Southeast Asian Mobile Game Market Insights 2025

Southeast Asia: Mobile Game Market Insights 2025 Report

– All Rights Reserved2Sensor Tower is the leading source of mobile app, digital advertising, retail media, and audience insights for the largest brands and app publishers across the globe. With a mission to measure the world’s digital economy, Sensor Tower’s award-winning platform delivers unmatched visibility into the mobile app and digital ecosystem, empowering organizations to stay ahead of changing market dynamics and make informed, strategic decisions. Founded in 2013, Sensor Tower’s mobile app insights have helped marketers, app, and game developers demystify the mobile app landscape with visibility into usage, engagement, and paid acquisition strategies. Today, Sensor Tower’s digital market insights platform has expanded to include Audience, Retail Media, and Pathmatics Digital Advertising Insights, helping brands and advertisers understand their competitor’s advertising strategies and audiences across web, social, and mobile. Press Inquiries : press-apac@sensortower.com Business Inquiries : sales@sensortower.com About Sensor Tower

©2022 Sensor Tower Inc. -All Rights Reserved Sensor Tower Inc. – All Rights Reserved Sensor Tower › Our Customers Top publishers trust Sensor Tower insights to grow their business.3Note: Top publishers by app store revenue | Source: Sensor Tower

– All Rights Reserved4Sensor Tower SolutionsSensor Tower App Advertising Insights For those who need visibility into paid user acquisition strategies. Enjoy insight into: global and regional share of voice (SOV) across apps and the biggest mobile app ad networks, top advertisers, publishers, creatives, and more.Sensor Tower App Performance Insights For those who need visibility into the mobile app ecosystem. Enjoy insight into: app rankings, downloads, and revenue; active users, demographics, retention, sessions, and time spent; app ratings and reviews, keywords, search ads, and more.Sensor Tower Audience Insights For those who need visibility into your existing, competitor, and potential new audiences. Enjoy insight into: which apps consumers are actually interacting with (app engagement) AND which ads they’re seeing (ad exposure).Sensor Tower Pathmatics Digital Advertising Insights For those who need visibility into the digital ad ecosystem. Gain insight into: ads served, spend and impression estimates, SOV, and more across key channels, like: Facebook, Instagram, X (formerly Twitter), OTT, YouTube, display, video, and others.

– All Rights Reserved5Sensor Tower SolutionsSensor Tower Advanced Usage Insights For those who need the deepest look into app user engagement. Enjoy insight into: sessions per user; time spent; time of day; days used per time period; new, retained, resurrected, and churned user trends; and cohort usage overlap.Sensor Tower Gaming Insights For those who need the deepest look into the mobile gaming ecosystem. Enjoy insight into: downloads, revenue, RPD, and ARPDAU beyond the top-level category (Lifestyle & Puzzle) and can drill deeper into genres (Puzzle, Arcade, etc.) and sub-genres (Swap, Word, etc.).Sensor Tower Pathmatics Retail Media Insights For those who need industry-first insight into on- and off-site retail media network investments Enjoy insight into: ad spend, media mix, share of wallet, impressions, and SOV for brands and products across retailers – gaining a coveted view into the co-branded digital ad ecosystem and retail media networks.

– All Rights Reserved6Sensor Tower Executive SummaryThis report provides an in-depth analysis of the App Store and Google Play mobile game markets in Southeast Asia in 2025, covering the overall revenue and download trends in these markets, revenue shares and trends across top game genres, download and revenue changes across different countries, as well as top mobile games by revenue and downloads. Featuring a case study on Mobile Legends: Bang Bang , this report also helps you understand how leading games successfully cultivate long-standing engagement within Southeast Asian markets.Clarification on Revenue and Downloads Data Sensor Tower’s revenue figures are derived from estimated in-app purchase (IAP) revenue on the App Store and Google Play, excluding ad revenue, revenue from third-party Android app- store sales, and direct payment revenue from developers’ websites and other channels. Unless explicitly stated as net revenue, the revenue figures shown represent gross revenue (before platform deduction). Sensor Tower’s downloads figures are derived from estimated downloads on the App Store and Google Play, excluding pre-installs, duplicate downloads, and downloads from third-party Android app-store. Google Play is not available in Mainland China.

– All Rights Reserved7Sensor Tower’s Pathmatics empowers you to uncover insights into the digital advertising ecosystem, minimize ineffective ad spend, and e n h a n ce t h e p re c i s i o n o f y o u r a d v e r t i s i n g campaigns. With Pathmatics, you gain visibility into the digital advertising landscapes across markets including the United States, Australia, Brazil, Canada, France, Germany, Italy, Japan, Mexico, New Zealand, Spain, and the United Kingdom. Pathmatics provides comprehensive estimates on ad placements, spending, impressions, and share of voice (SOV), as well as in-depth analysis of brands’ advertising strategies on platforms like Facebook, Instagram, X (formerly Twitter), YouTube, and TikTok, across formats such as display banners, videos, mobile, and OTT. Pathmatics collects digital ad samples from the web and utilizes statistical sampling methods to estimate the impressions, cost-per-thousand impressions (CPM), and expenditure associated with each creative.Sensor Tower Data & MethodologyDigital Advertising Channels Supported by Pathmatics Across MarketsUnited StatesUnited KingdomCanadaAustraliaNew ZealandGermanySpainItalyFranceBrazilMexicoJapanSouth Korea Facebook············· Instagram············· YouTube·········· TikTok··········· Snapchat········ X··· Linkedin····· Pinterest······ Reddit······· OTT· Desktop Video······ Desktop Display······ Mobile Video······ Mobile Display······

– All Rights Reserved8AgendaExecutive Summary Overview of the Southeast Asian Mobile Game Market SEA Country Spotlights: Top Genres and Games Indonesia Thailand Vietnam Philippines Case Study : Mobile Legends Bang Bang Southeast Asia Publishers On the Global Stage Conclusion06 09 14 15 17 19 21 23 27 33

– All Rights Reserved9Overview of the Southeast Asian Mobile Game Market

– All Rights ReservedIndiaSoutheast AsiaUnited StatesBrazilRussiaMexicoTurkey0B0.5B1B1.5B2B2.5BUnited StatesChina MainlandJapanSouth KoreaGermanyTaiwanSoutheast Asia$0B$1B$2B$3B$4B$5B$6B$7BGlobal Mobile Game Markets by Downloads Q1 202510+5%+3%-2%+2%+1%+5%+19%vs Q4 2024Global Mobile Game Markets by IAP Revenue Q1 2025Southeast Asia: A Mobile Gaming Powerhouse in Downloads with Significant Monetization HeadroomSoutheast Asia stands as a pivotal region in the global mobile gaming industry, presenting significant opportunities for developers and publishers. Collectively, the region ranked #2 globally for mobile game downloads in Q1 2025, hitting 1.93 billion new installs—a 3% quarter-over-quarter rise from Q4 2024. This underscores the region’s highly engaged and expanding player base, avid for new mobile gaming content and experiences.Despite ranking #7th globally in Q1 2025 with $625M in IAP revenue, Southeast Asia nonetheless demonstrates strong monetization potential. Its large gaming community, improved digital payments, and rising smartphone adoption are key drivers indicating untapped revenue. This strong download momentum should drive higher player spending, positioning the region for continued revenue growth.Data Source: Sensor Tower App Performance Insights. Notes: Sensor Tower’s data is based on estimates from App Store and Google Play, excluding pre-installs, re-downloads, and third-party Android stores. iOS Only for China. Revenue is gross — inclusive of any percent taken by the app stores. -1.1%+12.5%+4.7%-6.0%-4.2%+4.6%+1%vs Q4 2024 $625 M1.93 B

