InvestGame, in partnership with PvX Partners, is excited to release a new market research report on the rising role of User Acquisition (UA) financing in mobile gaming.
In mobile, UA isn’t optional — it’s essential. Most studios spend around 35-50% of gross revenue on user acquisition investments to scale. The high-capital-intensive nature of the mobile gaming business requires massive investments to grow, yet only a few independent studios can raise a growth round in the current cautious venture funding environment.
Cohort-based UA financing offers a new path: non-dilutive growth capital tied directly to real-time campaign performance. No equity. No IP pledges. Just performance-linked payments.
In our new report, Enabling Growth: Cohort User Acquisition Financing, we break down:
- What drives $143B mobile gaming revenue in 2025?
- How does the VC funding environment look today?
- Why do smaller studios often reinvest 35–50% of their revenue into UA?
- What is cohort-based user acquisition financing?
- How this model works — and what makes it different?
- Real case studies from Superplay, Malpa, and others
Whether you’re a founder or investor, this report offers actionable insights into one of gaming’s most capital-hungry functions.
