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Playtika Files For IPO On NASDAQ

PUBLIC OFFERING | ANNOUNCEMENT DATE: 18 DEC 2020
WRITTEN BY | 21 Dec 2020
Playtika Files For IPO On NASDAQ
PUBLIC OFFERING

💵 Public Offering

  • Israel-based mobile social games developer and publisher Playtika has filed for an IPO on NASDAQ under the symbol “PLTK”, but the share price is not disclosed yet

    • Previously in Oct’20, Playtika was rumored to prepare for IPO raising +$1B at the valuation of over $10B

  • The IPO should result in a high return to China-based Giant Investment Group, which has acquired Playtika through its subsidiary Alpha Frontier, for $4.4B in 2016. Nevertheless, upon the completion of the proposed IPO, Giant will retain the controlling stake in Playtika (being a company controlled by Yuzhu Shi)

  • While Playtika has been historically growing through M&As, and over 70% of its revenue comes from the US market, Playtika is Chinese-owned company, and it may face some problems as a result of Chinese and the US government tensions, that may result in the restriction of Playtika operations in the US including:

    • executing investment activities in the US (subject to CFIUS);

    • storing personal data of U.S. citizens

  • Playtika is a highly leveraged business with $2.2B long-term debt (as of Sep-30, 2020), which primarily is the result of huge dividend distribution to stockholders of $0.4B for 2018 and $2.4B for 2019 that was fully financed by the bridge loan facility

  • Playtika relies heavily on the inorganic growth strategy, primarily expanding its game portfolio through acquisitions, which has been the key driver of revenue ($1.4B out of $2.3B) and profitability. So far, Playtika has acquired 7 game studios and 7 of the top-nine company’s games are owned by the acquired studios

    • The company explains such success by Playtika Boost Platform, which provides live-ops services and technologies to newly acquired studios increasing their profitability and revenue scale

    • Total cumulative M&A payments (net of cash acquired) for 2017-2019 accounted for $645m with major M&As being:
      – Finland-based puzzle game developer Seriously (purchase price of up to $351m in Aug’2019);
      – Austria-based solitaire game developer Supertreat (up to $200m in Jan’2019);
      – Germany-based puzzle games developer Wooga ($204m in Nov’2018)

    • In fact, Playtika’s operating cash flow during 2017-2019 accounted for $1.3B, meaning that Playtika has no need to use external financing to perform its M&As, fully financing all its deals from existing operating cash

📈 Financial Highlights

  • Playtika is a profitable and rapidly growing business demonstrating ~$2.3B LTM Revenue, ~$0.8B adj. EBITDA (~36% margin) with revenue CAGR of 21% over 2015—LTM 2020 period

  • Playtika’s top nine game collectively represent over 95% of total revenue

  • ~80% of the company’s revenue belongs to mobile platform vs. 20% coming from web

  • Playtika heavily relies on in-app purchases, which account for over 95% of total revenue

  • Over 75% of revenue is generated in North America, and 13% — in Europe

💠 Business Highlights

  • 57% of revenues generated by casino-themed games and 43% by casual games

  • 35.2 million average MAUs and 11.4 million average DAUs

  • 80% of revenue generated by mobile platform and 20% by web

  • 98% of revenue generated by the company’s top nine games

  • 97% of revenue generated by in-app purchases

*for the nine months ended Sep’2020

Playtika financial results

💸 Previous Acquisitions

  • In August 2019, Playtika acquired a Finland-based studio Seriously, a mobile game developer behind a puzzle game Best Fiends, for up to $351.2m: including:

    • an up-front consideration of $281.2m

    • up to $70m of an earn-out consideration, based on studio’s performance during 2020.

  • In January 2019, the company acquired Austria-based mobile solitaire games developer Supertreat, for up to $200m, including:

    • an up-front consideration of $90m;

    • up to $110m of an earn-out consideration, based on studio’s performance during the twelve-month period after the acquisition.

  • In November 2018, Playtika acquired Germany-based mobile puzzle games developer Wooga, for $204.1m

  • In October 2017, the company acquired Israel-based social games developer Jelly Button, for an undisclosed sum, that is said to be “tens of millions of dollars”

  • Also, the company has expanded its game portfolio by acquiring games, such as House of Fun (2014), World Series of Poker (2013), and Bingo Blitz (2012), during the last several years

🎲 Product

  • Playtika is known for developing and publishing of social casino, puzzle, poker, and solitaire mobile and web games. The top nine company’s games include:

    • Launched in 2010, Slotomania is #1 worldwide social slots game , which has attracted over 1.5 million DAU in Q3’20

    • Launched in 2010 and acquired by Playtika in 2012, Bingo Blitz is #1 worldwide mobile bingo game with 0.9 million DAU in Q3’20

    • Launched in 2014 and acquired in 2019, Best Fiends is a match-3 mobile game with RPG elements having +1.3 million DAU in Q3’20

    • Launched in 2017 and acquired in 2019, Solitaire Grand Harvest is #1 worldwide mobile solitaire game

    • Launched in 2017 and acquired in 2018, June’s Journey is #1 worldwide mobile hidden objects game

  • Other games of the company include Board Kings, World Series of Poker (#1 poker game), Caesars Slots, and House of Fun

  • During the nine-month period ended on September 30, 2020, Playtika had over 11 million DAUs

Playtika games
SOURCES: S-1 FILING
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Playtika
  • Founded in 2010

  • Headquarters — Herzliya, Israel

  • Team of 3,700 employees

  • Founded by Robert Antokol and Uri Shahak

  • Mobile games developer and publisher