Türkiye Game Market Report 2024

TÜRKİYE
GAME MARKET
2024 REPORT
W W W . G A M I N G I N T U R K E Y . C O M  
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Table of Contents
Table of Contents
Our Sponsors
Our Media Partners
Foreword – 2024’s Mark on Gaming
Overview of Türkiye in 2024
Estimated Media and Advertising Investments in Türkiye 2024
Brands in the Gaming World
Transforming Advertising in the Gaming Ecosystem
Most Used Social Media Platforms in Türkiye
Main Reasons for Social Media Usage in Türkiye
Types of Social Media Accounts Followed in Türkiye
Main Reasons for Internet Usage in Türkiye
Key Highlights on Internet Usage in Türkiye
Preferred Brands in Türkiye 2024 – Mobile Phones
Preferred Brands in Türkiye 2024 – Gaming PCs
Preferred Brands in Türkiye 2024 – Gaming Equipment
Preferred Brands in Türkiye 2024 – Gaming Chairs
Criteria Influencing Purchase Decisions in Türkiye
Turkish Mobile Gamer Habits
Android Ecosystem in Türkiye
BlueStacks now.gg Special Section
Why Localization is Essential for Turkish Gamers?
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3 – 7
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10 – 11
13 – 14
15 – 16
18 – 20 21 – 27
28 – 29 30 – 32 33
34 35
36 – 37 38
39 – 40 41 – 42 43
44
45 – 54 55 – 56
57 – 60 61 – 64

Music: An Indispensable Part of Gaming
Characteristics of Turkish Gamers
Beverages Consumed by Turkish Gamers While Playing Games
Turkish Gamers’ Eating Habits
Gaming Market in Türkiye
The Most Remarkable Developments in 2024
Investments in the Gaming Industry
Boğaziçi Ventures Special Section
TESFED (Turkish Esports Federation) Special Section
Level Infinite Special Section
Riot Games Special Section
Joygame Special Section
Growth, Innovation and Future Opportunities in the Gaming Industry
What Does the Future Hold for Esports?
The Role of Gamification in Our Lives
Will Artificial Intelligence (AI) Shape the Future of the Gaming Industry?
The Current State of the Cosplay Industry
A New Opportunity in Gaming Law: NFTs and Game Tokens
Mandatory Representative for Gaming Companies in Türkiye
Loot Boxes: Legal Regulations in Digital Games
The State of Serious Games in Türkiye
Türkiye’s Population
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65 – 66
67 – 70 71
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85 – 90 91 – 93
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104 – 106 107 – 113114 – 115
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129 – 132 133
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140 – 141
142 – 149 151

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Internet Users in Türkiye
Social Media Users in Türkiye
Mobile Users in Türkiye
Number of Gamers and Revenue in Türkiye
Distribution of Gamers by Platforms in Türkiye
Gamers by Age in Türkiye
Gamers by Gender in Türkiye
Gamers by Income in Türkiye
Top 15 Mobile Games – Free Category (Downloads)
Top 15 Mobile Games – Free Category (Revenue)
Top 15 Mobile Games – Paid Category (Downloads)
Top 15 Mobile Games – Paid Category (Revenue)
Most Downloaded Turkish Mobile Games in 2024
Most Downloaded Mobile Applications in Türkiye
Most Downloaded Mobile App Categories in Türkiye
Most Spent-On Mobile Applications in Türkiye
Most Spent-On Mobile App Categories in Türkiye
Popular PC Games
Popular Console Games
Most Preferred PC and Console Game Genres
Popular Gaming Companies in Türkiye (Global and Local)
Local Game Companies and Developers in Türkiye
152 – 153 154155
156 157
158 159
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170 – 171 172173
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Top 20 Popular Twitch TV Streamers in Türkiye
Top 20 Popular YouTube Channels in Türkiye
Top 20 Popular Instagram Influencers in Türkiye
Active Payment Institutions in Türkiye
Active Electronic Money Institutions in Türkiye
Associations in Türkiye
Gaming Exhibitions in Türkiye (B2C)
On/Off Events Organized in Türkiye (Gaming, Esports, Fairs, B2B, B2C)
Und ergraduate and Graduate Programs in Game Design in Türkiye
Game Entrepreneurship Centers in Türkiye
Professions in the Gaming Industry
Number of Internet Cafes in Türkiye
PC Systems and Statistics of Internet Cafes in Türkiye
Most Played Games in Internet Cafes in Türkiye
Breakdown of Internet Cafes in Türkiye
Top Online E-Pin Sales Websites in Türkiye (2024 Traffic)
Top Online Gaming Platforms in Türkiye
Gaming Magazines in Türkiye
Turkish Esports Teams That Have Achieved Success in Global Tournaments
Number of Licensed Players and Teams in Türkiye (TESFED)
Esports Teams with the Most Followers on Social Media
Brands Investing in Esports and Gaming in Türkiye
179 – 180 181 – 182 183
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Esports Games Played in Türkiye
Gaming and Esports Media Channels in Türkiye
2024 General Global Figures
Expert Opinions
Expert Opinions on Gaming Media
Our Sponsors
Our Media Sponsors
References
Information Note
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369 – 370 371

Legendary Sponsors
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Thank You
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We extend our deepest gratitude to all our valued supporters who have contributed to the 2024 edition of
the Türkiye Gaming Industry Report, which we have meticulously prepared for the past nine years by
analyzing data from numerous sources. Thanks to their invaluable contributions, this report has become an
even more comprehensive and powerful resource for the industry.
(Our sponsor logos are lsted alphabetcally and categorzed accordng to ther sponsorshp ter.)

Rare Sponsors
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Thank You
We extend our deepest gratitude to all our valued supporters who have contributed to the 2024 edition of
the Türkiye Gaming Industry Report, which we have meticulously prepared for the past nine years by
analyzing data from numerous sources. Thanks to their invaluable contributions, this report has become an
even more comprehensive and powerful resource for the industry.
(Our sponsor logos are lsted alphabetcally and categorzed accordng to ther sponsorshp ter.)

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Meda Partners
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Thank You
We extend our heartfelt gratitude to our esteemed media sponsors who have contributed both in terms of
accessibility and content to the Türkiye Game Market 2024 Report.
(Our meda sponsors are lsted n alphabetcal order.)

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Meda Partners
Thank You
1 1
We extend our heartfelt gratitude to our esteemed media sponsors who have contributed both in terms of
accessibility and content to the Türkiye Game Market 2024 Report.
(Our meda sponsors are lsted n alphabetcal order.)

INTRODUCTION &OVERVIEW

As every year, we are here once again with our report that captures the pulse of the gaming world and sheds
light on industry developments. For the past nine years, we have been passionately dedicated to
understanding this sector better, creating a roadmap for the future, and providing a valuable guide for all
stakeholders. As always, we have strived to present information not merely as raw data but as an engaging
and easily digestible resource for our readers.
The year 2024 has been remarkably dynamic for the gaming industry, both globally and in Türkiye. As an
innovative, creative, and energetic community, the sector has not only achieved significant milestones but
has also tackled various challenges with resilience and ingenuity.
Türkiye continues to strengthen its position in the global gaming market, thanks to its young population,
talented developers, and thriving entrepreneurial ecosystem. Today, we are not just talking about playing
games; Turkish games are reaching millions worldwide, proving the global competitiveness of local talent.
On a global scale, the gaming industry reached a staggering $187.7 billion in 2024. Mobile games maintained
their dominance, generating $92.6 billion, accounting for 49% of the total revenue. Meanwhile, PC gaming
experienced strong growth, contributing $43.2 billion, while console games remained a key segment with
$51.9 billion in revenue. Cross-platform strategies played a crucial role in accelerating the growth of PC
gaming, highlighting new opportunities in this space.
With 3.4 billion players worldwide, the gaming industry continues to be a powerful economic and social
force, shaping entertainment, technology, and digital interaction on a global scale.
OZAN AYDEMİR PRESIDENT / CEO
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
2024’s Mark on Gaming
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The Turkish gaming industry continues to capture increasing attention within this vast ecosystem each year.
Local developers are making a significant impact in the global market with their innovative projects, earning
both recognition and a solid foothold. Companies like Dream Games and Peak Games, which have achieved
unicorn status, stand as proof of how the Turkish entrepreneurial ecosystem is resonating on a global scale.
Meanwhile, independent game studios and young talents are becoming key contributors to this success
story.
Of course, 2024 was not just a year of achievements but also a period shaped by economic uncertainties and
evolving player expectations. The access restrictions imposed on platforms like Roblox and Discord sparked
discussions within the industry, yet Turkish game studios managed to turn these challenges into
opportunities. Through local and global collaborations, the sector has undertaken significant projects, further
strengthening its future growth potential.
In this report, we provide an in-depth analysis of the transformation of Türkiye’s gaming industry throughout
2024, the influences of global trends, and expectations for the future.
Our goal is not only to present a comprehensive summary of the year but also to inspire industry
stakeholders and help them shape their strategic roadmaps. We extend our heartfelt gratitude to everyone
who has contributed to and passionately worked for the growth of this industry.
Enjoy readng!
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OZAN AYDEMİR PRESIDENT / CEO
2024’s Mark on Gaming

In 2024, Türkiye’s population saw a slight increase compared to the previous year. As of December 31, 2024,
the total resident population in Türkiye grew by 292.567 people, reaching 85.664.944 .
The annual population growth rate, which was 1,1 per thousand in 2023, rose to 3,4 per thousand in 2024.
The male population reached 42.853.110, while the female population stood at 42.811.834. In other words,
males made up 50.02% of the total population, while females accounted for 49.98%.
Istanbul’s population increased by 45.678 people compared to the previous year, reaching 15,701,602. With
18.3% of Türkiye’s total population residing in Istanbul, it was followed by Ankara with 5,864,049 people, Izmir
with 4,493,242 people, Bursa with 3,238,618 people, and Antalya with 2,722,103 people.
These figures reflect the continued urbanization trend, with major metropolitan areas maintaining their
position as the country’s key population centers.
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Overview of Türkiye in 2024
49.98% 50.02%
1 5 Source: Turkish Statistical Institute (TÜİK), Address-Based Population Registration System Results, 2024

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2024 Türkiye
T O T A L P O P U L A T I O N
8 5 . 6 6 4 . 9 4 4 F E M A L E P O P U L A T I O N 4 2 . 8 1 1 . 8 3 4 M A L E P O P U L A T I O N
4 2 . 8 5 3 . 1 1 0
S O C I A L M E D I A U S E R S
7 0 . 0 0 0 . 0 0 0 I N T E R N E T U S E R S
7 6 . 0 0 0 . 0 0 0
P O P U L A T I O N R A T I O
1 6 – 7 4 A G E | 8 8 . 8 %
B Y G E N D E R
M A L E | 9 2 . 2 % F E M A L E | 8 5 . 4 %
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(+/-) (+/-)

GENERAL ANDSECTORAL
INFORMATION

Estimated Media and Advertising
Investments in Türkiye
According to the figures from the Türkiye Estimated Media and Advertising Investments 2024 First Half Report,
prepared by the
Advert s ng Assoc at on , significant changes have been observed in media investments
when comparing the first six months of 2023 and 2024. In 2023, total media investments amounted to 93.25
billion TL, whereas in the first half of 2024, this figure increased by 148.6%, reaching 111.78 billion TL.
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21,7% 26%
0,6% 0,9%
4,8% 5,4%
1,6% 1,6%
0,1% 0,2%
Televson
Press
Outdoor
Rado
Cnema
Dgtal 71,2% 65,9%
Channel Market Share 2024 Market Share 2023
Source: Türkiye Estimated Media and Advertising Investments 2024 – Advertising Association & Deloitte Digital

G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
Estimated Media and Advertising
Investments in Türkiye
In 2024, digital media investments were calculated at 79.63 billion TL, accounting for 71.2% of total media
investments.
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Dgtal Breakdown Percent
34,5%
29,6%
17,9%
7,5%
5,7%
4,8%
Vdeo
Impressons / Clcks
Search Engne
Advertoral
Influencer
Other E-Mailing Connected TV In-Game Sponsorship
Digital Audio
Source: Türkiye Estimated Media and Advertising Investments 2024 – Advertising Association & Deloitte Digital

G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
Estimated Media and Advertising
Investments in Türkiye
When analyzing digital media investments for the first half of 2024 on a platform basis, it was observed that
78.5% of total digital advertising took place on mobile devices. On mobile platforms, the highest investment
category was video ads, amounting to 18.01 billion TL, followed by display/click-based ads at 15.39 billion TL.
For PC platforms, the largest share of total investments was directed toward video ads, reaching 4.88 billion
TL. Additionally, display/click-based ads and search engine advertising were among the other key
investment categories for PC. These shares were calculated with different weightings for each platform,
meaning the distribution may vary across different platform types.
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Vdeo
Impressons / Clcks
Search Engne
Advertoral
Influencer
Other
18,01
15,39
9,24
3,82
2,85
2,81
4,88
4,27
2,60
1,16
0,34
0,98
Platform Moble (Bllon TL) PC (Bllon TL)
Source: Türkiye Estimated Media and Advertising Investments 2024 – Advertising Association & Deloitte Digital

In today’s rapidly digitalizing world, the gaming industry has evolved beyond being merely an
entertainment medium to become a unique marketing and engagement ecosystem for brands. Traditional
advertising channels are no longer sufficient, and brands are now seeking platforms where they can
connect with their target audience, particularly younger generations, in a more direct and meaningful way.
The gaming sector, with its innovative solutions and high engagement rates, has emerged as one of the
most effective channels to meet this need. Today, the gaming ecosystem is not just an advertising platform;
it is a space where users can experience brands, build connections, and engage with them on a deeper
level. Through games, brands can reach not only young consumers but also players of all ages and
demographics. In-game integrations offer significantly higher engagement rates than traditional advertising
models, providing brands with a lasting impact.
Reaching young audiences who access information and entertainment primarily through the internet
requires strategic and conscious investment in the gaming sector. While industries like FMCG have
established a strong presence in this space, gaming actually offers opportunities for every sector and brand.
From automotive and banking to telecommunications and retail, various industries can engage with their
target audiences within the gaming ecosystem, fostering long-term brand loyalty. The key is for brands to
understand the dynamics of the gaming world and position themselves in a way that aligns with their
identity and goals.
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Brands in the Gaming World
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Brands in the Gaming World
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Brands in the Gaming World
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Dfferent Dynamcs n the Gamng World for Brands
Promotional Game Code Campaigns Creative Ideas for Gamers
In-Game Product Placement Gamification
Interactive In-Game Panels Major Partnerships / Projects
Customized In-Game Items IP Rights and Licensing
Customized In-Game Events Brand-Specific Games
Utilizing Games’ Social Media / Website Channels Utilizing Streaming Platforms (Projects / Advertising)
Esports; League and Tournament Sponsorships Utilizing Communication Platforms like Discord
Esports; Team and Player Sponsorships Collaborations with Endemic Brands
Esports; Brand-Specific Tournaments Content Production for the Gaming Industry
Joint Events / Trade Show Participation (B2B / B2C) AR and VR Projects
In-Game Programmatic Ads / Advertising Spaces Educational and Academic Collaborations
Playable Ads Concepts with Blockchain Games
Ths lst has been prepared to help brands better understand how they can poston themselves n the gamng world. As thegamng ndustry s a dynamc and ever-evolvng ecosystem, the collaboratons and ntegraton opportuntes lsted here may beknown by dfferent names or customzed accordng to a brand’s objectves. What truly matters s that brands engage wth thertarget audence n the most effectve way by developng unque and gamer-frendly approaches. The rght strategy for eachbrand s to creatvely leverage the opportuntes offered by the gamng world and craft experences that capture players’ nterest.

As games continue to shape the evolving landscape of the entertainment and media industry,
they have become one of the most powerful formats for driving engagement and transforming
content production. From product licensing and physical event collaborations to video content
creation and bridging sports clubs with young audiences, gaming is a space where innovative
ideas come to life. Over the years, video games have evolved from being a medium for brand
love and long-term investments to a preferred platform for social responsibility projects and
various marketing strategies. Expanding rapidly, the gaming industry has become a whirlwind
that continues to captivate more people daily. With the growing momentum of game-focused
communication and marketing activities, collaborations are often referred to as “collabs,” where
two major IPs merge are accelerating at full speed.
For years, brands have engaged in marketing campaigns for gaming-related consumer
products, event sponsorships, and occasional in-game placements. These collaborations have
deepened significantly, making gaming the second-largest entertainment industry after sports.
The increasing popularity of these partnerships has also driven the rise of video-on-demand
(VOD) trends in gaming and opened new doors for transmedia storytelling.
Crossovers between gaming and other entertainment sectors have become the new norm. Just
as Popeye appeared in World of Warships, Top Gun in Microsoft Flight Simulator, and The Boys
in Call of Duty: Warzone, the integration of celebrities and artists—who have become brands
themselves—into gaming has emerged as a dominant trend. The inclusion of Bruce Lee in PUBG
Mobile, Travis Scott in Fortnite, and American music icons like Nicki Minaj and Snoop Dogg as
playable characters in the Call of Duty series are clear examples of this rapidly normalizing
trend. Such integrations are becoming so commonplace that even the Van Gogh Museum’s
50th-anniversary collaboration with Pokémon led to an overwhelming influx of visitors.
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Brands in the Gaming World
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Brands in the Gaming World
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Across the world, collaborations between the gaming industry and brands from various sectors
continue to grow at an accelerating pace. From Blizzard’s partnership with Denmark’s
unconventional fashion brand Han Kjøbenhavn for Diablo 4, to Xbox teaming up with British
jewelry company Serge DeNimes—bringing in-game identities into the physical world—such
collaborations have become increasingly common. At the same time, luxury fashion brands like
Balmain, Gucci, Burberry, and Dolce & Gabbana integrating their identities into the digital world is
no longer surprising; it has become the norm.
In Türkiye, however, these collaborations remain largely limited to FMCG, fashion, and the Turkish
adaptations of global product launches. Yet, airlines, football jersey sponsorships, and international
award ceremonies—sectors where brands invest significant budgets to maintain global visibility—
have yet to penetrate the gaming industry in a way that matches their presence in other
international arenas. Instead, the predominant approach involves short-term, seasonal, or quarterly
strategies, treating gaming investments as last-minute budget experiments rather than structured,
long-term initiatives. It is also important to highlight that the “gamer” demographic cannot simply
be categorized as a sub-segment of young audiences it is far broader.
Even when excluding mobile gamers, the gaming audience encompasses 1.5 billion people
according to Newzoo and 1.8 billion according to Statista. Given this vast reach, brands must
reassess whether their data and targeting strategies truly reflect the current gaming landscape.
Gamers, as a community, spend as much time—if not more—engaging with games and gaming
content as they do on social media. Moreover, they interact with gaming in diverse ways, driven by
a wide range of motivations and through engagement methods unmatched by any other
entertainment sector. Despite the extensive data available to measure player behaviors and
responses, many brands still perceive gaming as a niche or youth-focused market. However, much
like society itself, gaming demographics continue to evolve, making it crucial for brands to adapt
and rethink their approach to this ever-expanding ecosystem.
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Brands in the Gaming World
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However, at this point, content platforms have been far more agile and observant in
recognizing the growing impact of gaming adaptations, increasingly placing them at the
forefront of video production strategies in recent years. In 2023, The Super Mario Bros. Movie
grossed over $1.3 billion, ranking as the second highest-grossing film worldwide. Dungeons &
Dragons: Honor Among Thieves also achieved significant box office success, becoming one
of the most-watched films of the year. In 2024, Sonic the Hedgehog 3 neared $500 million at
the global box office. Meanwhile, Riot Games’ animated series Arcane which aired on Netflix
won 22 awards, including four Emmys. Amazon’s Fallout, another Emmy-winning
adaptation, became one of the platform’s most-watched series in its history. Similarly, HBO’s
adaptation of The Last of Us became a cultural phenomenon, securing 92 television awards,
including eight Emmys, and generating immense anticipation for its upcoming season.
With over 50 game adaptations already in development, film studios and content platforms
are increasingly investing in gaming intellectual properties as a major revenue stream for box
office and subscription growth. Upcoming projects based on The Sims, Minecraft, Duke
Nukem, God of War, Death Stranding, Ghost of Tsushima, Dredge, It Takes Two, and Sifu
highlight how gaming adaptations have become one of the most promising and high-stakes
ventures in the entertainment industry today.
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Brands in the Gaming World
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At this point, we can see that there are numerous successful collaboration models that should
serve as examples for brands in Türkiye. Moreover, Türkiye has experienced tremendous
momentum in game development—excelling in mobile games over the past five years and
rapidly advancing in PC game production in the last two years. As Türkiye continues to create
globally recognized and revenue-generating projects, it is crucial for brands to stay alert and
proactive.
It is not just about exploring global partnership opportunities—there are also increasing reasons
to consider collaborations at different scales within Turkish-origin games, which players closely
follow and engage with. This raises an important question: If subscription-based content
platforms are integrating subtle product placements in their most-watched shows without
disrupting the viewer experience, why aren’t we considering similar integrations in gaming?
Ignoring phenomenons like GTA VI—which the entire global gaming community and even
non-endemic brands are adjusting their budgets and event priorities around—or failing to
strategize around tailor-made gaming experiences and activations would, quite frankly, be a
missed opportunity that goes against the natural evolution of the industry.
With the right timing, brands don’t necessarily need enormous budgets—they need well-
structured, strategically planned campaigns with realistic messaging that resonate with a
community known for their deep emotional connections rather than surface-level appeal. In
this space, where every thoughtful activation has the potential to succeed, I am confident that
brands who invest wisely won’t find themselves walking away from the table saying, “Well, we
tried, but…”
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O Z A N E M R A HÜ N A L
P O R T U M A
F O U N D E R & C E O
We are in an era where digital advertising is evolving rapidly. Media investments are shifting
from traditional channels to digital, and now to interactive platforms, creating new
opportunities for brands. In Türkiye, media and advertising investments surpassed 110 billion
TL in the first half of 2024, with digital media taking the largest share of this growth.
However, the boundaries of digital are no longer fixed. The gaming ecosystem is emerging as
a powerful medium that transforms how brands connect with users and reshapes
conventional advertising models.
Portuma continues its efforts to make a difference in the in-game advertising industry in
Türkiye. In 2023, Portuma received the Unity Verified Solution certification, establishing itself
as a reliable integration tool for game developers. This year, Portuma took another major
step towards becoming a globally recognized tech company by being accepted into the
Microsoft for Startups Founders Hub.
Harnessng the Power of Games for Advertsng s More Important Than Ever!
Portuma’s in-game advertising models are designed to solve the fundamental challenges of
traditional advertising. By integrating banner and audio ads seamlessly into gameplay, we
ensure that brands reach players without disrupting their experience. While traditional ads
pull users out of their games, Portuma’s approach makes advertisements a natural part of
the gaming world.
Although a significant portion of Türkiye’s digital media investments is directed towards
mobile and video content, in-game advertising remains an underexplored opportunity for
brands. Türkiye is truly a multi-platform gaming nation, spanning PC, console, and mobile.
These statistics highlight the immense cross-platform reach of in-game advertising.
Transforming Advertising in the
Gaming Ecosystem

G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
2 9
O Z A N E M R A HÜ N A L
P O R T U M A
F O U N D E R & C E O
Transforming Advertising in the
Gaming Ecosystem
Portuma is not just a platform for advertising—it is also creating a blockchain-based
economy. The Portuma Connect app allows players to spend their in-game earnings in the
real world. Thanks to collaborations with major brands such as Getir, Biletix, and YouTube
Premium, gamers can convert their earned Portokens into tangible rewards.
As Portuma continues to grow globally, we are preparing to open our offices in the United
States and the United Kingdom. This step is part of our vision to become a key player in the
global in-game advertising ecosystem. By doing so, we aim to strengthen our collaborations
with international brands and game developers, further expanding our impact in the
industry.
The future of digital advertising lies in engaging with brands without disrupting the user
experience. The gaming industry presents one of the greatest opportunities in this space. We
hope that, as Portuma, we will continue to be a pioneer in this transformation and play a
significant role in advancing the in-game advertising industry.

WHATSAPP INSTAGRAM
FACEBOOK TIKTOK YOUTUBE
FB MESSENGER
X (TWITTER)
TWITCH TV
PINTEREST
KICK
TELEGRAM LINKEDIN
SKYPE DISCORD
REDDIT SNAPCHAT
BIP
Most Downloaded
Instagram
Tiktok
WhatsApp Messenger
Telegram
Snapchat
Weplay
Facebook
Pinterest
X
TopTop
Most Used Social Media
Platforms in Türkiye
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
3 0
Source: We Are Social – Meltwater Digital 2024: October Global Statshot ReportSource: TÜİK Hanehalkı Bilişim Teknolojileri (BT) Kullanım Araştırması, 2024 Source: SensorTower State Of Mobile 2025
Most Used Social Media and Messaging Applications in Türkiye
Average Monthly Time Spent by Users in Türkiye on Social Media
Platforms via Android Devices
Average Monthly Usageof Socal Meda Platforms
%47.1 %52.9
DemographcDstrbuton
7.4
21 Hours 24 Minutes
11 Hours 54 Minutes
18 Hours 30 Minutes
9 Hours 54 Minutes
20 Hours 54 Minutes
4 Hours 30 Minutes

Most Used Social Media
Platforms in Türkiye
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
Türkiye ranks as the 10th country in the world with the highest social media platform usage, while the top
nine countries are the Philippines, the United Arab Emirates, Brazil, South Africa, Malaysia, Indonesia,
Mexico, India, and Colombia.
3 1 Source: We Are Social – Meltwater Digital 2024: October Global Statshot Report

Most Used Social Media
Platforms in Türkiye
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
As a country, we spend a significant amount of time on social media platforms. The average daily time spent
on social media channels is 2 hours and 37 minutes.
(In 2023, ths fgure was 2 hours and 44 mnutes .)
3 2 Source: We Are Social – Meltwater Digital 2024: October Global Statshot Report

Man Usage Usage Percentages
Staying in touch with family and friends 53%
Reading news 52,7%
Spending free time 47,3%
Finding content (articles, videos, etc.) 34%
Discovering products to purchase 33,9%
Finding inspiration for things to do or buy 33,1%
Sharing and discussing opinions with others 28,4%
Following or watching sports 26%
Viewing content from favorite brands 25,8%
Watching live streams 25,3%
Keeping up with current events 24,7%
Conducting work-related research or networking 24,1%
Sharing about personal life 22,2%
Finding communities with similar interests 19,5%
Following celebrities or influencers 19,5%
Main Reasons for Social Media
Usage in Türkiye
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
3 3 Source: We Are Social – Meltwater Digital 2024: October Global Statshot Report Source: We Are Social – Digital 2024 Global Overview Report

Types of Social Media
Accounts Followed in Türkiye
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
3 4
Man Usage Usage Percentages
Friends, family, and acquaintances 48.4%
Companies and brands where purchases are made 36.1%
Companies and brands being considered for shopping 33.2%
TV channels or programs 26.1%
Entertainment, meme, or parody accounts 24.4%
Sports teams and athletes 24.2%
Actors, comedians, or other artists 23.9%
Journalists or news organizations 22.9%
Restaurants, chefs, or food influencers 22%
Bands, singers, or other musicians 21.8%
Work-related contacts 19.3%
Politicians, royalty, or other prominent figures 18.1%
Work-related companies 17.1%
Travel writers or travel companies 16.9%
Beauty experts 16.8%
Source: We Are Social – Meltwater Digital 2024: October Global Statshot Report Source: We Are Social – Digital 2024 Global Overview Report

Man Usage
Finding information
Staying informed about news and events
Researching how to do things
Discovering new ideas or inspiration
Researching products or brands
Keeping in touch with family and friends
Gaming
Watching videos, TV shows, or movies
Listening to music and accessing music content
Spending free time and general web browsing
Education or study-related purposes
Managing finances and savings
Searching for places, vacations, or travel destinations
Work-related searches
Researching health issues and healthcare products
INFORMATIONINFORMATION
BRANDBRAND
NEWSNEWS
GAMINGGAMING
COMMUNICATIONCOMMUNICATION
VIDEOVIDEO
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
Main Reasons for Internet Usage
in Türkiye
3 5 Source: We Are Social – Meltwater Digital 2024: October Global Statshot Report Source: We Are Social – Digital 2024 Global Overview Report

88.8% of individuals aged 16-74 connect to the internet.
Internet usage by gender: Men: 92.2% – Women: 85.4%
Daily average internet usage in Türkiye:
6 Hours 51 Minutes
4 Hours 03 Minutes via Mobile
2 Hours 48 Minutes via PC
65.6% of daily internet usage in Türkiye takes place via mobile devices, while 34.4% occurs via computers.
Almost all mobile phone users are connected to the internet, and 60-65% of computer users also
connect to the internet.
More than 25% of internet users in Türkiye subscribe to streaming platforms such as Netflix and Prime TV.
48% of internet users in Türkiye listen to music online (Spotify, YouTube, Shazam, etc.).
35.5% of internet users in Türkiye use online translation programs.
55.5% of internet users in Türkiye watch learning and educational videos.
95.4% of internet users in Türkiye watch video content weekly, regardless of the topic.
Key Highlights on Internet
Usage in Türkiye
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
3 6 Source: We Are Social – Meltwater Digital 2024: October Global Statshot Report

Key Highlights on Internet
Usage in Türkiye
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
3 7
Only 18% of internet users in Türkiye listen to podcasts.
26.3% of internet users in Türkiye own cryptocurrency.
56.3% of internet users in Türkiye check brands’ social media accounts, follow their posts, and review
their content. Additionally, 75.6% examine the products they consider purchasing through social media
accounts, with Instagram leading in this category.
12% of internet users in Türkiye follow internet influencers and social media personalities.
50% of internet users in Türkiye use the internet to get news updates.
57.9% of internet users in Türkiye shop online every week, ranking 10th globally in this category. (Last
year, Türkiye ranked 4th.)
34.9% of internet users in Türkiye do grocery shopping online every week, placing 4th globally.
65.4% of internet users in Türkiye purchase digital content online every month.
32.8% of internet users in Türkiye own a smartwatch.
30.9% of internet users in Türkiye use VPNs, ranking 4th globally.
Source: We Are Social – Meltwater Digital 2024: October Global Statshot Report

Preferred Brands in Türkiye 2024
M o b i l e P h o n e
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
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According to the BTK 2024 Market Data Report Q2 on the Number of Mobile Devices Registered by IMEI per
Brand, more than 2.4 million mobile devices were IMEI registered in the second quarter of 2024. When
evaluated by brand, a significant portion of these devices consist of products developed by Apple and
Samsung.
Statcounter data presents similar figures. In Türkiye’s mobile phone market, Apple leads with a 24% market
share, followed by Samsung at 21% and Xiaomi at 14%. However, it is also observed that a considerable
percentage of unregistered devices and non-branded products exist in the market.
Apple Samsung XiaomiHuawei OppoRealme TecnoVivo Infinix Diğer %0%5
%10 %15
%20 %25
Source: BTK – 2024 Market Data Report Q2, Number of Mobile Devices Registered by IMEI per Brand Source: Statcounter 2024 Mobile Vendor Market Share Türkiye Data

Preferred Brands in Türkiye 2024
G a m i n g P C s
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
Performance and durability play a crucial role in gamers’ computer preferences. In Türkiye, brands such as
Monster, Lenovo, Asus, Casper, Acer, MSI, and HP stand out with high brand recognition and strong user
trust. This list highlights the brands preferred by gamers and reflects the competitive dynamics of the
gaming industry.
3 9
Monster
Lenovo Legion Asus ROG
Casper Excalibur Acer Nitro
MSI
HP Victus Dell Alienware
Diğer
%0
%20 %40
%60
%80
B r a n d A w a r e n e s s
– G a m i n g C o m p u t e r s
Methodology : The sample conssted of 25% women (100 partcpants) and 75% men (300 partcpants). Data collecton was conducted usng the CAWI (Computer-Asssted Web Intervewng) method. (Addtonal entres have been made to the lsts derved from the research.)
Source: Brands That Capture Gamers’ Hearts – Marketing Türkiye & VeriNays Report Source: Gaming in Türkiye | MENA | EU

Preferred Brands in Türkiye 2024
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
4 0
In the gaming world, performance and durability play a critical role in gamers’ computer preferences. In
Türkiye, brands such as Monster, Lenovo, Asus, Casper, Acer, MSI, and HP stand out with high brand
awareness and strong user trust. This list highlights the brands preferred by gamers and reflects the
competitive dynamics of the gaming industry.
O w n e r s h p – G a m i n g C o m p u t e r s
G a m i n g P C s
Methodology : The sample conssted of 25% women (100 partcpants) and 75% men (300 partcpants). Data collecton was conducted usng the CAWI (Computer-Asssted Web Intervewng) method. (Addtonal entres have been made to the lsts derved from the research.)
Source: Brands That Capture Gamers’ Hearts – Marketing Türkiye & VeriNays Report Source: Gaming in Türkiye | MENA | EU
Monster
Asus ROG
Lenovo Legion Casper Excalibur MSI
Acer
HP Victus
Diğer
%0%5
%10 %15
%20

LogitechAsus
Monster Razer
Steelseries HyperXCorsair
Trust Gaming RedragonA4Tech
Turtle Beach
Diğer
%0
%10
%20 %30
%40 %50
In Türkiye, when it comes to gaming equipment, the first brands that come to mind are Logitech, Monster,
and Asus. These brands have earned strong user trust with their wide product range and high-performance-
focused technologies. Although exact market shares are not fully known, brands like HyperX, Corsair, and
A4Tech are also widely recognized and followed by gamers.
Preferred Brands in Türkiye 2024
G a m i n g E q u i p m e n t
B r a n d A w a r e n e s s – G a m i n g A c c e s s o r i e s / E q u i p m e n t
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
4 1
Methodology : The sample conssted of 25% women (100 partcpants) and 75% men (300 partcpants). Data collecton was conducted usng the CAWI (Computer-Asssted Web Intervewng) method. (Addtonal entres have been made to the lsts derved from the research.)
Source: Brands That Capture Gamers’ Hearts – Marketing Türkiye & VeriNays Report Source: Gaming in Türkiye | MENA | EU

LogitechMonster RazerAsusSteelseries Diğer %0
%10
%20 %30
%40
Beyond brand awareness, ownership rates among gamers are equally noteworthy. The rankings shift in this
regard, with Logitech and Monster leading in gaming equipment ownership, while Razer and Asus also
command a significant user base. These results indicate that brands have gained user trust by offering
products that meet gamers’ needs.
Preferred Brands in Türkiye 2024
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
4 2
G a m i n g E q u i p m e n t
O w n e r s h p – G a m i n g A c c e s s o r i e s / E q u i p m e n t
Methodology : The sample conssted of 25% women (100 partcpants) and 75% men (300 partcpants). Data collecton was conducted usng the CAWI (Computer-Asssted Web Intervewng) method. (Addtonal entres have been made to the lsts derved from the research.)
Source: Brands That Capture Gamers’ Hearts – Marketing Türkiye & VeriNays Report Source: Gaming in Türkiye | MENA | EU

RampageXDriveHawkCorsair TürksitMarkasız %0
%10
%20 %30
%40
When it comes to gaming chairs in Türkiye, brands like Rampage, XDrive, Hawk, and Corsair stand out. With
their ergonomic designs, durability, and stylish appearance, these brands attract gamers’ attention. Key
factors influencing gamers’ choices include lumbar and neck support, which enhance comfort during long
gaming sessions. By offering products in various price segments, these brands cater to a wide range of users.
Additionally, brands such as Cougar, SteelSeries, and Razer are gaining increasing recognition and
popularity in the Turkish market.
Preferred Brands in Türkiye 2024
G a m i n g C h a i r s
B r a n d A w a r e n e s s – G a m i n g C h a i r s
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
4 3
Methodology : The sample conssted of 25% women (100 partcpants) and 75% men (300 partcpants). Data collecton was conducted usng the CAWI (Computer-Asssted Web Intervewng) method. (Addtonal entres have been made to the lsts derved from the research.)
Source: Brands That Capture Gamers’ Hearts – Marketing Türkiye & VeriNays Report Source: Gaming in Türkiye | MENA | EU

One of the most influential factors affecting gamers’ purchasing decisions is the price-performance ratio.
Given the economic conditions in Türkiye, this is a perfectly rational approach, especially when viewed from
a gamer’s perspective.
Criteria Influencing Purchase
Decisions in Türkiye
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
Factors Influencng Purchases
Affordable Price / Performance & Promotions
Brand Trust & Quality
Design
Recommendations from Friends & Social Circles
Technical Specifications & Customizability
Positive / Negative Reviews About the Product
Product Ratings (On Purchasing Platforms)
Review Videos / Blogs (Influencers, Tech Channels & Websites)
Customer Support & Satisfaction
After-Sales Services
Delivery & Logistics
Payment Convenience / Payment Options
Support for Local Brands
Eco-Friendly Products
4 4 Source: Gaming in Türkiye I MENA I EU

10 Minutes30 Minutes 1 Hours1 – 2 Hours 2 – 4 Hours1 – 10 Hours 10 Hours+ %0%5
%10 %15
%20 %25
%30
Almost all age groups in Türkiye play mobile games. When we look at the demographic characteristics of
mobile gamers in Türkiye, we see that the 18-44 age group constitutes the majority of mobile game users.
(First place: 25-34 age group, second place: 18-24 age group, third place: 35-44 age group.)
At the same time, mobile games appeal to different age groups as they offer a wide variety of content and
can be easily played anytime and anywhere.
10% 15% 20% 25+% 20% 1-2%
D a i l y T i m e S p e n t o n M o b i l e G a m e s
Due to lmted data avalablty, averagevalues have been used for ths analyss. Whlecalculatng the data, the demographcaverages of players from the gamecompanes we collaborate wth were takenas a bass. These averages were derved wthout dfferentatng between dfferentgame genres or player types, provdng ageneralzed estmaton. Age and genderpercentages may vary dependng on thegame genre.
1 8 – 2 4 y a ş 2 5 – 3 0 %
2 5 – 3 4 y a ş 3 5 – 4 0 %
3 5 – 4 4 y a ş 2 5 ( + / – ) %
4 5 – 6 5 y a ş 1 0 ( + / – ) %
A g e R a n g e
5%
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
Turkish Mobile Gamer Habits
4 5 Source: Gaming in Türkiye I MENA I EU

In 2024, the Shooter | Battle Royale category was
the most time-consuming mobile game genre in
Türkiye.
This genre accounted for 10.47% of total playtime,
with PUBG Mobile leading the way thanks to its
competitive and immersive gameplay. Following
closely behind, the Sports | Realistic Sports category
took 10.37% of the total playtime, with EA SPORTS
FC™ Mobile Soccer being the top choice among
football fans.
In third place, Strategy | MOBA games accounted
for 9.26% of the total time spent, with Brawl Stars
attracting a large player base. Meanwhile,
Simulation | Sandbox games took 8.60%, appealing
to players who enjoy creative and exploration-based
experiences.
Despite being banned in Türkiye, Roblox remains a
favorite among players in this category. These
findings clearly highlight that Turkish gamers have a
balanced interest in both competitive, multiplayer
experiences and more relaxing, casual games.
M o s t T i m e – C o n s u m i n g G a m e S u b g e n r e s
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
Turkish Mobile Gamer Habits
4 6 Source: SensorTower State Of Mobile 2025

When we look at the favorite game genres of mobile players in Türkiye, we see that, despite minor ranking
differences, the overall preferences are similar on both iOS and Android.
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
Turkish Mobile Gamer Habits
4 7
Why Do They Play Moble Games?
Entertainment
Sense of Relaxation / Stress Reduction
Feeling of Freedom
Progression / Development / Mastery
Sense of Creation / Creativity
Achievement / Rewards and Gains
Socialization / Friendship
Exploring New Technologies
Education and Learning
ANDROID – Category
Strategy
Action
Board
Casual
Sports
Role-Playing
Puzzle
Adventure
Card
Simulation
Casino
Arcade
Racing
Word
Other
IOS – Category
Strategy
Action
Simulation
Casual
Role-Playing
Puzzle
Card
Board
Sports
Adventure
Casino
Family
Racing
Word
Other
(Ranked by the number of downloads.)
Personal Interests and Smultaneous Actvtes
Listening to Music
Watching Television
Social Media
Movies / TV Shows
Watching Online Videos
Listening to Podcasts
Chatting with Friends
Source: SensorTower State Of Mobile 2025

Besides choosing a game based on their favorite genre(s), the factors influencing why mobile gamers play a
particular game are also important. These factors generally vary depending on age groups and their
preferences.
Whch In-Game Motvatons Influence Gamers’ Choces?
Ability to download the game for free
Game design and graphics
Storyline and narrative
Sound and music quality
Activeness of the gaming community
In-game reward systems
Customization options within the game
Non-intrusive advertisements
Ability to play online with friends (Co-Op mode)
Option to play offline solo
Ability to make friends and chat within the game
Knowing and trusting the game developer
Frequent updates and new content
Competitive gameplay environment
Availability on multiple platforms
Cross-Play / Cross-Platform support
Manageable game duration (short-session games)
Educational and learning features
Support for eSports or professional tournaments
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
Turkish Mobile Gamer Habits
4 8 Source: Gaming in Türkiye I MENA I EU

G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
Turkish Mobile Gamer Habits
4 9
0510 1520 25
Strategy
Casino
Puzzle
Shooter
Role-Playing Sports
Simulation Tabletop
Moble Game Genres by Consumer Spendng
An analysis of mobile gamers’ spending habits in
2024 reveals that the Strategy, Casino, and Puzzle
genres lead in revenue generation.
Strategy games, despite not having a very high active
player base, continue to maintain their top position in
revenue each year. These games provide a deep and
immersive gaming experience, making them an
essential choice for players looking for long-term
engagement.
The Shooter category consistently secures a place in
rankings both in terms of player count and revenue.
Other notable categories include Role-Playing (RPG),
Puzzle, Casino, Sports, and Simulation games, which
also contribute significantly to overall mobile gaming
revenue.
Another category that has rapidly gained popularity in the last 2-3 years is Tabletop games. These games are
typically played on a table or flat surface and include genres such as board games, card games, dice games,
miniature war games, and tabletop role-playing games. In 2024, while the leading categories continue to
dominate mobile gaming revenue, innovative mechanics, improved graphics, and rewarding systems remain
key factors influencing players’ spending decisions.
Source: SensorTower State Of Mobile 2025

G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
Turkish Mobile Gamer Habits
5 0 Source: SensorTower State Of Mobile 2025
Moble Game Genres by Consumer Spendng

G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
Turkish Mobile Gamer Habits
5 1
0510 1520 25
Simulation
ArcadePuzzle
Lifestyle Action
Shooter
Strategy Racing
Moble Game Genres by Number of Downloads
The 2024 mobile game download data reveals that
Simulation and Arcade genres are the most preferred
categories among players. These genres lead in
download numbers due to their easy accessibility and
content that appeals to a broad audience.
Puzzle and Lifestyle games stand out with their
intelligence-focused mechanics and dynamic
gameplay structures. These genres, in particular, have
become favorites among players seeking short-term
entertainment. Additionally, Shooter and Action
games continue to be fan favorites, thanks to their
competitive and engaging nature.
Although Strategy games hold a strong position in
consumer spending, they lag behind other genres in
download numbers. However, they remain popular
due to the in-depth gaming experience they offer,
making them one of the top categories for long-term
player engagement.
Source: SensorTower State Of Mobile 2025

G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
Turkish Mobile Gamer Habits
5 2 Source: SensorTower State Of Mobile 2025
Moble Game Genres by Number of Downloads

G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
Turkish Mobile Gamer Habits
5 3 Source: SensorTower State Of Mobile 2025
Moble Game Subgenres by Download Numbers Moble Game Subgenres by In-Game Revenue

Digital TV
Gamng
Entertanment
AI Crypto
Socal Meda
Shopping
Food
Music
General Moble App Preferences of Turksh Gamers (Based on Actve Users)
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
Turkish Mobile Gamer Habits
Navigation
PhotoVideo
Health
Life-Style
5 4 Source: Gaming In Türkiye | MENA | EU

Android Ecosystem in Türkiye:
Games
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
5 5
Among the 74,173 active game publishers on Google Play, 1,339 Turksh publshers account for 2%. (In 2023,
there were 2,516 Turksh publshers among 167,256 game publshers.)
Turkish publishers offer 5,783 games out of 249,165 games on Google Play. (In 2023, ths number was 9,658
games.)
The average rating of Turkish publishers’ 5,783 games on Google Play is 2.86 out of 5. (In 2023, ths ratng was
3.95.) This is slightly lower than the overall average rating of all mobile games, which is 2.96.
3% of Turkish publishers’ games are in the paid category. (Ths rato remaned the same as n 2023.) 77% of
Turkish publishers’ games contain in-game ads.
(Ths rato was 75% n 2023.) 31% of Turkish publishers’
games offer in-app purchases.
(In 2023, ths was 22%.)
36% of Turkish mobile game publishers release their games on both Google Play and App Store. (In 2023,
ths rato was 26%.)
Methodology : The data shared on ths page has been compled from open sources and reports, ncludng 42matters.com. However, we cannot ndependently verfy the absolute accuracy or comprehensveness of the data.In partcular, statstcs such as the number of Turksh publshers and developers are lmted by the scope of current data collectonmethods. Therefore, ths nformaton s provded to offer a general overvew and should not be consdered as a defntve assessment.
Source: 42matters.com – Türkiye Mobile Gaming Statistics 2024

G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
Android Ecosystem in Türkiye:
Apps
5 6
Among 550,435 publishers on Google Play, 3,471 Turksh publshers account for 1%. (In 2023, ths number
was 5,634 Turksh publshers out of 1,013,195 publshers.)
Out of 1,856,027 apps on Google Play, Turkish publishers offer 12,024 apps. (In 2023, there were 21,374 apps
from Turksh publshers out of 3,263,079 apps.)
The average rating of Turkish publishers’ 12,024 apps on Google Play is 3.25 out of 5. (In 2023, the ratng was
3.84.) This is higher than the overall average rating of all mobile apps, which is 2.52.
7% of Turkish publishers’ apps are in the paid category. (In 2023, ths was 6%.) 41% of Turkish publishers’ apps
contain ads.
(In 2023, ths was 39%.) 22% of Turkish publishers’ apps offer in-app payments. (In 2023, ths was
13%.)
When looking at the distribution of Turkish publishers’ apps, 68% are in various categories, and 32% are
games.
(In 2023, ths was 69% to 31%.)
Source: 42matters.com – Türkiye Mobile Gaming Statistics 2024
Methodology : The data shared on ths page has been compled from open sources and reports, ncludng 42matters.com. However, we cannot ndependently verfy the absolute accuracy or comprehensveness of the data.In partcular, statstcs such as the number of Turksh publshers and developers are lmted by the scope of current data collectonmethods. Therefore, ths nformaton s provded to offer a general overvew and should not be consdered as a defntve assessment.

