L
GAM E D ESIG N ER
Q A T E A M L E A D
FO UN DER O F G AM E S E C TO R
EV EN TS ( O SE )

If y o u w an t to d o a m aste r’s d eg re e, th ere a re T u rk is h /E n glis h a n d th esis /n on -t h esis o p tio n s. IT U a n d M SK U
offe r o n ly t h esis p ro g ra m s, w hil e B ah çe şe h ir a n d H ace tte p e a ls o o ffe r n on -t h esis p ro g ra m s.
U nfo rt u n ate ly , g ra d uatin g fr o m a d ep art m en t re la te d to g am e d esig n d oes n ot g u ara n te e a jo b . It is m uch
m ore im port a n t t o im pro ve o n ese lf in t h is fie ld . O f c o u rs e , s tu d yin g a t a s c h ool t h at o ff e rs g ood e d uca tio n in
t h is fie ld w il l b en efit in d if fe re n t w ays. W hen w e lo ok a t t h e in cre ase in t h e n um ber o f u n iv e rs it ie s w it h G am e
Desig n d ep art m en ts , u n fo rt u n ate ly , w e s e e t h at t h e q ualit y o f e d uca tio n h as n ot in cre ase d a t t h e s a m e r a te . It
is d if fic u lt to fin d q ualif ie d p eo p le to te ach in th ese d ep art m en ts . T h ere fo re , w hen c h oosin g a D ig it a l G am e
Desig n d ep art m en t, it is u se fu l t o a ls o r e se arc h t h e u n iv e rs it y ‘s c u rric u lu m a n d l e ctu re rs .
N ot c o u n tin g t h e n ew D O T d ep art m en ts t o b e o p en ed in t h e fu tu re , m ore t h an 1 0 00 D O T g ra d uate s w il l b e
gra d uate d fr o m t h ese 2 0 u n iv e rs it ie s in 4 y e ars . S in ce t h e b ir t h o f t h e g am e in d ustry in o u r c o u n try , in d ustry
e m plo ye es w ere tra in ed a s a p pre n tic e s. N ow (a b ou t 2 0 -2 5 y e ars a ft e r th e s e cto r w as fo rm ed in T ü rk iy e ), w e
sta rt e d to se e D O T g ra d uate s in th e se cto r. In th e n ear fu tu re , th e n um ber o f e m plo ye es g ra d uatin g fr o m
g am e d esig n d ep art m en ts w il l e xc e ed t h e n um ber o f t h ose w ho a re t ra in ed in t h e fie ld . C om petit io n fo r jo b s
w il l in cre ase . A s I m en tio n ed a t t h e b eg in nin g, it w il l n ot o n ly b e e n ou gh t o g ra d uate fr o m t h is d ep art m en t
b ut it w il l b e e va lu ate d w hat y o u a d d to it . P eo p le w ho k e ep u p w it h th e d yn am ic s tru ctu re o f th e g am e
in d ustry , d o n ot s ta y a w ay fr o m n ew d eve lo p in g te ch nolo g ie s, in te g ra te th em in to th eir liv e s if p ossib le a n d
alw ays t ry t o d o b ette r, a n d c o n sta n tly im pro ve t h em se lv e s in t h is s e n se w il l w in .
2 0 23
19 1 TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23 G A M E D ESIG N B A CH ELO R’S A N D M ASTE R ‘S P R O GRA M SGAM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER S E N EM A KSA KA L
GAM E D ESIG N ER
Q A T E A M L E A D
FO UN DER O F G AM E S E C TO R
EV EN TS ( O SE )

19 2 TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23 P R O FE SSIO NS I N G A M IN G I N DUSTR Y So u rc e : H it m ark e r.n etG AM E D ESIG N D ir e ctio n
E co n om y
In te ra ctio n
Le ve l
N arra tiv e
Q uest
S yste m s
UI
UX
W orld
A N IM ATIO N Cin em atic s
G en era lis t
M otio n C ap tu re
P art ic le
P ro g ra m mer
Te ch nic a l
G AM E P R O GRA M MIN G Al
En gin e
G am ep la y G ra p hic s
G ra p hic s
N etw ork
P hysic s
To ols
U l
G AM E P R O DUCTIO N Exe cu tiv e
L iv e O pera tio n s
P ro je ct M an ag em en t
P ro to ty p in g
P ub lis h in g
R ele ase
M an ag em en t
Sto ry b oard in g
Stu d io M an ag em en t
A RT Con ce p t
En vir o n m en t
M od el
Te ch nic a l
Te xtu re
U I
VFX
G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

19 3 TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23 P R O FE SSIO NS I N G A M IN G I N DUSTR Y QUALIT Y A SSU AREN CE Analy sis
A uto m atio n
C ert if ic a tio n
C om patib il it y
C om plia n ce
E n gin eerin g
In te rru p t
Le ad
Lo ca liz a tio n
P erfo rm an ce
P la tfo rm
S D ET
Su b m is sio n
Te stin g
A U D IO C om posit io n
D esig n
D ir e ctio n
E n gin eerin g
P ro g ra m mer
Q A
Voic e
M AN AG EM EN T Cre ativ e D ir e cto r
D ep art m en t
O pera tio n s
P ro d uct
P ro g ra m
P ro je ct
S tra te g y
M ARK ETIN G Bra n d
C om mun it y
C on te n t
D ig it a l
E co m merc e
In flu en ce r
P ub lic R ela tio n s
P ro d uct
U se r A cq usit io n
So cia l M ed ia
C O NTE N T Cin em ato g ra p hy
G am e C ap tu re
G ra p hic D esig n
M otio n G ra p hic
D esig n
P ost-P ro d uctio n
V id eo E d it in g
So u rc e : H it m ark e r.n et G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

19 4 TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23 P R O FE SSIO NS I N G A M IN G I N DUSTR Y IT D evO ps
N etw ork in g
Secu rit y E n gin eerin g
Syste m A dm in is tra tio n
Te ch S u p port
R ESE A RCH Aca d em ic
C on su m er
M ark e t
U X
LE G AL Com plie n ce
C ou n se l
E m plo ym en t
Lic e n sin g
M erg er& A cq usit io n
D ATA A dm in is tra tio n
A naly sis
E n gin eerin g
Scie n ce
C O M MER CIA L Acco u n t M an ag em en t
A d O pera tio n s
B usin ess D eve lo p m en t
B 2B
B 2C
G am e M on etiz a tio n
P art n ers h ip s
R eve n ue S tra te g is t
H UM AN R ESO URCES B usin ess P art n er
C om pen sa tio n & B en efit s
D iv e rs it y & I n clu sio n
E m plo ye r B ra n d in g
H ealt h & S afe ty
T ra in in g & D eve lo p m en t
R ecu it e r
M ED IA E d it o r
Jo u rn alis t
P hoto g ra p her
V id eo g ra p her
C U STO M ER S E R V IC E Custo m er S u p port
D eve lo p er S u p port
T e ch nic a l S u p port
S o u rc e : H it m ark e r.n et G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

19 5 TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23 P R O FE SSIO NS I N G A M IN G I N DUSTR Y CO M PETIT IO N Adm in
A naly st
C oach
M an ag er
N utrit io n is t
P hsy c a l T ra in er
P la ye r
P sy h co lo g is t
R efe re e
S co u t
A D M IN IS TR A TIV E Adm in is tra tiv e
S u p port
E xe cu tiv e A ssis ta n t
Fa cil it ie s S u p port
F ro n t o f H ou se
O ffic e
E D UCA TIO N Pro g ra m
D eve lo p m en t
Te ach in g
B RO AD CA ST C am era
D O P
Su p erv is o r
D ir e cto r
O pera to r
E n gin eer
A ssis ta n t
Flo or M an ag er
G ra p hic s
In -G am e O bse rv e r
Lig h tin g
P ro d uce r
S crip tw rit in g
So u n d E n gin eerin g
Ste am E n gin eerin g
R ep la ys
E V EN TS A V
Aud io
L ig h tin g
Set/S ta g e D esig n
E le ctric s
H osp it a lit y
In -G am e O bse rv e r
Lic e n sin g
Lo g is tic s
P la ye r M an ag er
Ta le n t M an ag er
T A LE N T Agen t
A naly st
C aste r
C on te n t C re ato r
H ost
In te rv ie w er
S tre am er
S o u rc e : H it m ark e r.n et G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

6.2 5 0 in te rn et c a fe s 2 0 2220 23
19 6 TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23
7 . in te rn et c a fe s Man y in te rn et c a fe s w ere fo rc e d to c lo se in 2 0 21
d ue t o t h e o n goin g e ffe cts o f t h e p an d em ic , c o sts
a n d ta xe s. In 20 22, th e n um ber o f activ e ca fe s
d ro p ped sig n if ic a n tly due to clo su re s an d jo b
ch an ges.
In p re vio u s y e ars , m an y o f o u r in te rn et c a fe s
w ere fo rc e d to c lo se th eir b usin esse s d ue to
th e o n goin g e ffe cts o f th e p an d em ic , c o sts
a n d ta xe s. In 20 23, th e num ber of activ e
c a fe s co n tin ued to declin e due to sim il a r
e co n om ic c o n d it io n s a n d b usin ess c h an ges.
S o u rc e : R aze r G old I N TE R N ET C A FE S GAM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

20 2220 23
TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23 19 7 So u rc e : R aze r G old I N TE R N ET C A FE P C S Y STE M P R O PER TIE S GAM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

20 2220 23
Peak H ou rs
P eak D ays ( W eeke n d s)
A ve ra g e F e e / H ou r
D ail y A ve ra g e P in S ale s ( Q ty .)
A vg . F o od P aym en t / P ers o n
15 :0 0 – 2 2:0 030 T L – 7 5 T L7.5 0 0 – 1 2 .5 0 0 T L10 0 – 1 5 0 TLFR ID A Y – S U N DA Y TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23 19 8 So u rc e : R aze r G old P eak H ou rs
P eak D ays ( W eeke n d s)
A ve ra g e F e e / H ou r
D ail y A ve ra g e P in S ale s ( Q ty .)
A vg . F o od P aym en t / P ers o n
15 :0 0 – 2 2:0 030 T L – 7 5 T L7.5 0 0 – 1 2 .5 0 0 T L10 0 – 1 5 0 TLC U M A-P A ZA R15 :0 0 – 2 3:0 09 T L – 2 5 T L1.5 0 0 – 2 .5 0 0 T L50 – 6 0 TLFR ID A Y – S U N DA Y D A IL Y I N TE R N ET C A FE S TA TIS TIC S GAM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23
2 0 2220 23
PU BG : B A TTLE G RO UN DS
Fo rt n it e
L e ag u e o f L e g en d s
VA LO RAN T
FC 2 4
C S:G O / C S2
G TA
C all O f D uty
1 9 9 So u rc e : R aze r G old P U BG : B A TTLE G RO UN DS
Ste am O yu n la rı
L e ag u e o f L e g en d s
VA LO RAN T
Fre e F ir e
C S: G O
GTA
C all O f D uty
M OST P LA YED G A M ES I N I N TE R N ET C A FE S GAM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

20 23
13 %35 %2 5%10 %4%6%7% TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23 2 0 0 So u rc e : R aze r G old B R EA KD O W N O F I N TE R N ET C A FE S I N T Ü RK İY E GAM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23
2 0 23
20 1 So u rc e : E m bed S O M E I M PO RTA N T E SP O RTS T E A M S I N T Ü RK İY E GAM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER ESP O RTS T E A M S GAM ES P LA YED A dan asp or E A FC 24 A lt a y E A FC 24 A nta ly a sp or E A FC 24 B alık e sir s p or E A FC 24 B B E rz u ru m sp or E A FC 24 B BL E sp ort s V A LO RAN T Beşik ta ş E sp or Le ag u e o f L e g en d s, V A LO RAN T, P U BG M ob il e , E A FC 24 M um ia E sp ort s P U BG M ob il e B urs a sp or E A FC 24 Ç ayk u r R iz e sp or E A FC 24

TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23
2 0 23
20 2 So u rc e : E m bed S O M E I M PO RTA N T E SP O RTS T E A M S I N T Ü RK İY E GAM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER ESP O RTS T E A M S GAM ES P LA YED D ark P assa g e Le ag u e o f L e g en d s, P U BG M ob il e D en iz b an k İ s ta n b ul W il d ca ts L e ag u e o f L e g en d s, V A LO RAN T, P U BG M ob il e , P U BG : B A TTLE G RO UN DS,
E A FC 24, W il d R if t
D ig it a l A th le tic s V A LO RAN T, P U BG M ob il e , P U BG : B A TTLE G RO UN DS Esk iş e h ir s p or E sp or E A FC 24 E te rn al F ir e C S:G O , C S2, V A LO RAN T K ad ın E te rn al F ir e A ca d em y CS:G O , C S2 Fe n erb ah çe E sp or V A LO RAN T, P U BG M ob il e , P U BG : B A TTLE G RO UN DS, E A FC 24 Fir e F lu x V A LO RAN T, P U BG M ob il e F U T E sp ort s V A LO RAN T, P U BG M ob il e , P U BG : B A TTLE G RO UN DS, E A FC 24, L e ag u e o f L e g en d s G ala ktic o s Le ag u e o f L e g en d s, V A LO RAN T, P U BG : B A TTLE G RO UN DS, E A FC 24

TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23
2 0 23
20 3 So u rc e : E m bed S O M E I M PO RTA N T E SP O RTS T E A M S I N T Ü RK İY E GAM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER ESP O RTS T E A M S GAM ES P LA YED G ala ta sa ra y E sp or P U BG M ob il e , E A FC 24 G azia n te p F K E A FC 24 G en çle rb ir liğ i E A FC 24 G ets o E sp ort s P U BG M ob il e G ir e su n sp or E A FC 24 H ata ysp or E A FC 24 H O W L E sp ort s V A LO RAN T In te rra il E sp or E A FC 24 İs ta n b ul B aşa kşe h ir E A FC 24 İs ta n b uls p or E A FC 24

TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23
2 0 23
20 4 So u rc e : E m bed S O M E I M PO RTA N T E SP O RTS T E A M S I N T Ü RK İY E GAM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER ESP O RTS T E A M S GAM ES P LA YED K ara g ü m rü k E sp or E A FC 24 K arş ıy a ka E sp or E A FC 24 K asım paşa E A FC 24 K ayse ris p or E A FC 24 K oca e lis p or E A FC 24 M avid an ce E sp ort s P U BG M ob il e M elis e E sp ort s P U BG M ob il e N ASR E sp ort s L e ag u e o f L e g en d s, W il d R if t N ext R üya G am in g P U BG M ob il e F u ry O za ro x E sp ort s P U BG M ob il e

TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23
2 0 23
20 5 So u rc e : E m bed S O M E I M PO RTA N T E SP O RTS T E A M S I N T Ü RK İY E GAM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER ESP O RTS T E A M S GAM ES P LA YED Pap ara S u p erM assiv e L e ag u e o f L e g en d s, V A LO RAN T, P U BG M ob il e , P U BG : B A TTLE G RO UN DS,
E A FC 24, R ock e t L e ag u e
P C IF IC E sp ort s C S:G O , C S2, V A LO RAN T K ad ın , L e ag u e o f L e g en d s R eg n um C ary a V A LO RAN T, P U BG M ob il e , E A FC 24 S 2G E sp ort s P U BG M ob il e , V A LO RAN T Saka ry a sp or E A FC 24 S iv a ssp or E A FC 24 Ta m aria A lt u n ga E sp or C S:G O , C S2, V A LO RAN T, V A LO RAN T K ad ın T e am A uro ra E A FC 24 Te am D em ir a l V A LO RAN T Tra b zo n sp or E A FC 24

TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23
2 0 23
20 6 So u rc e : E m bed S O M E I M PO RTA N T E SP O RTS T E A M S I N T Ü RK İY E GAM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER ESP O RTS T E A M S GAM ES P LA YED Yen i M ala ty a sp or E A FC 24 Y ıl p ort S am su n sp or E A FC 24 U N IV ER SIT Y E SP O RTS T E A M S GAM ES P LA YED A YB U E sp or ( A G M E sp or) C S:G O , C S2, V A LO RAN T BA U E sp ort s H ad o, C S:G O , C S2, V A LO RAN T, L e ag u e o f L e g en d s B A U N E sp ort s V A LO RAN T Bir u n i E sp ort s V A LO RAN T

TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23
2 0 23
20 7 So u rc e : E m bed S O M E I M PO RTA N T E SP O RTS T E A M S I N T Ü RK İY E GAM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER UN IV ER SIT Y E SP O RTS T E A M S GAM ES P LA YED B TU E sp orV A LO RAN T, L e ag u e o f L e g en d sD O U E sp orV A LO RAN T, L e ag u e o f L e g en d sG azi E sp or C S:G O , C S2 V A LO RAN T, L e ag u e o f L e g en d s, T F T, W il d R if t H ace tte p e E sp ort s V A LO RAN T, L e ag u e o f L e g en d sH BV E sp or C S:G O , C S2, V A LO RAN T, L e ag u e o f L e g en d s IA U E sp orV A LO RAN T, L e ag u e o f L e g en d sIK U E sp or C S:G O , C S2, V A LO RAN T IT U E sp orV A LO RAN T, L e ag u e o f L e g en d s

TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23
2 0 23
20 8 So u rc e : E m bed S O M E I M PO RTA N T E SP O RTS T E A M S I N T Ü RK İY E GAM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER UN IV ER SIT Y E SP O RTS T E A M S GAM ES P LA YED M AU E sp ort sV A LO RAN T, L e ag u e o f L e g en d s M ed en iy e t E sp or V A LO RAN T M ETU E sp ort sV A LO RAN T, L e ag u e o f L e g en d sN IS H E sp orV A LO RAN T, L e ag u e o f L e g en d s Selç u k E sp orla r C S:G O , C S2, V A LO RAN T, L e ag u e o f L e g en d s, W il d R if t T A U O K E sp ort s V A LO RAN T TE D U E sp ort s C S:G O , C S2, V A LO RAN T

TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23 N UM BER O F L IC EN SE D P LA YER S A N D T E A M S Th ere a re
3 0 8+ lic e n se d
esp ort s t e am s
in T ü rk iy e .
Th ere a re
3 2.6 92+
lic e n se d
esp ort s p la ye rs
in T ü rk iy e . 2 0 23
20 9 * T h ere a re 3 0 8 s p ort s c lu b s l
t o ta l o f 32 ,6 92 l
w om en .
So u rc e : T E SFE D G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23 E SP O RTS T E A M S T H AT M AKE B EST U SE O F S O CIA L M ED IA
2 0 23
210 G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23 E SP O RTS T E A M S T H AT M AKE B EST U SE O F S O CIA L M ED IA
2 0 23
211 G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23 E SP O RTS T E A M S T H AT M AKE B EST U SE O F S O CIA L M ED IA
2 0 23
212 G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23 E SP O RTS T E A M S T H AT M AKE B EST U SE O F S O CIA L M ED IA
2 0 23
213 G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23 O N/O FF E SP O RTS A N D G A M E E V EN TS O RG A N IZ ED I N T Ü RK İY E
2 0 23
214 E ve n t N am e
Anka ra H erk e s T e k – Z ula T o u rn am en t
B alık e sir D GM F IF A 2 0 23 T o u rn am en t
B alık e sir D GM V A LO RAN T T o u rn am en t
B aşk e n t E sp or T o u rn am en t
B BL E sp ort s v s F U T E sp ort s 1 0 0th Y ear S h ow ca se M atc h
B LA D E 2 0 23 C S:G O W in gm an T o u rn am en t
ESA O pen F ir e A ll S ta rs 2 0 23
E SA R etu rn o f t h e T it a n s – E n d o f t h e C hao s V A LO RAN T T o u rn am en t
ESA R etu rn o f t h e T it a n s – F ir e V A LO RAN T T o u rn am en t
ESA R etu rn o f t h e T it a n s – I c e V A LO RAN T T o u rn am en t
ESA R etu rn o f t h e T it a n s – N atu re V A LO RAN T T o u rn am en t
ESA R etu rn o f t h e T it a n s – R ain V A LO RAN T T o u rn am en t
ESA R etu rn o f t h e T it a n s – T h un d er V A LO RAN T T o u rn am en t
ESL C S:G O T u rk e y C ham pio n sh ip 2 0 23
E SL P ro L e ag u e E te rn al F ir e v s C lo u d 9 W atc h P art y
e S p ort s 3 6 0 B la d e S u p re m acy R oya le P U BG T o u rn am en t
eS p ort s 3 6 0 N ew S ta te M ob il e 2 0 23 C ap ta in s C up
eS p ort s 3 6 0 P ro ta lit y S erie s – S easo n 6
E ve n t N am e
eS p ort s 3 6 0 P U BG M ay 1 9 th Y ou th a n d S p ort s D ay C up
Fra g ‘N B la d e 2 0 23 C S2 W in gm an T o u rn am en t
Fu t E sp ort s W atc h P art y & P yja m a P art y
G AM EX 2 0 23
E sp ort s T o u rn am en t A m on g Y ou th C en te rs
G en sh in I m pact A dve n tu re C arn ava l
G IS T 2 0 23
G ün göre n M un ic ip alit y F IF A 2 3 T o u rn am en t
G ün göre n M un ic ip alit y L e ag u e o f L e g en d s T o u rn am en t
H arb iy e O pen A ir S ta g e F U T E sp ort s v s B BL E sp ort s W atc h P art y
In te l M on ste rs R elo ad ed 2 0 23 C ham pio n sh ip
K eçiö re n M un ic ip alit y T e kn om er V A LO RAN T T o u rn am en ts
K FC D orit o s T w is te r 2 0 23 C S:G O T o u rn am en t
Le ag u e o f L e g en d s T u rk is h C ham pio n sh ip L e ag u e
Lid om a E sp ort s – R eb orn 2 0 23
M ob il e L e g en d s B an g B an g T ü rk iy e C ham pio n sh ip
P asta vil la P U BG D uo T o u rn am en t 2 0 23
P en d ik M un ic ip alit y I n te r-H ig h S ch ool V A LO RAN T T o u rn am en t
G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23 O N/O FF E SP O RTS A N D G A M E E V EN TS O RG A N IZ ED I N T Ü RK İY E
2 0 23
215 E ve n t N am e
PU BG M ob il e G lo b al C ham pio n sh ip 2 0 23
R ed B ull C am pus C lu tc h G ra n d F in als
R ed B ull C am pus C lu tc h O nlin e Q ualif ie rs
R ed B ull C am pus C lu tc h R eg io n al F in als
R ed B ull C am pus C lu tc h T ü rk iy e F in als
R ed B ull H om e G ro u n d E M EA Q ualif ie r
R iz e M un ic ip alit y V A LO RAN T T o u rn am en t
TE SFE D P ap ara T ü rk iy e C up
Tü rk T e le ko m G AM EO N V A LO RAN T T o u rn am en t
Tü rk iy e 10 0th A nniv e rs a ry V A LO RAN T T o u rn am en t
U ET S p rin g S em este r I n te ru n iv e rs it y V A LO RAN T T o u rn am en t
U ET I n te ru n iv e rs it y L e ag u e o f L e g en d s T o u rn am en t 0 3 – 0 9 A pril 2 0 23
U ET I n te ru n iv e rs it y L e ag u e o f L e g en d s T o u rn am en t 0 4 – 1 2 M ay 2 0 23
U ET S u m mer C am p L e ag u e o f L e g en d s 1 v 1 T o u rn am en t
V A LO RAN T C halle n gers L e ag u e T ü rk iy e B ir lik : S p lit 1
V A LO RAN T C halle n gers L e ag u e T ü rk iy e B ir lik : S p lit 2
V A LO RAN T R eb els # 1
VA LO RAN T R eb els # 2
E ve n t N am e
VA LO RAN T R eb els # 3
VC T E M EA B BL E sp ort s v s T e am H ere tic s W atc h P art y
V C T E M EA F U T v s V it a lit y W atc h P art y
V C T L o ck -In F U T E sp ort s v s R RQ W atc h P art y
V olk sw ag en A re n a B BL E sp ort s v s F U T E sp ort s W atc h P art y
W orld o f W ars h ip s N ew S h ip L a u n ch & C om mun it y M eetin g
* T h e e ve n ts w e fo llo w ed th ro u g hou t th e ye a r h a ve b een
a dded t o t h e l
y o u t h
th e l
G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23
2 0 23
216 A CER
A did as
A LM İL A
A lt ın yıl d ız C la ssic s
A m azo n
A O C
Ark o M en
A sis t A naliz
A SU S
AXE
B aca r A uto m otiv e
B ah çe şe h ir Ü niv e rs it e si
B elp a
B in an ce
B io co re
B it c i c o m
B it e xe n
B KM E xp re ss
B la d e
B M W
Boru sa n O to m ativ
B urg er K in g
B urs a G B
ByN oG am e
Carre fo u rS A
C hup a-C hup s
C oca -C ola
C ors a ir
C up ra
D ell
D orit o s
E SA
Fa stP ay
Fo rd
G am eS atış
G il le tte
G ökra il
G PLE X
G rim ela n ge
H aw k
HDI S ig ort a
H ead & S h ou ld ers
M erc e d es
M ig ro s
M on ste r E n erg y
M on ste r N ote b ook
M SI
N esc a fe
N ik e
N im o T V
O ld S p ic e
O lip s
O M EN b y H P
Pap ara
P arib u
Pasta vil la
P ayc e ll
P ep si
P um a
Ram pag e
R aze r
R aze r G old
R ed B ull
H ep sib ura d a
H i2 G am es
H P
Hyp erX
IG N
In fin ix
İ n ce H esa p
İn in al
İn ova tif
İ t o p ya
K arn ava l
K ey D ro p
K FC
K norr Ç ab uk
K urt s y ste m s
Le s B en ja m in s
Lit tle C ease rs
L o g it e ch G
L u ck y 7 A gen cy
M axim um
M cD on ald ‘s
R eg n um C ary a
S am su n O dysse y
S am su n g
Sara n G ru p
Ste elS erie s
S u p ra d yn E n erg y
TA B G ıd a
TE M
Tik To k
To sla
T u rk ce ll
T u rk n et
Tü rk T e le ko m
V este l
V od ofo n e
W ulf z
X -D riv e
X P G
Yem ekse p eti
Z io
Z ow ie
B R A N DS I N VESTIN G I N E SP O RTS A N D G A M IN G * T h is l is t is c o m pil e d f r o m t h e a ctiv it ie s w e f o llo w ed t h ro u gh ou t t h e y e ar. T h ere m ay b e m is sin g b ra n d s. G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

20 23
217 E SP O RTS G A M ES TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23 G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER EA S p ort s U FC 4
e Fo otb all 2 0 23
e Fo otb all 2 0 24
FIF A
Fo otb all M an ag er 2 0 23
Fo otb all M an ag er 2 0 24
Fo rt n it e
F re e F ir e
H alo
H eart s to n e
Le ag u e o f L e g en d s
Le ag u e o f L e g en d s: T e am F ig h t T a ctic s
Le ag u e o f L e g en d s: W il d R if t
L e g en d s o f R un ete rra
M ob il e L e g en d s: B an g B an g
M ort a l K om bat 1 1
A ge o f E m pir e s
A PEX L e g en d s
A re n a o f V alo r
A sse tto C ors a C om petiz io n e
B eat S ab er
B ra w halla
B ra w l S ta rs
C all o f D uty M ob il e
C all o f D uty M od ern W arfa re
C all o f D uty W arz o n e
C la sh R oya le
C ou n te r S trik e 2
C ou n te r S trik e : G lo b al O ffe n siv e
D O TA 2
E A F C 2 4
E A S p ort s U FC 3
N BA 2 K 23
N BA 2 K 24
O SU !
PU BG M ob il e
P U BG N ew S ta te
P U BG : B A TTLE G RO UN DS
Q uake
R ock e t L e ag u e
Sm it e
S ta rc ra ft 2
S tre et F ig h te r V
T e kke n
To m C la n cy’s R ain b ow S ix S ie g e
V A LO RAN T
W orld o f T a n ks
W orld o f W arc ra ft
W WE 2 K 23

Don an ım H ab er
Te ch nop at
S h if t d ele te
W eb te kn o
Ta m in d ir
C hip
M erlin in K aza n ı
Tü rk m mo
PC H oca sı
O yu n geze r
IG N
BSC
5M id
H ard w are P lu s
Te ch no T o d ay
A ta rit a
T e kn ob u
İn d ir .c o m
Te kn od io t
G am er P ap ers
S ave b uto n u
G am iz m
M ob id ic tu m
FR Pnet
Le ad erg am er
M avi K ol
P la ye r B ro s
Tu ru n cu L e vy e
E sp or T im es
Te kn ob ir d
T e kn ofe ed
Te kn oro id
E sp or G aze te si
L e ve l
Te ch nolo g ic
M is te rn oob
Fla n k E sp ort s
O yu n P ost
O yu n G ün lü ğü
O gzn et
Te kn o H oca m
E sp ort s 3 6 0 m ag
G am erb ase
F ra g tis t
D ijit a l S p orla r
O yu n D ijit a l
B aşla t T u şu
İn ce le m e.c o
K arık o ca G am in g
Lu d en oid
G eeklik v e Ö te sin e
A ‘d an Z ‘y e E sp or
E sp orin
* G am Sm . 2 18 S O M E K EY S E C TO RA L M ED IA C H AN NELS I N T U RK EY ( 2 0 23 T R A FFIC ) TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23 G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23 * L S . 2 19 T O P O NLIN E E -P IN S A LE S W EB SIT E S ( 2 0 23 T R A FFIC ) GAM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER burs a g b .c o m
b yn og am e.c o m
d ijip in .c o m
d urm ap la y.c o m
ep in .c o m .t r
fo xn gam e.c o m
g 2a.c o m
g am esa tis .c o m
g old .r a ze r.c o m /t r/
It e m sa tis .c o m
jo ya lis v e ris .c o m
ka b asa ka lo n lin e.c o m
kla sg am e.c o m
ko p aza r.c o m
m id asb uy.c o m
m tc g am e.c o m
oyu n alis v e ris .c o m
oyu n fo r.c o m
p erd ig it a l.c o m
p la ysu lt a n .c o m
va ta n gam e.c o m
ye sil y u rt g am e.c o m
* L

TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23 2 20 * L T O P O NLIN E G A M IN G P LA TFO RM S Battle .n et
E p ic G am es
G O G
Hum ble B un d le
it c h .i o
K in gu in
O rig in
P la y S ta tio n S to re
P la ysto re .c o m
R ock sta r G am es – S o cia l C lu b
Ste am
U bis o ft S to re
A m azo n e P rim e G am in g
EA P la y
G eFo rc e N ow
N etflix G am es
P la ysta tio n P lu s
X b ox G am e P ass
S u b sc rip tio n M od el G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

Oyu n geze rLe ve l
TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23 2 21 O yu n geze r D ig it a l A rc h iv e
2 0 23
GA M IN G M AGA ZIN ES I N T Ü RK İY E GAM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

GLO BA L
N UM BER S 2 0 23

223 So u rc e : N ew zo o G lo b al G am es M ark e t R ep ort s – F re e R eso u rc e sG LO BA L G AM IN G M ARKET 2 0 18
13 8 +/- B il lio n D olla rs T o ta l R eve n ue
70 +/- B il lio n D olla rs M ob il e
3 5 +/- B il lio n D olla rs C on so le
3 3+/- B il lio n D olla rs P C
2.3 +/- B il lio n G am ers
G LO BA L E SP O RTS M ARK ET
90 6+/- M il lio n D olla rs R eve n ue
225+/- M il lio n F o llo w ers
G LO BA L G AM IN G M ARKET 2 0 21
17 6 +/- B il lio n D olla rs T o ta l R eve n ue
91+ /- B il lio n D olla rs M ob il e
4 9 +/- B il lio n D olla rs C on so le
3 6 +/- B il lio n D olla rs P C
2.9 5+/- B il lio n G am ers
G LO BA L E SP O RTS M ARK ET
10 81+ /- M il lio n D olla rs R eve n ue
440 +/- M il lio n F o llo w ers
G LO BA L G AM IN G M ARKET 2 0 19
15 2 +/- B il lio n D olla rs T o ta l R eve n ue
70 +/- B il lio n D olla rs M ob il e
4 7+/- B il lio n D olla rs C on so le
3 5 +/- B il lio n D olla rs P C
2.5 +/- B il lio n G am ers
G LO BA L E SP O RTS M ARK ET
10 95+/- M il lio n D olla rs R eve n ue
39 8 +/- M il lio n F o llo w ers
G LO BA L G AM IN G M ARKET 2 0 22
18 2+/- B il lio n D olla rs T o ta l R eve n ue
92+/- B il lio n D olla rs M ob il e
5 0 +/- B il lio n D olla rs C on so le
4 0 +/- B il lio n D olla rs P C
3.1 + /- B il lio n G am ers
G LO BA L E SP O RTS M ARK ET
1.3 8 +/- B il lio n D olla r R eve n ue
440 +/- M il lio n F o llo w ers
G LO BA L G AM IN G M ARKET 2 0 20
17 7+/- B il lio n D olla rs T o ta l R eve n ue
85+/- B il lio n D olla rs M ob il e
5 0 +/- B il lio n D olla rs C on so le
4 1+ /- B il lio n D olla rs P C
2.8 +/- B il lio n G am ers
G LO BA L E SP O RTS M ARK ET
947+/- M il lio n D olla rs R eve n ue
440 +/- M il lio n F o llo w ers
G LO BA L G AM IN G M ARKET 2 0 23
18 5+/- B il lio n D olla rs T o ta l R eve n ue
91+ /- B il lio n D olla rs M ob il e
5 3+/- B il lio n D olla rs C on so le
4 0 +/- B il lio n D olla rs P C
3.3 8 B il lio n G am ers
G LO BA L E SP O RTS M ARK ET
1.5 +/- B il lio n D olla r R eve n ue
445+/- M il lio n F o llo w ers
G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER
G lo b al N um bers

