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Playtika Is Preparing For U.S. IPO

WRITTEN BY | 02 Jun 2020
Playtika Is Preparing For U.S. IPO
PUBLIC OFFERING

💵 Potential IPO

Israel-based mobile game developer and publisher Playtika has hired Morgan Stanley and other investment banks to prepare for a U.S. initial public offering. The company is aiming to go public either later this year or early in 2021 and raise over $1b with the expected valuation of around $10b.

The timing, valuation and deal size are subject to market conditions.

🎬 History Behind

  • Founded in 2010, Playtika has been acquired by a group of Chinese investors including Giant Network Group and Yunfeng Capital, a private equity firm founded by Alibaba Group founder Jack Ma, for $4.4b in 2016.

  • Over the last 12 months, Playtika has been active in M&As and has acquired several games businesses, including German mobile studio Wooga, Austrian studio Supertreat, and Best Fiends developer Seriously.

🎲 Product

  • Playtika, is known for its casino-themed games and operates apps for poker and solitaire: Slotomania, BINGO Blitz, Best Friends and other.

  • Playtika currently boasts 27 million monthly active users.

    🎯 Several gaming companies have decided to go for an IPO in the next 12 months.

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PUBLIC OFFERING
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PUBLIC OFFERING
Playtika
  • Founded in 2010

  • Headquarters — Herzliya, Israel

  • Team of 3,700 employees

  • Founded by Robert Antokol and Uri Shahak

  • Mobile games developer and publisher