G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
BlueStacks now.gg
A Big Potential For Türkiye
5 7
BlueStacks was born in 2011 from a simple idea—why couldn’t mobile games run on a PC?
The team built a beta to solve this, but the name came about in an unexpected way. As we
debated over coffee, a stack of blueberry pancakes landed on the table. Someone
recommended, “How about BlueStacks?” It stuck. That same drive to break barriers led to
now.gg, making gaming even simpler—no downloads, no waiting, just click and play.
The story of BlueStacks and now.gg. How dd the dea for BlueStacks orgnate?
Can you share the story behnd ts creaton?
References for data: Source 1, 2, 3, 4, 5
R O S E N S H A R M A
C H I E F E X E C U T I V E O F F I C E RN O W . G G

R O S E N S H A R M A
C H I E F E X E C U T I V E O F F I C E RN O W . G G
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
5 8
now.us company is the world’s 3rd largest mobile game distributor after Apple Store and
Google Play. It has its own stores for PC/Mac (BlueStacks) and Cloud (now.gg) apart from
partnerships with most leading alternative app stores. With just two lines of code, games get
published to PC/Mac via the BlueStacks Store; Cloud via the now.gg Store or developer
website; 3rd party Stores such as Amazon, OneStore, Huawei, Xiaomi; and new distributions
to Line, Discord, and Telegram—expanding reach like never before. For gamers, now.gg offers
a fast & optimized gameplay experience for the largest catalog of games on their platform of
choice, with the best deals and promotions for in-game items.
What was the process of establshng now.gg lke?
What nnovatons have you brought to the moble gamng ndustry?
BlueStacks now.gg
A Big Potential For Türkiye
References for data: Source 1 , 2, 3, 4, 5

G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
5 9
Türkiye is rapidly becoming a global gaming powerhouse, as reflected in the growing
number of active startups, particularly in Istanbul. With major acquisitions, strong
investments, and a young, talented workforce, the country is emerging as a key player in the
gaming world, especially in mobile gaming. Türkiye’s mobile gaming sector’s revenue is
projected to approach or exceed $1 billion by 2029. Notably, the country has over 45 million
domestic gamers, and Turkish studios collectively reach hundreds of millions of players
worldwide, solidifying Türkiye’s position in the global market.
How do you evaluate the gamng ecosystem n Türkye?
What do you thnk about ts poston n the global market?
At BlueStacks and now.gg, we help game studios reach more players with less friction.
BlueStacks brings mobile games to PC and Mac, unlocking a global audience that prefers a
bigger screen and better controls. now.gg goes further by removing device limitations
entirely. Games run instantly in the cloud, playable on any device, anywhere, with just a link.
With nowSDK, developers can publish their games across multiple platforms with just two
lines of code. From the BlueStacks Store and now.gg Store to Amazon, Samsung, Xiaomi,
Huawei, and even social platforms like LINE, Discord, and Telegram, we make distribution
seamless. The goal is simple: expand reach, improve engagement, and drive revenue without
extra effort. We’re with developers at every stage, helping them bring their games to a global
audience.
What opportuntes do you offer to studos that want to collaborate wth now.gg or
BlueStacks? How can you support them n ther journey?
BlueStacks now.gg
A Big Potential For Türkiye
References for data: Source 1 , 2, 3, 4, 5
R O S E N S H A R M A
C H I E F E X E C U T I V E O F F I C E RN O W . G G

R O S E N S H A R M A
C H I E F E X E C U T I V E O F F I C E RN O W . G G
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
6 0
Türkiye’s gaming industry is expanding rapidly, and to compete globally, developers must
look beyond traditional mobile and app stores. Cross-play is important, as games that run on
PC, mobile, and cloud reach a wider audience and drive higher engagement. Monetization
models must adapt, leveraging cloud distribution, in-game purchases, and social-driven
engagement to unlock new revenue streams. Localization is key, as culturally relevant
content can differentiate a global hit from an average release. Distribution is evolving, with
players discovering and accessing games instantly through cloud and social platforms,
eliminating the need for downloads. The studios that remove friction and meet players
where they are will succeed in the global market.
What advce would you gve to Turksh game developers?
What should they focus on to succeed n the global market?
BlueStacks now.gg
A Big Potential For Türkiye
References for data: Source 1 , 2, 3, 4, 5

G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
Why is Localization Essential for
Turkish Gamers?
6 1
According to the 2024 English Proficiency Index conducted by Educaton Frst Englsh Language School
with participation from 116 countries worldwide, Türkiye has shown slight improvement compared to the
previous year.
The ranking indicates that the Netherlands remains number one in English proficiency, just as in previous
years. Türkiye, on the other hand, has moved up one spot, rising from 66th to 65th place out of 116 countries.
Source: Education First English Language School English Proficiency Index List 2024

G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
Why is Localization Essential for
Turkish Gamers?
6 2
In 2012, Türkiye demonstrated strong performance by ranking 32nd in the English Proficiency Index. However, in
the following years, the country’s overall ranking declined. By 2018, Türkiye had fallen to 73rd place, and in 2019, it
dropped further to 79th place. In 2020, Türkiye made a remarkable recovery, climbing 10 spots. By 2022, the
country regained momentum, reaching 64th place. Although it slipped to 66th place in 2023, Türkiye improved
again in 2024, rising to 65th place.
Localization holds significant importance in two key aspects: First, given that the foreign language proficiency rate
in Türkiye is not very high, it is crucial to ensure that games are accessible to all players. Second, allowing players to
experience games in their native language and with culturally relevant content enhances their overall enjoyment.
The gaming industry has recognized that localization is one of the most effective ways to reach Türkiye’s dynamic
player base and build a deeper connection with them. Large and mid-sized game companies are increasingly
focusing on voiceovers, translations, and culturally adapted in-game elements to appeal to Turkish players.
However, it is essential to understand that successful localization goes beyond translation, making a significant
difference in player engagement.
Of course, understanding that localization is not just about translation or adding an
Ottoman element to a game is a crucial factor for success.
Several key elements contribute to effective localization, including: working with an
expert team, ensuring error-free translations, using fonts that support Turkish special
characters (Öö, Çç, Şş, ı, İ, Üü, Ğğ), considering text length for proper UI placement,
and adapting to Turkish sentence structure, where verbs appear at the end.
Additionally, selecting the right voice actors, removing potentially sensitive religious or
political content that may disturb Turkish players, and maintaining cultural accuracy
are just some of the many factors that play a vital role in localization success.
Source: Gaming In Türkiye | MENA | EU

G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
Why is Localization Essential for
Turkish Gamers?
6 3
Language and Wrtng Accuracy: In localization efforts, ensuring grammatical accuracy and error-free
writing is crucial for gaining players’ trust. Therefore, translations must be handled by expert teams who
are proficient in the target language. However, accurate translation alone is not enough. The natural flow
of dialogues, clarity and readability of commands, and consideration of regional language differences are
also essential. For example, spoken Turkish and formal Turkish have significant differences, and these
distinctions must be adapted appropriately to match the tone and theme of the game.
Adaptaton to the Characterstcs of Turksh: The unique features of the Turkish language influence
both technical and aesthetic decisions in the localization process. For example:
Proper font selection and game engine compatibility are essential to support Turkish characters such
as Ö, Ç, Ş, ı, İ, Ü, and Ğ.
In Turkish sentence structure, verbs typically appear at the end of the sentence, which can sometimes
cause text overflow in UI elements. To prevent such issues, text length must be carefully optimized.
Correct alignment of menus and subtitles directly impacts the player experience. Misaligned text or
missing Turkish characters can disrupt immersion and distract players.
Voceover Qualty : Voiceover is one of the most noticeable and player-recognized aspects of
localization. Selecting the right voice actors is crucial to bringing in-game characters to life. During the
voiceover process:
The natural flow of dialogues should be preserved, ensuring that the intonation and speaking style
match what Turkish players are familiar with.
Synchronization must align with the phonetic structure of Turkish; especially in animated scenes,
speech should be properly synced with character movements.
Game-specific terms and jargon should be translated accurately, maintaining their intended meaning
and context within the game world.
Source: Gaming In Türkiye | MENA | EU

G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
Why is Localization Essential for
Turkish Gamers?
6 4
Cultural Senstvty: The Turkish gaming community is highly sensitive to religious and political themes.
Therefore, during the localization process, elements that might cause discomfort among players should
be carefully analyzed:
References to sacred values, religious holidays, or religious themes should be handled sensitively,
avoiding negative connotations.
Political content within the game’s storyline should be carefully evaluated. Phrases or symbols that
could lead to misinterpretation should be adjusted or modified.
Humor elements should be adapted to resonate with Turkish culture; what may be funny for foreign
players might be meaningless or even offensive to Turkish players.
Effectve Use of Cultural Elements : Proper integration of cultural elements during localization
enhances player engagement and immersion. However, this should not be limited to simply adding
superficial Ottoman or Turkish cultural references. For example:
In historical games, references to the Ottoman Empire or Turkish mythology should be realistically
and thoroughly portrayed, ensuring historical accuracy and cultural depth.
In modern-themed games, elements reflecting Türkiye’s contemporary culture can be incorporated;
for example, Turkish street food, local music, or characters using common Turkish expressions to
enhance authenticity.
Importance of Techncal Detals and Optmzaton:
All language files should be optimized to ensure that in-game texts display correctly across different
device screens.
Turkish characters must function properly within the game engine. Missing or incorrect character
rendering can undermine player trust in the game.
Post-translation testing should be conducted thoroughly to ensure that all texts are placed in the
correct context and that content remains consistent throughout the game.
Source: Gaming In Türkiye | MENA | EU

Music plays an integral role in the gaming experience, shaping emotional responses, supporting cognitive
processes, and enhancing overall player satisfaction. Research has consistently shown that in-game music
serves functional purposes, such as creating atmosphere and enriching storytelling. Additionally, players
have long been observed to personalize their gaming experiences by selecting different music genres to
accompany their gameplay.
Players do not solely rely on the music provided within the game; instead, many create custom playlists,
elevating their gaming experience to a more personal level. Furthermore, there is a strong connection
between players’ music preferences and the genres of games they play.
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
Music is an Indispensable Part of
Gaming
6 5
Most Lstened Artsts on Gamng Consoles n Türkye 2024
Lvbel C5
UZI
BLOK3
Semicenk
cakal
Motive
Batuflex
Ati242
Travis Scott
Era7capone
Source: Spotify 2024 Özeti

G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
Music is an Indispensable Part of
Gaming
6 6
Most Lstened Albums n Türkye 2024
Manifesto – Ati242
7EDI – Era7capone
EL CHAVO – UZI
OBSESİF – BLOK3
ROMANTİK – Motive
Fatih – Mabel Matiz
Kan – UZI
Nefes – Derya Uluğ
Yaramızda Kalsın – Onur Can Özcan
Silah Gibi – Cash Flow
Most Lstened Artsts n Türkye 2024
Semicenk
Lvbel C5
Sezen Aksu
BLOK3
UZI
Ati242
Motive
Hande Yener
Dedublüman
cakal
Most Lstened Songs n Türkye 2024
CISTAK – Era7capone, Batuflex, Narco
Lan – Zeynep Bastık
DOĞUŞTAN BERİ HAKLIYIM (tmm) – Lvbel C5
Sezen Aksu – Lvbel C5
Yakışıklı – KÖFN, Simge, Salman Tin
Sen Bilmezsin – Dedublüman
SUBMARINER – AKDO, Lvbel C5
Yansıma – Derya Uluğ, Asil Gök
Renklensin – Reynmen
Dale Don Dale – ElMusto
Source: Spotify 2024 Özeti

G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
Characteristics of Turkish Gamers
6 7
04
Gamers Aged 12 – 18
03
Gamers Aged 18 – 24
02
Gamers Aged 25 – 30
01
Gamers Aged 30 – 40
Source: Gaming In Türkiye | MENA | EU

G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
Characteristics of Turkish Gamers
6 8
04
Gamers Aged 12 – 18
03
Gamers Aged 18 – 24
02
Gamers Aged 25 – 30
01
Gamers Aged 30 – 40
Employment Status: They
work full-time.
Devce Usage: Use PC,
consoles, and mobile devices.
Gam ng Mot vat on: Play for
entertainment, stress relief, and
socialization.
T me Spent: Prefer gaming
late at night.
Purchas ng Power: Make
purchases with their own
earnings.
General Character st cs:Invest in technology, prioritize
performance.
Educat on & Work: University
students or part-time workers.
Dev ce Usage: Prefer laptops
and consoles.
Gam ng Mot vat on: Play for
self-expression and
competition.
T me Spent: Stay awake until
late hours.
Purchas ng Power: Starting
to manage their budget.
General Character st cs:Have diverse hobbies and are
highly active in the digital
world.
Educat on Level: Middle and
high school students.
Dev ce Usage: Use their family’s
phones.
Gam ng Mot vat on: Play for
entertainment and socialization.
T me Spent: Limited time due
to school; sleep early.
Purchas ng Power: Limited,
dependent on allowance.
General Character st cs: Highly
proficient in the digital world,
value in-game social activities.
Work & Fam ly Balance: They
play games between work and
family responsibilities.
Dev ce Usage: Prefer phones,
laptops, and consoles.
Gam ng Mot vat on: Play for
relaxation and entertainment.
T me Spent: Typically play for
short durations in the evening.
Purchas ng Power: Strong,
but they are selective.
General Character st cs:Experienced and selective in
the digital world, gravitating
towards specific games and
content.
Source: Gaming In Türkiye | MENA | EU

A Visual World / Universes with Unique Aesthetics
Immersive Universes with Captivating Storylines
Worlds Offering a Taste of Every Genre
Universes Where Every Emotion is Felt at Its Peak
The Joy of Trading Within Games Under That World’s Rules
Friendship & Teamwork
Fun / Relaxation / A Hobby
Competition: The Desire to Win, Learning from Losses
Prestige / Becoming Famous Within the Game
Constantly Evolving Worlds & New Discoveries
Becoming a Hero in the Worlds of Your Dreams
Opportunity to Become a Professional Player / Gaming Career
Perspectves of Turksh Gamers Regardng Games
Excitement
Stress
Victory
Enjoyment
Anger
Sadness
Curiosity
Happiness
Impatience
Ambition
Struggle
Defeat
Responsibility
Habit
Emotons
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
Characteristics of Turkish Gamers
6 9 Source: Gaming In Türkiye | MENA | EU

For Fun and Enjoyment (As a Hobby and for Pleasure)
For Social Prestige and Status
To Progress Faster and More Easily in the Game
To Compete (Including Esports)
To Enhance the In-Game Experience (Customization Options)
To Access Seasonal Content
To Take Advantage of Subscription Benefits
To Play Comfortably Without Seeing In-Game Ads
To Support a Favorite Game or Developer
For Discounts or Special Offers
To Unlock Extra / Exclusive Playable Content
For In-Game Collections (Rare and Unique Items)
To Participate in Early Access and Beta Testing
Why Do Turksh Gamers (and Gamers n General) Spend Money?
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
Characteristics of Turkish Gamers
7 0 Source: Gaming In Türkiye | MENA | EU

The beverages consumed while gaming vary based on player habits and game genres. According to new
data, 2024 has seen notable shifts in beverage consumption rates between mobile and PC gamers.
Most players engage in gaming at their desks, and during long gaming sessions, the beverages they
consume have been identified as an important complementary factor to their overall gaming experience.
*
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
Beverages Consumed by Turkish
Gamers While Playing Games
7 1
Water, with a 78% preference, continues to be the most
common choice among all gamer groups. Additionally,
there is an increasing interest in healthier alternatives
such as ayran and iced tea.
Mobile gamers consume less during gameplay and
generally prefer easily accessible beverages.
PC gamers, who spend long hours at their desks, prefer
hot drinks and traditional beverages like cola. The 18-25
age group shows a strong interest in energy drinks and
fruit-flavored sodas.
Among PC gamers, hot tea (36%) and coffee (34%) stand
out as the most consumed beverages, mainly for energy
and concentration during long play sessions. Energy
drinks, preferred by 26% of the 18-25 age group, are
consumed more frequently during mobile gaming
sessions. %0 %20 %40 %60%80
Water
Coke
Hot Tea
Hot Coffee
Fruit-Flavored Soda Cold Tea
Energy Drink
Flavored Mineral Water Ayran
Other %78
%46
%36
%34
%28
%27
%26
%24
%15
G e n e r a l C a t e g o r y B a s e d
B r a n d B a s e d
%35 %11 %7 %6 %5
Source: Marketing Türkiye, VeriNays, 2024 Gaming Beverage Research Source: Gaming In Türkiye | MENA | EU

Global studies reveal that, contrary to the widespread misconception that gamers have extremely unhealthy
eating habits, their nutritional choices are not significantly different from those of their peers. While chips
remain the most commonly preferred snack among gamers, nuts and fruits are also among the frequently
consumed options.
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
Turkish Gamers’ Eating Habits
7 2
%0 %20 %40%60 %80
Döner
Hamburger Pizza
Lahmacun – Pide Çiğ KöfteKebap
Tantuni
G a m e r s ‘ F o o d P r e f e r e n c e s
75%
64%
52%
49%
43%
31%
24%
ChipsNuts & SeedsChocolate / Chocolate-Covered WafersFruitPopcornCrackers / Savory BiscuitsSweet Biscuits / CookiesHomemade Sweet Snacks (cake, biscuits, etc.)Packaged Cakes (Topkek, Popkek, Dankek, etc.)Ice CreamFrench FriesHomemade Savory Snacks (crackers, etc.)Dried Fruits (dried apricots, raisins, etc.)Desserts (milk-based / syrup-based sweets)PizzaHamburgerToast / Yengen, etc.Home-Cooked MealsPide / LahmacunSandwichNuggets / Chicken Bites / Chicken WingsOnion RingsMozzarella Sticks / Cheese SticksOther
G e n e r a l F o o d P r e f e r e n c e s
F a s t F o o d B r a n d s
Source: Marketing Türkiye, VeriNays, 2024 Gaming Beverage Research Source: Gaming In Türkiye | MENA | EUSource: SensorTower State Of Mobile 2025
A p p l i c a t i o n s

GAMING INDUSTRYAND GENERAL
INFORMATION IN TÜRKİYE

The year 2024 was a strong one for the Turkish gaming industry. Despite a 35% increase in the dollar
exchange rate ($1 = 24 TL to 32.51 TL), the industry achieved 39.65% growth in dollar terms, reaching $810
million in revenue. The number of players exceeded 48 million, while mobile games remained the
dominant segment, generating $490 million in revenue. Investments in PC and console games also
increased, enhancing market diversity and global competitiveness.
The bans on Roblox and Discord throughout the year had negative effects on gaming communities, yet
Turkish-made games gained recognition by winning Steam Awards, showcasing the innovative power and
global adaptability of local developers.
On the investment front, nearly $120 million was invested in the gaming sector in 2024. The global success
of unicorn gaming companies like Dream Games and Peak Games once again proved the strong
foundations of Türkiye’s entrepreneurial ecosystem.
A major technological milestone was the introduction of Türkiye’s first quantum computer, QUANT, which is
expected to simplify complex gaming processes such as big data analysis and simulations. Such
advancements could position Türkiye as a technology hub in gaming. However, for the industry’s growth to
remain sustainable, regulatory frameworks must be carefully managed, gaming communities should be
supported, and government incentives for the sector should be expanded.
Overall, 2024 was a year filled with opportunities for Türkiye’s gaming industry. The integration of
technological innovations, global partnerships, and the success of local games strengthened the sector,
while challenges provided valuable lessons for sustainable growth. With its young and creative workforce,
Türkiye has the potential to push the gaming industry to even greater heights in the future.
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
Gaming Market in Türkiye
7 4

G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
Gaming Market in Türkiye
7 5 Source: *SensorTower State Of Mobile 2025
2023 2024
Industry Size (In USD Terms) Exchange Rate Industry Size (In USD Terms) Exchange Rate
580 Million USD 24 TL 810 Million USD 32.51 TL
2023 2024
Industry Size (In TL Terms) Industry Size (In TL Terms)
13.920.000.000 TL 26.333.100.000 TL
We wanted to provide a clearer picture of the market’s size by adding a brief explanation here.
Taking exchange rate fluctuations into account, we can confidently say that the Turkish gaming industry has
experienced real growth. Despite the impact of currency devaluation, the industry showed actual expansion.
While the sector grew 39.65% in dollar terms, the growth in Turkish Lira terms was 89.17%.
According to 2024 data from the State of Mobile 2025 report, a significant portion of mobile app market
revenue in Türkiye is generated by foreign game companies and publishers. The share of Turkish game
companies in in-app purchase (IAP) revenues is reported as 5.7%, indicating a relatively low market share.
Let’s convert the industry’s size for the past two years from USD terms to TL and make a comparison.

The Most Remarkable Developments n 2024
Roblox Ban n Türkye
In 2024, the ban on Roblox in Türkiye had a profound impact on the gaming community. The official reason
for the restriction was to enhance digital safety for children and prevent inappropriate content on the
platform. However, since Roblox is a major hub for game development and one of the most popular
platforms among young players, the ban sparked significant debate within the industry. As a result, both
developers and players began seeking alternative solutions.
From our perspect ve, th s dec s on has certa n shortcom ngs when cons dered from a broader perspect ve.
Ensur ng d g tal safety for ch ldren cannot be ach eved solely through platform bans. Parental nvolvement
act vely mon tor ng and gu d ng ch ldren’s gam ng exper ences plays a cr t cal role n th s process.
Moreover, nstead of completely shutt ng down a platform, a more effect ve and fa r approach would be to
dent fy and remove problemat c content. Th s would allow the platform to ma nta n ts pos t ve
opportun t es wh le address ng concerns. A more susta nable strategy should focus on collaborat ng w th
platforms to enhance content moderat on and mprove safety measures. F nally, such bans could
underm ne fore gn nvestor conf dence n the Turk sh gam ng sector. Bann ng major platforms l ke Roblox
may create uncerta nty for other nternat onal compan es, potent ally slow ng down ndustry growth and
d scourag ng future nvestment.
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
Gaming Market in Türkiye
7 6

The Most Remarkable Developments n 2024
Dscord Ban n Türkye
In 2024, the ban on Discord in Türkiye had a significant impact, particularly on gaming communities and
developers. For gamers, Discord was not just a communication platform—it served as a hub for
communities, where tournaments were organized and in-game strategies were discussed. This restriction
has resulted in notable losses for the Turkish gaming industry, especially in terms of player experience and
community engagement.
The ban of Discord resulted in gaming communities losing their primary communication channels, leading to
the fragmentation of these groups. Additionally, for independent game developers and small studios, the loss
of a free and accessible platform like Discord posed a significant challenge in their game development
processes. Young game developers, in particular, relied on Discord for sharing ideas, forming teams, and
testing their games, making its absence a major obstacle for the growth of the local indie development scene.
From our perspectve, nstead of completely shuttng down Dscord, a collaboratve approach focused on
dentfyng and removng harmful content from the platform would have been more effectve. Addtonally,
encouragng Dscord to establsh local offces or comply wth local regulatons could have been a more balanced
soluton. Ensurng the contnuty of communtes and mantanng ndustry collaboratons requres a sustanable
approach that benefts both players and developers. A more strategc and balanced approach would not only
support the ndustry’s growth but also enhance dgtal safety wthout dsruptng the gamng ecosystem.
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
Gaming Market in Türkiye
7 7

The Most Remarkable Developments n 2024
Instagram Temporary Ban n Türkye
In 2024, the three-day shutdown of Instagram negatively impacted not only the gaming industry but also
many other sectors. Within the gaming industry, Instagram played a crucial role in both advertising and
social media engagement. The platform was widely used for direct communication with players, keeping
communities active, and promoting new game releases. The temporary restriction created a significant gap
in the industry, disrupting marketing strategies and player interactions.
The disruption of advertising campaigns run by gaming companies on Instagram and the reduction in
player information flow led to a temporary stagnation in the industry. The absence of such a key platform
caused frustration among content creators, streamers, and advertisers within the gaming sector, affecting
marketing strategies and engagement efforts.
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
Gaming Market in Türkiye
7 8

The Most Remarkable Developments n 2024
Land of the Crescent: Games from Türkye – Hlal Dyarı
First held in 2023, Land of the Crescent is a third-party Steam event aimed at showcasing the strengths of
the Turkish gaming industry and its rich cultural diversity to players worldwide. Supported by Bahçeşehir
University and organized by BUG Lab TEKMER, the event continued its success in 2024, further cementing
its place as a key platform for promoting Turkish game developers on the global stage.
In the first event, nearly 70 games were showcased, while in 2024, this number soared to 253 Turkish-made
games. This festival has become a crucial platform for highlighting the creativity and potential of Turkish
game developers on the global stage.
The event has been positively received by both game developers and players. However, some feedback has
emphasized the need for expanding its reach to a broader audience and enhancing promotional efforts to
maximize its impact.
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
Gaming Market in Türkiye
7 9

The Most Remarkable Developments n 2024
Curve Anmatons – The Success of Lars Bar
Curve Animation won the “Most Innovative Gameplay” Award at the Steam Awards 2024 with its
groundbreaking game, Liars Bar. Becoming the winner in this category, Liars Bar made a huge impact in the
gaming world in 2024. This achievement stems from the game’s innovative mechanics and immersive
design, offering players a unique experience.
At its core, the game challenges players to uncover each other’s lies, immersing them in a complex
detective narrative. Built around real-time strategy elements and psychological manipulation, Liars Bar
stands out as one of the first games of its kind. The ability for players to shape the story with multiple paths
and outcomes has been one of its most defining features. Winning this category at the Steam Awards has
elevated Liars Bar beyond being just a game—it is now recognized as a work of art and an innovative digital
media project. This prestigious award is known for honoring games that push the boundaries of gameplay
mechanics and deliver a truly unique experience.
Congratulatons to Curve Anmaton!
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
Gaming Market in Türkiye
8 0

The Most Remarkable Developments n 2024
Black State: A New AAA Adventure n the Turksh Gamng Industry
Turkish game studio Motion Blur has gained significant attention in 2024 with its AAA-quality action-
adventure game, Black State. Developed with Unreal Engine 5, the game stands out with its high-quality
graphics and innovative gameplay mechanics.
In Black State, players embark on an epic journey alongside a mysterious group of scientists known as the
“Architects”. The game features real-time transitions, diverse enemy types, and a rich narrative, making it one
of the most anticipated projects. Among its inspirations are legendary titles like Metal Gear Solid and Portal.
Showcasing stunning visuals powered by NVIDIA RTX 5090 technology, the game demonstrates technical
excellence. Black State is set to be released on PC via Steam and Epic Games Store, although an official
release date has yet to be announced.
With strong potential to represent Türkiye on the global stage, Black State has already secured a spot on
players’ wishlists, making it one of the most highly anticipated Turkish-made games.
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
Gaming Market in Türkiye
8 1

The Most Remarkable Developments n 2024
Nokta Games – The Success of Supermarket Smulator
Developed by Nokta Games in 2024, Supermarket Simulator earned a spot on Steam’s “Best of 2024” list.
The game gained recognition in the “Best Sellers” and “Most Played” categories, drawing significant
attention from the gaming community.
Supermarket Simulator allows players to manage their own supermarket, featuring inventory management,
staff hiring, pricing strategies, and store design as part of its innovative gameplay mechanics. These features
helped the game quickly reach a large player base, earning an “Overwhelmingly Positive” rating from Steam
users.
The success of Supermarket Simulator has not only inspired independent developers but also further
highlighted Türkiye’s growing influence in the global gaming market. Nokta Games solidified this
achievement by securing a place in Steam’s year-end lists, making Supermarket Simulator one of the most
outstanding indie games of 2024.
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
Gaming Market in Türkiye
8 2

The Most Remarkable Developments n 2024
Türkye’s Frst Quantum Computer: QUANT
In 2024, Türkiye took a historic step in technology by unveiling its first quantum computer, QUANT. Developed
through a collaboration between TOBB University of Economics and Technology (ETÜ) and the National Quantum
Research Center (UKAM), this groundbreaking innovation was officially introduced to the scientific community on
May 17, 2024, during a ceremony held in Ankara.
QUANT leverages fundamental principles of quantum physics, such as superposition and entanglement, enabling
it to perform calculations significantly faster and more efficiently than classical computers. It is expected to bring
revolutionary advancements in fields like big data analysis, artificial intelligence, cryptography, and simulations.
For the gaming industry, QUANT could contribute to realistic physics engines, advanced AI applications, and large-
scale open-world simulations. Developers may benefit from faster prototyping, big data processing, and optimized
game performance through this cutting-edge technology.
The introduction of QUANT not only highlights Türkiye’s scientific capabilities but also reinforces the country’s
commitment to technological innovation and its ambitions on the global tech stage. This milestone is considered
a strategic success in Türkiye’s ongoing efforts to establish itself as a key player in international technology
competition.
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
Gaming Market in Türkiye
8 3

The Most Remarkable Developments n 2024
Yusuf Dkeç’s Sportng Success and Its Indrect Impact
Turkish national athlete Yusuf Dikeç has made headlines with his remarkable achievements on the international
stage. Alongside Şevval İlayda Tarhan, he secured Türkiye’s first Olympic medal in shooting, gaining worldwide
recognition at Paris 2024 for his unique shooting style—competing with one hand in his pocket and without
additional equipment. His performance not only captivated the sports world but also drew significant attention
from the digital and gaming communities.
In gaming communities and anime groups, Yusuf Dikeç has been widely suggested as inspiration for video game
characters. His charismatic presence and disciplined nature have positioned him as an ideal figure for action and
sports-themed games. Players across forums and social media platforms have expressed their desire to see him
featured in popular game franchises, while several independent designs based on his persona have gained traction
in global media. Yusuf Dikeç’s influence has contributed to Türkiye’s international visibility in the gaming industry,
showcasing how sports and digital entertainment can intersect, ultimately expanding the country’s representation
on the global stage.
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
Gaming Market in Türkiye
8 4

Start-ups Found n Türkye over the Years
2019 – 110 Gaming Start-Ups
2020 – 161 Gaming Start-Ups
2021 – 173 Gaming Start-Ups
2022 – 163 Gaming Start-Ups
2023 – 59 Gaming Start-Ups
2024 – 38 Gaming Start-Ups
Out of a total of 1,055 gamng startups establshed,211 have shut down, whle 844 are stll n operaton.
Number of Companes Extng the Domestc Gamng Sector n the Last 6 Years
2019 – 1 deal, $210 million
2020 – 4 deals, $2 billion
2021 – 7 deals, $46 million
2022 – 6 deals, $142.6 million
2023 – 1 deal, $0.1 million
2024 – 4 deals, $50.5 million
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
Investments in the Gaming
Industry
8 5 Source: Startups.watch “Gaming_Snapshot_For Türkiye V4.1” Report

Digiage – 6
BIGG – 3
e2VC – 3
Laton Ventures – 3
Ludus Ventures – 2
Top 5 Exts n the Turksh Gamng Sector
Peak Games – $1.8 billion
Gram Games – $250 million
Masomo – $200 million
Rollic – $180 million
Alictus – $100 million
Most Funded Start-Ups n 2024 and Top Investors
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
Investments in the Gaming
Industry
8 6 Source: Startups.watch “Gaming_Snapshot_For Türkiye V4.1” Report

In 2024, a total of 20+ investment rounds were completed in Türkiye, including seed, early, and later-stage investments, securing $119.7
million in funding. While the post-pandemic recovery continues, investment levels remain significantly below the record highs of 2021.
Türkiye ranked among the top 5 countries in Europe and MENA for the highest number of seed-stage investments in 2024. This reflects
the continued international interest in gaming and tech startups at the early stages of development.
Throughout the year, gaming, artificial intelligence (AI), energy, and fintech startups attracted strong investor interest. In terms of number
of deals, the gaming sector remains one of the most sought-after industries.
The participation rate of foreign investors in Türkiye’s investment rounds showed a slight increase, reaching 15%—a noticeable rise
compared to 10% in the previous year. This suggests renewed foreign interest and a gradual recovery in international investment activity.
How much money was nvested n the Turksh gamng sector n 2024?
2019 – 6 deals, $8.4 million
2020 – 20 deals, $20 million
2021 – 54 deals, $520 million
2022 – 28 deals, $113 million
2023 – 47 deals, $32.4 million
2024 – 20+ deals, $120+ million
Note 1: The data n the table only ncludes nvestments n Türkye and does not account for asset sales.Note 2: Dream Games’ 2022 deal has been reallocated to 2021 n the updated table.Note 3: Crypto-focused deals and performance-based sale prces have not been ncluded n the calculatons.
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
Investments in the Gaming
Industry
8 7 Source: Startups.watch “Gaming_Snapshot_For Türkiye V4.1” ReportSource: Turkish Startup Ecosystem in 2024-Q3 Serkan Ünsal Blog

G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
Investments in the Gaming
Industry
8 8
Company Investor Amount Invested
Spyke Games Moon Active USD 50.000.000
Grand Games Balderton Capital, Laton Ventures, Bek Ventures, Mert Gür USD 30.000.000
Agave Games Felix Capital, Balderton Capital, e2vc USD 18.000.000
Cypher Games Play Ventures, e2vc (Fund II), The Raine Group, Hüsnü Akın Babayiğit, Riccardo
Zacconi, Humam Sakhnini, Barry Cottle USD 10.000.000
Joygame Boğaziçi Ventures USD 7.500.000
Mega Fortuna USD 5.600.000
Mage Games Actera Group, Ludus Ventures GSYF USD 3.500.000
Grand Games Laton Ventures, Bek Ventures USD 3.000.000
Source: The list has been compiled through research based on published news. Any missing information will be updated accordingly.

Company Investor Amount Invested
Mdas Games Ludus Ventures GSYF, Ludus Ventures USD 1.000.000
Fber Games Boğaziçi Ventures (BV Growth), Arz Portföy 4. GSYF, Inveo Ventures Co-
Investment GSYF, Arz Portföy 5. GSYF, Ersin Taşkın, Erhan Taşkın, Birol Özkan USD 600.000
Metrqus Akbank Venture Builder GSYF USD 400.000
NBL Games Heaventures, Undisclosed Investor Investment Based on a 150 Million TL Valuation
Yuyuto Games FonAngels USD 270.000
Mxer Games Diffusion Capital Partners (Fund II), WePlay Ventures, Strategic Angel Investors Investment Based on a $5 Million Valuation
Jonco Games Stratejik Melek Yatırımcılar USD 140.000
Efsun Games Vialand Investment Based on a $2 Million Valuation
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
Investments in the Gaming
Industry
8 9 Source: The list has been compiled through research based on published news. Any missing information will be updated accordingly.

G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
Investments in the Gaming
Industry
9 0
Company Investor Amount Invested
Wde Game Studo Kültepe GSYF, Vedat Çavuşoğlu, Fatih Şahin Pre-Seed Investment at a $1.2 Million Valuation
Gamer Arena Domino Ventures Investment at a $6 Million Valuation
Pagmo Virgosol Investment at a 10 Million TL Valuation
Pne Games 500 Emerging Europe, Laton Ventures, Mert Gür (Loop Games Founder) Investment at a 10 Million TL Valuation
Byterse VL Media Yazılım Tanıtım Bilişim Danışmanlık İç ve Dış Ticaret A.Ş. – Moris Alhale Pre-Seed Investment at a $7 Million Valuation
Th s l st prov des deta led nformat on on nvestment deals w th n the Türk ye gam ng ndustry as of 2024. However, to ma nta n thefocus and comprehens veness of the report, nvestments below $50,000 have not been ncluded.
Wh le smaller-scale nvestments also contr bute to the ndustry’s growth, th s report pr or t zes nvestment rounds exceed ng aspec f c threshold. As the report s cont nuously updated, nvestors and startups who bel eve the r deals are m ss ng from the l st areencouraged to reach out and share the r nformat on.
We f rmly bel eve that every nvestment n the gam ng ecosystem s valuable, and we extend our grat tude to all entrepreneurs andnvestors who support the ndustry’s development.
Source: The list has been compiled through research based on published news. Any missing information will be updated accordingly.