224 So u rc e : N ew zo o G lo b al G am es M ark e t R ep ort s – F re e R eso u rc e s2 .8 56 +/- B M ob il e G am ers
8 92+ /- B P C G am ers
6 29 +/- B C on so le G am ers
N um ber o f G am ers b y P la tfo rm
A sia – P aci
5 3%
M id dle E ast – A fr ic a
17 %
E uro p e
13 %
La tin A m eric a
10 %
N ort h A m eric a
7 %
Num ber o f G am ers b y R eg io n1.7 8 9+/-
B
G am ers
2 3 7 +/-
M
G am ers
3 35 + /-
M
G am ers
4 47+/-
M
G am ers
5 7 4 +/-
M
G am ers
T O TA L O F 3 .3 8 +/- B IL LIO N G AM ER S W ORLD W ID E 20 23 In 20 23, th e num ber of gam ers
w orld w id e re ach ed 3.3 8 bil lio n , an
an nual in cre ase of 6.3 % . Th e m ain
s o u rc e o f th is g ro w th is m ob il e g am es.
T h e in cre asin g p re se n ce o f g am es in t h e
m ain stre am an d th e in cre ase in th e
yo u n g pop ula tio n wil l in cre ase th e
num ber o f g am ers in a ll a re as.
In 20 23, th e n um ber o f g lo b al p ayin g
use rs in cre ase d b y o ve r 7 % t o 1 .4 7 b il lio n .
G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER
G lo b al N um bers

Mob il e L e g en d s PU BG M ob il eA re n a O f V alo r Fre e F ir e B attle g ro u n d s M . I n d ia 0 1 0 000000020 000000030 000000040 000000050 000000060 0000000
225 So u rc e : E sp ort s C hart s T o p M ob il e G am in g E sp ort s o f 2 0 23M OST W ATC H ED M OBIL E E SP O RTS G AM ES W ORLD W ID E 20 23 530 .1 6
M il lio n H ou rs
13 5 .1 6
M il lio n H ou rs
111.3 9
M il lio n H ou rs
3 8 .8 1
M il lio n H ou rs
2 6 .8 1
M il lio n H ou rs t
G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER
G lo b al N um bers

20 23

TÜ RK İY E G A M E M ARK ET E X PER T O PIN IO NS 20 23 w as a n im port a n t y e ar f o r u s. W e a ls o r e fe r t o t h is y e ar a s t h e y e ar o f T E SFE D ‘s t ra n sfo rm atio n . B y h old in g
ou r g en era l a sse m bly in lin e w it h t h e n ew s p ort s la w , w e e sse n tia lly le ft o u r a ffil ia te d f e d era tio n s ta tu s, a n d o u r
fe d era tio n t ra n sfo rm ed in a d ir e ctio n w here w e c a n t a ke m uch fa ste r a ctio n in t h e c o m in g p erio d . D urin g t h e
ye ar, w e a ch ie ve d m an y in te rn atio n al s u cce sse s w it h o u r c o u n try ’s re p re se n ta tio n . W e a ch ie ve d m em ora b le
a n d v a lu ab le a ch ie ve m en ts s u ch a s V alo ra n t S p ik e N atio n s W orld C ham pio n sh ip in S p ain , P U BG M ob il e IE SF
C ham pio n sh ip W orld R un ner-u p in R om an ia , 3 rd p la ce in e Fib a S easo n 2 W orld F in als in S w ed en , E uro p ean
G am es e Fo o tb all B ra n ch E uro p ean R un ner-u p in P ola n d , W orld C ham pio n sh ip in N BA 2K W orld E sp ort s G am es
o rg an iz e d u n d er th e c o ord in atio n o f th e O ly m pic C om mit te e in S in gap ore . In a d dit io n , m y s e le ctio n to th e
B oard o f D ir e cto rs a t t h e G en era l A sse m bly o f t h e G lo b al E sp ort s F e d era tio n is a g re at h on or a n d r e sp on sib il it y
b oth f o r m e a n d f o r o u r c o u n try . T h is t a sk w il l a llo w T u rk e y t o t a ke a m ore a ctiv e r o le in t h e g lo b al a re n a in t h e
fie ld o f e sp ort s a n d w il l c a rry o u r in te rn atio n al c o lla b ora tio n s e ve n fu rt h er. In th e c o m in g p erio d , w e w il l
c o n tin ue o u r e ffo rt s t o c a rry o u r a ch ie ve m en ts e ve n fu rt h er, t o s tre n gth en t h e in fr a stru ctu re o f e sp ort s in o u r
co u n try , a n d t o r e p re se n t o u r c o u n try in t h e b est w ay in t h e in te rn atio n al a re n a. I w ou ld lik e t o t h an k o u r e n tir e
e sp ort s c o m mun it y fo r th eir su p port a n d c o n trib utio n s. I stro n gly b elie ve th at w e w il l a ch ie ve m an y o th er
acco m plis h m en ts t o g eth er.
2 0 23 w as a p erio d o f in fla tio n a n d e co n om ic h ard sh ip d ue t o t h e C ovid -1 9 p an d em ic a n d w ars a ro u n d
th e w orld . In 2 0 20 , 2 0 21 a n d 2 0 22, e sp ecia lly w it h th e im pact o f th e p an d em ic , th e in te re st in th e
gam in g in d ustry a n d g ro w th t a rg ets d eve lo p ed w ell a b ove e xp ecta tio n s. In 2 0 23, a s t h is in te re st s ta rt e d
to n orm aliz e , ste p s w ere ta ke n to n orm aliz e th e in d ustry o n a g lo b al sc a le . U nfo rt u n ate ly , w ar a n d
eco n om ic c h alle n ges h ave m ad e t h is p ro ce ss e ve n h ard er a n d fa ste r. W hil e g ro w th e xp ecta tio n s in t h e
glo b al g am in g in d ustry d eclin ed , e xp en se s in cre ase d r a p id ly . B etw een 2 0 23 a n d 2 0 24, I’v e o b se rv e d P C
sa le s a n d m ob il e g am in g g ro w th in T u rk e y a cc e le ra tin g r a p id ly . M y fo re ca st is t h at P C s a le s a n d m ob il e
g am in g w il l o ve rt a ke c o n so le in te re st t h is y e ar. In a d d it io n , I t h in k w e w il l s ta rt t o s e e t h e fr u it s o f t h e
eco n om ic in ve stm en ts m ad e in T ü rk iy e in 2 0 23 th is y e ar. T h e e asin g o f in fla tio n w il l h ave a p osit iv e
im pact o n t h e g am er b ase b oth in T ü rk iy e a n d g lo b ally in 2 0 24.
E R D İN Ç İ Y İK U L
RIO T G AM ES
TÜ RKİY E C O UN TR Y
M AN AG ER
TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23 2 27 A LP ER A FŞİN
Ö ZD EM İR
T U RKIS H E SP O RTS
F E D ER ATIO N
PR ESID EN T
GAM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

20 23 m ark e d a s ig n if ic a n t e vo lu tio n in t h e in te ra ctio n b etw een t h e g am in g in d ustry a n d b ra n d s. D urin g t h is p erio d , t h e
gam in g in d ustry b eca m e a p ow erfu l c o n su m er s e g m en ta tio n t o ol f o r b ra n d s.
T h ro u gh b ra n d c o lla b ora tio n s a n d c re ativ e c a m paig n s, q uic k -s e rv ic e re sta u ra n ts in p art ic u la r w ere a b le to re ach
p ote n tia l c o n su m ers in t h e g am in g w orld m ore e ffe ctiv e ly . T h ese c o lla b ora tio n s a ttra cte d a tte n tio n w it h u n iq ue g am e
co n te n t a n d s p ecia l c a m paig n s f u ll o f in te ra ctiv e e xp erie n ce s. T h e in te g ra tio n o f b ra n d s w it h g am es w en t b eyo n d ju st
b ein g a re w ard s y ste m , o ffe rin g o p port u n it ie s to b uil d a n e m otio n al c o n n ectio n w it h c o n su m ers a n d c re ate b ra n d
lo ya lt y .
T h is t ra n sfo rm atio n h as le d t o g am es b ein g s e en n ot o n ly a s a m ark e tin g t o ol b ut a ls o a s a m ean s t o d eep ly e n gag e
w it h c o n su m ers a n d e n ric h th e b ra n d e xp erie n ce . B y ta rg etin g y o u n g a n d te ch -s a vvy a u d ie n ce s, g am es h ave g iv e n
b ra n d s t h e c h an ce t o in te ra ct w it h a w id e a u d ie n ce .
A s TA B G ıd a, w e fu rt h er stre n gth en ed ou r bra n d s’ org an ic re la tio n sh ip w it h th e gam in g w orld in 20 23. O ur
co m mun ic a tio n w it h g am ers h as b eco m e e ve n m ore im port a n t w it h t h e ra p id g ro w th o f t h e g am in g w orld . F o r t h is
r e aso n , w e d eve lo p ed sp ecia l c a m paig n s, c o lla b ora tio n s, a n d c o m mun ic a tio n stra te g ie s th at w il l a p peal to a w id e
au d ie n ce . 2 0 23 w as a y e ar f u ll o f m ajo r p ro je cts w e c a rr ie d o u t in t h is d ir e ctio n . 2 0 24 w il l b e a y e ar t h at p ro m is e s e ve n
ric h er c o n te n t, s p ecia l e ve n ts , a n d c lo se r in te ra ctio n w it h g am ers . T h e s tro n g b on d w e h ave e sta b lis h ed w it h t h e g am er
au d ie n ce h as a llo w ed u s t o f u rt h er s tre n gth en o u r b ra n d s’ p re se n ce in t h e g am in g w orld .
A cco rd in g t o V erin ays’ r e se arc h p ub lis h ed in M ark e tin g T u rk e y, g am ers ‘ p re fe re n ce f o r o u r B urg er K in g® a n d P op eye s®
b ra n d s s h ow s th at w e a re a re m ark a b le p la ye r in th e fie ld . A cco rd in g to th e re se arc h , a lt h ou gh th e ra te o f fa st-fo od
co n su m ptio n w hil e p la yin g g am es is lo w , B urg er K in g® is th e fa vo rit e o f 16 p erc e n t o f th e a u d ie n ce , w hil e o u r
P op eye s® b ra n d c o n tin ues to ris e . F o r u s, th ese re su lt s a re a n im port a n t in d ic a to r o f th e e ff e ctiv e c o m mun ic a tio n
stra te g ie s a n d b ra n d a w are n ess o f o u r B urg er K in g® a n d P op eye s® b ra n d s in th e g am in g w orld . B urg er K in g® a n d
P op eye s® c o n tin ue t o s ta n d o u t a m on g g am er p re fe re n ce s t h an ks t o t h e s p ecia l b on d w it h t h e g am er a u d ie n ce a n d
th e c a m paig n s w e o rg an iz e .
A s a re su lt , th e g am in g in d ustry o f 2 0 23 h as b een a n im port a n t tu rn in g p oin t fo r b ra n d s in te rm s o f in nova tio n a n d
co n su m eriz a tio n . T h ese c o lla b ora tio n s n ot o n ly p ro m ote d p ro d ucts b ut a ls o a llo w ed b ra n d s t o b uil d c lo se r a n d m ore
m ean in gfu l r e la tio n sh ip s w it h c o n su m ers . T h is t re n d w il l c o n tin ue t o o p en n ew d oors in s h ap in g t h e g am in g in d ustry ‘s
m ark e tin g s tra te g ie s a n d c o n su m er e n gag em en t.
T Ü RKİY E G AM E M AR KET R EP O RT 2 0 23 2 28 T Ü RK İY E G A M E M ARK ET E X PER T O PIN IO NS FA TİH M ELİH
K U ZG U N KA YA
TA B G ID A
BR AN D
CO LLA BO RATIO NS
AN D P R O JE C T
D EV ELO PM EN T
M AN AG ER
G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

In to d ay’s d ig it a l e ra , g am es h ave tra n sc e n d ed th eir ro le a s m ere e n te rt a in m en t; th ey a re
n ow in te g ra l t o t h e a d ve rt is in g in d ustry , s ig n if ic a n tly in flu en cin g t h e g am in g s e cto r. In -g am e
ad ve rt is in g, v a lu ed a t $ 6.8 b il lio n in 2 0 21 a n d e xp ecte d to g ro w to $ 17 .6 b il lio n b y 2 0 30 ,
re p re se n ts a tre n d th at n atu ra lly b le n d s in to g am es w it h ou t d is ru p tin g th e flo w . Th is
m ark e t’s g ro w th is fu ele d b y t h e 3 .6 b il lio n g am ers g lo b ally , d ed ic a tin g a n a ve ra g e o f o ve r 8
h ou rs w eekly t o g am in g, in a s e cto r w ort h o ve r $ 30 0 b il lio n .
Th ese a d ve rt is e m en ts d on ‘t ju st ta p in to a lu cra tiv e m ark e t; th ey e n h an ce th e g am in g
exp erie n ce b y m ir ro rin g in -g am e re alit ie s, a d d in g d ep th a n d d yn am is m . T h is in te g ra tio n
m ark s a p iv o ta l c h an ge in h ow g am es a re p erc e iv e d – n ot o n ly a s a fo rm o f p la y b ut a s
im mers iv e e xp erie n ce s e n co m passin g s tra te g ic a d ve rt is in g.
A s t h e fo u n d er o f P ort u m a, T u rk e y’s p io n eerin g in -g am e a d ve rt is in g c o m pan y, I’m p ro u d o f
o u r a p pro ach t o h arm on io u sly in te g ra tin g a d s in to g am es. T h is m eth od t ra n sfo rm s a d s f r o m
b ein g m ere p au se s t o b eco m in g c o re e le m en ts o f t h e g am in g e xp erie n ce , a lig n in g w it h t h e
gam e’s n atu ra l r h yth m . O ur r o le in T u rk e y’s b urg eo n in g g am in g s c e n e is v it a l, a n d P ort u m a is
a t t h e f o re fr o n t, e xp lo it in g t h is p ote n tia l e ffe ctiv e ly .
In -g am e ad s, in m y vie w , d on ‘t d etra ct b ut e n ric h g am in g, b rid gin g th e g ap b etw een
g am in g a n d a d ve rt is in g in d ustrie s. P ort u m a h as e m bra ce d t h is p hil o so p hy, o ffe rin g u n iq ue
an d e n gag in g a d e xp erie n ce s, c a p tiv a tin g p la ye rs , a n d r e d efin in g in -g am e a d ve rt is in g’s r o le .
To c o n clu d e, g am in g’s e vo lu tio n in te g ra te s it s e am le ssly in to t h e a d ve rt is in g la n d sc a p e, w it h
P ort u m a l e ad in g t h is t ra n sfo rm ativ e jo u rn ey, a d din g s ig n if ic a n t v a lu e t o t h e g am in g w orld .
TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23 2 29 T Ü RK İY E G A M E M ARK ET E X PER T O PIN IO NS OZA N E M RA H
Ü N AL
PO RTU M A
FO UN DER
C EO
G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23 2 30 Th e d iz zyin g p ace o f t e ch nolo g y a n d d ig it a liz a tio n c o n tin ues t o e xe rt a s ig n if ic a n t im pact o n t h e g am in g in d ustry .
W it h n ew d eve lo p m en ts e m erg in g d ail y , t h e e xp erie n ce s o f p la ye rs , d is trib utio n m eth od s, a n d g am e d eve lo p m en t
p ro ce sse s a re u n d erg oin g s u b sta n tia l t ra n sfo rm atio n s. T h e g am in g in d ustry p osse sse s a s p ir it t h at n ot o n ly e vo lv e s
b ut a ls o re sh ap es th e e co sy ste m a ro u n d it , d riv e n b y it s n eed s a n d d yn am ic s, th us fo ste rin g in nova tio n . P la ye r
e xp ecta tio n s d riv e c o m pan ie s in t h e in d ustry t o w ard s c o m petit io n , c re ativ e c o lla b ora tio n s, a n d n ew in ve n tio n s.
T ü rk T e le ko m G AM EO N h as in tro d uce d s e ve ra l in nova tio n s a n d p io n eerin g in it ia tiv e s in t h e g am in g e co sy ste m . W e
co n sis te n tly s u p port g am in g e n th usia sts in t h is d om ain , o ffe rin g c o m pre h en siv e a ssis ta n ce a n d s o lu tio n s a cro ss a ll
a sp ects o f g am in g.
Tw o y e ars a g o, w e la u n ch ed G AM EO N, t h e s o le g am e-fo cu se d b ra n d in t h e s e cto r, a n d c ra ft e d a u n iv e rs e d esig n ed
to m eet a ll t h e n eed s o f g am in g e n th usia sts . W e a d dre ss t h e n ece ssit y fo r h ig h -s p eed in te rn et, a p rio rit y in d ig it a l
g am in g, t h ro u gh o u r r o b ust f ib er in fr a stru ctu re s p re ad a cro ss T u rk e y. O ur o ffe rin gs in clu d e b en efit s s u ch a s f a st f ib er
in te rn et p ack a g es u p t o 1 0 00M bps, a s w ell a s p la ye r-s p ecif ic P la ysto re w alle t c o d es a n d G am e P ass g if t s .
U nd er th e G AM EO N in it ia tiv e , o u r fo cu s h as b een o n im pro vin g in te rn et p erfo rm an ce b y p ro vid in g h ig h -s p eed
in te rn et p ack a g es th at o ffe r fa st d ow nlo ad a n d u p lo ad sp eed s. A ddit io n ally , w e h ave in tro d uce d a n e xc lu siv e
m od em o ffe r d esig n ed s p ecif ic a lly fo r g am ers . A dd it io n ally , w e h ave in it ia te d c o lla b ora tio n s w it h T w it c h , th e liv e
b ro ad ca stin g p la tfo rm w id ely fo llo w ed b y g am ers , an d P U BG : B A TTLE G RO UN DS, th e on lin e g am e th at h as
g arn ere d g lo b al p op ula rit y , m ark in g a fir s t in T u rk e y. F u rt h erm ore , w e h ave o rg an iz e d c a m paig n s in p art n ers h ip
w it h P la ysto re , o u r d ig it a l g am e s h op pin g p la tfo rm , w here w e p ro vid e o ve r a t h ou sa n d P C a n d m ob il e g am es, a lo n g
w it h v a rio u s g am e p ack a g es, s im ult a n eo u sly w it h t h e r e st o f t h e w orld . T o c o n sis te n tly m eet t h e n eed s o f g am ers
a n d p ro vid e th em w it h th e G AM EO N d if fe re n ce , w e h ave a ls o o ffe re d e xc lu siv e d is c o u n ts fr o m v a rio u s b ra n d s to
G AM EO Ners .
T h ro u gh G AM EO N, w e p ro vid e c o n tin uou s s u p port t o o u r p la ye rs t h ro u gh o u r 2 4/7 o n lin e s u p port t e am a va il a b le o n
In sta g ra m , D is c o rd , a n d X . In 2 0 23, 2 50 t e am s a n d 1 ,5 0 0 p la ye rs p art ic ip ate d in t h e G AM EO N V alo ra n t T o u rn am en t
h oste d b y o u r b ra n d . A ddit io n ally , w e sp on so re d th e V alo ra n t C halle n gers T R : U nit y L e ag u e a n d S p ik e N atio n s
to u rn am en ts . F u rt h erm ore , w e p art ic ip ate d in t h e T ü rk T e le ko m e S u p er L e ag u e o rg an iz e d b y t h e T u rk is h F o otb all
F e d era tio n , w it h T ü rk T e le ko m s e rv in g a s th e tit le a n d b ro ad ca st s p on so r. A s T ü rk T e le ko m G AM EO N, w e re m ain
c o m mit te d t o c o n trib utin g t o t h e d ig it a l g am in g e co sy ste m a n d fo ste rin g t h e in d ustry ‘s d eve lo p m en t t h ro u gh o u r
in vo lv e m en t in v a rio u s p ro je cts .
N İL A Y A LT A N
TÜ RK T E LE K O M
FIX ED S E R VIC ES
M AR KETIN G
DIR EC TO R
T Ü RK İY E G A M E M ARK ET E X PER T O PIN IO NS GAM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

As w e d elv e in to t h e la n d sc a p e o f t h e T u rk is h m ob il e g am in g in d ustry in 2 0 23, a n ota b le t ra n sfo rm atio n
h as em erg ed . Th e in d ustry d yn am ic s h ave sh if t e d fr o m h yp er-c a su al to a m ore d iv e rs if ie d sp ace ,
e m bra cin g n ew p la tfo rm s a n d m ore o f a h yb rid , IA P-b ase d m ech an ic s a n d m on etiz a tio n m od els o n t h e
m ob il e s id e.
Th is s h if t is u n d ers c o re d b y a s ig n if ic a n t in cre ase in t h e n um ber o f c a su al g am es p ub lis h ed t h ro u gh ou t
th e y e ar, s ig n alin g a n ote w ort h y t re n d . C asu al g am es h ave p ro m in en tly a sse rt e d t h eir p re se n ce in t h e
To p G ro ssin gs L is t, D re am ’s R oya l M atc h c ro ssin g th e re m ark a b le $ 1 b il lio n m ark , s u rp assin g e ve n th e
ic o n ic C an d y C ru sh . T h is s u cce ss s to ry is n ot is o la te d w it h re co g n iz e d tit le s a s n um ero u s o th er g am es
fr o m lo ca l s tu d io s h ave f o u n d t h eir p la ce in t h e t o p g ro ssin gs c h art , p ain tin g a p ro m is in g p ic tu re f o r t h e
Tu rk is h g am in g in d ustry .
S im ult a n eo u sly , th e g ro w in g in te re st to w ard s P C g am in g is u n m is ta ka b le . N ota b le tit le s lik e B attle B it
R em aste re d h ave m ad e a s u b sta n tia l im pact, r e fle ctin g a b ro ad er t re n d t o w ard s P C g am in g. T h is s h if t is
f u rt h er e m phasiz e d b y t h e d ed ic a te d f o cu s o f v a rio u s g am in g h ub s o n s u p port in g P C g am e d eve lo p ers
c o m pre h en siv e ly , c o ve rin g fu n d in g, d is trib utio n , a n d p ub lis h in g a sp ects o f th is re la tiv e ly n ew lin e o f
g am in g.
In re sp on se to th ese in d ustry sh if t s , w e p ro activ e ly e sta b lis h ed p art n ers h ip s w it h k e y p la tfo rm s a n d
gam in g h ub s th ro u gh ou t 2 0 23. O ur c o m mit m en t to su p port in g b oth m ob il e a n d P C p ub lis h ers is
r e fle cte d in o u r e ffo rt s t o fa cil it a te t h eir t ra n sit io n t o D ir e ct-t o -C on su m er (D 2C ) m od els , e n ab lin g t h em
to m axim iz e r e ve n ue a n d r e ach a w id er a u d ie n ce .
A s w e s te p in to 2 0 24, o u r d ed ic a tio n t o t h e lo ca l m ark e t r e m ain s u n w ave rin g. W e f ir m ly b elie ve t h at o u r
se rv ic e s a n d s o lu tio n s a lig n p erfe ctly w it h t h e e vo lv in g n eed s o f t h e g am in g in d ustry . I n t h e c o m in g y e ar,
w e a sp ir e to a ssis t p ub lis h ers o f a ll siz e s a n d fr o m a ll p la tfo rm s to e xp an d g lo b ally , e n h an cin g th eir
m on etiz a tio n a n d m ark e tin g stra te g ie s. T h e jo u rn ey a h ead is e xc it in g, a n d w e a re p ois e d to p la y a
p iv o ta l r o le in s h ap in g t h e f u tu re o f t h e g am in g l a n d sc a p e.
T Ü RKİY E G AM E M AR KET R EP O RT 2 0 23 2 31 T Ü RK İY E G A M E M ARK ET E X PER T O PIN IO NS İL A YD A B A YA RI
XSO LLA
C O UN TR Y M AN AG ER
TU RKEY & M EN A
GAM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

Tw it c h g oes b eyo n d g am in g, o ffe rin g a s e rv ic e w here d iv e rs e c o m mun it ie s c o m e t o g eth er,
e ve n th ou gh it ‘s w id ely c e le b ra te d fo r it s g am in g c o n te n t. W it h 1.5 b il lio n g am in g h ou rs
w atc h ed g lo b ally e ach m on th , (1 ) a n d o ve r 5 .6 m il lio n u n iq ue m on th ly v ie w ers in T u rk e y,
T w it c h s ta n d s a s a v ib ra n t h ub f o r e n gag em en t. ( 2 )
Tw it c h pre se n ts a va rie ty of ad ve rt is in g op port u n it ie s, in clu d in g pre m iu m ad s, sit e
in te g ra tio n s, s p on so rs h ip s a n d p art n ers h ip s w it h s tre am ers , m akin g it a s ta n d ou t c h oic e in a
d en se a d ve rt is in g la n d sc a p e. H ow eve r, t h e e sse n ce o f a s u cce ssfu l p art n ers h ip o n T w it c h lie s
in a u th en tic it y . It ’s n ot a b ou t th e siz e o f th e a u d ie n ce b ut th e g en uin e c o n n ectio n a n d
en th usia sm fo r th e b ra n d th at m atte rs . W hen a stre am er tru ly re so n ate s w it h a b ra n d ‘s
e th os, t h eir e n d ors e m en t f e els m ore lik e a g en uin e r e co m men d atio n t h an a p aid p ro m otio n ,
le ad in g to a m ore en gag ed an d re ce p tiv e au d ie n ce . Th is au th en tic it y -d riv e n ap pro ach
e n su re s t h at c o lla b ora tio n s o n T w it c h n ot o n ly e n gag e a u d ie n ce s b ut a ls o b uil d m ean in gfu l
re la tio n sh ip s w it h t h e c o m mun it y .
T h ro u gh Tw it c h ‘s ad ve rt is in g so lu tio n s, b ra n d s h ave th e ch an ce to su p port p assio n ate
s tre am ers , h elp fo rg e a u th en tic re la tio n sh ip s, a n d b eco m e p art o f th e u n iq ue liv e c o n te n t
exp erie n ce . Tw it c h is a pla ce w here gam in g is ju st th e beg in nin g, an d it s div e rs e
c o m mun it ie s o ffe r a w id er v a rie ty o f o p port u n it ie s f o r m ean in gfu l e n gag em en t.
1 – T w it c h I n te rn al D ata , G lo b al, Q 4 2 0 22.
2 – G lo b al W eb I n d ex, T R , Q 4 2 0 22 t o Q 3 2 0 23.
T Ü RKİY E G AM E M AR KET R EP O RT 2 0 23 T Ü RK İY E G A M E M ARK ET E X PER T O PIN IO NS FA RU K U ZU N
AM AZO N
SR . A D S A LE S
M AN AG ER
232 G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

We’r e w it n essin g a new era of m ed ia an d co n te n t co n su m ptio n , sh if t in g to w ard s m ore
c o m mun it y -fo cu se d , c o n necte d , a n d d ece n tra liz e d e xp erie n ce s. In it ia lly ro ote d in g am in g, th is
t re n d is n ow e xp an d in g a cro ss v a rio u s c o n te n t a n d c u lt u ra l s p here s. C om mun it ie s o n T w it c h a re
a t th e fo re fr o n t o f th is sh if t , in clu d in g a u d ie n ce s fr o m M il le n nia ls to G en Z a n d G en A lp ha,
co lle ctiv e ly k n ow n a s ‘G en era tio n T w it c h .’ T h is a u d ie n ce is d ig it a lly n ativ e , c o n sta n tly c o n necte d ,
an d s e eks d yn am ic , s h are d e xp erie n ce s.
In Tu rk e y, Tw it c h h as o ve r 5.6 m il lio n m on th ly u n iq ue vie w ers w ho g ath er b ase d o n sh are d
in te re sts an d hob bie s, (1 ) hig h lig h tin g th e im port a n ce of co m mun it y on th e pla tfo rm .
Com mun it ie s o n T w it c h n atu ra lly fo rm a ro u n d c o m mon in te re sts , w it h liv e c o n te n t b ein g a k e y
stre n gth o f t h e p la tfo rm . In f a ct, 6 8 % o f u se rs w atc h T w it c h o n a d ail y b asis , (2 ) c re atin g m om en ts
th at b rin g p eo p le to g eth er in re al- t im e, m akin g th em fe el p art o f a u n iq ue e ve n t. A ls o , 6 1% o f
u se rs a g re e t h at T w it c h p ro vid es t h em w it h a s tro n g s e n se o f c o m mun it y . ( 3 )
F u rt h erm ore , o u r in sig h ts s h ow th at a ctiv e v ie w ers in th e M EN AT re g io n s p en d o ve r tw o h ou rs
d ail y on Tw it c h , sh ow ca sin g th at Tw it c h co m mun it ie s en jo y lo n g fo rm co n te n t. It ‘s als o
n ote w ort h y th at T h e T w it c h c o m mun it y is c o m pose d p rim aril y o f G en Z a n d M il le n nia ls , a n d
nearly 7 0 % o f T w it c h vie w ers a re b etw een th e a g es o f 18 a n d 3 4 . (4 ) T h is d em og ra p hic d ata
u n d ers c o re s T w it c h ‘s a p peal to a y o u n g, e n gag ed a u d ie n ce lo okin g fo r m ore th an ju st c o n te n t
co n su m ptio n — th ey’r e s e ekin g a n in te ra ctiv e , c o m mun al e xp erie n ce t h at a llo w s fo r d eep er, m ore
m ean in gfu l in te ra ctio n s, m akin g it a n id eal s p ace f o r f o ste rin g l o n g-t e rm r e la tio n sh ip s.
1 – G lo b al W eb I n d ex, T R , Q 4 2 0 22 t o Q 3 2 0 23.
2 ,3 – T w it c h R PG R ep ort , T R , N ov 2 0 23.
4 – G lo b al W eb I n d ex, T R , Q 4 2 0 22 t o Q 3 2 0 23
T Ü RKİY E G AM E M AR KET R EP O RT 2 0 23 T Ü RK İY E G A M E M ARK ET E X PER T O PIN IO NS OĞU Z V U RA L
AM AZO N
AD S A LE S M AN AG ER
233 G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23 T Ü RK İY E G A M E M ARK ET E X PER T O PIN IO NS 234 G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER F U LD EN
A LT U N ER
TÜ RK EN
TU RKC ELL
T U RKC ELL D IG IT A L
EN TE R TA IN M EN T
SE R VIC ES D IR EC TO R
Th ro u gh o u r s tra te g ic a llia n ce w it h N VID IA G eFo rc e N O W , t h e g lo b al le ad er in t h e c lo u d
gam in g b usin ess, w e la u n ch ed c lo u d g am in g s e rv ic e u n d er G AM E+ b ra n d a s t h e o n e a n d
on ly le ad in g fir m t o o ffe r it in T u rk e y. A s G AM E+, b y b rin gin g t o g eth er g am in g e n th usia sts
in T u rk e y w it h t h e s u p erio r s e rv ic e q ualit y a n d t e ch nolo g y, w e q uic k ly c lim bed t o t h e t o p
ra n ks in N VID IA ‘s c o u n try r a n kin gs w it h o u r l a rg e r e g is te re d u se r b ase .
Th e clo u d g am in g te ch nolo g y sta n d s o u t as th e m ost ad va n ce d , tra n sfo rm ativ e , an d
in nova tiv e s e rv ic e in t h e g am in g in d ustry . G am e+ a llo w s g am in g e n th usia sts t o e xp erie n ce
th eir fa vo rit e g am es a n ytim e, a n yw here , o n a n y d evic e (c o m pute r, m ob il e p hon e, ta b le t,
a n d A nd ro id T V ) w it h ou t t h e n eed f o r h ig h -c o st h ard w are , g am e d ow nlo ad a n d s to ra g e.
A cco rd in g t o m ark e t d ata , w hil e t h e t o ta l g am in g m ark e t is e xp ecte d t o g ro w b y 4 5% f r o m
20 23 t o 2 0 27, t h e c lo u d g am in g m ark e t is p ro je cte d t o g ro w b y 3 34 % . In a d dit io n t o t h e
ad va n ta g es th at c lo u d g am in g te ch nolo g y p ro vid es to g am ers , ris in g c o sts o f g am in g
h ard w are fu rt h er en h an ce in te re st in th is te ch nolo g y. M ore o ve r, th e im pro ve m en t in
in te rn et in fr a stru ctu re qualit y in Tu rk e y, co u p le d w it h th e ad ve n t of 5G an d next-
g en era tio n co m mun ic a tio n te ch nolo g ie s, w il l fu rt h er acce le ra te th e gro w th of clo u d
gam in g.
M ovin g f o rw ard , w e p la n t o e sta b lis h s tra te g ic p art n ers h ip s w it h le ad in g g am e c o m pan ie s
to o ffe r n ot o n ly c lo u d g am in g t e ch nolo g y b ut a ls o g am e s u b sc rip tio n s y ste m s a cce ssib le
t o a v a rie ty o f g am es u n d er o u r u m bre lla b ra n d , G AM E+. A s t h e G AM E+ b ra n d , o u r g oal is
n ot o n ly t o e xp an d c lo u d g am in g t e ch nolo g y in T u rk e y b ut a ls o t o b eco m e a b ra n d t h at
m eets a ll t h e n eed s o f g am ers .