– All Rights ReservedIndonesia Philippines Vietnam Thailand Malaysia Cambodia Singapore 0M450M900MThailand Indonesia Malaysia Singapore Philippines Vietnam Cambodia $0M$90M$180MSoutheast Asia Top Mobile Game Markets by Downloads Q1 202511Indonesia remains the dominant force in Southeast Asian mobile game downloads with 870 million in Q1 2025, exhibiting a strong 9% growth from the previous quarter. Following are the Philippines and Vietnam with 366M and 329M downloads respectively. This reaffirms the critical role of Indonesia’s large user population in driving mobile game installations across Southeast Asia.Thailand leads SEA in mobile game revenue ($162M) partly due to its strong digital payment infrastructure and greater cultural acceptance of in-app spending for upgrades and social play. This, alongside effective localization, drives higher average user spending despite a smaller population than bigger markets such as Indonesia and Philippines.SEA Mobile Gaming: Indonesia Leads Downloads, Thailand Leads IAP Revenue870 M+9%366 M-1%329 M+2%180 M-12%129 M+4%36 M-20%14 M-1%vs Q4 2024Southeast Asia Top Mobile Game Markets by IAP Revenue Q1 2025$162 M-6%$118 M+1%$103 M+7%$94 M+3%$73 M-2%$71 M+10%$4 M-8%vs Q4 2024Data Source: Sensor Tower App Performance Insights. Notes: Sensor Tower’s data is based on estimates from App Store and Google Play, excluding pre-installs, re-downloads, and third-party Android stores. iOS Only for China. Revenue is gross — inclusive of any percent taken by the app stores.

– All Rights ReservedArcade | Platformer / RunnerSimulation | SimulatorArcade | Other ArcadeSimulation | SandboxLifestyle | CustomizationSimulation | Driving / Flight SimulatorPuzzle | RiddleArcade | Music / RhythmSports | Realistic SportsPuzzle | Block0M50M100M150M2024 Q42025 Q112Southeast Asia Top Subgenre by Downloads+16%+0.1%+12.2%+10.9%+7.3%-0.1%+3.4%-4.9%-5.7%+75.1%Super Bear AdventureJelly Master: Mukbang ASMRStickman Party 234 MiniGamesRobloxAvatar WorldExtreme Car Driving SimulatorTricky Twist PuzzleHorror Spranky BeatsEA SPORTS FC Mobile SoccerBlock Blast!#1 App By DownloadsQuarterly growthTop Gaming Subgenres in Southeast Asia: Arcade and Simulators Lead Downloads, while Strategy, RPG and Shooters Lead RevenueIn Southeast Asia, casual genres such as Arcade and Simulation attract vast downloads thanks to their straightforward gameplay. Conversely, deeper genres like Strategy, Shooters, and especially social-driven RPGs—which thrive on collaborative or competitive interaction—command the bulk of IAP revenue. These games, particularly RPGs with integral community features and deep personalisation, effectively convert prolonged player commitment into revenue, as their inherent social dynamics drive both user acquisition and spending.Strategy | 4X StrategyStrategy | MOBARPG | MMORPGSports | Realistic SportsPuzzle | Match SwapShooter | Battle RoyaleRPG | Squad RPGSimulation | SandboxCasino | Coin LootersRPG | Idle RPG$0M$50M$100M2024 Q42025 Q1Southeast Asia Top Subgenre by IAP Revenue+17.6%+20.1%-17.1%-11.7%-5.1%+37.6%-14.4%-12.6%+4%+3.9%Last War:SurvivalMobile Legends: Bang BangRagnarok M: ClassiceFootballCandy Crush SagaGarena Free FireCookieRun: KingdomRobloxCoin MasterCapybara Go!#1 App By RevenueQuarterly growthData Source: Sensor Tower App Performance Insights. Games classified by Sensor Tower’s Game Taxonomy as of May 21, 2025. Notes: Sensor Tower’s data is based on estimates from App Store and Google Play, excluding pre-installs, re-downloads, and third-party Android stores. iOS Only for China. Revenue is gross — inclusive of any percent taken by the app stores.

– All Rights ReservedMobile Legends Extends Revenue Reign in SEA Q1 2025 as Sports Titles Gain Spending Power; Downloads Driven by a Diverse Mix of Casual and Core Hits1312345678910Top 10 Mobile Games in Southeast Asia Unified • Jan 1, 2025 – Mar 31, 2025 vs Q4 2024vs Q4 2024RevenueRevenue Growthvs Q4 2024vs Q4 2024Downloads GrowthDownloadsGarena Free FireGarena Games OnlineBlock Blast!HungryStudioRobloxRoblox Corporation Mobile Legends: Bang BangMoontonMagic Chess: Go GoMoonton GamesSuper Bear AdventureEarthkwak GamesStickman Party 234 MiniGamesPlayMax Game StudioWorms Zone .io – Hungry SnakeAzur Interactive GamesLast War:SurvivalFUNFLY Subway SurfersMiniclip.comBlock Blast!HungryStudioMagic Chess: Go GoMoonton GamesSuper Bear AdventureEarthkwak GamesGarena Free FireGarena Games OnlineDalgona Candy Cookie GamesLIVDG LIMITEDRobloxRoblox CorporationCat Chaos: PranksterMirai GamesSurvival Escape: Prison GameH2T GLOBALFPS Strike Ops : Modern ArenaFPS ShooterTrở Về Tuổi ThơCOROCHTIMobile Legends: Bang BangMoonton GameseFootball™KonamiLast War:SurvivalFUNFLYGarena Free FireGarena Games OnlineRobloxRoblox Corporation EA SPORTS FC™ Mobile SoccerElectronic ArtsCoin MasterMoon ActiveWhiteout SurvivalCentury GamesCandy Crush SagaMicrosoft CorporationPUBG MOBILETencentMobile Legends: Bang BangMoonton GamesLast War:SurvivalFUNFLYGarena Free FireGarena Games OnlineRagnarok M: ClassicGungHo Online Entertainment, Inc.Dark War SurvivalFlorere GameCall of Duty®: MobileMicrosoft CorporationPUBG MOBILETencentApex GirlTap4Fun TopHeroesRiver Game HK Coin MasterMoon ActiveWhile Garena Free Fire led downloads and Mobile Legends: Bang Bang dominated revenue and growth in Q1 2025, newer titles using popular IP gained notable traction. Moonton’s Magic Chess: Go Go , for instance, surged to #2 in download growth. Likewise, the new Ragnarok M: Classic quickly hit the top 4 for revenue growth, underscoring franchise power in a dynamic market that also saw diverse casual and competitive successes. 123456789101234567891012345678910Data Source: Sensor Tower App Performance Insights. Games classified by Sensor Tower’s Game Taxonomy as of May 21, 2025. Notes: Sensor Tower’s data is based on estimates from App Store and Google Play, excluding pre-installs, re-downloads, and third-party Android stores. iOS Only for China. Revenue is gross — inclusive of any percent taken by the app stores.