B A R I Ş Ö Z İ S T E K
B O Ğ A Z İ Ç İ V E N T U R E S
M A N A G I N G P A R T N E R
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
Investments in the Gaming
Industry
The year 2024 marked a period where transformation and growth intertwined for Türkiye’s
gaming industry. Despite global economic challenges, the sector maintained its dynamic
structure and achieved remarkable successes.
Shft Towards PC Gamng and New Achevements
The intense competition and challenges of success in the mobile gaming sector have driven
developers to explore alternative platforms. As a result, PC gaming has seen a resurgence,
with Türkiye’s game developers seizing this opportunity and achieving notable success in
2024. One of the most significant milestones was Liar’s Bar winning the Most Innovative
Gameplay Award at the 2024 Steam Awards, reaffirming the strength and competitiveness
of Türkiye’s gaming ecosystem on the international stage.
Dream Games’ Global Success
As Türkiye’s second unicorn, Dream Games continued its remarkable global growth, earning
widespread recognition. The company’s hit game, Royal Match, achieved $1.4 billion in
annual revenue in 2024, marking a major milestone in the gaming industry.
Game Development wth Artfcal Intellgence
Artificial intelligence (AI) has started playing a key role in the gaming industry by
accelerating development processes. Turkish game companies have embraced this
transformation, integrating AI into game design and taking significant steps to expand their
market share.
9 1
Reference: Sensor Tower

Boğaziçi Ventures is driving AI-focused innovations in the gaming industry by supporting
developers in accelerating production processes and enhancing dynamic gameplay
experiences. Through investments in AI-generated content, in-game personalization, and
self-evolving game worlds, Boğaziçi Ventures aims to elevate Türkiye’s gaming ecosystem in
global competition.
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
Investments in the Gaming
Industry
9 2
B A R I Ş Ö Z İ S T E K
B O Ğ A Z İ Ç İ V E N T U R E S
M A N A G I N G P A R T N E R

Boğazç Ventures’ Investments and Joygame
As the global esports market continues to grow, Türkiye maintains its strong presence in the
industry. One of Boğaziçi Ventures’ portfolio companies, ESA Esports Arena, stands as
Türkiye’s largest esports company, leading the sector while also making an impact on the
global esports stage. ESA continues to organize major international tournaments, solidifying
its role as a key player in the competitive gaming scene.
In 2024, the firm maintained its position as one of the most active investors in the gaming
industry, making investments in seven gaming companies over the course of the year.
ESA and Developments n the Esports Market
As the global esports market continues to grow, Türkiye maintains its strong presence in the
industry. One of Boğaziçi Ventures’ portfolio companies, ESA Esports Arena, stands as
Türkiye’s largest esports company, leading the sector while also making an impact on the
global esports stage. ESA continues to organize major international tournaments, solidifying
its role as a key player in the competitive gaming scene.
2024 has been a year filled with innovative approaches and international successes for
Türkiye’s gaming industry. At Boğaziçi Ventures, we have continued to support the
ecosystem, contributing to the emergence of new unicorn companies and global successes.
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
Investments in the Gaming
Industry
9 3
B A R I Ş Ö Z İ S T E K
B O Ğ A Z İ Ç İ V E N T U R E S
M A N A G I N G P A R T N E R

A L P E R A F Ş İ NÖ Z D E M İ R
T Ü R K İ Y E E S P O R T S F E D E R A T I O NP R E S I D E N T
As the Türkiye Esports Federation (TESFED), we have carried out many important activities in
2024 with the aim of developing our esports ecosystem and representing our country
successfully on both national and international stages.
IESF World Esports Champonshp 2024 (Ryadh)
In the PUBG Mobile category, the Türkiye National Team won the gold medal, becoming the
champion. In Dota 2, our National Team achieved third place globally, securing the bronze
medal. As a country, we finished second in the overall ranking at the World Esports
Championship, marking a great achievement.
eFIBA NBA 2K Champonshp 2024 (Phlppnes)
The Türkiye NBA 2K National Team won the silver medal. After winning the eFIBA European
Regional Qualifiers, the team secured the silver medal at the eFIBA World Finals in the
Philippines.
TESFED 2024 Evaluaton – Internatonal Achevements
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
Turkish Esports Federation
TESFED
9 4

TESFED Esports Festval
Hosted by the Türkiye Esports Federation (TESFED), the TESFED Esports Festival took place
on May 31 – June 1 at Maslak ESA. The two-day event began with a workshop on the first day,
where TESFED strategies, activities conducted since 2018, and implemented projects were
discussed. Additionally, provincial representatives, clubs, and organizers were briefed on
TESFED regulations. The panel also addressed legal and financial matters, as well as the
current status of the Esports National Teams.
Furthermore, a protocol was signed between TESFED and the Azerbaijan Esports Federation.
This agreement paves the way for collaborations and supporting projects to promote esports
between the two countries in the upcoming period.
On the second day of the TESFED Esports Festival, various activities and exhibition matches
brought esports enthusiasts together. Alongside the Valorant match between Papara
Supermassive and Fire Flux, a CS2 exhibition match was held between Team Xantares,
composed of Eternal Fire players, and Team Woxic. Throughout the event, esports fans
participated in various activities, making it an unforgettable festival.
TESFED 2024 Evaluaton – Natonal Achevements
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
Turkish Esports Federation
TESFED
9 5
A L P E R A F Ş İ N Ö Z D E M İ R
T Ü R K İ Y E E S P O R T S F E D E R A T I O NP R E S I D E N T

TESFED Türkye Cup 2024
The TESFED Türkiye Cup concluded with a grand final event at ESA Esports Arena. The event,
which started on December 26, included consultation meetings aimed at the development
of the esports ecosystem.
The finals, held on December 27, determined the champions in the following categories:
Valorant: BBL PCIFIC
Dota 2: AtmacaEspor
MLBB: Resplandent Dominion
EA FC25: Mert Altıntop
NBA 2K25: Papara SuperMassive
PUBG Mobile: Brx Mumia Esports
CS2: Sagolasın
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
Turkish Esports Federation
TESFED
9 6
TESFED 2024 Evaluaton – Natonal Achevements
A L P E R A F Ş İ N Ö Z D E M İ R
T Ü R K İ Y E E S P O R T S F E D E R A T I O NP R E S I D E N T

Educaton and Regulatory Studes
The Esports Level 1 Coach Training Course was held to ensure the development of
professionals in the sector. Additionally, the Competition and Discipline Regulations were
updated to establish a more systematic structure.
TESFED 2nd Ordnary General Assembly
The 2nd Ordinary General Assembly of TESFED for 2024 was successfully held. Topics such as
strategic planning, licensing, educational activities, and international collaborations were
discussed, leading to the decision to create a strong strategy for the next 4 years. President
Alper Afşin Özdemir was re-elected for another 4-year term with a majority vote, renewing
his mandate.
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
Turkish Esports Federation
TESFED
9 7
TESFED 2024 Evaluaton
A L P E R A F Ş İ N Ö Z D E M İ R
T Ü R K İ Y E E S P O R T S F E D E R A T I O NP R E S I D E N T

G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
Turkish Esports Federation
TESFED
9 8
TESFED 2024 Evaluaton and 2025 Strategy
Agreements Sgned
A Memorandum of Understanding was signed with the Azerbaijan Esports Federation.
A Memorandum of Understanding was signed with the United Kingdom Esports Federation.
Lcensng
The number of licensed athletes has reached 97.358.
TESFED’s 2025 Strategc Plan
The goal is to create a sustainable esports ecosystem.
Vson
To make Türkiye a global brand in esports.
Goals
Achieve top rankings in international tournaments across all esports categories.
Support and increase women’s esports teams.
Open online access to training platforms.
Provide international standard materials to trainers.
Participate and succeed in the first Esports Olympics.
A L P E R A F Ş İ N
Ö Z D E M İ R
T Ü R K İ Y E E S P O R T S F E D E R A T I O NP R E S I D E N T

G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
LEVEL INFINITE
2024
9 9
2024 was marked by significant innovations and exciting developments in the gaming
industry. At Level Infinite, we took important steps in line with our vision of delivering original
gaming experiences that players can enjoy anytime, anywhere. At the same time, we
supported developers and studios with industry-focused services, enabling them to reach
the global gaming community.
What Dd We Acheve n 2024?
2024 was a year full of achievements for us. By completing over 100 projects, we continued
to be an integral part of Türkiye’s gaming ecosystem. To strengthen our connection with our
audience, we developed projects that touched different aspects of their lives—from wild
collaborations with the most beloved influencers to major youth festivals featuring the most
popular artists, from large-scale out-of-home (OOH) advertising campaigns to TV
appearances and exclusive film screenings. We also optimized the local operations of our
published games to provide users with the highest level of experience, making a dedicated
effort to offer Turkish language support.
C A N G Ü R S U
L E V E L I N F I N I T E
T U R K I Y E P U B L I S H I N G L E A D
Level Infnte 2024 Revew and 2025 Expectatons

G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
LEVEL INFINITE
2025
1 0 0
C A N G Ü R S U
L E V E L I N F I N I T E
T U R K I Y E P U B L I S H I N G L E A D
What to Expect n 2025?
In 2025, we aim to offer even more choices for players. By expanding our game portfolio, we
will continue to bring innovative titles that appeal to gamers of all kinds. We will prioritize
gaming experiences that emphasize accessibility and meaningful connections—games that
can be played anytime, anywhere. Additionally, we are further developing a supportive
ecosystem for game developers, helping them maximize their creative potential while
ensuring their projects reach broader audiences within the global gaming community.
In 2025, we will celebrate the 7th anniversary of PUBG Mobile, which remains one of Türkiye’s
most popular games, consistently ranking at the top in terms of playtime and active users.
Honor of Kings has garnered significant interest in Türkiye, just as it has globally, bringing the
mobile MOBA experience to an even wider audience.
Guardians of Glory, our action RPG developed specifically for anime fans, has generated high
expectations. Set to launch soon, this game is poised to become one of the most standout
titles in its genre.
Path of Exile 2, our highly anticipated ARPG, has already made a huge impact in early access.
We are thrilled to bring this game to players for free in 2025 and can’t wait to share the
excitement.

G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
LEVEL INFINITE
2025
1 0 1
C A N G Ü R S U
L E V E L I N F I N I T E
T U R K I Y E P U B L I S H I N G L E A D
Exoborne has emerged as a standout project, introducing groundbreaking innovations to
the battle royale and extraction shooter genres. Featuring unique PvEvP dynamics, this game
aims to redefine the experience and will be released later this year, bringing fresh energy to
the gaming world.
In conclusion, 2024 was a year of major accomplishments, and in 2025, we are determined
to push these achievements even further. At Level Infinite, we will continue to drive
innovation and maintain a player-focused vision in the gaming industry. With our exciting
new projects, we are committed to making 2025 an unforgettable year for our players.

2024 was a year of innovation and community focus for Riot Games. With League of Legends,
VALORANT, and all our other products and games, we worked to provide our community
with the best experiences across various areas. Our esports ecosystem took significant steps
both globally and locally.
In 2024, we were also thrilled to bring Arcane Season 2 to our players and Arcane fans.
Beyond the game, we were able to offer an unforgettable storytelling experience to players
in Türkiye. Additionally, in 2024, VALORANT’s console version was also launched. For the first
time, we met players on console platforms with an F2P game of ours.
It was a year where we saw the impact of community gatherings even more. With
VALORANT watch parties, the GIST Festival, and Arcane: Community Day events, we
continued to invest in our community. Throughout the year, we organized different events
for nearly every product, bringing them to our players. Especially, our Wild Rift campaign
during Ramadan received positive reactions both for the game and on social media from our
players. E R D İ N Ç İ Y İ K U L
R I O T G A M E S
T Ü R K İ Y E C O U N T R Y M A N A G E R
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
RIOT Games
2024
1 0 2

In 2025, we aim to increase the gaming events where our community gathers, which we
accelerated in 2024. We are identifying opportunities for our new content and games to
meet with our players. Through these opportunities, we will make potential players from
different genres a part of our community. We continue to maintain strong relationships with
our esports partners and will offer alternatives for players who want to showcase themselves
on competitive platforms and infrastructure.
In 2025, we will have special Ramadan events, watch parties, tournaments, and community
meet-ups where our community will gather.
As Riot Games, in 2025, we will continue to create not just games, but a lifestyle and
community experience for our players. This vision will continue to position us as a leading
brand in the global gaming and entertainment world. We expect 2025 to be a year filled
with competition, fun, and surprising content in VALORANT, LoL, Wild Rift, and TFT.
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
RIOT Games
2025
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E R D İ N Ç İ Y İ K U L R I O T G A M E S
T Ü R K İ Y E C O U N T R Y M A N A G E R

B U R A K G Ö Z A L A NJ O Y G A M E
M A N A G I N G P A R T N E R
Joygame is actually a brand of firsts in the Turkish gaming industry. In the year it was
founded, 2009, when the Turkish gaming industry was still in its infancy, it was already active
in international publishing. Back then, digital payment systems weren’t as integrated into
our lives yet, but it created an epin sales network and brought it to gamers across every
province of Türkiye. It was the first company with this vision, which I think is extremely
valuable for the Turkish gaming sector.
JOYGAME
2024
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
There has been a great brand contnung snce 2009.
Can you tell us about Joygame? Where dd t start and where s t now?
1 0 4
This success also led to another first, which was Türkiye’s first acquisitions in the gaming
industry, when the South Korean gaming giant Netmarble invested in the company’s
publishing side in 2012, and the epin sales network was sold to MOL (Money Online).

JOYGAME
2024
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
1 0 5
Until 2021, Joygame continued its operations primarily focused on mobile game publishing.
From that point onward, however, with a strategic shift, it expanded its activities by adding
digital media purchasing, game PR and event services, PC game development and
publishing, VR game development and publishing, and Steam platform-focused PC and VR
game publishing to its portfolio, starting a rapid growth journey.
In summary, today Joygame runs mobile, PC, and VR game publishing activities in
collaboration with 11 game studios. It has also become capable of developing games in a
variety of genres, ranging from casual to midcore mobile games in the mobile sector, and
MMO FPS in the PC sector.
There has been a great brand contnung snce 2009.
Can you tell us about Joygame? Where dd t start and where s t now?
B U R A K G Ö Z A L A N
J O Y G A M E
M A N A G I N G P A R T N E R

JOYGAME
2024
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
What are Your Expectatons for 2025?
I believe 2025 will be the year of JoyGame. Especially with the investments we made in 2023
and 2024, we expect to see returns on almost all the games we are developing. We have
more than 5 major game launches scheduled, along with the launch of projects we began in
Steam publishing. It will also be a period where we reap the benefits of our VR projects.
Furthermore, 2025 will be the year when the partnerships we’ve built in Korea will come to
life in the gaming ecosystem. In addition to all these developments and expectations, we
also have a goal of going public. Therefore, our excitement is at its peak, and we can’t wait to
share big news from JoyGame back-to-back.
As I mentioned before, JoyGame is the company of firsts in Türkiye’s gaming ecosystem.
Once we successfully complete our processes, we will be
Türkye’s frst publcly traded
gamng company . This comes with a unique responsibility and pride. But as we all know,
this is a process, and I hope we will go through this process as planned and successfully
achieve this goal within 2025.
What s Joygame Dong n Moble Gamng?
Perhaps Bgger Than Anyone Could Have Imagned
1 0 6
As JoyGame, we are currently working closely with 7 mobile game studios. Two of these
studios are 100% JoyGame studios, and we publish games across a wide range of genres,
from Hybrid Casual to Action RPG. In addition to generating significant revenue for Türkiye
through our self-published games, we plan to acquire the mobile game publishing rights for
several major IPs in 2025. Discussions are currently ongoing.
B U R A K G Ö Z A L A N
J O Y G A M E
M A N A G I N G P A R T N E R

G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
Growth, Innovation and Future
Opportunities in the Gaming
Now s the Perfect Tme to Level Up!
The Turkish gaming industry continues to grow and evolve year by year without slowing
down. As part of a massive global ecosystem valued at $187.7 billion, Türkiye has begun to
take an increasingly larger slice of the pie. However, the goal is not just to grow; the key is to
make this growth sustainable and to achieve a stronger position on the global stage.
Without the right strategies, strong investments, and innovation-focused approaches, it’s
impossible for this growth to be permanent. It is especially crucial to ensure that global
funds show organic interest in the Turkish gaming sector. To attract this attention, it is
essential to develop projects that will catch investors’ eyes, create strong marketing
strategies, and make our ecosystem more visible on the international stage. The Turkish
gaming industry should not only draw attention with local success stories but also with
projects that will make a global impact.
Moreover, the gaming industry is not limited to just the entertainment sector; it has a broad
field of interaction, spanning industries such as healthcare, education, retail, finance, and
even automotive. For these sectors, gaming offers a unique opportunity to connect with the
next generation of users and integrate into their digitalization processes. The innovative
solutions and dynamic structure offered by the gaming ecosystem are paving the way for
new models where all industries can integrate and collaborate within this space.
1 0 7
B E R K U D E R
S T A R T G A T E
P A R T N E R & B O A R D
M E M B E R ( G R O W T H )

G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
Advertsng n the Gamng World: Watchng Isn’t Enough, You Must Play!
In the past, brands approached the gaming world cautiously, but now they have realized the
importance of engaging with players. New-generation marketing strategies that go beyond
traditional advertising boundaries are taking shape through ads naturally integrated into
games. Forced banner ads are being replaced with smart solutions that deliver brand
messages without disrupting the player experience. This not only enhances visibility for
brands but also allows them to build a stronger connection with players.
However, there is an important issue here: Brands need to increase their investments in
Türkiye’s PC ecosystem. As of 2024, the Turkish gaming industry has reached a market size of
over $800 million, with the number of players exceeding 45 million. While mobile games
account for nearly 60% of the sector’s revenue, PC and console games also hold significant
space. However, the revenue models for PC and console games are still largely dependent on
in-game sales and subscription systems.
Investing in advertising for PC and console games will not only help game developers
finance their projects but also contribute to the overall growth of the industry. The diversity
of advertising models in this area offers brands countless opportunities to showcase their
creativity. In-game billboards, dynamic advertising panels, branded content, custom
characters through sponsorships, and story-based brand integrations are just some of the
innovative models that highlight the progress of in-game advertising.
Growth, Innovation and Future
Opportunities in the Gaming
1 0 8
B E R K U D E R S T A R T G A T E
P A R T N E R & B O A R D
M E M B E R ( G R O W T H )

G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
Growth, Innovation and Future
Opportunities in the Gaming
PC and console games stand out not only with banner ads but also with deeply integrated,
creative advertising solutions that contribute to the player experience. As collaboration
between game developers and advertisers increases, the financial sustainability of the
gaming industry will become more firmly established. While mobile games are currently an
attractive area for advertisers, advertising investments for PC games are also crucial for their
development. These investments will not only help game studios bring their projects to life
but also strengthen their growth strategies. While the annual growth rate in the PC and
console segment reaches 15%, brands’ interest in this area is still at a low level. However,
during this transformative period in in-game advertising, innovative advertising models are
creating limitless creative opportunities for PC and console games. With the right
investments, PC and console games can receive significant financial support and become a
major growth area for brands.
Game Jams: Skll Workshops Shapng the Future of the Gamng Ecosystem
The gaming industry is growing not only through large-budget projects but also with the
creativity of the next generation of developers. Game Jams provide environments that open
the door for young talents to enter the gaming world, offering practical experience and
fostering innovative ideas. Here, it’s not just about writing code, but also about developing
critical skills such as teamwork, time management, and creativity. These events serve as a
real springboard for young developers. Game Jams also present a great opportunity for
brands. The gaming industry is not just a platform for reaching consumers, but also an
excellent platform for making early contact with the future gaming professionals and
contributing to their development. Sponsoring these events is an important step for both
supporting young talent and securing a long-term position in the industry.
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B E R K U D E R
S T A R T G A T E
P A R T N E R & B O A R D
M E M B E R ( G R O W T H )

G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
Game Jams are not just competitions; they are innovation hubs that accelerate the evolution of
the game development process, where new collaborations and major projects are born. Who
knows, perhaps the biggest game companies and most successful game developers of the
future are taking their first steps at these events!
At StartGate, we have placed great importance on Game Jams since our founding. So far,
approximately 1,000 people have participated physically, and nearly 10,000 people in total have
joined these events. However, for us, it’s not just about the numbers; what truly matters is the
talent emerging from these events and contributing to the industry. Some of the entrepreneurs
we have supported through Game Jams have quickly started their own game studios and
begun making a difference. This shows that Game Jams are not just competitions, but platforms
that build the future of the gaming ecosystem. For incubators and funds, these kinds of events
are a matter of responsibility because the future of the gaming world is being shaped here.
Growth, Innovation and Future
Opportunities in the Gaming
1 1 0
B E R K U D E R S T A R T G A T E
P A R T N E R & B O A R D
M E M B E R ( G R O W T H )

G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
The Power of Marketng n the Gam ng Industry: Those Who Play the Game W n!
No matter how good a game is, without the right marketing strategy, it becomes impossible to
reach a wide audience. From my perspective, the key to a game’s success is not just the game
itself, but the power of marketing and data analytics behind it. The gaming world is no longer
just about writing code and creating beautiful graphics. The right marketing strategies, data-
driven growth plans, and well-planned global distribution models are among the biggest factors
that determine a game’s success.
While the Turkish gaming industry continues to grow each year, there are still significant
opportunities in the revenue models of local game companies. Game marketing and branding
strategies have enormous potential to reach global standards. Furthermore, marketing has
become a critical area not just for promoting games, but also for creating new revenue models.
In-game advertising, subscription-based services, dynamic content updates, and content-driven
economies are different business models that can be integrated into the gaming ecosystem
with the right marketing strategies. Well-constructed advertising campaigns and marketing
processes can increase the revenue share of local studios and also provide a competitive
advantage in the gaming world.
In-game ads, sponsorship deals, events, and new revenue channels based on user-generated
content offer significant opportunities for the sector. At this point, I believe that when investors
support gaming projects in Türkiye, they need to focus not only on the development phase but
also on branding, community-building, and strategies for expanding into the global market.
Making the game is only half of the job; the other half is reaching the player and providing them
with a valuable experience. While investments in the Turkish gaming sector are steadily
increasing, a significant portion of these funds is directed towards mobile and PC games.
Growth, Innovation and Future
Opportunities in the Gaming
1 1 1
B E R K U D E R S T A R T G A T E
P A R T N E R & B O A R D
M E M B E R ( G R O W T H )

G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
Growth, Innovation and Future
Opportunities in the Gaming
However, there is a critical gap: the lack of marketing-focused dedicated funding structures.
There is a missing financing model that focuses solely on marketing and can make games
globally visible. This is an important area that needs to be supported not just during the
development phase, but also during the growth and expansion stages of game studios. The
insufficient spending on game marketing makes it difficult to reach the potential player
base. Allocating more resources to this area by brands and investors plays a critical role in the
sustainable growth of the sector.
The Future of Gamng: The Next Level s Loadng!
One of my biggest expectations for the future is for Türkiye to develop more of its own IPs in
the gaming world and achieve a strong position in the global market. So far, successful
studios from Türkiye have garnered significant global attention, but there is still much to be
done. It is now essential to create strong and sustainable IPs that cater to international player
audiences, rather than focusing solely on the local market.
While mobile games have become a major breakout point for Türkiye , there are also
significant opportunities in the PC and console game sectors. These areas hold serious
potential for Turkish developers to create long-term projects and build brands.
1 1 2
B E R K U D E R
S T A R T G A T E
P A R T N E R & B O A R D
M E M B E R ( G R O W T H )

G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
Growth, Innovation and Future
Opportunities in the Gaming
In-game economies, live service models, and community management elements can
particularly make a difference in these segments. Innovative technologies such as AI-
supported game development processes, personalized player experiences, and dynamic
content generation offer great opportunities for studios in Türkiye.
AI-powered game worlds, dynamic scenarios that can adapt to players’ instant decisions, and
procedural content generation provide unique opportunities for game developers. If studios
in Türkiye focus on these areas, it could create a significant competitive advantage in the
global market.
However, the future of the gaming world will not be limited to just these innovations. Cloud-
based gaming experiences, independent of devices, will allow players to break free from
device limitations and enhance accessibility. This emerging technology could become
mainstream within a few years. Moreover, with the increasing integration of quantum
computing into our lives, games could be instantly optimized according to the player’s
playing style.
Combined with artificial intelligence, this technology could dynamically shape the game
based on the player’s real-time behavior. In short, in the future, games might not only be
something we play, but digital ecosystems that evolve and adapt while we are playing them.
1 1 3
B E R K U D E R
S T A R T G A T E
P A R T N E R & B O A R D
M E M B E R ( G R O W T H )

G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
What Does the Future Hold for
Esports?
This year has once again been a year where innovation and diversity took center stage on the
global stage. While we observed the frequent recurrence of projects compared to the
previous year, creative and inspiring works stood out, boosting our motivation for the
industry.
In our country, although we have seen similar success in a limited number of brand
initiatives, it was gratifying to witness the continuation of projects that began in previous
years and are believed to have a lasting impact. From the perspective of the esports sector,
2024 was marked as a year where the player base in Türkiye grew, and amateur-level players,
in particular, expressed general satisfaction.
During this time, even though innovations were limited, they found a place across various
levels. The increasing professionalism of teams and the nearly flawless execution of events
were considered significant progress for the Turkish esports scene.
For 2025, our expectation is for new brands to make bold entries into the sector with
ambitious projects and for companies targeting the growing gaming market to make more
confident investments. We firmly believe that this year will bring new opportunities and
innovations for the Turkish esports industry.
It is crucial to recognize that players across all categories, from amateurs to professionals,
display a visionary and forward-thinking approach. This reminds us once again that we need
to prioritize innovation, growth, and differentiation in our projects. Otherwise, the esports
and gaming sector, like other repetitive fields, may gradually lose its impact over time.
T U G A Y S A K A O Ğ L U
E M B E D
C O – F O U N D E R
Evaluatng the Esports Ecosystem n 2024 and 2025
1 1 4

G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
What Does the Future Hold for
Esports?
A L İ B A K İ D U M A N E M B E D
C O – F O U N D E R
The year 2024 was one in which the esports culture in Türkiye became firmly established, yet
certain standards and habits remained unchanged. Brands and organizations preferred to
stick to proven event formats, resulting in the industry progressing within a defined comfort
zone. As a result, we did not encounter many radical changes.
However, within this stability, we can observe significant advancements in production
quality. Although live broadcasts largely followed familiar formats without venturing beyond
the comfort zone, there were promising developments in terms of technical infrastructure
and visual presentation. Additionally, work practices within the industry have shown a
noticeable shift toward greater professionalism compared to previous years.
As we enter 2025, our greatest expectation is to see innovative steps in organizations and the
realization of projects that embrace a degree of risk. Moving beyond traditional and
established events, we hope to witness new concepts and diverse formats that will also
delight audiences. For the growth and development of the industry, I believe that not only
technical improvements but also bold steps in content and concept are essential.
The Turkish esports scene is now built on a solid foundation. Moving forward, it is critically
important to construct more innovative, dynamic, and globally impactful projects on this
foundation to ensure the industry’s sustainability. I hope 2025 will mark the beginning of this
transformation and bring a fresh perspective to the esports world.
Evaluatng the Esports Ecosystem n 2024 and 2025
1 1 5

Famous psychologist Sigmund Freud once stated that humanity has been subjected to
three major insults throughout history. The first was Copernicus’ discovery that the sun, not
the Earth, is at the center of the universe, a discovery that contradicted the belief held by
scientists of the time that the Earth was the center of the cosmos. The second insult was
Darwin’s theory of evolution, which provided a scientific answer to the age-old question of
“where did we come from?”—a question previously controlled by religious belief systems. The
third insult, according to Freud, was his own concept of the unconscious mind, which he
developed by studying himself. Freud famously said, “Man is not even the master in his own
house; the unconscious is always influenced by others, even by his own childhood”, thereby
shaking humanity’s arrogant self-image.
Had Freud lived today, he might have considered humanity to have faced its fourth greatest
insult. This new challenge comes in the form of the artificial intelligence-based digital
revolution, which has taken control of the human unconscious, secret desires, and even
unconscious passions. 2024 could be seen as the year this revolution truly matured,
particularly with the introduction of ChatGPT in early 2023, which was opened to users as a
“generative AI” tool, and later expanded to generate images, sound, music, video, and finally,
even game development.
This AI revolution has undeniably had both positive and negative effects on the gaming and
gamification industries. For instance, game materials I had once spent nights creating, such
as gamified quiz questions, treasure hunt maps, and escape room scenarios, can now be
prepared in a matter of minutes.
Moreover, ChatGPT and similar solutions have accelerated the game and gamification design
process for ideas that require no budget for rewards, speeding up development significantly.
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
The Role of Gamification
in Our Lives
E R C A N A L T U Ğ Y I L M A ZG A M F E D
T Ü R K İ Y E
R E P R E S E N T A T I V E
Source: * researchandmarkets Source: ** growthengineering Source: **** TÜİK 1 1 6

G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
The Role of Gamification
in Our Lives
One positive aspect is that for technology-focused entrepreneurs, whom I mentor, AI has
become an extremely fast solution for creating prototypes, interface screens, and platform
visuals for both game ideas and gamification applications. It has also been helpful in
generating mobile interfaces and creative posters for showcasing their ideas.
However, one of the most significant effects of AI has been the automation of processes that
once required substantial human labor, such as design and coding, leading to job reductions
in the industry. As a result, we’ve started to see applications and games that are copies of
each other, lacking creativity and instead following an AI-generated pattern.
In this context, institutions that can explore hybrid production methods, combining real and
AI-based collaboration, will undoubtedly make a long-term impact.
Nevertheless, the gamification sector has reached $18.8 billion in 2024, driven by loyalty
programs for customers and increased job application numbers on employee platforms. By
2032, this sector is expected to surpass $94 billion, becoming a $100 billion industry.
This market includes everything from simple software that measures the cost of one free
coffee after three coffee sales, to wheel spins after shopping, and even scenario-based game
screens used in recruitment processes.
1 1 7
E R C A N A L T U Ğ
Y I L M A ZG A M F E D
T Ü R K İ Y E
R E P R E S E N T A T I V E
Source: * researchandmarkets Source: ** growthengineering Source: **** TÜİK

Looking at the gamification market from a regional perspective, we see that Europe has
developed a more established market post-pandemic. In contrast, North and South America
are likely to experience the continuation of the growth trend that Europe experienced before
the 2020s.
A Gartner report indicates that more than 70% of companies listed in the Global 2000 have
integrated gamification into at least one of their processes. However, the adoption rate is
much lower among smaller businesses and startups.
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
The Role of Gamification
in Our Lives
1 1 8
E R C A N A L T U Ğ Y I L M A ZG A M F E D
T Ü R K İ Y E
R E P R E S E N T A T I V E
Source: * researchandmarkets Source: ** growthengineering Source: **** TÜİK

Türkiye is home to the largest Generation Z population in Europe, accounting for 15% of the
region’s total, and as the digitally native generation enters the workforce, gamified
experiences are expected to bring even greater opportunities.
In Türkiye, while there hasn’t been a standout gamification project that has gained mass
appeal in 2024 compared to previous years, e-commerce platforms have embraced
gamification through simple methods, such as “gift wheels”, integrating them into their user
experiences. Additionally, small businesses and startups (referred to as SMEs in Türkiye) are
increasingly using gamification in their operations, with some companies developing their
own software solutions and others turning to ready-made platforms to implement these
features.
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
The Role of Gamification
in Our Lives
1 1 9
E R C A N A L T U Ğ Y I L M A ZG A M F E D
T Ü R K İ Y E
R E P R E S E N T A T I V E
Source: * researchandmarkets Source: ** growthengineering Source: **** TÜİK

Gamification, as we can see, has the largest
application area in the retail sector, where
dynamic changes and behavioral shifts are
most needed, accounting for 28%.
Following that, banking, healthcare, and
education sectors are also continuing to use
gamification with significant adoption rates.
As mentioned at the beginning of our article,
gamification has greatly benefited from the
artificial intelligence (AI) revolution, helping to
enhance its effectiveness and integration in
various industries.
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
The Role of Gamification
in Our Lives
During this period, the gamification framework developed by famous gamification expert
Andrzej Marcewski, titled
“Gamification Talk to the Ninja Monkey”, was widely shared and
gained significant attention.
1 2 0
E R C A N A L T U Ğ
Y I L M A ZG A M F E D
T Ü R K İ Y E
R E P R E S E N T A T I V E
Source: * researchandmarkets Source: ** growthengineering Source: **** TÜİK

The Singapore-based gamification platform Gametize also developed an artificial
intelligence to create suitable frameworks for its platform through ChatGPT. The application,
called
“Gametize 6D Expert”, was designed to enhance the gamification experience.
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
The Role of Gamification
in Our Lives
Gamfed Türkiye, Türkiye’s gamification community, led by Ercan Altuğ Yılmaz, has made
their model, “TOY Gamification Decards –
www.gamificationdecards.com “, available to end
users for free. This AI-powered gamification framework allows users to input “prompts” into
the system, which are then visualized by the AI to generate various gamification concepts
and models.
A gamification strategy to increase time
spent on the app
An Oscar-themed gamification to ensure
students return to class on time
A Master Chef-themed game to collect
ideas within a company
1 2 1
E R C A N A L T U Ğ
Y I L M A ZG A M F E D
T Ü R K İ Y E
R E P R E S E N T A T I V E
Source: * researchandmarkets Source: ** growthengineering Source: **** TÜİK

One area that has gained popularity in gamification with the help of artificial intelligence
this year is recruitment. Especially in the long forms that were traditionally filled out and the
digitized recruitment processes accelerated by the pandemic, games are now replacing
traditional forms. In these games, your decisions are assessed based on how well they align
with the competencies required for the position you’re applying for. Globally, companies like
Pymetric Games are leading in this field, while in Türkiye, HR Peak has developed its own
platform, Hiringames (
www.hiringames.com ), where you can assess candidates’
competencies through 6 different games. This allows employers to generate detailed reports
on candidates’ skills and abilities in a gamified and engaging way.
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
The Role of Gamification
in Our Lives
In 2025, gamification, particularly with solutions developed using artificial intelligence, will
become more accessible and widespread. Not only will it benefit large-scale projects with
big budgets and large teams, but it will also be available for non-profit organizations and
small-budget startups, making it easier for them to integrate gamification into their
processes. This democratization of technology will help expand gamification across different
sectors and industries.
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E R C A N A L T U Ğ
Y I L M A ZG A M F E D
T Ü R K İ Y E
R E P R E S E N T A T I V E
Source: * researchandmarkets Source: ** growthengineering Source: **** TÜİK

Gamification, defined as the application of game elements in real-life contexts for specific goals,
has led to several key publications in Türkiye. The first of these sources is my book, “Herkes için
Oyunlaştırma” (Gamification for Everyone), published in 2015 by Abaküs Publishing with the
support of Gamfed Türkiye and the World Gamification Federation. This book, now in its 8th
edition in 2024, is widely used as a textbook in universities. It introduces gamification with
definitions and theories at an introductory level, complemented by real-life examples. The second
book, “İş’te Oyunlaştırma” (Gamification in the Workplace), was published in 2017 by Ceres
Publishing. This book focuses on practical steps for implementing gamification projects in
companies, written in an accessible, non-academic language across 100 pages.In 2020, the
outputs of our educational programs conducted at institutions such as Bahçeşehir Kolejleri, the
Ministry of National Education, and TED Derneği were compiled into the book “Oyunların Gücü
Adına – Oyunlaştırma Bilimine Giriş” (In the Name of the Power of Games – Introduction to the
Science of Gamification), published by Epsilon Publishing. This book, which includes educational
game design and gamified lesson plans, remains one of the most valuable resources for educators.
During the pandemic, I also published “Sekizinci Sanat Oyun” (The Eighth Art: Games) in 2022
through Destek Publishing, a book exploring the history of games and game art.
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
The Role of Gamification
in Our Lives
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E R C A N A L T U Ğ Y I L M A ZG A M F E D
T Ü R K İ Y E
R E P R E S E N T A T I V E

In addition to the introductory books on gamification, other significant Turkish sources in the
field include books by our friends at Gamfed Türkiye: Ali Cevat Ünsal, Alper Berber, and Yavuz
Samur. We can consider these three books as introductory guides for both corporations and
educators.
After 2020, gamification has also become a topic for numerous academic theses, and several
collective and academic books based on these theses have been published, further
contributing to the body of knowledge in the field.
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
The Role of Gamification
in Our Lives
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E R C A N A L T U Ğ Y I L M A ZG A M F E D
T Ü R K İ Y E
R E P R E S E N T A T I V E

One of the rare works written on gamification in a specialized field is the book “Gamification
in Public Relations”.
Additionally, another Gamfed Türkiye friend and project manager, Mualla Yılmaz, wrote a
book for parents, where she explored how gamification, combined with pedagogy, can be
used in children’s education. This book, with its foreword written by me, remains the only
source in this area.
Another notable work is “Gamification 101 – Gamification Ideas for Libraries”, written by Ayhan
Bozkurt, which offers fresh ideas specifically for teams managing libraries. This book provides
practical, one-to-one ideas for applying gamification in libraries.
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
The Role of Gamification
in Our Lives
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E R C A N A L T U Ğ Y I L M A ZG A M F E D
T Ü R K İ Y E
R E P R E S E N T A T I V E

The book “Infinite Gamification”, which was released in England at the time, made it to the
bestseller list. Translated into Turkish by Elma Publishing, this book, written by Toby
Beresford, focuses more on gamification strategies for team management and leadership. It
is a 100-page CEO guide. The book, which had a special launch by Gamfed Türkiye and
features a foreword written by me, remains one of the best-selling gamification books.
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
The Role of Gamification
in Our Lives
By 2024, as you can see, there was a noticeable gap in Turkish
gamification books, including my own, which were mainly
academic or at an introductory level. To address this gap,
under the leadership and editing of Betül Aras Bayır, a
volunteer from Gamfed Türkiye and a faculty member at Bilgi
University, the book “Advanced Gamification Techniques” was
published by Hümanist Publishing. The book, which features
41 articles from 41 Gamfed Türkiye captains, was launched
with a physical event and quickly went to its second edition.
In 2025, Gamfed Türkiye is working on bringing books that share
the experiences of foreign experts to Turkish through collaboration
with teams and publishers. Leading this initiative is the famous UK
gamification expert Andrzej Marcewski’s book, “The Gamification
Design Handbook”. Published by Mindset Institute Publishing, the
book is set for release in the spring, with the reading and
translation already completed and currently in the publishing
process.
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T Ü R K İ Y E
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One of the most important gamification software companies in the world, Funifier, founded
by Ricardo Lopez Costa, has his bestselling book in Brazil, titled “The Magic Factory of
Engagement”, translated into Turkish by Enigma Publishing and will soon be available on
shelves. The foreword of the original edition was written by Yu-kai Chou, while the Turkish
edition’s foreword was written by Ercan Altuğ Yılmaz.
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
The Role of Gamification
in Our Lives
One of the founders of Gamfed Türkiye, the renowned
gamification expert from Germany, Roman Rackwitz, will
publish his book titled “The Drive” in March 2025 in
Germany. As Gamfed Türkiye volunteers, we have already
started working on bringing this book to Turkish in summer
2025 through Alfa Kitap.
The book “You’ve Been Played” by Adrian Hon, which was named one of
the best books of 2024 by the world-renowned marketing guru Seth
Godin, is actually a critique of gamification. The book discusses how
governments, institutions, and schools often apply games and
gamification poorly for their own purposes. It also provides a formula for
sustainable, human-centered gamification. The book ends with a quote
from Ursula K. Le Guin. In order to bring this book to Turkish, Ercan Altuğ
Yılmaz personally held a meeting in London with Swift Press. The Turkish
translation is set to be published by the end of 2025.
“We don’t want people to chase good grades and a good salary – we
want them to chase a love for learnng.” – Le Gun.
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Y I L M A ZG A M F E D
T Ü R K İ Y E
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G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
The Role of Gamification
in Our Lives
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R E P R E S E N T A T I V E
One of the pioneers of the gamification field, Yu-kai Chou, after his first book
Octalysis, has announced his second book, titled “10,000 Hour Game – Unlocking
Success in Real Life”, focusing on gamifying personal development and
conceptualizing real life as a game. The book will be released in spring 2025 in the
United States as part of a Kickstarter project, and the Turkish translation will be
available by the end of 2025.
And our final surprise book, part of the “50 Questions” series by Bilim ve Gelecek
Publishing, was created in collaboration with Ercan Altuğ Yılmaz. This book will be
published in the spring of 2025.
For those interested in the field of gamification, here are some top
recommendations: Yu-kai Chou’s masterpiece in gamification, “Actionable
Gamification: Beyond Points, Badges, and Leaderboards”, is a 700-page
comprehensive work where he explains each game element with over 100
examples and elaborates his own model, Octalysis. This book is an essential read
for anyone looking to dive deeply into the mechanics of gamification. Next, Amy Jo
Kim’s “Game Thinking” is a fantastic resource that I have often used in my projects
within organizations. Stanford professor Amy Jo Kim’s book provides deep insights,
from player interviews to gamification metrics, and is an excellent guide from
theory to practice. It focuses heavily on loops and flow theory, offering practical
approaches for implementing gamification. Nir Eyal’s “Hooked: How to Build Habit-
Forming Products” explores how both games and social media pull us into cycles
of engagement using a four-step method. This book is highly recommended for
entrepreneurs in digital application development who want to understand how to
create engaging, habit-forming experiences. These books provide valuable insights
into the science of gamification, from both theoretical and practical perspectives,
and will help you understand how to apply these principles effectively.

Intervew
Artificial Intelligence (AI) is revolutionizing the gaming industry. It accelerates development
processes, reduces costs, personalizes the gaming experience, and enhances player
interaction.
Revolutonzng Development Processes
AI-based tools speed up game design, making character animations, levels, and in-game
stories more dynamic. This provides a significant advantage for indie developers in particular.
Personalzed Experences
AI can analyze players’ behaviors and tailor the game world to their preferences. Innovations
like NPCs reacting more naturally and storylines shaped by player choices pull players
deeper into the game.
Impact on Esports and Broadcastng
AI-powered data analytics improves esports strategies, enhances the viewer experience, and
facilitates the integration of brands into the gaming ecosystem.
However, issues such as ethics, data privacy, and addiction are causing debates. Despite
these concerns, AI is poised to be one of the biggest forces shaping the future of the gaming
industry, making it more innovative, accessible, and interactive.
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
Will Artificial Intelligence Shape
the Future of the Gaming Industry?
Artfcal Intellgence and Gamng Industry
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C h a t G P T

Artificial Intelligence (AI) is playing an increasingly important role in the gaming industry,
and this trend is expected to continue. AI helps accelerate game development processes,
enabling the creation of more realistic and dynamic gaming experiences. For example, AI-
powered characters and enemies provide players with smarter and more adaptable
opponents, making games more engaging. Additionally, AI is used in world-building and
content creation, which allows developers to save time and resources.
The idea that AI will shape the gaming industry is especially supported by its potential to
provide personalized gaming experiences. By adapting content to players’ preferences and
playstyles, AI can offer a unique experience for each individual player. This could make
games more engaging over time and increase player loyalty.
However, there are also challenges for AI to become fully transformative in the gaming
sector. Particularly, ethical usage of AI and data privacy concerns must be carefully
addressed. Moreover, the cost and accessibility of AI technologies are also significant factors.
While AI will undoubtedly have a major impact on the gaming industry, the exact nature of
that impact will be determined by technological developments and the industry’s ability to
adapt to these advancements.
Intervew
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
Will Artificial Intelligence Shape
the Future of the Gaming Industry?
Artfcal Intellgence and Gamng Industry
1 3 0
D E E P S E E K

Artificial Intelligence (AI) will undoubtedly play a crucial role in the gaming industry, and its
influence will continue to grow. In my opinion, AI’s impact on the gaming world will not only
enhance existing experiences but also pave the way for entirely new game genres and
experiences.
First and foremost, AI’s ability to analyze player behavior allows developers to create more
targeted and engaging content. By offering personalized missions or story paths based on
players’ interests, AI helps establish a deeper connection between the game and the player.
Additionally, AI-powered characters that behave more realistically and human-like
significantly enrich the gaming experience.
On the other hand, AI’s ability to accelerate and simplify game development processes is
another major advantage. Developers can create more complex and engaging games in less
time, fostering innovation across the industry.
In conclusion, artificial intelligence is not just a tool—it is a driving force shaping the future of
the gaming industry. By creating new opportunities for both players and developers, AI will
make gaming experiences richer and more interactive. I find this transformation incredibly
exciting!
Intervew
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
Will Artificial Intelligence Shape
the Future of the Gaming Industry?
Artfcal Intellgence and Gamng Industry
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P E R P L E X I T Y

20212022 20232024 0 USD
2,000,000 USD
4,000,000 USD
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10,000,000 USD 12,000,000 USD14,000,000 USD 2021
2022 20232024 0
5,000,000
10,000,000 15,000,000
20,000,000 25,000,000
30,000,000
The year 2024 has been a true turning point for artificial intelligence applications. In particular, the
Generative AI category has rapidly risen within the mobile app industry. Following the release of ChatGPT at
the end of 2022, interest in this field skyrocketed, leading to the emergence of numerous competing
applications. Revenues from AI chatbots and AI art generators saw exponential growth, increasing from $30
million globally in 2022 to $455 million in 2023, and reaching nearly $1.3 billion in 2024. At the same time,
downloads of these applications approached 1.5 billion in 2024, clearly demonstrating that AI applications
have now become mainstream technology. In Türkiye, generative AI applications are following a similar
upward trend. Both download numbers and in-app purchase revenues are rapidly increasing, highlighting
the growing user interest in this space. However, there is still work to be done for Türkiye to secure a stronger
position in the global market. In particular, local companies need to invest more in this field and develop
innovative solutions to stay competitive. AI is not just a technological trend for Türkiye; it represents a
strategic opportunity to enhance competitiveness and establish a significant presence in the global market.
These developments serve as a clear indicator that Türkiye has the potential to become a key player in the AI
industry.
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
Artificial Intelligence (AI)
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I n – A p p P u r c h a s e s A p p D o w n l o a d s
Source: SensorTower State Of Mobile 2025 Türkiye
M o s t D o w n l o a d e d A p p s
ChatGPT1.
Google Gemini2.
Chatbot AI & Smart Assistant3.
Character AI4.
Microsoft Copilot5.
AI Chatbot – Nova6.
ChatBot – AI Chat7.
Chat & Ask AI by Codeway8.
Chai9.
AI Chatbot: AI Chat Smith 410.