20 23 m ay h ave b een t h e b est a n d t h e w ors t y e ar f o r t h e g am in g in d ustry .
W e w it n esse d in cre d ib le d eve lo p m en ts a n d f r u stra tin g s e tb ack s a lm ost s im ult a n eo u sly , b oth g lo b ally a n d in
T ü rk iy e .
Th is y e ar sa w th e la u n ch o f n um ero u s o u ts ta n d in g g am es th at w il l b e re m em bere d fo r y e ars to c o m e.
H ow eve r, it a ls o m ark e d a p erio d o f l a yo ffs , s tu d io c lo su re s, a n d p ro je ct c a n ce lla tio n s.
In T ü rk iy e , p art ic u la rly d ue t o s a tu ra tio n in t h e h yp erc a su al in d ustry , m an y m ob il e g am e s tu d io s h ad t o s h ut
d ow n o r d ow nsiz e . O n t h e f lip s id e, t h ere w as a n u n p re ce d en te d s u rg e in P C /c o n so le g am e d eve lo p ers .
T h e num ber of Tu rk is h te am s re ach in g ou t to us, Lo cp ic k , fo r lo ca liz a tio n an d vo ic e -o ve r su p port
s k yro ck e te d , s u rp assin g p re vio u s y e ars b y s e ve ra l fo ld s. T h e s ig n if ic a n t in cre ase in P C g am es d eve lo p ed in
T ü rk iy e a n d r e ach in g t h e g lo b al m ark e t, c o u p le d w it h o u r s u p port fo r t h eir lo ca liz a tio n , is a s o u rc e o f g re at
p rid e f o r u s.
O n t h e o th er h an d , t o w ard s t h e e n d o f t h e y e ar, S te am ‘s d ecis io n t o d is c o n tin ue T R Y p aym en t s u p port h ad a
s ig n if ic a n t im pact o n T u rk is h u se rs o f S te am . O th er sto re s a n d su b sc rip tio n sy ste m s c o n tin ue w it h T R Y
paym en t o p tio n s, a n d w heth er S te am w il l b ack tra ck o n t h is d ecis io n r e m ain s u n ce rt a in .
D esp it e a d eclin e in p la ye rs ‘ p urc h asin g p ow er, it w ou ld n’t b e a cc u ra te t o s a y t h at fo re ig n c o m pan ie s h ave
g iv e n u p o n t h e T u rk is h m ark e t. W e, a t L o cp ic k , h ave lo ca liz e d d oze n s o f g am es – 1 2 m il l io n w ord s’ w ort h –
in to T u rk is h t h is y e ar. In a y e ar m ark e d b y w id esp re ad la yo ffs , w e e ve n e xp an d ed o u r in -h ou se t e am t o 4 5
p eo p le . S o , t a kin g a h olis tic v ie w o f t h e in d ustry , it ‘s c le ar t h at in te rn atio n al p ub lis h ers h ave n ‘t r e ally d ia le d
d ow n t h eir in ve stm en ts in T ü rk iy e a n d t h e T u rk is h l a n gu ag e.
Fo llo w in g a y e ar o f h ig h s a n d lo w s, I b elie ve t h ere ‘s n o n eed t o s u ccu m b t o p essim is m . A b ala n cin g y e ar w as
in evit a b le a ft e r th e in d ustry ‘s ra p id g ro w th s p urre d b y th e p an d em ic . E m erg in g m ark e ts lik e T ü rk iy e a n d
oth ers a ro u n d t h e g lo b e w il l c o n tin ue t o e xp an d , p ro vid ed t h at w e o ffe r p la ye rs lo ca liz e d a n d h ig h -q ualit y
c o n te n t.
T Ü RKİY E G AM E M AR KET R EP O RT 2 0 23 2 35 T Ü RK İY E G A M E M ARK ET E X PER T O PIN IO NS GAM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER A Lİ
B A RU TÇ U O ĞLU
LO CPIC K G AM E
LO CA LIZ A TIO N
AU D IO
C O -F O UN DER
C EO

Th e T u rk is h g am in g in d ustry , w here w e h ave s e en a t le ast o n e h ig h v a lu atio n c o m pan y s a le e ve ry
y e ar s in ce 2 0 15 , d id n ot p ass t h e y e ar 2 0 23 id le . W e c o n tin ue t o b e o n e o f t h e m ark e ts w it h t h e
m ost M &A a ctiv it y w it h c o m pan y s a le s o r p ort fo lio s a le s o f g am in g c o m pan ie s. T h ere is a d eclin e
in e arly -s ta g e n ew in ve stm en ts , b ut th is c h an ge s h ou ld b e c o n sid ere d n orm al in a y e ar w hen
g lo b al in ve stm en ts d ecre ase d s ig n if ic a n tly . In th e m ob il e g am in g in d ustry , th ere is a re tu rn to
h yb rid c a su al r a th er t h an h yp er-c a su al, a n d w e c a n s a y t h at t h e T u rk is h e co sy ste m h as fo llo w ed
su it . It w as a ls o a y e ar in w hic h g am e d eve lo p m en t f o r t h e P C p la tfo rm a cc e le ra te d in T ü rk iy e . It
w ou ld b e c o rre ct t o s a y t h at o u r g am e d eve lo p m en t c o m pete n ce h as in cre ase d r a p id ly .
2 0 23 w as o f c o u rs e m ark e d b y D re am G am es. H avin g d eth ro n ed K in g’s C an d y C ru sh w it h R oya l
M atc h , D re am G am es is m akin g a v e ry f a st s ta rt t o 2 0 24.
A s B oğ aziç i V en tu re s, w e w ere o n e o f th e m ost a ctiv e in ve stm en t c o m pan ie s in th e fie ld o f
g am in g in 20 23. W e b oth in ve ste d in su p er-t a le n te d sta rt u p s an d su p port e d o u r p ort fo lio
c o m pan ie s w it h f o llo w -u p in ve stm en ts .
T h e g am in g in d ustry w il l c o n tin ue to g ro w , b ut g lo b al m ark e tin g is g ettin g h ard er b y th e d ay.
U se r a cq uis it io n c o sts c o n tin ue to ris e , fo rc in g g am e c o m pan ie s to o p era te w it h m uch tig h te r
p ro fit m arg in s. W e w il l s e e m ore c o lla b ora tio n s b etw een e arly -s ta g e g am e d eve lo p ers a n d g am e
pub lis h ers . G am e c o m pan ie s u sin g a rt if ic ia l in te llig en ce w il l c le arly m ake a d if fe re n ce . W e w il l
s e e lo ca liz a tio n t o d if fe re n t la n gu ag es, s to ry -b ase d g am es, im pre ssiv e v is u als d eve lo p ed b y A I in
g am es m uch m ore . M y e xp ecta tio n is t h at t h e u se o f a rt if ic ia l in te llig en ce w il l m ove t o t h e n ext
le ve l b efo re t h e e n d o f 2 0 24, a n d w e w il l b eco m e w id esp re ad in a re as s u ch a s 3 D d esig n s a n d
ad ve rt is in g v id eo s. W e c a n w atc h a y e ar in w hic h s u rp ris e g am e c o m pan ie s t h at w il l p ro fo u n d ly
c h an ge t h e in d ustry w il l g ain a n a d va n ta g e in c o m petit io n .
TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23 T Ü RK İY E G A M E M ARK ET E X PER T O PIN IO NS BA RIŞ Ö ZİS TE K
BO ĞAZİÇ İ V EN TU RES
C EO
236 G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

Sp ec
Id eaG ate , a s u b sid ia ry o f S ta rt G ate , is a n ew m ed ia a g en cy fo cu se d o n th e g am in g in d ustry . Id eaG ate b le n d s te ch nolo g y-d riv e n
p ro d ucts a n d g ro w th s tra te g ie s w it h d ata -d riv e n p la ye r b eh avio rs t o p ro vid e in te g ra te d s e rv ic e s f o r b ra n d s, g am e s tu d io s, a d ve rt is in g
ag en cie s a n d in ve sto rs o f t h e g am in g in d ustry u n d er a s in gle r o of.
In t h is c o n te xt, f ir s t o f a ll, S ta rt G ate c o lle cts a ll t h e d ata f o r t h e g am e c o m pan ie s w it h in it s s tru ctu re in a s in gle c e n te r a n d s u p port s
th e g ro w th o f th e c o m mun ic a tio n o f th e g am e c o m pan ie s w it h th e ta rg et a u d ie n ce s c re ate d th ro u gh th is d ata th ro u gh th e
“S TA R TG ATE -ID EA G ATE D ATA G RO W TH H UB”. It a ls o p ro vid es a g en cy s e rv ic e s b y s h arin g th e m ed ia e xp erie n ce o f th e Id eaG ate
te am in t h e la u n ch , m ark e tin g, a n d s u sta in ab le m on etiz a tio n p ro ce sse s o f v id eo , c o n so le , a n d m ob il e g am es d eve lo p ed b y g am e
stu d io s a ll o ve r T u rk e y. T h ese s tu d io s c a n r a n ge f r o m e arly -s ta g e s ta rt u p s t o p ro fe ssio n al c o rp ora te e n tit ie s.
It is u n th in ka b le f o r a d ve rt is in g a g en cie s a n d b ra n d s t o r e m ain in d if fe re n t t o ” g am in g”, t h e f a ste st-g ro w in g d ig it a l c h an nel. T h ere fo re ,
Id eaG ate d eve lo p s v a rio u s b usin ess p art n ers h ip s w it h a d ve rt is in g a g en cie s th at w an t to re ach ta rg et a u d ie n ce s in th e g am in g
ve rt ic a l. Id eaG ate c o n ve ys th e la te st a n aly se s, re p ort s , a n d d yn am ic s o f th e g am in g e co sy ste m to th ese c h an nels . W e a ls o d eliv e r
va rio u s o rg an iz a tio n s, p re se n ta tio n s, a n d m eetin gs t o a h ig h er n um ber o f in d ustry p ro fe ssio n als w it h I d eaG ate s p on so r s u p port .
Y ou c a n p re p are y o u r a d ve rt is in g-m ark e tin g a ctiv it ie s, g am if ic a tio n , d ig it a l g if t d is trib utio n , a n d lo ya lt y c a m paig n s in th e g am in g
ve rt ic a l w it h I d eaG ate . Y ou c a n s h are b rie fs w it h u s f o r b ra n d p ro d uct p ro m otio n s, in clu d in g s to ry te ll in g, d esig n , in -g am e a d ve rt is in g,
so cia l m ed ia s tra te g ie s, a n d f e atu rin g y o u r b ra n d o n d if fe re n t p la tfo rm s.
Id eaG ate d if fe re n tia te s it s e lf in t h e s e cto r b oth w it h in t h e s c o p e o f c o lla b ora tio n s w it h b ra n d s a n d a g en cie s a n d w it h in t h e s c o p e o f
se rv ic e s p ro vid ed fo r th e d eve lo p m en t o f b ra n d ed g am es. Y ou c a n a cc e ss th is se rv ic e w it h te am s c o n sis tin g o f e xp ert h um an
re so u rc e s o f g am e c o m pan ie s w it h in S ta rt G ate a n d g am e s tu d io s in ve ste d b y P la yg ate G SY F. Y ou c a n e it h er h ave a g am e d eve lo p ed
e n tir e ly f o r y o u r b ra n d o r y o u c a n d o p ro d uct p la ce m en t in a n a ctiv e g am e o f y o u r c h oic e .
Id eaG ate a ls o o rg an iz e s e ve n ts s u ch a s G am e J a m fo r a ll s ta ke h old ers o f th e g am e in d ustry , la u n ch es o f g am e in d ustry -o rie n te d
b ra n d s, in d ustry m eetin gs a t S ta rt G ate M asla k C am pus. E sp ecia lly fo r b ra n d s th at w an t to re ach th e d eve lo p er s id e o f th e g am e
in d ustry a t a n e arly s ta g e, S ta rt G ate a ls o f in d s t h e o p port u n it y t o s p on so r t h ese e ve n ts o r p ro vid e p ro d uct a n d a w ard s u p port .
In ve sto rs , o n e o f th e im port a n t s ta ke h old ers o f th e g am in g e co sy ste m , a re a ls o in clu d ed in Id eaG ate ‘s s c o p e o f s e rv ic e . T h ey c a n
le arn th e b usin ess p la n a n d s u cce ss p ote n tia l a n aly sis fo r th e ty p e o f g am e d eve lo p ed b y g am e s tu d io s, lo ca l a n d g lo b al g am e
in d ustry r e p ort s , in ve stm en t o p port u n it ie s a n d t re n d s in in ve stm en t t y p es fr o m Id eaG ate . T h ey c a n m eet w it h a ll o u r g am e s tu d io s
in th e p re -in cu b atio n , in cu b atio n a n d a cc e le ra tio n sta g es w it h in S ta rt G ate , fo llo w th e in ve stm en t sta g es a n d m ake o n e-t o -o n e
m eetin gs o n p ro m otio n d ays. In lin e w it h t h e m ain m is sio n o f o u r u m bre lla c o m pan y S ta rt G ate , Id eaG ate w il l c o n tin ue t o w ork t o
c o n trib ute t o t h e g oal o f 3 u n ic o rn s in 5 y e ars b y p ro vid in g t h e a b ove s e rv ic e s in t h e b est w ay.
T Ü RKİY E G AM E M AR KET R EP O RT 2 0 23 2 37 T Ü RK İY E G A M E M ARK ET E X PER T O PIN IO NS BER K Ü D ER
STA R TG ATE
S TA R TG ATE Y Ö NETİM
K U RU LU Ü YE Sİ & O RTA K
ID EA G ATE C EO
G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

ASST. P R O F. D R.
LA W YER
M ETE TE V ETO ĞLU
TE V ETO GLU L E G AL
TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23 2 38 W hen w e lo ok a t th e g am in g in d ustry fr o m a le g al p ers p ectiv e , w e b elie ve th at it w il l b e
im port a n t to c lo se ly m on it o r th e p ote n tia l im pact o f te ch nolo g y re g u la tio n s in 2 0 24 a t a n
e arly s ta g e a n d ta ke th em in to a cco u n t in c o m plia n ce e ffo rt s a n d b usin ess d eve lo p m en t.
W e belie ve th at th e ke y to co m petit io n , in nova tio n an d su cce ss w il l be fe d by th e
in nova tio n s offe re d by le g al fr a m ew ork s. In th is co n te xt, w e exp ect im port a n t le g al
re g u la tio n s in th e fie ld o f a rt if ic ia l in te llig en ce la w , b lo ck ch ain a n d c ry p to a sse ts la w th is
y e ar. T h e E U ‘s A I A CT a n d t h e s ta g e r e ach ed in M IC A a re im port a n t fo r t h e g am in g in d ustry
in t h is r e sp ect. T h e s a m e s it u atio n c a n b e o b se rv e d in t h e r e g u la tio n s tu d ie s in o u r c o u n try .
In th is re sp ect, art if ic ia l in te llig en ce an d blo ck ch ain are tw o im port a n t pote n tia l
co m pon en ts in g am es.
W e th in k th at th e le g al re g u la tio n s to b e m ad e fo r a rt if ic ia l in te llig en ce a n d b lo ck ch ain
b oth in t h e E U a n d in o u r c o u n try w il l h ave s ig n if ic a n t e ff e cts o n t h e g am in g in d ustry , a n d
w it h th e rig h t a n d c lo se a n aly sis , th is w il l tu rn in to s u cce ssfu l o p port u n it ie s fo cu se d o n
co m petit io n . T h e im port a n t p oin t h ere is to p la n th e s u cce ssfu l re g u la tio n o f d is ru p tiv e
te ch nolo g ie s w it h t h e r ig h t a p plic a tio n e xa m ple s o f g am in g p ro d ucts a n d s e rv ic e s a n d t o
p la n t h e la w -p ro d uct c o m plia n ce f r o m t h e b usin ess d eve lo p m en t p ers p ectiv e . T h e im pact
o f re g u la tio n s a n d p ra ctic e s re g ard in g th e p ro te ctio n o f p ers o n al d ata o n th e g am in g
in d ustry c a n b e ta ke n a s a n e xa m ple . In th e la st 3 y e ars , th ere h ave b een tw o d if fe re n t
ap plic a tio n s o f d ata p ro te ctio n la w in t h e g am in g in d ustry in o u r c o u n try . T h ese e xa m ple s
sh ou ld b e c a re fu lly e xa m in ed a n d t a ke n in to a cco u n t in c o m plia n ce a n d in te g ra tio n w it h
a rt if ic ia l in te llig en ce a n d b lo ck ch ain r e g u la tio n s. If m eta ve rs e e rg on om ic s is a d ded t o t h is
in th e c o m in g ye ars , w e p re d ic t th at g am in g a n d g am if ic a tio n w il l b eco m e th e m ost
im port a n t c o m pon en t o f d ail y l if e f r o m e d uca tio n t o e co n om y.
T Ü RK İY E G A M E M ARK ET E X PER T O PIN IO NS GAM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23 2 39 T Ü RK İY E G A M E M ARK ET E X PER T O PIN IO NS DR. A RZU A YD IN
S TA R TG ATE
A CA D EM YG ATE C EO
G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER W hat m ak es A ca d em yG ate d
w
O ne o f th e m ost fu n d am en ta l p ro b le m s fa cin g th e g am es in d ustry to d ay is a la ck o f ta le n t.
R ece n tly , t h e U K’s In d ep en d en t G am e D eve lo p ers A sso cia tio n (T IG A) r e ve ale d t h at 6 8 p erc e n t o f
th e U K’s g am e s tu d io s s u ffe r f r o m a l a ck o f t a le n t, w it h 5 9 p erc e n t o f t h em u n ab le t o g ro w .
W hil e m ost in d ustrie s h ave d eclin ed d urin g t h e p an d em ic , t h e g am in g in d ustry h as b een o n e o f
th e le ad in g in d ustrie s t o g ro w a n d e m erg e s tro n ger fr o m t h is p ro ce ss. A cco rd in g t o r e se arc h , t h e
ra te o f g am in g in cre ase d b y 4 5 p erc e n t d urin g t h e p an d em ic , m akin g it o n e o f t h e s tro n gest a n d
m ost p ro fit a b le in d ustrie s o f t h e fu tu re . C on sid erin g g am in g a s a p ow erfu l a n d lu cra tiv e in d ustry
a ls o d re w a tte n tio n t o t h e n eed fo r a ctio n o n t h e e d uca tio n s id e. In r e ce n t y e ars , u n iv e rs it ie s a n d
p riv a te e d uca tio n al in stit u tio n s in T u rk e y a n d a ro u n d t h e w orld h ave m ad e s ig n if ic a n t p ro g re ss in
e d uca tio n in th e g am in g v e rt ic a l. In o u r c o u n try , th ere a re g am e d ep art m en ts in a to ta l o f 2 1
u n iv e rs it ie s, 1 7 o f w hic h a re a ffil ia te d t o Y Ö K in T u rk e y a n d 4 in T R N C. E ig h t o f t h ese d ep art m en ts
w ere o p en ed l a st y e ar; m ost o f t h em w ere l a u n ch ed in 2 0 21 a n d l a te r.
T h e e sta b lis h m en t o f A ca d em yG ate a s a t ra in in g a ca d em y u n d er t h e r o of o f S ta rt G ate w as b orn
o u t o f t h e n eed s o f t h e in d ustry . O ur a ca d em y c re ate d it s c u rric u lu m a ft e r R &D s tu d ie s t h at n ot
on ly t e ach b ut a ls o m ake a d if fe re n ce a n d o b se rv e t h e d eve lo p m en t o f t h e g am e in d ustry .
W e o ffe r o u r p art ic ip an ts t h e o p port u n it y t o s p ecia liz e in g am e p ro d uctio n , m ark e t a n aly sis , g am e
desig n , sto ry d esig n , g am e e co n om y d esig n , U X&U I d esig n , re ve n ue m od el d esig n fo r g am es,
g am e p ro g ra m min g, 3 D m od elin g, a n im atio n , g am e m usic . A nd w e c e rt if y t h ese t ra in in gs w it h e –
G ove rn m en t a p pro ve d c e rt if ic a te s w it h in t h e s c o p e o f o u r c o op era tio n w it h u n iv e rs it ie s.

TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23 2 40 T Ü RK İY E G A M E M ARK ET E X PER T O PIN IO NS GAM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER At o u r A ca d em y, w e n ot o n ly p ro vid e o u r t ra in ees w it h p ro fe ssio n al c o m pete n cie s, b ut a ls o t ra in
t h em in fin an cia l lit e ra cy, b asic la w , te am work , c o m mun ic a tio n te ch niq ues, e n tre p re n eu rs h ip
c u lt u re , a n d e th ic a l v a lu es. W e a ls o e n ab le th em to p ut w hat th ey le arn in to p ra ctic e th ro u gh
in te rn sh ip s, w ork sh op s, a n d c o m mun it y e ve n ts .
W hat m ake s A ca d em yG ate d if fe re n t in t h e e co sy ste m is t h at it a d dre sse s e ach s e g m en t w it h it s
o w n d yn am ic s a n d d em an d s – f a m il ie s, c h il d re n , y o u th , w om en , d eve lo p ers , p la ye rs , in ve sto rs . W e
have p re p are d sp ecia l p ro g ra m s fo r th ese g ro u p s su ch a s In ve sto r T ra in in gs, G am e A w are n ess
T ra in in gs, G am e P sy c h olo g y an d K id s C am ps. G am if ie d E d uca tio n p ro je cts are als o am on g
A ca d em yG ate ‘s s e rv ic e s.
“W e A
T h e g am es in d ustry is p erc e iv e d a s a m ale -o rie n te d in d ustry , w it h w om en m akin g u p o n ly 2 2
p erc e n t o f t h e w ork fo rc e a cco rd in g t o r e p ort s . O n t h e o th er h an d , a cc o rd in g t o W om en in G am es,
h alf o f g am ers w orld w id e a re w om en . T h e r e p re se n ta tio n o f ic o n ic , b old a n d d ete rm in ed fe m ale
c h ara cte rs in A AA a n d in d ie g am es is in cre asin g, a n d fe m ale g am in g in flu en ce rs a re im pactin g
th e in d ustry . O ur g oal is to in cre ase w om en ‘s p art ic ip atio n in th e in d ustry a n d th us b re ak th e
vic io u s c yc le o f t a le n t s h ort a g e, w hic h is o n e o f t h e in d ustry ‘s m ost f u n d am en ta l p ro b le m s.
G am in g p la ys a n im port a n t ro le in co m mun ic a tio n , le arn in g, stra te g ic th in kin g, so cia liz a tio n ,
in te rc u lt u ra l in te ra ctio n a n d n ow c a re er c h oic e . A nd w e w an t g am in g to b e a “p la yg ro u n d ” fo r
eve ry o n e; a n ew in ve stm en t fie ld fo r in ve sto rs , a p art o f th e d iv e rs it y a n d in clu sio n g oal fo r th e
b usin ess w orld , a w id er c o m mun ic a tio n s p ace fo r fa m il ie s w it h t h eir c h il d re n , a c a re er fo r y o u n g
p eo p le , a f u n t ra n sit io n t o t e ch nolo g ic a l l it e ra cy f o r s o cie ty …
D R. A RZU A YD IN
S TA R TG ATE
A CA D EM YG ATE C EO

In fa ct, I fe el lik e 2 0 23 h as su d den ly b eco m e a c rit ic a l y e ar in w hic h th e p re ju d ic e a g ain st T u rk is h g am e
pro d uce rs – a lb eit l a rg ely ju stif ie d – h as b een b ro ke n .
Fro m a n a tm osp here w here a sse t-flip / g am es t h at p la ye d o n n atio n al e m otio n s w ere t a lk e d a b ou t u n til t o d ay,
th is y e ar w e t u rn ed in to a n a tm osp here w here c re ativ e in d ie p ro d uctio n s t h at m ad e a w orld w id e im pact w ere
t a lk e d a b ou t.
O ur g am e C ard board T o w n w as a fin alis t a t In d ie X , P il e U p! w as n om in ate d fo r t h e b est s tu d en t-m ad e g am e
at G D C, L a n d o f t h e V ik in gs g ot g ood s c o re s in b oth g am e m ed ia a n d u se r r e vie w s, a n d t h ese a re ju st t h e o n es
I c a n t h in k o f o ff t h e t o p o f m y h ead – it ‘s a n in te re stin g c o in cid en ce t h at a ll t h re e o f t h em a re c it y -b uil d in g
th em ed , b ut b efo re t h is y e ar, it w asn ‘t a g en re t h at w e h ad r e le ase d m an y g am es in a s a c o u n try – in s h ort , it ‘s
b een a y e ar w it h a l o t o f s u cce ss a n d a l o t m ore e xc it in g g am es a n n ou n ce d .
Th ere is a y o u n g p op ula tio n in T ü rk iy e th at is v e ry e n th usia stic a n d ta le n te d in m akin g g am es. A s b oth th e
p ro d uctio n t o ols a n d t h e r e so u rc e s t o le arn a b ou t g am e p ro d uctio n b eca m e m ore a cce ssib le o ve r t im e, t h is
p op ula tio n s ta rt e d t o m ob il iz e in t e rm s o f p ro d uctio n , w it h h yp er-c a su al, a lit tle m ore in ve stm en t e n te re d t h e
se cto r a n d n ow , w it h t h e l e arn in g a n d g ain s t h ere , s o m e t e am s c a n d o g ood w ork o n t h e P C s id e.
B ut o f c o u rs e , w e fla re d u p in a d if fic u lt y e ar; in 2 0 23, a re co rd n um ber o f 14 ,5 2 3 g am es w ere re le ase d o n
Ste am . E ve n tu ally , t h ese t o ols a n d k n ow le d ge s p re ad a ro u n d t h e w orld a n d t h e ” b arr ie r t o e n try ” lo w ere d . T h e
gam e in d ustry in th e w orld is b eco m in g m ore a n d m ore d if fic u lt to se e a n d sta n d o u t e ve ry d ay, b eyo n d
p ro d ucin g q ualit y g am es, s e rio u s m ark e tin g e ffo rt s w il l b e re q uir e d t o s p re ad o u r g am es in s u ch a c ro w ded
m ark e t a n d t o c o n tin ue p ro d uctio n .
In 2 0 24, m ayb e t h e “S te am g am e c o u n t r e co rd ” w il l b e r e n ew ed a n d e ve n m ore g am es w il l b e r e le ase d , b ut I
t h in k t h e v a lu ab le p art fo r u s is t h at t h e s a m e re co rd w il l b e b ro ke n in T ü rk iy e , a n d a s ig n if ic a n t n um ber o f
th em w il l b e p ro d uctio n s t h at w e c a n r e ally e n jo y a n d m ake a s o u n d .
W e s til l h ave a lo n g w ay t o g o, b ut o u r m om en tu m is g re at, a n d I a m s u re t h at m uch b ette r d ays a re a h ead f o r
th e T u rk is h g am in g in d ustry .
D O RA
“S TR A TE R A ”
Ö ZSO Y
STR ATE R A G AM ES
FO UN DER
C O NTE N T C R EA TO R
TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23 2 41 T Ü RK İY E G A M E M ARK ET E X PER T O PIN IO NS GAM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

Tale n t C en te r o f t h e G am
E xp ecta tio n s fo r h um an r e so u rc e s in t h e T u rk is h g am in g in d ustry d iv e rs if y d ep en d in g o n t h e g ro w th a n d
ch an ges in t h e in d ustry . A m on g t h ese e xp ecta tio n s, f in d in g a n d d eve lo p in g t a le n t s ta n d s o u t in p art ic u la r.
T h e g am in g in d ustry is a ls o striv in g to a ttra ct ta le n te d p ro fe ssio n als w it h c re ativ e a n d te ch nic a l sk il l s .
C om pan ie s a re d eve lo p in g c o m petit iv e r e cru it m en t s tra te g ie s t o h ir e p eo p le w ho s p ecia liz e in a re as s u ch
a s g am e d eve lo p m en t, g ra p hic d esig n a n d s o ft w are e n gin eerin g. A lt h ou gh m ore t a le n t is b ein g a ttra cte d
fr o m t h e s o ft w are in d ustry , y o u n g p eo p le f r o m o th er m ajo rs a re a ls o m akin g t h e t ra n sit io n t o t h is in d ustry .
C om pan ie s in t h e s e cto r a im t o in cre ase e m plo ye e s a tis fa ctio n b y o ffe rin g f le xib le w ork in g c o n d it io n s a n d
sp ecia l em plo ye e p ack a g es. A ttra ctiv e sa la ry p ack a g es, b on use s an d sp ecia l healt h an d w ell- b ein g
p ro g ra m s a re o ffe re d t o m otiv a te e m plo ye e s a n d g iv e t h em a c o m petit iv e e d ge in t h e in d ustry .
T h e g am in g in d ustry a ls o f o cu se s o n c re ativ e c o lla b ora tio n s a n d jo in t p ro je cts w it h o th er c o m pan ie s in t h e
in d ustry , u n iv e rs it ie s o r in d ep en d en t d eve lo p ers . T h ese p ro je cts n ot o n ly h elp t h e in d ustry id en tif y it s n eed s
but a ls o p ro vid e a c o m petit iv e a d va n ta g e. T h e fa ct th at th e g am in g w orld is a ra p id ly c h an gin g a n d
evo lv in g e co sy ste m r e q uir e s p ro fe ssio n als t o k e ep t h em se lv e s u p -t o -d ate a n d im pro ve t h eir s k il l s .
F o r a ll t h ese r e aso n s, T a le n tU pG ate , a S ta rt G ate s u b sid ia ry w it h t h e m is sio n o f m akin g t h e d ig it a l g am in g
in d ustry a m ore e ffic ie n t a n d s u cce ssfu l fie ld , w as e sta b lis h ed w it h t h e v is io n o f fin d in g t h e t a le n ts o f t h e
in d ustry a n d b rin gin g t h em t o g eth er w it h t h e r ig h t c o m pan ie s.
T h e t ra in in g a n d in te rn sh ip o p port u n it ie s p ro vid ed w it h in T a le n tU pG ate a re a m on g o u r im port a n t e ffo rt s
to b rin g m ore ta le n t to th e in d ustry . T h e g am in g in d ustry fo cu se s o n o p en in g it s d oors to y o u n g ta le n ts
a n d p ro vid in g o p port u n it ie s t o n ew co m ers . I n te rn sh ip p ro g ra m s, t ra in in g e ve n ts a n d c o lla b ora tio n p ro je cts
s u p port t h e d eve lo p m en t o f y o u n g t a le n ts in t h e in d ustry .
T ra n sla te d w it h D eep L.c o m ( f r e e v e rs io n )
TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23 2 42 T Ü RK İY E G A M E M ARK ET E X PER T O PIN IO NS BU RCU E R O L
STA R TG ATE
TA LE N TU PG ATE C EO
G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23 2 43 T Ü RK İY E G A M E M ARK ET E X PER T O PIN IO NS GAM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER LA LE E R G İN
E SA E SP O RTS
M ED IA
C O -F O UN DER
C EO
In 2 0 23, th e T u rk is h e sp ort s in d ustry c o n tin ued it s g ro w th m om en tu m th an ks to b oth in cre asin g d om estic
o rg an iz a tio n s an d in te rn atio n al pro je cts . Fo llo w in g la st ye ar’s VA LO RAN T Cham pio n s eve n t, th e FIF A
e C ham pio n s L e ag u e a n d P U BG M ob il e G lo b al C ham pio n sh ip p ro je cts , w hic h to ok p la ce in o u r c o u n try in
2 0 23 a n d w hic h w e h oste d a s E SA , w ere s o m e o f t h e im port a n t d eve lo p m en ts in T ü rk iy e ‘s m is sio n t o b eco m e
a g lo b al e sp ort s c e n te r.
W hil e e sp ort s a ctiv it ie s o f p op ula r g am es a re g ro w in g, m on etiz a tio n r e m ain s t h e m ost im port a n t p ro b le m in
t h e g lo b al e sp ort s m ark e t. W hil e o u r s u cce ssfu l e sp ort s t e am s in cre ase t h eir fo llo w ers t h an ks t o t h eir s o cia l
m ed ia stra te g ie s a n d th e c o n te n t p ro d uce rs th ey in co rp ora te , e ve n e sp ort s te am s w it h h ig h fa n b ase s,
u n fo rt u n ate ly , h ave m on etiz a tio n p ro b le m s. I n o rd er t o d o b ette r q ualit y w ork in t h e e sp ort s in d ustry , w hic h is
s til l in t h e g ro w th p hase , it is a n im port a n t n ece ssit y t o in tro d uce n ew b ra n d s t o t h e in d ustry , t o c o n tin ue t h e
in ve stm en ts o f e xis tin g b ra n d s, a n d t o c re ate d if fe re n t re ve n ue m od els fo r t h e in d ustry . F o r t h is p urp ose , a s
th e l e ad in g c o m pan ie s o f t h e s e cto r, w e a ll n eed t o t a ke m att e rs in to o u r o w n h an d s.
A s fo r m y e xp ecta tio n s a b ou t t h e t re n d s fo r t h e u p co m in g p erio d , I b elie ve t h at in nova tiv e t e ch nolo g ie s a n d
p la tfo rm s w il l b e t h e m ost im port a n t g am e-c h an gin g fa cto rs fo r t h e in d ustry in e sp ort s a s in e ve ry a sp ect o f
lif e . I b elie ve t h at t h e e sp ort s in d ustry w il l t a ke a w hole n ew t u rn , n ot o n ly f o r p ro -g am ers , b ut a ls o f o r a ll l e ve ls
o f co m petit iv e vid eo gam es, th an ks to p la tfo rm s th at allo w m on etiz a tio n of co m petit iv e vid eo gam e
exp erie n ce s a n d t h e a b il it y t o d o it m uch c h eap er, m ore e ffic ie n tly a n d c o n tin uou sly t h an ks t o t e ch nolo g y. A n
en vir o n m en t w here g am ers a re c o n so lid ate d c a n c re ate b ra n d n ew o p port u n it ie s f o r t e am s a n d p ro -g am ers ,
a s w ell a s f o r b ra n d s a n d g am e c o m pan ie s in ve stin g in t h is s e cto r. W e h ave b een w ork in g o n e xc it in g p ro je cts
to p re p are f o r t h is n ew w orld . I n 2 0 24, w e w il l s ta rt r e aliz in g t h ese p ro je cts o n e b y o n e.
A s E SA E sp ort s a n d M ed ia , w e a ch ie ve d g re at s u cce ss in 2 0 23, d ou b lin g o u r g ro w th in 2 0 22. W hil e b re akin g
new g ro u n d s in t h e s e cto r s u ch a s T ü rk T e le ko m e S u p er L e ag u e, e C ham ip on s L e ag u e w orld fin als , O cto b er
29 th 10 0th A nniv e rs a ry B BL – F U T V A LO RAN T M atc h , w e a ls o su cce ssfu lly re aliz e d V A LO RAN T C halle n gers
T ü rk iy e L e ag u e, M LB B T ü rk iy e L e ag u e, V A LO RAN T R etu rn o f t h e T it a n s T o u rn am en ts a n d m an y o th er p ro je cts
th at I c a n not c o u n t. I n 2 0 24, o u r g oal w il l b e t o t a ke t h is m om en tu m b eh in d u s a n d g et o n e s te p c lo se r t o o u r
goal o f ” b eco m in g a b ra n d t h at s u cce ssfu lly r e p re se n ts T u rk is h e sp ort s in t h e w orld “.