– All Rights Reserved14SEA Country Spotlights Top Genres and Games

– All Rights Reserved15Jelly Master: Mukbang ASMRSuper Bear AdventureStickman Party 234 MiniGamesRobloxAvatar WorldBus Simulator IndonesiaBrain Out: Can you pass it?Block Blast!EA SPORTS FC Mobile SoccerGarena Free Fire#1 App By DownloadsQuarterly growthMobile Legends: Bang BangLast War:SurvivaleFootballGarena Free FireCandy Crush SagaRagnarok M: ClassicRobloxHiggs Games IslandTownshipCookieRun: Kingdom#1 App By RevenueQuarterly growthSimulation | SimulatorArcade | Platformer / RunnerArcade | Other ArcadeSimulation | SandboxLifestyle | CustomizationSimulation | Driving / Flight SimulatorPuzzle | RiddlePuzzle | BlockSports | Realistic SportsShooter | Battle Royale0M35M70M2024 Q42025 Q1+4.9%+38.2%+18%+16.1%+17.9%-1.5%+6.6%+194.4%-10%+46%Strategy | MOBAStrategy | 4X StrategySports | Realistic SportsShooter | Battle RoyalePuzzle | Match SwapRPG | MMORPGSimulation | SandboxCasino | Virtual CasinoSimulation | Tycoon / Cra !ing RPG | Squad RPG$0M$12.5M$25M2024 Q42025 Q1+32.7%+21.1%-22.6%+50%-9.4%-10.9%+1.7%-53.1%-7.8%-20.4%Indonesia Top Subgenre by DownloadsIndonesia Top Subgenre by RevenueIndonesia’s Mobile Game Market Q1 2025: Simulation & Arcade Top Downloads, MOBA/Strategy Lead Revenue, While Shooters Surge in GrowthSimulator (led by Jelly Master: Mukbang ASMR ) and Arcade Platformer/Runner (led by Super Bear Adventure ) ranked as the top two subgenres by downloads in Indonesia, signaling strong appetite for fresh casual titles. Strategy/MOBA, spearheaded by Mobile Legends: Bang Bang , dominated Q1 revenue. Furthermore, Shooter/Battle Royale games, led by Garena Free Fire, showed exceptional momentum—revenue +50% QoQ and downloads +46% QoQ —its success driven by competitive and social interplay that deepens engagement and boosts monetization.Data Source: Sensor Tower App Performance Insights. Games classified by Sensor Tower’s Game Taxonomy as of May 21, 2025. Notes: Sensor Tower’s data is based on estimates from App Store and Google Play, excluding pre-installs, re-downloads, and third-party Android stores. iOS Only for China. Revenue is gross — inclusive of any percent taken by the app stores.

– All Rights ReservedMobile Legends & Free Fire Maintain Lead in Indonesia, But Newcomers like Magic Chess: Go Go & Last War:Survival Signal Market Shift in Q1 2025 1612345678910vs Q4 2024vs Q4 2024vs Q4 2024vs Q4 2024Garena Free FireGarena Games OnlineBlock Blast!Hungry StudioMobile Legends: Bang BangMoonton GamesRobloxRoblox CorporationSuper Bear AdventureEarthkwak GamesMagic Chess: Go GoMoonton GamesStickman Party 234 MiniGamesPlayMax Game StudioWorms Zone .io – Hungry SnakeAzur Interactive GamesSAKURA School SimulatorGarusoftDalgona Candy Cookie GamesLIVDGBlock Blast!Hungry StudioMagic Chess: Go GoMoonton GamesSuper Bear AdventureEarthkwak GamesGarena Free FireGarena Games OnlineRobloxRoblox CorporationDalgona Candy Cookie GamesLIVDGCat Chaos: PranksterMirai GamesColorBlock : Combo BlastFlyyesSurvival Escape: Prison GameH2T GLOBALCraft Block World BuildingSuroboyoStarMobile Legends: Bang BangMoonton GamesGarena Free FireGarena Games OnlineLast War:SurvivalFUNFLYeFootballKonamiHiggs Games IslandPokerCityRobloxRoblox CorporationWhiteout SurvivalCentury GamesEA SPORTS FC Mobile SoccerElectronic ArtsCandy Crush SagaMicrosoft CorporationClash of ClansSupercellMobile Legends: Bang BangMoonton GamesLast War:SurvivalFUNFLYGarena Free FireGarena Games OnlineLast Z: Survival ShooterFlorere GameRagnarok M: ClassicGungHo Online EntertainmentMagic Chess: Go GoMoonton GamesPUBG MOBILETencentDark War SurvivalFlorere GameGossip Harbor: Merge & StoryMicrofunCall of Duty®: MobileMicrosoft CorporationHyper-casual puzzle Block Blast! topped download growth, underscoring new accessible games’ acquisition power. For revenue growth, newer strategy/survival entries like Last War:Survival and other emerging titles such as Magic Chess: Go Go and popular RPG Ragnarok M: Classic showed strong monetization, indicating a dynamic market receptive to fresh, engaging content. 123456789101234567891012345678910RevenueRevenue GrowthDownloads GrowthDownloadsTop 10 Mobile Games in Indonesia Unified • Jan 1, 2025 – Mar 31, 2025 Data Source: Sensor Tower App Performance Insights. Games classified by Sensor Tower’s Game Taxonomy as of May 21, 2025. Notes: Sensor Tower’s data is based on estimates from App Store and Google Play, excluding pre-installs, re-downloads, and third-party Android stores. iOS Only for China. Revenue is gross — inclusive of any percent taken by the app stores.

– All Rights Reserved17Cat Chaos: PranksterSubway SurfersRobloxCatchYoo: Play & Earn RewardsAvatar WorldTricky Twist PuzzleBlock Blast!Real Car Driving Midnight ClubEA SPORTS FC Mobile SoccerPapa Restaurant#1 App By DownloadsQuarterly growtheFootballYulgangLast War:SurvivalGarena Free FireCoin MasterArena of ValorCandy Crush SagaCookieRun: KingdomRobloxHay Day#1 App By RevenueQuarterly growthThailand Top Subgenre by DownloadsThailand Top Subgenre by RevenueThailand Q1 2025: Realistic Sports Leads Revenue, Block Puzzle Surges Amidst Shifting Download TrendsSimulation | SimulatorArcade | Platformer / RunnerSimulation | SandboxArcade | Other ArcadeLifestyle | CustomizationPuzzle | RiddlePuzzle | BlockSimulation | Driving / Flight SimulatorSports | Realistic SportsSimulation | Idler0M7.5M15M2024 Q42025 Q1-14.1%-18.6%-17.5%-5.5%-16.6%-8.5%+181.0%-20.8%-6.5%+2.6%Sports | Realistic SportsRPG | MMORPGStrategy | 4X StrategyShooter | Battle RoyaleCasino | Coin LootersStrategy | MOBAPuzzle | Match SwapRPG | Squad RPGSimulation | SandboxSimulation | Tycoon / Cra !ing $0M$17.5M$35M2024 Q42025 Q1-7.8%-27.4%-5.6%+35.8%+23.6%-12.1%-5.8%-18.2%-16.4%-11.4%Simulators (led by Cat Chaos: Prankster) topped mobile downloads despite the category’s overall decline, while Block Blast! powered an explosive +181% QoQ surge for Puzzle Block downloads. Thailand’s unique revenue landscape was defined by Realistic Sports (spearheaded by eFootball ) ranking as the quarter’s top-grossing subgenre. Significant revenue growth also came from Battle Royale (led by Garena Free Fire), at 35.8% QoQ growth and Coin Looters (led by Coin Master) , at 23.6% QoQ growth. Data Source: Sensor Tower App Performance Insights. Games classified by Sensor Tower’s Game Taxonomy as of May 21, 2025. Notes: Sensor Tower’s data is based on estimates from App Store and Google Play, excluding pre-installs, re-downloads, and third-party Android stores. iOS Only for China. Revenue is gross — inclusive of any percent taken by the app stores.