In recent years, cosplay has gained significant popularity in Türkiye, securing a strong presence
at various events. However, despite this local success, the industry has struggled to achieve the
expected progress on an international scale. As of 2024, a noticeable decline in the cosplay
sector has been observed in Türkiye. While 2023 saw a surge in interest, the momentum has
unfortunately slowed in 2024.
One of the main reasons behind this downturn is economic factors. Changes in customs
regulations, restrictions on social media platforms, and other economic challenges have made
it increasingly difficult for cosplayers to sustain their craft. These obstacles have directly
impacted the growth and visibility of the cosplay scene in Türkiye. Additionally, while brands
continue to use cosplay as a marketing tool, the decrease in the number of events and
insufficient advertising budgets have severely hindered the industry’s upward trajectory.
Despite the setbacks, 2024 was also a year of notable marketing projects in the cosplay scene.
One of the most exciting highlights was Türkiye’s largest award-winning cosplay competition,
supported by MLBB (Mobile Legends: Bang Bang). Game companies have increasingly
incorporated cosplayers into their events and actively supported cosplay competitions,
indicating a positive shift towards greater industry integration. Additionally, cosplayers who
previously participated in small-scale gaming tournaments have gained much more attention
this year, with higher levels of competition and engagement. A new era of thematic cosplay
events has emerged, with one of the most remarkable events being the Medieval Festival,
organized by Sidequest Events.
The Mersin Municipality continued to support the cosplay community in 2024, hosting vibrant
and creative displays at the Mersin Youth Festival, just as in previous years. While it is
disappointing to see a globally rising industry facing setbacks in Türkiye, the potential for a
revival with fresh ideas and innovative projects remains strong. With the right investments and
initiatives, the cosplay scene in Türkiye can regain its momentum and reclaim the attention it
deserves.
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
The Current State of the
Cosplay Industry
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E D A K A R A D O Ğ A N M E A G E N C YC O – F O U N D E R

G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
A New Opportunity in Gaming Law:
NFT and Gaming Tokens
Blockchain and crypto asset law has been one of the most active areas of regulation in our
country and the world in the last few years. This situation closely concerns and affects the
games and the rules of the game. In July 2024, reforming amendments were made to the
Capital Markets Law with Law No. 7518. In these amendments, many new rules on
blockchain and crypto assets were adopted.
Subsequently, the Capital Markets Board (CMB) continued to set out the application areas,
scope and exceptions of these rules with its principle decisions. The exception for gaming
tokens and non-fungible crypto assets (NFTs) in the CMB’s principle decision dated
19.09.2024 is both very pleasing and very important in terms of the rules of the game.

To clarify, while NFTs and virtual game tokens are not covered by Article 35/C of the Law, the
Principle Decision introduced regulations regarding the trading and listing of these assets.
Platforms will be able to freely list these assets, but adequate disclosure to customers is
mandatory.
Since NFTs are unique, the main purpose of this regulation is to help investors make
informed decisions. Gaming tokens and NFTs are thus significantly outside the detailed
responsibilities of Financial Crimes Investigation Board (MASAK) and CMB regulations. This is
the most important development and opportunity for the entire ecosystem to consider
when rewriting the rules of the game.
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A S S T . P R O F . D R . L A W Y E R M E T E T E V E T O Ğ L UT E V E T O G L U L E G A L

G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
In recent years, the number of gaming platforms that have been subject to access
restrictions in Türkiye has increased. These platforms hold a significant place in society,
particularly due to their appeal to a younger audience. However, from the perspective of
regulatory authorities, content published through these platforms occasionally contains
violent elements that may encourage harmful behaviors among young users. These access
restrictions are regarded as a crucial step toward monitoring online broadcasts.
With the enactment of the “Law on the Amendment of the Law on the Regulation of
Publications on the Internet and the Fight Against Crimes Committed Through These
Publications” on July 29, 2020, stricter regulations have been introduced regarding the
operations of gaming platforms. This provision primarily imposes an obligation on social
network providers to appoint a representative in Türkiye. The definition of “social network
provider” was first introduced in Article 2 of Law No. 5651, titled the “Law on the Regulation of
Publications on the Internet and the Fight Against Crimes Committed Through These
Publications” (the “Law”). According to the Law, a social network provider is defined as
follows:
“Socal network provder: Natural or legal persons who enable users to create, vew, or
share data such as text, mages, audo, and locaton for the purpose of socal
nteracton on the nternet.”
Mandatory Representative for
Gaming Companies in Türkiye
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L A W Y E R
G Ü L Ş A H
G Ü M Ü Ş O Ğ L U
G Ü M Ü Ş O Ğ L U L E G A L

G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
Mandatory Representative for
Gaming Companies in Türkiye
Law on the Amendment of the Law on the Regulaton of Publcatons on the Internet
and the Fght Aganst Crmes Commtted Through These Publcatons (dated
29/07/2020):
“ADDITIONAL ARTICLE 4 A foreign-based social network provider with more than one million
daily accesses from Türkiye shall appoint at least one authorized representative in Türkiye to
ensure compliance with notifications, communications, or requests sent by institutions,
organizations, judicial or administrative authorities, and to respond to applications made by
individuals under this Law, as well as to fulfill other obligations stipulated in this Law. The
social network provider shall publish the contact details of this representative in a clear and
directly accessible manner on its website. Additionally, the social network provider is
required to notify the regulatory authority of the identity and contact details of the
appointed representative.”
Pursuant to the relevant provision, foreign-based social network providers with over one
million daily accesses from Türkiye are obligated to establish a representation in Türkiye.
Failure to comply with this requirement is subject to a progressive sanctioning mechanism
detailed in the second paragraph of Additional Article 4 of the Law:
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L A W Y E R
G Ü L Ş A H
G Ü M Ü Ş O Ğ L U
G Ü M Ü Ş O Ğ L U L E G A L

G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
Mandatory Representative for
Gaming Companies in Türkiye
“(2) If a socal network provder fals to comply wth the oblgaton to appont and notfy a
representatve as stpulated n the frst paragraph, the Insttuton shall ssue a notfcaton.
If the oblgaton s not fulflled wthn thrty days of ths notfcaton, an admnstratve fne
of ten mllon Turksh Lras shall be mposed by the Presdent. If the oblgaton remans
unfulflled wthn thrty days followng the notfcaton of the ntal fne, an addtonal
admnstratve fne of thrty mllon Turksh Lras shall be mposed. If the oblgaton s stll
not met wthn thrty days after the notfcaton of the second fne, Turksh real and legal
persons who are taxpayers shall be prohbted from placng new advertsements on the
socal network provder. Consequently, no new contracts may be establshed, and no
fnancal transactons related to advertsng may take place. If the oblgaton s not met
wthn three months followng the mposton of the advertsement ban, the Presdent may
apply to the crmnal court of peace for a decson to reduce the nternet traffc bandwdth
of the socal network provder by ffty percent. If the oblgaton remans unfulflled wthn
thrty days followng the mplementaton of the court’s decson, the Presdent may apply
agan to the court to have the bandwdth reduced by up to nnety percent. In ts second
decson, the court may determne a lower reducton rate, provded that t s not below ffty
percent, takng nto account the nature of the servce provded. These court decsons may
be appealed under the provsons of Law No. 5271. The court’s decsons shall be forwarded
to the Insttuton for communcaton to nternet servce provders, who are requred to
comply wth them mmedately, and no later than four hours from the tme of notfcaton.
If the oblgaton to appont and notfy a representatve s subsequently fulflled, only one-
quarter of the mposed fnes shall be collected, the advertsement ban shall be lfted, and
the court decsons shall automatcally become null and vod. The Insttuton shall notfy
the nternet servce provders to termnate any bandwdth restrctons mposed.”
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L A W Y E R
G Ü L Ş A H
G Ü M Ü Ş O Ğ L U
G Ü M Ü Ş O Ğ L U L E G A L

G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
Mandatory Representative for
Gaming Companies in Türkiye
Sanctons Imposed on Foregn-Based Socal Network Provders for Falng to Appont a
Representatve
The sanctions stipulated under the Law are categorized into five progressive stages:
Stage 1: If the obligation is not met within thirty (30) days following the initial notification,
an administrative fine of 10 million Turkish Liras shall be imposed.
Stage 2: If the obligation remains unfulfilled for another thirty (30) days following the first
fine, an additional administrative fine of 30 million Turkish Liras shall be imposed.
Stage 3: If the obligation remains unfulfilled for another thirty (30) days following the
second fine, an advertisement ban shall be imposed.
Stage 4: If the obligation remains unfulfilled within three (3) months following the
advertisement ban, the internet traffic bandwidth shall be reduced by fifty percent (50%).
Stage 5: If the obligation is still not met within thirty (30) days following the court’s
decision to reduce bandwidth, the bandwidth may be further reduced by up to ninety
percent (90%).
Additionally, under the relevant paragraph, if a social network provider complies with the
obligation to appoint and notify a representative, only one-quarter of the imposed administrative
fines shall be collected, the advertisement ban shall be lifted, and the court orders shall
automatically become null and void.
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L A W Y E R
G Ü L Ş A H
G Ü M Ü Ş O Ğ L U
G Ü M Ü Ş O Ğ L U L E G A L

G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
Mandatory Representative for
Gaming Companies in Türkiye
Advantages of Appontng a Representatve for Complance wth These Regulatons
Ensurng Legal Complance
The appointment of a representative enables gaming platforms to comply with legal
regulations. Through a representative, platforms can operate in accordance with Turkish
digital broadcasting laws, ensuring that they remain under legal supervision and avoid
potential legal disputes.
Preventng Access Restrctons and Enablng Swft Interventon
Access restrictions can significantly impact the operations of gaming platforms. By
appointing a representative, platforms can respond swiftly and effectively to such restrictions.
A representative can initiate legal objections and submit requests for the removal of
restrictions, allowing the platform to continue operations without disruptions to user
experience.
Enhancng User Safety
A representative can provide more efficient solutions to any issues arising on the platform.
Users can receive faster responses to their concerns through the representative, thereby
improving user safety and fostering public trust. Additionally, making platforms safer for
young users allows families to feel more confident about using these services. By complying
with these regulations, gaming platforms can benefit significantly from the appointment of a
representative, ensuring legal security, operational continuity, and enhanced user trust.
1 3 9
L A W Y E R
G Ü L Ş A H
G Ü M Ü Ş O Ğ L U
G Ü M Ü Ş O Ğ L U L E G A L

Lootboxes are in-game mechanisms where players typically purchase digital boxes with real
money to receive random rewards. Initially presented as an entertainment element that
diversified the gaming experience, this system has quickly become a controversial topic for
both developers and players. For game developers, lootboxes offer an important revenue
model, but they have also sparked ethical and legal debates due to their potential to
manipulate players’ spending habits. Critics argue that lootboxes, while financially beneficial
for developers, can exploit vulnerable players, especially younger audiences, by encouraging
gambling-like behavior within games. This has led to calls for stricter regulations and more
transparency regarding lootbox mechanics.
Economc Importance of Lootboxes n the Gamng Industry
Lootboxes represent a significant economic force in the gaming industry. Particularly in free-
to-play (F2P) games, developers use lootboxes to create a steady revenue stream. However,
while this system can increase player loyalty, it has also led to negative user experiences and
trust issues. It has been observed that young players and children can suffer financial losses
due to these non-transparent systems, which has drawn attention from both parents and
regulatory authorities.
Lootboxes incorporate mechanisms that resemble gambling behaviors, which is why they
have been subjected to legal regulations in various countries. For example, Belgium and
Netherlands have classified lootboxes as gambling and have banned them outright, while
the UK is working on regulatory measures. These legal differences create additional
compliance challenges for international game companies and require the development of
diverse policies across different regions.
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
Lootboxes: Legal Regulations
in Digital Games
1 4 0
A R D A Ç E L İ K C O – C A P T A I N
G A M F E D T Ü R K İ Y E
. K E V S E R B İ L G İ Ç
C O – C A P T A I N
G A M F E D T Ü R K İ Y E

Legal Regulatons and Future Recommendatons
Various legal frameworks have been developed in different countries regarding lootboxes.
Some regions have introduced regulations to ensure that lootboxes comply with
transparency and fairness standards, while others have opted to ban the system entirely. For
example, some regulations require that the contents of lootboxes be visible before purchase,
while others propose setting limits on user spending. Additionally, it is often emphasized
that game developers should adopt ethical standards that prioritize player protection.
In the future, in order for lootboxes to maintain their role in the industry, they must be re-
evaluated within the framework of transparency, user-friendly design, and ethical
responsibility. Achieving a balance that protects players’ rights while providing sustainable
revenue models for developers could help this mechanism gain broader acceptance.
Lootboxes continue to be a central point of discussion in the digital gaming industry. While
they contribute to the economic sustainability of games, they also attract attention for their
potential negative impact on user experience. Therefore, both game developers and
regulators need to approach the ethical and economic aspects of this system more carefully.
For more detailed information and discussions, you can access the full artcle here .
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
Lootboxes: Legal Regulations
in Digital Games
1 4 1
A R D A Ç E L İ K C O – C A P T A I N
G A M F E D T Ü R K İ Y E
. K E V S E R B İ L G İ Ç
C O – C A P T A I N
G A M F E D T Ü R K İ Y E

Serious games are reported to offer significant advantages in education, training, problem
recognition, advanced problem-solving skills, social skills, teamwork, and decision-making
across various end-user sectors. The Serious Games Global Market Report 2024, covering the
period from 2024 to 2031, provides a comprehensive analysis of the current and future
landscape of the serious games industry.
According to the Global Serious Games Market Report, the industry demonstrated
remarkable growth, increasing from $9.71 billion in 2023 to $11.67 billion in 2024. Experts
predict that this upward trend will continue, with the market projected to reach $25.74
billion by 2028.
Examining the growth dynamics of the sector, corporate training programs, healthcare
simulations, and defense industry applications stand out as key areas of expansion. The
integration of serious games into digital transformation processes in educational institutions
and corporate talent development strategies plays a critical role in the market’s expansion.
Advancements in technological infrastructure are significantly enhancing the industry’s
innovation capacity. AI integration, virtual and augmented reality implementations, and
metaverse applications are leading a paradigm shift in education and simulation processes.
Meanwhile, the widespread adoption of cloud technologies offers significant advantages in
scalability and accessibility.
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
The State of Serious Games
in Türkiye
1 4 2
A F R A Ç A L I K W E F I G A M E S F O U N D E R

Metric-based analyses demonstrate that serious games outperform traditional
methodologies, offering optimized knowledge retention in learning processes and data-
driven performance evaluation capabilities. These advantages significantly accelerate
corporate adoption of serious gaming technologies. From the perspectives of cost
optimization and operational efficiency, the added value of serious games becomes
distinctly evident. Organizations increasingly recognize the ability of serious games to
enhance engagement, improve learning outcomes, and reduce training costs compared to
conventional approaches.
Growth Dynamcs and Emergng Trends In 2024, the Asia-Pacific region has emerged as
the largest regional market for serious games. Moreover, this region is expected to remain
the fastest-growing market in the coming years. Two key factors drive this expansion:
The Prolferaton of Vrtual Realty Technologes The increasing use of virtual reality
(VR) technologies in training and development activities plays a crucial role in the sector’s
growth. According to National Institutes of Health (NIH) data, total expenditures on AR
and VR products exceeded $215 billion in 2021, and the global healthcare AR and VR
market is projected to reach $5.1 billion by 2025. This surge highlights the growing
demand for immersive learning solutions, particularly in medical training, rehabilitation,
and surgical simulations.
The Avaton Industry’s Influence The growth of the aviation sector is another major
factor contributing to the expansion of the serious games market. In 2022, aviation
industry revenues reached $741 billion, marking a 3% growth compared to the previous
year. This upward trend has increased the demand for training and simulation solutions
within the industry. Realistic and immersive training environments, safety training
modules, and customized scenario-based applications play a pivotal role in enhancing
aviation training programs, further driving the market’s expansion.
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
The State of Serious Games
in Türkiye
1 4 3
A F R A Ç A L I K W E F I G A M E S F O U N D E R

Segment Analyss Analyzing the global serious games market across three key dimensions
reveals a distribution similar to the previous year.
Platform-Based Dstrbuton Smartphones hold the largest market share, followed by
consoles and PC platforms. This distribution is directly linked to the widespread adoption
of mobile technologies and increased accessibility. The growth of mobile gaming
ecosystems has enabled serious games to reach a broader audience, particularly in
education and corporate training.
Applcaton Areas Primarily used in simulation and training applications.
The top usage areas include:
Research and planning
Advertising and marketing
Human resources applications
Sectoral Dstrbuton The education sector remains the undisputed leader in the
adoption of serious games. Other key industries utilizing serious gaming technologies
include:
Healthcare
Aviation and defense
Public sector (government applications)
Retail
Media and entertainment
The diversification of serious games across multiple sectors underscores their growing
impact on learning, training, and business processes.
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
The State of Serious Games
in Türkiye
1 4 4
A F R A Ç A L I K W E F I G A M E S F O U N D E R

Global Serous Games Awards and Türk ye’s Perspect ve
In 2024, the international awards granted by the Serious Games Society (SGS) reflected the
advancement of serious games across academia, business, and student categories. Notable
winners from Italy demonstrated the diverse applications of serious games, including:
IncrASTible! – A game focused on historical monastery exploration, Nutri-Islands – Designed for
children’s nutrition education, Pizzicato – Developed for motor behavior research. These projects
highlight the broad scope of serious games across various disciplines and real-world applications.

Looking at Türkiye’s landscape, academic interest in serious games has been steadily
increasing. In 2024, numerous graduate thesis projects focused on business, maritime
studies, urban planning, and communication design, indicating the emergence of an
interdisciplinary approach. Moreover, events like EğitiJAM, which attracted over 500
participants, demonstrate the growing engagement of young talents in this field.
However, the removal of the serious games category from Kristal Piksel, Türkiye’s prominent
gaming awards, is seen as a missed opportunity for industry promotion. Global examples
illustrate that awards and incentive mechanisms play a crucial role in driving sectoral growth.
Establishing recognition and support frameworks within Türkiye’s gaming ecosystem could
foster innovation and accelerate the adoption of serious games across multiple industries.
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
The State of Serious Games
in Türkiye
1 4 5
A F R A Ç A L I K W E F I G A M E S F O U N D E R

Companes Develop ng Ser ous Games n Türk ye
Türkiye’s serious game ecosystem has shown significant growth in 2024, driven by new
startups and innovative projects from existing companies. During this period, new ventures
focused entirely on serious games have emerged, alongside experienced companies
developing projects for various sectors.
One of the key developments of the year is WEFI Games, which was founded during my
doctoral studies and officially started operations in 2024 at Göller Bölgesi Technopark with an
innovative approach to healthcare education. As a result of my academic research conducted
since 2018, our company, which I founded, integrates AI-powered, VR, AR, and Web 3.0
technologies to offer comprehensive healthcare education solutions. The recognition of my
academic work with an achievement award from the Games For Health journal in 2022
supports both the scientific foundation and vision of our company. As WEFI Games, we aim
to develop solutions for a broad spectrum of users, from healthcare students and
professionals to patients and their relatives, contributing to the advancement of the industry.
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
The State of Serious Games
in Türkiye
1 4 6
For More Details:
https://www.wefigames.com
A F R A Ç A L I K
W E F I G A M E S F O U N D E R

Companes Developng Serous Games n Türkye
Martme Traner has stood out in 2024 with its VR-based training solutions for the maritime
industry. The company has developed VR training modules covering CNC Workplace Safety,
Hand Tool Safety, and Surface Treatment, addressing the practical training needs of the
sector. Additionally, its corporate academy management platform enables a comprehensive
and integrated approach to training processes.
Founded with the support of TÜBİTAK TEYDEB 1512, GEFEASOFT contributed to the
healthcare industry in 2024 with the release of its Cosimo Surgery Basics V1 project on App
Store and itch.io. The company focuses on 2D and 3D surgical operation training and
continues to advance its R&D projects in the field.
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
The State of Serious Games
in Türkiye
1 4 7
For More Details:
https://maritimetrainer.com
For More Details:
https://gefeasoft.com
A F R A Ç A L I K
W E F I G A M E S F O U N D E R

Companes Developng Serous Games n Türkye
Operating under the motto “Simulane Gamifies and Teaches” since 2012, Simulane serves as
an experiential learning platform. The company’s HANDS-ON game series, including Delivery
(Incoterms) Game, Interactive Supply Chain Game, and Earn As Much As You Can, provides
gamified training for supply chain processes. Developed in 2013, Northstar (Strategic
Decision-Making and Risk Management in Global Logistics) and Big Space (Warehouse
Management, Financial Decisions, and Risk Assessment) are also used in academic
education.
These games have been utilized in the “Laboratory and Simulation Applications in Logistics”
course at Beykoz University since 2013, serving as a successful example of academic and
industry collaboration. As of 2024, Simulane has adopted a new strategy under Serious
Educative Games, focusing on developing new games and producing scenario-based
solutions through industry partnerships.
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
The State of Serious Games
in Türkiye
1 4 8
For More Details:
http://simulane.com
A F R A Ç A L I K
W E F I G A M E S F O U N D E R

Companes Developng Serous Games n Türkye
An analysis of these companies’ activities reveals that the serious games sector in Türkiye
particularly specializes in healthcare, safety, and vocational training. The focus on industry-
specific solutions indicates that the domestic serious games industry is entering a phase of
maturity. The diversity of projects and technological infrastructure companies develop
showcases the sector’s sustainable growth potential.
Serous Games Events n Türkye
One of the key events supporting the growth of the serious games ecosystem in Türkiye is
EğitiJAM. In 2024, the event was held with the theme “Contrast” and gained significant
attention as an educational game development marathon. In the event, 542 students from
146 teams participated, developing 63 games, with 14 teams advancing to the finals.
The final event was hosted at ETKİM (Educational Technologies Incubation and Innovation
Center) at ODTÜ Teknokent, an initiative by MEB Yeğitek, exemplifying public-university-
industry collaboration. The final program included presentations by industry leaders on
critical topics such as serious games, artificial intelligence, and the future of the Turkish
gaming industry, providing valuable insights for young developers.
Despite the growing interest and participation in serious games, a concerning development
was the removal of the “Serious Game” category from the 2024 Kristal Piksel Türkiye Game
Awards, which has a rich 11-year history. Events like EğitiJAM and the success of companies
such as Simofun and Wefi Games demonstrate that there is significant potential and interest
in this field. Considering the rapid global growth of the serious games market, particularly in
education, healthcare, and aviation, it is evident that Türkiye needs more investment and
incentives in this sector to remain competitive.
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
The State of Serious Games
in Türkiye
1 4 9
Detals : EğtJAM
A F R A Ç A L I K W E F I G A M E S F O U N D E R

2023 – 2024
TÜRKİYE GAME MARKET
COMPARISON

2023 2024
T Ü R K İ Y E G A M E M A R K E T R E P O R T 2 0 2 4
POPULATION
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
AGE 15-64
68.3%
AGE 64 AND OVER 10.2%
TÜRKİYE POPULATION85.372.377+
AGE 0-14
21.4%
AGE 15-64
68.4%
AGE 64 AND OVER 10.6%
TÜRKİYE POPULATION
85.664.944+
AGE 0-14
20.9%
1 5 1 Source: Turkish Statistical Institute (TÜİK)

T Ü R K İ Y E G A M E M A R K E T R E P O R T 2 0 2 4
INTERNET USERS
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
2023 2024
INTERNET USERS
74.360.000+ INTERNET USERS
92.592.291+
The 92 m ll on nternet users n Türk ye are based on dev ce or subscr pt on-based measurements rather than nd v dual counts. Accord ng to thedef n t ons of BTK, a s ngle nd v dual can be counted mult ple t mes f theyuse mult ple dev ces or have subscr pt ons w th d fferent operators. Therefore,the number exceed ng the populat on s due to the methodology used.
POPULATION RATIO
88.8%
(Indvduals aged 16-74 wth nternet access)
POPULATION RATIO 87.1%
(Indvduals aged 16-74 wth nternet access)
The fgure of 74 m ll on+ s based on the data publ shed by TÜİK for the year2023, reflect ng the est mated number of nd v dual nternet users n the 16-74 age group, wh ch has an nternet usage rate of 87.1%. Th s numberrepresents nd v dual-based users rather than dev ce or subscr pt on-basedmeasurements.
1 5 2Source: Turkish Statistical Institute (TÜİK) Household Information and Communication Technology (ICT) Usage Survey, 2024
INTERNET ACCESS AT HOME
95.5%
INTERNET USAGE BY GENDER
MALE
90.9% FEMALE
83.3%
INTERNET ACCESS AT HOME 96.4%
INTERNET USAGE BY GENDER
MALE
92.2% FEMALE
85.4%

2024
Internet Subscrpton Count 2023-Q2 2024-Q2
xDSL 10.873.970 10.457.209
Moble Internet va Computer 699.805 683.691
Moble Internet va Moble Phone 73.153.793 72.002.854
Cable Internet 1.445.530 1.442.177
Fber to the Home (FTTH) 4.947.072 6.113.649
Fber to the Buldng (FTTB) 1.352.956 1.221.478
Wreless Internet (Fxed) 372.018 488.397
Other 221.289 182.836
TOTAL 93.066.433 92.592.291
T Ü R K İ Y E G A M E M A R K E T R E P O R T 2 0 2 4
INTERNET USERS
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
1 5 3
The 92 mll on nternet users n Türk ye have been der ved based on dev ce or subscr pt on-based measurements, rather than nd v dual counts. Accord ng to the def n t ons of BTK, as ngle nd v dual can be counted separately for mult ple dev ces or subscr pt ons w th d fferent operators. Therefore, the number exceed ng the populat on s due to the methodology used.
Source: Turkish Statistical Institute (TÜİK) Household Information and Communication Technology (ICT) Usage Survey, 2024
2023

2023 2024
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
T Ü R K İ Y E G A M E M A R K E T R E P O R T 2 0 2 4
SOCIAL MEDIA USERS
The average daily time spent on social media byinternet users aged 16-64.
2 Hours 44 Minutes
Facebook: 65 million users (+/-)
YouTube: 58 million users (+/-)
Instagram: 60 million users (+/-)
TikTok: 35 million users (+/-)
Twitter (X): 20 million users (+/-)
Snapchat: 20 million users (+/-)
Twitch TV: 6 million unique monthly viewers (+/-)
LinkedIn: 15 million users (+/-)The fgures are based on the averages of data obtaned fromdfferent sources. They wll be updated f more recent andaccurate data becomes avalable.
ACTIVE SOCIAL MEDIA USERS
70.000.000+
The average daily time spent on social media by internet users aged 16-64.
2 Hours 40 Minutes
Facebook: 35 million users (+/-)
YouTube : 58 million users (+/-)
Instagram: 55 million users (+/-)
TikTok: 40 million users (+/-)
X (Twitter): 20 million users (+/-)
Snapchat: 10-12 million users (+/-)
Twitch TV: 6 million unique monthly viewers (+/-)
LinkedIn: 16-17 million users (+/-)The fgures are based on the averages of data obtaned fromdfferent sources. They wll be updated f more recent andaccurate data becomes avalable.
ACTIVE SOCIAL MEDIA USERS
70.000.000(+/-)
1 5 4 Source: Minister of Transport and Infrastructure Abdulkadir Uraloğlu Source: Gemius Türkiye

2023 2024
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
T Ü R K İ Y E G A M E M A R K E T R E P O R T 2 0 2 4
MOBILE USERS
MOBILE / PPL.
113.5% SMARTPHONES / MOBILE 75-80%
NUMBER OF CUSTOMERS WITH
A 4.5G COMPATIBLE DEVICE AND SIM CARD
67.745.067 (+/-)
4.5G CUSTOMERS
84 Million 3G CUSTOMERS
5.2 Million+
MOBILE USERS
91.363.260+
MOBILE / PPL.
108.8% SMARTPHONES / MOBILE 84%
NUMBER OF CUSTOMERS WITH
A 4.5G COMPATIBLE DEVICE AND SIM CARD
69.562.475 (+/-)
MOBILE USERS
93.300.000+
4.5G CUSTOMERS
85.5 Million 3G CUSTOMERS
5 Million+
1 5 5 Source: Ministry of Transport and Infrastructure, BTK 2024 Q2 Market Data Report Source: Communication Services Statistics, September 2024

2023 2024
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
T Ü R K İ Y E G A M E M A R K E T R E P O R T 2 0 2 4
GAMERS AND REVENUE
1 5 6
MOBILE
315.000.000 USD (+/-)
1 Dollar = 24 TL
GAMERS
47.000.000+
TOTAL GAMER REVENUE
580.000.000 USD (+/-)
PC
145.000.000 USD (+/-)
CONSOLE
120.000.000 USD (+/-)
MOBILE
490.000.000 USD (+/-)
1 Dollar = 32,51 TL
GAMERS
48.000.000+
TOTAL GAMER REVENUE
810.000.000 USD (+/-)
PC
175.000.000 USD (+/-)
CONSOLE
145.000.000 USD (+/-)
These fgures represent the total revenue generated from the spendng of players wthn Türkye on both local and global games operatng n the country. The revenue ncludesmoble games, PC games, and console games, reflectng the total expendtures of players n the Turksh market on gamng.
The moble game revenues used n th s report have been calculated by comb n ng data from var ous open-source tools, data prov ded by mob le games that share the r revenuef gures, and est mated revenue averages for other games based on the r market share. Th s methodology a ms to prov de the most accurate poss ble est mate of the total mob legame revenue n the market.
For PC and console games, there s no d rect and fully rel able data source ava lable. Therefore, platform d str but on rat os from countr es w th s m lar game and player trendshave been analyzed to create est mated rat os su table for the Turk sh market. Desp te the l m tat ons n ava lable data, th s approach a ms to offer a general ndustry overv ew.
Source: SensorTower State Of Mobile 2025Source: Gaming in Türkiye | MENA | EU

2023 2024
BREAKDOWN OF GAMERS BY PLATFORM (ESTIMATED)
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
T Ü R K İ Y E G A M E M A R K E T R E P O R T 2 0 2 4
GAMERS BY PLATFORMS
MOBILE
44 Million Gamers (+ / -) MOBILE
45 Million Gamers (+ / -)
PC
20 Million Gamers (+ / -) PC
21 Million Gamers (+ / -)
CONSOLE
11 Million Gamers (+ / -) CONSOLE
11 Million Gamers(+ / -)
1 5 7

Age 18 – 24Age 25 – 34 Age 35 – 44Age 45 – 65 % 0
% 10
% 20 % 30
% 40
25-30% 35-40% 25% (+/-) 10% (+ / -)
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
T Ü R K İ Y E G A M E M A R K E T R E P O R T 2 0 2 4
GAMERS BY AGE
GAMERS BY AGE
18-24
25-30%
25-34
35-40%
35-44
25% (+/-)
45-65
10% (+/-)
1 5 8

% 0% 10 % 20 % 30% 40% 50 % 60
Female Gamers
Male Gamers 4 5 %
5 5%
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
T Ü R K İ Y E G A M E M A R K E T R E P O R T 2 0 2 4
GAMERS BY GENDER
1 5 9 Source: Statista Global Consumer Survey 2023 Source : Gaming In Türkiye | MENA | EU

High Income%70 Mid Income
%25
Low Income
%5
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
2023 2024
T Ü R K İ Y E G A M E M A R K E T R E P O R T 2 0 2 4
GAMERS BY INCOME
1 6 0 Source: Statista Video Games Highlights 2022 Türkiye Source: Gaming In Türkiye | MENA | EU
Although low- ncome nd v duals generally have l m tedgam ng expend tures, ncreased access b lty and ther s ng popular ty of mob le games have led to h gherspend ng through m crotransact ons w th n th s group.
It has been calculated by consderng factors such as economcgrowth, nflaton rates, and per capta ncome. Ths adjustmentreflects the changng consumer behavors n game spendng,drven by ncreased accessblty and the growng popularty ofmoble games.
High Income
%60 Mid Income
%30
Low Income
%10

G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
T Ü R K İ Y E G A M E M A R K E T R E P O R T 2 0 2 4
TOP 15 MOBILE GAMES – FREE CATEGORY DOWNLOADS
1 Brawl Stars Supercell 9.500.000 (+/-)
2 PUBG Mobile Tencent 7.000.000 (+/-)
3 Subway Surfers Miniclip.com 7.000.000 (+/-)
4 WePlay WeJoy 7.000.000 (+/-)
5 Pizza Ready! Supercent 5.000.000 (+/-)
6 Roblox Roblox Corporation 5.000.000 (+/-)
7 2 3 4 Player Mini Games Better World Games 5.000.000 (+/-)
8 TopTop: Games&Chat Social Game Lab 5.000.000 (+/-)
9 EA SPORTS FC™ Mobile Soccer Electronic Arts 4.500.000 (+/-)
10 Words of Wonders: Crossword Fugo 4.500.000 (+/-)
11 My Supermarket Simulator 3D Game District 4.500.000 (+/-)
12 My Talking Tom 2 Outfit7 4.500.000 (+/-)
13 Stickman Party 234 MiniGames PlayMax Game Studio 4.500.000 (+/-)
14 101 Yüzbir Okey Plus Take-Two Interactive 4.000.000 (+/-)
15 Traffic Rider skgames 4.000.000 (+/-)
1 6 1 The Numbers Provided Are Median Estimates

G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
T Ü R K İ Y E G A M E M A R K E T R E P O R T 2 0 2 4
TOP 15 MOBILE GAMES – FREE CATEGORY REVENUE
1 6 2 The Numbers Provided Are Median Estimates
1 PUBG Mobile Tencent 14.000.000 USD (+/-)
2 101 Yüzbir Okey Plus Take-Two Interactive 14.000.000 USD (+/-)
3 Whiteout Survival Century Games 10.000.000 USD (+/-)
4 Brawl Stars Supercell 10.000.000 USD (+/-)
5 Royal Match Dream Games 9.000.000 USD (+/-)
6 eFootball™ Konami 9.000.000 USD (+/-)
7 Candy Crush Saga Activision Blizzard 8.000.000 USD (+/-)
8 Last War:Survival FirstFun 7.000.000 USD (+/-)
9 Mobile Legends: Bang Bang Moonton 6.500.000 USD (+/-)
10 EA SPORTS FC™ Mobile Soccer Electronic Arts 6.500.000 USD (+/-)
11 Clash of Clans Supercell 5.000.000 USD (+/-)
12 Gardenscapes Playrix 5.000.000 USD (+/-)
13 101 Okey Yalla Yalla Technology 5.000.000 USD (+/-)
14 Rise of Kingdoms Lilith Games 5.000.000 USD (+/-)
15 Travel Town – Merge Adventure Magmatic Games 5.000.000 USD (+/-)

1 Earn to Die 2 Not Doppler 55.000 (+/-)
2 My Child Lebensborn Sarepta Studio AS 50.000 (+/-)
3 Football Chairman Pro Underground Creative 28.000 (+/-)
4 Minecraft: Play with Friends Mojang 25.500 (+/-)
5 Mesih Fatih Beceren 25.000 (+/-)
6 Plague Inc. Ndemic Creations 22.500 (+/-)
7 Overwinter Survival Fatih Beceren 18.500 (+/-)
8 Aylık Distopya Fatih Beceren 16.500 (+/-)
9 Grand Theft Auto: San Andreas Rockstar Games 15.000 (+/-)
10 RFS – Real Flight Simulator RORTOS 12.000 (+/-)
11 Başkanlar Fatih Beceren 10.000 (+/-)
12 Stardew Valley ConcernedApe 7.500 (+/-)
13 Hitman Sniper Deca Games 6.250 (+/-)
14 Goat Simulator Coffee Staİn Publishing 5.000 (+/-)
15 Five Nights at Freddy’s Clickteam 4.100 (+/-)
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
T Ü R K İ Y E G A M E M A R K E T R E P O R T 2 0 2 4
TOP 15 MOBILE GAMES – PAID CATEGORY DOWNLOADS
The Numbers Provided Are Median Estimates 1 6 3

G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
T Ü R K İ Y E G A M E M A R K E T R E P O R T 2 0 2 4
TOP 15 MOBILE GAMES – PAID CATEGORY REVENUE
The Numbers Provided Are Median Estimates
1 Minecraft: Play with Friends Mojang 1.259.000 USD (+/-)
2 Farming Simulator 23 Mobile GIANTS Software 140.000 USD (+/-)
3 Grand Theft Auto: San Andreas Rockstar Games 94.000 USD (+/-)
4 Evertale ZigZaGame 80.000 USD (+/-)
5 RFS – Real Flight Simulator RORTOS 65.000 USD (+/-)
6 Stardew Valley ConcernedApe 62.000 USD (+/-)
7 Goat Simulator Coffee Staİn Publishing 32.000 USD (+/-)
8 Farming Simulator 20 GIANTS Software 30.000 USD (+/-)
9 My Child Lebensborn Sarepta Studio AS 27.000 USD (+/-)
10 Plague Inc. Ndemic Creations 25.000 USD (+/-)
11 Bloons TD 6 Ninja Kiwi 20.500 USD (+/-)
12 Dead Cells Playdigious 20.400 USD (+/-)
13 Red Ball 4 FDG Entertainment 18.500 USD +
14 Shadow Fight 2 Special Edition NEKKI 18.300 USD +
15 Human Fall Flat 505 Games 18.100 USD +
1 6 4

101 Yüzbir Okey Plus Take-Two Interactive
Bus Simulator : Ultimate Zuuks Games
Car Parking 3D: Online Drift Furkan Gul
Cargo Simulator 2021: Turkiye smSoft
Dogan Simulator 2 LAZ GAMES
Etiket Tofask – Doğan Şahin PtronPlay Digital
Fashion Battle – Dress up game Apps Mobile Games
Kafa Topu 2 Masomo / Miniclip
Royal Match Dream Games
Traffic Racer SKGames
Traffic Rider SKGames
Truck Simulator : Ultimate Zuuks Games
Words of Wonders: Crossword Fugo
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
T Ü R K İ Y E G A M E M A R K E T R E P O R T 2 0 2 4
TURKISH GAMES BEFORE INVESTMENT AND/OR PURCHASE ARE ALSO INCLUDED.
TURKISH MOBILE GAMES
BY DOWNLOAD NUMBERS
* Lsted n Alphabetcal Order.
1 6 5 The Numbers Provided Are Median Estimates

G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
T Ü R K İ Y E G A M E M A R K E T R E P O R T 2 0 2 4
1 Temu Temu 20.000.000 (+/-)
2 Instagram Meta 15.000.000 (+/-)
3 TikTok Bytedance 15.000.000 (+/-)
4 WhatsApp Meta 15.000.000 (+/-)
5 e-Devlet Kapısı T.C. Ulaştırma ve Altyapı Bak. 15.000.000 (+/-)
6 Trendyol – Online Alışveriş Trendyol 10.000.000 (+/-)
7 CapCut – Video Editor Bytedance 10.000.000 (+/-)
8 Telegram Telegram 10.000.000 (+/-)
9 Trendyol Go Trendyol 10.000.000 (+/-)
10 Snapchat Snap 10.000.000 (+/-)
11 ChatGPT OpenAI 10.000.000 (+/-)
12 Facebook Meta 8.000.000 (+/-)
13 Turkcell Turkcell 8.000.000 (+/-)
14 Ziraat Mobil Fintek 8.000.000 (+/-)
15 MHRS T.C. Sağlık Bakanlığı 8.000.000 (+/-)
MOST DOWNLOADED MOBILE APPS IN TÜRKİYE
1 6 6 The Numbers Provided Are Median Estimates

Most Downloaded App Categores
Social Media
General Shopping
Personal Banking
Personalization & Utility Software
Social Messaging
Antivirus & VPN
Clothing Shopping
Photo Editing Software
Movie & TV Streaming Platforms
Social Media Entertainment Platforms
Telecommunications
Dating & Relationship Apps
Other Utility Software
Legal & Public Services
File Management Software
Music & Audio Entertainment Platforms
Video Editing Software
Digital Wallet & P2P Payments
Sports & Fitness Apps
Religion & Spiritual Apps
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
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1 6 7 Source: SensorTower State Of Mobile 2025
In 2024, the most downloaded app subcategories in Türkiye provide
valuable insights into user behavior and digitalization trends.
According to data, social media, shopping, and financial services
stand out as the leading categories, while notable trends are also
observed in other subcategories.
Socal Meda: Social media apps (e.g., Instagram and TikTok)
continue to dominate as the most downloaded app category in
Türkiye. This highlights the deep integration of social media into daily
life and how users rely on technology to fulfill their social interaction
needs.
Shoppng: Shopping apps (e.g., Temu and Amazon) rank second,
reflecting the rapid growth of e-commerce in Türkiye. The adoption
of online shopping by users indicates strong growth potential for
brands and digital retail platforms.
Fnancal Servces (Personal Bankng): Personal banking apps rank
third, demonstrating the rising interest in fintech solutions. This trend
indicates that users increasingly prefer to conduct their banking
transactions via digital platforms, highlighting the shift towards
mobile banking and digital finance.
MOST DOWNLOADED MOBILE
APP CATEGORIES IN TÜRKİYE

G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
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1 6 8 Source: SensorTower State Of Mobile 2025
Personalzaton & Utlty Software: Users are increasingly turning to
software solutions to make their devices more functional and
customizable. This subcategory bridges technology with individual
needs, enabling users to tailor their digital experiences.
Socal Messagng : Messaging apps (e.g., WhatsApp) continue to
maintain their popularity as a crucial part of communication needs.
Instant messaging remains an essential tool for both personal and
professional interactions.
Meda & Entertanment (Flm & TV Streamng Platforms) :
Streaming platforms offering movies and TV series reflect the
growing digital entertainment consumption in Türkiye. The rising
interest in digital content keeps this category in a strong market
position.
Antvrus & VPN Applcatons : This category has experienced a
decline in user interest, suggesting that security needs are being met
through alternative solutions. However, recent restrictions and
censorship have slightly increased VPN usage, demonstrating its
continued relevance for internet accessibility.
Most Downloaded App Categores
Social Media
General Shopping
Personal Banking
Personalization & Utility Software
Social Messaging
Antivirus & VPN
Clothing Shopping
Photo Editing Software
Movie & TV Streaming Platforms
Social Media Entertainment Platforms
Telecommunications
Dating & Relationship Apps
Other Utility Software
Legal & Public Services
File Management Software
Music & Audio Entertainment Platforms
Video Editing Software
Digital Wallet & P2P Payments
Sports & Fitness Apps
Religion & Spiritual Apps
MOST DOWNLOADED MOBILE
APP CATEGORIES IN TÜRKİYE

1 TikTok Bytedance 15.000.000 USD +
2 Azar: 1 on 1 Video Chat Online Hyperconnect 10.000.000 USD +
3 YouTube Google 10.000.000 USD +
4 Tinder Match Group 8.000.000 USD +
5 Instagram Meta 8.000.000 USD +
6 Tango TangoMe 7.000.000 USD +
7 LivU Clash Arts HK 5.000.000 USD +
8 Sugo Voice Chat Party IndiaMasterApp 5.000.000 USD +
9 ChatGPT OpenAI 5.000.000 USD +
10 FaceApp FaceApp Technology 5.000.000 USD +
11 Bumble Dating App Bumble Holding 5.000.000 USD +
12 Disney+ Disney 5.000.000 USD +
13 MatchPub – Live Video Chat Mono Yazılım 5.000.000 USD +
14 Google One Google 5.000.000 USD +
15 Connected2.me – Chat & Meet C2M 4.000.000 USD +
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
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MOST SPENT-ON MOBILE APPS IN TÜRKİYE
1 6 9 The Numbers Provided Are Median Estimates

Revenue-Generatng App Categores
Social Media
Media & Entertainment | Social Discovery
Media & Entertainment | Dating & Relation
Media & Entertainment | Film & TV Stream
Social Messaging
Artificial Intelligence | AI Chatbots
Software | Photo Editing
Business & Education | Language Learning
Software | Selfie & Beauty Editors
Media & Entertainment | Books
Software | Location Tracking Apps
Software | Cloud Storage
Software | Antivirus & VPN
Software | Call & SMS Services
Software | Video Editing
Media & Entertainment | Music & Podcasts
Lifestyle | Astrology Apps
Business & Education | Buss & Education
Software | Other Utility Tools
Financial Services | Personal Finance
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
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1 7 0 Source: SensorTower State Of Mobile 2025
Throughout 2024, data on in-app purchase (IAP) revenues for non-
gaming app categories and subcategories in Türkiye indicates that
social media, media, and entertainment platforms lead the market.
Additionally, the rise of AI-powered chatbots stands out as a key
trend.
Socal Meda: TikTok and YouTube account for over 70% of
consumer spending in this subcategory. TikTok’s monetization
model, which allows users to tip content creators or promote their
content, has revolutionized non-gaming revenue models. This strong
revenue performance continues to drive social media app earnings in
Türkiye.
Meda & Entertanment – Socal Dscovery: Social discovery apps
like Azar have witnessed a 48% year-over-year growth. These apps,
which enable users to meet new people, have become increasingly
popular among young users in Türkiye.
Meda & Entertanment – Datng & Relatonshps: Dating apps like
Tinder have recorded exceptional growth, reflecting the rising
interest in digital dating platforms. The increasing popularity of these
apps demonstrates a cultural shift toward online matchmaking and
relationship-building.
MOST SPENT-ON MOBILE
APP CATEGORIES IN TÜRKİYE