In 2 0 23, th e g am in g in d ustry w it n esse d s ig n if ic a n t la yo ffs a m on g m ajo r p la ye rs a n d
un d erw en t p olic y c h an ges. C urre n tly , r a p id c h an ges a re o ccu rrin g in e ve ry s e cto r. W e
ob se rv e th e d ra m atic s h if t s th at h ave ta ke n p la ce g lo b ally , in clu d in g in T u rk e y, o ve r
th e p ast f e w y e ars . T h e g am in g in d ustry , s e ekin g a s ta b le p osit io n p ost-p an d em ic , h as
m ad e a r e aso n ab le d esc e n t. B ig p la ye rs a re la yin g o ff t h ou sa n d s o f e m plo ye es d ue t o
e co n om ic co n tra ctio n s. P olic y ch an ges b y p ro m in en t co m pan ie s lik e U nit y an d
Ste am h ave b ro u gh t a b ou t c e rt a in t ra n sfo rm atio n s in t h e in d ustry .
T u rk e y u n d erw en t a fil t e rin g p ro ce ss a n d e n th usia stic te am s b eg an c re atin g h ig h –
q ualit y gam es. W e w it n esse d th e su cce ss of m an y te am s fo cu se d on art an d
co m mun it y . N ow , it ‘s th e tu rn to tra n sfo rm th is su cce ss in to a n orm . G ove rn m en t
p olic ie s p la y a c ru cia l r o le in m akin g t h is h ap pen a n d e n su rin g it s s u sta in ab il it y . I n t h e
up co m in g p erio d , e sp ecia lly d ue t o t h e b ro ad t a le n t p ool o n t h e P C s id e, w e w il l s e e
so m e e xc e lle n t p ro je cts . F o r th ese to re ach a su b sta n tia l sc a le , th e e m erg en ce o f
su cce ssfu l p ub lis h ers f r o m o u r c o u n try is e sse n tia l.
I n th e co m in g ye ars , th ere w il l b e o p p ort u n it ie s fo r se rv ic e p ro vid ers su p port in g
gro w in g te am s. G ro w th w il l b e in evit a b le fo r te am s th at ca n o ffe r sc a la b le an d
d ig it a lly d eliv e ra b le p ro d ucts , e n su rin g c o n tin uit y a n d p la cin g a rt if ic ia l in te llig en ce a t
th eir c o re , r a th er t h an b ein g p ro je ct-b ase d . W is h in g fo r a y e ar o f p eace a n d h arm on y
ah ead .
TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23 2 44 T Ü RK İY E G A M E M ARK ET E X PER T O PIN IO NS EM RE D URSU N
MAD RO OSTE R
C O -F O UN DER
B U SIN ESS M AN AG ER
G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

Th e m ob il e g am e e co sy ste m h as b eco m e m uch m ore c o m petit iv e e sp ecia lly a ft e r t h e
ID FA p ro ce ss, w here u se r c o sts h ave in cre ase d a n d m ark e tin g n eed s h ave in cre ase d .
Th is ye ar, w e have ob se rv e d th at th e ve rt ic a l ca lle d “h yb rid ” has beco m e m ore
d om in an t, m ob il e g am e stu d io s a n d p ub lis h ers h ave e n te re d p ro d uctio n p ro ce sse s
clo se r to ca su al, esp ecia lly w it h th e exp ecta tio n of lo w u se r co sts an d h ig h LT V .
N eve rt h ele ss, it w as se en th at th e te stin g a n d p ro d uctio n p ro ce sse s a re a ctu ally n ot
m uch d if fe re n t fr o m th e h yp er b usin ess m od el, a n d th e m ost im port a n t e le m en t o f
su rv iv in g u se r c o st te sts h as to c o m e fr o m th e c o re m ech an ic s o f th e g am e. F o r th is
r e aso n , it is im pera tiv e to fin d in nova tiv e id eas an d to ra is e th e vis u al an d au d io
s ta n d ard s o f th ese id eas ab ove a ce rt a in le ve l. In th is p erio d , I th in k th at stu d io s
sp ecia lis in g in c e rt a in g en re s w il l c o n tin ue t h eir p ath s tro n gly .
O n t h e o th er h an d , w e s e e t h at o u r c o u n try is b eco m in g m ore a n d m ore a sse rt iv e in t h e
P C a n d c o n so le m ark e t. W e a re b rin gin g lo ca l p ro d uctio n s su ch a s A nom aly A gen t,
S w arm G rin d er, O nce A liv e , H ack e d an d So d am an to th e glo b al m ark e t w it h in
G am ed ev.i s t, w hic h h as a lo n g h is to ry b ut w e h ave la u n ch ed a s a n ew b ra n d . O ur
co u n try h as a lo n g w ay t o g o in t e rm s o f b oth p ro d uctio n a n d m ark e tin g in t h is fie ld ,
but w e a re le arn in g f a st. E sp ecia lly w it h t h e s tu d io s w e w il l s u p port in t h e p ro d uctio n o f
in te lle ctu al p ro p ert y , w e w il l try to m ake w ork s th at w il l a ro u se re sp ect in th e w orld
m ark e t. O f c o u rs e , w e w il l s e e n ot o n ly G am ed ev.i s t p ort fo lio p ro je cts , b ut a ls o m ore
lo ca l P C a n d c o n so le e xp erie n ce s in th e 2 0 24 a n d 2 0 25 w orld g am in g m ark e t. T h e
re su lt s o f t h e m ark e tin g e ffo rt s in t h is fie ld w il l s h ed lig h t o n t h e n ext p ro ce ss. F o r t h is
r e aso n , I t h in k 2 0 24 w il l b e v e ry d ecis iv e .
F A RU K F U RK A N
AKIN CI
FIB ER G AM ES
G AM ED EV .I S T
C O -F O UN DER
TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23 2 45 T Ü RK İY E G A M E M ARK ET E X PER T O PIN IO NS GAM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

TÜ RK İY E G A M E M ARK ET E X PER T O PIN IO NS TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23 2 46 Alt h ou gh w e e n te re d 20 23 w it h h ig h h op es, th e e art h q uake d is a ste r th at sh ook o u r
co u n try c a u se d g re at d esp air a t th e b eg in n in g. D urin g th is d if fic u lt p erio d , it to ok s o m e
tim e fo r p ro je cts in th e s e cto r to re g ain th eir fo rm er v it a lit y . H ow eve r, I a m p ro u d to s a y
th at w e m an ag ed t h e c ris is in t h e b est w ay p ossib le a n d b oth m yse lf a n d m y t e am c a m e
th ro u gh it a lm ost u n sc a th ed . 2 0 23 h as b een a y e ar fu ll o f c h alle n ges a n d e xp erie n ce s. It
h as a lw ays b een tru e to sa y th at e sp ort s h as a n u n p re d ic ta b le fu tu re , a n d th is ye ar, I
e xp erie n ce d t h is r e alit y o n ce a g ain .
Th is y e ar h as b een a p erio d w here I h ave n ot b een a fr a id t o t a ke r is k s a n d h ave b een o p en
to n ew in it ia tiv e s a n d d if fe re n t m eth od s. In th e p ast y e ar, I h ad e xp re sse d m y d esir e to
b re ak o u t o f p ro je cts t h at h ad f a lle n in to a b orin g r o u tin e, a n d I a m h ap py t h at w e r e aliz e d
th is g oal t h is y e ar. It h as b een a v a lu ab le p erio d fo r o u r c o m pan y t o t a ke p art in d if fe re n t
p ro je cts w it h m y t e am , t o g en era te n ew id eas a n d t o b re ak o u t o f t h e o rd in ary .
A s w e m ove in to 20 24, m y m ain goal is to m ain ta in th is d yn am is m an d offe r m y
te am mate s w it h in t h e c o m pan y m ore c h an ce s fo r d eve lo p m en t a n d c re ativ it y . I w an t t o
c re ate a n e n vir o n m en t w here n ew id eas c a n e m erg e a n d e ach e m plo ye e c a n d eve lo p
th em se lv e s f u rt h er.
I h op e 2 0 24 w il l b e a y e ar f u ll o f m ore s u cc e ss a n d g ood t h in gs f o r E M BED a n d t h e e sp ort s
in d ustry . D ealin g w it h c ris e s, le arn in g f r o m e xp erie n ce s, a n d a lw ays t ry in g n ew w ays m ake
u s stro n ger. W it h th e te ach in gs o f th is ye ar, I lo ok to th e fu tu re w it h m ore h op e a n d
p re p are d ness.
A Lİ B A Kİ D UM AN
EM BED
C O -F O UN DER
G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

TÜ RK İY E G A M E M ARK ET E X PER T O PIN IO NS TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23 2 47 20 23 s to od o u t a s a y e ar in w hic h a n um ber o f v a rio u s e ve n ts t o ok p la ce in t h e fie ld o f
esp ort s in T ü rk iy e . It w as e xtre m ely r e w ard in g t o c o n trib ute a s p art o f t h ese p ro je cts b y
hostin g t h e w orld f in als a n d t h e E M EA f in als , a s w ell a s w it n essin g t h e e m erg in g f u tu re
o f th is in d ustry . It w as e sp ecia lly g ra tif y in g to s e e h ow Is ta n b ul h as a w ell- d eve lo p ed
in fr a stru ctu re s u it a b le f o r e sp ort s .
A s th e y e ar p ro g re sse d , w e w ere fu ll o f e xc it e m en t w it h th e d esir e to a d d in nova tio n
an d d if fe re n ce to o u r g oals . It w as a g re at p le asu re a n d s a tis fa ctio n to m ove fo rw ard
w it h d if fe re n t a n d c o n tra d ic to ry id eas fo r t h e b ra n d s in t h e p ro je cts w e w ere in vo lv e d
in , a n d t o b rin g t h ese id eas t o lif e b y b ein g in c o n sta n t c o m mun ic a tio n w it h t h em . A s
EM BED , w e w ere fo cu sin g o n th e g oals w e s e t fo r o u rs e lv e s e ve ry y e ar a n d s triv in g to
a ch ie ve t h ese g oals . I c a n p ro u d ly s a y t h at w e s u cce ssfu lly a ch ie ve d o u r 2 0 23 g oals .
W e le ft b eh in d a y e ar t h at s ta rt e d w it h g re at c h alle n ges. A s T u rk e y, w e c a m e t o g eth er
an d t rie d t o o ve rc o m e t h ese c h alle n ges, s h are d t h e s o rro w s, a n d t rie d t o le arn h ow t o
c o p e. A s a r e su lt , t h e y e ar 2 0 23 w as s o m eh ow c o m ple te d .
A s w e e n te r a n ew y e ar, w e w il l c o n tin ue t o d eve lo p o u r b usin ess in p ro je cts h oste d b y
d if fe re n t id eas. A t t h e s a m e t im e, w e w il l c o n tin ue o u r o p era tio n s, a lw ays k e ep in g t h e
p la ye r e xp erie n ce a s o u r fo cu s. I fe el th at 2 0 24 is a y e ar th at d esir e s a c h an ge in th e
d yn am ic s o f e sp ort s , a n d I b elie ve t h at w e c a n e m bellis h it w it h A I t e ch nolo g ie s.
T U GAY
SA KA O ĞLU
EM BED
C O -F O UN DER
G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

Th e g am in g a n d e sp ort s in d ustry h as b eco m e o n e o f th e b rig h te st s ta rs in th e m ed ia in
r e ce n t y e ars . C re atin g a m ark e t w ort h b il lio n s o f d olla rs w orld w id e, t h is fie ld h as c a p tiv a te d
n ot o n ly y o u n ger g en era tio n s b ut a ls o p eo p le a cro ss a w id e a g e r a n ge. E sp ort s p art ic u la rly
r e fe rs to th e p ro fe ssio n al p la yin g o f c o m petit iv e g am es, w it h to u rn am en ts in th is fie ld
a ttra ctin g m il lio n s o f v ie w ers g lo b ally .
T h e in te re st o f th e m ed ia in th is s e cto r is n ot lim it e d to v ie w ers h ip n um bers . T ra d it io n al
sp ort s bro ad ca sts have eve n sta rt e d to fe atu re esp ort s eve n ts . Fo r exa m ple , m ajo r
b ro ad ca stin g co rp ora tio n s lik e ESP N an d BBC are now air in g sig n if ic a n t esp ort s
to u rn am en ts l iv e a n d p ro d ucin g s p ecia l p ro g ra m s in t h is a re a.
Th e p ow er o f s o cia l m ed ia a ls o p la ys a s ig n if ic a n t r o le in t h e g ro w th o f t h is s e cto r. P la tfo rm s
lik e T w it c h a n d Y ou Tu b e o ffe r p la ye rs a n d t e am s t h e o p port u n it y t o r e ach a n d in te ra ct w it h
m il lio n s o f fo llo w ers . Th is attra cts th e atte n tio n o f b ra n d s, d ir e ctin g th em to in ve st in
a d ve rt is in g in th is a re a. E sp ort s te am s a n d p la ye rs a re n ow e va lu ate d n ot ju st fo r th eir
g am in g s k il ls b ut a ls o f o r t h eir s o cia l m ed ia in te ra ctio n s.
T h ese d eve lo p m en ts a re v e ry p ro m is in g f o r t h e f u tu re o f t h e g am in g a n d e sp ort s
s e cto r. T h e in te re st o f y o u n ger g en era tio n s in t e ch nolo g y a n d t h e w id esp re ad u se o f d ig it a l
m ed ia e n su re t h e c o n tin uou s g ro w th a n d d eve lo p m en t o f t h is s e cto r. In t h e c o m in g y e ars ,
e sp ort s is e xp ecte d t o r e ach t h e s a m e le ve l o f p op ula rit y a n d in flu en ce a s t ra d it io n al s p ort s .
T h is w il l le ad m ed ia co m pan ie s, bra n d s, an d in ve sto rs to fo cu s m ore on th is are a.
C on se q uen tly , t h e g am in g a n d e sp ort s s e cto r is b eco m in g a n in d is p en sa b le p art o f b oth t h e
eco n om y a n d c u lt u re f o r t h e m ed ia a n d s o cie ty .
D AĞ H AN
‘’D A1M ON’’
E R YIL M AZ
CO NTE N T C R EA TO R
TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23 2 48 T Ü RK İY E G A M E M ARK ET E X PER T O PIN IO NS GAM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

20 23 w as a m ix e d y e ar in e ve ry s e n se . A s a t t h e b eg in nin g o f e ve ry y e ar, it w as a y e ar t h at s ta rt e d w it h g ood h op es a n d
th en w e s tru ggle d w it h tu rb ule n ce s rig h t fr o m th e fir s t m on th s. W it h th e te n sio n c a u se d b y n atu ra l d is a ste rs a n d th e
ele ctio n , o f c o u rs e , it w as t h e g am es t h at c o m fo rt e d u s g am ers a g ain . I n m y o p in io n , 2 0 23 w as v e ry a ctiv e a n d e n jo ya b le f o r
th e g en era l g am in g in d ustry . M an y g am es t h at w il l b e p la ye d a n d t a lk e d a b ou t fo r y e ars t o c o m e w ere r e le ase d ; B ald ur’s
G ate 3 , D ia b lo 4 , M arv e l’s S p id er-M an 2 , A la n W ake 2 , S ta r W ars J e d i S u rv iv o r, H og w art s L e g acy, a n d m an y m ore th at I
c o u ld n’t p la y. W e p ro b ab ly w on ‘t s e e s u ch a f u ll y e ar o f g am es a g ain s o on . It w as a s m uch f u n t o w atc h a n d t a lk a b ou t a ll
t h e g am es a s it w as t o p la y t h em . In a d dit io n t o a ll t h ese c o n te n t-o rie n te d is su es, o f c o u rs e , t h e m ost n eg ativ e a sp ect o f
th e g am es fo r T u rk is h g am ers w as a g ain th e p ric e s, w hil e w e w ere ju st g ettin g u se d to 3 0 0-4 0 0 T L, + 10 00 T L s ta rt e d to
b eco m e o u r n orm al, a n d w hen S te am w it h d re w T L s u p port , w e s u ffe re d t h e fin al b lo w . I t h in k S te am w il l r e -e va lu ate t h is
d ecis io n a t s o m e p oin t b eca u se a s e rio u s p la ye r c o m mun it y h as s u ffe re d d ue t o a s y ste m a b use d b y a m in orit y , w e c a n
e asil y s a y th at g am e s a le s in n um bers h ave b een s e rio u sly a ffe cte d b y th is s it u atio n , I h op e th at a re -e va lu atio n w il l b e
m ad e w hen f u ll r e p ort s a re r e ce iv e d .
A s a c o n te n t c re ato r, I h ave t o d evo te m ore o f m y t im e t o V A LO RAN T, u n fo rt u n ate ly 2 0 23 w as n ot a v e ry e n jo ya b le y e ar
w hen w e o n ly fo cu s o n V A LO RAN T. E ve n t h ou gh t h ere w ere s o m e g ood e ve n ts o n t h e e sp ort s s id e, it w as a r e ally b orin g
ye ar f o r t h e r e cre atio n al a u d ie n ce o f t h e g am e.
Th e in n ova tio n s, n ew a g en ts , m ost o f t h e s k in s, e tc . d id n ot fin d t h e re sp on se I w an te d t h em t o fin d b y t h e p la ye rs a n d
th ere fo re d id n ot b rin g e xtra e xc it e m en t to th e g am e. T h is is d ir e ctly a ffe ctin g th e c o n te n t c re atio n , th e vie w s a re
d ro p pin g, s o it ‘s d ir e ctly a ffe ctin g m y w ork a s a s in gle -g am e c o n te n t c re ato r. F ro m t h e f ir s t h in ts , 2 0 24 d oesn ‘t lo ok lik e it ‘s
g oin g t o s ta rt v e ry l iv e ly , b ut I ‘m h op in g t h at t h e c o m in g m on th s w il l b e e ve n tfu l.
I e xp ect t h at 2 0 24, e sp ecia lly t h e f ir s t h alf o f 2 0 24, w il l n ot b e b usy a n d w il l n ot s a tis fy p eo p le m uch , b ut I t h in k it w il l b e a
y e ar o f p re p ara tio n f o r 2 0 25. I t h in k t h at t h e r e le ase o f G TA V I in p art ic u la r w il l b re ath e n ew lif e a n d m om en tu m in to b oth
th e g am in g in d ustry a n d c o n te n t c re atio n . 2 0 24 w il l b e m ore o f a ‘t h is w il l h ap pen n ext y e ar, s u ch a n d s u ch t h in gs w il l
h ap pen , g et r e ad y’ k in d o f y e ar. E ve n w hen w e lo ok a t t h e m ovie in d ustry , 2 0 24 w il l b e a t ra n sit io n y e ar, e ve n M arv e l a n d
D C p ro d uctio n s c h asin g b ig b ox o ffic e w il l s p en d 2 0 24 a s a p re p ara tio n y e ar.
T o s u m mariz e , 2 0 23 w as a v e ry g ood y e ar f o r t h e g am e in d ustry w orld w id e, I d on ‘t t h in k 2 0 24 w il l b e b ette r t h an 2 0 23 a n d
I t h in k w e w il l s p en d it a s a p re p ara tio n y e ar, s o I d on ‘t h ave b ig e xp ecta tio n s. In 2 0 24, I w il l t ry t o e vo lv e m y o w n b usin ess
in th is d ir e ctio n a n d b e re ad y fo r 2 0 25, a n d if R io t G am es c a n le ad u s o n th is p ath , it w il l b e e xtra s w eet. W hate ve r th e
exp ecta tio n s, I h op e 2 0 24 w il l b e a g ood y e ar f o r a ll g am ers .
Y Ü KSE L T O KSÖ Z
CO NTE N T C R EA TO R
TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23 2 49 T Ü RK İY E G A M E M ARK ET E X PER T O PIN IO NS GAM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

TÜ RK İY E G A M E M ARK ET E X PER T O PIN IO NS TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23 2 50 20 23 w as a y e ar o f s ig n if ic a n t c h alle n ges a n d e xp an sio n f o r L ID O M A a s w e v e n tu re d in to
in te rn atio n al m ark e ts . D esp it e th ese ch alle n ges, o u r e xp erie n ce a n d th e in cre asin g
re co g n it io n fr o m o u r a u d ie n ce fu ele d o u r c o m mit m en t to in nova te a n d s tra te g iz e fo r
g re ate r bra n d aw are n ess an d en gag em en t. Im pre ssiv e ly , la st ye ar, w e ach ie ve d
ap pro xim ate ly 12 m il lio n vie w ers h ip s an d 70 m il lio n im pre ssio n s, h ig h lig h tin g th e
gro w in g in te re st a n d a w are n ess in o u r b ra n d a n d p art n ers h ip s.
L ID O M A is stra te g ic a lly p osit io n ed to le ve ra g e th is m om en tu m . O ur m ark e tin g p la n s
exte n d b eyo n d s u sta in in g g ro w th ; t h ey a im t o c re ate a la stin g le g acy. W e a re d ed ic a te d
to n urt u rin g a v ib ra n t e co sy ste m t h at b en efit s p la ye rs , p art n ers , a n d t h e w id er g am in g
co m mun it y . Lo okin g fo rw ard , LID O M A is p ois e d to re d efin e b en ch m ark s in e sp ort s
m ark e tin g, p ush in g t h e b ou n d arie s o f in n ova tio n a n d c o m mun it y e n gag em en t t o n ew
h eig h ts .
A s th e g am in g in d ustry e vo lv e s, LID O M A’s a cco m plis h m en ts a n d stra te g ic p la n nin g
un d ers c o re a b ro ad er t re n d t o w ard s m ore in te ra ctiv e , c o m mun it y -fo cu se d e xp erie n ce s.
O ur s u cce ss in 2 0 23 e xe m plif ie s h ow b ra n d s c a n th riv e b y c lo se ly a lig n in g w it h th eir
a u d ie n ce s’ e xp ecta tio n s a n d c o n tin ually a d ap tin g to th e d yn am ic g am in g la n d sc a p e.
A s w e s te p in to th e fu tu re , L ID O M A’s jo u rn ey re fle cts th e p ote n tia l fo r tra n sfo rm ativ e
g ro w th a n d th e im port a n ce o f b uil d in g m ean in gfu l c o n n ectio n s w it h in th e g am in g
co m mun it y .
K IM
A BBA SI
LID O M A
CM O & C O -F O UN DER
G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

TÜ RK İY E G A M E M ARK ET E X PER T O PIN IO NS TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23 2 51 In 2 0 23, L ID O M A m ad e re m ark a b le s trid es in t h e e sp ort s s e cto r, s u cce ssfu lly a m assin g
h alf a m il lio n p la ye rs w it h in a ye ar, sh ow ca sin g ou r co m mit m en t to q ualit y an d
au d ie n ce e n gag em en t. O ur o p era tio n s e xte n d ed o ve r 3 35 d ays, w it h 2 55 d ays o f g lo b al
o n lin e bro ad ca sts , evid en cin g ou r ra p id deve lo p m en t an d m ark e t gro w th . Th ese
a ch ie ve m en ts fa cil it a te d stra te g ic p art n ers h ip s w it h g ove rn m en t a n d p riv a te e n tit ie s,
se ttin g a s o lid f o u n d atio n f o r a p ro m is in g 2 0 24.
Th is jo u rn ey m ark s ju st t h e b eg in nin g. A s t h e e sp ort s in d ustry f lo u ris h es, w e a n tic ip ate a
y e ar o f s u b sta n tia l b en efit s fo r g am ers a n d o u r in d ustry p art n ers a lik e . O ur g oal is to
c re ate a c o m pre h en siv e e sp ort s a n d g am in g e co sy ste m , d esig n ed t o c o ve r a ll a sp ects o f
b ra n d n eed s, s im plif y in g t h eir m ark e t e n try a n d g ro w th .
Th e g am in g in d ustry ‘s e vo lu tio n in 2 0 23 sig n als a sh if t to w ard s m ore im mers iv e a n d
in clu siv e g am in g e xp erie n ce s. L ID O M A is a t th e fo re fr o n t, d riv in g th is tra n sfo rm atio n
w it h o u r h olis tic ap pro ach to e co sy ste m d eve lo p m en t. B y fo cu sin g o n 36 0 -d eg re e
su p port fo r b ra n d s, w e aim to stre am lin e th eir in te g ra tio n in to th e e sp ort s w orld ,
en h an cin g v is ib il it y , e n gag em en t, a n d u lt im ate ly , s u cce ss.
A s w e lo ok a h ead , L ID O M A is c o m mit te d t o f o ste rin g a v ib ra n t c o m mun it y t h at b en efit s
a ll s ta ke h old ers . O ur e ffo rt s a re g eare d t o w ard s c re atin g a le g acy in t h e e sp ort s in d ustry ,
o n e t h at c h am pio n s in n ova tio n , in clu siv it y , a n d g ro w th . T h e f u tu re is b rig h t, a n d w e a re
re ad y t o l e ad t h e w ay in s h ap in g t h e n ext e ra o f g am in g a n d e sp ort s .
P A RH AM
RA AD
LID O M A
CEO & F O UN DER
G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

TÜ RK İY E G A M E M ARK ET E X PER T O PIN IO NS TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23 2 52 Aft e r t h e p an d em ic B 2B a n d B 2C g am in g & e sp ort s e ve n ts c h an ged fa ce . T h at w as a n e xp ecte d
d eve lo p m en t, s in ce t h e c o n ce p t & d esig n o f t h e p hysic a l e ve n ts w ere a lit tle b it ‘o ld s c h ool’ s o t o
s p eak. A ft e r t h e p an d em ic , lik e e ve ry th in g in o u r liv e s, t h e p erc e p tio n o f p hysic a l e ve n ts c h an ged –
F o r g ood . N ow b oth v is it o rs & p ro fe ssio n als e xp ect m ore fr o m t h e e ve n ts a n d e va lu ate e ve n ts n ot
w it h o n ly e n te rt a in m en t f a cto r, b ut a ls o t h e v ia b il it y o f t h em .
We a d ap te d o u r G am in g Is ta n b ul | In d ie w ay e ve n ts a cc o rd in g t o t h is n ew p erc e p tio n . S o a t G IS T |
In d ie w ay 2 0 23, w e w elc o m ed 10 3 in d ie t e am s, w it h t h eir n ew g am es. T h e r is e o f in d ie s a ft e r t h e
p an d em ic w as a ls o s o m eth in g w e h ave b ee n e xp ectin g, s o n ow in o u r e ve n ts th ere a re m ore &
m ore in d ie g am es e ve ry y e ar.
A ls o , T u rk is h g am e d eve lo p m en t c o m mun it y is m atu rin g. W e’v e s ta rt e d to s e e m ore lo ca l tit le s
g oin g g lo b al w it h a h ig h s u cce ss ra te s. W e’v e u p d ate d t h e c o n te n t o f o u r e ve n ts a cco rd in gly . In
a d dit io n to th e p ub lic e n te rt a in m en t w e p ro vid e to m ore th an 10 0 .0 00 v is it o rs a y e ar, n ow w e
deliv e r m ore , d eep l e ve l g am e d eve lo p m en t c o n te n t w it h in I n d ie w ay.
W hat’s n ew in 2 0 24 is , w ell, t h e in d ustry is a ls o a w are h ow p hysic a l e ve n ts b oost b ra n d & p ro d uct
p ow er. W e a lr e ad y h ave v a rio u s g lo b al b ra n d s s ig n th eir c o n tra cts fo r 2 0 24 & 2 0 25. I th in k th e
op en in g o f I O I o ffic e in T u rk e y a n d s u cce ss s to rie s lik e D em on olo g is t, A nom aly A gen t & o th er lo ca l
d eve lo p m en ts a ls o t rig gere d m ore g lo b al in te re st t o w ard s T u rk is h in d ustry .
I t h in k it ’s s a fe t o s a y o u r g am in g & e sp ort s c o m mun it y w il l s e e a G IS T | In d ie w ay u p d ate d fo r t h e
need s o f 2 0 24 a n d s b eyo n d , c o n te n t & e n te rt a in m en t w is e . W it h o u r e xh ib it o rs , p art n ers , lo n g
te rm s p on so r Is ta n b ul M etro p olit a n M un ic ip alit y a n d o u r in flu en ce rs , w e w il l d eliv e r a b ig g er &
m ore e n te rt a in in g y e t e d uca tio n al G IS T, a n d a n In d ie w ay w it h m ore b usin ess d eve lo p m en t &
n etw ork in g o p tio n s a t 2 0 24.
C EV H ER
ER YÜ REK
GAM IN G I S TA N BU L –
I N DIE W AY
EV EN T D IR EC TO R
CO -F O UN DER O F
UPG RAD E
EN TE R TA IN M EN T
GAM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

TÜ RK İY E G A M E M ARK ET E X PER T O PIN IO NS TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23 2 53 I t h in k 2 0 24 w il l b e t h e y e ar t h e g lo b al & lo ca l g am in g in d ustry r e ach es a p la te au – In a v e ry p osit iv e s e n se . L a st f e w
ye ars h ave b een d ra m atic a lly h ectic fo r th e m ark e t. W it h d eve lo p m en ts in w eb 3, b lo ck ch ain , N FT a n d b usin esse s
fo u n d ed w it h t h e p ro m is e o f d eliv e rin g n ew g en era tio n o f g am in g, a n sw er t o t h e q uestio n o f ‘w hat is a g am e’ w as
b lu rre d .
B ut r e al in d ustrie s a lw ays h ave a n a n sw er t o h yp es, d il e m mas a n d u rb an le g en d s. W hat w as s o m ew hat a rt if ic ia lly
b ooste d a s t h e n ext g en era tio n o f g am in g d id n ot liv e t o s e e t h e n ext d ay. D eve lo p m en ts lik e L e g o F o rt n it e , s tu d io s
in clu d in g L a ria n , P ock e tp air & s u cce ssfu l t it le s lik e B att le B it s R em aste re d , L e th al C om pan y g ave t h e a n sw er t o t h e
on e im port a n t q uestio n – In g am in g, c o n te n t & g am ep la y is t h e k in g. S o b ells & w his tle s m ay g et k u d os a t in ve sto r
m eetin gs & m ed ia , b ut t h e r e su lt a lw ays d ep en d s o n h ow g ood y o u r g am e is – G iv e n y o u d eve lo p ed a g am e, n ot a
h yp e.
Th ere fo re , in 20 24 w e w il l se e m ore re al g am es, co m pare d to la st 4-5 ye ars in th e in d ustry , w here sim ple
a p plic a tio n s w ere b ein g p ro m ote d a s u lt im ate fu tu re o f g am in g. In o th ers w ord s, w e’r e g oin g b ack t o o u r o rig in s –
D eve lo p in g g ood g am es & q ualit y c o n te n t is o u r jo b .
I t h in k T u rk e y is g ettin g r e ad y fo r t h is . D urin g la st fe w e d it io n s o f In d ie w ay, w e’v e s e en r e su lt s o f w hat w e c a ll ‘t h e
ris e o f in d ie s.’ B ette r & b ette r t e am s a p ply f o r G IS T | In d ie w ay, w it h s o lid d esig n s & b usin ess p la n s.
I p ers o n ally t h in k & fo re se e 2 0 24 w il l b e a s o m ew hat b um by p la te au fo r o u r lo ca l in d ustry , b ut a g ood n um ber o f
Tu rk is h te am s & g am es w il l n ot e ve n s u rv iv e , b ut s u cce ed it . P art o f th is s u cce ss w il l b elo n g to th e T u rk is h g am e
dve lo p m en t e d uca tio n s y ste m , w hic h w as p io n eere d b y B U GLA B.
A bou t g lo b al in d ustry , w ell. K in g is n ot d ead . C on te n t is s til l t h e k in g. I t h in k s tu d io s o f e ve ry s c a le – F ro m in d ie t o
A AA w il l r e w in d t o t h eir o rig in s & r e sta rt f r o m t h ere . C on sid erin g t h e 2 0 23 la yo ff, I c a n t e ll y o u t h at t h ey’r e a lr e ad y o n
it .
I a m e xp ectin g to s e e a lo t o f lo ca l & g lo b al s u cce ss s to rie s e sp eca il ly b y th e e n d o f 2 0 24, n ow th at w e re alis e d
m ark e tin g o n ly w ork s if y o u r g am e is g ood , a n d a g re at p re se n ta tio n d oes n ot m ake a g re at g am e.
Lo n g s to ry s h ort , T u rk e y n ow h as a g re at p oo l o f c re ativ e g am e d eve lo p m en ts s tu d io s & e ve n a g re ate r t a le n t p ool in
it s g am in g e co sy ste m , a n d I th in k th e g lo b al in d ustry s h ou ld tu n e it s ra d ars a cc o rd in gly . S o m e A A A c o m pan ie s
alr e ad y s ta rt e d t h eir p re se n ce s in T u rk e y, I t h in k m ore w il l f o llo w .
M ER İÇ
E R YÜ REK
GAM IN G I S TA N BU L –
I N DIE W AY
M AR KETIN G
DIR EC TO R
BA H ÇEŞE H İR
U N IV ER SIT Y –
İ S TİN YE U N IV ER SIT Y
– N İŞ A N TA ŞI
U N IV ER SIT Y
IN STR U CTO R
GAM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