– All Rights ReservedThailand Q1 2025: Block Blast! Dominates Downloads, Sports Games Lead Revenue, While Free Fire and Ragnarok M: Classic Spearhead Revenue Growth 1812345678910vs Q4 2024vs Q4 2024vs Q4 2024vs Q4 2024Block Blast!Hungry StudioGarena Free FireGarena Games OnlineRobloxRoblox CorporationArena of ValorGarena Games OnlineEA SPORTS FC Mobile SoccerElectronic ArtsSubway SurfersMiniclip.comCoin MasterMoon ActiveCat Chaos: PranksterMirai GamesPUBG MOBILETencentMobile Legends: Bang BangMoonton GamesBlock Blast!Hungry StudioColorBlock : Combo BlastFlyyesGo Go SamkokJoy Net GamesCat Chaos: PranksterMirai GamesDalgona Candy Cookie GamesLIVDGSatiszone: Perfect ASMR TidySonat TechnologyTricky Twist PuzzleABI Games StudioRagnarok M: ClassicGungHo Online EntertainmentPapa RestaurantLEYOTidy Master – Satisfeel ASMRPixOn GameseFootballKonamiEA SPORTS FC Mobile SoccerElectronic ArtsGarena Free FireGarena Games OnlineCoin MasterMoon ActiveArena of ValorGarena Games OnlineRobloxRoblox CorporationLast War:SurvivalFUNFLYYulgang: !”#ทธภพเ )อดให . gamelovinCandy Crush SagaMicrosoft CorporationWhiteout SurvivalCentury GamesGarena Free FireGarena Games OnlineRagnarok M: ClassicGungHo Online EntertainmentCoin MasterMoon ActiveTFT: Teamfight TacticsTencentSlack Off SurvivorDodjoy HKDragoon AcademyNewCubegamesDark War SurvivalFlorere GameMobile Legends: Bang BangMoonton GamesCookieRun: KingdomDevsistersLove and DeepspacePaper GamesBeyond Block Blast! ‘s Q1 2025 download lead in Thailand, growth charts also featured new hyper-casual and simulation titles like Go Go Samkok and Papa Restaurant , signaling appetite for fresh, accessible content. While Sports games led spending, Thailand’s revenue landscape remained diverse: Arena of Valor (MOBA), Coin Master (Coin Looter), and Yulgang (MMORPG) titles were also top earners, showing varied monetization paths.123456789101234567891012345678910RevenueRevenue GrowthDownloads GrowthDownloadsTop 10 Mobile Games in Thailand Unified • Jan 1, 2025 – Mar 31, 2025 Data Source: Sensor Tower App Performance Insights. Games classified by Sensor Tower’s Game Taxonomy as of May 21, 2025. Notes: Sensor Tower’s data is based on estimates from App Store and Google Play, excluding pre-installs, re-downloads, and third-party Android stores. iOS Only for China. Revenue is gross — inclusive of any percent taken by the app stores.

– All Rights Reserved19Talking Tom Gold RunJelly Master: Mukbang ASMRHole.ioRobloxToca Boca WorldTricky Twist PuzzleThần Ma Loạn Vũ – VplayExtreme Car Driving SimulatorHorror Spranky BeatsLast War:Survival#1 App By DownloadsQuarterly growthLast War:SurvivalHuyết Ảnh Song Sinh HDJourney Renewed Capybara Go!Arena of ValorGarena Free FireCoin MasterCandy Crush SagaArchero 2Bắn Cá Vui – Lễ Hội Săn Cá#1 App By RevenueQuarterly growthVietnam Top Subgenre by DownloadsVietnam Top Subgenre by RevenueVietnam’s Subgenre Landscape Q1 2025: 4X Strategy Dominates Growth, Puzzle & Casual Downloads Thrive, Core Genres Expand RevenueArcade | Platformer / RunnerSimulation | SimulatorArcade | Other ArcadeSimulation | SandboxLifestyle | CustomizationPuzzle | RiddleRPG | MMORPGSimulation | Driving / Flight SimulatorArcade | Music / RhythmStrategy | 4X Strategy0M12.5M25M2024 Q42025 Q1+3.2%-6.7%+9.1%+5.7%+13.0%+15.0%-53.9%+17.9%-5.0%+77.7%Strategy | 4X StrategyRPG | MMORPGRPG | Squad RPGRPG | Idle RPGStrategy | MOBAShooter | Battle RoyaleCasino | Coin LootersPuzzle | Match SwapAction | Shoot ’em UpCasino | Fish Shooting$0M$6M$12M2024 Q42025 Q1+51.5%+8.2%-1.8%+2.3%+15.8%+12.2%-15.2%+1.6%-20.7%-7.3%Platformer/Runner subgenres, led by T alking Tom Gold Run topped download volumes with steady growth; Puzzle Riddle games also climbed. For revenue, beyond 4X Strategy’s surge in revenue, MMORPGs like Huyết Ảnh Song Sinh HD maintained healthy earnings, reflecting a market valuing diverse, immersive experiences, including single-player ones. Data Source: Sensor Tower App Performance Insights. Games classified by Sensor Tower’s Game Taxonomy as of May 21, 2025. Notes: Sensor Tower’s data is based on estimates from App Store and Google Play, excluding pre-installs, re-downloads, and third-party Android stores. iOS Only for China. Revenue is gross — inclusive of any percent taken by the app stores.