G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
T Ü R K İ Y E G A M E M A R K E T R E P O R T 2 0 2 4
MOST SPENT-ON MOBILE
APP CATEGORIES IN TÜRKİYE
1 7 1 Source: SensorTower State Of Mobile 2025
Meda & Entertanment – Flm & TV Streamng: Netflix, Disney+,
and similar platforms are experiencing significant growth, reflecting
the increasing demand for subscription-based content services. This
trend highlights the rise of digital entertainment consumption
among Turkish users.
So cal Messagng : Apps like Connected2.me showcase the strong
interest in social interaction-focused applications in Türkiye.
AI Chatbot s: ChatGPT and similar AI applications have seen massive
growth over the past two years. AI-powered chatbots are being
rapidly adopted, positioning themselves as one of the most
promising revenue-generating subcategories in Türkiye.
Photo Edtng & Beauty Enhancers : Remini and FaceApp
demonstrate the growing user interest in aesthetic modifications and
AI-powered image enhancement tools.
Language: Duolingo and similar apps highlight the strong adoption
of educational applications by Turkish users, emphasizing the
demand for accessible and interactive learning tools.
O th er Not able Reve nue-Gener ating Catego ries ; C lou d Sto rage, Mus ic
& Podca st Appl ications, Ast rology Apps. These categories continue to
attract users and generate substantial in-app purchase revenues,
reinforcing their long-term growth potential in Türkiye’s digital
market.
Revenue-Generatng App Categores
Social Media
Media & Entertainment | Social Discovery
Media & Entertainment | Dating & Relation
Media & Entertainment | Film & TV Stream
Social Messaging
Artificial Intelligence | AI Chatbots
Software | Photo Editing
Business & Education | Language Learning
Software | Selfie & Beauty Editors
Media & Entertainment | Books
Software | Location Tracking Apps
Software | Cloud Storage
Software | Antivirus & VPN
Software | Call & SMS Services
Software | Video Editing
Media & Entertainment | Music & Podcasts
Lifestyle | Astrology Apps
Business & Education | Buss & Education
Software | Other Utility Tools
Financial Services | Personal Finance

G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
T Ü R K İ Y E G A M E M A R K E T R E P O R T 2 0 2 4
POPULAR PC GAMES
1 7 2 Source: Steam, Epic Store,
Game Name
Counter-Strike 2 GTA V Premium Edition Genshin Impact
Valorant Alan Wake 2 Palworld
League Of Legends Mayhem Brawler Elden Ring
Rust Hıtman World Of Assasination Warhammer 40,000: Space Marine 2
Battlefield Series Outlast 2 Destiny 2
PUBG: Battlegrounds Black Myth: Wukong Baldur’s Gate 3
Helldivers 2 Farming Simulator 25 Zula
EA Sports FC 24 and 25 Cyberpunk 2077 Black Desert
NBA 2K25 Kingdom Come: Deliverance Diablo IV
Marvel Rivals PC Building Simulator 2 World Of Warcraft
World Of Warships God of War Ragnarök Hades II
The Sims 4 Tom Clancy’s Rainbow Six® Siege Stumble Guys
WWE 2K24 Darkest Dungeon II Mortal Kombat II
Path Of Exile 2 Red Dead Redemption 2 Roblox
Dying Light 2 Stay Human: Reloaded Football Manager 2024 Metin 2
Mount & Blade ARK: Survival Evolved Rise Online
Euro Truck Simulator Supermarket Simulator Knight Online
Mafia Trilogy Liars Bar Call of Duty Series
Hogwarts Legacy Minecraft S.T.A.L.K.E.R. 2: Heart Of Chornobly
Dota 2 Fortnite Overcooked! 2
Anomaly Agent Dead By Deadlight

G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
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POPULAR CONSOLE GAMES
1 7 3 Source: Playstation Store, XBox Store
Game Name
Suicide Squad: Kill the Justice League Tony Hawk’s™ Pro Skater™ 1 + 2 Call of Duty®: Black Ops 6 – Cross-Gen
Red Dead Redemption 2: Ultimate Watch Dogs®: Legion Dragon Age™: The Veilguard
WWE 2K24 Cross-Gen Digital Edition FINAL FANTASY VII REMAKE SONIC X SHADOW GENERATIONS
Grand Theft Auto V STAR WARS™: Squadrons Starship Troopers: Extermination
Ghost of Tsushima ARK: Survival Evolved Starbound
ARK: Survival Ascended Astro Bot Metaphor: ReFantazio
Cyberpunk 2077 ELDEN RING Shadow of the Erdtree Heavy Cargo – The Truck Simulator
God of War Ragnarök EA SPORTS FC 24 – 25 KILL KNIGHT
Hogwarts Legacy V Rising Prince of Persia™: The Lost Crown
STAR WARS Jedi: Survivor™ Deluxe Gran Turismo 7 Test Drive Unlimited Solar Crown
Hell Let Loose UFC 5 eFootball™ 2025
Marvel’s Spider-Man: Miles Morales Sea of Thieves Warhammer 40,000: Space Marine 2
Brothers: A Tale of Two Sons Remake Raft Star Wars Outlaws
UFC™ 5 Deluxe Edition Path Of Exile 2 Kena: Bridge of Spirits
Street Fighter™ 6 S.T.A.L.K.E.R. 2: Heart Of Chornobly F1® 24
The Last of Us™ Part I Dijital Deluxe NBA 2K25 x WWE 2K24 Senua’s Saga: Hellblade II
NBA 2K24 Baller Edition Farming Simulator 25 Braid, Anniversary Edition
Batman: Arkham Collection Elderborn Dragon’s Dogma 2
Sekiro™: Shadows Die Twice Death Stranding Director’s Cut Alone in the Dark
Need for Speed™ Heat The Crew Motorfest Ultimate Edition FOR HONOR

Fighting
Survival
Simulation
Open World
MOBA
Shooter – FPS
Adventure
Battle Royale
Role-Playing
Sports
Strategy
Sandbox
Racing
Platform
Arcade
Horror
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
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MOST PREFERRED PC AND CONSOLE GAME GENRES IN TÜRKİYE
1 7 4

G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
T Ü R K İ Y E G A M E M A R K E T R E P O R T 2 0 2 4
POPULAR GAMING COMPANIES IN TÜRKİYE
1 7 5
Company Name
2K Sports CD Projekt Red Fingersoft
ABI Games Studio CDT Basic Games First Touch Games
Activision Century Games FirstFun
Activision Blizzard Chess.com FromSoftware
Amanotes Chucklefish Fugo
Apps Mobile Games Codemasters FunPlus
Arrowhead Game Studios CyberAgent Game Science
Atlus DICE Garena Games Online
Avalanche Software Discord Inc. Giants Software
AXLEBOLT DOSA Apps Goat Games
Azur Interactive Games Dream Games Grinding Gear Games
Bacon studio DWANGO GSC Game World
Bandai Namco Entertainment Electronic Arts (EA) Hangar 13
Beach Bum Ember Lab Hazelight Studios
Beresnev Games Epic Games Hello Games
Better World Games Evil Raptor Hero Concept
Bioware Facepunch Studios HoYoverse
Bravestars FALCON GAMES Hungry Studio
Brightika Fast Game Hyperstrange
Capcom FDG Mobile Games GbR IGG 

G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
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POPULAR GAMING COMPANIES IN TÜRKİYE
1 7 6
Company Name
Imangi Studios Maxis olzhass
Insomniac Games Mechanist Games Orange Studios Games
IO Interactive Microsoft Corporation Outfit7 
iKame Games miHoYo Paradox Interactive
Jagex Miniclip Paul Salameh
JoyGame Mobigame SAS Pazu Games
Kojima Productions Mojang Studios Pearl Abyss
Konami Moon Active Phew Phew Games
Kooapps MOONEE Pieces Interactive
Krafton Moonton Playgendary
KT Racing Nacon PlayMax Game Studio
Kwalee Naughty Dog Playrix
Larian Studios Naxeex Pocketpair
Lilith Games Neron’s Brother Red Barrels
Mad Head Games NetherRealm Studios Respawn Entertainment
Madbyte Games Niantic Riot Games
Magmatic Games Ninja Theory Roblox Corporation
Marmalade Game Studio Noah System Rockstar Games
Masomo Nowhere Studios Rocksteady Studios
Massive Entertainment Offworld Industries Rokosoft

G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
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POPULAR GAMING COMPANIES IN TÜRKİYE
1 7 7
Company Name
Saber Interactive TAGO Studio Warner Bros. Games
Santa Monica Studio Take-Two Interactive Webzen
SayGames TaleWorlds Entertainment  Wildlife Studios
Scopely TAPBLAZE XGAME STUDIO
Scorewarrior Tapnation Yalla Technology FZ-LLC
SCS Software Team17 Z & K
SEGA Techland Zego Studio
SKGames Tencent Ziipin Holdings HK
Social Game Lab Thekla, Inc. Zoetrope 
Spiral House Toca Boca AB Zuuks Games
Square Enix Ubisoft
StarGame12 Ubisoft Ivory Tower
Stella Joy Studio Ubisoft Montpellier
Studio Wildcard Ubisoft Toronto
Sucker Punch Productions Unico Studio
SUD Valve
Supercell Vicarious Visions
Supercent voodoo
Supergiant Games Wargaming
SUPERSONIC STUDIOS Warhorse Studios

If you thnk that
there are mssng
companes or
nformaton n our
lst, please contact
us for an update.
Türkiye is becoming a fast-growing and globally recognized hub in game
development. According to recent research, over 1,400 game studios in
Türkiye are actively developing games for mobile, PC, and console platforms.
The sector encompasses a wide range of companies, from independent
studios to large firms achieving international success.
The Turkish game ecosystem initially rose to prominence through mobile
games and continues to expand into PC and console projects. Developers are
creating globally acclaimed games by focusing on innovative game
mechanics, strong storytelling, and player-centric design. In addition to
producing content, Turkish game companies are strengthening their market
position by forming partnerships with global publishers, further enhancing
their competitive edge in the industry.
Since it is impossible to fit the full list into a single report, this year we have
chosen to present Turkish game studios in a more comprehensive and
accessible format. You can find the latest game studio listings and detailed
information on the
dedcated page of our report’s webste . This dynamic
format allows you to explore all industry players and stay updated on the
latest developments in Türkiye’s gaming sector.
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
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1 7 8
The lst featured on our webste ncludes a wde range of game companes from Türkye’sdynamc gamng ndustry, representng dfferent szes and levels of success. It coverseverythng from companes wth substantal captal and resources to solo ventures, offernga broad spectrum. Each company s an mportant part of the country’s gamng ecosystem,supportng the dversty and nnovaton wthn the ndustry. Regardless of sze or revenue,every company contrbutes to the gamng world wth creatvty, passon, and a sprt ofcollaboraton.
LOCAL GAME COMPANIES
AND DEVELOPERS

Twitch TV Followers View Time(Hour) Max. Views Avg. Views Watch Time (Hours)
1 Elraenn 4.626.748 140,5 51.495 26.551 3.730.476
2 wtcN 2.922.438 295,5 43.879 5.971 1.764.422
3 KendineMuzisyen 2.589.925 52 16.030 4.556 236.912
4 pqueen 2.319.835 71 14.610 3.108 220.680
5 UNLOSTV 2.172.082 165,5 7.831 2.392 395.942
6 Jahrein 1.903.757 114,75 21.130 9.469 1.086.638
7 Mithrain 1.712.694 524 7.296 2.748 1.440.040
8 RRaenee 1.244.160 121 19.739 11.562 1.399.089
9 Eray 1.071.112 82,75 16.232 8.853 732.676
10 Adal 1.051.660 74,25 20.458 2.350 174.521
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
T Ü R K İ Y E G A M E M A R K E T R E P O R T 2 0 2 4
POPULAR STREAMERS IN TÜRKİYE / TWITCH TV
1 7 9

Twitch TV Followers View Time(Hour) Max. Views Avg. Views Watch Time (Hours)
11 ZEON 1.014.304 1252,25 2.650 573 717.858
12 berkriptepe 1.002.438 322,75 1.777 633 204.492
13 Elwind 1.001.864 12 8.784 3.965 47.582
14 TolunayOren 937.556 89,25 11.236 3.524 314.581
15 RiotGamesTurkish 859.560 629,75 10.416 1.669 1.051.248
16 Levo 849.885 392 14.787 3.680 1.442.708
17 annadeniz 841.946 48 1.027 558 26.799
18 PintiPanda 839.775 3,75 1.259 666 2500
19 Hype 792.468 62,75 19.686 11.615 728.856
20 AlpTV 778.877 507,75 4.079 419 212.965
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
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POPULAR STREAMERS IN TÜRKİYE / TWITCH TV
1 8 0

G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
T Ü R K İ Y E G A M E M A R K E T R E P O R T 2 0 2 4
POPULAR GAMING YOUTUBE CHANNELS IN TÜRKİYE
1 8 1
YouTube Subscribers Number of Videos Total Views
1 Zuuks Games 8.7M 69 102.923.927
2 Minecraft Parodileri 6.8M 2.356 5.960.226.663
3 Ferited 5.8M 3.201 3.907.363.800
4 Barış G 4.7M 2.279 1.618.221.238
5 SeseGel 4.7M 3.209 3.051.125.479
6 xEnesR 4.2M 373 780.151.898
7 TÜRKPRO 4M 2.908 2.316.642.637
8 Samet Parlak 2 3.9M 1.259 1.142.059.920
9 LAZ 3.6M 2.408 1.794.874.932
10 Burak Oyunda 3.5M 3.556 1.248.711.353

G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
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POPULAR GAMING YOUTUBE CHANNELS IN TÜRKİYE
1 8 2
YouTube Subscribers Number of Videos Total Views
11 BoraLo 3.4M 1.340 1.042.135.562
12 Elraenn 3.2M 1.482 1.035.141.172
13 Ümidi 3.2M 7.415 1.923.014.841
14 Baturay Anar 3.1M 1.017 864.711.437
15 MEZARCI 3M 1.399 550.616.262
16 Kozmik Karınca 2.8M 1.094 932.518.366
17 DeadPies 2.7M 2.889 1.853.492.894
18 Minecraft Evi 2.6M 3.765 1.249.597.381
19 Barış Can 2.6M 3.128 1.161.642.120
20 BARIŞ BRA 2.6M 1.824 932.450.785

G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
T Ü R K İ Y E G A M E M A R K E T R E P O R T 2 0 2 4
POPULAR INSTAGRAM INFLUENCERS IN TÜRKİYE
1 8 3
Instagram Followers
1 Tuğkan “Elraenn” Gönültaş 2.945.718
2 Pelin “Pqueen” Baynazoğlu 1.340.520
3 Mert “Rraenee” Yılmaz 1.292.884
4 Furkan Yaman 1.208.922
5 Barışcan Mercan 1.175.888
6 e l a n u r 897.236
7 Tolunay Ören 836.772
8 Tugay Gök 754.505
9 Ataberk Doğan 729.045
10 Ferit Karakaya 727.698
Instagram Followers
11 Kemal Can Parlak 724.555
12 Cihan “Mezarcı” Cavlak 720.894
13 Begüm Gül “Roseheus” Karakoyun 709.333
14 Hasan”Sesegel” Mustan 693.478
15 Mervan Tepelioğlu 686.645
16 Oğuzhan”Doch” Özyetiş 651.853
17 duygu köseoğlu 642.275
18 Emrecan önal 618.504
19 Mustafa”Hz Yasuo” YAVUZ 600.427
20 Cantuğ Özsoy 525.651

G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
T Ü R K İ Y E G A M E M A R K E T R E P O R T 2 0 2 4
ACTIVE PAYMENT INSTITUTIONS
1 8 4 Source: Central Bank of the Republic of Türkiye
Aypara Ödeme Kuruluşu A.Ş. Paragram Ödeme Kuruluşu A.Ş.
BRQ Link Ödeme Hizmetleri A.Ş. Paratika Ödeme Hizmetleri A.Ş.
Efix Ödeme Hizmetleri A.Ş. Pay Fix Elektronik Para ve Ödeme Hizmetleri A.Ş.
Elekse Elektronik Para ve Ödeme Kuruluşu A.Ş. Paynet Ödeme Hizmetleri A.Ş.
Faturakom Ödeme Hizmetleri A.Ş. Paytrek Ödeme Kuruluşu Hizmetleri A.Ş.
Global Ödeme Hizmetleri A.Ş. Qnbpay Ödeme Hizmetleri A.Ş.
GönderAl Ödeme Hizmetleri A.Ş. Sender Ödeme Hizmetleri A.Ş.
Klon Ödeme Kuruluşu A.Ş. Trend Ödeme Kuruluşu A.Ş.
Lidio Ödeme Hizmetleri A.Ş. Tronapay Ödeme Hizmetleri A.Ş.
MoneyGram Türkiye Ödeme Hizmetleri A.Ş. TRPOS Ödeme Kuruluşu A.Ş.
Mypayz Ödeme Kuruluşu A.Ş. Valenspara Ödeme Kuruluşu A.Ş.
Octet Express Ödeme Kuruluşu A.Ş. Vezne24 Tahsilat Sistemleri ve Ödeme Hizmetleri A.Ş.
Ödeal Ödeme Kuruluşu A.Ş. Western Union Türkiye Ödeme Hizmetleri A.Ş.

G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
T Ü R K İ Y E G A M E M A R K E T R E P O R T 2 0 2 4
ACTIVE ELECTRONIC MONEY INSTITUTIONS
1 8 5 Source: Central Bank of the Republic of Türkiye
A Ödeme ve Elektronik Para Hizmetleri A.Ş. Faturamatik Elektronik Para ve Ödeme Kuruluşu A.Ş.
Ahlatcı Ödeme ve Elektronik Para Hizmetleri A.Ş. Fintlix Elektronik Para ve Ödeme Hizmetleri A.Ş.
As Ödeme Hizmetleri ve Elektronik Para A.Ş. Fzypay Elektronik Para ve Ödeme Hizmetleri A.Ş.
Aköde Elektronik Para ve Ödeme Hizmetleri A.Ş. Garanti Ödeme ve Elektronik Para Hizmetleri A.Ş.
Belbim Elektronik Para ve Ödeme Hizmetleri A.Ş. Halk Elektronik Para ve Ödeme Hizmetleri A.Ş.
Birleşik Ödeme Hizmetleri ve Elektronik Para A.Ş. IQ Money Ödeme Hizmetleri ve Elektronik Para A.Ş.
BPN Ödeme ve Elektronik Para Hizmetleri A.Ş. İninal Ödeme ve Elektronik Para Hizmetleri A.Ş. 
Cemete Elektronik Para ve Ödeme Hizmetleri A.Ş. İstanbul Ödeme ve Elektronik Para A.Ş.
D Ödeme Elektronik Para ve Ödeme Hizmetleri A.Ş. İyzi Ödeme ve Elektronik Para Hizmetleri A.Ş.
Dinamik Elektronik Para ve Ödeme Hizmetleri A.Ş. Lydians Elektronik Para ve Ödeme Hizmetleri A.Ş.
Dgpara Ödeme ve Elektronik Para Kuruluşu A.Ş. Moka Ödeme ve Elektronik Para Kuruluşu A.Ş.
DSM Ödeme ve Elektronik Para Hizmetleri A.Ş. Moneymate Elektronik Para ve Ödeme Hizmetleri A.Ş.
Denizöde Elektronik Para ve Ödeme Hizmetleri A.Ş. Moneyout Elektronik Para ve Ödeme Hizmetleri A.Ş.

G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
T Ü R K İ Y E G A M E M A R K E T R E P O R T 2 0 2 4
ACTIVE ELECTRONIC MONEY INSTITUTIONS
1 8 6 Source: Central Bank of the Republic of Türkiye
Moneypay Ödeme ve Elektronik Para Hizmetleri A.Ş. Paypole Ödeme Hizmetleri ve Elektronik Para A.Ş.
N Kolay Ödeme ve Elektronik Para Kuruluşu A.Ş. Payporter Ödeme Hizmetleri ve Elektronik Para A.Ş.
Nomu Pay Ödeme ve Elektronik Para Hizmetleri A.Ş. Paytr Ödeme ve Elektronik Para Kuruluşu A.Ş.
Ozan Elektronik Para A.Ş. Pratik İşlem Ödeme ve Elektronik Para A.Ş.
Paladyum Elektronik Para ve Ödeme Hizmetleri A.Ş. Qpay Elektronik Para ve Ödeme Hizmetleri A.Ş. 
Papara Elektronik Para A.Ş. Rubik Elektronik Para ve Ödeme Hizmetleri A.Ş.
Papel Elektronik Para ve Ödeme Hizmetleri A.Ş. SBM Elektronik Para ve Ödeme Kuruluşu A.Ş.
Parakolay Elektronik Para A.Ş. Sipay Elektronik Para ve Ödeme Hizmetleri A.Ş.
Paratim Ödeme ve Elektronik Para Kuruluşu A.Ş. Sundus Elektronik Para ve Ödeme Kuruluşu A.Ş.
ParaQR Elektronik Para ve Ödeme Hizmetleri A.Ş. Token Ödeme Hizmetleri ve Elektronik Para A.Ş.
Parolapara Elektronik Para ve Ödeme Hizmetleri A.Ş. Tom Pay Elektronik Para ve Ödeme Hizmetleri A.Ş.
Paybull Ödeme Hizmetleri ve Elektronik Para A.Ş. TT Ödeme ve Elektronik Para Hizmetleri A.Ş.
Payco Elektronik Para ve Ödeme Hizmetleri A.Ş. TTM Elektronik Para ve Ödeme Hizmetleri A.Ş.

G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
T Ü R K İ Y E G A M E M A R K E T R E P O R T 2 0 2 4
ACTIVE ELECTRONIC MONEY INSTITUTIONS
1 8 7 Source: Central Bank of the Republic of Türkiye
Turk Elektronik Para A.Ş.
Turkcell Ödeme ve Elektronik Para Hizmetleri A.Ş.
Turkonay Elektronik Para ve Ödeme Hizmetleri A.Ş.
UPT Ödeme Hizmetleri ve Elektronik Para A.Ş.
Vakıf Elektronik Para ve Ödeme Hizmetleri A.Ş.
Vepara Elektronik Para ve Ödeme Hizmetleri A.Ş.
Vizyon Elektronik Para ve Ödeme Hizmetleri A.Ş.
Vodafone Elektronik Para ve Ödeme Hizmetleri A.Ş.
Yemekpay Elektronik Para ve Ödeme Hizmetleri A.Ş.
Ziraat Finansal Teknolojiler Elektronik Para ve Ödeme Hizmetleri A.Ş.

2023 2024
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
T Ü R K İ Y E G A M E M A R K E T R E P O R T 2 0 2 4
ASSOCIATIONS
1 8 8
Turkish Association ofGame Developers
Association of Game Designers, Developers, Publishers and Producers
Turkish Association ofGame Developers
Association of Game Designers, Developers, Publishers and Producers
Digital Game DevelopersProfessional Association
Young Entrepreneurs and
Game Developers Association

2023 2024
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
T Ü R K İ Y E G A M E M A R K E T R E P O R T 2 0 2 4
GAME EXHIBITIONS (B2C)
In 2024, only the GIST – Gamngİstanbul Game Expo took place.
1 8 9

ON/OFF EVENTS ORGANIZED IN TÜRKİYE (GAMING, ESPORTS, EXPO, B2B, B2C)
Event Name Date
Bursa Metropolitan Municipality High School Valorant Tournament January 24
Esenler Municipality Esports Tournament January 24
GAMEON eTürkiye Cup – Teams on the Field! January 24
Hendek Municipality Esports Tournament January 24
Nevşehir Municipality Esports Tournament January 24
PUBG Awards 2023 – eSports360 January 24
Göbeklitepe Gaming Festival January 24
Global Game Jam 2024 (Istanbul, Izmir, Konya, Teknopark Istanbul, YTÜ, ÜNOG, etc.) January 24
Dijipin Masters Tournament February 24
FUT vs Team Heretics Watch Party February 24
PUBG Mobile Stars League Spring 2024 February 24
Üsküdar Municipality Esports Tournament February 24
Sakarya University Game Jam 2024 V1 February 24
MAUJAM’24 Maltepe University February 24
PROTALITY Season 8 – EMEA Tour eSports360 February 24
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
T Ü R K İ Y E G A M E M A R K E T R E P O R T 2 0 2 4
1 9 0 Source: EMBEDSource: eSports360 Source : Gaming In Türkiye | MENA | EU
( G l o b a l B r o a d c a s t w i t h T u r k i s h C o m m e n t a r y )

ON/OFF EVENTS ORGANIZED IN TÜRKİYE (GAMING, ESPORTS, EXPO, B2B, B2C)
Event Name Date
Meram Municipality Esports Tournament March 24
PGL Major Copenhagen 2024 Elimination Stage Eternal Fire Watch Party March 24
PGL Major Copenhagen 2024 Playoff Eternal Fire Watch Party March 24
PUBG EMEA Championship Spring 2024 – eSports360 March 24
PUBG Mobile Stars League Summer 2024 March 24
Red Bull Gaming Ground Istanbul March 24
HUPROG 2024: Hacettepe University March 24
PROTALITY Season 9 – EMEA Tour 2 eSports360 March 24
Challengers League Türkiye Birlik Split 1 Final – ESA April 24
FUT vs FNATIC Watch Party – Adana, Konya, Kütahya, Malatya April 24
FUT vs FNATIC Watch Party – Istanbul, Ankara, Antalya, Sivas, Adana, Denizli April 24
FUT vs Team Liquid Watch Party April 24
Hit Games Conference Istanbul April 24
Red Bull Gaming Ground Ankara April 24
HKÜ Hasan Kalyoncu University Game Jam and Web Hackathon April 24
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
T Ü R K İ Y E G A M E M A R K E T R E P O R T 2 0 2 4
1 9 1 Source: EMBEDSource: eSports360 Source: Gaming In Türkiye | MENA | EU
( G l o b a l B r o a d c a s t w i t h T u r k i s h C o m m e n t a r y )

ON/OFF EVENTS ORGANIZED IN TÜRKİYE (GAMING, ESPORTS, EXPO, B2B, B2C)
Event Name Date
Pura Game Jam ’24 – Hacettepe University April 24
ÜNOG Ankara Game Jam 2024 April 24
Başakşehir Municipality – Base Esports EAFC 24 Tournament May 24
FUT vs BBL Watch Party May 24
FUT vs Karmine Korp Watch Party May 24
GAMEON PUBG Tournament May 24
Paycell May 19th PUBG Cup May 24
PUBG Global Series 3 – eSports360 May 24
Red Bull Gaming Ground MSI Final WatchParty May 24
ANKÜ Ankara University Game Jam May 24
Boğaziçi University Game Jam May 24
TeknoJam – Erciyes Teknopark Sera Incubation Center May 24
Ministry of Interior, Directorate General of Civil Society Relations – EğitiJAM 2024 May 24
Istanbul 2124 Game Jam May 24
Mersin Tarsus Sesim Sarpkaya Science High School Game Jam May 24
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
T Ü R K İ Y E G A M E M A R K E T R E P O R T 2 0 2 4
1 9 2 Source: EMBEDSource: eSports360 Source: Gaming In Türkiye | MENA | EU
( G l o b a l B r o a d c a s t w i t h T u r k i s h C o m m e n t a r y )

ON/OFF EVENTS ORGANIZED IN TÜRKİYE (GAMING, ESPORTS, EXPO, B2B, B2C)
Event Name Date
Akdeniz University Game Jam May 24
FUT vs Team Heretics Watch Party June 24
GameZone Game On – Istanbul Marmara Park June 24
GameZone Game On – Istanbul Metropol Istanbul Mall June 24
PUBG Global Series 4 – eSports360 June 24
PUBG Mobile Rising Stars Season 4 – ESA June 24
WN Conference Istanbul 2024 June 24
Başakşehir Municipality – Base Esports EAFC 24 Tournament July 24
Challengers League Türkiye Birlik Split 2 Final – ESA July 24
FUT vs FNATIC Watch Party July 24
GameZone Game On – Ankara Kent Park Mall July 24
Istanbul Metropolitan Municipality Esports Tournament July 24
Olips Refreshing PUBG Mobile Tournament July 24
Elazığ Municipality Valorant Tournament August 24
GameZone Game On – Izmir Istinye Park Mall August 24
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
T Ü R K İ Y E G A M E M A R K E T R E P O R T 2 0 2 4
1 9 3 Source: EMBEDSource: eSports360 Source: Gaming In Türkiye | MENA | EU
( G l o b a l B r o a d c a s t w i t h T u r k i s h C o m m e n t a r y )

ON/OFF EVENTS ORGANIZED IN TÜRKİYE (GAMING, ESPORTS, EXPO, B2B, B2C)
Event Name Date
Intel Extreme Masters Cologne 2024 Eternal Fire Watch Party August 24
Olips Refreshing CS2 Tournament 1 August 24
PUBG Mobile Rising Stars Season 4 Grand Final August 24
Valorant Champions Final Watch Party August 24
YUCON: SCP August 24
Esenler Municipality Esports Tournament September 24
ESL Pro League Season 20 Final – Eternal Fire vs NAVI Watch Party September 24
GAMEON VALORANT Tournament September 24
GameZone Game On – Bursa Carrefoursa Mall September 24
Olips Refreshing Brawl Stars Tournament September 24
Türk Telekom GAMEON Valorant Tournament Final September 24
Gaming Istanbul 2024 (GIST) September 24
Eternal Fire Watch Party – Ankara September 24
Eternal Fire Watch Party – Istanbul September 24
PUBG EMEA Championship Fall 2024 – eSports360 September 24
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
T Ü R K İ Y E G A M E M A R K E T R E P O R T 2 0 2 4
1 9 4 Source: EMBEDSource: eSports360 Source: Gaming In Türkiye | MENA | EU
( G l o b a l B r o a d c a s t w i t h T u r k i s h C o m m e n t a r y )

ON/OFF EVENTS ORGANIZED IN TÜRKİYE (GAMING, ESPORTS, EXPO, B2B, B2C)
Event Name Date
PUBG Nations Cup 2024 – eSports360 September 24
Balıkesir Metropolitan Municipality MTC Season 4 October 24
Da1mon Winter Valorant Tournament – ESA October 24
GameZone Game On – Antalya TerraCity Mall October 24
GGCorp Intercompany Esports Tournament October 24
Logi Play Days – ESA October 24
Mobidictum Conference 2024 Istanbul October 24
Paycell October 29th PUBG Cup 2024 October 24
PUBG Global Series 5 – eSports360 October 24
Red Bull Home Ground Türkiye Qualifiers October 24
VALORANT Game Changers Stage 3: Istanbul – ESA October 24
DPÜ Kütahya Dumlupınar University Game Jam October 24
İGÜ Istanbul Gelişim University Game Jam October 24
Arcane: Community Day – Riot Games November 24
Beylikdüzü Municipality Esports Tournament November 24
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
T Ü R K İ Y E G A M E M A R K E T R E P O R T 2 0 2 4
1 9 5 Source: EMBEDSource: eSports360 Source: Gaming In Türkiye | MENA | EU
( G l o b a l B r o a d c a s t w i t h T u r k i s h C o m m e n t a r y )
( G l o b a l B r o a d c a s t w i t h T u r k i s h C o m m e n t a r y )

Event Name Date
Gaming Parkour Final November 24
Intel Monsters Reloaded 2024 Counter-Strike 2 Grand Final November 24
Intel Monsters Reloaded 2024 Valorant Grand Final November 24
Olips Refreshing VALORANT Tournament November 24
Pastavilla Mac&Cheese PUBG Tournament November 24
Pendik Municipality High School Valorant Tournament November 24
PUBG Global Series 6 – eSports360 November 24
Flank Esports Awards: Best of the Year December 24
GameZone Game On – Istanbul Galata Port December 24
Olips Refreshing CS2 Tournament 2 December 24
PUBG Global Championship 2024 – eSports360 December 24
ROGRTX Aim Clash 1v1 Tournament December 24
TESFED Türkiye Cup 2024 Grand Final December 24
Startgate Game Jam 24 – StartGate Incubation Center December 24
Medieval Festival December 24
ON/OFF EVENTS ORGANIZED IN TÜRKİYE (GAMING, ESPORTS, EXPO, B2B, B2C)
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
T Ü R K İ Y E G A M E M A R K E T R E P O R T 2 0 2 4
1 9 6 Source: EMBEDSource: eSports360 Source: Gaming In Türkiye | MENA | EU
( G l o b a l B r o a d c a s t w i t h T u r k i s h C o m m e n t a r y )
( G l o b a l B r o a d c a s t w i t h T u r k i s h C o m m e n t a r y )

ON/OFF EVENTS ORGANIZED IN TÜRKİYE (GAMING, ESPORTS, EXPO, B2B, B2C)
Event Name Date
Bambu Game Jam – Bambu Acceleration and Incubation Center December 24
Eskişehir Osmangazi University Game Jam December 24
Istanbul Aydın University Sandwich Game Jam December 24
Beykoz University Game Jam December 24
Türk Telekom eSüper League Seasonal
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
T Ü R K İ Y E G A M E M A R K E T R E P O R T 2 0 2 4
1 9 7
Ths lst ncludes varous onlne and offlne events held throughout 2024 n Türkye’s gamngndustry. It covers a wde range of sectoral organzatons, ncludng B2B and B2C events,game expos, game jams, esports tournaments, and leagues. The events we have trackedthroughout the year have been regularly added to the lst. If you beleve any event smssng, please share t wth us, and we wll nclude t n the lst.
If you beleve theres a mssng eventor nformaton nour lst, pleasecontact us, and thelst wll be updated accordngly.
Source: EMBEDSource: eSports360 Source: Gaming In Türkiye | MENA | EU

G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
T Ü R K İ Y E G A M E M A R K E T R E P O R T 2 0 2 4
GAME DESIGN BACHELOR’S
MASTER’S DEGREE PROGRAMS
1 9 8 Source: Council of Higher Education

G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
T Ü R K İ Y E G A M E M A R K E T R E P O R T 2 0 2 4
GAME DESIGN BACHELOR’S
MASTER’S DEGREE PROGRAMS
1 9 9 Source: Council of Higher Education
Unversty Type Bachelor’ /
Master’s Degree Faculty / Insttute Department
Arkin University of Creative Arts and Design TRNC Bachelor Faculty of Communication Digital Game Design (English) (Paid)
Arkin University of Creative Arts and Design TRNC Bachelor Faculty of Communication Digital Game Design (English) (Scholarship)
Arkin University of Creative Arts and Design TRNC Bachelor Faculty of Communication Digital Game Design (English) (50% Discount)
Bahcesehir University Fou. Bachelor Faculty of Communication Digital Game Design (English) (Paid)
Bahcesehir University Fou. Bachelor Faculty of Communication Digital Game Design (English) (Scholarship)
Bahcesehir University Fou. Bachelor Faculty of Communication Digital Game Design (English) (50% Discount)
Beykoz University Fou. Bachelor Faculty of Art and Design Digital Game Design (Scholarship)
Beykoz University Fou. Bachelor Faculty of Art and Design Digital Game Design (50% Discount)
Eastern Mediterranean University TRNC Bachelor Faculty of Communication Digital Game Design (English) (Paid)
Eastern Mediterranean University TRNC Bachelor Faculty of Communication Digital Game Design (English) (Scholarship)
Eastern Mediterranean University TRNC Bachelor Faculty of Communication Digital Game Design (English) (50% Discount)
Dogus University Fou. Bachelor Faculty of Art and Design Digital Game Design (Scholarship)
Dogus University Fou. Bachelor Faculty of Art and Design Digital Game Design (50% Discount)
Golden Horn University Fou. Bachelor Faculty of Fine Arts Digital Game Design (Scholarship)
Golden Horn University Fou. Bachelor Faculty of Fine Arts Digital Game Design (Paid)
Golden Horn University Fou. Bachelor Faculty of Fine Arts Digital Game Design (25% Discount)
Hasan Kalyoncu University Fou. Bachelor Faculty of Communication Digital Game Design (Scholarship)
Hasan Kalyoncu University Fou. Bachelor Faculty of Communication Digital Game Design (Paid)
Hasan Kalyoncu University Fou. Bachelor Faculty of Communication Digital Game Design (50% Discount)

G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
T Ü R K İ Y E G A M E M A R K E T R E P O R T 2 0 2 4
GAME DESIGN BACHELOR’S
MASTER’S DEGREE PROGRAMS
2 0 0 Source: Council of Higher Education
Unversty Type Bachelor’ /
Master’s Degree Faculty / Insttute Department
İstanbul Atlas University Fou. Bachelor Faculty of Art, Design and Architecture Digital Game Design (Scholarship)
İstanbul Atlas University Fou. Bachelor Faculty of Art, Design and Architecture Digital Game Design (50% Discount)
İstanbul Aydın University Fou. Bachelor Faculty of Fine Arts Digital Game Design (Scholarship)
İstanbul Aydın University Fou. Bachelor Faculty of Fine Arts Digital Game Design (50% Discount)
İstanbul Beykent University Fou. Bachelor Faculty of Communication Digital Game Design (Scholarship)
İstanbul Beykent University Fou. Bachelor Faculty of Communication Digital Game Design (50% Discount)
İstanbul Bilgi University Fou. Bachelor Faculty of Communication Digital Game Design (English) (Scholarship)
İstanbul Bilgi University Fou. Bachelor Faculty of Communication Digital Game Design (English) (50% Discount)
İstanbul Bilgi University Fou. Bachelor Faculty of Communication Digital Game Design (English) (Paid)
İstanbul Esenyurt University Fou. Bachelor Faculty of Arts and Social Sciences Digital Game Design (Scholarship)
İstanbul Esenyurt University Fou. Bachelor Faculty of Arts and Social Sciences Digital Game Design (50% Discount)
İstanbul Esenyurt University Fou. Bachelor Faculty of Arts and Social Sciences Digital Game Design (Paid)
İstanbul Gedik University Fou. Bachelor Faculty of Architecture and Design Digital Game Design (Scholarship)
İstanbul Gedik University Fou. Bachelor Faculty of Architecture and Design Digital Game Design (50% Discount)
İstanbul Gedik University Fou. Bachelor Faculty of Architecture and Design Digital Game Design (Paid)
İstanbul Kent University Fou. Bachelor Faculty of Art and Design Digital Game Design (English) (50% Discount)
İstanbul Kent University Fou. Bachelor Faculty of Art and Design Digital Game Design (English) (Scholarship)
İstanbul Kültür University Fou. Bachelor Faculty of Art and Design Digital Game Design (English) (50% Discount)
İstanbul Kültür University Fou. Bachelor Faculty of Art and Design Digital Game Design (English) (Scholarship)

G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
T Ü R K İ Y E G A M E M A R K E T R E P O R T 2 0 2 4
GAME DESIGN BACHELOR’S
MASTER’S DEGREE PROGRAMS
2 0 1 Source: Council of Higher Education
Unversty Type Bachelor’ /
Master’s Degree Faculty / Insttute Department
Istanbul Kultur University Fou. Bachelor Faculty of Art and Design Digital Game Design (Paid)
Istanbul Nisantasi University Fou. Bachelor Faculty of Art and Design Digital Game Design (Paid)
Istanbul Nisantasi University Fou. Bachelor Faculty of Art and Design Digital Game Design (Scholarship)
Istanbul Nisantasi University Fou. Bachelor Faculty of Art and Design Digital Game Design (50% Discount)
Istanbul Okan University Fou. Bachelor Faculty of Art, Design and Architecture Digital Game Design (Scholarship)
Istanbul Okan University Fou. Bachelor Faculty of Art, Design and Architecture Digital Game Design (50% Discount)
Istanbul Topkapi University Fou. Bachelor Faculty of Art, Design and Architecture Digital Game Design (Scholarship)
Istanbul Topkapi University Fou. Bachelor Faculty of Art, Design and Architecture Digital Game Design (50% Discount)
Istinye University Fou. Bachelor Faculty of Art, Design and Architecture Digital Game Design (English) (Scholarship)
Istinye University Fou. Bachelor Faculty of Art, Design and Architecture Digital Game Design (English) (50% Discount)
Kahramanmaras Istiklal University State Bachelor Faculty of Communication Digital Game Design
European University of Lefke TRNC Bachelor Faculty of Communication Sciences Digital Game Design (English) (Scholarship)
European University of Lefke TRNC Bachelor Faculty of Communication Sciences Digital Game Design (English) (50% Discount)
Muğla Sıtkı Koçman University State Bachelor Bodrum Faculty of Fine Arts Digital Game Design
Muğla Sıtkı Koçman University State Bachelor Institute of Science and Technology Digital Game Design (TRNC National)
Cyprus International University TRNC Bachelor Faculty of Communication Digital Game Design (English) (Scholarship)
Cyprus International University TRNC Bachelor Faculty of Communication Digital Game Design (English) (50% Discount)

G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
T Ü R K İ Y E G A M E M A R K E T R E P O R T 2 0 2 4
GAMING ENTREPRENEURSHIP CENTERS
2 0 2
Name Type Locaton Game Focus
Animation Technologies and Game Development Center Pre-Incubation Center Ankara Game Focus
BAMBU Digital Game Studio D.O.S 4.0 Acceleration Center İzmir Game Focus
Knowledge Commercialization Center (BTM) Pre-Incubation, Incubation and Post Incubation Center İstanbul
BUG Lab TEKMER Pre-Incubation and Incubation Center İstanbul Game Focus
Crazy Hubs İstanbul Acceleration Center İstanbul Game Focus
Cube Beyoğlu Incubation Center İstanbul
Digital Animation and Gaming Cluster Center (DIGIAGE) Pre-Incubation and Incubation Center Kocaeli Game Focus
Game Circle Acceleration and Incubation Center Ankara ve İstanbul Game Focus
Game Factory Hub Incubation Center Online Game Focus
GameDev Acceleration Program İstanbul Game Focus
Gamenter Pre-Incubation Center İstanbul Game Focus
GamesUnited Acceleration and Incubation Center İstanbul Game Focus
Gaming Academy Acceleration Center İstanbul Game Focus

G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
T Ü R K İ Y E G A M E M A R K E T R E P O R T 2 0 2 4
GAMING ENTREPRENEURSHIP CENTERS
2 0 3
Name Type Locaton Game Focus
Istanbul Game Entrepreneurship Academy: 9999in1Space Acceleration Center İstanbul Game Focus
Izmir Games Game Entrepreneurship Acceleration Program Acceleration Center İzmir Game Focus
Küçükçekmece Entrepreneurship and Innovation Center Incubation Center İstanbul
LIDEA Initiative Pre-Incubation and Incubation Center Muğla
Lonca Entrepreneurship Center Incubation Center İstanbul
Monster Gaming Lab Acceleration Program İstanbul Game Focus
OYGEM Game Development Center Incubation Center İzmir Game Focus
Game Development Center (OGEM) Incubation Center İstanbul Game Focus
STARTGATE Acceleration, Pre-Incubation and Incubation Center İstanbul Game Focus
Tech Istanbul Growth Program İstanbul
WePlay HUB Acceleration Center İstanbul Game Focus
Workup Gaming Acceleration Center İstanbul Game Focus
YTU Startup House GamesUP Incubation Center İstanbul Game Focus

G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
T Ü R K İ Y E G A M E M A R K E T R E P O R T 2 0 2 4
PROFESSIONS IN GAMING INDUSTRY
2 0 4 Source: Hitmarker.net
Game Development
Artificial Intelligence (AI) Programmer
Build & Release Engineer
Game Engine Developer
Gameplay Programmer
Graphics Programmer
Network Programmer
Physics Programmer
Rendering Programmer
Tools Developer
Software Engneerng
Artificial Intelligence (AI) Engineer
Backend Developer
Build & Release Engineer
Cloud Engineer
Data Analytics Specialist
DevOps Engineer
Frontend Developer
Full Stack Developer
Mobile Developer
Network Engineer
Product Design
Project Management
Technical Writing

G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
T Ü R K İ Y E G A M E M A R K E T R E P O R T 2 0 2 4
PROFESSIONS IN GAMING INDUSTRY
2 0 5 Source: Hitmarker.net
Anmaton
2D Animation
3D Animation
Cinematic Animation
In-Game Animation (Gameplay)
Motion Capture
Particle
Animation Programming
Rigging
Technical Animation
VFX
Game Desgn
Artificial Intelligence (AI) Design
Combat Design
Content Design
Economy Design
Encounter Design
Interaction Design
Level Design
Monetization
Multiplayer Design
Narrative Design
Prototyping
Quest Design
Scripting
Systems Design
Technical Design
User Interface (UI) Design
Informaton Technologes (IT)
Cyber Security
Network Engineering
System Admin
Technical Support

G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
T Ü R K İ Y E G A M E M A R K E T R E P O R T 2 0 2 4
PROFESSIONS IN GAMING INDUSTRY
2 0 6 Source: Hitmarker.net
User Experence (UX)
Accessibility
Interaction Designer
Information Architecture
User Experience Researcher (UX Researcher)
Usability
Design
Engineering
Art
2D Artist
3D Artist
Character Designer
Concept Artist
Art Director
Environmental Designer
Lighting Designer
Modeling Specialist / Designer
Shader Developer
Storyboard Artist
Technical Artist
Texture Artist
Tools and Workflow Enhancer
User Interface (UI) Designer
Görsel Efekt (VFX) Sanatçısı
Sound and Musc Desgn
Composition
Sound Engineering
Sound Programming
(Sound Design
Technical Sound Design
Vocal Direction

G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
T Ü R K İ Y E G A M E M A R K E T R E P O R T 2 0 2 4
PROFESSIONS IN GAMING INDUSTRY
2 0 7 Source: Hitmarker.net
Commercal Affars
Product Management
Business Development
Customer Support
Merchandising
Partnerships
Retail
Sales
Sponsorships
Human Resources
Training & Development
Marketng
Brand Management
Campaign Management
Community Management
Copywriting
Digital Marketing
Production
Influencer Marketing
Public Relations
Social Media Management
User Acquisition
Visual Marketing
Content Creation
Graphic Design
Video Design
Event Management
Research
Academic Research
Consumer Research
Market Research

G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
T Ü R K İ Y E G A M E M A R K E T R E P O R T 2 0 2 4
PROFESSIONS IN GAMING INDUSTRY
2 0 8 Source: Hitmarker.net
Qualty Assurance (QA)
Analyse
Automation Test
Certification
Compatibility
Compliance
Engineering
Interruption Management
Performance Test
Platform Test
SDET (Software Development Engineer in Test)
Localzaton
Translation
Editing
Local Concept Creation
Local Music
Local Voice Over
Local Drawing and Illustration
Fnance & Law
Accounting
Auditing
Counseling
Licensing
Mergers & Acquisitions
Payroll Management

G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
T Ü R K İ Y E G A M E M A R K E T R E P O R T 2 0 2 4
PROFESSIONS IN GAMING INDUSTRY
2 0 9 Source: Hitmarker.net
Esports
Professional Esports Player
Coaching
Team Management
Organization Management
Refereeing
Scouting
Representation
Fitness
Analize
Nutritionist
Physiotherapy
Psychology
Lve Streamng
Video / Camera Editing
Content Manager
Floor Management
Game Observation
Production
Audio Engineering
Stream Engineering
Studio Management
Admnstratve Affars
Executive Assistance
Office Management
Reception Ths l st s based on H tmarker.net’s 2024 update on careers n the gam ng ndustry. It hasbeen deta led to reflect the broad spectrum of roles w th n the sector. However, s nce eachcompany’s structure and s ze vary, not every pos t on l sted may ex st as a separate role nevery organ zat on. For example, n small or m d-s zed compan es, mult ple respons b lt esmay be handled by a s ngle nd v dual. Add t onally, due to the dynam c nature of thendustry, job t tles and respons b lt es may d ffer across compan es. Th s l st serves as ageneral comp lat on to prov de an overv ew of career opportun t es n the gam ng ndustry.