TÜ RK İY E G A M E M ARK ET E X PER T O PIN IO NS TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23 2 54 G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER Th e w ave o f la yo ffs t h at b eg an in 2 0 23 a n d c o n tin ued in to 2 0 24 h as b eco m e t h e m ost im port a n t a n d , a t t h e
sa m e t im e, t h e m ost c ru cia l is su e f o r t h e g am in g s e cto r. T h is p erio d , w here 1 0 ,5 0 0 p eo p le w orld w id e w ere la id
o ff a n d w ere s e arc h in g f o r jo b s in t h e g am in g s e cto r in 2 0 23, a n d 5 ,9 0 0 m ore jo in ed in t h e f ir s t m on th o f 2 0 24
to t h is w ave , s h ou ld n ot o n ly b e s e en a s a lo ss o f w ork fo rc e b ut a ls o a s a p ro b le m a ffe ctin g t h e e n tir e in d ustry .
T h e c u rre n t sit u atio n m ay le ad to d ecre ase d in te re st in th e se cto r a n d e xc it e m en t fo r d eve lo p in g a n ew
w ork fo rc e in th e g am in g in d ustry . T h ere fo re , it is c ru cia l to a ccu ra te ly c o n ve y th e p ast a n d o n goin g la yo ff
p ro ce sse s to c o m pan ie s, e sp ecia lly th ose in vo lv e d in th e T u rk is h g am in g in d ustry a n d w is h in g to c o lla b ora te
w it h co m pan ie s affe cte d b y th ese p ro ce sse s. It is cru cia l to an aly z e th e re aso n s b eh in d each d ecis io n
accu ra te ly a n d r e fle ct t h em in a m an ner s u it a b le f o r t h e g am in g in d ustry in T u rk e y. In a d dit io n , b y o ffe rin g t h e
m ost d iv e rs e e d uca tio n al s tru ctu re f o r t h e g am in g s e cto r w it h o ve r 1 2 u n d erg ra d uate a n d 8 g ra d uate p ro g ra m s
fo cu sin g on gam in g in th e M EN A & Tu rk e y re g io n , ou r co u n try sh ou ld co n tin ue to su p port w ork fo rc e
d eve lo p m en t. F u rt h erm ore , w it h t h e a d dit io n al t ra in in g a n d g u id an ce p ro vid ed b y o u r p ro m in en t in cu b atio n
ce n te rs (1 2 +) a n d a cce le ra tio n p ro g ra m s (2 1+ ), w e c a n o ve rc o m e t h is p erio d w it h t h e m ost n eg lig ib le lo sse s a n d
co n trib ute s ig n if ic a n tly t o t h e g lo b al g am in g in d ustry w ork fo rc e .
Th e g am in g s e cto r is e xp ecte d to c o n tin ue it s g ro w th a n d re ve n ue in cre ase b oth g lo b ally a n d in T u rk e y, a s
in d ic a te d b y p ub lis h ed r e p ort s a n d a n aly se s (G lo b al R eve n ue – 2 0 26 e xp ecta tio n $ 212 .4 B il l io n ). A lt h ou gh t h e
m ob il e g am in g se cto r ($ 92.6 B il lio n R eve n ue, 4 9 % S h are a cc o rd in g to 2 0 23 F ig u re s) re m ain s th e p rim ary
c o n trib uto r t o t h is s it u atio n , t h ere is a n e xp ecta tio n t h at t h e in te re st in P C /c o n so le g am es w il l fu rt h er in cre ase
w it h th e in tro d uctio n o f g am in g c o n so le s b y w ell- k n ow n g am in g P C / C on so le m an ufa ctu re rs (P la yS ta tio n
P ort a l, R O G A lly , S te am D eck O LE D , L e n ovo L e g io n , e tc .) . In t h is c o n te xt, T u rk is h g am e d eve lo p ers m ust m ake
th eir g am es c o m patib le w it h th ese p la tfo rm s a n d c o n so le s to s u p port in nova tiv e a p pro ach es in th e s e cto r.
A ddit io n ally , I b elie ve t h at e ffo rt s t o w ard s g am in g/t e ch nolo g y t e ch nolo g ie s re la te d t o v ir t u al a n d a u gm en te d
re alit y , w hic h h ave c o m e t o t h e f o re fr o n t w it h A pple V is io n P ro , w il l y ie ld g lo b al r e su lt s in t h e m ed iu m t e rm . It
s h ou ld n ot b e o ve rlo oke d t h at t h e r a p id a d ap ta tio n a n d u til iz a tio n o f a rt if ic ia l in te llig en ce s o lu tio n s, w hic h a re
ra p id ly p en etra tin g a ll a sp ects o f o u r liv e s b y o u r s tu d io s, w il l a ls o c o n trib ute t o r e d ucin g p ro d uctio n t im es a n d
co sts ( 2 D C on te n t P ro d uctio n , e tc .) . T h e la te st t re n d I o b se rv e is t h e in te g ra tio n o f n ext-g en era tio n t e ch nolo g ie s
in to g am es, p art ic u la rly g am es in te g ra te d w it h w eb 3 a n d b lo ck ch ain , w hic h n ow f o cu s m ore o n t h e g am e a n d
th e p la ye r. It is im port a n t to re m em ber th at in te g ra tin g th ese te ch nolo g ie s in to g am es a n d g ain in g n ew
re ve n ue m od els t h ro u gh t h em w il l b eco m e in cre asin gly im port a n t s o on , d esp it e b ein g m et w it h s k e p tic is m f o r
va rio u s r e aso n s in p re vio u s y e ars .
U M UT
ER A RA Ç
SE N IO R G AM IN G
IN DUSTR Y
CO NSU LT A N T

TÜ RK İY E G A M E M ARK ET E X PER T O PIN IO NS TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23 2 55 G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER Th e g ro w th o f t h e g am in g s e cto r in re ce n t y e ars a n d it s c o n trib utio n s t o t h e e co n om y, s o cia l lif e , a n d
en te rt a in m en t a re s e en a s n ew c re ativ e b usin ess s e cto rs in m an y a re as. D eve lo p m en ts in a d ve rt is in g,
d iv e rs if ic a tio n o f re ve n ue m od els , in ve stm en t p ro ce sse s, a n d t h e in cre asin g im port a n ce o f p la ye rs a n d
co m mun it ie s a re c ru cia l f o r t h e s e cto r’s f u tu re . W e a re e n te rin g a p erio d w here g am e s tu d io s a n d o th er
sta ke h old ers m ust m ove a w ay f r o m d eve lo p m en t e n vir o n m en ts o r in te rn al f o cu se s, lis te n t o p la ye rs a n d
co m mun it ie s, c o m mun ic a te w it h t h em , a n d id eally b e c lo se ly in te rt w in ed . J u st a s t h e in te re st o f a b ro ad
p la ye r b ase c a n m ake a g am e p op ula r, it s h ou ld n ot b e fo rg otte n t h at t h e d is sa tis fa ctio n o f t h e s a m e
au d ie n ce c a n l e ad t o t h e g am e’s f a il u re .
W e a re g oin g th ro u gh a p erio d w here m ore fo cu s is n eed ed o n in ve stm en t s o u rc e s a n d p ro ce sse s in
T u rk e y’s g am in g s e cto r a n d g lo b ally . T h is im plie s t h at c o m pan ie s a d va n cin g fo r in ve stm en t s h ou ld b e
m an ag ed a s m ore q ualit y , c o n sc io u s c o m pan ie s t h at d ete rm in e c o rr e ct g oals /f in an cia l m od els . I n 2 0 24, I
b elie ve t h at o u r g am in g c o m pan ie s s h ou ld d eve lo p t h em se lv e s in t e rm s o f t e ch nic a l d eve lo p m en ts a n d
co m pan y m an ag em en t, pro je ct m an ag em en t, pub lic re la tio n s, fin an ce , la w , an d , perh ap s m ost
im port a n tly , b ra n d /c o m pan y c u lt u re . In th e a b se n ce o f s u ffic ie n t re so u rc e s d urin g th ese p ro ce sse s, it
s h ou ld n ot b e fo rg otte n th at th ere a re a lw ays o p port u n it ie s fo r p ro g re ss w it h th e n ew g en era tio n o f
co m pan ie s a n d p ro g ra m s p ro vid in g m en to rin g, c o ach in g, o r c o n su lt a n cy. A dd it io n ally , g am in g s tu d io s
sh ou ld in cre ase t h eir a w are n ess o f p ro ce sse s in t h ese a re as b y c lo se ly fo llo w in g d eve lo p m en ts in s ta te
s u p port a n d a lt e rn ativ e in ve stm en t c h an nels ( a n gel in ve sto rs , c ro w dfu n d in g, e tc .) .
D esp it e t h e c h alle n gin g t im es, t h e s e cto r is g oin g t h ro u gh , I b elie ve t h at t h e T u rk is h g am in g s e cto r w il l
c o n tin ue it s p ath b y in cre asin g it s d om in an ce in b oth t h e g am es r e le ase d a n d t h e in ve stm en t n ew s a n d
m ob il e g am in g s e cto r t h is y e ar, w hic h s ta rt e d a t t h e e n d o f la st y e ar. It is v it a l t o in te g ra te t h e b en efit s
a n d p ro ce sse s th at w il l in cre ase th e co n tin uit y o f th is su cce ss an d p osit iv e atm osp here in to o u r
co m pan ie s a n d s e cto r w it h ou t ig n orin g t h em .
U M UT
ER A RA Ç
SE N IO R G AM IN G
IN DUSTR Y
CO NSU LT A N T

WHAT D O ES T H E
GA M IN G M ED IA S A Y ? 2 0 23
*L is te d A lp hab etic a lly .

5m id c e le b ra te d it s n in th a n niv e rs a ry in m id -2 0 23. T h ro u gh o u r w eb sit e a n d s o cia l
m ed ia a cco u n ts , w e p re se n te d th e la te st d eve lo p m en ts in v a rio u s e sp ort s e ve n ts
im part ia lly to o u r re ad ers th ro u gh ou t th e ye ar. O n o u r sit e , w e em bra ce d an
ap pro ach th at se es th e u n se en , re ach es th ou sa n d s, an d w rit e s th e u n w rit te n ,
co ve rin g a w id e r a n ge f r o m V A LO RAN T t o A ge o f E m pir e s I I, a n d e ve n M in ecra ft .
In o u r “5 m id E xc lu siv e In te rv ie w ” s e rie s w it h p la ye rs a n d m an ag ers in th e e sp ort s
in d ustry , w e a sk e d ra re ly p ose d q uestio n s. A ddit io n ally , t h ro u gh o u r “P la ye r o f t h e
M on th ” c o n te sts , w here t h ou sa n d s v o te d , w e s e le cte d t h e b est e sp ort s p la ye r a n d
te am e ach m on th .
Fo r o u r re ad ers lo okin g fo r m usic to lis te n to w hil e g am in g, w e re le ase d “5 p otif y “
p la ylis ts o n o u r S p otif y a cco u n t a t t h e e n d o f e ach m on th . 2 0 23 m ark e d a y e ar o f
p ro fo u n d c h an ges fo r u s. E sta b lis h ed in 2 0 14 , o u r s it e e xp an d ed b eyo n d e sp ort s –
fo cu se d c o n te n t t h is y e ar, a ls o c o ve rin g t o p ic s s u ch a s a n im e, a rt if ic ia l in te llig en ce ,
an d b lo ck ch ain . A t th e e n d o f 2 0 23, 5 m id a ls o in tro d uce d a se co n d la n gu ag e
op tio n f o r it s u se rs , a lo n gsid e E n glis h .
K IV A N Ç
YU RD AKU L
5M ID
C H EF
ED IT O R
TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23 2 57 T Ü RK İY E G A M E M ARK ET M ED IA O PIN IO NS GAM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

Tu rk ey
In ve stm en ts in t h e g am in g a n d e sp ort s in d ustry c o n tin ued e xp on en tia lly in 2 0 23. T h ere a re m an y a d va n ta g es o f
in ve stin g in t h e s e cto r. E co n om ic a lly in t h e w orld c o u n trie s t h at w an t t o r e ach t h e fir s t p la ce s w here s h ou ld a ls o
in ve st in th e g am in g s e cto r o n e o f th e im port a n t re aso n s b eh in d th is is th at th e c o u n try ‘s e co n om y is n ot ju st
c e n tre d in o n e p la ce . W e h ave a ls o s e en th at th ere is a d esir e to re d uce d ep en d en cy. T h is y e ar th ese c o u n trie s
e sp ecia lly b y in ve stin g in l a rg e g am e c o m pan ie s, t h ey h ave c o n fir m ed t h is d esir e T h e
co n trib utio n o f t h e g am in g in d ustry t o e co n om ic g ro w th is in cre asin g. F o r t h is y o u c a n lo ok a t G TA 6 , w hic h h as
alr e ad y c a u se d q uit e a s tir w it h t h e t ra il e r a lo n e.
A s a g am e lo ve r in t h is s e cto r, w hic h I h ave b een in vo lv e d in s in ce I w as lit tle b esid es e n gin eerin g, t h is s c e n e b oth
e n te rt a in s m e a n d k e ep s m e u p t o d ate . E sp ort s h as a g re at c o n trib utio n t o m y c a tc h in g t e ch nolo g ic a l t re n d s.
T u rk e y h as c o m e a lo n g w ay in 2 0 23 b oth in t h e g am in g in d ustry a n d in t h e fie ld o f e sp ort s . E sp ecia lly t h is y e ar,
o u r w orld c h am pio n sh ip a ch ie ve m en ts in e sp ort s h ave b een p ro u d . T u rk is h e sp ort s te am s a ch ie vin g s u cce ss in
t h e in te rn atio n al a re n a a re m akin g T u rk e y a
g lo b al p la ye r. I t h in k t h at t h ese a ch ie ve m en ts s h ou ld b e s u p port e d a n d t h e v a lu e o f t h e g am in g in d ustry s h ou ld
b e r e co g n is e d m ore . I fir m ly b elie ve t h at o u r c o u n try c a n b eco m e a n im port a n t p la ye r in t h e g am in g w orld in a n
e n vir o n m en t w here l o ca l t a le n ts a n d c re ativ it y a re a t t h e f o re fr o n t.
T h e T u rk is h g am in g in d ustry sh ou ld p la y a n im port a n t ro le n ot o n ly a s a c o n su m er b ut a ls o a s a p ro d uce r.
H ow eve r, w e c a n o ve rc o m e th ese c h alle n ges w it h m ore c o -o p era tio n a n d s u p port a m on g s ta ke h old ers in th e
in d ustry .
A s A ZES, w e a re t ry in g t o re ach a n d t o u ch e ve ry p ers o n in t h e in d ustry w it h o u r b lo g . A ZES w il l c o n tin ue t o b e
here a n d a lw ays w it h y o u a s o f 2 0 19 .
I w ou ld a ls o l ik e t o t h an k O za n A yd em ir a n d G am in gin Tu rk e y t e am f o r p re p arin g t h is r e p ort .
O RÇU N K A M İL
K A BA D AYI
A’D AN Z ’Y E E SP O R
BR AN D F O UN DER
TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23 2 58 T Ü RK İY E G A M E M ARK ET M ED IA O PIN IO NS GAM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

When I lo ok a t 2 0 23 in A ta rit a ‘s p ers p ectiv e , I c a n s a y t h at it w as a v e ry s p ecia l y e ar
fo r u s. N ot o n ly d id w e c e le b ra te th e fir s t a n niv e rs a ry o f o u r b ra n d , b ut w e a ls o
in tro d uce d m an y b ig p ro je cts t h at w e t h in k w il l c o n trib ute t o o u r c o u n try ‘s g am in g
in d ustry , su ch a s th e T u rk is h G am in g M use u m . W e stro n gly b elie ve in th e h uge
p ote n tia l th at T ü rk iy e ’s g am in g m ed ia h old s w it h in it s e lf , a n d w e s e e th e w ay to
u n lo ck t h is p ote n tia l in t h e r is e o f t h e g am in g in d ustry in o u r c o u n try . T h us, w e a re
a w are t h at w e n eed t o w alk t h is p ath t o g eth er w it h o u r v a lu ab le d eve lo p ers . S in ce
th e d ay w e w ere f o u n d ed , w e c o n tin ue t o p urs u e o u r c u rre n t p ath .
W e h ave e sta b lis h ed A ta rit a o n a n in nova tiv e , c re ativ e a n d p ro fe ssio n al a p pro ach ,
an d a lt h ou gh w e h ave ju st c o m ple te d o u r fir s t y e ar in th is a d ve n tu re , w e h ave
m an ag ed to a ch ie ve m ore th an 10 0 m il lio n a cce sse s w it h a ll o u r p la tfo rm s. W e
kn ow ve ry w ell h ow d if fic u lt co n d it io n s o u r co u n try ‘s g am in g m ed ia is g oin g
th ro u gh , w e a re a ll s tru gglin g w it h t h e s a m e c o n d it io n s. W e k n ow t h at t h ese d ays
w il l b e le ft b eh in d a n d th at m uch b rig h te r tim es a w ait u s. A s A ta rit a , w e w il l
c o n tin ue t o d eve lo p p ro je cts , o ffe r a n in n ova tiv e a p pro ach f o r o u r r e ad ers a n d t a ke
b ig s te p s f o rw ard .
E R EN
ER O ĞLU
ATA R IT A
F O UN DER O F
PIO NI M ED IA A N D
ATA R IT A
TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23 2 59 T Ü RK İY E G A M E M ARK ET M ED IA O PIN IO NS GAM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

As t h e B asla t T u şu t e am , in t h e 1 0 y e ars w e h ave b een in t h e p re ss, w e h ave f o cu se d
o n c o ve rin g a n aly se s, g u id es a n d re vie w s o n o u r w eb sit e . T h e g am in g in d ustry ,
w hic h is c o n sta n tly o n th e ris e in th e g lo b al m ark e t, h as a g re at p ote n tia l fo r th e
fu tu re o f o u r c o u n try . I n t h is r e sp ect, w e h ave s u p port e d lo ca l g am e p ro je cts , w hic h
w e a tta ch g re at im port a n ce t o , w it h in te rv ie w s w it h t h e d eve lo p ers , a s w ell a s t h e
p ro m otio n s a n d r e vie w s w e p ub lis h ed .
B ase d o n o u r o b se rv a tio n s t h ro u gh ou t t h e p erio d w e h ave b een in t h e in d ustry , w e
fo re se e t h at g am e d eve lo p ers w il l h ave a g re ate r im pact o n g lo b al c o m petit io n in
t h e co m in g ye ars as th eir sk il ls an d exp erie n ce in so ft w are an d d esig n h ave
g ra d ually in cre ase d ove r th e p ast ye ars , an d th ey are ab le to re ach a w id er
au d ie n ce t h ro u gh s o cia l m ed ia a n d t h e p re ss.
W e h op e th at th e d eve lo p m en t in th e g am in g in d ustry w il l o p en n ew d oors fo r
oth er b usin ess a re as su ch a s d esig n , so ft w are , vo ic e -o ve r, a n im atio n , a d ve rt is in g
an d m ark e tin g. W e a re s u re t h at it w il l in cre ase e m plo ym en t in o u r c o u n try , w hic h
h as a h ig h y o u th p op ula tio n c o m pare d t o m ost E uro p ean c o u n trie s, a n d t h us w e
hop e t h at t h e im port a n ce o f t h e g am in g in d ustry a s a m ajo r f a cto r t h at w il l p re ve n t
th e b ra in d ra in w il l b e u n d ers to od m ore in 2 0 24, a n d w e k e ep w ork in g to fo llo w
th e d eve lo p m en ts in t h e in d ustry c lo se ly .
E M RE O ZA N
ŞİR İN
B A ŞLA TT U ŞU
E D IT O R I N C H IE F
TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23 2 6 0 T Ü RK İY E G A M E M ARK ET M ED IA O PIN IO NS GAM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

As B PT O yu n , 2 0 23 w as a v e ry a ctiv e a n d p ro d uctiv e y e ar fo r u s. In t h is y e ar a lo n e,
w e m an ag ed to re ach te n s of m il lio n s of pla ye rs th ro u gh ou r so cia l m ed ia
a cco u n ts . In a d dit io n , w e t o ok p art in m an y e ve n ts in T u rk e y a n d a b ro ad a s a p re ss
p art n er. T h e in cre ase in th e n um ber o f p hysic a l g am in g e ve n ts w as a n e xtre m ely
p le asin g d eve lo p m en t f o r u s.
2 0 23 w as a y e ar in w hic h a rt if ic ia l in te llig en ce s ta rt e d t o p la y a n e sse n tia l r o le in o u r
d ail y liv e s. A I- p ow ere d so lu tio n s m ad e ou r liv e s easie r, w hil e als o p la yin g an
im port a n t r o le in p ro vid in g p ers o n alis e d e xp erie n ce s. T h e g am in g in d ustry h as a ls o
k e p t p ace w it h t h is t re n d , t a kin g s te p s t o in te g ra te A I in to it s p ro d ucts t o m ake t h e
gam in g e xp erie n ce ric h er a n d m ore p ers o n alis e d . F o r e xa m ple , A I p ow ere d N PC s
an d d yn am ic a lly a d ju stin g g am e d if fic u lt y le ve ls a cco rd in g to p la ye rs ‘ s k il ls w ere
a m on g t h e n ota b le d eve lo p m en ts .
O f c o u rs e , w e w it n esse d m an y im port a n t e ve n ts in th e g am in g in d ustry th is y e ar,
t h e b ig gest o f w hic h w ere th e fir s t tra il e r fo r G TA 6 a n d th e c o m ple tio n o f th e
acq uis it io n of A ctiv is io n B liz za rd b y M ic ro so ft . Su ch m ajo r eve n ts on ce ag ain
s h ow ed h ow d yn am ic a n d v a ria b le t h e g am in g in d ustry is .
A s B PT O yu n , w e c o n gra tu la te a ll g am ers a n d g am e lo ve rs o n th e n ew y e ar a n d
w is h t h em a s u cce ssfu l a n d e n jo ya b le y e ar.
A BD ULLA H
KESK İN
B PT O YU N
HEA D O F G AM IN G
TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23 2 6 1 T Ü RK İY E G A M E M ARK ET M ED IA O PIN IO NS GAM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

Th e ye ar 2 0 23 h as, u n fo rt u n ate ly , b ro u gh t n ew s o f m ajo r la yo ffs fr o m so m e o f th e
b ig gest g am in g a n d te ch nolo g y c o m pan ie s. In p art ic u la r, th e n ew s o f th e c a n ce lle d
p ro je cts o f th e E m bra ce r G ro u p , w hic h u n til a fe w m on th s a g o h ad e xc it e d u s a ll b y
co lle ctin g f a m ou s IP s o n e b y o n e, b ut f a il e d t o m ake it t o t h e e n d , is lik e a h arb in ger o f
co n tra ctio n , b ut th e sit u atio n sh ow s th e o p posit e fo r in d ep en d en t g am e d eve lo p ers .
W hil e th e tim e an d fin an cia l co sts o f A AA p ro je cts co n tin ue to ris e , m ajo r g am e
pub lis h ers h ave b eg u n to re d uce th eir m on th ly o p era tin g c o sts . A s a re su lt , w e se e
in nova tio n b ein g m in im is e d in la rg e p ro je cts a n d it e ra tiv e w ork b ein g fa vo u re d . T h is
s it u atio n o ffe rs g re at o p port u n it ie s f o r t h e A A a n d in d ie m ark e t.
W e h ave s ta rt e d t o a ch ie ve s ig n if ic a n t s u cc e ss w it h G am ed ev.i s t, w hic h w e la u n ch ed in
t h e s e co n d h alf o f 2 0 23, w here w e s u p port in it ia tiv e s t h at p ro d uce fo r P C a n d c o n so le s
an d p re se n t t h em t o t h e g lo b al m ark e t. G am ed ev.i s t is t h e o n ly o n e o f it s k in d t o h ave
b eco m e a c o m ple te “g o-t o -m ark e t m ach in e” w it h th e p art n ers h ip a g re em en ts it h as
sig n ed w orld w id e, t h e m ark e tin g t o ols it h as d eve lo p ed a n d t h e s a le s k n ow -h ow it h as
a cq uir e d in a s h ort t im e.
W it h th e d eclin e o f m ob il e g am e d eve lo p m en t in o u r c o u n try , d eve lo p ers s ta rt e d to
fo cu s o n t h e c o n so le a n d P C s id e. S o m e o f t h e p ro je cts w e h ave s e en h ave t h e p ote n tia l
fo r glo b al su cce ss. W it h th e sh rin kin g of th e A AA sid e, w e exp ect th e A A an d
in d ep en d en t s c e n e to lit e ra lly e xp lo d e in th e c o m in g p erio d , b rin gin g n ew p la ye rs to
t h e m ark e t. O ur c o u n try w il l b e o n e o f t h e h air l e g s o f t h is e xp lo sio n .
TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23 2 6 2 T Ü RK İY E G A M E M ARK ET M ED IA O PIN IO NS SİN AN A KKO L
DİS K ET K U TU SU
FO UN DER
FIB ER G AM ES &
G AM ED EV .I S T
C O -F O UN DER
G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

As E sp or G aze te si c re w w hic h is fo u n d ed in 2 0 18 a n d p ro vid in g n ew s a s fa st a s p ossib le fo r
it ‘s f o llo w ers f o r o ve r 5 y e ars , w e h ad a v e ry e ffic e n t y e ar f o r u s a n d f o r T u rk is h e sp ort s c e n e in
2 0 23. B efo re th is y e ar w e w ere m ostly w rit in g n ew s a b ou t g lo b al te am s b ut th e fla tte rin g
su cce ss o f t e am s t h at a re r e p re se n tin g T u rk e y in 2 0 23 m ad e u s a b le t o in cre ase o u r n um ber
o f c o n te n ts a b ou t th em . W e h op e th at in th e n ew ye ar, o u r te am s w il l a ch ie ve h ig h er
su cce ss a n d w e w il l b e d eliv e rin g t h ose n ew s w it h t h e f a n s.
T h e c o n trib utio n o f e sp ort r e p ort e rs t o m ake t e am s m ore a p pro ach ab le f o r b ra n d s w it h t h eir
im part ia l n ew s a b ou t t h eir s u cce ss is h uge. T h e v a lu e o f r e p ort e rs is u n sp eaka b le in e sp ort s
s c e n e.
Th e n um ber o f e sp ort s n ew s a g en cie s, w hic h h ave b een q uit e f e w w hen E sp or G aze te si w as
fo u n d ed , is s ig n if ic a n tly in cre ase d . T h is g ro w in g e ffe cte d d id n ot s to p ped a s a g en cie s a n d
m ad e a h uge e ffe ct o n n um ber o f f a n s, q ualit y a n d q uan tit y o f c o n te n ts a n d a tt ra ctio n o f t h e
esp ort s e cto r f o r b ra n d s. I t is n ot w ro n g t o s a y t h at t h e in cre ase in t h e n um ber o f p eo p le w ho
is n ot re le ate d to a n y c o m pan y a n d s til l try in g to d o re p ort in g o r c o n te n t c re atin g is v e ry
p le asin g.
A ls o i a m th an kfu l to G am in g in T u rk e y c re w fo r m akin g T u rk e y G am in g In d usty R ep ort a
tra d it io n . L a stly i w an t t o a d d ” W hy n ot T u rk e y E sp ort s I n d ustry R ep ort in 2 0 24?”.
I w is h a n ew y e ar w it h n ew n am es c o m in g in t o t h e a d ve n tu re w it h u s a n d t h e c o m petit io n
w il l b e a t t h e h ig h est l e ve l.
T Ü RKİY E G AM E M AR KET R EP O RT 2 0 23 T Ü RK İY E G A M E M ARK ET M ED IA O PIN IO NS 26 3 M USA S A Ğ LA M
ESP O R G AZETE Sİ
FO UN DER / C EO
G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

Sin ce o u r e sta b lis h m en t, w e h ave b een p ro d ucin g h ig h -q ualit y c o n te n t fo r r e ad ers
in th e e sp ort s in d ustry .T a kin g a p eek a t o u r 2 0 23 s ta ts , w e’v e h it a g ro w th ra te o f
ove r 4 0 0% c o m pare d to th e p re vio u s y e ar. In a p erio d w hen g lo b al a cto rs w ere
c lo sin g d ow n, w e m an ag ed t o e xp an d s te ad il y . B y c o m bin in g w rit te n m ed ia w it h
v is u al m ed ia , w e c o m ple te d t h e y e ar 2 0 23 b y b rin gin g e sp ort s s u p ers ta rs t o g eth er
w it h T u rk is h e sp ort s e n th usia sts .
W it h t h e y e ar 2 0 24, w e a n tic ip ate a s ig n if ic a n t in cre ase in in ve stm en ts in t h e s e cto r.
W e b elie ve t h at s o m e o f t h e b ud get u se d b y F M CG b ra n d s f o r t ra d it io n al s p ort s w il l
b e a llo ca te d t o e sp ort s . A s E sp ort im es, w e w il l c o n tin ue t o c re ate n ew p ro je cts fo r
b oth in d ustry a n d o u r b ra n d t o g ro w e xp on en tia lly in t h e c o m in g y e ars , a n d w e w il l
s h are t h is w it h e sp ort s e n th usia sts .
T Ü RKİY E G AM E M AR KET R EP O RT 2 0 23 T Ü RK İY E G A M E M ARK ET M ED IA O PIN IO NS 26 4 O NUR Ş A H İN
E SP O RTIM ES
ED IT O R I N C H IE F
G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

Th e y e ar 2 0 23 w as a su cce ssfu l a n d d eve lo p m en ta l y e ar fo r T u rk is h e sp ort s . T h e
ava la n ch e o f in ve stm en ts b y te am s, la rg e-s c a le sp on so rs h ip s, an d p art n ers h ip s
m ad e s u cce ss in evit a b le . T u rk is h t e am s, t ry in g t o k e ep u p w it h t h e e vo lv in g e ra o f
esp ort s , to o k s ig n if ic a n t s te p s in m ovin g fr o m lo ca l to g lo b al. In lig h t o f a ll th ese
d eve lo p m en ts , t h e r ic h ness o f t h e T u rk is h p la ye r p ool b eg an t o e m erg e.
W it h t h e in cre asin g im port a n ce o f r o ste r e n gin eerin g, m an y y o u n g T u rk is h p la ye rs
fo u n d o p port u n it ie s t o p ro ve t h em se lv e s a n d w ere in tro d uce d t o t h e in d ustry . T h e
vic to rie s o f 18 -y e ar-o ld A lf a je r an d th e tra n sfe rs o f n um ero u s yo u n g p la ye rs to
s ig n if ic a n t c lu b s w orld w id e w ere th e b ig gest re p re se n ta tiv e s o f th is s u cce ss. T h e
ye ar 2 0 23 w as a y e ar o f p ro vin g it s e lf f o r T u rk is h e sp ort s .
E uro p e c h am pio n sh ip s in P U BG a n d P U BG M ob il e , F U T E sp ort s m akin g it to th e
to p 8 in th e V A LO RAN T W orld C ham pio n sh ip , E te rn al F ir e ris in g to 11t h in th e
C ou n te r-S trik e w orld r a n kin gs, P ap ara S u p erM assiv e d om in atin g t h e N BA 2K s c e n e,
an d F ir e F lu x E sp ort s p la yin g in t h e M ob il e L e g en d s W orld C ham pio n sh ip p la yo ffs
m ark e d a g old en e ra fo r T u rk is h e sp ort s . T h ese a ch ie ve m en ts w il l lig h t t h e w ay fo r
n ew s u cce sse s, a n d T u rk is h e sp ort s w il l c o n tin ue t o p ro g re ss a n d b uil d u p on t h em .
TÜ RK İY E G A M E M ARK ET M ED IA O PIN IO NS TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23 2 6 5 E M RE ‘’R 4Z’’
K O CA BIY IK
F LA N K E SP O RTS
H EA D O F C O NTE N T
GAM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

I a m w rit in g th is a rt ic le o n Ja n uary 16 th , th e d ay w e la u n ch ed o u r ta ctic a l F P S
gam e C on ta in o n th e S te am p la tfo rm . 2 0 23 w as a v e ry c h alle n gin g y e ar fo r o u r
co u n try . B oth th e d is a ste rs a n d th e h ealin g o f th e w ou n d s a n d th e e co n om y
en te rin g e ve n m ore d if fic u lt b en d s n atu ra lly a ffe cte d t h e in d ustry .
2 0 23 w as a ls o v e ry p ain fu l fo r c o m pan ie s p ro d ucin g m ob il e g am es. W e w it n esse d
th e c lo su re o f m an y c o m pan ie s. B ut w e c a n s a y t h at t h is p ain fu l p erio d p ave d t h e
w ay fo r th e b ir t h o f P C g am es. E sp ecia lly in 2 0 24, w e w il l se e m an y q ualit y P C
gam es c o m in g o u t o f o u r c o u n try . I a ls o w is h t h at n ext y e ar w il l b e a y e ar in w hic h
th e e xp erie n ce d s o ft w are d eve lo p er d efic it in o u r c o u n try w il l b e c lo se d to s o m e
exte n t.
L a st y e ar w as a ls o a y e ar in w hic h in d ustry p art n ers c a m e t o g eth er m ore f r e q uen tly
a n d g am e f a ir s c o n tin ued t o b e h eld . E ve n ts w ere o rg an iz e d in m an y u n iv e rs it ie s o f
ou r c o u n try . S o m e in stit u tio n s e m erg ed to g u id e th e in d ustry , e sp ecia lly fo r in d ie
c o m pan ie s. Y es, a s y o u m ay h ave n otic e d , I c a n ‘t m ake v e ry e n co u ra g in g c o m men ts
a b ou t 2 0 23, b ut a s lo n g a s o n e h op es, o n e liv e s. T h at’s w hy I h op e t h at w e w il l e n te r
a y e ar 2 0 24 in w hic h w e w il l c o ve r t h e d efic it s o f a ll t h ese d if fic u lt ie s in 2 0 23 m an y
tim es o ve r.
T Ü RKİY E G AM E M AR KET R EP O RT 2 0 23 2 6 6 T Ü RK İY E G A M E M ARK ET M ED IA O PIN IO NS BU RA K G Ü VEN
A KM EN EK
SIN GIN G IA N T
FR AG TIS T
C O -F O UN DER
G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

20 23 w as a y e ar o f c h an ges fo r t h e g am in g w orld . T h e g am in g in d ustry , w hic h ro se m uch h ig h er
th an e xp ecte d d urin g th e p an d em ic , sta rt e d to re tu rn to it s p re d ic te d sta n d ard s in th e p ost-
p an d em ic p erio d . D ig it a l g am es b eca m e t h e b ig gest e n te rt a in m en t fo r p eo p le w ho d id n ot le ave
th eir h om es d urin g t h e p an d em ic . E ve n p eo p le w ho h ave n eve r p la ye d v id eo g am es h ave s ta rt e d
to p la y g am es, a n d g am in g h ard w are a n d g am e s a le s h ave in cre ase d m ore th an e xp ecte d . T h e
ye ar 20 23 w as lik e a re tu rn to n orm alc y. In th is p ro ce ss, n early 10 th ou sa n d g am e in d ustry
e m plo ye es w ere la id o ff f r o m b ig c o m pan ie s a ro u n d t h e w orld , a n d t h e H yp erc a su al g am in g t re n d ,
w hic h s u d den ly r o se in t h e p an d em ic in m ob il e g am es, d eclin ed .