– All Rights ReservedVietnam’s Q1 2025 Top Games: Local Titles Fuels Download Growth, While New RPG/Strategy Titles Show Strong Monetization2012345678910vs Q4 2024vs Q4 2024vs Q4 2024vs Q4 2024RobloxRoblox CorporationGarena Free FireGarena Games OnlineTrở Về Tuổi ThơCOROCHTILast War:SurvivalFUNFLYArena of ValorGarena Games Online Tricky Twist PuzzleABI GLOBAL Talking Tom Gold RunOutfit7 Supreme Duelist 2021Neron’s BrotherAnnoying Puzzle GameGPLAY JSCMobile Legends: Bang BangMonotone GamesTrở Về Tuổi ThơCOROCHTILast War:SurvivalFUNFLYTricky Twist PuzzleABI Games StudioBlood Strike: Vây HãmValar Technology CorpNightmare Puzzles: The UnknownFALCON GAMESurvival Escape: Prison GameH2T GLOBAL Cat Chaos: PranksterMirai GamesNoWiFi – Relaxing Arcade GamesQY StudioNinja Tiến LênHYPER HEATFPS Strike Ops : Modern ArenaFPS Shooter Garena Free FireGarena Games OnlineArena of ValorTencentCoin MasterMoon ActiveLast War:SurvivalFUNFLYRise of KingdomsLilithRobloxRoblox CorporationCandy Crush SagaMicrosoft CorporationTopHeroesValar Technology CorpDark War SurvivalFlorere GamePUBG MOBILETencentLast War:SurvivalFUNFLYBig Bang Thời KhôngCông ty Cổ phần Vision InvestDark War SurvivalFlorere GameBig Bang Thời KhôngVISION INVESTTopHeroesRiver Game HKArena of ValorGarena Games OnlineHuyết Ảnh Song Sinh HDTRAVELLET GAME Lục Địa Thần HỏaLe Chan DaiAlita Ma Đồng Náo HảiSoha GameChúa Công Chạy Mau – 3QNEXFUNRoblox remained Vietnam’s top game by downloads, driven by the success of its localized version, while Garena Free Fire led revenue (also #2 in downloads). Local casual game Trò Vẽ Vui Tuổi Thơ showed strong organic appeal, leading download growth (#3 overall). International titles thrived such as Last War:Survival thrived alongside new, locally appealing RPG/Strategy games like Big Bang Thời Không and Huyết Ảnh Song Sinh , signaling a dynamic Vietnamese market where success often hinges on deep localization or strong local publishing partnerships. 123456789101234567891012345678910RevenueRevenue GrowthDownloads GrowthDownloadsTop 10 Mobile Games in Vietnam Unified • Jan 1, 2025 – Mar 31, 2025 Data Source: Sensor Tower App Performance Insights. Games classified by Sensor Tower’s Game Taxonomy as of May 21, 2025. Notes: Sensor Tower’s data is based on estimates from App Store and Google Play, excluding pre-installs, re-downloads, and third-party Android stores. iOS Only for China. Revenue is gross — inclusive of any percent taken by the app stores.

– All Rights Reserved21Subway SurfersMy Supermarket Simulator 3DStickman Party 234 MiniGamesRobloxToca Boca WorldBall Sort – Color Sort GameHorror Spranky BeatsCall of Duty®: MobileBlock Blast!Real Car Driving Midnight Club#1 App By DownloadsQuarterly growthRagnarok M: ClassicLast War:SurvivalMobile Legends: Bang BangCall of Duty®: MobileRobloxCandy Crush SagaCookieRun: KingdomGenshin ImpactTownshipCapybara Go!#1 App By RevenueQuarterly growthPhilippines Top Subgenre by DownloadsPhilippines Top Subgenre by RevenueShooter Subgenres Shine in Philippines Q1 2025, Boosting Both Downloads and Revenue Growth Alongside 4X Strategy & MOBAArcade | Platformer / RunnerSimulation | SimulatorArcade | Other ArcadeSimulation | SandboxLifestyle | CustomizationPuzzle | RiddleArcade | Music / RhythmShooter | FPS / 3PSPuzzle | BlockSimulation | Driving / Flight Simulator0M15M30M2024 Q42025 Q1+6.8%+0.7%+9.6%+10.3%-2.2%-0.4%-12.7%+18.6%-13.9%+9.8%RPG | MMORPGStrategy | 4X StrategyStrategy | MOBAShooter | FPS / 3PSSimulation | SandboxPuzzle | Match SwapRPG | Squad RPGRPG | Open World AdventureSimulation | Tycoon / Cra !ing RPG | Idle RPG$0M$7.5M$15M2024 Q42025 Q1-19.7%+18.7%+19.0%+37.6%-29.0%-5.1%-9.5%+36.8%-5.2%-14.6%Platformer/Runner led download volumes with steady gains; Sandbox Simulation also expanded. While MMORPGs topped revenue by overall volume, the subgenre experienced a notable decline (-19.7% QoQ). Conversely, Open World Adventure RPGs like Genshin Impact posted strong revenue growth (+36.8% QoQ). This, coupled with softer demand in some casual download categories, indicates nuanced player preferences.Data Source: Sensor Tower App Performance Insights. Games classified by Sensor Tower’s Game Taxonomy as of May 21, 2025. Notes: Sensor Tower’s data is based on estimates from App Store and Google Play, excluding pre-installs, re-downloads, and third-party Android stores. iOS Only for China. Revenue is gross — inclusive of any percent taken by the app stores.

– All Rights ReservedPhilippines Q1 2025: Newcomers Shine as Magic Chess: Go Go Leads Download Growth & Ragnarok M: Classic Tops Revenue Growth 2212345678910vs Q4 2024vs Q4 2024vs Q4 2024vs Q4 2024Block Blast!Hungry StudioMobile Legends: Bang BangMoonton GamesRobloxRoblox CorporationMagic Chess: Go GoMoonton Games Hapunan Horror Game2002 StudioCall of Duty®: MobileMicrosoft CorporationStickman Party 234 MiniGamesPlayMax Game StudioHonor of KingsTencentSubway SurfersMiniclip.comMy Supermarket Simulator 3DGame DistrictMagic Chess: Go GoMoonton GamesHapunan Horror Game2002 StudioI Am SecurityEstotyFPS Strike Ops : Modern ArenaFPS ShooterSurvival Escape: Prison GameH2T GLOBALCat Chaos: PranksterMirai GamesGood Coffee, Great CoffeeTAPBLAZEPlinko Lucky 365OctopusMDSCHOOLBOY RUNAWAY – STEALTHLinked SquadColor Game-color gameEasyWinzMobile Legends: Bang BangMoonton GamesCall of Duty®: MobileMicrosoft CorporationRobloxRoblox CorporationLast War:SurvivalFUNFLY Ragnarok M: ClassicGungHo Online EntertainmentDark War SurvivalFlorere GameClash of ClansSupercellMU MonarchWEBZENGenshin ImpactmiHoYo Whiteout SurvivalCentury GamesRagnarok M: ClassicGungHo Online EntertainmentMobile Legends: Bang BangMoonton GamesCall of Duty®: MobileMicrosoft CorporationDark War SurvivalFlorere GameLast War:SurvivalFUNFLYGenshin ImpactmiHoYo TopHeroesRiver Game HKCookieRun: KingdomDevsistersRagnarok Idle Adventure PlusGravity Game HubLove and DeepspacePaper GamesHyper-casual Block Blast! secured top downloads, while MOBA powerhouse Mobile Legends: Bang Bang dominated overall revenue and also ranked #2 in revenue growth. Beyond the specific newcomers leading growth charts, diverse new titles like horror game Hapunan Horror Game also surged in downloads. Established core titles such as Call of Duty: Mobile further demonstrated notable strength, ranking high in both revenue and its growth.123456789101234567891012345678910RevenueRevenue GrowthDownloads GrowthDownloadsTop 10 Mobile Games in Philippines Unified • Jan 1, 2025 – Mar 31, 2025 Data Source: Sensor Tower App Performance Insights. Games classified by Sensor Tower’s Game Taxonomy as of May 21, 2025. Notes: Sensor Tower’s data is based on estimates from App Store and Google Play, excluding pre-installs, re-downloads, and third-party Android stores. iOS Only for China. Revenue is gross — inclusive of any percent taken by the app stores.