2023 2024
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
T Ü R K İ Y E G A M E M A R K E T R E P O R T 2 0 2 4
INTERNET CAFES
2 1 0 Source: Istanbul Chamber of Internet Cafes Tradesmen
6 . 2 5 0 In t e r n e t C a f e
In prevous years, many of our nternet
cafes were forced to close ther
busnesses due to the ongong effects of
the pandemc, costs and taxes. In 2023,
the number of actve cafes contnued to
declne due to smlar economc
condtons and busness changes.
5 . 0 0 0 In t e r n e t C a f e
Accordng to İlhan Taşkıran, Presdent of
the Istanbul Internet Cafes Chamber of
Tradesmen, our nternet cafe sector n
Türkye s unfortunately losng blood. It s
estmated that there are around 5,000
nternet cafes left across the country.
After the pandemc, 80% of nternet cafes
n TTürkyehave closed!

2023 2024
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
T Ü R K İ Y E G A M E M A R K E T R E P O R T 2 0 2 4
INTERNET CAFE PC SYSTEM PROPERTIES
* * Average daily earnings are calculated according to the average monthly income of an internet café with 100 computers.
2 1 1 Source: Istanbul Chamber of Internet Cafes Tradesmen
Processor 3 5 7 9
Percentage %10 %50 %30 %10
Ram 4 GB 8 GB 16 GB 32 GB 64 GB
Percentage %2 %40 %40 %10 %8
Internet Speed 64 MB 100 MB 200 MB 300 MB 1000 MB
Percentage %15 %25 %25 %30 %5
Peak Hours 15:00 – 22:00
Peak Days (Weekends) FRIDAY-SUNDAY
Average Fee / Hour 30 TL – 75 TL
Daly Average Pn Sales (Qty.) 7.500 – 12.500 TL
Avg. Food Payment / Person 100 – 150 TL
Peak Hours 15:00 – 22:00
Peak Days (Weekends) FRIDAY-SUNDAY
Average Fee / Hour 65 TL – 95 TL
Daly Average Pn Sales (Qty.) 7.500 – 12.500 TL
Avg. Food Payment / Person 150 – 250 TL
Processor 3 5 7 9 Dğer
Percentage %5 %40 %30 %20 %5
Ram 4 GB 8 GB 16 GB 32 GB 64 GB
Percentage %1 %20 %35 %25 %14
Internet Speed 64 MB 100 MB 200 MB 300 MB 1000 MB
Percentage %15 %25 %25 %30 %5

MOST PLAYED GAMES IN INTERNET CAFES
2023 2024
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
T Ü R K İ Y E G A M E M A R K E T R E P O R T 2 0 2 4
2 1 2 Source: Istanbul Chamber of Internet Cafes Tradesmen Source: Monster Notebook Blog
PES
FIFA
CS:GO / CS2
League of Legends
PUBG: BATTLEGROUNDS
Battlefield
GTA
Call of Duty
Minecraft
Fortnite
PUBG: BATTLEGROUNDS
Fortnite
League of Legends
VALORANT
FC 24
CS:GO / CS2
GTA
Call Of Duty

G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
T Ü R K İ Y E G A M E M A R K E T R E P O R T 2 0 2 4
BREAKDOWN OF INTERNET CAFES IN TÜRKİYE
% 1 5
% 3 4
% 2 0
% 1 0
% 5
% 8
% 8
2 1 3 Source: Istanbul Chamber of Internet Cafes Tradesmen

GAMING AND ESPORTS MEDIA CHANNELS IN TÜRKİYE
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
T Ü R K İ Y E G A M E M A R K E T R E P O R T 2 0 2 4
2 1 4
Meda Channels
İndir
Oyun Günlüğü
Turuncu Levye
Teknodiot
LeaderGamer
Player Bros
SaveButonu
5mid.com
Gamer Papers
Technologic
Oyun Dijital
Oyunda.Org
Gamizm
Oyuncu Konseyi
Level
Espor Times
Espor Gazetesi
Dijikolog
nfstr
Meda Channels
Donanım Haber
Technopat
Shift Delete
Webtekno
Donanım Arşivi
Tam İndir
Log
Chip
Techolay
Merlinin Kazanı
Türkmmo
Hardware Plus
Bölüm Sonu Canavarı
Atarita
PC Hocası
IGN Türkiye
OyunGezer
FRPnet
Mobidictum
Meda Channels
Hayatımız Oyun
Flank Esports
Tekyedi
Fragtist
Misternoob
Başlat Tuşu
Hubogi
Karı Koca Gaming
Wallbang Gaming Network
A’dan Z’ye Espor
Fabrikatik
Esports360mag
Espor Next
Get4Games
BPT Oyun
Disket Kutusu
Gamer Benchmark
Techno Story
Upcorn.co
Ths lst ncludes webstes that produce content related to gam ng and esports n Türkye. It features both stes that focus solely on gam ng or esports content, as well asplatforms that produce content across varous categores but also nclude gam ng and esports-related content. If there are any mssng stes n the lst, feel free to contact us.

G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
T Ü R K İ Y E G A M E M A R K E T R E P O R T 2 0 2 4
ONLINE E-PIN SALES WEBSITES
2 1 5
E-Pn Sales Webstes
itemsatis.com
bynogame.com
hesap.com.tr
klasgame.com
gamesatis.com
kopazar.com
kabasakalonline.com
vatangame.com
s2gepin.com
oyuneks.com
oyunfor.com
E-Pn Sales Webstes
midasbuy.com gold.razer.com/tr/tr
enucuzgb durmaplay.com
epinsultan.com epin.com.tr
perdigital.com bursagb.com
itempazar.com eternalepin.com
dijipin.com joyalisveris.com
foxngame.com ucuzpin.com
foxepin.com epintower.com
playsultan.com gpazar.com
oyunalisveris.com xgame.com.tr/
Ths lst ncludes actve e-pn sales stes n Turkey. The data has been compled based on traffc data from SmlarWeb. Onlystes wth more than 5,000 monthly vstors are ncluded n the lst. The rankng s based solely on vstor count, and factors suchas the varety and qualty of servces provded by the stes have not been taken nto account. It s mportant to consder ths lstas an overvew of e-pn sales platforms n Turkey. Ths lst may be ncomplete; f any stes are mssng, updates wll be madeupon dentfcaton and communcaton.

G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
T Ü R K İ Y E G A M E M A R K E T R E P O R T 2 0 2 4
TOP ONLINE GAMING PLATFORMS
* Lsted Alphabetcally.
2 1 6
Subscrpton Model
Amazon Games
EA Play
GeForce Now
Netflix Games
Playstation Plus
Xbox Game Pass
Platforms
Battle.net
BlueStacks by now.gg
Epic Games
GOG Galaxy
Humble Bundle
Kinguin
Origin
Playstation Store
Playstore
Rockstar Games – Social Club
Steam
Ubisoft Store

O y u n g e z e r L e v e l
O y u n g e z e r D i j i t a l A r ş i v i
O y u n g e z e r P a t r e o n
GAMING MAGAZINES IN TÜRKİYE
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
T Ü R K İ Y E G A M E M A R K E T R E P O R T 2 0 2 4
2 1 7

ESPORTS

Esports Team Name Games wth Teams Achevements Won
BBL Esports
League of Legends
PUBG: Battlegrounds
Valorant
Red Bull Home Ground #5 International Play-in -> 4th Place
PUBG EMEA Championship: Spring -> 10th Place
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
T Ü R K İ Y E G A M E M A R K E T R E P O R T 2 0 2 4
TURKISH ESPORTS TEAMS THAT HAVE ACHIEVED SUCCESS IN GLOBAL TOURNAMENTS
*Turksh esports teams that have acheved success by rankng n the top 10 n global tournaments are lsted alphabetcally.
BBL Esports has acqured Dark Passage. The League of Legends team wll compete as BBL Dark Passage.
2 1 9 Source: EMBED

G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
T Ü R K İ Y E G A M E M A R K E T R E P O R T 2 0 2 4
*Turksh esports teams that have acheved success by rankng n the top 10 n global tournaments are lsted alphabetcally.
Esports Team Name Games wth Teams Achevements Won
Beşktaş Esports
FIFA Pro Clubs
FIFA Ultimate
NBA2K24
League of Legends
PUBG: Mobile
Rainbow Six Siege
Valorant
PUBG Mobile Super League – EMEA Spring 2024 -> 3rd PlaceRainbow Six Siege Royal Esports Masters -> 1st PlaceR6 South Breach 2024: November – Last Chance Qualifier -> 6th PlaceEurope League 2024 – Stage 2 Qualifier Playoffs -> 7th – 8th PlaceEuro League & Cup – Summer Cup: July 2024 -> 1st Place
2 2 0 Source: EMBED
TURKISH ESPORTS TEAMS THAT HAVE ACHIEVED
SUCCESS IN GLOBAL TOURNAMENTS

G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
T Ü R K İ Y E G A M E M A R K E T R E P O R T 2 0 2 4
TURKISH ESPORTS TEAMS THAT HAVE ACHIEVED SUCCESS IN GLOBAL TOURNAMENTS
*Turksh esports teams that have acheved success by rankng n the top 10 n global tournaments are lsted alphabetcally.
Esports Team Name Games wth Teams Achevements Won
Dgtal Athletcs PUBG: Mobile
Valorant VALORANT Climbing Series #1 -> 1st Place
2 2 1 Source: EMBED

G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
T Ü R K İ Y E G A M E M A R K E T R E P O R T 2 0 2 4
TURKISH ESPORTS TEAMS THAT HAVE ACHIEVED SUCCESS IN GLOBAL TOURNAMENTS
*Turksh esports teams that have acheved success by rankng n the top 10 n global tournaments are lsted alphabetcally.
2 2 2 Source: EMBED
Esports Team Name Games wth Teams Achevements Won
Eternal Fre
Brawl Stars
Counter Strike 2
PUBG: Battlegrounds
Valorant
ESL Pro League Season 20 -> 2nd Place
BetBoom Dacha Belgrade Season 2 -> 2nd Place
IEM Rio 2024 Europe Closed Qualifier -> 1st Place
CCT Global Finals 2024 -> 1st Place
PUBG Global Series 5 2024 -> 6th Place
PUBG EMEA Championship: Fall -> 3rd Place
Intel Monsters Reloaded 2024 Qualifier -> 3rd Place
BSEN Champions Invitational -> 9th – 10th Place

G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
T Ü R K İ Y E G A M E M A R K E T R E P O R T 2 0 2 4
TURKISH ESPORTS TEAMS THAT HAVE ACHIEVED SUCCESS IN GLOBAL TOURNAMENTS
*Turksh esports teams that have acheved success by rankng n the top 10 n global tournaments are lsted alphabetcally.
Esports Team Name Games wth Teams Achevements Won
Fre Flux Esports
Counter Strike 2
Mobile Legends: BangBang
Valorant
ESL Challenger League Season 48 Europe Relegation -> 5th – 6th PlaceESEA Advanced Season 51 Europe -> 4th PlaceGalaxy Battle 4 -> 5th – 8th PlaceWinline Insight Season 6 -> 5th – 8th PlaceESL Challenger Katowice 2024 Europe Open Qualifier -> 5th – 8th PlaceIntel Monsters Reloaded 2024 -> 2nd Place
2 2 3 Source: EMBED

G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
T Ü R K İ Y E G A M E M A R K E T R E P O R T 2 0 2 4
TURKISH ESPORTS TEAMS THAT HAVE ACHIEVED SUCCESS IN GLOBAL TOURNAMENTS
Esports Team Name Games wth Teams Achevements Won
FUT Esports
Brawl Stars
League of Legends
PUBG: Battlegrounds
PUBG: Mobile
Valorant
Red Bull Home Ground #5 -> 3rd – 4th Place
Red Bull Home Ground #5 International Play-in -> 1st Place
Valorant Champions Tour 2024: EMEA Stage 2 -> 4th Place
Valorant Champions Tour 2024: Masters Shanghai -> 5th – 6th Place
Valorant Champions Tour 2024: EMEA Stage 1 -> 3rd Place
Valorant Champions Tour 2024: EMEA Kickoff -> 7th – 9th Place
Brawl Stars World Finals 2024 -> 5th – 8th Place
PUBG Mobile Super League – EMEA Spring 2024 -> 9th Place
PUBG EMEA Championship: Fall -> 4th Place
PUBG EMEA Championship: Spring -> 6th Place
*Turksh esports teams that have acheved success by rankng n the top 10 n global tournaments are lsted alphabetcally.
2 2 4 Source: EMBED

G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
T Ü R K İ Y E G A M E M A R K E T R E P O R T 2 0 2 4
TURKISH ESPORTS TEAMS THAT HAVE ACHIEVED SUCCESS IN GLOBAL TOURNAMENTS
*Turksh esports teams that have acheved success by rankng n the top 10 n global tournaments are lsted alphabetcally.
2 2 5 Source: EMBED
Esports Team Name Games wth Teams Achevements Won
Galatasaray Espor
EA FC 24
PUBG: Mobile
Valorant
PUBG Mobile European Wonder League -> 1st Place
PUBG Mobile Female Event -> 1st Place
Haunted Showdown -> 1st Place
Summer Sunset League -> 1st Place
OGC Cup Valkyries Victory -> 1st Place

G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
T Ü R K İ Y E G A M E M A R K E T R E P O R T 2 0 2 4
TURKISH ESPORTS TEAMS THAT HAVE ACHIEVED SUCCESS IN GLOBAL TOURNAMENTS
*Turksh esports teams that have acheved success by rankng n the top 10 n global tournaments are lsted alphabetcally.
2 2 6 Source: EMBED
Esports Team Name Games wth Teams Achevements Won
Howl Esports PUBG: Battlegrounds
PUBG Global Series 4 2024 -> 6th Place
PUBG Global Series 3 2024 -> 13th Place
PUBG EMEA Championship: Spring -> 4th Place

G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
T Ü R K İ Y E G A M E M A R K E T R E P O R T 2 0 2 4
TURKISH ESPORTS TEAMS THAT HAVE ACHIEVED SUCCESS IN GLOBAL TOURNAMENTS
*Turksh esports teams that have acheved success by rankng n the top 10 n global tournaments are lsted alphabetcally.
2 2 7 Source: EMBED
Esports Team Name Games wth Teams Achevements Won
Istanbul W ldcats
EA FC
EA FC Pro Clubs
Formula 1
Free Fire
League of Legends
NBA 2K
PUBG Mobile
PUBG: Battlegrounds
Rocket League
Street Fighter
Tekken 7
Valorant
PUBG Mobile Global Open 2024 -> 6th Place
PUBG Mobile Super League – EMEA Fall 2024 -> 10th Place
PUBG Mobile Super League – EMEA Spring 2024 -> 2nd Place

G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
T Ü R K İ Y E G A M E M A R K E T R E P O R T 2 0 2 4
TURKISH ESPORTS TEAMS THAT HAVE ACHIEVED SUCCESS IN GLOBAL TOURNAMENTS
*Turksh esports teams that have acheved success by rankng n the top 10 n global tournaments are lsted alphabetcally.
2 2 8 Source: EMBED
Esports Team Name Games wth Teams Achevements Won
Papara Supermassve
League of Legends
NBA 2K
Mobile Legends: BangBang
PUBG Mobile
Valorant
Intel Monsters Reloaded 2024 -> 3rd – 4th Place

G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
T Ü R K İ Y E G A M E M A R K E T R E P O R T 2 0 2 4
TURKISH ESPORTS TEAMS THAT HAVE ACHIEVED SUCCESS IN GLOBAL TOURNAMENTS
*Turksh esports teams that have acheved success by rankng n the top 10 n global tournaments are lsted alphabetcally.
2 2 9 Source: EMBED
Esports Team Name Games wth Teams Achevements Won
PCIFIC Esports
Counter Strike 2
EA FC 24
PUBG: Battlegrounds
Valorant
VCT Ascension EMEA 2024 -> 2nd Place
Intel Monsters Reloaded 2024 -> 3rd Place

G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
T Ü R K İ Y E G A M E M A R K E T R E P O R T 2 0 2 4
TURKISH ESPORTS TEAMS THAT HAVE ACHIEVED SUCCESS IN GLOBAL TOURNAMENTS
*Turksh esports teams that have acheved success by rankng n the top 10 n global tournaments are lsted alphabetcally.
2 3 0 Source: EMBED
Esports Team Name Games wth Teams Achevements Won
Regnum Carya Esports
EA FC 25
Honor of Kings
NBA 2K25
PUBG: Mobile
PUBG Mobile Global Championship 2024 -> 2nd Place
PUBG Mobile Global Open 2024 -> 9th Place
PUBG Mobile Super League – EMEA Fall 2024 -> 6th Place
PUBG Mobile Super League – EMEA Spring 2024 -> 8th Place

G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
T Ü R K İ Y E G A M E M A R K E T R E P O R T 2 0 2 4
TURKISH ESPORTS TEAMS THAT HAVE ACHIEVED SUCCESS IN GLOBAL TOURNAMENTS
*Turksh esports teams that have acheved success by rankng n the top 10 n global tournaments are lsted alphabetcally.
2 3 1 Source: EMBED
Esports Team Name Games wth Teams Achevements Won
S2G Esports
Honor of Kings
Mobile Legends: BangBang
PUBG: Mobile
Valorant
PUBG Mobile Super League – EMEA Spring 2024 -> 6th Place
PUBG Mobile Global Open 2024 -> 5th Place
Superdome 2023: Egypt -> 1st Place (Turnuva Fnal 2024)
PUBG Mobile Global Open 2024 -> 5th Place
PUBG Mobile Super League – EMEA Spring 2024 -> 6th Place

G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
T Ü R K İ Y E G A M E M A R K E T R E P O R T 2 0 2 4
TURKISH ESPORTS TEAMS THAT HAVE ACHIEVED SUCCESS IN GLOBAL TOURNAMENTS
*Turksh esports teams that have acheved success by rankng n the top 10 n global tournaments are lsted alphabetcally.
2 3 2 Source: EMBED
Esports Team Name Games wth Teams Achevements Won
Sangal Esports Counter Strike 2
ESL Challenger League Season 48: Europe -> 1st Place
RES Regional Champions -> 3rd – 4th Place

G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
T Ü R K İ Y E G A M E M A R K E T R E P O R T 2 0 2 4
TURKISH ESPORTS TEAMS THAT HAVE ACHIEVED SUCCESS IN GLOBAL TOURNAMENTS
*Turksh esports teams that have acheved success by rankng n the top 10 n global tournaments are lsted alphabetcally.
2 3 3 Source: EMBED
Esports Team Name Games wth Teams Achevements Won
Zeus Esports PUBG Mobile PUBG Mobile Super League – EMEA Fall 2024 -> 4th Place

S U B B R A N C H E S
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
T Ü R K İ Y E G A M E M A R K E T R E P O R T 2 0 2 4
NUMBER OF LICENSED PLAYERS AND TEAMS
* There are 1,131 esports teams lcensed to TESFED and 97,358
lcensed athletes n total, 44,389 women and 52,969 men.
2 3 4 TESFED
T h e r e a r e9 7 . 3 5 8 +
l i c e n s e d
e s p o r t s p l a y e r s i n T ü r k i y e . T h e r e a r e1 . 1 3 1 +
l i c e n s e d
e s p o r t s t e a m s i n T ü r k i y e .

G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
T Ü R K İ Y E G A M E M A R K E T R E P O R T 2 0 2 4
ESPORTS TEAMS WITH THE
MOST FOLLOWERS ON SOCIAL MEDIA
Esports Team Number of Followers
S2G Esports 434.137
FUT Esports 329.331
Galatasaray Espor 326.112
Beşiktaş Esports 281.457
Eternal Fire 171.974
BBL Esports 116.618
Fenerbahçe Espor 82.011
Istanbul Wildcats 67.470
Fire Flux Esports 58.331
PCIFIC Esports 12.100
2 3 5

G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
T Ü R K İ Y E G A M E M A R K E T R E P O R T 2 0 2 4
ESPORTS TEAMS WITH THE
MOST FOLLOWERS ON SOCIAL MEDIA
Esports Team Number of Followers
BBL Esports 156.100
FUT Esports 124.100
Eternal Fire 119.800
Fenerbahçe Espor 115.100
Galatasaray Espor 104.800
Beşiktaş Esports 91.500
S2G Esports 47.800
Istanbul Wildcats 37.500
Fire Flux Esports 33.900
PCIFIC Esports 12.800
2 3 6

G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
T Ü R K İ Y E G A M E M A R K E T R E P O R T 2 0 2 4
ESPORTS TEAMS WITH THE
MOST FOLLOWERS ON SOCIAL MEDIA
Esports Team Number of Subscrbers
S2G Esports 222.000
FUT Esports 96.900
Eternal Fire 95.200
BBL Esports 52.800
Fire Flux Esports 50.300
Fenerbahçe Espor 16.300
Istanbul Wildcats 11.400
Beşiktaş Esports 7.280
Digital Athletics 3.910
Regnum Carya Esports 1.500
2 3 7

G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
T Ü R K İ Y E G A M E M A R K E T R E P O R T 2 0 2 4
ESPORTS TEAMS WITH THE
MOST FOLLOWERS ON SOCIAL MEDIA
Esports Team Number of Followers
FUT Esports 249.700
S2G Esports 193.700
Galatasaray Esports 69.700
Beşiktaş Esports 49.700
Fire Flux Esports 35.000
BBL Esports 32.000
Istanbul Wildcats 12.500
Regnum Carya Esports 8.200
Fenerbahçe Espor 5.307
Eternal Fire 3.348
2 3 8

BRANDS INVESTING IN ESPORTS AND GAMING
Brand / Organzaton Name
80 LEVEL
ACER
Adidas
Altınyıldız Classic
Amazon
AOC
Arko Men
ASUS
Ay Yapım
Bitcicom
BRN Medya
Burger King
ByNoGame
CarrefourSA
Coca-Cola
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
T Ü R K İ Y E G A M E M A R K E T R E P O R T 2 0 2 4
Brand / Organzaton Name
Corsair
CUPRA
Denizbank
Dürümle
Ellesse
ESA
ETI Maximus
Exvega
FRPNet
Game Circle
GANK
Gillette
Green Net
HAWK
HDI Sigorta
Brand / Organzaton Name
Hepsiburada
HIT Games Conference (HGC)
HyperX
Hyundai
Intel
İnceHesap
İninal
İş Bankası Maximum Kart
İtopya
KFC
KurtSystems
Lenovo
Little Ceasers Pizza
Logitech
Marketing Türkiye
2 3 9
* Ths lst s compled from the actvtes we followed throughout the year. There may be mssng brands.

BRANDS INVESTING IN ESPORTS AND GAMING
Brand / Organzaton Name
Media Markt
Micron Crucial
Migros
Monster Notebook
Mr. No Dardanel Ton
MSI
Nescafe
NitaToys
Nordic Game
Olips
Omen by HP
PAPARA
Pastavilla
Pizza Bulls
Pocket Gamer Connects
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
T Ü R K İ Y E G A M E M A R K E T R E P O R T 2 0 2 4
Brand / Organzaton Name
Rampage
Razer Gold
Red Bull
Regnum Carya
Ruck Maul
Samsung Galaxy
TCL
Teknosa
The European Games Dev. Fed.
Tıkla Gelsin
Türk Telekom GAMEON
Türkpin
Unity x Codeo
Upgrade Entertainment
Rampage
Brand / Organzaton Name
Üsküdar Belediyesi
Vestel
Vodofone Freezone
WD Black
WN Conferance
Wrangler
XBOX Game Pass
XPrime
Yemeksepeti
Yüzdeyüz Gaming
Zio Gaming
2 4 0
* Ths lst s compled from the actvtes we followed throughout the year. There may be mssng brands.

ESPORTS GAMES PLAYED IN TÜRKİYE
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
T Ü R K İ Y E G A M E M A R K E T R E P O R T 2 0 2 4
2 4 1
* Ths lst s organzed by on/off tournaments, leagues and games on tournament platforms throughout the year.
Esports Games
Apex Legends
Brawl Stars
Call of Duty Mobile
Call of Duty: Warzone Mobile
Clash Royale
Counter Strike 2
Dota 2
EA Sports FC 24
EA Sports FC 25
Garena Free Fire
eFootball 25
Football Manager 25
Esports Games
Fortnite
Hearthstone
Honor of Kings
Kafa Topu 2
League of Legends
LoL: Team Fight Tactics
LoL: Wild Rift
Mobile Legends: Bang Bang
Mortal Kombat 11
NBA 2K25
Overwatch 2
PUBG: Battlegrounds
Esports Games
PUBG Mobile
Rocket League
Street Fighter 6
Honor of Kings
Tekken 8
Tom Clancy’s Rainbow Six S.
Valorant
World of Warcraft
Wolfteam
World of Tanks
World of Warships
Zula

GLOBAL
FIGURES

G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
2 4 3
Global Figures
Source: Newzoo Global Games Market Reports – Free Resources
GLOBAL GAMING MARKET
177+/- Billion Dollars Total Revenue 85+/- Billion Dollars Mobile50+/- Billion Dollars Console41+/- Billion Dollars PC 2.8+/- Billion Gamers
GLOBAL ESPORTS MARKET
947+/- Million Dollars Revenue440+/- Million Followers
GLOBAL GAMING MARKET
185+/- Billion Dollars Total Revenue 91+/- Billion Dollars Mobile53+/- Billion Dollars Console40+/- Billion Dollars PC 3.38 Billion Gamers
GLOBAL ESPORTS MARKET
1.5+/- Million Dollars Revenue 445+/- Million Followers
GLOBAL GAMING MARKET
176+/- Billion Dollars Total Revenue 91+/- Billion Dollars Mobile49+/- Billion Dollars Console
36+/- Billion Dollars PC 2.95+/- Billion Gamers
GLOBAL ESPORTS MARKET
1081+/- Million Dollars Revenue440+/- Million Followersi
GLOBAL GAMING MARKET
188+/- Billion Dollars Total Revenue 93+/- Billion Dollars Mobile 52+/- Billion Dollars Console 43+/- Billion Dollars PC 3.422 Billion Gamers
GLOBAL ESPORTS MARKET
2+/- Million Dollars Revenue500+/- Million Followers
GLOBAL GAMING MARKET
152+/- Billion Dollars Total Revenue 70+/- Billion Dollars Mobile47+/- Billion Dollars Console35+/- Billion Dollars PC 2.5+/- Billion Gamers
GLOBAL ESPORTS MARKET
1095+/- Million Dollars Revenue
398+/- Million Followers
2019
GLOBAL GAMING MARKET
182+/- Billion Dollars Total Revenue 92+/- Billion Dollars Mobile50+/- Billion Dollars Console 40+/- Billion Dollars PC 3.1+/- Billion Gamers
GLOBAL ESPORTS MARKET
1.38+/- Million Dollars Revenue440+/- Million Followers
2022
2020
2023
2021
2024

G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
2 4 4
Global Figures
93+/- Bllon Dollars
Mobile
43+/- Bllon Dollars
PC
52+/- Bllon Dollars
Console
Revenue Breakdown / Platform
Top 5 PC Game
Genres by Revenue
TOTAL WORLDWIDE REVENUES OF 188 BILLION DOLLARS – 2024
Shooter
Adventure
Role Playing
Battle Royale StrategyOther Shooter
Adventure Sports
Battle Royale Role Playing Other
Top 5 Console GameGenres by Revenue
Source: Newzoo Global Games Market Reports – Free Resources

G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
2 4 5
Global Figures
2.848+/- Bllon
Mobile Gamers
908+/- Mllon
PC Gamers
630+/- Mllon
Console Gamers
Number of Gamers by Platform
Asia – Pacific 53%
Middle East – Africa
16%
Europe 13%
Latin America 11%
North America7%
Number of Gamers by Region
1.809 (+/- ) Bllon Gamers
244 (+/-) MllonGamers
355 (+/-) MllonGamers
454 (+/-) MllonGamers
559 (+/-) MllonGamers
TOTAL OF 3.422 (+/-) BILLION PLAYERS WORLDWIDE – 2024
Source: Newzoo Global Games Market Reports – Free Resources

G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
Game Name Platform Prize Pool PCCU
1 League of Legends PC/Konsol $9.183.908 6.856.769
2 Mobile Legends: Bang Bang Mobile $7.899.342 4.129.026
3 Counter-Strike PC/Konsol $21.629.040 1.853.954
4 Valorant PC/Konsol $8.778.813 1.687.848
5 Dota 2 PC/Konsol $22.768.727 1.513.877
6 Brawl Stars Mobile $1.546.200 1.103.153
7 PUBG Mobile Mobile $16.321.689 985.418
8 Fortnite PC/Konsol $12.854.898 809.854
9 Arena of Valor Mobile $2.390.077 762.583
10 Free Fire Mobile $4.103.943 751.237
2 4 6
Global Figures
POPULAR ESPORTS GAMES OF 2024 BY VIEWERSHIP
Source: Esports Charts Popular esports games in 2024 by viewership

EXPERT
OPINIONS

TÜRKİYE GAME MARKET EXPERT OPINIONS
T Ü R K İ Y E G A M E M A R K E T R E P O R T 2 0 2 4
A L P E R A F Ş İ NÖ Z D E M İ R
T Ü R K İ Y E E S P O R T S F E D E R A T I O NP R E S I D E N T
2024 was a very productive year for the Turkish Esports Federation (TESFED) and the Turkish
esports community. We took important steps to accelerate the development of esports in
our country and increase our competitiveness in the international arena. This year, we have
shown the potential of Turkish esports to the whole world with the successes we achieved
both nationally and internationally.
At the IESF World Esports Championship held in Riyadh that we participated in, we
managed to become the world champion in the PUBG Mobile branch. We also reinforced
this great success with the bronze medal we won in the Dota 2 branch. We completed the
tournament in 2nd place in the general classification and achieved a great success as a
country. In the eFIBA NBA 2K Championship held in the Philippines, the Turkish National
Team once again proved its strong position in the international arena by winning the silver
medal.
In the national arena, the fifth year of the TESFED Turkiye Cup has been an important
platform for our young talents. With the finals organized in different branches, we
distributed a total prize pool of 1 million TL. This organization both strengthened the
competitive environment and allowed our athletes to prepare for international
tournaments.
Throughout 2024, the TESFED Esports Festival, hosted by TESFED, brought the esports
community together, organized exhibition matches, and famous athletes met with their
fans. The cooperation protocol signed between TESFED and the Azerbaijan Esports
Federation at the event laid the foundation for projects to popularize esports between the
two countries. In the workshops organized within the scope of the festival, TESFED
strategies and activities were evaluated and ideas were exchanged on the future of the
esports ecosystem.
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
2 4 8

T Ü R K İ Y E G A M E M A R K E T R E P O R T 2 0 2 4
We shaped the future goals of our federation with the workshops we held. Following our
general assembly where we renewed our vote of confidence, we started to take concrete
steps in the fields of education, establishment and dissemination of esports for the next 4
years, while we started to develop various projects to provide support to our young esports
players at international standards within the scope of TESFED education studies.

The year 2025 will be an important turning point for TESFED. The first Esports Olympics in
history to be held in Saudi Arabia offers an opportunity to strengthen the position of Turkish
esports on the global stage. We aim to participate strongly in this prestigious organization
and represent Turkish esports successfully.
In addition, in line with the collaborations and negotiations we have made with
international federations, different foreign esports federations, and producer game
companies, we aim to host international events in the coming period and realize our vision
of making Turkiye a global esports center. In this direction, we will be informing the public
with our good news in the near future.

As TESFED, we will continue our efforts to move Turkish esports forward nationally and
internationally in 2025. We are committed to supporting young talents and representing
Turkish esports players successfully on the world stage.
Kind regards,
Alper Afşin Özdemir
President of Turkish Esports Federation
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
2 4 9
TÜRKİYE GAME MARKET EXPERT OPINIONS
A L P E R A F Ş İ N
Ö Z D E M İ R
T Ü R K İ Y E E S P O R T S F E D E R A T I O NP R E S I D E N T

T Ü R K İ Y E G A M E M A R K E T R E P O R T 2 0 2 4
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
TÜRKİYE GAME MARKET EXPERT OPINIONS
C A N G Ü R S U
L E V E L I N F I N I T E
T U R K I Y E P U B L I S H I N G L E A D
As Level Infinite, throughout 2024, we continued to stand by our players not only in the
competitive arena but also through community events and charity campaigns. Through the
tournaments we organized, events we held with content creators, and large-scale
gatherings, we truly felt the energy of our community. By listening to our players, we
introduced innovations that centered around their desires, expectations, and passions.
In this process, we launched social responsibility projects that demonstrated how our
community can come together not only in-game but also in real life. As part of the October
29th Republic Day celebrations, we established a computer lab in Adıyaman to enhance
young people’s access to technology and support their development. During Ramadan and
Eid al-Adha, we organized charity campaigns to provide aid to families in need.
As we step into 2025, we aim to expand our community-focused initiatives even further. We
are planning events where our players can come together to fully experience both
competition and entertainment while making the PUBG Mobile world even more dynamic
with new content, surprises, and tournaments. Moreover, through our ongoing social
responsibility projects and the support of our players, we aspire to reach more people and
accomplish even greater things together.
2 5 0

T Ü R K İ Y E G A M E M A R K E T R E P O R T 2 0 2 4
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
TÜRKİYE GAME MARKET EXPERT OPINIONS
The gaming ecosystem has had a major transformation. Since the pandemic, how and when
people play has shifted, making games an everyday part of life rather than a separate activity.
Brands that fail to adapt risk losing relevance, while those that evolve seamlessly into players’
routines thrive. Today, gaming isn’t something you schedule time for—it’s something you do
naturally, like scrolling through social media or streaming your favorite show.
At Level Infinite, we don’t just publish games; we create experiences that fit effortlessly into
players’ lives. You don’t think twice about pulling out your phone to play PUBG Mobile or Honor
of Kings—it just makes sense. The era of complicated, clunky gaming is over. Now, games are
fluid, accessible, and always within reach.
That’s why our vision is simple: to create original gaming experiences and give players the
freedom to play whenever, wherever, and however they choose. Whether it’s a quick match on
a break, an intense session at home, or a casual game with friends, we design for every
moment.
To stay connected, we take bold steps—experimenting, innovating, and making sure we’re
where our players are. You’ll see us on billboards, in digital spaces, in the content your favorite
influencers create. We’re not just a brand you recognize; we’re a part of the everyday
experience.
Success isn’t just about being seen—it’s about being there, naturally, when players are ready to
jump in. That’s how we build some of the most engaging and enduring games in the region.
E F E G Ü R O L E R L E V E L I N F I N I T E M A R K E T I N GM A N A G E R
2 5 1

T Ü R K İ Y E G A M E M A R K E T R E P O R T 2 0 2 4
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
TÜRKİYE GAME MARKET EXPERT OPINIONS
As of 2024, the gaming landscape in Türkiye has undergone a noticeable transformation.
The shift in Steam’s currency pricing, PlayStation Store’s move away from local pricing, and
—often overlooked—the significant increase in in-game purchases for mobile games due to
exchange rate fluctuations have all contributed to a shift in player behavior. Gamers are
increasingly gravitating toward free-to-play titles, waiting for discount periods, and
demanding regional pricing more than ever.
As the regional office of a global company, we are pleased to see that despite these
challenges, player engagement and activity in Türkiye have remained stable. However, we
recognize the financial difficulties players face. For this reason, we are committed to
ensuring that all Premium and Freemium games we release in 2025 remain accessible to
Turkish players. Achieving the full potential of Türkiye’s gaming ecosystem hinges on
balanced in-game pricing, the availability of local language support, and improved overall
accessibility.
We wish for 2025 to be a successful year for all game developers and publishers. However,
our primary focus remains on delivering high-quality games that players can enjoy,
recommend to their friends, and afford. At Level Infinite, we will continue to support the
gaming community in Türkiye, prioritizing their needs and delivering the best possible
gaming experience.
E R A Y U Y G U N L E V E L I N F I N I T E
S E N I O R P R O D U C T M A N A G E R
2 5 2

T Ü R K İ Y E G A M E M A R K E T R E P O R T 2 0 2 4
E R D İ N Ç İ Y İ K U LR I O T G A M E S
T Ü R K İ Y E C O U N T R Y M A N A G E R
2024 was a year of innovation and growth for the gaming and esports industry, both
globally and locally. As Riot Games, we had a year where we built deeper ties with our
player communities, organized major events in esports, and made our mark in the
entertainment industry with projects beyond the gaming world.
The global gaming industry reached a volume of 185 billion dollars in 2024 with a growth of
approximately 0.2%. Mobile games and esports were the main drivers of this growth. Many
game companies tried to bring their game IPs together with their fan bases in different
fields. By putting the game at the center, we are able to provide the service they need in all
moments of our community’s lives; from esports to music, animation to literature.
Looking ahead to 2025, we expect the gaming industry to grow even further and be
enriched by technological innovations. At Riot Games, we aim to contribute to this growth
with our community-oriented approach. As we continue our plans to expand our portfolio
with new games and content, we will continue supporting esports’ global rise. In strategic
markets such as Turkiye, we aim to strengthen our local ties by offering special projects to
our players and to ensure that Turkish esports players become more recognized on the
international stage. We are further motivated by the growing number of Turkish players
present in the VCT EMEA and LEC scene.
In 2025, as we did in 2024, we will continue to be one of the leading brands shaping the
gaming world, delivering experiences that exceed the expectations of our players and
pioneering esports to become a universal culture.
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
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TÜRKİYE GAME MARKET EXPERT OPINIONS

T Ü R K İ Y E G A M E M A R K E T R E P O R T 2 0 2 4
A L P E R B A Y R A K T A RB I L L O N G A
G E N E R A L M A N A G E R
The role of gaming and gamification in our lives is growing day by day, making its presence
felt across various sectors. The year 2024 marked a period where this growth became more
distinctly noticeable in our industry. Smartphones and other smart devices have become
indispensable parts of our daily lives, illustrating that the concept of “gamer” has evolved
and taken on a new dimension.
I define this new generation of players as “GameReal.” This term signifies that every smart
device user is a potential gamer, regardless of factors such as age, gender, or income level.
Our GameReal analyses reveal that we are engaging with a vast audience, encompassing a
significant portion of digital consumption. Gaming is no longer merely a means of
entertainment; it has transformed into a new form of social interaction, educational
processes, and marketing.
At Billonga, we made significant investments in 2024 to encompass the entire digital
consumption of GameReals, alongside traditional gamers. Our goal is to bring the global
reflections of the digital product perception to a broader audience in Türkiye. In the coming
years, we will continue to increase our investments to achieve this objective. We are
committed to being a part of this digital transformation and ensuring no area is left
untouched by gamification, pressing ahead with our efforts at full speed.
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
2 5 4
TÜRKİYE GAME MARKET EXPERT OPINIONS

T Ü R K İ Y E G A M E M A R K E T R E P O R T 2 0 2 4
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
2 5 5
TÜRKİYE GAME MARKET EXPERT OPINIONS
V O L K A N Ö ZG P A Y
C O – F O U N D E R
For us, 2024 has been the year in which our momentum has multiplied the most since our
establishment. The year 2020 was marked by unprecedented changes in people’s habits in
many ways, and one of the most significant shifts was the rapid rise in the popularity of
gaming. However, as time passed and existing players in the industry reached adulthood,
the gaming sector’s activity accelerated further in 2023 and 2024. This massive interest and
active player volume accelerated the already astonishing growth trajectory of gaming and
contributed to a 39% increase in market value in USD terms between 2020 and 2024.
At Gpay, since our founding in 2015, we have focused on the digital world, specializing in
the sale of games and in-game equipment. Consequently, the rise of the gaming industry
directly impacts the growth of our company as well. Having been in the gaming sector for a
long time, we thoroughly analyze both the player and merchant sides of the industry,
identify their needs, detect weak points, and develop alternative solutions. This has made us
one of the most preferred companies in the digital gaming sector. In particular, our
customized fraud tools designed for both users and merchants, along with the exclusive
guides we offer to our business partners, our extensive software capabilities, and our
dedicated customer support team, have positioned Gpay as the leading choice for
companies seeking alternative payment solutions in the gaming industry.