Th e y e ar 2 0 24 w il l b e a y e ar w hen t h e g am e in d ustry w il l s ta rt t o r e n ew a n d g ro w a g ain . It s e em s
th at w e w il l s ta rt t o s e e t h e c o n ce p t o f G en era tiv e A I, w hic h h as e n te re d o u r liv e s v e ry q uic k ly , in
g am es. G am es u sin g G en era tiv e A I c a n o ffe r c o n te n t fr o m in sta n tly c re atin g n ew it e m s b ase d o n
th e p la ye r’s a ctio n s, to c re atin g n ew le ve ls a n d in -g am e c h ara cte rs th at in te ra ct lik e h um an s.
G am es c a n t h en e vo lv e in to d ia lo g a n d s to rie s t h at h ave t h e d ep th o f a t a b le to p r o le -p la yin g g am e.
A noth er in nova tio n w il l b e t h e ris e o f h an d held g am in g P C s. T h e N in te n d o S w it c h ‘s h uge im pact
o n th e m ark e t a n d th e fa ct th at p eo p le c a n n ow c a rr y th e g am e w it h th em w it h b oth C lo u d
G am in g a n d m ob il e d evic e s h as p ave d th e w ay fo r th e d eve lo p m en t o f h an d held g am in g P C s.
E ve n in 2 0 23, m an y b ig c o m pan ie s h ave in tro d uce d h an d held g am in g P C s to g am ers . P ow erfu l
d evic e s su ch as S te am Deck , A SU S R O G A lly , Le g io n G O allo w g am ers to ca rr y th eir g am in g
exp erie n ce a n yw here , w hil e d evic e s su ch a s R aze r E d ge a n d L o g it e ch G C lo u d p ro vid e g am in g
exp erie n ce th ro u gh c lo u d g am in g s e rv ic e s. 2 0 24 s e em s to b rin g d eve lo p m en ts th at w il l c h an ge
th e h ab it s o f g am ers .

In t e rm s o f t h e in d ustry , w e w il l s e e a y e ar f u ll o f c re ativ e g am es d eve lo p ed b y in d ep en d en t s tu d io s
w hil e b ig c o m pan ie s c o n tin ue to a cq uir e o th er s tu d io s. A R te ch nolo g y, c lo u d g am in g, h an d held
g am in g P C s a n d , o f c o u rs e , a rt if ic ia l in te llig en ce w il l b e h eard m ore a n d m ore in th e te ch nolo g y
an d g am in g in d ustry in 2 0 24.
K A YR A K ER İ K Ü PÇ Ü
FR PN ET
ED IT O R I N C H IE F /
F O UN DER
TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23 2 6 7 T Ü RK İY E G A M E M ARK ET M ED IA O PIN IO NS GAM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

In 2 0 23, t h e g am in g in d ustry d re w a tte n tio n w it h t e ch nolo g ic a l a d va n ce m en ts a n d
an in cre ase in c o n te n t d iv e rs it y . I n T u rk e y, t h e g am in g in d ustry e xh ib it e d s ig n if ic a n t
gro w th a s lo ca l stu d io s b eg an to h ave a g re ate r in flu en ce o n th e in te rn atio n al
sta g e. In te rn atio n al co lla b ora tio n s an d pro je cts by lo ca l gam e deve lo p ers
c o n trib ute d t o t h e g lo b al r e co g n it io n o f t h e s e cto r.
T h e g ro w in g re alis m in g am es a n d th e in te g ra tio n o f a rt if ic ia l in te llig en ce o ffe r
p la ye rs d eep er a n d m ore in te ra ctiv e e xp erie n ce s. It is e xp ecte d t h at t h is t re n d w il l
f u rt h er stre n gth en in th e co m in g ye ars . G am e stre am in g p la tfo rm s an d clo u d
gam in g s e rv ic e s a re re vo lu tio n iz in g th e in d ustry b y p ro vid in g p la ye rs w it h a cce ss
fr o m a n yw here .
Th e fu tu re of th e gam in g in d ustry in Tu rk e y co u ld be eve n brig h te r w hen
su p port e d b y e d uca tio n a n d in fr a stru ctu re in ve stm en ts . T h e in cre asin g in te re st in
g am e d eve lo p m en t e d uca tio n c o u ld e m pow er y o u n g t a le n ts t o c o n trib ute t o t h e
se cto r. I n t h e u p co m in g y e ars , T u rk e y’s r o le in t h e g am in g in d ustry h as t h e p ote n tia l
to c re ate m ore im pact o n a g lo b al s c a le .
R EŞA T D İK ER
GAM IZ M
FO UN DER
TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23 2 6 8 T Ü RK İY E G A M E M ARK ET M ED IA O PIN IO NS GAM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

Th e e m erg en ce o f m ajo r g am e c o m pan ie s f r o m T u rk e y, w it h s o m e o f t h em m akin g
exit s , h ad le d t o t h e b ir t h o f s m all g am e f ir m s. In 2 0 23, r a th er t h an n ew c o m pan ie s,
w e c a n s e e e xis tin g f ir m s s triv in g t o o p era te w it h a p ro fit -d riv e n a p pro ach .
A ddit io n ally , w e n otic e th at th e g am in g s e cto r is g ra d ually ta kin g m ore s c a la b le
s te p s. It ‘s als o w ort h n otin g th e g ra tif y in g d eve lo p m en t o f an in cre ase in th e
num ber o f t e am s a n d g am es in t h e e sp ort s a re n a.
S p ecif ic a lly , in 2 0 24, I a n tic ip ate a sig n if ic a n t m ove m en t in th e g am in g se cto r,
e xc lu d in g m ob il e , w it h in t h e c o n te xt o f T u rk e y.
H ASA N Y A ŞA R
İM ZA .C O M S E O A JA N SI
M AN AG IN G P A R TN ER
TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23 2 6 9 T Ü RK İY E G A M E M ARK ET M ED IA O PIN IO NS GAM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

In t h e y e ar 2 0 23, t h e T u rk is h g am in g in d ustry w as in in te ra ctio n w it h t h e d yn am ic s o f
th e g lo b al g am in g in d ustry a n d lo ca l e co n om ic fa cto rs . D urin g th is p erio d , T u rk is h
g am e d eve lo p ers t o ok s ig n if ic a n t s te p s t o w ard s g ain in g m ore r e co g n it io n a n d s u cce ss
o n t h e in te rn atio n al s ta g e. M an y T u rk is h g am es t h at u n d erw en t s u cce ssfu l p ro d uctio n
p ro ce sse s b eca m e m ore a p pealin g in t h e in te rn atio n al g am in g c o m mun it y . E xa m ple s
in clu d e T u rk is h in d ie g am es a t G am esc o m , w here t h e n um ber o f g am es a n d t h e le ve l
o f in te re st in cre ase d , a n d t h e f ir s t-e ve r e ve n t f e atu rin g T u rk is h g am es o n S te am .
Desp it e th ese p osit iv e d eve lo p m en ts , th e tra n sit io n o f S te am to th e d olla r n eg ativ e ly
im pacte d th e T u rk is h g am in g s e cto r, m akin g a cce ss to g am es m ore d if fic u lt fo r lo ca l
p la ye rs d ue to ris in g p ric e s. D ecre ase d sa le s as a re su lt of th is sit u atio n cre ate d
co n d it io n s w here d eve lo p ers h ad to a d ap t a n d fin d w ays to re -e n te r co m petit io n .
A lt h ou gh S te am a llo w s re g io n al p ric in g, T u rk e y is n o lo n ger c o n sid ere d a s ta n d alo n e
re g io n b ut is in clu d ed in th e M EN A re g io n fo r p ric in g, le ad in g to c h an ges in re ve n ue
exp ecta tio n s a n d s a le s-m ark e tin g p olic ie s fo r lo ca l g am e d eve lo p ers . A ft e r th is p oin t,
s a le s in T u rk e y b eca m e a s e co n d ary f o cu s e ve n f o r d om estic g am e d eve lo p ers .
In c o n clu sio n , 2 0 23 p ro ve d to b e a y e ar o f m an y u p s a n d d ow ns fo r T u rk is h g am e
deve lo p ers , w it h flu ctu atin g eco n om ic bala n ce s alo n gsid e deve lo p in g pro d uctio n
ca p acit ie s. Th ese pro ce sse s part ic u la rly affe cte d m an y pro d uce rs m akin g ra p id
t ra n sit io n s f r o m m ob il e p la tfo rm s t o P C a n d c o n so le p la tfo rm s. H ow eve r, u lt im ate ly , w e
w it n ess t h e e m erg en ce o f a m ark e t w here p ro d uce rs c re atin g q ualit y g am es m an ag e t o
s u rv iv e d ue t o t h e f a cto rs e xp erie n ce d .
A YŞE N UR Y IL D IR IM
L U D EN O ID
F O UN DER
TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23 2 70 T Ü RK İY E G A M E M ARK ET M ED IA O PIN IO NS GAM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

Th e o ve ra rc h in g n arr a tiv e o f m ark e tin g a n d c o rp ora te c o m mun ic a tio n s a ctiv it ie s h as u n d en ia b ly
g ra vit a te d t o w ard s t h e t h em e o f ” s u sta in ab il it y .”
H ere , c o u ld t h e c u rre n t p hase in t h e g am in g in d ustry b e a p tly l a b ele d a ” s u sta in ab il it y c ris is “?
In th ese days, w hen th e sig n if ic a n ce of in te lle ctu al pro p ert y is para m ou n t— w here deliv e rin g
d is tin ctiv e a n d e n jo ya b le e xp erie n ce s to g am ers , w hil e e n su rin g th e re p lic a b il it y o f su cce sse s a n d
re tu rn s is t h e k e y— it b eco m es a p pare n t t h at t h e p ath a h ead is in trin sic a lly t ie d t o t h e s u sta in ab il it y o f
b usin ess m od els .
T u rk is h gam e in d ustry , part ic u la rly in th e hyp erc a su al gam in g m ark e t, has m ad e pro g re ss in
p osit io n in g it s e lf a s a c a p ab le p ro d uce r. A m id st th e p re se n t c o n stra in ts fa ce d b y th e h yp erc a su al
g am es m ark e t, le ve ra g in g o u r a ccu m ula te d e xp ert is e t o c ra ft r o b ust in te lle ctu al p ro p ert ie s, p iv o tin g
to w ard s c a su al a n d c o re g am es p ro d uctio n s, a n d v e n tu rin g in to n on -m ob il e p la tfo rm s p re se n ts a
stra te g ic o p port u n it y .
T h is o p port u n it y n ot o n ly f o re ca sts t h e p ossib il it y o f f o rg in g m ore e n tre n ch ed a n d p ote n t c ro ss-s e cto r
p art n ers h ip s b ut a ls o a n tic ip ate s a s u rg e in c o m mun ic a tio n in ve stm en ts t o t h e g am in g in d ustry a n d
gam in g m ed ia . S im ult a n eo u sly , fo rt if y in g T ü rk iy e ‘s sta tu re a s a p ro d uce r in th e g am in g in d ustry
e m erg es a s a p ra g m atic s o lu tio n t o c o m bat p ric e p olic ie s h in d erin g a cce ssib il it y t o g am es b y T u rk is h
c o n su m ers ; h en ce a d dre ssin g s u sta in ab il it y is su es a t m an y l e ve ls .
A t M ark e tin g Tü rk iy e , ou r lo n gsta n d in g co m mit m en t to ele va tin g th e vis ib il it y of th e gam in g
in d ustry ‘s p ote n tia l w it h in t h e m ark e tin g la n d sc a p e r e m ain s u n w ave rin g. O ur p le d ge e xte n d s b eyo n d
m ere o b se rv a tio n ; w e a re d ed ic a te d to fo ste rin g c o lla b ora tio n b etw een th e g am in g e co sy ste m a n d
oth er s ta ke h old ers in th e T u rk is h e co n om y, a n d p ro p ellin g s u sta in ab le g ro w th w it h in th is d yn am ic
s e cto r.
T Ü RK İY E G A M E M ARK ET M ED IA O PIN IO NS ALP H AZA R
BÜ YÜ KÇU LH ACI
M AR KETIN G T Ü RKİY E
M ED IA A N D S TR ATE G Y
D EV ELO PM EN T
SU PER VIS O R
TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23 2 71 G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

TÜ RK İY E G A M E M ARK ET M ED IA O PIN IO NS As M is te R N O OB e n te rs it s s e ve n th y e ar, w e c o n tin ue o u r e ffo rt s t o m ake o u rs e lv e s
m ore e sta b lis h ed in th e p re ss m ed iu m . W it h in th e sc o p e o f th e T u rk is h vid eo
g am es p re ss, w e h ave w ork e d w it h a ll o u r s tre n gth t o in fo rm o u r a u d ie n ce q uic k ly
a b ou t v id eo g am e n ew s c ir c u la tin g g lo b ally w hil e m etic u lo u sly fo llo w in g w hat is
h ap pen in g in t h e in d ustry w it h t ra n sp are n t a n d im part ia l jo u rn alis m . W e w ork e d t o
p ro m ptly in fo rm o u r a u d ie n ce th at w e h ave e sta b lis h ed b en efic ia l re la tio n sh ip s
w it h d eve lo p er a n d p ub lis h er stu d io s in th e T u rk is h g am in g in d ustry , w hic h is
b eco m in g s tro n ger a n d a d din g q ualit y g am es t o it s p ort fo lio d ail y . W e h ave a lw ays
a d here d to th e ru le s of jo u rn alis m an d h ave n eve r sto p ped w ork in g fo r ou r
au d ie n ce a s a p re ss c o m pan y a n d c o n te n t c re ato r w eb sit e . W e d id a ll t h is b y u sin g
th e p ow er o f s o cia l m ed ia w it h o u r e d it o ria l t e am , w hic h is l ik e a f a m il y .
A s o f 2 0 24, w e p ro p ose to c o n tin ue o u r w ork w it h ou t s lo w in g d ow n w hil e b ein g
m ore d ete rm in ed to sta y w it h in o u r g oal a lw ays. A lt h ou gh th e T u rk is h g am in g
in d ustry h as p ro ve n t h at it is o p en t o d eve lo p m en t, e co n om ic s it u atio n s c a n le ad t o
u n exp ecte d cir c u m sta n ce s. Th ere fo re , desp it e all th is , w e w il l co n tin ue ou r
un p re ju d ic e d a n d a ccu ra te jo u rn alis m to e n la rg e o u r a u d ie n ce a n d c o n trib ute to
t h e g am in g in d ustry . In a d dit io n t o w an tin g t o b e r e m em bere d w it h e n jo ya b le a n d
cre ativ e c o n te n t, w e w il l s triv e t o s tre n gth en o u r lo ca tio n u n d er t h e r o of o f T u rk is h
g am e jo u rn alis m .
M URA TC A N Ö S
MIS TE R N O OB
ED IT O R I N C H IE F
TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23 2 72 G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

Th e T u rk is h g am es in d ustry h as u n d erg on e sig n if ic a n t c h an ges re ce n tly . T ü rk iy e
h as m an ag ed to b le n d th e e ase o f h yp er-c a su al g am in g w it h s u sta in ab le g ro w th ,
sp aw nin g n um ero u s g am e c o m pan ie s o f v a ry in g siz e s. D esp it e g lo b al e co n om ic
c h alle n ges, lo ca l g am e c o m pan ie s h ave sh if t e d fo cu s to lo n g-t e rm p ro je cts a n d
d iv e rs if ie d in to t h e P C m ark e t, c re atin g a m ore b ala n ce d e co sy ste m . N ota b ly , in d ie
g am e s tu d io s h ave r is e n t o p ro m in en ce , a d din g c re ativ e d ep th t o t h e in d ustry .
H ow eve r, 2 0 23 b ro u gh t it s s h are o f t ro u b le s, w it h la yo ffs h it tin g t h e g am es in d ustry
a s a r e sp on se t o g lo b al e co n om ic u n ce rt a in tie s. In 2 0 24, m ore la yo ffs a re e xp ecte d
in t h e fir s t h alf o f t h e y e ar. N eve rt h ele ss , s ig n s o f r e co ve ry e m erg e in t h e la tte r h alf ,
in d ic a tin g r e sil ie n ce w it h in t h e in d ustry .
T h e Tu rk is h g am es in d ustry re m ain s vit a l, attra ctin g in te rn atio n al in te re st an d
in ve stm en t. Th e sc e n e is d yn am ic , offe rin g op port u n it ie s fo r new co m ers , b ut
u n d ers ta n d in g th e lo ca l b usin ess c u lt u re a n d b uil d in g p art n ers h ip s is c ru cia l fo r
su cce ss.
A s T ü rk iy e n avig ate s t h ese c h alle n ges a n d o p port u n it ie s, t h e in d ustry ‘s f u tu re h old s
pro m is e , m akin g it a c o m pellin g jo u rn ey t o f o llo w c lo se ly .
B A TU H AN A VU CA N
MOBID IC TU M
FO UN DER & M AN AG IN G
DIR EC TO R
TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23 2 73 T Ü RK İY E G A M E M ARK ET M ED IA O PIN IO NS GAM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

We c o m ple te d o u r s e co n d y e ar u n d er t h e O yu n D ijit a l b ra n d a n d o u r t h ir d y e ar a s a
p ub lic a tio n an d re ach ed m ore th an 1 m il lio n p la ye rs in 3 ye ars . 20 23 w as an
im port a n t y e ar f o r t h e g am in g in d ustry . T h e in d ustry r e ach ed r e co rd le ve ls in t e rm s
of b oth r e ve n ue a n d n um ber o f p la ye rs .
F a cto rs s u ch a s t h e s u cce ss o f m ob il e g am in g, t h e ris e o f n ew t re n d s s u ch a s t h e
m eta ve rs e , an d m ajo r in ve stm en ts in th e g am in g in d ustry co n trib ute d to th is
g ro w th . T h e c o m ple tio n o f M ic ro so ft ‘s a cq uis it io n o f A ctiv is io n B liz za rd w as th e
b ig gest eve n t in th e g am in g in d ustry . Te ch nolo g y g ia n ts su ch as N etflix an d
A m azo n a ls o in ve ste d in t h e g am in g in d ustry , in cre asin g c o m petit io n in t h e s e cto r.
In th e lig h t o f th ese d eve lo p m en ts , th e g am in g in d ustry is e xp ecte d to g ro w a n d
d eve lo p f u rt h er in t h e c o m in g y e ars . A s O yu n D ijit a l, w e w il l in cre ase o u r a ctiv it y b y
exp an d in g o u r t e am a n d f ie ld s o f a ctiv it y in 2 0 24.
Ş E R EF K ER EM
TÜ FE K Çİ
OYU N D İJ İT A L
FO UN DER
TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23 2 74 T Ü RK İY E G A M E M ARK ET M ED IA O PIN IO NS GAM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

In 2 0 23, T u rk e y b eca m e th e fif t h m ost v id eo g am e p la yin g c o u n try in th e w orld .
W it h 4 2 m il lio n p la ye rs in T u rk e y, in ve stm en ts a re in cre asin g d ay b y d ay.
W hil e th e T u rk is h v id eo g am e in d ustry h as b eco m e o n to a w in ner in m ob il e , it
c o n tin ues to g ro w w it h sm alle r ste p s o n th e P C . I a m su re th at w e w il l fo llo w
exc it in g d eve lo p m en ts in th e n ew ye ar w it h o u r d eve lo p in g te ch nolo g ie s an d
gro w in g v id eo g am e in d ustry .
A s O yu n G ün lü ğü , w e h ave b een k e ep in g o u r fin ger o n th e p uls e o f th e T u rk is h
g am in g in d ustry fo r th e la st th re e ye ars a n d co n tin ue to sh are th e jo ys o f a ll
s ta ke h old ers . W e a re p ro u d to b e a p art o f th e T u rk is h g am in g in d ustry w it h o u r
d ig it a l m ag azin e, w hic h w e s ta rt e d p ub lis h in g l a st y e ar.
Ö M ER F A RU K A KTA Ş
OYU N G Ü N LÜ ĞÜ
ED IT O R I N C H IE F
TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23 2 75 T Ü RK İY E G A M E M ARK ET M ED IA O PIN IO NS GAM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23 T Ü RK İY E G A M E M ARK ET M ED IA O PIN IO NS Sin ce 2 0 21, t h e h ard w are in d ustry h as c o n tin ued t o ris e p osit iv e ly , a n d t h e in cre ase in
g ra p hic s n eed s in t h e g am in g in d ustry a n d t h e s y ste m r e q uir e m en ts r e ach in g “h ig h er”
p osit io n s h ave le d t o t h e n eed f o r r e n ew al in t h e c o m pute rs u se d b y g am ers . E sp ecia lly
w hen w e t a ke t h e y e ar 2 0 22 a s a b asis , t h e n eed f o r n ew h ard w are , w hic h in cre ase d b y
35 % c o m pare d t o 2 0 23, c o n tin ues t o p ro g re ss in t h e s a m e lin e w it h in nova tio n s in t h is
s e n se .
A s te ch nolo g y e d it o rs a n d H ard w are T e ste rs , w e th in k th at w e a re m akin g th e rig h t
ch oic e s fo r p la ye rs in g am es th at re q uir e n ew g ra p hic s, n ew sy ste m re q uir e m en ts ,
m uch m ore p ow er a n d p erfo rm an ce , a n d th at in ve stm en ts a re p ro vid ed c o rre ctly in
t h is s e n se .
W hen w e t a ke a lo ok a t t h e ra n ges fo r e ach u se r in T u rk e y, w e s e e t h at t h e 13 -2 4 a g e
g ro u p p rio rit iz e s g am in g, w hil e th e 2 5-3 2 a g e g ro u p p rio rit iz e s th e n eed to c o lle ct
sy ste m s fo r g ra p hic a n im atio n , re n d erin g a n d g ra p hic d esig n w ork . T h ese tw o g ia n t
se cto rs h ave b een in te rc o n n ecte d fo r y e ars . H ow eve r, th ey a re n ow in te rt w in ed a n d
w ork in g t o g eth er t o a n n ou n ce in nova tio n s t o e n d u se rs .
A s P C H oca sı T V c h an n el, w e c o n tin ue t o w ork t o p ro vid e 3 .6 m il lio n g am ers , h ard w are
lo ve rs a n d u se rs w ho c lo se ly f o llo w t e ch nolo g y w it h g u id an ce , c o rr e ct g u id an ce a n d t h e
hab it o f q ualif ie d h ard w are . I n 2 0 23, w e e n ab le d m ore t h an 9 ,4 0 0 g am in g c o m pute rs t o
m eet w it h g am ers . W e p la n t o c o n tin ue in 2 0 24 w it h n ew t a rg ets in t h is f ie ld .
T A N ER A YD O S
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E D IT O R I N C H IE F
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In t h e g am in g a n d e sp ort s in d ustry , 2 0 23 w as a y e ar in w hic h w e le ft t h e e ffe cts o f t h e C ovid –
19 p an d em ic b eh in d . W e sa w esp ort s an d g am in g eve n ts , w atc h p art ie s an d fa ir s g ain
m om en tu m , b rin gin g t o g eth er p la ye rs a n d in d ustry e xp ert s .

E sp ecia lly w hen w e lo ok a t t h e e le ctro n ic s p ort s s e cto r, t h e s u cce ss o f B BL E sp ort s a n d F U T
Esp ort s in th e E M EA re g io n a s a p art n er w it h in th e s c o p e o f V A LO RAN T C ham pio n s T o u r
20 23, a n d S 2G E sp ort s b eco m in g t h e P U BG M ob il e W orld C ham pio n a t t h e b eg in nin g o f t h e
ye ar p la ye d a n im port a n t r o le in a n nou n cin g t h e n am e o f o u r c o u n try t o t h e w orld .

In 2 0 24, w hil e t h e r is e o f e sp ort s t e am s t h at c a n c re ate b ra n d v a lu e in o u r c o u n try c o n tin ues,
th e im port a n ce o f lo ca l le ag u es w il l in cre ase e ve n m ore fo r n ew te am s. A t th is p oin t,
s tre n gth en in g lo ca l le ag u es w il l b e a s te p th at w il l a cce le ra te th e in clu sio n o f n ew te am s
an d n ew p la ye rs in t h e s e cto r.

In th e g am in g in d ustry , a s in th e p ast, w e w il l s e e th e ris e o f b ig c o m pan ie s th at lis te n to
p la ye rs a n d I n d ie s tu d io s w it h a s p ir it t h at a tt ra cts p la ye rs .

W hen w e t a ke a lo ok a t t h e e sp ort s m ed ia , w e fo re se e t h at t h e o rg an iz a tio n s t h at p ro d uce
co n te n t in sta n tly , e sp ecia lly o n s o cia l m ed ia p la tfo rm s, w il l c o n tin ue to s ta n d o u t. A m on g
su ch o rg an iz a tio n s, it w il l c o n tin ue to b e a n a re a w here th ose w ho s y ste m atic a lly p ro d uce
co n te n t, s ig n s p ecia l c o n te n t a n d a re s ta b le c a n s u rv iv e .

A s P la ye rb ro s t e am , w e w il l c o n tin ue t o s h are t h e d eve lo p m en ts in t h e w orld o f e sp ort s a n d
gam in g w it h o u r r e ad ers in 2 0 24 a s w e h ave b een d oin g f o r t h e l a st 6 y e ars .
T Ü RKİY E G AM E M AR KET R EP O RT 2 0 23 T Ü RK İY E G A M E M ARK ET M ED IA O PIN IO NS TU N Ç A FŞA R
PLA YE R BR O S
CO -F O UN DER
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TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23 T Ü RK İY E G A M E M ARK ET M ED IA O PIN IO NS Th e g am in g in d ustry in o u r c o u n try is a d va n cin g w it h c h an gin g m om en tu m e ach
ye ar. Th is p ro g re ss h as n ow b een n otic e d b y e lit e co m pan ie s an d in ve stm en t
gro u p s in o th er s e cto rs . H ow eve r, f o r 2 0 23, it ‘s f a ir t o s a y t h at a s ig n if ic a n t s p ark h as
b een ig n it e d th is y e ar. O ur in d ustry is n ow c h ara cte riz e d b y la rg e s a le s n um bers
ra th er th an ju st s ta rt in g e ffo rt s . M an y o f o u r s tu d io s h ave m ove d p ast th eir in it ia l
u n su cce ssfu l la u n ch es a n d a re n ow e n tic in g w it h th eir sa le s fig u re s. T o m orro w
se em s b rig h te r t h an e ve r, a n d m an y o f t h e s te p s l e ad in g t o t h is w ere t a ke n in 2 0 23.
A s w e le ave b eh in d 2 0 23, a y e ar s ig n if ic a n t f o r t h e h is to ry o f o u r in d ustry w here w e
sh ow ca se d o u r g am es t o m il lio n s o f in te rn atio n al p la ye rs , w e h ave n o c h oic e b ut t o
lo ok t o w ard s 2 0 24 w it h e ve n g re ate r h op es. It re m ain s t o b e s e en h ow m uch o u r
in d ustry w il l e xp an d t h is y e ar, h ow e m plo ym en t w il l in cre ase a cro ss a ll it s b ra n ch es,
a n d w hat n ew k n ow le d ge w e w il l a d d to o u r c o lle ctiv e e xp ert is e . M ore th an ju st
h op efu l w is h es, t h is is a r e alit y , a n d fo r t h is r e aso n , w e a t S ave B uto n u a re e xc it e d ly
a n tic ip atin g t h e b ou n tie s o f t h e d re am -lik e y e ar a h ead .
E R A N K Ü ÇÜ K
SA VEB U TO NU
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As w e h ave a m ed ia r o le in t h e g am in g in d ustry , w e fo llo w n ew d eve lo p m en ts c lo se ly
a n d h ave b een s h arin g g am e w orld r e la te d n ew s a n d r e vie w s w it h o u r g am er b ase o n
Tu ru n cu Le vy e .c o m a n d T a m in d ir .c o m fo r y e ars . W e c a n s a y th at th e m ost im port a n t
ste p s o f 2 0 23 fo r t h e g am in g in d ustry a re A I a n d A R /V R d eve lo p m en ts . W hil e m ob il e
g am in g w as d om in atin g t h e s e cto r a g ain , in te re st in P C a n d c o n so le g am es b eg an t o
in cre ase a g ain in T u rk e y. A d eclin e w as o b se rv e d in t h e h yp er c a su al s e cto r o n m ob il e ,
an d m an y d eve lo p ers in th is se cto r le an ed to w ard s h yb rid a n d ca su al g am es. TL
c u rre n cy b ein g u n su p port e d b y S te am a n d E A a ls o a ffe cte d g am ers . S o m e T u rk is h
g am in g co m pan ie s part ic ip ate d in m ajo r gam in g eve n ts ab ro ad , pub lis h er
p art ic ip atio n in G IS T w as h ig h , an d th ere w ere so m e Tu rk is h p ub lis h ers m akin g
p ro g re ss in t h e f ie ld o f b lo ck ch ain a n d W eb 3.
A I g en era te d 3 D m od els h ave d eve lo p ed g lo b ally , N PC s h ave b eco m e m ore re alis tic ,
a n d h yp er r e alis tic g am e la n d sc a p es h ave b een c re ate d . C lo u d g am in g’s b een o n t h e
ris e , le d b y c o m pan ie s su ch a s G oog le , G eFo rc e a n d M ic ro so ft . T h ere w ere T u rk is h –
m ad e g am es th at in te g ra te d A I c h atb ot p lu gin s to e n ab le c o m mun ic a tio n w it h th e
ch ara cte rs . M eta Q uest3 w as re le ase d w it h affo rd ab le pric in g an d sa tis fa cto ry
in nova tio n s, a n d a ttra cte d a tte n tio n . In 2 0 24, w e’l l s e e m an y n ew c o m pan ie s o ffe rin g
te ch nolo g y a n d se rv ic e s o n A I G am in g. T h ere w il l b e G en era tiv e A I m od els fo r th e
nece ssa ry a sse ts in g am e p ro d uctio n a n d m an y A I- s u p port e d g am es w il l e m erg e f r o m
m ic ro g am e s tu d io s. I fo re se e th at th e n um ber o f A R /V R g am es a n d p la ye rs a n d th e
ra te o f H yb rid a n d C asu al g am es o n m ob il e w il l in cre ase w it h th e in nova tio n s o f
g la sse s t e ch nolo g ie s.
C A N ER B A YR A KTA R
TA M İN DİR & T U RU N CU
LE V YE
FO UN DER
TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23 2 79 T Ü RK İY E G A M E M ARK ET M ED IA O PIN IO NS GAM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

Sin ce 2 0 12 , g am in g h as c o n sis te n tly b een a p rim ary f o cu s a t T e ch noLo g ic .
O ur c o n te n t c o ve rs n ew s a b ou t th e g am in g in d ustry , n ew g am es, g am in g P C s,
c o n so le s, a n d t h eir a cce sso rie s, a s w ell a s g am in g t o u rn am en ts .
T o d ay, t h e g am in g in d ustry s ta n d s o u t w it h it s s u b sta n tia l e co n om ic s iz e a n d b ro ad
au d ie n ce .
W e m ain ta in c lo se c o lla b ora tio n s w it h b ra n d s o ffe rin g p ro d ucts a n d s e rv ic e s th at
alig n w it h t h e g am in g s e cto r.
W e t a ke p rid e in t ra ck in g t h e g lo b al s u cc e ss o f e sp ort s t e am s a n d p la ye rs in T u rk e y,
re co g n iz in g it a s o u r d uty t o s h are n ew s o f t h ese a cco m plis h m en ts w id ely .
T u rk e y hostin g m ajo r glo b al esp ort s eve n ts an d pro d ucin g in te rn atio n ally
s u cce ssfu l e sp ort s p la ye rs a re p ro m is in g s ig n s f o r t h e f u tu re .
Lo okin g ah ead , I an tic ip ate th at esp ort s w il l co n tin ue to gain m om en tu m ,
ach ie vin g g re ate r s u cce sse s w it h s ta ke h old ers c o n trib utin g t o t h e e n tir e e co sy ste m .
M ELİH B A YR A M
D ED E
TE C H N O LO GIC
F O UN DER & E D IT O R I N
C H IE F
TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23 2 8 0 T Ü RK İY E G A M E M ARK ET M ED IA O PIN IO NS GAM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