– All Rights Reserved23Case Study Mobile Legends Bang Bang

– All Rights ReservedRelease DateNovember 2016Art StyleStylised RealisticGenreStrategyCamera POVTop-DownSub-GenreMOBAMonetizationPaid Game, Live Ops, Season Pass, Subscription, Currency Bundles, Starter Pack, Loot BoxProduct ModelMid-coreSettingHigh FantasyThemeCombat ArenaGame TagsCharacter Collection, Co-op, External Stores, Multi-platform, PvP24Game OverviewMobile Legends: Bang Bang Moontoon GamesSource : Sensor Tower App IntelligenceMobile Legends: Bang Bang (MLBB) maintains remarkable dominance in Southeast Asia, consistently ranking as the region’s #1 revenue-generating game in Q1 2025. Launched in 2016, MLBB quickly became an SEA powerhouse, consistently a top 4 download performer and holding a top 2 revenue spot regionally since 2017. This enduring success is largely attributed to Moonton’s Hyper-Local Engagement Strategies, including localized content, regional folklore-inspired heroes, dedicated tournaments, and strong community building, keeping MLBB culturally resonant and deeply embedded in SEA’s gaming fabric.

– All Rights Reserved25Mobile Legends: A Dominant Force Across Southeast Asia, Consistently Topping Mobile Game Revenue & Download Charts from 2017 through Q1 2025#201720182019202020212022202320242025 Q11Mobile Legends: Bang BangMobile Legends: Bang BangGarena Free FireWorms Zone .io – Hungry SnakeGarena Free FireGarena Free FireGarena Free FireGarena Free FireGarena Free Fire2Arena of ValorHelix JumpMobile Legends: Bang BangAmong UsMobile Legends: Bang BangMobile Legends: Bang BangMobile Legends: Bang BangMobile Legends: Bang BangBlock Blast!3Subway SurfersGarena Free FirePUBG MOBILEMobile Legends: Bang BangHiggs Games IslandRobloxRobloxRobloxRoblox4Clash of ClansPUBG MOBILETiles Hop EDM RushGarena Free FireRobloxSubway Surfers8 Ball PoolStickman Party 234 MiniGamesMobile Legends: Bang Bang5My Talking TomArena of ValorSubway SurfersBrain Out: Can you pass it?Worms Zone .io Stumble GuysStickman Party 234 MiniGamesBlock Blast!Magic Chess: Go GoSoutheast Asia Top Games by Downloads (2017 – 2025)Southeast Asia Top Games by Revenue (2017 – 2025)#201720182019202020212022202320242025 Q11Mobile Legends: Bang BangMobile Legends: Bang BangGarena Free FireGarena Free FireGarena Free FireMobile Legends: Bang BangMobile Legends: Bang BangMobile Legends: Bang BangMobile Legends: Bang Bang2Lords Mobile: Kingdom WarsLords Mobile: Kingdom WarsMobile Legends: Bang BangMobile Legends: Bang BangMobile Legends: Bang BangGarena Free FireRobloxeFootballeFootball3Legacy of Discord-FuriousWingsArena of ValorPUBG MOBILEPUBG MOBILEGenshin ImpactGenshin ImpactGarena Free FireRobloxLast War:Survival4Arena of ValorDragon Nest M – SEARagnarok M: Eternal LoveRise of KingdomsPUBG MOBILERobloxArena of ValorGarena Free FireGarena Free Fire5Lineage 2: RevolutionGarena Free FireRise of KingdomsCoin MasterRobloxArena of ValoreFootballCoin MasterRobloxData Source: Sensor Tower App Performance Insights. Games classified by Sensor Tower’s Game Taxonomy as of May 21, 2025. Notes: Sensor Tower’s data is based on estimates from App Store and Google Play, excluding pre-installs, re-downloads, and third-party Android stores. iOS Only for China. Revenue is gross — inclusive of any percent taken by the app stores.

– All Rights Reserved26How Mobile Legends Wins Hearts: Hyper-Local Engagement StrategiesMLBB fosters goodwill by partnering with student leaders and community heroes for charitable activities tied to local culture, like Ramadan. This builds positive sentiment and highlights the game’s everyday relevance.Popular local streamers and esports personalities bring authenticity to MLBB’s video content. Their influence connects with younger players through humorous, shareable content rooted in actual gameplay.Offline events like MLBB’s pop-up booth create tangible fan connections. These feature live games, giveaways, and meetups, generating memorable brand moments and word-of-mouth.Tapping into regional fandom, MLBB’s ” King of Fighters ” collaboration prompts players to showcase collections on social media. This boosts participation and taps into nostalgic pop culture recognized across Southeast Asia.Community Bonding Through Local Culture InitiativesAuthentic & Relatable Streamer ContentReal-World Fan Connections via Pop-Up BoothsLeveraging Regional Fandom with Nostalgic Collection EventsData Source: Sensor Tower App Advertising Insights

– All Rights Reserved27Southeast Asia Publishers On the Global Stage

– All Rights Reserved28Made in SEA: Publishers from the Region are the World’s Top Producers of Mobile GamesThe collective output of Southeast Asian mobile game publishers, amounting to over 5.8 billion installs in 2024, established company headquarters in the region as the world’s leading source of game downloads. Vietnam’s growing influence was particularly evident, with three of its publishers featuring among the global top 15 by downloads, underscoring the nation’s rising prominence in global game publishing. Significantly, the majority of these Southeast Asian game downloads stem from overseas markets, demonstrating the region’s strong capability in creating export-ready and globally resonant mobile games.Southeast AsiaChina MainlandCyprusUnited StatesHong KongFranceIsraelIndiaUnited KingdomSouth Korea0B2B4B6BDomesticOverseas MarketTo p 1 0 M o b i l e G a m e H e a d q u a r t e r s i n 2 0 2 4 By Worldwide Game Downloads2024 Top Game Publishers by Downloads Worldwide, iOS & Google Play Combined12345678910Azur Interactive Games LimitedWorms Zone .io – Hungry SnakeSUPERSONIC STUDIOS LTDBuild A QueenMiniclip.comSubway SurfersSayGamesMy Perfect HotelABI Games StudioWood Nuts & Bolts PuzzleiKameWood ScrewvoodooHole.ioOutfit7My Talking Tom 2BabyBus GroupBaby Panda’s School BusSupercentPizza Ready!BravestarsHair Salon: Beauty Salon GameEmbracer GroupPhone Case DIYHoma GamesAgent Hunt – Hitman AssassinGarena Games OnlineFree FireElectronic ArtsEA SPORTS FC Mobile SoccerData Source: Sensor Tower App Performance Insights. Games classified by Sensor Tower’s Game Taxonomy as of May 21, 2025. Notes: Sensor Tower’s data is based on estimates from App Store and Google Play, excluding pre-installs, re-downloads, and third-party Android stores. iOS Only for China. Revenue is gross — inclusive of any percent taken by the app stores.1112131415

