AppsFlyer: Over $1B Series E from Google, Meta, Moloco, and Unity

WRITTEN BY Diana Barsukova | 29 Jun 2026

LATER STAGE VC

US-based mobile attribution and marketing analytics company AppsFlyer raised over $1B in a Series E round at a post-money valuation of approximately $2.7B, announced on Jun 22, 2026. The valuation implies a 5.4x multiple on annual recurring revenue (ARR) of $500m. The round saw participation from four strategic investors: Moloco, Google (NASDAQ: GOOGL), Meta (NASDAQ: META), and Unity (NYSE: U), each acquiring a minority, non-controlling, and non-exclusive stake. All four investors are major advertising platforms whose own campaigns are measured by AppsFlyer, giving each a direct commercial interest in the platform remaining an independent, neutral arbiter. The round is widely interpreted as a pre-IPO stabilization move, with the company confirming its intention to pursue a public listing in the near term. The financing follows acquisition talks with private equity firms Apollo Global Management (NYSE: APO) and Fortissimo Capital that concluded without a transaction in Mar’26 at a proposed valuation near $1.9B.

Israeli-founded AppsFlyer was established in 2011 in Tel Aviv by Oren Kaniel (CEO) and Reshef Mann (CTO), and later relocated its headquarters to San Francisco. The company operates a cloud-based mobile measurement, attribution, and data analytics platform, serving as a neutral infrastructure provider that tracks user journeys across digital marketing touchpoints and matches app installs and post-install events to specific ad campaigns. It currently works with more than 15,000 brands globally, employs approximately 1,300 people, and has surpassed $500m in ARR. Its product portfolio spans five suites:

Measurement Suite — cross-platform attribution across iOS, Android, web, and CTV, compliant with Apple’s SKAdNetwork and Android’s Privacy Sandbox.
OneLink (Deep Linking Suite) — universal routing directing users to specific in-app destinations pre- or post-install.
Data Clean Rooms — privacy-preserving architecture for secure first-party data matching across brands and ad platforms.
Agentic AI Suite — an open framework for AI agents to query performance data and execute cross-channel campaign optimizations.
Incrementality Suite — experimentation engine measuring true incremental marketing lift through split testing and hold-out groups.

Prior to this round, AppsFlyer had raised $294m across five rounds since Sep’12. General Atlantic‘s $210m Series D in Jan’20 was the defining milestone, establishing the company as the first unicorn in mobile attribution at $1.6B on the back of 12,000+ customers and ARR exceeding $150m, with a subsequent Salesforce Ventures (NYSE: CRM) extension in Nov’20 lifting the valuation to $2B. Acquisition talks with Apollo Global Management and Fortissimo Capital concluded without a transaction in Mar’26 at a proposed $1.9B. The Series E at $2.7B, three months later, values the company $700m above the Series D extension mark and $800m above the proposed PE valuation.

We will continue to monitor AppsFlyer’s path toward an IPO and how the strategic investor structure shapes its product roadmap across omnichannel measurement and agentic AI workflows.