In 20 23, d eve lo p ers in th e Tu rk is h g am in g in d ustry co n tin ue to th in k exp ort –
o rie n te d . Pla ye rs , on th e oth er han d , tu rn ed m ore in te n siv e ly to dis c o u n te d
p la tfo rm s s u ch a s E p ic G am es a n d t h ir d -p art y g am e k e y s a le s a ft e r S te am c h an ged
TL p ric in g t o U SD .
Gam eP ass is v e ry su cce ssfu l a n d w id esp re ad a m on g g am e su b sc rip tio n m od els .
H ow eve r, p la tfo rm s th at o ffe r a cce ss to a p ow erfu l s y ste m w it h c lo u d g am in g b y
re n tin g h ave b een a l it tle s lo w in d eve lo p in g.
Th e g am in g P C sp ace is stil l stro n g. Lo ca l a rt if ic ia l in te llig en ce a p plic a tio n s a re
c o m in g. 2 0 24 m od el c o m pute rs a re fa ste r a n d m ore c a p ab le t h an e ve r. T h an ks t o
L LM s, p ro d uctio n p ro ce sse s, th e fle xib il it y o f sm all te am s a re in cre asin g a n d th e
to ols a re b eco m in g m ore d em ocra tiz e d . F o r g am ers a n d s tre am ers , n ew d evic e s
als o o ffe r a d dit io n al c a p ab il it ie s in 2 0 24.
A Lİ G Ü N GÖ R
TE C H N O PA T
EX EC U TIV E E D IT O R
TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23 2 8 1 T Ü RK İY E G A M E M ARK ET M ED IA O PIN IO NS GAM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

20 23 w as a y e ar fu ll o f im port a n t d eve lo p m en ts fo r t h e g lo b al a n d T u rk is h g am in g
in d ustry . Te ch nolo g ic a l ad va n ce m en ts in th e gam in g w orld , new gen era tio n
co n so le s a n d g ro u n d bre akin g g am es c a u se d sig n if ic a n t c h an ges in th e in d ustry .
D urin g th is tim e, w e h ad th e o p port u n it y to in te ra ct w it h re ad ers b y p ro vid in g
gam in g n ew s a n d c o n te n t.
A s th e T u rk is h g am in g in d ustry s tre n gth en ed in te rn atio n ally , th e s u cce ss o f lo ca l
d eve lo p ers a n d t h e lo ya lt y o f g am ers c o n trib ute d t o t h e g ro w th o f t h e in d ustry . A t
th e s a m e tim e, d eve lo p er in te ra ctio n s a n d c o lla b ora tio n s a t th e g lo b al le ve l h ave
m ove d t o a p ro m is in g s ta te f o r t h e f u tu re o f t h e in d ustry .
A s w e s te p in to 2 0 24, w e a re d ete rm in ed t o k e ep t h is e n erg y g oin g. W it h in nova tiv e
p ro je cts , s p ecia l e ve n ts a n d in te rv ie w s w it h in d ustry e xp ert s , w e w il l c o n tin ue to
p ro vid e r e ad ers w it h a ccu ra te , in fo rm ativ e a n d e n jo ya b le c o n te n t. W e a im t o g ro w
to g eth er b y c lo se ly fo llo w in g a n d s h arin g d eve lo p m en ts in t h e g lo b al a n d T u rk is h
g am in g w orld . W e h op e t o a ch ie ve m an y m ore s u cce sse s t o g eth er in 2 0 24. W e w il l
c o n tin ue to k e ep o u r fin ger o n th e p uls e o f th e g am in g w orld b y fo llo w in g th e
m ajo r c h an ges a n d p io n eerin g d eve lo p m en ts in t h e in d ustry o ve r t h e p ast y e ar.
U ĞU R A YD EM İR
T E K N O DIO T
ED IT O R I N C H IE F
TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23 2 8 2 T Ü RK İY E G A M E M ARK ET M ED IA O PIN IO NS GAM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23 T Ü RK İY E G A M E M ARK ET M ED IA O PIN IO NS Th e y e ar 2 0 23 h as b een e xtre m ely a ctiv e fo r th e g am in g in d ustry . A lt h ou gh th e
in te re st in m ob il e g am es h as d ecre ase d s o m ew hat, t h e in cre asin g in te re st o f lo ca l
d eve lo p ers in p ub lis h in g g am es o n S te am h as le d t o t h e r is e o f c o m pute r g am es in
o u r c o u n try . T h e in cre ase in n ew g am e a n nou n ce m en ts fr o m in d ep en d en t g am e
deve lo p ers , e sp ecia lly in t h e la st q uart e r o f t h e y e ar, w as o n e o f t h e t h in gs w e w ere
m ost h ap py a b ou t fo r th e in d ustry . A t th e sa m e tim e, a lt h ou gh th e re m ova l o f
Tu rk is h L ir a p ric in g b y S te am w as a n eg ativ e s it u atio n fo r p la ye rs , it d id n ot h ave
th e s a m e e ffe ct o n t h e m otiv a tio n o f l o ca l g am e d eve lo p ers t o d eve lo p n ew g am es.
A s T u rk m mo.c o m , w e c o n tin ue o u r b ro ad ca stin g lif e in o u r 1 5 th y e ar. S in ce t h e d ay
w e w ere fo u n d ed , o u r b ig gest p rio rit y h as b een th e sta ke h old ers o f th e T u rk is h
g am in g in d ustry . W e e sp ecia lly su p port e d lo ca l in d ep en d en t g am e d eve lo p ers
w it h ou t th e slig h te st e xp ecta tio n , a n d d id o u r b est to a n nou n ce it to th e w id er
m ark e t. W it h o u r w ork , w e a ch ie ve d t h e h ig h est n um ber o f v is it s a n d p ag e v ie w s o f
all tim e in 2 0 23, w hil e o u r c o m mun it y re ach ed 2 .3 m il lio n m em bers . In 2 0 24, w e
w il l c o n tin ue to c o n trib ute to th e d eve lo p m en t o f th e in d ustry b y c o n tin uin g to
p ro vid e th e b est su p port w e ca n to th e sta ke h old ers of th e Tu rk is h gam in g
in d ustry .
E M RA H G Ü N D ÜZ
TÜ RKM MO
FO UN DER
28 3 G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23 T Ü RK İY E G A M E M ARK ET M ED IA O PIN IO NS Sin ce 2 0 20 , T u rk e y’s g am in g in d ustry h as r e ally t a ke n o ff, m akin g a s p la sh o n
th e in te rn atio n al s ta g e. T h is p erio d h as b een m ark e d b y a s u rg e in p op ula rit y ,
esp ecia lly f o r m ob il e g am es, w hic h in t u rn h as f u ele d in ve stm en ts a n d n ew
g am in g v e n tu re s. T h e in cre asin g n um ber o f g am e s tu d io s h as o p en ed t h e
d oors f o r m ore p eo p le t o e n te r t h e in d ustry , b oostin g o u r t a le n t p ool. T h is h as
la id a s o lid f o u n d atio n f o r t h e g ro w th o f o u r g lo b al g am in g c o m pan ie s.
A t u p co rn M ed ia , o u r c o n te n t f o cu se d o n t h e g am in g in d ustry h as m ad e it c le ar
th at w e, a s a s o cie ty t h at l o ve s p la yin g g am es, a ls o l o ve c re atin g t h em .
Natu ra lly , t h is p assio n f r o m d ed ic a te d g am e s tu d io s is s e ttin g u s u p f o r e ve n
g re ate r s u cce sse s.
L o okin g a h ead , w e e xp ect t h e p op ula rit y o f m ob il e g am es t o h old s te ad y;
m ean w hil e , w e’r e g earin g u p f o r a r is e in W eb 3 , v ir t u al r e alit y , a u gm en te d
re alit y , a n d P C g am es.
M ER T C A N O RH AN
UPC O RN M ED IA
F O UN DER
28 4 G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

WHAT D O T H EY S A Y?
2 0 23

20 23 h as b een a tru ly d iv e rs e exp erie n ce fo r th e g am in g w orld . B ig re le ase s su ch as
H og w art s L e g acy, B ald ur’s G ate 3 , R esid en t E vil 4 R em ake , a n d m an y m ore e xc it e d g am in g
fa n s. H ow eve r, th ere w ere a ls o g am es th at fe ll sh ort o f e xp ecta tio n s, e sp ecia lly tro u b le d
re le ase s lik e K erb al S p ace P ro g ra m 2 a n d P ayd ay 3 . E xp ecte d g am es lik e S ta rfie ld a n d L o TR :
G ollu m , o n t h e o th er h an d , h ave y e t t o f u lly d is a p poin t.
I h ad th e c h an ce to try B ald ur’s G ate 3, H og w art s Le g acy, D ia b lo IV a n d K erb al S p ace
P ro g ra m 2 , s o m e o f t h e m ost a n tic ip ate d g am es r e le ase d t h is y e ar. B ald ur’s G ate 3 w as a t ru e
m aste rp ie ce . E ve n I, w ho a m n ot fa m il ia r w it h R PG s, c o u ld n’t sto p m yse lf fr o m sp en d in g
h ou rs o n it , a n d H og w art s L e g acy d id a g re at jo b d esp it e n ot o w nin g t h e r ig h ts t o t h e m ain
s e rie s. B ut it w as D ia b lo IV t h at im pre sse d m e t h e m ost. T h e la u n ch in T u rk e y m ad e m e f e el
p ers o n al fe e lin gs fo r th e g am e. I e n jo ye d it a lo t, e ve n th ou gh I h ad n eve r trie d a D ia b lo
g am e b efo re . K erb al S p ace P ro g ra m 2 w as a ls o o n e o f t h e g am es I w as lo okin g fo rw ard t o ,
b ut a ft e r a t ro u b le d e arly a cce ss, t h ey m an ag ed t o b rin g t h eir s c o re f r o m 2 5% t o 7 0 % .
Th is y e ar h as b een a c h alle n gin g t im e fo r t h e g am in g in d ustry . L a yo ffs a t m ajo r c o m pan ie s,
m ajo r pla ye rs su ch as U nit y , Tw it c h , D is c o rd , etc . have been stru gglin g un d er to u gh
eco n om ic c o n d it io n s. H ow eve r, a lo n g w it h t h ese c h alle n ges, c h an ge a n d a d ap ta b il it y in t h e
in d ustry h ave a ls o b eco m e im port a n t.
It r e m ain s t o b e s e en h ow t h e g am in g w orld w il l r e sp on d t o t h ese c h alle n ges a n d e vo lv e in
t h e c o m in g p erio d . T h is d yn am ic e n vir o n m en t b rin gs a c o n sta n t p ro ce ss o f le arn in g a n d
ad ap ta tio n f o r g am e d eve lo p ers , p ub lis h ers a n d e ve n g am ers .
A LP ER Ç A Ğ RI
D O ĞAN
GAM IN G I N T U RKEY
M EN A | E U
IN FLU EN CER M AR KETIN G
M AN AG ER
TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23 2 8 6W HAT D O G A M IN G I N T U RK EY S A Y? GAM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

In 2 0 23, t h e T u rk is h g am in g in d ustry s h ow ed s ig n if ic a n t g ro w th a n d t ra n sfo rm atio n d esp it e
th e c h alle n ges o f th e p ast y e ars . D esp it e e co n om ic flu ctu atio n s, th e in d ustry ‘s tu rn ove r is
e stim ate d t o re ach a ro u n d 7 5 0 m il lio n d oll a rs in 2 0 23, u p fr o m 6 25 m il lio n d olla rs in 2 0 22.
Th is in cre ase c a n b e a ttrib ute d to lo ca l g am e d eve lo p ers g ain in g m ore vis ib il it y in th e
in te rn atio n al m ark e t w it h t h eir q ualit y a n d in nova tiv e p ro je cts .
In te rm s o f d eve lo p in g lo ca l ta le n t, th e in cre ase in th e n um ber a n d q ualit y o f u n iv e rs it y
p ro g ra m s in g am e ed uca tio n an d d eve lo p m en t h as en ab le d Tu rk e y to re ach a m ore
q ualif ie d w ork fo rc e in t h e g am in g in d ustry . T h is h as in cre ase d t h e c o m petit iv e n ess o f lo ca l
g am e s tu d io s a n d o p en ed t h e d oors t o in te rn atio n al c o lla b ora tio n s a n d in ve stm en ts .
In nova tio n s in te ch nolo g y an d g am in g p la tfo rm s als o affe cte d th e in d ustry . In cre asin g
in te re st in a rt if ic ia l in te llig en ce a p plic a tio n s, w hic h g re w in n um ber th ro u gh ou t th e y e ar,
e n ab le d T u rk is h g am e d eve lo p ers t o p ro d uce in nova tiv e g am es in t h ese a re as a n d m ake a
d if fe re n ce in t h e g lo b al m ark e t.
In te rm s o f s o cia l m ed ia a n d c o m mun it y m an ag em en t, b ra n d s’ a ctiv it ie s a n d in te ra ctio n s
w it h p la ye r c o m mun it ie s o n D is c o rd a n d s im il a r p la tfo rm s c o n tin ued to in cre ase . In 2 0 23,
th ese p la tfo rm s sta rt e d to p la y a m ore stra te g ic a n d in te g ra te d ro le in th e in te ra ctio n
b etw een b ra n d s a n d g am ers .
A s a r e su lt , in 2 0 23, t h e T u rk is h g am in g in d ustry t o ok im port a n t s te p s t o w ard s b oth a d ap tin g
to t e ch nolo g ic a l in nova tio n s a n d b eco m in g a c o m petit iv e p la ye r in t h e g lo b al m ark e t. T h ese
d eve lo p m en ts s ig n al t h at t h e in d ustry w il l g ro w e ve n s tro n ger in t h e c o m in g y e ars .
B A TU H AN Ö ZM EN
GAM IN G I N T U RKEY
M EN A | E U
D IR EC TO R O F
OPER ATIO NS &
C O M MUN IT Y
TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23 2 8 7W HAT D O G A M IN G I N T U RK EY S A Y? GAM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

In t h e g am in g in d ustry , A I, w hic h is o n e o f t h e n ew p la ye rs in t h e g am in g w orld , h as
b eco m e o n e o f th e m ost im port a n t fa cto rs a ffe ctin g e ve ry a sp ect o f th e d esig n
w orld . In 2 0 22, a rt if ic ia l in te llig en ce p ro g ra m s, w hic h s lo w ly s ta rt e d to s h ow th eir
e ffe ct, c a m e to th e fo re fr o n t in 2 0 23. T h ese A I- b ase d d esig n to ols sa ve tim e b y
acce le ra tin g so m e desig n pro ce sse s. Th ey als o ben efit desig n ers by ad din g
d if fe re n t p ers p ectiv e s, e n co u ra g in g e xtra c re ativ it y a n d o ffe rin g n ew p ossib il it ie s.
H ow eve r, t h e u se o f t h ese d esig n t o ols a n d t h e d esig n s c re ate d w it h t h em a re s til l a
m atte r o f d eb ate in m an y a re as, in clu d in g c o p yrig h t.
T o w ard s t h e m id dle o f 2 0 23, t h e d esig n c a p ab il it ie s o f a rt if ic ia l in te llig en ce b eca m e
more p ro m in en t an d sta rt e d to le ad th e d esig n p erio d s in g am e p ro d uctio n
p ro ce sse s. G am es d esig n ed w it h g am e m ap s, ch ara cte rs a n d d esig n e le m en ts
c re ate d w it h a rt if ic ia l in te llig en ce c a m e t o t h e s p otlig h t. A s w e e n te r 2 0 24, I t h in k
th at t h e d eve lo p m en ts in t h is fie ld w il l g ra d ually t a ke m ore a n d m ore s h are o f t h e
m ark e t. P erh ap s b y t h e e n d o f t h is y e ar, w e w il l b e a b le t o t a lk a b ou t t h e e xis te n ce
o f g am es c re ate d e n tir e ly w it h t h e b le ssin gs o f a rt if ic ia l in te llig en ce .
B EG Ü M Ö ZG İR G İN
Ö ZM EN
GAM IN G I N T U RKEY
M EN A | E U
C R EA TIV E D IR EC TO R
TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23 2 8 8W HAT D O G A M IN G I N T U RK EY S A Y? GAM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

Th e g am e w orld , w hic h is fu ll o f e le m en ts t h at a p peal t o a ll a g es a n d a ll s e g m en ts
fr o m p ast t o p re se n t, is d eve lo p in g it s e lf m ore a n d m ore b y t h e d ay. A lt h ou gh t h e
d eve lo p m en ts in g am es a im to p ro vid e a p osit iv e a n d g ood e xp erie n ce fo r th e
p la ye r, t h ey c a n a ls o b rin g a lo n g n eg ativ it y .
If w e c o n sid er t h e g am es d eve lo p ed in t h e g am e w orld , w e c a n s e e t h at s o m e o f
th em fit b oth p osit iv e a n d n eg ativ e d efin it io n s. F o r e xa m ple , w e c a n ta lk a b ou t a
g am e th at h as b ee n p la ye d a n d p op ula riz e d b y e ve ry o n e fo r y e ars , th e S im s. T h e
Sim s, w hic h h as a d va n ce d it s e lf w ell in t e rm s o f d esig n , c o n te n t, a n d in te rfa ce o ve r
tim e, m an ag es to a ttra ct th e a tte n tio n o f th e p la ye r. W it h th e d esig n o f b oth th e
ch ara cte r desig n an d th e desig n of th e it e m s in th e hom e deco ra tio n , it
a p pro ach es th e p re se n t d ay a n d c a tc h es th e tre n d s d ay b y d ay. H ow eve r, S im s,
w hic h is o ffe re d fo r fr e e s a le o n m ost p la tfo rm s, c h arg es h ig h p ric e s fo r th e D LC ,
th at is , a d dit io n al p ack a g es t o b e u se d in t h e g am e. T h is r e stric ts t h e p la ye r’s a cce ss
a n d c a u se s t h em t o n ot g et e n ou gh e ffic ie n cy f r o m t h e g am e.
A s a r e su lt , w e c a n c o m e a cro ss s u ch s it u atio n s in m an y p op ula r g am es t o d ay. W e
ca n s e e th at th e im pro ve m en ts m ad e b y a p pealin g o n ly to th e p la ye r’s e ye s a re
in su ffic ie n t. T h ere fo re , a tte n tio n s h ou ld b e p aid t o fa cto rs t h at w il l k e ep t h e p la ye r
in t h e g am e in e ve ry a sp ect. T h is w il l c re ate a m ore e n jo ya b le g am e w orld .
B EY ZA M ELE K O ĞLU
G AM IN G I N T U RKEY
M EN A | E U
JR . G RAPH IC D ESIG N ER
TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23 2 8 0W HAT D O G A M IN G I N T U RK EY S A Y? GAM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23 2 9 0W HAT D O G A M IN G I N T U RK EY S A Y? GAM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER Desp it e va rio u s ch alle n ges, 20 23 w it n esse d a d yn am ic an d p osit iv e d eve lo p m en t
p ro ce ss fo r t h e T u rk is h g am in g s e cto r. In a y e ar w here g lo b al p olit ic a l flu ctu atio n s a n d
eco n om ic un ce rt a in tie s affe cte d Tu rk e y, th e gam in g se cto r sh ow ed sig n if ic a n t
re sil ie n ce , p art ic u la rly a g ain st t h e c h alle n ges b ro u gh t b y t h e d ep re cia tio n o f t h e T u rk is h
L ir a a g ain st t h e U S D olla r. T h is re sil ie n ce o n ce a g ain d em on stra te d h ow d yn am ic a n d
ad ap ta b le t h e s e cto r c a n b e.
W it h 4 7 m il lio n p la ye rs , T u rk e y a ch ie ve d a re ve n ue o f $ 58 0 m il lio n in 2 0 23. A lt h ou gh
th ere w as a d eclin e in d olla r te rm s co m pare d to th e p re vio u s ye ar, th ere w as a n
in cre ase in T u rk is h L ir a t e rm s. W hen w e lo ok a t t h e r e ve n ue d is trib utio n a m on g m ob il e ,
P C , a n d c o n so le g am es, it is e vid en t t h at m ob il e g am es c o n tin ue t o b e t h e b ack b on e o f
th e s e cto r.
T h e 4 0 in ve stm en ts in 2 0 23 a ls o re fle cte d c o n fid en ce in t h e s e cto r, g iv in g u s h op e fo r
th e fu tu re . O ve ra ll, 20 23 ca n b e co n sid ere d a p erio d o f stre n gth en in g fo r Tu rk e y’s
g am in g s e cto r, d esp it e b ein g a y e ar f il le d w it h c h alle n ges.
W hil e th e s e cto r re ach ed a s iz e o f $ 625 m il lio n in 2 0 22, it d eclin ed to $ 58 0 m il lio n in
2 0 23. H ow eve r, w hen w e e va lu ate t h is s it u atio n in t e rm s o f t h e e xc h an ge r a te , w e c a n
se e t h at t h e s e cto r a ctu ally g re w in r e al t e rm s. C on sid erin g t h e in cre ase in t h e e xc h an ge
ra te , it c a n b e s a id t h at t h e s e cto r c o n tin ued t o g ro w b y s h ow in g r e sil ie n ce .
Th is a sse ssm en t in cre ase s o u r c o n fid en ce in th e s tre n gth a n d fu tu re p ote n tia l o f th e
Tu rk is h g am in g s e cto r. I h op e t h e s e cto r w il l c o n tin ue t h is s u cce ssfu l p erfo rm an ce .
E LİF C EY LA N ER
GAM IN G I N T U RKEY
M EN A | E U
V P O F F IN AN CE & H R

As a g am er a n d g am e in d ustry p ro fe ssio n al, I w ou ld lik e t o s h are w it h y o u s o m e o f m y e xp ecta tio n s fo r
20 24.
M ore l o ca l
In 2 0 24, I h op e t h at T u rk is h g am e d eve lo p ers w il l s ta rt t o in clu d e m ore lo ca l e le m en ts in t h eir g am es. I
h op e t h at w e w il l s e e m ore g am es in sp ir e d b y T u rk is h c u lt u re , h is to ry a n d m yth olo g y.
O n t h e m ob il e s id e, w it h h yp er-c a su al g am e p ro d uce rs t u rn in g t o P C a n d c o n so le p la tfo rm s, I h op e t o
s e e a y e ar w here w e c a n e xp erie n ce g am es w here th e b ud gets a re n ot s o b ig b ut o ffe r d if f e re n t a n d
exc it in g n ew c o n ce p ts in t e rm s o f m ech an ic s a n d g am e d esig n .
Th ese d eve lo p m en ts w il l s u p port t h e g ro w th a n d d eve lo p m en t o f t h e T u rk is h g am in g in d ustry . I t h in k
Tu rk is h g am e d eve lo p ers w ho em bra ce th eir esse n ce an d cu lt u re an d try d if fe re n t co n ce p ts w il l
b eco m e m ore c o m petit iv e in t h e g lo b al g am e m ark e t a n d r e ach m ore p la ye rs w it h t h ese d if fe re n ce s.
I a ls o e xp ect t o s e e t h e f o llo w in g t re n d s in d esig n in t h e T u rk is h g am in g in d ustry in 2 0 24:
A rt
A rt if ic ia l in te llig en ce ( A I) is b eco m in g m ore a n d m ore w id ely u se d in t h e g am in g w orld . T h is t e ch nolo g y
w il l b e u se d m ore in t h e T u rk is h g am in g in d ustry in 2 0 24. T h is w il l m ake g am es m ore c h alle n gin g a n d
re alis tic .
P ers o n al
P ers o n aliz a tio n is b eco m in g in cre asin gly im port a n t in th e g am in g w orld . P la ye rs w an t to b e a b le to
c u sto m iz e a n d m od if y g am es a cco rd in g t o t h eir p re fe re n ce s. T h is t re n d w il l b e r e fle cte d in t h e T u rk is h
g am in g in d ustry in 2 0 24. In t h is w ay, p la ye rs w il l b e a b le t o p la y g am es b y c u sto m iz in g t h em a cco rd in g
to t h eir p ers o n al l ik in g a n d p re fe re n ce s.
E Y Ü P G Ö KH AN
H AZIR
G AM IN G I N T U RKEY
M EN A | E U
A R T D IR EC TO R
TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23 2 9 1W HAT D O G A M IN G I N T U RK EY S A Y? GAM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

20 23 w as a y e ar f u ll o f c h alle n ges n ot o n ly f o r t h e g am in g in d ustry , b ut a cro ss a ll s e cto rs , a n d
m an y lo ca l b ra n d s h ad to re sh ap e th eir s tra te g ie s. T h is h ad a d ir e ct im pact o n m ark e tin g
op era tio n s, e sp ecia lly in th e g am in g se cto r, a n d o n b ra n d s th at a sp ir e to re ach g am ers .
D esp it e th e c h alle n gin g s ta rt to th e y e ar, w e w it n esse d m ajo r g am in g c o m pan ie s m akin g
sig n if ic a n t in ve stm en ts in th e Tu rk is h m ark e t, an d wit h lo ca l bra n d s re su m in g
co m mun ic a tio n s m id -y e ar, th e T u rk is h g am in g in d ustry is q uic k ly c a tc h in g u p w it h th e
m om en tu m o f t h e b eg in nin g o f t h e y e ar.
W hen w e lo ok a t t h e p ro je cts a n d c o lla b ora tio n s p ro d uce d a n d a n n ou n ce d t h ro u gh ou t t h e
ye ar, it p ro ve d o n ce a g ain h ow g re at T u rk e y’s p ote n tia l in t h e g am in g in d ustry is . 2 0 23 w as
als o a y e ar in w hic h o ve rs e as c o m pan ie s, w hic h r e co g n iz e d t h is p ote n tia l b ut h ad p re vio u sly
b een h esit a n t t o t a ke a ctio n , b ro ke t h is b eh avio r a n d s ta rt e d t o in ve st. W e c o u ld c le arly s e e
th at th ere w as a sig n if ic a n t in cre ase in th ese in ve stm en ts , e sp ecia lly in th e m id dle a n d
to w ard s th e e n d o f th e ye ar. W e ca n alr e ad y sa y th at o th er co m pan ie s th at se e th eir
c o m petit o rs a ch ie vin g s u cce ss in T u rk e y w il l t a ke s im il a r s te p s in t h e c o m in g p erio d .
B ra n d s t h at c a n a d ap t t o t h e g am in g w orld a n d g am in g c u lt u re , w hose c o m mun ic a tio n a n d
in te ra ctio n p ow er is in cre asin g d ay b y d ay, c a n e ffe ctiv e ly b en efit fr o m t h is p ow er. G am in g
p la ys a n in cre asin gly im port a n t ro le n ot o n ly in m ark e tin g stra te g ie s, b ut a ls o in b ra n d
in te ra ctio n a n d th e d esir e d c o n nectio n w it h th e u se r. It is q uit e p ossib le to s a y th at th ese
e ffe cts w e a re a lr e ad y s e ein g w il l in cre ase . B ein g in th is w orld a n d b ein g v is ib le is a g re at
o p port u n it y f o r b ra n d s.
F U AT T Ü RETK EN
GAM IN G I N T U RKEY
M EN A | E U
M AR KETIN G & B U SIN ESS
D IR EC TO R
TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23 2 9 2W HAT D O G A M IN G I N T U RK EY S A Y? GAM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

Th e y e ar 2 0 23 w as a y e ar r e m em bere d fo r it s c h alle n ges a n d d efia n ce o f t h e u su al a ll o ve r t h e w orld .
Eve n t h ou gh t h e p an d em ic h as p hysic a lly d is a p peare d , w e s til l f e el it s s o cia l a n d e co n om ic e ff e cts . T h e
eco n om ic t ro u b le s t h at a ffe cte d m an y s e cto rs a ls o d eep ly a ffe cte d t h e g am in g in d ustry , a n d w e h ave
se en d ow nsiz in g e ve n in m ajo r w orld -fa m ou s c o m pan ie s a n d a d ecre ase in t h e t im e a n d m on ey s p en t
on g am es. B ut d esp it e a ll t h is , t h e g am in g in d ustry h as c o n tin ued t o p ro g re ss a n d d eve lo p .
A ll c ris e s h ave a lw ays c re ate d b ub ble g ro w th o p port u n it ie s fo r so m e se cto rs . O ur re ce n t c ris is , th e
p an d em ic , cre ate d th is op port u n it y fo r th e gam in g in d ustry , an d to g eth er we wit n esse d
u n p re ce d en te d g ro w th in o u r in d ustry . W e a re n ow le avin g th is c ris is b eh in d a n d g oin g th ro u gh a
p erio d o f re la tiv e ly s lo w er g ro w th . A lt h ou gh th is s it u atio n c re ate s s o m e u n in te n d ed a n d fr ig h te n in g
co n se q uen ce s, it a ls o c re ate s t h e fo u n d atio n t h at w il l e n ab le u s t o m ove fo rw ard b y g ettin g s tro n ger.
A s a m atte r o f fa ct, w e c a n s e e t h is s it u atio n m ore c le arly w hen w e lo ok a t t h e g ro w th fig u re s o f t h e
gam in g in d ustry fo r 2 0 23. W e w it n ess t h at o u r s ta ke h old ers w ho k n ow t h e s e cto r, a re p ro fe ssio n als in
t h eir b usin ess, h ave a h ig h le ve l o f k n ow le d ge, a n d a re q ualif ie d , h ave su rv iv e d th is p erio d w it h
m in im al d am ag e, a n d I b elie ve t h at t h is w il l r e m ain t h e c a se .
A part fr o m t h e d if fic u lt ie s w e h ave o b se rv e d a s p ro fe ssio n als , a s T u rk is h g am ers , w e h ave a d ded 2 0 23
to o u r m em orie s a s a c h alle n gin g a n d m em ora b le y e ar. T h e b ig gest e ve n t o f th e y e ar fo r T u rk is h
g am ers w as t h e a n nou n ce m en t b y t h e p op ula r g am in g p la tfo rm S te am s ta tin g t h at it w ou ld n o lo n ger
ta ke p aym en ts in T L. T h is n ew s s h ock e d t h e g am in g w orld a n d w as f o llo w ed b y E A P la y n ot a cce p tin g
TL t ra n sa ctio n s. A lt h ou gh t h ese e ve n ts t o ok p la ce t o w ard s t h e e n d o f t h e y e ar, t h ey h ad t h e p ow er t o
ra d ic a lly c h an ge th e fa ce o f th e g am in g c o m mun it y in o u r c o u n try . I th in k w e w il l s e e th e e ffe cts o f
th ese c h an ges e ve n m ore d ra m atic a lly in t h e c o m in g y e ars .
A ft e r 2 0 23, w hic h w e c lo se d w it h t h ese e ve n ts t h at c h alle n ged t h e g am in g w orld a n d g am ers , w e h ave
n ow e n te re d a p erio d w here w e c a n t a ke a d eep b re ath a n d c o n tin ue t o m ove f o rw ard c a lm ly . I a lw ays
k e ep m y f a it h a n d h op e a liv e t h at 2 0 24 w il l b rin g n ew o p port u n it ie s f o r a ll g am ers a n d o u r in d ustry .
İ R EM P EÇ EL
Y IL M AZER
GAM IN G I N T U RKEY
M EN A | E U
SO CIA L M ED IA
S P EC IA LIS T
TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23 2 9 3W HAT D O G A M IN G I N T U RK EY S A Y? GAM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

20 23 w as a t ra n sfo rm ativ e y e ar fo r t h e T u rk is h g am in g in d ustry in t e rm s o f fin an ce
a n d h um an re so u rc e s. W it h th e in cre asin g d ig it a l tra n sfo rm atio n m om en tu m in
t h e p ost-p an d em ic p erio d , in ve stm en ts in th e g am in g in d ustry a n d e m plo ym en t
ra te s in th e se cto r in cre ase d sig n if ic a n tly . In p art ic u la r, th e in cre ase d v is ib il it y o f
lo ca l s ta rt u p s in t h e in te rn atio n al a re n a a ttra cte d t h e a tte n tio n o f f o re ig n in ve sto rs .
T h is s tre n gth en ed t h e f in an cia l f lo w in to t h e s e cto r.
O n t h e H R s id e, t h e w id esp re ad a d op tio n o f r e m ote w ork in g a n d fle xib le w ork in g
h ou rs h ave h ad a p osit iv e im pact o n t a le n t a cq uis it io n a n d e m plo ye e s a tis fa ctio n .
Th ese d eve lo p m en ts in th e s e cto r c o n tin ue to s tre n gth en T u rk e y’s p osit io n in th e
glo b al g am in g m ark e t.
K EZB A N E M NİY ETLİ
G AM IN G I N T U RKEY
M EN A | E U
H R & F IN AN CE
A SSIS TA N T
TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23 2 9 4W HAT D O G A M IN G I N T U RK EY S A Y? GAM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