– All Rights Reserved2912345678910Garena Free FireMid-coreGarena Games OnlineBattle RoyaleBlock Blast!HypercasualHungry StudioBlockRobloxMid-coreRoblox CorporationSandboxSubway SurfersCasualMiniclip.comPlatformer / RunnerLudo King®CasualGAMETION GametionBoardPizza Ready!HybridcasualSupercentTime ManagementHole.ioHybridcasualvoodooOther Arcade456 Run Challenge: Clash 3DHypercasualAMOBEAR Asymmetric BattlePUBG MOBILEMid-coreTencentBattle RoyaleMini Games: Calm & RelaxHypercasualONESOFT Other Arcade1134415297456 Run Challenge: Clash 3DHypercasualAMOBEAR Asymmetric BattleFPS Strike Ops : Modern ArenaHypercasualFPS ShooterFPS / 3PSCat Chaos: PranksterHypercasualMirai GamesSimulatorRobloxMid-coreRoblox CorporationSandboxI Am SecurityHypercasualEstotyArcade CombatSuper Bear AdventureHybridcasualEarthkwak Games Platformer / RunnerSurvival Escape: Prison GameHypercasualH2T GLOBAL PTE. LTD.Other ArcadeColor Block JamHybridcasualTake-Two InteractiveBlockPrison Survival: Tap ChallengeHypercasualHigame Global Ltd.Other ArcadeExtreme Car Driving SimulatorHybridcasualAxesInMotion S.L.Driving / Flight Simulator1529807491443165158vs Q4 2024Downloads GrowthDownloads12345678910vs Q4 2024Q1 2025 Top 10 Mobile Games Unified • Jan 1, 2025 – Mar 31, 2025 Vietnam’s Survival Game Surge: Local Publishers Dominate Q1 2025 Global Download Growth with Themed HitsVietnamese publishers rode a survival-theme wave in Q1 2025 global download growth. AMOBEAR’s 456 Run Challenge , H2T GLOBAL’s Survival Escape , and Higame Global’s Prison Survival surged up charts, showcasing Vietnam’s adeptness at creating viral hits and capitalizing on trending gameplay for worldwide audiences.Data Source: Sensor Tower App Performance Insights. Games classified by Sensor Tower’s Game Taxonomy as of May 21, 2025. Notes: Sensor Tower’s data is based on estimates from App Store and Google Play, excluding pre-installs, re-downloads, and third-party Android stores. iOS Only for China. Revenue is gross — inclusive of any percent taken by the app stores.

– All Rights Reserved30Vietnamese Game Publishers Thrive by Tapping into Popular Culture Vietnamese developers have shown a keen ability to develop mobile games that resonate well with audiences. By focusing on engaging gameplay and tapping into popular trends, they have successfully positioned their titles among top download charts. Their strategic incorporation of cultural elements and themes relevant to current global trends enhances user engagement and monetization potential, reflecting their astute market understanding and creative capabilities in the mobile gaming industry. 456 Run Challenge: Clash 3DAMOBEAR Survival Escape: Prison GameH2T GLOBAL PTE. LTD.86 MPrison Survival: Tap ChallengeHigame Global Ltd.42 M20 M Worldwide Cumulative Downloads of Survival – Themed Games by Vietnam Publishers Unified • All Time as of May 19th 2025Data Source: Sensor Tower App Performance Insights. Games classified by Sensor Tower’s Game Taxonomy as of May 21, 2025. Notes: Sensor Tower’s data is based on estimates from App Store and Google Play, excluding pre-installs, re-downloads, and third-party Android stores. iOS Only for China. Revenue is gross — inclusive of any percent taken by the app stores.

– All Rights Reserved3112345678910iKameCar RaceBravestarsFruit Merge: Match GameHIGAME GLOBALPrison Survival: Tap ChallengeABI Games StudioGalaxy Attack: Space ShooterONESOFTGoods Puzzle: Sort ChallengeXGame GlobalTown Building Life SimulatorThink Different FC.Jelly Master: Mukbang ASMRAMOBEAR TECHNOLOGY GROUP456 Run Challenge: Clash 3DZendiosReal Car Driving Midnight ClubAmanotes Pte. Ltd.Magic Tiles 3VietnamSingaporeMalaysiaThailandPhilippinesIndonesiaGlobal Impact of SEA Publishers: Diverse Genres and Local Studios Make Their Mark in Q1 2025 12345678910Garena Games OnlineFree FireH2T GLOBAL PTE. LTD.Survival Escape MinigamesGuru Puzzle GameSolitaire – Card Games ClassicSkySoft StudioAvatar Life World: My StoryFlyyes, Inc.ColorBlock : Combo BlastCasual Joy GamesHappy Merge HomeIDLEROBad Cat: Life SimulatorGoKids! publishingTruck games – build a houseFlyfox GamesWater Sort!BRAINWORKS PUBLISHING PTE. LTD.NumMatch: Logic Puzzle12345678910QUEEN CITYBoba DIY Bubble TeaAppXplore Sdn BhdSnaky CatSia Ding ShenTCG Card Shop Tycoon SimulatorAvari Games StudioFire Grand Battle Royale GamesSANSusun Kata – TTS IndonesiaTREASURETECH CO PTE. LTD.Fun Of Vegas – Casino SlotsPlay Planet GameTime Big BangZempot MalaysiaWinjoy OnlineLifebelt Games Pte. Ltd.Max Air MotocrossKhuro GamesSopir Travel Simulator ID12345678910GreenTomatoMediaTruth or Dare? Dirty gameMetin YucelFireboy and Watergirl: OnlineJibi CatJibi Land : Princess CastleHappy Games Co., Ltd.Fish Royale – Underwater ArenaGAMEINDYDummy & Toon PokerPlaypark Company LimitedGranado Espada MKiragames Co., Ltd.Unblock Me PremiumVoleviChayen – word guess partyLinDuoLinDuo: Learn EnglishFunplay WorldDomino Gaple Online12345678910KooappsSnake.io – Fun Online SnakeRemy GamesZoo Dental Care Doctor DentistBig Giant GamesPrison Escape Puzzle AdventureGAVIN VENTURES,INC.OKGames – JILIDigiWardsLovely PetAB Leisure Exponent Inc.BingoPlus – Bingo Games OnlineGOSU ONLINE CORPORATIONNine Yin Divine Scripture 2DCLOVER-FI GamesWindow Garden – Lofi Idle GameHype Up Game StudioPerya Color GameYangyang MobileThe Letter – Horror Novel Game12345678910MaleoBus Simulator IndonesiaSocial Game LabTopTop: Games&ChatIDBS StudioTruck Simulator X -MultiplayerNoctua GamesHamster Jump: Cake Tower!CodeXploreOjol The GameLemauDevSimulator Perang Sarung 3DVerlyGameDevHerex Simulator IndonesiaAngindevINDOCRAFT 5 : Nuansa SantriGamerz HiveOffroad Jeep Game 4×4 DrivingESprojectES Truck Simulator IDTop 10 Southeast HQ’d Game Publishers by Worldwide Downloads Unified • Jan 1, 2025 – Mar 31, 2025 Garena’s Free Fire (Singapore) topped global Q1 2025 downloads, while IKame’s Car Race (Vietnam) emerged as a leading racing title globally. These diverse genre successes underscore SEA’s regional strength and growing capability to produce varied, globally appealing mobile hits, marking it as an increasingly influential global development hub.Data Source: Sensor Tower App Performance Insights. Games classified by Sensor Tower’s Game Taxonomy as of May 21, 2025. Notes: Sensor Tower’s data is based on estimates from App Store and Google Play, excluding pre-installs, re-downloads, and third-party Android stores. iOS Only for China. Revenue is gross — inclusive of any percent taken by the app stores.