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V O L K A N Ö ZG P A Y
C O – F O U N D E R
Great games begin as ideas and come to life through the curiosity and determination of
people from all over the world. However, many of these ideas never materialize because the
minds that create them lack the support or tools to bring them to life. We believe there is
always room for improvement in gaming. Therefore, while we do our best to expand the
vision and audience of existing companies, we also help creators establish the connections
they need to turn their dreams into reality. In the coming period, we anticipate the
increasing influence of metaverse integration, artificial intelligence applications, cloud
gaming, and independent developers in the industry. The digital gaming sector is no longer
just a form of entertainment—it continues to solidify its status as a cultural phenomenon.
As part of this cultural phenomenon, Gpay is working on a debit card tailored to meet the
needs of gamers, as well as a corporate debit card project designed for gaming companies.
As we have mentioned before, being a company at the heart of the gaming community for
many years, we excel in analyzing the needs of both individual players and businesses, and
we continue to support them with innovative solutions every day.

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O Z A N E M R A H Ü N A LP O R T U M A
F O U N D E R / C E O
In the first half of 2024, total media and advertising investments in Türkiye increased by
148.6% compared to the same period of the previous year, reaching 111.78 billion TL. Of these
investments, 71.2% were allocated to digital media. In the field of in-game advertising, the
mobile gaming market grew by 20% in the first quarter of 2024, with $80 billion spent on
advertising in this segment.
Based on this data, it is evident that brands are directing a significant portion of their
advertising budgets toward digital platforms, and in-game advertising is gaining even more
importance both in Türkiye and globally.
Undoubtedly, the most striking development for me has been the increasing interest of
brands in the gaming ecosystem. Advertising has now evolved into an integral, immersive,
and experiential part of the gaming world. Playing a key role in this transformation,
Portuma is the first and only company to integrate both banner and audio ad models
within the same SDK without disrupting the user experience. Its technology has been
recognized as a “Verified Solution” by Unity.
All these developments indicate that in-game advertising will become even more
strategically important for brands in the future.
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C İ H A N Ö N A L
L O G I T E C H T Ü R K İ Y E
C A T E G O R Y & M A R K E T I N G L E A D
Türkiye stands out as a thriving market in the global arena, with its young, tech-savvy
population, talented game developers, successful esports teams, and a rapidly growing
player base. This sector, transformed by emerging technologies, continues to redefine the
future of gaming with innovations like artificial intelligence, augmented reality, and cloud
technologies.
As Logitech G, we collaborate with over 20 professional teams and organizations
worldwide, enabling players to push their limits with the high-performance equipment we
design. Our diverse range of products, including wired, wireless, and PRO-level gear, is
tailored to meet the needs of gamers at every level.
At Logitech Türkiye, we take pride in supporting the esports ecosystem through our team
sponsorships and advanced equipment. We are honored to sponsor two of Türkiye’s most
successful esports teams. These partnerships allow us to better understand players’ needs
and incorporate their valuable feedback into our product design processes. The result is
cutting-edge equipment that caters to competitive players seeking both superior
technology and exceptional design.
We are committed to increasing the visibility of Turkish esports teams and players on the
global stage. In 2024, for the first time in Logitech G’s history, the logo of a Turkish esports
team was featured on the packaging of our PRO Series products—a monumental
achievement and a source of pride for both us and our country.
By continuing to contribute to Türkiye’s gaming ecosystem, we aim to strengthen our
emotional connection with players and solidify our position as one of Türkiye’s iconic
gaming brands. We don’t just provide gear; we share the passions, goals, and victories of
players. At the core of Logitech G lies not just a focus on gaming but a commitment to
celebrating success alongside our community. For us, success means being part of this
vibrant community and celebrating achievements together.
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B U R A K Y U R T B A KC M O – M A S O M O .
Comments on Gam ng n Türk ye: Opportun t es and Trends
Türk ye ‘s gaming industry continues to evolve, driven by innovation and an enthusiastic
player base. Emerging areas like AI integration and in-game brand collaborations are
redefining the market.
AI n Gam ng: AI is transforming gameplay through dynamic difficulty, personalized
experiences, and smarter interactions. In Türkiye, these advancements fulfill the need for
more captivating and competitive gaming environments. At Masomo, we are exploring AI
solutions in areas such as UA creative ideation, creative production, and enhancing player
engagement and retention.
In-Game Brand Collaborat ons: In-game brand collaborations offer unique opportunities. At
Masomo, we’ve partnered with many brands through events and tournaments featuring
branded rewards. Integrating brand logos and messages into gameplay has enhanced the
player experience and provided brands with measurable positive results.
Türk ye ‘s Pos t on as a R s ng Force n the Gam ng Industry: Türk ye ‘s talented and tech-
savvy population positions it as a growing power in game development. Continued
investment in education, mentorship, and academia-industry partnerships is vital to
sustaining this momentum.
Commun ty Engagement and Esports: The rapid growth of esports in Türkiye highlights
the importance of vibrant gaming communities. With Head Ball 2, our tournaments have
proven effective in fostering loyalty while offering brands meaningful engagement
opportunities.
Türkiye ’s gaming sector is full of potential. Companies focusing on AI, innovative partnerships,
and community-driven strategies are poised for success locally and globally.
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M U R A T K Ö M Ü R C ÜB Y N O G A M EC E O
When it’s New Year, I can feel it… And when an Expert Opinion request email arrives from
Gaming Türkiye…
Another year has passed, huh?! As Charles Dickens said:
“It was the best of t mes, t was the worst of t mes.”
On one hand, bombs were exploding, wounded children were being rushed to makeshift
hospitals, and then those hospitals were being bombed as well… Meanwhile, we were
mockingly saying, “AI, schm-AI.”
“It was the age of w sdom, t was the age of fool shness.”
In 2024, we were producing more knowledge each day than all of humanity had ever
produced before. Yet that same year, Oxford chose
“Bra n Rot” as the word of the year.
“It was the epoch of bel ef, t was the epoch of ncredul ty.”
Blockchain was said to be much more than just cryptocurrencies; it was supposed to change
our lives with countless applications. People trusted cryptocurrencies—
bel ev ng they would
make them r ch.
Suddenly, everyone became an “expert” in technology and the stock market!
“It was the age of l ght, t was the age of darkness.”
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M U R A T K Ö M Ü R C ÜB Y N O G A M EC E O
Worlds were built in metaverses, lands were purchased. Seeing this, prominent figures and
so-called experts made grand statements: “My dear sir, the metaverse is this, the metaverse is
that.” People invested, lost their savings.
And all of this happened in a world where 748 million people lacked access to clean water
every single day.
“It was the spr ng of hope, t was the w nter of despa r.”
Some came forward and said, “Sir, we have amazing ideas!”
“These ideas will change the world!”
“The most important invention in the world is N-F-Tss!”
They called a few kilobytes of random trashy visuals “art.”

They claimed in-game items “must be N-F-Ts,” they said ‘white paper, might paper,’ they just
wrote a PDF. Then they told people, ‘You will make money without producing any value!’
People invested and lost everything.
“We had everyth ng before us, we had noth ng before us.” — Charles D ckens
If you’re saying, “You’ve said a lot, but what did you do?”
Well… None of the above.
We just did our job.
ByNoGame has completed its 17th year.
And Pashanet , the internet café that transformed into ByNoGame, has reached its 20th
annversary.
Our to-do list is still full—and it never ends. 🙂
Sincerly
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N İ L A Y A L T A N
T Ü R K T E L E K O M
F I X E D S E R V I C E S M A R K E T I N GD I R E C T O R
As a rapidly evolving ecosystem at the intersection of technological innovation, digital
transformation, and community-driven experiences, the gaming industry remains to be a
multidimensional space that not only shapes cultural trends but also influences economic
models through subscription-based services, micropayments, and in-game purchases. As the
boundaries between the virtual and real worlds continue to blur, the gaming ecosystem offers
constant innovation through advancements in artificial intelligence, cloud gaming services, and
mobile platforms. In recent years, virtual reality (VR) and augmented reality (AR) have redefined
the gaming experience, pushing the industry’s limits and introducing players to entirely new
dimensions of interaction. Meanwhile, online platforms, social media, and streaming services
have created dynamic spaces for gamers to engage and connect, fostering rich social
interactions. One of the most striking examples of this evolving community-driven landscape is
the rise of e-sports, where competition and solidarity intertwine to form a cultural
phenomenon that extends beyond professional sports.

2024 was a year of rapid technological advancements, increasing content diversity, and
significant transformations in the gaming ecosystem. As Türk Telekom GAMEON, we
introduced numerous innovations in the gaming world, staying at the heart of this evolution
while continuing our mission to enhance both internet and gaming experiences. By offering
exclusive opportunities for gamers, we strengthened their connection to the digital world. With
our robust infrastructure and fast fiber internet packages of up to 1000 Mbps, we provided high
download speeds, high upload speeds, and low ping—the most critical needs for gaming
enthusiasts. Through targeted internet campaigns designed specifically for gamers, we
maximized their online experience with high-speed connectivity and gaming-focused benefits.
Additionally, we collaborated with leading brands such as Twitch, Playstore, Game Pass, Asus
and many others to offer exclusive deals for gamers. Thousands of players became part in this
dynamic ecosystem by leveraging GAMEON’s internet and in-game campaigns, while also
enjoying special discounts on their favorite games, further enhancing their gaming experience.

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N İ L A Y A L T A N
T Ü R K T E L E K O M
F I X E D S E R V I C E S M A R K E T I N GD I R E C T O R
We also organized highly competitive events, bringing together over 1,500 players in
Valorant and PUBG tournaments hosted by GAMEON. Additionally, we continue to support
the esports ecosystem by sponsoring major leagues.
Through GAMEON social media accounts, we provided gamers 24/7 online support to
gamers, while also engaging with them across various platforms through competitions,
events, and special campaigns—offering opportunities to compete, connect, and enjoy the
thrill of gaming together. We established a community-driven experience space with
exclusive activations and exciting surprises as part of GAMEON campaigns. As a result of
these efforts, our brand scores showed a significant increase in the surveys we conducted
throughout the year. Approaching GAMEON’s third year, we have observed a rapid rise in
brand awareness and customer affinity. This outcome serves as concrete proof that our
actions align with the needs and expectations of our customers, further motivating us to
pursue new projects with even greater enthusiasm.
As Türk Telekom GAMEON, we will continue to offer immersive gaming experiences that
enrich both individual experience and community interaction. At the same time, we will
integrate the latest technologies into our products and services, focusing on evolving player
expectations and industry innovations.

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TÜRKİYE GAME MARKET EXPERT OPINIONS
R O I N A M
A I R B R I D G E C E O
Game studios in Türkiye are growing, but racing against tighter budgets, shorter timelines, and
increasing competition. To win, every marketing dollar must work smarter.
The solution? A data-driven approach that enables faster iteration in every aspect of game
development and user acquisition.
Faster Research: Utilize tools like SensorTower, SocialPeta, AppGrowing, and MobileAction to
identify industry peers, set performance benchmarks (e.g., ideal CPI, D7 retention), and pinpoint
successful creatives in your app category.
Faster Prototype Launches: Deploy 5-10 game titles with a maximum of 1-2 weeks of gameplay.
Run campaigns on platforms like Meta, Google, and TikTok in testbed markets such as the US
and the Philippines for 3-7 days. Testing CPI will help you identify promising concepts quickly.
Soft Launch Opt m zat on: After selecting 1-2 titles from the prototype phase, optimize retention
and playtime by refining gameplay and progression systems. Enhance monetization with IAA and
IAP.
Faster UA D vers f cat on & Creat ve Test ng: Expand UA efforts across 10-15 platforms, while
mass A/B testing ad creatives. Measure pLTV and cohort-based ROAS to ensure positive ROAS
across channels and campaigns.
Choos ng the r ght Mob le Measurement Partner (MMP) is crucial. Airbridge offers every
advanced feature, at no hidden costs, and the insights game studios need for data-driven
decisions that drive ROAS from day one of your game launch.

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A V . D O Ç . D R .
M E T E T E V E T O Ğ L U T E V E T O G L U L E G A L
We anticipate that 2025 will witness significant developments in the gaming world, both in
terms of technological innovations and new legal regulations. Among these, metaverse
games may stand out depending on software and hardware optimization.
Developments in artificial intelligence and virtual reality technologies and its legal
architecture will be decisive for the ecosystem. Games that are expected to be released in
2025 may lead regulations on player safety to attract more attention. As is known, the
European Union’s Digital Services Act requires gaming companies to provide transparency
reports on online harms and their prevention. This is seen as an important step towards
increasing player safety, and we expect this regulation to materialize in 2025 with various
implementation examples.
The last aspect we would like to point out is the segmentation of content rating for user
content as well as developer-publisher content. Rating user-interactive content is among
our notes as an issue that needs to be rapidly adopted by platforms.
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A L İ B A R U T Ç U O Ğ L UL O C P I C K G A M E
L O C A L I Z A T I O N & A U D I O C O – F O U N D E R & C E O
2024 was a year of recalibration for the gaming industry, pushing everyone to reconsider
their priorities. Some chose to adapt and embrace change, while others doubled down on
their strengths, trusting resilience to see them through.
The debates around AI in game development and localization perfectly illustrated this
divide. On one side, some viewed AI as a silver bullet, attempting to replace the human
touch in creative processes. On the other, there were those who outright rejected AI and
ML, vowing never to incorporate these tools.
I believe the future lies somewhere between these extremes. AI tools will undoubtedly
become more refined and practical, especially during cost-conscious times like these. But
processes like game localization, art, design, and audio remain inherently human — shaped
by creativity, nuance, and cultural insight.
I have yet to see a game achieve success by removing the human element from its core
processes, and I doubt this will change. Players gravitate toward experiences crafted with
genuine care and expertise, and developers who understand when to rely on human
creativity will continue to lead the industry.
Efficiency will undoubtedly continue to be essential for companies to survive. But standing
out will require more than efficiency — it will demand authenticity, artistry, and a deep
connection with players. And that’s something no algorithm will ever replicate.
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C İ H A N A Ğ A G İ Ş İM O O N T O N
M A R K E T I N G D I R E C T O R
In recent years, the Turkish mobile gaming industry has continued to make significant
strides both in the domestic market and on the international stage, making us proud. While
we were wondering whether these developments would encourage local developers and
publishers to expand into other platforms such as PC and console, 2024 proved to be the
year when our questions began to be answered, as we witnessed serious steps being taken
in these areas as well. It is truly exciting to see the Turkish gaming industry rapidly growing
across all platforms. Additionally, compared to other markets, the Turkish gaming market
continues to stand out by maintaining its vibrancy and dynamism. With a diverse player
base spanning across various genres and platforms, the market remains highly versatile,
active in every segment, and increasingly competitive.
Moonton is also fully aware of the potential in the Turkish market and continues to expand
its investments. In 2024, we officially included Türkiye among our major markets, carrying
out large-scale marketing initiatives for MLBB while also organizing one of the country’s
biggest esports events. Compared to previous years, we achieved a significant surge in
active player numbers. Looking ahead to 2025, we anticipate even greater market growth
and will be further increasing our investments accordingly.
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TÜRKİYE GAME MARKET EXPERT OPINIONS
The Gaming Industry’s Stagnation Period is Over – Time to Rise Again!
I believe the period we can call the “stagnaton phase of the gamng ndustry,” which
was strongly felt in 2023 and 2024, is finally coming to an end. During this time:
Many game studios or departments shut down,
Countless people lost their jobs and struggled to find new opportunities,
The number and size of investments decreased,
Game entrepreneurs found it harder to access capital,
CPI rates increased,
It became increasingly difficult to create a hit game..
However, despite all these challenges, some companies survived, grew their businesses,
secured investments, or were established from scratch. We witnessed the rise of game
studios like Dream Games, Spyke Games, and Grand Games.
Last year, while three entrepreneurship centers ceased operations, three new accelerator
programs were launched. Additionally, three more private universities opened
undergraduate programs in Digital Game Design, and another university is set to join this
list in the Fall 2025 semester. This means that a total of 23 universities will soon offer Digital
Game Design degree programs.
In short, while we’ve seen positive developments, the past two years have also been filled
with challenges, especially for those trying to enter or stay in the industry. Almost every day,
we saw LinkedIn posts about workplace harassment in game studios. A professional union
was necessary to address these issues, and now, the Digital Game Developers’ Professional
Union (DOYEB) is in the process of being established. Hopefully, it will serve as a remedy for
some of the industry’s deep-rooted problems.
S E N E M A K S A K A L
O S E P L A T F O R M U K U R U C U S U
Q A T A K I M L İ D E R İ
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S E N E M A K S A K A LO S E P L A T F O R M U K U R U C U S U
Q A T A K I M L İ D E R İ
According to the GDC 2025 State of the Game Industry report, 16% of developers who were
laid off last year are now working independently (indie). In Türkiye, indie game
development has gained significant momentum over the past two years. Pile Up!, which
started as a game jam project, won multiple awards and represented Türkiye at Gamescom
2023. This year, Liar’s Bar won the “Most Innovative Gameplay” award at the Steam Awards.
Meanwhile, titles like Good Kill!, Nazar, and Black State have emerged as world-class games
from Türkiye. It would not be wrong to say that game entrepreneurship and indie
development will continue to grow in 2025. I believe it will be a year of regained
momentum, both in the number of investments and their scale. The PlayGate Venture
Capital Investment Fund (VCIF), established last year, along with other game-focused funds,
will play a significant role in this revival.
The “Five Years of The Rising Gaming Empire Türkiye” report, published by InvestGame,
highlights Türkiye’s success in mobile games. So why shouldn’t we achieve similar success
in indie games as well?
I’d like to quote the final paragraph of the report:
“Türkye’s gamng ecosystem has everythng t needs to compete on the global stage:
world-class talent, a culture of nnovaton, and ncreasng recognton from nvestors and
acqurers. The queston s not whether Türkye wll produce the next bg ht, but when—
and how many.”
The stagnation period in the gaming industry is over—it’s time to rise again!
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A R E N Ü N A L
C M O – S A N G A L G A M I N G G R O U P B . V .
The year 2024 was both a year full of opportunities and a financially challenging one for the
Esports ecosystem. While the numbers in the reports published by different sources show the
efforts of different companies to make this field more comfortable with serious moves and
investments on a regional basis, these efforts have found significant responses in some
regions, but the stability has been largely maintained in areas that cover a large part of the
pie. In 2025, it is very clear that teams and companies will need more sustainable financial
resources to unlock this potential with both innovative steps and regulations. As these
resources increase, I believe we will see different results on a global scale.
As Sangal, we are coming off the most successful year in our team and company history. In
addition to the five championships we won, we established partnerships with both endemic
and non-endemic brands such as Kaspersky, Arko Men, and SteelSeries. We expanded these
partnerships by adding the Blade brand in 2025. Beyond the championships, we did not
focus on sponsorships within the framework of success; we approached the goals such as
ensuring that brands establish a closer relationship with esports, providing them with up-to-
date information at all times and the ability to quickly adapt their campaigns. In this way, we
enabled both brands and their representatives to see more clearly the opportunities in
esports.
While developing successful sample studies, we wanted to separate the projects we planned
to produce for 2025 on a brand basis and present these projects with a more comprehensive
and concrete data-based structure. We have strengthened our communication with the
brands in the sector, calling them with the slogan “We have completed 2025”. The vision
behind this slogan is to help all brands, whether we work together or not, to create a
foundation that will transform the esports ecosystem. This accumulation of knowledge
should cover a year that will include valuable lessons both in Türkiye and globally with a
simpler but groundbreaking approach.
I wish that 2025 brings health, happiness, luck and success to all of us.
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V O L K A N T U R A NF I B E R G A M E SC O – F O U N D E R
2024 was a year of slightly stiffer competition in the mobile ecosystem. User costs increased
across almost all genres, while manufacturers and publishers pursued deeper ‘retention’
constructs. While in previous years studios were building prototype portfolios of more
diverse mechanics, we now see studios moving into more niche areas and building more
sophisticated core loops.
As Fiber Games, we focused on two main areas in 2024: Puzzle games and Lifestyle SIMs.
Although puzzle games challenge designers especially in the “ideation” processes, it has
been an area where we get feedback from the player very quickly and we can make
retention improvements quickly. For this reason, towards the end of the year, two of our
games were put on “release potential” and the projects we are still working on were
realized. On the other hand, our hybrid casual project “Beauty Center”, which we are in the
process of developing in 2024, will be launched this year. Again in 2024, we started to
actively use artificial intelligence in our production processes. We have learned to actively
use artificial intelligence, especially to track and analyze player movements.
Today, as Fiber Games, we have an artificial intelligence tool that makes personalized offers
to our users. In the coming year, we plan to maximize the efficiency of these vehicles and
shorten our production and update cycles even further.
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As Gamedev.ist, we published our first three games in 2024. As the first PC and console-
oriented publishing platform of our country, we have sold over 200,000 worldwide with our
games Anomaly Agent, Once Alive and Inn Tycoon. Again, we have signed publishers and
partnerships on a global scale and brought games from the local ecosystem to players
around the world. In addition, we introduced ourselves not only on Steam, but also to all
possible partners such as Xbox and PlayStation that will carry our players to multi-platform
globally. Anomaly Agent was released on both Xbox and PlayStation platforms towards the
end of the year.
While the quality of production in our country is gradually increasing, the mobile-based
Nokta Games Supermarket Simulator was a huge success, selling more than 2.5 million
copies on Steam alone. We met many talented teams shifting from mobile to PC and
console market and came together with more than 300 studios. We also realized different
sales setups in different geographies and added channel management to our marketing
power. Thus, as of last year, Gamedev.ist has been able to completely handle the financial,
marketing, production and sales pillars of the studios.
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
TÜRKİYE GAME MARKET EXPERT OPINIONS
S İ N A N A K K O L
G A M E D E V . I S T
C O – F O U N D E R
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B U R A K G Ü V E NA K M E N E K
S I N G I N G I A N T F R A G T I S T
C O – F O U N D E R
Last year was a milestone for us at Singin Giant as we stepped into the gaming industry by
releasing our first game, Contain. In the first month of 2025, we launched our second game,
Revenge of the Mage. Throughout 2025, we will continue making a name for ourselves not only
with these games but also with other projects.
Additionally, this past year marked the beginning of my teaching Game Business at Bahçeşehir
University, allowing me to contribute to the next generation of game developers by sharing
insights on business management. I am still enjoying teaching this course.
The year 2024 was globally significant for the gaming industry, particularly due to widespread
layoffs. Post-COVID, companies reorganized their financials and restructured their bloated teams,
leading to the emergence of many new indie game studios. The increasing financial and time
costs associated with large-scale game development made it difficult for big companies to
sustain production, creating a gap in the market that indie studios have stepped in to fill. Today,
the overwhelming majority of new games released on Steam come from indie developers.
A similar trend can be observed in our country. While we lack massive gaming corporations, there
has been a significant rise in indie game studios. The best part is that this increase is reflected in
the number of released games. Unlike in the past, studios aren’t just being founded and then
disappearing into obscurity without launching a product; almost all of them manage to release
at least one game. This indicates an above-average performance for our local gaming industry.
From my perspective, the most exciting development for the industry in our country has been
the establishment phase of the Digital Game Developers Association (DOYEB). As a professional
association, DOYEB will hold a unique position, and I am confident it will contribute significantly
to the industry. I believe that 2025 and beyond will see even greater growth in game
development in our country. I am also aware of new academic initiatives in the field. The key is for
our economy to stabilize and for restrictions to decrease rather than increase in the future.
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
TÜRKİYE GAME MARKET EXPERT OPINIONS
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B A T U H A N Ö Z M E NG A M I N G I N T Ü R K İ Y E
V P O F O P E R A T I O N S & C O M M U N I T Y
In 2024, the Turkish gaming industry showcased remarkable resilience and adaptability,
driven by technological advancements and shifts in community dynamics. Artificial
intelligence has played a transformative role, enhancing game development and enabling
personalized player experiences. AI-powered tools have also revolutionized community
management by facilitating efficient and meaningful interactions between brands and
players.
The ban of Discord in Türkiye significantly impacted gaming communities, prompting a
search for alternative platforms. During this period, Kick emerged as a strong contender,
offering a creator-friendly revenue-sharing model that addressed long-standing criticisms
of Twitch. Twitch’s high revenue cuts from creators led to a decline in its appeal, while Kick
gained traction by prioritizing content creators’ financial well-being.
Kick’s rapid growth redefined community engagement, with brands and creators
leveraging live streams and interactive events to foster deeper connections with audiences.
This shift highlighted the importance of flexible, creator-first platforms in maintaining
vibrant gaming ecosystems.
In 2024, the Turkish gaming industry exemplified its ability to adapt to evolving trends, from
AI integration to platform transitions. By embracing innovation and staying attuned to
community needs, Türkiye has further strengthened its position as a key player in the global
gaming landscape. Looking forward, this adaptability will remain a critical factor in
sustaining growth and fostering international success.
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
TÜRKİYE GAME MARKET EXPERT OPINIONS
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T Ü R K İ Y E G A M E M A R K E T R E P O R T 2 0 2 4
B U R A K Ç E V İ K
C E O O F G A M E N E S S
2024 was a pivotal year for Web3, artificial intelligence (AI), and the gaming industry.
Groundbreaking innovations pushed the boundaries of technology, fundamentally
transforming user experiences. As one of the pioneers of this transformation, we solidified our
position in the industry.
Web3 technology became mainstream in 2024, with adoption rates skyrocketing. Blockchain-
based applications, especially in gaming and finance, became indispensable for users. We
reached 5 million users in this space, establishing ourselves as a key player shaping the future
of Web3. Additionally, with $24 million in investment commitments, we continue to expand
our ecosystem and launch new projects.
In Türkiye, newly released games started to be played worldwide. Turkish game studios
proved to the world that extraordinary games could be created without massive investments.
We believe that the amount of investment in the gaming sector will significantly increase in
2025.
Artificial intelligence has made its mark not only in gaming but across all digital experiences.
AI-powered NPCs (non-player characters), personalized gaming experiences, and automation
in game development have become new industry standards. By leveraging AI technologies,
we successfully provided our users with a smarter and more interactive platform.
In 2024, we witnessed many brands collaborating with top-quality agencies to create
outstanding projects. However, sustainability in esports remains a major question mark for
teams and agencies. We need to utilize the hype and financial potential of esports correctly.
Fortunately, we see pioneering companies in Türkiye leading the way. Hopefully, the number
of brands investing in the sector will continue to grow.
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
TÜRKİYE GAME MARKET EXPERT OPINIONS
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Starting a new chapter with a new brand, I can say that 2024 exceeded our expectations. We
managed to develop more games than we initially anticipated and nearly reached $2 million in
sales in our first year. We have collaborated with numerous teams worldwide, and unlike Stratera
Games, this time, it feels like we are truly becoming a global brand.
With the increasing number of games released worldwide and the rise of hardcore games, there
seems to be a significant audience among players looking for “lighter” experiences. As a team that
enjoys pursuing small and unique projects, we are hitting this niche perfectly.
Now that we’ve gained momentum, we have invested in many new projects and will adopt an
even more aggressive strategy in 2025. We will continue building a game catalog focused on
“accessible strategy games.”
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G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
D O R A Ö Z S O Y
F O U N D E R O F R O G U E D U C K I N T E R A C T I V E
In the Web3 world, Türkiye has become one of the most important countries globally. The
gap between Web3 players and traditional players is still significant. In 2025, we expect to see
truly playable Web3 games. Instead of trying to turn investors into players, the priority should
be adapting players to the industry.
At the end of the day, players do not necessarily care about owning IP rights or
decentralization. I share a similar perspective. The key question should be: Is the game fun or
not? The Web3 industry’s future will be determined by games developed with this mindset.
2025 will be an exciting year for blockchain, artificial intelligence, and video games. 2024 was
just a preview of emerging technologies. We believe the real impact on these three industries
will unfold in 2025!
B U R A K Ç E V İ K
C E O O F G A M E N E S S
TÜRKİYE GAME MARKET EXPERT OPINIONS
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M E L İ S A K I N C I
G A M I N G I N T Ü R K İ Y E
M A R K E T I N G & B U S I N E S S M A N A G E R
BREAKTHROUGH IN THE GAMING INDUSTRY WITH AI AND NEXT-GEN MARKETING
The year 2024 marked a significant turning point for business development and marketing
in Türkiye’s gaming industry. Major advancements in artificial intelligence enabled the
sector to experience extraordinary growth. AI-powered tools allowed brands to effectively
reach different gaming communities through unique player behavior analysis, audience
insights, and personalized marketing strategies.
Innovative advertising campaigns blended creativity with data, delivering engaging and
captivating content that resonated with players. These strategies, implemented across a
wide range of platforms from in-game experiences to social media campaigns, clearly
demonstrated how AI strengthened the connection between brands and gamers.
As games reached wider audiences, brands outside the gaming industry also collaborated
with the gaming world, and these unique partnerships solidified the gaming sector’s place
within mainstream culture. The rising popularity of mobile gaming and esports positioned
Türkiye as a key player in the global gaming landscape. 2024 was a year where marketing
and innovation in the gaming industry reached their peak.
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
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G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
TÜRKİYE GAME MARKET EXPERT OPINIONS
The gaming industry in Türkiye is driving the development of the digital economy and
creating internationally acclaimed success stories with the power of creative and cultural
industries.
In 2015, since we stepped into the sector with initiatives such as Recontact Games, Women
in Games TR, KıraARThane, which we believe will shape the future of the gaming industry,
over the last 10 years Türkiye has written a growth story that has attracted global attention.
Türkiye has a strong infrastructure for entrepreneurs and investors with 12 incubation
centers, 21 accelerator programs and 2 gaming clusters.
Our gaming ecosystem’s young and dynamic population of 10,000 people, 44 million
gamers, and high mobile device penetration has grown rapidly in the global gaming
ecosystem creating 187 billion in value and has enabled us to become the second largest
hub in Europe. While game design departments opened in more than 20 universities to
expand the talent pool, the lack of academics limits the quality of education. In addition,
the lack of inclusion of female entrepreneurs and talents from different disciplines is
among the factors that negatively affect the sustainability of the industry.
We started Women in Games Türkiye in 2015 as an organization aiming to strengthen the
presence of women in the game industry, we reached 8000 young people with free
training, hackathons, and boot camps, and we offered our successful young people the
opportunity to study abroad and now we continue our way with all our enthusiasm in a
more inclusive way with the motto “We are in games”. WING’s general activities include Art
Hackathon, Hacking the Future, Let’s WoW, Beyond Games, and other impact projects for
the sustainability of the game industry and young game developers. To celebrate our 10th
anniversary, WING is preparing for a big festival in December.
S İ M A Y D İ N Ç
R E C O N T A C T G A M E S
C O – F O U N D E R
W O M E N I N G A M E S T R F O U N D E R
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G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
TÜRKİYE GAME MARKET EXPERT OPINIONS
The gaming industry should not only be seen as a means of entertainment, it can bring a
new dynamism to the industry if it becomes a cultural movement, a tool that creates
awareness for solutions to global problems. At Recontact Games, my co-founder, academic,
and director brother Dr. Eray Dinç, with his 10 years of experience in film and games,
created Nazar, an original work of art that the film world had never seen before.
After 2 years of development, shot in the fairytale-like ancient city of Cappadocia, with
music by Emmy award-winning legend Inon Zur, and blending our ancient rituals with
game dynamics, we strongly believe that NAZAR will inspire the gaming world and creative
industries in terms of originality and uniqueness and serve as a multidisciplinary art form.
However, the industry is going through a transformation process full of challenges as well as
opportunities.
The last 2.5 years have been challenging for the gaming industry both in Türkiye and
around the world. While 34,000 people were laid off globally, only 844 out of 1055 game
startups in Türkiye remained active. While 59 new game startups were established in 2023,
this number decreased to 38 in 2024. Increased competition and rising costs have led many
startups to shut down before they can raise a second round of funding, and the decline in
the number of startups and the drop in investment levels show that the ecosystem needs
to become more resilient.
Although our gaming industry first proved itself in the mobile gaming space, we observe
that the desired rise is now shifting to different platforms and genres. I believe that the
game developers of the future should specialize in cross-disciplines, and when they use the
new tools produced by artificial intelligence to build the cultural heritage of the future, they
will create inspiring original projects for our country.
S İ M A Y D İ N Ç
R E C O N T A C T G A M E S
C O – F O U N D E R
W O M E N I N G A M E S T R F O U N D E R
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G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
TÜRKİYE GAME MARKET EXPERT OPINIONS
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LIVE BY THE GAME, DIE BY THE GAME!
Few people would say that 2024 was a more positive year for the industry compared to the
previous one. So, what awaits us in 2025? Optimism? A year full of innovation? Or perhaps a
magic touch? Relying on miracles or unexpected opportunities should never be part of a
business plan. Looking at all the success stories we have told in this industry—exits, major
investments, global scaling—how many of them were purely driven by luck? Good planning,
sleepless nights, bringing the right people together, and focusing on the right projects at
the right time—does that sound too utopian? I recommend listening to these stories not just
from news articles but from the people who lived them, their teams, and their close circles.
This is exactly where the industry’s maturation process begins.
There’s a famous saying: “Start like a Turk, finish like a German!” This perfectly summarizes
the past years of the Turkish gaming industry. Enthusiastic teams, grand ambitions, profit-
sharing discussions in exit scenarios before a company even exists, gritting teeth until an
investment is secured, and dream game projects. There’s nothing wrong with this, it’s what
sets us apart from other countries and allows us to excel in short-term projects, rapid
solutions, and lightweight operations. However, the mobile world has not functioned this
way for at least the past two years! Speed is still valuable, quick reactions and early moves
still provide an advantage, but unfortunately, this is no longer a sprint—it’s a marathon.
While we may surge ahead in the early meters, by the middle of the race, we fall behind our
competitors, and before long, we can’t even see them anymore.
T Ü R K E R K A R A H A N
U D O G A M E S C E O F O U N D E R

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G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
TÜRKİYE GAME MARKET EXPERT OPINIONS
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No Technology, No Game!
Prediction, segmentation, UA automation, live marketplaces, and many more… How many
of our studios know these terms, are curious about them, or have integrated them into their
vision and production plans? I won’t even go into the concept of a fully optimized operation
delivering a “Personalized Experience” (which remains a dream for most companies). We
have cultivated highly experienced game developers, some have been lost to international
markets, while others continue chasing their dreams with their own teams or within large
studios. This is why games with strong potential continue to emerge. However, when it
comes to turning this potential into tangible success, running profitable long-term
operations, and delivering experiences that keep players engaged for extended periods, we
must acknowledge that we still have a long way to go.
Game technologies must be an integral part of the production process, a supporter of
planned steps, and a booster for all operations. Whether you develop your own solutions,
form strategic partnerships, or—like us—make technology the centerpiece of your vision, it is
crucial to recognize that quality is becoming increasingly important, processes are growing
more complex, and competition (especially against industry giants) is escalating.
Differentiation is no longer an option; it’s a necessity.
Since 2019, the industry has gone through a chaotic, exciting, and exhausting roller coaster
ride. The survivors of this period have emerged stronger, accumulated valuable know-how,
and learned invaluable lessons from their own experiences and failures around them. At
Udo, having experienced every twist and turn of this journey for many years, we see
technology as the ultimate solution and have built our entire strategy around it. Developing
the best game at the right time and with maximum quality should be a given, but once you
see the opportunity, you must act swiftly and ensure a seamless process.
T Ü R K E R K A R A H A N
U D O G A M E S C E O F O U N D E R

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G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
TÜRKİYE GAME MARKET EXPERT OPINIONS
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Since 2021, we have been developing our own SDK (all-in-one, easy to plug in-out) and
proprietary dashboard (deep analytics, UA automation, live-ops features, and more), and our
sole focus is to match this infrastructure with the right games and the right teams. Whether
you’re a major casual game studio or a leading publisher, if your goal is to develop a mega-
scale game, the path is clear: a strong infrastructure. What sets mobile gaming apart from
PC gaming is its extreme reliance on data. Mobile game operations involve massive user
bases, high-risk strategies, and deep reliance on platform algorithms.
One of our core beliefs is: “Once you hit the gas for a game, there’s no turning back.” From
the learning curves of ad campaigns to the standardization of eCPM data over time,
everything is governed by platform algorithms. All these algorithms share one fundamental
principle: reward high-performing games, and reduce visibility for underperformers. Once
you take that leap, every piece of your operation must work flawlessly. Any weak link will
either cause major financial losses or force you to stop entirely. If you believe you can “fix
things along the way,” you might wake up one day to find that the investments you
struggled to secure, the teams you built with dreams of sustaining your operations, and the
savings you relied on have all evaporated. It’s harsh, but it’s reality.
T Ü R K E R K A R A H A N U D O G A M E S C E O F O U N D E R

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G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
TÜRKİYE GAME MARKET EXPERT OPINIONS
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Hstory Repeats Itself
As we analyze 2024 and look ahead to 2025, there are some recurring themes that industry
stakeholders discuss behind closed doors but rarely acknowledge publicly:
<
– The hyper-casual boom, which began in 2019/2020 and quickly turned into a "gold rush,"
attracted significant investments and newcomers to the industry. However, the major
motivation behind it (making big profits in a short time) did not translate into sustainable
outcomes and ultimately caused significant damage to the industry.
– Many talented individuals who entered the industry through hastily founded companies
either became disillusioned and left for other sectors or turned to alternative income
sources while trying to sustain their game development efforts on the side.
– Many passionate and successful mobile game studios, despite their deep understanding
of the industry, have struggled under exploitative contracts, harsh operational conditions,
and unsustainable business strategies. Some have shut down, some are trapped in survival
mode, and others are constantly searching for a way out.
– If we don’t learn from our mistakes, the long-term damage caused by the hyper-casual era
may repeat itself in the indie PC space. Hopefully, by the end of 2025, we won’t just be
discussing success stories but also acknowledging the overlooked failures and irreversible
losses.
Since 2013, we have been part of this industry, openly sharing our experiences and striving
to make a difference with a visionary approach. Through our partnership with TaleWorlds,
we are actively engaged in both the PC and mobile sectors, and we are always open to
collaboration and knowledge-sharing.
T Ü R K E R K A R A H A N
U D O G A M E S C E O F O U N D E R

WHAT DOES THE
GAMING MEDIA SAY?