NO N-E N D EM IC B RA N D S A N D T H E P O W ER O F T H E G AM IN G I N D USTR Y U N IT E
20 23 w as a ve ry su cce ssfu l ye ar fo r th e g am in g in d ustry . T h e g lo b al g am in g m ark e t
re g ain ed th e g ro w th m om en tu m lo st fr o m th e p an d em ic in 2 0 23, g ro w in g b y a ro u n d
10 .5 % . A m on g th e m ost im port a n t d riv e rs o f th is g ro w th a re th e in cre asin g a p peal o f
g am es t o a w id er a u d ie n ce , t h e g ro w in g p op ula rit y o f m ob il e g am es, a n d t h e s u p port o f
in d ep en d en t d eve lo p ers in c o n so le g am es.
In 2 0 23, a ft e r t h e e art h q uake d is a ste r t h at h it o u r n atio n , t h e e co n om y s ta g n ate d a n d t h e
gam in g in d ustry e xp erie n ce d a slo w dow n, ju st lik e e ve ry o th er se cto r. W it h th e fo u rt h
q uart e r, g ro w th g ain ed m om en tu m a n d s ta rt e d a g ain .
A m on g t h e m ost im port a n t d riv in g fo rc e s o f t h is g ro w th a re t h e e asie r a cce ss t o g am es,
th e in cre asin g p op ula rit y o f m ob il e g am es a n d th e in cre asin g n um ber o f su cce ssfu l
gam es c o m in g o u t o f T u rk e y.
In 2 0 23, w hen w e t a ke a lo ok a t t h e p ro m in en t m ark e tin g t re n d s in t h e g am in g in d ustry ,
w e se e th at th e im port a n ce o f ta rg ete d an d p ers o n aliz e d m ark e tin g h as in cre ase d .
B ra n d -s p ecif ic p ers o n aliz e d c a m paig n s a n d th e in cre ase in b ra n d -s p ecif ic to u rn am en ts
h ave s ta rt e d t o a ttra ct p eo p le ‘s a tte n tio n m ore .
G am in g co m pan ie s are usin g te ch nolo g ie s su ch as data an aly tic s an d art if ic ia l
in te llig en ce to b ette r u n d ers ta n d p la ye rs ‘ in te re sts a n d b eh avio rs . In th is w ay, th ey c a n
re ach p la ye rs m ore e ffe ctiv e ly a n d a ttra ct th em to th e g am e. C on te n t p ro d uce d a b ou t
gam es a ttra cts t h e a tte n tio n o f p la ye rs . T h is c o n te n t c a n b e in a v a rie ty o f f o rm ats s u ch a s
g am e p ro m otio n al v id eo s, g am e r e vie w s, g am e b lo g s a n d g am e p od ca sts .
M ELİS A KIN CI
GAM IN G I N T U RKEY
M EN A | E U
M AR KETIN G & B R AN D
CO M MUN IC A TIO NS
M AN AG ER
TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23 2 9 5W HAT D O G A M IN G I N T U RK EY S A Y? GAM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

Th e g am in g se cto r is a d yn am ic a n d e ve r-e xp an d in g te rra in in th e d yn am ic fie ld o f m ark e tin g, w it h a w ealt h o f
ch an ce s f o r a n yo n e w ho c a n s u cce ssfu lly m an ag e it s c o m ple xit ie s. T h e g am in g c o m mun it y is b eco m in g m ore d iv e rs e
in t e rm s o f a g e, g en d er, a n d in te re sts , t h ere fo re h avin g k n ow le d ge in t h is a re a is e sse n tia l t o d eve lo p in g a n e ffe ctiv e
m ark e tin g p la n .
Fu n d am en ta lly , h avin g a t h oro u gh g ra sp o f t h e g am in g e n vir o n m en t is n ece ssa ry fo r d eve lo p in g a s tro n g m ark e tin g
p la n . T h is e n ta il s k e ep in g u p w it h t h e m ost r e ce n t r e le ase s, t re n d s, a n d p la tfo rm s t h at t h e in d ustry is e xp erie n cin g. It is
s im il a rly im port a n t to a ck n ow le d ge th e d if fe re n ce s in p re fe re n ce s a m on g v a rio u s g am in g g en re s s in ce c u sto m iz in g
ta ctic s t o p art ic u la r g ro u p s in cre ase s e n gag em en t.
It ‘s c rit ic a l to c o m pre h en d g am e c u lt u re . It is im pera tiv e th at m ark e te rs a cq uain t th em se lv e s w it h th e v e rn acu la r,
m em es, a n d cu lt u ra l su b tle tie s p re va le n t in th e g am in g co m mun it y . M ark e te rs m ay cre ate m essa g es th at tru ly
r e so n ate w it h t h eir t a rg et a u d ie n ce b y e m bra cin g t h e d is tin ctiv e id en tit y o f g am in g c u lt u re .
P la tfo rm s a re e sse n tia l to th e m ark e tin g o f vid eo g am es. E ve ry p la tfo rm , in clu d in g m ob il e d evic e s a n d P C s a n d
co n so le s, h as it s o w n d yn am ic s. A n e xp erie n ce d m ark e te r m ay e ffe ctiv e ly d esig n c a m paig n s b y h avin g a th oro u gh
u n d ers ta n d in g o f h ow u se rs in te ra ct w it h in fo rm atio n a cro ss v a rio u s p la tfo rm s.
T h e in te g ra tio n o f in -g am e a d ve rt is in g o ffe rs a n ota b le c h an ce f o r m ark e te rs , h ow eve r it m ust b e e xe cu te d w it h s k il l t o
a vo id in te rru p tin g th e g am in g e xp erie n ce . S trik in g a b ala n ce b etw een p ro m otin g b ra n d m essa g es a n d m ain ta in in g
use r im mers io n is k e y t o p ro d ucin g f a vo ra b le o u tc o m es.
P la tfo rm s s u ch a s T w it c h , Y ou Tu b e G am in g, a n d D is c o rd a re e sse n tia l c h an nels f o r e n gag em en t t h ro u gh s o cia l m ed ia .
A dap tin g in te ra ctio n m eth od s to w ard s sp ecif ic a ttrib ute s u n iq ue to e ach p la tfo rm p ro m ote s c o n nectiv it y w it h in
g am in g c o m mun it ie s r e q uir e s m etic u lo u s h an d lin g.
Th e d om ain o f g am in g kn ow n a s e S p ort s is e xp erie n cin g a sw if t su rg e in g ro w th , p re se n tin g o p port u n it ie s fo r
sp on so rs h ip s a n d p art n ers h ip s t o a ris e . It ‘s c ru cia l t h at m ark e te rs c o m pre h en d t h e im pact o f t h is t re n d a n d s e ek o u t
co lla b ora tio n s t h at c o m ple m en t t h eir b ra n d .
To s u m u p a n d a d d o n th e g ro w in g im port a n ce o f g am in g fo r m ark e te rs I’d lik e to a d d th at a g il it y is th e u lt im ate
fa cto r to c o n sid er h ere . T h e g am in g in d ustry tra n sfo rm s s p eed il y , a n d triu m phan t m ark e te rs a re e xp ecte d to a d ju st
q uic k ly w it h n ew d eve lo p m en ts . B y u n if y in g p ro fic ie n cy in t h ese fie ld s, a d ve rt is e rs c a n o rg an iz e c o m pre h en siv e p la n s
th at g en uin ely c o n nect w it h a w id e-r a n gin g g am in g a u d ie n ce e xp lo it in g th e c o lo ssa l p ote n tia l w it h in th is a g il e
m ark e t.
M ER T B A RU T
GAM IN G I N T U RKEY
M EN A | E U
A CCO UN T M AN AG ER
TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23 2 9 6W HAT D O G A M IN G I N T U RK EY S A Y? GAM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

Art if ic ia l In te llig en ce (A I) is r e vo lu tio n iz in g t h e g am e d eve lo p m en t p ro ce ss a n d m akin g t h e
gam in g w orld ric h er, m ore dyn am ic , an d m ore pers o n aliz e d th an eve r befo re . Th e
in te g ra tio n o f A I in to t h e g am in g in d ustry is t a kin g t h e e xp ecta tio n s o f g am e d eve lo p ers a n d
gam ers t o a n ew l e ve l.
A I is b ein g use d to en h an ce in -g am e exp erie n ce s an d in cre ase th e le ve l of re alis m .
Man ag in g th e b eh avio r o f g am e ch ara cte rs , en em ie s an d N PC s m ore in te llig en tly an d
ad ap tiv e ly g iv e s p la ye rs a m ore r e alis tic a n d in te ra ctiv e w orld . T h is e n ric h es g am es n ot o n ly
v is u ally , b ut a ls o w it h a n in te lle ctu al d ep th .
A noth er im port a n t r o le o f A I in t h e g am in g w orld is p ro vid in g p ers o n aliz e d e xp erie n ce s. B y
an aly z in g p la ye rs ‘ p re fe re n ce s, p la y s ty le s, a n d p ast p erfo rm an ce , g am es c a n p ers o n aliz e in –
gam e c o n te n t. T h is a ll o w s e ach p la ye r t o h ave a u n iq ue e xp erie n ce , w hil e a ls o h elp in g g am e
deve lo p ers e n gag e p la ye rs m ore e ffe ctiv e ly .
A noth er b en efit o f A I in g am e d eve lo p m en t is it s a b il it y t o o p tim iz e a d ap tiv e d if fic u lt y le ve ls .
G am es c a n a u to m atic a lly a d ju st d if fic u lt y le ve ls b ase d o n p la ye rs ‘ sk il l le ve ls , e n su rin g a
sa tis fy in g g am in g e xp erie n ce f o r e ve ry o n e.
In c o n clu sio n , in te g ra tin g A I in to g am e d eve lo p m en t p ro ce sse s is e vo lv in g t h e g am in g w orld
a n d d eliv e rin g n ot o n ly fu n , b ut a ls o d eep er, in te ra ctiv e , a n d p ers o n aliz e d e xp erie n ce s. T h is
a llia n ce is l ik e ly t o m ake t h e g am in g in d ustry e ve n m ore e xc it in g in t h e f u tu re .
O ĞU ZC A N
AM ATA LA R
GAM IN G I N T U RKEY
M EN A | E U
A R T D IR EC TO R
TÜ RKİY E G AM E M AR KET R EP O RT 2 0 23 2 9 7W HAT D O G A M IN G I N T U RK EY S A Y? GAM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

29 9 B urg er K in g® , o n e o f t h e w orld ‘s m ost p op ula r d elic a cie s, “t h e k in g o f t h e f la m e
gril l fir e “, w hic h s ta rt e d t o s e rv e in T u rk e y in 19 95 w hen T A B G ıd a a cq uir e d t h e
m ain d eve lo p er a n d p ro d uce r rig h ts , g ain ed th e a p pre cia tio n a n d lo ya lt y o f
co n su m ers in a s h ort t im e a n d s te ad il y in cre ase d t h e n um ber o f r e sta u ra n ts .
T o d ay, B urg er K in g® , o n e o f th e le ad in g b ra n d s in th e q uic k s e rv ic e s e cto r in
T u rk e y, se rv e s w it h m ore th an 7 0 0 re sta u ra n ts . F ro m p ast to p re se n t, B urg er
K in g® has re p eate d ly been se le cte d am on g Tu rk e y’s m ost pop ula r an d
re p uta b le b ra n d s.
R ece n t h ig h lig h ts in clu d e aw ard s su ch as “T e ch nolo g y B ra n d of th e Y ear”,
“R ep uta tio n o f t h e Y ear”, ” T u rk e y’s S ym bol B ra n d ” a n d ” N um ber O ne S elf – S erv ic e
R esta u ra n t B ra n d “.
/ b urg erkB urg erk/b urg erk/@ burg erk

GAM EO N , T ü rk T e le ko m ‘s e xc it in g b ra n d t h at b le n d s t h e p ow er o f t e ch nolo g y w it h t h e g am in g
w orld , o ffe rs g am ers a u n iq ue e xp erie n ce w it h u n in te rru p te d , f a st, a n d s e cu re in te rn et a cce ss in
t h e g am in g u n iv e rs e . T ü rk T e le ko m ‘s r o b ust in fr a stru ctu re a n d t e ch nolo g y le ad ers h ip c o n ve rg e
w it h G AM EO N’s m otto ‘S h ow Y ou r P ow er’ t o p ro vid e g am ers a w orld f u ll o f u n iq ue b en efit s a n d
num ero u s p riv il e g es.
In ad dit io n to it s hig h -s p eed fib er in te rn et offe rs fo r gam ers , G AM EO N la u n ch ed it s
g am e/c o m pan y co lla b ora tio n s, whic h in clu d e in -g am e ben efit s on Tw it c h an d PU BG :
BA TTLE G RO UN DS, m ark in g t h e f ir s t o f t h eir k in d in T u rk e y. S ta n d in g b y a n d s u p port in g g am ers
w it h it s 2 4/7 in te rn et su p port te am o n In sta g ra m , D is c o rd , a n d X , G AM EO N h as b eco m e a
b elo ve d b ra n d a m on g g am ers . A ddit io n ally , t h an ks t o it s h ig h -s p eed fib er in te rn et c o n nectio n ,
p la ye rs p erfo rm a t th eir b est in o n lin e g am es, w hil e G AM EO N’s w orld fu ll o f co n te n t a n d
ad va n ta g es b rin gs g am ers to g eth er a n d e n h an ce s th e p le asu re o f g am in g. In 2 0 23, G AM EO N,
part ic ip atin g in th e esp ort s eco sy ste m w it h num ero u s pro je cts , assu m ed th e ro le of
co m mun ic a tio n sp on so r fo r th e V alo ra n t C halle n gers TR : U nit y Le ag u e an d S p ik e N atio n s
to u rn am en ts . A ddit io n ally , G AM EO N o rg an iz e d th e G AM EO N V alo ra n t T o u rn am en t a n d 2 0 5
esp ort s t e am s a n d 1,5 0 0 p la ye rs p art ic ip ate d . F o cu se d o n a d dre ssin g t h e n eed s a n d d esir e s o f
g am ers , G AM EO N w il l p ers is t in it s e n d eavo rs t o e n h an ce t h e g am in g p assio n t h ro u gh it s r o b ust
in fr a stru ctu re a n d u n iq ue a d va n ta g es.
G am eo n .c o m .t r/tu rk te le k om gam eo n/t u rk te le k om gam eo n 3 0 1

30 2 Gam eo n .c o m .t r/tu rk te le k om gam eo n/t u rk te le k om gam eo nTü rk T e le k om is T u rk e y’s le ad in g te le co m mun ic a tio n s c o m pan y in th e fie ld o f te ch nolo g y,
b oastin g o ve r 1 8 0 y e ars o f e xp erie n ce . D ub bed “T u rk e y’s M ult ip la ye r” f o r it s in ve stm en ts , s u p port
fo r s ta rt u p s, R &D a ctiv it ie s, a n d n um ero u s o th er te ch nolo g y-o rie n te d in it ia tiv e s, T ü rk T e le ko m
se rv e s 5 2 .9 m il lio n s u b sc rib ers a cro ss f ix e d t e le p hon e, f ix e d b ro ad ban d , T V , a n d m ob il e p ro d ucts .
In 2 0 22, T ü rk T e le ko m in te n sif ie d it s e ffo rt s in th e g am in g s e g m en t, a n d th e G AM EO N b ra n d ,
la u n ch ed b y T ü rk T e le ko m , a tta in ed n um ero u s s u cce sse s a n d in nova tio n s t h ro u gh ou t t h e p ast
y e ar.
T ü rk T e le ko m a im s to e n h an ce th e in te rn et a n d g am in g p erfo rm an ce fo r g am ers th ro u gh
G AM EO N, e n su rin g c o n sis te n t s u p port fo r t h eir n eed s. T h e c o m pan y c o n tin ues t o c o n trib ute t o
g am in g in d ustry w it h it s w id e e xp erie n ce a n d k n ow le d ge. T ü rk T e le ko m G AM EO N p rio rit iz e s
g am ers ‘ re q uir e m en ts an d d eliv e rs co m pre h en siv e so lu tio n s, in clu d in g gam e-fo cu se d fib er
in te rn et c a m paig n s, in -g am e o p port u n it ie s, a n d b ra n d b en efit s to it s c u sto m ers . A ddit io n ally ,
G AM EO N e n gag es w it h g am ers , s h are s e n jo ya b le e xp erie n ce s w it h t h em , a n d c o n trib ute s t o t h e
eco sy ste m ‘s d eve lo p m en t t h ro u gh t o u rn am en ts a n d s p on so rs h ip s, m ark in g t h e fir s t o ccu rre n ce
a m on g t e le co m mun ic a tio n s s e cto r b ra n d s in T u rk e y.
In 2 0 23, G AM EO N fu rt h er s tre n gth en ed it s s tro n g p osit io n in t h e in d ustry b y c o lla b ora tin g w it h
g am in g c o m pan ie s, le ad in g b ra n d s o f t h e in d ustry , in flu en ce rs , a n d p ub lis h ers in a d dit io n t o a ll
m ark e tin g a n d c o m mun ic a tio n a ctiv it ie s. G AM EO N m ad e a n am e fo r it s e lf w it h it s c a m paig n s
an d e ve n ts t h ro u gh ou t t h e y e ar.

Hub o f S tre am in g is a n ew -g en era tio n d ig it a l c a m paig n p la tfo rm t h at b rin gs t o g eth er s tre am ers
w ho p ro d uce c o n te n t b y b ro ad ca stin g l iv e o n T w it c h a n d Y ou tu b e p la tfo rm s w it h b ra n d s.
It is p osit io n ed a s a p la tfo rm w here y o u c a n re ach u se rs w it h a d s t h at d o n ot d is tu rb t h e u se r
an d d o n ot g et c a u gh t in A dB lo ck in ste ad o f a d m od els t h at c a n not b e s k ip ped a n d c o ve r t h e
en tir e s c re en , w hic h m ain ly in clu d es m id -le ve l b ro ad ca ste rs .
T h e m ain p urp ose o f t h e H O ST s y ste m , w hic h in clu d es m an y d if fe re n t m od els , is t o s h ow y o u r
ad s in a n ativ e w ay in s tre am s, w hil e a t th e s a m e tim e a llo w in g y o u to s h ow y o u r c a m paig n
m essa g e a n d C TA l in k a s if t h e s tre am er w here t h e a d is c u rre n tly a p pearin g is s h arin g it h im se lf .
It m ain ly a p peals t o G en era tio n Y a n d Z in t h e 1 8 -3 4 a g e r a n ge. C am paig n s c a n b e c o n sid ere d a s
a g en era l d ig it a l m ark e tin g p la tfo rm t h at c a n b e u se d b y b ra n d s in e ve ry c a te g ory f o r a ll a ctio n s
su ch a s p ro m otio n , a w are n ess, s a le s, d ow nlo ad s, e tc ., n ot o n ly f o r g am es in t e rm s o f p la tfo rm s.
W it h th e in sta n t re p ort in g sy ste m , m an y sta tis tic s su ch as th e num ber of pub lis h ers
p art ic ip atin g in t h e c a m paig n , C TR ra te s, t o ta l n um ber o f lin k c lic k s, t o ta l a d im pre ssio n s, a n d
d em og ra p hic in fo rm atio n c a n b e t ra ck e d fr o m a s in gle p an el fr o m t h e m om en t t h e c a m paig n
is l a u n ch ed .
H ub ofs tre am/H ub ofs tre am/H O ST/H ub ofs tre am/H ub ofs tre am/@ Hub ofS tre am 3 0 4

/L o cpL o cp/L o cp/L o cp/L o cpLo cp ic k is a n a ccla im ed g am e l o ca liz a tio n c o m pan y o ffe rin g s e rv ic e s in 3 0 + l a n gu ag es.
F o u n d ed in Is ta n b ul in 2 0 16 , L o cp ic k w as in it ia lly fo cu se d o n T u rk is h te xt lo ca liz a tio n , lo ca liz a tio n q ualit y
a ssu ra n ce ( L Q A), a u d io p ro d uctio n a n d v o ic e -o ve r s e rv ic e s. T h e c o m pan y’s p rim ary g oal w as t o b re ak d ow n t h e
la n gu ag e b arrie r f o r T u rk is h p la ye rs .
L o cp ic k sw if t ly evo lv e d in to a ke y Tu rk is h lo ca liz a tio n p art n er fo r in d ustry le ad ers , b uil d in g lo n g-t e rm
p art n ers h ip s w it h g am e p ub lis h ers lik e R io t G am es, E p ic G am es, B liz za rd E n te rt a in m en t, E A , K ra ft o n , T e n ce n t
G am es, T e ch la n d a n d m an y m ore .
S in ce it s in ce p tio n , L o cp ic k h as lo ca liz e d h un d re d s o f t it le s, r a n gin g f r o m b lo ck b uste rs lik e L e ag u e o f L e g en d s,
F o rt n it e an d V A LO RAN T to sto ry -r ic h g am es lik e D is c o E ly siu m , D yin g Lig h t an d A la n W ake , as w ell as
n um ero u s in d ie g em s o f a ll g en re s a n d c o m ple xit ie s.
In 2 0 21, L o cp ic k e xp an d ed it s h oriz o n s b y in it ia tin g it s m ult il in gu al lo ca liz a tio n s e rv ic e s. T h is s ig n if ie d a n ew
g oal f o r t h e c o m pan y: a id in g g am e c o m pan ie s in e xp an d in g in to in te rn atio n al m ark e ts .
C urre n tly , Lo cp ic k p ro vid es m ult il in gu al lo ca liz a tio n , LQ A an d au d io se rv ic e s in o ve r 30 + la n gu ag es. Th e
co m pan y is c a rry in g o u t it s o p era tio n s w it h a t e am o f 4 5+ in -h ou se L o cp ic k e rs in clu d in g 1 5 P ro je ct M an ag ers
a n d c o lla b ora tin g w it h h un d re d s o f h ig h ly -v e tte d F re ela n ce L in gu is ts .
L o cp ic k is p art n ere d w it h d oze n s o f g am e p ub lis h ers a n d lo ca liz a tio n s e rv ic e p ro vid ers , c o n tin uin g it s e ff o rt s t o
u n lo ck n ew m ark e ts f o r g am e d eve lo p ers a ro u n d t h e w orld .
3 0 6

30 8 TA B G ıd a b ro u gh t t h e w orld -fa m ou s P op eye s® b ra n d t o T u rk e y in 2 0 07 a n d in tro d uce d
tra d it io n al L o u is ia n a c u is in e r e cip es t o c h ic k e n l o ve rs .
P op eye s® , w hic h e sta b lis h ed it s re g u la rs in T u rk e y in a s h ort tim e, c o n tin ues to m eet
fla vo r lo ve rs in m ore th an 30 0 re sta u ra n ts to d ay w it h it s cris p y an d h ot ch ic k e n
m arin ate d w it h s p ecia l s p ic e s 1 2 h ou rs b efo re s e rv ic e .
/P op eye strP op eye s.c o m .t r/P op eye stu rk/@ Pop eye s_tu rk

310 P ort u m a is T u rk e y’s f ir s t in -g am e a d ve rt is in g c o m pan y, a im in g t o c re ate a c o lla b ora tiv e n etw ork
a m on g g am ers , t h e a d ve rt is in g s e cto r, b ra n d s, a n d g am e s tu d io s.
A t e ch nop ark c o m pan y s u p port e d b y t h e g ove rn m en t, P ort u m a is a m em ber o f IA B T u rk e y a n d
a r e g is te re d v e n d or o f IA B E U , r e p re se n tin g t h e la rg est d ig it a l m ark e tin g a n d a d ve rt is in g s e cto r
asso cia tio n in th e w orld . Exp ort in g it s te ch nolo g y in te rn atio n ally , th e co m pan y en ab le s
ad ve rt is in g d is p la ys in 17 7 c o u n trie s th ro u gh in te g ra te d g am es in it s e co sy ste m . W it h o ve r 15
m il lio n a ctiv e u se rs a n d m ore th an o n e m il lio n d ow nlo ad s, it p la ys a sig n if ic a n t ro le in th e
gam in g m ark e t.
C on nectin g fo u r dif fe re n t se cto rs an d offe rin g each a gain or ad va n ta g e, th e Port u m a
eco sy ste m , re co g n iz in g th e g lo b al g am er p op ula tio n o f 3 .7 b il lio n , a ls o a im s to in tro d uce it s
u se rs t o t h e b lo ck ch ain /c ry p to w orld . P ort u m a h as d eve lo p ed a u n iq ue t e ch nolo g y e n ab lin g in –
gam e a d d is p la ys, w hic h h as b een in te g ra te d w it h b lo ck ch ain (P 2E ). It h as r e ce iv e d a p pro va l f o r
b oth in -g am e a d a n d P 2E in te g ra tio n fr o m th e A pple S to re a n d G oog le P la y S to re . C urre n tly ,
P ort u m a h as f iv e d if fe re n t g am es w it h b lo ck ch ain ( P 2E ) in te g ra tio n o n b oth s to re s. P ort o ke n , t h e
w orld ‘s f ir s t in -g am e a d ve rt is in g t o ke n , h old s v a st p ote n tia l in t h e $ 3.5 b il lio n g am in g s e cto r.
/ P ort u m aco mP ort u m a.c o m/P ort u m aco m/P ort u m aso ft w are/P ort u m a

313 X so lla is a g lo b al v id eo g am e c o m merc e c o m pan y w it h a r o b ust a n d p ow erfu l s e t o f t o ols a n d
se rv ic e s d esig n ed s p ecif ic a lly fo r t h e v id eo g am e in d ustry . S in ce it s fo u n d in g in 2 0 05, X so lla h as
h elp ed th ou sa n d s o f g am e d eve lo p ers a n d p ub lis h ers o f a ll siz e s fu n d , m ark e t, la u n ch a n d
m on etiz e t h eir g am es g lo b ally a n d a cro ss m ult ip le p la tfo rm s.
A s a n in nova tiv e le ad er in g am e c o m merc e , X so lla ’s m is sio n is t o s o lv e t h e in h ere n t c o m ple xit ie s
o f glo b al dis trib utio n , m ark e tin g, an d m on etiz a tio n to help ou r part n ers re ach m ore
g eo g ra p hie s, g en era te m ore r e ve n ue, a n d c re ate r e la tio n sh ip s w it h g am ers w orld w id e.
H ead quart e re d a n d in co rp ora te d in L o s A ngele s, C alif o rn ia , w it h o ffic e s in B erlin , S eo u l, B eijin g,
K uala L u m pur, T o kyo , a n d c it ie s a ro u n d t h e w orld , X so lla s u p port s m ajo r g am in g t it le s lik e V alv e ,
Tw it c h , R ob lo x, U bis o ft , E p ic G am es, T a ke -T w o, K R AFTO N, N exte rs , N etE ase , P la ystu d io s, P la yrix ,
m iH oY o, a n d m ore .
Fo r a d dit io n al in fo rm atio n a n d t o l e arn m ore , p le ase v is it : x so lla .c o m
/X so llaX so lla .c o m/X so lla/ X so lla

20 23
*L is te d A lp ha
M ED IA
S P O NSO RS

Gam in g in T u rk e y | M EN A | E U
E stim ate d M ed ia a n d A dve rt is in g I n ve stm en ts in T ü rk iy e 2 0 23 – A dve rt is in g A sso cia tio n – D elo it te D ig it a l
Tu rk is h S ta tis tic a l I n stit u te ( T u rk S ta t) – 2 0 23 A ddre ss B ase d P op ula tio n R eg is tra tio n S yste m R esu lt s
P ort u m a
We A re S o cia l – M elt w ate r D ig it a l 2 0 23 O cto b er G lo b al S ta ts h ot R ep ort
W e A re S o cia l D ig it a l 2 0 23 G lo b al O ve rv ie w R ep ort
T Ü İK H ou se h old I n fo rm atio n T e ch nolo g y ( IT ) U sa g e S u rv e y, 2 0 23
In fo rm atio n a n d C om mun ic a tio n T e ch nolo g ie s A uth orit y ( B TK )
B TK – 2 0 23 M ark e t D ata R ep ort Q 2 – N um ber o f I M EI R eg is te re d M ob il e D evic e s b y B ra n d s
M ark e tin g T ü rk iy e – V eriN ays D ece m ber 2 0 22 / F e b ru ary 2 0 23
Tü rk iy e M ob il e G am e R ese arc h 2 0 21 – A dC olo n y – N ie ls e n
d ata .a i S ta te O f M ob il e 2 0 24
d ata .a i F re e 2 0 23 R ep ort s
N ew zo o G lo b al G am es M ark e t R ep ort s – F re e R eso u rc e s
42 m atte rs .c o m – T u rk e y M ob il e G am in g S ta tis tic s
E d uca tio n F ir s t E n glis h L a n gu ag e S ch ool E n glis h P ro fic ie n cy I n d ex L is t 2 0 23
S p otif y 2 0 23 S u m mary
T w en tif y – F o od a n d B eve ra g e C on su m ptio n S u rv e y o f P la ye rs in T R J u ly 2 0 22
S ta rt u p s.w atc h ” G am in g_S n ap sh ot_ v2 .6 ” R ep ort
T ü rk iy e S ta rt u p E co sy ste m A nnual E ve n t S ta rt u p s.w atc h P re se n ta tio n 2 0 23 – S erk a n Ü nsa l
W ep la y V en tu re s
S ta rt g ate
R efe re n ce s
34 7 G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

TE SFE D – T u rk is h E sp ort s F e d era tio n
R io t G am es
E m bed
G am Fe d
O rk D ig it a l – O rk u n I ş ıt m ak
Te ve to ğ lu L e g al – M ete T e ve to ğ lu – C ere n Ç akır
A fr a Ç alık
S en em A ksa ka l
G üve n Ç ata k
o osg a.c o m /s o cia l- m ed ia /t u r/
n ap ole o n ca t.c o m /s ta ts /s o cia l- m ed ia -u se rs -in -t u rk e y/2 0 23/
o b erlo .c o m /s ta tis tic s/s n ap ch at-u se rs -b y-c o u n try
T ü rk iy e E le ctro n ic C om mun ic a tio n S ecto r 2 0 23 2 n d Q uart e r M ark e t D ata R ep ort
S ta tis ta G lo b al C on su m er S u rv e y 2 0 23
S ta tis ta V id eo G am es H ig h lig h ts 2 0 22 T ü rk iy e
P la ysto re , R aze r G old , S te am , O yu n fo r, E p ic S to re , C urre n t N ew s
Tw it c h T V , I n sta g ra m , Y ou tu b e O pen D ata s
C en tra l B an k o f t h e R ep ub lic o f T ü rk iy e
C ou n cil o f H ig h er E d uca tio n – h ttp s:/ /w ww.y o k.g ov.t r/
H it m ark e r.n et
S m il a rw eb
E sp ort s C hart s T o p M ob il e G am in g E sp ort s o f 2 0 23
R efe re n ce s
34 8 G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

Gam in g In T u rk e y | M EN A | E U is a g am in g a n d e sp ort s a g en cy a n d g am e p ub lis h er fo u n d ed e n tir e ly
o n g am in g a n d e sp ort s , s e rv in g in T u rk e y f o r 8 y e ars . F o r t h e la st 8 y e ars , it h as b een p re p arin g s e cto ra l
re p ort s th at ca n b e u se d b y eve ry o n e, sh are d fr e e of ch arg e, in ord er to p ro vid e op en -s o u rc e
in fo rm atio n a b ou t th e s e cto r, b oth to th e s e cto r, to b ra n d s th at w an t to in ve st in th e s e cto r, a n d to
c o m pan ie s t h at w an t t o g et t o k n ow o u r r e g io n c lo se ly .

T h e in fo rm atio n c o n ta in ed in t h is r e p ort is f o r g en era l in fo rm atio n p urp ose s. G am in g I n T u rk e y | M EN A
| E U d oes n ot p ro vid e an y in ve stm en t ad vic e o r in ve stm en t ad vis o ry se rv ic e s to an y p ers o n o r
org an iz a tio n w it h t h is r e p ort . W e w ou ld lik e t o d ra w y o u r a tte n tio n t o t h e fa ct t h at y o u m ay n eed t o
s e ek p ro fe ss io n al s u p port fo r a n y in it ia tiv e s o r in ve stm en ts y o u w il l m ake in t h e fie ld o f G am in g a n d
Esp ort s a n d t h e d ecis io n s y o u w il l t a ke r e g ard in g t h em . T h is r e p ort is a g en era l r e vie w o f t h e g am in g
an d esp ort s eco sy ste m an d is in te n d ed fo r se cto ra l p ro m otio n an d su p port . Th e in d iv id uals or
org an iz a tio n s w hose o p in io n s a re in clu d ed in t h e r e p ort a re a ls o n ot in fo rm ed a b ou t t h e e n tir e r e p ort .
E ach p ers o n o r in stit u tio n c o n trib ute s t o t h e r e p ort o n ly w it h it s o w n s ta te m en t a n d s u p port , a n d fo r
th is re aso n , it is n ot p ossib le o r in q uestio n fo r th e p ers o n s o r o rg an iz a tio n s w hose n am es o r tit le s
ap pear in t h e r e p ort t o m ake a n y c o m mit m en t r e g ard in g a n y o th er in fo rm atio n o r c o m men ts in t h e
re p ort o r t o b e h eld r e sp on sib le f o r t h is r e aso n .
A ll s o u rc e s o f t h e in fo rm atio n a va il a b le in t h e r e p ort a re g iv e n a t t h e b otto m o f t h e p ag es a n d in t h e
“B ib lio g ra p hy” s e ctio n . A ll in fo rm atio n c o lle cte d is o p en -s o u rc e in fo rm atio n a n d t h e G am in g In T u rk e y
| M EN A | E U t e am h as c re ate d t h is r e p ort b y b le n d in g it w it h a ll in d ustry in fo rm atio n . E xp ert O pin io n s
m ean su ch o p in io n s th at th e re le va n t p eo p le g iv e o n th eir o w n acco u n t o r o n b eh alf o f th eir
c o m pan ie s, a n d s u ch o p in io n s a re n eit h er q ualif ie d a s in ve stm en t a d vic e s o r c o n su lt in g n or b in d in g
up on a n oth er p ers o n o r e n tit y . A ll o p in io n s h ave b een in clu d ed in o u r r e p ort w it h ou t c h an ge.

© 2 0 24. F o r m ore in fo rm atio n G am
I n fo rm atio n N ote
34 9 G AM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

Ple a se C lic k F o r O ur C om pany P re se n ta tio n a nd M ore D eta ils . 3 5 0

TÜ RK İY E G A M E
MARK ET
20 23 R EP O RT
WWW.G AM IN GIN TU RKEY.C O M GAM IN G I N T U RKEY | M EN A | E U – G AM IN G A N D E SP O RTS A G EN CY – G AM E P U BLIS H ER

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