– All Rights Reserved3212345678910ONESOFTGoods Puzzle: Sort ChallengeVNG CORPORATIONRobloxiKameScrew OutABI Games Studio1945 Air Force: Airplane GamesAmanotes Pte. Ltd.Magic Tiles 3LIHUHU PTE. LTD.Match Triple 3D: Matching TileADONE PTE. LTD.Screw It Out!BravestarsFruit Merge: Match GameVIETNAM INTERACTIVE TELEVISION JSCThần Ma Loạn Vũ – VplayNam NgoCake Sort – Color Puzzle GameVietnamSingaporeMalaysiaThailandPhilippinesIndonesiaSingapore’s Garena Leads Diverse Pack of High-Earning Southeast Asian Game Publishers12345678910Garena Games OnlineFree FireHappibits GameMerge Cooking®MytonaSeekers Notes: Hidden ObjectsSKYWORK AI Pte.Ltd.The Legend of NeverlandMAX GAME PTE.LTD.Mini Heroes: Magic ThroneKINGS FORTUNE PTE.LTD.Happy Match Cafe™Casual Joy GamesHappy Merge HomeVividJoanGamesBingo Wild – Fun Animal BingoSTONE3 PTE. LTD.Nova: Space ArmadaWEJOY PTE. LTD.Jackaroo King – Original12345678910Play Planet GameTrading LegendTREASURETECH CO PTE. LTD.Fun Of Vegas – Casino SlotsSia Ding ShenTCG Card Shop Tycoon Simulator7th Beat GamesA Dance of Fire and IceKurechiiPostknight 2Yee Ling LeeBomb MeAppXplore Sdn BhdCrab WarZempot MalaysiaWinjoy OnlineOPNeon GamesTCG Card Shop Tycoon 2Lifebelt Games Pte. Ltd.Gun Builder ELITE 212345678910GreenTomatoMediaParty Roulette: Group gamesPlaypark Company LimitedGranado Espada MGAMEINDYDummy & Toon PokerElectronics Extreme LimitedAudition Dance & Dateshan xuHorror Legend: โลก $ BEYOND GAMESWonderland MDigitopolis Co., Ltd.Dummy PueakMiracleSongStudioIsekai  Sky Fantasy Prakasit SornnamDummy HeroIndex Asia LtdYume 10012345678910KooappsPiano Tiles 2™: Fun Piano GameGOSU ONLINE CORPORATIONSilkroad Origin MobileAnino Pte. Ltd.Double Win Vegas Casino SlotsRemy GamesZoo Dental Care Doctor DentistBig Giant GamesPrison Escape Puzzle AdventureEOL DevEOL NextGenMonstronauts Inc.Potion Punch 2CLOVER-FI GamesWindow Garden – Lofi Idle GameRanida LabsVita FightersYangyang MobileLove Esquire12345678910Social Game LabTopTop: Games&ChatMondraw LimitedPokerrrr 2: Texas Holdem PokerNoctua GamesCrazy OnesNick CarneyCracking the CrypticINDOPLAYMango Capsa SusunMegaxus InfotechAyoDance MobileIkan Asin ProductionCitampi Stories: Love and LifeAkhir Pekan StudioLaundry Store SimulatorIRFAN DANI S.PdRevelation LegendsDeddy DevTrue Three Kingdoms: Five Tiger GeneralsTop 10 Southeast HQ’d Game Publishers by Worldwide Revenue Unified • Jan 1, 2025 – Mar 31, 2025 Publishers from Vietnam (e.g., ONESOFT with puzzle games) and Malaysia (TREASURETECH with casino titles) also demonstrated monetization capabilities across varied game genres. This highlights the region’s expanding skill in not just developing popular games, but in successfully monetizing diverse gaming experiences on a global scale.Data Source: Sensor Tower App Performance Insights. Games classified by Sensor Tower’s Game Taxonomy as of May 21, 2025. Notes: Sensor Tower’s data is based on estimates from App Store and Google Play, excluding pre-installs, re-downloads, and third-party Android stores. iOS Only for China. Revenue is gross — inclusive of any percent taken by the app stores.

– All Rights Reserved33ConclusionSoutheast Asia is the Growth Engine for Mobile Gaming, with Indonesia at the Core Southeast Asia continues to be one of the largest and most engaged mobile gaming regions globally . Countries like Indonesia, the Philippines, and Vietnam consistently rank among the top markets in both downloads and revenue. High mobile penetration, a young gaming population, and a strong culture of social play make SEA a critical region for publishers looking to scale both user base and monetization over time.Genre Preferences Vary Widely, but Strategy, Simulation, and Shooters Stand Out Top-performing subgenres differ slightly by market, but Simulation, Strategy (especially 4X and MOBA), and Shooters emerge as common favorites across the region. Puzzle games also continue to gain traction, especially those with low barriers to entry and viral appeal (e.g. Block Blast! ). Subgenre performance also reflects shifts in local player behavior—such as stronger sandbox demand in Vietnam, spending in sports in Thailand, or a rise in shooter monetization in the Philippines.Hyper-Localization Fuels Success Across Markets Mobile Legends: Bang Bang ’s regional dominance is underpinned by its deep localization strategy . Whether it’s charity- led Ramadan campaigns in Indonesia, pop-up booths in the Philippines, or influencer activations in Vietnam, MLBB builds cultural resonance through community involvement and local flavor. IP collaborations with franchises like King of Fighters further strengthen appeal by tapping into shared fandoms in Asia. These efforts show that localization goes far beyond language—it’s about timing, relevance, and community connection.SEA Publishers: Diverse Country HQs Fueling Global Impact SEA publishers, especially from Singapore and Vietnam , show global impact, leading in downloads and establishing SEA as a key development hub. Q1 2025 highlights include Garena Free Fire (Singapore) topping global downloads and IKame’s Car Race (Vietnam) gaining significant global traction. Vietnamese publishers dominated Q1 2025 global download growth with viral survival-themed hits, leveraging trending gameplay. These varied, appealing, and innovative global hits from diverse SEA HQs cement the region’s rising influence in the worldwide gaming market.1234

– All Rights Reserved34Sensor Tower Terms of UseThis report and all original content contained within are wholly owned by Sensor Tower, Inc. © 2025. Modification, republication, distribution, or other unauthorized usage violate this copyright, unless express permission has been granted. App icons, images, and other branding assets are property of their respective publishers and are used expressly for the purpose of editorial commentary. If you would like to republish any of the data contained in this report, please email info@sensortower.com for further information on how to do so. We’re always happy to work with news organizations to provide custom data, insights and commentary. Contact press-apac@sensortower.com for help. Interested in our latest mobile insights? Read and download our new analysis of the mobile ecosystem at: sensortower.com/blog

– All Rights Reserved35Sensor Tower APAC Insights TeamNan Lu Senior Director Marketing, APAC San FranciscoRui Ma Senior Analyst, APAC HubeiHideyuki Tsuji Mobile Insights Strategist TokyoDonny Kristianto Principal Market Insights Manager SingaporeSara Tan Marketing Operations, APAC SingaporeYena You Mobile Insights Strategist SeoulAuthorContributorContributorContributorContributorContributorDaniel Zhang Field Marketing Manager, GCR BeijingContributor

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