5mid celebrated its ninth anniversary in mid-2023. Through our website and social media
accounts, we presented the latest developments in various esports events impartially to our
readers throughout the year. On our site, we embraced an approach that sees the unseen,
reaches thousands, and writes the unwritten, covering a wide range from VALORANT to
Age of Empires II, and even Minecraft.
In our "5mid Exclusive Interview" series with players and managers in the esports industry,
we asked rarely posed questions. Additionally, through our "Player of the Month" contests,
where thousands voted, we selected the best esports player and team each month.
For our readers looking for music to listen to while gaming, we released "5potify" playlists on
our Spotify account at the end of each month. 2023 marked a year of profound changes for
us. Established in 2014, our site expanded beyond esports-focused content this year, also
covering topics such as anime, artificial intelligence, and blockchain. At the end of 2023,
5mid also introduced a second language option for its users, alongside English.
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TÜRKİYE GAME MARKET MEDIA OPINIONS
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
K I V A N Ç Y U R D A K U L
5 M I D
C H E F E D I T O R
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O R Ç U N K A M İ LK A B A D A Y I
A ’ D A N Z ’ Y E E S P O R B R A N D F O U N D E R
Technological Transformation with Türkiye's Digital Generation Breakthrough: Opening
Global Doors to Young Talents’ !
The integration of innovative technologies such as esports, artificial intelligence (AI) and
blockchain, which are the headlines of 2024, is leading to revolutionary changes in the
industry.
The gaming industry is not only an entertainment industry, but also a laboratory where
innovative technologies are tested. Beyond this, the gaming and esports industry has
become an indispensable channel for brands that want to communicate with Generation
Z. In addition, the positive impact of esports on young generations and career opportunities
are also increasing.
The self-confidence and career opportunities that young generations gain through esports
create a success story both locally and internationally.
With projects such as Vision 2030, Saudi Arabia draws attention with its investments in the
digital world, while huge 3D architectural design areas, esports tourism brings together
game lovers on a global scale, strengthening the cultural and economic dimension of the
sector.
We are very happy to contribute to the sector with AdanZyeEspor.com and Esports
Academy.com. It is a great honour and a current motivation for me to take part in this
dynamism and contribute to the sector.
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G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
TÜRKİYE GAME MARKET MEDIA OPINIONS
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2024 was a year in which we saw a gradual increase in interest in gaming media in Türkiye.
Considering the highly skilled video game journalists in the country, enabling this segment
of the gaming industry to reach its full potential and increasing the number of outlets
representing the country internationally will be immensely beneficial.
Despite occasional periods of stagnation and even downsizing due to challenging
conditions, the stability of Turkish gaming media in this field is commendable. At this point,
we view 2024 as a transitional year, and we believe that the growing interest will reach its
peak with innovations and developments in the coming years, positioning our country’s
gaming media much stronger.
This rise will pave the way for the creation of more comprehensive content, not only for
gamers but also for industry professionals, through collaborative efforts.
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G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
E R E N E R O Ğ L U
A T A R İ T A & P I O N I M E D I A G E N E R A L M A N A G E R
TÜRKİYE GAME MARKET MEDIA OPINIONS
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As the Baslat Tuşu team, in the 10 years we have been in the press, we have focused on
covering analyses, guides and reviews on our website. The gaming industry, which is
constantly on the rise in the global market, has a great potential for the future of our
country. In this respect, we have supported local game projects, which we attach great
importance to, with interviews with the developers, as well as the promotions and reviews
we published.
Based on our observations throughout the period we have been in the industry, we foresee
that game developers will have a greater impact on global competition in the coming years
as their skills and experience in software and design have gradually increased over the past
years, and they are able to reach a wider audience through social media and the press.
We hope that the development in the gaming industry will open new doors for other
business areas such as design, software, voice-over, animation, advertising and marketing.
We are sure that it will increase employment in our country, which has a high youth
population compared to most European countries, and thus we hope that the importance
of the gaming industry as a major factor that will prevent the brain drain will be understood
more in 2025, and we keep working to follow the developments in the industry closely.
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G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
E M R E O Z A N Ş İ R İ N
B A Ş L A T T U Ş U
E D I T O R I N C H I E F
TÜRKİYE GAME MARKET MEDIA OPINIONS
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2024 marked a year of significant transformation in the gaming industry. AI
technologies have influenced every aspect of the sector, particularly content creation
and hardware advancements. The performance boost in next-generation graphics
cards is a clear testament to this progress.
One of the most talked-about companies this year was Valve. The excitement
surrounding Deadlock, a project still in development, and ongoing rumors about the
Half-Life universe kept players eagerly engaged. Meanwhile, the uncertainty
surrounding GTA 6’s release date and pricing has sparked widespread curiosity in the
gaming community. If the game launches as planned, 2025 can be a historic year for
the industry.
At BPT Oyun, we surpassed 300,000 followers in 2024. Additionally, we are preparing
to support independent developers through our new initiative, Indie Oyun. With the
launch of VGNW, we aim to expand into global content creation and become a go-to
platform for gamers. There's no doubt that 2025 will be a dynamic year for the gaming
industry.
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G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
A B D U L L A H K E S K İ N
B P T O Y U N X V G N W F O U N D E R
TÜRKİYE GAME MARKET MEDIA OPINIONS
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M U S A S A Ğ L A ME S P O R G A Z E T E S İ F O U N D E R / C E O
As we step into our 8th year in esports journalism, we can confidently say that we’ve
experienced an emotional high, especially with the incredible success we've achieved in
Counter-Strike and the millions of people we've reached with our headlines. The esports
industry continues to grow each year, and in 2024, thanks to the support of journalists,
teams, players, sponsors, and fans, this rise has gained significant momentum.
While freelance journalists are quite common globally, their presence in our country has
been relatively limited—until now. In 2024, we have seen a noticeable increase, with young
reporters making a name for themselves through esports headlines on X, bringing fresh
excitement to the industry. Meanwhile, the impressive achievements of our teams have
helped us craft some of the most striking headlines.
In 2023, esports journalism largely followed a straightforward reporting style, but in 2024,
we witnessed the fusion of sports and entertainment through video edits and memes,
ensuring that the industry kept up with current trends. While it’s hard to predict what the
trends of 2025 will be, it’s clear that esports and journalism have gained an inspiring
momentum.
Wishing everyone an esports-filled year full of competition, new talented teams, and
passionate journalists!
❤
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İ L K E R K A R A Ş
E S P O R T S 3 6 0 M A G
C O – F O U N D E R & B R A N D C O M M U N I C A T I O N S M A N A G E R
2024 has been a fast-paced year filled with excitement and progress. As we moved further
away from the lingering effects of the pandemic, the gaming industry embraced new goals
and celebrated both small and significant achievements. Instead of chasing lofty expectations,
we focused on planting the seeds for realistic, impactful ideas—setting the stage for what’s to
come in 2025.
In the year ahead, we will begin to reap the rewards of these efforts. Game developers, esports
professionals, content creators, and industry stakeholders will be more immersed in emerging
technologies than ever before. One key area of transformation will be the integration of artificial
intelligence (AI) into gaming and esports. Given that esports is a data-driven spectacle where
strategic analysis often outperforms raw skill, AI-driven advancements will play a crucial role in
shaping the competitive landscape.
At eSports360, we are fully embracing AI in our future projects. The first step was taken in 2024
with the launch of Gamer Benchmark, a hardware comparison and media platform. As this
project evolves, our goal is to refine our criteria and create a platform where gamers and tech
enthusiasts can find precisely the information they need with greater efficiency.
2025 will be a year of bold expansion and innovation for us. As you read this, we will have
successfully hosted the Brawl Kickoff, a high-energy event in collaboration with KICK and
KRAFTON, featuring a ₺1,000,000 prize pool. This competition, headlined by Jahrein and wtcN,
brings together top-tier creators such as 10000DAYS, Burhi, CaglarArts, Cavs, CombatRY,
Killayda, Mithrain, Naru, PurpleBixi, Sinco, Swaggybark, and Yasirabi, delivering non-stop action
for viewers. Expect to see more of these unique and engaging events throughout 2025.
May 2025 be a year of breaking away from outdated perspectives and embracing rapid
adaptation!
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Compared to 2023, the year 2024 marked a period of recovery for the gaming industry,
signaling the beginning of a renewed upward trajectory. In esports, while not reflected as is,
we witnessed the impact of developments in both the software and gaming industries.
As the esports industry moves beyond the financial downturns and sponsorship
withdrawals of the so-called "esports winter," stakeholders are now able to plan more
effectively and foresee a certain level of economic stability. Investments from the Arabian
Peninsula, both in terms of teams and organizations, though they are yet to surpass major
names the announcement of new esports titles like Deadlock and SUPERVIVE, along with
established gaming giants like SUPERCELL committing to esports, have injected fresh
excitement into the industry.
Although Türkiye has yet to produce a homegrown esports title, the rise of both indie and
well-funded studios in the gaming sector, coupled with the increasing prominence of
Turkish players in leading games like CS, League of Legends, VALORANT, and PUBG Mobile,
is no coincidence. Given the country’s passion for gaming and esports, it’s clear that any
company entering the market with a solid strategy is likely to find success.
Looking ahead to 2025, we can expect major international game studios to show greater
interest in Türkiye, with its strategic geopolitical position in MENA being a major
contributor. This will likely lead to more events and investments, indirectly benefiting the
gaming industry as a whole. Whether in game development, professional play, or content
creation, it’s safe to say that Türkiye is establishing itself as a key player in the gaming
ecosystem.
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H A S A N E G E
K A R I K S I Z
F L A N K E S P O R T S
E D I T O R I N C H I E F
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T Ü R K İ Y E G A M E M A R K E T R E P O R T 2 0 2 4
2024 was a remarkable year in the gaming industry in many ways. In particular, the
increasing influence of artificial intelligence has shaped game production processes and
discussions both in Türkiye and on a global scale. The innovations offered by artificial
intelligence in visual, contextual and intellectual terms have become frequently discussed
in the game industry. AI's ability to speed up design processes, create more dynamic game
experiences and optimize development processes offers great opportunities for the
industry. It seems that this trend will continue to increase its impact in 2025 and beyond.

The Post-Pandemc Era: Moble to Console Mgraton Trend
The pandemic period brought mobile game production in Türkiye to a boom point.
However, by 2024, we saw that the mobile game market had reached a saturation point
with the post-pandemic effects. This caused many studios in Türkiye to turn their attention
to PC and console games. Focusing on the production of games with bigger budgets and
in-depth design, these studios started to achieve success in the global market. For example,
Supermarket Simulator and Liar's Bar, released in 2024, were projects that demonstrated
Türkiye's rising potential in the gaming industry. We expect this trend to strengthen further
in 2025 and Turkish games to gain more visibility worldwide.
Layoffs and the Rse of Inde Studos
The layoffs that started at the end of 2023 and continued throughout 2024 led to a major
transformation in the gaming world. While many major studios cut staff due to global
economic difficulties, experienced developers who were laid off came together to form new
studios. This process served as a catalyst for the rise of small and indie studios.
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
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F R P N E T
E D I T O R I N C H I E F / F O U N D E R
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T Ü R K İ Y E G A M E M A R K E T R E P O R T 2 0 2 4
In recent years, the creative and innovative work of indie studios in the gaming world has
changed the course of the industry. It's clear that these new indie studios and experienced
teams that emerged in 2024 will take on more influential roles in the gaming world in the
coming years.
2025 and Beyond: Econom c Recovery and New Opportun t es
2025, which is seen as the beginning of a period in which global economic conditions will
gradually improve, will also be a year of new opportunities in the gaming industry. With
recessions ending and investments increasing again, the sector's growth momentum will
accelerate. PC gaming, in particular, continues to grow stronger every year. Approximately
19,000 new games were released on Steam in 2024, and this number is expected to increase
even more in 2025. However, it is possible to say that gaming experiences will be carried to
much higher levels with the effect of new technologies.

The fact that the gaming industry is a field that is constantly growing with technological
developments will also direct investors to this field. In the case of Türkiye, it would not be
wrong to say that a period in which both large and small-scale studios will have more say in
the global market awaits us.

2024 seems to have been a year of transformation and preparation for the gaming industry.
Factors such as the rise of artificial intelligence, changing production dynamics after the
pandemic and the rise of indie developers have deeply affected the industry. In 2025 and
beyond, we are looking forward to a period of stronger global integration, more Turkish-made
games, and projects that push the boundaries of technology. It is promising for all of us that
Türkiye shows more of its potential in the gaming industry during this growth process.
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
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F R P N E T
E D I T O R I N C H I E F / F O U N D E R
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T Ü R K İ Y E G A M E M A R K E T R E P O R T 2 0 2 4
İ L K A Y K A Y A
G A M E R P A P E R S P A R T N E R
The year 2024 was a year of great transformations in the gaming industry. As part of the
creative team behind Gamer Papers, I closely follow the developments in this industry and
aim to anticipate the trends that shape the future. We are witnessing artificial intelligence
and cloud technologies diversify gaming experiences and open up new possibilities for
developers.
At Gamer Papers, our mission is to provide a platform that strategically assesses the growth
of in-game advertising, e-sports organizations and the gaming industry. We focus on
helping gamers and brands to analyze the dynamics of the industry, as well as to
communicate technological developments and innovations from the perspective of
physical and digital media.
Looking ahead to 2025 and beyond, I believe that the development of virtual and
augmented reality technologies and artificial intelligence will usher in an era where gamers
are not only consumers, but also producers, creators and inspirers. At Gamer Papers, our
vision is to be a part of this evolution and guide those who want to join the transformation.
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R E Ş A T D İ K E RG A M I Z M
F O U N D E R
2024 Türkye Gamng Industry: Potental and Challenges
The year 2024 marked both opportunities and challenges for Türkiye's gaming industry.
While local game studios continued their efforts to gain more visibility in international
markets with limited resources, the industry faced persistent issues, including infrastructure
and funding shortages.
Global gaming trends offered new opportunities for developers in Türkiye, yet the high
costs associated with accessing technologies like artificial intelligence and augmented
reality remained significant barriers for innovative projects. Nevertheless, individual
successes, particularly in mobile games and independent projects, highlighted the
creativity within the sector.
The limited number of game development programs in educational institutions and the
workforce gap aligned with industry needs emerged as additional obstacles to sustainable
growth. However, signals of a more promising future were observed, with potential
increases in state incentives for the gaming sector and expanded international
collaborations.
The year 2024 showcased the potential of Türkiye's gaming industry while underscoring the
steps needed for further development.
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E R S İ N K I L I ÇI G N T Ü R K İ Y E
S E N I O R E D I T O R
2024 has been a critical one for the gaming industry. The increasing accessibility of cloud
gaming services and the integration of artificial intelligence by indie developers provide
significant insights into the future of the industry. On the console side, the PS5 Pro needs to
prove itself, but all eyes are on the Switch 2, Nintendo’s next-generation portable console.
In 2024, indie games garnered as much attention as AAA games. Players are gravitating
toward original stories, unique gameplay dynamics, and artistic experiences. This trend
opens an important door for markets like ours, where indie games are more prominent.
Indeed, in 2024, we witnessed Turkish studios engage in a much more creative process with
a greater number of projects. For the first time, a Turkish game being featured in the Steam
Awards will undoubtedly encourage many local studios.
In the coming years, the industry is expected to focus more on social interaction, offer cross-
platform accessibility, and see major companies bring their games to more platforms.
Without a doubt, the gaming industry will continue to push the boundaries of interactive
entertainment.
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H A S A N Y A Ş A RI M Z A . C O M
S E O A G E N C Y – M A N A G I N G P A R T N E R
2024 has been a year that accelerated the rise of independent games in the industry.
Thanks to AI-powered software development tools, even small teams can now produce
high-quality games. These technologies not only speed up the game development process
but also reduce costs, providing a significant advantage to indie developers.
The widespread availability of cloud gaming services and cross-platform support has made
it easier for indie games to reach broader audiences. Additionally, the growth of the mobile
gaming market is creating new opportunities for independent productions.
As AI continues to evolve, I believe indie games will gain a larger presence in the industry in
terms of both diversity and quality. I think this dynamic will continue to shape the industry
by offering players more unique and creative experiences.
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
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M U R A T C A N Ö S
M I S T E R N O O B
E D I T O R I N C H I E F
2024 has become a springboard for the Turkish gaming industry. On a global scale; we hear
the names of many games from our country frequently. Local and international PR agencies
have started to follow Turkish games closely. This is a gratifying development for us. Indeed,
while we wish to play in big leagues, I believe this will happen over time.
When we turn our gaze abroad, we encounter a completely different atmosphere. The
video game industry has gone through a major crisis. In a year where layoffs have become
widespread, publishers prefer to focus on trusted IPs rather than taking risks.
As MisteRNOOB, we have continued to fulfill our role in Turkish gaming journalism field
with our hardworking team. We established connections with many publishers and PR
agencies and introduced ourselves to the global press. Attending Gamescom for the first
time was a highlight of 2024, offering us invaluable experiences.
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B A T U H A N A V U C A NM O B I D I C T U M
F O U N D E R & C E O
Turkish game studios have been transitioning from the hyper-casual era to hybrid-casual
and PC games. Many are still navigating this shift; some have laid off entire teams and are
waiting for the next opportunity. Making a successful mobile game now demands both
strong game design and a substantial marketing budget. The era of 0% interest rates is
over, and easy investments are a thing of the past. Without a team of experienced
professionals and solid funding, starting from scratch has become significantly harder.
Meanwhile, alternative platforms like web games and Telegram games are emerging.
While PC games may seem more approachable to many developers, the competition is
fierce, and success still requires strong marketing channels. Signs suggest that 2025 will
bring better opportunities for the games industry, but the dynamics have permanently
shifted.
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Y A Ğ M U R S E V İ N ÇO Y U N D İ J İ T A LE D I T O R
2024 was a year in which we, as the Oyun Dijital team, prioritised supporting local
developers and successfully continued this mission. While moving in this direction, our aim
was to provide a platform where Turkish game developers can announce their games to a
wide audience. As a matter of fact, this year, we were proud that a local production we
featured on our platform won a Steam Award.
We believe that this success is not an isolated event and that Türkiye is on the rise as an
important actor in the gaming industry. In 2025, we predict that more local developers will
focus on the PC platform and achieve international success. We are sure that our
achievements in 2024 are a harbinger of greater pride in the future.
In addition, we expanded our team in 2024 and continued to convey game news to our
readers. We did not compromise on the accurate and transparent journalism approach we
have adopted for years. While reaching our goals we set at the beginning of the year, we felt
that we were in a unique position in the gaming media.
In 2025, we are determined to take stronger, more innovative and higher quality steps. We
will continue to provide our readers with enjoyable and informative content by maintaining
our understanding of accurate and transparent journalism.
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N U R B E T Ü L A K T A ŞO Y U N G Ü N L Ü Ğ ÜC O – F O U N D E R
The Turkish gaming industry reached a noteworthy point by the end of 2024 with a size
approaching 2 billion dollars. So much so that Türkiye, with 740 active game studios, has
become the second country with the most new game studio establishments in Europe,
following the United Kingdom. This dynamic growth paints a promising picture for the
future of our sector. The success in mobile games has also started to show itself more and
more on PC.
As Oyun Günlüğü, Türkiye's digital game news site, we are making a significant leap. In
the last period of 2024, when we accelerated our infrastructure efforts, we are keeping a
finger on the pulse of the industry with both our website and digital magazine.
As Oyun Günlüğü, we will continue to contribute to the development of the Turkish
gaming industry and share in its joys.
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T A N E R A Y D O SP C H O C A S I T V
E D I T O R I N C H I E F
The gaming industry in Türkiye, which has continued to rise with a rapid acceleration in the
last two years, has witnessed both good and bad developments related to the hardware
industry, which is one of the intersection points.
First of all, we see that there is no growth in Desktop PC sales from 2023 to 2024 due to
inflationary regulations, and that it remains constant. Especially on the mobile laptop side, it
is possible to say that there are shrinkages close to 10%. We confirm this situation from
various distributors and companies we work with.
Many sector employees agree that the biggest factor in this stabilization and shrinkage is the
reduction in installment rates and the high interest rates. Especially when you want to buy a
desktop computer, while in the past years, up to 12 installments were sold without any credit
difference, now even 3 installments without credit difference have become very limited.
Indirectly, since the end user in our country also prefers shopping in installments, an
important share has been lost here.
Although the stable progress in the dollar exchange rate paved the way for this situation, the
increases in game prices, the decrease in installment rates and the high interest rates
disrupted the balance in the balance. Especially after Steam stopped pricing in TL, things
did not go well for game lovers in our country.
All these figures point to a 2% shrinkage on the hardware side. In other words, it would be
correct to indirectly say that consumption decreased for PC sales in our country in 2024.
Forecasts are that it will gain momentum again in 2025, especially after August – September.
For now, it seems possible to say that the same stagnant traces will continue for the next 2
quarters.
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T U N Ç A F Ş A RP L A Y E R B R O S
C O – F O U N D E R
Türkiye continued the momentum it gained in the gaming and esports industries after the
pandemic into 2024.
In 2024, we witnessed the rise of indie game studios and individual developers in the
Türkiye's gaming sector. Titles like Liar’s Bar and Supermarket Simulator demonstrated how
quickly games that win players' hearts with their sales figures can rise.
In the esports industry, which we closely follow as the Playerbros team, we saw Turkish
esports teams achieving numerous championships and top rankings in games ranging
from Counter-Strike 2 to VALORANT, and from Mobile Legends: Bang Bang to PUBG Mobile.
The standout factors in Türkiye’s esports scene in 2024 were collaborations and the rise of
local leagues.
With increasing competition in local leagues, BBL Esports and Dark Passage joined forces in
League of Legends, while DenizBank İstanbul Wildcats formed Bushido Wildcats through a
partnership with streamer Ahmet “Jahrein” Sonuç and former esports player Anıl
"HolyPhoenix" Işık. In VALORANT, FUT Esports partnered with Fenerbahçe Espor, while BBL
Esports collaborated with PCIFIC Espor.
In local leagues, particularly in the League of Legends Şampiyonluk Ligi, management
changes and the participation of new teams reignited viewer interest in this space. If the
momentum continues in 2025, it could open a new chapter in TTürkiyes esports scene. The
numbers and sponsorships we’ve seen at the start of the year already hint at this potential.
With the rise of local leagues drawing investor attention, Turkish esports players will also
have more opportunities to showcase their skills on the global stage in 2025.
On the esports media side, last year’s predictions remain valid. News and content-focused
publications, particularly those centered on social media, stand out, and what will
differentiate them from each other will be institutionalization and consistency.
As the Playerbros team, we will continue to closely follow the esports world in 2025.
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Our gaming industry has managed to maintain the momentum it has gained in recent years
throughout 2024. Moreover, this time, we have seen much bolder and more successful steps
being taken, building upon past achievements. With rapid growth and successes on the
mobile front, the gaming industry has drawn attention even from people outside the sector.
Meanwhile, this year, we also witnessed numerous ambitious games making waves on the
console and PC side. Independent developers impressed us with outstanding projects, and we
saw locally developed games that not only made an impact domestically but also gained
significant recognition on a global scale. As a result, 2024 has been a year that has provided
valuable insights for the future.
The strong trajectory of our gaming industry, the rise of independent developers, and the
many highly anticipated projects—both released and in development—that have garnered
global attention suggest that we have managed to leave certain challenges behind. However,
unfortunately, not all news is positive. The ban on Roblox, a platform with a large user base
and numerous content creators in our country, as well as the access restriction imposed on
Discord, a primary communication tool for gamers and many game studios, have been
frustrating developments. Additionally, mainstream media’s coverage of gaming, often riddled
with misinformation, remains concerning. Nevertheless, none of these issues have managed to
diminish interest in games or the gaming industry.
That being said, there is no reason to be pessimistic. After all, it is impossible to stand in the
way of change and innovation. Our gaming industry, which grows stronger each year, will
continue to produce projects that make us proud in the years to come. This is not just a wish—
it is a fact. The ambitious projects that have already been announced and are in development
serve as clear proof of this. As Savebutonu.com, we will continue to support and showcase the
games created by our country’s talented developers while keeping our followers informed
about global developments in the gaming world throughout the new year.
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B E R İ L Ö Z G E
D A N A C I K Ü Ç Ü K S A V E B U T O N UC O – F O U N D E R
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The future of gaming is unquestionably being shaped by artificial intelligence. Technologies
such as real-time ray tracing and DLSS are not only a visual feast, but are also redefining
performance boundaries by delivering incredible FPS increases. As these technologies
proliferate, gamers will enjoy smoother and more realistic experiences. But the real
revolution will be in the integration of in-game AI.
Thanks to procedural content generation, game worlds will no longer be static and limited.
Dynamically evolving environments with endless possibilities await players. Even more
exciting are AI characters that can interact with the player, learning and evolving.
Predetermined repetitive dialog trees will be a thing of the past. Every interaction will be
unique. Players' choices and behaviors will affect the personalities and stories of the
characters they encounter. This will add replayability and depth to games. Hardware
manufacturers must develop powerful AI processors to support this transformation.
Otherwise, they will be left out of this exciting future.
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M E R T C A N A K A
S H I F T D E L E T E . N E TE D I T O R I N C H I E F
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As Tamindir.com and TuruncuLevye.com, we have been in the gaming industry for many
years. Our goal is to provide our users with the most up-to-date and accurate information in
the gaming world. In this regard, we closely follow the developments in the sector and
analyze the changes on a moment-to-moment basis. 2024 was a year of significant
transformations in the gaming world. While the volume of the sector grew, AR/VR
technologies reached wider audiences with devices such as Meta Quest 3.
Meta's affordable VR glasses created a new movement in the market by making virtual
reality accessible. Digital games dominated the industry in 2024 as well. Artificial
intelligence (AI) played a critical role in game production and the development of NPC
behaviors. Generative AI, in particular, radically changed the production processes by
accelerating the production of in-game elements.
Metaverse integrations found more space in the gaming world and offered players unique
virtual experiences. E-sports continued to grow both in Türkiye and around the world in
2024. Universities continued to support the sector with scholarships and programs for the
e-sports field. However, the closure of Discord in Türkiye directly affected players'
communication habits and community dynamics.
Among the prominent games of 2024, productions such as Black Myth: Wukong, Helldivers
2 and S.T.A.L.K.E.R. 2 made a big splash. Looking ahead to 2025, Nvidia's mini PC technology
can offer new experiences for players. New launches and an increase in sales performance
on the console side is expected to be remarkable. With the further development of AR, VR
and artificial intelligence integrations, game quality and player experiences are expected to
reach a higher level. Generative AI, in particular, has the potential to create major changes
in major productions such as GTA. 2025 seems to be a year in which the boundaries in
terms of technology and content in the gaming world will be pushed even further. We will
continue to follow developments closely and provide players with the most accurate
information.
T Ü R K İ Y E G A M E M A R K E T R E P O R T 2 0 2 4
C A N E R B A Y R A K T A R
T A M İ N D İ R &
T U R U N C U L E V Y E F O U N D E R
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
TÜRKİYE GAME MARKET MEDIA OPINIONS
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T Ü R K İ Y E G A M E M A R K E T R E P O R T 2 0 2 4
A S U B O Z Y A Y L AT E C H N O S T O R Y F O U N D E R
The Turkish gaming industry and Turkish games, especially in recent years, have started to
deliver excellent results globally thanks to the investments they have received and the
successful guidance from incubation centers in our country. For example, high-level games
are being developed such as the locally produced Black State, which tests the
technological success of the RTX 5000 series, and Rogue Loops, which is expected to make
a significant impact in the Rogue-like economy on behalf of our country.
Moreover, the establishment of studios in Türkiye by globally recognized game developers
such as IO Interactive, the creators of Hitman, is one of the biggest indicators that Türkiye
could become one of the central hubs for game development. The sections showcasing
local and independent productions at events such as Gaming Istanbul, Indiaway, and
similar ones provide us with a firsthand experience of how far our country has advanced in
game development standards in recent years, as mentioned at the beginning of this article.
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
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T Ü R K İ Y E G A M E M A R K E T R E P O R T 2 0 2 4
M E L İ H B A Y R A MD E D E
T E C H N O L O G I C
F O U N D E R & E D I T O R I N C H I E F
The year 2024 was a continuation of growth for Türkiye's gaming industry. We witnessed
game companies instill hope for the sector with new investments they received.
Investments in game development studios and e-sports teams have shown positive signs
for the industry's growth.
Despite all these investments and the expansion of the gaming market, there is still a long
way to go. My hope is for Türkiye's share in the global gaming market to increase further.
The continuation of major e-sports organizations with the support they receive helps all
stakeholders in the sector gain momentum.
Tournaments are significant events that brands see as key opportunities to promote their
new products through sponsorships.
The establishment of new e-sports teams and the increasing number of players entering e-
sports professionally is promising. It is evident that there are serious career opportunities in
this field.
As artificial intelligence rapidly becomes central to our lives, the gaming industry could not
remain indifferent to it.
We see that opportunities brought by AI in game development are being utilized, and
technologies like virtual reality are being integrated into games, taking the gaming
experience to a new level.
I hope the coming days herald even greater momentum for the gaming industry.
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
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T Ü R K İ Y E G A M E M A R K E T R E P O R T 2 0 2 4
T U N A H A N Ş A H İ NT E C H O L A YE D I T O R
In 2024, the gaming world witnessed a blend of different approaches. One notable trend
was the resurgence of classic masterpieces as "remakes," games we once enjoyed
immensely but no longer find as appealing due to the technical limitations of their time.
For developers, this trend often represents an easy way out. Creating a brand-new series
and exceeding expectations requires significant effort, whereas reviving outdated series is
both low-risk and financially practical. Among the most unexpectedly successful examples
of this approach was the remake of Silent Hill 2, which garnered widespread praise.
Meanwhile, another cult classic series, Metal Gear Solid, reintroduced itself with the Snake
Eater Delta remake. However, the game, which made its debut in 2024, didn't release
within the same year, leaving us anticipating its arrival.
From an awards perspective, 2024 also turned out to be a surprising year. Astro Bot was
crowned Game of the Year, marking the first time a game of its kind earned such
recognition—an evident display of passion in the industry.
As we close the chapter on 2024 and look ahead to the gaming world of the coming year,
the expectations are high. Notably, Rockstar's GTA 6 promises to deliver a unique
experience. Additionally, we're anticipating the continuation of series like Mafia. All signs
point to a fantastic year filled with remarkable releases.
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
TÜRKİYE GAME MARKET MEDIA OPINIONS
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T Ü R K İ Y E G A M E M A R K E T R E P O R T 2 0 2 4
B U Ğ R A N O Y A NT E K N O D I O TF O U N D E R
As of 2024, the Turkish gaming industry has entered a significant transformation process,
paralleling the rapid global developments. Particularly with the rise of independent game
studios, the variety of games has increased. As TeknoDiot, we continued to provide media
support to many different independent game studios operating in Türkiye in 2024. Türkiye
has become an important market both in terms of game development and gaming habits.
With the widespread use of mobile games, Türkiye is now one of the largest mobile gaming
markets in the world. With the introduction of 5G technology, mobile gaming experiences
will become faster and uninterrupted, creating new opportunities in the sector.
One of the technological developments is undoubtedly the growing presence of portable
handheld consoles in the market and the increasing demand from gamers, a trend
expected to continue in 2025. The impact of cloud gaming in Türkiye is also steadily
increasing. Turkish players are able to play games via cloud services, avoiding high hardware
costs. This situation is making games accessible to a broader audience.
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
TÜRKİYE GAME MARKET MEDIA OPINIONS
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T Ü R K İ Y E G A M E M A R K E T R E P O R T 2 0 2 4
E M R A H G Ü N D Ü ZT U R K M M O . C O M F O U N D E R
We observe that the stagnant period in the Turkish gaming industry, which began in 2023
and lasted until the fourth quarter of 2024, has started to recover with the end of 2024. At
the same time, many mobile game development studios have begun publishing games on
Steam, leading to a rapid increase in the number of high-quality Turkish-made PC games. I
believe this transition from mobile to PC will continue throughout 2025.
Additionally, the daily emergence of new artificial intelligence applications is increasingly
influencing games as well. I expect the integration of AI in games to grow exponentially in
2025.
As Turkmmo.com, we continued to multiply our visitor numbers in 2024. During this period,
as we have done since 2009, we strived to provide unconditional support to Turkish
independent game developers, and we will continue to do so in 2025. As
Forum.turkmmo.com, we have reached approximately 2.4 million members and closed
2024 with an increase in visitor numbers. Our goal for 2025 is to continue growing
statistically and contribute to the growth of the industry. We understand that our growth, as
well as the growth of the Turkish gaming industry, depends on the success of its
stakeholders.
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
TÜRKİYE GAME MARKET MEDIA OPINIONS
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T Ü R K İ Y E G A M E M A R K E T R E P O R T 2 0 2 4
M E R T C A N O R H A NU P C O R N
F O U N D E R
Türkiye’s gaming industry continued to be a favorite for both local and foreign investors in
2024. Projects developed by young and creative entrepreneurs have made Türkiye a
globally recognized hub in the gaming sector. Notably, Ludus Ventures’ profitable exits
from successful ventures like Paxie Games and Gleam Games have once again highlighted
the sector’s potential.
The gaming industry became one of the most attractive fields for foreign investors in
Türkiye in 2024. This interest is directly linked to Turkish game developers generating
innovative ideas and delivering projects that make a significant impact on the international
stage. Investors are increasingly confident in the sector as they witness the growth potential
of early-stage ventures they support.
To sustain this success in the future, the gaming industry must keep up with new
technologies. Greater use of technologies like artificial intelligence, augmented reality, and
blockchain could enhance the competitiveness of Turkish games in the global market.
Additionally, government support and industry collaborations are crucial for paving the way
for game entrepreneurs, further solidifying Türkiye’s position in the global gaming industry.
G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
TÜRKİYE GAME MARKET MEDIA OPINIONS
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OUR SPONSORS

X X
/ Ar b r d g e H Q / A r b r d g e – h q
A r b r d g e . o / A r b r d g e H Q
Airbridge is one of only six global Mobile Measurement Partners (MMPs) and the only one that
offers all essential attribution features with complete transparency—no hidden costs, no paywalls.
The platform delivers a full suite of solutions, including cohort and funnel analysis, cross-platform
attribution, web-to-app tracking, seamless ad channel integration, deferred deep linking,
audience segmentation, fraud protection, and in-depth marketing insights. With over 200
metrics, advanced tools like LTV prediction, unlimited raw data export, and ultra-granular
analysis, Airbridge empowers game studios to make data-driven decisions with confidence.
Global gaming giants like Nexon, Webzen, and Gosu trust Airbridge over other MMPs for our
superior features, exceptional support, effortless migration process, and cost-effective pricing.
3 1 5

Bl l o n g a . c o m / B l l o n g a / B l l o n g a d j t a l
Since 2018, Billonga has been an innovative technology company that connects brands’ digital
products with end users. By combining its expertise in financial technologies with services
tailored to various industries, Billonga helps brands establish a strong position in the sale of
digital products.
The Billonga ecosystem offers a wide range of services, including membership transactions, in-
app purchases, promotional campaign designs, stock tracking, and reporting software.
Additionally, Billonga works alongside its partners to facilitate the effective sale of digital
products and services across physical and online platforms, helping brands expand their
customer base. With highly integrable solutions, it serves as a trusted partner for many brands in
their digital transformation processes.
Within the Billonga ecosystem, digital product sales are carried out through over 30 online and
offline channel integrations for more than 60 global and local brands. With its strategic
investments in the gaming industry, Billonga has become an indispensable partner in the
gaming world and continues to strengthen its presence in both the Turkish and global markets
through consistent annual growth.
X X3 1 7

/ N o w g g _ g a m e s N o w . u s / N o w g gn c
now.gg is the largest mobile game distribution platform after the Apple App Store and Google
Play. It has two products for game developers: nowSDK and nowUA.
With a single integration, nowSDK allows publishing games to PC/Mac via BlueStacks Store; to
the Cloud via now.gg Store or developer website; to 3rd party stores such as Amazon Appstore,
Samsung Galaxy Store and Huawei App Gallery; and to new distributors via Line, Discord and
Telegram.
For gamers, now.gg offers a fast and optimized gaming experience on the largest catalog of
games on their platform of choice, with the best deals and promotions for in-game items.
now.gg is pioneering cross-platform gaming for mobile games with BlueStacks App Player,
which recently surpassed 1.5 billion lifetime downloads. now.gg cloud launched in 2021.
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G a m e o n . c o m . t r / t u r k t e l e k o m g a m e o n /t u r k t e l e k o m g a m e o n
X X3 2 1
GAMEON, Türk Telekom's brand that merges the power of technology with the gaming ecosystem,
provides gamers with high-speed, low-latency internet access while delivering unique gaming
experiences. Combining Türk Telekom's strong infrastructure and pioneering role in digital
transformation with GAMEON's gamer-centric approach, it offers a world filled with exclusive and
countless advantages for gamers.
In addition to its high-speed fiber internet plans for gamers, GAMEON has launched special campaigns
featuring gaming partnerships and exclusive content. GAMEON provides customers with a free monthly
subscription to their favorite Twitch broadcaster, in-game benefits in PUBG: BATTLEGROUNDS, and
launches brand partnership campaigns to meet gamers’ needs during gameplay. GAMEON provides
instant, 24/7 internet support for gamers through its social media accounts, offering assistance to
thousands of customers while also delivering various benefits not only to gamers but also to the esports
ecosystem and its stakeholders. In 2024, GAMEON is actively engaged in the esports ecosystem through
various projects and sponsorships. It became the communication sponsor of Valorant Challengers TR:
Birlik Ligi and became the main sponsor of Spike Nations, where six countries compete fiercely, and our
country has claimed the championship for consecutive years. GAMEON created a platform for gamers to
showcase their skills with the GAMEON Valorant Tournament, open to all Valorant players who enjoy
playing and watching the game. Additionally, GAMEON partnered with the Turkish Football Federation
as the title sponsor of the eTurkey Cup and continued to support the most popular games in the esports
ecosystem throughout 2024. Committed to meeting the needs and desires of gamers, GAMEON
continues to fuel their passion for gaming with its strong infrastructure and exclusive benefits.

G a m e o n . c o m . t r / t u r k t e l e k o m g a m e o n /t u r k t e l e k o m g a m e o n
X X3 2 2
As the leader of Türkiye’s digital transformation, Türk Telekom directs its know-how in technology to R&D
activities, support for startups, digitalization and many other technology-oriented developments. Türk
Telekom serves a total of 53.2 million customers* with its multifaceted investments. Türk Telekom has
accelerated its new efforts to address the demands and needs arising in various sectors and fields,
expanded its youth-focused services, and developed new solutions based on user demands. As a pioneer
in Türkiye’s technological development, Türk Telekom has continued to demonstrate its versatility
through innovations to meet the gaming industry’s needs, launching the GAMEON brand in 2022 in line
with this vision.
GAMEON, Türk Telekom's brand that strengthens the internet and gaming experience of gamers with its
experience in technology and provides permanent support to the gaming ecosystem, continues to work
as the pioneer of the sector. GAMEON offers gaming-optimized, fiber-fast internet plans, exclusive brand
discounts, in-game benefits, 24/7 internet support, and many other perks tailored to the needs and
preferences of gamers. Increasing its support for the esports ecosystem day by day, GAMEON has been
organizing tournaments and sponsorships for different audiences in different game genres since its
establishment.
In addition to all its marketing and communication activities in 2024, GAMEON collaborated with leading
gaming companies and major brands in the industry, further solidifying its strong position in the sector.
Throughout the year, GAMEON gained recognition with its campaigns and events.
* Türk Telekom Group 2024 Th rd Quarter F nanc al and Operat onal Results Report

X X
G p a y . c o m . t r
Since its establishment in 2015, GPay has been a financial technology company providing digital
payment solutions, offering a secure and user-friendly payment alternative to leading websites
that sell games and in-game materials. Enabling payment transactions for digital products and
services through a prepaid virtual wallet, GPay has reached approximately 20 million online
gamers with its secure and fast service approach, earning users' appreciation through its high-
quality service.
GPay has built a strong collaboration network with over 80 clients in Türkiye and abroad. With a
monthly transaction volume reaching 190 million, GPay continuously invests in infrastructure to
ensure that payments for game and in-game equipment purchases are transferred smoothly and
securely to the intended companies. As a result, it has become one of the most preferred
alternative payment channels in the gaming industry.
Continuing to strengthen every day with secure, fast, and efficient payment solutions, GPay
maintains its position as one of the leading companies in the industry today, where digital
transformation is gaining importance, through innovative infrastructure investments and reliable
business partnerships.
3 2 4

L e v e ln f n t e . c o m
/ l v l n f n t e
/ l v l n f n t e
/ L e v e l I n f n t e
/ L V L I n f n t e
X X
For Gamers: Creating original gaming experiences and giving players a diverse choice of what to
play, whenever and wherever, while building a community that fosters inclusivity, connection,
and accessibility.
For Industry: Providing developers and studios with a wide range of services and resources to
unlock their true potential and engage worldwide gaming audiences.
3 2 6

/M a s o m o g a m e s
/ M a s o m o M a s o m o . c o m
/ M a s o m o g a m n g
/ M a s o m o g a m n g
Masomo, founded in 2015 and acquired by Miniclip, is a leading mobile game development
company based in İzmir, with an additional office in London. Specializing in casual multiplayer
games, Masomo is renowned for its innovative and engaging experiences, particularly in the
sports genre. Known for creating high-quality, competitive, and fun gameplay, Masomo has
captivated millions of players worldwide. Its flagship titles, Head Ball 2 and Basketball Arena, have
been downloaded over 200 million times, solidifying the company’s reputation for delivering
immersive sports games that bring people together.
Masomo combines cutting-edge technology, user-friendly design, and a deep understanding of
player preferences to create exciting experiences for its global audience. With a passionate team
at the helm, Masomo continues to redefine mobile gaming, establishing itself as a trusted name
in the industry while always striving for innovation and growth.
X X3 2 8

Portuma is Türkiye's first and only in-game advertising company. As of today, Portuma's
ecosystem has reached 5 million daily ad impressions in 177 countries.
Portuma has successfully combined the banner and audio ad models within the same SDK,
becoming the first in the world to do so, and published its technology on the Unity Asset Store.
Additionally, its SDK has been evaluated by Unity engineers against 56 different criteria and has
earned the Unity Verified Solutions badge. Portuma is also a member of IAB Europe and IAB
Türkiye, which set international standards in advertising. Listed on the IAB Vendor List, Portuma is
recognized as a registered supplier, exporting its technology internationally and meeting global
standards. By delivering both visual and auditory messages to users, Portuma helps brands
engage with players more effectively.
At the 2024 Smarties Awards organized by MMA Türkiye, Portuma won a Bronze Award in the
New Retail / Innovative Technologies and Sales Channels subcategory with its in-game
advertising project with Tami.
Portuma's technologies are gaining increasing attention from brands and game studios as the
global player count reaches 3.7 billion, positioning the company as a key player in the growing
strategic importance of in-game advertising.
P o r t u m a . c o m
/ P o r t u m a c o m X X / P o r t u m a c o m
/ P o r t u m a s o f t w a r e / P o r t u m a
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MEDIA
SPONSORS

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G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
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Gaming In Türkiye | MENA | EU
Turkish Statistical Institute (TurkStat), Address Based Population Registration System Results, 2024
Estimated Media and Advertising Investments in Türkiye 2024 – Advertisers Association – Deloitte Digital
0 PIng
Portuma
We Are Social – Meltwater Digital 2024: October Global Statshot Report
TurkStat Household Information Technologies (IT) Usage Survey, 2024
SensorTower State Of Mobile 2025
We Are Social – Digital 2024 Global Overview Report
ICTA – 2024 Market Data Report 2nd Quarter Number of IMEI Registered Mobile Devices by Brands
Statcounter 2024 Mobile Vendor Market Share Türkiye Data
Brands Conquering the Hearts of Gamers – Marketing Türkiye and VeriNays Report
42matters.com – Türkiye Mobile Gaming Statistics 2024
now.gg BlueStacks – Mr. Rosen Sharma
Education First English Language School English Proficiency Index List 2024
Spotify 2024 Summary
Marketing Türkiye, VeriNays, 2024 Gaming Beverage Research
Startups.watch “Gaming_Snapshot_For Türkiye V4.1” Report
Turkish Startup Ecosystem in 2024-Q3 Serkan Ünsal Blog
Bogazici Ventures
TESFED – Turkish Esports Federation – Alper Afşin Özdemir
Level Infinite – Can Gürsu
Riot Games – Erdinç İyikul
Joygame – Burak Gozalan
EMBED – Tugay Sakaoglu – Ali Baki Duman
References

G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
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GamFed – Ercan Altug Yilmaz
ChatGPT, DeepSeek, PerplexIty
ME Agency – Melodi Kizilgun
TEVETOGLU Legal – Mete Tevetoğlu
Gumusoglu Legal – Gulsah Gumusoglu
GamFed – Arda Çelik and Kevser Bilgiç
Afra ÇALIK
Turkish Statistical Institute (TÜİK)
Turkish Statistical Institute (TÜİK) Household Information Technology (IT) Usage Survey, 2024
Minister of Transport and Infrastructure Abdulkadir Uraloglu
Gemius Türkiye
Ministry of Transport and Infrastructure ICTA 2024 2nd Quarter Market Data Report September 2024
Statista Global Consumer Survey 2023
Statista Video Games Highlights 2022 Türkiye
Steam, Epic Store, XBOX, Playstation Store
Twitch TV, YouTube, Instagram, X, TikTok
Central Bank of the Republic of Türkiye
EMBED, eSports360
Council of Higher Education
Hitmarker.net
Istanbul Chamber of Internet Cafes Tradesmen
Monster Notebook Blog
SimilarWeb
Newzoo Global Games Market Reports 2024 – Free Resources
Esports Charts Popular Esports Games in 2024 by Viewership
References

G A M I N G I N T Ü R K İ Y E | M E N A | E U – G A M I N G A N D E S P O R T S A G E N C Y
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Gaming In Türkiye | MENA | EU is a gaming and esports agency and game publisher founded entirely on gaming
and esports, serving in Türkiye for 9 years. For the last 9 years, it has been preparing sectoral reports that can be
used by everyone, shared free of charge, in order to provide open-source information about the sector, both to the
sector, to brands that want to invest in the sector, and to companies that want to get to know our region closely.

The information contained in this report is for general information purposes. Gaming In Türkiye | MENA | EU does
not provide any investment advice or investment advisory services to any person or organization with this report.
We would like to draw your attention to the fact that you may need to seek professional support for any initiatives
or investments you will make in the field of Gaming and Esports and the decisions you will take regarding them.
This report is a general review of the gaming and esports ecosystem and is intended for sectoral promotion and
support. The individuals or organizations whose opinions are included in the report are also not informed about the
entire report. Each person or institution contributes to the report only with its own statement and support, and for
this reason, it is not possible or in question for the persons or organizations whose names or titles appear in the
report to make any commitment regarding any other information or comments in the report or to be held
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as investment advices or consulting nor binding upon another person or entity. All opinions have been included in
our report without change.

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