? Venture Funding
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Paris-based mobile games developer and publisher Voodoo has invested an undisclosed amount in Istanbul-based hyper-casual mobile games developer Fabrika Games
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Voodoo’s library of mobile games includes over 100 titles, with 300 million MAU and 3.7 billion of total downloads. That makes the company an industry leader in terms of downloads
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The deal comes in line with the recent Voodoo expansion strategy through acquisitions and office openings around the globe. Fabrika will be an important addition to Voodoo, working on the development of casual and hyper-casual games
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This June, social gaming company Zynga also showed an interest in Turkey, as it entered into an agreement to acquire Istanbul-based mobile casual games developer Peak Games
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This deal indicates a growing interest in the Turkish gaming market, which is expected to reach over $1 billion by the end of 2020
? Recent Activity
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Funding Rounds:
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In April 2019, Voodoo raised an undisclosed amount of funding from Tikehau Capital in a private debt financing round
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In May 2018, the company secured $200m from Goldman Sachs in a private equity fund
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Acquisitions:
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In August 2019, Voodoo acquired Kharkiv-based mobile game developer h8games
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In December 2019, Voodoo acquired London-based mobile game studio Gumbug for an undisclosed purchase price
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Additionally, Chinese gaming giant Tencent (HKG: 0700) has acquired a minority stake in Voodoo in August 2020
? Products
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Fabrika Games is a mobile hyper-casual game developer behind Draw Car 3D title. The game allows players to draw their own cars and use them to participate in various races and challenges
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Published by Voodoo, Draw Car 3D has generated more than 40 million downloads:
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More than a quarter of the downloads (12.1 million) were generated in November 2019
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After the successful month, Draw Car 3D saw a rapid decrease in downloads, reaching about 1.1 million in April 2020
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Since then, the number of downloads has remained stable
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SOURCES: GAMASUTRA, POCKETGAMER, MOBILEMARKETINGREADS